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AUS Education & Training Corporate Training - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
tafecourses.com.au 7.64
opencolleges.edu.au 4.01
training.com.au 3.63
swinburneopen.edu.au 2.48
monash.edu 2.09
rmit.edu.au 2.02
swinburneonline.edu.au 1.96
collegeforadultlearning.edu.au 1.94
open.edu.au 1.88
torrens.edu.au 1.75
others 70.6

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In the education sector’s PPC landscape, ‘others’ dominate with 70.6% click share. TAFECourses.com.au follows at 7.64%, while OpenColleges.edu.au captures 4.01%. Training.com.au holds 3.63%, with SwinburneOpen.edu.au at 2.48%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date monash.edu swinburneonline.edu.au tafecourses.com.au opencolleges.edu.au rmit.edu.au online.mbs.edu collegeforadultlearning.edu.au swinburneopen.edu.au aib.edu.au online.scu.edu.au
2025/05/01 3.53% 1.89% 4.52% 3.93% 3.4% 2.95% 2.22% 3.51% 2.71% 2.16%
2025/05/02 4.02% 1.76% 3.95% 3.9% 3.6% 2.5% 2.03% 3.8% 2.89% 2.22%
2025/05/03 4.2% 2.71% 3.59% 3.58% 3.68% 2.5% 2.14% 4.98% 3.01% 2.35%
2025/05/04 3.81% 2.25% 3.27% 3.45% 3.06% 2.58% 2.04% 5.26% 3.15% 2.4%
2025/05/05 3.1% 2.26% 4.21% 3.56% 3.39% 2.76% 1.75% 4.34% 2.72% 2.77%
2025/05/06 2.98% 2.79% 4.74% 3.07% 3.65% 3.51% 2.15% 3.91% 2.7% 2.73%
2025/05/07 3.26% 3.48% 4.91% 4% 3.6% 2.6% 2.21% 4.03% 2.25% 2.58%
2025/05/08 4.28% 2.89% 3.85% 3.37% 3.33% 3.25% 2.36% 4.11% 4.06% 2.82%
2025/05/09 4.48% 2.38% 3.64% 3.88% 3.65% 2.83% 2.47% 4.52% 2.77% 2.5%
2025/05/10 3.85% 2.62% 3.57% 3.66% 2.88% 2.12% 2.68% 5.18% 2.45% 2.48%
2025/05/11 4.59% 3.16% 2.85% 3.05% 3.47% 2.55% 2.71% 5.38% 3.34% 2.51%
2025/05/12 4.57% 3.35% 4.3% 4.21% 3.73% 2.43% 2.91% 3.92% 2.98% 2.52%
2025/05/13 3.9% 2.78% 4.65% 4.2% 3.74% 2.68% 3.34% 3.1% 2.4% 2%
2025/05/14 4.43% 2.5% 4.22% 4.25% 3.54% 2.26% 2.55% 3.84% 2.59% 2.51%
2025/05/15 4.8% 2.68% 3.81% 3.91% 3.67% 2.36% 2.85% 4.07% 2.81% 2.27%
2025/05/16 4.15% 2.79% 3.9% 4.22% 3.37% 2.42% 2.7% 3.95% 3.01% 2.39%
2025/05/17 4.17% 2.54% 3.83% 3.78% 2.48% 2.11% 2.94% 4.02% 2.76% 1.87%
2025/05/18 4.02% 2.59% 3.4% 3.55% 2.83% 2.69% 3.13% 3.85% 2.79% 1.79%
2025/05/19 3.71% 2.79% 3.8% 3.37% 2.8% 3.01% 2.48% 3.79% 2.86% 2.72%
2025/05/20 5.03% 2.44% 3.8% 3.04% 3.42% 2.08% 2.93% 3.27% 2.31% 2.72%
2025/05/21 4.13% 2.77% 3.58% 3.18% 3.28% 2.83% 2.69% 2.89% 2.73% 1.98%
2025/05/22 3.15% 2.74% 3.83% 3.24% 3.16% 2.42% 2.87% 2.02% 2.72% 2.59%
2025/05/23 2.45% 3.16% 3.96% 3.52% 3.41% 1.93% 2.98% 2.31% 2.37% 2.37%
2025/05/24 3.17% 3.49% 2.61% 3.84% 2.57% 2.42% 2.82% 3.67% 2.72% 2.62%
2025/05/25 3.63% 2.82% 2.91% 3.25% 2.19% 2.63% 2.47% 2.16% 3.76% 2.3%
2025/05/26 2.55% 2.78% 3.38% 3.4% 3.11% 2.34% 2.2% 1.67% 3.1% 2.04%
2025/05/27 3.17% 3.21% 4.11% 2.84% 3.61% 2.47% 2.61% 1.7% 2.5% 1.52%
2025/05/28 2.59% 3.1% 4% 3.22% 3.02% 3.43% 2.47% 1.9% 2.71% 2.19%
2025/05/29 3.77% 3.26% 4.34% 3.53% 3.44% 2.45% 2.88% 1.99% 2.05% 1.99%
2025/05/30 3.47% 3.09% 3.76% 3.76% 2.56% 3.11% 2.54% 1.96% 3.2% 1.53%
2025/05/31 5.34% 3.94% 3.75% 3.4% 3.12% 2.91% 2.48% 2.4% 1.91% 1.62%

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Monash.edu’s PPC spend fluctuated, peaking at 5.34% on May 31. Swinburneopen.edu.au saw a decline, ending at 2.4%. TAFECourses.com.au maintained stability, closing at 3.75%.

Market Exposure

Competitor Count for AUS Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 752
2025/05/02 761
2025/05/03 770
2025/05/04 771
2025/05/05 780
2025/05/06 799
2025/05/07 793
2025/05/08 812
2025/05/09 795
2025/05/10 786
2025/05/11 806
2025/05/12 802
2025/05/13 814
2025/05/14 816
2025/05/15 834
2025/05/16 820
2025/05/17 791
2025/05/18 803
2025/05/19 815
2025/05/20 817
2025/05/21 805
2025/05/22 805
2025/05/23 795
2025/05/24 775
2025/05/25 763
2025/05/26 774
2025/05/27 794
2025/05/28 767
2025/05/29 771
2025/05/30 752
2025/05/31 744

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers on Google SERP began at 752, peaked at 834 mid-month, and concluded at 744, showing dynamic fluctuations.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
torrens.edu.au 0.6%
cbdcollege.edu.au 0.56%
studyselect.com.au 0.53%
coursefinder.com.au 0.53%
accsc.com.au 0.48%
opencolleges.edu.au -0.4%
fcc.edu.au -0.44%
monarch.edu.au -0.54%
training.com.au -0.68%
swinburneopen.edu.au -1.23%

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Torrens.edu.au leads with a 0.60% click share rise, while swinburneopen.edu.au drops by 1.23%.

Campaign Efficiency

AUS Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date tafecourses.com.au opencolleges.edu.au monash.edu torrens.edu.au swinburneonline.edu.au training.com.au collegeforadultlearning.edu.au rmit.edu.au swinburneopen.edu.au aib.edu.au
2025/05/01 6.89% 4.95% 2.27% 1.95% 1.47% 3.72% 2.04% 2.5% 3.1% 1.78%
2025/05/02 6.28% 5.02% 2.68% 1.88% 1.39% 2.8% 2.01% 2.65% 3.49% 1.7%
2025/05/03 5.68% 4.3% 2.9% 2.03% 2.21% 2.64% 1.91% 2.53% 4.43% 2.01%
2025/05/04 5.12% 4.37% 2.59% 1.89% 1.81% 2.64% 1.85% 2.04% 4.81% 2.17%
2025/05/05 6.66% 4.24% 2.03% 1.68% 1.97% 3.12% 1.65% 2.21% 3.74% 1.87%
2025/05/06 7.22% 3.87% 2.05% 1.43% 2.4% 3.61% 1.93% 2.44% 3.42% 1.78%
2025/05/07 7.11% 4.76% 2.27% 1.5% 2.84% 4.04% 1.99% 2.39% 3.48% 1.52%
2025/05/08 5.82% 4.15% 3.08% 1.51% 2.55% 3.34% 2.27% 2.36% 3.93% 2.5%
2025/05/09 5.81% 4.69% 3.23% 1.79% 2.21% 3.42% 2.27% 2.51% 3.98% 1.82%
2025/05/10 5.4% 4.27% 2.67% 1.82% 2.3% 3.04% 2.54% 1.99% 4.62% 1.61%
2025/05/11 4.58% 3.9% 3.19% 1.98% 2.7% 2.84% 2.3% 2.26% 4.73% 2.21%
2025/05/12 6.29% 4.96% 3.14% 1.31% 2.79% 3.29% 2.69% 2.4% 3.38% 1.9%
2025/05/13 7% 4.83% 2.73% 1.35% 2.45% 4.54% 3.03% 2.51% 2.71% 1.52%
2025/05/14 6.47% 5.01% 3.02% 1.43% 2.26% 3.84% 2.32% 2.52% 3.59% 1.75%
2025/05/15 6.11% 4.73% 3.4% 1.57% 2.52% 3.24% 2.58% 2.61% 3.58% 1.99%
2025/05/16 6.27% 5.02% 2.92% 1.72% 2.73% 3.79% 2.52% 2.34% 3.35% 1.97%
2025/05/17 6.09% 4.72% 2.77% 1.4% 2.31% 3.82% 2.6% 1.72% 3.42% 1.75%
2025/05/18 5.62% 4.58% 2.78% 2.62% 2.64% 3.35% 2.85% 1.85% 3.31% 1.91%
2025/05/19 6.46% 3.86% 2.5% 1.37% 2.4% 3.31% 2.35% 1.96% 3.39% 1.84%
2025/05/20 5.97% 3.45% 3.56% 1.89% 2.23% 3.22% 2.74% 2.26% 2.77% 1.54%
2025/05/21 5.88% 3.71% 2.9% 1.87% 2.4% 2.94% 2.57% 2.19% 2.5% 1.79%
2025/05/22 6.11% 3.81% 2.13% 1.1% 2.5% 3.14% 2.78% 2.15% 1.79% 1.86%
2025/05/23 6.36% 4.04% 1.76% 1.89% 2.83% 3.29% 2.64% 2.25% 1.92% 1.67%
2025/05/24 4.24% 4.67% 2.2% 3.08% 3.03% 2.62% 2.49% 1.81% 3.16% 1.83%
2025/05/25 4.91% 3.99% 2.6% 2.8% 2.5% 2.65% 2.32% 1.53% 1.84% 2.47%
2025/05/26 5.29% 4.03% 1.76% 1.73% 2.55% 2.58% 2.12% 2.16% 1.44% 1.96%
2025/05/27 6.3% 3.48% 2.14% 2% 3.06% 2.87% 2.35% 2.56% 1.49% 1.71%
2025/05/28 6.22% 3.92% 1.82% 2.28% 2.84% 2.21% 2.29% 2.12% 1.64% 1.8%
2025/05/29 6.78% 4.17% 2.57% 2.91% 2.85% 2.85% 2.63% 2.35% 1.74% 1.47%
2025/05/30 5.8% 4.4% 2.48% 2.58% 2.74% 2.15% 2.47% 1.9% 1.89% 2.14%
2025/05/31 6.02% 4.44% 3.81% 3.51% 3.3% 2.58% 2.25% 2.18% 2.07% 1.34%

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In May 2025, tafecourses.com.au led with fluctuating impressions, peaking mid-month. Open Colleges saw a steady decline, while Monash and Torrens showed varied trends. Swinburne Online and Training.com.au experienced growth, ending strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Cert 4 in Project Management https://promotion.aim.com.au › qualifications › diploma

    Australian Inst. of Management — BSB40920 Certificate IV in Project Management Practice, The Perfect Way to Learn PM Skills

  2. 2
    Diploma In Social Work - Get Certified within 12 Weeks https://www.getmycourse.com.au

    Secure a Diploma of Community Services. Questions? Get 1 on 1 support with a facilitator.

  3. 3
    Melbourne Business School MBA https://online.mbs.edu › business_admin › master

    100% Online Melbourne MBA — Taught By The Experts Behind Australia’s No.1 Master of Business Administration (MBA).*

  4. 4
    Certificate IV in Training and Assessment - Fast track | Swinburne https://www.swinburne.edu.au

    Swinburne Edge’s industry-leading courses provide career-advancing skills and knowledge. Fast-track...

  5. 5
    Government-Funded Courses https://www.training.com.au › study › today

    Study In-Class or Online — Find Your Dream Course Today. Study In-Class or Online to Reach Your Educational Goals. Trusted by Thousands of Australian Students Every Year...

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In the competitive landscape of Google PPC, AIM’s ad for a Project Management Certificate stands out with its promise of skill acquisition. GetMyCourse offers a swift path to a Social Work Diploma, emphasizing personal support. Melbourne Business School highlights its top-ranked online MBA, while Swinburne promotes fast-tracked training courses. Training.com.au appeals with government-funded options, trusted by many.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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