AUS Education & Training Early Education - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Early Education AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	24.5781610529
	75.4218389471

24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	66
	34

66%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	23%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	3%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
foundationeducation.edu.au	11.55
itac.edu.au	10.96
open.edu.au	9.72
teachersuperstore.com.au	6.27
swinburneonline.edu.au	5.5
vic.gov.au	3.45
macquarie.nsw.edu.au	3.34
goodstart.org.au	2.96
actac.com.au	2.73
opencolleges.edu.au	2.71
others	40.81

foundationeducation.edu.au - 11.55%
itac.edu.au - 10.96%
open.edu.au - 9.72%
teachersuperstore.com.au - 6.27%
swinburneonline.edu.au - 5.5%
vic.gov.au - 3.45%
macquarie.nsw.edu.au - 3.34%
goodstart.org.au - 2.96%
actac.com.au - 2.73%
opencolleges.edu.au - 2.71%
others - 40.81%

In the education PPC landscape, ‘others’ dominate with 40.81% click share, while ‘foundationeducation.edu.au’ leads individual advertisers at 11.55%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	itac.edu.au	foundationeducation.edu.au	open.edu.au	swinburneonline.edu.au	actac.com.au	sageeducation.edu.au	macquarie.nsw.edu.au	opencolleges.edu.au	guardian.edu.au	ikon.edu.au
2026/01/01	14.86%	20.76%	6.38%	4.95%	4.16%	2.03%	4.05%	2.29%	0.77%	3.09%
2026/01/02	16.88%	14.15%	8.93%	4.94%	7.49%	3.45%	4.45%	1.44%	1.64%	2.49%
2026/01/03	12.11%	15.42%	9.73%	6%	5.42%	3.63%	4.44%	1.8%	2.31%	2.04%
2026/01/04	15.74%	12.07%	7.25%	5.97%	5.46%	3.78%	5.8%	0.98%	1.1%	2.66%
2026/01/05	17.83%	11.06%	11.67%	3.11%	7.29%	4.19%	6.27%	2.63%	1.65%	3.27%
2026/01/06	14.54%	9.14%	9.68%	3.27%	7.29%	3.73%	4%	1.96%	0.99%	2.76%
2026/01/07	17.1%	3.85%	2.98%	6.88%	10.64%	3.91%	6.32%	3.93%	3.84%	2.9%
2026/01/08	19.91%	13.07%	11%	4.15%	5.26%	3.7%	5.34%	0.91%	0.84%	1.56%
2026/01/09	17.95%	13.49%	8.53%	6.93%	4.47%	2.85%	5.75%	1.59%	1.37%	2.55%
2026/01/10	17.33%	12.91%	7.64%	7.97%	2.07%	2.15%	6.91%	1.36%	4.59%	2.05%
2026/01/11	13.81%	15.48%	9.86%	6.15%	3.84%	5.57%	4.66%	1.76%	2.7%	2.93%
2026/01/12	17.1%	9.23%	10.15%	5.33%	3.89%	5.34%	4.36%	2.38%	1.57%	1.36%
2026/01/13	18.22%	13.5%	12.47%	5.3%	6.79%	4.26%	4.12%	2.48%	0.22%	1.29%
2026/01/14	20.92%	14.72%	11.43%	5.98%	3.55%	3.87%	4.76%	1.49%	2.92%	2.4%
2026/01/15	16.97%	15.48%	8.64%	5.37%	5.49%	3.26%	2.27%	1.54%	1.08%	2.33%
2026/01/16	17.96%	13.49%	8.53%	6.93%	4.48%	2.86%	5.75%	1.59%	1.37%	2.55%
2026/01/17	17.97%	14.06%	14.05%	2.05%	3.11%	2.5%	5.37%	2.03%	2.22%	1.66%
2026/01/18	16.42%	11.81%	12.42%	1.38%	2.16%	1.83%	5.82%	1.21%	2.33%	1.03%
2026/01/19	14.01%	12.63%	15.47%	7.59%	1.8%	4.61%	3.62%	1.66%	3.21%	2.24%
2026/01/20	20.22%	10.58%	12.21%	8.28%	2.96%	2.95%	5.15%	1.58%	2.5%	2.99%
2026/01/21	19.14%	13.04%	15.62%	6.1%	1.06%	2.53%	2.41%	2.18%	2.11%	2.09%
2026/01/22	15.39%	11.02%	15.39%	6.79%	0.74%	2.79%	4.72%	4.2%	3.39%	2.19%
2026/01/23	16.82%	9.94%	13.01%	11.84%	0.24%	2.06%	4.35%	4.93%	2.3%	1.44%
2026/01/24	13.45%	11.37%	17.66%	14.83%	0.35%	1.75%	2.62%	1.94%	1.95%	1.55%
2026/01/25	11.51%	16.05%	15.09%	12.45%	0.77%	3.11%	4.12%	3.5%	2%	0.77%
2026/01/26	14.71%	4.6%	14.35%	10.14%	1.17%	2.71%	5.67%	4.83%	1.17%	1.17%
2026/01/27	13.11%	0.64%	15.76%	9.14%	3.59%	4.84%	4.33%	7.75%	2.98%	1.59%
2026/01/28	16.69%	12.13%	16.02%	9.61%	1.86%	2.64%	2.88%	6.16%	1.53%	0.83%
2026/01/29	16.4%	13.63%	13.88%	8.79%	5.06%	1.89%	4.45%	5.53%	1.77%	1%
2026/01/30	17.12%	10.63%	13.57%	11.76%	1.67%	3.04%	1.84%	3.12%	1.73%	1.75%
2026/01/31	17.4%	16.31%	13.98%	11.93%	3.9%	3.59%	3.16%	2.6%	0.52%	0.46%

itac.edu.au
foundationeducation.edu.au
open.edu.au
swinburneonline.edu.au
actac.com.au
sageeducation.edu.au
macquarie.nsw.edu.au
opencolleges.edu.au
guardian.edu.au
ikon.edu.au

In January 2026, itac.edu.au led with fluctuating spend, peaking mid-month. Foundationeducation.edu.au saw a decline, while open.edu.au and swinburneonline.edu.au showed steady growth. The month concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for AUS Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	161
2026/01/02	160
2026/01/03	162
2026/01/04	163
2026/01/05	152
2026/01/06	160
2026/01/07	155
2026/01/08	153
2026/01/09	132
2026/01/10	138
2026/01/11	141
2026/01/12	144
2026/01/13	141
2026/01/14	141
2026/01/15	151
2026/01/16	132
2026/01/17	140
2026/01/18	150
2026/01/19	149
2026/01/20	149
2026/01/21	143
2026/01/22	145
2026/01/23	145
2026/01/24	149
2026/01/25	155
2026/01/26	160
2026/01/27	158
2026/01/28	143
2026/01/29	143
2026/01/30	137
2026/01/31	139

January saw fluctuating advertiser numbers, starting at 161 and dipping to 132 mid-month. A recovery followed, ending at 139.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
open.edu.au	4.7%
swinburneonline.edu.au	3.36%
acu.edu.au	1.37%
opencolleges.edu.au	0.83%
guardian.edu.au	0.81%
ikon.edu.au	-0.81%
foundationeducation.edu.au	-1.01%
teachersuperstore.com.au	-1.24%
vic.gov.au	-1.32%
actac.com.au	-2.45%

Open.edu.au and Swinburneonline.edu.au lead with significant click share gains, while actac.com.au and vic.gov.au face notable declines.

Campaign Efficiency

AUS Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	foundationeducation.edu.au	itac.edu.au	open.edu.au	swinburneonline.edu.au	opencolleges.edu.au	actac.com.au	macquarie.nsw.edu.au	guardian.edu.au	goodstart.org.au	teachersuperstore.com.au
2026/01/01	20.71%	8.33%	4.25%	3.48%	5.01%	2.63%	2.33%	1.28%	2.52%	5.95%
2026/01/02	15.41%	11.73%	6.47%	3.84%	0.85%	4.76%	3.12%	2.19%	1.88%	6.01%
2026/01/03	16.41%	8.34%	8.01%	4.99%	1.22%	3.59%	2.78%	2.76%	1.83%	1.54%
2026/01/04	12.04%	10.74%	5.68%	4.84%	1.94%	3.64%	3.76%	1.73%	3.1%	5.83%
2026/01/05	14.67%	11.96%	9.29%	2.34%	5.63%	4.57%	3.95%	2.1%	1.55%	6.53%
2026/01/06	9.42%	10.13%	7.64%	2.88%	2.45%	4.78%	2.63%	1.43%	1%	6.02%
2026/01/07	5.92%	12.78%	2.4%	5.66%	3.06%	7.41%	4.62%	4.75%	2.79%	7.24%
2026/01/08	11.12%	14.76%	9.05%	3.96%	0.76%	3.63%	3.64%	1.44%	6.23%	2.57%
2026/01/09	16.1%	11.37%	6.52%	4.98%	2.58%	2.56%	3.48%	1.63%	1.68%	15.54%
2026/01/10	17.06%	10.76%	5.31%	5.87%	4.18%	1.27%	4.12%	4.56%	2.37%	14.78%
2026/01/11	18.68%	9.67%	7.6%	4.65%	4.68%	2.11%	3.14%	3.43%	1.67%	8.1%
2026/01/12	10.54%	12.7%	8%	4.61%	5.58%	2.46%	2.62%	1.86%	6.04%	1.61%
2026/01/13	12.28%	11.13%	9.21%	4%	3.29%	3.99%	2.47%	0.43%	2.15%	15.32%
2026/01/14	17.19%	13.83%	7.4%	4.09%	2.98%	2.09%	2.85%	2.96%	0.88%	8.99%
2026/01/15	18.53%	11.19%	6.29%	4.39%	3.04%	3.2%	1.4%	1.66%	1.78%	8.16%
2026/01/16	16.12%	11.39%	6.53%	4.98%	2.58%	2.56%	3.49%	1.63%	1.58%	15.58%
2026/01/17	15.91%	11.1%	9.96%	1.53%	1.43%	1.64%	3.2%	3.21%	1.77%	10.4%
2026/01/18	9.84%	10.7%	9.27%	1.19%	2.31%	1.31%	3.42%	3.2%	5.02%	8.88%
2026/01/19	13.85%	9.97%	12.48%	6.72%	1.63%	1.21%	2.24%	4.4%	1.96%	9.32%
2026/01/20	14.01%	15.09%	10.61%	6.75%	3.16%	2.04%	3.57%	3.54%	1.3%	1.68%
2026/01/21	14.93%	13.53%	12.59%	4.5%	3.19%	0.61%	1.54%	3.23%	5.14%	1.35%
2026/01/22	11.94%	11.06%	13.2%	5.8%	2.7%	0.52%	3.23%	4.23%	0.85%	8.05%
2026/01/23	13.72%	11.68%	10.41%	9.78%	7.96%	0.16%	2.64%	3.29%	1.02%	1.29%
2026/01/24	13.52%	9.83%	14.4%	11.87%	2.11%	0.35%	1.7%	2.93%	1.36%	7.11%
2026/01/25	16.94%	7.61%	11.68%	9.72%	3.41%	0.45%	2.62%	2.7%	3.15%	5.84%
2026/01/26	6.01%	10.07%	11.17%	8.12%	5.39%	0.7%	3.47%	2.18%	9.28%	5.71%
2026/01/27	0.81%	9.19%	12.97%	7.74%	5.5%	2.17%	2.98%	4.2%	3.13%	8.26%
2026/01/28	14.23%	12.55%	13.43%	8.2%	4.4%	1.23%	2.05%	2.7%	1.3%	0.78%
2026/01/29	13.75%	12.77%	10.97%	7.11%	3.96%	3.13%	3.1%	2.46%	0.68%	8.36%
2026/01/30	11.61%	13.77%	11.79%	9.95%	2.15%	1.06%	1.43%	2.5%	2.17%	1.08%
2026/01/31	21.67%	12.58%	10.95%	9.52%	5.74%	2.68%	2.15%	1.05%	0.97%	0.05%

foundationeducation.edu.au
itac.edu.au
open.edu.au
swinburneonline.edu.au
opencolleges.edu.au
actac.com.au
macquarie.nsw.edu.au
guardian.edu.au
goodstart.org.au
teachersuperstore.com.au

Foundationeducation.edu.au started January strong, peaking at 20.71% but fluctuated, ending at 21.67%. Itac.edu.au maintained a steady presence, peaking at 15.09%. Open.edu.au showed growth, peaking at 14.4%. Swinburneonline.edu.au had a late surge, reaching 11.87%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Early Education - Last month

1
CHC50121 Diploma of Early Childhood Education and Care https://www.actac.com.au
Study CHC50121 Diploma in Early Childhood Education online and work as a children's educator, nationally recognised Australia-wide.
2
CHC30121 Certificate III in Early Childhood Education Online | FE https://www.foundationeducation.edu.au
Study Cert III in Early Childhood Education and Care to become a childcare assistant. Progress your career with a Diploma of Early Childhood Education and Care.
3
Get Started with Head Start https://www.griffith.edu.au › uni › headstart
Fast Track Your Future Now — Unlock your potential with Head...
4
Cert III in Early Childhood - Study Online in 6 Months https://www.itac.edu.au › early-childhood › certificate-iii
Study Cert III Early Childhood Education online with trainer support. Finish in 6 months. Get your Certificate III in Early Childhood Education and Care. Flexible study, no exams. Accelerated Learning.
5
New secondary school options | Find out more https://www.vic.gov.au
Choose a senior secondary course based on your interests, goals and talents.

In the competitive landscape of early education PPC ads, ACTAC and Foundation Education emphasize career progression with nationally recognized qualifications. Griffith University and ITAC focus on accelerated learning and flexible study options, while Vic.gov.au highlights personalized secondary school choices.

Frequently Asked Questions

Why is the AUS Education & Training Early Education January 2026 Report useful and how should I use it?

Why is the AUS Education & Training Early Education January 2026 Report useful?

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Data within the AUS Education & Training Early Education January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

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The AUS Education & Training Early Education January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Yes. The AUS Education & Training Early Education January 2026 Report aggregates data from across both device types and Google Shopping.
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The AUS Education & Training Early Education January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Education & Training Early Education - PPC Market Share Analysis January 2026