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AUS Education & Training Online Universities/E-Learning - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Online Universities/E-Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Education & Training Online Universities/E-Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
readingeggs.com.au 31.97
open.edu.au 15.24
udemy.com 4.57
swinburneonline.edu.au 2.9
coursera.org 2.87
tafecourses.com.au 2.3
monash.edu 2.04
torrens.edu.au 1.68
training.com.au 1.59
onlinecoursesaustralia.edu.au 1.4
others 33.44

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In the education sector’s PPC landscape, ‘others’ dominate with 33.44% click share. ‘Readingeggs.com.au’ follows closely at 31.97%, while ‘open.edu.au’ holds 15.24%. ‘Udemy.com’ captures 4.57%, with ‘swinburneonline.edu.au’ at 2.9%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Online Universities/E-Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date open.edu.au swinburneonline.edu.au monash.edu torrens.edu.au studyonline.ecu.edu.au online.mbs.edu aib.edu.au studyonline.canberra.edu.au online.scu.edu.au readingeggs.com.au
2025/05/01 10.81% 4.76% 5.22% 3.44% 3.68% 4.62% 3.99% 3.43% 3.34% 4.91%
2025/05/02 11.75% 4.18% 5.91% 3.58% 4.11% 4.11% 3.76% 2.7% 3.61% 4.4%
2025/05/03 9.22% 4.96% 5.93% 3.24% 3.83% 5.41% 6.14% 3.22% 3.3% 3.9%
2025/05/04 9.09% 4.61% 5.86% 2.45% 3.64% 5.1% 6.06% 2.38% 4.41% 5.04%
2025/05/05 9.5% 5.05% 5.09% 2.56% 3.96% 5.15% 6.3% 2.39% 3.39% 4.32%
2025/05/06 11.08% 5.74% 3.57% 3% 3.63% 4.78% 4.81% 2.42% 3.04% 3.44%
2025/05/07 11.07% 7.03% 4.46% 3.23% 3.56% 4.44% 5.41% 2.47% 2.86% 3.15%
2025/05/08 12.1% 6.56% 5.62% 3.45% 2.51% 3.86% 5.43% 2.46% 3.2% 2.88%
2025/05/09 12.69% 5.29% 7.14% 3.2% 3.32% 4.19% 3.72% 2.46% 3.77% 3.69%
2025/05/10 12.36% 5.76% 5.36% 2.69% 3.76% 4.31% 4.57% 2.88% 3.74% 4.05%
2025/05/11 12.27% 6.39% 5.78% 3.67% 3.63% 3.53% 4.8% 2.53% 2.66% 3.76%
2025/05/12 14.01% 7.17% 6.5% 2.55% 2.69% 4.31% 4.23% 2.89% 3.03% 3.35%
2025/05/13 12.03% 7.18% 5.93% 2.78% 4.1% 4.71% 3.53% 3.12% 3.37% 3.45%
2025/05/14 11.38% 6.03% 6.51% 2.64% 3.86% 4.26% 5.85% 2.9% 3.05% 3.32%
2025/05/15 10.07% 5.62% 6.26% 3.1% 3.52% 3.53% 5.66% 2.61% 2.77% 3.71%
2025/05/16 13.33% 5.9% 6.68% 2.77% 3.22% 3.74% 4.78% 2.23% 2.92% 3.61%
2025/05/17 9.99% 4.93% 6.14% 2.15% 3.25% 3.6% 5.52% 2.94% 2.83% 4.81%
2025/05/18 11.66% 5.99% 5.78% 3.39% 3.72% 4.26% 4.7% 3.11% 2.98% 3.97%
2025/05/19 13.26% 6.38% 4.98% 3.07% 3.66% 4.46% 4.18% 2.8% 3.29% 3.73%
2025/05/20 10.31% 5.85% 7.25% 3.3% 3.97% 3.64% 6.04% 3.2% 4.26% 3.46%
2025/05/21 10.71% 5.3% 5.48% 3.58% 3.66% 3.65% 5.36% 2.71% 3.75% 3.01%
2025/05/22 10.96% 5.19% 4.87% 2.58% 4.2% 3.62% 5.17% 3.26% 4.52% 2.44%
2025/05/23 13.91% 6% 3.69% 2.81% 5.43% 3.71% 4.44% 2.61% 3.73% 2.64%
2025/05/24 11.39% 6.75% 4.72% 6.49% 3.65% 2.96% 4.42% 2.9% 3.25% 2.05%
2025/05/25 10.73% 6.06% 4.52% 4.78% 2.6% 3.91% 6.03% 2.74% 3.34% 2.5%
2025/05/26 9.54% 5.46% 3.86% 3.54% 3.99% 4.41% 5.86% 3.02% 3.87% 2.5%
2025/05/27 10.82% 6.69% 4.46% 4.17% 3.48% 4.78% 4.11% 2.39% 3.07% 2.4%
2025/05/28 10.5% 6.87% 4.35% 3.96% 3.46% 4.63% 4.98% 2.57% 3.06% 3.04%
2025/05/29 9.35% 7.05% 5.58% 3.67% 3.55% 5.22% 5.46% 2.63% 3.28% 1.78%
2025/05/30 11.33% 6.21% 6.5% 4.35% 3.12% 4.37% 5.42% 2.93% 2.23% 1.49%
2025/05/31 10.82% 7.61% 6.76% 5.28% 4.68% 4.18% 3.73% 3.05% 2.84% 1.23%

Copyright © Adthena. All rights reserved.

In May 2025, open.edu.au led with fluctuating spend, peaking mid-month. Swinburneonline.edu.au and monash.edu showed steady growth, while torrens.edu.au spiked late. Readingeggs.com.au declined, ending the month lowest.

Market Exposure

Competitor Count for AUS Education & Training Online Universities/E-Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 469
2025/05/02 465
2025/05/03 469
2025/05/04 464
2025/05/05 457
2025/05/06 469
2025/05/07 478
2025/05/08 478
2025/05/09 494
2025/05/10 476
2025/05/11 475
2025/05/12 491
2025/05/13 486
2025/05/14 488
2025/05/15 497
2025/05/16 479
2025/05/17 487
2025/05/18 489
2025/05/19 486
2025/05/20 478
2025/05/21 471
2025/05/22 471
2025/05/23 471
2025/05/24 464
2025/05/25 446
2025/05/26 454
2025/05/27 457
2025/05/28 451
2025/05/29 443
2025/05/30 440
2025/05/31 447

Copyright © Adthena. All rights reserved.

May began with 469 advertisers, fluctuating throughout. Peaks on May 15 with 497, then declined, ending at 447.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Online Universities/E-Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
teacherspayteachers.com 1.87%
torrens.edu.au 0.68%
udemy.com 0.5%
coursera.org 0.5%
swinburneonline.edu.au 0.42%
courses.com.au -0.34%
chegg.com -0.44%
readingeggsshop.com.au -0.54%
open.edu.au -0.86%
readingeggs.com.au -5.38%

Copyright © Adthena. All rights reserved.

Teacherspayteachers.com surged with a 1.87% click share increase, while readingeggs.com.au dropped by 5.38%.

Campaign Efficiency

AUS Education & Training Online Universities/E-Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date open.edu.au swinburneonline.edu.au torrens.edu.au readingeggs.com.au monash.edu studyonline.ecu.edu.au tafecourses.com.au une.edu.au aib.edu.au training.com.au
2025/05/01 8.3% 3.89% 3.17% 16.69% 3.71% 2.12% 3.95% 2.08% 2.18% 3.2%
2025/05/02 8.45% 3.53% 3.19% 14.76% 4.34% 2.29% 2.92% 1.82% 1.97% 2.38%
2025/05/03 9.03% 3.9% 2.56% 14.37% 4.33% 2.2% 2.78% 1.72% 3.12% 2.49%
2025/05/04 8.47% 3.87% 2.08% 18.39% 4.17% 1.9% 3.05% 2.26% 2.99% 2.5%
2025/05/05 8.69% 4.48% 2.44% 14.95% 3.29% 2.03% 2.89% 1.55% 2.99% 1.97%
2025/05/06 9.66% 4.78% 2.66% 12% 2.7% 1.82% 3.09% 1.63% 2.48% 2.55%
2025/05/07 10.92% 5.84% 3.43% 12.44% 3.65% 2.24% 3.52% 1.89% 2.93% 3.16%
2025/05/08 10.25% 5.51% 3.47% 9.84% 4.32% 1.38% 3.43% 1.91% 3.43% 3.05%
2025/05/09 12.16% 4.75% 3.13% 13.37% 5.17% 1.76% 3.27% 1.87% 1.89% 2.59%
2025/05/10 11.25% 4.8% 2.34% 14.97% 3.58% 1.9% 2.67% 1.73% 2.32% 2.8%
2025/05/11 11.47% 5.6% 3.55% 13.64% 4.15% 2.09% 2.51% 2.05% 2.64% 2.17%
2025/05/12 12.89% 5.61% 2.69% 11.87% 5.07% 1.56% 3.02% 2.08% 2.2% 2.71%
2025/05/13 11.24% 6.44% 2.81% 12.43% 4.11% 2.14% 3.43% 1.46% 2.38% 3.46%
2025/05/14 10.69% 5.82% 2.53% 11.78% 4.85% 2.11% 3.09% 1.48% 3.32% 3.28%
2025/05/15 9.16% 5.05% 3.04% 13.08% 5.01% 2.03% 3.06% 1.86% 3.03% 2.73%
2025/05/16 11.55% 5.5% 2.81% 13.3% 4.83% 1.81% 2.9% 1.71% 2.6% 3.31%
2025/05/17 9.3% 3.93% 1.73% 16.38% 3.67% 1.53% 3.39% 2.05% 2.42% 3.32%
2025/05/18 10.04% 5.49% 3.07% 14.24% 4.31% 1.98% 2.37% 1.96% 2.34% 2.17%
2025/05/19 11.09% 5.86% 3.17% 13.58% 3.46% 1.96% 2.41% 1.5% 2.36% 2.72%
2025/05/20 8.67% 5.39% 3.29% 12.7% 5.02% 2.11% 2.56% 1.55% 3.08% 2.12%
2025/05/21 9.34% 4.96% 3.64% 11.56% 4.05% 2.16% 3.17% 1.73% 3.01% 2.76%
2025/05/22 10.3% 4.78% 2.56% 10.17% 3.68% 2.59% 2.94% 2.04% 2.8% 3.04%
2025/05/23 11.7% 4.99% 2.65% 10.34% 2.78% 3.2% 2.8% 1.45% 2.37% 2.72%
2025/05/24 10.55% 5.98% 6% 8.17% 3.59% 2.28% 3.19% 2.08% 2.14% 2.62%
2025/05/25 10.39% 5.65% 4.87% 10.18% 3.57% 1.54% 2.37% 2.17% 3.24% 1.9%
2025/05/26 9.08% 4.86% 3.8% 10.54% 2.98% 2.53% 2.47% 1.8% 2.93% 1.76%
2025/05/27 9.75% 6.31% 4.19% 9.27% 3.36% 2.01% 3.19% 1.75% 2.34% 2.69%
2025/05/28 9.7% 6.16% 4.19% 11.98% 3.23% 2.03% 3.29% 1.86% 2.71% 2.29%
2025/05/29 9.46% 7.22% 4.25% 7.3% 4.65% 2.21% 3.16% 2.2% 2.72% 1.82%
2025/05/30 11.52% 6.48% 4.4% 6.56% 5.53% 1.83% 3% 2.43% 2.81% 2%
2025/05/31 10.37% 7.03% 5.93% 5.78% 5.33% 2.71% 2.63% 2.22% 2.17% 1.53%

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In May 2025, “open.edu.au” saw a steady rise, peaking at 12.89% on May 12. “readingeggs.com.au” started strong but declined, ending at 5.78%. “swinburneonline.edu.au” showed consistent growth, closing at 7.03%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Online Universities/E-Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Nursing & Midwifery Courses - Save On Our Online Courses Now https://www.acu.edu.au › nursing

    Study Our Flexible, Innovative Online Degrees Around Your Work & Personal Commitments.

  2. 2
    Melbourne Business School MBA https://online.mbs.edu › business_admin › master

    100% Online Melbourne MBA — Taught By The Experts Behind Australia’s No.1 Master of Business Administration (MBA).*

  3. 3
    Open Universities Australia https://www.open.edu.au

    Online Uni Courses — Discover University Courses Without Entry Requirements. Study Towards the Future You Want.

  4. 4
    ABC Reading Eggs https://www.readingeggs.com.au

    Reading Eggs School Program — Try the science backed classroom reading program proven to boost students’ reading skills. Join 20 million+ students with our proven classroom reading program. See for yourself.

  5. 5
    Government-Funded Courses https://www.training.com.au › study › today

    Study In-Class or Online — Find Your Dream Course Today. Study In-Class or Online to Reach Your Educational Goals. Trusted...

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In the competitive landscape of online education, top-performing ads reveal a focus on flexibility and expertise. ACU promotes innovative nursing courses, while Melbourne Business School highlights its prestigious online MBA. Open Universities Australia offers accessible learning, and Reading Eggs emphasizes proven reading programs. Training.com.au showcases government-funded courses, catering to diverse educational aspirations.

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