UK Education & Training Online Universities/E-Learning - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Online Universities/E-Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Online Universities/E-Learning – UK

Google AI Overview visibility for Education & Training Online Universities/E-Learning UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.1219093612
68.8780906388
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 59
41
59%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 16%
Transactional 3%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 UK Education & Training Online Universities/E-Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
quizlet.com 20.31
udemy.com 14.21
coursera.org 9.71
readingeggs.co.uk 9.54
arden.ac.uk 5.24
open.ac.uk 4.68
superprof.co.uk 2.49
openstudycollege.com 2.31
icslearn.co.uk 2.23
learndirect.com 1.81
others 27.47
  • quizlet.com - 20.31%
  • udemy.com - 14.21%
  • coursera.org - 9.71%
  • readingeggs.co.uk - 9.54%
  • arden.ac.uk - 5.24%
  • open.ac.uk - 4.68%
  • superprof.co.uk - 2.49%
  • openstudycollege.com - 2.31%
  • icslearn.co.uk - 2.23%
  • learndirect.com - 1.81%
  • others - 27.47%

Copyright © Adthena. All rights reserved.

Quizlet.com leads with 20.31% click share, followed by Udemy.com at 14.21%. Others collectively hold 27.47%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Education & Training Online Universities/E-Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date arden.ac.uk icslearn.co.uk open.ac.uk coursera.org readingeggs.co.uk essex.ac.uk udemy.com learndirect.com openstudycollege.com e-careers.com
2026/06/01 4.48% 7.54% 8.02% 7.86% 1.13% 2.74% 3.15% 2.68% 3.89% 1.78%
2026/06/02 5.07% 7.49% 7.64% 6.84% 2.15% 2.35% 3% 2.11% 4.1% 2.75%
2026/06/03 6.25% 7.11% 6.71% 7.96% 1.27% 2.03% 2.55% 3.93% 4.68% 3.01%
2026/06/04 6.58% 8.44% 6.8% 6.81% 1.84% 1.65% 2.78% 2.05% 4.49% 2.18%
2026/06/05 6.55% 8.3% 6.32% 7.38% 1.47% 1.61% 2.59% 2.37% 3.96% 2.84%
2026/06/06 6.56% 7.8% 6.77% 6.54% 1.05% 1.49% 2.73% 1.96% 5.02% 2.24%
2026/06/07 5.52% 8.15% 7.35% 6.99% 1.71% 1.51% 2.81% 3.47% 4.59% 2.81%
2026/06/08 8.72% 7.98% 5.37% 6.52% 2.44% 0.92% 2.84% 2.42% 4.23% 2.9%
2026/06/09 9.46% 6.95% 5.85% 6.81% 2.65% 1.81% 2.62% 1.8% 3.62% 2.25%
2026/06/10 9.03% 6.69% 6.18% 7.54% 2.34% 1.62% 2.99% 1.52% 3.13% 2.33%
2026/06/11 8.07% 6.85% 6.45% 6.42% 2.73% 1.81% 2.85% 1.67% 2.94% 2.56%
2026/06/12 10.4% 6.53% 4.3% 6.26% 3.59% 2.07% 3.08% 1.92% 2.34% 2.06%
2026/06/13 12.19% 7.7% 3.92% 7.36% 1.61% 1.92% 3.41% 2.53% 3.77% 1.91%
2026/06/14 10.85% 6.39% 3.66% 7.41% 1.98% 1.68% 3.17% 2.61% 4.9% 1.87%
2026/06/15 11.97% 6.16% 4.07% 8.22% 1.22% 1.5% 3.27% 2.76% 3.55% 3.15%
2026/06/16 11.11% 6.01% 4.01% 6.64% 2.93% 1.89% 3.13% 2.51% 3.73% 2.63%
2026/06/17 10.39% 6.36% 4.58% 6.44% 3.9% 1.8% 3.18% 2.67% 3.43% 2.32%
2026/06/18 11.55% 7.13% 3.63% 6.76% 2.69% 2.24% 3.31% 2.09% 4.07% 3.19%
2026/06/19 10% 7.62% 4.04% 7.25% 3.01% 1.8% 2.79% 2.22% 3.08% 2.36%
2026/06/20 12.36% 7.91% 4.8% 7.73% 2.81% 2.03% 3.27% 2.82% 3.22% 2.69%
2026/06/21 10.13% 6.82% 5.25% 8.51% 4.02% 1.49% 3.11% 3.04% 3.48% 2.08%
2026/06/22 12.69% 8.1% 5.02% 7.52% 4.86% 2.18% 3.53% 3.77% 3.8% 2.17%
2026/06/23 15.94% 7.67% 5.5% 6.6% 2.08% 3.6% 2.58% 3.65% 3.26% 2.26%
2026/06/24 13.44% 7.26% 5.06% 7.49% 4.43% 3.1% 3.56% 2.21% 2.93% 2.16%
2026/06/25 13.08% 8.17% 4.6% 8.36% 3.99% 3.62% 3.51% 2.07% 2.82% 2.07%
2026/06/26 14.09% 8.13% 5.98% 7.66% 3.49% 3.32% 3.91% 2.14% 4.06% 2.35%
2026/06/27 13.53% 7.84% 4.67% 7.78% 4.53% 3.36% 3.86% 1.85% 3.3% 3.09%
2026/06/28 14.04% 7.15% 8.35% 6.83% 4.59% 3.18% 3.18% 2.31% 3.36% 2.62%
2026/06/29 12.93% 8.32% 6.94% 6.77% 4.81% 3.84% 2.29% 2.36% 2.69% 2.12%
2026/06/30 17.11% 7.88% 4.78% 4.22% 4.11% 3.94% 3.31% 3.28% 2.86% 1.77%
  • arden.ac.uk
  • icslearn.co.uk
  • open.ac.uk
  • coursera.org
  • readingeggs.co.uk
  • essex.ac.uk
  • udemy.com
  • learndirect.com
  • openstudycollege.com
  • e-careers.com

Copyright © Adthena. All rights reserved.

Arden.ac.uk surged in June, peaking at 17.11% on the 30th. ICSLearn.co.uk fluctuated, ending at 7.88%. Open.ac.uk dipped mid-month, closing at 4.78%. Coursera.org saw a decline, finishing at 4.22%.

Market Exposure

Competitor Count for UK Education & Training Online Universities/E-Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 445
2026/06/02 434
2026/06/03 445
2026/06/04 409
2026/06/05 415
2026/06/06 402
2026/06/07 421
2026/06/08 422
2026/06/09 384
2026/06/10 390
2026/06/11 384
2026/06/12 402
2026/06/13 382
2026/06/14 382
2026/06/15 393
2026/06/16 382
2026/06/17 392
2026/06/18 390
2026/06/19 382
2026/06/20 380
2026/06/21 376
2026/06/22 374
2026/06/23 379
2026/06/24 362
2026/06/25 363
2026/06/26 355
2026/06/27 351
2026/06/28 353
2026/06/29 373
2026/06/30 356

Copyright © Adthena. All rights reserved.

Advertisers fluctuated in June, starting at 445, dipping to 356. The month saw a decline, reflecting dynamic market shifts.

Campaign Efficiency

Market Loss & Market Gains for UK Education & Training Online Universities/E-Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
quizlet.com 17.61%
readingeggs.co.uk 2.1%
essex.ac.uk 0.12%
preply.com 0.11%
sunderland.ac.uk 0.08%
openstudycollege.com -0.86%
education.gov.uk -1.62%
coursera.org -1.7%
open.ac.uk -2.08%
udemy.com -2.71%

Copyright © Adthena. All rights reserved.

Quizlet.com surged with a 17.61% click share increase, while Udemy.com dropped by 2.71%. Readingeggs.co.uk also rose by 2.1%.

Campaign Efficiency

UK Education & Training Online Universities/E-Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date arden.ac.uk udemy.com readingeggs.co.uk coursera.org open.ac.uk alison.com icslearn.co.uk learndirect.com openstudycollege.com quizlet.com
2026/06/01 5.2% 6.98% 2.35% 7.9% 6.5% 3.03% 3.4% 1.98% 3.5% 6.54%
2026/06/02 5.96% 7.86% 4.75% 6.71% 6.98% 4.04% 3.63% 1.75% 3.62% 0%
2026/06/03 8.69% 5.85% 2.43% 6.97% 5.4% 3.34% 3.3% 3.43% 4.14% 11.31%
2026/06/04 10.03% 7.12% 3.89% 10.17% 6.3% 3.28% 3.55% 1.36% 4.18% 0%
2026/06/05 10.95% 6.04% 2.94% 6.52% 5.38% 3.14% 3.41% 1.83% 3.78% 5.86%
2026/06/06 11.3% 6.76% 2.27% 6.3% 5.95% 2.63% 3.73% 1.23% 5.21% 0%
2026/06/07 9% 6.65% 3.65% 7.17% 6.91% 2.53% 3.78% 2.44% 3.96% 3.18%
2026/06/08 16.55% 6.47% 4.73% 6.24% 4.91% 2.49% 3.42% 1.77% 5.31% 0%
2026/06/09 19.43% 6.07% 5.24% 5.65% 4.98% 2.28% 3.1% 1.63% 3.87% 0%
2026/06/10 16.02% 6.89% 4.43% 6.98% 4.78% 2.5% 2.97% 1.2% 2.52% 6.88%
2026/06/11 11.3% 6.67% 5.22% 6.11% 6.4% 1.82% 2.91% 1.37% 2.61% 4.41%
2026/06/12 15.29% 6.88% 6.78% 5.64% 4.1% 1.6% 2.86% 1.8% 1.92% 6.77%
2026/06/13 18.22% 6.81% 2.76% 5.87% 3.54% 1.56% 3.08% 1.88% 3.28% 11.8%
2026/06/14 14.16% 6.44% 3.37% 6.2% 2.72% 1.2% 2.7% 2.07% 5.68% 12.33%
2026/06/15 17.88% 7.1% 2.3% 7.47% 3.63% 0.86% 2.72% 2.23% 3.58% 4.91%
2026/06/16 13.73% 7.94% 6.04% 6.86% 3.83% 1.35% 2.91% 2.65% 2.96% 0.98%
2026/06/17 12.95% 7.29% 7.24% 6.04% 3.6% 1.2% 3% 2.5% 2.82% 5.15%
2026/06/18 16.23% 7.22% 4.55% 5.82% 2.67% 1.1% 2.93% 1.92% 3.88% 9.71%
2026/06/19 9.38% 5.02% 4.43% 5.48% 2.66% 1.25% 2.74% 1.2% 3.29% 22.68%
2026/06/20 16.8% 6.17% 4.28% 6.64% 3.56% 1.36% 3.05% 1.89% 2.67% 14.5%
2026/06/21 10.75% 5.19% 5.6% 6.48% 3.49% 1.1% 2.08% 1.94% 2.49% 21.73%
2026/06/22 17.57% 7.24% 8.09% 6.96% 3.74% 1.76% 2.91% 2.56% 3.51% 5.31%
2026/06/23 23.9% 5.49% 3.75% 6.66% 4.66% 1.65% 3.15% 2.91% 2.59% 0%
2026/06/24 15.68% 6.77% 6.82% 6.7% 4.06% 1.48% 2.76% 1.78% 2.14% 14.98%
2026/06/25 14.53% 6.99% 6.47% 7.19% 3.9% 2.02% 2.97% 1.32% 1.86% 12.62%
2026/06/26 18.01% 6.89% 4.83% 5.88% 3.9% 1.62% 2.96% 1.31% 3.92% 19.13%
2026/06/27 13.15% 6.2% 5.81% 5.39% 2.92% 1.62% 2.52% 1.12% 2.7% 27.36%
2026/06/28 16.25% 5.38% 6.23% 4.75% 5.78% 1.37% 2.31% 1.65% 3.02% 21.85%
2026/06/29 15.73% 4.56% 7.64% 5.58% 5.82% 2.15% 3.04% 2.21% 1.96% 13.93%
2026/06/30 26.15% 7.48% 7.39% 3.65% 3.58% 3.21% 3.19% 2.76% 2.36% 0.98%
  • arden.ac.uk
  • udemy.com
  • readingeggs.co.uk
  • coursera.org
  • open.ac.uk
  • alison.com
  • icslearn.co.uk
  • learndirect.com
  • openstudycollege.com
  • quizlet.com

Copyright © Adthena. All rights reserved.

Arden.ac.uk’s impression share surged from 5.2% to 26.15% in June, peaking on the 30th. Meanwhile, Quizlet.com fluctuated, ending at 0.98%. Coursera.org and Udemy.com maintained steady shares, while Readingeggs.co.uk saw gradual growth.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Online Universities/E-Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Online Universities/E-Learning - Last month
  1. 1
    Free Online Courses With Certificates & Diplomas https://www.alison.com

    Free online courses with certificates. Join 15 million graduates and empower your career. Study, learn, certify, upskill with free online learning and training

  2. 2
    University Open Courses https://study.arden.ac.uk

    Study Open Courses Online — Accredited Qualifications, 24/7 Online Access To Study Materials, Student Support. Join Arden...

  3. 3
    Learn Online with Coursera® | Earn multiple certificates https://www.coursera.org

    Unlimited Access to 10,000+ Courses, Specializations and Professional Certificates. Earn multiple certificates, expand your career opportunities, and...

  4. 4
    Free Government Training - Free and Flexible Courses https://skillsforcareers.education.gov.uk

    Free Courses To Boost Your Skills And Get A Better Job. Find New Learning Opportunities. Free...

  5. 5
    Udemy - Courses On Demand | Learn On Any Device https://www.udemy.com

    Join millions of learners from around the world already learning on Udemy. Find the right instructor for you. Choose from many topics, skill levels, and languages.

Copyright © Adthena. All rights reserved.

In the competitive world of online education, Alison, Arden, Coursera, Skills for Careers, and Udemy shine. Alison offers free courses with certificates, empowering careers. Arden provides accredited qualifications with 24/7 access. Coursera boasts 10,000+ courses for career expansion. Skills for Careers offers free government training, while Udemy provides diverse, on-demand learning.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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