Share of Clicks for top 10 UK Education & Training Online Universities/E-Learning brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| udemy.com | 13.19 |
| coursera.org | 10.73 |
| readingeggs.co.uk | 10 |
| quizlet.com | 7.42 |
| open.ac.uk | 5.89 |
| superprof.co.uk | 3.51 |
| openstudycollege.com | 3.17 |
| arden.ac.uk | 2.84 |
| alison.com | 2.83 |
| education.gov.uk | 2.46 |
| others | 37.96 |
- udemy.com - 13.19%
- coursera.org - 10.73%
- readingeggs.co.uk - 10%
- quizlet.com - 7.42%
- open.ac.uk - 5.89%
- superprof.co.uk - 3.51%
- openstudycollege.com - 3.17%
- arden.ac.uk - 2.84%
- alison.com - 2.83%
- education.gov.uk - 2.46%
- others - 37.96%
Copyright © Adthena. All rights reserved.
In the education sector’s PPC landscape, Udemy leads with 13.19% click share, followed by Coursera at 10.73%. ‘Others’ dominate with 37.96%, highlighting diverse competition.
Share of Spend for the top 10 UK Education & Training Online Universities/E-Learning brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | open.ac.uk | coursera.org | icslearn.co.uk | openstudycollege.com | arden.ac.uk | learndirect.com | udemy.com | mcarthurmorgan.com | e-careers.com | digitalmarketinginstitute.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 4.58% | 6.35% | 5.93% | 2.99% | 6.44% | 4.2% | 3.63% | 2.12% | 2.52% | 1.5% |
| 2026/05/02 | 6.48% | 9.01% | 6.13% | 3.41% | 4.87% | 2.27% | 3.93% | 2.8% | 2.96% | 1.56% |
| 2026/05/03 | 6.08% | 7.12% | 6.05% | 3.94% | 5.32% | 2.85% | 3.3% | 2.8% | 3.02% | 2.2% |
| 2026/05/04 | 5.21% | 5.85% | 6.31% | 4.28% | 6.13% | 2.44% | 3.9% | 2.28% | 2.69% | 2% |
| 2026/05/05 | 4.25% | 5.66% | 6.31% | 3.35% | 5.87% | 3.62% | 4.19% | 2.49% | 2.5% | 2.23% |
| 2026/05/06 | 4.36% | 5.61% | 4.92% | 3.63% | 8.3% | 2.73% | 3.72% | 2.41% | 2.5% | 2.46% |
| 2026/05/07 | 2.37% | 7.16% | 5.15% | 3.46% | 7.55% | 2.75% | 3.46% | 2.35% | 2.52% | 2.39% |
| 2026/05/08 | 3.47% | 6.17% | 4.78% | 3.11% | 4.35% | 3.13% | 3.13% | 2.52% | 3.05% | 2.28% |
| 2026/05/09 | 3.3% | 6.25% | 4% | 3.44% | 6.29% | 1.67% | 4.19% | 2.45% | 2.97% | 2.26% |
| 2026/05/10 | 3.59% | 5.48% | 3.44% | 4.21% | 7.55% | 2.18% | 3.89% | 2.62% | 3.15% | 1.71% |
| 2026/05/11 | 6.26% | 5.55% | 4.8% | 3.83% | 5.76% | 2.97% | 2.44% | 2.45% | 2.58% | 2.55% |
| 2026/05/12 | 4.34% | 5.5% | 5.49% | 4.28% | 3.96% | 2.9% | 2.12% | 2.21% | 2.72% | 2.57% |
| 2026/05/13 | 3.87% | 7.47% | 5.67% | 4.03% | 4.27% | 1.88% | 2.66% | 1.89% | 2.97% | 2.61% |
| 2026/05/14 | 4.3% | 7.76% | 6.1% | 3.92% | 5.27% | 2.11% | 2.28% | 2.24% | 2.19% | 2.45% |
| 2026/05/15 | 3.44% | 6.13% | 4.74% | 3.08% | 4.31% | 3.11% | 3.11% | 2.5% | 3.02% | 2.26% |
| 2026/05/16 | 5.83% | 8.18% | 6.24% | 4.89% | 3.28% | 1.09% | 2.6% | 3.43% | 2.63% | 2.41% |
| 2026/05/17 | 5.69% | 7.48% | 6.56% | 4.53% | 3.09% | 1.57% | 2.77% | 3.09% | 2.34% | 2.26% |
| 2026/05/18 | 5.03% | 8.05% | 7.22% | 3.79% | 4.27% | 2.32% | 2.67% | 1.79% | 2.19% | 2.44% |
| 2026/05/19 | 4.9% | 5.97% | 6.75% | 3.77% | 4.96% | 2.86% | 3.02% | 2.1% | 3.2% | 1.67% |
| 2026/05/20 | 5.67% | 5.91% | 7.34% | 3.9% | 3.99% | 2.63% | 3.13% | 2.46% | 2.52% | 1.62% |
| 2026/05/21 | 5.9% | 6.36% | 7.08% | 3.55% | 6.3% | 2.62% | 2.28% | 2.24% | 1.94% | 2.18% |
| 2026/05/22 | 6.33% | 5.49% | 7.28% | 3.97% | 5.59% | 2.88% | 2.46% | 2.8% | 2.86% | 2.09% |
| 2026/05/23 | 6.02% | 7.07% | 7.3% | 4.47% | 4.27% | 1.69% | 1.77% | 2.89% | 2.74% | 1.9% |
| 2026/05/24 | 5.53% | 7.56% | 6.21% | 6.14% | 5.5% | 3.32% | 2.25% | 2.75% | 2.73% | 2.04% |
| 2026/05/25 | 8.13% | 6.93% | 6.7% | 4.9% | 5.51% | 2.52% | 2.51% | 2.58% | 3.06% | 2.14% |
| 2026/05/26 | 6.34% | 8.08% | 6.31% | 5.12% | 7.16% | 3.12% | 2.21% | 1.82% | 3.27% | 2.12% |
| 2026/05/27 | 6.79% | 7.32% | 6.92% | 4.59% | 6.51% | 3.66% | 2.24% | 2.16% | 3.22% | 2.17% |
| 2026/05/28 | 7.01% | 8.01% | 6.7% | 4.74% | 5.86% | 3.22% | 2.53% | 2.08% | 2.67% | 2.03% |
| 2026/05/29 | 6.7% | 7.6% | 6.57% | 4.2% | 6.4% | 3.38% | 2.29% | 2.36% | 2.73% | 2.04% |
| 2026/05/30 | 8.29% | 6.55% | 6.95% | 4.99% | 4.3% | 2.2% | 2.46% | 2.87% | 2.38% | 1.97% |
| 2026/05/31 | 8.1% | 6.93% | 6.23% | 5.4% | 4.37% | 3.43% | 2.33% | 2.22% | 1.99% | 1.96% |
- open.ac.uk
- coursera.org
- icslearn.co.uk
- openstudycollege.com
- arden.ac.uk
- learndirect.com
- udemy.com
- mcarthurmorgan.com
- e-careers.com
- digitalmarketinginstitute.com
Copyright © Adthena. All rights reserved.
In May 2026, Open University and Coursera led PPC spend, with Open University peaking at 8.29% on May 30. Coursera maintained strong performance, peaking at 9.01% on May 2. The month concluded with Open University at 8.10% and Coursera at 6.93%.
Competitor Count for UK Education & Training Online Universities/E-Learning
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 328 |
| 2026/05/02 | 333 |
| 2026/05/03 | 346 |
| 2026/05/04 | 344 |
| 2026/05/05 | 334 |
| 2026/05/06 | 327 |
| 2026/05/07 | 347 |
| 2026/05/08 | 347 |
| 2026/05/09 | 312 |
| 2026/05/10 | 327 |
| 2026/05/11 | 362 |
| 2026/05/12 | 391 |
| 2026/05/13 | 382 |
| 2026/05/14 | 375 |
| 2026/05/15 | 347 |
| 2026/05/16 | 387 |
| 2026/05/17 | 411 |
| 2026/05/18 | 411 |
| 2026/05/19 | 392 |
| 2026/05/20 | 413 |
| 2026/05/21 | 404 |
| 2026/05/22 | 422 |
| 2026/05/23 | 402 |
| 2026/05/24 | 400 |
| 2026/05/25 | 434 |
| 2026/05/26 | 440 |
| 2026/05/27 | 445 |
| 2026/05/28 | 429 |
| 2026/05/29 | 426 |
| 2026/05/30 | 424 |
| 2026/05/31 | 420 |
Copyright © Adthena. All rights reserved.
In May 2026, distinct advertisers on Google SERP began at 328, fluctuated, and peaked at 445. The month concluded with 420 advertisers, showcasing a dynamic landscape.
