Why is the AUS Education & Training Early Education March 2026 Report useful and how should I use it?

Why is the AUS Education & Training Early Education March 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Education & Training Early Education March 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Education & Training Early Education March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Education & Training Early Education March 2026 Report?

The AUS Education & Training Early Education March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Early Education March 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Education & Training Early Education March 2026 Report for?

The AUS Education & Training Early Education March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Education & Training Early Education - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Early Education AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	23.7272375048
	76.2727624952

23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	61
	39

61%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	26%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	2%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
itac.edu.au	11.36
open.edu.au	10.98
foundationeducation.edu.au	10.66
swinburneonline.edu.au	7.92
opencolleges.edu.au	4.61
macquarie.nsw.edu.au	2.8
sageeducation.edu.au	2.8
goodstart.org.au	2.37
guardian.edu.au	2.21
actac.com.au	2.17
others	42.12

itac.edu.au - 11.36%
open.edu.au - 10.98%
foundationeducation.edu.au - 10.66%
swinburneonline.edu.au - 7.92%
opencolleges.edu.au - 4.61%
macquarie.nsw.edu.au - 2.8%
sageeducation.edu.au - 2.8%
goodstart.org.au - 2.37%
guardian.edu.au - 2.21%
actac.com.au - 2.17%
others - 42.12%

In the education PPC landscape, ‘others’ dominate with 42.12% click share, while ‘itac.edu.au’ leads individual domains at 11.36%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	foundationeducation.edu.au	itac.edu.au	swinburneonline.edu.au	open.edu.au	opencolleges.edu.au	sageeducation.edu.au	macquarie.nsw.edu.au	actac.com.au	guardian.edu.au	acu.edu.au
2026/02/01	14.28%	15.35%	10.07%	15.66%	2.32%	2.91%	3.39%	3.67%	0.29%	4.13%
2026/02/02	6.56%	16.62%	8.44%	17.94%	5.4%	3.68%	4.95%	2.03%	1.17%	3.29%
2026/02/03	0.57%	12.85%	9.99%	15.55%	7.15%	4.3%	4.28%	2.88%	3.07%	4.02%
2026/02/04	10.42%	14.68%	8.81%	8.98%	6.05%	3.77%	1.77%	5.56%	5.09%	1.81%
2026/02/05	10.34%	14.35%	13.09%	13.17%	6.15%	3.63%	3.67%	3.5%	1.43%	1.41%
2026/02/06	10.55%	14.51%	12.46%	12.81%	5.39%	4.54%	3.23%	4.1%	1.76%	1.2%
2026/02/07	13.32%	16.68%	9.9%	13.71%	2.91%	2.7%	3.35%	2.13%	1.11%	3.01%
2026/02/08	14.57%	16.29%	6.38%	12.91%	2.15%	2.88%	3.74%	1.29%	3.15%	3.16%
2026/02/09	9.41%	18.59%	6.03%	8.64%	5.69%	3.97%	3.66%	2.4%	1.85%	1.97%
2026/02/10	12.03%	15.63%	6.86%	9.69%	4.97%	3.85%	4.78%	3.05%	1.1%	0.63%
2026/02/11	10.68%	17.91%	9.28%	9.32%	4.43%	3.84%	4.78%	3.06%	2%	0.86%
2026/02/12	11.25%	19.23%	11.16%	13.91%	4.15%	4.25%	2.26%	3.14%	0.84%	0.84%
2026/02/13	10.49%	14.42%	12.38%	12.73%	5.36%	4.51%	3.21%	4.07%	1.75%	1.19%
2026/02/14	13.17%	16.48%	9.78%	13.55%	2.88%	2.67%	3.31%	2.1%	1.1%	2.97%
2026/02/15	14.4%	16.1%	6.31%	12.76%	2.12%	2.85%	3.7%	1.27%	3.12%	3.46%
2026/02/16	9.4%	18.56%	6.02%	8.63%	5.68%	3.96%	3.65%	2.4%	1.85%	1.97%
2026/02/17	9.16%	14.34%	9%	16.21%	5.36%	2.82%	2.31%	4.27%	1.02%	0.22%
2026/02/18	11.57%	19.6%	9.01%	14.28%	4.76%	2.52%	5.1%	3.36%	1.43%	0.16%
2026/02/19	15.53%	14.51%	9.84%	11.05%	7.55%	5.16%	2.46%	1.18%	1.97%	0.48%
2026/02/20	0.93%	20.76%	12.55%	17.33%	5.96%	3.23%	3.35%	2.13%	1.17%	0.09%
2026/02/21	0.77%	20.32%	9.13%	16.34%	7.12%	4.95%	3.12%	2.51%	2.65%	0.18%
2026/02/22	0.55%	18.35%	9.76%	14.36%	7.78%	4.32%	5.68%	2.54%	1.44%	0.99%
2026/02/23	13.38%	15.5%	10.78%	7.11%	9.33%	3.34%	2%	0.79%	2.58%	0.48%
2026/02/24	13.92%	16.38%	12.73%	9.26%	3.6%	2.41%	0.82%	5.28%	1.13%	1.76%
2026/02/25	15.82%	17.15%	8.38%	9.26%	3.21%	3.25%	4.23%	4.57%	1.72%	0.25%
2026/02/26	19.51%	17.7%	10.57%	7.58%	4.67%	2.31%	2.36%	2.97%	2.64%	0.6%
2026/02/27	19.36%	18.08%	7.6%	8.18%	5.57%	2.26%	2.4%	1.95%	3.1%	0.23%
2026/02/28	21.19%	14.73%	11.81%	8.6%	4.79%	2.43%	2.15%	1.01%	0.22%	0.2%

foundationeducation.edu.au
itac.edu.au
swinburneonline.edu.au
open.edu.au
opencolleges.edu.au
sageeducation.edu.au
macquarie.nsw.edu.au
actac.com.au
guardian.edu.au
acu.edu.au

In February 2026, Foundation Education’s PPC spend share fluctuated, peaking at 21.19% on the 28th. ITAC maintained a steady presence, while Swinburne Online saw varied performance. Open.edu.au and Open Colleges experienced ups and downs, with Open.edu.au peaking early. Sage Education and Macquarie had modest shares, while ACTAC and Guardian showed sporadic activity. ACU’s share was minimal, ending the month at 0.20%.

Market Exposure

Competitor Count for AUS Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	139
2026/02/02	147
2026/02/03	158
2026/02/04	143
2026/02/05	148
2026/02/06	150
2026/02/07	151
2026/02/08	150
2026/02/09	149
2026/02/10	151
2026/02/11	146
2026/02/12	148
2026/02/13	150
2026/02/14	151
2026/02/15	150
2026/02/16	149
2026/02/17	139
2026/02/18	137
2026/02/19	145
2026/02/20	128
2026/02/21	130
2026/02/22	134
2026/02/23	140
2026/02/24	139
2026/02/25	142
2026/02/26	140
2026/02/27	138
2026/02/28	141

February saw a dynamic shift in distinct advertisers, starting at 139 and peaking at 158. Mid-month stability was followed by a decline, ending at 141.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
foundationeducation.edu.au	1.86%
oac.edu.au	0.84%
itac.edu.au	0.76%
nido.edu.au	0.72%
busybees.edu.au	0.66%
westernsydney.edu.au	-0.6%
ikon.edu.au	-0.64%
southperthearlylearningschool.com.au	-0.81%
acu.edu.au	-0.94%
open.edu.au	-1.53%

Foundationeducation.edu.au surged with a 1.86 increase, while open.edu.au dropped by 1.53.

Campaign Efficiency

AUS Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	foundationeducation.edu.au	itac.edu.au	swinburneonline.edu.au	open.edu.au	opencolleges.edu.au	oac.edu.au	sageeducation.edu.au	macquarie.nsw.edu.au	actac.com.au	guardian.edu.au
2026/02/01	17.26%	10.39%	7.92%	16.04%	1.56%	0.05%	1.9%	2.25%	2.21%	0.72%
2026/02/02	6.18%	13.65%	7.17%	16.34%	4.05%	0.87%	2.89%	3.65%	1.58%	1.55%
2026/02/03	0.69%	9.61%	8.55%	13.98%	5.76%	0.06%	3.33%	3.16%	2.34%	4.32%
2026/02/04	13%	11.23%	6.75%	7.14%	6.23%	0.67%	2.47%	1.3%	4.33%	5.33%
2026/02/05	15.67%	10.93%	10.6%	11.76%	5.83%	2.44%	2.47%	2.74%	2.21%	2.31%
2026/02/06	11.58%	11.87%	10.35%	11.26%	5.84%	2.9%	3.1%	2.36%	2.89%	2.25%
2026/02/07	15.57%	11.39%	8.37%	11.51%	6.77%	0.59%	1.82%	2.25%	1.55%	1.64%
2026/02/08	14.23%	13.47%	5.16%	12.07%	1.69%	1.73%	1.99%	2.55%	1.01%	4.29%
2026/02/09	12.66%	14.43%	4.82%	7.49%	4.42%	2.55%	2.6%	2.68%	1.84%	2.45%
2026/02/10	12.71%	11.35%	5.04%	11.36%	5.77%	3.21%	2.42%	3.37%	2.01%	0.82%
2026/02/11	11.19%	14.44%	8.08%	8.28%	5.03%	1.53%	2.89%	3.73%	2.17%	2.31%
2026/02/12	12.14%	14.44%	9.13%	12.32%	2.79%	1.37%	2.76%	1.59%	2.15%	0.79%
2026/02/13	11.58%	11.87%	10.35%	11.26%	5.84%	2.9%	3.1%	2.36%	2.89%	2.25%
2026/02/14	15.57%	11.39%	8.37%	11.51%	6.77%	0.59%	1.82%	2.25%	1.55%	1.64%
2026/02/15	14.23%	13.47%	5.16%	12.07%	1.69%	1.73%	1.99%	2.55%	1.01%	4.29%
2026/02/16	12.66%	14.43%	4.82%	7.49%	4.42%	2.55%	2.6%	2.68%	1.84%	2.45%
2026/02/17	8.05%	11.1%	7.69%	20.41%	5%	2.55%	1.71%	1.84%	3.01%	1.18%
2026/02/18	12.06%	14.28%	7.23%	12.52%	6.17%	2.02%	1.6%	3.32%	2.37%	1.58%
2026/02/19	17.74%	10.35%	7.77%	9.58%	9.78%	2.08%	3.2%	1.49%	0.91%	2.87%
2026/02/20	0.88%	14.7%	10.17%	14.65%	7.29%	5.49%	2.4%	2.57%	1.63%	2%
2026/02/21	0.79%	17.5%	7.16%	15.35%	6.83%	0.07%	3.72%	2.31%	1.88%	3.78%
2026/02/22	0.56%	14.4%	7.67%	13.05%	6.46%	2.2%	3.21%	6.96%	1.86%	2.02%
2026/02/23	15.83%	12.22%	8.79%	6.24%	10.12%	2.38%	2.2%	1.59%	0.58%	2.74%
2026/02/24	18.44%	11.2%	9.59%	7.42%	3.02%	2.89%	1.73%	0.63%	3.74%	1.68%
2026/02/25	16.84%	12.81%	6.63%	7.58%	2.09%	3.89%	2.38%	3.17%	3.26%	2.32%
2026/02/26	19.05%	14.42%	8.45%	6.41%	5.47%	5.17%	1.62%	1.96%	2.26%	2.98%
2026/02/27	22.56%	12.08%	5.51%	6.27%	8.15%	2.91%	1.27%	1.55%	1.66%	3.26%
2026/02/28	25.15%	10.36%	9.22%	6.71%	3.37%	2.08%	1.7%	1.53%	0.86%	0.45%

foundationeducation.edu.au
itac.edu.au
swinburneonline.edu.au
open.edu.au
opencolleges.edu.au
oac.edu.au
sageeducation.edu.au
macquarie.nsw.edu.au
actac.com.au
guardian.edu.au

Foundationeducation.edu.au started February strong, dipped mid-month, then surged to finish at 25.15%. Itac.edu.au maintained a steady presence, peaking at 17.5%. Swinburneonline.edu.au fluctuated, ending at 9.22%. Open.edu.au saw highs early, closing at 6.71%. Opencolleges.edu.au had a varied month, peaking at 10.12%. Oac.edu.au remained low, ending at 2.08%. Sageeducation.edu.au showed minor fluctuations, closing at 1.7%. Macquarie.nsw.edu.au had a mixed month, finishing at 1.53%. Actac.com.au saw ups and downs, ending at 0.86%. Guardian.edu.au fluctuated, closing at 0.45%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Early Education - Last month

1
CHC30121 Certificate III in Early Childhood Education and Care https://www.actac.com.au
Study CHC30121 Certificate III in Early Childhood Education online and become a childcare worker or educator, nationally recognised Australia-wide
2
CHC30121 Certificate III in Early Childhood Education Online | FE https://www.foundationeducation.edu.au
Study Cert III in Early Childhood Education and Care to become a childcare assistant. Progress your career with a Diploma of Early Childhood Education and Care.
3
Uni Credits While in School | Get a Head Start on University https://www.griffith.edu.au › uni › headstart
Fast track your future with Griffith Head Start. Skip the queue, start uni early. Unlock your potential with Head Start for valuable skills and knowledge in high school. Industry Connections. Hundreds of Scholarships. Innovative Learning. Top 2% Worldwide. Degree programs: Bridging Programs, Tertiary Preparation.
4
Cert III in Early Childhood | Study Online in 6 Months https://www.itac.edu.au › early-childhood › certificate-iii
Study Cert III Early Childhood Education online with trainer support. Finish in 6 months. Get your Certificate III in Early Childhood Education and Care. Flexible study, no exams. Accelerated Learning.
5
Single Subject Study Credit | 1000s of Courses in One Place https://www.open.edu.au › online › courses
Explore 1000s of online courses from leading AU unis, & find the best fit for your goals. Try our course matching quiz to help you narrow down your study options. Ongoing Support. Personalised Advice. HECS & FEE-HELP Options.

In the competitive landscape of early education PPC ads, themes of flexibility and career advancement shine. ACTAC and Foundation Education emphasize online study for childcare careers, while Griffith University offers a head start with uni credits. ITAC highlights accelerated learning, and Open University promotes diverse course options.

Frequently Asked Questions

Why is the AUS Education & Training Early Education March 2026 Report useful and how should I use it?

Why is the AUS Education & Training Early Education March 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Education & Training Early Education March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Education & Training Early Education March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Education & Training Early Education March 2026 Report?

The AUS Education & Training Early Education March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Early Education March 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Education & Training Early Education March 2026 Report for?

The AUS Education & Training Early Education March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Education & Training Early Education - PPC Market Share Analysis March 2026