US Gambling & Gaming Online Gambling - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Online Gambling category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Online Gambling – US

Google AI Overview visibility for Gambling & Gaming Online Gambling US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 38.3097774278
61.6902225722
38%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 24
76
24%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 6%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Online Gambling brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
betonline.ag 76.43
slotomania.com 3.41
crazygames.com 2.86
coinplayzone.com 2.26
goldenheartsgames.com 2.03
draftkings.com 1.64
steampowered.com 1.31
casinoworld.com 1.3
fanduel.com 1.27
betmgm.com 0.84
others 6.65
  • betonline.ag - 76.43%
  • slotomania.com - 3.41%
  • crazygames.com - 2.86%
  • coinplayzone.com - 2.26%
  • goldenheartsgames.com - 2.03%
  • draftkings.com - 1.64%
  • steampowered.com - 1.31%
  • casinoworld.com - 1.3%
  • fanduel.com - 1.27%
  • betmgm.com - 0.84%
  • others - 6.65%

Copyright © Adthena. All rights reserved.

In the gambling PPC landscape, betonline.ag dominates with 76.43% click share, overshadowing others like slotomania.com at 3.41%. ‘Others’ collectively hold 6.65%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Online Gambling brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date betonline.ag lines.com betmgm.com fanduel.com draftkings.com coinplayzone.com slotomania.com hardrock.bet goldenheartsgames.com casinoworld.com
2026/09/01 35.6% 0.39% 0.08% 2.8% 2.14% 2.78% 0.39% 6.5% 32.71% 0.48%
2026/09/02 16.69% 5.96% 0.17% 0.72% 7.94% 15.54% 6% 2.5% 22.84% 2.96%
2026/09/03 24.68% 1.18% 0% 3.62% 8.58% 17.04% 7.98% 0.71% 8.63% 4.28%
2026/09/04 33.37% 0.68% 0.99% 9.29% 3.65% 16.37% 4.16% 2.28% 4.22% 4.55%
2026/09/05 21.78% 3.03% 0.01% 6.88% 8.56% 17.27% 2.98% 0.56% 15.6% 2.3%
2026/09/06 22.88% 0.25% 0.42% 14.55% 4.64% 3.75% 9.54% 1.17% 6.77% 1.51%
2026/09/07 18.61% 3.01% 2% 4.2% 7.33% 17.94% 5.48% 1.81% 17.5% 3.58%
2026/09/08 17.81% 3.39% 4.88% 14.95% 4.03% 8.96% 0.96% 12.28% 6.92% 3.03%
2026/09/09 22.8% 5.75% 4.11% 1.96% 6.59% 16.77% 3.9% 0.76% 18.78% 1.9%
2026/09/10 22.23% 7.38% 6.38% 2.15% 7.42% 19.38% 4.84% 2.32% 14.25% 3.72%
2026/09/11 20.76% 1.3% 5.06% 3.49% 7.53% 19.76% 0.6% 2.56% 23.06% 2.34%
2026/09/12 24.12% 0.06% 3.93% 4.45% 14.62% 11.25% 1.11% 4.01% 11.89% 2.28%
2026/09/13 25.55% 9% 2.68% 1.11% 7.68% 11.35% 8.2% 1.23% 16.59% 2.59%
2026/09/14 30.88% 1.33% 5.13% 1.88% 9.57% 26.88% 1.43% 3.33% 2.42% 3.28%
2026/09/15 29.07% 0.24% 8.14% 6.75% 4.62% 11.77% 14.72% 1.97% 4.28% 4.29%
2026/09/16 25.8% 0.02% 2.38% 5% 10.05% 4.24% 11.56% 1.68% 12.65% 3.79%
2026/09/17 12.47% 3.49% 8.41% 4.38% 8.34% 10.99% 7.5% 3.75% 10.19% 4.26%
2026/09/18 17.79% 0.5% 6.31% 3.17% 11.68% 8.69% 8.77% 2.62% 8.09% 6.75%
2026/09/19 14% 0.13% 3.95% 8.05% 10.71% 8.19% 8.24% 1.78% 6.62% 7.39%
2026/09/20 20.03% 0.21% 11.08% 5.67% 13.3% 3.17% 15.08% 1.52% 4.97% 8.85%
2026/09/21 17.32% 8.72% 6.82% 4.85% 0.95% 25.41% 14.69% 0.21% 11.3% 3.39%
2026/09/22 23.52% 0.51% 3.35% 5.23% 2.47% 22.96% 21.94% 0.78% 1.73% 10.69%
2026/09/23 19.91% 0.8% 9.49% 4.73% 1.38% 1.66% 9.21% 1.13% 22.74% 4.89%
2026/09/24 16.18% 0.29% 1.14% 6.59% 3.8% 7.75% 9.63% 14.22% 16.34% 3.77%
2026/09/25 17.16% 3.09% 4.27% 9.55% 0.53% 12.29% 11.97% 4.04% 20.15% 1.5%
2026/09/26 22.23% 4.93% 6.27% 8.14% 12.94% 12.99% 7.16% 2.07% 3.11% 2.84%
2026/09/27 23.37% 2.31% 7.48% 7.85% 7.35% 7.85% 12.08% 1.08% 1.99% 2.58%
2026/09/28 30.55% 1.8% 5.16% 8.65% 19.11% 3.59% 11.77% 1.12% 0.16% 0.97%
2026/09/29 26.21% 0.22% 4.68% 9.31% 3.5% 1.79% 7.36% 2.38% 25.08% 1.8%
2026/09/30 18.86% 12.57% 7.91% 7.16% 6.67% 6.34% 5.34% 4.39% 4.2% 1.17%
  • betonline.ag
  • lines.com
  • betmgm.com
  • fanduel.com
  • draftkings.com
  • coinplayzone.com
  • slotomania.com
  • hardrock.bet
  • goldenheartsgames.com
  • casinoworld.com

Copyright © Adthena. All rights reserved.

In September 2026, betonline.ag led with fluctuating spend, peaking early and stabilizing mid-month. Lines.com saw a late surge, while betmgm.com and fanduel.com maintained steady growth. Draftkings.com and coinplayzone.com showed varied trends, with slotomania.com and hardrock.bet experiencing mid-month peaks. Goldenheartsgames.com and casinoworld.com had sporadic increases, ending the month with diverse spend patterns.

Market Exposure

Competitor Count for US Gambling & Gaming Online Gambling

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 39
2026/09/02 44
2026/09/03 44
2026/09/04 47
2026/09/05 42
2026/09/06 43
2026/09/07 41
2026/09/08 43
2026/09/09 50
2026/09/10 44
2026/09/11 44
2026/09/12 44
2026/09/13 46
2026/09/14 42
2026/09/15 39
2026/09/16 46
2026/09/17 46
2026/09/18 46
2026/09/19 49
2026/09/20 46
2026/09/21 42
2026/09/22 42
2026/09/23 40
2026/09/24 43
2026/09/25 43
2026/09/26 42
2026/09/27 40
2026/09/28 41
2026/09/29 43
2026/09/30 43

Copyright © Adthena. All rights reserved.

September saw fluctuating advertiser numbers, peaking at 50 on the 9th. The month concluded with 43 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Online Gambling

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
slotomania.com 3.64%
betmgm.com 0.74%
caesars.com 0.6%
casinoworld.com 0.57%
giftcards.com 0.46%
games-4-free.com -0.28%
coinplayzone.com -0.55%
crazygames.com -1.22%
steampowered.com -1.25%
betonline.ag -4.21%

Copyright © Adthena. All rights reserved.

Slotomania.com surged with a 3.64% click share increase, while betonline.ag faced a significant drop of 4.21%.

Campaign Efficiency

US Gambling & Gaming Online Gambling Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date betonline.ag betmgm.com slotomania.com coinplayzone.com draftkings.com fanduel.com casinoworld.com goldenheartsgames.com crazygames.com steampowered.com
2026/09/01 54.07% 0.07% 0.51% 1.1% 0.93% 1.19% 0.44% 11.53% 13.33% 1.67%
2026/09/02 31.96% 0.16% 4.62% 9.39% 5.43% 0.8% 3.87% 10.65% 1.82% 5.3%
2026/09/03 41.11% 0% 5.03% 8.65% 6.91% 2.52% 5.93% 4.65% 1.84% 3.78%
2026/09/04 48.48% 0.33% 2.83% 5.23% 1.25% 4.92% 4.75% 2.19% 2.97% 9.21%
2026/09/05 40.93% 0.01% 2.53% 10.55% 5.63% 5.43% 2.61% 6.2% 0% 3.53%
2026/09/06 39.14% 0.89% 7.49% 2.89% 2.27% 8.68% 1.94% 2.91% 6.98% 3.6%
2026/09/07 32.38% 0.5% 4.54% 9.66% 4.14% 3.74% 4.25% 8.1% 4.35% 6.61%
2026/09/08 37.38% 1.89% 1.13% 5.8% 2.23% 7.07% 4.11% 3.65% 5.83% 8.5%
2026/09/09 42.14% 1.81% 3.93% 10.91% 3.43% 1.2% 2.32% 9.81% 5.16% 4.37%
2026/09/10 43.74% 2.86% 5.26% 10.7% 2.91% 2.41% 5.55% 6.06% 2.07% 4.46%
2026/09/11 42.06% 2.5% 0.77% 11.75% 5.49% 2.78% 2.91% 11% 5.34% 3.5%
2026/09/12 49.36% 1.58% 0.95% 6.02% 8.18% 3.49% 3.07% 5.81% 0% 5.03%
2026/09/13 43.74% 1.07% 5.05% 7.26% 3.1% 0.99% 2.53% 6.44% 5.35% 3.65%
2026/09/14 54.91% 1.64% 1.82% 13.42% 4.34% 1.38% 3.85% 1.46% 0% 5.59%
2026/09/15 42.37% 9.26% 11.61% 6.6% 2.19% 4.32% 3.89% 1.82% 2.96% 0%
2026/09/16 44.9% 1.01% 11.61% 2.4% 4.9% 2.97% 4.46% 6.13% 3.43% 5.49%
2026/09/17 28.96% 4.56% 9.89% 6.98% 8.01% 3.18% 6.16% 6.69% 0.65% 3.86%
2026/09/18 36.68% 3.14% 10.49% 8.05% 6.56% 2.21% 8.52% 4.19% 0.04% 2.24%
2026/09/19 33.98% 2.13% 10.86% 6.35% 7.28% 4.26% 8.26% 4.35% 0.03% 0%
2026/09/20 32.97% 4.67% 14.96% 2.14% 6.86% 2.43% 9.32% 3.05% 0% 3.66%
2026/09/21 37.28% 5.2% 16.1% 14.83% 0.8% 3.14% 4.43% 6.1% 0% 0%
2026/09/22 40.88% 2.11% 22.27% 7.23% 1.51% 3.33% 10.94% 1.17% 0.04% 3.41%
2026/09/23 38.99% 6.76% 10.49% 3.11% 0.67% 2.67% 6.52% 11.45% 0.26% 2.6%
2026/09/24 31.5% 0.51% 11.83% 5.3% 2.33% 4.69% 5.12% 7.04% 4.07% 0%
2026/09/25 38.43% 1.91% 14.39% 8.05% 0.44% 6.93% 2.5% 9.77% 0.24% 0%
2026/09/26 41.21% 3.41% 7.92% 6.67% 9.06% 6% 3.51% 1.64% 5.25% 0%
2026/09/27 38.8% 6.96% 11.8% 3.73% 4.87% 5.03% 3.32% 0.91% 7.51% 0%
2026/09/28 43.89% 2.98% 10.55% 1.84% 9.98% 4.96% 1.2% 0.11% 5.87% 0%
2026/09/29 46.93% 1.65% 7.76% 1.45% 2.56% 5.08% 2.37% 9.58% 6.51% 0%
2026/09/30 38.31% 7.08% 6% 4.74% 4.08% 3.88% 1.97% 1.6% 0.78% 0%
  • betonline.ag
  • betmgm.com
  • slotomania.com
  • coinplayzone.com
  • draftkings.com
  • fanduel.com
  • casinoworld.com
  • goldenheartsgames.com
  • crazygames.com
  • steampowered.com

Copyright © Adthena. All rights reserved.

In September 2026, BetOnline.ag dominated with fluctuating impressions, peaking mid-month. Slotomania surged late, while CoinPlayZone and DraftKings showed steady growth. BetMGM and FanDuel had modest shares. The month ended with BetOnline.ag leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Online Gambling

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Online Gambling - Last month
  1. 1
    Online Sportsbook Betting | Legal Online Sports Betting https://www.caesars.com

    Wager On Spreads, Moneylines, Totals, Same Game Parlays, Super Parlays, Futures + Teasers. Every Bet Earns Caesars Rewards. Redeem Credits For Tickets, Dining, Hotels + VIP Trips. Retail Locations.

  2. 2
    Play Free Online Games | Online Games At CrazyGames https://www.crazygames.com › free-online › browser-games

    The Best Online Game Are on CrazyGames, We Require Nothing but a Click: Start Playing Now. Online Game in Your Browser Right Now, Just Click and Start Exploring Our Catalogue. Play Immediately for Free. Fast, Free, and Fun! 1000...

  3. 3
    The Top 30 Free Games - No Download - Play for Free https://www.games-4-free.com

    Play for free - No Download. The Best 100 Free Games - Check it out now. Over 100 Free Games in comparison test. Choose your favorite Free Game to play for free. 100% Free2Play. Latest games.

  4. 4
    Roblox Gift Card from $10 to $200 + Earn Rewards | Giftcards.com https://www.giftcards.com

    Buy The Perfect Gift Card For Friends, Family, Co-Workers and Everyone In Between. Gift Cards To...

  5. 5
    Free Online Games — No Download Browser Games | Playhop https://www.playhop.com

    Play 20,000+ free online games on Playhop — no download, instant play on mobile or desktop. New games added daily.

Copyright © Adthena. All rights reserved.

In the bustling world of online gaming and betting, Caesars.com stands out with its enticing sportsbook offerings, rewarding every bet with loyalty points. Meanwhile, CrazyGames and Playhop captivate with vast, free-to-play game libraries, emphasizing instant access and fun. Giftcards.com offers versatile Roblox gift cards, catering to diverse gifting needs.

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