Why is the AUS Education & Training Early Education March 2026 Report useful and how should I use it?

Why is the AUS Education & Training Early Education March 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Education & Training Early Education March 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Education & Training Early Education March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Education & Training Early Education March 2026 Report?

The AUS Education & Training Early Education March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Early Education March 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Education & Training Early Education March 2026 Report for?

The AUS Education & Training Early Education March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Education & Training Early Education - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Early Education AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	14.4456309165
	85.5543690835

14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	59
	41

59%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	23%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	2%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
itac.edu.au	14.71
foundationeducation.edu.au	8.76
swinburneonline.edu.au	6.7
aipc.net.au	5.44
open.edu.au	5.14
opencolleges.edu.au	3.68
macquarie.nsw.edu.au	3.66
readingeggsshop.com.au	3.09
goodstart.org.au	2.89
teachersuperstore.com.au	2.73
others	43.2

itac.edu.au - 14.71%
foundationeducation.edu.au - 8.76%
swinburneonline.edu.au - 6.7%
aipc.net.au - 5.44%
open.edu.au - 5.14%
opencolleges.edu.au - 3.68%
macquarie.nsw.edu.au - 3.66%
readingeggsshop.com.au - 3.09%
goodstart.org.au - 2.89%
teachersuperstore.com.au - 2.73%
others - 43.2%

In the education PPC landscape, ‘itac.edu.au’ leads with 14.71% click share, while ‘foundationeducation.edu.au’ follows at 8.76%. ‘Others’ dominate with 43.2%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	itac.edu.au	aipc.net.au	sageeducation.edu.au	busybees.edu.au	foundationeducation.edu.au	macquarie.nsw.edu.au	open.edu.au	opencolleges.edu.au	actac.com.au	swinburneonline.edu.au
2026/03/01	16.09%	1.7%	2.87%	0.06%	16.83%	4.62%	9.72%	3.33%	1.31%	12.46%
2026/03/02	17.69%	1.3%	1.79%	4.99%	10.13%	2.87%	5.81%	8.62%	4.8%	11.86%
2026/03/03	18.65%	0.29%	3.43%	1.85%	11.08%	1.72%	5.48%	8.61%	4.6%	9.12%
2026/03/04	16.52%	2.05%	4.84%	0.89%	7.9%	4.98%	3.82%	11.24%	3.71%	9.77%
2026/03/05	16.54%	1.37%	7.52%	1.17%	9.71%	4.01%	3.89%	8.75%	5.68%	9.79%
2026/03/06	19.94%	1.59%	1.89%	0.42%	10.15%	6.15%	4.75%	5.51%	3.84%	10.18%
2026/03/07	23.72%	1.32%	1.94%	0.96%	7.87%	4.9%	6.21%	9.2%	2.96%	12.51%
2026/03/08	22.56%	1.48%	1.99%	0.46%	7.66%	6.64%	7.67%	9.97%	0.74%	11.38%
2026/03/09	22.79%	3.38%	2.17%	2.26%	12.36%	4.67%	5.14%	5.54%	0.96%	12.38%
2026/03/10	22.54%	5.82%	2.1%	0.89%	12.32%	2.79%	5.29%	2.09%	5.76%	11.47%
2026/03/11	24.42%	3.97%	2.51%	2.28%	11.31%	7.19%	5.44%	1.93%	6.17%	10.91%
2026/03/12	24.67%	2.48%	1.13%	3.65%	8.76%	5.74%	5.57%	3.07%	3.71%	11.05%
2026/03/13	25.27%	3.11%	2.19%	0.84%	6.14%	4.26%	7.72%	1.86%	6.19%	12.25%
2026/03/14	20.17%	6.06%	1.43%	1.56%	9.6%	3.52%	6.44%	2.06%	3.03%	16.15%
2026/03/15	23.5%	5.84%	1.17%	0.87%	10.55%	4.57%	5.67%	2.38%	1.32%	13.5%
2026/03/16	24.22%	8.92%	2.06%	1.94%	4.65%	4.14%	8.21%	4.32%	2.46%	11.72%
2026/03/17	24.99%	8.32%	3.62%	2.3%	5.74%	3.4%	5.4%	1.18%	3.73%	10.14%
2026/03/18	22.43%	8.52%	1.8%	5.46%	6.28%	2.9%	4.96%	2.07%	1.8%	11.72%
2026/03/19	27.66%	9.85%	1.74%	2.52%	3.52%	5.29%	7.01%	2.88%	2.51%	6.21%
2026/03/20	25.23%	8.39%	2%	3.74%	4.35%	3.79%	7.62%	4.4%	2.12%	2.38%
2026/03/21	28.46%	6.09%	3.36%	3.44%	4.32%	4.91%	7.98%	5.24%	1.37%	3.48%
2026/03/22	24.07%	15.28%	1.42%	4.15%	7.91%	6.08%	4.8%	3.91%	1.29%	1.72%
2026/03/23	20.45%	15.35%	3.17%	5.55%	4.34%	6.79%	4.94%	2.34%	1.42%	1.27%
2026/03/24	25.3%	14.44%	1.83%	3.31%	7.92%	3.91%	3.84%	1.79%	1.62%	1.86%
2026/03/25	27.59%	12.93%	1.96%	6.64%	6.96%	2.31%	3.86%	1.43%	0.38%	1.29%
2026/03/26	26.72%	12.72%	2.01%	4%	7.79%	3.59%	4.54%	1.54%	1.67%	1.62%
2026/03/27	36.32%	12.25%	4.46%	0.99%	4.18%	5.75%	6.3%	2.68%	0.89%	1.84%
2026/03/28	30.22%	10.16%	1.69%	1.26%	6.29%	6.21%	6.19%	2.6%	1.01%	3.22%
2026/03/29	27.45%	16.32%	1.21%	0.09%	6.34%	4.24%	5.4%	3.8%	0.4%	2.93%
2026/03/30	27.57%	10.69%	5.53%	1.15%	5.65%	4.54%	4.66%	3.13%	0.76%	1.82%
2026/03/31	29.54%	13.98%	7.74%	5.95%	4.91%	4.12%	3.68%	2.95%	1.13%	0.67%

itac.edu.au
aipc.net.au
sageeducation.edu.au
busybees.edu.au
foundationeducation.edu.au
macquarie.nsw.edu.au
open.edu.au
opencolleges.edu.au
actac.com.au
swinburneonline.edu.au

In March 2026, itac.edu.au led with a peak spend share of 36.32% on March 27, while aipc.net.au surged to 16.32% on March 29. The month concluded with itac.edu.au maintaining dominance.

Market Exposure

Competitor Count for AUS Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/03/01	136
2026/03/02	135
2026/03/03	137
2026/03/04	133
2026/03/05	136
2026/03/06	144
2026/03/07	133
2026/03/08	136
2026/03/09	132
2026/03/10	129
2026/03/11	121
2026/03/12	131
2026/03/13	127
2026/03/14	128
2026/03/15	126
2026/03/16	123
2026/03/17	119
2026/03/18	119
2026/03/19	124
2026/03/20	118
2026/03/21	118
2026/03/22	120
2026/03/23	121
2026/03/24	126
2026/03/25	127
2026/03/26	125
2026/03/27	121
2026/03/28	128
2026/03/29	133
2026/03/30	138
2026/03/31	127

March began with 136 advertisers, fluctuating throughout. Mid-month saw a dip to 119, but it rebounded, ending at 127.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
aipc.net.au	6.18%
itac.edu.au	2.63%
teachforaustralia.org	1.98%
readingeggsshop.com.au	1.7%
busybees.edu.au	1.63%
kumonsearch.com.au	-0.76%
opencolleges.edu.au	-1.75%
actac.com.au	-1.81%
foundationeducation.edu.au	-2.93%
swinburneonline.edu.au	-7.01%

AIPC.net.au surged with a 6.18% click share increase, while SwinburneOnline.edu.au dropped by 7.01%.

Campaign Efficiency

AUS Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	itac.edu.au	aipc.net.au	busybees.edu.au	foundationeducation.edu.au	teachersuperstore.com.au	open.edu.au	macquarie.nsw.edu.au	opencolleges.edu.au	actac.com.au	swinburneonline.edu.au
2026/03/01	12.19%	1.44%	0.09%	17.14%	0.64%	7.98%	3.34%	3.91%	1.2%	10.06%
2026/03/02	13.53%	1.37%	6.63%	10.59%	0.66%	5.02%	2.23%	7.35%	4.15%	10.85%
2026/03/03	12.77%	0.24%	2.56%	15.29%	0.59%	4.86%	1.26%	8.01%	3.6%	7.27%
2026/03/04	11.07%	1.76%	1.1%	12.47%	2.59%	3.17%	3.52%	9.92%	2.95%	7.94%
2026/03/05	11.63%	1.59%	1.63%	13.98%	2.83%	3.45%	3.05%	8.17%	4.58%	7.84%
2026/03/06	13.21%	1.45%	0.55%	13.18%	3.01%	3.98%	4.15%	5.54%	3.01%	7.4%
2026/03/07	17.42%	1.35%	1.69%	8.91%	0.41%	5.32%	3.59%	7.31%	2.69%	10.97%
2026/03/08	16.02%	1.36%	0.84%	10.59%	2.7%	6.69%	4.88%	9.18%	0.65%	10.13%
2026/03/09	15.58%	3.6%	2.8%	14.69%	3.37%	4.28%	3.24%	4.53%	0.82%	10.08%
2026/03/10	15.53%	4.94%	1.46%	14.18%	4.15%	4.57%	2.03%	1.67%	4.5%	8.46%
2026/03/11	16.93%	4.08%	2.85%	16.35%	2.88%	4.72%	5.2%	1.36%	4.96%	8.79%
2026/03/12	18.19%	2.27%	4.25%	10.67%	3.27%	5.28%	4.11%	2.89%	3.05%	9.62%
2026/03/13	18.45%	3%	1.17%	8.75%	2.72%	6.9%	3.12%	1.5%	5.96%	10.17%
2026/03/14	13.38%	4.33%	1.67%	14.12%	3.18%	5.43%	2.25%	1.74%	3.21%	12.98%
2026/03/15	15.34%	4.11%	1.46%	11.42%	3.35%	4.77%	2.73%	1.94%	1.04%	10.74%
2026/03/16	18.45%	7.86%	2.6%	6.05%	0.35%	7.92%	3.04%	3.62%	1.86%	10.92%
2026/03/17	18.18%	8.1%	2.69%	7.82%	3.23%	4.71%	2.57%	0.93%	2.9%	8.77%
2026/03/18	15.56%	7.5%	6.69%	8.58%	3.25%	4.23%	2.02%	1.82%	1.57%	9.66%
2026/03/19	19.97%	8.9%	3.21%	3.62%	0.82%	6.04%	3.85%	2.32%	2.4%	7.69%
2026/03/20	17.2%	6.57%	4.14%	7.95%	3.36%	6.46%	2.66%	4.5%	1.75%	1.87%
2026/03/21	20.41%	4.8%	4.4%	7.95%	0.52%	7.21%	3.42%	4.07%	0.89%	2.78%
2026/03/22	18.25%	12.25%	6.39%	10.08%	0.72%	4.41%	4.11%	3.32%	1.01%	1.51%
2026/03/23	14.88%	12.82%	6.12%	6.3%	2.85%	4.41%	4.7%	1.9%	1.37%	0.85%
2026/03/24	18.36%	11.67%	4.74%	12.12%	4.02%	3.05%	2.85%	1.48%	1.14%	1.53%
2026/03/25	18.79%	10.46%	7.23%	11.56%	0.85%	3.13%	1.61%	1.11%	0.31%	1.01%
2026/03/26	16.43%	9.87%	4.01%	8.9%	3.47%	3.43%	2.29%	1.11%	1.02%	1.11%
2026/03/27	25.71%	11.4%	1.71%	6.45%	5.78%	5.49%	4.2%	2.28%	0.74%	1.55%
2026/03/28	22.16%	8.3%	1.64%	7.04%	0.77%	5.5%	4.81%	2.19%	0.71%	3.08%
2026/03/29	18.48%	11.32%	0.09%	9.87%	3.31%	4.51%	3.05%	4.64%	0.29%	2.39%
2026/03/30	18.89%	8%	1.25%	7.9%	2.94%	3.76%	3.44%	3.79%	0.58%	1.52%
2026/03/31	22.7%	11.56%	6.94%	6.62%	4.35%	3.48%	2.95%	2.9%	0.98%	0.58%

itac.edu.au
aipc.net.au
busybees.edu.au
foundationeducation.edu.au
teachersuperstore.com.au
open.edu.au
macquarie.nsw.edu.au
opencolleges.edu.au
actac.com.au
swinburneonline.edu.au

In March 2026, itac.edu.au’s impression share surged, peaking at 25.71% on the 27th. Meanwhile, aipc.net.au saw a steady rise, reaching 12.82% by the 23rd. Busybees.edu.au fluctuated, ending at 6.94%. Foundationeducation.edu.au’s share dipped mid-month but stabilized. Teachersuperstore.com.au and open.edu.au maintained moderate shares. Macquarie.nsw.edu.au and opencolleges.edu.au showed varied trends. Actac.com.au and swinburneonline.edu.au experienced declines, with swinburneonline.edu.au dropping significantly by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Early Education - Last month

1
CHC50121 Diploma of Early Childhood Education https://www.actac.com.au
Get your career in early childhood education for just $1299 by studying the CHC50121 Diploma of Early Childhood Education and Care with ACTAC
2
Diploma in Early Childhood - CHC50121 Nationally Recognised https://www.aipc.net.au
Gain advanced skills in early childhood education with a nationally-recognised diploma. Study online or part-time and build expertise in child development and care. Browse Courses. Apply Online.
3
Become an education assistant - Become a teacher's assistant https://foundationeducation.edu.au › teacher_aide › general
Study to be a teacher aide with Foundation Education, when you want, where you want
4
Cert III in Early Childhood - Graduate in 6 Months https://www.itac.edu.au › certificate-iii › early-childhood
Finish in 6 months with fast-track online study. Enrol anytime. Study Certificate III in Early Childhood Education and Care online. No Exams or Essays.
5
Diploma of Early Childhood Education and Care Online https://www.opencolleges.edu.au
Launch or build your career in early childhood education with our Diploma of Early Childhood Education and Care. Flexible study options. No exams ever

In the competitive landscape of early education PPC ads, ACTAC stands out with affordability, offering a diploma for just $1,299. AIPC emphasizes flexibility and national recognition, while Foundation Education highlights convenience. ITAC promises a swift six-month completion, and Open Colleges offers flexibility with no exams.

Frequently Asked Questions

Why is the AUS Education & Training Early Education March 2026 Report useful and how should I use it?

Why is the AUS Education & Training Early Education March 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Education & Training Early Education March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Education & Training Early Education March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Education & Training Early Education March 2026 Report?

The AUS Education & Training Early Education March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Early Education March 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Education & Training Early Education March 2026 Report for?

The AUS Education & Training Early Education March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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AUS Education & Training Early Education - PPC Market Share Analysis March 2026