US Education & Training Ed Tech - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Ed Tech category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Ed Tech – US

Google AI Overview visibility for Education & Training Ed Tech US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.4178908245
77.5821091755
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 22
78
22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 10%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Education & Training Ed Tech brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ixl.com 82.65
mathway.com 5.43
lakeshorelearning.com 1
schoolofrock.com 0.94
kumon.com 0.88
valleypbs.org 0.47
lego.com 0.4
adaptedmind.com 0.39
time4learning.com 0.37
teacherstep.com 0.32
others 7.15
  • ixl.com - 82.65%
  • mathway.com - 5.43%
  • lakeshorelearning.com - 1%
  • schoolofrock.com - 0.94%
  • kumon.com - 0.88%
  • valleypbs.org - 0.47%
  • lego.com - 0.4%
  • adaptedmind.com - 0.39%
  • time4learning.com - 0.37%
  • teacherstep.com - 0.32%
  • others - 7.15%

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In the education sector’s PPC landscape, ixl.com dominates with an 82.65% click share. Mathway.com follows at 5.43%, while ‘others’ collectively hold 7.15%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Education & Training Ed Tech brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ixl.com devry.edu absorblms.com sanalabs.com grow.google 360learning.com kumon.com valleypbs.org teacherstep.com saga.org
2026/04/01 33.17% 5.92% 4.1% 1.81% 1.3% 0.99% 3.26% 0.04% 0.1% 0.05%
2026/04/02 34.33% 4.95% 5.11% 2% 2.44% 1.39% 2.58% 1.09% 0.01% 0%
2026/04/03 25.35% 5.09% 3.93% 2.22% 1.57% 4.56% 0.41% 0% 0.52% 0%
2026/04/04 15.56% 3.31% 3.79% 0.93% 1.66% 2.69% 10.85% 8.44% 2.9% 0%
2026/04/05 16.48% 3.52% 5.54% 0.85% 2.42% 2.18% 7.18% 0.88% 0.45% 0.37%
2026/04/06 24.18% 4.92% 3.76% 1.25% 1.36% 2.84% 13.94% 0.56% 0.03% 0.61%
2026/04/07 29.99% 4.73% 3.76% 2.53% 1.35% 3.63% 0.03% 0.73% 0.46% 0%
2026/04/08 31.77% 5.83% 5.98% 2.82% 1.82% 2.6% 3.26% 0.09% 0.52% 0%
2026/04/09 29.12% 4.6% 4.66% 2.8% 1.94% 2.42% 0% 0.62% 1.25% 7.96%
2026/04/10 28.01% 5.6% 5.32% 1.05% 1.84% 1.87% 10.17% 6.86% 0.65% 0%
2026/04/11 20.91% 3.24% 3.16% 1.5% 1.33% 0.73% 8.8% 7.03% 12.12% 0.44%
2026/04/12 25.99% 4.55% 5.28% 0.25% 1.98% 1.68% 4.84% 6.81% 1.07% 7.3%
2026/04/13 33.81% 4.78% 3.14% 2.35% 1.53% 2.49% 6.55% 0% 0.03% 0.02%
2026/04/14 31.15% 5.66% 4.12% 2.83% 1.97% 4.71% 3.25% 0% 0.01% 0%
2026/04/15 25.36% 3.26% 2.09% 3.68% 0.88% 2.7% 4.21% 10.7% 0.03% 6.68%
2026/04/16 31.08% 3.81% 3.47% 3.81% 1.4% 1.92% 4.59% 2.12% 0.05% 0.03%
2026/04/17 30.9% 4.85% 4.11% 3.9% 1.16% 0.58% 4.04% 0.05% 0.04% 0.69%
2026/04/18 23.05% 4.28% 3.41% 4.46% 1.29% 3.73% 0.38% 10.2% 6.22% 0%
2026/04/19 20.67% 3.32% 3.54% 1.36% 1.55% 0.03% 0.36% 7.33% 5.54% 7.83%
2026/04/20 27.05% 3.63% 2.76% 1.58% 1.17% 0.71% 0.33% 8.09% 2.44% 6.47%
2026/04/21 23.29% 4.06% 2.62% 4.01% 1.06% 0.21% 9.47% 0.01% 5.54% 0.42%
2026/04/22 22.77% 5.36% 2.47% 3.42% 1.18% 1.37% 0.83% 7.52% 0.57% 8.43%
2026/04/23 24.52% 5.85% 5.33% 3.18% 2.15% 1.74% 0.7% 0.86% 0.01% 0%
2026/04/24 25.18% 3.25% 3.06% 1.71% 0.79% 0.43% 1.38% 1.1% 5.42% 7.51%
2026/04/25 24.76% 3.08% 2.42% 1.98% 1.06% 0.66% 10.16% 2.11% 5.71% 0.02%
2026/04/26 25.12% 4.54% 2.42% 1.95% 1.53% 1.33% 6.27% 3.02% 6.46% 0.54%
2026/04/27 38.82% 5.5% 2.86% 3.56% 1.47% 0.75% 0.98% 0.01% 0.03% 0%
2026/04/28 32.93% 3.57% 1.84% 1.97% 1.22% 2.54% 6.34% 0% 5.61% 0%
2026/04/29 28.09% 4.71% 2.98% 3.08% 1.73% 2.59% 7.05% 2.86% 0.58% 0.51%
2026/04/30 33.59% 6.45% 4.39% 3.8% 1.56% 1.25% 0.44% 0.42% 0% 0%
  • ixl.com
  • devry.edu
  • absorblms.com
  • sanalabs.com
  • grow.google
  • 360learning.com
  • kumon.com
  • valleypbs.org
  • teacherstep.com
  • saga.org

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In April 2026, ixl.com led with fluctuating spend, peaking at 38.82%. devry.edu and absorblms.com showed moderate activity, while sanalabs.com and grow.google had consistent low spend. teacherstep.com and saga.org had sporadic spikes.

Market Exposure

Competitor Count for US Education & Training Ed Tech

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 333
2026/04/02 328
2026/04/03 338
2026/04/04 337
2026/04/05 345
2026/04/06 361
2026/04/07 347
2026/04/08 335
2026/04/09 363
2026/04/10 368
2026/04/11 355
2026/04/12 366
2026/04/13 383
2026/04/14 370
2026/04/15 384
2026/04/16 354
2026/04/17 374
2026/04/18 368
2026/04/19 377
2026/04/20 395
2026/04/21 375
2026/04/22 380
2026/04/23 361
2026/04/24 377
2026/04/25 361
2026/04/26 379
2026/04/27 377
2026/04/28 370
2026/04/29 373
2026/04/30 354

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in distinct advertisers, starting at 333 and peaking at 395 mid-month. The month concluded with a slight dip to 354, reflecting fluctuating competition.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Ed Tech

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
mathway.com 3.65%
learningstream.com 0.27%
txvs.org 0.25%
teacherstep.com 0.17%
teachyourmonster.org 0.15%
d2l.com -0.21%
jupitered.com -0.23%
kumon.com -0.31%
coolmathgames.com -0.4%
ixl.com -2.46%

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Mathway.com surged with a 3.65% click share increase, while ixl.com faced a 2.46% decline.

Campaign Efficiency

US Education & Training Ed Tech Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ixl.com mathway.com devry.edu kumon.com absorblms.com adaptedmind.com valleypbs.org connectionsacademy.com zearn.org teacherstep.com
2026/04/01 56.39% 6.88% 1.83% 9.58% 0.82% 0.57% 0.03% 0.16% 0% 0.19%
2026/04/02 59.72% 5.26% 1.44% 7.77% 1.39% 0.84% 1.08% 1.47% 0% 0.01%
2026/04/03 49.95% 5.32% 1.65% 1.45% 1.07% 1.87% 0% 0.4% 0% 0.59%
2026/04/04 29.2% 4.21% 0.86% 5.3% 0.91% 13.3% 5.69% 0.01% 2.39% 3.08%
2026/04/05 31.74% 4.44% 1.05% 11.4% 2.15% 8.97% 0.91% 0.09% 7.59% 0.52%
2026/04/06 50.75% 6.66% 1.66% 9% 1.03% 0.77% 0.69% 1.48% 0% 0.07%
2026/04/07 55.83% 6.07% 1.53% 0.04% 1.16% 0.75% 0.98% 0.19% 0% 0.49%
2026/04/08 49.1% 0% 1.48% 8.19% 1.64% 1.69% 0.06% 2.63% 0% 0.57%
2026/04/09 64.09% 0% 1.74% 0% 1.72% 1.82% 0.7% 0.15% 0% 1.48%
2026/04/10 60.76% 0% 1.77% 6.8% 2.28% 1.22% 3.43% 1.67% 0% 0.8%
2026/04/11 36.63% 0.08% 0.81% 14.5% 0.71% 2.93% 3.09% 0.09% 12.4% 6.08%
2026/04/12 48.15% 0% 1.41% 2.88% 1.75% 2.07% 3.43% 0.17% 0.58% 1.15%
2026/04/13 60.25% 0.1% 1.36% 3% 0.85% 2.95% 0% 0.35% 0% 0.05%
2026/04/14 50.95% 0% 1.41% 8.77% 1.17% 0.35% 0% 0.33% 0% 0%
2026/04/15 44.32% 0.08% 1.05% 3.32% 0.75% 1.14% 6.05% 6.74% 0% 0.04%
2026/04/16 44.83% 0.1% 0.69% 10.49% 0.59% 0.2% 1.88% 0.14% 0% 0.06%
2026/04/17 55.87% 5.42% 1.16% 12% 1.33% 0.06% 0.07% 0.29% 0% 0.07%
2026/04/18 50.64% 5.67% 1.39% 0.76% 1.07% 1.27% 7.58% 1.82% 0% 3.75%
2026/04/19 45.32% 4.72% 0.95% 1.55% 1.29% 2.17% 4.81% 0.25% 0.01% 3.4%
2026/04/20 49.53% 3.44% 1.03% 1.31% 0.75% 0.23% 5.31% 0.06% 0% 2.63%
2026/04/21 40.67% 3.16% 1.04% 16.95% 0.81% 1.24% 0.01% 0.23% 0% 2.9%
2026/04/22 49.14% 5.27% 1.92% 3.39% 0.88% 1.92% 4.29% 0.09% 0% 0.72%
2026/04/23 57.44% 6.77% 1.8% 2.49% 1.97% 0.4% 1.04% 0.35% 0% 0.01%
2026/04/24 48.9% 3.5% 0.85% 5.36% 0.89% 2.29% 1.16% 1.61% 0% 2.89%
2026/04/25 42.01% 2.86% 0.81% 5.53% 0.89% 1.29% 2.12% 6.99% 2.08% 5.52%
2026/04/26 50.92% 5.04% 1.38% 6% 0.41% 3.74% 3.58% 0.16% 3.58% 3.58%
2026/04/27 69.95% 4.05% 1.41% 3.4% 0.64% 1.01% 0.01% 0.09% 0% 0.06%
2026/04/28 59.62% 2.91% 0.97% 5.6% 0.44% 3.04% 0% 0.12% 0% 3.16%
2026/04/29 46.59% 4.11% 1.42% 4.38% 0.79% 8.67% 2.92% 0.16% 0% 0.59%
2026/04/30 54.7% 4.98% 1.64% 1.51% 1.2% 1.04% 0.68% 0.3% 0% 0%
  • ixl.com
  • mathway.com
  • devry.edu
  • kumon.com
  • absorblms.com
  • adaptedmind.com
  • valleypbs.org
  • connectionsacademy.com
  • zearn.org
  • teacherstep.com

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In April 2026, ixl.com dominated with fluctuating impressions, peaking at 69.95%. Mathway.com saw a dip, while kumon.com had sporadic highs. Zearn.org and devry.edu maintained low shares. The month ended with ixl.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Ed Tech

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Education & Training Ed Tech - Last month
  1. 1
    Free 2nd Grade Math Games https://www.adaptedmind.com › math

    From Math Tears to Cheers — Boost 2nd grade skills with fun online math...

  2. 2
    IXL Official Site https://www.ixl.com

    Interactive Online Learning — Master math, language arts, science, and social studies with IXL's interactive program. Learn thousands of K-12 topics online. Get detailed feedback and guidance. Win fun awards! Ad Free.

  3. 3
    Kumon Math & Reading Center https://www.kumon.com

    Master Math & Reading Skills — Kumon strengthens math and reading skills while building confidence and independence. Kumon builds daily learning habits that lead to lasting...

  4. 4
    Learn Math & CS https://www.runestone.academy

    Free Interactive Textbooks — Explore Our Textbooks Today and Start Your Learning Journey with Runestone Academy

  5. 5
    K-12 Free Online Public School https://learn.txvs.org

    TEXAS Virtual Schools — Virtual school offers the same benefits as in-person, without the worries and distractions

Copyright © Adthena. All rights reserved.

In the competitive landscape of online education, AdaptedMind captivates with engaging math games, while IXL offers a comprehensive, ad-free learning experience across subjects. Kumon focuses on skill mastery and confidence, Runestone Academy provides free interactive textbooks, and Texas Virtual Schools highlights the benefits of virtual learning.

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