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AUS Healthcare & Medical Diseases - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
dementia.org.au 7.52
cera.org.au 5.27
migraine.org.au 4.24
arthritis.org.au 3.85
glaucoma.org.au 3.49
chemistwarehouse.com.au 3.36
msaustralia.org.au 3.27
osmopatch.com 3.19
hri.org.au 2.6
visionaustralia.org 2.53
others 60.68

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘dementia.org.au’ leads with 7.52% click share, followed by ‘cera.org.au’ at 5.27%. ‘Others’ dominate with 60.68%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date cera.org.au glaucoma.org.au dementia.org.au visionaustralia.org hri.org.au msaustralia.org.au chemistwarehouse.com.au sightsavers.org arthritis.org.au migraine.org.au
2025/04/01 4.88% 2.45% 6.89% 1.84% 0.76% 2.92% 3.35% 1.51% 8.13% 5.04%
2025/04/02 3.76% 6.22% 4.33% 4.78% 0.57% 3.94% 1.54% 4.77% 2.8% 3.25%
2025/04/03 5.86% 4.45% 3.18% 0.99% 0.85% 4.4% 2.17% 4.06% 2.34% 5.95%
2025/04/04 8.73% 3.8% 2.14% 2.99% 0.77% 1.31% 4.37% 3.87% 3.86% 4.93%
2025/04/05 9.39% 4.88% 4.31% 2.06% 0.52% 0% 4.97% 4.59% 4.31% 8.15%
2025/04/06 4.34% 2.61% 2.94% 2.98% 1.14% 0% 1.76% 3.46% 4.9% 8.12%
2025/04/07 7.47% 3.84% 3.05% 2.49% 1.01% 0% 2.01% 1.71% 1.77% 6.21%
2025/04/08 10.15% 3.56% 4.81% 3.2% 0.11% 1.68% 1.16% 1.59% 7.91% 5.13%
2025/04/09 13.7% 4.18% 3.41% 1.73% 0.59% 4.98% 1.17% 1.89% 2.84% 5.26%
2025/04/10 8.57% 3.17% 3.68% 0.57% 0.64% 4.53% 3.17% 2.42% 3.56% 3.48%
2025/04/11 10.75% 4.57% 4.3% 3.33% 1.07% 4.59% 3.5% 3.26% 4.51% 6.25%
2025/04/12 6.08% 4.67% 4.28% 2.99% 0.98% 3.25% 1.49% 6.16% 2.17% 5.73%
2025/04/13 6.47% 2.58% 4.45% 1.31% 0.76% 2.97% 3.52% 2.08% 1.8% 7.12%
2025/04/14 4.47% 2.86% 2.91% 2.3% 3.63% 0.83% 2.72% 2.33% 3.45% 8.15%
2025/04/15 6% 1.88% 3.97% 2.35% 1.6% 3.29% 4.62% 1.04% 4.88% 5.09%
2025/04/16 5.36% 2.52% 3.31% 2.43% 5.52% 2.51% 3.51% 3.1% 1.89% 5.74%
2025/04/17 12.28% 2.28% 4.76% 1.18% 0.03% 3.75% 2.96% 2.32% 3.21% 2.92%
2025/04/18 9.4% 2.35% 3.5% 1.11% 0.56% 0% 2.79% 3.52% 4.22% 3.16%
2025/04/19 7.46% 3.31% 1.25% 2.62% 3.78% 2.31% 2.81% 2.75% 2.52% 0.89%
2025/04/20 6.89% 0.78% 5.66% 4.34% 5.8% 1.9% 1.58% 2.99% 4.32% 2.38%
2025/04/21 6.94% 2.73% 2.75% 3.59% 6.94% 1.04% 2.94% 2.76% 2.7% 0.34%
2025/04/22 6.88% 3.7% 3.77% 1.76% 3.57% 5.03% 3.28% 4.2% 3.35% 0.98%
2025/04/23 9.65% 3.51% 6.3% 3.91% 12% 1.4% 2.85% 1.43% 4.01% 0.26%
2025/04/24 14.03% 4.77% 5.72% 2.25% 0.1% 0% 2.04% 6.85% 2.59% 2.48%
2025/04/25 6.39% 1.65% 5.2% 8.48% 0.04% 8.19% 2.93% 3.18% 2.16% 0.42%
2025/04/26 12.16% 5.78% 6.22% 5.7% 7.82% 4.59% 2.48% 1.91% 0.53% 0.4%
2025/04/27 4.88% 4.86% 6.86% 3.07% 5.62% 4.3% 5.78% 1.85% 2.14% 0.93%
2025/04/28 12.08% 2.42% 9.57% 2.38% 3.74% 1.13% 2.37% 4.93% 2.14% 0.97%
2025/04/29 5.47% 1.77% 6.58% 3.66% 2.32% 2.72% 1.15% 1.67% 5.59% 1.25%
2025/04/30 13.77% 8.7% 7.09% 3.3% 3.29% 2.94% 1.93% 1.8% 1.06% 0.69%

Copyright © Adthena. All rights reserved.

April saw fluctuating PPC spend shares. Cera.org.au peaked mid-month, while glaucoma.org.au ended with a surge. Dementia.org.au maintained steady growth, and visionaustralia.org had a late spike. Overall, diverse trends marked the month.

Market Exposure

Competitor Count for AUS Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 187
2025/04/02 187
2025/04/03 210
2025/04/04 207
2025/04/05 218
2025/04/06 219
2025/04/07 205
2025/04/08 199
2025/04/09 185
2025/04/10 178
2025/04/11 189
2025/04/12 180
2025/04/13 199
2025/04/14 201
2025/04/15 185
2025/04/16 178
2025/04/17 174
2025/04/18 166
2025/04/19 205
2025/04/20 181
2025/04/21 185
2025/04/22 182
2025/04/23 156
2025/04/24 147
2025/04/25 143
2025/04/26 136
2025/04/27 154
2025/04/28 162
2025/04/29 131
2025/04/30 155

Copyright © Adthena. All rights reserved.

April began with 187 advertisers, peaking at 219 on the 6th. A decline followed, reaching 131 on the 29th. The month concluded with 155 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
hri.org.au 2.71%
formula.care 2.52%
molemap.net.au 2.38%
dementia.org.au 2.37%
arthritisaustralia.com.au 2.24%
migrainetrust.org -1.42%
arthritis.org.au -1.68%
arthritisnsw.org.au -2.89%
osmopatch.com -2.92%
migraine.org.au -5.31%

Copyright © Adthena. All rights reserved.

In the past month, hri.org.au surged by 2.71%, while migraine.org.au dropped by 5.31%. Other notable gains include formula.care at 2.52% and molemap.net.au at 2.38%.

Campaign Efficiency

AUS Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cera.org.au hri.org.au chemistwarehouse.com.au dementia.org.au visionaustralia.org bionicsinstitute.org migraine.org.au arthritis.org.au osmopatch.com arthritisnsw.org.au
2025/04/01 3.29% 1.43% 5.98% 2.81% 2.02% 3.91% 3.88% 6.9% 5.12% 5.1%
2025/04/02 3.26% 0.88% 2.96% 2.25% 3.56% 7.06% 2.56% 2.02% 4.56% 8.75%
2025/04/03 3.86% 1.25% 3.01% 2.76% 0.76% 4.77% 4.96% 3.44% 5.29% 3.93%
2025/04/04 6.01% 1.17% 6.21% 1.74% 3.02% 4.37% 5.26% 3.98% 4.06% 7.14%
2025/04/05 5.95% 0.67% 7.2% 2.47% 2.1% 3.86% 7.04% 4.04% 2.48% 4.76%
2025/04/06 3.2% 1.26% 2.6% 2.43% 2.74% 3.89% 6.76% 3.94% 4.99% 3.21%
2025/04/07 5.14% 1.47% 3.51% 2.01% 2.3% 2.5% 5.91% 2.16% 5.02% 2.22%
2025/04/08 6.83% 0.28% 2.08% 3.52% 3.14% 4.41% 5.57% 6.64% 4.79% 1.8%
2025/04/09 8.75% 1.51% 2.04% 1.53% 1.56% 5.05% 4.6% 3.23% 5.81% 0.75%
2025/04/10 6.92% 0.98% 4.77% 4.33% 0.5% 1.89% 3% 2.16% 6.51% 5.78%
2025/04/11 7.63% 1.66% 4.04% 3.77% 3.49% 2.39% 5.51% 4.08% 5.22% 2.98%
2025/04/12 3.85% 1.33% 2.92% 2.42% 2.81% 3.84% 4.95% 1.69% 4.29% 4.73%
2025/04/13 3.5% 1.15% 4.77% 2.29% 1.13% 3.96% 6.32% 1.72% 5.97% 5.02%
2025/04/14 3.07% 4.01% 4.09% 2.03% 1.95% 2.44% 7.39% 3.54% 4.39% 3.22%
2025/04/15 4.48% 1.86% 5.8% 2.24% 2.14% 1.65% 4.16% 3.84% 5.38% 1.13%
2025/04/16 3.26% 5.75% 5.16% 2.06% 2.13% 2.87% 4.93% 1.43% 4.33% 4.92%
2025/04/17 8.13% 0.04% 4.06% 1.45% 1.39% 3.82% 2.7% 2.66% 8.43% 2.36%
2025/04/18 5.7% 0.86% 3.98% 1.72% 1.24% 3.65% 2.3% 5.31% 5.82% 1.08%
2025/04/19 5.69% 3.83% 3.85% 0.79% 2.42% 0.4% 0.75% 2.1% 1.97% 0.38%
2025/04/20 5.5% 6.1% 1.88% 3.9% 3.98% 1.85% 2% 2.86% 1.54% 0.14%
2025/04/21 4.71% 7.74% 3.72% 1.8% 3.25% 1.59% 0.44% 1.63% 3.86% 2.81%
2025/04/22 4.09% 4.82% 5.27% 2.49% 1.71% 3.32% 0.71% 2.2% 0% 0%
2025/04/23 7.42% 12.95% 3.97% 3.81% 3.82% 1.71% 0.29% 3.54% 0% 0%
2025/04/24 9.07% 0.26% 3.66% 2.86% 2.43% 1.1% 2.95% 1.77% 0% 0%
2025/04/25 5.26% 0.11% 4.65% 2.58% 8.68% 2.8% 0.56% 1.15% 0% 0%
2025/04/26 7.43% 8.91% 3.69% 4.26% 5.63% 1.82% 0.44% 1.21% 1.97% 0%
2025/04/27 3.1% 6.2% 8.8% 4.99% 3.01% 2.35% 0.63% 1.44% 0% 0.29%
2025/04/28 8.44% 4.75% 3.98% 5.87% 2.53% 0.5% 1.02% 1.78% 0% 0.37%
2025/04/29 5.17% 3.34% 1.58% 5.09% 3.95% 1.99% 0.84% 2.73% 1.01% 0.37%
2025/04/30 8.29% 4.19% 3.92% 3.89% 3.64% 3.17% 0.96% 0.66% 0% 0%

Copyright © Adthena. All rights reserved.

April saw fluctuating PPC impressions for healthcare domains. Cera.org.au peaked mid-month, while hri.org.au spiked on April 23. Chemistwarehouse.com.au and dementia.org.au showed consistent activity. The month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Understanding arthritis - Types of arthritis https://www.arthritisaustralia.com.au/

    Discover arthritis management strategies, resources & tips for thriving despite arthritis. Learn about arthritis, different types of arthritis and...

  2. 2
    Mediterranean Meal Plan https://mediterranean.formula.care › try › today

    Mediterranean diet food list — Mediterranean meals made easy! Get custom Mediterranean diet plan—start with the quiz. Get the Mediterranean diet that suits perfectly! Macros...

  3. 3
    Welcome to Migraine Australia http://www.migraine.org.au

    Migraine Australia — Read information on suitable treatment options for managing your migraine, including CGRP. Migraine Basics. Educate yourself with our range of...

  4. 4
    Migraine And Common Triggers - Can Food Cause Migraine? https://www.migrainetrust.org

    Do You Find What You Eat Has An Impact On Your Migraine Attacks? From Sugar and Additives to Caffeine. We Have Your Answers.

  5. 5
    Bursitis In The Shoulder https://au.osmopatch.com › shoulder › bursitis

    Effective Pain Relief — Shoulder Bursitis can now be treated 100% Naturally. Learn More! Effective Relief. Relieve pain today. Intelligent alternative.

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, five standout ads capture attention. Arthritis Australia educates on arthritis management, while Formula Care offers personalized Mediterranean diet plans. Migraine Australia and Migraine Trust provide insights into migraine management and triggers. Osmopatch promotes natural relief for shoulder bursitis. Each ad uniquely addresses specific health concerns, offering tailored solutions.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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