Share of Clicks for top 10 US Software & Technology Payroll / Accounting brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| quickbooks.intuit.com | 58.72 |
| turbotax.intuit.com | 11.18 |
| paycom.com | 5.61 |
| sage.com | 2.86 |
| gusto.com | 2.72 |
| adp.com | 2.7 |
| xero.com | 2.47 |
| freshbooks.com | 1.46 |
| intuit.com | 0.74 |
| surepayroll.com | 0.7 |
| others | 10.84 |
- quickbooks.intuit.com - 58.72%
- turbotax.intuit.com - 11.18%
- paycom.com - 5.61%
- sage.com - 2.86%
- gusto.com - 2.72%
- adp.com - 2.7%
- xero.com - 2.47%
- freshbooks.com - 1.46%
- intuit.com - 0.74%
- surepayroll.com - 0.7%
- others - 10.84%
Copyright © Adthena. All rights reserved.
QuickBooks dominates with 58.72% click share, overshadowing TurboTax’s 11.18%. Others collectively hold 10.84%, highlighting diverse competition.
Share of Spend for the top 10 US Software & Technology Payroll / Accounting brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | quickbooks.intuit.com | sage.com | xero.com | gusto.com | adp.com | freshbooks.com | paycom.com | forbes.com | netsuite.com | ramp.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 40.33% | 16.76% | 6.79% | 3.73% | 3.43% | 2.21% | 1.55% | 1.37% | 2.79% | 1.34% |
| 2026/07/02 | 41.89% | 13.54% | 5.07% | 4.03% | 5.47% | 2.22% | 1.54% | 0.69% | 3.31% | 1.34% |
| 2026/07/03 | 43.83% | 12.23% | 8.69% | 4.29% | 4.18% | 2.98% | 1.79% | 0.6% | 1.88% | 1.56% |
| 2026/07/04 | 41.91% | 14.86% | 7.37% | 4.69% | 4.95% | 3.71% | 1.53% | 1.35% | 2.14% | 1.01% |
| 2026/07/05 | 42.05% | 11.72% | 6.9% | 5.22% | 4.15% | 5.33% | 1.72% | 0.88% | 1.38% | 2.37% |
| 2026/07/06 | 46.06% | 7.06% | 5.68% | 4.91% | 5.49% | 3.85% | 1.64% | 1.12% | 2.72% | 1.34% |
| 2026/07/07 | 45.21% | 6.03% | 7.24% | 5.54% | 3.25% | 2.96% | 1.68% | 0.87% | 3.95% | 0.99% |
| 2026/07/08 | 44.91% | 5.47% | 6.36% | 5.08% | 3.44% | 4.55% | 2.06% | 1.35% | 1.98% | 2.32% |
| 2026/07/09 | 43.99% | 7.76% | 6.99% | 5.83% | 4.87% | 3.63% | 1.43% | 1.33% | 2.61% | 2.31% |
| 2026/07/10 | 47.52% | 9.08% | 6.54% | 5.05% | 4.78% | 2.94% | 1.97% | 1.08% | 3.35% | 1.98% |
| 2026/07/11 | 47.39% | 9.27% | 6.24% | 5.07% | 4.69% | 2.79% | 1.62% | 1.29% | 3.41% | 2.08% |
| 2026/07/12 | 48.15% | 10.27% | 5.21% | 4.09% | 4.54% | 3.47% | 1.95% | 1.93% | 3.15% | 1.02% |
| 2026/07/13 | 43.65% | 14.19% | 5.42% | 4.16% | 4.04% | 2.44% | 1.82% | 1.12% | 3.93% | 1.65% |
| 2026/07/14 | 46.99% | 11.08% | 5.06% | 3.89% | 2.96% | 1.68% | 1.65% | 1.87% | 3.73% | 2.3% |
| 2026/07/15 | 43.98% | 13.55% | 4.48% | 3.69% | 3.42% | 3.83% | 1.37% | 2.38% | 3.31% | 0.59% |
| 2026/07/16 | 44.43% | 10.38% | 6.61% | 3.16% | 2.79% | 5.24% | 1.55% | 2.07% | 6.26% | 1.06% |
| 2026/07/17 | 46.02% | 11.17% | 5.19% | 2.88% | 3.69% | 2.59% | 2.08% | 3.06% | 3.32% | 0.2% |
| 2026/07/18 | 47.32% | 13.42% | 5.69% | 3.58% | 2.77% | 2.32% | 2.01% | 2.14% | 3.37% | 1.23% |
| 2026/07/19 | 43.85% | 12.32% | 4.58% | 4.33% | 4.52% | 2.99% | 1.74% | 1.7% | 2.34% | 0.41% |
| 2026/07/20 | 46.11% | 13.87% | 4.11% | 4.21% | 4% | 3.7% | 2.49% | 1.36% | 1.97% | 0.31% |
| 2026/07/21 | 46.23% | 10.9% | 4.98% | 3.83% | 2.91% | 1.66% | 1.63% | 1.85% | 3.67% | 2.26% |
| 2026/07/22 | 51.43% | 8.44% | 6.23% | 3.79% | 3.14% | 2.4% | 2.11% | 1.5% | 5.1% | 0.41% |
| 2026/07/23 | 45.33% | 9.55% | 6.91% | 4.34% | 5.17% | 2.59% | 2.38% | 1.91% | 3.01% | 1.7% |
| 2026/07/24 | 45.08% | 12.47% | 6.41% | 3.42% | 3.97% | 2.17% | 1.92% | 1.49% | 2.46% | 1.33% |
| 2026/07/25 | 46.33% | 9.36% | 7.53% | 3.11% | 3.01% | 4.65% | 1.59% | 2.42% | 3.64% | 1.93% |
| 2026/07/26 | 47.81% | 10.2% | 4.82% | 4.16% | 3.55% | 1.95% | 1.38% | 1.88% | 3.9% | 1.26% |
| 2026/07/27 | 51.4% | 8.78% | 6.18% | 3.7% | 2.59% | 1.77% | 1.04% | 1.66% | 3.21% | 1.04% |
| 2026/07/28 | 43.24% | 11.23% | 6.87% | 3.37% | 3.46% | 3.35% | 1.49% | 1.97% | 2.86% | 1.85% |
| 2026/07/29 | 45.62% | 12.46% | 6.45% | 4.05% | 3.16% | 1.82% | 1.46% | 1.94% | 5.2% | 0.68% |
| 2026/07/30 | 51.98% | 10.42% | 3.63% | 3.61% | 3.22% | 3.08% | 1.88% | 1.47% | 2.76% | 0.64% |
| 2026/07/31 | 42.25% | 11.57% | 5.05% | 4.69% | 3.86% | 3.46% | 2.99% | 2.63% | 2.1% | 1.51% |
- quickbooks.intuit.com
- sage.com
- xero.com
- gusto.com
- adp.com
- freshbooks.com
- paycom.com
- forbes.com
- netsuite.com
- ramp.com
Copyright © Adthena. All rights reserved.
QuickBooks dominated July with a peak spend share of 51.98% on July 30. Sage and Xero fluctuated, while Gusto and ADP maintained steady shares. FreshBooks and Paycom showed minor variations. Forbes, NetSuite, and Ramp had minimal impact.
Competitor Count for US Software & Technology Payroll / Accounting
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 526 |
| 2026/07/02 | 529 |
| 2026/07/03 | 525 |
| 2026/07/04 | 543 |
| 2026/07/05 | 531 |
| 2026/07/06 | 535 |
| 2026/07/07 | 537 |
| 2026/07/08 | 517 |
| 2026/07/09 | 508 |
| 2026/07/10 | 505 |
| 2026/07/11 | 485 |
| 2026/07/12 | 490 |
| 2026/07/13 | 508 |
| 2026/07/14 | 501 |
| 2026/07/15 | 493 |
| 2026/07/16 | 500 |
| 2026/07/17 | 514 |
| 2026/07/18 | 507 |
| 2026/07/19 | 502 |
| 2026/07/20 | 503 |
| 2026/07/21 | 501 |
| 2026/07/22 | 533 |
| 2026/07/23 | 544 |
| 2026/07/24 | 541 |
| 2026/07/25 | 547 |
| 2026/07/26 | 554 |
| 2026/07/27 | 520 |
| 2026/07/28 | 532 |
| 2026/07/29 | 536 |
| 2026/07/30 | 523 |
| 2026/07/31 | 524 |
Copyright © Adthena. All rights reserved.
July saw a dynamic shift in advertisers, starting at 526, peaking at 554 mid-month, and closing at 524.