UK Energy, Utilities & Waste Recycling Services - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recycling Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recycling Services – UK

Google AI Overview visibility for Energy, Utilities & Waste Recycling Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.1566491024
81.8433508976
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 13%
Problem Solving 40%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Recycling Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
compareandrecycle.co.uk 23.33
recycleyourelectricals.org.uk 7.87
viking-direct.co.uk 7.48
bin-shop.co.uk 7.42
moneysupermarket.com 6.83
litterbins.co.uk 5.79
kingfisherdirect.co.uk 3.37
recyclenow.com 2.95
mazumamobile.com 2.72
webuyanyphone.com 2.51
others 29.73
  • compareandrecycle.co.uk - 23.33%
  • recycleyourelectricals.org.uk - 7.87%
  • viking-direct.co.uk - 7.48%
  • bin-shop.co.uk - 7.42%
  • moneysupermarket.com - 6.83%
  • litterbins.co.uk - 5.79%
  • kingfisherdirect.co.uk - 3.37%
  • recyclenow.com - 2.95%
  • mazumamobile.com - 2.72%
  • webuyanyphone.com - 2.51%
  • others - 29.73%

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In the PPC landscape, “compareandrecycle.co.uk” leads with 23.33% click share, while “others” collectively hold 29.73%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Recycling Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date compareandrecycle.co.uk bin-shop.co.uk litterbins.co.uk viking-direct.co.uk moneysupermarket.com glasdon.com kingfisherdirect.co.uk recycleyourelectricals.org.uk mazumamobile.com webuyanyphone.com
2026/04/01 28.18% 7.1% 3.93% 8.73% 7.68% 3.17% 0.34% 1.18% 3.99% 4.29%
2026/04/02 22.44% 6.33% 5.28% 10.27% 6.54% 3.17% 4.21% 0.84% 3.59% 4.34%
2026/04/03 26.19% 3.14% 9.22% 9.82% 8.16% 3.19% 1.27% 2.7% 2.96% 4.88%
2026/04/04 32.78% 0% 0% 0% 11.44% 0% 3.38% 11.52% 5.14% 6.99%
2026/04/05 27.66% 0% 0% 0.6% 11.21% 0% 3.54% 8.74% 6.08% 5.82%
2026/04/06 20.54% 1.12% 4.32% 3.33% 7.92% 1.2% 1.63% 2.75% 2.64% 3.71%
2026/04/07 20.57% 4.15% 5.49% 10.43% 8.3% 1.7% 3.47% 5.46% 3.5% 4.33%
2026/04/08 22.26% 5.05% 7.61% 9.26% 7.32% 1.72% 3.52% 7.73% 3.24% 3.83%
2026/04/09 24.19% 6.83% 4.12% 8.64% 6.15% 5.68% 5.49% 7.79% 1.99% 4.48%
2026/04/10 20.79% 6.99% 11.54% 6.07% 6.45% 3.9% 5.87% 4.73% 3.4% 3.56%
2026/04/11 26.13% 5.83% 0% 3.52% 10.08% 3.8% 1.16% 7.64% 3.78% 5.17%
2026/04/12 23.66% 1.58% 0% 0.47% 7.22% 0% 1.39% 6.11% 3.18% 3.57%
2026/04/13 22.12% 2.76% 4.51% 8.03% 7.96% 0.06% 2.64% 4.82% 2.71% 4.96%
2026/04/14 18.79% 9.88% 13.08% 11.9% 6.51% 0% 6.64% 4.2% 1.44% 4.85%
2026/04/15 22.11% 10.72% 3.56% 9.7% 5.99% 2.89% 4.65% 4.07% 1.68% 4.96%
2026/04/16 18.33% 16.38% 8.01% 12.22% 5.75% 0.1% 4.59% 2.86% 1.98% 1.63%
2026/04/17 13.01% 10.35% 7.66% 11.84% 4.37% 9.22% 3.45% 2.68% 2.48% 2.38%
2026/04/18 21.59% 7.66% 0% 4.5% 6.53% 14.81% 1.44% 5.07% 3.18% 2.49%
2026/04/19 24.75% 3.91% 0% 2.32% 9.73% 12.17% 0.2% 5.85% 4.35% 3.28%
2026/04/20 16.54% 12.46% 7.17% 9.99% 6.13% 3.38% 3.26% 2.4% 2.32% 1.95%
2026/04/21 15.78% 12.64% 14.14% 12.93% 9.26% 0% 4.42% 3.22% 2.25% 0.32%
2026/04/22 16.73% 11.61% 12.16% 11.7% 8.01% 5.29% 5.26% 3.31% 2.48% 0.45%
2026/04/23 13.7% 11.11% 3.69% 8.58% 8.39% 1.42% 1.36% 4.09% 3.32% 0.86%
2026/04/24 14.26% 9.65% 8.24% 9.28% 8.11% 0% 2.35% 3.69% 3.35% 1.83%
2026/04/25 17.16% 8.38% 0% 0% 11.8% 0% 2.56% 3.16% 3.33% 2.57%
2026/04/26 25.07% 3.02% 0% 0% 11.87% 0% 2.15% 5.01% 2.29% 2.38%
2026/04/27 16.04% 6.47% 19.81% 5.53% 9.23% 0% 2.3% 1.72% 2.79% 2.02%
2026/04/28 17.76% 12.03% 6.18% 13.25% 7.66% 0% 4.82% 2.31% 1.27% 0.89%
2026/04/29 17.96% 12.31% 5.11% 8.42% 9.25% 0% 3.31% 4.46% 2.15% 0.67%
2026/04/30 17.7% 10.87% 8.87% 8.27% 5.91% 3.45% 2.71% 1.81% 0.84% 0.79%
  • compareandrecycle.co.uk
  • bin-shop.co.uk
  • litterbins.co.uk
  • viking-direct.co.uk
  • moneysupermarket.com
  • glasdon.com
  • kingfisherdirect.co.uk
  • recycleyourelectricals.org.uk
  • mazumamobile.com
  • webuyanyphone.com

Copyright © Adthena. All rights reserved.

In April 2026, compareandrecycle.co.uk led PPC spend, peaking at 32.78% on April 4. Bin-shop.co.uk saw a mid-month surge, while litterbins.co.uk spiked on April 27. Viking-direct.co.uk maintained steady growth, ending strong.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Recycling Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 77
2026/04/02 82
2026/04/03 76
2026/04/04 65
2026/04/05 75
2026/04/06 82
2026/04/07 80
2026/04/08 72
2026/04/09 71
2026/04/10 60
2026/04/11 70
2026/04/12 62
2026/04/13 74
2026/04/14 80
2026/04/15 74
2026/04/16 65
2026/04/17 72
2026/04/18 60
2026/04/19 66
2026/04/20 71
2026/04/21 61
2026/04/22 60
2026/04/23 70
2026/04/24 65
2026/04/25 52
2026/04/26 46
2026/04/27 62
2026/04/28 72
2026/04/29 70
2026/04/30 75

Copyright © Adthena. All rights reserved.

April began with 77 advertisers, peaking at 82 on the 2nd and 6th. A decline followed, reaching a low of 46 on the 26th. The month concluded with a slight recovery to 75 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Recycling Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bin-shop.co.uk 4.7%
asda.com 2.78%
litterbins.co.uk 1.65%
glasdon.com 1.54%
viking-direct.co.uk 1.52%
recyclenow.com -1.38%
scrapcarcomparison.co.uk -1.41%
recycleyourelectricals.org.uk -2.09%
webuyanyphone.com -2.28%
compareandrecycle.co.uk -6.46%

Copyright © Adthena. All rights reserved.

In the past month, bin-shop.co.uk surged with a 4.70% click share increase, while compareandrecycle.co.uk faced a significant drop of 6.46%.

Campaign Efficiency

UK Energy, Utilities & Waste Recycling Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date bin-shop.co.uk viking-direct.co.uk litterbins.co.uk compareandrecycle.co.uk moneysupermarket.com kingfisherdirect.co.uk glasdon.com recycleyourelectricals.org.uk webuyanyphone.com asda.com
2026/04/01 9.82% 14.24% 5.71% 15.91% 6.44% 0.45% 3.65% 1.14% 3.54% 3.65%
2026/04/02 8.26% 15.73% 6.75% 13.07% 4.64% 6.88% 3.8% 1.13% 3.26% 0.93%
2026/04/03 4.31% 15.73% 14.25% 14.88% 6.16% 1.81% 3.62% 2.49% 4.04% 1.81%
2026/04/04 0% 0% 0% 22.39% 10.14% 6.79% 0% 12.19% 6.04% 4.69%
2026/04/05 0% 0.76% 0% 18.07% 10.69% 7.51% 0% 7.93% 5.57% 4.63%
2026/04/06 1.51% 4.84% 8.29% 12.04% 6.83% 2.81% 1.41% 2.83% 3.2% 0%
2026/04/07 5.3% 15.62% 7.39% 11.34% 6.27% 5.42% 2% 4.52% 3.25% 0%
2026/04/08 6.67% 14.24% 11.32% 12.9% 5.67% 6.31% 2% 6.81% 2.87% 0.91%
2026/04/09 9.16% 13.73% 5.5% 13.33% 4.91% 8.87% 6.53% 6.9% 3.45% 0%
2026/04/10 9.59% 9.43% 16.38% 11.22% 4.8% 9.06% 4.21% 4.93% 2.78% 0.12%
2026/04/11 8.36% 5.7% 0% 14.78% 8.29% 2.41% 4.81% 7.9% 4.44% 5.4%
2026/04/12 2.52% 0.56% 0% 14.73% 6.35% 3.13% 0% 6.32% 3.04% 0%
2026/04/13 4.19% 13.26% 6.36% 13.46% 6.71% 4.19% 0.11% 4.83% 3.78% 0%
2026/04/14 11.54% 15.92% 17.02% 9.47% 4.79% 9.66% 0% 3.92% 3.1% 0.72%
2026/04/15 13.91% 14.53% 4.79% 11.66% 5.25% 7.48% 3.34% 4.32% 3.99% 5.01%
2026/04/16 20.05% 17.77% 10.39% 9.5% 3.81% 7.27% 0.15% 3.48% 1.06% 0%
2026/04/17 11.5% 16.29% 11.07% 5.89% 2.76% 6.14% 9.11% 2.68% 1.62% 2.84%
2026/04/18 10.47% 7.64% 0% 12.54% 5.39% 2.49% 17.79% 5.47% 1.9% 0%
2026/04/19 5.43% 3.53% 0% 14.99% 7.48% 0.37% 15.46% 6.4% 2.63% 0.88%
2026/04/20 15.04% 14.51% 9% 8.45% 4.22% 5.15% 3.43% 2.49% 1.24% 1.72%
2026/04/21 14.99% 18.32% 16.73% 7.64% 5.75% 6.37% 0% 3.49% 0.2% 1.97%
2026/04/22 14.26% 16.31% 15.01% 7.7% 4.97% 7.77% 5.75% 2.88% 0.31% 2.87%
2026/04/23 15.55% 13.28% 5.34% 6.99% 6% 3.19% 1.54% 3.74% 0.57% 1.65%
2026/04/24 13.48% 14.19% 11.18% 7.12% 5.39% 4.47% 0% 3.27% 1.59% 4.24%
2026/04/25 12.51% 0% 0% 9.22% 8.83% 6.01% 0% 3.58% 1.78% 20.18%
2026/04/26 5.13% 0% 0% 16.37% 10.71% 3.64% 0% 7.24% 2.01% 0%
2026/04/27 7.61% 7.59% 24.22% 7.49% 5.9% 3.28% 0% 1.55% 1.16% 14.34%
2026/04/28 14.71% 17.76% 7.06% 8.18% 5.5% 6.82% 0% 2.64% 0.62% 15.15%
2026/04/29 15.49% 13.47% 6.64% 10.24% 7.17% 4.6% 0% 4.45% 0.48% 1%
2026/04/30 14.21% 12.66% 12.01% 9.47% 5.22% 4.05% 3.75% 2.27% 0.72% 0%
  • bin-shop.co.uk
  • viking-direct.co.uk
  • litterbins.co.uk
  • compareandrecycle.co.uk
  • moneysupermarket.com
  • kingfisherdirect.co.uk
  • glasdon.com
  • recycleyourelectricals.org.uk
  • webuyanyphone.com
  • asda.com

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Bin-shop.co.uk surged mid-month, peaking at 20.05% on April 16. Viking-direct.co.uk maintained strong presence, peaking at 18.32% on April 21. Litterbins.co.uk spiked to 24.22% on April 27. Asda.com had a late surge, reaching 20.18% on April 25. The month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Recycling Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Recycling Services - Last month
  1. 1
    Recycle My Phone https://www.compareandrecycle.co.uk

    Highest Payout For Your Phone — Get The Most Cash For Your Phone, Compare Prices Of Over 30+ Recyclers!

  2. 2
    Recycle Broken Phones & iPhones For Cash | Mazuma https://www.mazumamobile.com

    Can I sell my broken phones for cash? Yes, you can sell broken phones for cash with Mazuma.

  3. 3
    Redcorn Salvage Auctions - Buy Salvage Online https://auctions.redcorn.co.uk

    Bid Online and buy cheap salvage cars and vans. New Auctions every day.

  4. 4
    South West London https://www.removemycar.co.uk › scrap-car › sw-london

    Scrap My Car With No Hassle — With Cash Payments Now Illegal We Pay by Bank Transfer or Cheque On Collection. Save Time...

  5. 5
    Waste Bins | Office Recycling Bins & Pedal | Viking Direct UK https://www.viking-direct.co.uk

    Why Buy From Viking®? e.g. Vast Range, Satisfaction Guaranteed and 35 Years of Experience.

Copyright © Adthena. All rights reserved.

In the competitive landscape of recycling and waste management, top advertisers like Compare and Recycle and Mazuma Mobile emphasize cash incentives for recycling phones, while Redcorn and Remove My Car focus on hassle-free salvage and scrap services. Viking Direct highlights its extensive experience and product range in office recycling solutions.

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