Why is the AUS Education & Training Ed Tech September 2026 Report useful and how should I use it?

Why is the AUS Education & Training Ed Tech September 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Education & Training Ed Tech September 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Education & Training Ed Tech September 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Education & Training Ed Tech September 2026 Report?

The AUS Education & Training Ed Tech September 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Ed Tech September 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Education & Training Ed Tech September 2026 Report for?

The AUS Education & Training Ed Tech September 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Education & Training Ed Tech - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Ed Tech category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Ed Tech AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	36.8570895174
	63.1429104826

36%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	10
	90

10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	0%
Navigational	9%
Seasonal	0%
Local	0%
Problem Solving	2%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Ed Tech brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
ixl.com	96.58
tafeqld.edu.au	0.82
coursera.org	0.48
pascalpress.com.au	0.43
scitech.org.au	0.15
grow.google	0.14
adaptedmind.com	0.14
unsw.edu.au	0.07
rmit.edu.au	0.07
coursiv.io	0.07
others	1.05

ixl.com - 96.58%
tafeqld.edu.au - 0.82%
coursera.org - 0.48%
pascalpress.com.au - 0.43%
scitech.org.au - 0.15%
grow.google - 0.14%
adaptedmind.com - 0.14%
unsw.edu.au - 0.07%
rmit.edu.au - 0.07%
coursiv.io - 0.07%
others - 1.05%

In the education PPC landscape, ixl.com dominates with 96.58% click share, while ‘others’ collectively hold 1.05%, overshadowing individual players like tafeqld.edu.au at 0.82%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Ed Tech brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	ixl.com	coursera.org	unswonline.com.au	unsw.edu.au	getsmarter.com	grow.google	coursiv.io	rmit.edu.au	learnworlds.com	forbes.com
2026/08/01	16.33%	4.64%	2.12%	0.76%	1.41%	2.99%	1.36%	5.75%	0.67%	7.45%
2026/08/02	21.37%	6.32%	0.26%	1.67%	3.51%	2.7%	1.86%	0.73%	3.2%	10.31%
2026/08/03	12.58%	11.93%	2.15%	1.5%	0.66%	1.86%	3.68%	3.43%	0%	7%
2026/08/04	24.47%	6.26%	1.94%	2.49%	0.33%	2.33%	3.22%	3.34%	1.2%	7.93%
2026/08/05	19.93%	15.78%	5.27%	4.62%	0.91%	10.2%	5.62%	3.01%	2.22%	0.17%
2026/08/06	22.29%	15.9%	0.1%	0.67%	0.24%	11.66%	7.37%	5.84%	0%	0.09%
2026/08/07	27.19%	14.79%	1.39%	1.99%	3.15%	11.61%	4.32%	0.62%	0%	0.1%
2026/08/08	21.53%	16.21%	0.39%	2.24%	1.69%	10.56%	5.1%	4.74%	0%	0.15%
2026/08/09	25.18%	22.22%	0.18%	3.89%	3.18%	6.05%	8.87%	0.87%	0%	0.03%
2026/08/10	34.26%	10.79%	1.43%	4.79%	0.06%	10.86%	2.54%	1.87%	4.26%	0%
2026/08/11	35.85%	7.09%	3.1%	3.27%	0.46%	9.83%	3.78%	4.79%	0%	0%
2026/08/12	26.61%	12.14%	3.1%	3.66%	0.22%	6.88%	2.29%	4.31%	28.55%	0%
2026/08/13	34.33%	21.42%	0.64%	4.67%	0.93%	6.27%	2.66%	0.46%	0%	0%
2026/08/14	45.48%	17.72%	0.97%	3.97%	0.15%	1.9%	3.61%	5.28%	0%	0%
2026/08/15	22.84%	22.41%	7.3%	3.85%	2.57%	7.17%	1.99%	0.73%	0%	0%
2026/08/16	46.46%	18.49%	0.11%	1.95%	0.78%	4.16%	1.89%	0.84%	4.04%	0%
2026/08/17	19.43%	35.48%	0.18%	5.1%	0.52%	4.21%	1.18%	7.28%	0%	0%
2026/08/18	28.87%	29.84%	0.63%	2.39%	0.77%	3.9%	2.49%	2.86%	0%	0%
2026/08/19	43.99%	15.39%	1.37%	4.46%	1.62%	3.22%	8.17%	0.73%	0%	0%
2026/08/20	44.62%	29.28%	0.57%	2.7%	1.43%	3.71%	1.69%	0%	0%	0%
2026/08/21	33.91%	23.03%	0.47%	1.97%	7.33%	2.28%	4.46%	0.72%	0%	0%
2026/08/22	35.85%	9.2%	4.57%	1.39%	3.43%	3.8%	0.52%	5.35%	0%	0%
2026/08/23	29.87%	13.31%	6.82%	4.76%	1.45%	7.75%	1.08%	0.53%	0%	0%
2026/08/24	37.25%	8.34%	2.4%	1.75%	4.5%	5.24%	2.05%	5.55%	0%	0%
2026/08/25	24.46%	17.72%	0.33%	2.25%	11.51%	2.9%	1.2%	0.92%	0%	0%
2026/08/26	31.35%	25.34%	0.41%	7.47%	3.83%	1.32%	0.4%	0.48%	0%	0%
2026/08/27	30.55%	19.14%	0.42%	3.83%	1.66%	6.13%	3.5%	1.62%	0%	0%
2026/08/28	31.27%	25.92%	1.31%	5.07%	7.33%	6.23%	1.9%	0.47%	0%	0%
2026/08/29	31.88%	27.75%	1.26%	2.74%	1.66%	1.88%	0.27%	0.43%	0%	0%
2026/08/30	32%	20.67%	0.8%	4.17%	1.67%	1.86%	0.41%	1.37%	0%	0%
2026/08/31	34.98%	33.86%	5.1%	2.08%	1.33%	0.59%	0.23%	0.18%	0%	0%

ixl.com
coursera.org
unswonline.com.au
unsw.edu.au
getsmarter.com
grow.google
coursiv.io
rmit.edu.au
learnworlds.com
forbes.com

In August 2026, ixl.com dominated with fluctuating peaks, ending strong at 34.98%. Coursera.org showed a mid-month surge, closing at 33.86%. UNSWOnline and others had minimal impact.

Market Exposure

Competitor Count for AUS Education & Training Ed Tech

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/08/01	89
2026/08/02	85
2026/08/03	90
2026/08/04	86
2026/08/05	69
2026/08/06	65
2026/08/07	64
2026/08/08	55
2026/08/09	60
2026/08/10	56
2026/08/11	57
2026/08/12	63
2026/08/13	56
2026/08/14	51
2026/08/15	53
2026/08/16	57
2026/08/17	53
2026/08/18	50
2026/08/19	49
2026/08/20	52
2026/08/21	51
2026/08/22	63
2026/08/23	60
2026/08/24	54
2026/08/25	60
2026/08/26	61
2026/08/27	61
2026/08/28	56
2026/08/29	57
2026/08/30	63
2026/08/31	59

August began with 89 advertisers, peaking at 90, then steadily declined to 49 mid-month. A slight recovery followed, ending at 59.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Ed Tech

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
ixl.com	0.32%
scitech.org.au	0.21%
coursera.org	0.06%
getsmarter.com	0.04%
talentlms.com	0.04%
rmit.edu.au	-0.05%
pascalpress.com.au	-0.07%
coursiv.io	-0.07%
grow.google	-0.13%
adaptedmind.com	-0.17%

IXL.com and Scitech.org.au surged in click share, while AdaptedMind.com and Grow.google saw declines.

Campaign Efficiency

AUS Education & Training Ed Tech Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	ixl.com	coursera.org	pascalpress.com.au	unsw.edu.au	grow.google	torrens.edu.au	coursiv.io	tafeqld.edu.au	openlms.net	adaptedmind.com
2026/08/01	70.57%	0.49%	0.58%	0.14%	0.45%	0.15%	0.14%	0%	4.2%	14.75%
2026/08/02	72.9%	1.17%	0.81%	0.28%	0.27%	0.12%	0.25%	14.83%	0%	0%
2026/08/03	72.1%	2.06%	1.74%	0.53%	0.36%	0.31%	0.85%	0%	8.81%	0%
2026/08/04	79.01%	2.14%	0.74%	0.25%	0.38%	0.37%	0.54%	0%	0%	7.65%
2026/08/05	85.47%	2.69%	0.91%	1.02%	1.48%	0.12%	1.07%	0%	0%	0.07%
2026/08/06	83.61%	2.4%	1.3%	0.11%	1.82%	1.16%	1.41%	0%	0%	0.18%
2026/08/07	85.76%	2.08%	1.22%	0.31%	1.4%	0.68%	0.64%	0%	0%	0.25%
2026/08/08	67.65%	1.44%	1.06%	0.57%	1.5%	0.16%	0.76%	0%	0%	20.41%
2026/08/09	85.69%	3.36%	0.88%	0.61%	0.86%	0.1%	1.5%	0%	0%	0%
2026/08/10	83.69%	0.74%	0.74%	0.5%	1.06%	0.07%	0.33%	0%	0%	9.79%
2026/08/11	90.36%	0.44%	1.21%	0.43%	1.1%	0.4%	0.49%	0%	0%	0%
2026/08/12	86.6%	1.23%	0.47%	0.65%	0.78%	0.09%	0.36%	0%	0%	0.39%
2026/08/13	89.23%	1.94%	2.19%	0.46%	0.62%	0.11%	0.33%	0%	0%	0.76%
2026/08/14	93.68%	1.02%	1.17%	0.41%	0.15%	0.06%	0.36%	0%	0%	0.27%
2026/08/15	85.41%	2.26%	1.83%	0.55%	1.08%	0.06%	0.35%	0%	0%	0%
2026/08/16	92.21%	1.39%	0.87%	0.2%	0.35%	0.03%	0.17%	0.09%	0%	0%
2026/08/17	83%	4.37%	3.36%	1.01%	0.65%	0.11%	0.21%	0%	0%	0%
2026/08/18	90.68%	2.77%	0.54%	0.3%	0.52%	0.43%	0.4%	0%	0%	0%
2026/08/19	93.48%	1.03%	0.6%	0.38%	0.25%	0.05%	0.79%	0%	0%	0.4%
2026/08/20	92.35%	1.92%	1.08%	0.22%	0.34%	0.06%	0.17%	0%	0%	0%
2026/08/21	90.94%	2.4%	0.66%	0.3%	0.24%	0.1%	0.62%	0%	0%	0%
2026/08/22	90.31%	0.78%	0.93%	0.28%	0.41%	0.04%	0.05%	0%	0%	0.51%
2026/08/23	87.42%	1.12%	1.11%	0.59%	0.77%	0.47%	0.13%	0%	0%	0.25%
2026/08/24	90.24%	0.6%	0.8%	0.25%	0.76%	1.18%	0.23%	0%	0%	0%
2026/08/25	86.9%	2.11%	2.17%	0.31%	0.43%	0.07%	0.19%	0%	0%	0%
2026/08/26	89.11%	2.41%	0.89%	0.96%	0.14%	0.32%	0.05%	0.01%	0%	0.26%
2026/08/27	89.58%	1.42%	0.67%	0.51%	0.54%	0.09%	0.47%	0.01%	0%	0%
2026/08/28	90.82%	2.24%	0.63%	0.64%	0.79%	0.06%	0.33%	0.01%	0%	0%
2026/08/29	88.86%	3.01%	1.86%	0.37%	0.18%	0.06%	0.03%	0.01%	0%	0%
2026/08/30	90.07%	1.82%	0.96%	0.52%	0.39%	0.92%	0.04%	0.01%	0%	0.39%
2026/08/31	91.88%	2.93%	0.8%	0.2%	0.04%	0.03%	0.02%	0.01%	0%	0%

ixl.com
coursera.org
pascalpress.com.au
unsw.edu.au
grow.google
torrens.edu.au
coursiv.io
tafeqld.edu.au
openlms.net
adaptedmind.com

In August 2026, ixl.com dominated with a peak impression share of 93.68%. Meanwhile, coursera.org showed modest growth, peaking at 4.37%. The month concluded with ixl.com maintaining a strong lead.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Ed Tech

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Ed Tech - Last month

1
ChatGPT: Never stop learning - A personalized AI tutor https://www.chatgpt.com
The ultimate how-to guide for your unique interests. Ask the official ChatGPT today. ChatGPT can...
2
Generative AI Content Creation | Coursera https://www.coursera.org
Harness the power of Adobe and AI in Adobe’s new content creator Professional Certificate.
3
Artificial Intelligence Online Courses | RMIT Online https://www.rmit.edu.au
Master the Basics of AI and How to Apply it in Today's Modern World. No Coding Required.
4
AI Engineer Professional + Job Placement Program - Lumify Learn https://www.tafecourses.com.au
Find & Compare Courses From Some of Australia's Best TAFEs & Education Providers. Begin Your Course Search & Download Free Course Guides...
5
Artificial Intelligence Course - Specialise in AI & Automation https://www.torrens.edu.au
Adventure Into Artificial Intelligence With Courses Co-Developed With Industry. Graduate Work-ready And Gain First-hand Experience Working In Your...

In the competitive landscape of AI education, ChatGPT stands out with its personalized AI tutor, while Coursera emphasizes generative AI content creation. RMIT offers foundational AI courses without coding, and Lumify Learn provides job placement. Torrens University focuses on industry collaboration for practical AI skills.

Frequently Asked Questions

Why is the AUS Education & Training Ed Tech September 2026 Report useful and how should I use it?

Why is the AUS Education & Training Ed Tech September 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Education & Training Ed Tech September 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Education & Training Ed Tech September 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Education & Training Ed Tech September 2026 Report?

The AUS Education & Training Ed Tech September 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Ed Tech September 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Education & Training Ed Tech September 2026 Report for?

The AUS Education & Training Ed Tech September 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Education & Training Ed Tech - PPC Market Share Analysis September 2026