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US Healthcare & Medical Diseases - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
cvs.com 5.64
cancer.org 3.73
mayoclinic.org 3.38
hellowisp.com 1.22
prevention.com 1.2
treatmyuti.com 1.05
heart.org 0.96
nafc.org 0.91
uqora.com 0.88
walgreens.com 0.87
others 80.16

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In the PPC landscape, ‘others’ dominate with 80.16% click share, while CVS leads individual advertisers at 5.64%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date cancer.org cvs.com mayoclinic.org uqora.com treatmyuti.com hellowisp.com bimzelx.com mdanderson.org otezla.com cosentyx.com
2025/06/01 5.15% 5.2% 2.05% 1.72% 1.01% 0.44% 1.44% 0.8% 0.94% 1.12%
2025/06/02 5.69% 3.72% 2.42% 0.95% 0.43% 0.39% 1.74% 0.83% 0.85% 1.25%
2025/06/03 5.31% 2.17% 2.64% 0.4% 0.3% 0.51% 1.9% 1% 0.56% 1.48%
2025/06/04 4.26% 4.62% 2.69% 1.04% 0.64% 0.5% 1.41% 0.65% 1% 1.35%
2025/06/05 2.92% 4.54% 3.27% 0.9% 1.2% 0.66% 1.34% 0.6% 1.28% 1.07%
2025/06/06 3.36% 4.36% 2.84% 0.61% 0.89% 0.76% 1.3% 0.59% 1.33% 1.41%
2025/06/07 3.4% 5.43% 1.82% 0.81% 1.08% 1.1% 1.42% 0.87% 1.81% 1.12%
2025/06/08 2.91% 6.31% 2.17% 0.2% 0.42% 1.37% 1.17% 0.63% 1.04% 0.95%
2025/06/09 2.52% 4.84% 3.04% 0.77% 1.34% 1.4% 1.65% 0.78% 0.59% 1.17%
2025/06/10 2.94% 4.06% 2.98% 0.41% 1.42% 1.68% 0.91% 0.71% 1.1% 0.99%
2025/06/11 2.43% 3.26% 3.37% 0.71% 0.93% 1.1% 1.17% 0.72% 1.72% 1.22%
2025/06/12 3.87% 6.28% 3.13% 0.47% 1.25% 1.35% 0.99% 0.73% 0.69% 1.2%
2025/06/13 4.42% 5.13% 2.53% 0.42% 0.81% 1.11% 0.88% 0.81% 0.62% 1.01%
2025/06/14 3% 2.93% 2.56% 0.21% 0.4% 0.57% 1.1% 1.24% 1.16% 1.23%
2025/06/15 3.24% 2.42% 3.48% 0.3% 0.52% 0.67% 1% 1.14% 1.04% 1.34%
2025/06/16 3.45% 3.16% 4.05% 0.28% 0.55% 0.51% 1.31% 1.05% 0.55% 1.4%
2025/06/17 3.23% 2.61% 2.85% 0.35% 0.81% 0.77% 1.55% 0.94% 0.47% 1.29%
2025/06/18 3.09% 5.47% 2.28% 0.9% 1% 1.51% 1.37% 0.69% 0.07% 0.8%
2025/06/19 4.43% 2.96% 2.44% 0.94% 0.64% 1.07% 1.24% 0.82% 0.02% 0.79%
2025/06/20 3.9% 2.47% 2.34% 0.98% 1.08% 1.02% 1.61% 0.71% 0.02% 1.07%
2025/06/21 3.78% 2.6% 2.55% 0.64% 0.79% 1.23% 1.18% 0.87% 0.06% 1.1%
2025/06/22 3.14% 4.51% 3.35% 1.01% 1.12% 2% 1.09% 0.62% 0.28% 1.15%
2025/06/23 3.69% 4.72% 3.04% 1.03% 1.54% 1.99% 1.39% 0.79% 1.03% 1.1%
2025/06/24 4.26% 5.67% 2.69% 0.71% 0.96% 0.9% 1.43% 0.96% 0.92% 0.75%
2025/06/25 3.12% 4.56% 1.84% 1.14% 1.92% 1.07% 1.69% 1.01% 0.78% 0.83%
2025/06/26 3.24% 3.28% 2.03% 1.02% 1.45% 1.24% 1.57% 1.05% 0.76% 0.85%
2025/06/27 4.67% 4.39% 2.27% 1.15% 1.22% 0.78% 1.26% 0.87% 0.75% 0.73%
2025/06/28 4.01% 3.44% 2.39% 1.42% 1.29% 1.11% 1.33% 0.95% 0.45% 0.66%
2025/06/29 4.3% 2.93% 2.22% 0.81% 0.82% 1.11% 1.48% 0.96% 0.67% 0.56%
2025/06/30 5.23% 3.87% 1.98% 1.93% 1.38% 1.26% 1.06% 0.93% 0.86% 0.32%

Copyright © Adthena. All rights reserved.

In June 2025, cancer.org’s PPC spend share fluctuated, peaking at 5.69% early, then stabilizing around 3-4%. CVS.com saw a mid-month surge, reaching 6.31%, while mayoclinic.org maintained a steady 2-3%. Uqora.com and treatmyuti.com showed modest gains, ending at 1.93% and 1.38%, respectively. Hellowisp.com and bimzelx.com had consistent growth, closing at 1.26% and 1.06%. Mdanderson.org and otezla.com remained stable, while cosentyx.com declined, finishing at 0.32%.

Market Exposure

Competitor Count for US Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 1909
2025/06/02 1939
2025/06/03 1695
2025/06/04 1925
2025/06/05 1992
2025/06/06 2114
2025/06/07 2096
2025/06/08 1965
2025/06/09 1967
2025/06/10 2231
2025/06/11 2259
2025/06/12 2041
2025/06/13 2043
2025/06/14 2150
2025/06/15 2222
2025/06/16 2179
2025/06/17 2264
2025/06/18 2085
2025/06/19 2061
2025/06/20 2245
2025/06/21 2170
2025/06/22 2259
2025/06/23 2291
2025/06/24 2249
2025/06/25 2236
2025/06/26 2168
2025/06/27 2250
2025/06/28 2203
2025/06/29 2202
2025/06/30 2362

Copyright © Adthena. All rights reserved.

June saw a dynamic shift in distinct advertisers, starting at 1,909 and peaking at 2,362. The month ended with a strong upward trend, indicating increased competition.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
uqora.com 0.53%
goodrx.com 0.51%
cancer.org 0.36%
treatmyuti.com 0.36%
hellowisp.com 0.3%
everydayhealth.com -0.32%
walgreens.com -0.39%
otezla.com -0.44%
cvs.com -0.61%
mayoclinic.org -0.65%

Copyright © Adthena. All rights reserved.

GoodRx and Uqora surged in click share, while Mayo Clinic and CVS saw declines.

Campaign Efficiency

US Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cvs.com cancer.org uqora.com hellowisp.com treatmyuti.com mayoclinic.org bimzelx.com prevention.com nafc.org cosentyx.com
2025/06/01 6.71% 3.28% 1.69% 0.54% 0.92% 1.23% 1.14% 0.96% 1.27% 0.92%
2025/06/02 5.42% 3.75% 0.9% 0.47% 0.42% 1.46% 1.36% 1.08% 1.28% 1%
2025/06/03 3.03% 3.2% 0.4% 0.63% 0.3% 1.62% 1.66% 0.6% 0.28% 1.32%
2025/06/04 5.99% 2.76% 0.98% 0.6% 0.61% 1.56% 1.17% 0.67% 1.31% 1.16%
2025/06/05 6.44% 1.84% 0.85% 0.73% 1.13% 1.94% 1.05% 0.82% 1.68% 0.9%
2025/06/06 5.92% 2.28% 0.66% 0.91% 0.92% 1.9% 1.07% 0.91% 0.61% 1.24%
2025/06/07 8.08% 2.12% 0.88% 1.29% 1.06% 1.17% 1.16% 1.02% 0.61% 0.9%
2025/06/08 7.86% 1.81% 0.21% 1.64% 0.46% 1.35% 0.94% 0.88% 0.46% 0.73%
2025/06/09 7.26% 1.62% 0.82% 1.82% 1.38% 1.72% 1.39% 0.95% 1.2% 0.99%
2025/06/10 5.96% 2.12% 0.4% 2.09% 1.42% 1.88% 0.78% 1.25% 0.41% 0.86%
2025/06/11 4.83% 1.6% 0.79% 1.44% 0.96% 2.08% 0.99% 0.94% 0.65% 1.1%
2025/06/12 8.01% 2.38% 0.53% 1.63% 1.29% 1.87% 0.81% 1.26% 0.51% 0.99%
2025/06/13 6.91% 2.46% 0.44% 1.31% 0.76% 1.37% 0.77% 1.5% 1.12% 0.85%
2025/06/14 4.59% 1.88% 0.26% 0.69% 0.41% 1.55% 0.9% 0.98% 1.14% 1.03%
2025/06/15 3.48% 2.16% 0.34% 0.85% 0.55% 2.17% 0.87% 1.22% 0.7% 1.15%
2025/06/16 4.66% 2.22% 0.29% 0.62% 0.55% 2.3% 1.1% 1.31% 0.36% 1.19%
2025/06/17 4.06% 2.02% 0.4% 1% 0.87% 1.72% 1.34% 1.15% 0.5% 1.15%
2025/06/18 7.37% 1.88% 1% 1.71% 1.01% 1.25% 1.16% 1.44% 0.65% 0.74%
2025/06/19 4.17% 2.69% 1.07% 1.35% 0.66% 1.49% 1.03% 0.84% 1.11% 0.68%
2025/06/20 3.32% 2.49% 1.02% 1.25% 1.09% 1.35% 1.41% 1.25% 1.18% 0.94%
2025/06/21 3.52% 2.44% 0.71% 1.43% 0.85% 1.45% 1.07% 1.02% 1.27% 0.98%
2025/06/22 5.79% 1.91% 1.05% 2.44% 1.12% 1.99% 0.91% 0.9% 1.27% 0.95%
2025/06/23 6.69% 2.16% 1.11% 2.25% 1.54% 1.92% 1.18% 1% 0.68% 0.93%
2025/06/24 7.46% 2.62% 0.75% 1.04% 0.96% 1.56% 1.23% 1.32% 0.86% 0.62%
2025/06/25 5.84% 1.81% 1.25% 1.29% 2.05% 1.16% 1.46% 1.04% 1.27% 0.73%
2025/06/26 4.11% 1.99% 1.11% 1.42% 1.43% 1.19% 1.31% 0.94% 0.97% 0.71%
2025/06/27 5.45% 2.9% 1.27% 0.94% 1.27% 1.47% 1.08% 0.96% 1.27% 0.61%
2025/06/28 4.27% 2.51% 1.55% 1.23% 1.34% 1.48% 1.08% 0.8% 1.25% 0.54%
2025/06/29 3.67% 2.7% 0.92% 1.34% 0.89% 1.33% 1.29% 0.93% 1.06% 0.48%
2025/06/30 5.05% 3.18% 2.02% 1.49% 1.43% 1.22% 0.97% 0.93% 0.89% 0.27%

Copyright © Adthena. All rights reserved.

CVS.com saw fluctuating impressions, peaking mid-month. Cancer.org’s share dipped initially, then rose. Uqora.com and Hellowisp.com showed gradual increases. Treatmyuti.com and Mayoclinic.org had stable trends. Bimzelx.com and Prevention.com remained consistent. Cosentyx.com ended with a decline.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Signs of stomach cancer https://www.cancer.org

    Stomach Cancer Information — Learn All About Stomach Cancer Risk Factors, Symptoms, Diagnosis & Treatment At Cancer.org. Whether You Or Someone You Love Has Cancer...

  2. 2
    ENTYVIO (vedolizumab) - Causes Of Your Condition https://www.entyvio.com/

    Patients Offer Their Thoughts On Handling Their Condition Based On Personal Experience.

  3. 3
    Signs And Symptoms - Breast Cancer Resources Prescription treatment website

    Patients, Learn About The Recommended Treatment Cycle Of This Prescription Option. FAQs.

  4. 4
    What Is Eczema? Patient Info - Patient Treatment Website Prescription treatment website

    What Is Mild To Moderate Eczema? Learn More About The Condition And A Treatment Option.

  5. 5
    Cardiac Amyloidosis Treatment - What is hATTR-CM? Prescription treatment website

    Learn About This Prescription Treatment Option That Can Slow Down ATTR-CM.

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, top ads reveal a tapestry of empathy and education. Cancer.org leads with a compassionate guide on stomach cancer, while Entyvio.com shares personal stories on condition management. Kisqali.com and Opzelura.com focus on treatment insights for breast cancer and eczema, respectively. Vyndamax.com highlights a unique treatment for cardiac amyloidosis, emphasizing hope and innovation.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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