Why is the AUS Education & Training Ed Tech March 2026 Report useful and how should I use it?

Why is the AUS Education & Training Ed Tech March 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Education & Training Ed Tech March 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Education & Training Ed Tech March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Education & Training Ed Tech March 2026 Report?

The AUS Education & Training Ed Tech March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Ed Tech March 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Education & Training Ed Tech March 2026 Report for?

The AUS Education & Training Ed Tech March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Education & Training Ed Tech - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Ed Tech category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Ed Tech AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	27.3966984518
	72.6033015482

27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	11
	89

11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	1%
Navigational	4%
Seasonal	0%
Local	0%
Problem Solving	3%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Ed Tech brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
ixl.com	86.04
scitech.org.au	5.76
pascalpress.com.au	0.95
forbes.com	0.86
rmit.edu.au	0.47
aim.com.au	0.46
getsmarter.com	0.46
grow.google	0.44
twinkl.com.au	0.36
coursiv.io	0.36
others	3.84

ixl.com - 86.04%
scitech.org.au - 5.76%
pascalpress.com.au - 0.95%
forbes.com - 0.86%
rmit.edu.au - 0.47%
aim.com.au - 0.46%
getsmarter.com - 0.46%
grow.google - 0.44%
twinkl.com.au - 0.36%
coursiv.io - 0.36%
others - 3.84%

In the education PPC landscape, ixl.com dominates with 86.04% click share, overshadowing others like scitech.org.au at 5.76%. Meanwhile, ‘others’ collectively hold 3.84%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Ed Tech brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	ixl.com	aim.com.au	forbes.com	coursiv.io	scitech.org.au	rmit.edu.au	getsmarter.com	torrens.edu.au	grow.google	mit.edu
2026/03/01	10.53%	0.47%	13.66%	5.92%	2.78%	8.73%	2.26%	12.2%	8.1%	0.36%
2026/03/02	14.87%	0%	11.59%	7.22%	6%	8.81%	6.22%	2.89%	8.6%	0.09%
2026/03/03	16.95%	0.19%	15.06%	7.19%	5.08%	11.69%	1.92%	2.3%	6.84%	3.86%
2026/03/04	16.4%	3.61%	13.64%	8.26%	7.51%	9.42%	1.29%	2.01%	7.28%	2.47%
2026/03/05	13.34%	5.94%	13.52%	8.23%	0.09%	10.9%	4.62%	2.81%	5.79%	3.15%
2026/03/06	18.99%	1.26%	11.58%	5.89%	0.07%	12.24%	3.31%	1.15%	5.06%	1.06%
2026/03/07	14.39%	3.97%	9.64%	5.63%	3.87%	5.2%	6.11%	0.86%	5.77%	3.49%
2026/03/08	14%	1.67%	13.27%	7.56%	5.92%	4.34%	1.92%	2.3%	9.2%	3.23%
2026/03/09	11.97%	1.53%	14.96%	7.42%	2.64%	5.27%	3.77%	2.49%	6.85%	3.23%
2026/03/10	13.73%	1.27%	15.01%	5.82%	2.23%	9.87%	7.14%	2.82%	6.41%	3.96%
2026/03/11	16%	6.34%	14.06%	7.33%	0%	10.7%	2.38%	3.53%	3.88%	3.18%
2026/03/12	16.93%	5.57%	8.34%	6.04%	0%	10%	7.41%	1.56%	4.46%	0.72%
2026/03/13	11.65%	4.22%	10.11%	5.9%	0.04%	8.47%	5.59%	0.73%	4.71%	3.8%
2026/03/14	14.79%	4.15%	9.41%	6.34%	5.2%	4.89%	5.66%	3.1%	9.39%	4.07%
2026/03/15	13.83%	5.41%	7.78%	4.29%	4.16%	2.26%	1.82%	4.16%	7.73%	6.21%
2026/03/16	16.24%	1.86%	13.48%	6.39%	3.06%	0.87%	4%	2.71%	5.59%	4.91%
2026/03/17	15.88%	7.23%	14.45%	2.82%	1.77%	4.51%	2.72%	1.2%	5.7%	5.01%
2026/03/18	3.38%	10.74%	17.07%	2.82%	2.18%	0.62%	9.68%	2.33%	7.95%	0.78%
2026/03/19	21.13%	10.91%	14.41%	6.77%	0%	1.35%	5.22%	2.52%	3.48%	1.09%
2026/03/20	18.67%	7.95%	10.25%	3.7%	0.11%	0.61%	5.94%	5%	6.65%	0.85%
2026/03/21	18.41%	6.42%	12.58%	3.04%	4.1%	1.2%	9.44%	5.85%	3.17%	5.55%
2026/03/22	15.6%	10.87%	6.89%	2.23%	2.79%	3.76%	7.5%	7.22%	6.89%	4.48%
2026/03/23	18.92%	11.74%	10.44%	3.14%	1.66%	4.07%	8.04%	3.66%	3.26%	3.41%
2026/03/24	19.18%	11.72%	13.43%	4.4%	1.75%	2.81%	4.74%	4.04%	3.19%	2.7%
2026/03/25	14.63%	12.59%	14.41%	3.46%	0.68%	2.73%	5.04%	4.47%	2.75%	0.53%
2026/03/26	21.52%	14.2%	7.68%	3.48%	0%	5.71%	8.26%	4.52%	2.1%	1.03%
2026/03/27	25.78%	14.26%	6.85%	4.29%	0%	0.06%	9.6%	2.29%	0.86%	0.24%
2026/03/28	15.29%	14.16%	12.56%	3.61%	0.06%	2.82%	13.31%	3.62%	2.04%	0.19%
2026/03/29	15.66%	11.36%	14.64%	5.62%	4.01%	1.82%	8.96%	2.85%	5.89%	1.33%
2026/03/30	16.55%	13.85%	14.54%	5.72%	2.58%	4.19%	8.4%	1.73%	4.66%	1.74%
2026/03/31	19.29%	14.38%	9.89%	8.57%	3.41%	3.02%	2.01%	1.62%	1.18%	0.49%

ixl.com
aim.com.au
forbes.com
coursiv.io
scitech.org.au
rmit.edu.au
getsmarter.com
torrens.edu.au
grow.google
mit.edu

In March 2026, ixl.com led with fluctuating spend, peaking at 25.78. aim.com.au steadily increased, ending at 14.38. forbes.com showed volatility, closing at 9.89. Overall, dynamic shifts marked the month.

Market Exposure

Competitor Count for AUS Education & Training Ed Tech

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/03/01	69
2026/03/02	75
2026/03/03	73
2026/03/04	76
2026/03/05	73
2026/03/06	78
2026/03/07	78
2026/03/08	76
2026/03/09	82
2026/03/10	80
2026/03/11	79
2026/03/12	72
2026/03/13	76
2026/03/14	82
2026/03/15	82
2026/03/16	73
2026/03/17	75
2026/03/18	89
2026/03/19	69
2026/03/20	73
2026/03/21	72
2026/03/22	73
2026/03/23	81
2026/03/24	73
2026/03/25	74
2026/03/26	68
2026/03/27	67
2026/03/28	72
2026/03/29	71
2026/03/30	74
2026/03/31	62

March began with 69 advertisers, peaking at 89 mid-month. A decline followed, ending at 62.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Ed Tech

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
ixl.com	4.08%
aim.com.au	0.48%
getsmarter.com	0.24%
teaching.com.au	0.11%
torrens.edu.au	0.09%
pascalpress.com.au	-0.18%
grow.google	-0.24%
matrix.edu.au	-0.24%
rmit.edu.au	-0.45%
scitech.org.au	-2.95%

In the education sector, ixl.com surged with a 4.08% click share increase, while scitech.org.au faced a 2.95% decline.

Campaign Efficiency

AUS Education & Training Ed Tech Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	ixl.com	scitech.org.au	aim.com.au	forbes.com	coursiv.io	pascalpress.com.au	rmit.edu.au	getsmarter.com	grow.google	matrix.edu.au
2026/03/01	66.37%	5.51%	0.12%	3.93%	1.64%	1.08%	2.57%	0.73%	2.2%	0%
2026/03/02	55.69%	12.76%	0%	3.12%	1.92%	0.92%	2.61%	2.17%	2.85%	0%
2026/03/03	60.07%	12.46%	0.04%	4.1%	1.72%	1.23%	3.29%	0.65%	2.24%	0%
2026/03/04	57.26%	16.31%	0.99%	3.43%	2.23%	1.4%	2.64%	0.3%	2.44%	0%
2026/03/05	62.58%	0.15%	2.13%	4.54%	2.36%	1.91%	3.62%	2.04%	2.2%	0%
2026/03/06	61.81%	0.08%	0.23%	2.57%	1.02%	1.62%	2.75%	1.05%	1.38%	14.13%
2026/03/07	50.51%	8.15%	0.94%	2.48%	1.25%	0.69%	1.85%	2.03%	1.63%	12.98%
2026/03/08	52.24%	12.68%	0.44%	3.8%	1.85%	1.5%	1.53%	0.66%	3.09%	5.96%
2026/03/09	54.89%	8.84%	0.48%	4.91%	2.17%	1.27%	2.02%	1.77%	2.64%	0%
2026/03/10	58.47%	6.39%	0.38%	4.64%	1.8%	1.01%	3.61%	3.11%	1.82%	0%
2026/03/11	66.55%	0%	1.69%	4.12%	1.91%	1.28%	3.38%	0.83%	1.22%	0%
2026/03/12	59.75%	0%	1.2%	2.14%	1.25%	1.14%	3.12%	2.59%	1.3%	0%
2026/03/13	56.97%	0.07%	1.17%	2.95%	1.59%	2.41%	2.87%	2.45%	1.98%	0%
2026/03/14	56.29%	13.05%	1.05%	2.46%	1.73%	1.39%	1.57%	2.1%	2.93%	0%
2026/03/15	50.4%	9.4%	1.56%	1.78%	1%	1.74%	0.47%	0.45%	2.09%	0%
2026/03/16	62.63%	5.75%	0.44%	3.57%	1.65%	2.3%	0.24%	1.16%	1.88%	0%
2026/03/17	62.45%	3.94%	2.35%	4.16%	0.83%	2.72%	1.08%	0.94%	2.05%	0%
2026/03/18	23.07%	7.12%	4.25%	8.24%	1.15%	3.61%	0.26%	6.09%	4.24%	0%
2026/03/19	72.39%	0%	2.64%	3.51%	1.49%	1.93%	0.45%	1.36%	0.92%	0%
2026/03/20	68.41%	0.14%	2.08%	2.54%	1.01%	1.69%	0.14%	1.95%	2.62%	0%
2026/03/21	62.77%	8.98%	1.57%	3.22%	0.7%	0.78%	0.56%	2.66%	0.8%	0%
2026/03/22	60.35%	7.64%	2.93%	1.8%	0.61%	1.07%	1.17%	2.81%	2.13%	0%
2026/03/23	67.43%	2.77%	2.71%	2.59%	0.75%	1.6%	1.33%	2.79%	1.04%	0%
2026/03/24	69.22%	2.9%	2.99%	3.6%	1.01%	0.67%	0.66%	1.55%	0.95%	0%
2026/03/25	61.96%	1.73%	3.47%	4.26%	0.98%	1.46%	0.61%	1.75%	0.92%	0%
2026/03/26	75.04%	0%	3.45%	1.82%	0.64%	1.83%	1.17%	2.75%	0.39%	0%
2026/03/27	76.68%	0%	3.43%	1.07%	0.71%	1.87%	0.01%	2.32%	0.16%	0%
2026/03/28	63.43%	0.09%	5.4%	3.98%	1.02%	1.91%	0.81%	5.07%	0.66%	0%
2026/03/29	61.27%	10.14%	3.24%	4.07%	1.38%	1.26%	0.7%	3.03%	1.56%	0%
2026/03/30	64.74%	5.35%	3.99%	3.88%	1.49%	0.78%	1.21%	2.66%	1.23%	0%
2026/03/31	69.58%	6.49%	3.16%	2.28%	1.87%	1.11%	0.77%	0.47%	0.34%	0%

ixl.com
scitech.org.au
aim.com.au
forbes.com
coursiv.io
pascalpress.com.au
rmit.edu.au
getsmarter.com
grow.google
matrix.edu.au

In March 2026, ixl.com dominated with fluctuating impressions, peaking at 76.68%. Scitech.org.au showed sporadic activity, while matrix.edu.au had brief spikes. Aim.com.au and forbes.com maintained low but steady shares. Coursiv.io and pascalpress.com.au had minor fluctuations. Rmit.edu.au and getsmarter.com experienced varied trends. Grow.google ended with a decline.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Ed Tech

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Ed Tech - Last month

1
AI Essentials for Business | Master AI Concepts https://shortcourses.aim.com.au
Explore Generative and Agentic AI to enhance business workflows. Build the right AI foundation to boost productivity and innovation.
2
Best AI certification 2026 - There's One Clear Winner https://www.forbes.com › ai › certificate
Find the Best Online AI Certification programs and Fast-Track Your Career in Tech Today! Forbes™ Top AI Certificate Programs 2026.
3
MIT Professional Education - 12 Week AI & ML Program https://professionalonline2.mit.edu › ai&ml › program
Understand AI & ML techniques and how you can use it to make data-driven decisions. Develop an informed view on where AI & ML can be used...
4
Artificial Intelligence Courses - Online, TAFE Courses https://www.tafecourses.com.au
Find & Compare Courses From Some of Australia's Best TAFEs & Education Providers. Begin Your Course Search & Download Free Course Guides...
5
ICT30120 - Certificate III in Information Technology https://www.upskilled.edu.au
Get Equipped Across a Wide Range of IT Courses w/ Upskilled™. No Set-up Fees.Study Online.

In the competitive landscape of AI education, AIM’s ad highlights AI’s transformative potential for business, while Forbes positions its certification as a career catalyst. MIT emphasizes data-driven decision-making, TAFE offers diverse course comparisons, and Upskilled promotes accessible IT education.

Frequently Asked Questions

Why is the AUS Education & Training Ed Tech March 2026 Report useful and how should I use it?

Why is the AUS Education & Training Ed Tech March 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Education & Training Ed Tech March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Education & Training Ed Tech March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Education & Training Ed Tech March 2026 Report?

The AUS Education & Training Ed Tech March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Ed Tech March 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Education & Training Ed Tech March 2026 Report for?

The AUS Education & Training Ed Tech March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Education & Training Ed Tech - PPC Market Share Analysis March 2026