UK Education & Training Early Education - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
ebay.co.uk	14.33
childcare.co.uk	9.74
fennies.com	8.09
busybeeschildcare.co.uk	7.74
openstudycollege.com	6.16
learndirect.com	5.8
theoldstationnursery.co.uk	4.21
brighthorizons.co.uk	2.22
capitalccg.ac.uk	2.2
brightoncollegeprepkensington.co.uk	1.75
others	37.76

In the education PPC landscape, eBay leads with 14.33% click share, followed by Childcare.co.uk at 9.74%. ‘Others’ collectively dominate with 37.76%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	busybeeschildcare.co.uk	childcare.co.uk	rgsw.org.uk	brighthorizons.co.uk	theoldstationnursery.co.uk	ebay.co.uk	fennies.com	learndirect.com	openstudycollege.com	capitalccg.ac.uk
2025/04/01	0.67%	0%	0%	0.18%	0%	6.45%	0.22%	9.38%	8.39%	3.84%
2025/04/02	0%	0%	0%	0%	0.25%	17.55%	0%	9.33%	5.08%	3.97%
2025/04/03	2.15%	0.58%	0%	0%	0.83%	1.42%	0.49%	17.56%	10.54%	3.55%
2025/04/04	10.78%	23.62%	0%	0%	0.23%	1.97%	10.4%	12.32%	5.09%	3.68%
2025/04/05	0%	0%	0%	0%	0%	0%	0%	16.97%	17.94%	11.74%
2025/04/06	0%	0%	0%	0%	0%	0%	0%	12.92%	24.67%	5.97%
2025/04/07	0%	0%	0%	0%	0%	0%	0%	21.27%	26%	11.08%
2025/04/08	3.79%	16.74%	0%	4.07%	8.54%	5.7%	10.4%	4.41%	3.14%	2.56%
2025/04/09	19.19%	14.53%	0%	0%	0%	10.34%	11.18%	5.95%	5.12%	2.52%
2025/04/10	0.19%	22.76%	0%	7.24%	0%	9.85%	19.34%	5.48%	3.83%	2.56%
2025/04/11	1.31%	0%	0%	0%	0.9%	35.51%	0.27%	15.02%	7.95%	4.65%
2025/04/12	0.23%	0%	0%	0%	0%	0%	0%	16.9%	19.13%	6.82%
2025/04/13	0%	0%	0%	0%	0%	0.74%	0%	11.99%	22.34%	10.64%
2025/04/14	0.23%	0%	0%	0%	0%	0%	0.17%	28.43%	19.85%	8.49%
2025/04/15	21.81%	4.54%	0%	0%	13.91%	14.76%	9.1%	4.26%	4.99%	1.23%
2025/04/16	24.48%	10.42%	0%	20.14%	4.63%	2.22%	4.72%	5.29%	3.52%	1.24%
2025/04/17	0%	0%	0%	0%	32.94%	3.05%	14.01%	7.1%	8.17%	2.83%
2025/04/18	0%	0%	0%	0%	0%	7.6%	35.04%	5.89%	10.86%	3.12%
2025/04/19	0%	0%	0%	0%	0%	0%	0%	15.04%	22.66%	6.54%
2025/04/20	0%	0%	0%	0%	0%	0%	0%	14.02%	24.34%	8.38%
2025/04/21	0%	0%	0%	0%	0%	0%	0%	15.13%	28%	13.86%
2025/04/22	6.86%	15.93%	0%	0%	0.14%	10.59%	12.32%	5.45%	5.7%	0.85%
2025/04/23	7.35%	17.65%	0%	0.13%	8.24%	2.82%	23.83%	6.7%	4.15%	2.18%
2025/04/24	0.25%	15.69%	0%	0.14%	0%	23.84%	21.11%	5.74%	3.29%	1.43%
2025/04/25	0.98%	22.26%	0.53%	4.2%	0.59%	13.54%	9.19%	6.3%	5.13%	1.68%
2025/04/26	0%	11.61%	0%	0%	0%	10.24%	14.41%	3.86%	5.86%	1.6%
2025/04/27	15.93%	7.93%	6.79%	0%	0%	9.18%	11.55%	2.56%	6.19%	2.11%
2025/04/28	6.44%	3.71%	9.76%	0%	3.81%	21.18%	3.15%	3.65%	7.9%	1.17%
2025/04/29	13.24%	8.88%	3%	0%	11.18%	11.63%	3.27%	5.82%	5.71%	1.13%
2025/04/30	22.92%	14.8%	8.96%	7.94%	5.39%	5.09%	4.94%	4.58%	3.74%	0.43%

April saw dynamic shifts in PPC spend. Busybeeschildcare.co.uk peaked at 24.48% on April 16, while childcare.co.uk reached 23.62% on April 4. By month’s end, busybeeschildcare.co.uk led with 22.92%.

Market Exposure

Competitor Count for UK Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	80
2025/04/02	70
2025/04/03	58
2025/04/04	62
2025/04/05	50
2025/04/06	55
2025/04/07	45
2025/04/08	78
2025/04/09	57
2025/04/10	64
2025/04/11	54
2025/04/12	53
2025/04/13	51
2025/04/14	55
2025/04/15	63
2025/04/16	64
2025/04/17	62
2025/04/18	47
2025/04/19	53
2025/04/20	51
2025/04/21	40
2025/04/22	64
2025/04/23	64
2025/04/24	67
2025/04/25	67
2025/04/26	68
2025/04/27	72
2025/04/28	74
2025/04/29	71
2025/04/30	77

April began with 80 advertisers, dipping to 40 mid-month. A recovery followed, ending at 77. The month showcased volatility but concluded with a strong resurgence.

Campaign Efficiency

Market Loss & Market Gains for UK Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
ebay.co.uk	4.15%
rgsw.org.uk	3.19%
kidoschools.com	2.15%
redbubble.com	2.11%
cloudlearn.co.uk	1.83%
childcare.co.uk	-1.66%
learndirect.com	-2.09%
brighthorizons.co.uk	-2.46%
scottishbooktrust.com	-3.01%
brightoncollegeprepkensington.co.uk	-3.4%

Ebay.co.uk surged with a 4.15% click share increase, while brightoncollegeprepkensington.co.uk dropped by 3.4%.

Campaign Efficiency

UK Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	busybeeschildcare.co.uk	rgsw.org.uk	childcare.co.uk	ebay.co.uk	brighthorizons.co.uk	theoldstationnursery.co.uk	fennies.com	learndirect.com	openstudycollege.com	capitalccg.ac.uk
2025/04/01	0.54%	0%	0%	6.44%	0.17%	0%	0.33%	8.44%	6.48%	3.61%
2025/04/02	0%	0%	0%	18.59%	0%	0.18%	0%	7.25%	3.84%	3.14%
2025/04/03	1.72%	0%	0.51%	4.59%	0%	0.55%	0.55%	15.45%	8.83%	3.23%
2025/04/04	11.21%	0%	20.86%	5.11%	0%	0.18%	10.61%	11.02%	4.52%	3.19%
2025/04/05	0%	0%	0%	0%	0%	0%	0%	11.57%	11.44%	8.09%
2025/04/06	0%	0%	0%	0%	0%	0%	0%	11.59%	19.92%	5.58%
2025/04/07	0%	0%	0%	0%	0%	0%	0%	18.75%	24.69%	11.1%
2025/04/08	3.75%	0%	14.58%	7.64%	3.63%	7.26%	11.02%	4.1%	2.68%	2.22%
2025/04/09	17.36%	0%	11.33%	13.72%	0%	0%	11.43%	5.46%	4.48%	2.16%
2025/04/10	0.2%	0%	18.54%	11.82%	6.18%	0%	18.85%	4.98%	3.5%	2.06%
2025/04/11	0.98%	0%	0%	38.78%	0%	0.61%	0.38%	12.97%	6.71%	3.35%
2025/04/12	0.25%	0%	0%	0%	0%	0%	0%	15.42%	16.89%	5.94%
2025/04/13	0%	0%	0%	2.44%	0%	0%	0%	10.55%	19.82%	9.63%
2025/04/14	0.3%	0%	0%	0%	0%	0%	0.16%	32.19%	16.54%	8.95%
2025/04/15	21.85%	0%	4.48%	17.05%	0%	13.22%	8.68%	4.17%	3.93%	1.12%
2025/04/16	19.93%	0%	9.97%	3.25%	19.93%	4.98%	5.15%	5.27%	3.23%	1.09%
2025/04/17	0%	0%	0%	9.51%	0%	32.73%	13.16%	5.74%	6.64%	2.21%
2025/04/18	0%	0%	0%	20.01%	0%	0%	27.88%	5.32%	9.07%	2.94%
2025/04/19	0%	0%	0%	0%	0%	0%	0%	13.65%	17.71%	6.22%
2025/04/20	0%	0%	0%	0%	0%	0%	0%	13.82%	21.41%	8.49%
2025/04/21	0%	0%	0%	0%	0%	0%	0%	16.41%	26.1%	13.61%
2025/04/22	6.9%	0%	13.36%	14.45%	0%	0.12%	13.36%	5.08%	4.79%	0.84%
2025/04/23	8.44%	0%	15.41%	4.9%	0.14%	7.71%	23.25%	6.25%	3.39%	1.96%
2025/04/24	0.2%	0%	13.35%	33.07%	0.13%	0%	18.2%	4.97%	2.51%	1.11%
2025/04/25	0.89%	0.45%	18.16%	20.3%	4.54%	0.45%	9.08%	5.24%	4.06%	1.4%
2025/04/26	0%	0%	9.06%	18.08%	0%	0%	13.59%	3.62%	4.81%	1.4%
2025/04/27	14.13%	7.07%	3.53%	12.56%	0%	0%	10.6%	2.32%	5.18%	1.82%
2025/04/28	6.39%	9.59%	3.2%	24.31%	0%	3.2%	3.2%	3.4%	6.06%	1.09%
2025/04/29	12.44%	9%	6%	14.6%	0%	9.3%	3.16%	5.14%	4.08%	0.84%
2025/04/30	21.54%	11.96%	9.48%	9.3%	7.36%	4.77%	4.71%	4.29%	3%	0.36%

April saw dynamic shifts in PPC impressions. Busybeeschildcare.co.uk peaked at 21.85% on April 15, while ebay.co.uk surged to 38.78% on April 11. By month’s end, busybeeschildcare.co.uk led with 21.54%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
A Level courses https://www.capitalccg.ac.uk › a-levels
A Levels — A Level centres in Islington (Angel) and King's Cross. Great transport links. One of the widest range of choices in London, with 35 subjects. Open Days.
2
A Level Maths https://www.cloudlearn.co.uk › a-level-courses › maths
Was £499, Now Only £399 — Excel in Your Exams with CloudLearn. Online A-Levels for Adults, Homeschoolers & Resitters
3
Master A-Level Maths Online https://edu.learndirect.com › a-level-courses › maths
Enrol Online Today For £9.99 — Learndirect, Inspiring People To Realise Their Potential Through Online Courses. Register Now In Our Online Advanced A Level Maths Course.
4
Retaking Maths GCSE For Adults https://www.openstudycollege.com › courses › gcse-maths
Enrol From £10.20/pm — Our GCSE courses are perfect for learners who need flexibility around their commitments. Study GCSE Maths online from £10.20/pm and gain a Level 2...
5
A*-A Exam Success Guaranteed | No Need for Textbooks/Tutors https://www.uplearn.co.uk › a_level › maths
Interactive videos, quizzes and past papers to help Improve Maths grades. Tutoring...

In the competitive landscape of A-Level education, Capital CCG stands out with its extensive subject offerings and strategic locations in London. Meanwhile, CloudLearn and Learndirect entice with discounted online courses, appealing to adults and resitters. Open Study College and UpLearn focus on flexibility and guaranteed success, respectively, catering to diverse learner needs.

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UK Education & Training Early Education - PPC Market Share Analysis April 2025

Share of Clicks for top 10 UK Education & Training Early Education brands

Share of Spend for the top 10 UK Education & Training Early Education brands

Competitor Count for UK Education & Training Early Education

Market Loss & Market Gains for UK Education & Training Early Education

UK Education & Training Early Education Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Early Education

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena