AUS Education & Training Online Universities/E-Learning - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Online Universities/E-Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Online Universities/E-Learning – AUS

Google AI Overview visibility for Education & Training Online Universities/E-Learning AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.5182716007
82.4817283993
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 54
46
54%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 21%
Transactional 6%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 AUS Education & Training Online Universities/E-Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
readingeggs.com.au 18.04
open.edu.au 17.8
teacherspayteachers.com 11.06
udemy.com 9.06
coursera.org 4.98
tafecourses.com.au 3.84
swinburneonline.edu.au 2.39
training.com.au 1.83
torrens.edu.au 1.51
opencolleges.edu.au 1.5
others 27.99
  • readingeggs.com.au - 18.04%
  • open.edu.au - 17.8%
  • teacherspayteachers.com - 11.06%
  • udemy.com - 9.06%
  • coursera.org - 4.98%
  • tafecourses.com.au - 3.84%
  • swinburneonline.edu.au - 2.39%
  • training.com.au - 1.83%
  • torrens.edu.au - 1.51%
  • opencolleges.edu.au - 1.5%
  • others - 27.99%

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In the education PPC landscape, Reading Eggs leads with 18.04% click share, closely followed by Open.edu.au at 17.8%. Others collectively hold 27.99%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Online Universities/E-Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date open.edu.au aib.edu.au monarch.edu.au torrens.edu.au swinburneonline.edu.au une.edu.au aipc.net.au online.mbs.edu tafecourses.com.au studyonline.canberra.edu.au
2026/03/01 18.04% 4.54% 2.35% 4.22% 9.48% 2.91% 3.43% 3.3% 3.3% 2.32%
2026/03/02 13.76% 6.77% 2.4% 3.22% 8.92% 3% 2.49% 5.08% 3.43% 2.61%
2026/03/03 13.99% 5.82% 2.28% 2.81% 8.58% 3.21% 2.73% 2.95% 3.49% 2.45%
2026/03/04 13.08% 4.85% 2.21% 2.23% 8.38% 2.59% 2.34% 4.47% 3.67% 2.44%
2026/03/05 14.57% 4.77% 2.2% 2.89% 6.69% 2.71% 2.63% 3.46% 3.55% 1.96%
2026/03/06 14.22% 4.78% 1.9% 3.9% 5.08% 3.3% 2.74% 2.77% 3.61% 2.08%
2026/03/07 13.04% 6.61% 1.86% 5.32% 4.97% 2.84% 2.51% 6.21% 3.09% 2.17%
2026/03/08 12.3% 5.73% 1.8% 4.37% 4.9% 3.99% 2.55% 4.96% 3.86% 2.58%
2026/03/09 11.46% 6.59% 1.58% 4% 6.55% 3.82% 2.29% 3.9% 3.57% 2.48%
2026/03/10 11.7% 5.53% 5.47% 3.86% 7.79% 3.04% 1.87% 7.45% 3.56% 2.03%
2026/03/11 13.3% 3.87% 1.55% 4.8% 10.17% 2.84% 2.58% 4.43% 4.1% 2.53%
2026/03/12 14.55% 6.05% 2.03% 2.79% 8.78% 3.43% 2.67% 4.95% 4.06% 2.36%
2026/03/13 13.45% 5.66% 1.48% 3.36% 9.19% 3.7% 2.41% 3.4% 4.61% 3.11%
2026/03/14 12.45% 4.93% 1.94% 5.06% 8.05% 3.3% 2.66% 6.23% 3.46% 2.65%
2026/03/15 15.03% 3.87% 1.58% 5.27% 7.75% 3.29% 2.84% 2.97% 4.3% 3.09%
2026/03/16 14.42% 4.18% 1.58% 4.04% 8.28% 3.07% 2.56% 2.73% 4.12% 2.63%
2026/03/17 13% 7.14% 1.97% 4.04% 7.18% 2.95% 2.54% 4.11% 4.33% 2.69%
2026/03/18 13.76% 6.39% 1.48% 3.53% 7.63% 2.63% 2.66% 5.03% 4.39% 3.29%
2026/03/19 13.64% 6.22% 1.35% 3.89% 6.83% 2.82% 2.46% 4.04% 4.03% 2.68%
2026/03/20 14.09% 4.11% 1.5% 4.54% 5.76% 3.08% 2.65% 4.85% 4.14% 2.54%
2026/03/21 12.48% 5.79% 1.64% 5.15% 5.75% 2.93% 2.71% 5.79% 3.88% 2.74%
2026/03/22 13.31% 7.42% 1.72% 5.5% 4.77% 3.28% 3.32% 4.74% 3.72% 3.03%
2026/03/23 13.49% 5.79% 4.14% 4.35% 3.92% 2.53% 2.93% 4.42% 3.55% 1.95%
2026/03/24 12.53% 7.88% 1.65% 4.18% 4.09% 2.95% 2.9% 3.52% 4.23% 2.16%
2026/03/25 12.82% 5.44% 4.78% 4.74% 3.78% 2.83% 3.04% 2.67% 3.91% 1.65%
2026/03/26 13.01% 6.17% 2.16% 5.25% 3.49% 3.16% 2.96% 3.91% 3.66% 2.18%
2026/03/27 12.13% 3.91% 2.74% 8.38% 4.6% 3.14% 3.12% 2.27% 3.68% 3.53%
2026/03/28 14.42% 5.71% 4.52% 6.8% 4.47% 3.21% 3.06% 2.45% 3.58% 2.75%
2026/03/29 13.5% 7.1% 5.24% 6.44% 4.27% 3.34% 3.18% 1.99% 3.28% 2.37%
2026/03/30 12.82% 7.07% 2.47% 4.04% 3.87% 3.38% 3.16% 3.09% 3.26% 3.1%
2026/03/31 12.04% 9.48% 6.13% 4.97% 3.79% 3.38% 2.94% 2.94% 2.9% 2.47%
  • open.edu.au
  • aib.edu.au
  • monarch.edu.au
  • torrens.edu.au
  • swinburneonline.edu.au
  • une.edu.au
  • aipc.net.au
  • online.mbs.edu
  • tafecourses.com.au
  • studyonline.canberra.edu.au

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In March 2026, open.edu.au led with a fluctuating spend share, peaking at 18.04% and ending at 12.04%. aib.edu.au saw a steady rise, closing at 9.48%. Monarch.edu.au and torrens.edu.au showed varied trends, while swinburneonline.edu.au’s share decreased. The month concluded with diverse shifts across domains.

Market Exposure

Competitor Count for AUS Education & Training Online Universities/E-Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 329
2026/03/02 345
2026/03/03 348
2026/03/04 355
2026/03/05 347
2026/03/06 351
2026/03/07 356
2026/03/08 354
2026/03/09 365
2026/03/10 356
2026/03/11 348
2026/03/12 347
2026/03/13 345
2026/03/14 339
2026/03/15 345
2026/03/16 344
2026/03/17 350
2026/03/18 347
2026/03/19 346
2026/03/20 336
2026/03/21 346
2026/03/22 344
2026/03/23 360
2026/03/24 353
2026/03/25 342
2026/03/26 349
2026/03/27 335
2026/03/28 340
2026/03/29 345
2026/03/30 355
2026/03/31 345

Copyright © Adthena. All rights reserved.

March began with 329 advertisers, peaking at 365 mid-month. Fluctuations followed, ending at 345.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Online Universities/E-Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
open.ac.uk 1.73%
teacherspayteachers.com 1.36%
masterclass.com 0.83%
onlinecoursesaustralia.edu.au 0.3%
torrens.edu.au 0.28%
studyselect.com.au -0.32%
readingeggs.com.au -0.33%
rmit.edu.au -0.42%
opencolleges.edu.au -0.81%
swinburneonline.edu.au -0.91%

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In the past month, open.ac.uk and teacherspayteachers.com surged in click share, while swinburneonline.edu.au and opencolleges.edu.au faced declines.

Campaign Efficiency

AUS Education & Training Online Universities/E-Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date open.edu.au readingeggs.com.au teacherspayteachers.com udemy.com tafecourses.com.au torrens.edu.au aib.edu.au swinburneonline.edu.au coursera.org training.com.au
2026/03/01 14.63% 8.05% 0% 4.65% 6.17% 4.31% 2.38% 7.88% 2.55% 3.5%
2026/03/02 13.91% 5.65% 0% 1.94% 6.59% 3.08% 3.33% 7.6% 3.1% 3.11%
2026/03/03 12.95% 8.08% 0% 3.65% 6.18% 2.55% 3.42% 7.38% 2.27% 3.96%
2026/03/04 11.59% 7.41% 0% 5.32% 5.91% 2.01% 2.75% 6.86% 2.95% 3.78%
2026/03/05 13.86% 5.85% 0% 5.51% 5.98% 2.45% 2.15% 5.73% 2.63% 4.27%
2026/03/06 12.04% 11.58% 0% 6.19% 5.75% 2.96% 2.11% 3.35% 2.92% 3%
2026/03/07 11.05% 9.83% 8.22% 5.24% 4.73% 4.85% 2.34% 3.71% 1.88% 2.72%
2026/03/08 10.47% 5.93% 8.69% 2.68% 5.74% 3.29% 2.48% 3.91% 2.75% 2.97%
2026/03/09 10.37% 6.07% 7.35% 2.62% 5.74% 3.16% 2.86% 4.65% 2.42% 2.9%
2026/03/10 10.72% 8.49% 7.97% 5.64% 5.37% 3.18% 2.17% 5.61% 2.42% 3.67%
2026/03/11 10.96% 7.32% 7.81% 3.7% 6.39% 3.68% 1.52% 8.3% 2.36% 4.05%
2026/03/12 13.73% 7.24% 0% 3.37% 6.8% 2.15% 2.91% 8.18% 2.91% 3.17%
2026/03/13 11.05% 9.23% 0% 4.88% 7.42% 2.15% 2.28% 8.53% 2.92% 4.12%
2026/03/14 9.88% 11.53% 8.16% 4.49% 5.5% 3.82% 1.71% 6.69% 2.27% 3.9%
2026/03/15 12.51% 8.47% 5.6% 4.78% 6.7% 6.38% 1.34% 6.18% 3.32% 3.69%
2026/03/16 11.92% 7.82% 6.63% 3.71% 5.83% 3.5% 2.06% 6.38% 2.42% 3.67%
2026/03/17 10.99% 6.42% 8.5% 4.31% 6.61% 3.23% 2.68% 5.82% 3.26% 3.77%
2026/03/18 11.76% 5.47% 6.94% 4.88% 6.43% 3.32% 2.19% 6.51% 2.69% 3.78%
2026/03/19 12.18% 8.01% 0% 3.7% 6.17% 3.2% 3.08% 7.25% 3.47% 3.71%
2026/03/20 12.21% 8.86% 0% 4.39% 6.59% 3.89% 1.52% 5% 2.55% 3.47%
2026/03/21 9.91% 10.29% 8.13% 5.55% 6.18% 3.93% 2.01% 4.22% 3.23% 3.84%
2026/03/22 11.52% 5.44% 6.73% 4.41% 6.03% 4.66% 2.8% 3.62% 3.48% 3.56%
2026/03/23 11.98% 3.95% 6.77% 4.84% 5.68% 3.95% 2.41% 3.09% 2.87% 4.16%
2026/03/24 10.96% 6.3% 6.37% 4.02% 6.19% 3.04% 3.35% 2.8% 2.61% 3.82%
2026/03/25 10.79% 11.18% 7.41% 4.22% 5.92% 3.62% 2.45% 2.48% 2.61% 3.55%
2026/03/26 11.65% 8.89% 7.88% 3.55% 5.91% 4.49% 2.71% 2.65% 2.51% 2.76%
2026/03/27 10.08% 12.44% 6.97% 5.67% 5.28% 5.08% 1.3% 3.7% 3.4% 2.52%
2026/03/28 12.39% 7.61% 7.18% 3.32% 5.89% 5.75% 2.83% 3.62% 3.07% 3.33%
2026/03/29 12.66% 8.44% 5.35% 4.11% 5.54% 5.25% 3.39% 3.7% 3.17% 3.08%
2026/03/30 12.16% 7.75% 6.71% 3.93% 5.42% 2.93% 3.22% 2.82% 2.87% 3.05%
2026/03/31 11.4% 10.2% 5.36% 5.02% 4.96% 4.27% 3.97% 3.01% 2.52% 1.93%
  • open.edu.au
  • readingeggs.com.au
  • teacherspayteachers.com
  • udemy.com
  • tafecourses.com.au
  • torrens.edu.au
  • aib.edu.au
  • swinburneonline.edu.au
  • coursera.org
  • training.com.au

Copyright © Adthena. All rights reserved.

In March 2026, open.edu.au led with fluctuating impressions, peaking early and stabilizing mid-month. Readingeggs.com.au showed volatility, while teacherspayteachers.com maintained a steady presence. Udemy.com and tafecourses.com.au had consistent mid-range shares. Torrens.edu.au and aib.edu.au saw gradual increases, whereas swinburneonline.edu.au and coursera.org experienced minor fluctuations. Training.com.au ended with a decline.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Online Universities/E-Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Online Universities/E-Learning - Last month
  1. 1
    Open Universities Australia https://www.open.edu.au › study › online

    Study Anytime, Anywhere — Explore 1000s of online courses from leading AU unis, and find the best fit for your goals. Getting...

  2. 2
    ABC Reading Eggs https://www.readingeggs.com.au

    Reading Program for Ages 2–13 — Lessons are easy to follow and match your child's ability. Hundreds of easy-to-follow reading lessons...

  3. 3
    Free TAFE Courses https://www.tafecourses.com.au › tafe

    Study a TAFE Course in 2026 — Search For TAFE Courses Online & Download a Free Course Guide! Download a Free Course Guide & Enrol Online. Search TAFE by Subject. Browse TAFE Courses. Enquire for Courses Today.

  4. 4
    Government Funded Courses AU - Study a Course in 2026 https://www.training.com.au › gov-funded › courses

    Government Funded Courses AU. Find a Course That Suits You & Download a Free Course Guide.

  5. 5
    Udemy - Courses On Demand | Best-Selling Online Courses https://www.udemy.com

    Find the right instructor for you. Choose from many topics, skill levels, and languages. Join millions of learners from around the world already learning on Udemy. Watch In-Demand Courses.

Copyright © Adthena. All rights reserved.

In the competitive landscape of online education, Open Universities Australia shines by offering flexibility with thousands of courses. ABC Reading Eggs targets young learners with tailored reading programs. Free TAFE Courses and Government Funded Courses AU emphasize affordability and accessibility. Udemy captivates with diverse, on-demand learning options.

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