AUS Education & Training Ed Tech - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Ed Tech category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Ed Tech AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	30.0780326318
	69.9219673682

30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	7
	93

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	1%
Navigational	1%
Seasonal	0%
Local	0%
Problem Solving	2%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Ed Tech brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
ixl.com	84.89
quizlet.com	2.94
scitech.org.au	2.7
tafeqld.edu.au	1.92
pascalpress.com.au	1.34
grow.google	0.49
forbes.com	0.48
twinkl.com.au	0.36
open.edu.au	0.32
torrens.edu.au	0.28
others	4.28

ixl.com - 84.89%
quizlet.com - 2.94%
scitech.org.au - 2.7%
tafeqld.edu.au - 1.92%
pascalpress.com.au - 1.34%
grow.google - 0.49%
forbes.com - 0.48%
twinkl.com.au - 0.36%
open.edu.au - 0.32%
torrens.edu.au - 0.28%
others - 4.28%

In the education sector’s PPC landscape, ixl.com dominates with 84.89% click share. Others collectively hold 4.28%, while quizlet.com and scitech.org.au follow with 2.94% and 2.7%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Ed Tech brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	ixl.com	forbes.com	torrens.edu.au	rmit.edu.au	grow.google	coursiv.io	sydney.edu.au	getsmarter.com	open.edu.au	learnworlds.com
2026/02/01	11.75%	13%	4.96%	1.65%	6.73%	4.86%	2.03%	7.53%	4.97%	6.15%
2026/02/02	9.95%	9.18%	5.67%	1.92%	10.49%	2.09%	2.08%	6.59%	5.55%	0%
2026/02/03	8.56%	5.44%	1.96%	1.78%	7.34%	4.42%	4.88%	2.38%	4.13%	4.9%
2026/02/04	9.16%	8.72%	4.56%	1.37%	9.62%	2.76%	4.07%	3.01%	3.27%	13.02%
2026/02/05	12.65%	11.94%	3.34%	6.32%	3.72%	5.56%	1.16%	4.66%	3.03%	8.56%
2026/02/06	11.99%	8.84%	3.86%	1.8%	6.43%	3.56%	6.03%	3.26%	3.8%	13.86%
2026/02/07	12.06%	6.85%	5.38%	5.75%	10.85%	3.86%	1.48%	6.96%	4.94%	0%
2026/02/08	10.07%	9.9%	5.31%	3.05%	7.62%	5.1%	7.88%	3.69%	3.31%	0%
2026/02/09	7.95%	12.03%	5.44%	3.39%	10.98%	6.17%	5.66%	2.13%	4.45%	1.17%
2026/02/10	10.14%	7.19%	5.1%	3.5%	6.39%	2.81%	5.08%	5.02%	2.74%	15.09%
2026/02/11	7.57%	5.42%	2.48%	1.27%	8.01%	4.82%	5.38%	4.06%	3.69%	20.14%
2026/02/12	14.56%	8.34%	1.22%	5.72%	8.12%	5.36%	4.27%	6.2%	2.57%	0%
2026/02/13	11.64%	8.58%	3.81%	1.74%	6.24%	3.45%	5.85%	3.16%	3.68%	13.45%
2026/02/14	11.98%	6.81%	5.34%	5.71%	10.78%	3.83%	1.47%	6.91%	4.9%	0%
2026/02/15	10.05%	9.88%	5.46%	3.05%	7.61%	5.1%	7.86%	3.68%	3.3%	0%
2026/02/16	7.86%	11.91%	5.39%	3.35%	10.87%	6.11%	5.6%	2.11%	4.51%	1.16%
2026/02/17	19.51%	3.71%	2.95%	7.52%	8.54%	8.16%	0.48%	1.71%	5.94%	0%
2026/02/18	13.42%	7.49%	2.16%	5.67%	9.32%	6.58%	3.01%	0.77%	4.31%	0%
2026/02/19	12.96%	11.09%	5.08%	2.43%	8.94%	7.48%	4.88%	1.65%	4.92%	0%
2026/02/20	20.08%	6.85%	4.51%	0.88%	10.15%	8.58%	3.55%	1.38%	3.98%	1.99%
2026/02/21	15.7%	7.98%	9.01%	0.39%	4.61%	4.87%	2.5%	3.8%	4.75%	0%
2026/02/22	15.93%	7.14%	9.27%	1.79%	4.62%	4.94%	3.51%	2.1%	3.42%	6.82%
2026/02/23	13.26%	12.36%	3.79%	7.47%	7.68%	6.31%	0.55%	3.97%	1.77%	0%
2026/02/24	12.5%	10.12%	1.94%	6.3%	10.58%	4.6%	0.62%	3.79%	1.65%	11.07%
2026/02/25	12.49%	11.95%	2.32%	6.01%	7.25%	5.28%	1.45%	3.9%	2.61%	0%
2026/02/26	6.54%	5.72%	1.33%	4.71%	3.05%	3.72%	2.72%	2.41%	0.76%	0%
2026/02/27	13.81%	9.91%	8.8%	4.75%	3.72%	3.38%	4.46%	8%	2.13%	0%
2026/02/28	12.2%	10.12%	8.36%	5.85%	4.68%	3.93%	3.12%	1.88%	1.15%	0%

ixl.com
forbes.com
torrens.edu.au
rmit.edu.au
grow.google
coursiv.io
sydney.edu.au
getsmarter.com
open.edu.au
learnworlds.com

In February 2026, ixl.com led with fluctuating spend, peaking at 20.08. Learnworlds.com and forbes.com showed varied trends, while torrens.edu.au and rmit.edu.au had modest shares. The month ended with diverse spending patterns.

Market Exposure

Competitor Count for AUS Education & Training Ed Tech

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	86
2026/02/02	85
2026/02/03	91
2026/02/04	91
2026/02/05	78
2026/02/06	83
2026/02/07	85
2026/02/08	75
2026/02/09	87
2026/02/10	80
2026/02/11	77
2026/02/12	76
2026/02/13	83
2026/02/14	85
2026/02/15	75
2026/02/16	87
2026/02/17	60
2026/02/18	65
2026/02/19	78
2026/02/20	66
2026/02/21	70
2026/02/22	66
2026/02/23	76
2026/02/24	77
2026/02/25	77
2026/02/26	69
2026/02/27	68
2026/02/28	65

February saw fluctuating advertiser numbers, peaking at 91 on the 3rd and 4th, then declining to 65 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Ed Tech

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
tafeqld.edu.au	3.86%
matrix.edu.au	0.2%
readingeggs.com.au	0.12%
rmit.edu.au	0.07%
udemy.com	0.05%
learnworlds.com	-0.29%
ixl.com	-0.31%
scitech.org.au	-0.32%
quizlet.com	-0.56%
pascalpress.com.au	-1%

Tafeqld.edu.au surged with a 3.86 increase, while pascalpress.com.au dropped by 1.0.

Campaign Efficiency

AUS Education & Training Ed Tech Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	ixl.com	quizlet.com	scitech.org.au	torrens.edu.au	forbes.com	pascalpress.com.au	grow.google	open.edu.au	tafeqld.edu.au	learnworlds.com
2026/02/01	63.69%	0.08%	3.72%	1.44%	2.37%	2.34%	1.73%	1.87%	0%	3.69%
2026/02/02	61.39%	0.02%	4.23%	1.81%	2.39%	3.02%	2.88%	2.19%	0%	0%
2026/02/03	51.45%	10.07%	0%	0.7%	1.26%	1.15%	2.13%	1.68%	0.01%	2.96%
2026/02/04	53.04%	5.92%	2.9%	1.35%	2.34%	3.53%	2.34%	1.31%	0%	7.84%
2026/02/05	64.14%	7.46%	0.44%	0.81%	2.38%	3.47%	0.75%	1.02%	0%	4.39%
2026/02/06	54.66%	9.24%	0.27%	0.93%	1.83%	2.48%	1.42%	1.2%	0%	6.89%
2026/02/07	62.82%	0%	7.35%	1.61%	1.52%	3.17%	2.64%	1.66%	0%	0%
2026/02/08	56.88%	8.35%	3.72%	1.85%	2.6%	3.78%	1.47%	1.36%	0%	0%
2026/02/09	51.64%	9.6%	2.57%	1.87%	3.37%	3.3%	3.28%	2.04%	0%	1.12%
2026/02/10	58.06%	6.48%	0%	1.63%	1.81%	1.27%	1.53%	1.14%	0%	8.6%
2026/02/11	49.3%	3.71%	1.65%	0.83%	1.47%	1.35%	2.18%	1.57%	0%	13.13%
2026/02/12	70.43%	3.45%	0.1%	0.26%	1.71%	2.69%	1.73%	1.46%	0%	0%
2026/02/13	54.66%	9.24%	0.27%	0.93%	1.83%	2.48%	1.42%	1.2%	0%	6.89%
2026/02/14	62.82%	0%	7.35%	1.61%	1.52%	3.17%	2.64%	1.66%	0%	0%
2026/02/15	56.88%	8.35%	3.72%	1.85%	2.6%	3.78%	1.47%	1.36%	0%	0%
2026/02/16	51.64%	9.6%	2.57%	1.87%	3.37%	3.3%	3.28%	2.04%	0%	1.12%
2026/02/17	79.89%	0%	3.73%	0.56%	0.56%	0.77%	1.61%	1.5%	0%	0%
2026/02/18	70.59%	0%	4.91%	0.62%	2.14%	1.12%	2.12%	1.25%	0%	0%
2026/02/19	73.89%	0%	0.38%	1.38%	2.71%	1.48%	1.89%	1.83%	0%	0%
2026/02/20	71.45%	9.04%	0%	0.86%	0.96%	1.48%	1.52%	1.04%	0%	1.05%
2026/02/21	73.76%	4.77%	0%	2.36%	1.57%	1.11%	0.74%	1.43%	0%	0%
2026/02/22	64.37%	6.43%	2.87%	1.95%	1.16%	0.58%	0.72%	0.89%	0%	2.85%
2026/02/23	69.54%	4.46%	1.99%	1.04%	2.98%	0.78%	1.56%	0.6%	0%	0%
2026/02/24	65.01%	6.5%	0.19%	0.5%	2.48%	0.65%	2.13%	0.5%	0%	5.76%
2026/02/25	65.98%	0%	6.66%	0.75%	2.87%	1.87%	1.59%	1%	0%	0%
2026/02/26	32.19%	2.19%	0%	0.33%	1.29%	0.59%	0.55%	0.26%	44.55%	0%
2026/02/27	69.41%	9.12%	0%	2.48%	2.43%	0.93%	0.6%	0.54%	0%	0%
2026/02/28	59.27%	7.87%	2.87%	2.28%	2.19%	1.14%	0.98%	0.43%	0%	0%

ixl.com
quizlet.com
scitech.org.au
torrens.edu.au
forbes.com
pascalpress.com.au
grow.google
open.edu.au
tafeqld.edu.au
learnworlds.com

In February 2026, ixl.com dominated with fluctuating impressions, peaking mid-month. tafeqld.edu.au surged on the 26th. quizlet.com and learnworlds.com showed consistent activity. scitech.org.au and torrens.edu.au had varied trends. Forbes and pascalpress.com.au maintained steady presence. grow.google and open.edu.au had modest shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Ed Tech

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Ed Tech - Last month

1
Google AI Essentials Course https://www.grow.google
No Technical Skills Required — Work smarter, not harder. Google AI Essentials teaches you the AI basics in under 5 hours. Discover practical AI tips and techniques you can start...
2
Fun Online Practice Ages 4-18 - Play Games, Win Awards, & More https://au.ixl.com
Unlimited P-12 practice with meaningful, up-to-date tracking on your child's progress. We're here to support your family. IXL is easy online learning...
3
Artificial Intelligence Courses - Online, TAFE Courses https://www.tafecourses.com.au
Find leading Artificial Intelligence courses near you and online. Gain the skills you need to build your career in Artificial Intelligence
4
Student Portal | TAFE Queensland https://www.tafeqld.edu.au
With the TAFE Queensland Student Portal, you're in control. The portal is your one-stop-shop for easy access to the information you need about your study.
5
Specialise in AI & Automation - Artificial Intelligence Course https://www.torrens.edu.au
Graduate Work-Ready As You Complete An Industry Placement Or Project.

In the competitive landscape of Google PPC, five standout ads capture attention with unique themes and messaging. Google AI Essentials offers a quick, accessible AI introduction, while IXL engages young learners with fun, trackable progress. TAFE and Torrens University emphasize career-ready AI courses, and TAFE Queensland provides a comprehensive student portal.

Frequently Asked Questions

Why is the AUS Education & Training Ed Tech February 2026 Report useful and how should I use it?

Why is the AUS Education & Training Ed Tech February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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How to use the AUS Education & Training Ed Tech February 2026 Report
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Data within the AUS Education & Training Ed Tech February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Education & Training Ed Tech February 2026 Report?

The AUS Education & Training Ed Tech February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Ed Tech February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Education & Training Ed Tech February 2026 Report for?

The AUS Education & Training Ed Tech February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Education & Training Ed Tech - PPC Market Share Analysis February 2026