AUS Healthcare & Medical Diseases - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Diseases AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	41.3374674234
	58.6625325766

41%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	35
	65

35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	65%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
glaucoma.org.au	17.4
arthritisaustralia.com.au	16.39
arthritis.org.au	8.56
dementia.org.au	7.57
cera.org.au	5.4
migraine.org.au	4.34
visionaustralia.org	2.75
headacheaustralia.org.au	2.17
osmopatch.com	1.91
sightsavers.org	1.71
others	31.8

glaucoma.org.au - 17.4%
arthritisaustralia.com.au - 16.39%
arthritis.org.au - 8.56%
dementia.org.au - 7.57%
cera.org.au - 5.4%
migraine.org.au - 4.34%
visionaustralia.org - 2.75%
headacheaustralia.org.au - 2.17%
osmopatch.com - 1.91%
sightsavers.org - 1.71%
others - 31.8%

In the healthcare PPC landscape, ‘glaucoma.org.au’ leads with 17.4% click share, followed by ‘arthritisaustralia.com.au’ at 16.39%. ‘Others’ collectively hold 31.8%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	arthritisaustralia.com.au	glaucoma.org.au	arthritis.org.au	migraine.org.au	cera.org.au	visionaustralia.org	dementia.org.au	brainfoundation.org.au	melanoma.org.au	sightsavers.org
2026/01/01	15.28%	11.08%	9.41%	6.73%	8.87%	4.75%	2.66%	0.01%	0.18%	1.59%
2026/01/02	14.89%	12.26%	10.72%	6.69%	8.37%	5.66%	4.86%	0.14%	1.76%	1.78%
2026/01/03	14.75%	7.14%	8.64%	6.14%	6.45%	4.2%	6.03%	0.12%	1.09%	1.11%
2026/01/04	15.8%	8.12%	4.63%	1.57%	7.83%	5.46%	6.75%	0.19%	2.16%	1.14%
2026/01/05	15.04%	10.38%	5.13%	2.17%	9.94%	4.12%	4.86%	0.2%	0%	2.29%
2026/01/06	15.19%	12.45%	13.6%	2.87%	5.81%	3.55%	4.81%	0.27%	0%	2.62%
2026/01/07	15.53%	7.89%	4.61%	3.29%	8.74%	4.78%	7.69%	4.19%	0%	2.28%
2026/01/08	15.72%	7.38%	7.87%	7.51%	7.95%	3.03%	4.97%	0.92%	0%	1.86%
2026/01/09	13.66%	8.57%	18%	5.28%	10.76%	3.64%	4.98%	0.84%	0%	1.52%
2026/01/10	16.7%	10.95%	9.2%	7.34%	6.28%	2.8%	5.2%	0.01%	1.73%	1.88%
2026/01/11	23.86%	6.46%	14.42%	5.64%	7.99%	2.47%	6.6%	0.01%	1.55%	1.47%
2026/01/12	12.52%	13.11%	10.83%	9.73%	7.74%	2.71%	6.62%	0.63%	0%	2.5%
2026/01/13	17.35%	13.33%	9.28%	4.49%	5.77%	7.04%	3.81%	0.01%	9.46%	1.78%
2026/01/14	20.88%	10.71%	12.17%	8.59%	4.96%	1.06%	5.21%	0.01%	0%	3.31%
2026/01/15	19.78%	10.23%	6.68%	10.05%	6.83%	5.06%	3.87%	1.7%	3.3%	2.94%
2026/01/16	14.17%	8.85%	18.59%	4.6%	11.11%	3.76%	4.44%	0.7%	0%	1.57%
2026/01/17	14.05%	12.28%	6.48%	7.57%	7.94%	2.13%	3.17%	4.11%	3.31%	3.13%
2026/01/18	19.95%	16.68%	7.3%	6.25%	6.18%	3.64%	1.95%	1.36%	5.85%	2.91%
2026/01/19	12.1%	9.33%	10.9%	7.04%	3.98%	1.52%	5.48%	4.98%	3.51%	2.73%
2026/01/20	8.85%	15.26%	6.38%	5.17%	4.49%	2.81%	2.23%	3.99%	10.69%	3.42%
2026/01/21	11.89%	13.17%	8.87%	4.97%	7.86%	2.68%	4.16%	2.21%	3.41%	2.13%
2026/01/22	16.21%	11.56%	8.17%	2.56%	7.21%	6.74%	1.4%	4.99%	3.05%	2.75%
2026/01/23	19.69%	11.76%	13.06%	3.07%	10.02%	2.85%	2.38%	3.67%	3.88%	1.96%
2026/01/24	14.92%	13.61%	6.36%	2.78%	6.53%	3.98%	6.83%	3.07%	7.81%	1.86%
2026/01/25	14.82%	10.6%	8.9%	5.61%	5.59%	2.78%	4.46%	3.42%	2.29%	2.3%
2026/01/26	13.08%	13.04%	15.34%	3.22%	6.44%	5.3%	3.17%	2.33%	7.99%	1.56%
2026/01/27	18.84%	14%	12.58%	5.12%	7.33%	2.26%	4.05%	2.85%	0%	2.09%
2026/01/28	11.6%	15.3%	6.19%	2.19%	9.25%	3.21%	4.23%	3.65%	6.48%	2.25%
2026/01/29	9.87%	16.8%	12.55%	7.28%	6.84%	3.36%	1.7%	3.08%	9.09%	2.85%
2026/01/30	15.48%	14.2%	6.22%	6.61%	8.14%	4.67%	2.96%	2.9%	3.97%	2.88%
2026/01/31	13.42%	10.63%	7.73%	7.38%	7.3%	4.88%	4.52%	2.79%	2.35%	1.9%

arthritisaustralia.com.au
glaucoma.org.au
arthritis.org.au
migraine.org.au
cera.org.au
visionaustralia.org
dementia.org.au
brainfoundation.org.au
melanoma.org.au
sightsavers.org

ArthritisAustralia.com.au led January with fluctuating spend, peaking mid-month. Glaucoma.org.au showed consistent growth, while Arthritis.org.au and Migraine.org.au had varied trends. The month concluded with diverse spending patterns.

Market Exposure

Competitor Count for AUS Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	216
2026/01/02	209
2026/01/03	220
2026/01/04	210
2026/01/05	200
2026/01/06	210
2026/01/07	203
2026/01/08	220
2026/01/09	200
2026/01/10	207
2026/01/11	196
2026/01/12	183
2026/01/13	184
2026/01/14	166
2026/01/15	175
2026/01/16	200
2026/01/17	177
2026/01/18	176
2026/01/19	170
2026/01/20	175
2026/01/21	177
2026/01/22	175
2026/01/23	172
2026/01/24	177
2026/01/25	189
2026/01/26	169
2026/01/27	170
2026/01/28	164
2026/01/29	159
2026/01/30	166
2026/01/31	168

January began with 216 advertisers, fluctuating throughout the month. Mid-month saw a decline, reaching 159 on January 29. The month concluded with a slight recovery to 168 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
glaucoma.org.au	4.56%
melanoma.org.au	2.03%
arthritis.org.au	0.74%
brainfoundation.org.au	0.74%
visionaustralia.org	0.69%
arthritiswa.org.au	-0.6%
arthritisaustralia.com.au	-0.76%
asthma.org.au	-0.83%
osmopatch.com	-1.46%
dementia.org.au	-4%

In the past month, glaucoma.org.au surged with a 4.56% click share increase, while dementia.org.au faced a 4.0% decline. Melanoma.org.au also rose by 2.03%.

Campaign Efficiency

AUS Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	arthritisaustralia.com.au	arthritis.org.au	migraine.org.au	cera.org.au	glaucoma.org.au	visionaustralia.org	headacheaustralia.org.au	sightsavers.org	dementia.org.au	osmopatch.com
2026/01/01	14.58%	7.63%	6.46%	6.05%	4.08%	4.17%	2.38%	1.45%	1.22%	4.29%
2026/01/02	14.58%	9.59%	6.26%	7.75%	5.24%	4.53%	1.3%	2.03%	3.66%	4.11%
2026/01/03	14.31%	7.46%	6.14%	6.65%	3.78%	3.89%	2.68%	1.21%	3.95%	2.92%
2026/01/04	14.15%	4.55%	2.38%	6.99%	3.65%	4.52%	1.57%	1.33%	4.38%	3.8%
2026/01/05	15.5%	5.55%	2.41%	8.59%	4.43%	2.82%	3.25%	2.58%	3.59%	3.69%
2026/01/06	13.17%	10.99%	3.59%	5.1%	5.52%	2.72%	1.93%	3.02%	2.8%	4.02%
2026/01/07	17.22%	5.12%	3.22%	8.53%	3.78%	3.86%	2.55%	2.47%	4.88%	2.27%
2026/01/08	14.74%	7.08%	6.49%	6.78%	3.42%	2.63%	3.44%	1.94%	3.8%	5%
2026/01/09	14.43%	15.81%	4.67%	9.4%	4.39%	2.08%	1.69%	1.72%	3.49%	3.21%
2026/01/10	18.08%	7.98%	5.19%	5.48%	4.51%	2.42%	2.85%	1.87%	3.44%	3.1%
2026/01/11	21.91%	14.48%	5.07%	7.47%	3.62%	1.92%	2.5%	1.48%	3.4%	1.5%
2026/01/12	12.5%	8.76%	9.59%	6.79%	7.09%	2.37%	2.26%	2.67%	4.39%	1.55%
2026/01/13	18.08%	9.09%	4.55%	5.91%	7.15%	4.42%	2.87%	2.05%	2.83%	4.36%
2026/01/14	17.94%	11.25%	7.53%	4.43%	5.43%	1.01%	2.61%	3.01%	2.18%	4.79%
2026/01/15	20.22%	6.85%	9.14%	7.44%	5.42%	3.06%	3.58%	3.12%	1.22%	1.15%
2026/01/16	15.06%	16.55%	4.15%	9.84%	4.59%	2.18%	1.75%	1.8%	2.75%	3.36%
2026/01/17	14.79%	6.85%	7.77%	6.8%	6%	1.96%	2.46%	3.09%	1.59%	3.23%
2026/01/18	17.12%	6.83%	6.63%	6.11%	9.16%	3.74%	2.42%	3.97%	0.57%	0.72%
2026/01/19	12.34%	11.05%	6.97%	4.31%	5.11%	1.61%	1.47%	2.53%	3.64%	1.49%
2026/01/20	9.56%	7.49%	5.14%	4.88%	8.32%	2.78%	2.73%	3.85%	0.7%	1.44%
2026/01/21	14.13%	11.1%	4.94%	7.4%	5.91%	2.46%	2.82%	1.95%	1.77%	2.52%
2026/01/22	16.37%	8.94%	2.47%	7.47%	6.8%	6.56%	3.06%	2.86%	0.35%	2.13%
2026/01/23	22.92%	13.73%	3.69%	10.14%	6.44%	2.96%	3.05%	2.29%	0.69%	0%
2026/01/24	15.44%	7.37%	3.08%	6.77%	7.88%	4.19%	2.31%	2.07%	4.38%	3%
2026/01/25	16.21%	9.85%	5.29%	5.66%	5.24%	2.8%	1.91%	2.56%	2.91%	1.9%
2026/01/26	15.41%	14.9%	3.6%	6.05%	7.18%	5.17%	3.16%	1.9%	1.03%	1.12%
2026/01/27	17.75%	12.32%	6.99%	7.2%	7.36%	2.4%	2.64%	2.41%	2%	1.25%
2026/01/28	16.68%	7.94%	2.75%	9%	8.37%	3.04%	2.03%	2.06%	1.82%	0%
2026/01/29	11.72%	14.81%	8.37%	6.76%	8.4%	3.42%	2.33%	3.57%	0.59%	1.81%
2026/01/30	17.02%	7.64%	6.5%	9.76%	8.62%	3.82%	4.15%	3.68%	1.11%	0.76%
2026/01/31	16.26%	7.8%	6.81%	5.85%	5.58%	4.43%	4.25%	1.8%	1.71%	0%

arthritisaustralia.com.au
arthritis.org.au
migraine.org.au
cera.org.au
glaucoma.org.au
visionaustralia.org
headacheaustralia.org.au
sightsavers.org
dementia.org.au
osmopatch.com

In January 2026, arthritisaustralia.com.au led with fluctuating impressions, peaking at 22.92% on the 23rd. arthritis.org.au saw a notable rise mid-month, while migraine.org.au remained steady. The month concluded with arthritisaustralia.com.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Diseases - Last month

1
I've just been diagnosed with arthritis. what should i do first | Clara https://clara.arthritis.org.au
Clara is your everyday companion for living life better with arthritis, helping you take steps to improve your wellbeing and gain confidence and control of your health
2
Understanding arthritis - Types of arthritis https://www.arthritisaustralia.com.au
Discover arthritis management strategies, resources & tips for thriving despite arthritis. Learn about arthritis, different types of arthritis and how to live well with arthritis.
3
Glaucoma Australia | Don't Be Blindsided https://www.glaucoma.org.au
It is estimated that over 300,000 Australians have glaucoma, but 50% are undiagnosed. Early...
4
Migraine Australia https://www.migraine.org.au
Migraine is a complex genetic neurological disorder that affects up to 1 in 5 people. It is an invisible disability, not a temporary condition, nor something that will go away. There is no cure for migraine, however, in...
5
Bursitis In The Shoulder - Effective Pain Relief https://au.osmopatch.com › shoulder › bursitis
Shoulder Bursitis can now be treated 100% Naturally. Learn More!

In the realm of healthcare PPC, Clara’s ad stands out by offering a supportive companion for arthritis patients, emphasizing empowerment and control. Arthritis Australia focuses on education and thriving despite the condition. Glaucoma Australia’s ad highlights the urgency of early detection, while Migraine Australia raises awareness about the chronic nature of migraines. Osmopatch promotes natural relief for shoulder bursitis, appealing to those seeking non-invasive solutions.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Diseases January 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Diseases January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Diseases January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Diseases January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Diseases January 2026 Report?

The AUS Healthcare & Medical Diseases January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Diseases January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Diseases January 2026 Report for?

The AUS Healthcare & Medical Diseases January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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AUS Healthcare & Medical Diseases - PPC Market Share Analysis January 2026