Why is the AUS Healthcare & Medical Care Homes March 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Care Homes March 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Healthcare & Medical Care Homes March 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Healthcare & Medical Care Homes March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Healthcare & Medical Care Homes March 2026 Report?

The AUS Healthcare & Medical Care Homes March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Care Homes March 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Healthcare & Medical Care Homes March 2026 Report for?

The AUS Healthcare & Medical Care Homes March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Healthcare & Medical Care Homes - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Care Homes category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Care Homes AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	16.6753647834
	83.3246352166

16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	47
	53

47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	12%
Transactional	3%
Navigational	2%
Seasonal	0%
Local	3%
Problem Solving	9%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Care Homes brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
bupa.com.au	32.42
justbettercare.com	9.41
bupadental.com.au	5.33
mable.com.au	4.36
agedcaredecisions.com.au	4.01
healthengine.com.au	2.44
betterhelp.com	2.42
careabout.com.au	2.01
carergateway.gov.au	1.62
fivegoodfriends.com.au	1.52
others	34.46

bupa.com.au - 32.42%
justbettercare.com - 9.41%
bupadental.com.au - 5.33%
mable.com.au - 4.36%
agedcaredecisions.com.au - 4.01%
healthengine.com.au - 2.44%
betterhelp.com - 2.42%
careabout.com.au - 2.01%
carergateway.gov.au - 1.62%
fivegoodfriends.com.au - 1.52%
others - 34.46%

Bupa.com.au leads with 32.42% click share, closely followed by ‘others’ at 34.46%. Justbettercare.com holds 9.41%, while bupadental.com.au captures 5.33%. Mable.com.au and agedcaredecisions.com.au trail behind.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Care Homes brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	bupa.com.au	healthengine.com.au	mable.com.au	agedcaredecisions.com.au	medibank.com.au	careabout.com.au	hireup.com.au	fivegoodfriends.com.au	bupadental.com.au	hcf.com.au
2026/03/01	13.32%	3.56%	7.09%	8.58%	3.69%	2.17%	5.22%	2.84%	3.21%	4.93%
2026/03/02	13.41%	4.01%	8.69%	8.63%	3.25%	2.34%	4.77%	2.83%	3.45%	2.77%
2026/03/03	12.94%	1.58%	8.26%	7.34%	3.36%	2.42%	4.24%	1.91%	2.35%	2.51%
2026/03/04	14.26%	2.92%	7.26%	6.83%	4.47%	3.67%	3.35%	1.34%	2.49%	3.65%
2026/03/05	15.04%	1.47%	8.7%	8.08%	3.8%	3.54%	3.91%	1.65%	2.69%	2.87%
2026/03/06	14.92%	2.58%	7.79%	6.43%	2.47%	5.74%	3.92%	1.27%	2.99%	3.88%
2026/03/07	13.29%	4.09%	7.68%	8.57%	2.09%	3.62%	3.65%	1.73%	2.59%	3.6%
2026/03/08	11.89%	2.83%	7.09%	8.24%	3.47%	3.35%	4.39%	1.53%	2.48%	3.03%
2026/03/09	15.28%	3.08%	6.54%	5.73%	3.98%	3.44%	2.74%	1.23%	2.74%	2.54%
2026/03/10	15.79%	3.45%	8.71%	6.63%	2.86%	4.12%	2.6%	1.28%	1.85%	2.77%
2026/03/11	14.89%	2.26%	6.96%	8.05%	2.82%	3.81%	3.8%	2.32%	2.81%	2.74%
2026/03/12	13.97%	4.14%	6.76%	6.51%	2.39%	5.85%	3.17%	2.26%	2.57%	2.47%
2026/03/13	15.44%	5.08%	6.77%	7.53%	2.53%	4.67%	3.12%	2.4%	2.84%	2.34%
2026/03/14	13.37%	3.82%	7.72%	8.01%	1.98%	5.01%	3.65%	3.73%	2.79%	3.47%
2026/03/15	13.98%	2.06%	8.17%	7.3%	1.86%	3.75%	3.31%	2.82%	2.86%	3.23%
2026/03/16	13.79%	4.41%	8.48%	5.94%	2.31%	3.55%	2.9%	2.42%	2.49%	1.98%
2026/03/17	16.48%	4.42%	8.36%	5.86%	2.76%	4.73%	2.93%	3.46%	3.16%	2.37%
2026/03/18	15.4%	2.34%	8.09%	8.14%	2.2%	3.81%	2.33%	3.46%	3.05%	2.02%
2026/03/19	16.47%	2.31%	7.39%	8.14%	3.36%	5.13%	2.54%	3.25%	3.19%	1.81%
2026/03/20	16.65%	5.62%	6.88%	8.46%	2.84%	5.27%	2.37%	2.71%	3.02%	3.18%
2026/03/21	15.6%	4.67%	7.22%	8.36%	2.46%	4.45%	2.44%	3.45%	3.02%	2.78%
2026/03/22	14.57%	4.26%	6.35%	8.41%	2.44%	3.42%	2.64%	2.85%	3.35%	3.48%
2026/03/23	15.34%	3.3%	5.97%	7.27%	2.76%	4.81%	2.19%	2.54%	2.52%	1.8%
2026/03/24	18.1%	3.46%	7.87%	7.62%	1.98%	3.62%	2.17%	2.58%	3.18%	1.58%
2026/03/25	13.78%	8.28%	6.83%	6.08%	2.44%	6.01%	2.06%	2.48%	3.21%	1.91%
2026/03/26	17.46%	8.27%	7.99%	6.25%	2.35%	2.85%	2.14%	2.78%	2.49%	2%
2026/03/27	17.96%	4.66%	7.04%	5.89%	2.41%	4.05%	2.32%	2.46%	3.11%	3.14%
2026/03/28	17.73%	4.32%	7.6%	7.73%	2.87%	3.29%	3.87%	3.25%	2.93%	2.91%
2026/03/29	15.41%	3.93%	6.55%	5.81%	1.74%	3.96%	2.78%	2.96%	3.09%	3.04%
2026/03/30	17.83%	4.56%	8.2%	6.32%	3.44%	2.75%	2.76%	3%	2.43%	1.75%
2026/03/31	17.79%	7.65%	7.22%	7.11%	4.42%	4.28%	2.88%	2.8%	2.79%	2.56%

bupa.com.au
healthengine.com.au
mable.com.au
agedcaredecisions.com.au
medibank.com.au
careabout.com.au
hireup.com.au
fivegoodfriends.com.au
bupadental.com.au
hcf.com.au

Bupa.com.au led March with a steady rise, peaking at 18.10% on the 24th. Healthengine.com.au saw a notable jump on the 25th, reaching 8.28%. Mable.com.au maintained a consistent presence, while agedcaredecisions.com.au fluctuated, ending strong. Medibank.com.au and careabout.com.au showed varied trends, with medibank.com.au peaking at 4.42% on the 31st. Hireup.com.au and fivegoodfriends.com.au had modest shares, while bupadental.com.au and hcf.com.au experienced ups and downs, closing the month with stable figures.

Market Exposure

Competitor Count for AUS Healthcare & Medical Care Homes

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/03/01	484
2026/03/02	483
2026/03/03	489
2026/03/04	480
2026/03/05	482
2026/03/06	479
2026/03/07	466
2026/03/08	470
2026/03/09	483
2026/03/10	473
2026/03/11	483
2026/03/12	466
2026/03/13	479
2026/03/14	473
2026/03/15	459
2026/03/16	480
2026/03/17	482
2026/03/18	475
2026/03/19	467
2026/03/20	470
2026/03/21	467
2026/03/22	459
2026/03/23	482
2026/03/24	469
2026/03/25	454
2026/03/26	450
2026/03/27	426
2026/03/28	430
2026/03/29	444
2026/03/30	459
2026/03/31	427

March began with 484 advertisers, fluctuating throughout. Mid-month saw a dip to 459, and by month’s end, it settled at 427.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Care Homes

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
bupa.com.au	3.46%
betterhelp.com	1.28%
healthengine.com.au	0.79%
bupadental.com.au	0.74%
sydney.edu.au	0.57%
aboutsmiles.com.au	-0.28%
hireup.com.au	-0.35%
artdedente.com.au	-0.47%
mavendental.com.au	-0.5%
justbettercare.com	-6.53%

Bupa.com.au surged with a 3.46% click share increase, while justbettercare.com faced a significant drop of 6.53%.

Campaign Efficiency

AUS Healthcare & Medical Care Homes Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	bupa.com.au	healthengine.com.au	agedcaredecisions.com.au	careabout.com.au	mable.com.au	hcf.com.au	bupadental.com.au	hireup.com.au	fivegoodfriends.com.au	justbettercare.com
2026/03/01	8.12%	4.62%	9.62%	2.67%	4.91%	7.06%	2.65%	4.13%	3.31%	8.36%
2026/03/02	10.6%	3.91%	10.9%	1.7%	9.51%	4.81%	2.8%	5.52%	3.8%	0.76%
2026/03/03	10%	1.8%	8.83%	1.86%	8.77%	4.59%	2.26%	3.89%	1.49%	0.56%
2026/03/04	10.31%	3.08%	8.5%	4.21%	5.32%	6.09%	2.01%	2.54%	0.85%	9.27%
2026/03/05	10.42%	2.14%	11.29%	2.46%	7.51%	5.05%	2.1%	4.55%	1.01%	4.26%
2026/03/06	12.15%	2.72%	5.34%	4.84%	6.01%	6.16%	2.75%	3.29%	0.8%	2.39%
2026/03/07	9.93%	4.74%	8.64%	2.77%	6.17%	5.17%	2.31%	2.95%	1.24%	3.96%
2026/03/08	8.81%	2.84%	8%	3.62%	5.29%	4.53%	2.08%	3.11%	2.4%	8.74%
2026/03/09	12.42%	3.58%	4.88%	2.53%	5%	4.25%	2.45%	2.12%	0.91%	4.81%
2026/03/10	10.98%	3.02%	8.17%	6.15%	9.03%	4.3%	1.46%	1.79%	2.61%	4.26%
2026/03/11	10.76%	2.13%	10.15%	4.42%	6.49%	4.65%	2.35%	2.85%	1.57%	4.68%
2026/03/12	9.57%	4.06%	8.32%	6.08%	4.8%	3.33%	2.13%	2.22%	1.59%	10.27%
2026/03/13	10.48%	4.62%	9.42%	5.17%	4.71%	3.69%	2.31%	2.07%	1.57%	12.48%
2026/03/14	8.8%	4.44%	9.23%	3.56%	5.26%	5.25%	2.09%	2.56%	4.1%	9.22%
2026/03/15	10.1%	2.54%	8.36%	3.1%	6.48%	5.25%	2.49%	2.74%	2.14%	7.34%
2026/03/16	10.33%	4.17%	7.12%	2.81%	8.47%	2.95%	2.16%	2.26%	1.67%	6.53%
2026/03/17	12.85%	4.58%	5.07%	9.32%	6.48%	4.05%	2.74%	2.34%	2.52%	2.42%
2026/03/18	12.38%	2.29%	9.66%	3.14%	6.66%	3.55%	2.82%	1.88%	2.47%	2.87%
2026/03/19	12.43%	3%	7.66%	4.41%	6.08%	2.36%	2.98%	2.11%	2.55%	2.74%
2026/03/20	12.08%	5.82%	11.34%	6.3%	5.23%	5.29%	2.68%	1.94%	1.93%	2.45%
2026/03/21	12.4%	4.52%	7.13%	5.79%	5.51%	4.21%	2.55%	1.92%	4.86%	3.36%
2026/03/22	9.81%	3.82%	8.14%	4.06%	4.43%	4.37%	2.67%	1.95%	1.87%	6.57%
2026/03/23	11.79%	3.25%	6.2%	5.55%	4.59%	2.52%	2.22%	1.84%	1.84%	6.55%
2026/03/24	16.89%	3.66%	7.61%	3.46%	6.85%	2.99%	3.2%	2.04%	2.04%	0.56%
2026/03/25	10.97%	8.86%	6.16%	7.67%	5.88%	3.03%	3.02%	1.86%	1.88%	0.36%
2026/03/26	12.39%	7.82%	7.61%	4.13%	6.21%	2.37%	2.17%	1.72%	1.86%	5.24%
2026/03/27	12.45%	4.99%	4.71%	5.12%	6.83%	5.13%	2.51%	1.68%	1.49%	5.78%
2026/03/28	12.13%	3.86%	8.67%	4.61%	6.26%	4.59%	2.55%	3.2%	2.27%	2.98%
2026/03/29	10.37%	3.68%	6.56%	4.73%	4.65%	4.43%	2.54%	1.97%	3.74%	4.26%
2026/03/30	13.59%	5.5%	6.04%	2.21%	6.92%	3.22%	2.45%	2.32%	2.38%	0.99%
2026/03/31	13.9%	8.41%	7.13%	5.97%	5.86%	4.3%	2.65%	2.55%	2.17%	0.32%

bupa.com.au
healthengine.com.au
agedcaredecisions.com.au
careabout.com.au
mable.com.au
hcf.com.au
bupadental.com.au
hireup.com.au
fivegoodfriends.com.au
justbettercare.com

Bupa.com.au’s impression share fluctuated, peaking at 16.89% on March 24. Healthengine.com.au saw a rise to 8.86% on March 25. Agedcaredecisions.com.au remained steady, while Careabout.com.au peaked at 9.32% on March 17.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Care Homes

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Care Homes - Last month

1
My Aged Care in Australia https://get.agedcaredecisions.com.au › myagedcare
My Aged Care — Find Home Care Providers in Australia Based on Your Care Needs and Preferences.
2
Bupa Health Insurance https://www.bupa.com.au
Bupa Health Cover — Get Health Cover That Suits Your Needs. Cover For Singles, Couples And Families. Join Now.
3
Home & Aged Care Placement Service in Australia | CareAbout https://www.careabout.com.au
Connect With An Aged Care Expert Free Of Charge. We'll Find You A Support At Home Provider
4
Up To 8 Weeks Free. T&Cs Apply | 100% Back# On Popular Extras https://www.hcf.com.au › health › insurance
Get Up To 8 Weeks Free When You Join Eligible Combined Cover And Stay For 12 Months.
5
The University Of Sydney - No Appointment Required https://www.sydney.edu.au
We Provide Immediate Emergency Care To Your Pet. 24 Hours A Day, 7 Days A Week.

In the competitive landscape of Google PPC, agedcaredecisions.com.au stands out by tailoring home care solutions to individual needs. Bupa and HCF emphasize personalized health coverage, with HCF offering enticing incentives. CareAbout connects users with experts, while the University of Sydney provides round-the-clock pet care.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Care Homes March 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Care Homes March 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Care Homes March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Care Homes March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Care Homes March 2026 Report?

The AUS Healthcare & Medical Care Homes March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Care Homes March 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Care Homes March 2026 Report for?

The AUS Healthcare & Medical Care Homes March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Healthcare & Medical Care Homes - PPC Market Share Analysis March 2026