UK Energy, Utilities & Waste Recycling Services - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recycling Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recycling Services – UK

Google AI Overview visibility for Energy, Utilities & Waste Recycling Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.2229629961
66.7770370039
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 11%
Problem Solving 42%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Recycling Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
compareandrecycle.co.uk 17.96
gforcedirect.co.uk 16.62
litterbins.co.uk 7.3
recycleyourelectricals.org.uk 6.36
moneysupermarket.com 5.07
viking-direct.co.uk 4.24
ebay.co.uk 3.84
kingfisherdirect.co.uk 3.79
asda.com 3.57
mazumamobile.com 3.02
others 28.23
  • compareandrecycle.co.uk - 17.96%
  • gforcedirect.co.uk - 16.62%
  • litterbins.co.uk - 7.3%
  • recycleyourelectricals.org.uk - 6.36%
  • moneysupermarket.com - 5.07%
  • viking-direct.co.uk - 4.24%
  • ebay.co.uk - 3.84%
  • kingfisherdirect.co.uk - 3.79%
  • asda.com - 3.57%
  • mazumamobile.com - 3.02%
  • others - 28.23%

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In the PPC landscape, “compareandrecycle.co.uk” leads with 17.96% click share, closely followed by “gforcedirect.co.uk” at 16.62%. “Others” collectively hold a significant 28.23%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Recycling Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date compareandrecycle.co.uk viking-direct.co.uk litterbins.co.uk moneysupermarket.com recycleyourelectricals.org.uk webuyanyphone.com kingfisherdirect.co.uk gforcedirect.co.uk mazumamobile.com asda.com
2026/06/01 16.7% 2.41% 19.54% 9.26% 4.56% 3.69% 3.02% 0% 6.38% 4.48%
2026/06/02 12.95% 4.36% 12.19% 6.69% 3.12% 3.25% 3.14% 21.25% 4.67% 5.49%
2026/06/03 17.46% 6.47% 11.38% 9.1% 5.61% 4.73% 7.53% 0% 7.64% 3.82%
2026/06/04 14.57% 4.75% 7.76% 7.91% 5.25% 4.32% 5.53% 19.52% 5.57% 0%
2026/06/05 10.18% 4.05% 7.37% 4.77% 4.05% 3.42% 2.38% 38.07% 3.61% 1.21%
2026/06/06 17.29% 4.06% 0% 8.88% 7.15% 6.22% 1.68% 0% 7.71% 13.07%
2026/06/07 19.74% 2.03% 0% 10.44% 6.52% 6.98% 5.84% 0% 8.56% 10.62%
2026/06/08 12.83% 3.49% 10.02% 6.49% 4.37% 3.97% 2.77% 28.95% 4.56% 2.96%
2026/06/09 12.29% 4.45% 12.45% 5.89% 3.44% 3.79% 3.2% 21.71% 3.48% 5.38%
2026/06/10 14.51% 4.75% 7.85% 6.36% 4.57% 4.23% 5.59% 19.74% 3.05% 0%
2026/06/11 8.9% 4.37% 7.92% 4.05% 2.19% 1.86% 2.55% 41.07% 1.81% 1.31%
2026/06/12 17.58% 4.57% 0% 7.63% 5.25% 4.07% 1.89% 0% 4.05% 14.71%
2026/06/13 21.04% 2.27% 0% 8.65% 6.19% 6.37% 6.52% 0% 5.17% 11.5%
2026/06/14 13.34% 3.84% 11.17% 4.72% 4.13% 4.33% 3.09% 32.24% 3.32% 3.31%
2026/06/15 10.36% 4.47% 13.7% 4.49% 3.36% 1.15% 3.85% 31.52% 2.17% 2.39%
2026/06/16 13.08% 5.18% 9.55% 4.63% 2.25% 2.12% 6.4% 24.05% 3.17% 0%
2026/06/17 13.55% 4.1% 7.06% 4.55% 2.55% 3.02% 4.6% 14.43% 2.54% 5.91%
2026/06/18 13.78% 3.84% 9.75% 4.75% 2.54% 2.11% 3.18% 15.55% 1.4% 0.97%
2026/06/19 10.09% 3.12% 9.98% 4.01% 2.01% 1.48% 7.79% 26.24% 1.53% 1.57%
2026/06/20 19.18% 1.52% 0% 7.26% 5.55% 3.05% 4.14% 0% 3.63% 1.21%
2026/06/21 23.06% 0.3% 0% 9.34% 3.9% 6.13% 2.36% 0% 4.87% 0%
2026/06/22 15.7% 5.96% 7.41% 6.96% 3.23% 2.66% 1.83% 12.26% 3.08% 0%
2026/06/23 12.26% 8.27% 6.56% 5.04% 2.02% 1.92% 3.62% 11.29% 1.85% 0.31%
2026/06/24 10.61% 9.33% 9.46% 3.29% 2.71% 2.65% 5.28% 19.43% 1.98% 0.06%
2026/06/25 14.02% 6.25% 6.11% 5.31% 3.45% 3.51% 4.61% 14.31% 1.88% 0%
2026/06/26 20.44% 7.68% 0% 6.27% 5.51% 4.3% 4.08% 0% 2.58% 0%
2026/06/27 18.22% 5.75% 0% 5.04% 7.2% 3.48% 4.95% 0% 2.06% 0%
2026/06/28 23.64% 3.79% 0% 9.41% 9.2% 7% 0% 0% 2.15% 1.1%
2026/06/29 20.59% 4.83% 4.99% 6.79% 5.43% 6.09% 1.19% 0% 2.62% 3.7%
2026/06/30 17.43% 7.17% 5.12% 5.1% 5.07% 4.58% 4.47% 2.23% 1.56% 0%
  • compareandrecycle.co.uk
  • viking-direct.co.uk
  • litterbins.co.uk
  • moneysupermarket.com
  • recycleyourelectricals.org.uk
  • webuyanyphone.com
  • kingfisherdirect.co.uk
  • gforcedirect.co.uk
  • mazumamobile.com
  • asda.com

Copyright © Adthena. All rights reserved.

In June 2026, “compareandrecycle.co.uk” led with fluctuating spend, peaking at 23.64%. “gforcedirect.co.uk” saw a dramatic drop from 41.07% to 2.23%. The month ended with diverse spend patterns across advertisers.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Recycling Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 83
2026/06/02 83
2026/06/03 83
2026/06/04 97
2026/06/05 99
2026/06/06 77
2026/06/07 73
2026/06/08 81
2026/06/09 88
2026/06/10 90
2026/06/11 96
2026/06/12 81
2026/06/13 86
2026/06/14 76
2026/06/15 79
2026/06/16 90
2026/06/17 93
2026/06/18 100
2026/06/19 84
2026/06/20 62
2026/06/21 55
2026/06/22 69
2026/06/23 80
2026/06/24 68
2026/06/25 69
2026/06/26 66
2026/06/27 71
2026/06/28 66
2026/06/29 76
2026/06/30 75

Copyright © Adthena. All rights reserved.

June began with 83 advertisers, peaking at 100 mid-month. A decline followed, ending at 75.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Recycling Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bin-shop.co.uk 5.82%
glasdon.com 5.31%
compareandrecycle.co.uk 3.01%
binopolis.com 1.31%
brabantia.com 1.21%
mazumamobile.com -1.58%
ebay.co.uk -2.23%
litterbins.co.uk -2.49%
asda.com -3.39%
gforcedirect.co.uk -10.47%

Copyright © Adthena. All rights reserved.

Gforcedirect.co.uk saw a significant drop of 10.47% in click share, while bin-shop.co.uk experienced a notable increase of 5.82%.

Campaign Efficiency

UK Energy, Utilities & Waste Recycling Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date bin-shop.co.uk compareandrecycle.co.uk viking-direct.co.uk litterbins.co.uk kingfisherdirect.co.uk recycleyourelectricals.org.uk moneysupermarket.com ebay.co.uk gforcedirect.co.uk asda.com
2026/06/01 0.16% 9.8% 3.19% 27.28% 4.48% 4.51% 6.9% 6.2% 0% 5.22%
2026/06/02 0% 7.96% 5.97% 16.99% 4.39% 2.98% 5.12% 4.6% 18.89% 5.66%
2026/06/03 1.22% 10.63% 9.3% 16.76% 10.84% 4.66% 6.27% 3.52% 0% 5.51%
2026/06/04 0.26% 9.14% 7.11% 10.74% 8.67% 4.41% 5.62% 7.7% 19.94% 0%
2026/06/05 0% 6.27% 5.64% 11.14% 4.44% 3.38% 3.38% 5.93% 33.34% 2.06%
2026/06/06 0.53% 10.31% 5.7% 0% 3.07% 6.4% 5.81% 10.19% 0% 20.25%
2026/06/07 2.09% 11.6% 2.82% 0% 9.67% 5.74% 7.19% 9.89% 0% 17.84%
2026/06/08 0% 7.66% 5.16% 13.75% 4.51% 3.6% 4.33% 2.44% 27.69% 5.1%
2026/06/09 0% 7.64% 6.07% 17.27% 4.46% 2.88% 4.05% 4.59% 19.2% 5.52%
2026/06/10 0.26% 8.86% 6.94% 10.57% 8.54% 4.03% 4.62% 7.04% 19.64% 0%
2026/06/11 0% 5.19% 5.98% 11.78% 4.68% 2.14% 2.68% 6.32% 35.4% 2.17%
2026/06/12 0.56% 10.16% 5.96% 0% 3.21% 4.82% 4.86% 10.66% 0% 21.17%
2026/06/13 2.2% 12.63% 3.07% 0% 10.55% 5.51% 6.09% 8.89% 0% 18.8%
2026/06/14 0% 7.84% 5.55% 15% 4.92% 3.82% 3.41% 2.17% 30.17% 5.59%
2026/06/15 0% 6.26% 5.99% 17.73% 5.29% 3.05% 3.14% 4.57% 25.95% 4.44%
2026/06/16 0.25% 7.53% 7.41% 12.42% 9.5% 2.32% 3.08% 7.11% 23.13% 0%
2026/06/17 0.55% 7.32% 5.13% 11.37% 6.07% 2.17% 2.69% 6.66% 13.11% 7.4%
2026/06/18 2.89% 8.23% 4.73% 11.88% 4.4% 2.34% 3.44% 5.62% 12.98% 1.89%
2026/06/19 4.32% 5.94% 4.15% 11.73% 10.27% 2.03% 2.81% 6.79% 22.32% 2.63%
2026/06/20 13.95% 10.97% 2.08% 0% 5.81% 5.18% 4.78% 1.3% 0% 1.94%
2026/06/21 14.74% 14.48% 0.31% 0% 2.9% 5.14% 7.4% 0.62% 0% 0%
2026/06/22 10.48% 9.71% 8.53% 8.57% 2.1% 3.22% 4.49% 0.98% 12.72% 0%
2026/06/23 14.31% 6.92% 10.76% 7.33% 4.23% 1.93% 3.1% 0.73% 11.28% 0.56%
2026/06/24 5.81% 6.38% 13.3% 10.34% 7.26% 2.56% 2.36% 2.26% 14.62% 0.31%
2026/06/25 14.06% 8.59% 9.73% 7% 7% 3.81% 3.77% 1.77% 10.82% 0%
2026/06/26 15.93% 11.83% 11.35% 0% 5.73% 5.95% 4.21% 1.53% 0% 0%
2026/06/27 13.94% 10.16% 8.1% 0% 5.85% 6.47% 3.14% 0.73% 0% 0%
2026/06/28 5.19% 16.61% 5.83% 0% 0% 10.73% 7% 0.32% 0% 2.59%
2026/06/29 5.79% 12.32% 7.78% 6.5% 1.81% 5.88% 4.7% 0.43% 0% 4.83%
2026/06/30 13.54% 10.95% 10.83% 5.52% 5.42% 4.73% 3.81% 2.97% 2.71% 0%
  • bin-shop.co.uk
  • compareandrecycle.co.uk
  • viking-direct.co.uk
  • litterbins.co.uk
  • kingfisherdirect.co.uk
  • recycleyourelectricals.org.uk
  • moneysupermarket.com
  • ebay.co.uk
  • gforcedirect.co.uk
  • asda.com

Copyright © Adthena. All rights reserved.

In June 2026, bin-shop.co.uk’s impression share surged mid-month, peaking at 15.93% on June 26. Meanwhile, gforcedirect.co.uk led early with 35.4% on June 11, but declined to 2.71% by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Recycling Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Recycling Services - Last month
  1. 1
    Compare Biffa Waste Services - Same-Day Set-Up https://www.betterwaste.co.uk › business › waste

    Better Waste Solutions Is A Leading Provider Of Waste Management Services. Waste Management Services For...

  2. 2
    Recycling Bin Recycling Bin - Reliable Waste Disposal https://www.biffa.co.uk

    We collect 2.1 million tonnes of waste a year. We don't waste time & we won't waste yours. Award-winning service with nationwide coverage of 95%. Contact Biffa™ for help today!

  3. 3
    Recycle My Phone https://www.compareandrecycle.co.uk

    Highest Payout For Your Phone — Get The Most Cash For Your Phone, Compare Prices Of Over 20+ Recyclers! Courier Collection Or...

  4. 4
    Compare From Trusted Recyclers | Best Price Guarantee https://www.moneysupermarket.com

    Compare The Best Prices For Phones In The UK! Sell Your Phone At MoneySuperMarket. Saying Goodbye To Your Old Phone? Get The Best Deal When You Sell It At MoneySuperMarket!

  5. 5
    Use Code EXTRA15 at Checkout - Highest Prices Guaranteed https://www.webuyanyphone.com

    24k 5* Reviews - Top Prices Always Paid - Use code EXTRA15 at checkout to get an extra £15

Copyright © Adthena. All rights reserved.

In the competitive landscape of waste management and recycling, Better Waste Solutions and Biffa Waste Services stand out with their efficient, nationwide services. Meanwhile, Compare and Recycle, MoneySuperMarket, and WeBuyAnyPhone captivate with enticing offers for phone recycling, emphasizing top payouts and convenience.

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