Log in Book a Demo

AUS Education & Training Early Education - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
foundationeducation.edu.au 9.83
teachersuperstore.com.au 7.32
swinburneonline.edu.au 6.93
opencolleges.edu.au 6.34
federation.edu.au 5.36
macquarie.nsw.edu.au 4.15
goodstart.org.au 4.14
open.edu.au 3.45
australiancollege.edu.au 3.34
readingeggsshop.com.au 3.19
others 45.95

Copyright © Adthena. All rights reserved.

In the education PPC landscape, ‘others’ dominate with 45.95% click share. Foundationeducation.edu.au leads individual domains at 9.83%, followed by Teachersuperstore.com.au at 7.32%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date foundationeducation.edu.au opencolleges.edu.au getmycourse.com.au sageeducation.edu.au australiancollege.edu.au swinburneonline.edu.au macquarie.nsw.edu.au federation.edu.au open.edu.au actac.com.au
2025/04/01 8.1% 6.32% 2.1% 1.98% 0.01% 23.84% 2.8% 7.29% 3.29% 6.47%
2025/04/02 10.69% 3.76% 1.79% 3.5% 0.02% 13.49% 1% 4.21% 3.16% 9.72%
2025/04/03 12.37% 5.14% 3.59% 2.08% 0.22% 13.53% 3.4% 5.38% 1.92% 7.19%
2025/04/04 10.07% 4.63% 5.43% 2.1% 1.96% 16.68% 4.35% 4.65% 2.79% 7.84%
2025/04/05 12.4% 8.82% 5.07% 2.82% 3.5% 15.59% 4.75% 8.35% 2.02% 6.49%
2025/04/06 8.8% 5.61% 2.36% 2.73% 5.86% 15.24% 3.8% 8.25% 5.39% 5.47%
2025/04/07 13% 5.86% 5.19% 5.59% 4.32% 16.2% 4.71% 2.31% 1.78% 6.67%
2025/04/08 14.35% 5.82% 4.58% 1.17% 3.38% 9.88% 4.51% 3.35% 3.28% 9.02%
2025/04/09 14.58% 7.48% 2.86% 3.1% 2.74% 12.41% 3.91% 3.11% 2.92% 8.75%
2025/04/10 12.74% 7.39% 3.56% 1.7% 3.76% 8.43% 4.53% 7.77% 5% 5.7%
2025/04/11 9.33% 6.89% 4.88% 1.65% 3.64% 10.37% 5.98% 8.11% 3.15% 7.44%
2025/04/12 12.86% 11.28% 1.51% 1.72% 2.39% 13.74% 7.53% 3.91% 5.38% 5.88%
2025/04/13 10.54% 9.62% 1.75% 3.85% 2.35% 11.97% 6.55% 3.6% 5.12% 5.49%
2025/04/14 17.74% 7.76% 3.09% 2.99% 1.96% 8.98% 3% 8.42% 2.84% 1.58%
2025/04/15 16.66% 10.21% 3.18% 1.56% 3.45% 7.29% 8.13% 9.19% 1.99% 0.08%
2025/04/16 12.28% 11.63% 1.19% 2.6% 0.59% 5.29% 2.69% 9.89% 2.98% 0.02%
2025/04/17 11.95% 6.55% 1.06% 3.45% 2.01% 3.62% 2.42% 18.36% 3.93% 0.02%
2025/04/18 8.87% 3.37% 0.69% 0.08% 7.05% 8.12% 2.53% 17.56% 2.43% 0%
2025/04/19 11.02% 10.57% 2.64% 1.67% 4.47% 4.76% 7.1% 13% 6.07% 0%
2025/04/20 9.97% 7.48% 1.06% 4.73% 5.31% 4.96% 6.8% 9.77% 3.26% 0%
2025/04/21 13.22% 11.72% 2.8% 7.26% 5.16% 3.33% 5.47% 13.13% 3.86% 0%
2025/04/22 17.69% 6.2% 3.96% 2.48% 4.36% 4.68% 5.73% 3.96% 7.86% 0%
2025/04/23 10.18% 7.83% 6.25% 7.44% 3.08% 4.67% 6.4% 2.75% 8.07% 0%
2025/04/24 12.74% 11.63% 5.15% 4.54% 5.78% 6.21% 5.2% 2.79% 4.14% 0%
2025/04/25 12.25% 10.28% 5.66% 4.86% 5.44% 4.27% 9.35% 4.4% 5.74% 0%
2025/04/26 10.48% 12.84% 3.52% 2.88% 7.05% 6.07% 7.33% 3.03% 5.57% 0%
2025/04/27 9.03% 9.37% 3.38% 4.12% 6.53% 6.63% 8.48% 3.36% 7.02% 0%
2025/04/28 11.18% 7.83% 6.33% 7.07% 4.96% 5.33% 9.17% 3.49% 4.26% 0%
2025/04/29 10.52% 11.85% 5.47% 6.67% 5.65% 4.29% 5.46% 5.23% 5.05% 0%
2025/04/30 12.38% 10.52% 9% 6.02% 5.93% 5.2% 4.68% 4.18% 2.91% 0%

Copyright © Adthena. All rights reserved.

Foundation Education’s spend share peaked mid-month at 17.74%, while Swinburne Online started strong at 23.84% but declined. ACTAC’s share dropped to 0% by month’s end.

Market Exposure

Competitor Count for AUS Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/04/01 142
2025/04/02 139
2025/04/03 145
2025/04/04 144
2025/04/05 130
2025/04/06 146
2025/04/07 135
2025/04/08 145
2025/04/09 127
2025/04/10 128
2025/04/11 147
2025/04/12 129
2025/04/13 146
2025/04/14 137
2025/04/15 127
2025/04/16 125
2025/04/17 125
2025/04/18 115
2025/04/19 149
2025/04/20 129
2025/04/21 130
2025/04/22 138
2025/04/23 141
2025/04/24 128
2025/04/25 139
2025/04/26 139
2025/04/27 151
2025/04/28 134
2025/04/29 142
2025/04/30 133

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 151 on April 27. The month concluded with 133 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
australiancollege.edu.au 1.86%
sageeducation.edu.au 1.83%
opencolleges.edu.au 1.59%
open.edu.au 1.51%
macquarie.nsw.edu.au 1.34%
foundationeducation.edu.au -0.68%
readingeggsshop.com.au -0.76%
griffith.edu.au -1.31%
actac.com.au -4.24%
swinburneonline.edu.au -5.38%

Copyright © Adthena. All rights reserved.

Swinburne Online and ACTAC saw significant declines in click share, while Australian College and Sage Education experienced notable increases.

Campaign Efficiency

AUS Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date foundationeducation.edu.au opencolleges.edu.au getmycourse.com.au teachersuperstore.com.au swinburneonline.edu.au australiancollege.edu.au sageeducation.edu.au federation.edu.au macquarie.nsw.edu.au open.edu.au
2025/04/01 6.82% 4.74% 1.77% 9.06% 20.55% 0.01% 1.5% 6.42% 1.73% 2.8%
2025/04/02 8.92% 2.92% 1.45% 10.65% 11.36% 0.01% 2.05% 2.86% 0.55% 2.55%
2025/04/03 12.05% 3.41% 3.08% 13.05% 12.61% 0.15% 1.41% 4.58% 2.18% 1.63%
2025/04/04 8.86% 3.87% 5.39% 0.87% 14.92% 1.72% 1.51% 4.34% 3.16% 2.51%
2025/04/05 11.23% 7.04% 4.71% 6.72% 15.14% 3.12% 2.22% 7.5% 3.11% 1.79%
2025/04/06 8.33% 4.65% 2.31% 2.93% 15.2% 6.04% 2.19% 8.24% 2.92% 4.68%
2025/04/07 11.33% 4.44% 4.34% 8.1% 15.58% 3.57% 4.42% 2.2% 2.84% 1.58%
2025/04/08 13.91% 4.67% 4.01% 7.37% 9.82% 3.19% 1.56% 3.48% 3.1% 2.93%
2025/04/09 15.46% 5.22% 2.31% 8.96% 12.06% 2.01% 2.32% 3.22% 2.06% 2.76%
2025/04/10 12.71% 6.63% 3.66% 3.96% 9.34% 3.97% 1.12% 8.14% 3.94% 4.74%
2025/04/11 8.18% 5.56% 4.39% 6.18% 10.42% 3.6% 0.96% 8.05% 4.14% 3.12%
2025/04/12 11.16% 7.16% 1.2% 6.15% 12.29% 1.64% 1.02% 3.74% 4.38% 4.75%
2025/04/13 9.84% 7.91% 1.62% 5.26% 13.62% 1.93% 2.87% 4.11% 4.17% 4.99%
2025/04/14 17.37% 5.92% 2.8% 5.45% 8.72% 1.93% 2.84% 8.1% 2.24% 2.48%
2025/04/15 16.4% 7.91% 3.15% 9.22% 7.02% 2.9% 1.11% 8.46% 5.54% 1.84%
2025/04/16 9.79% 8.46% 1.09% 11.12% 4.74% 0.61% 2.21% 9% 1.41% 2.35%
2025/04/17 11.42% 5.07% 0.88% 7.51% 3.19% 1.86% 3.23% 16.89% 1.55% 3.29%
2025/04/18 7.28% 2.6% 0.82% 11.71% 8.12% 7.08% 0.07% 16.42% 1.69% 2.18%
2025/04/19 11.03% 8.78% 2.64% 4.63% 4.76% 3.98% 1.13% 12.7% 4.86% 5.56%
2025/04/20 9.25% 5.6% 1.07% 6.77% 4.96% 4.2% 3% 8.32% 4.64% 2.89%
2025/04/21 12.17% 9.25% 2.69% 5.34% 3.53% 4.19% 4.86% 12% 3.89% 3.64%
2025/04/22 16.97% 5.4% 3.36% 7.07% 4.52% 4.14% 1.5% 3.72% 4.19% 7.16%
2025/04/23 9.51% 6.57% 5.63% 7.28% 4.32% 2.89% 5.08% 2.4% 4.54% 7.31%
2025/04/24 12.59% 8.99% 5.01% 6.48% 6.27% 5.03% 3.35% 2.56% 3.47% 3.82%
2025/04/25 12.45% 8.24% 4.95% 6.83% 4.18% 4.88% 3.43% 3.92% 6.14% 5.44%
2025/04/26 9.99% 8.12% 3.14% 13.53% 6.28% 6.6% 2.08% 2.59% 5.64% 5.17%
2025/04/27 8.13% 7.69% 2.96% 7.02% 6.18% 5.72% 3.07% 2.95% 5.89% 6.08%
2025/04/28 11.38% 6.32% 5.71% 6.66% 5.26% 4.04% 3.98% 2.78% 5.55% 3.73%
2025/04/29 10.16% 8.96% 5.49% 6.17% 4.36% 5.24% 4.37% 4.96% 3.78% 4.81%
2025/04/30 12.02% 8.44% 8.19% 7.1% 5.12% 4.8% 4.41% 3.78% 3.62% 2.78%

Copyright © Adthena. All rights reserved.

Foundationeducation.edu.au saw fluctuating impressions, peaking at 17.37% on April 14. Swinburneonline.edu.au started strong at 20.55% but declined. Teachersuperstore.com.au had a notable dip on April 4. By month’s end, foundationeducation.edu.au led with consistent highs.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Govt Funded Cert III Courses | Govt Funded Online Courses QLD https://www.coursefinder.com.au

    QLD Govt Funding. Certs in Individual Support, Early Childhood Education, Comm. Services

  2. 2
    Govt Funded Education Course https://online.federation.edu.au › childhood › education

    Early Childhood Education — Your next qualification is within reach with our world-class 100% online classroom. Save...

  3. 3
    CHC30121 Certificate III in Early Childhood Education Online | FE https://www.foundationeducation.edu.au

    Study Cert III in Early Childhood Education and Care to become a childcare assistant

  4. 4
    Get Certified within 12 Weeks - Cert III Education Childcare https://www.getmycourse.com.au › education › childcare

    Get a Diploma in Childhood Education & Care CHC50121 or a Cert 3 CHC30121 through RPL.

  5. 5
    Cert III in Early Childhood - Flexible Online Childcare Cert https://www.opencolleges.edu.au

    Kickstart your Career with Hands-on, Real-World Experience with Guaranteed Work Placements

Copyright © Adthena. All rights reserved.

In the competitive landscape of early education PPC ads, five advertisers stand out. Coursefinder.com.au highlights government funding for Queensland courses, emphasizing accessibility. Federation.edu.au offers a world-class online classroom, making qualifications attainable. Foundationeducation.edu.au and Getmycourse.com.au focus on quick certification, while Opencolleges.edu.au promises real-world experience with guaranteed placements.

Frequently Asked Questions

Customer Success Stories

UntuckIt Case Study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study
the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
Vodafoneziggo winning ppc strategy

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

US
Education & Training

US Universities

US
Education & Training

US Online Universities/E-Learning

UK
Education & Training

UK Universities

UK
Education & Training

UK Online Universities/E-Learning