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AUS Education & Training Ed Tech - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Ed Tech category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Education & Training Ed Tech brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ixl.com 88.87
phonicsaustralia.com.au 1.23
core-electronics.com.au 1.16
edtechs.com.au 0.65
monash.edu 0.65
pakronics.com.au 0.62
pascalpress.com.au 0.51
talentlms.com 0.46
latrobe.edu.au 0.46
getsmarter.com 0.45
others 4.94

Copyright © Adthena. All rights reserved.

IXL dominates with 88.87% click share, overshadowing others at 4.94%. Phonics Australia and Core Electronics follow with 1.23% and 1.16%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Ed Tech brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date ixl.com getsmarter.com monash.edu latrobe.edu.au talentlms.com coursiv.io uts.edu.au mit.edu online.rmit.edu.au phonicsaustralia.com.au
2025/04/01 26.23% 7.58% 5.77% 8.14% 10.95% 1.92% 1.32% 4.11% 1.8% 0%
2025/04/02 18.28% 3.85% 9.37% 8.11% 6.33% 0% 0.2% 4.39% 4.46% 0%
2025/04/03 20.82% 6.22% 7.54% 5.04% 5.99% 4.51% 0.14% 4.64% 5.11% 0%
2025/04/04 22.18% 4.61% 5.93% 4.62% 4.29% 2.3% 11.47% 3.02% 3.81% 0%
2025/04/05 17.03% 3.86% 6.71% 3.22% 3.99% 1.53% 0.55% 1.96% 7.4% 5%
2025/04/06 15.19% 3.03% 5.27% 5.28% 2.74% 1.04% 3.09% 1.43% 6.12% 10.48%
2025/04/07 21.71% 5.13% 6.73% 5.73% 6.66% 1.74% 4.75% 4.13% 3.11% 0%
2025/04/08 18.03% 7.91% 9.62% 3.51% 3.83% 1.58% 2.99% 2.49% 6.04% 0%
2025/04/09 20.29% 5.57% 4.34% 4.23% 4.54% 2.93% 4.24% 2.46% 1.01% 0%
2025/04/10 16.03% 4.4% 7.62% 5.25% 4.11% 2.4% 2.55% 4.2% 3.04% 0%
2025/04/11 18.28% 4.45% 9.57% 4.99% 2.97% 1.75% 3.41% 4.27% 2.55% 0%
2025/04/12 21.37% 4.03% 9.55% 3.44% 4.2% 1.74% 1.91% 3.96% 3.81% 0%
2025/04/13 22.24% 5.66% 7.05% 6.16% 5.28% 1.14% 3.68% 3.66% 2.13% 0%
2025/04/14 13.72% 5.74% 13.94% 9.91% 3.94% 1.87% 2.07% 4.31% 3.72% 0%
2025/04/15 11.09% 3.24% 10.93% 2.62% 2.24% 1.45% 0.09% 1.71% 2.63% 0%
2025/04/16 16.72% 6.48% 12.43% 6.26% 2.93% 1.53% 0.85% 2.9% 4.7% 0%
2025/04/17 19.13% 3.72% 8.39% 4.13% 5.23% 1.93% 0.2% 3.73% 2.7% 0%
2025/04/18 16.19% 0.81% 8.84% 7.63% 6.27% 0.22% 4% 3.23% 2.61% 0%
2025/04/19 13.66% 4.82% 10.57% 5.53% 3.03% 1.63% 2.19% 1.36% 4.5% 7.58%
2025/04/20 14.36% 3.9% 9.16% 3.23% 2.71% 1.26% 0.93% 1.43% 4.66% 13.87%
2025/04/21 18.13% 8.38% 9.44% 3.38% 4.72% 2.94% 1.04% 2.7% 3.12% 0%
2025/04/22 17.36% 4.16% 11.84% 4.29% 3.55% 2.3% 0.77% 1.87% 6.04% 0%
2025/04/23 21.89% 5.65% 12.27% 5.66% 3.82% 2.67% 0.62% 1.28% 5.04% 0%
2025/04/24 12.79% 4.22% 7.44% 4.75% 4.67% 2.12% 4.39% 1.39% 8% 5.79%
2025/04/25 17.06% 4.55% 7.81% 5.7% 3.61% 2.36% 1.05% 0.79% 5.35% 7.07%
2025/04/26 24.31% 6.35% 7.26% 5.7% 4.59% 2.25% 4.98% 2.01% 6.46% 0%
2025/04/27 16.97% 6.63% 7.83% 8.45% 3.15% 2.7% 5.67% 0.49% 11.31% 0%
2025/04/28 17.3% 10.66% 9.58% 5.36% 3.96% 3.5% 1.01% 2.94% 3.36% 0%
2025/04/29 19.57% 6.25% 8.47% 4.97% 3.52% 3.05% 6.99% 0.31% 0.22% 0%
2025/04/30 17.1% 9.95% 6.94% 6.12% 4.53% 3.49% 2.99% 1.17% 0.19% 0%

Copyright © Adthena. All rights reserved.

In April 2025, IXL.com led with fluctuating spend, peaking early and stabilizing mid-month. GetSmarter.com saw a late surge, while Monash.edu maintained steady growth. PhonicsAustralia.com.au and TalentLMS.com had sporadic spikes. The month concluded with diverse trends across domains.

Market Exposure

Competitor Count for AUS Education & Training Ed Tech

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 91
2025/04/02 85
2025/04/03 93
2025/04/04 91
2025/04/05 100
2025/04/06 105
2025/04/07 99
2025/04/08 106
2025/04/09 100
2025/04/10 106
2025/04/11 102
2025/04/12 108
2025/04/13 108
2025/04/14 104
2025/04/15 109
2025/04/16 112
2025/04/17 101
2025/04/18 91
2025/04/19 119
2025/04/20 111
2025/04/21 109
2025/04/22 116
2025/04/23 110
2025/04/24 109
2025/04/25 99
2025/04/26 100
2025/04/27 102
2025/04/28 101
2025/04/29 92
2025/04/30 103

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April saw a dynamic shift in distinct advertisers, starting at 91 and peaking at 119 mid-month. The month concluded with a stable 103, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Ed Tech

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
phonicsaustralia.com.au 0.89%
edtechs.com.au 0.5%
pascalpress.com.au 0.28%
abacused.com.au 0.27%
readingeggsshop.com.au 0.21%
utexas.edu -0.09%
pluralsight.com -0.13%
mit.edu -0.13%
upskilled.edu.au -0.2%
ixl.com -2.33%

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Phonicsaustralia.com.au surged with a 0.89 increase, while ixl.com dropped by 2.33. Edtechs.com.au rose by 0.5, contrasting upskilled.edu.au’s 0.2 decline.

Campaign Efficiency

AUS Education & Training Ed Tech Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ixl.com getsmarter.com monash.edu latrobe.edu.au core-electronics.com.au edtechs.com.au mit.edu online.rmit.edu.au phonicsaustralia.com.au pakronics.com.au
2025/04/01 79.28% 2.24% 1.8% 2.35% 0% 0% 1.12% 0.4% 0% 0%
2025/04/02 68.7% 1.48% 2.93% 3.3% 0% 0% 1.77% 1.17% 0% 0%
2025/04/03 73.1% 2.09% 2.37% 1.68% 0.59% 0.59% 1.37% 1.29% 0% 1.19%
2025/04/04 73.09% 1.55% 2.01% 1.62% 0% 1.41% 1.24% 0.93% 0% 1.41%
2025/04/05 61.8% 1.26% 2.12% 1.33% 0% 1.79% 0.79% 2.05% 6.55% 2.38%
2025/04/06 57.81% 1.04% 1.62% 1.9% 0% 1.22% 0.57% 1.65% 14.93% 0%
2025/04/07 74.29% 1.64% 1.76% 2.02% 3.67% 0% 1.5% 0.73% 0% 0%
2025/04/08 71.06% 2.98% 3.52% 1.42% 0% 0% 1.07% 1.7% 0% 0%
2025/04/09 66.24% 1.82% 1.45% 1.51% 5.63% 1.41% 0.9% 0.21% 0% 2.82%
2025/04/10 63.01% 1.58% 2.79% 1.96% 7.01% 1.4% 1.82% 0.75% 0% 4.21%
2025/04/11 67.13% 1.62% 3.13% 1.81% 4.85% 1.21% 1.57% 0.67% 0% 2.42%
2025/04/12 67.2% 1.23% 2.76% 1.14% 3.64% 1.21% 1.43% 0.82% 0% 4.85%
2025/04/13 71.09% 1.69% 2.23% 2.09% 1.29% 3.88% 1.31% 0.46% 0% 2.58%
2025/04/14 61.33% 2.31% 5.58% 3.91% 4.03% 1.34% 2.13% 1.19% 0% 0%
2025/04/15 53.62% 1.48% 5.55% 1.22% 1.95% 0% 0.98% 0.84% 0% 0%
2025/04/16 61.13% 2.3% 4.51% 2.01% 1.91% 0% 1.1% 1.23% 0% 9.57%
2025/04/17 65.47% 1.08% 2.8% 1.53% 5.38% 0% 1.44% 0.62% 0% 5.38%
2025/04/18 50.28% 0.33% 3.23% 3.31% 4.52% 2.26% 1.71% 0.76% 0% 15.83%
2025/04/19 49.1% 2.65% 4.35% 3.4% 3.5% 2.62% 0.83% 1.3% 8.56% 0%
2025/04/20 46.81% 1.57% 2.93% 1.44% 1.67% 4.18% 0.52% 1.23% 16.37% 0%
2025/04/21 60.33% 3.11% 3.3% 1.29% 2.51% 10.02% 1.05% 0.74% 0% 0%
2025/04/22 64.01% 1.49% 3.87% 1.68% 2.34% 0% 0.73% 1.55% 0% 4.68%
2025/04/23 71.52% 1.86% 3.81% 1.85% 3.35% 1.12% 0.41% 1.06% 0% 0%
2025/04/24 54.36% 1.78% 2.71% 2.03% 1.02% 1.02% 0.61% 2.26% 8.72% 5.09%
2025/04/25 57.43% 1.43% 2.47% 2.05% 1.81% 0% 0.23% 1.18% 7.76% 0.91%
2025/04/26 70.73% 1.72% 1.77% 1.81% 3.87% 3.87% 0.62% 1.23% 0% 0%
2025/04/27 63.57% 2.5% 2.6% 3.26% 3.38% 1.13% 0.17% 3.08% 0% 1.13%
2025/04/28 64% 4.54% 3.35% 2.25% 1.15% 0% 1.19% 0.88% 0% 3.44%
2025/04/29 69.21% 2.6% 2.52% 1.83% 2.85% 1.9% 0.1% 0.05% 0% 0.95%
2025/04/30 64.98% 4.39% 2.72% 2.45% 1.15% 1.15% 0.45% 0.05% 0% 0%

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IXL.com dominated April with fluctuating impressions, peaking early at 79.28%. PhonicsAustralia.com.au and GetSmarter.com saw modest gains, while Monash.edu and LaTrobe.edu.au maintained steady shares. The month concluded with IXL.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Ed Tech

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Oxford Artificial Intelligence - 6-Week Online AI Programme https://info.oxford-onlineprogrammes.getsmarter.com › ai › programme

    Learn To Lead AI Implementation in 6 Weeks on the Oxford Artificial Intelligence Programme

  2. 2
    Data Analysis For Beginners - 4-Week Certificate https://harvardonline.harvard.edu

    Learn from Harvard faculty & industry leaders in our 100% online certificate programs. Understand the modern data science...

  3. 3
    Government Subsidised Fees - Artificial Intelligence Course https://landing.onlinecourses.latrobe.edu.au › latrobeuni › online

    Graduate job ready with digital disruption producing strong demand for AI professionals

  4. 4
    Data Analysis Courses | 97% Employment Success Rate https://www.learningpeople.com

    Refine your expertise with in-demand data skills, learning online and in your own time. Data...

  5. 5
    Study Artificial Intelligence - Study 100% Online At Monash https://online.monash.edu › artificial › intelligence

    Pursue a Master of Computer Science (Artificial Intelligence) with Monash Online. Create a study...

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In the competitive landscape of online education, top advertisers like GetSmarter, Harvard, La Trobe, Learning People, and Monash captivate audiences with compelling narratives. Themes of AI leadership, data analysis, and career readiness dominate, with unique selling propositions like government-subsidized fees and high employment success rates.

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