AUS Education & Training Early Education - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Early Education AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	25.7674797853
	74.2325202147

25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	65
	35

65%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	25%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	3%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
foundationeducation.edu.au	11.47
itac.edu.au	11.46
open.edu.au	5.99
opencolleges.edu.au	5.8
teachersuperstore.com.au	5.19
swinburneonline.edu.au	4.99
goodstart.org.au	4.47
macquarie.nsw.edu.au	4.33
swinburne.edu.au	3.23
vic.gov.au	3.06
others	40.01

foundationeducation.edu.au - 11.47%
itac.edu.au - 11.46%
open.edu.au - 5.99%
opencolleges.edu.au - 5.8%
teachersuperstore.com.au - 5.19%
swinburneonline.edu.au - 4.99%
goodstart.org.au - 4.47%
macquarie.nsw.edu.au - 4.33%
swinburne.edu.au - 3.23%
vic.gov.au - 3.06%
others - 40.01%

In the education PPC landscape, ‘others’ dominate with 40.01% click share, while ‘foundationeducation.edu.au’ and ‘itac.edu.au’ lead individual domains at 11.47% and 11.46%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	itac.edu.au	actac.com.au	swinburneonline.edu.au	macquarie.nsw.edu.au	foundationeducation.edu.au	opencolleges.edu.au	sageeducation.edu.au	open.edu.au	goodstart.org.au	swinburne.edu.au
2025/12/01	12.95%	7.07%	6.43%	2.68%	10.22%	7.68%	4.73%	4.97%	3.27%	2.2%
2025/12/02	16.03%	8.19%	7.08%	2.87%	9.81%	8.21%	3.37%	3.62%	1.47%	2.79%
2025/12/03	13.49%	7.7%	6.66%	2.44%	16.27%	5.64%	4.91%	3.22%	1.02%	3.4%
2025/12/04	19.78%	4.06%	6.62%	2.75%	14.76%	5.37%	2.3%	4.41%	1.18%	3.15%
2025/12/05	16.31%	3.21%	8.57%	5.66%	14.4%	6.22%	3.18%	6.32%	1.98%	2.62%
2025/12/06	16.04%	1.87%	10.15%	5.13%	16.21%	7.51%	2.47%	7.68%	1.21%	3.83%
2025/12/07	17.63%	2.77%	6.96%	9.04%	14.43%	7%	0.65%	4.25%	1.9%	3.82%
2025/12/08	15.5%	6.51%	6.7%	3.45%	12.46%	8.15%	2.25%	5.23%	1.14%	3.15%
2025/12/09	15.36%	5.66%	7.63%	7.27%	10.91%	9.91%	3.44%	4.43%	4.12%	2.44%
2025/12/10	14.67%	5.65%	5.75%	3.56%	14.91%	7.56%	2.81%	6.25%	3.04%	3.28%
2025/12/11	15.49%	6.56%	4.14%	3.98%	15.53%	7.21%	3.51%	7.38%	2.18%	1.6%
2025/12/12	16.2%	2.25%	4.31%	5.76%	17.24%	6.51%	2.32%	8.87%	3.09%	3.53%
2025/12/13	14.44%	0.14%	4.52%	8.86%	18.76%	9.07%	2.24%	9.94%	1.45%	3.11%
2025/12/14	15.81%	0.13%	6.21%	5.41%	17.4%	8.6%	1.16%	8.34%	1.69%	4.14%
2025/12/15	15.98%	3.17%	4.72%	3.98%	13.15%	9.94%	2.72%	6.32%	2.5%	3.99%
2025/12/16	19.06%	5.27%	6.77%	3.9%	11.27%	7.18%	2.39%	5.62%	2.75%	5.16%
2025/12/17	16.53%	6.15%	6.72%	4.91%	13.22%	6.17%	2.59%	6.97%	1.79%	3.65%
2025/12/18	17.59%	8.06%	6.47%	3.1%	13.17%	3.15%	3.26%	7.71%	2.24%	3.65%
2025/12/19	18.86%	5.28%	10.25%	4.92%	13.52%	5.76%	3.21%	5.84%	2.18%	5.29%
2025/12/20	14.62%	2.63%	10.71%	5.24%	17%	5.65%	2.76%	10.88%	1.95%	4.99%
2025/12/21	15.65%	3.64%	9.57%	6.65%	15.24%	4.8%	2.68%	8.41%	2.34%	3.4%
2025/12/22	18.36%	8.54%	6.57%	4.43%	4.86%	8.03%	3.85%	7.04%	2.65%	3.06%
2025/12/23	19.06%	3.06%	2.53%	7.72%	5.88%	7.21%	4.47%	12.58%	1.51%	3.79%
2025/12/24	18.51%	0.31%	6.52%	8.73%	6.76%	7.96%	4.75%	10.98%	1.34%	2.25%
2025/12/25	16.06%	0.27%	6.14%	7.05%	8.12%	7.47%	3.25%	13.58%	1.26%	2.44%
2025/12/26	16.13%	0.28%	5.99%	9.56%	8.81%	5.19%	2.42%	13.39%	3.5%	2.42%
2025/12/27	17.67%	0.13%	5.88%	6.46%	3.98%	5.05%	3.51%	10.24%	2.97%	3.27%
2025/12/28	17.77%	0.11%	6.47%	6.69%	6.68%	7.79%	5.49%	4.64%	4.62%	2.84%
2025/12/29	18.64%	1.47%	5.21%	5.62%	2.71%	11.25%	4.6%	3.92%	3.11%	2.58%
2025/12/30	21.52%	4.78%	4.28%	8.08%	2.75%	11.97%	4.99%	4.51%	1.73%	1.37%
2025/12/31	18.41%	9.15%	6.84%	6.23%	4.17%	4.11%	3.34%	2.98%	1.55%	1.21%

itac.edu.au
actac.com.au
swinburneonline.edu.au
macquarie.nsw.edu.au
foundationeducation.edu.au
opencolleges.edu.au
sageeducation.edu.au
open.edu.au
goodstart.org.au
swinburne.edu.au

In December 2025, ITAC.edu.au led with fluctuating spend, peaking at 21.52 on the 30th. ACTAC.com.au saw a decline, ending at 9.15. SwinburneOnline.edu.au maintained steady growth, closing at 6.84. Macquarie.nsw.edu.au showed consistent activity, finishing at 6.23. FoundationEducation.edu.au experienced a drop, ending at 4.17. OpenColleges.edu.au had a strong finish at 4.11. SageEducation.edu.au remained stable, closing at 3.34. Open.edu.au’s spend decreased, ending at 2.98. Goodstart.org.au showed minimal change, finishing at 1.55. Swinburne.edu.au’s spend decreased, closing at 1.21.

Market Exposure

Competitor Count for AUS Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	140
2025/12/02	140
2025/12/03	140
2025/12/04	143
2025/12/05	145
2025/12/06	143
2025/12/07	134
2025/12/08	148
2025/12/09	140
2025/12/10	142
2025/12/11	148
2025/12/12	144
2025/12/13	144
2025/12/14	134
2025/12/15	148
2025/12/16	133
2025/12/17	148
2025/12/18	140
2025/12/19	134
2025/12/20	135
2025/12/21	138
2025/12/22	146
2025/12/23	148
2025/12/24	149
2025/12/25	147
2025/12/26	150
2025/12/27	151
2025/12/28	157
2025/12/29	156
2025/12/30	155
2025/12/31	155

December saw a dynamic shift in distinct advertisers, starting at 140 and peaking at 157. The month concluded with a stable 155, reflecting a competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
readingeggsshop.com.au	1.31%
open.edu.au	1.21%
sageeducation.edu.au	1.12%
macquarie.nsw.edu.au	0.82%
uniting.org	0.79%
busybees.edu.au	-0.81%
insight.edu.au	-0.83%
opencolleges.edu.au	-0.96%
studyonline.canberra.edu.au	-1.56%
foundationeducation.edu.au	-5.98%

Foundationeducation.edu.au saw a significant drop of 5.98%, while readingeggsshop.com.au gained 1.31%. Other notable increases include open.edu.au at 1.21% and sageeducation.edu.au at 1.12%.

Campaign Efficiency

AUS Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	itac.edu.au	actac.com.au	foundationeducation.edu.au	swinburneonline.edu.au	teachersuperstore.com.au	macquarie.nsw.edu.au	opencolleges.edu.au	goodstart.org.au	open.edu.au	swinburne.edu.au
2025/12/01	12.01%	5.56%	11.3%	4.87%	0.69%	1.88%	9.29%	3.82%	4.42%	1.88%
2025/12/02	11.86%	6.57%	10.09%	6.06%	6.15%	2.14%	8.63%	2.27%	3.21%	2.53%
2025/12/03	8.93%	6.13%	19.9%	5.03%	6.73%	1.72%	6.48%	1.95%	2.71%	2.58%
2025/12/04	13.09%	3.25%	19.34%	5.33%	5.61%	1.93%	5.71%	2.07%	3.69%	2.77%
2025/12/05	10.49%	2.43%	15.11%	6.57%	6%	3.73%	5.97%	5.17%	4.87%	2.03%
2025/12/06	10.74%	1.5%	21.46%	8.28%	5.72%	3.58%	7.23%	1.83%	6.89%	3.54%
2025/12/07	11.27%	1.85%	19.08%	5.02%	4.86%	5.64%	8.32%	2.89%	3.35%	2.48%
2025/12/08	11.51%	5.26%	10.7%	6.11%	0.83%	2.51%	5.89%	2.55%	4.97%	2.93%
2025/12/09	10.71%	4.65%	14.96%	6.54%	1.32%	5.1%	9.44%	5.2%	4.06%	2.16%
2025/12/10	11.3%	4.56%	16.74%	5.07%	0.78%	2.54%	6.16%	6.6%	5.92%	3.28%
2025/12/11	9.45%	4.74%	18.07%	3.19%	5.78%	5.52%	7.09%	5.24%	5.75%	1.42%
2025/12/12	11.19%	1.56%	18.81%	3.34%	0.6%	4.05%	6.12%	6.12%	7.5%	2.48%
2025/12/13	10.36%	0.1%	22.97%	3.72%	2.28%	6.32%	10.1%	1.98%	8.7%	2.93%
2025/12/14	10.47%	0.09%	20.77%	4.93%	1.7%	3.53%	8.99%	2.47%	7.2%	3.07%
2025/12/15	10.91%	2.48%	16.39%	3.73%	0.65%	2.73%	10.9%	3.62%	5.66%	3.69%
2025/12/16	12.87%	4.03%	12.61%	5.53%	1.08%	2.69%	4.78%	8.2%	4.64%	3.76%
2025/12/17	11.1%	4.49%	17.51%	5.12%	4.72%	3.48%	6.05%	4.49%	5.33%	2.53%
2025/12/18	12.26%	6.2%	13.4%	5.14%	6.12%	2.35%	2.15%	3.3%	6.66%	3.04%
2025/12/19	13.36%	4.17%	13.04%	8.97%	1.24%	3.61%	5.79%	3.15%	5.38%	7.37%
2025/12/20	10%	1.97%	20.62%	8.8%	1.25%	3.77%	3.88%	2.45%	9.7%	3.6%
2025/12/21	10.14%	2.47%	19.83%	7.68%	5.66%	4.28%	4.32%	2.61%	7.07%	2.69%
2025/12/22	12.84%	6.5%	6.05%	5.66%	7.26%	3.07%	5.67%	2.97%	6%	2.7%
2025/12/23	12.85%	2.22%	10.89%	1.94%	1.24%	5.4%	7.27%	3.02%	10.13%	2.93%
2025/12/24	12.31%	0.22%	12.45%	5.18%	6.38%	6.32%	7.43%	2.43%	9.06%	1.76%
2025/12/25	9.41%	0.16%	10.43%	4.33%	4.39%	3.92%	5.93%	2.27%	9.82%	1.78%
2025/12/26	11.11%	0.2%	9.3%	4.76%	0.66%	6.75%	3.4%	4.45%	11.54%	1.83%
2025/12/27	12.05%	0.09%	4.72%	4.94%	4.65%	4.42%	3.41%	4.59%	8.41%	2.36%
2025/12/28	12.08%	0.08%	14.82%	5.82%	0.57%	4.66%	7.3%	5.14%	3.74%	2.21%
2025/12/29	13.93%	1.25%	4.57%	4.64%	0.66%	3.99%	13.1%	4.53%	3.28%	2.35%
2025/12/30	16.2%	3.94%	2.45%	4.24%	0.65%	6.09%	14.25%	3.47%	3.83%	1.29%
2025/12/31	13.15%	7.49%	7.37%	6.01%	5.61%	4.78%	3.08%	2.7%	2.5%	1.24%

itac.edu.au
actac.com.au
foundationeducation.edu.au
swinburneonline.edu.au
teachersuperstore.com.au
macquarie.nsw.edu.au
opencolleges.edu.au
goodstart.org.au
open.edu.au
swinburne.edu.au

In December 2025, ITAC.edu.au’s impression share fluctuated, peaking at 16.20% on the 30th. FoundationEducation.edu.au saw a high of 22.97% on the 13th. By month-end, ITAC.edu.au led, closing at 13.15%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Early Education - Last month

1
CHC30121 Certificate III in Early Childhood Education and Care https://www.actac.com.au
Study CHC30121 Certificate III in Early Childhood Education online and become a childcare worker or educator, nationally recognised Australia-wide
2
CHC30121 Certificate III in Early Childhood Education Online | FE https://www.foundationeducation.edu.au
Study Cert III in Early Childhood Education and Care to become a childcare assistant. Progress your career with a Diploma of Early Childhood Education and Care.
3
Early Childhood Course - Graduate in Half Time https://www.itac.edu.au › early-childhood › certificate-iii
Get your Certificate III in Early Childhood. Flexible study, no exams, 160hr placement. Earn your Cert III in Early Childhood. Local trainer support and 160...
4
Quality Early Education & Care https://www.littlelioneducation.com.au
Little Lion Early Learning — With multiple locations throughout...
5
Teachers Aide - Become a Teacher’s Aide Online https://www.opencolleges.edu.au
Kickstart your Career with Hands-on, Real-World Experience with Guaranteed Work Placements

In the competitive landscape of early education PPC ads, ACTAC and Foundation Education emphasize online CHC30121 Certificate III courses, highlighting career progression. ITAC offers a unique proposition with accelerated graduation and local support. Little Lion Education focuses on quality care, while Open Colleges promotes practical experience for teacher aides.

Frequently Asked Questions

Why is the AUS Education & Training Early Education December 2025 Report useful and how should I use it?

Why is the AUS Education & Training Early Education December 2025 Report useful?

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Data within the AUS Education & Training Early Education December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The AUS Education & Training Early Education December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

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AUS Education & Training Early Education - PPC Market Share Analysis December 2025