AUS Education & Training Early Education - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Early Education – AUS

Google AI Overview visibility for Education & Training Early Education AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 40.7218286646
59.2781713354
40%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 61
39
61%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 18%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 AUS Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
itac.edu.au 15.73
foundationeducation.edu.au 8.61
teachersuperstore.com.au 7.04
readingeggsshop.com.au 5.4
swinburneonline.edu.au 4.92
opencolleges.edu.au 4.87
vic.gov.au 4.29
macquarie.nsw.edu.au 4.01
aipc.net.au 3.91
open.edu.au 3.05
others 38.17
  • itac.edu.au - 15.73%
  • foundationeducation.edu.au - 8.61%
  • teachersuperstore.com.au - 7.04%
  • readingeggsshop.com.au - 5.4%
  • swinburneonline.edu.au - 4.92%
  • opencolleges.edu.au - 4.87%
  • vic.gov.au - 4.29%
  • macquarie.nsw.edu.au - 4.01%
  • aipc.net.au - 3.91%
  • open.edu.au - 3.05%
  • others - 38.17%

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In the education PPC landscape, ‘others’ dominate with 38.17% click share, while ITAC leads individual domains at 15.73%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date itac.edu.au opencolleges.edu.au open.edu.au sageeducation.edu.au macquarie.nsw.edu.au ku.com.au swinburneonline.edu.au aipc.net.au foundationeducation.edu.au oac.edu.au
2026/06/01 27.55% 7.76% 3.42% 3.47% 2.65% 0% 6.1% 5.73% 12.03% 0.25%
2026/06/02 25.63% 5.03% 2.88% 4.02% 4.52% 0% 6.26% 6.25% 13.3% 0%
2026/06/03 23.98% 5.37% 3.79% 2.46% 3.52% 0.48% 4.53% 3.45% 20.03% 0.14%
2026/06/04 24.9% 5.87% 3.54% 1.68% 2.57% 0% 5.95% 7.89% 13.79% 0.96%
2026/06/05 25.84% 8.42% 3.8% 2.88% 4.24% 0% 8.85% 8.42% 10.15% 0.73%
2026/06/06 20.83% 6.2% 3.58% 1.97% 6.2% 0.91% 7.1% 4.56% 11.25% 0.21%
2026/06/07 22.29% 10.29% 1.51% 1.18% 7.38% 1.42% 9.86% 2.78% 12.12% 0.88%
2026/06/08 24.92% 9.64% 1.52% 0.92% 2.75% 0.66% 8.82% 4.79% 8.32% 1.63%
2026/06/09 25.91% 7.01% 3.33% 1.36% 7.8% 0.64% 7.23% 5.45% 5.38% 3.26%
2026/06/10 32.63% 3.38% 2.09% 4.06% 3.47% 0% 3.46% 7.18% 7.75% 3.48%
2026/06/11 28.89% 4.72% 3.18% 2.75% 7.88% 0.01% 9.22% 6.64% 5.95% 0.05%
2026/06/12 22.25% 4.87% 2.38% 5.81% 4.23% 0.87% 10.28% 6.9% 5.35% 5.07%
2026/06/13 20.92% 6.78% 2.94% 1.44% 7.83% 4.15% 8.79% 6.76% 7.21% 2.73%
2026/06/14 21.55% 13.58% 1.27% 1.31% 8.25% 3.64% 7.42% 4.2% 3.91% 3.07%
2026/06/15 27.5% 4.49% 1.35% 0.92% 8.83% 4.16% 6.09% 6.5% 6.17% 2.19%
2026/06/16 28.49% 5.37% 1.6% 2.46% 7.13% 1.12% 4.69% 5.5% 6.41% 2.53%
2026/06/17 27.48% 5.42% 1.41% 1.75% 5.74% 1.59% 7.37% 8.26% 5.76% 2.34%
2026/06/18 24.91% 6.75% 2.05% 1.7% 7.46% 5.16% 7.05% 6.16% 7.72% 4.58%
2026/06/19 24.81% 3.4% 3.76% 1.57% 5.06% 5.07% 10.63% 7.02% 7.48% 2.71%
2026/06/20 24.18% 3% 8.99% 0.76% 7% 1.99% 8.54% 5.92% 4.76% 2.47%
2026/06/21 22.09% 8.59% 2.38% 1.32% 8.97% 2.5% 8.18% 3.55% 6.58% 2.9%
2026/06/22 28.45% 5.56% 4.68% 0.84% 8.38% 2.59% 6.15% 4.47% 4.33% 1.63%
2026/06/23 30.96% 3.48% 5.24% 2.09% 2.18% 1.5% 10.54% 3.82% 5.9% 2.26%
2026/06/24 24.41% 4.35% 3.12% 3.89% 4.3% 2.15% 7.31% 4.04% 6.14% 2.02%
2026/06/25 31.31% 6.07% 4.44% 0.69% 8.89% 3.59% 7.64% 2.3% 4.48% 0.89%
2026/06/26 36.13% 4.72% 4.01% 1.35% 5.95% 2.3% 9.37% 3.72% 5.98% 1.36%
2026/06/27 26.79% 11.69% 8.9% 0.54% 7.3% 2.1% 5.37% 2.93% 5.26% 0.04%
2026/06/28 24.37% 12.74% 5.67% 1.08% 9.84% 1.26% 5.05% 4.25% 6.51% 2.14%
2026/06/29 26.57% 8.13% 4.88% 1.8% 3.01% 4.92% 5.61% 2.25% 5.15% 3.73%
2026/06/30 28% 9.89% 9.4% 4.87% 3.91% 3.67% 3.61% 2.54% 1.66% 0.58%
  • itac.edu.au
  • opencolleges.edu.au
  • open.edu.au
  • sageeducation.edu.au
  • macquarie.nsw.edu.au
  • ku.com.au
  • swinburneonline.edu.au
  • aipc.net.au
  • foundationeducation.edu.au
  • oac.edu.au

Copyright © Adthena. All rights reserved.

In June 2026, itac.edu.au led with fluctuating spend, peaking at 36.13%. opencolleges.edu.au showed volatility, ending at 9.89%. open.edu.au and sageeducation.edu.au had modest shares, while macquarie.nsw.edu.au and swinburneonline.edu.au displayed consistent activity.

Market Exposure

Competitor Count for AUS Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 153
2026/06/02 164
2026/06/03 157
2026/06/04 153
2026/06/05 152
2026/06/06 153
2026/06/07 156
2026/06/08 156
2026/06/09 148
2026/06/10 139
2026/06/11 136
2026/06/12 141
2026/06/13 141
2026/06/14 138
2026/06/15 132
2026/06/16 131
2026/06/17 129
2026/06/18 122
2026/06/19 121
2026/06/20 131
2026/06/21 130
2026/06/22 130
2026/06/23 134
2026/06/24 129
2026/06/25 123
2026/06/26 126
2026/06/27 121
2026/06/28 126
2026/06/29 133
2026/06/30 122

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In June 2026, distinct advertisers began at 153, peaked at 164, then steadily declined, ending at 122.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
readingeggsshop.com.au 1.86%
open.edu.au 1.83%
ku.com.au 1.74%
itac.edu.au 1.46%
westernsydney.edu.au 1.18%
tafeqld.edu.au -0.63%
swinburne.edu.au -0.74%
aipc.net.au -0.86%
vic.gov.au -2.24%
foundationeducation.edu.au -3.05%

Copyright © Adthena. All rights reserved.

Readingeggsshop.com.au leads with a 1.86% click share increase, while foundationeducation.edu.au drops by 3.05%.

Campaign Efficiency

AUS Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date itac.edu.au teachersuperstore.com.au open.edu.au opencolleges.edu.au swinburneonline.edu.au macquarie.nsw.edu.au aipc.net.au foundationeducation.edu.au readingeggsshop.com.au vic.gov.au
2026/06/01 15.97% 13.25% 2.69% 6% 3.89% 1.44% 4.05% 10.48% 1.27% 7.95%
2026/06/02 14.17% 14.86% 1.83% 2.69% 4.2% 2.03% 4% 11.05% 2.36% 4.2%
2026/06/03 16.01% 8.21% 3.04% 3.68% 3.32% 2.09% 2.36% 19.04% 1.38% 1.83%
2026/06/04 16.91% 8.63% 3.52% 5.15% 4.31% 1.57% 5.27% 13.7% 2.62% 4.23%
2026/06/05 18.82% 3.81% 3.2% 6.99% 8.15% 2.74% 6.59% 10.97% 2.08% 4.29%
2026/06/06 12.7% 8.55% 2.64% 5.44% 4.68% 4.64% 3.5% 11.77% 2.72% 4.6%
2026/06/07 14.84% 4.37% 1.24% 6.81% 7.39% 4.89% 1.92% 13.78% 2.89% 5.36%
2026/06/08 17.34% 5.51% 1.41% 8.18% 6.2% 1.86% 3.22% 10.61% 3.01% 4.5%
2026/06/09 16.79% 5.65% 2.47% 7.37% 4.95% 4.68% 3.87% 9.92% 1.52% 2.81%
2026/06/10 19.49% 11.63% 1.5% 2.04% 2.21% 2.15% 4.66% 8.44% 4.01% 4.76%
2026/06/11 18.51% 5.38% 2.89% 4.6% 6.43% 4.78% 4.23% 9.18% 2.68% 1.71%
2026/06/12 14% 11.23% 1.85% 3.77% 6.28% 2.37% 4.12% 8.15% 3.57% 1.78%
2026/06/13 13.29% 5.66% 1.96% 5.91% 5.45% 4.35% 4.52% 7.89% 3.61% 1.63%
2026/06/14 14.39% 7.32% 1.17% 11.38% 5.09% 5.48% 2.65% 6.43% 3.69% 2.17%
2026/06/15 17.99% 6.99% 1.13% 3.6% 5.07% 5.47% 4.31% 6.9% 1.77% 2.31%
2026/06/16 16.28% 10.1% 1.61% 3.24% 3.74% 3.77% 3.23% 9.76% 3.37% 2.29%
2026/06/17 18.14% 8.73% 0.97% 4.85% 4.91% 3.35% 5.34% 8.31% 3.12% 1.08%
2026/06/18 14.82% 20.05% 1.31% 3.91% 5.09% 4.17% 3.63% 8.51% 2.88% 1.73%
2026/06/19 16.1% 5.73% 2.92% 2.35% 7.12% 3.19% 4.26% 12.27% 5.01% 2.68%
2026/06/20 16.78% 3.42% 7.74% 2.2% 6.38% 4.31% 4.25% 5.31% 6.87% 3.06%
2026/06/21 15.18% 6.36% 1.94% 6.96% 5.63% 5.74% 2.37% 8.88% 3.4% 2.11%
2026/06/22 19.9% 3.49% 3.64% 3.7% 4.48% 5.12% 3.27% 7.77% 6.03% 2.75%
2026/06/23 21.17% 4.92% 5.14% 2.34% 7.83% 1.28% 2.62% 7.81% 5.43% 2.74%
2026/06/24 16.56% 6.05% 2.64% 2.87% 5.23% 2.46% 2.68% 8.98% 5.77% 3.9%
2026/06/25 21.61% 6.3% 4.03% 4.49% 5.59% 5.42% 1.76% 6.69% 2.67% 1.83%
2026/06/26 25.52% 1.42% 3.96% 3.12% 7.15% 3.9% 2.7% 6.75% 7.83% 0.26%
2026/06/27 14.13% 5.1% 6.19% 6.69% 3.66% 3.71% 1.54% 6.53% 14.06% 0.15%
2026/06/28 15.33% 8.7% 4.29% 10.8% 3.36% 5.49% 2.97% 10.77% 1.44% 0.16%
2026/06/29 17.09% 0.04% 3.73% 7.51% 3.92% 1.83% 1.58% 8.78% 3.03% 0.07%
2026/06/30 21.42% 8.68% 8.63% 7.66% 2.83% 2.67% 1.79% 1.75% 0.8% 0.06%
  • itac.edu.au
  • teachersuperstore.com.au
  • open.edu.au
  • opencolleges.edu.au
  • swinburneonline.edu.au
  • macquarie.nsw.edu.au
  • aipc.net.au
  • foundationeducation.edu.au
  • readingeggsshop.com.au
  • vic.gov.au

Copyright © Adthena. All rights reserved.

In June 2026, itac.edu.au led with fluctuating impressions, peaking at 25.52% on June 26. Teachersuperstore.com.au saw a dip, while open.edu.au and opencolleges.edu.au showed moderate stability. Foundationeducation.edu.au’s impressions declined, ending at 1.75%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Early Education - Last month
  1. 1
    Diploma in Early Childhood | CHC50121 Nationally Recognised https://www.aipc.net.au

    Study online or part-time and build expertise in child development and care. Gain advanced skills in early childhood education with a nationally-recognised...

  2. 2
    Become an education assistant https://www.foundationeducation.edu.au › teacher_aide › general

    Become a teacher aide — Study to be a teacher aide with Foundation Education, when you want, where you want. Study...

  3. 3
    Cert III in Early Childhood - Graduate in 6 Months - Cert III Online Study https://www.itac.edu.au › certificate-iii › early-childhood

    Study Certificate III in Early Childhood Education and Care online. Finish in 6 months with fast-track online study. Enrol anytime. Finish in 6 Months.

  4. 4
    Fee Free & Subsidised Training - Early Childhood Education https://www.macquarie.nsw.edu.au › childcare › certificate

    English Language Support & Small Class Sizes. Small classes and English language support...

  5. 5
    Hiring Advanced Educator - Be part of something bigger https://www.uniting.org › career

    Join a purpose-led team where your work creates real impact every day. Find belonging, purpose and the support to do your best work.

Copyright © Adthena. All rights reserved.

In the competitive landscape of early education PPC ads, AIPC stands out with its nationally recognized diploma, emphasizing flexibility and expertise. Foundation Education and ITAC highlight convenience and speed, appealing to aspiring teacher aides and early childhood educators. Macquarie offers fee-free training, while Uniting.org focuses on impactful careers.

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