UK Energy, Utilities & Waste Recycling Services - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recycling Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recycling Services – UK

Google AI Overview visibility for Energy, Utilities & Waste Recycling Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 42.8236122521
57.1763877479
42%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 0%
Navigational 2%
Seasonal 0%
Local 8%
Problem Solving 35%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Recycling Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
compareandrecycle.co.uk 14.43
litterbins.co.uk 11.87
gforcedirect.co.uk 8.75
viking-direct.co.uk 7.11
kingfisherdirect.co.uk 6.7
bin-shop.co.uk 6.01
asda.com 5.73
recycleyourelectricals.org.uk 4.33
glasdon.com 4.01
nespresso.com 2.95
others 28.11
  • compareandrecycle.co.uk - 14.43%
  • litterbins.co.uk - 11.87%
  • gforcedirect.co.uk - 8.75%
  • viking-direct.co.uk - 7.11%
  • kingfisherdirect.co.uk - 6.7%
  • bin-shop.co.uk - 6.01%
  • asda.com - 5.73%
  • recycleyourelectricals.org.uk - 4.33%
  • glasdon.com - 4.01%
  • nespresso.com - 2.95%
  • others - 28.11%

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In the PPC landscape, “others” dominate with 28.11% click share. “Compareandrecycle.co.uk” follows at 14.43%, while “litterbins.co.uk” holds 11.87%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Recycling Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date litterbins.co.uk gforcedirect.co.uk bin-shop.co.uk compareandrecycle.co.uk kingfisherdirect.co.uk glasdon.com viking-direct.co.uk webuyanyphone.com simplehuman.co.uk asda.com
2026/09/01 8.91% 2.49% 4.84% 13.8% 0.87% 7.54% 8.98% 5.2% 2.28% 3.92%
2026/09/02 15.31% 0.66% 2.92% 8.87% 6.34% 4.56% 12.42% 4.03% 6.2% 5.75%
2026/09/03 14.03% 0% 2.55% 12.43% 8.28% 4.89% 8% 5.05% 7.08% 4.33%
2026/09/04 12.33% 0% 3.28% 10.75% 8.31% 4.07% 8.27% 4.88% 9.67% 5.73%
2026/09/05 16.55% 0% 3.78% 14.68% 4.5% 1.47% 5.42% 6.24% 2.94% 5.52%
2026/09/06 17.01% 0% 4.22% 9.7% 6.65% 4.56% 5.06% 5.44% 3.12% 3.77%
2026/09/07 16.01% 0.28% 5.65% 10.94% 5.89% 3.98% 8.01% 6.1% 2.98% 4.11%
2026/09/08 14.56% 7.45% 3.95% 10.1% 6.91% 5.02% 5.25% 5.58% 4.22% 3.54%
2026/09/09 20.56% 6.49% 4.99% 9.1% 6.87% 3.9% 6.74% 4.52% 4.51% 1.72%
2026/09/10 13.82% 0.25% 3.44% 10.59% 7.17% 9.72% 7.62% 3.52% 0.38% 3.09%
2026/09/11 14.69% 0.18% 4.62% 14.37% 8.3% 8.95% 4.9% 4.31% 2.15% 4.29%
2026/09/12 13.62% 7.24% 4.52% 15.85% 7.57% 5.59% 5.26% 3.87% 2.91% 1.38%
2026/09/13 13.7% 0.29% 3.09% 15.05% 6.18% 10.54% 3.32% 5.95% 1.76% 1.73%
2026/09/14 10.05% 0.06% 3.15% 13.62% 7.64% 11.34% 8.35% 4.06% 3.03% 3.97%
2026/09/15 3.44% 5.49% 3.85% 14.99% 1.49% 3.42% 7.79% 4.14% 7.7% 3.3%
2026/09/16 14.28% 15.64% 4.45% 10.25% 4.98% 1.73% 6.9% 3.25% 0.3% 7.13%
2026/09/17 17.77% 9.15% 5.56% 10.02% 6.91% 2.83% 8.84% 2.4% 1.01% 7.09%
2026/09/18 9.99% 15.29% 3.79% 12.04% 4.96% 1.51% 5.92% 2.62% 2.7% 12.34%
2026/09/19 13.08% 5.57% 0.5% 13.59% 8.23% 3.59% 4.94% 2.53% 0.72% 13.35%
2026/09/20 12.5% 21.39% 3.34% 13.46% 4.14% 1.92% 3.76% 2.61% 1.21% 6.3%
2026/09/21 15.33% 17.73% 3.48% 12.13% 7.34% 0.27% 4.95% 2.4% 0.7% 6.37%
2026/09/22 17.5% 15.02% 5.01% 9.8% 8.48% 1.61% 8.88% 1.51% 0.36% 5.19%
2026/09/23 6.77% 10.19% 6.34% 19.35% 10.26% 0% 9.9% 2.7% 0.65% 5.81%
2026/09/24 20.77% 21.44% 10.09% 7.95% 7.36% 1.76% 8.3% 1.81% 1.48% 0.95%
2026/09/25 23.93% 18.84% 8.3% 8.4% 8.09% 4.66% 5.44% 1.88% 4.06% 0%
2026/09/26 14.38% 12.98% 11.16% 11.93% 10.7% 5.76% 8.12% 2.69% 1.89% 1.8%
2026/09/27 20.39% 20.38% 10.6% 8.57% 8.28% 5.24% 6.38% 1.79% 1.3% 1.48%
2026/09/28 13.67% 20.13% 10.5% 9.53% 9.71% 1.82% 7.88% 2.83% 3.49% 0.98%
2026/09/29 16.54% 17.3% 10.33% 11.41% 6.74% 3.38% 6.35% 3.57% 3.21% 1.98%
2026/09/30 21.34% 20.55% 11.73% 8.29% 7.8% 5.46% 4.54% 2.87% 1.22% 0.04%
  • litterbins.co.uk
  • gforcedirect.co.uk
  • bin-shop.co.uk
  • compareandrecycle.co.uk
  • kingfisherdirect.co.uk
  • glasdon.com
  • viking-direct.co.uk
  • webuyanyphone.com
  • simplehuman.co.uk
  • asda.com

Copyright © Adthena. All rights reserved.

In September 2026, litterbins.co.uk led with fluctuating spend, peaking at 23.93% on the 25th. Gforcedirect.co.uk surged mid-month, reaching 21.44% on the 24th. Bin-shop.co.uk steadily increased, ending at 11.73%. Compareandrecycle.co.uk saw a spike on the 23rd at 19.35%. Kingfisherdirect.co.uk maintained moderate levels, peaking at 10.7% on the 26th. Glasdon.com had a low month, peaking at 10.54% on the 13th. Viking-direct.co.uk showed consistent activity, peaking at 12.42% on the 2nd. Webuyanyphone.com remained low, peaking at 6.24% on the 5th. Simplehuman.co.uk fluctuated, peaking at 9.67% on the 4th. Asda.com had a significant drop, ending at 0.04% on the 30th.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Recycling Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 87
2026/09/02 81
2026/09/03 89
2026/09/04 80
2026/09/05 81
2026/09/06 80
2026/09/07 85
2026/09/08 91
2026/09/09 87
2026/09/10 89
2026/09/11 83
2026/09/12 82
2026/09/13 78
2026/09/14 69
2026/09/15 63
2026/09/16 55
2026/09/17 53
2026/09/18 55
2026/09/19 43
2026/09/20 49
2026/09/21 50
2026/09/22 50
2026/09/23 40
2026/09/24 50
2026/09/25 49
2026/09/26 39
2026/09/27 43
2026/09/28 46
2026/09/29 42
2026/09/30 43

Copyright © Adthena. All rights reserved.

September began with 87 advertisers, fluctuating initially, peaking at 91 on the 8th. A steady decline followed, reaching 43 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Recycling Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
gforcedirect.co.uk 12.14%
bin-shop.co.uk 3.65%
litterbins.co.uk 1.69%
kingfisherdirect.co.uk 1.38%
barriersdirect.co.uk 0.79%
simplehuman.co.uk -1.75%
nespresso.com -2.1%
glasdon.com -2.31%
terracycle.com -2.51%
plasticboxshop.co.uk -2.55%

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Gforcedirect.co.uk surged with a 12.14% click share increase, while plasticboxshop.co.uk dropped by 2.55%. Bin-shop.co.uk also rose by 3.65%.

Campaign Efficiency

UK Energy, Utilities & Waste Recycling Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date gforcedirect.co.uk litterbins.co.uk bin-shop.co.uk kingfisherdirect.co.uk viking-direct.co.uk glasdon.com compareandrecycle.co.uk webuyanyphone.com simplehuman.co.uk asda.com
2026/09/01 2.67% 8.45% 5.67% 0.91% 12.46% 11.59% 5.6% 4.21% 2.92% 7.59%
2026/09/02 0.77% 13.93% 3.32% 7.2% 16.21% 4.61% 3.66% 3.04% 7.21% 10.21%
2026/09/03 0% 13.53% 2.86% 9.76% 10.32% 4.55% 5.44% 4.37% 8.12% 7.1%
2026/09/04 0% 11.6% 3.63% 9.53% 10.06% 3.52% 4.5% 4.06% 10.86% 9.49%
2026/09/05 0% 16.79% 4.47% 5.44% 8.03% 1.32% 6.51% 5.39% 3.5% 8.76%
2026/09/06 0% 17.15% 5.14% 8.61% 7.13% 4.87% 4.72% 4.98% 3.87% 6.33%
2026/09/07 0.29% 15.26% 6.61% 6.71% 10.49% 3.98% 5.05% 5.43% 3.58% 7.27%
2026/09/08 7.77% 14.26% 4.59% 8.14% 6.76% 4.92% 4.67% 4.87% 5.14% 6.41%
2026/09/09 7.1% 19.81% 6.17% 8.08% 8.59% 4.27% 4.46% 4.3% 5.61% 3.08%
2026/09/10 0.39% 13.65% 4.03% 8.83% 10.34% 10.44% 4.77% 2.95% 0.4% 5.97%
2026/09/11 0.07% 15% 5.85% 10.17% 6.18% 10.8% 6.94% 3.55% 2.52% 6.84%
2026/09/12 8.24% 13.94% 5.82% 9.26% 7.11% 6.44% 7.63% 3.28% 3.78% 2.97%
2026/09/13 0.54% 15.24% 4.27% 8.03% 4.4% 13.63% 8.15% 5.89% 2.28% 2.33%
2026/09/14 0.12% 9.87% 4.02% 9.84% 11.11% 13.33% 6.86% 3.37% 3.55% 6.89%
2026/09/15 6.3% 3.59% 4.87% 2.01% 10.08% 3.43% 7.5% 4.03% 10.75% 6.24%
2026/09/16 15.66% 13.83% 5.22% 7.03% 9.27% 1.76% 4.66% 2.87% 0.32% 12.04%
2026/09/17 9.08% 15.39% 6.55% 8.49% 11.87% 2.59% 4.99% 2.26% 1.33% 12.63%
2026/09/18 14.58% 9.8% 4.19% 7.46% 7.87% 1.31% 5.26% 2.32% 3.21% 20.73%
2026/09/19 5.38% 12.63% 0.44% 10.33% 6.99% 3.07% 5.69% 2.25% 0.69% 21.21%
2026/09/20 24.68% 12.75% 4.42% 5.12% 5.57% 2.01% 6.92% 2.81% 1.6% 8.67%
2026/09/21 17.44% 16.63% 3.85% 9.95% 6.95% 0.35% 5.35% 2.11% 0.71% 9.61%
2026/09/22 14.91% 16.37% 5.93% 10.92% 12.15% 1.48% 4.31% 1.1% 0.37% 8%
2026/09/23 10.81% 7.4% 7.65% 13.46% 13.7% 0% 8.52% 2.23% 0.69% 9.16%
2026/09/24 22.94% 19.55% 12.22% 8.84% 11.24% 1.68% 3.48% 1.44% 1.68% 0.74%
2026/09/25 19.88% 22% 10.01% 10.34% 7.78% 4.77% 3.69% 1.56% 5.4% 0%
2026/09/26 13.38% 13.41% 13.13% 12.21% 10.75% 5.81% 5.5% 2.51% 2.52% 2.2%
2026/09/27 21.42% 18.66% 12.89% 9.17% 8.3% 5.55% 4.21% 1.52% 1.7% 1.99%
2026/09/28 21.37% 12.89% 12.7% 11.59% 10.21% 1.74% 4.49% 2.62% 4.22% 0.74%
2026/09/29 18.26% 16.41% 12.64% 7.48% 8.49% 3.58% 5.31% 3.35% 3.94% 4.01%
2026/09/30 21.27% 20.15% 14.52% 8.95% 6.13% 5.57% 3.69% 2.54% 1.56% 0.09%
  • gforcedirect.co.uk
  • litterbins.co.uk
  • bin-shop.co.uk
  • kingfisherdirect.co.uk
  • viking-direct.co.uk
  • glasdon.com
  • compareandrecycle.co.uk
  • webuyanyphone.com
  • simplehuman.co.uk
  • asda.com

Copyright © Adthena. All rights reserved.

In September 2026, gforcedirect.co.uk saw a rollercoaster ride, peaking at 24.68% on the 20th. Litterbins.co.uk maintained a steady presence, ending strong at 20.15%. Bin-shop.co.uk gradually climbed, finishing at 14.52%. Kingfisherdirect.co.uk fluctuated, closing at 8.95%. Viking-direct.co.uk had a mixed month, ending at 6.13%. Glasdon.com experienced ups and downs, concluding at 5.57%. Compareandrecycle.co.uk remained stable, finishing at 3.69%. Webuyanyphone.com had a modest presence, closing at 2.54%. Simplehuman.co.uk saw varied performance, ending at 1.56%. Asda.com had a significant drop, finishing at 0.09%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Recycling Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Recycling Services - Last month
  1. 1
    Compare and Recycle™ | Sell Your Phone Online Today https://www.compareandrecycle.co.uk

    Skip The Research. We’Ve Already Found The Uk’s Best Phone Prices. Check Yours Now. Join 2M+ Customers Who Found A Better Price. Compare, Recycle And Get The Highest Payout.

  2. 2
    Nespresso® Capsules | Free & Easy Recycling https://www.nespresso.com

    Nation's Favourite Coffee Pod Brand. Experience Coffee From Around The World. Shop The Full Range Of Nespresso® Capsules Now. Limited Edition Capsules. Free Machine Delivery.

  3. 3
    Waste & Recycle Bins - Blue | Viking Direct UK https://www.viking-direct.co.uk

    Huge Savings With Permanent Low Prices At Viking. Order Online Everything For Your Office.

  4. 4
    Affordable Pest Control - Don't Overpay, Compare Prices https://pestcontrol.wastemanaged.co.uk › pest › control

    Pest Control Made Easy. Simple Set-Up. Low-Cost. No Hidden Fees. Enquire Now. No-Fuss Pest Control. Join The 40,000+ Customers Using Our Service. Enquire Today. No Hidden Charges.

  5. 5
    Highest Prices Guaranteed - Use Code EXTRA15 At Checkout https://www.webuyanyphone.com

    23,250,000kg of CO2 saved | 58.9 tonnes of e-waste avoided | 15.5 tonnes of plastic saved

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five standout advertisers capture attention with distinct themes and messages. Compare and Recycle entices with simplicity and high payouts, while Nespresso emphasizes global coffee experiences and eco-friendly recycling. Viking Direct offers cost-effective office solutions, and Waste Managed provides transparent, affordable pest control. Webuyanyphone highlights environmental impact, showcasing significant CO2 and e-waste savings.

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