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AUS Education & Training Early Education - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
foundationeducation.edu.au 11.31
swinburneonline.edu.au 7.25
federation.edu.au 7.11
opencolleges.edu.au 5.95
open.edu.au 5.44
teachersuperstore.com.au 4.99
australiancollege.edu.au 4.19
macquarie.nsw.edu.au 3.92
itac.edu.au 2.63
getmycourse.com.au 2.63
others 44.58

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In the education PPC landscape, ‘others’ dominate with 44.58% click share, while foundationeducation.edu.au leads individual advertisers at 11.31%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date federation.edu.au swinburneonline.edu.au foundationeducation.edu.au opencolleges.edu.au open.edu.au australiancollege.edu.au macquarie.nsw.edu.au sageeducation.edu.au kktc.com.au getmycourse.com.au
2025/05/01 4.28% 5.7% 11.62% 7.11% 3.71% 6.05% 5.07% 5.33% 2.74% 8.23%
2025/05/02 6.16% 7.47% 14.01% 10.96% 2.7% 4.77% 6.29% 2.24% 2.73% 7.61%
2025/05/03 6.85% 3.65% 14.68% 10.57% 5.95% 5.94% 8.5% 3.81% 1.51% 1.96%
2025/05/04 9.15% 9.21% 11.49% 10% 6.43% 8.45% 5.98% 2.93% 1.87% 3.3%
2025/05/05 6.74% 11.96% 7.25% 6.09% 4.72% 5.71% 6.23% 1.93% 4.81% 6.37%
2025/05/06 6.28% 14.05% 11.96% 5.46% 5.31% 4.16% 4.22% 2.33% 2.05% 5.59%
2025/05/07 7.51% 12.08% 10.51% 7.34% 4.64% 4.9% 3.79% 5.03% 2.25% 3.08%
2025/05/08 5.75% 8.7% 10.53% 7.53% 6.67% 4.26% 6.68% 3.44% 3.23% 4.64%
2025/05/09 7.59% 11.67% 7.65% 8.33% 10.85% 3.37% 6.41% 2.02% 2.3% 1.81%
2025/05/10 10.43% 9.78% 16.88% 6.67% 5.8% 3.51% 4.43% 1.68% 2.51% 2.7%
2025/05/11 11.71% 11.62% 15.64% 8.55% 5.08% 4.37% 7.2% 2.72% 2.1% 1.08%
2025/05/12 13.35% 8.4% 8.56% 9.88% 7.63% 2.4% 2.6% 2.89% 3.74% 2.89%
2025/05/13 9.94% 8.66% 10.05% 7.52% 7.28% 4.8% 4.24% 2.31% 5.55% 4.29%
2025/05/14 5.62% 6.71% 13.69% 7.01% 6.03% 8.05% 5.79% 2.98% 4.78% 3.62%
2025/05/15 8.62% 7.62% 10.93% 7.15% 6.2% 5.78% 4% 2.09% 4.28% 3.03%
2025/05/16 6.62% 12.43% 12.08% 8.34% 4.32% 7.54% 5% 3.25% 4.23% 4.05%
2025/05/17 13.6% 10.76% 14.65% 8.08% 5.16% 5.9% 3.57% 2.91% 2.37% 2.12%
2025/05/18 10.53% 13.94% 12.29% 6.44% 5.6% 6.72% 4.72% 3.17% 1.16% 0.8%
2025/05/19 9.73% 13.2% 11.44% 7.9% 7.21% 6.61% 1.96% 3.92% 1.83% 1.91%
2025/05/20 13.59% 8.34% 11.22% 4.46% 3.38% 5.06% 5.26% 2.2% 4.72% 3.59%
2025/05/21 9.58% 9.37% 15.65% 5.25% 5.66% 2.98% 5.14% 2.48% 3.18% 3.03%
2025/05/22 10.02% 5.9% 12.9% 5.79% 9.76% 3.27% 4.67% 2.38% 3.22% 2.92%
2025/05/23 10.37% 10% 12.63% 5.64% 6.84% 4.38% 5.59% 1.29% 3.39% 2.66%
2025/05/24 9.73% 10.36% 14.53% 6.38% 7.3% 4.24% 6.23% 1.09% 2.62% 1.99%
2025/05/25 13.19% 8.57% 19.71% 5.17% 4.89% 4.31% 5.74% 2.97% 1.32% 0.68%
2025/05/26 5.37% 7.74% 11.06% 7.37% 11.39% 5.48% 1.68% 1.92% 4.32% 2.87%
2025/05/27 8.93% 5.46% 10.1% 6.59% 8.85% 4.72% 3.01% 3.81% 3.13% 2.85%
2025/05/28 4.3% 7.76% 10.91% 7.2% 5.37% 7.04% 1.78% 4.48% 3.19% 4.33%
2025/05/29 7.91% 8.14% 15.01% 8.25% 6.94% 3.96% 3.15% 1.9% 2.74% 3.24%
2025/05/30 4.98% 8.46% 15.79% 6.57% 3.67% 5.46% 5.65% 1.95% 3.56% 1.36%
2025/05/31 11.37% 9.47% 9.3% 7% 3.88% 3.5% 2.78% 2.36% 1.88% 0.06%

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In May 2025, Federation University saw fluctuating PPC spend, peaking mid-month. Swinburne Online maintained steady growth, while Foundation Education led with consistent high values. Open Colleges and Open.edu.au showed moderate activity. Australian College and Macquarie had lower engagement. Sage Education and KKTC had minimal fluctuations. GetMyCourse experienced a decline, ending the month with the lowest spend.

Market Exposure

Competitor Count for AUS Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 140
2025/05/02 141
2025/05/03 147
2025/05/04 138
2025/05/05 146
2025/05/06 144
2025/05/07 141
2025/05/08 147
2025/05/09 156
2025/05/10 142
2025/05/11 136
2025/05/12 133
2025/05/13 149
2025/05/14 147
2025/05/15 160
2025/05/16 163
2025/05/17 146
2025/05/18 145
2025/05/19 153
2025/05/20 140
2025/05/21 141
2025/05/22 142
2025/05/23 143
2025/05/24 140
2025/05/25 143
2025/05/26 153
2025/05/27 149
2025/05/28 154
2025/05/29 156
2025/05/30 147
2025/05/31 148

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May saw fluctuating advertiser numbers, peaking at 163 on May 16. The month concluded with 148 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
actac.com.au 2.01%
teachersuperstore.com.au 1.95%
foundationeducation.edu.au 1.6%
itac.edu.au 1.24%
teachforaustralia.org 0.6%
opencolleges.edu.au -0.72%
swinburneonline.edu.au -0.75%
getmycourse.com.au -0.81%
unisa.edu.au -0.93%
readingeggsshop.com.au -1.75%

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In the past month, actac.com.au surged with a 2.01% click share increase, while readingeggsshop.com.au faced a decline of 1.75%.

Campaign Efficiency

AUS Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date federation.edu.au foundationeducation.edu.au swinburneonline.edu.au teachersuperstore.com.au itac.edu.au opencolleges.edu.au open.edu.au australiancollege.edu.au macquarie.nsw.edu.au getmycourse.com.au
2025/05/01 3.76% 10.98% 5.46% 4.76% 0.86% 6.07% 3.37% 5.37% 3.78% 7.85%
2025/05/02 6.09% 14.09% 7.25% 6.15% 2.67% 9.08% 2.62% 4.35% 4.61% 7.25%
2025/05/03 6.1% 14.07% 3.67% 6.27% 2.09% 8.51% 5.43% 5.2% 6.2% 2.02%
2025/05/04 8.11% 12.29% 8.47% 2.6% 1% 8.56% 5.83% 7.36% 3.67% 2.9%
2025/05/05 5.95% 6.77% 11.62% 4.21% 0.41% 6.19% 4.83% 5.72% 4.39% 6.6%
2025/05/06 6.63% 11.66% 14.69% 2.61% 0.52% 5.31% 4.98% 4.04% 3.01% 5.52%
2025/05/07 7.07% 10.09% 11.99% 4.52% 1.4% 6.65% 4.47% 4.49% 2.7% 2.8%
2025/05/08 5.4% 10.69% 8.67% 4.11% 2.97% 6.91% 6.61% 3.98% 5.05% 4.57%
2025/05/09 7.32% 7.04% 11.39% 3.81% 1.68% 7.74% 10.14% 2.84% 4.99% 1.85%
2025/05/10 10.51% 17.9% 9.22% 1.06% 3.59% 5.92% 5.77% 3.27% 3.17% 2.53%
2025/05/11 12.63% 16.31% 11.84% 3% 0.27% 7.68% 5.19% 3.46% 4.76% 1.23%
2025/05/12 13.2% 8.85% 8.94% 1.94% 2.28% 8.89% 7.16% 2.78% 1.97% 3.06%
2025/05/13 9.86% 10.4% 8.08% 4.23% 0.66% 6.99% 7.34% 4.61% 3.31% 4.41%
2025/05/14 5.8% 14.14% 6.56% 5.61% 1.42% 6.52% 5.95% 7.62% 4.36% 3.44%
2025/05/15 8.59% 11.12% 7.58% 3.3% 3.08% 6.58% 6.1% 5.65% 3.12% 2.89%
2025/05/16 6.41% 12.38% 11.97% 4.11% 0.12% 7.79% 4.36% 6.94% 3.47% 4.16%
2025/05/17 13.07% 14.98% 10.35% 3.97% 1.79% 7.46% 4.47% 5.43% 2.34% 1.8%
2025/05/18 9.37% 13.1% 12.37% 4.88% 3.07% 5.09% 4.81% 5.8% 3.07% 0.9%
2025/05/19 8.38% 10.34% 12.45% 3.19% 3.52% 7.65% 7.01% 6.32% 1.48% 2.11%
2025/05/20 13.08% 11.06% 8.1% 4.52% 5.56% 4.52% 3.23% 4.19% 3.57% 3.48%
2025/05/21 8.42% 14.61% 9.36% 5.55% 6.57% 5.33% 5.32% 2.38% 3.47% 2.91%
2025/05/22 9.51% 12.1% 5.42% 7.55% 6.68% 5.38% 8.96% 2.85% 3.2% 2.98%
2025/05/23 9.94% 12.43% 9.49% 3.88% 3.89% 5.9% 7.17% 3.73% 3.74% 2.98%
2025/05/24 9.02% 15.15% 10.6% 3.83% 5.65% 6.08% 7.32% 3.8% 4.24% 2.02%
2025/05/25 13.08% 19.02% 8.51% 4.46% 3.34% 5.04% 5.09% 4.48% 4.42% 0.65%
2025/05/26 5.38% 11.8% 7.85% 2.68% 3.51% 7.33% 10.78% 5.23% 1.37% 3.05%
2025/05/27 8.48% 10.81% 5.55% 3.36% 4.4% 6.65% 8.79% 4.57% 2.32% 3.17%
2025/05/28 4.4% 10.99% 7.82% 5.12% 7.03% 6.88% 5.72% 6.31% 1.34% 4.32%
2025/05/29 7.29% 14.9% 7.89% 5.62% 6.45% 6.92% 6.75% 4.01% 2.3% 3.29%
2025/05/30 4.69% 16.65% 8.5% 9.6% 3.75% 6.3% 3.34% 5.09% 4.39% 1.36%
2025/05/31 10.59% 9.1% 8.71% 8.63% 8.14% 6.43% 3.8% 2.93% 1.98% 0.05%

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In May 2025, “foundationeducation.edu.au” led with a peak impression share of 19.02% on the 25th. “federation.edu.au” saw fluctuations, peaking at 13.2% on the 12th. “swinburneonline.edu.au” maintained steady growth, while “teachersuperstore.com.au” ended strong at 8.63%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Govt Funded Education Course - Early Childhood Education https://online.federation.edu.au › childhood › education

    Your next qualification is within reach with our world-class 100% online classroom. Save...

  2. 2
    CHC30121 Certificate III in Early Childhood Education Online | FE https://www.foundationeducation.edu.au

    Study Cert III in Early Childhood Education and Care to become a childcare assistant. Progress your...

  3. 3
    Ikon Institute Master's Degree - Teaching (Early Childhood) https://www.ikon.edu.au

    Learn from industry experts. Gain practical skills. Get job-ready with industry placements. Get expert student support from our dedicated team of student counsellors & academic team.

  4. 4
    Cert III Early Childhood - 100% Online Flexible Study https://lp.kiranacolleges.edu.au › chc30121 › certificate

    Help Educate and Shape Young Minds. Start a Rewarding Career in Child Care. Enrol Now. Study...

  5. 5
    Complete In One Year - Qualified Teacher In One Year https://swinburneonline.edu.au › graddip › earlychildhood

    Extend your existing early childhood knowledge and become a qualified teacher. Enrol today. Don't just...

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In the competitive landscape of early childhood education, top advertisers like Federation University and Swinburne Online emphasize accessibility and speed. Federation highlights government funding and a 100% online classroom, while Swinburne promises qualification in just one year. Ikon Institute focuses on practical skills and industry placements, appealing to those seeking hands-on experience. Foundation Education and Kirana Colleges offer flexible online courses, targeting aspiring childcare assistants. Each ad uniquely addresses the needs of prospective students, from funding and flexibility to rapid qualification and practical experience.

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