AUS Education & Training Early Education - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Early Education – AUS

Google AI Overview visibility for Education & Training Early Education AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.5303673277
83.4696326723
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 64
36
64%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 21%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 2%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
itac.edu.au 18.84
teachersuperstore.com.au 9.68
aipc.net.au 9.16
macquarie.nsw.edu.au 3.99
opencolleges.edu.au 3.41
readingeggsshop.com.au 3.3
goodstart.org.au 3.04
open.edu.au 2.96
foundationeducation.edu.au 2.59
vic.gov.au 2.25
others 40.78
  • itac.edu.au - 18.84%
  • teachersuperstore.com.au - 9.68%
  • aipc.net.au - 9.16%
  • macquarie.nsw.edu.au - 3.99%
  • opencolleges.edu.au - 3.41%
  • readingeggsshop.com.au - 3.3%
  • goodstart.org.au - 3.04%
  • open.edu.au - 2.96%
  • foundationeducation.edu.au - 2.59%
  • vic.gov.au - 2.25%
  • others - 40.78%

Copyright © Adthena. All rights reserved.

In the education PPC landscape, ‘itac.edu.au’ leads with 18.84% click share, followed by ‘teachersuperstore.com.au’ at 9.68%. ‘Others’ dominate with 40.78%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date itac.edu.au aipc.net.au swinburneonline.edu.au open.edu.au teachersuperstore.com.au sageeducation.edu.au actac.com.au opencolleges.edu.au macquarie.nsw.edu.au ku.com.au
2026/04/01 30.31% 12.85% 2.11% 3.46% 0.33% 3.32% 2.68% 5.13% 3.68% 0.01%
2026/04/02 31.2% 9.65% 3.75% 4.31% 1.27% 1.53% 1.91% 8.74% 2.91% 0.82%
2026/04/03 27.11% 14.42% 1.9% 3.61% 0.14% 2.34% 1.4% 9.35% 9.04% 3.37%
2026/04/04 27.41% 10.78% 2.89% 2.04% 0.28% 0.55% 1.99% 13.54% 11.85% 2.91%
2026/04/05 22.8% 12.36% 2.41% 2.75% 0.26% 1.06% 1.94% 16.22% 7.99% 3.5%
2026/04/06 26.47% 15.69% 1.1% 4.14% 0.22% 2.02% 2.45% 7.69% 6.34% 2.8%
2026/04/07 27.99% 12.15% 2.13% 2.67% 1.28% 3.17% 3.61% 6.76% 5.08% 0.03%
2026/04/08 31.1% 12.32% 1.12% 1.76% 1.19% 2.46% 4.42% 4.8% 8.89% 3.05%
2026/04/09 35.53% 16.63% 0.63% 1.85% 0.19% 4.82% 5.51% 4.27% 2.7% 1.87%
2026/04/10 31.27% 7.97% 4.09% 5.06% 0.17% 1.98% 3.72% 5.83% 5.94% 2.87%
2026/04/11 26.26% 15.09% 1.2% 3.17% 1.35% 3.06% 2.64% 3.43% 10.84% 3.31%
2026/04/12 25.96% 9.27% 4.63% 2.55% 3.49% 1.22% 2.81% 4.75% 9.63% 8.57%
2026/04/13 28.72% 20.21% 3.9% 3.12% 1% 1.65% 5.1% 4.19% 3.4% 1.28%
2026/04/14 30.66% 13.31% 2.53% 3.33% 2.78% 3.93% 4.85% 3.75% 3.79% 3.37%
2026/04/15 28.39% 14.58% 2.81% 2.59% 2.79% 2.94% 7.19% 4.85% 5.65% 0.01%
2026/04/16 29.75% 7.56% 3.07% 4.06% 3.44% 0.83% 9.71% 1.88% 2.95% 1.4%
2026/04/17 38.71% 5.3% 1.01% 4.57% 3.88% 1.18% 2.93% 2.28% 3.89% 0.05%
2026/04/18 35.46% 5.28% 2.63% 2.31% 1.22% 1.86% 2.51% 2.68% 7.11% 8.3%
2026/04/19 29.01% 8.61% 2.96% 1.35% 3.17% 0.69% 5.68% 7.44% 9.87% 3.25%
2026/04/20 29.11% 13.43% 4% 2.28% 2.07% 2.8% 4.98% 4.89% 2.66% 0.87%
2026/04/21 35.33% 12.53% 1.3% 2.86% 2.76% 2.98% 0.99% 2.02% 3.85% 0.05%
2026/04/22 32.7% 9.52% 3.44% 5.34% 4.29% 2.4% 1.79% 1.16% 2.98% 5.79%
2026/04/23 31.81% 13.57% 2.68% 3.81% 2.42% 4.29% 5.16% 1.01% 1.97% 4.36%
2026/04/24 35.86% 16.59% 1.91% 4.14% 3.75% 3.18% 3.61% 1.58% 1.35% 1.24%
2026/04/25 30.94% 7.91% 4.56% 2.48% 2.67% 1.73% 3.29% 3.29% 5.57% 4.94%
2026/04/26 34.45% 13.91% 2.09% 2.6% 0.2% 1.09% 1.17% 6.55% 8.74% 3.36%
2026/04/27 28.17% 13.56% 1.99% 3.77% 2.3% 1.31% 1.23% 6.35% 4.97% 6.7%
2026/04/28 30.5% 18.07% 2.49% 3.84% 1.8% 4.61% 3.52% 1.74% 2.99% 2.25%
2026/04/29 27.53% 17.16% 3.76% 5.1% 1.45% 4.27% 3.61% 2.37% 5.62% 1.14%
2026/04/30 29.12% 15.82% 5.09% 4.98% 3.58% 3.53% 2.52% 2.4% 2.21% 0.05%
  • itac.edu.au
  • aipc.net.au
  • swinburneonline.edu.au
  • open.edu.au
  • teachersuperstore.com.au
  • sageeducation.edu.au
  • actac.com.au
  • opencolleges.edu.au
  • macquarie.nsw.edu.au
  • ku.com.au

Copyright © Adthena. All rights reserved.

In April 2026, itac.edu.au led with fluctuating spend, peaking mid-month. aipc.net.au showed volatility, while swinburneonline.edu.au and open.edu.au maintained steady growth. The month concluded with diverse spending patterns.

Market Exposure

Competitor Count for AUS Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 139
2026/04/02 139
2026/04/03 143
2026/04/04 144
2026/04/05 147
2026/04/06 153
2026/04/07 151
2026/04/08 148
2026/04/09 143
2026/04/10 146
2026/04/11 140
2026/04/12 141
2026/04/13 142
2026/04/14 138
2026/04/15 138
2026/04/16 137
2026/04/17 131
2026/04/18 128
2026/04/19 132
2026/04/20 134
2026/04/21 129
2026/04/22 122
2026/04/23 124
2026/04/24 123
2026/04/25 118
2026/04/26 122
2026/04/27 129
2026/04/28 129
2026/04/29 133
2026/04/30 131

Copyright © Adthena. All rights reserved.

April began with 139 advertisers, peaking at 153 by the 6th. A decline followed, reaching 118 on the 25th. The month concluded with 131 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
teachersuperstore.com.au 4.73%
minimeandco.com.au 1.65%
itac.edu.au 1.44%
kiranacolleges.edu.au 0.99%
teachforaustralia.org 0.98%
actac.com.au -0.75%
aipc.net.au -0.76%
foundationeducation.edu.au -1.29%
macquarie.nsw.edu.au -1.65%
opencolleges.edu.au -2.48%

Copyright © Adthena. All rights reserved.

In the past month, Teacher Superstore surged with a 4.73% click share increase, while Open Colleges faced a 2.48% decline.

Campaign Efficiency

AUS Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date itac.edu.au teachersuperstore.com.au aipc.net.au open.edu.au montessoriacademy.com.au actac.com.au opencolleges.edu.au macquarie.nsw.edu.au foundationeducation.edu.au minimeandco.com.au
2026/04/01 22.01% 2.99% 10.17% 3.1% 0.01% 1.87% 4.26% 2.68% 14.25% 0.21%
2026/04/02 22.27% 8.56% 7.07% 3.73% 1.22% 1.25% 6.74% 1.97% 8.31% 1.3%
2026/04/03 22.13% 1.37% 12.57% 3.93% 1.79% 1.34% 8.46% 6.21% 0.62% 0.06%
2026/04/04 20.6% 2.51% 8.48% 1.89% 0.41% 1.63% 11.12% 7.82% 6.48% 0.12%
2026/04/05 17.61% 2.44% 9.86% 2.7% 0.01% 1.65% 14.96% 5.74% 3.54% 0.16%
2026/04/06 21.18% 2.13% 13.19% 4.11% 0.72% 2.11% 6.19% 4.36% 2.21% 0.21%
2026/04/07 18.99% 8.37% 8.75% 2.31% 6% 2.67% 4.85% 3.24% 3.44% 0.11%
2026/04/08 22.28% 8.06% 9.5% 1.61% 3.59% 3.38% 3.59% 5.78% 3.77% 0.12%
2026/04/09 30.77% 1.96% 13.89% 1.83% 2.47% 5.05% 4.05% 2.06% 0.65% 0.36%
2026/04/10 23.85% 1.55% 6.15% 5.02% 1.53% 2.94% 4.63% 3.63% 6.11% 0.3%
2026/04/11 18.65% 8.88% 10.81% 2.98% 0.03% 2.06% 2.52% 6.4% 4.81% 0.13%
2026/04/12 15.13% 15.01% 5.5% 1.84% 3.32% 1.6% 4.31% 5.19% 2.43% 7.55%
2026/04/13 21.03% 4.44% 15.22% 3.11% 3.76% 3.85% 3.17% 2.39% 0.62% 5.31%
2026/04/14 18.7% 14.38% 8.05% 2.53% 4.58% 3.54% 3.48% 2.22% 4.5% 1.16%
2026/04/15 17.69% 14.86% 9.17% 2.05% 1.81% 4.59% 3.23% 3.42% 5.45% 2.27%
2026/04/16 18.96% 16.31% 5.36% 3.34% 0.82% 6.28% 1.35% 1.58% 2.06% 1.5%
2026/04/17 18.19% 23.09% 2.73% 2.72% 0.02% 1.38% 1.23% 1.72% 1.77% 0.06%
2026/04/18 24.58% 9.3% 3.6% 1.85% 0.02% 1.53% 1.92% 4.65% 3.08% 2.12%
2026/04/19 17.62% 12.54% 5.23% 1% 5.09% 3.15% 4.91% 5.2% 1.45% 7.61%
2026/04/20 20.6% 10.96% 9.85% 1.96% 4.13% 3.2% 3.83% 1.47% 0.18% 2.11%
2026/04/21 21.99% 15.21% 8.25% 2.22% 6.66% 0.6% 1.47% 2.21% 0.27% 5.49%
2026/04/22 23.01% 18.16% 6.86% 4.69% 1.48% 1.42% 0.84% 1.89% 0.13% 2.32%
2026/04/23 24.23% 9.44% 10.68% 3.21% 1.02% 3.6% 0.95% 1.47% 0.17% 2.38%
2026/04/24 21.45% 23.4% 9.65% 2.85% 0.01% 1.85% 1.07% 0.83% 1.69% 9.25%
2026/04/25 19.4% 16.35% 5.15% 1.86% 2.63% 2.01% 2.37% 3.27% 1.97% 4.05%
2026/04/26 25.37% 5.2% 10.45% 2.34% 1.16% 0.88% 5.46% 6.11% 4.76% 0.08%
2026/04/27 20.22% 10.32% 9.71% 3.28% 2.9% 0.88% 4.62% 3.09% 0.29% 1.29%
2026/04/28 20.06% 12.97% 11.91% 2.92% 3.78% 2.3% 1.3% 1.62% 5.72% 5.82%
2026/04/29 18.07% 10.93% 11.82% 4.03% 0.68% 2.07% 1.76% 3.47% 2.73% 0%
2026/04/30 19.09% 17.67% 10.42% 4.07% 2.79% 1.53% 1.52% 1.37% 0.2% 0.17%
  • itac.edu.au
  • teachersuperstore.com.au
  • aipc.net.au
  • open.edu.au
  • montessoriacademy.com.au
  • actac.com.au
  • opencolleges.edu.au
  • macquarie.nsw.edu.au
  • foundationeducation.edu.au
  • minimeandco.com.au

Copyright © Adthena. All rights reserved.

In April 2026, itac.edu.au led with fluctuating impressions, peaking at 30.77%. Teachersuperstore.com.au saw a mid-month surge, while aipc.net.au maintained steady growth. By month’s end, itac.edu.au remained dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Early Education - Last month
  1. 1
    Cert III Early Childhood | CHC30121 Nationally Recognised https://www.aipc.net.au

    Earn your Cert III in Early Childhood Education & Care online with flexible study options. Study online full-time or part-time. Get your free course guide...

  2. 2
    Become an education assistant https://foundationeducation.edu.au › teacher_aide › general

    School based education support — Study to be a teacher aide with Foundation Education, when you want, where you want. Advance your career & study as a teacher aide with...

  3. 3
    Cert III in Early Childhood - Graduate in 6 Months https://www.itac.edu.au › certificate-iii › early-childhood

    Finish in 6 months with fast-track online study. Enrol anytime. Study Certificate III in Early Childhood Education and Care online. No Exams or Essays.

  4. 4
    Fee Free & Subsidised Training | Early Childhood Education https://www.macquarie.nsw.edu.au › childcare › certificate

    All Courses Include work placement in a child care environment. See more and enrol.

  5. 5
    Certificate III Early Childhood Education & Care Online https://www.opencolleges.edu.au

    Launch or build your career in early childhood education with our Certificate III in Early Childhood Education and Care. Flexible study options. No exams ever

Copyright © Adthena. All rights reserved.

In the competitive landscape of early education PPC ads, themes of flexibility and accessibility dominate. AIPC and Open Colleges highlight online, flexible study options, while ITAC promises a swift 6-month completion. Macquarie offers fee-free training, emphasizing affordability. Foundation Education focuses on career advancement as a teacher aide.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports