Share of Clicks for top 10 UK Education & Training Online Universities/E-Learning brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| quizlet.com | 18.55 |
| udemy.com | 12.87 |
| readingeggs.co.uk | 11.8 |
| coursera.org | 6.95 |
| open.ac.uk | 4.54 |
| superprof.co.uk | 3.83 |
| arden.ac.uk | 2.62 |
| education.gov.uk | 2.61 |
| skillshare.com | 2.28 |
| alison.com | 1.92 |
| others | 32.03 |
- quizlet.com - 18.55%
- udemy.com - 12.87%
- readingeggs.co.uk - 11.8%
- coursera.org - 6.95%
- open.ac.uk - 4.54%
- superprof.co.uk - 3.83%
- arden.ac.uk - 2.62%
- education.gov.uk - 2.61%
- skillshare.com - 2.28%
- alison.com - 1.92%
- others - 32.03%
Copyright © Adthena. All rights reserved.
In the education sector’s PPC landscape, Quizlet leads with 18.55% click share, followed by Udemy at 12.87%. ‘Others’ collectively hold a significant 32.03%.
Share of Spend for the top 10 UK Education & Training Online Universities/E-Learning brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | icslearn.co.uk | coursera.org | arden.ac.uk | udemy.com | openstudycollege.com | digitalmarketinginstitute.com | e-careers.com | essex.ac.uk | open.ac.uk | readingeggs.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 4.69% | 1.56% | 3.69% | 4.21% | 1.84% | 2.4% | 3.6% | 3.61% | 6.62% | 4.49% |
| 2026/04/02 | 3.41% | 1.98% | 4.73% | 2.85% | 2.23% | 2.25% | 2.87% | 3.97% | 11.75% | 3.1% |
| 2026/04/03 | 3.83% | 2.05% | 5.71% | 3.89% | 2.41% | 1.97% | 3.47% | 5.23% | 5.08% | 2.85% |
| 2026/04/04 | 3.71% | 2.85% | 5.87% | 3.25% | 2.84% | 2.5% | 4.61% | 5.27% | 6.17% | 3.43% |
| 2026/04/05 | 4.07% | 2.08% | 6.66% | 3.46% | 2.81% | 2.49% | 4.27% | 4.02% | 6.4% | 3.24% |
| 2026/04/06 | 4.19% | 1.79% | 6.61% | 2.91% | 2.04% | 2.31% | 4.06% | 4.18% | 5.53% | 3.52% |
| 2026/04/07 | 4.24% | 5.1% | 5.22% | 2.13% | 2.36% | 2.53% | 3.54% | 2.91% | 6.55% | 3.4% |
| 2026/04/08 | 4.61% | 9.01% | 4.22% | 2.74% | 2.1% | 2.18% | 3.23% | 3.67% | 3.75% | 4.01% |
| 2026/04/09 | 5.02% | 7.72% | 4.27% | 2.7% | 2.33% | 2.6% | 3.54% | 3.04% | 8.2% | 3.43% |
| 2026/04/10 | 4.54% | 7.14% | 6.71% | 3.59% | 2.62% | 2.39% | 3.09% | 2.64% | 3.81% | 3.74% |
| 2026/04/11 | 4.12% | 8.68% | 5.76% | 2.8% | 2.76% | 2.92% | 4.91% | 3.62% | 4.23% | 3.42% |
| 2026/04/12 | 4.88% | 8.97% | 4.41% | 4.18% | 2.16% | 2.65% | 4.36% | 3.04% | 3.16% | 4.34% |
| 2026/04/13 | 4.82% | 5.59% | 5.1% | 3.81% | 1.87% | 2.54% | 3.6% | 2.74% | 4.9% | 3.02% |
| 2026/04/14 | 4.13% | 6.64% | 6.26% | 3.18% | 2.66% | 2.81% | 3.73% | 2.01% | 3.28% | 3.39% |
| 2026/04/15 | 4.89% | 5.49% | 6.2% | 3.14% | 2.89% | 2.9% | 3.45% | 2.24% | 4% | 3.26% |
| 2026/04/16 | 4.2% | 7.58% | 6.42% | 3.34% | 2.22% | 2.18% | 3.3% | 2.55% | 4.15% | 2.03% |
| 2026/04/17 | 4.46% | 6.59% | 6.5% | 3.51% | 2.99% | 1.87% | 2.78% | 2.14% | 4.51% | 2.03% |
| 2026/04/18 | 5.16% | 8.05% | 7.1% | 3.37% | 3.05% | 1.89% | 4.68% | 2.3% | 4.36% | 1.77% |
| 2026/04/19 | 5.61% | 7.79% | 7.18% | 2.46% | 4.2% | 2.13% | 3.69% | 2.26% | 4.06% | 0.91% |
| 2026/04/20 | 5.98% | 5.4% | 6.2% | 2.25% | 3.26% | 2.47% | 2.3% | 1.48% | 4.2% | 1.38% |
| 2026/04/21 | 6.86% | 7.02% | 6.32% | 3.16% | 2.58% | 2.69% | 2.72% | 2.33% | 4.96% | 2.11% |
| 2026/04/22 | 7.43% | 7.08% | 5.29% | 2.97% | 2.81% | 2.77% | 3.26% | 1.96% | 4.71% | 0.7% |
| 2026/04/23 | 7.1% | 7.01% | 7.38% | 2.83% | 2.58% | 2.91% | 2.7% | 2.27% | 5.45% | 0.66% |
| 2026/04/24 | 6.16% | 8.63% | 5.18% | 3.06% | 2.82% | 2.58% | 2.67% | 2.4% | 5.16% | 1.25% |
| 2026/04/25 | 6.87% | 7.72% | 4.74% | 3.65% | 2.98% | 2.18% | 4.09% | 2.32% | 4.36% | 1.27% |
| 2026/04/26 | 6.81% | 7.68% | 4.16% | 2.71% | 3.63% | 2.49% | 2.83% | 2.79% | 4.27% | 1.78% |
| 2026/04/27 | 8.42% | 5.51% | 4.19% | 3.46% | 3.48% | 2.26% | 2.47% | 1.58% | 4.36% | 0.67% |
| 2026/04/28 | 8.73% | 7.43% | 4.81% | 3.86% | 3.12% | 2.62% | 2.52% | 2.17% | 4.65% | 0.32% |
| 2026/04/29 | 8.87% | 7.68% | 5.38% | 2.58% | 2.66% | 2.71% | 3.17% | 2.25% | 5.26% | 1.01% |
| 2026/04/30 | 7.76% | 7.45% | 6.07% | 4.07% | 3.33% | 2.21% | 2.01% | 1.84% | 1.67% | 1.61% |
- icslearn.co.uk
- coursera.org
- arden.ac.uk
- udemy.com
- openstudycollege.com
- digitalmarketinginstitute.com
- e-careers.com
- essex.ac.uk
- open.ac.uk
- readingeggs.co.uk
Copyright © Adthena. All rights reserved.
In April 2026, ICS Learn’s PPC spend share rose steadily, peaking at 8.87% before closing at 7.76%. Coursera saw fluctuations, peaking at 9.01% early, then stabilizing around 7.45%. Arden University experienced a mid-month peak at 7.38%, ending at 6.07%. Udemy’s share fluctuated, peaking at 4.21% and closing at 4.07%. Open Study College’s share peaked at 4.2% mid-month, ending at 3.33%. Digital Marketing Institute’s share remained stable, peaking at 2.92%. E-Careers saw a peak at 4.91%, closing at 2.01%. Essex University’s share peaked early at 5.27%, ending at 1.84%. Open University’s share peaked at 11.75%, closing at 1.67%. Reading Eggs’ share declined throughout, ending at 1.61%.
Competitor Count for UK Education & Training Online Universities/E-Learning
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 337 |
| 2026/04/02 | 344 |
| 2026/04/03 | 344 |
| 2026/04/04 | 351 |
| 2026/04/05 | 346 |
| 2026/04/06 | 347 |
| 2026/04/07 | 347 |
| 2026/04/08 | 356 |
| 2026/04/09 | 336 |
| 2026/04/10 | 341 |
| 2026/04/11 | 319 |
| 2026/04/12 | 328 |
| 2026/04/13 | 340 |
| 2026/04/14 | 343 |
| 2026/04/15 | 354 |
| 2026/04/16 | 354 |
| 2026/04/17 | 341 |
| 2026/04/18 | 341 |
| 2026/04/19 | 331 |
| 2026/04/20 | 349 |
| 2026/04/21 | 343 |
| 2026/04/22 | 345 |
| 2026/04/23 | 342 |
| 2026/04/24 | 339 |
| 2026/04/25 | 342 |
| 2026/04/26 | 338 |
| 2026/04/27 | 368 |
| 2026/04/28 | 345 |
| 2026/04/29 | 351 |
| 2026/04/30 | 340 |
Copyright © Adthena. All rights reserved.
April saw fluctuating advertiser numbers, peaking at 368 on April 27. The month concluded with 340 advertisers, reflecting dynamic competition.
