UK Energy, Utilities & Waste Recycling Services - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recycling Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recycling Services – UK

Google AI Overview visibility for Energy, Utilities & Waste Recycling Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.7343993208
69.2656006792
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 0%
Navigational 1%
Seasonal 0%
Local 9%
Problem Solving 35%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Recycling Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
compareandrecycle.co.uk 20.17
viking-direct.co.uk 7.71
litterbins.co.uk 6.77
recycleyourelectricals.org.uk 6.47
terracycle.com 5.84
asda.com 5.4
bin-shop.co.uk 5.38
webuyanyphone.com 4.34
kingfisherdirect.co.uk 3.62
moneysupermarket.com 2.79
others 31.51
  • compareandrecycle.co.uk - 20.17%
  • viking-direct.co.uk - 7.71%
  • litterbins.co.uk - 6.77%
  • recycleyourelectricals.org.uk - 6.47%
  • terracycle.com - 5.84%
  • asda.com - 5.4%
  • bin-shop.co.uk - 5.38%
  • webuyanyphone.com - 4.34%
  • kingfisherdirect.co.uk - 3.62%
  • moneysupermarket.com - 2.79%
  • others - 31.51%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, “compareandrecycle.co.uk” leads with a 20.17% click share. “Viking-direct.co.uk” follows at 7.71%, while “others” collectively hold a significant 31.51%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Recycling Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date compareandrecycle.co.uk litterbins.co.uk asda.com viking-direct.co.uk kingfisherdirect.co.uk webuyanyphone.com simplehuman.co.uk moneysupermarket.com recycleyourelectricals.org.uk bin-shop.co.uk
2026/08/01 16.35% 9.41% 0% 6.23% 4.35% 3.62% 0.39% 2.41% 2.26% 9.24%
2026/08/02 17.43% 7.58% 5.9% 4.24% 1.55% 4.98% 0% 3.73% 3.4% 8.11%
2026/08/03 17.94% 8.36% 1.42% 12.42% 6.76% 4.93% 1.71% 2.87% 2.4% 4.66%
2026/08/04 10.38% 10.89% 0.64% 13.03% 3.53% 4.75% 3.33% 3.05% 3.07% 10.14%
2026/08/05 13.31% 12.15% 1.58% 8.82% 2.63% 6.03% 2.14% 3.93% 3.51% 4.92%
2026/08/06 21.13% 7.98% 2.54% 3.28% 1.35% 6.66% 0.17% 6% 7.15% 2.59%
2026/08/07 20.21% 3.77% 6.61% 5.81% 3.44% 5.85% 0.1% 5.76% 5.17% 3.27%
2026/08/08 19.28% 9.26% 4.78% 10.67% 0.08% 7.92% 3.72% 4.55% 6.47% 3.29%
2026/08/09 23.11% 10.61% 0.16% 4.9% 2.84% 7.33% 4.52% 3.81% 8.49% 6.05%
2026/08/10 17.49% 20.42% 0.34% 7.87% 2.05% 5.28% 3.24% 4.28% 2.85% 7.49%
2026/08/11 25.8% 0.13% 1.7% 3.25% 0.19% 10.43% 0.54% 7.44% 8.22% 2.98%
2026/08/12 18.52% 1.35% 8.02% 2.11% 1.34% 6.43% 0.61% 5% 9.67% 1.79%
2026/08/13 18.83% 4.58% 1.05% 7.61% 2.72% 9.71% 0.28% 6.04% 7.35% 3.97%
2026/08/14 16.1% 11.96% 4.77% 13.82% 6.92% 6.43% 0.64% 2.72% 6.51% 4.95%
2026/08/15 13.21% 8.66% 4.88% 11.22% 4.21% 7.88% 4.35% 3.34% 6.65% 7.43%
2026/08/16 12.11% 7.85% 12.1% 6.26% 3.8% 7.68% 5.98% 5.51% 6.57% 4.34%
2026/08/17 15% 3% 16.84% 6.6% 5.14% 9.86% 0% 4.9% 7.03% 2.15%
2026/08/18 16% 7.15% 6.17% 6.33% 2.53% 9.85% 0.13% 5.62% 7.23% 2.86%
2026/08/19 8.88% 11.32% 1.81% 13.91% 10.41% 5.96% 0.1% 1.96% 4.53% 5.68%
2026/08/20 14.17% 8.65% 7.64% 9.12% 2.6% 9.4% 0.56% 4.98% 6.53% 2.97%
2026/08/21 18.41% 6.53% 4.5% 6.7% 1.92% 8.13% 0.36% 4.5% 5.04% 4.91%
2026/08/22 19.06% 7.71% 5.91% 6.37% 0.45% 8.95% 0.82% 4.66% 7.12% 4.01%
2026/08/23 21.72% 3% 5.93% 4.91% 4% 10.06% 0.68% 5.17% 4.69% 4%
2026/08/24 15.8% 11.71% 3.22% 8.75% 2.38% 8.77% 2.08% 3.81% 5.94% 6.5%
2026/08/25 11.75% 8.14% 2.61% 9.92% 6.08% 5.41% 1.39% 3.65% 2.2% 7.19%
2026/08/26 13.99% 7.64% 2.54% 11.43% 3.51% 5.73% 6.47% 3.37% 2.63% 3.97%
2026/08/27 13.05% 7.6% 2.76% 8.94% 3.75% 5.1% 10.79% 2.14% 2.76% 2.34%
2026/08/28 17.32% 5.07% 2.03% 8.97% 1.87% 8.48% 6.89% 2.52% 4.21% 3.44%
2026/08/29 16.8% 9.86% 4.9% 7.85% 3.06% 7.94% 4.17% 3.29% 2.35% 2.54%
2026/08/30 12.45% 5.06% 5.4% 8.56% 5.15% 7.63% 8.5% 2.95% 3.42% 2.79%
2026/08/31 14.03% 12.14% 11.94% 9.1% 7.06% 6.75% 6.1% 2.77% 2.13% 1.75%
  • compareandrecycle.co.uk
  • litterbins.co.uk
  • asda.com
  • viking-direct.co.uk
  • kingfisherdirect.co.uk
  • webuyanyphone.com
  • simplehuman.co.uk
  • moneysupermarket.com
  • recycleyourelectricals.org.uk
  • bin-shop.co.uk

Copyright © Adthena. All rights reserved.

In August 2026, compareandrecycle.co.uk led PPC spend, peaking at 25.80% on August 11. Litterbins.co.uk fluctuated, hitting a low of 0.13% on August 11. Asda.com saw a notable rise mid-month, reaching 16.84% on August 17. Viking-direct.co.uk maintained steady growth, while kingfisherdirect.co.uk experienced a spike on August 19 at 10.41%. Webuyanyphone.com showed consistent performance, peaking at 10.43% on August 11. Simplehuman.co.uk had a late surge, reaching 10.79% on August 27. Moneysupermarket.com and recycleyourelectricals.org.uk remained stable, while bin-shop.co.uk ended the month with a decline.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Recycling Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 69
2026/08/02 74
2026/08/03 76
2026/08/04 73
2026/08/05 87
2026/08/06 84
2026/08/07 85
2026/08/08 65
2026/08/09 78
2026/08/10 83
2026/08/11 88
2026/08/12 92
2026/08/13 92
2026/08/14 88
2026/08/15 77
2026/08/16 69
2026/08/17 75
2026/08/18 65
2026/08/19 63
2026/08/20 62
2026/08/21 65
2026/08/22 71
2026/08/23 62
2026/08/24 65
2026/08/25 78
2026/08/26 85
2026/08/27 91
2026/08/28 83
2026/08/29 80
2026/08/30 82
2026/08/31 86

Copyright © Adthena. All rights reserved.

August saw fluctuating advertiser numbers, peaking at 92 mid-month. The month concluded with a stable 86, indicating a dynamic yet steady landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Recycling Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
plasticboxshop.co.uk 2.41%
glasdon.com 2.34%
simplehuman.co.uk 1.93%
asda.com 1.42%
kingfisherdirect.co.uk 1.2%
scrapcarcomparison.co.uk -1.27%
compareandrecycle.co.uk -1.85%
bin-shop.co.uk -1.86%
gforcedirect.co.uk -2.73%
recycleyourelectricals.org.uk -2.89%

Copyright © Adthena. All rights reserved.

In the past month, plasticboxshop.co.uk and glasdon.com saw significant click share growth, while recycleyourelectricals.org.uk and gforcedirect.co.uk experienced notable declines.

Campaign Efficiency

UK Energy, Utilities & Waste Recycling Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date asda.com viking-direct.co.uk litterbins.co.uk kingfisherdirect.co.uk simplehuman.co.uk compareandrecycle.co.uk webuyanyphone.com bin-shop.co.uk moneysupermarket.com recycleyourelectricals.org.uk
2026/08/01 0% 7.6% 11.63% 7% 0.47% 8.45% 3.56% 13.94% 1.83% 2.42%
2026/08/02 11.94% 5.46% 8.55% 1.81% 0% 8.3% 4.32% 12.06% 3.31% 3.05%
2026/08/03 2.69% 16.53% 9.14% 8.92% 1.94% 8.15% 3.86% 6.52% 1.99% 2.36%
2026/08/04 1.29% 16.51% 10.77% 4.14% 3.75% 4.33% 3.61% 15.04% 2.29% 2.32%
2026/08/05 1.83% 11.65% 14.69% 3.58% 2.8% 6.35% 5.16% 7.94% 3.25% 2.8%
2026/08/06 5.63% 5.4% 11.3% 2.64% 0.22% 10.94% 6.3% 4.78% 5.38% 5.56%
2026/08/07 14.11% 9.79% 5.74% 6.13% 0.12% 10.2% 5.4% 5.78% 4.81% 4.38%
2026/08/08 9.09% 13.32% 8.93% 0.05% 4.36% 9.69% 7.59% 4.41% 3.61% 5.84%
2026/08/09 0.41% 6.47% 12.77% 3.86% 6.44% 12.69% 7.19% 9.5% 3.4% 7.18%
2026/08/10 0.78% 9.94% 21.68% 2.52% 4.32% 9.39% 4.92% 10.6% 3.89% 2.74%
2026/08/11 1.38% 7.38% 0.14% 0.33% 1.08% 14.52% 10.09% 5.69% 7.23% 7.46%
2026/08/12 14.48% 2.74% 2.16% 1.77% 0.57% 9.88% 5.27% 2.26% 3.97% 8.56%
2026/08/13 2.23% 11.11% 6.04% 4.13% 0.27% 9.3% 8.91% 6.07% 5.2% 5.75%
2026/08/14 9.85% 18.12% 12.42% 10.29% 0.71% 7.29% 5.92% 7.57% 2.52% 4.44%
2026/08/15 7.94% 14.11% 10.67% 5.55% 5.4% 5.82% 5.64% 10.79% 2.37% 4.66%
2026/08/16 21.99% 8.66% 8.66% 6.3% 6.13% 4.82% 5.3% 5.99% 3.59% 4.6%
2026/08/17 26.86% 8.99% 2.66% 8.17% 0.01% 6.98% 7.79% 2.68% 3.81% 4.91%
2026/08/18 11.92% 8.96% 8.43% 4.16% 0.17% 7.46% 7.72% 4.16% 3.88% 5.08%
2026/08/19 3.18% 16.01% 10.04% 12.52% 0.1% 3.94% 4.24% 7.46% 1.22% 3.02%
2026/08/20 11.68% 12.48% 8.34% 4.55% 0.63% 7.24% 7.33% 4.07% 4.1% 4.53%
2026/08/21 9.41% 9.98% 7.42% 3.79% 0.39% 9.52% 6.75% 6.88% 3.55% 4.19%
2026/08/22 12.05% 7.72% 8.23% 0.66% 0.87% 9.87% 8.27% 5.59% 3.43% 5.08%
2026/08/23 11.21% 7.13% 3.36% 7.03% 0.75% 10.69% 8.5% 5.39% 3.93% 3.53%
2026/08/24 6.35% 11.59% 12.75% 4.05% 3.09% 7.48% 7.17% 9.71% 2.83% 4.33%
2026/08/25 4.6% 11.76% 7.92% 7.43% 1.42% 5.3% 4.32% 9.02% 2.96% 1.8%
2026/08/26 4.84% 13.77% 7.02% 4.78% 8.82% 6.62% 4.53% 5.17% 2.69% 1.96%
2026/08/27 4.03% 11.19% 8.26% 5.6% 12.87% 6.36% 4% 3.32% 1.54% 1.88%
2026/08/28 4.33% 13.26% 6.1% 3.78% 9.62% 9.45% 7.53% 4.98% 2.08% 3.86%
2026/08/29 10% 9.47% 11.3% 4.56% 5.49% 8.09% 6.79% 4.06% 2.71% 1.68%
2026/08/30 9.24% 9.8% 4.85% 6.49% 9.77% 6.04% 6.6% 4.31% 2.25% 2.21%
2026/08/31 19.69% 12.06% 11.48% 8.77% 6.33% 5.85% 4.79% 2.13% 1.99% 1.23%
  • asda.com
  • viking-direct.co.uk
  • litterbins.co.uk
  • kingfisherdirect.co.uk
  • simplehuman.co.uk
  • compareandrecycle.co.uk
  • webuyanyphone.com
  • bin-shop.co.uk
  • moneysupermarket.com
  • recycleyourelectricals.org.uk

Copyright © Adthena. All rights reserved.

Asda.com saw fluctuating impressions, peaking at 26.86% on August 17. Viking-direct.co.uk maintained a steady presence, while litterbins.co.uk had a notable dip on August 11. By month’s end, Asda.com led with 19.69%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Recycling Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Recycling Services - Last month
  1. 1
    Compare and Recycle™ https://www.compareandrecycle.co.uk

    Secure The Highest Payout — Compare All Of The Leading Mobile Recyclers And Get The Best Price. Get The Most Cash For Your Phone, Compare Prices Of Over 20+ Recyclers! Recycle Your Phone Online.

  2. 2
    Don't Scrap It, Sell It to Us - We Buy All Makes & Models https://www.scrapcarcomparison.co.uk › instant › quote

    Enter your reg and postcode to see real offers and free collection from local dealers.

  3. 3
    simplehuman® | Shop Bins https://www.simplehuman.co.uk

    Trash made simple. Designed for convenience, built for durability. Free UK-Wide Shipping. 2-10 Year Warranty*.

  4. 4
    Recycle the unrecyclable with TerraCycle https://www.terracycle.com

    TerraCycle is an innovative recycling company that has become a global leader in recycling hard-to-recycle materials. They offer a range of free programs, as well as recycling solutions available for purchase for...

  5. 5
    Highest Prices Guaranteed - Use Code EXTRA15 at Checkout https://www.webuyanyphone.com

    23,250,000kg of CO2 saved | 58.9 tonnes of e-waste avoided | 15.5 tonnes of plastic saved

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five advertisers stand out with compelling narratives. Compare and Recycle™ promises top payouts by comparing over 20 recyclers, while Scrap Car Comparison offers real-time offers and free collection. Simplehuman® emphasizes convenience and durability with free UK shipping. TerraCycle leads in recycling hard-to-recycle materials, offering innovative solutions. Lastly, WeBuyAnyPhone highlights environmental impact with impressive CO2 and e-waste savings. Each ad uniquely appeals to eco-conscious consumers, blending financial incentives with sustainability.

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