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UK Energy, Utilities & Waste Recycling Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recycling Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Recycling Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
recyclenow.com 20.27
compareandrecycle.co.uk 17.4
bin-shop.co.uk 6.02
viking-direct.co.uk 5.34
recycleyourelectricals.org.uk 2.83
samsungrecycle.co.uk 2.42
envirofone.com 2.36
corbyofwindsor.co.uk 2.31
backmarket.co.uk 2.3
cromwell.co.uk 2.22
others 36.53

Copyright © Adthena. All rights reserved.

In the PPC landscape, “recyclenow.com” leads with 20.27% click share, closely followed by “compareandrecycle.co.uk” at 17.4%. “Others” collectively hold a significant 36.53%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Recycling Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date recyclenow.com compareandrecycle.co.uk viking-direct.co.uk cromwell.co.uk bin-shop.co.uk backmarket.co.uk envirofone.com litterbins.co.uk corbyofwindsor.co.uk glasdon.com
2025/04/01 6.86% 7.36% 4.56% 4.84% 13.56% 1.62% 1.97% 0.95% 3.02% 10.95%
2025/04/02 4.72% 5.01% 2.12% 5.41% 12.76% 1.56% 1.64% 1.29% 4.47% 4.45%
2025/04/03 6.27% 8.18% 3.24% 4.07% 14.18% 2.85% 2.94% 1.86% 3.03% 2.17%
2025/04/04 5.68% 10.61% 0.86% 3.58% 15.67% 2.84% 2.91% 0% 3.62% 3.91%
2025/04/05 9.15% 9.41% 7.9% 4.28% 0% 3.19% 3.65% 0% 2.7% 11.81%
2025/04/06 7.68% 12.18% 9.19% 3.39% 0% 6.42% 6.41% 0% 3.33% 1.89%
2025/04/07 7.49% 14.34% 10.16% 0.48% 9.23% 4.97% 5.36% 2.72% 1.4% 0%
2025/04/08 4.16% 10.42% 2.48% 4.11% 13.74% 3.59% 2.56% 1.89% 4.72% 5.74%
2025/04/09 6.27% 8.65% 8.29% 4.64% 12.43% 2.34% 3.23% 4.07% 6.53% 3.37%
2025/04/10 11.64% 9.12% 7.2% 5.43% 7.84% 3.36% 3.29% 5.62% 4.57% 5.97%
2025/04/11 9.82% 10.91% 7.66% 7.6% 9.91% 3.69% 3.07% 4.2% 1.56% 3.17%
2025/04/12 8.28% 11.75% 12.86% 0% 0% 5% 4.47% 0% 8.28% 5.29%
2025/04/13 9.48% 16.16% 5.91% 0% 0% 4.87% 5.19% 0% 9.02% 0%
2025/04/14 6.63% 14.19% 5.53% 6.25% 9.75% 3.22% 3.99% 2.28% 5.4% 4.12%
2025/04/15 7.69% 12.69% 10.41% 6.2% 10.27% 2.96% 2.95% 2.19% 3.57% 3.8%
2025/04/16 7.02% 9.99% 7.6% 7.65% 9.34% 2.38% 1.87% 5.21% 3.84% 4.59%
2025/04/17 11.02% 12.41% 5.35% 3.66% 5.27% 1.96% 3.61% 1.95% 3.79% 0.91%
2025/04/18 6.31% 11.85% 12.28% 0% 5.34% 2.2% 2.53% 10.85% 6.83% 0%
2025/04/19 7.27% 13.3% 7.37% 0% 0% 5.84% 5.58% 0% 3.15% 0%
2025/04/20 6.58% 10.91% 7.02% 0% 0% 2.81% 3.58% 0% 5.69% 0%
2025/04/21 3.28% 9.33% 10.02% 3.93% 0% 3.24% 3.04% 11.62% 5.51% 0%
2025/04/22 10.02% 9.53% 6.41% 5.37% 3.41% 2.52% 2.57% 4.74% 4.67% 0%
2025/04/23 9.04% 8.13% 4.3% 5.66% 6.19% 1.79% 2.5% 5.16% 0.89% 2.46%
2025/04/24 31.75% 6.35% 5.57% 6.03% 6.61% 1.85% 1.88% 3.11% 1.63% 0%
2025/04/25 49.57% 5.04% 3.95% 3.17% 6.15% 1.08% 1.24% 0.86% 2% 0%
2025/04/26 61.43% 6.93% 3.56% 0% 0% 1.08% 1.43% 0% 3.35% 0%
2025/04/27 55.59% 8.14% 0.52% 0% 0% 2.27% 2.19% 0% 1.98% 0%
2025/04/28 34.69% 8.42% 1.8% 1.06% 3.67% 2.94% 1.98% 2.19% 3.85% 0.46%
2025/04/29 29.7% 9.19% 3.95% 3.44% 5.15% 2.62% 1.41% 2.59% 1.27% 0.42%
2025/04/30 24.75% 7.51% 6.89% 4.15% 4.14% 1.69% 1.12% 0.74% 0.44% 0%

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RecycleNow’s spend surged late April, peaking at 61.43. CompareAndRecycle’s spend declined, while Viking-Direct fluctuated. Bin-Shop’s spend decreased, and BackMarket remained low. April ended with RecycleNow leading.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Recycling Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 109
2025/04/02 106
2025/04/03 111
2025/04/04 107
2025/04/05 86
2025/04/06 84
2025/04/07 86
2025/04/08 117
2025/04/09 115
2025/04/10 133
2025/04/11 109
2025/04/12 100
2025/04/13 92
2025/04/14 103
2025/04/15 113
2025/04/16 130
2025/04/17 118
2025/04/18 107
2025/04/19 93
2025/04/20 103
2025/04/21 104
2025/04/22 125
2025/04/23 127
2025/04/24 112
2025/04/25 111
2025/04/26 90
2025/04/27 91
2025/04/28 96
2025/04/29 112
2025/04/30 119

Copyright © Adthena. All rights reserved.

April began with 109 advertisers, fluctuating throughout. Peaks on April 10 (133) and April 23 (127) highlighted dynamic competition. The month concluded with 119 advertisers, indicating a vibrant market.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Recycling Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
recyclenow.com 24.17%
binliners.co.uk 1.22%
whogivesacrap.org 0.87%
walesrecycles.org.uk 0.76%
simplehuman.co.uk 0.69%
ebay.co.uk -1.57%
viking-direct.co.uk -2.1%
glasdon.com -3.29%
bin-shop.co.uk -5.24%
compareandrecycle.co.uk -5.36%

Copyright © Adthena. All rights reserved.

RecycleNow.com surged with a 24.17% click share increase, while CompareAndRecycle.co.uk dropped by 5.36%. BinLiners.co.uk gained 1.22%, contrasting Bin-Shop.co.uk’s 5.24% decline.

Campaign Efficiency

UK Energy, Utilities & Waste Recycling Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date recyclenow.com viking-direct.co.uk binliners.co.uk bin-shop.co.uk compareandrecycle.co.uk cromwell.co.uk kingfisherdirect.co.uk roadware.co.uk corbyofwindsor.co.uk simplehuman.co.uk
2025/04/01 3.78% 6.06% 0% 14.73% 4.93% 4.25% 8.61% 2.89% 2.87% 2.27%
2025/04/02 2.47% 2.45% 0% 14.06% 3.03% 3.08% 11.42% 5.28% 3.96% 2.74%
2025/04/03 4.1% 4.01% 0% 16.31% 6.09% 3.42% 9.4% 2.04% 3.06% 3.06%
2025/04/04 3.94% 1.14% 0% 20.4% 7.89% 4.1% 7.75% 5.08% 3.38% 2.11%
2025/04/05 5.1% 10.91% 0.24% 0% 6.92% 3.92% 10.18% 0% 2.17% 9.22%
2025/04/06 4.41% 15.6% 0.8% 0% 8.72% 2.51% 5.21% 0% 3.45% 1.14%
2025/04/07 3.87% 14.58% 1.37% 11.09% 10.6% 0.56% 1.69% 6.88% 1.14% 3.45%
2025/04/08 2.83% 3.44% 1.24% 16.74% 7.4% 3.79% 1.62% 8.27% 4.47% 0.91%
2025/04/09 3.43% 12.3% 3.54% 15.31% 6.63% 3.95% 4.5% 2.83% 5.89% 0.79%
2025/04/10 6.22% 12.37% 3.44% 10.05% 6.24% 4.34% 2.2% 1.4% 4.4% 1.26%
2025/04/11 6.3% 11.67% 0% 12.39% 9.19% 7.8% 0% 0% 1.57% 0%
2025/04/12 4.55% 20.66% 2.31% 0% 8.84% 0% 1.52% 0% 9.25% 3.11%
2025/04/13 6.05% 9.17% 0.77% 0% 12.62% 0% 0.71% 0% 9.46% 3.54%
2025/04/14 4.12% 8.61% 0.31% 12.62% 10.64% 5.15% 0.08% 2.11% 6.15% 2.93%
2025/04/15 4.32% 15.43% 3.72% 13.89% 8.68% 6.08% 0.11% 1.6% 3.55% 0%
2025/04/16 4.41% 11.48% 2.81% 11.37% 6.86% 6.34% 1.37% 4.42% 4.04% 1.67%
2025/04/17 5.78% 7.8% 1.3% 6.31% 9.3% 3.51% 2.21% 8.17% 3.67% 0.4%
2025/04/18 4.74% 17.92% 0% 6.25% 10.12% 0% 0.86% 2.39% 7.44% 0%
2025/04/19 5.37% 15.14% 2.88% 0% 10.07% 0% 0.58% 0% 3.5% 8.1%
2025/04/20 4.07% 10.63% 5.07% 0% 8.19% 0% 1.41% 0% 5.79% 3.68%
2025/04/21 1.76% 14.97% 4.97% 0% 6.41% 3.14% 0% 0.2% 5.39% 5.85%
2025/04/22 6.27% 8.74% 5.03% 3.91% 7.47% 4% 0.1% 5.31% 4.97% 7.27%
2025/04/23 5.49% 5.89% 5.55% 6.72% 5.99% 6.37% 0.81% 5.93% 0.74% 4.07%
2025/04/24 19.85% 9.17% 4.2% 9.16% 5.33% 5.95% 1.53% 1.67% 1.72% 2.16%
2025/04/25 32.73% 7.16% 5.51% 9.42% 4.23% 3.64% 1.34% 1.18% 2.82% 2.39%
2025/04/26 46.92% 6.91% 2.25% 0% 6.74% 0% 3.01% 0% 5.06% 4.96%
2025/04/27 40.91% 0.83% 1.63% 0% 8.27% 0% 0.08% 0% 2.73% 8.97%
2025/04/28 23.71% 2.71% 4.97% 4.72% 7.4% 1.44% 1.69% 4.64% 4.51% 2.29%
2025/04/29 18.89% 7.09% 4.98% 6.48% 7.49% 4.19% 2.88% 6.7% 1.45% 2.48%
2025/04/30 14.19% 12.31% 7.15% 6.02% 5.65% 4.73% 3.92% 1.93% 0.73% 0.24%

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In April 2025, recyclenow.com saw a dramatic rise in PPC impressions, peaking at 46.92% on April 26. Viking-direct.co.uk fluctuated, ending at 12.31%. Binliners.co.uk and bin-shop.co.uk had modest gains, while compareandrecycle.co.uk maintained steady impressions. Kingfisherdirect.co.uk and roadware.co.uk experienced declines. Simplehuman.co.uk ended with minimal impressions.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Recycling Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Be Planet Friendly - Recycle my phone https://www.backmarket.co.uk

    Trade in your unwanted electronics to professional refurbishers - it only takes 2 minutes.

  2. 2
    Recycle My Phone https://www.compareandrecycle.co.uk

    Secure The Highest Payout — Get The Most Cash For Your Phone, Compare Prices Of Over 30+ Recyclers! We Help...

  3. 3
    Sell your damaged or old mobile | No Cost To Send Your Phone https://www.envirofone.com › recycle › mobile

    Selling Your Old Phone With Envirofone Couldn't Be Easier. Sell Online Now. Sell your...

  4. 4
    The UK's Most Trusted Recycler https://www.mazumamobile.com

    The Highest Prices Guaranteed — Get Cash Same Day For Your Phone - Fast & Fair Service - UK's Most Trusted Phone Recycler.

  5. 5
    How To Recycle Coffee Pods | Enter Your Postcode https://www.recyclenow.com › recycle › coffee-pods

    Find out how and where to recycle your single-use coffee pods here at Recycle Now. Find out all you need to know about recycle at Recycle Now.

Copyright © Adthena. All rights reserved.

In the competitive landscape of recycling services, Back Market champions eco-friendliness, while Compare and Recycle emphasizes maximizing cash returns. Envirofone simplifies the selling process, and Mazuma Mobile highlights trust and speed. Recycle Now educates on coffee pod recycling, showcasing diverse recycling themes.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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