US Gambling & Gaming Online Gambling - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Online Gambling category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Online Gambling – US

Google AI Overview visibility for Gambling & Gaming Online Gambling US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 9.43342661313
90.5665733869
9%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 53
47
53%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 9%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Online Gambling brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
stake.us 20.48
betonline.ag 12.48
kinguin.net 7.72
crowncoinscasino.com 4.45
crazygames.com 4.42
giftcards.com 4.28
wowvegas.com 3.68
mcluck.com 3.25
testerup.com 3.22
modo.us 3.04
others 32.98
  • stake.us - 20.48%
  • betonline.ag - 12.48%
  • kinguin.net - 7.72%
  • crowncoinscasino.com - 4.45%
  • crazygames.com - 4.42%
  • giftcards.com - 4.28%
  • wowvegas.com - 3.68%
  • mcluck.com - 3.25%
  • testerup.com - 3.22%
  • modo.us - 3.04%
  • others - 32.98%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC for gambling, Stake.us leads with 20.48% click share, followed by BetOnline.ag at 12.48%. Others collectively hold a significant 32.98%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Online Gambling brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date stake.us betonline.ag pulsz.com modo.us crazygames.com crowncoinscasino.com wowvegas.com giftcards.com mcluck.com kinguin.net
2025/10/01 8.26% 0% 0% 2.06% 1.12% 1.28% 9.87% 12.27% 4.91% 43.66%
2025/10/02 14.82% 5.69% 3.48% 1.37% 4.21% 1.34% 0% 5.24% 3.23% 0.13%
2025/10/03 19% 19.23% 0% 0.98% 4.99% 5.72% 0% 0.02% 6.86% 0.24%
2025/10/04 15.91% 15.01% 5.49% 0.02% 4.13% 5.11% 0% 0.01% 4.06% 0.2%
2025/10/05 20.68% 9.16% 10.2% 2.75% 4.4% 8.16% 0% 0.01% 13.73% 0.25%
2025/10/06 41.1% 0% 0.09% 0.03% 4.57% 5.03% 8.01% 0.01% 0.36% 0.27%
2025/10/07 9.55% 6.51% 14.47% 0.01% 0.12% 23.5% 6.34% 0% 18.38% 0.09%
2025/10/08 12% 0% 2.19% 0.02% 0.11% 3.04% 5.13% 0% 1.92% 4.97%
2025/10/09 15.05% 0% 3.74% 0% 2.05% 0% 10.4% 0% 3.46% 0%
2025/10/10 27.71% 0% 4.58% 5.46% 3.53% 0% 5.2% 0% 0.67% 0%
2025/10/11 22.66% 0% 0% 0% 8.63% 0% 9.18% 0% 8.33% 0%
2025/10/12 14.99% 23.47% 0.11% 1.17% 7.22% 0.62% 0% 0% 0.12% 0%
2025/10/13 31.58% 0% 0% 1.32% 2.34% 0% 0% 8.4% 0% 0%
2025/10/14 22.14% 0% 0% 0.91% 8.81% 4.94% 12.37% 7.01% 6.07% 0%
2025/10/15 14.18% 0% 5.37% 4.07% 5.13% 0.95% 3.43% 0% 1.67% 0%
2025/10/16 19.49% 24.72% 11.29% 2.84% 5.19% 0% 9.54% 0% 3.98% 0%
2025/10/17 23.13% 22.29% 0% 1.43% 4.21% 1.43% 5.98% 0% 3.79% 0.05%
2025/10/18 7.94% 4.49% 0.58% 1.22% 1.87% 11.05% 8.9% 9.97% 0.49% 27.05%
2025/10/19 30.9% 24.53% 0% 0.15% 7.08% 4.67% 1.83% 0% 5.19% 0.2%
2025/10/20 23.38% 14.52% 5.63% 0.29% 4.49% 0.14% 0.17% 31% 5.86% 0.18%
2025/10/21 27.65% 0% 0.25% 5.58% 4.57% 2.1% 0.26% 0% 0.25% 32.9%
2025/10/22 25.91% 17.03% 2.99% 5.25% 3.94% 6.52% 8.94% 0% 1.9% 0.14%
2025/10/23 37.26% 0% 3.6% 10.36% 4.6% 12.68% 5.23% 0% 2.94% 0.23%
2025/10/24 16.09% 35.28% 0% 5.84% 2.31% 3.56% 4.04% 4.88% 9.31% 0.18%
2025/10/25 45.53% 0% 0% 7.73% 1.44% 5.23% 0% 0% 0% 0.55%
2025/10/26 55.54% 0% 0% 7% 5.95% 0% 0% 0% 0% 0.45%
2025/10/27 37.93% 0% 0% 6.8% 10.44% 9.62% 0% 0% 0% 0.03%
2025/10/28 12.9% 22.51% 6.97% 5.13% 4.42% 1.77% 6.91% 0% 8.76% 0.01%
2025/10/29 21.23% 17.12% 0% 6.22% 4.74% 4.17% 0% 0% 0% 0%
2025/10/30 14.45% 9.98% 2.31% 7.08% 1.42% 17% 0% 0% 2.21% 0%
2025/10/31 24.98% 15.26% 13.54% 6.14% 3.59% 0% 0% 0% 0% 0%
  • stake.us
  • betonline.ag
  • pulsz.com
  • modo.us
  • crazygames.com
  • crowncoinscasino.com
  • wowvegas.com
  • giftcards.com
  • mcluck.com
  • kinguin.net

Copyright © Adthena. All rights reserved.

Stake.us dominated October with fluctuating spend, peaking at 55.54 on the 26th. Crowncoinscasino.com saw a notable spike on the 7th. Betonline.ag maintained steady presence, while pulsz.com and wowvegas.com had modest activity. Modo.us and giftcards.com showed sporadic engagement. Kinguin.net’s significant start dwindled quickly.

Market Exposure

Competitor Count for US Gambling & Gaming Online Gambling

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 45
2025/10/02 54
2025/10/03 35
2025/10/04 35
2025/10/05 39
2025/10/06 44
2025/10/07 41
2025/10/08 43
2025/10/09 37
2025/10/10 35
2025/10/11 33
2025/10/12 41
2025/10/13 35
2025/10/14 40
2025/10/15 44
2025/10/16 39
2025/10/17 37
2025/10/18 46
2025/10/19 38
2025/10/20 39
2025/10/21 32
2025/10/22 35
2025/10/23 32
2025/10/24 33
2025/10/25 31
2025/10/26 27
2025/10/27 30
2025/10/28 36
2025/10/29 32
2025/10/30 36
2025/10/31 32

Copyright © Adthena. All rights reserved.

October began with 45 advertisers, peaking at 54 on the 2nd. A decline followed, reaching 27 by the 26th. The month concluded with 32 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Online Gambling

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
kinguin.net 8.09%
giftcards.com 4.62%
modo.us 3.39%
betonline.ag 2.62%
testerup.com 1.39%
nikke-global.com -1.57%
moneyhawk.com -1.61%
pulsz.com -1.66%
mcluck.com -2.1%
wowvegas.com -3.3%

Copyright © Adthena. All rights reserved.

Kinguin.net soared with an 8.09% click share increase, while wowvegas.com dropped by 3.3%. Giftcards.com and modo.us also saw positive gains, contrasting declines from mcluck.com and others.

Campaign Efficiency

US Gambling & Gaming Online Gambling Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date stake.us betonline.ag pulsz.com modo.us crazygames.com crowncoinscasino.com wowvegas.com giftcards.com mcluck.com kinguin.net
2025/10/01 7.54% 0% 0% 2.16% 1.04% 1.62% 10.13% 11.4% 5.14% 39.92%
2025/10/02 14.36% 7.05% 3.47% 1.12% 4.32% 1.74% 0% 5.21% 3.47% 0.03%
2025/10/03 17.22% 24.97% 0% 0.84% 5.26% 6.51% 0% 0% 6.14% 0.05%
2025/10/04 14.76% 19.25% 4.73% 0% 4.44% 4.95% 0% 0% 4.85% 0.04%
2025/10/05 17.97% 11.45% 8.44% 2.82% 4.83% 8.45% 0% 0% 14.07% 0.05%
2025/10/06 39.35% 0% 0.16% 0% 5.84% 6.81% 6.87% 0% 0.39% 0.06%
2025/10/07 11.51% 7.98% 9.94% 0% 0.16% 16.08% 7.85% 0% 11.9% 0.03%
2025/10/08 12.12% 0% 3.07% 0% 0.12% 2.83% 5.96% 0% 3.01% 4.42%
2025/10/09 13.88% 0% 4.04% 0% 3.33% 0% 12.13% 0% 4.04% 0%
2025/10/10 24.28% 0% 5.57% 6.25% 4.62% 0% 5.57% 0% 0.68% 0%
2025/10/11 20.32% 0% 0% 0% 11.41% 0% 8.74% 0% 8.74% 0%
2025/10/12 10.98% 29.2% 0.05% 1.17% 8.81% 0.64% 0% 0% 0.05% 0%
2025/10/13 28.37% 0% 0% 1.56% 1.96% 0% 0% 6.44% 0% 0%
2025/10/14 19.63% 0% 0% 0.52% 8.53% 7.02% 15.17% 4.96% 8.17% 0%
2025/10/15 15.18% 0% 7.64% 4% 6.54% 0.76% 5% 0% 2.73% 0%
2025/10/16 16.11% 30.84% 11.37% 2.88% 4.8% 0% 9.48% 0% 3.79% 0%
2025/10/17 19.36% 26.51% 0% 1.25% 3.86% 2.17% 6.52% 0% 4.35% 0.01%
2025/10/18 9.21% 7.95% 0.98% 2.02% 2.56% 7.48% 4.23% 11.79% 0.98% 29.33%
2025/10/19 27.38% 26.17% 0% 0.09% 7.37% 6.44% 2.15% 0% 4.29% 0.05%
2025/10/20 22.11% 18.63% 4.58% 0.27% 4.2% 0.07% 0.22% 30.93% 4.58% 0.05%
2025/10/21 29.04% 0% 0.39% 4.1% 3.7% 2.65% 0.39% 0% 0.39% 33.54%
2025/10/22 22.92% 20.67% 2.07% 5.74% 3.47% 5.6% 8.39% 0% 2.19% 0.04%
2025/10/23 35.76% 0% 3.83% 10.78% 3.78% 12.61% 3.83% 0% 3.83% 0.07%
2025/10/24 13.1% 43.37% 0% 7.01% 2.59% 2.99% 2.89% 3.57% 5.88% 0.05%
2025/10/25 41.17% 0% 0% 7.81% 1.5% 5.96% 0% 0% 0% 0.18%
2025/10/26 50.27% 0% 0% 7.62% 7.45% 0% 0% 0% 0% 0.16%
2025/10/27 33.71% 0% 0% 6.32% 9.02% 10.44% 0% 0% 0% 0.01%
2025/10/28 10.4% 29.78% 5.96% 3.6% 3.53% 2.02% 5.96% 0% 7.94% 0%
2025/10/29 17.15% 22.3% 0% 5.29% 5.8% 1.36% 0% 0% 0% 0%
2025/10/30 13.37% 12.01% 2.4% 5.63% 0.47% 15.62% 0% 0% 2.4% 0%
2025/10/31 18.56% 15.63% 12.5% 4.63% 3.08% 0% 0% 0% 0% 0%
  • stake.us
  • betonline.ag
  • pulsz.com
  • modo.us
  • crazygames.com
  • crowncoinscasino.com
  • wowvegas.com
  • giftcards.com
  • mcluck.com
  • kinguin.net

Copyright © Adthena. All rights reserved.

Stake.us saw a rollercoaster month, peaking at 50.27% on October 26. Betonline.ag had a notable spike on October 24 with 43.37%. Crowncoinscasino.com remained relatively low, while Pulsz.com ended strong at 12.5% on October 31.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Online Gambling

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Online Gambling - Last month
  1. 1
    Free Online Games on CrazyGames | Play Now https://www.crazygames.com

    The Best Free Games Online, Play for Free Now by Choosing One of Our Top Games. Play Without Downloading Anything and...

  2. 2
    Online Casino: Big Wins & Fun - Hit The Jackpot Now https://www.mcluck.com

    More games, more luck, more fun. Sign up for the ultimate social gaming experience today.

  3. 3
    Add to Browser - It's Free - $50 Welcome Bonus https://www.rakuten.com

    Rated 5 Stars. Always Get a Great Price. The Shopping Extension that Saves You Money.

  4. 4
    Paid Game Testing - Earn 800 Dollar Immediately https://www.testerup.com

    Get paid to test websites and apps. Simple tasks, prompt payments. Start earning today.

  5. 5
    Play for Free & Win for Real! - Claim 3-Day Welcome Offer Now! https://www.wowvegas.com

    Bigger Bonuses, More Games, More Wins! Find Out Why 2m+ Players Joined WOW Vegas Already!

Copyright © Adthena. All rights reserved.

In the vibrant world of online gaming, CrazyGames captivates with free, no-download games, while McLuck entices with big wins and social gaming. Rakuten offers a $50 bonus for savvy shoppers, TesterUp pays for testing, and WowVegas lures with bonuses and a vast player base.

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