Share of Clicks for top 10 UK Education & Training Ed Tech brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| ixl.com | 47.22 |
| ebay.co.uk | 28.86 |
| mathletics.com | 10.03 |
| tts-group.co.uk | 2.73 |
| hope-education.co.uk | 1.38 |
| getsmarter.com | 0.52 |
| stem.org.uk | 0.51 |
| quizlet.com | 0.49 |
| viking-direct.co.uk | 0.48 |
| learningresources.co.uk | 0.42 |
| others | 7.36 |
- ixl.com - 47.22%
- ebay.co.uk - 28.86%
- mathletics.com - 10.03%
- tts-group.co.uk - 2.73%
- hope-education.co.uk - 1.38%
- getsmarter.com - 0.52%
- stem.org.uk - 0.51%
- quizlet.com - 0.49%
- viking-direct.co.uk - 0.48%
- learningresources.co.uk - 0.42%
- others - 7.36%
Copyright © Adthena. All rights reserved.
In the education PPC landscape, ixl.com dominates with 47.22% click share, followed by ebay.co.uk at 28.86%. Mathletics.com holds 10.03%, while ‘others’ collectively capture 7.36%.
Share of Spend for the top 10 UK Education & Training Ed Tech brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | ebay.co.uk | mathletics.com | learnworlds.com | ixl.com | kallidus.com | forbes.com | tts-group.co.uk | absorblms.com | getsmarter.com | zensai.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 28.71% | 0.75% | 2.6% | 7.43% | 4.56% | 1.48% | 7.49% | 2.15% | 2.74% | 5.03% |
| 2026/06/02 | 30.86% | 0% | 1.75% | 8.32% | 2.96% | 1.98% | 3.65% | 2.01% | 1.87% | 3.63% |
| 2026/06/03 | 28.77% | 3.75% | 3.03% | 6.17% | 4.56% | 2.27% | 8.52% | 3.05% | 1.67% | 2.03% |
| 2026/06/04 | 38.99% | 0% | 4.33% | 6.3% | 3.58% | 1.8% | 5.21% | 2.57% | 2.54% | 3.86% |
| 2026/06/05 | 32.02% | 0% | 3.98% | 7.09% | 8.55% | 2.42% | 0.98% | 2.57% | 3.3% | 4.38% |
| 2026/06/06 | 34.53% | 1.82% | 4.96% | 8.4% | 0.71% | 1.56% | 5.54% | 4.91% | 4.26% | 2.04% |
| 2026/06/07 | 39% | 2.18% | 9.8% | 6.75% | 0.63% | 1.48% | 4.44% | 3.27% | 2.5% | 2.21% |
| 2026/06/08 | 33.7% | 2.65% | 3.11% | 4.76% | 5.8% | 1.63% | 5.85% | 2.79% | 3.05% | 2.05% |
| 2026/06/09 | 28.34% | 3.29% | 6.75% | 7.65% | 9.76% | 1.67% | 3.49% | 2.71% | 2.28% | 2.62% |
| 2026/06/10 | 34.6% | 2.88% | 2.59% | 5.58% | 4.86% | 1.85% | 4.71% | 1.19% | 1.55% | 2.83% |
| 2026/06/11 | 31.39% | 1.69% | 6.8% | 7.73% | 8.27% | 2.38% | 0.77% | 1.88% | 3.55% | 4.71% |
| 2026/06/12 | 31.66% | 2.5% | 3.56% | 7.76% | 6.5% | 2.03% | 5.2% | 2.99% | 2.94% | 3.88% |
| 2026/06/13 | 39.85% | 3.62% | 4.21% | 6.98% | 0.73% | 1.93% | 4.45% | 4.86% | 3.11% | 3.95% |
| 2026/06/14 | 40.4% | 0% | 7.36% | 5.7% | 0.84% | 1.57% | 7.03% | 3.52% | 2.79% | 3.18% |
| 2026/06/15 | 28.58% | 2.02% | 6.1% | 5.88% | 3.03% | 1.57% | 3.47% | 2.86% | 2.31% | 2.78% |
| 2026/06/16 | 35.8% | 4.85% | 4.78% | 6.84% | 3% | 1.62% | 4.96% | 1.34% | 2.18% | 2.02% |
| 2026/06/17 | 31.05% | 5.89% | 4.96% | 7.58% | 6.6% | 3.02% | 7.21% | 1.23% | 2.95% | 2.33% |
| 2026/06/18 | 31.75% | 8.51% | 3.45% | 7.65% | 3.07% | 2.63% | 0.85% | 4.38% | 2.76% | 2.22% |
| 2026/06/19 | 40.05% | 2.39% | 2.12% | 7.11% | 6.27% | 2.06% | 1.16% | 2.93% | 2.39% | 4.11% |
| 2026/06/20 | 14.54% | 4.8% | 6.94% | 15.32% | 0.34% | 4.53% | 0.73% | 2.66% | 5.5% | 7.7% |
| 2026/06/21 | 17.31% | 6.34% | 1.66% | 10.67% | 0.33% | 4.67% | 0.82% | 2.12% | 3.65% | 6.67% |
| 2026/06/22 | 1.16% | 5.86% | 0.81% | 9.92% | 5.01% | 3.42% | 1.01% | 6.44% | 4.18% | 6.38% |
| 2026/06/23 | 0.19% | 10.42% | 7.39% | 10.88% | 10.66% | 3.46% | 0.87% | 5.43% | 3.24% | 2.59% |
| 2026/06/24 | 20.32% | 6.18% | 5.61% | 10.36% | 5.31% | 4.73% | 1.08% | 2.29% | 4.48% | 1.87% |
| 2026/06/25 | 7.5% | 8.76% | 2.06% | 10.73% | 7.02% | 4.32% | 1.47% | 2.93% | 5.85% | 2.74% |
| 2026/06/26 | 0.84% | 14.21% | 0% | 17.33% | 14.69% | 5.37% | 3.25% | 5.58% | 4.94% | 4.39% |
| 2026/06/27 | 11.45% | 4.16% | 4.99% | 10.7% | 0.06% | 3.95% | 3.55% | 9.21% | 4.32% | 7.28% |
| 2026/06/28 | 0.55% | 7.23% | 10.06% | 16.82% | 0.09% | 5.98% | 0.79% | 8.43% | 5.65% | 6.98% |
| 2026/06/29 | 22.45% | 6.74% | 1.16% | 8.32% | 6.89% | 4.55% | 7.03% | 3.59% | 4.17% | 1.71% |
| 2026/06/30 | 10.92% | 10.88% | 6.67% | 6.38% | 4.44% | 4.25% | 3.89% | 3.51% | 3.41% | 3.3% |
- ebay.co.uk
- mathletics.com
- learnworlds.com
- ixl.com
- kallidus.com
- forbes.com
- tts-group.co.uk
- absorblms.com
- getsmarter.com
- zensai.com
Copyright © Adthena. All rights reserved.
In June 2026, eBay.co.uk’s PPC spend fluctuated, peaking mid-month before dropping sharply. Mathletics.com and IXL.com showed steady growth, while Learnworlds.com and Kallidus.com experienced varied trends. The month concluded with diverse spending patterns.
Competitor Count for UK Education & Training Ed Tech
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 117 |
| 2026/06/02 | 117 |
| 2026/06/03 | 126 |
| 2026/06/04 | 114 |
| 2026/06/05 | 113 |
| 2026/06/06 | 112 |
| 2026/06/07 | 117 |
| 2026/06/08 | 118 |
| 2026/06/09 | 117 |
| 2026/06/10 | 112 |
| 2026/06/11 | 113 |
| 2026/06/12 | 118 |
| 2026/06/13 | 108 |
| 2026/06/14 | 114 |
| 2026/06/15 | 109 |
| 2026/06/16 | 109 |
| 2026/06/17 | 104 |
| 2026/06/18 | 100 |
| 2026/06/19 | 104 |
| 2026/06/20 | 93 |
| 2026/06/21 | 97 |
| 2026/06/22 | 101 |
| 2026/06/23 | 92 |
| 2026/06/24 | 100 |
| 2026/06/25 | 90 |
| 2026/06/26 | 88 |
| 2026/06/27 | 87 |
| 2026/06/28 | 80 |
| 2026/06/29 | 107 |
| 2026/06/30 | 88 |
Copyright © Adthena. All rights reserved.
June began with 117 advertisers, peaking at 126 on June 3. A decline followed, reaching a low of 80 on June 28. The month concluded with 88 advertisers.
