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AUS Energy, Utilities & Waste - Recycling Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS – Recycling Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste - Recycling Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ecobin.com.au 76.66
verdex.com.au 7.57
richmondau.com 3.03
biotuff.com.au 1.81
myecobag.com.au 1.79
terracycle.com 1.08
biogone.com.au 1.01
admerch.com.au 0.85
kangaroositesupplies.com.au 0.82
flick.com.au 0.58
others 4.8

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Ecobin.com.au dominates with 76.66% click share, overshadowing Verdex.com.au’s 7.57%. Others collectively hold 4.8%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste - Recycling Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date ecobin.com.au verdex.com.au terracycle.com biogone.com.au biotuff.com.au flick.com.au myecobag.com.au richmondau.com admerch.com.au kangaroositesupplies.com.au
2025/03/01 80.95% 3.19% 0.02% 1.28% 0.88% 2.04% 2.81% 2.76% 0.02% 2.22%
2025/03/02 86.96% 0.13% 0.02% 1.23% 1.52% 2.32% 1.3% 0.1% 0.02% 0.03%
2025/03/03 76.89% 9.43% 0.02% 2.48% 3.37% 0% 3.38% 0.08% 0.02% 0.03%
2025/03/04 39.08% 27.53% 0% 0.43% 7.06% 0% 2.69% 10.41% 0.05% 0.04%
2025/03/05 84.46% 6.18% 0% 2.08% 1.27% 0% 1.52% 0.11% 0.01% 0.09%
2025/03/06 69.04% 8.34% 0% 0.87% 1.56% 4.7% 0.33% 2.77% 0.02% 0.12%
2025/03/07 61.98% 9.26% 0% 1.22% 1.32% 7.55% 4.7% 3.06% 0.02% 2.98%
2025/03/08 83.42% 0.26% 0.02% 0.45% 0.31% 7.71% 0.27% 0.09% 0.01% 0.1%
2025/03/09 54.52% 8.15% 3.38% 1.47% 2.44% 6.91% 3.13% 4.56% 0.01% 4.11%
2025/03/10 57.39% 10.94% 4.04% 0.57% 2.25% 3.52% 0.67% 4.37% 0.01% 3.97%
2025/03/11 60.45% 11.73% 2.68% 0.45% 4.26% 0% 1.95% 7.76% 1.76% 1.36%
2025/03/12 68.31% 3.67% 0.02% 0.31% 0.35% 3.4% 0.95% 0.1% 4.02% 6.45%
2025/03/13 82.91% 0.26% 0.01% 1.3% 0.31% 3.89% 1.44% 0.07% 0% 0.08%
2025/03/14 25.71% 16.87% 0.02% 2.97% 0.98% 6.86% 2.14% 22.64% 7.16% 0.15%
2025/03/15 67.1% 3.47% 0.01% 1.39% 1.13% 3.93% 4.31% 7.51% 0% 3.33%
2025/03/16 44.83% 27.67% 5.5% 1.45% 1.02% 0% 4.37% 3.57% 0.11% 3.39%
2025/03/17 76.43% 9.64% 0.02% 0.29% 0.25% 3.19% 1.03% 2.17% 0% 0.11%
2025/03/18 67.54% 11.81% 0.02% 1.22% 0.26% 3.37% 1.28% 5.43% 0% 0.08%
2025/03/19 64.08% 3.13% 0% 0.55% 0.54% 6.77% 1.12% 6.68% 5.09% 0.07%
2025/03/20 45.83% 4.03% 3.87% 1.82% 1.11% 12.68% 2.01% 2.64% 0.04% 0.06%
2025/03/21 41.43% 9.97% 0% 2.67% 5.12% 4.86% 1.98% 3.44% 8.34% 0.08%
2025/03/22 72.23% 0.53% 0% 1.42% 4.29% 4.31% 2.79% 0.33% 0.06% 0.12%
2025/03/23 40.84% 31.59% 0% 1.2% 1.65% 1.32% 1.51% 15.05% 2.28% 0.08%
2025/03/24 49.75% 18.58% 0.02% 1.26% 1.52% 3.98% 0.93% 15.95% 2.75% 0.09%
2025/03/25 73.3% 7.23% 0.02% 0.6% 0.95% 8.81% 0.35% 1.55% 1.93% 0.06%
2025/03/26 56.29% 16.9% 2.63% 1.31% 8.73% 1.25% 1.28% 1.8% 2.25% 0.03%
2025/03/27 35.83% 36.68% 3.44% 0.71% 0.56% 3.71% 2.05% 2.36% 3.06% 2.06%
2025/03/28 47.69% 16.59% 4.02% 1.86% 5.65% 3.83% 1.33% 5.08% 3.45% 0.05%
2025/03/29 43.38% 21.23% 5.25% 3.49% 7.46% 5.7% 2.57% 3.09% 0.18% 0.05%
2025/03/30 59.61% 17.46% 3.67% 1.18% 2.1% 2.81% 3.75% 4.59% 0.12% 0%
2025/03/31 56.29% 24.01% 3% 1.7% 1.62% 1.14% 0.89% 0.18% 0.1% 0%

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Ecobin.com.au dominated March with fluctuating spend, peaking early. Verdex.com.au saw a mid-month surge. Terracycle.com maintained low activity. Biogone.com.au and Biotuff.com.au showed consistent low spend. Richmondau.com spiked mid-month. Admerch.com.au and Kangaroositesupplies.com.au remained minimal.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste - Recycling Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 44
2025/03/02 42
2025/03/03 43
2025/03/04 46
2025/03/05 41
2025/03/06 40
2025/03/07 35
2025/03/08 36
2025/03/09 37
2025/03/10 39
2025/03/11 42
2025/03/12 40
2025/03/13 44
2025/03/14 45
2025/03/15 37
2025/03/16 33
2025/03/17 37
2025/03/18 35
2025/03/19 40
2025/03/20 46
2025/03/21 41
2025/03/22 37
2025/03/23 31
2025/03/24 36
2025/03/25 34
2025/03/26 35
2025/03/27 38
2025/03/28 34
2025/03/29 32
2025/03/30 32
2025/03/31 41

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 46 on March 4 and 20. The month concluded with 41 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste - Recycling Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
verdex.com.au 5.6%
terracycle.com 1.17%
biotuff.com.au 0.82%
environmentaljobs.com.au 0.79%
admerch.com.au 0.66%
myecobag.com.au -0.4%
bulkbuys.com.au -0.46%
ozwashroom.com.au -0.46%
kangaroositesupplies.com.au -1.46%
ecobin.com.au -6.97%

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Verdex.com.au surged with a 5.60% click share increase, while ecobin.com.au plummeted by 6.97%. Terracycle.com gained 1.17%, contrasting kangaroositesupplies.com.au’s 1.46% drop.

Campaign Efficiency

AUS Energy, Utilities & Waste - Recycling Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ecobin.com.au verdex.com.au terracycle.com biogone.com.au biotuff.com.au myecobag.com.au flick.com.au richmondau.com admerch.com.au kangaroositesupplies.com.au
2025/03/01 85.14% 2.31% 0.01% 1.03% 0.72% 2.99% 0.35% 2.32% 0.01% 2.26%
2025/03/02 91.42% 0.07% 0.01% 1.06% 1.55% 1.55% 0.36% 0.09% 0.01% 0.02%
2025/03/03 74.72% 9.8% 0.01% 3.06% 3.72% 4.52% 0% 0.07% 0.01% 0.03%
2025/03/04 47.6% 18.67% 0.24% 0.39% 6.81% 3.35% 0% 7.45% 0.04% 0.04%
2025/03/05 85.22% 3.91% 0% 1.44% 1.18% 1.29% 0% 0.07% 0.01% 3.85%
2025/03/06 79.19% 6.3% 0% 1.32% 1.65% 0.33% 0.96% 3.18% 0.02% 0.07%
2025/03/07 72.31% 6.8% 0% 0.91% 1.43% 4.55% 1.56% 3.43% 0.02% 3.39%
2025/03/08 89.99% 0.19% 0.09% 0.55% 0.28% 0.28% 1.62% 0.07% 0.05% 0.06%
2025/03/09 70.83% 4.24% 2.04% 1.91% 2.52% 3.24% 1.28% 4.12% 0.01% 4.13%
2025/03/10 64.99% 8.09% 2% 0.42% 1.83% 0.59% 0.62% 4.01% 0.01% 9.97%
2025/03/11 73.89% 6.74% 1.34% 0.39% 2.25% 1.8% 0% 4.01% 1.33% 2.71%
2025/03/12 71.8% 2.81% 0.03% 0.28% 0.55% 1.32% 0.81% 0.08% 5.14% 7.84%
2025/03/13 89.71% 0.14% 0.02% 0.91% 0.28% 1.32% 0.7% 0.05% 0% 3.01%
2025/03/14 45.81% 10.58% 0.03% 2.77% 0.83% 1.88% 1.22% 18.18% 5.16% 0.1%
2025/03/15 78.64% 1.88% 0.02% 1.25% 0.84% 3.99% 0.81% 5.24% 0% 3.5%
2025/03/16 50.61% 20.84% 3.44% 1.1% 1.1% 4.02% 0% 3.57% 0.05% 10.33%
2025/03/17 87.12% 6.01% 0.02% 0.21% 0.16% 0.79% 0.61% 2.05% 0% 0.06%
2025/03/18 82.71% 6.93% 0.01% 0.91% 0.19% 1.1% 0.71% 2.38% 0% 0.05%
2025/03/19 81.4% 2.07% 0% 0.42% 0.58% 1% 1.22% 4% 3.89% 0.03%
2025/03/20 69.98% 3.09% 2.82% 1.68% 1.07% 1.98% 2.66% 3.05% 0.03% 0.03%
2025/03/21 54.8% 6.44% 0% 1.98% 3.92% 1.42% 0.97% 3.32% 6.19% 0.03%
2025/03/22 78.1% 0.37% 0% 2.74% 4.69% 2.93% 1.03% 0.26% 0.05% 0.07%
2025/03/23 51.04% 27.75% 0% 1.24% 1.81% 1.53% 0.29% 11.16% 1.87% 0.04%
2025/03/24 60.4% 18.32% 2.03% 1.03% 1.52% 0.81% 0.63% 10.2% 2.06% 0.04%
2025/03/25 84.56% 4.42% 0.02% 0.46% 0.78% 0.3% 1.55% 1.53% 1.47% 0.03%
2025/03/26 70.98% 10.21% 1.69% 1.43% 5.54% 1.25% 0.26% 1.81% 1.74% 0.02%
2025/03/27 53.19% 27.18% 2.47% 0.72% 0.44% 2.05% 0.76% 2.65% 2.57% 2.46%
2025/03/28 61.45% 10.81% 2.64% 1.95% 4.89% 1.39% 0.81% 5.36% 2.73% 0.03%
2025/03/29 50.87% 17.53% 4.2% 3.82% 9.85% 2.46% 1.34% 3.02% 0.15% 0.03%
2025/03/30 71.57% 15.86% 1.59% 1.1% 1.51% 3.77% 0.49% 1.69% 0.08% 0%
2025/03/31 67.53% 19.63% 1.66% 1.61% 1.56% 0.92% 0.25% 0.13% 0.08% 0%

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In March 2025, ecobin.com.au dominated with fluctuating impressions, peaking early and mid-month. Verdex.com.au saw sporadic spikes, while terracycle.com maintained low visibility. Biogone.com.au and biotuff.com.au experienced minor fluctuations. By month’s end, ecobin.com.au led, with others trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste - Recycling Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Council Bin Liners https://www.biotuff.com.au

    Eco Friendly Compostable Bags — Your one-stop shop for biodegradable bags and liners. Minimise your environmental impact.

  2. 2
    Recycled & Compostable Liners - Compostable Bin Liners https://www.ecopack.com.au › ecopack › binliners

    We have an eco-friendly bag for every bin size & budget. Free delivery on orders over $100

  3. 3
    Enviro Jobs Network https://www.environmentaljobs.com.au

    Enviro Jobs Advertiser Au — Price includes free advert re-run if you don't get enough suitable applicants. Are you looking for Australian candidates? Find the right person quickly. Competitive Price.

  4. 4
    Recycling Bins At Nisbets https://www.nisbets.com.au

    Low Prices Guaranteed — Choose From Top Quality Brands Including Jantex, Oates, Easyzap, Urnex & Vogue. Discover Over 7,000 Products, Easy to Use Website, Fast Order Options & More. Bulk Saving Availability. Open to Trade & Public. Australian Wide Delivery. Every Day Low Price.

  5. 5
    NRMjobs - NRM Jobs - environment, water & natural resource https://www.nrmjobs.com.au

    Jobs & opportunities in environment, water and natural resource management. NRMjobs Australia. Enviro jobs in Australia. Weekly jobs Bulletin. New jobs daily.

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In the competitive landscape of eco-friendly solutions, Biotuff and Ecopack lead with sustainable bin liners, emphasizing environmental impact and budget-friendly options. Meanwhile, Nisbets offers a vast array of recycling bins, ensuring affordability and quality. On the employment front, Environmental Jobs and NRMjobs connect candidates with opportunities in environmental sectors, highlighting job accessibility and competitive pricing.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.