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AUS Education & Training Ed Tech - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Ed Tech category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Education & Training Ed Tech brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ixl.com 88.85
core-electronics.com.au 0.92
pascalpress.com.au 0.79
edtechs.com.au 0.79
monash.edu 0.74
rmit.edu.au 0.61
latrobe.edu.au 0.57
pakronics.com.au 0.57
harvard.edu 0.38
open.edu.au 0.37
others 5.41

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In the education sector’s PPC landscape, ixl.com dominates with 88.85% click share, overshadowing others at 5.41%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Ed Tech brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date rmit.edu.au ixl.com harvard.edu latrobe.edu.au monash.edu uts.edu.au unswonline.com.au studyonline.unsw.edu.au swinburneopen.edu.au talentlms.com
2025/05/01 12.37% 16.94% 2.28% 5.87% 11.43% 0.85% 2.83% 1.86% 5.11% 1.49%
2025/05/02 6.97% 11.73% 2.05% 5.08% 9.52% 1.62% 0.12% 4.16% 6.3% 2.52%
2025/05/03 10.08% 9.59% 0% 9.2% 14.96% 0.53% 0.18% 5.25% 6.66% 4.02%
2025/05/04 5.71% 9.17% 5.08% 4.41% 12.23% 5.95% 5.94% 0.2% 1.42% 3.23%
2025/05/05 8.07% 9.36% 4.1% 8.11% 8.56% 1.4% 0.13% 3.18% 1.84% 4.58%
2025/05/06 9.7% 9.67% 3.91% 8.19% 6.26% 4.7% 3.17% 1.85% 2.66% 3.67%
2025/05/07 7.77% 7.05% 4.31% 5.25% 8.81% 9.02% 4.73% 0.12% 3.73% 2.5%
2025/05/08 10.59% 7.48% 6.48% 8.51% 8.72% 4.45% 1.77% 1.5% 5.45% 2.17%
2025/05/09 11.92% 7.57% 5.43% 3.5% 8.99% 2.29% 1.83% 1.63% 6.21% 2.52%
2025/05/10 8.31% 9.51% 4.55% 4.35% 13.53% 7.52% 8.49% 0.18% 2.51% 2.98%
2025/05/11 7.7% 7.4% 6.07% 8.18% 14.05% 0.81% 3.73% 4.9% 3.33% 3.15%
2025/05/12 11.32% 8.19% 5.81% 6.22% 14.34% 0.29% 0.16% 5.07% 1.78% 2.68%
2025/05/13 12.15% 8.46% 7.84% 5.12% 16.19% 3.08% 2.13% 4.43% 1.94% 2.83%
2025/05/14 14.78% 7.55% 5.38% 5.95% 15.04% 2.85% 1.99% 5.01% 1.43% 3.81%
2025/05/15 18.78% 9.23% 6.52% 3.61% 9.08% 0.61% 0.16% 5.29% 1.28% 3.41%
2025/05/16 13.65% 8.89% 6.98% 8.55% 7.02% 8.28% 7.13% 3.28% 0.82% 3.66%
2025/05/17 6.83% 11.42% 6.63% 1.75% 12.8% 4.33% 4.92% 4.4% 2.85% 4.95%
2025/05/18 9.95% 9.48% 5.98% 0.26% 6.73% 0.74% 0.19% 6.09% 7.82% 2.7%
2025/05/19 7.12% 11.13% 5.99% 0.95% 7.91% 2.52% 10% 0.14% 2.29% 5.11%
2025/05/20 12.11% 8.81% 7.14% 10.72% 10.23% 0.67% 0.19% 6.54% 2.88% 3.14%
2025/05/21 11.25% 10.44% 6.27% 8.63% 4.94% 7.22% 5% 2.33% 0.5% 5.5%
2025/05/22 9.66% 7.91% 4.01% 9.87% 5.95% 0.41% 0.08% 8.09% 0.98% 3.74%
2025/05/23 9.6% 7.98% 3.4% 6.75% 6.93% 5.18% 6.99% 3.3% 0.39% 3.63%
2025/05/24 7.36% 7.91% 3.72% 9.42% 11.06% 4.66% 6.99% 6.37% 4.18% 3.62%
2025/05/25 8.79% 8.29% 2.07% 11.3% 8.78% 5.23% 0.11% 9.07% 0.29% 2.92%
2025/05/26 7.37% 13.72% 2.71% 4.84% 7.48% 2.54% 0.18% 5.1% 0.72% 4.7%
2025/05/27 11.6% 8.87% 1.57% 12.58% 5.43% 1.39% 0.09% 7.08% 0.84% 3.65%
2025/05/28 1.21% 19.31% 4.98% 5.9% 1.74% 1.78% 0.23% 0.38% 0.24% 8.14%
2025/05/29 10.53% 15.57% 2.57% 5.52% 7.24% 2.22% 0.14% 6.13% 3.29% 0%
2025/05/30 4.46% 13.93% 4.18% 13.5% 10.97% 5.14% 6.45% 0.27% 0.43% 0%
2025/05/31 13.5% 11.43% 9.81% 9.45% 8.31% 6.47% 2.84% 2.16% 0.38% 0%

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RMIT’s spend share fluctuated, peaking mid-month. IXL led early, but Monash surged later. Harvard and La Trobe showed varied trends, while UNSW Online and Swinburne Open had minimal impact.

Market Exposure

Competitor Count for AUS Education & Training Ed Tech

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 102
2025/05/02 108
2025/05/03 96
2025/05/04 111
2025/05/05 109
2025/05/06 105
2025/05/07 118
2025/05/08 101
2025/05/09 110
2025/05/10 102
2025/05/11 110
2025/05/12 111
2025/05/13 115
2025/05/14 106
2025/05/15 113
2025/05/16 113
2025/05/17 103
2025/05/18 115
2025/05/19 112
2025/05/20 106
2025/05/21 120
2025/05/22 120
2025/05/23 114
2025/05/24 106
2025/05/25 108
2025/05/26 115
2025/05/27 115
2025/05/28 104
2025/05/29 103
2025/05/30 95
2025/05/31 104

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Advertisers fluctuated in May, peaking at 120 on the 21st and 22nd. The month concluded with 104 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Ed Tech

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
edtechs.com.au 0.73%
ixl.com 0.5%
pascalpress.com.au 0.44%
pakronics.com.au 0.15%
pluralsight.com 0.13%
open.edu.au -0.12%
core-electronics.com.au -0.14%
rmit.edu.au -0.2%
learningpeople.com -0.25%
monash.edu -0.43%

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Edtechs.com.au leads with a 0.73 increase, while monash.edu drops by 0.43. Ixl.com and pascalpress.com.au also rise, contrasting learningpeople.com’s decline.

Campaign Efficiency

AUS Education & Training Ed Tech Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ixl.com rmit.edu.au harvard.edu latrobe.edu.au monash.edu core-electronics.com.au pakronics.com.au pascalpress.com.au edtechs.com.au studyonline.unsw.edu.au
2025/05/01 65.82% 3.1% 0.73% 2.51% 3.66% 0% 3.59% 0.49% 0% 0.41%
2025/05/02 50.42% 1.82% 0.56% 2.2% 3.13% 2.07% 2.07% 0.45% 1.38% 1.16%
2025/05/03 55.85% 2.98% 0% 4.15% 6.15% 3.97% 0% 0.58% 5.95% 2.09%
2025/05/04 53.85% 1.69% 1.97% 2.01% 5.01% 1.93% 3.86% 1.04% 2.89% 0.06%
2025/05/05 54.77% 2.33% 1.59% 3.5% 3.61% 3.89% 0% 0.82% 2.92% 1.26%
2025/05/06 63.43% 3.06% 1.55% 3.7% 2.51% 0% 0% 0.6% 0% 0.77%
2025/05/07 49.88% 2.81% 2.41% 2.76% 4.02% 1.54% 6.17% 0.75% 0.78% 0.04%
2025/05/08 52.92% 3.57% 2.82% 3.92% 4.05% 0.82% 3.27% 0.79% 0% 0.7%
2025/05/09 57.21% 3.8% 2.23% 1.71% 3.75% 3.99% 0% 0.55% 0% 0.69%
2025/05/10 57.92% 2.32% 1.62% 2.05% 5.84% 3.58% 0% 1.48% 0% 0.05%
2025/05/11 51.64% 2.7% 2.79% 4.16% 6.94% 0% 0.92% 1.43% 0.92% 2.32%
2025/05/12 53.87% 3.33% 2.31% 2.53% 5.44% 2.52% 5.04% 0.83% 3.36% 2.12%
2025/05/13 58.17% 3.75% 3.31% 2.28% 6.86% 3.64% 0% 0.77% 0% 1.91%
2025/05/14 51.92% 5.16% 2.33% 2.7% 6.94% 4.62% 0% 1.59% 0% 2.32%
2025/05/15 58.06% 5.21% 2.38% 1.41% 3.51% 2.4% 3.2% 1.06% 0% 2.01%
2025/05/16 59% 4.11% 2.86% 3.52% 3.14% 0.8% 0.8% 1.64% 2.41% 1.36%
2025/05/17 64.49% 1.79% 2.11% 0.67% 4.49% 2.66% 0% 1.1% 0% 1.49%
2025/05/18 48.68% 2.43% 1.76% 0.06% 2.14% 3.8% 6.08% 0.71% 11.4% 1.9%
2025/05/19 59.12% 1.81% 1.91% 0.34% 2.73% 1.83% 0.91% 1.9% 3.65% 0.04%
2025/05/20 56.01% 3.46% 2.62% 4.11% 4.34% 3.06% 6.13% 1.14% 1.53% 2.55%
2025/05/21 58.08% 2.96% 2.07% 3.2% 1.64% 3.63% 6.36% 1.21% 2.73% 0.81%
2025/05/22 54.66% 3.06% 1.64% 4.29% 2.47% 3.4% 0% 1.08% 0.85% 3.54%
2025/05/23 57.48% 3.3% 1.59% 3.1% 2.92% 1.77% 0% 1.89% 0% 1.52%
2025/05/24 51.66% 2.22% 1.49% 3.95% 4.52% 1.59% 4.78% 2.91% 4.78% 2.67%
2025/05/25 53.69% 2.55% 0.76% 4.38% 3.25% 2.2% 0% 3% 7.32% 3.64%
2025/05/26 66.13% 1.61% 0.69% 1.63% 2.33% 0.9% 1.79% 2.96% 0.9% 1.54%
2025/05/27 59.67% 3.89% 0.6% 5.29% 2.09% 0.92% 0% 1.7% 0% 3.08%
2025/05/28 76.59% 0.26% 1.1% 1.55% 0.52% 0% 0% 1.57% 1.05% 0.07%
2025/05/29 68.03% 2.19% 0.7% 1.74% 1.99% 2.1% 3.15% 1.58% 0% 1.78%
2025/05/30 69.73% 0.91% 1.13% 3.79% 3.15% 0.97% 1.95% 1.15% 0.97% 0.06%
2025/05/31 63.88% 3.56% 3.27% 3.14% 2.79% 1.75% 1.75% 1.2% 0.87% 0.76%

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In May 2025, ixl.com dominated with a peak impression share of 76.59% on May 28. RMIT.edu.au and Harvard.edu showed fluctuating trends, while Monash.edu peaked at 6.94% mid-month. The month concluded with ixl.com maintaining a strong lead.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Ed Tech

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Google Career Certificates https://www.grow.google

    Become a Data Analyst — Get on the fast-track to in-demand jobs in under 6 months with Google Career Certificates. Prepare...

  2. 2
    Data Analysis For Beginners | 4-Week Certificate https://harvardonline.harvard.edu

    Learn from Harvard faculty & industry leaders in our 100% online certificate programs.

  3. 3
    Study Artificial Intelligence - Study 100% Online At Monash https://online.monash.edu › artificial › intelligence

    Pursue a Master of Computer Science (Artificial Intelligence) with Monash Online. Create a study...

  4. 4
    Business Analytics Courses - 2 Courses | 6 Weeks Per Course http://shortcourses.rmit.edu.au › online_courses › analytics

    Good decisions are built on good insight and when it comes to business, data is king. Harness the power of data driven decisions and increase your employability. Find out more.

  5. 5
    Online Analytics Course - 100% Online & Flexible https://studyonline.unsw.edu.au › analytics › course

    Download A Course Guide For Study Options, Fees, Entry Requirements & Course Structure. Tailor...

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In the competitive landscape of Google PPC, top-performing ads reveal a narrative of empowerment through education. Google’s ad promises a swift career transition with its Data Analyst certificate, while Harvard offers prestige with its online beginner’s course. Monash and RMIT emphasize specialized knowledge in AI and business analytics, respectively, highlighting flexibility and employability. UNSW rounds out the offerings with a customizable online analytics course, catering to diverse learning needs.

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