Share of Clicks for top 10 UK Education & Training Ed Tech brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| ixl.com | 50.26 |
| mathletics.com | 21.7 |
| ebay.co.uk | 9.84 |
| tts-group.co.uk | 2.42 |
| splashlearn.com | 1.97 |
| hope-education.co.uk | 1.27 |
| getsmarter.com | 0.78 |
| forbes.com | 0.75 |
| adaptedmind.com | 0.73 |
| learningresources.co.uk | 0.5 |
| others | 9.78 |
- ixl.com - 50.26%
- mathletics.com - 21.7%
- ebay.co.uk - 9.84%
- tts-group.co.uk - 2.42%
- splashlearn.com - 1.97%
- hope-education.co.uk - 1.27%
- getsmarter.com - 0.78%
- forbes.com - 0.75%
- adaptedmind.com - 0.73%
- learningresources.co.uk - 0.5%
- others - 9.78%
Copyright © Adthena. All rights reserved.
In the education sector’s PPC landscape, ixl.com dominates with 50.26% click share. Mathletics.com follows at 21.7%, while ebay.co.uk captures 9.84%. Others collectively hold 9.78%, showcasing diverse competition.
Share of Spend for the top 10 UK Education & Training Ed Tech brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | ixl.com | ebay.co.uk | mathletics.com | kallidus.com | tts-group.co.uk | forbes.com | zensai.com | getsmarter.com | sanalabs.com | absorblms.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 7.61% | 1.16% | 7.28% | 6.19% | 1.74% | 6.88% | 4.99% | 7.52% | 5.99% | 7.78% |
| 2026/07/02 | 13.95% | 1.31% | 6.75% | 6.88% | 0.93% | 5.89% | 1.3% | 7.01% | 5.66% | 7.78% |
| 2026/07/03 | 10.07% | 18.03% | 7.34% | 11.04% | 7.87% | 5.46% | 1.66% | 5.87% | 5.54% | 2.86% |
| 2026/07/04 | 14.47% | 1.22% | 13.87% | 0.04% | 0.93% | 5.93% | 6.51% | 8.85% | 3.9% | 2.47% |
| 2026/07/05 | 12.9% | 0.52% | 10.42% | 0.04% | 1.76% | 5.88% | 7.82% | 6.75% | 6.11% | 4.25% |
| 2026/07/06 | 6.05% | 1.73% | 7.52% | 8.78% | 4.14% | 4.79% | 5.55% | 5.17% | 3.73% | 3.67% |
| 2026/07/07 | 6.47% | 19.7% | 7.27% | 3.07% | 1.3% | 5.2% | 3.55% | 4.5% | 6.39% | 4.56% |
| 2026/07/08 | 10.77% | 16.61% | 11.55% | 1.93% | 4.32% | 4.58% | 2.33% | 6.31% | 0.93% | 4.77% |
| 2026/07/09 | 4.01% | 1.2% | 4.02% | 3.29% | 0.98% | 6.2% | 3.32% | 6.28% | 2.97% | 9.73% |
| 2026/07/10 | 7.84% | 7.24% | 7.34% | 5.03% | 1.51% | 4.35% | 7.76% | 4.3% | 2.78% | 5.1% |
| 2026/07/11 | 10.22% | 14.26% | 6.63% | 0.02% | 4.84% | 4.25% | 6.42% | 5.3% | 1.36% | 4.61% |
| 2026/07/12 | 12.19% | 2.83% | 5.65% | 0.02% | 10.24% | 4.07% | 6.94% | 5.67% | 5.6% | 2.82% |
| 2026/07/13 | 10.25% | 7.49% | 6.54% | 8.31% | 3.51% | 4.08% | 3.01% | 5.5% | 2.16% | 3.47% |
| 2026/07/14 | 15.32% | 0.2% | 9.95% | 6.56% | 1.94% | 5.75% | 3.45% | 6.77% | 2.44% | 7.02% |
| 2026/07/15 | 9.99% | 0.28% | 5.75% | 6.22% | 2.21% | 6.54% | 4.59% | 6.98% | 3.6% | 4.37% |
| 2026/07/16 | 9.44% | 17.81% | 4% | 6.87% | 3.89% | 4.79% | 5.5% | 4.79% | 1.4% | 1.38% |
| 2026/07/17 | 9.77% | 11.4% | 9.59% | 5.98% | 5.21% | 6.11% | 6.08% | 6.45% | 0.7% | 1.59% |
| 2026/07/18 | 11.3% | 10.26% | 10.91% | 0.02% | 0.55% | 5.35% | 8.57% | 7.71% | 0.08% | 1.27% |
| 2026/07/19 | 5.96% | 11.84% | 6.14% | 0.01% | 5.24% | 4.62% | 7.94% | 5.63% | 0.03% | 4.9% |
| 2026/07/20 | 8.7% | 1.05% | 15.87% | 6.4% | 1.66% | 4.56% | 6.68% | 5.33% | 0.92% | 0.71% |
| 2026/07/21 | 15.3% | 0.2% | 9.94% | 6.56% | 1.94% | 5.75% | 3.44% | 6.76% | 2.44% | 7.01% |
| 2026/07/22 | 13.64% | 10.44% | 2.07% | 0.76% | 3.2% | 4% | 3.59% | 4.75% | 1.41% | 5.38% |
| 2026/07/23 | 10.66% | 9.68% | 11.5% | 0.09% | 4.75% | 5.66% | 2.82% | 6.74% | 2.23% | 0.43% |
| 2026/07/24 | 14.04% | 9.81% | 10% | 4.8% | 4.37% | 7.52% | 2.05% | 5.8% | 0.05% | 1.8% |
| 2026/07/25 | 9.54% | 16.86% | 6.56% | 5.49% | 0.97% | 4.78% | 3.47% | 5.01% | 2.24% | 2.15% |
| 2026/07/26 | 7.87% | 10.77% | 5.09% | 2.63% | 1.51% | 4.97% | 3.9% | 5.14% | 0.89% | 4.7% |
| 2026/07/27 | 5.81% | 31.54% | 11.08% | 1.96% | 3.44% | 4.26% | 2.61% | 3.44% | 2.04% | 0.52% |
| 2026/07/28 | 7.71% | 15.28% | 11.63% | 2.49% | 3.74% | 4.32% | 3.63% | 2.74% | 3.76% | 0.89% |
| 2026/07/29 | 11.18% | 14.22% | 15.07% | 4.91% | 6.12% | 4.73% | 2.09% | 2.79% | 1.8% | 0% |
| 2026/07/30 | 9.04% | 17.36% | 7.3% | 8.79% | 3.37% | 3.53% | 7.97% | 2.97% | 1.31% | 0% |
| 2026/07/31 | 16.31% | 10.78% | 9.75% | 7.54% | 5.63% | 5.13% | 4.92% | 2.88% | 1.28% | 0% |
- ixl.com
- ebay.co.uk
- mathletics.com
- kallidus.com
- tts-group.co.uk
- forbes.com
- zensai.com
- getsmarter.com
- sanalabs.com
- absorblms.com
Copyright © Adthena. All rights reserved.
In July 2026, IXL.com saw fluctuating PPC spend, peaking at 16.31% on the 31st. eBay.co.uk had a notable spike on the 27th with 31.54%. Mathletics.com maintained steady growth, while Kallidus.com experienced low activity. The month concluded with diverse spending patterns across domains.
Competitor Count for UK Education & Training Ed Tech
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 87 |
| 2026/07/02 | 103 |
| 2026/07/03 | 101 |
| 2026/07/04 | 100 |
| 2026/07/05 | 95 |
| 2026/07/06 | 115 |
| 2026/07/07 | 96 |
| 2026/07/08 | 99 |
| 2026/07/09 | 113 |
| 2026/07/10 | 103 |
| 2026/07/11 | 108 |
| 2026/07/12 | 115 |
| 2026/07/13 | 122 |
| 2026/07/14 | 111 |
| 2026/07/15 | 121 |
| 2026/07/16 | 114 |
| 2026/07/17 | 100 |
| 2026/07/18 | 95 |
| 2026/07/19 | 105 |
| 2026/07/20 | 97 |
| 2026/07/21 | 111 |
| 2026/07/22 | 115 |
| 2026/07/23 | 121 |
| 2026/07/24 | 114 |
| 2026/07/25 | 124 |
| 2026/07/26 | 134 |
| 2026/07/27 | 117 |
| 2026/07/28 | 132 |
| 2026/07/29 | 98 |
| 2026/07/30 | 102 |
| 2026/07/31 | 88 |
Copyright © Adthena. All rights reserved.
July began with 87 advertisers, peaking at 134 on the 26th. The month ended with 88, showing dynamic fluctuations throughout.
