UK Energy, Utilities & Waste Recycling Services - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recycling Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recycling Services – UK

Google AI Overview visibility for Energy, Utilities & Waste Recycling Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.3341239794
74.6658760206
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 12%
Problem Solving 46%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Recycling Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
compareandrecycle.co.uk 28.72
recycleyourelectricals.org.uk 14.06
webuyanyphone.com 7.28
moneysupermarket.com 5.12
backmarket.co.uk 4.02
mazumamobile.com 3.97
recyclenow.com 3.62
bin-shop.co.uk 2.73
viking-direct.co.uk 2.48
thefirstmile.co.uk 1.81
others 26.19
  • compareandrecycle.co.uk - 28.72%
  • recycleyourelectricals.org.uk - 14.06%
  • webuyanyphone.com - 7.28%
  • moneysupermarket.com - 5.12%
  • backmarket.co.uk - 4.02%
  • mazumamobile.com - 3.97%
  • recyclenow.com - 3.62%
  • bin-shop.co.uk - 2.73%
  • viking-direct.co.uk - 2.48%
  • thefirstmile.co.uk - 1.81%
  • others - 26.19%

Copyright © Adthena. All rights reserved.

In the PPC landscape, compareandrecycle.co.uk leads with 28.72% click share, while others collectively hold 26.19%. Recycleyourelectricals.org.uk follows at 14.06%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Recycling Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date compareandrecycle.co.uk moneysupermarket.com webuyanyphone.com backmarket.co.uk viking-direct.co.uk recycleyourelectricals.org.uk mazumamobile.com recyclenow.com thefirstmile.co.uk bin-shop.co.uk
2025/11/01 29.99% 4.74% 12.54% 7.71% 0% 3.32% 0.1% 2.71% 0.04% 4.33%
2025/11/02 32.66% 4.34% 13.91% 6.79% 0% 5.24% 0.07% 2.23% 0.04% 1.27%
2025/11/03 31.31% 6.45% 12.89% 6.11% 1.11% 3.77% 0.04% 1.53% 2.86% 0.89%
2025/11/04 25.95% 5.43% 12.99% 5.39% 1.99% 3.02% 0.71% 1.71% 4.27% 4.55%
2025/11/05 25% 5.58% 11.62% 6.76% 2.48% 2.69% 0.76% 2.77% 2.91% 2.94%
2025/11/06 23.36% 6.25% 11.73% 6.24% 3.68% 2.21% 1.35% 1.97% 2% 1.85%
2025/11/07 25% 5.95% 11.57% 5.3% 2.42% 3.45% 0.25% 2.26% 2.86% 3.53%
2025/11/08 29.75% 6.82% 10.5% 5.08% 1.98% 3.9% 4.43% 2.76% 0.04% 2.39%
2025/11/09 26.77% 6.67% 13.88% 2.33% 3.46% 4.04% 5.78% 1.74% 0.03% 2.07%
2025/11/10 23.68% 6.62% 11.02% 5.27% 3.37% 1.8% 5.68% 1.56% 3.11% 6.75%
2025/11/11 24% 7.09% 10.4% 5.1% 3.43% 3.43% 3.82% 2.06% 2.96% 4.96%
2025/11/12 22.25% 6.02% 9.21% 3.29% 2.33% 7.29% 5.22% 3.19% 6.01% 3.75%
2025/11/13 21.73% 4.87% 9.98% 4.16% 3.88% 5.29% 4.51% 2% 3.46% 5.19%
2025/11/14 20.26% 6.23% 9.25% 3.73% 2.65% 5.84% 6.28% 2.83% 5.87% 2.48%
2025/11/15 26.15% 7.04% 12.09% 4.31% 0.88% 8.48% 5.86% 5.33% 0.05% 1.12%
2025/11/16 25.44% 7.59% 12.65% 6.45% 1.48% 8.94% 7.02% 4.06% 0.04% 1.76%
2025/11/17 21.27% 6.21% 11.88% 3.79% 3.2% 5% 4.83% 1.49% 3.33% 3.77%
2025/11/18 17.59% 5.47% 8.1% 3.44% 3.65% 5.66% 5% 2.8% 1.78% 7.58%
2025/11/19 18.15% 5.04% 8.77% 5.04% 5.06% 6.04% 4.77% 3.3% 2.25% 4.66%
2025/11/20 22.07% 6.12% 10.55% 4.24% 3.64% 6.69% 4.64% 1.85% 7.31% 2.48%
2025/11/21 20.61% 5.88% 8.45% 3.98% 6.03% 5.91% 4.84% 1.66% 5.3% 3.55%
2025/11/22 24.49% 5.75% 10.67% 4.89% 4.24% 6.36% 8.23% 2.27% 0% 2.39%
2025/11/23 30.47% 5.74% 5.65% 6.6% 1.84% 8.63% 8.94% 3.5% 0.02% 2.69%
2025/11/24 28.78% 7.58% 10.42% 4.49% 1.41% 6.89% 5.4% 1.81% 3.72% 1.03%
2025/11/25 23.77% 5.35% 4.03% 4.05% 4.61% 6.97% 3.8% 2.85% 2.18% 6.18%
2025/11/26 21.42% 5.33% 6.19% 5.1% 3.16% 6.77% 3.44% 2.25% 0.92% 4.08%
2025/11/27 27.97% 5.98% 4.84% 5.49% 4.49% 6.08% 3.47% 0.98% 2.07% 5.16%
2025/11/28 27.84% 8.69% 6.33% 6.09% 4.22% 5.62% 3.09% 1.09% 0.16% 3.86%
2025/11/29 31.12% 6.31% 6.94% 6.72% 1.99% 7.39% 3.95% 2.3% 0.01% 1.08%
2025/11/30 32.33% 9.25% 8.33% 6.51% 6.45% 5.26% 4.06% 2.86% 0.01% 0%
  • compareandrecycle.co.uk
  • moneysupermarket.com
  • webuyanyphone.com
  • backmarket.co.uk
  • viking-direct.co.uk
  • recycleyourelectricals.org.uk
  • mazumamobile.com
  • recyclenow.com
  • thefirstmile.co.uk
  • bin-shop.co.uk

Copyright © Adthena. All rights reserved.

In November 2025, compareandrecycle.co.uk led with fluctuating spend, peaking at 32.66. Moneysupermarket.com saw a steady rise, ending at 9.25. Webuyanyphone.com and backmarket.co.uk showed varied trends, while viking-direct.co.uk surged late. Recycleyourelectricals.org.uk and mazumamobile.com had consistent growth. Recyclenow.com and bin-shop.co.uk experienced ups and downs. Thefirstmile.co.uk had minimal activity.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Recycling Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 101
2025/11/02 95
2025/11/03 100
2025/11/04 104
2025/11/05 99
2025/11/06 109
2025/11/07 98
2025/11/08 90
2025/11/09 97
2025/11/10 94
2025/11/11 89
2025/11/12 92
2025/11/13 99
2025/11/14 89
2025/11/15 77
2025/11/16 82
2025/11/17 93
2025/11/18 99
2025/11/19 102
2025/11/20 95
2025/11/21 99
2025/11/22 78
2025/11/23 76
2025/11/24 80
2025/11/25 98
2025/11/26 94
2025/11/27 94
2025/11/28 87
2025/11/29 81
2025/11/30 74

Copyright © Adthena. All rights reserved.

November saw a dynamic shift in distinct advertisers, starting at 101 and ending at 74. Mid-month fluctuations peaked at 109, reflecting a competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Recycling Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
recycleyourelectricals.org.uk 8.45%
asda.com 1.91%
viking-direct.co.uk 1.04%
mazumamobile.com 0.99%
nationalitdisposal.co.uk 0.66%
recyclenow.com -0.79%
glasdon.com -0.86%
weeecharity.com -1.24%
webuyanyphone.com -3.14%
compareandrecycle.co.uk -3.37%

Copyright © Adthena. All rights reserved.

Recycleyourelectricals.org.uk surged with an 8.45% click share increase, while compareandrecycle.co.uk dropped by 3.37%. Asda.com and viking-direct.co.uk also saw positive gains, contrasting with declines for webuyanyphone.com and weeecharity.com.

Campaign Efficiency

UK Energy, Utilities & Waste Recycling Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date compareandrecycle.co.uk viking-direct.co.uk recycleyourelectricals.org.uk webuyanyphone.com moneysupermarket.com backmarket.co.uk recyclenow.com mazumamobile.com thefirstmile.co.uk bin-shop.co.uk
2025/11/01 18.99% 0% 4.13% 13.2% 4.71% 7.89% 3.6% 0.11% 0.02% 5.82%
2025/11/02 21.26% 0% 6.71% 15.15% 4.22% 7.24% 3.34% 0.09% 0.03% 1.94%
2025/11/03 20.8% 1.93% 4.85% 13.9% 6.45% 6.21% 1.64% 0.06% 3.27% 1.25%
2025/11/04 15.35% 2.78% 3.8% 12.87% 5.08% 5.24% 1.95% 0.64% 4.7% 6.45%
2025/11/05 16.52% 3.49% 3.54% 11.76% 5.19% 5.9% 3.32% 0.73% 3.08% 3.64%
2025/11/06 15.73% 5.51% 2.99% 11.68% 5.49% 5.87% 2.35% 1.24% 2.25% 2.68%
2025/11/07 17.06% 3.62% 4.42% 11.67% 5.26% 4.82% 2.98% 0.22% 2.98% 5.07%
2025/11/08 21.05% 2.91% 5.17% 10.84% 6.61% 5.39% 4.17% 4.94% 0.02% 3.29%
2025/11/09 18.6% 5.45% 4.8% 13.76% 6.02% 2.1% 2.5% 5.77% 0.02% 2.86%
2025/11/10 15.92% 5.15% 2.68% 10.81% 5.9% 4.78% 1.7% 5.6% 3.1% 9.49%
2025/11/11 16.24% 5.06% 4.72% 10.57% 6.75% 4.86% 3.29% 3.81% 3.81% 7.76%
2025/11/12 14.06% 3.3% 11.22% 8.79% 5.45% 2.94% 4.33% 4.98% 8.02% 4.44%
2025/11/13 13.13% 5.76% 7.81% 9.24% 3.93% 3.59% 2.87% 4.24% 4.05% 6.52%
2025/11/14 12.79% 3.72% 8.8% 8.59% 5.04% 3.11% 4.53% 6.36% 6.93% 2.89%
2025/11/15 16.24% 0.93% 11.15% 10.54% 5.95% 3.76% 8.19% 5.27% 0.02% 1.53%
2025/11/16 16.7% 2.39% 13.27% 12.65% 6.79% 5.71% 7.86% 6.76% 0.02% 2.54%
2025/11/17 13.56% 4.7% 8.52% 11.65% 5.32% 3.7% 1.73% 4.57% 3.32% 5.15%
2025/11/18 10.88% 5.55% 8.6% 6.57% 4.35% 3.21% 3.92% 4.53% 1.77% 8.85%
2025/11/19 11.51% 7.1% 9.21% 7.65% 3.97% 4% 3.8% 4.3% 2.34% 5.72%
2025/11/20 13.5% 5.72% 11.23% 9.97% 4.92% 3.63% 2.02% 4.4% 10.24% 3.05%
2025/11/21 13.14% 8.88% 8.97% 7.71% 4.95% 3.83% 1.98% 4.3% 4.56% 4.17%
2025/11/22 16.73% 6.64% 10.66% 9.6% 5.08% 4.79% 3.8% 7.45% 0.01% 3.11%
2025/11/23 20.68% 2.88% 14.18% 5.96% 4.96% 5.91% 5.28% 8.67% 0.01% 3.49%
2025/11/24 18.83% 2.25% 12.09% 10.58% 7.47% 4.12% 2.2% 5.17% 4.65% 1.16%
2025/11/25 14.16% 7.58% 10.28% 3.29% 4.2% 3.78% 4.04% 3.2% 3.07% 7.36%
2025/11/26 12.81% 5.15% 11.57% 5.72% 4.24% 4.87% 2.09% 3.43% 0.57% 5.32%
2025/11/27 15.71% 6.94% 9.6% 4.53% 4.81% 5.62% 1.13% 3.22% 2.27% 6.95%
2025/11/28 16.48% 6.27% 9.1% 6.25% 7.51% 5.77% 1.41% 3.25% 0.26% 4.83%
2025/11/29 19.42% 3.16% 13.21% 7.33% 6.01% 7.32% 3.62% 3.87% 0.01% 1.32%
2025/11/30 19.17% 9.68% 9.48% 8.66% 8.14% 6.3% 4.66% 3.91% 0.01% 0%
  • compareandrecycle.co.uk
  • viking-direct.co.uk
  • recycleyourelectricals.org.uk
  • webuyanyphone.com
  • moneysupermarket.com
  • backmarket.co.uk
  • recyclenow.com
  • mazumamobile.com
  • thefirstmile.co.uk
  • bin-shop.co.uk

Copyright © Adthena. All rights reserved.

In November 2025, compareandrecycle.co.uk led with fluctuating impressions, peaking early and stabilizing. Viking-direct.co.uk surged mid-month, while recycleyourelectricals.org.uk consistently climbed. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Recycling Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Recycling Services - Last month
  1. 1
    Recycle My Phone https://www.compareandrecycle.co.uk

    Highest Payout For Your Phone — Get The Most Cash For Your Phone, Compare Prices Of Over 30+ Recyclers! We Help Over 500...

  2. 2
    Highest Prices Guaranteed https://www.mazumamobile.com

    Mazuma Mobile | 5 Star Rated — Get Cash Same Day For Your Phone - Fast & Fair Service - UK's Most Trusted Phone Recycler. Lock...

  3. 3
    Compare From Trusted Recyclers https://www.moneysupermarket.com › sell › my_phone

    Best Price Guarantee — Get Up To £200 On Your Phone When You Sell Today. Compare Offers At MoneySuperMarket. Saying Goodbye To Your Old Phone? Get The Best Deal When You Sell It At MoneySuperMarket!

  4. 4
    Highest Prices Guaranteed | Use Code EXTRA15 at Checkout https://www.webuyanyphone.com

    24k 5* Reviews - Top Prices Always Paid - Use code EXTRA15 at checkout to get an extra £15

  5. 5
    How to recycle your mobile phone - Which? https://www.which.co.uk

    Reviews, Investigations And Features By Our Award-Winning Writers. Join Which? Today. Check...

Copyright © Adthena. All rights reserved.

In the competitive world of phone recycling, top advertisers like Compare and Recycle, Mazuma Mobile, and MoneySuperMarket captivate with promises of high payouts and trusted services. Themes of trust, convenience, and value dominate, enticing users to recycle their phones for cash.

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