Why is the US Education & Training Ed Tech March 2026 Report useful and how should I use it?

Why is the US Education & Training Ed Tech March 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Education & Training Ed Tech March 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Education & Training Ed Tech March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Education & Training Ed Tech March 2026 Report?

The US Education & Training Ed Tech March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Education & Training Ed Tech March 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Education & Training Ed Tech March 2026 Report for?

The US Education & Training Ed Tech March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Education & Training Ed Tech - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Ed Tech category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Ed Tech US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	19.5792040366
	80.4207959634

19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	22
	78

22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	9%
Transactional	9%
Navigational	2%
Seasonal	0%
Local	0%
Problem Solving	8%

Market Exposure

Share of Clicks for top 10 US Education & Training Ed Tech brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
ixl.com	75.98
mathway.com	10.55
lakeshorelearning.com	1.16
kumon.com	1.1
valleypbs.org	0.67
schoolofrock.com	0.55
imaginelearning.com	0.44
zearn.org	0.42
lego.com	0.41
teacherstep.com	0.39
others	8.33

ixl.com - 75.98%
mathway.com - 10.55%
lakeshorelearning.com - 1.16%
kumon.com - 1.1%
valleypbs.org - 0.67%
schoolofrock.com - 0.55%
imaginelearning.com - 0.44%
zearn.org - 0.42%
lego.com - 0.41%
teacherstep.com - 0.39%
others - 8.33%

In the education sector’s PPC landscape, ixl.com dominates with a 75.98% click share. mathway.com follows at 10.55%, while ‘others’ collectively hold 8.33%.

Market Exposure

Share of Spend for the top 10 US Education & Training Ed Tech brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	ixl.com	devry.edu	absorblms.com	forbes.com	saga.org	grow.google	teacherstep.com	valleypbs.org	kumon.com	imaginelearning.com
2026/03/01	22.22%	5.85%	3.14%	1.73%	0%	2.14%	0.37%	0.33%	11.63%	0%
2026/03/02	24.37%	5.55%	4.05%	0.96%	0%	1.35%	0.04%	3.71%	0.03%	17.2%
2026/03/03	30.83%	6.35%	2.13%	1.95%	6.29%	2.09%	0.01%	0.03%	0.29%	4.47%
2026/03/04	26.29%	6.09%	2.38%	1.6%	5.42%	2.11%	5.86%	0%	8.06%	3.86%
2026/03/05	30.91%	4.9%	3.69%	1.81%	0.11%	2.36%	0.78%	0.19%	10.49%	0%
2026/03/06	31.59%	4.97%	2.84%	1.42%	0.41%	1.38%	3.62%	5.8%	2.67%	0%
2026/03/07	19.73%	4.93%	2.91%	1.22%	0%	1.65%	6.49%	3.69%	12.57%	0%
2026/03/08	12.13%	5.9%	3.72%	1.46%	0%	2.14%	0.62%	6.94%	10.17%	4.7%
2026/03/09	34.38%	4.47%	2.1%	1.49%	0.46%	1.51%	0.52%	1.17%	6.27%	4.37%
2026/03/10	28.32%	5.41%	4.11%	1.38%	0.01%	1.42%	3.38%	8.52%	0.28%	0%
2026/03/11	21.82%	7.97%	4.85%	1.41%	0.65%	0.71%	0%	1.34%	8.33%	0%
2026/03/12	22.67%	7.83%	5.75%	1.18%	8.77%	1.3%	1.2%	0.04%	0.06%	0%
2026/03/13	17.57%	4.55%	2.8%	0.66%	5.62%	1.02%	8.73%	5.52%	3.03%	7.44%
2026/03/14	23.36%	6.03%	1.76%	1.01%	0.02%	1.52%	6.16%	2.84%	11.66%	0%
2026/03/15	20.88%	4.47%	3.28%	1.3%	2.81%	1.68%	5.04%	6.07%	8.19%	0%
2026/03/16	37.6%	5.2%	3.29%	1.82%	5.86%	1.37%	0.01%	0.55%	0.04%	0%
2026/03/17	24.59%	7.34%	5.17%	1.77%	0.03%	1.87%	0%	0.47%	0.09%	0%
2026/03/18	26.67%	6.01%	4.95%	2.19%	4.21%	1.05%	3.91%	2.92%	6.43%	0%
2026/03/19	29.62%	6.5%	5.95%	2%	0.1%	0.91%	0%	0.45%	0.03%	0%
2026/03/20	26.98%	4.9%	3.8%	1.59%	0%	1.41%	0%	3.98%	10.61%	0.01%
2026/03/21	14.56%	2.18%	2.29%	1.11%	4.31%	1.39%	4.03%	9.7%	8.75%	0%
2026/03/22	16.74%	4.62%	2.37%	1.1%	0%	1.42%	8.5%	5.34%	5.34%	3.58%
2026/03/23	32.43%	4.13%	4.64%	1.94%	0%	1.48%	0.05%	4.46%	4.13%	0.58%
2026/03/24	26.03%	5.07%	3.47%	1.08%	9.36%	1.88%	0%	6.1%	0%	0%
2026/03/25	28.09%	5.62%	3.59%	1.09%	7.44%	1.52%	0.05%	4.66%	7.59%	0%
2026/03/26	37.46%	4.93%	3.75%	1.79%	0.03%	1.48%	0%	0.48%	0.01%	0%
2026/03/27	37.57%	4.71%	4.55%	1.38%	0%	0.81%	0%	0.03%	10.53%	0%
2026/03/28	25.08%	4.86%	5.97%	1.26%	0%	1.28%	0.87%	0.03%	0.06%	0%
2026/03/29	24.15%	4.41%	5.98%	1.92%	5.93%	1.05%	0.44%	3.96%	3.16%	0%
2026/03/30	30.48%	5.96%	5.03%	0.92%	5.31%	0.76%	5.36%	0.02%	5.56%	0.01%
2026/03/31	28.84%	7.23%	3.9%	1.8%	1.27%	1.14%	0.57%	0.53%	0.03%	0%

ixl.com
devry.edu
absorblms.com
forbes.com
saga.org
grow.google
teacherstep.com
valleypbs.org
kumon.com
imaginelearning.com

In March 2026, ixl.com dominated PPC spend, peaking at 37.6%. devry.edu and absorblms.com showed steady, moderate activity. Forbes.com and saga.org had fluctuating trends, while kumon.com and imaginelearning.com experienced sporadic spikes.

Market Exposure

Competitor Count for US Education & Training Ed Tech

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/03/01	339
2026/03/02	351
2026/03/03	311
2026/03/04	321
2026/03/05	314
2026/03/06	333
2026/03/07	325
2026/03/08	316
2026/03/09	327
2026/03/10	317
2026/03/11	312
2026/03/12	320
2026/03/13	332
2026/03/14	324
2026/03/15	331
2026/03/16	349
2026/03/17	352
2026/03/18	333
2026/03/19	338
2026/03/20	345
2026/03/21	329
2026/03/22	344
2026/03/23	328
2026/03/24	322
2026/03/25	321
2026/03/26	314
2026/03/27	328
2026/03/28	330
2026/03/29	339
2026/03/30	316
2026/03/31	319

March saw fluctuating advertiser numbers, peaking at 352 on March 17. The month concluded with 319 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Ed Tech

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
ixl.com	1.05%
mathway.com	0.56%
mathnasium.com	0.3%
romanianunitedfund.org	0.19%
lakeshorelearning.com	0.16%
teacherstep.com	-0.16%
teachyourmonster.org	-0.24%
kumon.com	-0.34%
imaginelearning.com	-0.35%
d2l.com	-0.43%

IXL.com surged with a 1.05 increase, while d2l.com dropped by 0.43. Mathway.com gained 0.56, contrasting with imaginelearning.com’s 0.35 decline.

Campaign Efficiency

US Education & Training Ed Tech Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	ixl.com	mathway.com	devry.edu	adaptedmind.com	saga.org	teacherstep.com	valleypbs.org	kumon.com	zearn.org	imaginelearning.com
2026/03/01	47.88%	5.68%	1.99%	0.06%	0%	0.54%	0.54%	7.14%	0.1%	0%
2026/03/02	46.12%	5.78%	1.5%	0.29%	0%	0.06%	3.75%	0.04%	0%	19.07%
2026/03/03	48.25%	5.47%	1.68%	0.3%	3.02%	0.01%	0.05%	1.1%	0%	7.05%
2026/03/04	44.72%	4.65%	1.84%	7.26%	2.76%	3.22%	0%	9.3%	0%	6.53%
2026/03/05	50.89%	5.31%	1.24%	1.08%	0.44%	0.88%	0.49%	15.44%	0%	0%
2026/03/06	51.53%	4.77%	1.39%	1.01%	0.44%	3.15%	5.46%	7.4%	0%	0%
2026/03/07	40.37%	5.92%	1.62%	0.22%	0%	4.61%	3.97%	7.8%	9.22%	0%
2026/03/08	24.66%	3.42%	1.61%	0.38%	0%	0.74%	6.94%	12%	8.22%	8.38%
2026/03/09	48.34%	5%	1.23%	0.36%	0.46%	0.56%	1.28%	10.39%	0%	6.56%
2026/03/10	50.32%	4.69%	1.44%	3.7%	0.01%	3.01%	9.04%	1.18%	0%	0%
2026/03/11	40.49%	8.01%	2.6%	2.77%	0.76%	0%	3.05%	15.64%	0%	0%
2026/03/12	49.53%	10.01%	2.73%	0.79%	5.42%	1.78%	0.1%	0.07%	0%	0%
2026/03/13	27.82%	3.66%	1.19%	1.9%	2.81%	5.24%	4.87%	8.41%	0%	11.42%
2026/03/14	41.95%	4.46%	2.14%	0.41%	0.05%	3.59%	3.51%	14.32%	7.13%	0%
2026/03/15	39.83%	3.96%	1.42%	1.34%	2.93%	2.93%	7.4%	6.33%	9.85%	0%
2026/03/16	65.82%	4.14%	1.28%	0.33%	3.26%	0.01%	1.07%	0.04%	0%	0%
2026/03/17	47.69%	7.49%	2.29%	0.47%	0.07%	0%	0.72%	0.09%	0%	0%
2026/03/18	45.28%	5.96%	1.73%	0.41%	4.03%	3.46%	3.46%	11.68%	0%	0%
2026/03/19	56.68%	7.57%	2.19%	1.02%	0.07%	0%	1.35%	0.03%	0%	0%
2026/03/20	50.38%	5.92%	1.8%	1.09%	0%	0%	3.71%	8.82%	0%	0%
2026/03/21	22.86%	4.13%	0.55%	5.18%	4.89%	3.18%	7.96%	9.19%	7.05%	0%
2026/03/22	29.59%	4.4%	1.26%	7.28%	0%	6.04%	5.59%	5.51%	7.52%	6.5%
2026/03/23	56.55%	6.44%	1.18%	1.45%	0%	0.06%	4.06%	6.08%	0%	1.3%
2026/03/24	49.8%	6.79%	1.74%	1.48%	5.4%	0%	5.99%	0%	0%	0%
2026/03/25	51.07%	5.63%	1.89%	1.95%	4.5%	0.07%	4.5%	5.26%	0%	0%
2026/03/26	65%	5.47%	1.5%	0.28%	0.07%	0%	0.67%	0.01%	0%	0%
2026/03/27	61.7%	5.57%	1.36%	1.68%	0%	0%	0.06%	10.22%	0%	0%
2026/03/28	42.21%	5.81%	1.41%	1.32%	0%	1.09%	0.06%	0.05%	18.52%	0%
2026/03/29	44.66%	5.04%	1.21%	0.81%	3.38%	0.55%	4.47%	3.39%	7.85%	0%
2026/03/30	59.98%	4.67%	1.91%	0.16%	3.16%	3.17%	0.06%	3.16%	0%	0.04%
2026/03/31	54.2%	6.89%	2.22%	1.77%	1.49%	0.75%	0.75%	0.02%	0%	0%

ixl.com
mathway.com
devry.edu
adaptedmind.com
saga.org
teacherstep.com
valleypbs.org
kumon.com
zearn.org
imaginelearning.com

In March 2026, ixl.com dominated with fluctuating impressions, peaking at 65.82%. Zearn.org saw sporadic activity, while mathway.com maintained steady presence. Devry.edu and adaptedmind.com showed minor variations. Saga.org and teacherstep.com had intermittent spikes. Valleypbs.org and imaginelearning.com experienced brief surges. Kumon.com had notable highs early in the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Ed Tech

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Education & Training Ed Tech - Last month

1
LearnZillion Illustrative Mathematics Student Spotlight Lessons https://www.imaginelearning.com
Online Curricula and Solutions | Imagine Learning
2
IXL Official Site https://www.ixl.com
Interactive Online Learning — Master math, language arts, science, and social studies with IXL's interactive program. Learn thousands of K-12 topics online. Get detailed feedback and guidance. Win fun awards! Ad Free.
3
Kumon Math & Reading Center - Master Math & Reading Skills https://www.kumon.com
Kumon strengthens math and reading skills while building confidence and independence.
4
Strong Math Foundations - Math That Builds Over Time https://www.powermylearning.org
Get practical guidance for teachers, leaders, and families. Download the research based PK–5...
5
Zearn Math https://about.zearn.org
Free for teachers — Try math lessons, all for free, always! Zearn's K-8 digital lessons have built-in support.

In the competitive landscape of online education, Imagine Learning, IXL, Kumon, PowerMyLearning, and Zearn stand out. Imagine Learning highlights its student-focused curricula, while IXL offers interactive, award-winning learning. Kumon emphasizes skill mastery and confidence, PowerMyLearning provides practical guidance, and Zearn offers free, supportive math lessons.

Frequently Asked Questions

Why is the US Education & Training Ed Tech March 2026 Report useful and how should I use it?

Why is the US Education & Training Ed Tech March 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Education & Training Ed Tech March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Education & Training Ed Tech March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Education & Training Ed Tech March 2026 Report?

The US Education & Training Ed Tech March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Education & Training Ed Tech March 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Education & Training Ed Tech March 2026 Report for?

The US Education & Training Ed Tech March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

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US Education & Training Ed Tech - PPC Market Share Analysis March 2026

Ed Tech – US

Google AI Overview visibility for Education & Training Ed Tech US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Education & Training Ed Tech brands

Share of Spend for the top 10 US Education & Training Ed Tech brands

Competitor Count for US Education & Training Ed Tech

Market Loss & Market Gains for US Education & Training Ed Tech

US Education & Training Ed Tech Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Education & Training Ed Tech

Frequently Asked Questions

Why is the US Education & Training Ed Tech March 2026 Report useful and how should I use it?

Why is the US Education & Training Ed Tech March 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Education & Training Ed Tech March 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Education & Training Ed Tech March 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

Related reports

UK Ed Tech

AUS Ed Tech

the7stars achieves Google Ads PPC campaign optimization with Adthena