Share of Clicks for top 10 UK Education & Training Ed Tech brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| ixl.com | 58.31 |
| mathletics.com | 17 |
| ebay.co.uk | 7.83 |
| mathscity.co.uk | 1.44 |
| nationalnumeracy.org.uk | 1.41 |
| stem.org.uk | 1.3 |
| tts-group.co.uk | 1.21 |
| adaptedmind.com | 0.89 |
| viking-direct.co.uk | 0.85 |
| numberchampions.org.uk | 0.73 |
| others | 9.03 |
- ixl.com - 58.31%
- mathletics.com - 17%
- ebay.co.uk - 7.83%
- mathscity.co.uk - 1.44%
- nationalnumeracy.org.uk - 1.41%
- stem.org.uk - 1.3%
- tts-group.co.uk - 1.21%
- adaptedmind.com - 0.89%
- viking-direct.co.uk - 0.85%
- numberchampions.org.uk - 0.73%
- others - 9.03%
Copyright © Adthena. All rights reserved.
In the education sector’s PPC landscape, ixl.com dominates with 58.31% click share, followed by mathletics.com at 17%. eBay.co.uk holds 7.83%, while ‘others’ collectively capture 9.03%.
Share of Spend for the top 10 UK Education & Training Ed Tech brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | ixl.com | zensai.com | nationalnumeracy.org.uk | kallidus.com | absorblms.com | sanalabs.com | go1.com | mathletics.com | getsmarter.com | ebay.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 11.04% | 5.06% | 3.34% | 0.87% | 2.75% | 4.98% | 0% | 12.28% | 3.81% | 20.21% |
| 2026/04/02 | 7.56% | 7.64% | 9.14% | 2.51% | 1.91% | 1.3% | 4.73% | 6.66% | 2.74% | 5.69% |
| 2026/04/03 | 7.47% | 8.17% | 5.16% | 2.13% | 1.61% | 6.02% | 2.05% | 3.25% | 2.39% | 17.84% |
| 2026/04/04 | 10.4% | 14.13% | 0% | 0% | 3.25% | 3.11% | 5.15% | 3.98% | 3.86% | 18.66% |
| 2026/04/05 | 8.89% | 13.04% | 6.58% | 0% | 1.69% | 2.33% | 5.94% | 3.42% | 4.02% | 13.77% |
| 2026/04/06 | 6.75% | 5.65% | 4.69% | 3.93% | 4.44% | 2.42% | 6.9% | 12.64% | 3.6% | 11.75% |
| 2026/04/07 | 9.9% | 4.71% | 5.85% | 3.79% | 4.4% | 4.52% | 0% | 3.81% | 4.35% | 12.14% |
| 2026/04/08 | 10.49% | 3.16% | 0.16% | 5.83% | 2.09% | 4.73% | 2.07% | 11.72% | 3.11% | 6.68% |
| 2026/04/09 | 9.18% | 3% | 0.17% | 5.15% | 2.67% | 2.68% | 8.57% | 3.99% | 3.1% | 6.47% |
| 2026/04/10 | 12.51% | 6.33% | 0.18% | 5.54% | 0.74% | 2.79% | 5.42% | 6.7% | 3.35% | 14.81% |
| 2026/04/11 | 9.23% | 8.44% | 0.17% | 0% | 2.46% | 5.42% | 2.71% | 2.34% | 4.38% | 7.53% |
| 2026/04/12 | 9.49% | 14.7% | 0% | 0% | 3.8% | 6.42% | 1.67% | 7.78% | 2.56% | 6.25% |
| 2026/04/13 | 7.94% | 10.68% | 3.19% | 7.59% | 2.66% | 7.91% | 0.41% | 13.19% | 4.18% | 0.04% |
| 2026/04/14 | 6.4% | 3.18% | 2.93% | 7.41% | 6.32% | 7.94% | 2.6% | 14.94% | 3.12% | 3.33% |
| 2026/04/15 | 11.01% | 1.54% | 0.08% | 6.1% | 5.37% | 8.01% | 3.11% | 6.31% | 2.63% | 10.43% |
| 2026/04/16 | 8.11% | 4.44% | 6.13% | 4.4% | 5.34% | 5.21% | 2.98% | 4.74% | 3% | 9.86% |
| 2026/04/17 | 8% | 7.24% | 2.79% | 2.11% | 7.34% | 6.26% | 3.66% | 6.88% | 4.04% | 16.61% |
| 2026/04/18 | 9.8% | 8.82% | 5.76% | 0% | 3.77% | 4.68% | 0.01% | 7.59% | 4.32% | 12.5% |
| 2026/04/19 | 8.9% | 8.85% | 0.07% | 0% | 5.73% | 7.04% | 1.48% | 8.93% | 5.02% | 3.26% |
| 2026/04/20 | 8.79% | 2.99% | 10.36% | 3.3% | 6.33% | 3.1% | 5.54% | 12.96% | 3.85% | 8.39% |
| 2026/04/21 | 10.54% | 0.92% | 3.41% | 2.93% | 2.44% | 8.52% | 12.01% | 8.66% | 4.04% | 10.99% |
| 2026/04/22 | 8.53% | 6.35% | 6.76% | 7.53% | 4.78% | 9.92% | 4.24% | 4.29% | 4% | 4.42% |
| 2026/04/23 | 10.65% | 7.13% | 6.08% | 7.89% | 8.38% | 5.51% | 1.64% | 9.75% | 4.45% | 0.4% |
| 2026/04/24 | 7.94% | 4.59% | 4.62% | 11.42% | 6.76% | 6.58% | 1.78% | 9.54% | 4.22% | 0.48% |
| 2026/04/25 | 10.88% | 8.52% | 0.07% | 0% | 2.55% | 9.22% | 6.56% | 5.86% | 4.7% | 0.19% |
| 2026/04/26 | 8.62% | 8.95% | 6.45% | 0% | 6.56% | 10.04% | 4.88% | 4.32% | 4.02% | 0.23% |
| 2026/04/27 | 11.86% | 3.05% | 0.36% | 14.33% | 4.52% | 4.58% | 4.32% | 9.04% | 4.58% | 0.28% |
| 2026/04/28 | 7.59% | 8.74% | 0% | 6.45% | 2.88% | 9.58% | 3.96% | 6.78% | 4.75% | 0.29% |
| 2026/04/29 | 9.83% | 5.66% | 0.29% | 8.53% | 6.74% | 11.41% | 0% | 8.86% | 5.09% | 0.36% |
| 2026/04/30 | 13.54% | 8.56% | 7.66% | 6.53% | 6.25% | 5.92% | 3.41% | 2.57% | 2.53% | 0.26% |
- ixl.com
- zensai.com
- nationalnumeracy.org.uk
- kallidus.com
- absorblms.com
- sanalabs.com
- go1.com
- mathletics.com
- getsmarter.com
- ebay.co.uk
Copyright © Adthena. All rights reserved.
April saw ixl.com lead with fluctuating spend, peaking at 13.54%. Zensai.com had a strong start but dipped mid-month. Nationalnumeracy.org.uk showed sporadic activity, while kallidus.com surged late. Ebay.co.uk’s spend plummeted, ending at 0.26%.
Competitor Count for UK Education & Training Ed Tech
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 69 |
| 2026/04/02 | 80 |
| 2026/04/03 | 72 |
| 2026/04/04 | 78 |
| 2026/04/05 | 79 |
| 2026/04/06 | 88 |
| 2026/04/07 | 82 |
| 2026/04/08 | 81 |
| 2026/04/09 | 77 |
| 2026/04/10 | 75 |
| 2026/04/11 | 77 |
| 2026/04/12 | 87 |
| 2026/04/13 | 93 |
| 2026/04/14 | 99 |
| 2026/04/15 | 97 |
| 2026/04/16 | 90 |
| 2026/04/17 | 93 |
| 2026/04/18 | 111 |
| 2026/04/19 | 96 |
| 2026/04/20 | 102 |
| 2026/04/21 | 94 |
| 2026/04/22 | 96 |
| 2026/04/23 | 101 |
| 2026/04/24 | 97 |
| 2026/04/25 | 96 |
| 2026/04/26 | 95 |
| 2026/04/27 | 100 |
| 2026/04/28 | 92 |
| 2026/04/29 | 82 |
| 2026/04/30 | 90 |
Copyright © Adthena. All rights reserved.
April saw a dynamic rise in distinct advertisers, starting at 69 and peaking at 111 mid-month. The month concluded with a stable count of 90, reflecting a competitive landscape.
