AUS Education & Training Corporate Training - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Corporate Training – AUS

Google AI Overview visibility for Education & Training Corporate Training AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.8763041576
76.1236958424
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 2%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 AUS Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
tafecourses.com.au 6.86
opencolleges.edu.au 3.63
cbdcollege.edu.au 3.26
training.com.au 3.08
aim.com.au 2.6
open.edu.au 2.37
torrens.edu.au 2.27
swinburneopen.edu.au 1.75
swinburne.edu.au 1.67
aipc.net.au 1.63
others 70.88
  • tafecourses.com.au - 6.86%
  • opencolleges.edu.au - 3.63%
  • cbdcollege.edu.au - 3.26%
  • training.com.au - 3.08%
  • aim.com.au - 2.6%
  • open.edu.au - 2.37%
  • torrens.edu.au - 2.27%
  • swinburneopen.edu.au - 1.75%
  • swinburne.edu.au - 1.67%
  • aipc.net.au - 1.63%
  • others - 70.88%

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In the education PPC landscape, ‘others’ dominate with 70.88% click share. TAFECourses.com.au leads specific domains at 6.86%, followed by OpenColleges.edu.au at 3.63%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tafecourses.com.au torrens.edu.au aib.edu.au monarch.edu.au opencolleges.edu.au swinburneonline.edu.au aipc.net.au swinburneopen.edu.au cbdcollege.edu.au aim.com.au
2025/12/01 4.35% 2.41% 2.35% 2.07% 3.74% 1.55% 2.19% 2.88% 3.96% 5.16%
2025/12/02 3.55% 1.93% 2% 1.63% 4.05% 1.5% 2.29% 2.91% 3.2% 5.17%
2025/12/03 4.06% 2.35% 2.23% 1.65% 3.01% 1.41% 2.1% 2.99% 3.23% 6%
2025/12/04 4.68% 2.39% 2.13% 1.78% 3.15% 1.63% 2.48% 2.74% 2.97% 6.01%
2025/12/05 4.75% 3.04% 2.53% 1.51% 3.19% 1.68% 2.36% 3.34% 2.18% 5.37%
2025/12/06 3.89% 2.71% 3.05% 1.15% 3.92% 1.64% 2.73% 3.2% 2.46% 6.22%
2025/12/07 3.83% 2.33% 2.88% 1.1% 4.87% 1.49% 2.7% 3.01% 2.56% 5.88%
2025/12/08 4.03% 1.72% 2.71% 1.32% 4.02% 1.61% 1.95% 2.72% 2.07% 5.89%
2025/12/09 4.4% 2.05% 2.62% 2.28% 4.08% 1.78% 2.49% 2.61% 2.3% 4.7%
2025/12/10 4.5% 2.59% 2.87% 2.14% 4.06% 1.62% 2.8% 3.33% 2.74% 3.88%
2025/12/11 4.83% 1.91% 2.9% 1.84% 4.22% 1.67% 2.09% 2.63% 2.35% 4.23%
2025/12/12 4.36% 2.37% 3.01% 1.66% 3.7% 1.53% 2.54% 2.59% 2.43% 4.71%
2025/12/13 3.77% 2.39% 2.93% 0.92% 4.42% 1.58% 2.73% 3.3% 2.03% 4.9%
2025/12/14 3.94% 2.54% 3.01% 1.35% 4.5% 1.55% 2.19% 2.8% 2.76% 4.67%
2025/12/15 3.89% 2.13% 2.87% 1.34% 3.6% 1.62% 2.33% 2.72% 2.58% 3.88%
2025/12/16 4.58% 2.36% 2.65% 1.64% 3.69% 1.77% 2.58% 3.24% 2.61% 0.96%
2025/12/17 4.75% 2.41% 3.17% 1.76% 3.14% 2.15% 2.3% 3.35% 3.26% 1.1%
2025/12/18 4.83% 2.57% 3.48% 1.87% 2.96% 2.66% 2.48% 3.15% 2.83% 1.09%
2025/12/19 4.34% 3.43% 3.73% 2.13% 2.72% 2.71% 2.45% 2.06% 2.27% 1%
2025/12/20 3.56% 3.98% 3.47% 2.05% 3.92% 2.45% 2.54% 1.98% 2.88% 0.47%
2025/12/21 4.3% 3.53% 3.47% 1.67% 4.3% 2.56% 1.96% 1.46% 2.24% 0.29%
2025/12/22 4.36% 3.8% 3.29% 2.22% 2.78% 2.5% 2.01% 1.72% 1.89% 0.72%
2025/12/23 4.87% 4.28% 3.5% 2.48% 2.7% 2.93% 2.32% 1.49% 1.27% 1.05%
2025/12/24 4.65% 4.47% 4.55% 2.89% 3.08% 2.97% 2.46% 2.57% 1.47% 0.91%
2025/12/25 4.35% 5.06% 4.37% 2.63% 3.86% 2.79% 2.76% 2.25% 1.54% 0.81%
2025/12/26 4.26% 4.84% 4.84% 2.78% 3.18% 2.69% 2.62% 1.55% 1.65% 0.79%
2025/12/27 4.59% 4.99% 4.71% 2.82% 3.2% 3.01% 2.37% 1.84% 1.74% 0.41%
2025/12/28 5.29% 4.73% 5.06% 3.72% 3.94% 2.74% 2.32% 1.97% 1.87% 0.22%
2025/12/29 6.38% 4.46% 3.81% 3.78% 3.89% 2.91% 1.79% 1.37% 1.27% 0.34%
2025/12/30 5.68% 4.81% 3.94% 4.43% 4.15% 3.43% 1.74% 1.69% 0.8% 0.35%
2025/12/31 5.06% 4.94% 3.39% 3.28% 3.25% 2.28% 1.75% 1.43% 1.25% 0.23%
  • tafecourses.com.au
  • torrens.edu.au
  • aib.edu.au
  • monarch.edu.au
  • opencolleges.edu.au
  • swinburneonline.edu.au
  • aipc.net.au
  • swinburneopen.edu.au
  • cbdcollege.edu.au
  • aim.com.au

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In December 2025, tafecourses.com.au led with a steady rise, peaking at 6.38 on the 29th. Torrens.edu.au and aib.edu.au showed consistent growth, while aim.com.au saw a sharp decline, ending at 0.23.

Market Exposure

Competitor Count for AUS Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 683
2025/12/02 673
2025/12/03 670
2025/12/04 670
2025/12/05 686
2025/12/06 699
2025/12/07 696
2025/12/08 712
2025/12/09 722
2025/12/10 713
2025/12/11 718
2025/12/12 716
2025/12/13 705
2025/12/14 655
2025/12/15 718
2025/12/16 721
2025/12/17 689
2025/12/18 681
2025/12/19 706
2025/12/20 701
2025/12/21 701
2025/12/22 729
2025/12/23 736
2025/12/24 728
2025/12/25 728
2025/12/26 726
2025/12/27 721
2025/12/28 720
2025/12/29 736
2025/12/30 721
2025/12/31 739

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December saw a dynamic shift in distinct advertisers, starting at 683 and peaking at 739. Mid-month fluctuations stabilized, ending with a strong finish.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
torrens.edu.au 1.29%
holmesglen.edu.au 1.09%
open.edu.au 0.86%
monarch.edu.au 0.76%
aib.edu.au 0.63%
cbdcollege.edu.au -0.8%
unswonline.com.au -0.85%
studyonline.unsw.edu.au -0.97%
swinburneopen.edu.au -0.98%
aim.com.au -3.74%

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Torrens.edu.au leads with a 1.29% click share increase, while aim.com.au drops by 3.74%. Holmesglen.edu.au and open.edu.au also see positive growth, contrasting with declines for swinburneopen.edu.au and studyonline.unsw.edu.au.

Campaign Efficiency

AUS Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tafecourses.com.au training.com.au torrens.edu.au opencolleges.edu.au aib.edu.au swinburneonline.edu.au cbdcollege.edu.au open.edu.au swinburneopen.edu.au aim.com.au
2025/12/01 6.09% 2.86% 2.03% 4.31% 1.65% 1.37% 4.39% 1.62% 2.44% 4.06%
2025/12/02 5.43% 2.53% 1.4% 4.7% 1.45% 1.13% 3.42% 1.37% 2.72% 3.84%
2025/12/03 6.36% 2.88% 1.76% 3.57% 1.53% 1.02% 3.84% 1.48% 2.57% 4.67%
2025/12/04 7.09% 3.76% 1.62% 3.67% 1.49% 1.28% 3.42% 1.52% 2.37% 4.72%
2025/12/05 6.85% 3.38% 2.26% 3.59% 1.61% 1.54% 2.22% 2.1% 2.83% 4.87%
2025/12/06 5.94% 2.86% 1.96% 4.42% 1.82% 1.67% 2.71% 1.91% 2.87% 5.35%
2025/12/07 5.5% 2.05% 1.64% 5.45% 1.62% 1.38% 3.01% 1.94% 2.53% 4.89%
2025/12/08 6.2% 3.02% 1.32% 4.43% 1.71% 1.55% 2.21% 1.51% 2.27% 4.79%
2025/12/09 6.56% 2.62% 1.48% 4.59% 1.62% 1.59% 2.51% 1.64% 2.31% 3.76%
2025/12/10 6.63% 2.85% 1.91% 4.68% 1.71% 1.63% 3.44% 1.92% 3.02% 3.13%
2025/12/11 7.34% 3.21% 1.41% 4.84% 1.98% 1.25% 2.53% 1.72% 2.43% 3.47%
2025/12/12 6.34% 3.3% 1.86% 4.1% 1.8% 1.18% 2.9% 2% 2.26% 3.85%
2025/12/13 5.62% 2.46% 1.86% 4.94% 1.87% 1.49% 2.28% 2.41% 2.76% 4.35%
2025/12/14 5.7% 1.9% 1.98% 4.92% 1.96% 1.41% 3.15% 2.23% 2.46% 3.94%
2025/12/15 5.68% 2.23% 1.64% 3.99% 1.85% 1.51% 2.74% 2.03% 2.22% 3.06%
2025/12/16 7% 2.98% 1.79% 4.11% 1.74% 1.4% 3.04% 2% 3.08% 0.74%
2025/12/17 7.02% 2.85% 1.92% 3.53% 2.07% 1.84% 3.5% 2.13% 3.11% 0.87%
2025/12/18 6.78% 3.04% 2.05% 3.17% 2.39% 2.14% 3.06% 2.49% 2.8% 0.82%
2025/12/19 6.22% 3% 2.43% 3.05% 2.54% 2.42% 2.46% 2.79% 1.76% 0.58%
2025/12/20 5.33% 2.55% 3.07% 4.07% 2.33% 2.29% 2.91% 2.78% 1.43% 0.29%
2025/12/21 6.11% 2.93% 2.79% 4.68% 2.4% 2.35% 2.43% 3.24% 1.12% 0.17%
2025/12/22 6.09% 3.21% 2.82% 2.88% 2.24% 2.04% 2.03% 3.11% 1.42% 0.35%
2025/12/23 6.52% 3.11% 3.25% 2.87% 2.27% 1.95% 1.43% 2.93% 1.1% 0.45%
2025/12/24 6.55% 2.59% 3.38% 3.38% 2.91% 2.23% 1.69% 3.51% 2.04% 0.42%
2025/12/25 6.05% 2.52% 3.61% 4.01% 2.65% 2.19% 1.84% 3.67% 1.65% 0.38%
2025/12/26 5.69% 3.12% 3.52% 3.41% 3.04% 1.93% 1.86% 3.56% 1.14% 0.36%
2025/12/27 6.21% 3.25% 3.79% 3.44% 3.14% 2.47% 1.75% 3.72% 1.45% 0.22%
2025/12/28 6.81% 4.11% 3.78% 4.04% 3.31% 2.66% 2.11% 1.86% 1.48% 0.11%
2025/12/29 8.36% 4.71% 3.13% 3.9% 2.51% 2.27% 1.39% 1.61% 1.06% 0.19%
2025/12/30 7.72% 4.9% 3.41% 4.19% 2.42% 2.73% 0.99% 1.9% 1.29% 0.19%
2025/12/31 6.93% 4.26% 3.87% 3.51% 2.36% 1.98% 1.57% 1.46% 1.14% 0.12%
  • tafecourses.com.au
  • training.com.au
  • torrens.edu.au
  • opencolleges.edu.au
  • aib.edu.au
  • swinburneonline.edu.au
  • cbdcollege.edu.au
  • open.edu.au
  • swinburneopen.edu.au
  • aim.com.au

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In December 2025, tafecourses.com.au led with fluctuating impressions, peaking at 8.36% on the 29th. Training.com.au saw a steady rise, ending at 4.26%. Torrens.edu.au and opencolleges.edu.au showed consistent growth, while aim.com.au’s share dwindled significantly.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Corporate Training - Last month
  1. 1
    TAE40116 Certificate IV in TAE | Become a Trainer & Assessor http://promotion.aim.com.au › qualifications › diploma

    Join Australia’s leader in corporate training. Enroll in AIM’s TAE40122 Cert IV today! Take the next step in your career as a Trainer or Assessor with AIM's TAE40122 Cert IV. Nationally Recognised.

  2. 2
    Using The STAR Method https://www.coact.org.au

    Use the STAR method — Learn how to use the STAR method to write stronger job applications and ace interviews. Get tips to show off your skills and results.

  3. 3
    TAE40122 Certificate IV | 20% off TAE40122 until Dec 19 https://www.fortresslearning.edu.au › cert-iv › tae40122

    Expert Trainers, Fast Marking Times & Flexible Learning Options. Enrol Now, Start Anytime. 20...

  4. 4
    Cert III Individual Support | Study Online From Home https://www.tafecourses.com.au › ind-support

    Get Certified in Individual Support From Some of AU's Best TAFEs & Training Providers. Compare Individual Support Courses From Some of AU's...

  5. 5
    Government Funded Courses https://www.training.com.au › gov-funded

    Start A Fully Funded Course — Trusted by Thousands of Australian Students Every Year. Start Your Course Search Today! Compare...

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In the competitive landscape of education and corporate training, AIM’s ad stands out by emphasizing career advancement with their nationally recognized TAE40122 Certificate IV. Coact.org.au focuses on practical skills with the STAR method, while Fortress Learning offers enticing discounts and flexible learning. TAFEcourses.com.au highlights online accessibility, and Training.com.au promotes government-funded opportunities, appealing to budget-conscious learners.

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