Share of Clicks for top 10 UK Education & Training Online Universities/E-Learning brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| open.ac.uk | 31.42 |
| udemy.com | 12.17 |
| coursera.org | 10.65 |
| quizlet.com | 7.17 |
| arden.ac.uk | 5.64 |
| education.gov.uk | 2.91 |
| icslearn.co.uk | 2.58 |
| readingeggs.co.uk | 2.48 |
| superprof.co.uk | 2.23 |
| openstudycollege.com | 1.88 |
| others | 20.87 |
- open.ac.uk - 31.42%
- udemy.com - 12.17%
- coursera.org - 10.65%
- quizlet.com - 7.17%
- arden.ac.uk - 5.64%
- education.gov.uk - 2.91%
- icslearn.co.uk - 2.58%
- readingeggs.co.uk - 2.48%
- superprof.co.uk - 2.23%
- openstudycollege.com - 1.88%
- others - 20.87%
Copyright © Adthena. All rights reserved.
In the education sector’s PPC landscape, Open University’s 31.42% click share dominates, followed by Udemy at 12.17%. Others collectively hold 20.87%, showcasing diverse competition.
Share of Spend for the top 10 UK Education & Training Online Universities/E-Learning brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | arden.ac.uk | open.ac.uk | icslearn.co.uk | coursera.org | learndirect.com | openstudycollege.com | udemy.com | superprof.co.uk | education.gov.uk | hdruklearn.org |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 10.69% | 39.92% | 3.4% | 5.39% | 1.16% | 1.76% | 2.58% | 2.47% | 2.45% | 0.07% |
| 2026/09/02 | 11.86% | 31.89% | 4.41% | 7.93% | 1.42% | 1.68% | 2.66% | 1.97% | 2.91% | 0.53% |
| 2026/09/03 | 11.99% | 32.33% | 4.53% | 9.6% | 1.4% | 1.86% | 1.89% | 2.19% | 2.77% | 0.4% |
| 2026/09/04 | 11.83% | 33.63% | 4.89% | 8.56% | 0.98% | 2.01% | 2.49% | 1.76% | 2.66% | 0.23% |
| 2026/09/05 | 10.8% | 27.86% | 5.29% | 8.87% | 0.84% | 4.52% | 2.61% | 1.36% | 2.98% | 0.28% |
| 2026/09/06 | 10.75% | 31.93% | 4.48% | 8.09% | 0.99% | 4.03% | 2.06% | 1.57% | 2.7% | 0.37% |
| 2026/09/07 | 11.59% | 21.81% | 6.33% | 8.52% | 1.81% | 2.8% | 2.51% | 1.39% | 3.24% | 1.07% |
| 2026/09/08 | 13.61% | 33.27% | 5.17% | 7.92% | 1.6% | 1.88% | 2.23% | 1.29% | 1.68% | 0.77% |
| 2026/09/09 | 10.97% | 36.37% | 4.52% | 6.44% | 1.34% | 2.76% | 2.02% | 2.13% | 2.5% | 1.04% |
| 2026/09/10 | 11.36% | 31.02% | 4.44% | 8.81% | 2.54% | 4.13% | 1.93% | 2.31% | 2.57% | 2.15% |
| 2026/09/11 | 7.16% | 28.62% | 4.92% | 11.56% | 3.03% | 3.04% | 2.1% | 2.56% | 2.69% | 1.68% |
| 2026/09/12 | 5.72% | 34.67% | 4.14% | 14.81% | 1.32% | 1.29% | 2.04% | 2.56% | 2.9% | 2.97% |
| 2026/09/13 | 7.53% | 30.28% | 5.11% | 14.57% | 2.51% | 2.17% | 2.14% | 2.43% | 2.63% | 2.85% |
| 2026/09/14 | 7.94% | 31.46% | 4.45% | 13.64% | 1.21% | 1.65% | 1.24% | 1.99% | 2.64% | 2.34% |
| 2026/09/15 | 6.19% | 37.06% | 5.49% | 7.64% | 1.92% | 2.08% | 2.29% | 2.16% | 2.02% | 1.76% |
| 2026/09/16 | 14.06% | 30.23% | 5.84% | 7.65% | 1.93% | 4.19% | 1.65% | 1.13% | 1.64% | 0.76% |
| 2026/09/17 | 15.1% | 26.29% | 7.33% | 6.64% | 2.41% | 3.4% | 1.65% | 1.58% | 1.74% | 1.06% |
| 2026/09/18 | 15.54% | 23.1% | 8.08% | 7.85% | 2.55% | 3.79% | 1.35% | 1.84% | 1.68% | 1.13% |
| 2026/09/19 | 14.84% | 25.92% | 8.35% | 8.63% | 1.52% | 4.71% | 1.5% | 1.4% | 1.74% | 1.08% |
| 2026/09/20 | 13.49% | 30.46% | 7.18% | 6.87% | 0.97% | 3.25% | 1.51% | 1.48% | 1.9% | 1.55% |
| 2026/09/21 | 17.5% | 30.96% | 7.42% | 5.57% | 2.08% | 2.17% | 1.52% | 1.03% | 1.64% | 1.04% |
| 2026/09/22 | 16.15% | 27.78% | 7.09% | 6.32% | 2.02% | 3.91% | 2.17% | 1.82% | 1.76% | 0.89% |
| 2026/09/23 | 20.52% | 25.46% | 7.78% | 6.03% | 2.06% | 2.35% | 1.31% | 1.92% | 1.46% | 0.43% |
| 2026/09/24 | 16.27% | 26.42% | 7.19% | 6.43% | 2.09% | 2.25% | 2.04% | 1.76% | 1.58% | 1.08% |
| 2026/09/25 | 17.78% | 22.72% | 7.19% | 6.6% | 2.27% | 3.9% | 1.95% | 2.18% | 1.5% | 1.31% |
| 2026/09/26 | 15.95% | 28.16% | 7.01% | 6.7% | 1.61% | 3.4% | 1.96% | 2.17% | 1.35% | 0.85% |
| 2026/09/27 | 22.33% | 1.14% | 10.12% | 8.84% | 1.59% | 3.49% | 2.86% | 1.55% | 1.52% | 2.71% |
| 2026/09/28 | 22.49% | 10.83% | 7.91% | 5.68% | 3.03% | 5.16% | 2.32% | 2.05% | 1.31% | 1.21% |
| 2026/09/29 | 17% | 29.05% | 5.95% | 6.07% | 2.64% | 2.06% | 1.81% | 1.16% | 1.51% | 1.06% |
| 2026/09/30 | 21.6% | 12.07% | 7.38% | 6.33% | 4.37% | 3.31% | 2.04% | 1.79% | 1.31% | 1.08% |
- arden.ac.uk
- open.ac.uk
- icslearn.co.uk
- coursera.org
- learndirect.com
- openstudycollege.com
- udemy.com
- superprof.co.uk
- education.gov.uk
- hdruklearn.org
Copyright © Adthena. All rights reserved.
In September 2026, arden.ac.uk’s PPC spend fluctuated, peaking at 22.49% on the 28th. open.ac.uk saw a dramatic drop to 1.14% on the 27th. icslearn.co.uk maintained steady growth, while coursera.org peaked mid-month. The month concluded with arden.ac.uk leading at 21.6%.
Competitor Count for UK Education & Training Online Universities/E-Learning
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 339 |
| 2026/09/02 | 343 |
| 2026/09/03 | 331 |
| 2026/09/04 | 338 |
| 2026/09/05 | 345 |
| 2026/09/06 | 355 |
| 2026/09/07 | 370 |
| 2026/09/08 | 373 |
| 2026/09/09 | 337 |
| 2026/09/10 | 353 |
| 2026/09/11 | 351 |
| 2026/09/12 | 343 |
| 2026/09/13 | 330 |
| 2026/09/14 | 317 |
| 2026/09/15 | 317 |
| 2026/09/16 | 338 |
| 2026/09/17 | 336 |
| 2026/09/18 | 336 |
| 2026/09/19 | 335 |
| 2026/09/20 | 332 |
| 2026/09/21 | 349 |
| 2026/09/22 | 345 |
| 2026/09/23 | 334 |
| 2026/09/24 | 343 |
| 2026/09/25 | 349 |
| 2026/09/26 | 344 |
| 2026/09/27 | 332 |
| 2026/09/28 | 340 |
| 2026/09/29 | 341 |
| 2026/09/30 | 334 |
Copyright © Adthena. All rights reserved.
September saw fluctuating advertiser numbers, peaking at 373 on the 8th, before stabilizing at 334 by month’s end.
