Why is the US Gambling & Gaming Online Gambling July 2026 Report useful and how should I use it?

Why is the US Gambling & Gaming Online Gambling July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Gambling & Gaming Online Gambling July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Gambling & Gaming Online Gambling July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Gambling & Gaming Online Gambling July 2026 Report?

The US Gambling & Gaming Online Gambling July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Gambling & Gaming Online Gambling July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Gambling & Gaming Online Gambling July 2026 Report for?

The US Gambling & Gaming Online Gambling July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Gambling & Gaming Online Gambling - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Online Gambling category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Gambling & Gaming Online Gambling US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	15.5941077638
	84.4058922362

15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	21
	79

21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	4%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	5%

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Online Gambling brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
betonline.ag	74.98
crazygames.com	10.58
playhop.com	4.26
goldenheartsgames.com	2.35
coinplayzone.com	0.99
draftkings.com	0.9
games-4-free.com	0.9
giftcards.com	0.87
fortunewheelz.com	0.7
fanduel.com	0.51
others	2.96

betonline.ag - 74.98%
crazygames.com - 10.58%
playhop.com - 4.26%
goldenheartsgames.com - 2.35%
coinplayzone.com - 0.99%
draftkings.com - 0.9%
games-4-free.com - 0.9%
giftcards.com - 0.87%
fortunewheelz.com - 0.7%
fanduel.com - 0.51%
others - 2.96%

In the gambling & gaming PPC landscape, betonline.ag dominates with a 74.98% click share. Crazygames.com follows at 10.58%, while others collectively hold 2.96%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Online Gambling brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	goldenheartsgames.com	betonline.ag	draftkings.com	fortunewheelz.com	ballybet.com	fanduel.com	crazygames.com	caesarsgames.com	coinplayzone.com	hardrock.bet
2026/07/01	31.56%	15.67%	17.45%	2.28%	1.57%	9.68%	3.53%	0.4%	0%	2.44%
2026/07/02	22.95%	22.01%	4.62%	8.18%	1.7%	0%	2.84%	1.11%	11.94%	3.62%
2026/07/03	16.84%	12.39%	6.25%	0.03%	9.53%	8.04%	4.23%	3.87%	0%	8.27%
2026/07/04	15.12%	11.95%	14.91%	0.56%	13.5%	7.86%	2.16%	0.98%	9.06%	0%
2026/07/05	0%	39.65%	12.06%	0.07%	0%	0%	8.97%	0.2%	21.77%	0%
2026/07/06	0%	60.11%	0%	3.3%	0%	0%	21.01%	0%	0%	0%
2026/07/07	17.9%	23.57%	0%	7.24%	0%	0%	11.76%	0%	25.08%	1.47%
2026/07/08	15.8%	29.58%	10.16%	3.24%	2.06%	4.39%	3.69%	3.92%	13.32%	0%
2026/07/09	55.51%	22.5%	0%	9.48%	0%	0%	3.63%	0.01%	0%	0%
2026/07/10	29.55%	32.07%	0%	8.97%	0%	1.23%	6.55%	0%	3.03%	0%
2026/07/11	26.76%	25.45%	0%	4.49%	0%	5.59%	0.33%	0.08%	13.76%	3.04%
2026/07/12	26.49%	58.71%	0%	1.95%	0%	0%	2.7%	0.22%	0%	0%
2026/07/13	0%	41.8%	25.42%	0%	0%	0%	9.9%	0.64%	0%	0%
2026/07/14	0.9%	34.66%	0%	0%	0%	0%	1.35%	0.34%	13.12%	37.81%
2026/07/15	16.07%	12.18%	12.58%	13.2%	1.81%	9.74%	0.25%	0.01%	5.55%	3.92%
2026/07/16	17.67%	25.99%	0%	1.02%	0%	4.69%	0.2%	0%	15.45%	0%
2026/07/17	32.32%	21.69%	5.97%	12.53%	0%	4.85%	0%	1.73%	2.56%	4.69%
2026/07/18	23.62%	23.41%	1.94%	6.53%	0%	1.96%	0.29%	0%	28.48%	0%
2026/07/19	0%	55.28%	6.01%	0%	0%	0%	12.34%	13%	0.33%	0%
2026/07/20	0%	59.74%	0%	0%	0%	7.62%	1.59%	0.62%	8.26%	0%
2026/07/21	0.9%	34.66%	0%	0%	0%	0%	1.35%	0.34%	13.12%	37.81%
2026/07/22	16.48%	17.73%	11.94%	11%	4.71%	7.47%	0.55%	0.68%	14.85%	1.43%
2026/07/23	17.52%	23.9%	6.9%	3.52%	0.76%	2.46%	0.53%	5.31%	17.03%	8.65%
2026/07/24	31.22%	22.56%	0%	10.37%	2.16%	3.2%	1.02%	6.85%	2.85%	6.03%
2026/07/25	37.25%	13.69%	3.47%	2.11%	0%	5.17%	3.65%	3.05%	9.54%	8.96%
2026/07/26	24.66%	34.78%	1.71%	0%	0%	0.67%	3.24%	1.88%	12.32%	12.53%
2026/07/27	11.16%	43.99%	0%	1.37%	4.52%	5.14%	2.84%	12.88%	4.42%	0%
2026/07/28	5.11%	47.47%	8.37%	13.82%	0%	0%	5.9%	11.33%	0%	0%
2026/07/29	21.5%	22.85%	13.83%	0.91%	2.34%	0%	1.94%	0.1%	21.95%	1.05%
2026/07/30	19.9%	26.39%	1.92%	4.52%	1.72%	8.16%	1.92%	2.13%	0%	6.19%
2026/07/31	20.11%	19.99%	16.3%	11.39%	4.82%	4.25%	2.69%	2.31%	2.14%	0%

goldenheartsgames.com
betonline.ag
draftkings.com
fortunewheelz.com
ballybet.com
fanduel.com
crazygames.com
caesarsgames.com
coinplayzone.com
hardrock.bet

Goldenheartsgames.com saw a dramatic spike on July 9, reaching 55.51, before stabilizing. Betonline.ag peaked on July 6 with 60.11, maintaining strong performance. Draftkings.com had a modest presence, while fortunewheelz.com fluctuated. Hardrock.bet and ballybet.com showed consistent low activity. Fanduel.com and crazygames.com had sporadic peaks. Caesarsgames.com and coinplayzone.com displayed varied trends, ending July with moderate activity.

Market Exposure

Competitor Count for US Gambling & Gaming Online Gambling

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	27
2026/07/02	33
2026/07/03	35
2026/07/04	34
2026/07/05	25
2026/07/06	19
2026/07/07	26
2026/07/08	26
2026/07/09	21
2026/07/10	28
2026/07/11	35
2026/07/12	26
2026/07/13	25
2026/07/14	25
2026/07/15	31
2026/07/16	24
2026/07/17	26
2026/07/18	27
2026/07/19	22
2026/07/20	25
2026/07/21	25
2026/07/22	35
2026/07/23	31
2026/07/24	33
2026/07/25	32
2026/07/26	34
2026/07/27	30
2026/07/28	24
2026/07/29	28
2026/07/30	34
2026/07/31	27

July began with 27 advertisers, peaking at 35 on the 3rd and 11th. Mid-month saw fluctuations, stabilizing at 27 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Online Gambling

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
betonline.ag	4.67%
giftcards.com	0.69%
caesarsgames.com	0.42%
games-4-free.com	0.36%
coinplayzone.com	0.27%
10bestcasinosusa.com	-0.14%
betmgm.com	-0.17%
horseplay.com	-0.19%
playhop.com	-1.22%
crazygames.com	-5.19%

Betonline.ag surged with a 4.67% increase, while crazygames.com plummeted by 5.19%.

Campaign Efficiency

US Gambling & Gaming Online Gambling Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	betonline.ag	crazygames.com	goldenheartsgames.com	playhop.com	games-4-free.com	draftkings.com	fortunewheelz.com	coinplayzone.com	fanduel.com	giftcards.com
2026/07/01	33.44%	15.87%	11.83%	20.95%	0.02%	4.58%	1.28%	0%	4.58%	0%
2026/07/02	41.85%	9.96%	8.91%	18.15%	0%	0.94%	2.76%	3.84%	0%	1.72%
2026/07/03	31.77%	19.49%	8.36%	8.8%	0.03%	2.43%	0.02%	0%	2.74%	1.31%
2026/07/04	32.37%	11.23%	9.1%	15.24%	0.03%	5.45%	0.22%	4.03%	2.38%	1.33%
2026/07/05	50.78%	20.06%	0%	14.73%	0.12%	2.33%	0.02%	5.93%	0%	2.09%
2026/07/06	50.39%	31.19%	0%	4.36%	6.97%	0%	1.52%	0%	0%	2.49%
2026/07/07	34.89%	35.53%	5.76%	8.34%	0.02%	0%	1.92%	5.76%	0%	0.86%
2026/07/08	55.04%	13.69%	5.52%	8.28%	0.02%	2.43%	3.32%	3.03%	0.61%	0%
2026/07/09	43.02%	13.09%	18.95%	10.87%	5.91%	0%	2.37%	0%	0%	1.06%
2026/07/10	36.59%	15%	5.64%	15.52%	9.17%	0%	1.49%	0.61%	1.23%	1%
2026/07/11	55.58%	1.31%	11.28%	8.54%	0.14%	0%	3.72%	4.8%	2.1%	1.14%
2026/07/12	69.88%	5.2%	8.17%	9.95%	0.55%	0%	1.76%	0%	0%	1.44%
2026/07/13	52.3%	22.22%	0%	10.45%	0.09%	4.8%	0%	0%	0%	4.3%
2026/07/14	58.38%	3.92%	1.47%	4.46%	11.44%	0%	0%	2.68%	0%	9.6%
2026/07/15	39.38%	1.35%	9.14%	1.67%	9.94%	6.48%	6.42%	5.72%	4.23%	2.16%
2026/07/16	59.51%	0.56%	11.71%	2.13%	0.13%	0%	0.49%	5.95%	1.9%	0%
2026/07/17	52.96%	0.01%	17.75%	2.67%	0.09%	1.73%	6.75%	4.36%	1.59%	2.37%
2026/07/18	44.74%	1.01%	10.75%	10.58%	0.1%	0.85%	3.73%	13.21%	0.95%	8.02%
2026/07/19	52.05%	22.59%	0%	15.19%	0.1%	1.31%	0%	0.07%	0%	0%
2026/07/20	60.3%	2.97%	0%	11.32%	0.09%	0%	0%	5.46%	2.43%	5.95%
2026/07/21	58.38%	3.92%	1.47%	4.46%	11.44%	0%	0%	2.68%	0%	9.6%
2026/07/22	45.52%	2.18%	9.49%	0.82%	3.75%	4.76%	4.25%	8.39%	4.31%	4.81%
2026/07/23	56.16%	2.31%	9.52%	3.75%	0.1%	2.68%	2.19%	7.78%	1.03%	3.08%
2026/07/24	42.54%	4.21%	12.5%	8.64%	6.9%	0%	5.1%	1.65%	1.07%	3.75%
2026/07/25	28.17%	15.19%	17.75%	5.62%	8.65%	0.94%	1.41%	5.2%	1.78%	5.05%
2026/07/26	55.8%	11.19%	7.97%	4.64%	0.98%	0.63%	0%	5.44%	0.94%	4.59%
2026/07/27	61.93%	8.15%	3.91%	0.82%	1.42%	0%	1.44%	2.39%	1.39%	2.35%
2026/07/28	61.56%	12.37%	2.16%	10.75%	0.06%	1.61%	5.07%	0%	0%	0%
2026/07/29	46.77%	7.64%	8.3%	2.16%	11.53%	5.51%	1.01%	7.64%	0%	2.47%
2026/07/30	47.74%	6.62%	7.23%	9.69%	0.14%	0.72%	2.63%	0%	2.4%	8.24%
2026/07/31	43.22%	11.24%	8.6%	7.16%	6.65%	5.8%	4.62%	1.81%	1.41%	1.09%

betonline.ag
crazygames.com
goldenheartsgames.com
playhop.com
games-4-free.com
draftkings.com
fortunewheelz.com
coinplayzone.com
fanduel.com
giftcards.com

In July 2026, betonline.ag dominated with fluctuating impressions, peaking mid-month. Crazygames.com saw a sharp decline, while goldenheartsgames.com and playhop.com experienced moderate activity. Coinplayzone.com and giftcards.com showed sporadic spikes. The month ended with betonline.ag leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Online Gambling

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Online Gambling - Last month

1
Free Online Games on CrazyGames | Play Now https://www.crazygames.com
Play Free Games Instantly: No Download Required. Click Now And Start Playing!
2
FanDuel Casino Official Site - Get 500 Bonus Spins + $50 https://www.fanduel.com
New Players Get Up to $500 Bonus Spins and $50 Casino Bonus! Play Today!
3
The Top 30 Online Games - Free Online Games - No Download https://www.games-4-free.com
Play for free - No Download. The Best 100 Online Games - Check it out now! Over 100 Online Games in comparison test. Choose your favorite Online Game for free. Play for free. 100% Free2Play. Recent games. 100% in english. Latest games.
4
Roblox Gift Card from $10 to $200 + Earn Rewards | Giftcards.com https://www.giftcards.com
Buy The Perfect Gift Card For Friends, Family, Co-Workers and Everyone In Between. Gift Cards To Your Favorite Restaurants, Retail Stores, And More. Shop Now. Personalize a Gift Card. Multi-Store Gift Cards. Text an eGift Card. Easy Online Ordering. Earn Free Rewards. Use In-Store and Online.
5
Free Online Games — No Download Browser Games | Playhop https://www.playhop.com
Play 20,000+ free online games on Playhop — no download, instant play on mobile or desktop. New games added daily.

In the vibrant world of online gaming, CrazyGames and Playhop captivate with instant, no-download play, while FanDuel entices with lucrative bonuses. Games-4-Free offers a vast selection, and Giftcards.com provides versatile gifting options. Each ad uniquely appeals to diverse gaming desires.

Frequently Asked Questions

Why is the US Gambling & Gaming Online Gambling July 2026 Report useful and how should I use it?

Why is the US Gambling & Gaming Online Gambling July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Gambling & Gaming Online Gambling July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Gambling & Gaming Online Gambling July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Gambling & Gaming Online Gambling July 2026 Report?

The US Gambling & Gaming Online Gambling July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Gambling & Gaming Online Gambling July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Gambling & Gaming Online Gambling July 2026 Report for?

The US Gambling & Gaming Online Gambling July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Gambling & Gaming Online Gambling brands

Share of Spend for the top 10 US Gambling & Gaming Online Gambling brands

Competitor Count for US Gambling & Gaming Online Gambling

Market Loss & Market Gains for US Gambling & Gaming Online Gambling

US Gambling & Gaming Online Gambling Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Online Gambling

Frequently Asked Questions

Why is the US Gambling & Gaming Online Gambling July 2026 Report useful and how should I use it?

Why is the US Gambling & Gaming Online Gambling July 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Gambling & Gaming Online Gambling July 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Gambling & Gaming Online Gambling July 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Get the full picture

See this data specific to your brand performance

Related reports

UK Online Gambling

AUS Online Gambling

the7stars achieves Google Ads PPC campaign optimization with Adthena