US Healthcare & Medical Diseases - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – US

Google AI Overview visibility for Healthcare & Medical Diseases US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 73.1149612876
26.8850387124
73%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 53
47
53%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 60%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 5.93
mayoclinic.org 4.4
prevention.com 2.63
uqora.com 2.12
treatmyuti.com 1.92
ilumya.com 1.35
hellowisp.com 1.29
cancer.org 1.2
rinvoq.com 1.15
psoriasis.org 1.12
others 76.89
  • cvs.com - 5.93%
  • mayoclinic.org - 4.4%
  • prevention.com - 2.63%
  • uqora.com - 2.12%
  • treatmyuti.com - 1.92%
  • ilumya.com - 1.35%
  • hellowisp.com - 1.29%
  • cancer.org - 1.2%
  • rinvoq.com - 1.15%
  • psoriasis.org - 1.12%
  • others - 76.89%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, CVS leads with 5.93% click share, followed by Mayo Clinic at 4.4%. Others dominate with 76.89%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cvs.com mayoclinic.org prevention.com ilumya.com treatmyuti.com uqora.com psoriasis.org rinvoq.com bimzelx.com skyrizi.com
2026/05/01 3.78% 2.8% 1.2% 3.27% 2.11% 2.47% 1.09% 1.16% 1.06% 1.01%
2026/05/02 3.11% 3.07% 1.08% 3.25% 1.73% 1.73% 1.28% 1.35% 0.99% 1.17%
2026/05/03 2.91% 3.07% 1.17% 3.29% 1.61% 1.81% 1.16% 1.4% 0.81% 1.23%
2026/05/04 2.4% 4.36% 1.42% 2.77% 1.33% 1.24% 0.86% 1.63% 1.1% 1.37%
2026/05/05 3.55% 3.86% 1.42% 1.68% 2.11% 1.85% 0.82% 1.34% 1.37% 1.55%
2026/05/06 3.72% 3.55% 1.44% 1.3% 1.68% 1.45% 1.06% 1.27% 1.24% 1.21%
2026/05/07 4.26% 2.9% 1.11% 1.67% 2.4% 2.27% 1.09% 1.64% 1.06% 1.23%
2026/05/08 2.85% 2.87% 1.29% 1.8% 1.43% 1.93% 1.08% 1.29% 1.42% 1.16%
2026/05/09 3.2% 3.22% 1.54% 1.01% 1.02% 1.14% 1.16% 1.5% 1.82% 1.27%
2026/05/10 2.87% 3.84% 1.68% 1.12% 1.45% 2.09% 1.11% 1.51% 1.64% 1.11%
2026/05/11 4.21% 4.14% 2.34% 0.96% 1.92% 2.33% 1.19% 1.09% 1.93% 1.42%
2026/05/12 5.06% 4.22% 2.29% 1.22% 2.18% 3.06% 1.04% 1.21% 1.7% 1.34%
2026/05/13 2.13% 4.18% 2.02% 1.2% 1.02% 1.68% 1.08% 1.14% 1.76% 1.3%
2026/05/14 2.99% 4.65% 2.59% 1.14% 1.45% 1.48% 1.42% 1.21% 2.17% 1.42%
2026/05/15 2.84% 2.85% 1.29% 1.79% 1.42% 1.92% 1.08% 1.28% 1.42% 1.16%
2026/05/16 5.78% 3.71% 1.76% 0.79% 2.57% 3.27% 1.47% 1.18% 2.31% 1.39%
2026/05/17 4.18% 3.77% 1.95% 0.86% 2.5% 2.55% 1.83% 1.26% 2.62% 1.29%
2026/05/18 4.66% 4.62% 2.31% 0.93% 2.64% 2.67% 1.68% 1.08% 1.9% 1.45%
2026/05/19 4.92% 4.08% 2.35% 0.89% 3.36% 3.6% 1.71% 1.15% 1.26% 1.44%
2026/05/20 5.18% 4.22% 2.64% 0.94% 2.77% 3.44% 1.64% 1.16% 1.33% 1.43%
2026/05/21 5.52% 4.21% 2.27% 1.15% 2.11% 2.71% 1.4% 1.27% 1.19% 1.47%
2026/05/22 4.55% 4.12% 2.25% 1.28% 1.79% 2.4% 1.23% 1.36% 1.25% 1.17%
2026/05/23 4.55% 4.41% 2.27% 1.38% 1.76% 2.04% 1.06% 1.37% 1.29% 1.24%
2026/05/24 4.68% 4.17% 2.27% 1.25% 1.96% 2.59% 1.31% 1.46% 1.24% 1.3%
2026/05/25 5.81% 4.37% 2.32% 1.16% 2.41% 2.19% 1.3% 1.44% 1.03% 1.21%
2026/05/26 5.95% 4.86% 2.75% 1.77% 2.04% 2.43% 1.18% 1.33% 0.86% 1.29%
2026/05/27 4.55% 5.82% 2.95% 2.75% 2.4% 2.41% 1.06% 1.28% 0.9% 1.24%
2026/05/28 6% 4.52% 2.56% 2.75% 2.76% 2.9% 1.18% 1.08% 1.06% 1.04%
2026/05/29 5.46% 3.37% 2.45% 2.74% 2.69% 2.48% 1.11% 1.1% 0.98% 0.9%
2026/05/30 5.65% 3.57% 2.63% 2.8% 2.5% 2.27% 1.1% 1.38% 0.97% 1%
2026/05/31 5.57% 3.75% 2.98% 2.7% 2.49% 2.16% 1.28% 1.17% 1.06% 0.93%
  • cvs.com
  • mayoclinic.org
  • prevention.com
  • ilumya.com
  • treatmyuti.com
  • uqora.com
  • psoriasis.org
  • rinvoq.com
  • bimzelx.com
  • skyrizi.com

Copyright © Adthena. All rights reserved.

CVS.com led May 2026 with a steady rise, peaking at 6.00% on the 28th. Mayoclinic.org maintained a consistent presence, while Prevention.com saw gradual growth. Ilumya.com and Treatmyuti.com showed fluctuations, ending with moderate shares.

Market Exposure

Competitor Count for US Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 2324
2026/05/02 2336
2026/05/03 2334
2026/05/04 2402
2026/05/05 2340
2026/05/06 2347
2026/05/07 2358
2026/05/08 2388
2026/05/09 2365
2026/05/10 2396
2026/05/11 2580
2026/05/12 2567
2026/05/13 2484
2026/05/14 2553
2026/05/15 2388
2026/05/16 2550
2026/05/17 2526
2026/05/18 2564
2026/05/19 2444
2026/05/20 2484
2026/05/21 2526
2026/05/22 2527
2026/05/23 2499
2026/05/24 2527
2026/05/25 2675
2026/05/26 2724
2026/05/27 2690
2026/05/28 2660
2026/05/29 2676
2026/05/30 2671
2026/05/31 2681

Copyright © Adthena. All rights reserved.

May saw a dynamic rise in distinct advertisers, starting at 2,324 and peaking at 2,724. The month concluded with a strong presence of 2,681 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cvs.com 1.66%
prevention.com 0.82%
walgreens.com 0.51%
treatmyuti.com 0.49%
uqora.com 0.4%
rocketrx.com -0.24%
themmrf.org -0.33%
kisqali.com -0.35%
bimzelx.com -0.46%
goodrx.com -0.57%

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CVS.com surged with a 1.66% click share increase, while GoodRx.com faced a 0.57% decline. Prevention.com and Walgreens.com also saw positive growth, contrasting with declines for Bimzelx.com and Kisqali.com.

Campaign Efficiency

US Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cvs.com prevention.com ilumya.com treatmyuti.com uqora.com mayoclinic.org hellowisp.com rinvoq.com bimzelx.com skyrizi.com
2026/05/01 4.54% 1.53% 2.75% 1.87% 2.03% 1.38% 1.69% 1.29% 1.07% 0.98%
2026/05/02 3.4% 1.36% 2.74% 1.55% 1.42% 1.59% 1.41% 1.51% 0.99% 1.25%
2026/05/03 3.13% 1.5% 2.77% 1.41% 1.46% 1.59% 1.42% 1.57% 0.82% 1.31%
2026/05/04 2.65% 1.77% 2.39% 1.16% 1% 2.21% 1.26% 1.71% 1.08% 1.37%
2026/05/05 4.25% 1.77% 1.43% 1.8% 1.54% 1.98% 1.9% 1.45% 1.29% 1.52%
2026/05/06 4.63% 1.8% 1.11% 1.48% 1.21% 1.87% 1.78% 1.38% 1.19% 1.16%
2026/05/07 5.19% 1.35% 1.49% 2.17% 1.89% 1.52% 2.08% 1.78% 1.09% 1.24%
2026/05/08 3.6% 1.67% 1.6% 1.31% 1.71% 1.48% 1.31% 1.44% 1.41% 1.14%
2026/05/09 3.4% 1.96% 0.85% 0.9% 1% 1.71% 0.87% 1.65% 1.71% 1.29%
2026/05/10 2.89% 2.29% 0.95% 1.21% 1.62% 2.08% 1.22% 1.64% 1.52% 1.11%
2026/05/11 4.96% 2.97% 0.8% 1.68% 2.02% 2.02% 1.14% 1.13% 1.69% 1.31%
2026/05/12 6.04% 2.96% 1.01% 1.96% 2.67% 2.24% 1.42% 1.3% 1.52% 1.24%
2026/05/13 2.37% 2.63% 0.99% 0.92% 1.54% 2.16% 0.78% 1.25% 1.6% 1.3%
2026/05/14 3.54% 3.38% 0.95% 1.31% 1.35% 2.45% 0.82% 1.32% 1.93% 1.33%
2026/05/15 3.6% 1.67% 1.6% 1.31% 1.71% 1.48% 1.31% 1.44% 1.41% 1.14%
2026/05/16 6.45% 2.25% 0.67% 2.29% 2.79% 1.91% 1.26% 1.3% 2.01% 1.32%
2026/05/17 4.61% 2.45% 0.72% 2.24% 2.31% 1.94% 1.28% 1.41% 2.28% 1.22%
2026/05/18 5.6% 2.91% 0.8% 2.26% 2.32% 2.2% 1.25% 1.18% 1.74% 1.36%
2026/05/19 5.97% 2.95% 0.76% 2.91% 3.06% 2.05% 1.84% 1.24% 1.21% 1.36%
2026/05/20 6.02% 3.18% 0.81% 2.43% 3.02% 2.15% 1.34% 1.29% 1.28% 1.4%
2026/05/21 6.6% 2.9% 0.97% 1.86% 2.44% 2.23% 1.16% 1.4% 1.13% 1.39%
2026/05/22 5.15% 2.87% 1.07% 1.63% 2.13% 2.04% 1.21% 1.41% 1.23% 1.12%
2026/05/23 5% 2.87% 1.14% 1.54% 1.76% 2.15% 1.27% 1.53% 1.21% 1.21%
2026/05/24 5.21% 2.92% 1.02% 1.79% 2.33% 2% 1.05% 1.64% 1.17% 1.31%
2026/05/25 6.11% 3.01% 0.96% 2.12% 1.87% 2.1% 0.97% 1.59% 0.97% 1.18%
2026/05/26 6.67% 3.54% 1.44% 1.85% 2.03% 2.54% 0.79% 1.44% 0.81% 1.21%
2026/05/27 5.06% 3.71% 2.24% 2.15% 2.13% 2.98% 0.87% 1.35% 0.85% 1.14%
2026/05/28 6.62% 3.4% 2.25% 2.41% 2.56% 2.25% 1.29% 1.08% 1.01% 1%
2026/05/29 6.12% 3.17% 2.18% 2.4% 2.17% 1.7% 1.55% 1.16% 0.89% 0.87%
2026/05/30 6.36% 3.26% 2.28% 2.12% 1.95% 1.84% 1.34% 1.4% 0.92% 0.92%
2026/05/31 6.02% 3.75% 2.18% 2.16% 1.87% 1.85% 1.33% 1.19% 0.98% 0.86%
  • cvs.com
  • prevention.com
  • ilumya.com
  • treatmyuti.com
  • uqora.com
  • mayoclinic.org
  • hellowisp.com
  • rinvoq.com
  • bimzelx.com
  • skyrizi.com

Copyright © Adthena. All rights reserved.

In May 2026, CVS.com dominated with a fluctuating impression share, peaking at 6.67%. Prevention.com steadily rose, ending at 3.75%. Ilumya.com saw a late surge, closing at 2.18%. Overall, CVS.com led the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Diseases - Last month
  1. 1
    Psoriatic Arthritis Symptoms - Official Patient Website Prescription treatment website

    Patients, Review The Symptoms Of Joint Pain And Stiffness Related To Psoriatic Arthritis.

  2. 2
    5 Early Signs and Symptoms of Stomach Cancer You Shouldn’t Ignore https://www.binaytara.org

    Discover the early symptoms of stomach cancer, expert insights on risk factors, and key warning signs like abdominal pain, anemia, and black stools for earlier detection.

  3. 3
    Simple Colon Cancer Test Now - Can Detect Colon Cancer Early https://www.cologuard.com › colon-test

    Colon Cancer Screening Test For Adults 45+ At Avg Risk. Rx Only. See Risk Info.

  4. 4
    What Is Plaque Psoriasis? - Where Symptoms May Appear https://www.ilumya.com/

    Learn what plaque psoriasis is and how it’s commonly identified by dermatologists.

  5. 5
    Crohn’s Disease and Ulcerative Colitis - Vail Health Foundation https://www.vailhealthfoundation.org

    Crohn's disease can affect any part of the gastrointestinal tract, whereas ulcerative colitis is limited to the large intestine.

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, advertisers like bimzelx.com and cologuard.com excel by addressing specific conditions such as psoriatic arthritis and colon cancer. Their ads focus on symptom awareness and early detection, resonating with audiences seeking timely medical insights.

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