Case Studies

Towergate Insurance

Case Study — Insurance

Towergate Insurance is a UK insurance broker, headquartered in London. The company handles £3bn of insurance premiums each year, serving many specific markets and niches in the insurance sect…

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Auto Trader

Case Study — Automotive

Auto Trader is the UK's largest digital automotive marketplace and attracts around 55m visits each month listing over 450,000 cars every day. The brand adopts a mobile first strategy and ove…

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Global Bank

Case Study — Finance

With many retail banks vying for position in Adwords, a large financial bank came to Adthena to uncover new search terms and analyze their competitive landscape. By introducing new keywords…

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NetBet

Case Study — Gaming

NetBet Sport is an online internet bookmaker specialising in sports betting. The company operate primarily in the UK, but also have operations in Europe, and the site is available in nine la…

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Jet2

Case Study — Travel

Jet2 is a low-cost airline based in the UK. In 2016/2017 over 7 million customers traveled with Jet2, with 3.46 million taking a package holiday and a further 3.64 million enjoying t…

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Neilson Financial Services

Case Study — Insurance

Neilson Financial Services is a global specialist provider of Direct Life Insurance. Neilson provides insurance products directly to consumers through a number of retail brands in both the U…

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Kindred Group

Case Study — Gaming

Kindred is Europe's leading online gambling operator serving over 20 million customers. The Group operates in 100 countries, and in over 20 different languages. The Kindred Group network includes Unib…

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Unibet

Case Study — Gaming

Unibet was founded in 1997 as a platform to help players make more informed sporting bets. Unibet is part of the Kindred Group network, which is one of the largest online gambling companies…

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WorldFirst

Case Study — Forex

World First is an international leader in global money transfer, with tens of thousands of customers across the world. The company wanted to use paid search to expand into new territories, but it n…

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Swinton Insurance

Case Study — Insurance

For more than 50 years, Swinton has been one of the top names in the UK insurance market. Today the industry it works in is more competitive than ever – and keeping paid search costs down is a major…

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