Why is the AUS Education & Training Early Education May 2026 Report useful and how should I use it?

Why is the AUS Education & Training Early Education May 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Education & Training Early Education May 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Education & Training Early Education May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Education & Training Early Education May 2026 Report?

The AUS Education & Training Early Education May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Early Education May 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Education & Training Early Education May 2026 Report for?

The AUS Education & Training Early Education May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Education & Training Early Education - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Early Education AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	35.0931640785
	64.9068359215

35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	61
	39

61%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	19%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	4%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
itac.edu.au	15.61
foundationeducation.edu.au	12.61
teachersuperstore.com.au	12.52
aipc.net.au	4.2
swinburneonline.edu.au	4.03
opencolleges.edu.au	3.82
vic.gov.au	3.2
readingeggsshop.com.au	3.08
macquarie.nsw.edu.au	2.83
minimeandco.com.au	2.58
others	35.52

itac.edu.au - 15.61%
foundationeducation.edu.au - 12.61%
teachersuperstore.com.au - 12.52%
aipc.net.au - 4.2%
swinburneonline.edu.au - 4.03%
opencolleges.edu.au - 3.82%
vic.gov.au - 3.2%
readingeggsshop.com.au - 3.08%
macquarie.nsw.edu.au - 2.83%
minimeandco.com.au - 2.58%
others - 35.52%

In the education PPC landscape, ‘itac.edu.au’ leads with 15.61% click share, followed by ‘foundationeducation.edu.au’ at 12.61%. ‘Others’ collectively hold a significant 35.52%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	itac.edu.au	foundationeducation.edu.au	opencolleges.edu.au	swinburneonline.edu.au	macquarie.nsw.edu.au	teachersuperstore.com.au	aipc.net.au	open.edu.au	sageeducation.edu.au	actac.com.au
2026/05/01	30.78%	3.46%	0.95%	3.8%	10.27%	1.4%	15.36%	6.61%	3.84%	0.37%
2026/05/02	34.02%	3.97%	1.43%	6.79%	7.59%	1.5%	11.67%	3.96%	2.3%	2.37%
2026/05/03	30.47%	5.64%	4.67%	3.97%	8.18%	3.25%	13.27%	2.41%	1.28%	1.98%
2026/05/04	30.82%	5.77%	2.96%	6.43%	5.94%	0.71%	11.93%	2.9%	1.64%	2.01%
2026/05/05	31.32%	1.96%	5.71%	8.18%	4.29%	2.16%	12.56%	3.65%	3.29%	2.18%
2026/05/06	29.35%	2.31%	5.75%	7.37%	5.28%	1.99%	8.09%	3.18%	6.62%	5.33%
2026/05/07	32.09%	3.95%	5.35%	9.09%	5.98%	2.43%	9.2%	1.8%	2.92%	2.35%
2026/05/08	31.19%	8.44%	4.9%	6.88%	6.63%	2.59%	9.84%	2.47%	3.06%	0.29%
2026/05/09	28.92%	12.27%	13.01%	8.27%	7.94%	1.57%	3.47%	2.88%	3.54%	0.49%
2026/05/10	25.53%	15.97%	10.5%	8.61%	8.8%	2.24%	2.21%	1.6%	1.92%	0.77%
2026/05/11	28.35%	15.25%	5.87%	8.54%	3.19%	0.92%	9%	2.17%	1.98%	2.58%
2026/05/12	27.39%	17.26%	4.19%	5.67%	1.57%	2.4%	9.37%	3.3%	2.8%	1.5%
2026/05/13	27.26%	16.57%	3.59%	5.85%	3.61%	2.98%	7.54%	1.65%	1.65%	1.96%
2026/05/14	26.19%	15.88%	5.49%	5.66%	1.28%	2.69%	7.94%	2.15%	2.41%	2.14%
2026/05/15	25.87%	20.12%	4.32%	4.37%	4.97%	1.92%	4.69%	2.27%	2.22%	1.45%
2026/05/16	27%	22.46%	1.58%	4.71%	5.15%	2.28%	3.7%	3.06%	1.83%	1.25%
2026/05/17	27.05%	24.11%	3.07%	3.6%	3.54%	2.52%	2.88%	2.5%	2.1%	0.71%
2026/05/18	30.38%	17.67%	3.88%	2.09%	1.58%	4.2%	8.04%	1.97%	3.08%	4.66%
2026/05/19	27.9%	15.57%	1.64%	2.1%	2.1%	6.47%	8.28%	2.56%	3.34%	4.43%
2026/05/20	27.47%	28.98%	1.4%	2.78%	2.7%	2.66%	3.44%	1.8%	1.21%	3.64%
2026/05/21	26.47%	17.73%	7.37%	4.3%	2.07%	3.29%	5.55%	3.31%	1.46%	1.22%
2026/05/22	26.54%	19.73%	5.14%	3.36%	2.72%	3.79%	4.4%	3.94%	3.18%	1.69%
2026/05/23	25.38%	21.85%	10.35%	4.36%	2.17%	2.25%	1.08%	5.12%	1.05%	1.89%
2026/05/24	23.94%	20.31%	17.91%	4.6%	2.46%	1.36%	0.93%	3.01%	1.53%	1.7%
2026/05/25	27.03%	19.34%	5.29%	4.19%	4.56%	2.35%	6.2%	2.52%	1.46%	1.21%
2026/05/26	26.86%	16.55%	7.56%	5.07%	3.16%	1.27%	2.81%	2.88%	2.01%	2.69%
2026/05/27	26.49%	20.03%	5.79%	4.75%	3.7%	2.53%	3.18%	3.85%	2.68%	0.86%
2026/05/28	25.52%	22.65%	7.32%	6.07%	3.55%	2.46%	4.37%	2.79%	0.99%	1.61%
2026/05/29	25.39%	22.04%	6.63%	6.44%	2.57%	3.4%	5.2%	2.5%	1.55%	2.41%
2026/05/30	24.23%	20.13%	8.89%	7.95%	2.39%	3.55%	2.94%	2.81%	1.05%	0.59%
2026/05/31	23.83%	19.42%	8.82%	6.46%	5.12%	2.52%	2.5%	1.75%	1.39%	0.53%

itac.edu.au
foundationeducation.edu.au
opencolleges.edu.au
swinburneonline.edu.au
macquarie.nsw.edu.au
teachersuperstore.com.au
aipc.net.au
open.edu.au
sageeducation.edu.au
actac.com.au

In May 2026, itac.edu.au’s spend share declined from 30.78% to 23.83%, while foundationeducation.edu.au rose from 3.46% to 19.42%.

Market Exposure

Competitor Count for AUS Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/05/01	119
2026/05/02	126
2026/05/03	120
2026/05/04	127
2026/05/05	130
2026/05/06	120
2026/05/07	121
2026/05/08	119
2026/05/09	121
2026/05/10	130
2026/05/11	130
2026/05/12	139
2026/05/13	143
2026/05/14	146
2026/05/15	156
2026/05/16	149
2026/05/17	155
2026/05/18	152
2026/05/19	151
2026/05/20	145
2026/05/21	151
2026/05/22	145
2026/05/23	140
2026/05/24	145
2026/05/25	145
2026/05/26	146
2026/05/27	157
2026/05/28	143
2026/05/29	149
2026/05/30	144
2026/05/31	151

May saw a dynamic rise in distinct advertisers, starting at 119 and peaking at 157. The month concluded with a robust 151, indicating sustained interest.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
foundationeducation.edu.au	4.58%
teachersuperstore.com.au	4.32%
opencolleges.edu.au	1.15%
swinburne.edu.au	1.08%
studyonline.canberra.edu.au	0.66%
teachforaustralia.org	-1.05%
macquarie.nsw.edu.au	-1.24%
itac.edu.au	-1.5%
swinburneonline.edu.au	-1.95%
aipc.net.au	-2.15%

Foundationeducation.edu.au and Teachersuperstore.com.au saw significant click share growth, while Aipc.net.au and Swinburneonline.edu.au experienced notable declines.

Campaign Efficiency

AUS Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	foundationeducation.edu.au	itac.edu.au	teachersuperstore.com.au	opencolleges.edu.au	swinburneonline.edu.au	minimeandco.com.au	macquarie.nsw.edu.au	edresources.com.au	aipc.net.au	open.edu.au
2026/05/01	3.09%	23.71%	8.99%	0.75%	3.29%	1.44%	6.67%	0.09%	11.8%	6.06%
2026/05/02	4.66%	20.97%	15.39%	0.89%	5.01%	4.18%	4.58%	0.12%	7.55%	3.15%
2026/05/03	6.89%	21%	17.44%	3.34%	3.08%	0.09%	5.2%	0.05%	9.4%	2.23%
2026/05/04	6.08%	22.1%	6.34%	2.12%	5.6%	1.23%	3.73%	0.13%	9.14%	2.66%
2026/05/05	3.48%	18.38%	16.69%	3.32%	5.73%	6.65%	2.25%	0.11%	7.09%	2.57%
2026/05/06	5.19%	20.35%	12.87%	5.5%	5.66%	0.08%	3.54%	1.99%	5.78%	2.6%
2026/05/07	3.7%	20.76%	10.59%	3.62%	6.76%	4.18%	3.72%	1.47%	6.01%	1.56%
2026/05/08	6.02%	20.12%	14.16%	2.98%	5.5%	4.72%	4.18%	0.13%	6.95%	1.94%
2026/05/09	10.43%	17.96%	13.44%	9.68%	5.88%	6.05%	4.46%	2.04%	2.45%	2.49%
2026/05/10	12.72%	16.2%	11.31%	7.23%	6.46%	3.42%	5.08%	0.12%	1.5%	1.27%
2026/05/11	14.28%	18.55%	6.36%	4.17%	6.88%	1.96%	2.28%	0.13%	6.17%	2.09%
2026/05/12	13.01%	17.06%	12.88%	3.21%	4.7%	4.53%	0.81%	2.27%	5.9%	2.8%
2026/05/13	15.23%	15.23%	14.13%	3.13%	3.98%	0.14%	1.85%	1%	4.83%	1.29%
2026/05/14	14.23%	15.74%	13.9%	3.01%	3.85%	2.18%	0.74%	0.1%	5.23%	1.65%
2026/05/15	15.97%	15.67%	7.86%	2.69%	2.74%	3.19%	2.31%	6.39%	2.97%	1.85%
2026/05/16	18.5%	15.3%	7.83%	0.81%	3.04%	9.14%	2.72%	2.72%	2.23%	2.16%
2026/05/17	19.51%	16.32%	12.62%	1.71%	2.39%	3.39%	1.89%	4.29%	1.76%	2.11%
2026/05/18	15.21%	17.64%	22.72%	3.25%	1.49%	0.94%	0.83%	2.65%	4.93%	1.52%
2026/05/19	11.46%	13.65%	30.18%	0.91%	1.09%	3.53%	1.12%	1.42%	4.5%	1.77%
2026/05/20	21.99%	17.42%	13.58%	0.84%	1.73%	2.44%	1.61%	5.92%	2.34%	1.53%
2026/05/21	14.85%	15.17%	14.19%	4.07%	2.67%	3.15%	1.11%	4.74%	3.56%	2.55%
2026/05/22	14.3%	15.25%	15.85%	2.97%	2.18%	4.19%	1.38%	2.84%	2.83%	2.91%
2026/05/23	17.95%	16.06%	13.04%	6.82%	3.7%	2.2%	1.27%	2.28%	0.87%	4.11%
2026/05/24	19.58%	15.6%	9.77%	13.97%	3.28%	2.29%	1.23%	0.17%	0.67%	2.55%
2026/05/25	14.86%	16.96%	11.91%	3.3%	2.94%	5.87%	2.79%	0.13%	4.36%	1.83%
2026/05/26	15.31%	18.59%	6.5%	5.22%	4.22%	0.87%	1.84%	1.72%	2.34%	2.48%
2026/05/27	17.57%	16.46%	10.69%	3.61%	3.3%	5.08%	1.99%	2.77%	2.24%	2.98%
2026/05/28	17.99%	16%	18.88%	4.6%	4.27%	0.74%	2.12%	0.78%	3.01%	2.19%
2026/05/29	16.09%	13.93%	16.3%	4.46%	3.86%	3.33%	1.41%	7.12%	4.45%	1.76%
2026/05/30	16.68%	13.74%	16.33%	5.12%	4.86%	0.06%	1.35%	7.49%	1.89%	1.96%
2026/05/31	16.56%	14.3%	13.63%	6.63%	4.2%	3.52%	2.79%	2.75%	1.7%	1.37%

foundationeducation.edu.au
itac.edu.au
teachersuperstore.com.au
opencolleges.edu.au
swinburneonline.edu.au
minimeandco.com.au
macquarie.nsw.edu.au
edresources.com.au
aipc.net.au
open.edu.au

Foundationeducation.edu.au’s impression share surged from 3.09% to 21.99% mid-month, stabilizing at 16.56%. Itac.edu.au started strong at 23.71%, dipped, and ended at 14.3%. Teachersuperstore.com.au peaked at 30.18% before closing at 13.63%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Early Education - Last month

1
Cert III Early Childhood - CHC30121 Nationally Recognised https://www.aipc.net.au
Earn your Cert III in Early Childhood Education & Care online with flexible study options. Study online full-time or part-time. Get your free course guide...
2
Apply for Early Childhood Key Worker Jobs | Everyday Independence https://www.everydayind.com.au
Make an impact with early childhood key worker jobs and NDIS opportunities, supporting parents to help their child to develop their everyday skills.
3
CHC30121 Certificate III in Early Childhood Education Online | FE https://www.foundationeducation.edu.au
Study Cert III in Early Childhood Education and Care to become a childcare assistant. Progress your career with a Diploma of Early Childhood Education and Care.
4
Cert III in Early Childhood | Graduate in 6 Months | Cert III Online Study https://www.itac.edu.au › certificate-iii › early-childhood
Study Certificate III in Early Childhood Education and Care online. Finish in 6 months with fast-track online study. Enrol anytime. Finish in 6 Months.
5
Certificate III Early Childhood Education & Care Online https://www.opencolleges.edu.au
Launch or build your career in early childhood education with our Certificate III in Early Childhood Education and Care. Flexible study options. No exams ever

In the competitive landscape of early childhood education, top advertisers like AIPC, Everyday Independence, and Open Colleges emphasize flexibility and career progression. Themes of online study, quick completion, and impactful roles resonate, highlighting the sector’s dynamic opportunities.

Frequently Asked Questions

Why is the AUS Education & Training Early Education May 2026 Report useful and how should I use it?

Why is the AUS Education & Training Early Education May 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Education & Training Early Education May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Education & Training Early Education May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Education & Training Early Education May 2026 Report?

The AUS Education & Training Early Education May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Early Education May 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Education & Training Early Education May 2026 Report for?

The AUS Education & Training Early Education May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Education & Training Early Education - PPC Market Share Analysis May 2026