AUS Gambling & Gaming Sports Betting - PPC Market Share Analysis July 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Sports Betting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Gambling & Gaming Sports Betting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ladbrokes.com.au 42.52
sportsbet.com.au 14.68
tab.com.au 14.36
neds.com.au 12.79
pointsbet.com.au 5.73
bet365.com.au 3.03
palmerbet.com 1.93
mybet.com.au 1.7
dabble.com.au 1.36
swiftbet.com.au 0.66
others 1.24
  • ladbrokes.com.au - 42.52%
  • sportsbet.com.au - 14.68%
  • tab.com.au - 14.36%
  • neds.com.au - 12.79%
  • pointsbet.com.au - 5.73%
  • bet365.com.au - 3.03%
  • palmerbet.com - 1.93%
  • mybet.com.au - 1.7%
  • dabble.com.au - 1.36%
  • swiftbet.com.au - 0.66%
  • others - 1.24%

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Ladbrokes.com.au dominates with 42.52% click share, overshadowing others. Sportsbet.com.au and tab.com.au follow, while smaller players like swiftbet.com.au hold minimal shares.

Market Exposure

Share of Spend for the top 10 AUS Gambling & Gaming Sports Betting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date sportsbet.com.au neds.com.au ladbrokes.com.au bet365.com.au newbookie.com.au mybet.com.au swiftbet.com.au pointsbet.com.au tab.com.au palmerbet.com
2025/06/01 14.33% 6.31% 11.88% 9.44% 0.87% 11.67% 2.14% 12.3% 15.08% 7.21%
2025/06/02 10.98% 8.04% 13.86% 4.94% 3.55% 12.82% 4.91% 12.44% 19.92% 3.82%
2025/06/03 10.78% 7.19% 14.56% 3.39% 4.56% 5.44% 5.77% 2.43% 26.75% 0.34%
2025/06/04 8.7% 4.28% 21.07% 8.41% 5.14% 18.65% 4.96% 10.32% 6.08% 3.83%
2025/06/05 15.57% 6.89% 23.38% 12.76% 0.04% 8.71% 4.24% 12.6% 1.94% 3.65%
2025/06/06 14.91% 14.15% 22.58% 25.78% 0.13% 1.08% 2.32% 6.6% 1.89% 1.76%
2025/06/07 22.09% 7.66% 17.61% 8.15% 1.99% 10.1% 9.07% 6.83% 1.69% 3.63%
2025/06/08 21.92% 7.43% 14.05% 11.01% 1.86% 9.29% 8.14% 7.38% 4.21% 5.36%
2025/06/09 22.15% 11.82% 14.47% 7.51% 1.92% 16.06% 4.72% 3.3% 2.69% 4.99%
2025/06/10 10.73% 10.96% 12.02% 13.19% 10.57% 7.65% 7.81% 12.19% 2.56% 6.02%
2025/06/11 12.66% 9.51% 24.35% 10.89% 3.15% 8.17% 4.06% 8.49% 2.98% 4.43%
2025/06/12 12.24% 12.57% 24.65% 8.69% 1.55% 5.14% 4.63% 7.01% 5.59% 6.59%
2025/06/13 7.83% 12.53% 16.51% 4.86% 4.03% 7.32% 4.68% 11.53% 4.61% 10.08%
2025/06/14 17.46% 6.58% 16.18% 5.65% 2.25% 10.36% 6.15% 4.95% 4.91% 6.8%
2025/06/15 11.32% 12.79% 18.68% 14.77% 2.62% 5.78% 3.72% 6.17% 3.79% 5.38%
2025/06/16 7.25% 10.62% 17.41% 20.13% 0.83% 7.34% 0.88% 5.78% 3.77% 10.47%
2025/06/17 17.83% 7.56% 22.56% 10.04% 2.05% 5.92% 3.06% 11.47% 3.95% 5.77%
2025/06/18 21.43% 10.06% 16.29% 5.87% 5.85% 6.5% 3.93% 11.48% 3.21% 3.71%
2025/06/19 26.92% 10.95% 17.77% 10.29% 0.4% 6.2% 2.3% 5.79% 2.12% 3.06%
2025/06/20 17.97% 4.7% 11.46% 14.66% 2.76% 13.96% 6.2% 6.54% 1.69% 4.57%
2025/06/21 27.59% 9.45% 11.4% 6.45% 2.96% 15.85% 11.49% 0.65% 3.56% 3.04%
2025/06/22 28.98% 3.35% 17.52% 10.36% 0.88% 15.9% 7.02% 2.64% 4.3% 1.46%
2025/06/23 25.95% 3.08% 24.91% 9.35% 6.11% 5.99% 5.5% 0.93% 1.74% 5.77%
2025/06/24 31.96% 3.46% 15.88% 6.1% 3.44% 4.12% 5.87% 14.35% 4.76% 2.94%
2025/06/25 14.53% 8.33% 19.81% 11.3% 11.49% 2.41% 6.81% 8.14% 3.31% 5.53%
2025/06/26 24.68% 9.48% 11.52% 8.41% 3.55% 11.02% 6.66% 6.15% 3.93% 2.3%
2025/06/27 25.3% 10.55% 12.05% 8.14% 3.49% 11.04% 5.89% 5.41% 4.21% 2.61%
2025/06/28 20.64% 8.39% 14.92% 17.92% 2.83% 8.95% 4.45% 4.36% 3.41% 2.35%
2025/06/29 11.49% 2.96% 7.67% 5.15% 0.86% 61.01% 4.26% 1.63% 1.2% 0.81%
2025/06/30 18.78% 15.17% 14.29% 12.22% 11.21% 10.9% 10.54% 2.25% 1.19% 0.83%
  • sportsbet.com.au
  • neds.com.au
  • ladbrokes.com.au
  • bet365.com.au
  • newbookie.com.au
  • mybet.com.au
  • swiftbet.com.au
  • pointsbet.com.au
  • tab.com.au
  • palmerbet.com

Copyright © Adthena. All rights reserved.

In June 2025, sportsbet.com.au led with fluctuating spend, peaking at 31.96% on June 24. Ladbrokes.com.au maintained steady performance, while mybet.com.au spiked to 61.01% on June 29. The month concluded with diverse spend shares across advertisers.

Market Exposure

Competitor Count for AUS Gambling & Gaming Sports Betting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/06/01 29
2025/06/02 29
2025/06/03 27
2025/06/04 29
2025/06/05 29
2025/06/06 31
2025/06/07 28
2025/06/08 29
2025/06/09 28
2025/06/10 30
2025/06/11 31
2025/06/12 31
2025/06/13 31
2025/06/14 31
2025/06/15 30
2025/06/16 32
2025/06/17 33
2025/06/18 30
2025/06/19 30
2025/06/20 31
2025/06/21 30
2025/06/22 30
2025/06/23 30
2025/06/24 26
2025/06/25 26
2025/06/26 26
2025/06/27 26
2025/06/28 26
2025/06/29 25
2025/06/30 20

Copyright © Adthena. All rights reserved.

June began with 29 advertisers, fluctuating slightly, peaking at 33 mid-month. A decline followed, ending at 20.

Campaign Efficiency

Market Loss & Market Gains for AUS Gambling & Gaming Sports Betting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
sportsbet.com.au 19.31%
mybet.com.au 0.19%
newbookie.com.au 0.1%
questbet.com.au 0.08%
lightningbet.com.au 0.03%
palmerbet.com -0.54%
bet365.com.au -0.72%
tab.com.au -3.67%
neds.com.au -5.58%
ladbrokes.com.au -8.38%

Copyright © Adthena. All rights reserved.

Sportsbet.com.au surged with a 19.31% click share increase, while Ladbrokes.com.au plummeted by 8.38%.

Campaign Efficiency

AUS Gambling & Gaming Sports Betting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date sportsbet.com.au ladbrokes.com.au neds.com.au mybet.com.au bet365.com.au swiftbet.com.au pointsbet.com.au dabble.com.au tab.com.au palmerbet.com
2025/06/01 9.3% 24.12% 6.99% 2.93% 6.82% 1.02% 7.53% 2.43% 30.89% 2.27%
2025/06/02 6.95% 20.57% 7.13% 4.9% 3.16% 2.33% 8.8% 1.08% 40.16% 1.43%
2025/06/03 5.32% 9.68% 9.04% 1.92% 1.92% 1.13% 1.98% 4.66% 54.38% 0.36%
2025/06/04 4.69% 50.55% 2.43% 3.27% 8.05% 2.46% 6.19% 1.11% 15.59% 0.88%
2025/06/05 12.5% 35.99% 8.03% 7.63% 6.82% 2.9% 11.7% 6.14% 2.8% 2.35%
2025/06/06 13.97% 25.56% 22.2% 0.21% 23.5% 0.62% 7.22% 1.74% 2.44% 0.35%
2025/06/07 19.43% 25.26% 8.79% 8.8% 6.86% 8.76% 4.62% 4.93% 5.78% 1.61%
2025/06/08 18.04% 19.33% 7.8% 8.29% 12.2% 3.42% 7.7% 7.16% 7.8% 3.02%
2025/06/09 17.62% 26.18% 13.21% 10.26% 6.65% 2.17% 4.46% 4.33% 8.22% 2.06%
2025/06/10 11.71% 21.91% 13.96% 7.63% 9.53% 4.11% 8.69% 4.65% 7.92% 2.39%
2025/06/11 13.44% 36.39% 7.77% 7.08% 7.85% 2.19% 9.08% 2.91% 7.29% 1.44%
2025/06/12 12.66% 38.37% 13% 1.97% 6.86% 2.22% 3.75% 3.37% 9.73% 1.56%
2025/06/13 6.1% 28.63% 18% 4.77% 4.83% 1.43% 6.71% 10.53% 10.69% 2.68%
2025/06/14 11.05% 36.34% 6.29% 3.78% 6.68% 4.4% 2.77% 5.52% 9.76% 1.76%
2025/06/15 5.85% 26.4% 11.48% 1.36% 19.66% 1.96% 2.79% 18.76% 6.63% 1.78%
2025/06/16 4.27% 34.42% 12.19% 3.63% 15.43% 0.26% 4.28% 5.89% 9.98% 2.21%
2025/06/17 28.18% 29.41% 7.12% 1.65% 8.9% 1.14% 5.61% 4.73% 7.67% 1.71%
2025/06/18 19.81% 28.77% 12.12% 4.64% 4.38% 1.32% 7.44% 4.55% 7.63% 1.46%
2025/06/19 22.53% 28.55% 15.91% 0.96% 5.86% 0.59% 2.68% 10.92% 8.29% 0.54%
2025/06/20 13.6% 15.49% 3.37% 11.17% 16.18% 3.71% 3.51% 22.85% 4.87% 0.89%
2025/06/21 31.92% 14.01% 11.3% 11.29% 3.84% 9.42% 1.41% 1.1% 9.63% 1.93%
2025/06/22 39.74% 30.42% 2.02% 5.72% 7.95% 2% 1.14% 1.24% 5.83% 1.67%
2025/06/23 28.32% 36.44% 1.67% 2.5% 15.67% 1.88% 0.53% 1.42% 2.77% 1.72%
2025/06/24 38.92% 22.56% 2.85% 3.2% 1.43% 2.23% 16.9% 1.78% 6.18% 0.72%
2025/06/25 7.48% 36.95% 11.83% 3.17% 5.85% 2.3% 13.75% 2.38% 7.06% 2.19%
2025/06/26 27.64% 11.09% 7.64% 10.2% 8.14% 6.21% 5.88% 3.97% 3.74% 2.32%
2025/06/27 27.12% 12.11% 8.66% 10.29% 7.83% 5.9% 5.21% 4.13% 3.46% 2.61%
2025/06/28 13.98% 23.06% 4.24% 5.21% 19.03% 2.66% 2.58% 19.55% 1.76% 1.56%
2025/06/29 15.5% 29.35% 3.08% 26.29% 8.28% 7.66% 1.92% 1.63% 1.24% 1.04%
2025/06/30 17.65% 13.21% 12.09% 12.07% 12.06% 11.68% 3.28% 2.48% 1.56% 1.17%
  • sportsbet.com.au
  • ladbrokes.com.au
  • neds.com.au
  • mybet.com.au
  • bet365.com.au
  • swiftbet.com.au
  • pointsbet.com.au
  • dabble.com.au
  • tab.com.au
  • palmerbet.com

Copyright © Adthena. All rights reserved.

In June 2025, sportsbet.com.au’s impression share fluctuated, peaking at 39.74% on June 22. Ladbrokes.com.au maintained a strong presence, while tab.com.au’s share declined significantly. The month concluded with diverse shifts across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Gambling & Gaming Sports Betting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Gambling & Gaming Sports Betting - Last month
  1. 1
    It's Never Ordinary at bet365u2122 | Watch Live Sport https://www.bet365.com.au u203a sports-betting

    Betting Markets For An Extensive Range of Sports. Whatever the Sport, Whatever the Moment.

  2. 2
    Discover IG Premium Service https://www.ig.com

    Elevate your trading u2014 Gain tailored insights, a dedicated manager and advanced tools for the serious trader. Trade your...

  3. 3
    Watch Live On Sky Racing https://www.sportsbet.com.au

    Bet Now On Horse Racing u2014 Sign Up Now With Australia's Favourite Online Betting Website & Bet On Horse Racing Here. Join Now & Access Same Race Multi, Blackbook, Racing Tips From Best Bets, Market Movers.

Copyright © Adthena. All rights reserved.

In the competitive world of sports betting, bet365.com.au stands out with its promise of extraordinary experiences and extensive sports markets. Meanwhile, ig.com targets serious traders with premium services and tailored insights. Sportsbet.com.au captivates horse racing enthusiasts with live Sky Racing and exclusive betting features.

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