Share of Clicks for top 10 UK Education & Training Ed Tech brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| ebay.co.uk | 37.93 |
| ixl.com | 37.02 |
| hope-education.co.uk | 5.92 |
| mathletics.com | 3.85 |
| tts-group.co.uk | 1.88 |
| stem.org.uk | 1.73 |
| learningresources.co.uk | 1.17 |
| coursera.org | 0.99 |
| grow.google | 0.89 |
| adaptedmind.com | 0.71 |
| others | 7.91 |
- ebay.co.uk - 37.93%
- ixl.com - 37.02%
- hope-education.co.uk - 5.92%
- mathletics.com - 3.85%
- tts-group.co.uk - 1.88%
- stem.org.uk - 1.73%
- learningresources.co.uk - 1.17%
- coursera.org - 0.99%
- grow.google - 0.89%
- adaptedmind.com - 0.71%
- others - 7.91%
Copyright © Adthena. All rights reserved.
In the education PPC landscape, eBay.co.uk leads with 37.93% click share, closely followed by ixl.com at 37.02%. “Others” collectively hold 7.91%, showcasing diverse competition.
Share of Spend for the top 10 UK Education & Training Ed Tech brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | ebay.co.uk | ixl.com | forbes.com | kallidus.com | 360learning.com | zensai.com | grow.google | thoughtindustries.com | coursera.org | tts-group.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 5.37% | 20.41% | 2.02% | 1.63% | 1.26% | 15.06% | 1.3% | 4.63% | 3.44% | 3.12% |
| 2026/09/02 | 44.09% | 10.76% | 2.31% | 1.13% | 1.38% | 4.29% | 2.08% | 1.99% | 1.99% | 1.95% |
| 2026/09/03 | 41.27% | 9.06% | 1.61% | 4.96% | 2.23% | 3.88% | 0.19% | 10.64% | 3.36% | 2.53% |
| 2026/09/04 | 36.66% | 10.27% | 3.04% | 3.19% | 5.82% | 2.08% | 2.55% | 2.94% | 2.38% | 3.55% |
| 2026/09/05 | 40.06% | 8.45% | 2.18% | 0.03% | 6.69% | 3.34% | 2.99% | 16.01% | 1.54% | 0.47% |
| 2026/09/06 | 41.78% | 6.39% | 2.26% | 1.38% | 7.42% | 1.58% | 4.26% | 11.49% | 1.63% | 0.46% |
| 2026/09/07 | 22.78% | 7.15% | 2.16% | 4.74% | 9.28% | 0.79% | 4.61% | 16.8% | 2.87% | 1.64% |
| 2026/09/08 | 0.97% | 17.82% | 8.36% | 3.08% | 3.99% | 2.27% | 9.55% | 0.58% | 3.52% | 6.34% |
| 2026/09/09 | 32.27% | 7.92% | 4.38% | 2.56% | 3.43% | 1.88% | 3.12% | 0.95% | 5.12% | 4.62% |
| 2026/09/10 | 0.39% | 8.69% | 3.65% | 4.64% | 6.44% | 3.45% | 6.63% | 9.69% | 6% | 5.88% |
| 2026/09/11 | 13.97% | 7.46% | 2.43% | 1.42% | 4.99% | 2.5% | 3.57% | 18.69% | 4.3% | 2.35% |
| 2026/09/12 | 33.62% | 5.23% | 0.95% | 0.09% | 0.2% | 2.85% | 2.57% | 24.46% | 5.88% | 4.85% |
| 2026/09/13 | 0.19% | 10.14% | 2.79% | 3.57% | 3.3% | 3.5% | 6.5% | 30.06% | 8.77% | 0.75% |
| 2026/09/14 | 0.22% | 9.9% | 2.29% | 0.15% | 0.96% | 3.58% | 5.33% | 24.9% | 8.64% | 4.26% |
| 2026/09/15 | 38.56% | 5.63% | 1.04% | 3.19% | 6.82% | 0.5% | 2.92% | 9.77% | 3.13% | 0.94% |
| 2026/09/16 | 34.78% | 5.65% | 3.11% | 2.72% | 2.34% | 0.49% | 2.73% | 7.54% | 4.4% | 2.02% |
| 2026/09/17 | 0.34% | 5.14% | 5.05% | 5.5% | 4.58% | 0.89% | 6.64% | 16.93% | 5.31% | 2.25% |
| 2026/09/18 | 37.01% | 5.74% | 4.72% | 4.9% | 4.07% | 1.55% | 4.83% | 8.7% | 3.33% | 1.95% |
| 2026/09/19 | 35.24% | 4.43% | 3.31% | 0.04% | 4.41% | 0.94% | 3.82% | 11.69% | 2.53% | 9.18% |
| 2026/09/20 | 0.06% | 6.99% | 3.4% | 1.51% | 11.71% | 3.72% | 5.22% | 15.79% | 5.49% | 1.17% |
| 2026/09/21 | 32.81% | 5.8% | 4.34% | 4.32% | 2.47% | 3.6% | 3.41% | 8.31% | 5.06% | 1.78% |
| 2026/09/22 | 24.39% | 4.81% | 5.31% | 4.27% | 4.22% | 4.89% | 2.69% | 6.37% | 5.37% | 3.3% |
| 2026/09/23 | 34.6% | 4.67% | 3.52% | 3.43% | 0.09% | 4.06% | 1.48% | 4.41% | 5.03% | 2.92% |
| 2026/09/24 | 0.13% | 8.84% | 3.97% | 7.08% | 3.14% | 6.29% | 2.03% | 17.93% | 6.82% | 2.82% |
| 2026/09/25 | 27.45% | 6.83% | 2.86% | 1.09% | 0.71% | 2.63% | 2.6% | 17.88% | 5.73% | 2.22% |
| 2026/09/26 | 33.16% | 3.86% | 1.98% | 0.02% | 6.55% | 5.42% | 1.07% | 14.98% | 3.55% | 1.81% |
| 2026/09/27 | 0.09% | 9.51% | 2.77% | 0.03% | 8.09% | 3.78% | 3.07% | 11.76% | 4.83% | 3.03% |
| 2026/09/28 | 28.56% | 7.01% | 3.26% | 5.04% | 1.45% | 3.08% | 1.12% | 9.78% | 4.39% | 2.28% |
| 2026/09/29 | 40.26% | 5.71% | 1.97% | 1.33% | 3.86% | 3.18% | 1.88% | 5.85% | 2.71% | 1.88% |
| 2026/09/30 | 35.99% | 6.24% | 5.43% | 5.26% | 3.8% | 3.7% | 3.66% | 3.55% | 3.15% | 1.91% |
- ebay.co.uk
- ixl.com
- forbes.com
- kallidus.com
- 360learning.com
- zensai.com
- grow.google
- thoughtindustries.com
- coursera.org
- tts-group.co.uk
Copyright © Adthena. All rights reserved.
In September 2026, eBay.co.uk’s PPC spend fluctuated dramatically, peaking early and stabilizing mid-month. IXL.com maintained a steady, lower spend. Thoughtindustries.com saw significant mid-month spikes, while Coursera.org remained consistent.
Competitor Count for UK Education & Training Ed Tech
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 89 |
| 2026/09/02 | 90 |
| 2026/09/03 | 93 |
| 2026/09/04 | 85 |
| 2026/09/05 | 92 |
| 2026/09/06 | 92 |
| 2026/09/07 | 96 |
| 2026/09/08 | 91 |
| 2026/09/09 | 95 |
| 2026/09/10 | 98 |
| 2026/09/11 | 91 |
| 2026/09/12 | 94 |
| 2026/09/13 | 83 |
| 2026/09/14 | 76 |
| 2026/09/15 | 77 |
| 2026/09/16 | 84 |
| 2026/09/17 | 89 |
| 2026/09/18 | 90 |
| 2026/09/19 | 89 |
| 2026/09/20 | 87 |
| 2026/09/21 | 94 |
| 2026/09/22 | 94 |
| 2026/09/23 | 98 |
| 2026/09/24 | 100 |
| 2026/09/25 | 106 |
| 2026/09/26 | 92 |
| 2026/09/27 | 93 |
| 2026/09/28 | 93 |
| 2026/09/29 | 91 |
| 2026/09/30 | 101 |
Copyright © Adthena. All rights reserved.
September saw a dynamic shift in distinct advertisers, starting at 89 and peaking at 106 on the 25th. The month concluded with a strong presence of 101 advertisers.
