How Lenovo and Stagwell Media built an AI-led search strategy that drove 10% YoY revenue growth.

In Europe, Lenovo and Stagwell Media combined  Adthena’s competitor insights, Brand Activator, and Ask Arlo’s AI-powered analysis to unlock significant SEM savings, improve budget efficiency, and reinvest more effectively. Faster decisions, stronger reporting, and close collaboration helped transform Lenovo’s search strategy, turning data into decisive action and delivering 10% year-on-year revenue growth across EMEA in Q1.

Lenovo and Stagwell Media faced limited visibility into the search landscape, with black-box reporting hiding many real search queries and reducing clarity around spend drivers and performance. This made it harder to identify opportunities and make informed decisions quickly across markets.

The team also needed to reduce unnecessary spend on branded terms where Lenovo already had strong organic coverage and limited competitive pressure. In addition, AI overviews were reducing traditional ad visibility and click-through rates while increasing CPC pressure. 

With incomplete market visibility making it harder to accurately benchmark competitive share across both traditional and emerging AI-driven search environments, Lenovo and Stagwell Media needed a clearer view of where competition was changing, where spend could be reduced and where new opportunities for growth were emerging.

Adthena plays a central role in the partnership by providing the competitive insight behind Lenovo and Stagwell Media’s  smart AI-led search strategy. 

Brand Activator supports a “One Search” approach by pausing paid bidding when Lenovo already ranks strongly organically and reactivating campaigns when competitors appear.This reduces unnecessary spend and frees budget for incremental upper-funnel SEM activity. 

Ask Arlo turns competitive signals into tailored reports on promotions, budget pacing, and reseller bidding. Combined with automated delivery and a bespoke Power BI dashboard integrating Google Ads and Adthena data, Lenovo and Stagwell Media gained a shared view of competitor activity across both traditional and AI-driven search. Helping the teams identify opportunities and make faster, more informed decisions.