UK Energy, Utilities & Waste Recycling Services - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recycling Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recycling Services – UK

Google AI Overview visibility for Energy, Utilities & Waste Recycling Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.2386696536
69.7613303464
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 12%
Problem Solving 40%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Recycling Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
compareandrecycle.co.uk 21.37
moneysupermarket.com 7.4
recycleyourelectricals.org.uk 7.17
litterbins.co.uk 6.84
viking-direct.co.uk 5.34
mazumamobile.com 4.92
asda.com 4.79
kingfisherdirect.co.uk 4.69
bin-shop.co.uk 4.09
ebay.co.uk 3.64
others 29.75
  • compareandrecycle.co.uk - 21.37%
  • moneysupermarket.com - 7.4%
  • recycleyourelectricals.org.uk - 7.17%
  • litterbins.co.uk - 6.84%
  • viking-direct.co.uk - 5.34%
  • mazumamobile.com - 4.92%
  • asda.com - 4.79%
  • kingfisherdirect.co.uk - 4.69%
  • bin-shop.co.uk - 4.09%
  • ebay.co.uk - 3.64%
  • others - 29.75%

Copyright © Adthena. All rights reserved.

In the PPC landscape, “compareandrecycle.co.uk” leads with 21.37% click share, while “others” collectively hold 29.75%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Recycling Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date compareandrecycle.co.uk moneysupermarket.com mazumamobile.com recycleyourelectricals.org.uk webuyanyphone.com kingfisherdirect.co.uk asda.com viking-direct.co.uk litterbins.co.uk bin-shop.co.uk
2026/05/01 11.74% 5.55% 2.23% 2.64% 0.2% 5.02% 2.7% 8.64% 8.07% 9.92%
2026/05/02 20.24% 6.3% 5.09% 3.27% 1.65% 6.73% 16.12% 2.84% 0% 7.87%
2026/05/03 18.93% 6.67% 5.12% 5.96% 1.09% 5.75% 5.53% 4.56% 0% 2.55%
2026/05/04 16.92% 6.85% 6.12% 3.97% 1.12% 1.25% 9.94% 4.69% 9.96% 1.42%
2026/05/05 13.89% 5.95% 2.67% 2.88% 1.19% 4.14% 9.68% 7.98% 5.18% 11.77%
2026/05/06 18.73% 6.57% 2.6% 2.64% 0.45% 3.35% 0.43% 13.11% 8.78% 6.68%
2026/05/07 15.91% 4.43% 1.55% 1.15% 0.51% 0% 0% 12.18% 13.07% 17.69%
2026/05/08 12.36% 5.42% 2.31% 1.81% 1.4% 1.39% 2.58% 6.81% 1.54% 9.62%
2026/05/09 12.58% 6.91% 2.5% 2.78% 1.29% 2.54% 10.61% 1.67% 0% 8.58%
2026/05/10 18.48% 10.11% 1.62% 3.55% 0.77% 0% 0% 1.92% 0% 3.78%
2026/05/11 15.5% 10.11% 1.43% 4.48% 2.04% 2.66% 0.87% 4.6% 9.18% 7.66%
2026/05/12 17.87% 10.41% 1.96% 5.23% 2.09% 5.43% 5.3% 6.04% 5.41% 9.92%
2026/05/13 16.03% 9.55% 1.89% 2.85% 2% 7.36% 4.49% 8.48% 3.53% 12.03%
2026/05/14 12.21% 7.96% 2.15% 1.84% 1.02% 6.15% 2.78% 7.48% 7.89% 7.17%
2026/05/15 12.28% 5.39% 2.29% 1.8% 1.39% 1.38% 2.57% 6.76% 1.68% 9.56%
2026/05/16 17.84% 10.78% 4.97% 4.4% 1.12% 6.52% 4.91% 4.82% 0% 3.21%
2026/05/17 21.85% 13.26% 5.86% 3.91% 3.24% 7.36% 7.79% 4.28% 0% 1.94%
2026/05/18 16.14% 9.58% 4.1% 2.74% 0.94% 6.01% 9.67% 5.09% 13.2% 2.72%
2026/05/19 13.61% 8.05% 3.24% 2.47% 2.37% 6.58% 7.19% 10.2% 11.32% 5.51%
2026/05/20 12.87% 5.95% 2.99% 2.49% 3.9% 7.91% 2.21% 7.05% 16.08% 4.16%
2026/05/21 16.4% 8.45% 7.17% 3.21% 4.81% 4.55% 0.15% 5.89% 16.05% 4.31%
2026/05/22 18.05% 9.46% 10.37% 4.35% 4.57% 3.57% 3.61% 4.8% 7.81% 2.55%
2026/05/23 24.68% 9.06% 11.88% 4.65% 6.24% 6.86% 4.45% 0.35% 0% 2.21%
2026/05/24 23.39% 7.61% 10.62% 4.76% 6.07% 7.13% 2.47% 2.51% 0% 1.18%
2026/05/25 16.94% 6.26% 7.07% 4.6% 4.23% 7.33% 0.83% 4.42% 16.47% 1.14%
2026/05/26 18.27% 9.92% 8.77% 5.51% 5.29% 4.23% 3.21% 4.74% 14.07% 0%
2026/05/27 20.02% 9.26% 8.62% 5.65% 5.01% 7.35% 3.37% 5.8% 11.42% 0.86%
2026/05/28 20.46% 9.39% 8.25% 5.24% 4.9% 5.08% 0.69% 7.74% 10.68% 0.05%
2026/05/29 20.13% 9.11% 8.5% 4.46% 5.89% 6.25% 2.46% 5.3% 13.87% 0%
2026/05/30 24.51% 12.95% 12.02% 8.18% 6.5% 2.7% 3.16% 0.47% 0% 0%
2026/05/31 24.9% 12.32% 12.07% 8.32% 6.59% 3.93% 1.46% 0.82% 0% 0%
  • compareandrecycle.co.uk
  • moneysupermarket.com
  • mazumamobile.com
  • recycleyourelectricals.org.uk
  • webuyanyphone.com
  • kingfisherdirect.co.uk
  • asda.com
  • viking-direct.co.uk
  • litterbins.co.uk
  • bin-shop.co.uk

Copyright © Adthena. All rights reserved.

In May 2026, compareandrecycle.co.uk led with a fluctuating spend, peaking at 24.90. Moneysupermarket.com steadily increased, ending at 12.32. Mazumamobile.com saw a late surge, closing at 12.07. Recycleyourelectricals.org.uk rose to 8.32. Webuyanyphone.com climbed to 6.59. Kingfisherdirect.co.uk varied, finishing at 3.93. Asda.com fluctuated, ending at 1.46. Viking-direct.co.uk dropped to 0.82. Bin-shop.co.uk declined, closing at 0.05. Litterbins.co.uk’s data was incomplete.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Recycling Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 78
2026/05/02 60
2026/05/03 58
2026/05/04 65
2026/05/05 68
2026/05/06 69
2026/05/07 76
2026/05/08 84
2026/05/09 64
2026/05/10 58
2026/05/11 80
2026/05/12 88
2026/05/13 84
2026/05/14 100
2026/05/15 84
2026/05/16 81
2026/05/17 77
2026/05/18 87
2026/05/19 85
2026/05/20 92
2026/05/21 95
2026/05/22 92
2026/05/23 81
2026/05/24 81
2026/05/25 83
2026/05/26 86
2026/05/27 83
2026/05/28 84
2026/05/29 82
2026/05/30 71
2026/05/31 75

Copyright © Adthena. All rights reserved.

May began with 78 advertisers, dipped mid-month, then surged to 100 on the 14th. The month concluded with 75, reflecting dynamic fluctuations.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Recycling Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
litterbins.co.uk 4.74%
mazumamobile.com 4.2%
compareandrecycle.co.uk 2.83%
ebay.co.uk 2.72%
webuyanyphone.com 2.23%
simplehuman.co.uk -1.43%
scrapcarcomparison.co.uk -1.76%
viking-direct.co.uk -1.78%
nationalscrapcar.co.uk -2.64%
bin-shop.co.uk -5.21%

Copyright © Adthena. All rights reserved.

Litterbins.co.uk and mazumamobile.com surged in click share, while bin-shop.co.uk and nationalscrapcar.co.uk faced declines.

Campaign Efficiency

UK Energy, Utilities & Waste Recycling Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date compareandrecycle.co.uk moneysupermarket.com mazumamobile.com recycleyourelectricals.org.uk ebay.co.uk kingfisherdirect.co.uk asda.com viking-direct.co.uk litterbins.co.uk bin-shop.co.uk
2026/05/01 6.46% 3.91% 1.53% 2.01% 0.48% 7% 4.62% 11.84% 10.26% 13%
2026/05/02 9.81% 4.2% 3.2% 4.1% 3.89% 10.72% 24.28% 3.2% 0% 10.72%
2026/05/03 13.58% 6.12% 4.49% 7.55% 0% 6.92% 6.92% 6.92% 0% 3.46%
2026/05/04 10.83% 5.11% 4.75% 3.76% 0.53% 2.35% 15.83% 6.34% 11.57% 1.71%
2026/05/05 8.39% 4.31% 2.07% 2.79% 0.73% 5.45% 13.94% 9.88% 6.3% 14.07%
2026/05/06 11.61% 5.31% 1.76% 2.61% 2.18% 3.64% 0.89% 17.09% 9.56% 8.11%
2026/05/07 9.25% 3.81% 0.93% 1.81% 0.16% 0% 0% 15.59% 13.03% 21.02%
2026/05/08 7.03% 4.1% 1.6% 1.92% 0.74% 3.18% 4.57% 9.88% 3.55% 12.99%
2026/05/09 6.66% 5.22% 1.72% 3.09% 2.33% 5.69% 17.19% 2.01% 0% 11.5%
2026/05/10 12.88% 8.83% 1.21% 5.3% 0.35% 0% 0% 2.96% 0% 5.45%
2026/05/11 9.91% 8.18% 1.02% 4.12% 2.76% 3.13% 1.98% 6.43% 10.98% 9.66%
2026/05/12 10.84% 8.36% 1.36% 4.19% 4.65% 7.42% 8.84% 7.74% 6.06% 11.5%
2026/05/13 9.48% 7.45% 1.33% 2.6% 2.75% 9.07% 7.38% 10.79% 3.87% 14.36%
2026/05/14 6.91% 5.85% 1.34% 1.76% 3% 7.11% 4.36% 9.16% 8.25% 8.41%
2026/05/15 7.03% 4.1% 1.6% 1.92% 0.74% 3.18% 4.57% 9.88% 3.55% 12.99%
2026/05/16 11.56% 9.42% 3.93% 4.11% 4.87% 7.47% 6.98% 6.75% 0% 4.02%
2026/05/17 14.15% 11.64% 4.61% 4.28% 8.26% 8.61% 9.44% 6% 0% 2.47%
2026/05/18 9.55% 7.69% 2.93% 2.44% 4.64% 7.44% 13.99% 6.42% 14.3% 3.44%
2026/05/19 7.49% 5.89% 2.03% 2.38% 5.29% 8.25% 10.68% 12.25% 11.88% 6.17%
2026/05/20 7.64% 4.54% 1.95% 2.24% 5.63% 9.45% 3.59% 8.69% 17.15% 4.73%
2026/05/21 9.63% 6.85% 6.15% 2.91% 4.02% 6.04% 0.34% 7.72% 17.58% 5.15%
2026/05/22 10.55% 7.74% 8.55% 4.02% 4.88% 5.2% 5.99% 6.34% 9.39% 3.14%
2026/05/23 15.48% 8.05% 10.11% 5.07% 10.05% 8.53% 8.21% 0.5% 0% 2.83%
2026/05/24 13.39% 6.2% 8.49% 4.64% 14.12% 9.75% 4.85% 3.28% 0% 1.52%
2026/05/25 10.03% 5.37% 6.02% 3.84% 12.42% 8.37% 1.73% 5.84% 19.74% 1.44%
2026/05/26 11.16% 8.54% 7.46% 4.64% 5.74% 6.78% 5.9% 6.58% 18.62% 0%
2026/05/27 12.39% 7.88% 7.08% 5.17% 3.32% 9.57% 5% 8.17% 14.87% 1.06%
2026/05/28 11.91% 7.9% 6.43% 4.69% 7.78% 6.7% 1.45% 10.33% 13.71% 0.07%
2026/05/29 12.03% 7.68% 6.61% 4.49% 6.32% 9.1% 3.26% 6.71% 17.95% 0%
2026/05/30 15.93% 11.49% 10.11% 8.86% 8.85% 4.06% 6.34% 0.72% 0.01% 0%
2026/05/31 17.58% 12.11% 11.48% 8.94% 7.37% 5.83% 3.12% 1.44% 0.01% 0%
  • compareandrecycle.co.uk
  • moneysupermarket.com
  • mazumamobile.com
  • recycleyourelectricals.org.uk
  • ebay.co.uk
  • kingfisherdirect.co.uk
  • asda.com
  • viking-direct.co.uk
  • litterbins.co.uk
  • bin-shop.co.uk

Copyright © Adthena. All rights reserved.

In May 2026, “compareandrecycle.co.uk” saw a steady rise, peaking at 17.58% on the 31st. “moneysupermarket.com” gradually increased, ending at 12.11%. “mazumamobile.com” climbed to 11.48%. “recycleyourelectricals.org.uk” finished at 8.94%. “ebay.co.uk” fluctuated, closing at 7.37%. “kingfisherdirect.co.uk” ended at 5.83%. “asda.com” had a volatile month, closing at 3.12%. “viking-direct.co.uk” dropped to 1.44%. “bin-shop.co.uk” decreased, ending at 0.07%. “litterbins.co.uk” plummeted to 0.01%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Recycling Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Recycling Services - Last month
  1. 1
    We Pick-Up Your Scrap Car - Free Collection From Your Door https://www.cashforcars.co.uk

    We Are The Largest Scrap Car Recycling Network In The UK. Get An Instant Quote Online Now.

  2. 2
    Recycle My Phone https://www.compareandrecycle.co.uk

    Highest Payout For Your Phone — Get The Most Cash For Your Phone, Compare Prices Of Over 30+ Recyclers! Courier Collection Or Postage Available To Sell Your Phone Fast & Easy.

  3. 3
    Send Your Phone For Free https://www.envirofone.com

    Fast & Easy, Same Day Payment — Trade In & Recycle Old, Damaged & Used iPhones | Envirofone. Send Your Phone For Free. Don't Let It Collect Dust – Sell It to Envirofone and Get Paid...

  4. 4
    The Highest Prices Guaranteed - The UK's Most Trusted Recycler https://www.mazumamobile.com

    Get Cash Same Day For Your Phone - Fast & Fair Service - UK's Most Trusted Phone Recycler.

  5. 5
    Use Code EXTRA15 at Checkout - Highest Prices Guaranteed https://www.webuyanyphone.com

    24k 5* Reviews - Top Prices Always Paid - Use code EXTRA15 at checkout to get an extra £15

Copyright © Adthena. All rights reserved.

In the competitive landscape of recycling services, top advertisers like cashforcars.co.uk and compareandrecycle.co.uk emphasize convenience and high payouts. Envirofone and mazumamobile.com focus on fast payments and trust, while webuyanyphone.com entices with promotional codes, ensuring top prices.

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