Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Online Universities/E-Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 17.5182716007 |
| 82.4817283993 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 54 |
| 46 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| readingeggs.com.au | 18.04 |
| open.edu.au | 17.8 |
| teacherspayteachers.com | 11.06 |
| udemy.com | 9.06 |
| coursera.org | 4.98 |
| tafecourses.com.au | 3.84 |
| swinburneonline.edu.au | 2.39 |
| training.com.au | 1.83 |
| torrens.edu.au | 1.51 |
| opencolleges.edu.au | 1.5 |
| others | 27.99 |
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In the education PPC landscape, Reading Eggs leads with 18.04% click share, closely followed by Open.edu.au at 17.8%. Others collectively hold 27.99%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | open.edu.au | aib.edu.au | monarch.edu.au | torrens.edu.au | swinburneonline.edu.au | une.edu.au | aipc.net.au | online.mbs.edu | tafecourses.com.au | studyonline.canberra.edu.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 18.04% | 4.54% | 2.35% | 4.22% | 9.48% | 2.91% | 3.43% | 3.3% | 3.3% | 2.32% |
| 2026/03/02 | 13.76% | 6.77% | 2.4% | 3.22% | 8.92% | 3% | 2.49% | 5.08% | 3.43% | 2.61% |
| 2026/03/03 | 13.99% | 5.82% | 2.28% | 2.81% | 8.58% | 3.21% | 2.73% | 2.95% | 3.49% | 2.45% |
| 2026/03/04 | 13.08% | 4.85% | 2.21% | 2.23% | 8.38% | 2.59% | 2.34% | 4.47% | 3.67% | 2.44% |
| 2026/03/05 | 14.57% | 4.77% | 2.2% | 2.89% | 6.69% | 2.71% | 2.63% | 3.46% | 3.55% | 1.96% |
| 2026/03/06 | 14.22% | 4.78% | 1.9% | 3.9% | 5.08% | 3.3% | 2.74% | 2.77% | 3.61% | 2.08% |
| 2026/03/07 | 13.04% | 6.61% | 1.86% | 5.32% | 4.97% | 2.84% | 2.51% | 6.21% | 3.09% | 2.17% |
| 2026/03/08 | 12.3% | 5.73% | 1.8% | 4.37% | 4.9% | 3.99% | 2.55% | 4.96% | 3.86% | 2.58% |
| 2026/03/09 | 11.46% | 6.59% | 1.58% | 4% | 6.55% | 3.82% | 2.29% | 3.9% | 3.57% | 2.48% |
| 2026/03/10 | 11.7% | 5.53% | 5.47% | 3.86% | 7.79% | 3.04% | 1.87% | 7.45% | 3.56% | 2.03% |
| 2026/03/11 | 13.3% | 3.87% | 1.55% | 4.8% | 10.17% | 2.84% | 2.58% | 4.43% | 4.1% | 2.53% |
| 2026/03/12 | 14.55% | 6.05% | 2.03% | 2.79% | 8.78% | 3.43% | 2.67% | 4.95% | 4.06% | 2.36% |
| 2026/03/13 | 13.45% | 5.66% | 1.48% | 3.36% | 9.19% | 3.7% | 2.41% | 3.4% | 4.61% | 3.11% |
| 2026/03/14 | 12.45% | 4.93% | 1.94% | 5.06% | 8.05% | 3.3% | 2.66% | 6.23% | 3.46% | 2.65% |
| 2026/03/15 | 15.03% | 3.87% | 1.58% | 5.27% | 7.75% | 3.29% | 2.84% | 2.97% | 4.3% | 3.09% |
| 2026/03/16 | 14.42% | 4.18% | 1.58% | 4.04% | 8.28% | 3.07% | 2.56% | 2.73% | 4.12% | 2.63% |
| 2026/03/17 | 13% | 7.14% | 1.97% | 4.04% | 7.18% | 2.95% | 2.54% | 4.11% | 4.33% | 2.69% |
| 2026/03/18 | 13.76% | 6.39% | 1.48% | 3.53% | 7.63% | 2.63% | 2.66% | 5.03% | 4.39% | 3.29% |
| 2026/03/19 | 13.64% | 6.22% | 1.35% | 3.89% | 6.83% | 2.82% | 2.46% | 4.04% | 4.03% | 2.68% |
| 2026/03/20 | 14.09% | 4.11% | 1.5% | 4.54% | 5.76% | 3.08% | 2.65% | 4.85% | 4.14% | 2.54% |
| 2026/03/21 | 12.48% | 5.79% | 1.64% | 5.15% | 5.75% | 2.93% | 2.71% | 5.79% | 3.88% | 2.74% |
| 2026/03/22 | 13.31% | 7.42% | 1.72% | 5.5% | 4.77% | 3.28% | 3.32% | 4.74% | 3.72% | 3.03% |
| 2026/03/23 | 13.49% | 5.79% | 4.14% | 4.35% | 3.92% | 2.53% | 2.93% | 4.42% | 3.55% | 1.95% |
| 2026/03/24 | 12.53% | 7.88% | 1.65% | 4.18% | 4.09% | 2.95% | 2.9% | 3.52% | 4.23% | 2.16% |
| 2026/03/25 | 12.82% | 5.44% | 4.78% | 4.74% | 3.78% | 2.83% | 3.04% | 2.67% | 3.91% | 1.65% |
| 2026/03/26 | 13.01% | 6.17% | 2.16% | 5.25% | 3.49% | 3.16% | 2.96% | 3.91% | 3.66% | 2.18% |
| 2026/03/27 | 12.13% | 3.91% | 2.74% | 8.38% | 4.6% | 3.14% | 3.12% | 2.27% | 3.68% | 3.53% |
| 2026/03/28 | 14.42% | 5.71% | 4.52% | 6.8% | 4.47% | 3.21% | 3.06% | 2.45% | 3.58% | 2.75% |
| 2026/03/29 | 13.5% | 7.1% | 5.24% | 6.44% | 4.27% | 3.34% | 3.18% | 1.99% | 3.28% | 2.37% |
| 2026/03/30 | 12.82% | 7.07% | 2.47% | 4.04% | 3.87% | 3.38% | 3.16% | 3.09% | 3.26% | 3.1% |
| 2026/03/31 | 12.04% | 9.48% | 6.13% | 4.97% | 3.79% | 3.38% | 2.94% | 2.94% | 2.9% | 2.47% |
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In March 2026, open.edu.au led with a fluctuating spend share, peaking at 18.04% and ending at 12.04%. aib.edu.au saw a steady rise, closing at 9.48%. Monarch.edu.au and torrens.edu.au showed varied trends, while swinburneonline.edu.au’s share decreased. The month concluded with diverse shifts across domains.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 329 |
| 2026/03/02 | 345 |
| 2026/03/03 | 348 |
| 2026/03/04 | 355 |
| 2026/03/05 | 347 |
| 2026/03/06 | 351 |
| 2026/03/07 | 356 |
| 2026/03/08 | 354 |
| 2026/03/09 | 365 |
| 2026/03/10 | 356 |
| 2026/03/11 | 348 |
| 2026/03/12 | 347 |
| 2026/03/13 | 345 |
| 2026/03/14 | 339 |
| 2026/03/15 | 345 |
| 2026/03/16 | 344 |
| 2026/03/17 | 350 |
| 2026/03/18 | 347 |
| 2026/03/19 | 346 |
| 2026/03/20 | 336 |
| 2026/03/21 | 346 |
| 2026/03/22 | 344 |
| 2026/03/23 | 360 |
| 2026/03/24 | 353 |
| 2026/03/25 | 342 |
| 2026/03/26 | 349 |
| 2026/03/27 | 335 |
| 2026/03/28 | 340 |
| 2026/03/29 | 345 |
| 2026/03/30 | 355 |
| 2026/03/31 | 345 |
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March began with 329 advertisers, peaking at 365 mid-month. Fluctuations followed, ending at 345.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, open.ac.uk and teacherspayteachers.com surged in click share, while swinburneonline.edu.au and opencolleges.edu.au faced declines.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | open.edu.au | readingeggs.com.au | teacherspayteachers.com | udemy.com | tafecourses.com.au | torrens.edu.au | aib.edu.au | swinburneonline.edu.au | coursera.org | training.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 14.63% | 8.05% | 0% | 4.65% | 6.17% | 4.31% | 2.38% | 7.88% | 2.55% | 3.5% |
| 2026/03/02 | 13.91% | 5.65% | 0% | 1.94% | 6.59% | 3.08% | 3.33% | 7.6% | 3.1% | 3.11% |
| 2026/03/03 | 12.95% | 8.08% | 0% | 3.65% | 6.18% | 2.55% | 3.42% | 7.38% | 2.27% | 3.96% |
| 2026/03/04 | 11.59% | 7.41% | 0% | 5.32% | 5.91% | 2.01% | 2.75% | 6.86% | 2.95% | 3.78% |
| 2026/03/05 | 13.86% | 5.85% | 0% | 5.51% | 5.98% | 2.45% | 2.15% | 5.73% | 2.63% | 4.27% |
| 2026/03/06 | 12.04% | 11.58% | 0% | 6.19% | 5.75% | 2.96% | 2.11% | 3.35% | 2.92% | 3% |
| 2026/03/07 | 11.05% | 9.83% | 8.22% | 5.24% | 4.73% | 4.85% | 2.34% | 3.71% | 1.88% | 2.72% |
| 2026/03/08 | 10.47% | 5.93% | 8.69% | 2.68% | 5.74% | 3.29% | 2.48% | 3.91% | 2.75% | 2.97% |
| 2026/03/09 | 10.37% | 6.07% | 7.35% | 2.62% | 5.74% | 3.16% | 2.86% | 4.65% | 2.42% | 2.9% |
| 2026/03/10 | 10.72% | 8.49% | 7.97% | 5.64% | 5.37% | 3.18% | 2.17% | 5.61% | 2.42% | 3.67% |
| 2026/03/11 | 10.96% | 7.32% | 7.81% | 3.7% | 6.39% | 3.68% | 1.52% | 8.3% | 2.36% | 4.05% |
| 2026/03/12 | 13.73% | 7.24% | 0% | 3.37% | 6.8% | 2.15% | 2.91% | 8.18% | 2.91% | 3.17% |
| 2026/03/13 | 11.05% | 9.23% | 0% | 4.88% | 7.42% | 2.15% | 2.28% | 8.53% | 2.92% | 4.12% |
| 2026/03/14 | 9.88% | 11.53% | 8.16% | 4.49% | 5.5% | 3.82% | 1.71% | 6.69% | 2.27% | 3.9% |
| 2026/03/15 | 12.51% | 8.47% | 5.6% | 4.78% | 6.7% | 6.38% | 1.34% | 6.18% | 3.32% | 3.69% |
| 2026/03/16 | 11.92% | 7.82% | 6.63% | 3.71% | 5.83% | 3.5% | 2.06% | 6.38% | 2.42% | 3.67% |
| 2026/03/17 | 10.99% | 6.42% | 8.5% | 4.31% | 6.61% | 3.23% | 2.68% | 5.82% | 3.26% | 3.77% |
| 2026/03/18 | 11.76% | 5.47% | 6.94% | 4.88% | 6.43% | 3.32% | 2.19% | 6.51% | 2.69% | 3.78% |
| 2026/03/19 | 12.18% | 8.01% | 0% | 3.7% | 6.17% | 3.2% | 3.08% | 7.25% | 3.47% | 3.71% |
| 2026/03/20 | 12.21% | 8.86% | 0% | 4.39% | 6.59% | 3.89% | 1.52% | 5% | 2.55% | 3.47% |
| 2026/03/21 | 9.91% | 10.29% | 8.13% | 5.55% | 6.18% | 3.93% | 2.01% | 4.22% | 3.23% | 3.84% |
| 2026/03/22 | 11.52% | 5.44% | 6.73% | 4.41% | 6.03% | 4.66% | 2.8% | 3.62% | 3.48% | 3.56% |
| 2026/03/23 | 11.98% | 3.95% | 6.77% | 4.84% | 5.68% | 3.95% | 2.41% | 3.09% | 2.87% | 4.16% |
| 2026/03/24 | 10.96% | 6.3% | 6.37% | 4.02% | 6.19% | 3.04% | 3.35% | 2.8% | 2.61% | 3.82% |
| 2026/03/25 | 10.79% | 11.18% | 7.41% | 4.22% | 5.92% | 3.62% | 2.45% | 2.48% | 2.61% | 3.55% |
| 2026/03/26 | 11.65% | 8.89% | 7.88% | 3.55% | 5.91% | 4.49% | 2.71% | 2.65% | 2.51% | 2.76% |
| 2026/03/27 | 10.08% | 12.44% | 6.97% | 5.67% | 5.28% | 5.08% | 1.3% | 3.7% | 3.4% | 2.52% |
| 2026/03/28 | 12.39% | 7.61% | 7.18% | 3.32% | 5.89% | 5.75% | 2.83% | 3.62% | 3.07% | 3.33% |
| 2026/03/29 | 12.66% | 8.44% | 5.35% | 4.11% | 5.54% | 5.25% | 3.39% | 3.7% | 3.17% | 3.08% |
| 2026/03/30 | 12.16% | 7.75% | 6.71% | 3.93% | 5.42% | 2.93% | 3.22% | 2.82% | 2.87% | 3.05% |
| 2026/03/31 | 11.4% | 10.2% | 5.36% | 5.02% | 4.96% | 4.27% | 3.97% | 3.01% | 2.52% | 1.93% |
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In March 2026, open.edu.au led with fluctuating impressions, peaking early and stabilizing mid-month. Readingeggs.com.au showed volatility, while teacherspayteachers.com maintained a steady presence. Udemy.com and tafecourses.com.au had consistent mid-range shares. Torrens.edu.au and aib.edu.au saw gradual increases, whereas swinburneonline.edu.au and coursera.org experienced minor fluctuations. Training.com.au ended with a decline.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Study Anytime, Anywhere — Explore 1000s of online courses from leading AU unis, and find the best fit for your goals. Getting...
Reading Program for Ages 2–13 — Lessons are easy to follow and match your child's ability. Hundreds of easy-to-follow reading lessons...
Study a TAFE Course in 2026 — Search For TAFE Courses Online & Download a Free Course Guide! Download a Free Course Guide & Enrol Online. Search TAFE by Subject. Browse TAFE Courses. Enquire for Courses Today.
Government Funded Courses AU. Find a Course That Suits You & Download a Free Course Guide.
Find the right instructor for you. Choose from many topics, skill levels, and languages. Join millions of learners from around the world already learning on Udemy. Watch In-Demand Courses.
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In the competitive landscape of online education, Open Universities Australia shines by offering flexibility with thousands of courses. ABC Reading Eggs targets young learners with tailored reading programs. Free TAFE Courses and Government Funded Courses AU emphasize affordability and accessibility. Udemy captivates with diverse, on-demand learning options.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Education & Training Online Universities/E-Learning March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the AUS Education & Training Online Universities/E-Learning March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The AUS Education & Training Online Universities/E-Learning March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The AUS Education & Training Online Universities/E-Learning March 2026 Report aggregates data from across both device types and Google Shopping.
The AUS Education & Training Online Universities/E-Learning March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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