Share of Clicks for top 10 UK Education & Training Online Universities/E-Learning brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| arden.ac.uk | 8.29 |
| coursera.org | 7.58 |
| open.ac.uk | 4.45 |
| udemy.com | 4.44 |
| openstudycollege.com | 4.05 |
| getsmarter.com | 3.15 |
| learndirect.com | 3.05 |
| icslearn.co.uk | 3.04 |
| mytutor.co.uk | 2.96 |
| coursesonline.co.uk | 2.4 |
| others | 56.59 |
- arden.ac.uk - 8.29%
- coursera.org - 7.58%
- open.ac.uk - 4.45%
- udemy.com - 4.44%
- openstudycollege.com - 4.05%
- getsmarter.com - 3.15%
- learndirect.com - 3.05%
- icslearn.co.uk - 3.04%
- mytutor.co.uk - 2.96%
- coursesonline.co.uk - 2.4%
- others - 56.59%
Copyright © Adthena. All rights reserved.
In the education sector’s PPC landscape, ‘others’ dominate with 56.59% click share, while Arden University leads individual advertisers at 8.29%.
Share of Spend for the top 10 UK Education & Training Online Universities/E-Learning brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | coursera.org | arden.ac.uk | icslearn.co.uk | learndirect.com | udemy.com | openstudycollege.com | open.ac.uk | getsmarter.com | mytutor.co.uk | coursesonline.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 6.77% | 11.18% | 9.28% | 2.89% | 3.81% | 3.45% | 3.7% | 1.56% | 2.68% | 1.85% |
| 2025/10/02 | 6.59% | 7.75% | 9.06% | 3.41% | 3.31% | 2.8% | 6.86% | 2.47% | 2.6% | 1.72% |
| 2025/10/03 | 5.86% | 9.92% | 8.07% | 3.03% | 3.63% | 4.52% | 3.79% | 2.63% | 2.56% | 1.84% |
| 2025/10/04 | 4.61% | 8.5% | 9.75% | 2.69% | 3.28% | 3.25% | 3.26% | 2.31% | 2.48% | 2.38% |
| 2025/10/05 | 5.46% | 10.24% | 8.75% | 2.32% | 4.42% | 4.46% | 3.03% | 2.29% | 2.33% | 2.48% |
| 2025/10/06 | 6.95% | 8.23% | 6.58% | 2.16% | 4.31% | 3.67% | 4.35% | 2.59% | 2.24% | 2.49% |
| 2025/10/07 | 6.86% | 10.11% | 6.17% | 2.79% | 3.35% | 3.35% | 5.67% | 3.75% | 2.39% | 2.17% |
| 2025/10/08 | 7.28% | 9.83% | 6.56% | 2.48% | 3.52% | 2.81% | 2.7% | 4.15% | 2.42% | 2.22% |
| 2025/10/09 | 5.43% | 9.23% | 6.02% | 2.66% | 2.71% | 2.96% | 2.6% | 5.59% | 2.47% | 2% |
| 2025/10/10 | 5.46% | 9.65% | 6.31% | 3.91% | 4.19% | 3.36% | 2.94% | 4.91% | 2.46% | 2.2% |
| 2025/10/11 | 5.96% | 5.66% | 7.39% | 2.58% | 4.19% | 4.17% | 4.56% | 5.64% | 2.45% | 2.36% |
| 2025/10/12 | 6.89% | 5.91% | 6.13% | 2.29% | 4.29% | 4.08% | 2.52% | 5.41% | 2.72% | 2.51% |
| 2025/10/13 | 7.6% | 5.98% | 6.01% | 2.12% | 3.88% | 3.32% | 2.92% | 4.92% | 2.4% | 2.67% |
| 2025/10/14 | 5.93% | 5.86% | 6.45% | 2.87% | 3.27% | 3.16% | 4.94% | 3.39% | 2.59% | 2.37% |
| 2025/10/15 | 7.37% | 5.9% | 6.68% | 2.69% | 3.86% | 3.24% | 4.5% | 4.17% | 2.84% | 2.55% |
| 2025/10/16 | 6.02% | 4.02% | 6.63% | 3.26% | 3.48% | 3.73% | 4.74% | 3.7% | 2.94% | 2.2% |
| 2025/10/17 | 7.93% | 7.8% | 6.5% | 3.37% | 3.75% | 3.77% | 3.3% | 2.82% | 2.4% | 1.99% |
| 2025/10/18 | 7.08% | 6.19% | 6.5% | 2.61% | 3.23% | 4.91% | 7.36% | 4.89% | 2.53% | 2.33% |
| 2025/10/19 | 6.93% | 5.36% | 5.76% | 2.61% | 3.43% | 3.79% | 3.59% | 4.4% | 2.68% | 2.92% |
| 2025/10/20 | 7.34% | 7.69% | 5.88% | 2.87% | 3.37% | 3.29% | 4.55% | 3.24% | 2.89% | 2.44% |
| 2025/10/21 | 5.64% | 10.29% | 6.22% | 3.01% | 3.4% | 3.75% | 3.51% | 2.33% | 2.6% | 1.72% |
| 2025/10/22 | 7.66% | 9.99% | 7.02% | 2.39% | 2.46% | 3.57% | 3.47% | 3.72% | 2.79% | 1.97% |
| 2025/10/23 | 6.8% | 8.92% | 6.62% | 3% | 2.57% | 4.14% | 4.15% | 3.22% | 2.48% | 1.24% |
| 2025/10/24 | 5.72% | 11.91% | 6.2% | 3.07% | 2.44% | 3.82% | 4.13% | 2.25% | 2.62% | 0.1% |
| 2025/10/25 | 7.45% | 7.38% | 7.89% | 2.5% | 2.11% | 3.98% | 4.85% | 3.85% | 3.01% | 2.57% |
| 2025/10/26 | 7.83% | 6.24% | 7.22% | 1.83% | 2.97% | 3.27% | 4.02% | 4.42% | 2.32% | 2.32% |
| 2025/10/27 | 8.66% | 9.13% | 6.54% | 2.19% | 2.93% | 4.45% | 4.35% | 3.08% | 2.61% | 2.39% |
| 2025/10/28 | 7.62% | 7.1% | 7.08% | 2.49% | 1.98% | 3.3% | 3.94% | 4.49% | 2.61% | 2.38% |
| 2025/10/29 | 7.93% | 8.97% | 5.84% | 2.51% | 2.85% | 2.79% | 6.66% | 2.36% | 2.16% | 2.24% |
| 2025/10/30 | 6.1% | 8.05% | 6.62% | 2.74% | 3.26% | 2.76% | 3.76% | 2.6% | 2.34% | 1.65% |
| 2025/10/31 | 8.44% | 8.28% | 6.88% | 3.81% | 3.39% | 3.19% | 2.98% | 2.12% | 1.81% | 1.65% |
- coursera.org
- arden.ac.uk
- icslearn.co.uk
- learndirect.com
- udemy.com
- openstudycollege.com
- open.ac.uk
- getsmarter.com
- mytutor.co.uk
- coursesonline.co.uk
Copyright © Adthena. All rights reserved.
In October 2025, Coursera’s PPC spend fluctuated, peaking at 8.66 on the 27th. Arden’s spend was volatile, with a high of 11.91 on the 24th. ICS Learn maintained steady spend, while Learndirect saw a slight increase. Udemy’s spend was consistent, and Open Study College experienced a peak on the 18th. Open.ac.uk’s spend was stable, with a notable peak on the 18th. GetSmarter’s spend peaked mid-month, while MyTutor and CoursesOnline had minimal fluctuations. The month concluded with Coursera leading in spend.
Competitor Count for UK Education & Training Online Universities/E-Learning
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 430 |
| 2025/10/02 | 442 |
| 2025/10/03 | 452 |
| 2025/10/04 | 447 |
| 2025/10/05 | 449 |
| 2025/10/06 | 459 |
| 2025/10/07 | 452 |
| 2025/10/08 | 452 |
| 2025/10/09 | 455 |
| 2025/10/10 | 446 |
| 2025/10/11 | 445 |
| 2025/10/12 | 455 |
| 2025/10/13 | 436 |
| 2025/10/14 | 438 |
| 2025/10/15 | 441 |
| 2025/10/16 | 461 |
| 2025/10/17 | 445 |
| 2025/10/18 | 450 |
| 2025/10/19 | 442 |
| 2025/10/20 | 451 |
| 2025/10/21 | 458 |
| 2025/10/22 | 432 |
| 2025/10/23 | 425 |
| 2025/10/24 | 437 |
| 2025/10/25 | 424 |
| 2025/10/26 | 418 |
| 2025/10/27 | 435 |
| 2025/10/28 | 429 |
| 2025/10/29 | 430 |
| 2025/10/30 | 421 |
| 2025/10/31 | 415 |
Copyright © Adthena. All rights reserved.
October began with 430 advertisers, peaking at 461 mid-month. A decline followed, ending with 415.
