Why is the AUS Education & Training Early Education July 2026 Report useful and how should I use it?

Why is the AUS Education & Training Early Education July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Education & Training Early Education July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Education & Training Early Education July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Education & Training Early Education July 2026 Report?

The AUS Education & Training Early Education July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Early Education July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Education & Training Early Education July 2026 Report for?

The AUS Education & Training Early Education July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Education & Training Early Education - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Early Education AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	44.2198276863
	55.7801723137

44%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	65
	35

65%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	17%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	5%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
itac.edu.au	16.75
open.edu.au	13.12
opencolleges.edu.au	8.05
teachersuperstore.com.au	6.78
foundationeducation.edu.au	5.53
swinburneonline.edu.au	3.7
macquarie.nsw.edu.au	3.62
vu.edu.au	2.99
readingeggsshop.com.au	2.56
actac.com.au	2.02
others	34.88

itac.edu.au - 16.75%
open.edu.au - 13.12%
opencolleges.edu.au - 8.05%
teachersuperstore.com.au - 6.78%
foundationeducation.edu.au - 5.53%
swinburneonline.edu.au - 3.7%
macquarie.nsw.edu.au - 3.62%
vu.edu.au - 2.99%
readingeggsshop.com.au - 2.56%
actac.com.au - 2.02%
others - 34.88%

In the education PPC landscape, ‘itac.edu.au’ leads with 16.75% click share, followed by ‘open.edu.au’ at 13.12%. ‘Others’ collectively hold a significant 34.88%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	itac.edu.au	open.edu.au	opencolleges.edu.au	foundationeducation.edu.au	swinburneonline.edu.au	macquarie.nsw.edu.au	aipc.net.au	sageeducation.edu.au	actac.com.au	vu.edu.au
2026/07/01	25.41%	9.55%	5.51%	2.49%	5.66%	3.44%	4.68%	4.38%	4.98%	4.81%
2026/07/02	22.73%	12.96%	11.77%	2.08%	3.88%	2.29%	2.96%	3.26%	7.15%	4.39%
2026/07/03	28.04%	9.89%	10.75%	2.12%	8.65%	4.45%	2.38%	1.65%	2.76%	2.19%
2026/07/04	21.44%	10.61%	14.02%	2.81%	7.71%	5.9%	1.42%	1.16%	2.02%	3.75%
2026/07/05	18.73%	8.95%	12.2%	3.37%	9.93%	6.35%	1.05%	1.42%	2.73%	2.42%
2026/07/06	25.32%	11.14%	10.22%	3.52%	7.24%	2.81%	1.18%	1.54%	4.95%	2.1%
2026/07/07	21.65%	13.92%	10.09%	3.29%	6.97%	5.31%	1.57%	1.7%	3.79%	2.63%
2026/07/08	25.09%	16.71%	10.88%	3.76%	4.36%	2.45%	0.47%	1.38%	4.73%	3.49%
2026/07/09	22.69%	19.05%	10.06%	3.36%	5.69%	2.43%	1.28%	1.17%	3.74%	1.57%
2026/07/10	25.3%	13.68%	12.96%	5.67%	4.99%	4.49%	0.69%	5.77%	3.06%	1.63%
2026/07/11	22.72%	15.14%	19.33%	2.73%	4.37%	9.61%	1.65%	0.44%	1.98%	2.17%
2026/07/12	21.73%	12.66%	13.17%	7.1%	4.02%	5.79%	1.23%	2.29%	0.84%	2.65%
2026/07/13	28.32%	12.25%	9.03%	8.98%	4.43%	4.08%	1.98%	2.3%	3.38%	2.14%
2026/07/14	24.35%	15.07%	9.84%	7.18%	4.9%	2.91%	2.95%	3.23%	5.06%	1.83%
2026/07/15	25.14%	16.15%	6.98%	5.19%	4.55%	3.3%	1.82%	3.88%	2.65%	1.53%
2026/07/16	22.04%	19.87%	5.03%	9.32%	6.84%	3.77%	2.37%	3.72%	0.66%	1.49%
2026/07/17	24.44%	16.13%	8.26%	7.85%	6.6%	9.47%	2.61%	3.01%	0.53%	2.14%
2026/07/18	25.72%	12.51%	9.88%	7.46%	5.42%	9.39%	2.16%	1.39%	2.31%	1.19%
2026/07/19	24.24%	16.46%	14.16%	10.8%	3.34%	2.95%	1.13%	2.01%	1.34%	4.33%
2026/07/20	24.91%	10.93%	4.3%	12.5%	4.01%	4.38%	1.44%	5.37%	2.32%	5.66%
2026/07/21	23.76%	14.87%	9.6%	7%	4.78%	2.84%	2.88%	3.15%	4.94%	1.9%
2026/07/22	21.89%	15.53%	11.95%	7.54%	4.65%	6.79%	2.68%	1.74%	1.69%	2.3%
2026/07/23	28.16%	13.54%	11.01%	7.9%	4.04%	4.73%	2.31%	1.23%	2.1%	1.78%
2026/07/24	24.44%	13.21%	10.03%	5.77%	5.54%	5.25%	1.95%	2.07%	1.53%	2.01%
2026/07/25	25.76%	13.45%	9.12%	6.38%	3.62%	6.28%	1.68%	2.78%	2.15%	1.6%
2026/07/26	25.22%	12.07%	10.89%	5.26%	5.6%	5.72%	1.53%	2.27%	1.71%	1.13%
2026/07/27	20.35%	17.31%	6.99%	8.01%	6.23%	7.31%	1.39%	2.05%	2.06%	0.9%
2026/07/28	24.88%	15.71%	5.34%	6.62%	5.86%	4.34%	1.27%	3.03%	3.15%	0.97%
2026/07/29	36.94%	18.38%	3.99%	2.66%	2.52%	1.36%	0.95%	4.76%	2.36%	4.86%
2026/07/30	27.29%	17.14%	8.88%	5.63%	2.8%	4.32%	1.18%	3.93%	1.22%	1.46%
2026/07/31	23.69%	16.45%	7.76%	7.41%	4.38%	3.98%	3.58%	2.55%	2.34%	1.48%

itac.edu.au
open.edu.au
opencolleges.edu.au
foundationeducation.edu.au
swinburneonline.edu.au
macquarie.nsw.edu.au
aipc.net.au
sageeducation.edu.au
actac.com.au
vu.edu.au

In July 2026, itac.edu.au led with fluctuating spend, peaking at 36.94% on July 29. Open.edu.au showed steady growth, while opencolleges.edu.au experienced a decline. The month concluded with itac.edu.au maintaining dominance.

Market Exposure

Competitor Count for AUS Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	120
2026/07/02	118
2026/07/03	122
2026/07/04	120
2026/07/05	134
2026/07/06	118
2026/07/07	132
2026/07/08	123
2026/07/09	123
2026/07/10	124
2026/07/11	133
2026/07/12	128
2026/07/13	132
2026/07/14	138
2026/07/15	137
2026/07/16	138
2026/07/17	130
2026/07/18	124
2026/07/19	126
2026/07/20	123
2026/07/21	138
2026/07/22	139
2026/07/23	139
2026/07/24	139
2026/07/25	143
2026/07/26	148
2026/07/27	137
2026/07/28	137
2026/07/29	110
2026/07/30	136
2026/07/31	134

July began with 120 advertisers, fluctuating slightly before peaking at 148 on the 26th. The month concluded with 134 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
foundationeducation.edu.au	1.97%
itac.edu.au	1.95%
open.edu.au	0.64%
kiranacolleges.edu.au	0.43%
igssyd.nsw.edu.au	0.39%
montessorigeneration.com	-0.45%
swinburneonline.edu.au	-0.64%
opencolleges.edu.au	-1.06%
readingeggsshop.com.au	-1.26%
teachersuperstore.com.au	-2.36%

Foundationeducation.edu.au and itac.edu.au saw significant click share growth, while teachersuperstore.com.au experienced the largest decline.

Campaign Efficiency

AUS Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	itac.edu.au	open.edu.au	foundationeducation.edu.au	opencolleges.edu.au	swinburneonline.edu.au	macquarie.nsw.edu.au	sageeducation.edu.au	actac.com.au	teachersuperstore.com.au	vu.edu.au
2026/07/01	17.57%	8.04%	3.9%	3.78%	4.69%	1.99%	2.63%	3.12%	8.93%	3.35%
2026/07/02	18.25%	11.76%	1.87%	11.62%	3.12%	1.86%	2.36%	7.59%	3.32%	5.85%
2026/07/03	20.08%	8.45%	3.44%	12.98%	6.11%	3.86%	1.27%	2.06%	4.34%	2.52%
2026/07/04	12.78%	7.7%	4.63%	11.11%	4.14%	3.19%	0.61%	1.28%	12.41%	2.83%
2026/07/05	11.5%	6.43%	3.08%	9.31%	6.21%	3.31%	0.7%	1.64%	3.54%	2.97%
2026/07/06	16.37%	8.68%	3.36%	8.83%	4.05%	1.41%	0.83%	3.46%	10.09%	1.43%
2026/07/07	17.56%	13.27%	2.67%	10.7%	4.93%	3.82%	1.45%	2.94%	3.81%	2.88%
2026/07/08	21.11%	15.96%	3.18%	9.6%	3.59%	1.62%	0.92%	4.41%	3.81%	3.16%
2026/07/09	15.22%	15.32%	4.66%	7.68%	3.95%	1.35%	0.82%	3.07%	2.72%	1.26%
2026/07/10	15.79%	10.43%	7.44%	9.17%	4.88%	2.44%	3.01%	1.77%	17.49%	1.43%
2026/07/11	19.22%	13.17%	3.8%	16.48%	3.01%	6.46%	0.33%	1.83%	1.32%	4.2%
2026/07/12	17%	10.22%	8.33%	11.96%	2.72%	3.44%	1.85%	0.59%	1.28%	2.8%
2026/07/13	21.88%	9.66%	8.12%	7.48%	3.45%	2.53%	1.59%	2.57%	10.53%	1.94%
2026/07/14	18.95%	13.73%	8.11%	9.07%	3.74%	2.03%	1.82%	3.79%	2.28%	3.22%
2026/07/15	20.95%	13.93%	4.6%	6.49%	3.38%	2.49%	2.57%	1.98%	5.61%	1.22%
2026/07/16	16.66%	16.96%	7.51%	5.2%	4.15%	2.17%	2.44%	0.48%	9.67%	1.4%
2026/07/17	18.27%	13.02%	8.08%	6.41%	4.26%	6.37%	1.73%	0.37%	15.87%	2.07%
2026/07/18	20.04%	10.84%	8.06%	9.96%	3.73%	6.19%	0.98%	1.63%	3.67%	1.33%
2026/07/19	18.11%	13.38%	13.78%	12.6%	2.06%	1.7%	1.51%	1.01%	10.52%	3.57%
2026/07/20	18.69%	8.13%	13.79%	7.44%	2.96%	2.89%	3.91%	1.72%	2.52%	4.76%
2026/07/21	18.95%	13.73%	8.11%	9.07%	3.74%	2.03%	1.82%	3.79%	2.28%	3.22%
2026/07/22	17.71%	14.12%	11.01%	11.42%	3.68%	4.6%	1.28%	1.33%	1.27%	2.1%
2026/07/23	20.3%	11.15%	7.84%	9.51%	2.39%	3.18%	0.88%	1.36%	11.33%	1.45%
2026/07/24	18.85%	11.28%	5.84%	7.93%	3.7%	3.46%	1.27%	1.07%	8.72%	1.83%
2026/07/25	19.73%	10.73%	6.84%	9.21%	2.33%	3.84%	1.5%	1.54%	14.69%	1.5%
2026/07/26	21.26%	11.42%	6.68%	10.55%	4.35%	4.46%	1.6%	1.45%	0.95%	1.1%
2026/07/27	15.67%	13.22%	12.17%	5.55%	4.03%	4.92%	1.52%	1.64%	7.37%	1.02%
2026/07/28	20.37%	14.01%	6.32%	4.49%	4.24%	3.03%	2.18%	2.27%	3.43%	1.12%
2026/07/29	29.36%	17.01%	1.9%	5.87%	2.2%	1.14%	3.02%	1.72%	2.38%	4.91%
2026/07/30	21.53%	15.07%	6.08%	8.97%	2.36%	3.03%	2.8%	0.92%	3.31%	1.43%
2026/07/31	19.78%	14.67%	8.02%	6.45%	3.24%	2.79%	1.88%	1.85%	1.67%	1.44%

itac.edu.au
open.edu.au
foundationeducation.edu.au
opencolleges.edu.au
swinburneonline.edu.au
macquarie.nsw.edu.au
sageeducation.edu.au
actac.com.au
teachersuperstore.com.au
vu.edu.au

In July 2026, itac.edu.au led with fluctuating impressions, peaking at 29.36% on the 29th. Open.edu.au showed steady growth, while foundationeducation.edu.au had a mid-month surge. Teachersuperstore.com.au spiked on the 10th. The month concluded with itac.edu.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Early Education - Last month

1
CHC30121 Certificate III in Early Childhood Education Online https://www.foundationeducation.edu.au
Study Cert III in Early Childhood Education and Care to become a childcare assistant
2
Cert III in Early Childhood - Graduate in 6 Months - No Exams or Essays https://www.itac.edu.au › certificate-iii › early-childhood
Study Certificate III in Early Childhood Education and Care online. Finish in 6 months with fast-track online study. Enrol anytime. Finish in 6 Months. Start Anytime. Flexible Online Study.
3
Times Tables Practice https://au.ixl.com › maths
Fun & Interactive Online Maths — A maths website kids love. Master topics. Win awards. Ages 5-15. Try it today! Real-Time Diagnostic. Standards-based Learning. Recover Learning Loss. Fun & Engaging. Immediate Feedback. Research-Proven. Win Awards & Certificates. Ad Free. Available on Web & Apps. Award-Winning.
4
Bachelor of Early Childhood | Early Childhood Degree Online https://www.open.edu.au › education › early-childhood
Explore online early childhood education courses from leading AU universities.
5
Cert III in Early Childhood - No Exams, Ever - Study On Your Terms https://opencolleges.edu.au › early_childhood › education
Enrol in Our CHC30121 Certificate III & Become Industry-Ready in Childcare. Learn More! Gain Essential Skills To Support Children’s...

In the competitive landscape of early education PPC ads, Foundation Education and ITAC emphasize flexible, online Certificate III courses, with ITAC highlighting a swift 6-month completion. IXL captivates with engaging, award-winning math practice for ages 5-15. Open Universities Australia and Open Colleges offer comprehensive online degrees, focusing on industry readiness and flexible learning.

Frequently Asked Questions

Why is the AUS Education & Training Early Education July 2026 Report useful and how should I use it?

Why is the AUS Education & Training Early Education July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Education & Training Early Education July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Education & Training Early Education July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Education & Training Early Education July 2026 Report?

The AUS Education & Training Early Education July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Early Education July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Education & Training Early Education July 2026 Report for?

The AUS Education & Training Early Education July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

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VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Education & Training Early Education - PPC Market Share Analysis July 2026