AUS Education & Training Online Universities/E-Learning - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Online Universities/E-Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Online Universities/E-Learning AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	18.0494409066
	81.9505590934

18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	55
	45

55%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	20%
Transactional	7%
Navigational	2%
Seasonal	0%
Local	0%
Problem Solving	14%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Online Universities/E-Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
readingeggs.com.au	38.54
open.edu.au	16.68
udemy.com	7.18
coursera.org	3.86
tafecourses.com.au	2.16
swinburneonline.edu.au	1.83
masterclass.com	1.58
torrens.edu.au	1.51
aib.edu.au	1.45
opencolleges.edu.au	1.17
others	24.04

readingeggs.com.au - 38.54%
open.edu.au - 16.68%
udemy.com - 7.18%
coursera.org - 3.86%
tafecourses.com.au - 2.16%
swinburneonline.edu.au - 1.83%
masterclass.com - 1.58%
torrens.edu.au - 1.51%
aib.edu.au - 1.45%
opencolleges.edu.au - 1.17%
others - 24.04%

In the education PPC landscape, Reading Eggs dominates with 38.54% click share, followed by ‘others’ at 24.04%. Open.edu.au holds 16.68%, while Udemy captures 7.18%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Online Universities/E-Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	open.edu.au	swinburneonline.edu.au	readingeggs.com.au	torrens.edu.au	aib.edu.au	aipc.net.au	studyonline.canberra.edu.au	une.edu.au	online.mbs.edu	studyonline.ecu.edu.au
2026/02/01	21.36%	5.02%	7.65%	5.73%	6.78%	3.22%	2.03%	3.22%	4.92%	2.95%
2026/02/02	18.32%	3.94%	4.25%	5.26%	7.47%	2.92%	2.87%	2.59%	3.82%	3.6%
2026/02/03	14.47%	8.28%	5.9%	4.22%	9.99%	2.29%	2.77%	2.47%	5.6%	3.52%
2026/02/04	17.29%	3.97%	5.34%	6.57%	6.73%	2.06%	2.78%	3.26%	4.1%	3.43%
2026/02/05	14.66%	4.2%	6.58%	5.39%	5.94%	2.34%	3.15%	3.58%	2.87%	3.64%
2026/02/06	18.78%	4.13%	7.72%	5.92%	7.18%	2.37%	2.73%	3.66%	3.65%	3.41%
2026/02/07	17.95%	4.28%	4.82%	6.49%	8.88%	2.39%	3.11%	3.15%	5.26%	3.28%
2026/02/08	19.63%	3.57%	6.21%	6.33%	6.13%	3.06%	3.28%	3.49%	2.72%	3.82%
2026/02/09	17.51%	4.8%	3.6%	5.49%	6.78%	1.76%	2.78%	3.37%	3.86%	3.28%
2026/02/10	18.62%	5.61%	2.68%	5.04%	8.33%	2.4%	3.18%	2.32%	3.93%	3.69%
2026/02/11	17.49%	5.65%	4.87%	4.65%	7.88%	2.63%	3.33%	2.31%	3.59%	4.51%
2026/02/12	15.81%	6.51%	4.16%	2.93%	9.32%	2.11%	2.22%	2.59%	5.01%	3.98%
2026/02/13	18.71%	4.13%	7.69%	5.9%	7.16%	2.36%	2.72%	3.65%	3.64%	3.4%
2026/02/14	17.92%	4.27%	4.82%	6.48%	8.86%	2.39%	3.1%	3.15%	5.25%	3.28%
2026/02/15	19.57%	3.56%	6.19%	6.34%	6.11%	3.05%	3.27%	3.48%	2.71%	3.81%
2026/02/16	17.48%	4.79%	3.59%	5.49%	6.77%	1.76%	2.77%	3.37%	3.85%	3.27%
2026/02/17	15.68%	8.85%	3.58%	3.66%	5.02%	1.98%	2.33%	2.14%	3.05%	4.51%
2026/02/18	12.77%	8.93%	5.96%	2.45%	7.76%	1.09%	1.62%	2.25%	3.75%	4.11%
2026/02/19	15.47%	8.94%	4.13%	2.94%	11.02%	1.89%	2.19%	2.19%	5.89%	2.59%
2026/02/20	17.89%	9.02%	7.02%	2.78%	7.23%	2.86%	1.6%	1.93%	3.59%	2.31%
2026/02/21	19.81%	9.12%	10.2%	4.23%	7.17%	2.16%	2.34%	2.16%	3.14%	2.04%
2026/02/22	19.1%	9.18%	10.29%	5.15%	4.24%	2.51%	2.88%	2.13%	2.13%	2.6%
2026/02/23	17.87%	10.82%	6.79%	3.68%	5.26%	2.05%	2.24%	2.69%	2.85%	1.95%
2026/02/24	14.46%	8.69%	3.98%	4.01%	7.16%	2.72%	2.36%	3.68%	3.94%	2.07%
2026/02/25	14.83%	4.67%	6.5%	3.03%	5.99%	3.02%	2.12%	4.11%	3.72%	2.13%
2026/02/26	15.15%	8.23%	7.68%	4.06%	5.06%	2.85%	1.86%	2.85%	4.15%	2.33%
2026/02/27	14.3%	9.35%	5.11%	5.8%	5.8%	3.33%	2.6%	3.22%	2.42%	1.82%
2026/02/28	17.68%	8.97%	7.84%	6.16%	4.04%	3.25%	3.12%	3.09%	2.34%	1.79%

open.edu.au
swinburneonline.edu.au
readingeggs.com.au
torrens.edu.au
aib.edu.au
aipc.net.au
studyonline.canberra.edu.au
une.edu.au
online.mbs.edu
studyonline.ecu.edu.au

In February 2026, open.edu.au led with fluctuating spend, peaking early. Swinburneonline.edu.au steadily rose, while readingeggs.com.au and aib.edu.au showed mid-month spikes. Torrens.edu.au and others maintained moderate levels, ending the month with varied trends.

Market Exposure

Competitor Count for AUS Education & Training Online Universities/E-Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	425
2026/02/02	420
2026/02/03	481
2026/02/04	366
2026/02/05	363
2026/02/06	364
2026/02/07	353
2026/02/08	359
2026/02/09	356
2026/02/10	365
2026/02/11	371
2026/02/12	361
2026/02/13	364
2026/02/14	353
2026/02/15	359
2026/02/16	356
2026/02/17	347
2026/02/18	347
2026/02/19	358
2026/02/20	337
2026/02/21	333
2026/02/22	331
2026/02/23	333
2026/02/24	341
2026/02/25	353
2026/02/26	346
2026/02/27	334
2026/02/28	328

February began with 425 advertisers, peaking at 481 on the 3rd. A steady decline followed, ending the month at 328.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Online Universities/E-Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
readingeggs.com.au	1.65%
udemy.com	1.34%
mathsonline.com.au	0.91%
skillshare.com	0.89%
swinburneonline.edu.au	0.58%
brilliant.org	-0.38%
midoc.com.au	-0.43%
aib.edu.au	-0.55%
torrens.edu.au	-0.57%
open.edu.au	-2.44%

Readingeggs.com.au leads with a 1.65% click share increase, while open.edu.au drops by 2.44%.

Campaign Efficiency

AUS Education & Training Online Universities/E-Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	readingeggs.com.au	open.edu.au	swinburneonline.edu.au	udemy.com	torrens.edu.au	tafecourses.com.au	une.edu.au	coursera.org	training.com.au	aib.edu.au
2026/02/01	19.24%	19.18%	3.91%	3.53%	4.38%	2.72%	3.42%	2.32%	2.22%	4.47%
2026/02/02	16.87%	17.99%	2.28%	4.1%	4.13%	3.21%	2.07%	1.55%	1.8%	3.48%
2026/02/03	19.43%	13.55%	5.7%	0.66%	3.03%	3.24%	2.07%	1.2%	2.17%	4.02%
2026/02/04	17.11%	15.76%	2.74%	1.03%	6.7%	3.81%	2.91%	2.64%	2.11%	4.59%
2026/02/05	21.02%	12.34%	2.51%	4.31%	4.15%	3.51%	3.35%	2.6%	1.87%	2.53%
2026/02/06	24.48%	15.28%	2.76%	4.78%	4.43%	2.56%	3.05%	2.56%	1.58%	3.17%
2026/02/07	16.3%	15.97%	3.06%	1.37%	5.65%	3.03%	3.41%	2.13%	2.51%	4.52%
2026/02/08	19.18%	15.74%	2.19%	4.31%	5.36%	3.32%	4.11%	2.33%	1.99%	2.21%
2026/02/09	12.54%	18.07%	3.03%	3.42%	4.53%	3.44%	3.35%	2.47%	2.1%	3.27%
2026/02/10	8.98%	18.01%	3.79%	4.53%	4.34%	3.68%	1.76%	2.52%	2.32%	4.88%
2026/02/11	17.51%	15.61%	3.17%	3.32%	3.06%	3.61%	1.53%	2.23%	2.14%	3.18%
2026/02/12	16.03%	14.24%	4.85%	3.48%	2.2%	3.94%	1.64%	2.64%	2.31%	3.42%
2026/02/13	24.48%	15.28%	2.76%	4.78%	4.43%	2.56%	3.05%	2.56%	1.58%	3.17%
2026/02/14	16.3%	15.97%	3.06%	1.37%	5.65%	3.03%	3.41%	2.13%	2.51%	4.52%
2026/02/15	19.18%	15.74%	2.19%	4.31%	5.36%	3.32%	4.11%	2.33%	1.99%	2.21%
2026/02/16	12.54%	18.07%	3.03%	3.42%	4.53%	3.44%	3.35%	2.47%	2.1%	3.27%
2026/02/17	14.21%	13.15%	5.39%	4.32%	2.05%	4.83%	1.25%	1.64%	2.92%	2.11%
2026/02/18	20.31%	11.39%	6.18%	1.04%	1.71%	3.51%	1.34%	2.21%	2.01%	3.03%
2026/02/19	14.56%	14.58%	6.18%	4.4%	2.39%	3.7%	1.52%	2.41%	2.59%	4.83%
2026/02/20	23.96%	16.34%	5.73%	4.14%	1.88%	3.29%	1.32%	1.54%	2.3%	2.82%
2026/02/21	28.18%	18.48%	5.38%	4.56%	2.71%	2.31%	1.3%	2.21%	1.65%	2.78%
2026/02/22	27.12%	13.9%	5.72%	5.64%	3.93%	2.61%	1.12%	2.4%	1.67%	1.78%
2026/02/23	21.94%	12.86%	6.72%	4.59%	3.31%	3.64%	1.78%	2.47%	2.25%	2.25%
2026/02/24	15.55%	12.15%	6.78%	4.61%	3.45%	4.5%	3.16%	2.2%	2.51%	3.37%
2026/02/25	20.02%	11.05%	3.24%	3.47%	2.25%	4.5%	3.16%	2.2%	2.71%	2.75%
2026/02/26	24.78%	11.64%	5.38%	4.26%	3.35%	4.58%	1.84%	2.43%	2.56%	1.82%
2026/02/27	18.45%	10.78%	5.92%	5.15%	5.5%	3.97%	2.08%	3.84%	1.96%	2.12%
2026/02/28	23.28%	13.08%	6.32%	5.42%	5.11%	3.75%	2.53%	1.81%	1.67%	1.41%

readingeggs.com.au
open.edu.au
swinburneonline.edu.au
udemy.com
torrens.edu.au
tafecourses.com.au
une.edu.au
coursera.org
training.com.au
aib.edu.au

In February 2026, readingeggs.com.au led with fluctuating impressions, peaking at 28.18%. Open.edu.au saw a decline, ending at 13.08%. Swinburneonline.edu.au and udemy.com showed steady growth, closing at 6.32% and 5.42%, respectively. Torrens.edu.au and tafecourses.com.au maintained moderate shares, while une.edu.au and coursera.org experienced variability. Training.com.au and aib.edu.au had lower, stable shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Online Universities/E-Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Online Universities/E-Learning - Last month

1
Math for All Levels [Free] https://www.brilliant.org › math › try-for-free
Math for Beginners — Strengthen your math skills with challenging problems. Learn by doing – Interactive problem...
2
$18 Online Medical Certificate https://www.midoc.com.au
Get A Medical Certificate $18 — Australian Accredited Doctors Online Now Available 24 Hours A Day, 7 Days A Week. Trusted by...
3
Open Universities Australia https://www.open.edu.au › study › online
Study Anytime, Anywhere — Explore 1000s of online courses from leading AU unis, and find the best fit for your goals. Getting...
4
ABC Reading Eggs | Reading Program for Ages 2–13 https://www.readingeggs.com.au
Detailed progress reports let you track your child's growth. Hundreds of easy-to-follow reading...
5
Site officiel Udemy® https://www.udemy.com
Cours en ligne les plus vendus — Suivez des cours de gaming en ligne, à votre rythme. Lancez-vous et perfectionnez-vous.

In the realm of online education, Brilliant.org captivates with its interactive math challenges, while Open Universities Australia offers flexible learning from top institutions. Reading Eggs nurtures young readers, and Udemy empowers learners with popular courses. Midoc.com.au stands out with its 24/7 online medical certificates.

Frequently Asked Questions

Why is the AUS Education & Training Online Universities/E-Learning February 2026 Report useful and how should I use it?

Why is the AUS Education & Training Online Universities/E-Learning February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Education & Training Online Universities/E-Learning February 2026 Report
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How often is the data updated?

Data within the AUS Education & Training Online Universities/E-Learning February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Education & Training Online Universities/E-Learning February 2026 Report?

The AUS Education & Training Online Universities/E-Learning February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Online Universities/E-Learning February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Education & Training Online Universities/E-Learning February 2026 Report for?

The AUS Education & Training Online Universities/E-Learning February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Education & Training Online Universities/E-Learning - PPC Market Share Analysis February 2026