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AUS Education & Training Corporate Training - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
tafecourses.com.au 9.39
training.com.au 4.19
opencolleges.edu.au 4.14
swinburneopen.edu.au 2.44
cbdcollege.edu.au 2
tafeqld.edu.au 1.92
aim.com.au 1.87
torrens.edu.au 1.61
online.rmit.edu.au 1.47
monarch.edu.au 1.46
others 69.51

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In the education sector’s PPC landscape, ‘tafecourses.com.au’ leads with 9.39% click share, followed by ‘training.com.au’ at 4.19%. ‘Others’ dominate with 69.51%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date tafecourses.com.au opencolleges.edu.au training.com.au aim.com.au monarch.edu.au monash.edu torrens.edu.au swinburneopen.edu.au swinburneonline.edu.au online.rmit.edu.au
2025/04/01 4.51% 3.16% 1.98% 3.05% 2.34% 2.8% 2.09% 2.23% 3.14% 1.46%
2025/04/02 5.13% 3.18% 2.09% 2% 2.51% 2.04% 2.4% 2.34% 3.23% 1.46%
2025/04/03 4.27% 4.16% 1.81% 2.53% 2.87% 2.27% 2.49% 3.09% 3.3% 1.62%
2025/04/04 4.16% 3.59% 2.5% 2.9% 2.52% 2.87% 1.83% 2.25% 2.71% 2.18%
2025/04/05 4.02% 3.4% 1.68% 2.32% 2.38% 3.58% 1.72% 2.76% 3.33% 3.39%
2025/04/06 3.99% 3.35% 2.14% 1.68% 2.31% 3.38% 2.55% 2.68% 2.8% 2.55%
2025/04/07 4.35% 3.41% 2% 1.66% 2.45% 2.89% 2.15% 2.83% 2.51% 2.09%
2025/04/08 4.07% 3.88% 2.17% 3.2% 1.94% 2.53% 2.17% 2.69% 3.06% 2.22%
2025/04/09 5.69% 4.05% 2.64% 2.2% 1.41% 2.18% 2.03% 2.75% 3.14% 1.79%
2025/04/10 4.91% 3.82% 1.81% 2.25% 1.1% 2.72% 2.41% 2.95% 2.93% 2.61%
2025/04/11 4.56% 3.98% 2.56% 2.53% 1.43% 2.36% 2.63% 3.85% 2.92% 1.96%
2025/04/12 5.16% 4.33% 3.3% 1.99% 1.32% 3.09% 3.24% 3.37% 2.99% 2.9%
2025/04/13 4.27% 3.81% 2.28% 2.17% 1.6% 2.93% 3.15% 2.85% 2.95% 2.14%
2025/04/14 4.97% 4.08% 2.9% 2.05% 1.73% 3.26% 2.35% 3.1% 2.98% 1.87%
2025/04/15 5.39% 4.68% 2.37% 2.91% 1.62% 3.55% 2.28% 3.17% 2.61% 1.91%
2025/04/16 4.88% 4.71% 2.16% 2.65% 1.65% 2.96% 1.72% 2.89% 1.9% 2.13%
2025/04/17 4.45% 4.64% 1.91% 3.59% 1.66% 2.85% 2.35% 3.56% 1.76% 1.92%
2025/04/18 3.28% 1.84% 1.66% 4.59% 2.07% 2.85% 5.14% 2.76% 2.79% 1.68%
2025/04/19 3.69% 2.98% 1.93% 2.67% 2.15% 4.16% 3.23% 4.84% 2.13% 3.1%
2025/04/20 4.86% 3.22% 2.6% 1.29% 1.6% 3.48% 3% 4.1% 1.76% 2.64%
2025/04/21 4.96% 4.01% 1.94% 1.59% 1.56% 2.59% 2.96% 3.84% 1.59% 2.61%
2025/04/22 5.74% 4.93% 2.81% 1.69% 2.42% 1.75% 2.42% 3.78% 1.91% 2.06%
2025/04/23 5.21% 4.56% 2.8% 2.84% 3.38% 2.46% 2.5% 4.73% 1.83% 1.98%
2025/04/24 4.96% 4.88% 2.49% 2.53% 2.72% 2.53% 2.23% 4.58% 1.67% 2.72%
2025/04/25 4.31% 4.78% 2.36% 1.97% 2.56% 2.9% 2.76% 4.61% 1.65% 3.49%
2025/04/26 4.21% 4.51% 1.86% 1.13% 3.07% 3.38% 3.14% 4.7% 1.45% 4.21%
2025/04/27 4.84% 4.54% 1.83% 1.74% 2.8% 3.31% 2.38% 4.69% 1.58% 3.94%
2025/04/28 5.04% 4.21% 2.54% 1.89% 3.41% 2.52% 2.12% 3.59% 1.72% 1.37%
2025/04/29 5.62% 4.71% 2.66% 2.58% 3.25% 2.48% 2.05% 2.92% 1.57% 0.11%
2025/04/30 6.17% 4.96% 2.76% 2.68% 2.47% 2.46% 2.27% 1.89% 1.45% 0.12%

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In April 2025, tafecourses.com.au led with a peak spend share of 6.17% on the 30th. opencolleges.edu.au followed, peaking at 4.96%. training.com.au and aim.com.au showed moderate fluctuations, while online.rmit.edu.au ended with a minimal 0.12%.

Market Exposure

Competitor Count for AUS Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 835
2025/04/02 795
2025/04/03 791
2025/04/04 804
2025/04/05 802
2025/04/06 810
2025/04/07 800
2025/04/08 803
2025/04/09 755
2025/04/10 737
2025/04/11 734
2025/04/12 751
2025/04/13 766
2025/04/14 766
2025/04/15 752
2025/04/16 730
2025/04/17 715
2025/04/18 698
2025/04/19 795
2025/04/20 751
2025/04/21 769
2025/04/22 781
2025/04/23 770
2025/04/24 780
2025/04/25 789
2025/04/26 745
2025/04/27 742
2025/04/28 772
2025/04/29 781
2025/04/30 768

Copyright © Adthena. All rights reserved.

April began with 835 advertisers, fluctuating throughout the month. A notable dip occurred mid-month, reaching 698 on April 18. The month concluded with 768 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
swinburneopen.edu.au 0.71%
opencolleges.edu.au 0.49%
monarch.edu.au 0.47%
classbento.com.au 0.46%
courses.com.au 0.41%
cit.edu.au -0.6%
swinburneonline.edu.au -0.61%
cbdcollege.edu.au -0.62%
studyselect.com.au -0.89%
upskilled.edu.au -1.02%

Copyright © Adthena. All rights reserved.

Swinburneopen.edu.au surged with a 0.71 increase, while upskilled.edu.au dropped by -1.02. Monarch.edu.au and opencolleges.edu.au also gained, contrasting studyselect.com.au’s decline.

Campaign Efficiency

AUS Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date tafecourses.com.au opencolleges.edu.au training.com.au collegeforadultlearning.edu.au monarch.edu.au cbdcollege.edu.au torrens.edu.au swinburneopen.edu.au monash.edu swinburneonline.edu.au
2025/04/01 7.03% 3.81% 2.93% 1.76% 1.98% 3.01% 1.37% 2.25% 1.59% 2.43%
2025/04/02 8.3% 3.56% 3.75% 1.19% 2.06% 3.41% 1.57% 1.91% 1.22% 2.43%
2025/04/03 6.51% 4.48% 3.04% 1.42% 2.32% 3.55% 1.71% 2.73% 1.13% 2.57%
2025/04/04 6.73% 4.12% 4.38% 1.91% 2.06% 2.9% 1.1% 2.1% 1.75% 2.33%
2025/04/05 6.53% 4.05% 3.13% 1.36% 1.94% 3.23% 1.09% 2.5% 2.14% 2.84%
2025/04/06 6.3% 3.9% 3.9% 1.09% 2.02% 3.43% 1.75% 2.61% 2.13% 2.17%
2025/04/07 6.56% 3.7% 3.15% 1.39% 1.97% 3.02% 1.49% 2.48% 1.77% 1.9%
2025/04/08 6.45% 4.62% 3.43% 1.46% 1.73% 2.79% 1.47% 2.42% 1.58% 2.4%
2025/04/09 8.53% 4.74% 4.2% 1.54% 1.16% 1.67% 1.42% 2.68% 1.34% 2.27%
2025/04/10 7.77% 4.48% 3.27% 1.45% 1.02% 1.98% 1.67% 2.7% 1.67% 2.41%
2025/04/11 7.18% 4.4% 4.13% 1.4% 1.19% 2.2% 1.61% 3.64% 1.45% 2.19%
2025/04/12 8.23% 4.45% 5.55% 1.49% 1.02% 2.19% 2.29% 2.77% 1.79% 2.3%
2025/04/13 6.57% 4.22% 3.61% 1.59% 1.22% 2.03% 2.27% 2.68% 1.87% 2.12%
2025/04/14 7.9% 4.36% 4.76% 1.61% 1.44% 1.26% 1.6% 2.86% 1.98% 2.41%
2025/04/15 8.35% 5.2% 3.87% 1.7% 1.34% 1.76% 1.68% 2.95% 2.24% 2.08%
2025/04/16 7.58% 5.29% 3.52% 1.62% 1.38% 1.74% 1.2% 2.64% 1.79% 1.37%
2025/04/17 7.13% 5.28% 3.35% 1.51% 1.48% 2.03% 1.55% 3.27% 1.74% 1.36%
2025/04/18 5.92% 2% 3% 1% 1.8% 1.33% 3.52% 2.59% 1.76% 2.03%
2025/04/19 6.04% 3.54% 3.61% 1.67% 1.87% 1.59% 2.54% 4.52% 2.75% 1.74%
2025/04/20 7.47% 3.61% 4.49% 1.89% 1.34% 2.11% 2.22% 3.83% 2.07% 1.3%
2025/04/21 7.59% 4.59% 3.52% 1.67% 1.39% 2.71% 2.29% 3.42% 1.63% 1.02%
2025/04/22 8.51% 5.36% 4.84% 2.21% 2.06% 1.88% 1.78% 3.48% 1.06% 1.35%
2025/04/23 7.94% 5.21% 4.8% 2.5% 2.85% 2.11% 1.81% 4.15% 1.47% 1.41%
2025/04/24 8.12% 5.61% 4.44% 1.85% 2.31% 1.41% 1.62% 4.25% 1.58% 1.35%
2025/04/25 6.87% 5.82% 4.21% 1.86% 2.29% 1.8% 2.21% 4.18% 1.78% 1.21%
2025/04/26 6.5% 5.26% 3.39% 1.71% 2.6% 1.41% 2.54% 4.37% 2.27% 1.03%
2025/04/27 7.69% 5.27% 3.57% 1.67% 2.51% 1.22% 1.89% 4.42% 2.11% 1.24%
2025/04/28 7.9% 4.8% 4.5% 1.95% 2.81% 1.65% 1.45% 3.07% 1.66% 1.44%
2025/04/29 8.66% 5.47% 4.39% 2.28% 2.75% 1.65% 1.58% 2.51% 1.51% 1.32%
2025/04/30 9.25% 5.75% 4.66% 2.12% 2.09% 1.77% 1.71% 1.61% 1.48% 1.12%

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April saw tafecourses.com.au leading with a steady rise, peaking at 9.25% on the 30th. Meanwhile, opencolleges.edu.au showed a gradual increase, ending at 5.75%. Training.com.au fluctuated, closing at 4.66%. Collegeforadultlearning.edu.au and monarch.edu.au experienced moderate growth, finishing at 2.12% and 2.09%, respectively. Cbdcollege.edu.au and torrens.edu.au had varied trends, ending at 1.77% and 1.71%. Swinburneopen.edu.au peaked mid-month but dropped to 1.61%. Monash.edu and swinburneonline.edu.au showed slight declines, closing at 1.48% and 1.12%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Cert 4 in Project Management https://promotion.aim.com.au › qualifications › diploma

    Australian Inst. of Management — BSB40920 Certificate IV in Project Management Practice, The Perfect Way to Learn PM Skills

  2. 2
    Melbourne Business School MBA | 100% Online Melbourne MBA https://online.mbs.edu › business_admin › master

    Taught By The Experts Behind Australia’s No.1 Master of Business Administration (MBA).*

  3. 3
    Certificate IV in Training and Assessment - Fast track | Swinburne https://www.swinburne.edu.au

    Swinburne Edge’s industry-leading courses provide career-advancing skills and knowledge. Fast-track...

  4. 4
    TAFE Courses Online - Free Course Guide https://www.tafecourses.com.au › courses

    Need to Choose a TAFE Course? Visit Just One Website and Compare all the Best Ones!

  5. 5
    Government-Funded Courses https://www.training.com.au › study › today

    Study In-Class or Online — Find Your Dream Course Today. Study In-Class or Online to Reach Your Educational Goals. Trusted by Thousands of Australian Students Every Year.

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In the competitive landscape of education and corporate training, top-performing Google PPC ads reveal a focus on accessibility and expertise. AIM promotes project management skills, while Melbourne Business School highlights its top-ranked online MBA. Swinburne offers fast-tracked training, TAFE simplifies course selection, and training.com.au emphasizes government-funded opportunities.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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