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AUS Healthcare & Medical Diseases - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – AUS

Google AI Overview visibility for Healthcare & Medical Diseases AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.8249175777
62.1750824223
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 26
74
26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 60%

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Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
glaucoma.org.au 19.58
dementia.org.au 16.19
arthritisaustralia.com.au 9.97
cancercouncil.com.au 6.69
arthritis.org.au 5.37
cera.org.au 4.72
melanoma.org.au 2.91
visionaustralia.org 2.9
migraine.org.au 2.12
sightsavers.org 1.9
others 27.65
  • glaucoma.org.au - 19.58%
  • dementia.org.au - 16.19%
  • arthritisaustralia.com.au - 9.97%
  • cancercouncil.com.au - 6.69%
  • arthritis.org.au - 5.37%
  • cera.org.au - 4.72%
  • melanoma.org.au - 2.91%
  • visionaustralia.org - 2.9%
  • migraine.org.au - 2.12%
  • sightsavers.org - 1.9%
  • others - 27.65%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, Glaucoma.org.au leads with 19.58% click share, followed by Dementia.org.au at 16.19%. Others collectively hold 27.65%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date cancercouncil.com.au dementia.org.au glaucoma.org.au melanoma.org.au cera.org.au sightsavers.org brainfoundation.org.au arthritisaustralia.com.au arthritis.org.au visionaustralia.org
2026/03/01 5.59% 3.82% 8.44% 2.11% 4.91% 1.08% 2.54% 23.75% 6.04% 1.55%
2026/03/02 0% 5.57% 11.19% 1.99% 6.99% 1.93% 3.06% 16.97% 7.84% 1.78%
2026/03/03 0.46% 8.99% 14.35% 8.8% 2.65% 2.81% 2.26% 19.97% 4.61% 1.46%
2026/03/04 0.76% 4.64% 16.88% 2.52% 6.89% 2.4% 0.86% 26.35% 11.16% 1.97%
2026/03/05 0% 3.91% 10.71% 0% 5.69% 1.98% 1.11% 30.91% 13.88% 5.12%
2026/03/06 0% 4.98% 14.59% 0% 3.73% 2.28% 0.9% 22.74% 13.16% 3.41%
2026/03/07 0.41% 4.62% 13.83% 8.92% 5.04% 2.44% 1.43% 16.99% 17.45% 2.92%
2026/03/08 0.11% 12.16% 19.82% 12.79% 3.74% 3.04% 4.1% 3.16% 0.57% 5.21%
2026/03/09 0.01% 11.41% 20.27% 10.64% 6.85% 3.69% 3.21% 7.23% 2.74% 2.89%
2026/03/10 0.93% 13.26% 24.61% 3.03% 5.98% 4.43% 4.11% 3.51% 0.97% 6.11%
2026/03/11 1.52% 9.99% 23.29% 0% 6.16% 3.49% 1.15% 7.35% 7.64% 7.7%
2026/03/12 0.01% 9.58% 20.64% 7.16% 3.73% 5.58% 4.37% 2.46% 4.01% 1.31%
2026/03/13 1.31% 6.13% 29.3% 4.05% 2.79% 4.79% 4.76% 7.85% 3.23% 3.39%
2026/03/14 6.22% 5.9% 18.6% 12.48% 3.69% 4.12% 2.4% 3.96% 3.05% 5.54%
2026/03/15 0.37% 12.44% 15.79% 12.05% 4.3% 3.64% 1.98% 7.08% 9.72% 4.44%
2026/03/16 0% 9.58% 15.64% 14.49% 5.01% 4.83% 3.38% 6.76% 7.32% 2.61%
2026/03/17 1.67% 12.57% 7.1% 8.66% 5.65% 6.31% 5.31% 7.23% 7.29% 2.01%
2026/03/18 0.4% 7.18% 18.26% 0% 6.78% 4.94% 5.16% 8.24% 4.02% 6.59%
2026/03/19 0.11% 10.88% 22.09% 8.36% 7.18% 3.68% 3.76% 3.32% 6.72% 5.5%
2026/03/20 2.17% 7.08% 16.64% 4.08% 12.68% 5.6% 2.51% 6.16% 7.72% 7.65%
2026/03/21 15.15% 7.83% 12.54% 7.6% 3.72% 0.67% 3.38% 5.03% 3.82% 1.93%
2026/03/22 12.87% 7.03% 15% 10.74% 7.07% 0.41% 3.08% 5.02% 4.05% 4.19%
2026/03/23 17.78% 6.69% 15.04% 8.82% 11.53% 2.11% 2.4% 3.81% 7.13% 3.68%
2026/03/24 18.74% 7.92% 19.27% 8.3% 6.1% 1.67% 0% 4.54% 11.05% 1.44%
2026/03/25 9.44% 10.31% 22.42% 7.06% 12.15% 1.17% 2.48% 5.21% 4.58% 3%
2026/03/26 0% 12.32% 17.65% 16.58% 6.78% 1.58% 0.5% 7.86% 3.67% 1.92%
2026/03/27 0% 8.53% 21.08% 0% 14.36% 3.58% 2.1% 7.02% 7.02% 2.22%
2026/03/28 0.68% 7.51% 22.58% 7.42% 12.77% 1.31% 2.71% 9.26% 3.21% 4.1%
2026/03/29 20.37% 7.65% 19.17% 0% 5.1% 1.89% 3.3% 9.72% 1.12% 7.01%
2026/03/30 19.25% 8.28% 24.22% 5.09% 8.13% 1.88% 1.61% 6.32% 0% 3.69%
2026/03/31 27.8% 16.39% 13.79% 8.7% 3.82% 2.7% 2.48% 2.26% 1.46% 1.43%
  • cancercouncil.com.au
  • dementia.org.au
  • glaucoma.org.au
  • melanoma.org.au
  • cera.org.au
  • sightsavers.org
  • brainfoundation.org.au
  • arthritisaustralia.com.au
  • arthritis.org.au
  • visionaustralia.org

Copyright © Adthena. All rights reserved.

In March 2026, advertiser spend share trends on Google’s SERP showed significant fluctuations. Cancercouncil.com.au saw a dramatic rise, peaking at 27.80% on March 31. Dementia.org.au maintained steady growth, ending at 16.39%. Glaucoma.org.au experienced a peak mid-month, closing at 13.79%. Melanoma.org.au had a notable increase, finishing at 8.70%. Cera.org.au’s share fluctuated, ending at 3.82%. Sightsavers.org saw a dip, closing at 2.70%. Brainfoundation.org.au remained stable, ending at 2.48%. Arthritisaustralia.com.au’s share decreased, closing at 2.26%. Arthritis.org.au experienced a decline, finishing at 1.46%. Visionaustralia.org’s share fluctuated, ending at 1.43%.

Market Exposure

Competitor Count for AUS Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 176
2026/03/02 170
2026/03/03 175
2026/03/04 174
2026/03/05 163
2026/03/06 178
2026/03/07 190
2026/03/08 190
2026/03/09 178
2026/03/10 171
2026/03/11 171
2026/03/12 166
2026/03/13 161
2026/03/14 150
2026/03/15 100
2026/03/16 92
2026/03/17 99
2026/03/18 101
2026/03/19 89
2026/03/20 107
2026/03/21 92
2026/03/22 96
2026/03/23 91
2026/03/24 90
2026/03/25 91
2026/03/26 90
2026/03/27 75
2026/03/28 85
2026/03/29 74
2026/03/30 72
2026/03/31 70

Copyright © Adthena. All rights reserved.

March began with 176 advertisers, peaking at 190 by the 7th. A decline followed, ending with 70 advertisers on the 31st.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cancercouncil.com.au 13.98%
cera.org.au 1.79%
dementia.org.au 0.87%
hri.org.au 0.86%
thecommongood.org.au 0.67%
chemistwarehouse.com.au -0.83%
headacheaustralia.org.au -1.12%
migraine.org.au -2.02%
arthritis.org.au -3.21%
arthritisaustralia.com.au -7.68%

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Cancer Council surged with a 13.98% increase, while Arthritis Australia dropped by 7.68%.

Campaign Efficiency

AUS Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cancercouncil.com.au dementia.org.au glaucoma.org.au thecommongood.org.au cera.org.au sightsavers.org arthritisaustralia.com.au arthritis.org.au visionaustralia.org migraine.org.au
2026/03/01 4.5% 4.82% 4.55% 0.76% 5.69% 1.53% 18.65% 5.8% 2.33% 6.22%
2026/03/02 0% 4.98% 4.76% 5.2% 5.52% 1.98% 17.59% 9.01% 1.7% 8.2%
2026/03/03 0.37% 7.31% 7.37% 4.93% 2.62% 3.41% 19.11% 5.38% 1.71% 4.49%
2026/03/04 0.84% 3.53% 7.85% 2.4% 5.53% 2.53% 26.95% 11.44% 2.14% 3.46%
2026/03/05 0% 4.07% 5.21% 1.66% 4.71% 2.51% 26.86% 11.41% 4.45% 3.16%
2026/03/06 0% 3.43% 6.31% 0% 3.92% 2.37% 25.18% 10.63% 3.21% 5.83%
2026/03/07 0.23% 3.93% 6.21% 0.78% 4.86% 2.61% 21.07% 19% 3.22% 7.39%
2026/03/08 0.11% 10.68% 9.89% 4.62% 4.3% 4.24% 3.68% 0.78% 6.69% 3.07%
2026/03/09 0% 12.01% 10.09% 4.22% 7.89% 4.36% 6.98% 2.28% 3.08% 3.06%
2026/03/10 0.71% 10.59% 11.97% 4.73% 5.46% 5.15% 3.11% 1.27% 5.9% 2.59%
2026/03/11 1.3% 7.86% 11.46% 1.44% 5.68% 4.19% 6.77% 5.08% 6.87% 1.5%
2026/03/12 0% 10.26% 12.09% 5.74% 4.53% 4.67% 2.29% 2.77% 1.38% 3.04%
2026/03/13 0.98% 5.03% 15.28% 0% 3.68% 6.34% 8.15% 2.8% 4.6% 1.84%
2026/03/14 2.87% 5.61% 11.39% 8.03% 4.2% 6.04% 4.45% 1.95% 6.43% 0.54%
2026/03/15 0.26% 12.41% 9.85% 7.74% 5.75% 4.34% 7.7% 7.01% 4.89% 0.86%
2026/03/16 0% 7.67% 9.38% 1.63% 5.43% 5.55% 7.03% 4.86% 3.51% 0.87%
2026/03/17 0.9% 8.86% 3.71% 6.02% 5.12% 7.05% 6.5% 5.67% 1.92% 0.4%
2026/03/18 0.35% 6.46% 10.05% 1.7% 5.89% 5.53% 7.37% 3.65% 5.04% 0.91%
2026/03/19 0.12% 9.86% 11.19% 3.25% 7.99% 5.01% 3.5% 5.29% 6.42% 0.87%
2026/03/20 1.84% 6.8% 7.96% 7.14% 12.69% 7.07% 5.98% 5.17% 7.82% 0.64%
2026/03/21 7.92% 6.47% 6.17% 5.16% 3.89% 0.58% 4.61% 4.82% 2.16% 0.55%
2026/03/22 6.61% 6.91% 6.76% 1% 7.75% 0.41% 4.89% 3.98% 4.82% 0%
2026/03/23 9.95% 7.57% 9.3% 2.49% 13.17% 2.71% 4.22% 5.41% 4.34% 0.34%
2026/03/24 11.88% 8.19% 11.91% 5.3% 7.5% 2.3% 5.21% 8.62% 2.07% 1.06%
2026/03/25 5.19% 10.6% 12.57% 4.74% 14.01% 1.46% 5.98% 4.7% 4.4% 0.21%
2026/03/26 0% 11.64% 10.44% 3.42% 7.32% 1.67% 8.33% 3.69% 2.44% 0.98%
2026/03/27 0% 6.7% 11.45% 9.66% 14.91% 4.54% 7.77% 7.13% 2.02% 0.93%
2026/03/28 0.45% 4.5% 11.23% 4.53% 13.29% 1.4% 9.42% 2.85% 5.31% 1.87%
2026/03/29 10.18% 6.97% 11.78% 10.15% 5.96% 2.72% 9.45% 1.55% 7.43% 0.82%
2026/03/30 12.62% 8.48% 15.5% 8.63% 10.31% 2.61% 7.77% 0% 5.45% 0.45%
2026/03/31 17.26% 15.71% 8.58% 7.87% 6.52% 3.16% 2.66% 2.29% 1.87% 1.05%
  • cancercouncil.com.au
  • dementia.org.au
  • glaucoma.org.au
  • thecommongood.org.au
  • cera.org.au
  • sightsavers.org
  • arthritisaustralia.com.au
  • arthritis.org.au
  • visionaustralia.org
  • migraine.org.au

Copyright © Adthena. All rights reserved.

In March 2026, “cancercouncil.com.au” saw a dramatic rise, peaking at 17.26% on the 31st. “dementia.org.au” and “glaucoma.org.au” also experienced significant increases, ending at 15.71% and 8.58%, respectively. “arthritisaustralia.com.au” started strong but declined to 2.66%. Overall, the month concluded with notable shifts in advertiser impressions.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Diseases - Last month
  1. 1
    Cancer Council NSW https://give.cancercouncil.com.au

    Donate to Cancer Council NSW — Giving has never been easier. Give each month to support Aussies with Cancer. Easy Donations.

  2. 2
    Glaucoma Australia https://www.glaucoma.org.au

    Don't Be Blindsided — Glaucoma is one of the leading causes of preventable blindness in Australia. It is estimated that over 300,000 Australians have glaucoma, but...

  3. 3
    Why is my vision blurry? | The Fred Hollows Foundation AU https://www.hollows.org

    Help Our Foundation Restore Eyesight Around The World. Donate Now!

  4. 4
    What Melanoma Looks Like? - Know the Skin You’re In https://www.melanoma.org.au

    View pictures of melanoma and learn how to spot warning signs early. Read our guide.

  5. 5
    What Is Glaucoma? - Signs And Causes Of Glaucoma https://www.sightsavers.org

    Glaucoma Can Be Difficult To Recognise Because The Symptoms Don't Appear Straight Away.

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC ads, a compelling narrative emerges. Cancer Council NSW emphasizes ease in supporting cancer patients, while Glaucoma Australia warns against preventable blindness. The Fred Hollows Foundation and Sightsavers focus on restoring vision, and Melanoma Australia educates on early detection. Each ad uniquely champions awareness and action.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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