US Healthcare & Medical Diseases - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – US

Google AI Overview visibility for Healthcare & Medical Diseases US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 54.5112231963
45.4887768037
54%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 55
45
55%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 61%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 5.47
mayoclinic.org 5.12
prevention.com 2.67
cancer.org 1.97
uqora.com 1.53
ilumya.com 1.34
nafc.org 1.21
nfcr.org 1.21
bimzelx.com 1.12
themmrf.org 1.04
others 77.32
  • cvs.com - 5.47%
  • mayoclinic.org - 5.12%
  • prevention.com - 2.67%
  • cancer.org - 1.97%
  • uqora.com - 1.53%
  • ilumya.com - 1.34%
  • nafc.org - 1.21%
  • nfcr.org - 1.21%
  • bimzelx.com - 1.12%
  • themmrf.org - 1.04%
  • others - 77.32%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘cvs.com’ leads with 5.47% click share, closely followed by ‘mayoclinic.org’ at 5.12%. ‘Others’ dominate with 77.32%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date mayoclinic.org cancer.org prevention.com cvs.com bimzelx.com ilumya.com nafc.org nfcr.org themmrf.org uqora.com
2025/11/01 3.84% 2.5% 1.67% 1.66% 1.86% 1.83% 1.32% 2% 0.9% 1.36%
2025/11/02 3.66% 2.49% 1.64% 3.36% 1.5% 2.21% 0.84% 1.96% 0.41% 1.47%
2025/11/03 4.39% 1.92% 2.17% 2.13% 1.59% 1.77% 0.9% 1.52% 0.85% 1.31%
2025/11/04 4.21% 2.29% 2.42% 4.16% 1.78% 1.48% 0.92% 1.5% 1.18% 1.64%
2025/11/05 4.36% 1.59% 1.75% 7.78% 1.9% 2.03% 1.59% 1.35% 1.01% 1.98%
2025/11/06 5.61% 2.7% 1.77% 1.39% 1.68% 1.28% 1.38% 1.25% 0.81% 1.41%
2025/11/07 3.44% 2.13% 1.78% 9.95% 1.72% 1.11% 0.71% 1.54% 0.71% 2.89%
2025/11/08 3.37% 1.38% 1.75% 11.34% 1.39% 1.21% 1.19% 1.35% 0.72% 3%
2025/11/09 3.88% 2.23% 1.72% 10.47% 1.46% 1.64% 1.12% 1.47% 0.56% 2.23%
2025/11/10 3.9% 1.9% 1.91% 9.13% 1.08% 1.85% 0.86% 1.85% 0.92% 1.52%
2025/11/11 3.34% 2.04% 1.97% 8.58% 1.28% 2.06% 1.08% 0.44% 1.15% 2.74%
2025/11/12 3.92% 1.83% 2.09% 4.91% 1.37% 2.12% 0.99% 1.74% 1.61% 2.15%
2025/11/13 4.66% 1.6% 2.1% 2.01% 1.45% 2.55% 0.83% 1.39% 1.15% 1.54%
2025/11/14 4.29% 1.83% 2.05% 2.58% 1.6% 1.98% 1.05% 1.61% 0.93% 1.7%
2025/11/15 4.35% 1.73% 2% 1.72% 1.72% 1.69% 1.34% 1.36% 1.57% 1.8%
2025/11/16 3.93% 1.53% 1.01% 1.73% 1.45% 1.52% 1.14% 1.3% 1.57% 0.94%
2025/11/17 1.55% 1.93% 2.18% 2.3% 1.7% 1.57% 0.58% 1.39% 1.19% 0.9%
2025/11/18 6.08% 2.18% 2.5% 2.18% 1.59% 1% 0.88% 0.95% 1.46% 0.81%
2025/11/19 3.98% 1.56% 2.24% 1.89% 1.65% 1.06% 1.36% 1.03% 0.89% 1.21%
2025/11/20 4.57% 1.78% 1.89% 1.88% 1.56% 1.36% 1.25% 1.29% 1.5% 1.52%
2025/11/21 4.25% 1.62% 1.63% 2.04% 2.13% 1.51% 1.39% 1.27% 1.28% 1.28%
2025/11/22 4.61% 1.26% 1.87% 1.99% 1.64% 1.22% 1.43% 1.21% 1.72% 1.71%
2025/11/23 4.76% 1.24% 2.11% 1.62% 1.7% 1.21% 1.56% 0.97% 1.17% 1.08%
2025/11/24 4.24% 2.26% 2.25% 2.27% 1.42% 1.22% 1.59% 0.8% 0.99% 1.42%
2025/11/25 3.98% 1.56% 2.36% 1.79% 1.56% 1.28% 0.86% 0.96% 1.33% 1.16%
2025/11/26 4.11% 1.1% 1.96% 1.73% 1.62% 1.18% 1.09% 1.35% 1.35% 0.93%
2025/11/27 3.7% 0.68% 2.05% 1.85% 2% 1.59% 1.34% 0.89% 1.06% 0.76%
2025/11/28 4.63% 1.03% 1.68% 1.78% 1.9% 1.55% 1.72% 1% 0.76% 0.59%
2025/11/29 5.21% 1.82% 2.04% 1.95% 2.19% 1.54% 1.65% 1.01% 0.88% 1.04%
2025/11/30 4.78% 2.12% 2.09% 1.34% 1.31% 1.23% 1.14% 0.99% 0.92% 0.89%
  • mayoclinic.org
  • cancer.org
  • prevention.com
  • cvs.com
  • bimzelx.com
  • ilumya.com
  • nafc.org
  • nfcr.org
  • themmrf.org
  • uqora.com

Copyright © Adthena. All rights reserved.

Mayo Clinic’s PPC spend fluctuated, peaking at 6.08% on November 18. CVS saw a dramatic rise, reaching 11.34% on November 8. Overall, November ended with diverse spending patterns.

Market Exposure

Competitor Count for US Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 2488
2025/11/02 2558
2025/11/03 2583
2025/11/04 2544
2025/11/05 2574
2025/11/06 2520
2025/11/07 2663
2025/11/08 2621
2025/11/09 2583
2025/11/10 2619
2025/11/11 2527
2025/11/12 2541
2025/11/13 2557
2025/11/14 2590
2025/11/15 2590
2025/11/16 2611
2025/11/17 2554
2025/11/18 2550
2025/11/19 2534
2025/11/20 2509
2025/11/21 2541
2025/11/22 2534
2025/11/23 2485
2025/11/24 2514
2025/11/25 2516
2025/11/26 2452
2025/11/27 2463
2025/11/28 2507
2025/11/29 2463
2025/11/30 2523

Copyright © Adthena. All rights reserved.

November saw a dynamic shift in distinct advertisers, peaking at 2,663 on the 7th. The month concluded with 2,523 advertisers, reflecting a slight decrease from the peak.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ilumyapro.com 0.73%
mayoclinic.org 0.67%
aafa.org 0.65%
arthritis.org 0.64%
mavyret.com 0.44%
ilumya.com -0.34%
everydayhealth.com -0.36%
walgreens.com -0.53%
uqora.com -0.87%
cvs.com -5.6%

Copyright © Adthena. All rights reserved.

CVS.com saw a significant drop of 5.6% in click share, while ilumyapro.com experienced a notable increase of 0.73%.

Campaign Efficiency

US Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date prevention.com mayoclinic.org cancer.org ilumyapro.com cvs.com nafc.org bimzelx.com ilumya.com nfcr.org uqora.com
2025/11/01 2.38% 2.39% 1.82% 0.53% 2.17% 1.63% 1.62% 1.84% 2% 1.44%
2025/11/02 2.37% 2.31% 1.75% 0.46% 4.28% 1.12% 1.38% 2.31% 1.97% 1.51%
2025/11/03 3.06% 2.66% 1.43% 0.89% 2.77% 1.09% 1.37% 1.88% 1.56% 1.33%
2025/11/04 3.19% 2.53% 1.74% 0.63% 5.3% 1.1% 1.64% 1.53% 1.47% 1.59%
2025/11/05 2.3% 2.53% 1.17% 0.56% 10.49% 1.66% 1.58% 1.97% 1.36% 1.93%
2025/11/06 2.47% 3.42% 1.86% 0.91% 1.99% 1.66% 1.52% 1.27% 1.23% 1.4%
2025/11/07 2.27% 1.93% 1.45% 0.69% 13.06% 0.9% 1.47% 1.09% 1.39% 2.7%
2025/11/08 2.34% 1.94% 0.97% 0.22% 15.18% 1.42% 1.12% 1.18% 1.29% 2.86%
2025/11/09 2.3% 2.32% 1.53% 0.12% 14.32% 1.39% 1.12% 1.56% 1.42% 2.27%
2025/11/10 2.64% 2.28% 1.12% 0.17% 13.51% 1.01% 0.85% 1.79% 1.7% 1.58%
2025/11/11 2.74% 1.97% 1.37% 0.15% 12.11% 1.18% 1.08% 2% 0.44% 2.83%
2025/11/12 2.81% 2.39% 1.24% 0.36% 7.11% 1.21% 1.22% 2.12% 1.76% 2.26%
2025/11/13 2.99% 2.96% 1.2% 0.8% 2.84% 1.07% 1.33% 2.76% 1.44% 1.66%
2025/11/14 2.83% 2.65% 1.26% 0.95% 3.18% 1.21% 1.4% 2.03% 1.72% 1.67%
2025/11/15 2.82% 2.63% 1.22% 0.74% 2.42% 1.54% 1.54% 1.75% 1.45% 1.77%
2025/11/16 1.43% 2.52% 1.08% 0.58% 2.52% 1.38% 1.33% 1.57% 1.4% 1.01%
2025/11/17 3.08% 0.89% 1.36% 1.02% 3.09% 0.76% 1.63% 1.58% 1.51% 0.97%
2025/11/18 3.59% 3.92% 1.51% 1.11% 3.48% 1.11% 1.49% 1.06% 1.1% 0.85%
2025/11/19 3.17% 2.48% 1.16% 1.15% 2.48% 1.72% 1.5% 1.03% 1.1% 1.26%
2025/11/20 2.78% 2.85% 1.31% 1.21% 2.62% 1.59% 1.41% 1.34% 1.43% 1.48%
2025/11/21 2.37% 2.62% 1.21% 1.31% 2.8% 1.73% 1.9% 1.48% 1.33% 1.35%
2025/11/22 2.74% 2.98% 0.95% 1.14% 2.4% 1.76% 1.5% 1.23% 1.44% 1.53%
2025/11/23 2.98% 3.07% 0.91% 1.32% 2.11% 1.77% 1.62% 1.26% 1.15% 1.12%
2025/11/24 3.11% 2.74% 1.73% 1.54% 3.06% 1.72% 1.32% 1.22% 0.86% 1.46%
2025/11/25 3.39% 2.45% 1.1% 1.79% 2.45% 1.02% 1.37% 1.2% 1.06% 1.11%
2025/11/26 2.99% 2.66% 0.79% 1.58% 2.17% 1.14% 1.53% 1.13% 1.39% 0.9%
2025/11/27 2.74% 2.42% 0.54% 1.66% 1.93% 1.58% 1.73% 1.54% 1.17% 0.77%
2025/11/28 2.46% 3.06% 0.78% 1.52% 1.89% 1.98% 1.58% 1.48% 1.15% 0.57%
2025/11/29 2.87% 3.19% 1.3% 1.56% 2.59% 1.85% 1.91% 1.49% 1.15% 1.08%
2025/11/30 2.99% 2.92% 1.65% 1.62% 1.61% 1.37% 1.24% 1.2% 1.11% 0.83%
  • prevention.com
  • mayoclinic.org
  • cancer.org
  • ilumyapro.com
  • cvs.com
  • nafc.org
  • bimzelx.com
  • ilumya.com
  • nfcr.org
  • uqora.com

Copyright © Adthena. All rights reserved.

In November 2025, CVS.com dominated with a peak impression share of 15.18% on the 8th. Prevention.com and Mayoclinic.org showed steady growth, while Cancer.org and Ilumyapro.com fluctuated. The month ended with CVS.com leading, followed by Prevention.com.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases - Last month
  1. 1
    Psoriatic Arthritis Symptoms - Find Disease Information Prescription treatment website

    Patients, View The Symptoms Of Joint Pain & Stiffness Related To Psoriatic Arthritis.

  2. 2
    Understand Causes of Psoriasis - Scalp Psoriasis Symptoms Prescription treatment website

    Learn About Some of the Potential Causes of Moderate to Severe Plaque Psoriasis.

  3. 3
    Know the Early Signs of Heart Disease | MedicAlert Foundation https://www.medicalert.org

    The Only Medical ID Bracelet With A 24/7 Emergency Protection Plan. Learn More!

  4. 4
    How to get rid of a sinus infection https://www.primaryimmune.org

    Immune Deficiency Foundation — Learn how to understanding the difference between a cold, allergies, and sinusitis. IDF Publications.

  5. 5
    2L ESCC Treatment Option - Esophageal Cancer Treatment Prescription treatment website

    Explore The Product Overview, Efficacy Data, & Dosing Information For This ESCC Treatment.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, bimzelx.com and ilumya.com focus on educating patients about psoriatic conditions, while medicalert.org emphasizes heart disease awareness. Primaryimmune.org and tevimbrahcp.com offer insights into immune deficiencies and esophageal cancer treatments, respectively, highlighting their unique expertise.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports