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AUS Gambling & Gaming Online Gambling - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Online Gambling category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Gambling & Gaming Online Gambling brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
bet365.com.au 26.21
tab.com.au 19.08
kenogo.com.au 8.84
sportsbet.com.au 8.84
mybet.com.au 8.2
swiftbet.com.au 6.25
newbookie.com.au 4.66
pointsbet.com.au 3.97
neds.com.au 2.8
palmerbet.com 1.63
others 9.52

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In the gambling PPC landscape, bet365.com.au leads with 26.21% click share, followed by tab.com.au at 19.08%. ‘Others’ collectively hold 9.52%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Gambling & Gaming Online Gambling brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date mybet.com.au swiftbet.com.au neds.com.au newbookie.com.au bet365.com.au pointsbet.com.au sportsbet.com.au betright.com.au kenogo.com.au tab.com.au
2025/05/01 4.81% 6.76% 0.02% 0.02% 20.64% 3.38% 12.09% 0% 15.07% 2.54%
2025/05/02 13.96% 6.65% 4.77% 2.43% 31.34% 8.68% 5.97% 3.39% 15.07% 1.19%
2025/05/03 24.47% 21.92% 9.77% 7.86% 10.21% 5.76% 14.21% 0% 0.03% 1.85%
2025/05/04 16.57% 1.47% 6.62% 4.51% 30.68% 7.91% 17.13% 0% 0.02% 8.45%
2025/05/05 5.4% 2.04% 3.45% 5.69% 19.17% 1.33% 19.64% 0% 40.93% 0.29%
2025/05/06 3.03% 1.27% 5.2% 5.66% 19.88% 4.33% 6.11% 7.32% 43.23% 1.91%
2025/05/07 6.16% 0.13% 0.15% 0.13% 21.2% 8.3% 6.08% 0% 55.9% 0.1%
2025/05/08 12.65% 7.19% 0.25% 6.93% 34.31% 3.03% 1.58% 0% 15.92% 11.28%
2025/05/09 29.82% 1.4% 0.7% 0.54% 11.48% 19.77% 17.77% 5.3% 10.57% 0.41%
2025/05/10 20.68% 12.67% 1.82% 0.05% 29.37% 6.58% 21.39% 0% 3.89% 2.17%
2025/05/11 2.72% 0.18% 2.75% 0.36% 23.09% 0.42% 14.94% 0.09% 0.02% 0.16%
2025/05/12 6.77% 12.48% 0.13% 3.88% 3.47% 7.15% 2.38% 0.03% 59.7% 0.69%
2025/05/13 31.65% 15.15% 0.06% 11.29% 9.64% 7.84% 0.25% 3.07% 11.32% 0.02%
2025/05/14 0.19% 31.82% 0.33% 35.66% 14.32% 0.91% 1.99% 0.05% 0.01% 0.09%
2025/05/15 8.61% 2% 5.52% 2.89% 34.45% 2.44% 0.8% 0.1% 0.02% 23.05%
2025/05/16 14.99% 13.69% 5.82% 6.43% 8.03% 0.04% 8.25% 6.32% 32.61% 1.16%
2025/05/17 16.61% 6.78% 0.88% 6.3% 15.27% 25.12% 10.91% 1.67% 0.02% 0.03%
2025/05/18 17.36% 2.32% 2.2% 0.25% 30.98% 7.32% 18.39% 0.05% 0.02% 16.97%
2025/05/19 12.6% 9.45% 0.13% 19.94% 26.16% 2.44% 10.51% 0.7% 0.02% 0.99%
2025/05/20 7.63% 10.17% 6.72% 20.31% 13.66% 9.69% 6.84% 0.19% 3.84% 5.6%
2025/05/21 8.1% 7.28% 0.61% 16.55% 14.92% 2.31% 8.92% 0.44% 21.07% 2.67%
2025/05/22 4.75% 12.51% 3.96% 3.28% 14.34% 8.5% 26.61% 0.02% 6.85% 3.75%
2025/05/23 15.81% 15.84% 8.72% 12.12% 15.95% 2.31% 9.29% 10.17% 0.07% 3.32%
2025/05/24 16.24% 21.05% 0.87% 8.87% 8.14% 0.14% 9.82% 1.71% 3.67% 3.86%
2025/05/25 11.52% 11.77% 3.18% 4.36% 16.8% 1.81% 19.33% 5.45% 0.9% 16.67%
2025/05/26 1.06% 1.36% 21.69% 4.87% 27.84% 3.06% 10.66% 2.33% 1.28% 21.45%
2025/05/27 6.41% 3.71% 4.07% 3.68% 18.39% 2.37% 7.96% 0.03% 12.07% 24.95%
2025/05/28 6.57% 9.91% 9.9% 1.43% 10.39% 6.73% 26.84% 4.2% 6.59% 16.22%
2025/05/29 4.07% 8.14% 8.25% 8.06% 8.07% 5.16% 19.26% 0.03% 0.85% 20.5%
2025/05/30 13.1% 18.12% 13.45% 5.17% 7.56% 4.14% 16.96% 0.44% 2.56% 16.65%
2025/05/31 25.21% 14.95% 10.53% 8.5% 8% 7.75% 7.49% 5.93% 4.75% 4.33%

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In May 2025, Kenogo.com.au dominated early with a peak on the 7th. Bet365.com.au surged mid-month, while Mybet.com.au ended strong on the 31st.

Market Exposure

Competitor Count for AUS Gambling & Gaming Online Gambling

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 21
2025/05/02 22
2025/05/03 18
2025/05/04 18
2025/05/05 18
2025/05/06 20
2025/05/07 17
2025/05/08 21
2025/05/09 21
2025/05/10 19
2025/05/11 22
2025/05/12 21
2025/05/13 21
2025/05/14 22
2025/05/15 23
2025/05/16 21
2025/05/17 24
2025/05/18 22
2025/05/19 19
2025/05/20 27
2025/05/21 23
2025/05/22 23
2025/05/23 24
2025/05/24 21
2025/05/25 21
2025/05/26 23
2025/05/27 20
2025/05/28 20
2025/05/29 21
2025/05/30 19
2025/05/31 21

Copyright © Adthena. All rights reserved.

May saw fluctuating advertiser numbers, peaking at 27 on May 20. The month concluded with 21 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Gambling & Gaming Online Gambling

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
tab.com.au 22.91%
sportsbet.com.au 2.32%
betroyale.com.au 1.65%
neds.com.au 1.31%
betdeluxe.com.au 0.59%
palmerbet.com -2.02%
bet365.com.au -3.3%
mybet.com.au -3.44%
pointsbet.com.au -3.84%
kenogo.com.au -16.66%

Copyright © Adthena. All rights reserved.

TAB.com.au surged with a 22.91% click share increase, while Kenogo.com.au plummeted by 16.66%.

Campaign Efficiency

AUS Gambling & Gaming Online Gambling Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date mybet.com.au swiftbet.com.au bet365.com.au neds.com.au sportsbet.com.au newbookie.com.au pointsbet.com.au kenogo.com.au tab.com.au palmerbet.com
2025/05/01 2.56% 3.75% 13.94% 0.01% 6.4% 0.01% 2.62% 12.82% 0.84% 1.77%
2025/05/02 10.78% 5.68% 28.43% 4.94% 3.46% 1.94% 8.48% 13.1% 1.31% 5.37%
2025/05/03 24.69% 18.53% 7.93% 8.52% 17.76% 6.54% 7.9% 0.06% 2.2% 5.26%
2025/05/04 11.87% 2.14% 24.78% 5.42% 14.49% 2.06% 8.9% 0.03% 6.62% 7.09%
2025/05/05 5.58% 2.39% 20.09% 3.64% 13.32% 6.8% 1.54% 43.13% 0.25% 0.45%
2025/05/06 2.02% 0.81% 15.6% 3.22% 4.63% 5.36% 4.75% 47.1% 1.14% 1.09%
2025/05/07 3.98% 0.11% 21.72% 0.16% 3.74% 0.13% 8.75% 56.17% 0.07% 1.24%
2025/05/08 11.05% 7.27% 33.53% 0.25% 1.13% 8.54% 2.99% 16.91% 8.03% 0.32%
2025/05/09 17.18% 0.98% 7.69% 0.52% 18.78% 0.44% 26.49% 17.03% 0.22% 0.66%
2025/05/10 18.31% 8.3% 35.5% 1.3% 20.32% 0.07% 7.28% 5.29% 1.82% 1.29%
2025/05/11 1.69% 0.1% 16.19% 1.57% 6.22% 0.24% 0.21% 35.2% 0.07% 18.75%
2025/05/12 12.68% 7.65% 2.45% 0.1% 5.75% 3.38% 10.18% 44.76% 1.85% 0.95%
2025/05/13 24.59% 11.15% 11.3% 0.04% 0.19% 9.55% 7.96% 11.93% 0.01% 7.02%
2025/05/14 0.26% 28.06% 14.59% 0.4% 7.01% 29.98% 1.54% 0.03% 0.09% 0.47%
2025/05/15 5.39% 0.93% 55.7% 2.88% 0.49% 2.09% 1.83% 0.03% 15.45% 0.47%
2025/05/16 11.96% 14.21% 14.55% 4.91% 6.32% 7.14% 0.04% 30.78% 0.9% 0.13%
2025/05/17 16.31% 7.16% 12.87% 0.88% 8.11% 7.18% 24.64% 0.04% 0.02% 1.74%
2025/05/18 14.87% 1.73% 32.84% 1.82% 24.44% 0.28% 6.18% 0.04% 12.21% 0.43%
2025/05/19 9.12% 7.57% 27.93% 0.12% 7.89% 15.31% 1.85% 0.05% 0.62% 1.2%
2025/05/20 6.69% 8.08% 12.43% 4.99% 6.3% 15.74% 9.04% 5.34% 4.11% 0.5%
2025/05/21 9.51% 5.58% 17.52% 0.41% 5.96% 11.64% 1.34% 18.97% 1.91% 1.47%
2025/05/22 3.15% 9.75% 14.92% 2.22% 20.22% 2.59% 6.72% 4.71% 1.7% 4.77%
2025/05/23 16.69% 14.07% 13.37% 6.82% 9.21% 12.16% 2.66% 0.14% 4.07% 0.73%
2025/05/24 13.45% 16.95% 12.02% 0.81% 10.59% 6.42% 0.27% 4.93% 4.17% 0.84%
2025/05/25 8.33% 9.12% 15.6% 2.07% 19.66% 3.06% 1.26% 0.75% 16.72% 0.79%
2025/05/26 0.82% 1.36% 23.43% 15.4% 15.57% 4.23% 2.83% 1.71% 20.64% 1.61%
2025/05/27 5.65% 3.54% 18.23% 3.5% 11.28% 3.51% 2.56% 8.71% 20.42% 2.39%
2025/05/28 6.19% 7.42% 12.41% 7.42% 28.46% 1.5% 4.69% 7.29% 14.8% 2.65%
2025/05/29 3.84% 8.25% 7.22% 7.65% 23.12% 6.85% 5.23% 1.04% 18.89% 0.31%
2025/05/30 12.1% 16.65% 11.03% 11.41% 16.98% 4.7% 3.94% 3.07% 17.24% 0.3%
2025/05/31 24.01% 13.58% 10.49% 8.98% 7.65% 7.12% 5.68% 5.6% 4.59% 0.45%

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In May 2025, bet365.com.au led with fluctuating impressions, peaking mid-month. Kenogo.com.au showed a sharp rise early, then declined. Mybet.com.au and swiftbet.com.au had varied trends, while sportsbet.com.au ended strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Gambling & Gaming Online Gambling

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Join bet365™ Today - Online Betting Site Australia https://www.bet365.com.au

    18+ Gamble Responsibly. Enjoy an Extensive Range of Markets Across All the Biggest Events.

  2. 2
    Play KenoGO 40 Million Jackpot | Fast Payouts https://www.kenogo.com.au

    Play for up to $40 million every 3 minutes with KenoGO. Could you be our next big winner?

  3. 3
    mybet https://www.mybet.com.au › register

    Rated 9.9/10 - Bet Now — Try Australia's Best New online betting site in Australia! Try Australia's Best New online...

  4. 4
    PuntZone & JustBet Newest - Australia's Best Betting Sites https://www.newbookie.com.au

    New Australian Betting Sites · PuntZone · JustBet · PuntNow · MidasBet · WinnersBet. Try one of Australia's best new betting sites for horse racing betting and sports betting.

  5. 5
    PointsBet: Online Betting https://www.pointsbet.com.au › betting-promos › sign-up

    Fast Cash Withdrawals — Bet On Racing, AFL, NRL, NBA & Much More. Great Odds & Promotions Everyday with PointsBet.

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In the competitive world of online betting, bet365™ stands out with its extensive market range, while KenoGO entices with a $40 million jackpot every three minutes. Mybet boasts a high rating, and PuntZone & JustBet highlight new betting opportunities. PointsBet offers fast withdrawals and daily promotions.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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