Case Studies

WorldFirst

Case Study — Forex

World First is an international leader in global money transfer, with tens of thousands of customers across the world. The company wanted to use paid search to expand into new territories, but it n…

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Swinton Insurance

Case Study — Insurance

For more than 50 years, Swinton has been one of the top names in the UK insurance market. Today the industry it works in is more competitive than ever – and keeping paid search costs down is a major…

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MEC

Case Study — Travel

With 76% of UK holidaymakers booking their breaks online, successful travel operators need to win as much of this market as they can – as cost effectively as possible. One client of global media…

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IG

Case Study — Finance

When it comes to spread betting and Contract for Difference (CFD) trading, IG is the world's number one in a hugely competitive industry. IG's position makes it a major target in its competitors' PPC…

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Eurostar

Case Study — Travel

Eurostar is the only dedicated passenger train provider between continental Europe and the UK, but that doesn’t mean it doesn’t face competition when it comes to paid search. Not only is it up aga…

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Mazda

Case Study — Automotive

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing world of the automotive industry. They came to Adthena to help monito…

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Princess Cruises

Case Study — Travel

Princess Cruises is a California-based company owned by Carnival Corporation & plc, the world’s largest travel leisure company. They sought to drive new customer acquisition by targeting holiday…

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River Island

Case Study — Retail & Fashion

With a sales market valued at over £1.23 billion by IMRG, Black Friday is now one of the most valuable shopping events in the UK calendar – and major retailers need as big a slice of the action as…

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William Hill

Case Study — Gaming

Operating in a fast-moving and highly competitive sector, bookmaker William Hill Australia needs to dominate the paid search market in the hours and minutes before a sporting event – when search and…

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OFX

Case Study — Forex

OFX provide international money transfers for consumers and businesses at a lower price and in a shorter time than traditional banking services. They operate in a crowded marketplace, dominated by the…

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