Share of Clicks for top 10 UK Education & Training Ed Tech brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| ixl.com | 62.81 |
| ebay.co.uk | 12.77 |
| mathletics.com | 2.89 |
| viking-direct.co.uk | 2.05 |
| adaptedmind.com | 1.83 |
| tts-group.co.uk | 1.58 |
| nationalnumeracy.org.uk | 1.3 |
| teachyourmonster.org | 1.25 |
| mathscity.co.uk | 1.17 |
| stem.org.uk | 1 |
| others | 11.35 |
- ixl.com - 62.81%
- ebay.co.uk - 12.77%
- mathletics.com - 2.89%
- viking-direct.co.uk - 2.05%
- adaptedmind.com - 1.83%
- tts-group.co.uk - 1.58%
- nationalnumeracy.org.uk - 1.3%
- teachyourmonster.org - 1.25%
- mathscity.co.uk - 1.17%
- stem.org.uk - 1%
- others - 11.35%
Copyright © Adthena. All rights reserved.
In the education sector’s PPC landscape, ixl.com dominates with 62.81% click share. ebay.co.uk follows at 12.77%, while ‘others’ collectively hold 11.35%.
Share of Spend for the top 10 UK Education & Training Ed Tech brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | ixl.com | forbes.com | absorblms.com | zensai.com | imperial.ac.uk | ebay.co.uk | getsmarter.com | d2l.com | sanalabs.com | adaptedmind.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 12.33% | 6.44% | 6.96% | 4.55% | 5.51% | 1.08% | 6.33% | 0% | 5.2% | 5.95% |
| 2026/01/02 | 9.6% | 4.86% | 2.17% | 0.65% | 4.84% | 9.21% | 4.17% | 0% | 3.46% | 3.81% |
| 2026/01/03 | 11.5% | 5.78% | 4.43% | 6.18% | 6.63% | 4.46% | 5.19% | 0% | 7.19% | 4.53% |
| 2026/01/04 | 12.98% | 7.83% | 4.62% | 4.04% | 6.23% | 5.2% | 7.84% | 0% | 2.24% | 5.8% |
| 2026/01/05 | 6.68% | 4.26% | 2.84% | 3.09% | 4.56% | 27.64% | 2.6% | 0% | 1.33% | 2.9% |
| 2026/01/06 | 11.19% | 4.76% | 3.83% | 2.23% | 3.26% | 22.66% | 3.89% | 0% | 1.58% | 2.74% |
| 2026/01/07 | 10.61% | 5.17% | 4.62% | 4.39% | 5.75% | 13.79% | 1.19% | 3.66% | 2.39% | 4.09% |
| 2026/01/08 | 10.96% | 3.21% | 3.9% | 1.8% | 2.81% | 21.43% | 3.06% | 3.38% | 2.52% | 1.5% |
| 2026/01/09 | 14.4% | 6.16% | 7.77% | 1.86% | 6.52% | 7.23% | 3.47% | 7.93% | 5.69% | 3.82% |
| 2026/01/10 | 11.15% | 3.54% | 5.63% | 1.55% | 4.62% | 12.95% | 4.64% | 1.98% | 5.78% | 3.89% |
| 2026/01/11 | 7.24% | 3.19% | 6.65% | 2.87% | 4.82% | 22.38% | 3.6% | 3.9% | 5.27% | 2.97% |
| 2026/01/12 | 12.45% | 4.86% | 4.7% | 3.78% | 5.85% | 3.6% | 5.7% | 2.58% | 4.7% | 2.11% |
| 2026/01/13 | 9.69% | 4.58% | 5.84% | 0.53% | 5.39% | 14.6% | 4.39% | 0% | 1.94% | 3.32% |
| 2026/01/14 | 8.61% | 3.93% | 6.72% | 2.02% | 6.17% | 9.21% | 3.51% | 0% | 5.53% | 5.44% |
| 2026/01/15 | 9.67% | 3.62% | 5.45% | 0.85% | 5.26% | 16.23% | 2.59% | 0.01% | 5.61% | 2.89% |
| 2026/01/16 | 14.29% | 6.11% | 7.72% | 1.85% | 6.47% | 7.17% | 3.45% | 7.87% | 5.64% | 3.79% |
| 2026/01/17 | 9.45% | 4.28% | 4.79% | 2.86% | 5.79% | 18.71% | 3.48% | 2.2% | 5.28% | 2.3% |
| 2026/01/18 | 9.81% | 3.79% | 1.93% | 2.04% | 4.46% | 21.11% | 3.97% | 5.38% | 4.16% | 1.08% |
| 2026/01/19 | 15.54% | 5.31% | 2.41% | 0.3% | 2.94% | 9.04% | 3.62% | 5.8% | 4.34% | 4.02% |
| 2026/01/20 | 10.4% | 3.61% | 2.6% | 3.66% | 2.6% | 11.84% | 2.26% | 2.17% | 4.09% | 3.66% |
| 2026/01/21 | 8.96% | 4.93% | 3.36% | 6.12% | 4.25% | 6.85% | 2.21% | 4.92% | 4.95% | 3.84% |
| 2026/01/22 | 10.77% | 6.38% | 2.99% | 3.06% | 5.55% | 12.58% | 5.48% | 0.02% | 6.54% | 0.01% |
| 2026/01/23 | 10.38% | 4.2% | 0.97% | 3.55% | 5.21% | 22.72% | 4.31% | 2.2% | 9.29% | 0.2% |
| 2026/01/24 | 9.85% | 5.11% | 1.31% | 12.66% | 2.4% | 4.68% | 4.83% | 2.06% | 10% | 2.62% |
| 2026/01/25 | 10.65% | 6.45% | 0.57% | 4.36% | 2.89% | 4.9% | 6.18% | 8.33% | 7.07% | 1.06% |
| 2026/01/26 | 8.52% | 6.35% | 1.94% | 3.68% | 3.47% | 13.9% | 5.32% | 6.36% | 9.08% | 1.73% |
| 2026/01/27 | 8.15% | 5.29% | 3.26% | 3.67% | 3.66% | 10.92% | 5.07% | 3.85% | 6.37% | 0% |
| 2026/01/28 | 9.85% | 7.24% | 2.34% | 3.82% | 3.64% | 12.69% | 4.23% | 1.04% | 8.85% | 0.39% |
| 2026/01/29 | 9.61% | 5% | 2.08% | 2.3% | 1.55% | 9.61% | 4.82% | 2% | 9.53% | 1.31% |
| 2026/01/30 | 10.95% | 7.48% | 4.69% | 2.87% | 1.55% | 7.58% | 5.47% | 5.82% | 6.38% | 1.52% |
| 2026/01/31 | 9.82% | 7.89% | 7.2% | 6.69% | 4.13% | 4.11% | 3.56% | 2.89% | 2.77% | 2.47% |
- ixl.com
- forbes.com
- absorblms.com
- zensai.com
- imperial.ac.uk
- ebay.co.uk
- getsmarter.com
- d2l.com
- sanalabs.com
- adaptedmind.com
Copyright © Adthena. All rights reserved.
In January 2026, ixl.com led with fluctuating spend, peaking mid-month. ebay.co.uk showed significant spikes early on. sanalabs.com ended strong, while adaptedmind.com saw a steady decline.
Competitor Count for UK Education & Training Ed Tech
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 114 |
| 2026/01/02 | 120 |
| 2026/01/03 | 114 |
| 2026/01/04 | 115 |
| 2026/01/05 | 117 |
| 2026/01/06 | 108 |
| 2026/01/07 | 115 |
| 2026/01/08 | 102 |
| 2026/01/09 | 104 |
| 2026/01/10 | 97 |
| 2026/01/11 | 90 |
| 2026/01/12 | 93 |
| 2026/01/13 | 109 |
| 2026/01/14 | 95 |
| 2026/01/15 | 101 |
| 2026/01/16 | 104 |
| 2026/01/17 | 110 |
| 2026/01/18 | 107 |
| 2026/01/19 | 104 |
| 2026/01/20 | 110 |
| 2026/01/21 | 106 |
| 2026/01/22 | 97 |
| 2026/01/23 | 95 |
| 2026/01/24 | 101 |
| 2026/01/25 | 101 |
| 2026/01/26 | 110 |
| 2026/01/27 | 102 |
| 2026/01/28 | 103 |
| 2026/01/29 | 101 |
| 2026/01/30 | 106 |
| 2026/01/31 | 102 |
Copyright © Adthena. All rights reserved.
January saw fluctuating advertiser numbers, peaking at 120 on January 2nd, then declining to 102 by month’s end.
