AUS Healthcare & Medical Diseases - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – AUS

Google AI Overview visibility for Healthcare & Medical Diseases AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 38.1850484413
61.8149515587
38%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 39
61
39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 67%

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Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
arthritisaustralia.com.au 18.28
glaucoma.org.au 12
dementia.org.au 8.57
cera.org.au 5.88
arthritis.org.au 5.67
migraine.org.au 5.39
visionaustralia.org 3.8
headacheaustralia.org.au 2.39
bionicsinstitute.org 1.89
allergyfacts.org.au 1.86
others 34.27
  • arthritisaustralia.com.au - 18.28%
  • glaucoma.org.au - 12%
  • dementia.org.au - 8.57%
  • cera.org.au - 5.88%
  • arthritis.org.au - 5.67%
  • migraine.org.au - 5.39%
  • visionaustralia.org - 3.8%
  • headacheaustralia.org.au - 2.39%
  • bionicsinstitute.org - 1.89%
  • allergyfacts.org.au - 1.86%
  • others - 34.27%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, “arthritisaustralia.com.au” leads with 18.28% click share, while “others” collectively hold 34.27%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date arthritisaustralia.com.au cera.org.au glaucoma.org.au dementia.org.au arthritis.org.au visionaustralia.org migraine.org.au sightsavers.org headacheaustralia.org.au bionicsinstitute.org
2025/12/01 12.48% 7.42% 11.01% 9% 3.07% 5.07% 1.53% 2.32% 1.56% 1.09%
2025/12/02 19.3% 12.67% 9.92% 4.79% 8.79% 8.61% 1.99% 1.28% 3.5% 1.48%
2025/12/03 8.17% 7.04% 22.11% 9.34% 6.51% 3.13% 3.43% 4.47% 1.71% 2.49%
2025/12/04 13.03% 8.29% 16.29% 6.71% 7.31% 3.79% 6.66% 4.09% 0.64% 2.83%
2025/12/05 23.3% 8.69% 16.97% 2.93% 5.91% 3.18% 6.02% 3% 1.22% 3.03%
2025/12/06 19.69% 8.34% 9.35% 4.28% 13.32% 6.38% 4.15% 2.79% 1.36% 1.95%
2025/12/07 20.9% 5.53% 6.42% 5.28% 9.36% 5.95% 7.12% 1.16% 1.23% 3.76%
2025/12/08 15.65% 8.6% 8.5% 6.11% 9.45% 2.29% 7.15% 2.44% 3.48% 3.08%
2025/12/09 11.49% 12.47% 16.19% 3.7% 8.98% 1.14% 5.71% 2.57% 3.36% 3.73%
2025/12/10 17.39% 7.85% 11.91% 3.16% 10.37% 3.74% 7.37% 1.39% 1.85% 2.12%
2025/12/11 19.4% 7.89% 16.43% 1.84% 6.61% 3.96% 4.06% 3.29% 2.92% 1.42%
2025/12/12 19.59% 14.15% 12.46% 1.93% 6.2% 3.78% 8.21% 2.16% 2.38% 3.06%
2025/12/13 18.53% 10.82% 7.65% 2.43% 6.32% 8.93% 5.88% 0.95% 2.25% 1.07%
2025/12/14 21.76% 8.82% 10.12% 5.15% 4.77% 10.76% 6.12% 1.26% 1.25% 1.76%
2025/12/15 12.44% 6.84% 10.3% 2.83% 8.28% 4.93% 5.29% 2.26% 1.93% 2.15%
2025/12/16 11.04% 17.11% 5.27% 4.07% 5.75% 4.06% 7.56% 1.02% 2.49% 3.21%
2025/12/17 11.8% 13.1% 9.9% 4.62% 5.98% 3.17% 4.06% 1.97% 2.54% 3.17%
2025/12/18 6.9% 8.66% 8.78% 4.5% 3.58% 2.94% 7.62% 2.41% 1.96% 1.5%
2025/12/19 18.01% 4.86% 10.92% 2.82% 5.79% 6.91% 7.27% 2.76% 1.42% 2.05%
2025/12/20 21.05% 3.79% 5.27% 5.41% 5.08% 7.94% 6.19% 1.5% 2.09% 2.71%
2025/12/21 17.63% 8.05% 11.8% 4.48% 2.56% 7.28% 6.31% 2.39% 1.81% 1.82%
2025/12/22 14.32% 9.51% 9.43% 3.91% 6.61% 6.49% 7.37% 2.8% 1.09% 1.69%
2025/12/23 11.26% 11.99% 10.43% 2.66% 6.97% 6.14% 6.78% 2.58% 1.34% 1.56%
2025/12/24 13.56% 9.76% 12.96% 4.16% 4.96% 5.88% 4.1% 1.87% 1.88% 2.72%
2025/12/25 18.25% 12.83% 8.72% 4.56% 5.05% 8.47% 6.49% 0.87% 1.6% 2.3%
2025/12/26 17.38% 11.36% 12.89% 2.86% 4.43% 7.51% 7.06% 1.92% 0.96% 0.91%
2025/12/27 22.59% 9.26% 8.2% 2.87% 6.17% 4.73% 5.12% 2.01% 1.3% 1.65%
2025/12/28 15.5% 14.34% 6.82% 6.14% 5.3% 4.44% 4.4% 2.2% 1.78% 1.18%
2025/12/29 13.36% 10.02% 9.35% 5.9% 6.97% 6.9% 7.06% 2.79% 1.36% 0.58%
2025/12/30 15.18% 9.23% 11.64% 2.75% 7.18% 3.19% 7.1% 1.54% 1.33% 1.37%
2025/12/31 17.94% 10.38% 9.22% 7.01% 5.05% 4.08% 3.39% 2.2% 1.59% 1.3%
  • arthritisaustralia.com.au
  • cera.org.au
  • glaucoma.org.au
  • dementia.org.au
  • arthritis.org.au
  • visionaustralia.org
  • migraine.org.au
  • sightsavers.org
  • headacheaustralia.org.au
  • bionicsinstitute.org

Copyright © Adthena. All rights reserved.

Arthritis Australia led December’s PPC spend, peaking at 23.3% on the 5th. CERA and Glaucoma.org.au followed, with notable fluctuations. The month ended with Arthritis Australia maintaining dominance.

Market Exposure

Competitor Count for AUS Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 168
2025/12/02 159
2025/12/03 164
2025/12/04 170
2025/12/05 181
2025/12/06 188
2025/12/07 197
2025/12/08 184
2025/12/09 193
2025/12/10 196
2025/12/11 198
2025/12/12 192
2025/12/13 206
2025/12/14 177
2025/12/15 185
2025/12/16 187
2025/12/17 188
2025/12/18 196
2025/12/19 194
2025/12/20 197
2025/12/21 200
2025/12/22 201
2025/12/23 202
2025/12/24 220
2025/12/25 194
2025/12/26 209
2025/12/27 221
2025/12/28 206
2025/12/29 208
2025/12/30 204
2025/12/31 203

Copyright © Adthena. All rights reserved.

December saw a dynamic shift in distinct advertisers, starting at 168 and peaking at 221. The month concluded with a slight dip to 203, showcasing a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
arthritiswa.org.au 1.67%
dementia.org.au 1.15%
allergyfacts.org.au 1.1%
osmopatch.com 1.02%
raisingchildren.net.au 0.97%
cancer.org.au -0.66%
bionicsinstitute.org -0.99%
glaucoma.org.au -1.55%
arthritisaustralia.com.au -2.14%
arthritis.org.au -2.17%

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Arthritis.org.au and arthritisaustralia.com.au saw significant declines in click share, while arthritiswa.org.au experienced a notable increase. Dementia.org.au and allergyfacts.org.au also gained traction, contrasting with glaucoma.org.au’s drop.

Campaign Efficiency

AUS Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date arthritisaustralia.com.au cera.org.au arthritis.org.au dementia.org.au visionaustralia.org glaucoma.org.au allergyfacts.org.au migraine.org.au headacheaustralia.org.au bionicsinstitute.org
2025/12/01 8% 6.4% 3.19% 6.16% 4.63% 5.09% 1.65% 1.6% 3.09% 1.37%
2025/12/02 13.74% 9.09% 8.63% 4.25% 7.68% 4.26% 1.05% 2.64% 3.85% 2.7%
2025/12/03 8.03% 4.97% 5.06% 8.17% 3.24% 8.45% 0.98% 3.39% 2.25% 3.36%
2025/12/04 15.36% 7.16% 7.4% 5.03% 3.3% 6.2% 0.89% 6.1% 0.74% 3.27%
2025/12/05 20.94% 5.42% 5.55% 2.09% 3.33% 6.78% 1.09% 6.32% 1.78% 3.93%
2025/12/06 21.31% 6.73% 12.09% 3.23% 4.79% 4.05% 1.26% 3.9% 1.83% 2.18%
2025/12/07 18.93% 4.57% 7.15% 4.14% 4.39% 3.14% 5.52% 5.62% 1.7% 3.92%
2025/12/08 15.43% 5.48% 8.55% 3.74% 2.37% 3.28% 0.97% 6.33% 4.42% 4.2%
2025/12/09 13.25% 9.15% 8.5% 1.52% 1.22% 7.56% 0.89% 5.52% 4.28% 4.81%
2025/12/10 16.11% 7.32% 10.67% 1.67% 2.59% 4.38% 0.49% 8.74% 2.77% 3.15%
2025/12/11 20.34% 6.04% 6.2% 1.17% 2.94% 6.4% 3.58% 3.95% 3.83% 1.93%
2025/12/12 20.75% 8.52% 6.11% 1.44% 3.48% 4.93% 0.69% 8.12% 3.66% 4.49%
2025/12/13 17.74% 7.84% 5.55% 1.22% 8.05% 3.6% 1.14% 7.45% 3.39% 1.49%
2025/12/14 22.29% 8.75% 5.21% 4.14% 9.21% 4.25% 1.6% 6.38% 1.94% 2.4%
2025/12/15 14.82% 6.18% 8.53% 1.72% 4.87% 5.2% 3.66% 5.32% 2.49% 3.49%
2025/12/16 12.42% 10.93% 5.15% 2.92% 4.18% 2.44% 0.82% 7.68% 3.84% 4.13%
2025/12/17 13.23% 8.8% 6.11% 2.81% 2.66% 4.92% 1.35% 4.34% 2.73% 3.86%
2025/12/18 7.41% 5.3% 2.81% 2.91% 2.44% 3.88% 7.92% 5.55% 2.2% 1.75%
2025/12/19 15.52% 3.89% 5.06% 1.63% 5.6% 4.43% 3.83% 6.68% 2.16% 2.43%
2025/12/20 18.32% 2.95% 3.88% 3.83% 6.4% 2.87% 2.89% 5.42% 3.06% 2.91%
2025/12/21 18.99% 6.11% 2.3% 3.51% 7.04% 4.68% 3.27% 5.62% 2.67% 2.15%
2025/12/22 12.7% 6.12% 5.43% 2.12% 5.12% 4.15% 1.97% 6.71% 1.54% 2.95%
2025/12/23 10.31% 7.8% 5.73% 1.86% 5.34% 4.33% 1.41% 7.17% 1.79% 2.25%
2025/12/24 14.9% 7.53% 4.41% 2.94% 4.77% 5.08% 0.95% 4.06% 2.13% 2.87%
2025/12/25 18.29% 8.42% 4.4% 4.09% 6.92% 3.96% 2.57% 6.68% 2.5% 2.79%
2025/12/26 16.62% 10.09% 3.64% 2.12% 6.59% 5.02% 1.38% 7.26% 1.42% 1.08%
2025/12/27 19.1% 6.34% 5.6% 1.85% 4.32% 3.17% 2.24% 5.33% 1.91% 1.78%
2025/12/28 14.82% 8.85% 3.48% 4.98% 3.53% 2.81% 5.23% 6.48% 2.25% 1.74%
2025/12/29 13.12% 8.16% 6.09% 3.82% 5.3% 4.22% 2.94% 6.21% 2.23% 0.94%
2025/12/30 14.79% 6.19% 6.43% 1.07% 2.79% 5.01% 4.25% 6.84% 1.94% 1.81%
2025/12/31 17.41% 8.06% 5.23% 4.57% 3.61% 3.54% 3.4% 3.31% 2.77% 1.35%
  • arthritisaustralia.com.au
  • cera.org.au
  • arthritis.org.au
  • dementia.org.au
  • visionaustralia.org
  • glaucoma.org.au
  • allergyfacts.org.au
  • migraine.org.au
  • headacheaustralia.org.au
  • bionicsinstitute.org

Copyright © Adthena. All rights reserved.

Arthritis Australia led December’s PPC with fluctuating impressions, peaking mid-month. CERA and Arthritis.org.au followed, showing varied trends. The month concluded with Arthritis Australia maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Diseases - Last month
  1. 1
    Understanding arthritis - Types of arthritis https://www.arthritisaustralia.com.au/

    Discover arthritis management strategies, resources & tips for thriving despite arthritis. Learn about arthritis, different types of arthritis and how to live well with arthritis.

  2. 2
    Glaucoma Australia | Don't Be Blindsided https://www.glaucoma.org.au

    It is estimated that over 300,000 Australians have glaucoma, but 50% are undiagnosed. Early...

  3. 3
    Migraine Australia https://www.migraine.org.au

    Migraine is a complex genetic neurological disorder that affects up to 1 in 5 people. It is an invisible disability, not a temporary condition, nor something that will go away. There is no cure for migraine, however, in...

  4. 4
    Bursitis In The Shoulder - Effective Pain Relief https://au.osmopatch.com › shoulder › bursitis

    Shoulder Bursitis can now be treated 100% Naturally. Learn More!

  5. 5
    Macular Degeneration - Macular Degeneration Treatment https://www.visionaustralia.org

    Whatever Stage You're At, Whatever's Most Important To You. Book A Consulation Today.

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, top performers like Arthritis Australia and Glaucoma Australia focus on awareness and education, highlighting the importance of early diagnosis and management. Migraine Australia emphasizes the chronic nature of migraines, while Osmopatch and Vision Australia offer natural and personalized treatment solutions.

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