AUS Education & Training Early Education - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Early Education AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	28.9556854713
	71.0443145287

28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	66
	34

66%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	24%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	1%
Problem Solving	3%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
foundationeducation.edu.au	18.93
opencolleges.edu.au	10.2
open.edu.au	6.2
swinburneonline.edu.au	5.9
macquarie.nsw.edu.au	3.82
sageeducation.edu.au	3.48
actac.com.au	3.13
goodstart.org.au	2.78
teachersuperstore.com.au	2.64
kktc.com.au	2.62
others	40.3

foundationeducation.edu.au - 18.93%
opencolleges.edu.au - 10.2%
open.edu.au - 6.2%
swinburneonline.edu.au - 5.9%
macquarie.nsw.edu.au - 3.82%
sageeducation.edu.au - 3.48%
actac.com.au - 3.13%
goodstart.org.au - 2.78%
teachersuperstore.com.au - 2.64%
kktc.com.au - 2.62%
others - 40.3%

Foundationeducation.edu.au leads with an 18.93% click share, followed by opencolleges.edu.au at 10.2%. Others collectively hold a significant 40.3% share.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	foundationeducation.edu.au	swinburneonline.edu.au	open.edu.au	actac.com.au	studyonline.canberra.edu.au	sageeducation.edu.au	kktc.com.au	teachersuperstore.com.au	opencolleges.edu.au	macquarie.nsw.edu.au
2025/10/01	21.12%	10.54%	6.17%	4.48%	3.48%	3.27%	2.86%	1.93%	8.71%	1.88%
2025/10/02	28.48%	11.99%	7.35%	3.63%	3.27%	4.03%	1.81%	2.47%	5.89%	3.36%
2025/10/03	9.16%	11%	8.81%	3.66%	2.85%	4.46%	2.07%	3.35%	7.8%	4.25%
2025/10/04	3.7%	11.49%	13.06%	4.9%	4.39%	3.87%	2.37%	2.9%	4.13%	3.67%
2025/10/05	9.02%	12.15%	12.64%	3.35%	4.33%	3.78%	2.12%	3.19%	3.6%	5.79%
2025/10/06	3.47%	12.45%	8.84%	2.89%	4.43%	4.13%	1.53%	2.47%	8.16%	3.03%
2025/10/07	1.26%	15.1%	5.75%	3.68%	4.89%	3.24%	4.04%	3.38%	10.94%	3.51%
2025/10/08	6.7%	13.88%	7.13%	1.94%	2.43%	4.04%	3.69%	2.22%	14.78%	3.48%
2025/10/09	18.33%	12.2%	7.11%	2.19%	2.81%	2.71%	2.12%	1.57%	11.14%	2.69%
2025/10/10	16.42%	13.61%	8.99%	2.05%	3.54%	2.23%	1.29%	2.81%	8.31%	3.2%
2025/10/11	23.74%	12.89%	11.78%	2.03%	2.59%	1.94%	0.92%	1.86%	8.84%	2.87%
2025/10/12	27.18%	10.17%	10.38%	1.76%	3.48%	2.29%	0.73%	3.24%	7.73%	3.69%
2025/10/13	17.36%	14.86%	6.63%	2.08%	5.43%	2.01%	2.14%	0.96%	13.34%	4.3%
2025/10/14	15.3%	15.31%	7.91%	1.82%	5.37%	2.97%	2.53%	6.73%	12.33%	2.06%
2025/10/15	26.07%	15.37%	6.12%	1.06%	6.6%	2.52%	3.05%	1%	6.96%	4.29%
2025/10/16	20.5%	16.05%	6.87%	1.2%	5.11%	3.33%	2.92%	3.85%	8.7%	2.73%
2025/10/17	24.08%	9.13%	7.41%	1.58%	5.06%	2.58%	2.67%	3.06%	10.81%	3.16%
2025/10/18	26.01%	6.22%	9.21%	1.74%	6.38%	2.83%	1.51%	3.23%	7.55%	2.44%
2025/10/19	18.79%	5.43%	8.54%	2.33%	8.48%	3.23%	1.38%	3.22%	11.78%	5.2%
2025/10/20	13.92%	9.82%	6.54%	2.84%	7.78%	2.58%	2.16%	2.49%	17.03%	3.87%
2025/10/21	15.19%	15.19%	7.27%	2.56%	8.48%	2.91%	2.47%	3.42%	8.53%	5.19%
2025/10/22	16.16%	14.77%	5.5%	3.36%	8.43%	2.21%	2.3%	2.62%	13.53%	2.8%
2025/10/23	17.85%	14.02%	7.11%	2.62%	7.37%	2.99%	1.65%	2.47%	9.76%	3.21%
2025/10/24	19.73%	13.93%	6.03%	3.38%	5.74%	1.92%	1.27%	2.48%	12.31%	2.96%
2025/10/25	20.33%	13.5%	8.47%	2.72%	7.18%	1.95%	1.34%	1.71%	8.33%	2.5%
2025/10/26	20.03%	13.64%	8.54%	2.28%	7.15%	2.57%	0.58%	2.11%	9.27%	2.51%
2025/10/27	15.67%	15.36%	8.87%	2.83%	7.32%	2.03%	2.44%	1.55%	8.86%	4.17%
2025/10/28	12.08%	17.18%	7.73%	2.99%	8.31%	2.51%	3.44%	0.74%	7.74%	3.88%
2025/10/29	15.28%	15.25%	7.73%	6.05%	5.45%	2.77%	4.07%	2.61%	7.15%	2.98%
2025/10/30	14.32%	16.92%	7.56%	5.38%	3.46%	3.58%	3.12%	2.17%	4.99%	3.13%
2025/10/31	19.26%	13.93%	8.13%	7.58%	4.11%	3.99%	2.72%	2.32%	0.46%	0.13%

foundationeducation.edu.au
swinburneonline.edu.au
open.edu.au
actac.com.au
studyonline.canberra.edu.au
sageeducation.edu.au
kktc.com.au
teachersuperstore.com.au
opencolleges.edu.au
macquarie.nsw.edu.au

Foundationeducation.edu.au led October with fluctuating spend, peaking mid-month. Swinburneonline.edu.au maintained steady growth, while open.edu.au showed consistent mid-range values. Actac.com.au and studyonline.canberra.edu.au had modest increases.

Market Exposure

Competitor Count for AUS Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	136
2025/10/02	133
2025/10/03	138
2025/10/04	141
2025/10/05	149
2025/10/06	150
2025/10/07	149
2025/10/08	147
2025/10/09	147
2025/10/10	144
2025/10/11	148
2025/10/12	143
2025/10/13	140
2025/10/14	142
2025/10/15	138
2025/10/16	142
2025/10/17	143
2025/10/18	135
2025/10/19	147
2025/10/20	140
2025/10/21	144
2025/10/22	146
2025/10/23	141
2025/10/24	147
2025/10/25	136
2025/10/26	140
2025/10/27	133
2025/10/28	133
2025/10/29	138
2025/10/30	137
2025/10/31	138

October saw a dynamic shift in distinct advertisers, starting at 136 and peaking at 150. The month concluded with a stable 138, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
foundationeducation.edu.au	3.3%
actac.com.au	1.55%
opencolleges.edu.au	0.88%
swinburne.edu.au	0.75%
ikon.edu.au	0.6%
teachersuperstore.com.au	-0.71%
insight.edu.au	-0.73%
getmycourse.com.au	-0.75%
scu.edu.au	-1.37%
open.edu.au	-1.87%

Foundationeducation.edu.au surged with a 3.30% increase, while open.edu.au dropped by 1.87%.

Campaign Efficiency

AUS Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	foundationeducation.edu.au	swinburneonline.edu.au	open.edu.au	actac.com.au	sageeducation.edu.au	studyonline.canberra.edu.au	teachersuperstore.com.au	kktc.com.au	opencolleges.edu.au	macquarie.nsw.edu.au
2025/10/01	20.67%	7.62%	5.57%	3.97%	3%	2.14%	2.98%	2.96%	8.25%	1.55%
2025/10/02	28.21%	10.2%	7.26%	3.47%	3.8%	2.14%	2.94%	1.77%	6.03%	3.25%
2025/10/03	8.88%	8.34%	7.34%	2.99%	3.8%	1.72%	3.88%	1.96%	6.13%	3.96%
2025/10/04	3.75%	9.14%	11.83%	4.56%	3.73%	2.79%	3.5%	2.63%	3.87%	3.42%
2025/10/05	8.68%	10.24%	10.89%	3.14%	3.82%	2.89%	3.72%	2.23%	3.3%	5.79%
2025/10/06	3.66%	9.42%	7.31%	2.75%	4.55%	2.97%	2.83%	1.44%	8.13%	2.87%
2025/10/07	1.11%	10.8%	4.38%	3.41%	3.48%	2.98%	3.72%	4.19%	10.84%	3.47%
2025/10/08	7.4%	9.85%	5.74%	1.7%	4.48%	1.54%	2.44%	4%	13.85%	3.71%
2025/10/09	19.96%	8.89%	5.89%	2.09%	2.89%	1.73%	1.67%	2.32%	11.55%	2.71%
2025/10/10	18.08%	10.48%	7.99%	2%	2.4%	2.37%	3.06%	1.36%	8.84%	3.45%
2025/10/11	25.96%	9.49%	10.54%	2%	2.29%	1.58%	2.03%	1.1%	9.7%	3.26%
2025/10/12	30.19%	6.29%	9.42%	1.75%	2.8%	2%	3.62%	0.87%	9.02%	4.2%
2025/10/13	18.63%	9.47%	5.57%	1.99%	2.33%	3%	1.39%	2.18%	15.53%	5.2%
2025/10/14	17.63%	10.12%	7.1%	1.85%	3.64%	2.93%	7.55%	2.78%	13.67%	2.14%
2025/10/15	28.99%	10.6%	4.89%	1.22%	2.89%	3.55%	1.22%	3.25%	8.15%	5.24%
2025/10/16	23.87%	10.56%	5.8%	1.18%	3.57%	2.32%	4.54%	3.15%	9.9%	2.89%
2025/10/17	27.31%	5.35%	6.45%	1.45%	2.83%	2.19%	3.54%	2.86%	12.23%	3.12%
2025/10/18	28.6%	3.08%	9.89%	1.44%	2.84%	2.72%	3.82%	1.59%	8.61%	2.26%
2025/10/19	21.61%	2.2%	7.04%	2.12%	3.36%	3.48%	3.91%	1.38%	13.84%	5.11%
2025/10/20	16.19%	5.51%	5.58%	2.48%	2.45%	3.14%	3.03%	1.96%	20.49%	3.89%
2025/10/21	18.3%	9.68%	6.3%	2.43%	3.24%	3.69%	4.69%	2.69%	9.98%	6.17%
2025/10/22	19.38%	8.74%	4.23%	3.29%	2.32%	3.3%	3.26%	2.34%	16.7%	2.78%
2025/10/23	21.02%	8.48%	5.66%	2.55%	3.11%	2.82%	3.11%	1.72%	10.99%	3.32%
2025/10/24	23.1%	8.26%	4.35%	3.26%	1.82%	2.06%	2.9%	1.24%	13.83%	3.34%
2025/10/25	23.19%	8.63%	7.54%	2.61%	2.19%	2.97%	2.16%	1.48%	10%	2.73%
2025/10/26	23.01%	8.32%	7.48%	2.04%	3.22%	3.3%	2.84%	0.56%	10.08%	2.58%
2025/10/27	18.76%	10.01%	8.07%	2.63%	2.07%	3.54%	1.87%	2.55%	10.85%	4.64%
2025/10/28	14.46%	12.08%	6.65%	2.5%	2.4%	4.91%	0.95%	3.89%	9.38%	4.18%
2025/10/29	17.24%	10.27%	6.84%	5.04%	2.4%	3.57%	3.59%	5.09%	7.62%	3.34%
2025/10/30	14.15%	11.85%	6.14%	4.25%	3.55%	2.34%	2.6%	3.5%	5.06%	3.32%
2025/10/31	20.58%	9.03%	7.51%	5.23%	3.73%	3.26%	2.74%	2.57%	0.25%	0.06%

foundationeducation.edu.au
swinburneonline.edu.au
open.edu.au
actac.com.au
sageeducation.edu.au
studyonline.canberra.edu.au
teachersuperstore.com.au
kktc.com.au
opencolleges.edu.au
macquarie.nsw.edu.au

Foundationeducation.edu.au led October with fluctuating impressions, peaking mid-month. Swinburneonline.edu.au maintained steady visibility, while opencolleges.edu.au saw a sharp decline by month’s end. Overall, a dynamic month concluded with varied performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Early Education - Last month

1
CHC30121 Certificate III in Early Childhood Education and Care https://www.actac.com.au
Study CHC30121 Certificate III in Early Childhood Education online and become a childcare worker or educator, nationally recognised Australia-wide
2
Become an education assistant https://foundationeducation.edu.au › teacher_aide › general
Online certificates & diplomas — Study education support with Foundation Education and get qualified as a teacher aide. Chat to a careers advisor about our certifications in school based...
3
Government Funding Available - CHC30221 In Education Support https://resources.insight.edu.au › education_aide › training
Upskill and Work With Teachers To Create a Supportive Environment for Students with Needs. Insight Training Offers Nationally Recognised...
4
Teachers Aide - Guaranteed Work Placement - No Exams, Ever https://opencolleges.edu.au › school-based › edu_support
Kickstart your Career with Hands-on, Real-World Experience with Guaranteed Work Placements. Join a Supportive Learning Community & Achieve Your...
5
Cert 3 Childcare - Government Funded From $225 https://courses.sageeducation.edu.au › certiii › in-childcare
Study CHC30121 Cert III or CHC50121 Diploma of Early Childhood Education and Care Online. Secure employment in one of the fastest growing industries.

In the competitive landscape of early education PPC ads, ACTAC, Foundation Education, Insight Training, Open Colleges, and Sage Education stand out. Their ads emphasize online learning, government funding, and guaranteed placements, appealing to aspiring educators seeking flexible, recognized qualifications.

Frequently Asked Questions

Why is the AUS Education & Training Early Education October 2025 Report useful and how should I use it?

Why is the AUS Education & Training Early Education October 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the AUS Education & Training Early Education October 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

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The AUS Education & Training Early Education October 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Early Education October 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Education & Training Early Education October 2025 Report for?

The AUS Education & Training Early Education October 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Education & Training Early Education - PPC Market Share Analysis October 2025

Early Education – AUS

Google AI Overview visibility for Education & Training Early Education AUS

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 AUS Education & Training Early Education brands

Share of Spend for the top 10 AUS Education & Training Early Education brands

Competitor Count for AUS Education & Training Early Education

Market Loss & Market Gains for AUS Education & Training Early Education

AUS Education & Training Early Education Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Early Education

Frequently Asked Questions

Why is the AUS Education & Training Early Education October 2025 Report useful and how should I use it?

Why is the AUS Education & Training Early Education October 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Education & Training Early Education October 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Education & Training Early Education October 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

Related reports

US Early Education

UK Early Education

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena