Why is the US Education & Training Ed Tech June 2026 Report useful and how should I use it?

Why is the US Education & Training Ed Tech June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Education & Training Ed Tech June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Education & Training Ed Tech June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Education & Training Ed Tech June 2026 Report?

The US Education & Training Ed Tech June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Education & Training Ed Tech June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Education & Training Ed Tech June 2026 Report for?

The US Education & Training Ed Tech June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Education & Training Ed Tech - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Ed Tech category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Ed Tech US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	40.0672988682
	59.9327011318

40%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	21
	79

21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	8%
Transactional	11%
Navigational	5%
Seasonal	0%
Local	1%
Problem Solving	9%

Market Exposure

Share of Clicks for top 10 US Education & Training Ed Tech brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
ixl.com	85.48
splashlearn.com	1.83
adaptedmind.com	1.36
coolmathgames.com	1.07
lakeshorelearning.com	0.73
mathway.com	0.69
schoolofrock.com	0.59
lego.com	0.54
teacherstep.com	0.32
devry.edu	0.31
others	7.08

ixl.com - 85.48%
splashlearn.com - 1.83%
adaptedmind.com - 1.36%
coolmathgames.com - 1.07%
lakeshorelearning.com - 0.73%
mathway.com - 0.69%
schoolofrock.com - 0.59%
lego.com - 0.54%
teacherstep.com - 0.32%
devry.edu - 0.31%
others - 7.08%

In the education PPC landscape, ixl.com dominates with 85.48% click share, overshadowing others like splashlearn.com at 1.83%. ‘Others’ collectively hold 7.08%.

Market Exposure

Share of Spend for the top 10 US Education & Training Ed Tech brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	devry.edu	ixl.com	absorblms.com	sanalabs.com	coolmathgames.com	adaptedmind.com	learnworlds.com	schoolofrock.com	valleypbs.org	teacherstep.com
2026/06/01	3.31%	32.78%	0.7%	1.23%	0.04%	7.42%	1.46%	1.54%	0.72%	0%
2026/06/02	5.76%	26.64%	0.78%	1.31%	0.57%	1.55%	0.38%	1.28%	0.01%	0%
2026/06/03	6.62%	19.41%	2.6%	0.77%	0.62%	6.99%	1.31%	0%	0%	0%
2026/06/04	4.96%	22.07%	3.27%	1.16%	0.02%	4.99%	1.89%	0.35%	4.55%	3.85%
2026/06/05	3.32%	22.08%	2.73%	2.21%	0.05%	4.73%	0.98%	3.7%	6.11%	2.85%
2026/06/06	3.53%	31.94%	2.56%	2.2%	0.07%	1.73%	2.35%	0.37%	4.71%	3.28%
2026/06/07	4.35%	22.79%	1.54%	1.09%	0.58%	5.73%	3.54%	2.55%	1.16%	0%
2026/06/08	5.56%	26.42%	2.23%	2.26%	0%	6.17%	0.95%	0%	4.91%	3.83%
2026/06/09	4.39%	30.53%	0.96%	2.89%	0.6%	1.75%	0.09%	0%	1.24%	4.74%
2026/06/10	4.23%	31.21%	3.35%	2.99%	0.02%	5.9%	1.05%	2.95%	0.02%	3.37%
2026/06/11	4.52%	22.65%	2.43%	4.56%	0.02%	1.64%	1.84%	2.86%	4.6%	4.36%
2026/06/12	5.92%	27.79%	5.65%	4.2%	0.03%	6.62%	3.87%	0%	0.46%	0.85%
2026/06/13	3.38%	25.29%	3.4%	5.18%	0.06%	1.91%	3.32%	0.5%	1.05%	0%
2026/06/14	3.94%	18.48%	3.01%	0.91%	0.03%	7.37%	2.87%	2.14%	0%	5.18%
2026/06/15	3.33%	30.94%	5.55%	1.6%	0%	12.73%	1.58%	0.41%	0%	0%
2026/06/16	3.6%	29.64%	3.17%	2.01%	8.53%	2.54%	2.13%	3.5%	0.05%	0%
2026/06/17	4.26%	23.64%	4.57%	3.3%	0.09%	4.11%	3.48%	1.64%	0.51%	0.88%
2026/06/18	3.12%	28.82%	3.81%	3.78%	0%	17.52%	1.76%	1.37%	0.01%	0%
2026/06/19	3.87%	28.89%	2.44%	2.48%	23.18%	0.77%	1.05%	2.39%	0.89%	2.39%
2026/06/20	3.39%	24.5%	1.48%	2.63%	0.06%	7.64%	3.25%	5.63%	0.34%	0.63%
2026/06/21	3.62%	38.16%	1.1%	1.76%	0.05%	0.69%	2.24%	2.41%	0.35%	4%
2026/06/22	5.41%	25.32%	3.64%	3.92%	0%	0.5%	2.89%	1.68%	6.03%	0%
2026/06/23	4.37%	25.37%	4.12%	1.02%	8.69%	5.59%	1.24%	2.77%	0.02%	7.2%
2026/06/24	4.49%	33.75%	3.22%	1.88%	0.11%	7.56%	1.96%	4.04%	0.02%	0.05%
2026/06/25	5.33%	23.41%	3.27%	2.81%	8.02%	8.95%	1.25%	0%	4.32%	7.08%
2026/06/26	3.68%	27.26%	3.88%	2.23%	23.9%	5.72%	1.76%	0.37%	0%	0%
2026/06/27	2.72%	30.77%	2.51%	1.62%	9.09%	7.1%	3.5%	0%	0.02%	0.64%
2026/06/28	3.55%	6.41%	4.31%	2.35%	39.49%	2.17%	2.12%	0%	0.32%	0.03%
2026/06/29	7.37%	23.84%	5.23%	0.94%	0.06%	1.3%	1.02%	0%	0%	0.02%
2026/06/30	12.56%	7.67%	5.38%	1.86%	0.64%	0.47%	0.44%	0%	0%	0%

devry.edu
ixl.com
absorblms.com
sanalabs.com
coolmathgames.com
adaptedmind.com
learnworlds.com
schoolofrock.com
valleypbs.org
teacherstep.com

In June 2026, devry.edu’s PPC spend surged, peaking at 12.56 on June 30. ixl.com fluctuated, ending at 7.67. absorblms.com and sanalabs.com showed steady growth. coolmathgames.com spiked on June 28.

Market Exposure

Competitor Count for US Education & Training Ed Tech

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/06/01	424
2026/06/02	376
2026/06/03	431
2026/06/04	376
2026/06/05	401
2026/06/06	400
2026/06/07	410
2026/06/08	396
2026/06/09	380
2026/06/10	388
2026/06/11	386
2026/06/12	368
2026/06/13	370
2026/06/14	362
2026/06/15	359
2026/06/16	335
2026/06/17	348
2026/06/18	341
2026/06/19	346
2026/06/20	340
2026/06/21	332
2026/06/22	337
2026/06/23	340
2026/06/24	329
2026/06/25	317
2026/06/26	318
2026/06/27	321
2026/06/28	319
2026/06/29	307
2026/06/30	310

June began with 424 advertisers, peaking at 431 on June 3. A steady decline followed, ending with 310 advertisers on June 30.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Ed Tech

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
splashlearn.com	3.94%
coolmathgames.com	1.85%
zearn.org	0.5%
abcmouse.com	0.29%
virtualpreparatoryacademy.com	0.14%
d2l.com	-0.27%
mathnasium.com	-0.33%
mathway.com	-0.52%
lego.com	-0.54%
ixl.com	-3.8%

SplashLearn surged with a 3.94% increase, while IXL.com faced a 3.8% decline. CoolMathGames.com rose by 1.85%, and Zearn.org gained 0.5%.

Campaign Efficiency

US Education & Training Ed Tech Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	ixl.com	devry.edu	splashlearn.com	absorblms.com	coolmathgames.com	adaptedmind.com	connectionsacademy.com	zearn.org	valleypbs.org	teacherstep.com
2026/06/01	60.64%	0.92%	0.09%	0.1%	0.08%	9.94%	0.23%	0%	0.9%	0%
2026/06/02	56.05%	1.83%	0.06%	0.15%	0.63%	1.39%	1.64%	0%	0.04%	0%
2026/06/03	44.06%	2.14%	0.09%	1.07%	0.83%	11.34%	0.32%	0%	0%	0%
2026/06/04	45.88%	1.54%	0.07%	0.99%	0.05%	7.79%	8.39%	0%	3.12%	3.59%
2026/06/05	49.71%	1.04%	0.14%	0.93%	0.13%	7.8%	3.3%	0%	4.78%	2.87%
2026/06/06	65.11%	0.95%	0.07%	0.8%	0.14%	1.51%	0.29%	0.04%	3.25%	2.67%
2026/06/07	51.67%	1.14%	0.06%	0.46%	0.74%	9.33%	0.06%	0%	1.74%	0%
2026/06/08	54.33%	1.84%	0.2%	0.7%	0%	9.46%	0.25%	0%	3.89%	3.33%
2026/06/09	59.01%	1.11%	0.1%	0.34%	0.66%	1.49%	0.3%	0%	1.66%	4.24%
2026/06/10	60.18%	1.21%	0.07%	1.63%	0.05%	8.95%	0.22%	0%	0.05%	2.84%
2026/06/11	46.21%	1.42%	0.64%	0.99%	0.05%	1.34%	0.15%	7.49%	3.11%	3.62%
2026/06/12	56.24%	2.01%	0.19%	2.7%	0.06%	11%	0.11%	0.01%	0.68%	0.68%
2026/06/13	57.4%	1.04%	0.16%	1.2%	0.14%	2.69%	0.07%	0.8%	1.59%	0.01%
2026/06/14	40.49%	1.21%	0.18%	1.37%	0.07%	11.43%	0.05%	0%	0%	4.34%
2026/06/15	55.96%	1.02%	0.78%	2.35%	0%	19.18%	0.02%	0%	0%	0%
2026/06/16	64.84%	1.42%	0.45%	1.41%	1.79%	2.47%	0.06%	0.01%	0.05%	0%
2026/06/17	48.03%	1.29%	4.32%	1.47%	0.18%	4.27%	0.28%	9.57%	0.67%	0.66%
2026/06/18	51.79%	0.86%	2.57%	1.22%	0%	23.62%	0.27%	0.01%	0%	0%
2026/06/19	56.16%	1.18%	2.29%	1.01%	8.62%	0.7%	0.08%	10.09%	1.22%	1.96%
2026/06/20	51.13%	0.99%	2.92%	0.52%	0.14%	11.49%	0.18%	0.67%	0.5%	0.59%
2026/06/21	66.52%	0.98%	2.32%	0.43%	0.07%	0.72%	0.16%	0%	0.45%	2.84%
2026/06/22	43.74%	1.37%	2.23%	1.31%	0%	0.46%	0.3%	16.99%	3.38%	0%
2026/06/23	50.48%	1.42%	2.58%	1.84%	1.59%	8.69%	8.43%	0%	0.04%	5.81%
2026/06/24	54.32%	1.02%	2.15%	1.09%	0.17%	8.71%	0.22%	7.51%	0.03%	0.09%
2026/06/25	47.49%	1.63%	2.53%	1.4%	1.52%	4.86%	0.3%	7.6%	2.66%	5.6%
2026/06/26	48.56%	0.97%	1.98%	1.53%	4.04%	7.69%	7.44%	0.06%	0%	0%
2026/06/27	55.65%	0.6%	2.2%	0.86%	1.59%	9.22%	0.26%	0%	0.04%	0.47%
2026/06/28	26.57%	1.89%	2.97%	2.94%	17.32%	3.34%	0.41%	0.79%	0.79%	0.07%
2026/06/29	51.12%	2.11%	3.3%	2.03%	0.11%	1.13%	0.42%	15.49%	0%	0.08%
2026/06/30	27.23%	8.96%	4.1%	2.9%	1.25%	0.95%	0.95%	0%	0%	0%

ixl.com
devry.edu
splashlearn.com
absorblms.com
coolmathgames.com
adaptedmind.com
connectionsacademy.com
zearn.org
valleypbs.org
teacherstep.com

In June 2026, ixl.com led with fluctuating impressions, peaking at 66.52%. zearn.org saw a notable rise mid-month. devry.edu and splashlearn.com maintained steady shares. By month’s end, ixl.com dipped, while others showed varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Ed Tech

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Education & Training Ed Tech - Last month

1
Free Math Games for Kids - Perfect for Ages 4-12 https://www.adaptedmind.com › math
Fun, adaptive learning Pre-K to 8th grade—free for 30 days!
2
Learn Math for Free https://www.brilliant.org › math › try-for-free
Designed for Ages 10 to 110 — Comprehensive curriculum designed by world-class teachers from MIT, Harvard, and more.
3
IXL Official Site - Interactive Online Learning https://www.ixl.com
Master math, language arts, science, and social studies with IXL's interactive program. Unlimited practice problems with meaningful, up-to-date...
4
Free Classes With TEFA Funds | Online Classes For Kids https://www.outschool.com
Learn from passionate, experienced educators in live online classes your kid will love.
5
Zearn Math - Free K-8 math lessons - Made by teachers, for teaching https://about.zearn.org
Try math lessons, all for free, always! Zearn's K-8 digital lessons have built-in support.

In the competitive landscape of online education, AdaptedMind, Brilliant, IXL, Outschool, and Zearn captivate audiences with unique offerings. From free trials and world-class curricula to interactive learning and passionate educators, these ads highlight engaging, accessible education for diverse age groups.

Frequently Asked Questions

Why is the US Education & Training Ed Tech June 2026 Report useful and how should I use it?

Why is the US Education & Training Ed Tech June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Education & Training Ed Tech June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Education & Training Ed Tech June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Education & Training Ed Tech June 2026 Report?

The US Education & Training Ed Tech June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Education & Training Ed Tech June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Education & Training Ed Tech June 2026 Report for?

The US Education & Training Ed Tech June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

Education & Training

UK Ed Tech

AUS

Education & Training

US Education & Training Ed Tech - PPC Market Share Analysis June 2026

Ed Tech – US

Google AI Overview visibility for Education & Training Ed Tech US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Education & Training Ed Tech brands

Share of Spend for the top 10 US Education & Training Ed Tech brands

Competitor Count for US Education & Training Ed Tech

Market Loss & Market Gains for US Education & Training Ed Tech

US Education & Training Ed Tech Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Education & Training Ed Tech

Frequently Asked Questions

Why is the US Education & Training Ed Tech June 2026 Report useful and how should I use it?

Why is the US Education & Training Ed Tech June 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Education & Training Ed Tech June 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Education & Training Ed Tech June 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

Related reports

UK Ed Tech

AUS Ed Tech

the7stars achieves Google Ads PPC campaign optimization with Adthena