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AUS Education & Training Corporate Training - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
tafecourses.com.au 8.69
opencolleges.edu.au 4.54
training.com.au 3.89
swinburneopen.edu.au 2.74
aim.com.au 2.65
cbdcollege.edu.au 2.62
upskilled.edu.au 1.96
online.rmit.edu.au 1.89
monarch.edu.au 1.76
swinburneonline.edu.au 1.68
others 67.58

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In the education PPC landscape, ‘others’ dominate with 67.58% click share. TAFECourses.com.au leads specific domains at 8.69%, followed by OpenColleges.edu.au at 4.54%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date tafecourses.com.au opencolleges.edu.au monarch.edu.au aim.com.au swinburneonline.edu.au swinburneopen.edu.au training.com.au online.rmit.edu.au collegeforadultlearning.edu.au monash.edu
2025/03/01 4.77% 3.85% 2% 4.14% 2.95% 4.99% 1.44% 4.7% 3.03% 3.69%
2025/03/02 5.74% 5.13% 1.43% 2.92% 2.59% 4.12% 1.8% 2.4% 2.64% 2.8%
2025/03/03 4.92% 5.23% 1.54% 2.89% 3.01% 4.27% 1.3% 2.73% 3.26% 2.95%
2025/03/04 4.39% 4.21% 1.45% 3.21% 3.5% 3.69% 1.33% 3.17% 2.78% 2.65%
2025/03/05 3.83% 3.73% 2.01% 3.77% 3.28% 3.26% 1.35% 2.82% 2.46% 3.44%
2025/03/06 5.74% 4.86% 1.2% 2.78% 3.28% 3.16% 1.69% 2.73% 3.16% 3.84%
2025/03/07 4.17% 4.02% 1.79% 4.36% 3.3% 3.76% 1.68% 3.58% 2.98% 3.72%
2025/03/08 4.05% 2.72% 2.78% 5.12% 2.7% 3.62% 1.34% 3.77% 2.31% 4.3%
2025/03/09 3.97% 2.64% 3.44% 4.32% 2.12% 3.77% 1.38% 3.52% 2.41% 3.95%
2025/03/10 5.34% 4.15% 2.28% 2.72% 2.3% 3.43% 1.97% 3.27% 2.6% 3.51%
2025/03/11 4.58% 4.02% 2.6% 4.19% 2.36% 3.53% 1.95% 2.71% 2.8% 3.34%
2025/03/12 5.81% 4.19% 1.78% 3.2% 2.05% 3.65% 2.47% 1.14% 3.24% 2.68%
2025/03/13 5.52% 4.27% 2.82% 4.13% 2.11% 3.63% 2.04% 0.61% 2.79% 3.13%
2025/03/14 6.03% 4.73% 2.36% 2.7% 1.75% 3.43% 2.58% 1.89% 2.73% 3.81%
2025/03/15 5.87% 4.27% 2.43% 3.14% 1.9% 4.38% 2.31% 3.4% 2.36% 4.84%
2025/03/16 5.92% 4.4% 2.36% 2.78% 1.95% 3.83% 2.27% 2.53% 2.14% 4.19%
2025/03/17 5.66% 4.28% 3.2% 3.3% 1.81% 3.89% 2.03% 2.64% 2.12% 3.21%
2025/03/18 5.24% 4.6% 3.43% 3.86% 2.3% 3.95% 2.13% 1.97% 1.81% 3.04%
2025/03/19 5.1% 4.6% 3.52% 3.87% 2.07% 3.62% 2.32% 2.28% 1.68% 2.7%
2025/03/20 5.3% 4.46% 3.32% 3.24% 2.49% 3.38% 2.48% 2.05% 1.84% 2.79%
2025/03/21 5.67% 4.96% 3.1% 2.64% 2.37% 3.51% 2.58% 1.76% 2.1% 2.73%
2025/03/22 5.85% 3.85% 3.24% 2.36% 2.57% 3.91% 2.49% 2.99% 2.08% 2.32%
2025/03/23 5.48% 4.65% 3.06% 2.38% 2.32% 3.87% 2.21% 2.94% 1.67% 3.05%
2025/03/24 5.53% 4.05% 3.08% 2% 2.57% 2.69% 2.95% 1.86% 1.66% 2.19%
2025/03/25 5.99% 4.61% 3.11% 2.93% 2.76% 2.87% 2.99% 2.29% 1.86% 2.06%
2025/03/26 6.98% 4.83% 2.88% 2.42% 3.05% 2.95% 3.34% 1.94% 2.14% 1.75%
2025/03/27 6.03% 4.59% 3.03% 2.9% 3.18% 2.64% 2.48% 2.21% 1.87% 2.11%
2025/03/28 5.06% 4.79% 3.05% 3.1% 3.02% 2.69% 2.73% 2.41% 2.11% 2.67%
2025/03/29 4.93% 3.91% 3.37% 2.9% 3.16% 3.02% 2.69% 2.74% 2.39% 3.26%
2025/03/30 5.04% 4.07% 3.09% 1.83% 3.24% 3.95% 2.31% 2.67% 1.76% 2.76%
2025/03/31 5.36% 5.32% 2.94% 2.87% 2.8% 2.48% 2.2% 2.16% 2.05% 1.96%

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In March 2025, tafecourses.com.au led with a peak spend share of 6.98% on March 26. Monarch.edu.au showed a steady rise, peaking at 3.52% on March 19. Swinburneopen.edu.au maintained a consistent presence, while opencolleges.edu.au ended strong at 5.32% on March 31.

Market Exposure

Competitor Count for AUS Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 976
2025/03/02 937
2025/03/03 945
2025/03/04 933
2025/03/05 937
2025/03/06 900
2025/03/07 946
2025/03/08 943
2025/03/09 941
2025/03/10 919
2025/03/11 957
2025/03/12 920
2025/03/13 960
2025/03/14 928
2025/03/15 944
2025/03/16 915
2025/03/17 920
2025/03/18 897
2025/03/19 918
2025/03/20 913
2025/03/21 883
2025/03/22 904
2025/03/23 898
2025/03/24 895
2025/03/25 902
2025/03/26 900
2025/03/27 897
2025/03/28 881
2025/03/29 900
2025/03/30 894
2025/03/31 860

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March saw a dynamic shift in distinct advertisers, starting at 976 and ending at 860. The month experienced fluctuations, peaking at 960 on March 13, before gradually declining.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
cit.edu.au 1.78%
hba.edu.au 0.92%
training.com.au 0.9%
tafecourses.com.au 0.8%
studyselect.com.au 0.67%
online.rmit.edu.au -0.4%
collegeforadultlearning.edu.au -0.55%
getmycourse.com.au -0.55%
monash.edu -0.69%
aim.com.au -1%

Copyright © Adthena. All rights reserved.

In the past month, cit.edu.au surged with a 1.78 increase, while aim.com.au faced a decline of -1.00.

Campaign Efficiency

AUS Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date tafecourses.com.au opencolleges.edu.au training.com.au cbdcollege.edu.au swinburneopen.edu.au monarch.edu.au swinburneonline.edu.au aim.com.au collegeforadultlearning.edu.au monash.edu
2025/03/01 7.18% 4.58% 2.61% 2.17% 4.29% 1.67% 2.46% 3.28% 2.52% 2.58%
2025/03/02 8.45% 5.58% 3.22% 2.95% 3.33% 1.22% 2.07% 2.28% 1.98% 1.66%
2025/03/03 7.07% 5.72% 2.37% 2.61% 3.5% 1.27% 2.51% 1.97% 2.46% 2.13%
2025/03/04 6.2% 4.53% 2.2% 2.41% 3.26% 1.32% 3.01% 2.63% 2.48% 1.9%
2025/03/05 5.59% 4.15% 2.16% 2.9% 3% 1.77% 2.81% 3.01% 2.31% 2.4%
2025/03/06 8.06% 5.44% 2.67% 2.38% 2.99% 1.13% 2.84% 2.17% 2.97% 2.6%
2025/03/07 6.06% 4.62% 2.8% 2.02% 3.57% 1.68% 2.85% 3.5% 2.83% 2.8%
2025/03/08 5.77% 3.17% 2.28% 2.52% 3.6% 2.36% 2.21% 3.92% 2.27% 3.2%
2025/03/09 5.89% 3.19% 2.27% 2.55% 3.62% 2.91% 1.83% 3.53% 2.4% 2.88%
2025/03/10 7.28% 4.86% 3.02% 1.87% 3.52% 1.86% 1.94% 2.21% 2.53% 2.58%
2025/03/11 6.76% 4.65% 3.06% 2.47% 3.4% 2.19% 2.02% 3.29% 2.67% 2.44%
2025/03/12 7.87% 4.62% 3.59% 2.9% 3.34% 1.53% 1.72% 2.65% 3.1% 1.8%
2025/03/13 7.57% 4.58% 3.39% 2.81% 3.38% 2.3% 1.75% 3.06% 2.48% 2.13%
2025/03/14 8.63% 5.37% 4.26% 2.5% 3.24% 1.96% 1.52% 2.04% 2.58% 2.66%
2025/03/15 8.24% 5.02% 3.69% 2.12% 4.02% 1.9% 1.71% 2.51% 2.2% 3.33%
2025/03/16 7.88% 4.99% 3.42% 2.19% 3.62% 1.92% 1.73% 2.13% 2.01% 2.77%
2025/03/17 8.01% 4.83% 3.2% 2.41% 3.61% 2.64% 1.56% 2.53% 2.05% 2.24%
2025/03/18 7.37% 5.08% 3.26% 2.4% 3.44% 2.94% 1.98% 2.78% 1.73% 2.23%
2025/03/19 7.2% 4.84% 3.45% 2.35% 3.41% 2.85% 1.78% 2.8% 1.63% 1.88%
2025/03/20 7.32% 4.84% 3.75% 3.17% 3.11% 2.63% 1.99% 2.37% 1.69% 1.87%
2025/03/21 7.86% 5.72% 3.88% 2.8% 3.46% 2.45% 1.98% 1.86% 1.91% 1.9%
2025/03/22 8.34% 4.5% 3.96% 2.57% 3.59% 2.52% 2.05% 1.77% 1.86% 1.62%
2025/03/23 7.42% 5.24% 3.26% 3.18% 3.65% 2.47% 1.96% 1.85% 1.55% 2.13%
2025/03/24 7.57% 4.55% 4.35% 4.2% 2.49% 2.45% 2.11% 1.46% 1.63% 1.36%
2025/03/25 8.38% 5.09% 4.44% 2.51% 2.68% 2.42% 2.25% 1.97% 1.71% 1.34%
2025/03/26 9.43% 5.5% 4.91% 2.48% 2.8% 2.39% 2.57% 1.67% 2.07% 1.13%
2025/03/27 8.4% 5.21% 3.74% 3.62% 2.54% 2.39% 2.75% 1.97% 1.81% 1.35%
2025/03/28 7.33% 5.48% 4.15% 2.79% 2.64% 2.4% 2.44% 2.07% 1.98% 1.8%
2025/03/29 7.23% 4.6% 4.21% 3.06% 2.96% 2.68% 2.57% 2.15% 2.13% 2.21%
2025/03/30 7.47% 4.85% 3.73% 2.9% 3.66% 2.36% 2.63% 1.4% 1.67% 1.73%
2025/03/31 7.73% 6.19% 3.6% 3.24% 2.37% 2.36% 2.31% 2.09% 2.08% 1.24%

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In March 2025, tafecourses.com.au led with fluctuating impressions, peaking at 9.43% on the 26th. opencolleges.edu.au saw a steady rise, ending at 6.19%. training.com.au and cbdcollege.edu.au showed moderate growth, while swinburneopen.edu.au and monarch.edu.au had varied trends. The month concluded with tafecourses.com.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Cert 4 in Project Management https://promotion.aim.com.au › qualifications › diploma

    Australian Inst. of Management — BSB40920 Certificate IV in Project Management Practice, The Perfect Way to Learn PM Skills.

  2. 2
    Cert IV Training & Assessment - TAE40122 Certificate IV https://www.fortresslearning.edu.au › cert-iv › tae40122

    Expert Trainers, Fast Marking Times & Flexible Learning Options. Enrol Now, Start Anytime.

  3. 3
    Cert IV Training & Assessment - 10 Days Fast-Track or 1 Day/Wk https://www.pinnaclesafety.com.au

    TAE40122 supersedes TAE40116. Nationally Recognized Training & Assessment Qualification.

  4. 4
    Certificate IV Training Assessment Online Govt Funded https://www.studyselect.com.au

    Learn teaching strategies. Study with leading providers. Flexible Payment Options.

  5. 5
    Government Funded Courses https://www.training.com.au › gov-funded

    Start a Full Funded Course — Browse Government Funded Courses Online & Find a Course That You'll Love. Study a Full Funded...

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In the competitive landscape of Google PPC, five top-performing ads shine. AIM.com.au promotes project management skills with a focus on practical learning. FortressLearning.edu.au emphasizes expert trainers and flexible options for their training and assessment course. PinnacleSafety.com.au offers a fast-track, nationally recognized qualification. StudySelect.com.au highlights online government-funded courses with flexible payments. Training.com.au invites learners to explore fully funded courses, promising a course they’ll love. Each ad uniquely appeals to diverse learning needs, showcasing flexibility, expertise, and funding opportunities.

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