Share of Clicks for top 10 UK Education & Training Online Universities/E-Learning brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| udemy.com | 13.93 |
| coursera.org | 12.07 |
| quizlet.com | 11.46 |
| readingeggs.co.uk | 10.71 |
| open.ac.uk | 7.23 |
| arden.ac.uk | 3.82 |
| skillshare.com | 2.64 |
| edx.org | 2.17 |
| openstudycollege.com | 1.88 |
| icslearn.co.uk | 1.63 |
| others | 32.46 |
- udemy.com - 13.93%
- coursera.org - 12.07%
- quizlet.com - 11.46%
- readingeggs.co.uk - 10.71%
- open.ac.uk - 7.23%
- arden.ac.uk - 3.82%
- skillshare.com - 2.64%
- edx.org - 2.17%
- openstudycollege.com - 1.88%
- icslearn.co.uk - 1.63%
- others - 32.46%
Copyright © Adthena. All rights reserved.
In the education sector’s PPC landscape, Udemy leads with 13.93% click share, followed by Coursera at 12.07%. Others collectively hold 32.46%, highlighting diverse competition.
Share of Spend for the top 10 UK Education & Training Online Universities/E-Learning brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | coursera.org | arden.ac.uk | icslearn.co.uk | open.ac.uk | e-careers.com | openstudycollege.com | getsmarter.com | mytutor.co.uk | readingeggs.co.uk | avadolearning.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 11.61% | 3.5% | 6.07% | 6.73% | 3.23% | 1.91% | 4.1% | 2.28% | 2.65% | 2.48% |
| 2026/01/02 | 9.77% | 3.89% | 4.92% | 9.82% | 3.34% | 3.05% | 3.78% | 2.28% | 1.57% | 2.9% |
| 2026/01/03 | 8.74% | 3.91% | 4.64% | 7.78% | 2.8% | 2.45% | 5.24% | 2.25% | 2.23% | 2.72% |
| 2026/01/04 | 9% | 4.89% | 5.81% | 7.57% | 2.94% | 1.99% | 4.18% | 2.17% | 0.86% | 3.03% |
| 2026/01/05 | 7.71% | 4.59% | 6.19% | 6.35% | 3.97% | 2.31% | 4.73% | 2.51% | 1.55% | 2.4% |
| 2026/01/06 | 7.34% | 4.48% | 5.57% | 8.91% | 4.04% | 2.18% | 2.45% | 2.25% | 2.23% | 3.15% |
| 2026/01/07 | 12.22% | 5.01% | 5.35% | 6.88% | 1.96% | 2.2% | 1.66% | 2.12% | 2.57% | 0.7% |
| 2026/01/08 | 6.84% | 7.04% | 5.45% | 5.03% | 4.28% | 2.3% | 3.64% | 2.32% | 1.92% | 3.03% |
| 2026/01/09 | 8.02% | 6.4% | 6.05% | 3.56% | 3.8% | 2.38% | 3.97% | 2.02% | 1.84% | 3.56% |
| 2026/01/10 | 9.57% | 6.43% | 6.4% | 8.07% | 3.3% | 2.67% | 3.92% | 2.07% | 2.52% | 3.93% |
| 2026/01/11 | 11% | 7.13% | 5.66% | 4.37% | 3.73% | 2.58% | 4.97% | 1.99% | 1.09% | 2.99% |
| 2026/01/12 | 10.3% | 5.61% | 4.92% | 5.15% | 3.1% | 2.33% | 4.32% | 2.18% | 1.29% | 2.87% |
| 2026/01/13 | 7.27% | 6.96% | 5.52% | 7.02% | 2.85% | 2.26% | 3.24% | 2.15% | 2.23% | 3.49% |
| 2026/01/14 | 6.88% | 6.77% | 5.59% | 4.01% | 3.29% | 2.78% | 4.35% | 2.21% | 3.71% | 3.53% |
| 2026/01/15 | 5.91% | 6.41% | 5.15% | 8.5% | 3.06% | 2.72% | 3.73% | 2.42% | 2.8% | 3.08% |
| 2026/01/16 | 7.98% | 6.37% | 6.02% | 3.55% | 3.8% | 2.37% | 3.95% | 2.01% | 1.83% | 3.57% |
| 2026/01/17 | 7.79% | 5.08% | 6.69% | 8.02% | 3.56% | 1.92% | 3.7% | 1.95% | 1.97% | 3.03% |
| 2026/01/18 | 8.68% | 6.96% | 6.43% | 3.44% | 3.27% | 2.22% | 3.63% | 2.06% | 2.69% | 3.5% |
| 2026/01/19 | 7.73% | 7.08% | 5.63% | 5.39% | 2.6% | 2.53% | 3.35% | 2.1% | 1.46% | 3.54% |
| 2026/01/20 | 6.76% | 6.38% | 5.67% | 6.52% | 2.52% | 2.99% | 3.79% | 2.22% | 2.01% | 2.95% |
| 2026/01/21 | 6.81% | 8.95% | 4.69% | 6.61% | 3.33% | 2.44% | 2.91% | 2.19% | 2.28% | 2.66% |
| 2026/01/22 | 8.46% | 8.51% | 5% | 6.94% | 2.82% | 2.92% | 2.49% | 2.76% | 3.39% | 2.58% |
| 2026/01/23 | 9.4% | 8.53% | 5.33% | 5% | 2.44% | 2.53% | 2.35% | 2.66% | 4.1% | 2.98% |
| 2026/01/24 | 8.62% | 8.9% | 5.61% | 7.66% | 3.25% | 2.47% | 2.68% | 2.35% | 3.43% | 2.44% |
| 2026/01/25 | 8.87% | 9.12% | 5.42% | 5.17% | 3.83% | 2.98% | 2.39% | 2.26% | 2.63% | 2.39% |
| 2026/01/26 | 9.19% | 7.22% | 3.93% | 7.85% | 2.93% | 3.32% | 1.99% | 2.05% | 2.12% | 2.19% |
| 2026/01/27 | 8.7% | 8.96% | 4.45% | 6.07% | 3.04% | 2.72% | 1.81% | 2.09% | 3.43% | 1.74% |
| 2026/01/28 | 9.14% | 10.17% | 6.27% | 6.87% | 3.47% | 2.69% | 2.19% | 2.28% | 2.78% | 1.95% |
| 2026/01/29 | 10.13% | 8.13% | 6.7% | 5.84% | 3.32% | 2.55% | 2.34% | 2.41% | 1.35% | 1.84% |
| 2026/01/30 | 8.49% | 9.94% | 7.78% | 9.17% | 3.23% | 2.57% | 2.42% | 1.8% | 0.86% | 2.31% |
| 2026/01/31 | 11.62% | 9.53% | 7.23% | 5.75% | 3.74% | 2.61% | 2.45% | 2.04% | 1.69% | 1.62% |
- coursera.org
- arden.ac.uk
- icslearn.co.uk
- open.ac.uk
- e-careers.com
- openstudycollege.com
- getsmarter.com
- mytutor.co.uk
- readingeggs.co.uk
- avadolearning.com
Copyright © Adthena. All rights reserved.
Coursera.org led January with fluctuating spend, peaking at 12.22% on the 7th and closing strong at 11.62%. Arden.ac.uk saw a steady rise, ending at 9.53%. Icslearn.co.uk and open.ac.uk showed varied trends, while e-careers.com and openstudycollege.com maintained lower shares. Readingeggs.co.uk and avadolearning.com had minimal impact.
Competitor Count for UK Education & Training Online Universities/E-Learning
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 357 |
| 2026/01/02 | 373 |
| 2026/01/03 | 374 |
| 2026/01/04 | 371 |
| 2026/01/05 | 386 |
| 2026/01/06 | 391 |
| 2026/01/07 | 376 |
| 2026/01/08 | 372 |
| 2026/01/09 | 365 |
| 2026/01/10 | 350 |
| 2026/01/11 | 363 |
| 2026/01/12 | 366 |
| 2026/01/13 | 369 |
| 2026/01/14 | 357 |
| 2026/01/15 | 366 |
| 2026/01/16 | 365 |
| 2026/01/17 | 370 |
| 2026/01/18 | 375 |
| 2026/01/19 | 370 |
| 2026/01/20 | 373 |
| 2026/01/21 | 345 |
| 2026/01/22 | 363 |
| 2026/01/23 | 351 |
| 2026/01/24 | 340 |
| 2026/01/25 | 368 |
| 2026/01/26 | 417 |
| 2026/01/27 | 386 |
| 2026/01/28 | 370 |
| 2026/01/29 | 366 |
| 2026/01/30 | 358 |
| 2026/01/31 | 352 |
Copyright © Adthena. All rights reserved.
January saw a dynamic shift in distinct advertisers, starting at 357 and peaking at 417 on the 26th. The month concluded with a slight decline, ending at 352.
