AUS Energy, Utilities & Waste Recycling Services - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Recycling Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recycling Services – AUS

Google AI Overview visibility for Energy, Utilities & Waste Recycling Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.7876851583
83.2123148417
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 3
97
3%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 3%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Recycling Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ecobin.com.au 55.59
richmondau.com 14.22
biotuff.com.au 5.58
biogone.com.au 4.4
verdex.com.au 4.36
admerch.com.au 2.55
terracycle.com 1.81
cleanup.org.au 1.59
nsw.gov.au 1.49
whogivesacrap.org 1.47
others 6.94
  • ecobin.com.au - 55.59%
  • richmondau.com - 14.22%
  • biotuff.com.au - 5.58%
  • biogone.com.au - 4.4%
  • verdex.com.au - 4.36%
  • admerch.com.au - 2.55%
  • terracycle.com - 1.81%
  • cleanup.org.au - 1.59%
  • nsw.gov.au - 1.49%
  • whogivesacrap.org - 1.47%
  • others - 6.94%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ecobin.com.au dominates with 55.59% click share, followed by richmondau.com at 14.22%. Others collectively hold 6.94%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Recycling Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ecobin.com.au richmondau.com biogone.com.au orez.com.au terracycle.com biotuff.com.au whogivesacrap.org cleanup.org.au verdex.com.au admerch.com.au
2026/03/01 6.83% 45.34% 4.24% 7.23% 0% 7.7% 8.21% 0.67% 1.21% 0%
2026/03/02 73.57% 12.05% 1.29% 1.58% 0% 1.11% 1.69% 0.85% 0.32% 0%
2026/03/03 27.27% 0.59% 0% 2.11% 0% 7.69% 3.65% 0.21% 0% 0%
2026/03/04 26.83% 19.55% 2.12% 2.7% 0% 9.65% 0.53% 6.3% 0% 24.13%
2026/03/05 16.24% 2.71% 3.06% 6.06% 0% 37.49% 2.88% 0.77% 0% 0%
2026/03/06 60.52% 17.12% 0.87% 1.96% 0% 8.27% 1.01% 0.17% 0% 0%
2026/03/07 51.1% 21.3% 0% 4.78% 0% 0% 1.96% 0.31% 0% 0%
2026/03/08 61.98% 0.99% 0% 2.61% 0% 4.02% 1.29% 0.14% 0% 0%
2026/03/09 40.95% 26.08% 0.95% 1.32% 14% 0.82% 0.81% 0.08% 11.45% 0%
2026/03/10 42.43% 17.55% 1.86% 2.19% 0% 2.48% 1.59% 0.1% 22.33% 0%
2026/03/11 33.92% 42.33% 5.71% 2.55% 0% 3.97% 1.97% 0.06% 0.19% 0%
2026/03/12 60.63% 10.88% 3.38% 0.87% 0% 3.49% 0.75% 0.06% 13.7% 0%
2026/03/13 32.96% 9.45% 1.48% 0.68% 0% 0.47% 0.75% 0.08% 39.02% 11.37%
2026/03/14 29.77% 20.32% 0.83% 0.46% 8.23% 1.93% 0.25% 14.25% 0.05% 12.73%
2026/03/15 35.58% 20.8% 2.77% 0.85% 0% 2.98% 0.67% 30.48% 0.09% 0%
2026/03/16 16.99% 5.16% 0% 10.02% 0% 20.96% 4.87% 1.28% 1% 0%
2026/03/17 37.02% 15.98% 11.76% 0.93% 0% 8.91% 0.6% 0.21% 0% 0%
2026/03/18 79.36% 11.71% 3.74% 0.76% 0% 1.08% 0.37% 0.17% 0% 0%
2026/03/19 40.15% 50.82% 0.89% 1.61% 0% 0.88% 0.56% 0.35% 0.15% 0%
2026/03/20 6.6% 28.68% 14.95% 1.95% 0% 2.6% 0.91% 0.29% 0.5% 34.51%
2026/03/21 74.93% 0.4% 3.64% 0.56% 14.9% 2.05% 0.17% 0.05% 0.11% 0.1%
2026/03/22 5.4% 47.18% 12.13% 3.61% 0% 8.44% 0.98% 0.34% 0.81% 0.37%
2026/03/23 14.26% 12.38% 1.3% 0.96% 19.05% 2.34% 0.19% 0.09% 46.62% 0.2%
2026/03/24 68.93% 15.71% 3.36% 0.93% 0% 5.8% 0.25% 0.07% 0.28% 0.13%
2026/03/25 79.13% 0.92% 1.54% 0.78% 0% 5.33% 1.79% 0.04% 0.25% 0.12%
2026/03/26 16.11% 5.58% 16.21% 5.58% 0% 14.6% 19.52% 0.29% 1.8% 0.84%
2026/03/27 10.83% 3.02% 23.49% 1.78% 0% 23.73% 19.39% 0.16% 0.49% 0.45%
2026/03/28 24.34% 39.54% 12.61% 0.69% 0% 8.52% 6.75% 0% 0% 0%
2026/03/29 82.24% 9.16% 2.84% 0.38% 0% 1.73% 1.52% 0% 0% 0%
2026/03/30 59.13% 25.31% 1.39% 0.55% 0% 3.59% 2.86% 1.53% 0% 0%
2026/03/31 62.31% 27.66% 5.95% 1.04% 0% 0% 0% 0% 0% 0%
  • ecobin.com.au
  • richmondau.com
  • biogone.com.au
  • orez.com.au
  • terracycle.com
  • biotuff.com.au
  • whogivesacrap.org
  • cleanup.org.au
  • verdex.com.au
  • admerch.com.au

Copyright © Adthena. All rights reserved.

In March 2026, ecobin.com.au dominated PPC spend, peaking at 82.24. Richmondau.com fluctuated, ending at 27.66. Terracycle.com had sporadic activity. Biogone.com.au and biotuff.com.au showed modest trends. Whogivesacrap.org surged late month. Cleanup.org.au spiked mid-month. Orez.com.au and verdex.com.au remained low. Admerch.com.au peaked early, then declined.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Recycling Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 24
2026/03/02 26
2026/03/03 24
2026/03/04 21
2026/03/05 20
2026/03/06 22
2026/03/07 18
2026/03/08 20
2026/03/09 21
2026/03/10 22
2026/03/11 21
2026/03/12 22
2026/03/13 25
2026/03/14 29
2026/03/15 26
2026/03/16 24
2026/03/17 28
2026/03/18 22
2026/03/19 23
2026/03/20 24
2026/03/21 23
2026/03/22 22
2026/03/23 20
2026/03/24 21
2026/03/25 23
2026/03/26 19
2026/03/27 20
2026/03/28 17
2026/03/29 15
2026/03/30 19
2026/03/31 14

Copyright © Adthena. All rights reserved.

March began with 24 advertisers, peaking at 29 mid-month. A decline followed, ending with 14 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Recycling Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ecobin.com.au 13.21%
biogone.com.au 2.92%
whogivesacrap.org 1%
terracycle.com 0.89%
environmentaljobs.com.au 0.52%
richmondau.com -2.28%
nsw.gov.au -2.58%
cleanup.org.au -2.82%
admerch.com.au -3.04%
verdex.com.au -3.26%

Copyright © Adthena. All rights reserved.

Ecobin.com.au surged with a 13.21% click share increase, while verdex.com.au dropped by 3.26%. Biogone.com.au rose 2.92%, contrasting with admerch.com.au’s 3.04% decline.

Campaign Efficiency

AUS Energy, Utilities & Waste Recycling Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ecobin.com.au richmondau.com biogone.com.au esafetysupplies.com.au terracycle.com biotuff.com.au whogivesacrap.org cleanup.org.au admerch.com.au verdex.com.au
2026/03/01 6.39% 43.56% 4.06% 0.43% 0% 12.17% 11.03% 1.14% 0% 0.64%
2026/03/02 75.64% 12.53% 1.21% 0.19% 0% 1.21% 1.64% 0.37% 0% 0.19%
2026/03/03 63.37% 0.8% 0% 0.1% 0% 11.39% 5.16% 0.43% 0% 0%
2026/03/04 27.83% 21.18% 2.07% 0% 0% 16.59% 0.75% 1.22% 20.53% 0%
2026/03/05 15.97% 2.38% 4.53% 0% 0% 45.33% 2.72% 1.03% 0% 0%
2026/03/06 54.13% 17.07% 1.63% 0% 0% 13.03% 1.17% 0.29% 0% 0%
2026/03/07 66.26% 21.04% 0% 0% 0% 0% 1.66% 0.35% 0% 0%
2026/03/08 63.51% 1.26% 0% 0% 0% 5.52% 1.77% 0.29% 0% 0%
2026/03/09 38.67% 27.53% 0.91% 8.99% 8.99% 0.91% 1.09% 0.14% 0% 9.04%
2026/03/10 42.91% 19.78% 1.88% 0% 0% 3.76% 2.25% 0.2% 0% 18.69%
2026/03/11 50.94% 32.64% 4.81% 0% 0% 3.2% 1.73% 0.08% 0% 0.08%
2026/03/12 59.35% 11.99% 4.51% 0% 0% 4.51% 0.95% 0.12% 0% 11.22%
2026/03/13 29.65% 9.52% 1.81% 9% 0% 0.9% 0.87% 0.14% 8.95% 35.84%
2026/03/14 27.56% 21.03% 1.05% 5.21% 5.18% 2.09% 0.31% 11.45% 10.37% 0.03%
2026/03/15 40.58% 19.17% 2.79% 0.05% 0% 3.71% 0.78% 26.99% 0% 0.05%
2026/03/16 17.7% 5.71% 0% 1.14% 0% 21.75% 6.53% 2.28% 0% 0.57%
2026/03/17 32.81% 12.71% 10.14% 11.34% 1.08% 6.76% 0.54% 0.26% 0% 0%
2026/03/18 77.87% 12.89% 3.71% 0.13% 0% 1.24% 0.59% 0.3% 0% 0%
2026/03/19 31.69% 44.7% 1.48% 14.8% 0% 1.48% 0.71% 0.52% 0% 0.08%
2026/03/20 7.4% 30.4% 17.24% 0.6% 0% 2.87% 1.38% 0.5% 28.59% 0.3%
2026/03/21 75.77% 0.46% 4.37% 0.13% 12.35% 2.5% 0.22% 0.08% 0.07% 0.07%
2026/03/22 5.39% 45.94% 12.83% 1.35% 0% 8.56% 1.54% 0.52% 0.22% 0.45%
2026/03/23 15.96% 15.57% 1.46% 0.38% 14.49% 4.39% 0.53% 0.18% 0.15% 43.64%
2026/03/24 56.96% 14.67% 2.83% 14.22% 0% 5.66% 0.51% 0.1% 0.07% 0.15%
2026/03/25 67.15% 0.98% 1.33% 13.42% 0% 5.34% 1.81% 0.07% 0.07% 0.14%
2026/03/26 14.82% 5.55% 17.62% 1.39% 0% 17.62% 22.9% 0.46% 0.46% 0.92%
2026/03/27 11.56% 2.72% 21.56% 0.91% 0% 25.87% 19.31% 0.23% 0.23% 0.23%
2026/03/28 20.69% 37.28% 14.49% 0.1% 0% 10.87% 7.68% 0% 0% 0%
2026/03/29 81.74% 8.52% 3.2% 0% 0% 2.4% 1.7% 0% 0% 0%
2026/03/30 45.52% 21.8% 1.08% 21.46% 0% 3.23% 2.29% 0.82% 0% 0%
2026/03/31 60.54% 30.27% 5.87% 0.15% 0% 0% 0% 0% 0% 0%
  • ecobin.com.au
  • richmondau.com
  • biogone.com.au
  • esafetysupplies.com.au
  • terracycle.com
  • biotuff.com.au
  • whogivesacrap.org
  • cleanup.org.au
  • admerch.com.au
  • verdex.com.au

Copyright © Adthena. All rights reserved.

Ecobin.com.au dominated March with fluctuating impressions, peaking at 81.74% on March 29. Richmondau.com saw a steady presence, while Verdex.com.au spiked on March 23. The month concluded with Ecobin.com.au leading the pack.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Recycling Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Recycling Services - Last month
  1. 1
    Recycle waste bins

    Cleanaway Waste Management — Order co-mingled waste bins. Cleanaway offers professional recycling services. Manage waste with Cleanaway. Comprehensive recycling solutions for...

  2. 2
    Council Subsidised Worm Farm https://www.compostrevolution.com.au › worm_farms

    Up to 80% off from Council — Recycle your food waste with discounted Worm Farms from your Council. Get up to 80% off Worm...

  3. 3
    Enviro Jobs Network https://www.environmentaljobs.com.au

    Environmental Jobs — Massive newsletter and social media audience of 160k+ Price includes free advert re-run if you don't get enough suitable applicants. Satisfaction guarantee. Competitive Price.

  4. 4
    NSW Food Waste Mandates - Food Waste Grants NSW http://epa.nsw.gov.au › nsw-epa › food-waste

    NSW laws require businesses to separate food waste from July 2026. NSW EPA helps businesses...

  5. 5
    Compostable Food Scrap Bags | Who Gives A Crap AU https://au.whogivesacrap.org

    Rated The #1 Sustainable Toilet Paper by the NRDC. Loved By Thousands Worldwide. Saving The World, One Wipe At A Time. Fast Shipping. 100% Satisfaction Guaranteed. Buy Now.

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, Cleanaway leads with its comprehensive recycling solutions, emphasizing professional waste management. Compost Revolution entices with council-subsidized worm farms, promoting eco-friendly food waste recycling. Environmental Jobs Network connects job seekers with a vast audience, ensuring satisfaction. NSW EPA mandates food waste separation, aiding businesses. Who Gives A Crap champions sustainability with compostable bags, blending humor and eco-consciousness.

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