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AUS Services Marketing and Digital Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
vistaprint.com.au 28.3
fiverr.com 13.57
ads.google.com 10.53
mailchimp.com 8.06
easysigns.com.au 3.84
design.com 2.87
bannerbuzz.com.au 1.8
looka.com 1.5
wix.com 1.45
onlinemarketinggurus.com.au 1.4
others 26.68

Copyright © Adthena. All rights reserved.

In the PPC landscape, Vistaprint.com.au leads with 28.3% click share, followed by ‘others’ at 26.68%. Fiverr.com captures 13.57%, while Ads.google.com holds 10.53%. Mailchimp.com secures 8.06%, with Easysigns.com.au at 3.84%.

Market Exposure

Share of Spend for the top 10 AUS Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date vistaprint.com.au ads.google.com mailchimp.com fiverr.com wix.com onlinemarketinggurus.com.au firstpage.com.au design.com redditforbusiness.com bannerbuzz.com.au
2025/04/01 12.05% 8.01% 9.45% 2.84% 2.06% 4.07% 2.55% 1.82% 0.69% 1.92%
2025/04/02 11.1% 9.35% 8.65% 4.49% 2.74% 4.39% 2.49% 1.88% 0.03% 2.28%
2025/04/03 11.45% 8.69% 7.71% 4.11% 3.2% 4.45% 3.82% 2.17% 1.61% 2.97%
2025/04/04 7.97% 8.5% 9.29% 4.16% 2.26% 7.05% 4.99% 2.56% 0.79% 1.01%
2025/04/05 9.62% 8.67% 4.59% 4.02% 4.17% 6.72% 1.58% 1.86% 1.46% 1.15%
2025/04/06 8.14% 10.16% 5.03% 3.32% 3.23% 5.21% 2.76% 1.28% 1.2% 1.51%
2025/04/07 6.97% 10.65% 7.08% 3.74% 3.06% 6.1% 1.21% 1.48% 0.96% 1.37%
2025/04/08 8.97% 11.51% 5.28% 3.76% 2.63% 4.97% 3.62% 1.08% 0.6% 2.04%
2025/04/09 8.39% 8.97% 6.13% 3.01% 4.36% 7.77% 3.37% 1.18% 1.55% 1.65%
2025/04/10 8.23% 8.22% 9% 4.7% 3.77% 6.67% 2.35% 1.73% 0% 1.82%
2025/04/11 8.38% 6.13% 6.72% 4.59% 3.1% 7.37% 1.46% 2.16% 0.66% 1.36%
2025/04/12 8.06% 11.09% 5.89% 3.9% 3.65% 6.98% 1.91% 1.63% 2.25% 2.28%
2025/04/13 7.13% 7.39% 6.18% 5.25% 3.73% 6.69% 2.48% 2.42% 1.19% 1.65%
2025/04/14 6.98% 8.51% 5.87% 4.67% 4.08% 5.64% 1.34% 1.72% 0.56% 1.36%
2025/04/15 7.78% 10.47% 6.73% 5.16% 3.77% 7.8% 2.12% 1.91% 1.21% 1.21%
2025/04/16 10.32% 2.82% 9.11% 6.04% 3.2% 3.9% 1.98% 2.53% 1.14% 1.99%
2025/04/17 10.04% 3.25% 10.26% 5.09% 2.78% 4.27% 4.61% 2.24% 1.53% 0.84%
2025/04/18 9.76% 3.43% 11.16% 5.01% 2.39% 2.77% 5.84% 2.23% 1.32% 1.16%
2025/04/19 6.28% 7.28% 5.49% 4.49% 3.11% 4.34% 4.33% 2.5% 2.35% 1.42%
2025/04/20 5.79% 1.57% 7.38% 4.84% 2.43% 4.21% 5.21% 2.32% 5.34% 1.91%
2025/04/21 7.13% 8.56% 6.68% 4.51% 3.23% 6.04% 3.01% 2.39% 1.36% 1.79%
2025/04/22 6.33% 9.41% 5.51% 4.06% 2.45% 4.16% 4.61% 1.89% 4.73% 2.11%
2025/04/23 7.78% 6.67% 5.94% 4.07% 3.93% 6.78% 3.32% 2.42% 1.78% 1.94%
2025/04/24 8.45% 6.01% 6.14% 4.63% 4.04% 2.94% 1.22% 2.4% 1.28% 3.03%
2025/04/25 6.24% 3.28% 6.69% 4.57% 3.66% 6.32% 4.02% 2.87% 1.87% 2.4%
2025/04/26 7.04% 9.89% 5.89% 4.98% 2.67% 6.41% 4.34% 2.91% 3.87% 3.86%
2025/04/27 7.33% 3.7% 5.97% 5.93% 3.99% 4.63% 4.57% 3.12% 2.94% 1.93%
2025/04/28 7.18% 8.29% 6.62% 4.85% 3.66% 3.67% 2.27% 3% 2.49% 1.87%
2025/04/29 8.35% 8.08% 6.61% 4.23% 3.09% 3.28% 3.02% 2.32% 2.22% 1.9%
2025/04/30 8.37% 7.28% 6.57% 4.53% 4.47% 3.24% 2.77% 1.96% 1.66% 1.64%

Copyright © Adthena. All rights reserved.

In April 2025, Vistaprint’s PPC spend share fluctuated, starting at 12.05% and ending at 8.37%. Ads.google.com saw a significant drop mid-month, while Mailchimp peaked at 11.16% on April 18. Fiverr and Wix showed steady trends, with slight increases. Redditforbusiness.com had a notable spike on April 20, reaching 5.34%. Bannerbuzz.com.au maintained a consistent presence, closing at 1.64%.

Market Exposure

Competitor Count for AUS Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 680
2025/04/02 669
2025/04/03 678
2025/04/04 660
2025/04/05 646
2025/04/06 662
2025/04/07 676
2025/04/08 698
2025/04/09 645
2025/04/10 646
2025/04/11 646
2025/04/12 612
2025/04/13 629
2025/04/14 657
2025/04/15 655
2025/04/16 644
2025/04/17 620
2025/04/18 605
2025/04/19 667
2025/04/20 644
2025/04/21 672
2025/04/22 679
2025/04/23 688
2025/04/24 687
2025/04/25 696
2025/04/26 655
2025/04/27 658
2025/04/28 692
2025/04/29 714
2025/04/30 715

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in distinct advertisers, starting at 680 and dipping to 605 mid-month. A strong recovery followed, peaking at 715 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
design.com 1.18%
redditforbusiness.com 0.68%
firstpage.com.au 0.58%
shopify.com 0.4%
optimalprint.com.au 0.36%
godaddy.com -0.24%
bizay.au -0.39%
onlinemarketinggurus.com.au -0.46%
vistaprint.com.au -2%
ads.google.com -2.63%

Copyright © Adthena. All rights reserved.

Design.com surged with a 1.18% click share increase, while ads.google.com faced a 2.63% decline.

Campaign Efficiency

AUS Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date vistaprint.com.au fiverr.com ads.google.com design.com mailchimp.com firstpage.com.au looka.com onlinemarketinggurus.com.au redditforbusiness.com bannerbuzz.com.au
2025/04/01 23.2% 5.87% 4.51% 3.34% 4.42% 2.14% 1.93% 2.9% 0.75% 1.73%
2025/04/02 24.94% 6.77% 5.95% 2.93% 4.36% 1.19% 1.58% 3% 0.01% 2.49%
2025/04/03 22.29% 6.61% 5.1% 3.8% 3.77% 2.63% 2.44% 2.88% 1.71% 3.44%
2025/04/04 17.44% 6.74% 5.95% 4.48% 4.72% 3.74% 1.96% 5.93% 0.89% 1.36%
2025/04/05 20.19% 6.5% 5.52% 3.07% 2.3% 0.75% 1.61% 4.83% 1.58% 1.37%
2025/04/06 17.56% 5.08% 6.41% 2.25% 2.54% 1.61% 1.34% 3.31% 1.29% 2.1%
2025/04/07 16.08% 5.38% 7.75% 2.59% 3.62% 0.65% 1.9% 4.35% 1.06% 1.63%
2025/04/08 19.43% 6.57% 7.45% 1.84% 2.7% 2.43% 0.84% 3.23% 0.67% 2.18%
2025/04/09 19.12% 4.8% 5.76% 2.08% 3.09% 2.19% 0.92% 6.06% 1.79% 1.88%
2025/04/10 20.14% 6.96% 5.48% 3.1% 4.87% 1.15% 1.85% 4.49% 0% 2.11%
2025/04/11 20.8% 6.07% 4.12% 3.69% 3.19% 0.59% 2.02% 4.63% 0.69% 1.83%
2025/04/12 18.01% 6.5% 7.53% 3.31% 3.07% 0.9% 2% 5.67% 2.55% 2.26%
2025/04/13 16.36% 7.17% 5.12% 4.23% 3.02% 1.15% 2.53% 4.53% 1.29% 2.06%
2025/04/14 15.54% 6.71% 5.35% 3.25% 3.06% 0.95% 2.55% 3.57% 0.63% 1.33%
2025/04/15 18.22% 7.78% 7.12% 3.42% 3.42% 0.98% 2.14% 5.32% 1.36% 1.39%
2025/04/16 22.19% 8.32% 1.94% 3.98% 4.75% 1.59% 2.03% 2.19% 1.29% 2.09%
2025/04/17 19.83% 6.45% 2.24% 3.92% 5.24% 2.57% 2.61% 2.48% 1.72% 1.04%
2025/04/18 21.36% 8.94% 2.21% 3.48% 5.35% 3.18% 1.54% 1.33% 1.67% 1.83%
2025/04/19 13.25% 6.36% 4.84% 4.39% 3.01% 3.27% 2.2% 2.68% 2.54% 2.04%
2025/04/20 13.39% 6.84% 1.37% 3.79% 3.71% 4.36% 2.19% 2.13% 4.61% 2.38%
2025/04/21 16.37% 6.2% 5.11% 3.91% 3.29% 2.2% 1.91% 4.23% 1.38% 2.59%
2025/04/22 14.44% 5.83% 6.04% 3.38% 2.67% 3.14% 1.63% 2.32% 4.65% 2.57%
2025/04/23 16.96% 5.67% 4.69% 4.01% 3.05% 2.48% 1.9% 4.61% 1.64% 2.52%
2025/04/24 17.91% 6.02% 3.69% 4.11% 3.03% 0.77% 1.87% 1.79% 1.37% 4.43%
2025/04/25 13.29% 6.59% 2.18% 4.19% 3.45% 3.1% 1.64% 4.87% 1.98% 3.21%
2025/04/26 15.58% 7.15% 6.59% 5.12% 2.97% 3.27% 2.95% 4.23% 4.39% 5.33%
2025/04/27 16.81% 7.97% 2.25% 5.18% 3.03% 3.41% 2.73% 2.8% 3.18% 2.36%
2025/04/28 15.96% 7.35% 4.99% 4.92% 3.34% 1.62% 2.4% 2.16% 2.53% 2.2%
2025/04/29 18.13% 6.63% 5.2% 4.26% 3.54% 2.37% 1.91% 2.06% 2.34% 1.95%
2025/04/30 19.26% 6.82% 5.21% 3.83% 3.5% 2.18% 2.07% 2% 1.89% 1.73%

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Vistaprint’s impression share fluctuated, peaking early at 24.94% and ending at 19.26%. Fiverr saw a steady rise, closing at 6.82%. Ads.google.com experienced volatility, finishing at 5.21%. Design.com and Mailchimp showed moderate stability, while Firstpage.com.au and Looka.com had minor fluctuations. Redditforbusiness.com and Bannerbuzz.com.au displayed varied trends, with Bannerbuzz peaking at 5.33%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Google Ads Australia https://ads.google.com › start

    Get your ads on Google — Choose your offer of up to $1800 in Ads credit when you sign up. Min spend & terms apply. New...

  2. 2
    Fiverr® Official Website - fiverr.com https://www.fiverr.com

    Fiverr® Talented Freelancers — Where There's Fiverr, There's A Way. Expert Freelancers For Every Need Are Waiting To Help

  3. 3
    Marketing & Sales Tools | Take Your Marketing Further http://www.mailchimp.com

    Use AI For Benchmarking, Creating Segments, Recommending Products & Generating Content. Convert Site Browsers, Cart...

  4. 4
    Reach over 100K communities - Advertise on Reddit https://www.redditforbusiness.com

    With Reddit ads you can reach an audience you can't find on other advertising platforms. Advertise with...

  5. 5
    Vistaprint Official Site https://www.vistaprint.com.au

    Market Your Business — Look Prepared, Professional and Plugged-in. Satisfaction Absolutely Guaranteed! Great Prices...

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, top advertisers like Google Ads, Fiverr, Mailchimp, Reddit, and Vistaprint captivate audiences with unique propositions. From enticing ad credits to leveraging AI, these brands promise tailored solutions, community reach, and professional marketing tools, each carving a niche in digital advertising.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.