Why is the AUS Healthcare & Medical Diseases February 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Diseases February 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Healthcare & Medical Diseases February 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Healthcare & Medical Diseases February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Healthcare & Medical Diseases February 2026 Report?

The AUS Healthcare & Medical Diseases February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Diseases February 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Healthcare & Medical Diseases February 2026 Report for?

The AUS Healthcare & Medical Diseases February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Healthcare & Medical Diseases - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Diseases AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	42.5574882569
	57.4425117431

42%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	38
	62

38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	66%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
arthritisaustralia.com.au	19.57
glaucoma.org.au	16.34
dementia.org.au	9.98
arthritis.org.au	6.93
cera.org.au	4.68
migraine.org.au	3.99
visionaustralia.org	2.22
headacheaustralia.org.au	2.08
melanoma.org.au	1.97
sightsavers.org	1.69
others	30.55

arthritisaustralia.com.au - 19.57%
glaucoma.org.au - 16.34%
dementia.org.au - 9.98%
arthritis.org.au - 6.93%
cera.org.au - 4.68%
migraine.org.au - 3.99%
visionaustralia.org - 2.22%
headacheaustralia.org.au - 2.08%
melanoma.org.au - 1.97%
sightsavers.org - 1.69%
others - 30.55%

In the healthcare PPC landscape, “arthritisaustralia.com.au” leads with 19.57% click share, followed by “glaucoma.org.au” at 16.34%. “Others” collectively hold 30.55%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	arthritisaustralia.com.au	glaucoma.org.au	arthritis.org.au	cera.org.au	migraine.org.au	dementia.org.au	melanoma.org.au	sightsavers.org	visionaustralia.org	brainfoundation.org.au
2026/02/01	16.66%	9.74%	6.62%	9.59%	2.8%	3.82%	5.95%	0.74%	7.87%	3.74%
2026/02/02	14.04%	17.92%	9.15%	9.13%	4.97%	2.26%	2.56%	2.49%	1.78%	1.13%
2026/02/03	24.21%	16.93%	12.31%	7.36%	4.28%	3.27%	0%	1.89%	2.3%	1.92%
2026/02/04	16.43%	11.24%	10.98%	7.55%	5.28%	2.69%	2.01%	0.52%	0.74%	1.66%
2026/02/05	8.48%	20.46%	4.82%	10.62%	4.71%	5.55%	7.99%	2.23%	2.21%	2.46%
2026/02/06	18.7%	23.25%	3.47%	6.51%	2.83%	4.68%	2.52%	3.17%	3.58%	2.15%
2026/02/07	24.16%	11.02%	7.47%	11.21%	4.44%	7.03%	1.15%	1.54%	2.8%	2.87%
2026/02/08	30.51%	15.31%	4.22%	6.36%	7.75%	2.83%	0%	1.53%	4.72%	1.72%
2026/02/09	11.45%	10.68%	3.33%	5.35%	4.58%	5.68%	15.22%	3.65%	2.12%	1.41%
2026/02/10	16.53%	19.6%	9.51%	5.44%	4.68%	2.21%	0%	2.06%	1.24%	2.36%
2026/02/11	21.63%	12.46%	6.42%	8.36%	5.45%	5.54%	3.86%	2.15%	3.64%	4.35%
2026/02/12	30.23%	11.96%	2.85%	6.67%	6.61%	6.69%	1.27%	2.1%	0.46%	2.64%
2026/02/13	18.92%	23.02%	3.43%	6.47%	2.8%	4.63%	2.49%	3.14%	3.54%	2.13%
2026/02/14	23.56%	10.75%	7.29%	10.94%	4.33%	6.85%	1.12%	1.51%	2.81%	2.8%
2026/02/15	30.25%	15.18%	4.18%	6.3%	7.69%	2.81%	0%	1.51%	4.68%	1.7%
2026/02/16	11.37%	10.61%	3.31%	5.32%	4.55%	5.64%	15.13%	3.63%	2.22%	1.4%
2026/02/17	16.91%	8.18%	9.97%	4.08%	2.86%	7.33%	2.78%	2.77%	5.54%	4.82%
2026/02/18	32.93%	14.86%	12.29%	0.69%	1.44%	6.08%	0%	4.26%	0.27%	4.01%
2026/02/19	26.53%	12.67%	2.42%	10.15%	4.41%	5.59%	2.31%	2.53%	2.85%	1.92%
2026/02/20	31.35%	4.65%	10.27%	7.96%	1.99%	4.82%	3.62%	3.21%	3.63%	1.35%
2026/02/21	33.02%	10.45%	13.65%	4.91%	1.93%	4.11%	2.05%	1.62%	4.53%	4.82%
2026/02/22	23.59%	13.95%	4.96%	10.42%	4.47%	6.45%	3.34%	1.26%	2.6%	2.35%
2026/02/23	25.66%	12.22%	10.93%	6.94%	4.04%	4.02%	4.31%	2.91%	1.35%	1.91%
2026/02/24	14.28%	15.55%	13.78%	3.91%	4.05%	5.99%	0%	2.95%	3.79%	0.07%
2026/02/25	20.09%	9.87%	10.66%	4.48%	4.88%	4.31%	2.42%	2.01%	5.19%	0.83%
2026/02/26	16.66%	14.71%	6.66%	8.42%	7.61%	4.3%	2.75%	1.22%	1.5%	3.21%
2026/02/27	19.33%	17.83%	11.4%	5.77%	4.62%	4.8%	0%	1.81%	1.57%	2.48%
2026/02/28	19.08%	16.35%	7.3%	5.18%	5.02%	3.33%	2.45%	1.84%	1.44%	1.18%

arthritisaustralia.com.au
glaucoma.org.au
arthritis.org.au
cera.org.au
migraine.org.au
dementia.org.au
melanoma.org.au
sightsavers.org
visionaustralia.org
brainfoundation.org.au

Arthritis Australia led February’s PPC spend, peaking at 33.02%. Glaucoma.org.au fluctuated, ending at 16.35%. Arthritis.org.au and CERA.org.au showed moderate activity. Melanoma.org.au spiked mid-month. Overall, diverse trends marked the month.

Market Exposure

Competitor Count for AUS Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	171
2026/02/02	176
2026/02/03	170
2026/02/04	179
2026/02/05	180
2026/02/06	182
2026/02/07	175
2026/02/08	176
2026/02/09	181
2026/02/10	175
2026/02/11	169
2026/02/12	175
2026/02/13	182
2026/02/14	175
2026/02/15	176
2026/02/16	181
2026/02/17	147
2026/02/18	143
2026/02/19	158
2026/02/20	159
2026/02/21	162
2026/02/22	156
2026/02/23	158
2026/02/24	169
2026/02/25	181
2026/02/26	169
2026/02/27	153
2026/02/28	161

February began with 171 advertisers, peaking at 182 mid-month. A decline followed, reaching 143 on February 18. The month concluded with a slight recovery, ending at 161 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
arthritisaustralia.com.au	2.67%
myaware.org	1.85%
dementia.org.au	1.65%
arthritis.org.au	1.45%
creakyjoints.org	0.6%
vestibular.org	-0.72%
paulaschoice.com.au	-0.99%
chemistwarehouse.com.au	-1%
cera.org.au	-1.06%
glaucoma.org.au	-1.64%

ArthritisAustralia.com.au surged with a 2.67% click share increase, while Glaucoma.org.au faced a 1.64% decline. Myaware.org and Dementia.org.au also saw positive growth, contrasting with declines for Cera.org.au and ChemistWarehouse.com.au.

Campaign Efficiency

AUS Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	arthritisaustralia.com.au	glaucoma.org.au	arthritis.org.au	migraine.org.au	cera.org.au	headacheaustralia.org.au	dementia.org.au	sightsavers.org	visionaustralia.org	bionicsinstitute.org
2026/02/01	16.51%	5.17%	7.28%	3.18%	9.28%	2.08%	2.12%	0.68%	5.86%	0.67%
2026/02/02	10.4%	7.3%	8%	4.37%	7.25%	4.06%	1.13%	2.97%	1.98%	2.31%
2026/02/03	17.5%	7.68%	12.5%	6.83%	7.32%	2.35%	2.09%	2.48%	2.39%	1.68%
2026/02/04	13.78%	5.9%	9.2%	5.28%	7.07%	1.88%	1.21%	0.71%	0.96%	1.83%
2026/02/05	11.17%	7.96%	6.32%	4.4%	8.34%	3.96%	3.89%	2.57%	2.64%	3.13%
2026/02/06	18.76%	9.19%	5.94%	2.72%	5.9%	2.03%	3.29%	3.56%	3.28%	3.97%
2026/02/07	15.74%	4.9%	6.72%	3.64%	8.44%	2.27%	5.84%	1.66%	2.67%	0.55%
2026/02/08	23.32%	6.42%	5.82%	7%	6.56%	3.45%	2.65%	1.96%	4.31%	2.61%
2026/02/09	12.12%	5.39%	4.67%	3.94%	4.65%	2.54%	4.33%	3.75%	2.22%	1.41%
2026/02/10	11.19%	9.09%	10.91%	4.34%	5.25%	3.37%	1.71%	2.66%	1.38%	0.99%
2026/02/11	16.57%	6.01%	7.79%	6.32%	8.18%	2.95%	4.48%	2.77%	2.96%	0.71%
2026/02/12	22.7%	5.95%	3.75%	6.17%	6.34%	3.12%	6.16%	2.66%	0.66%	1.01%
2026/02/13	18.76%	9.19%	5.94%	2.72%	5.9%	2.03%	3.29%	3.56%	3.28%	3.97%
2026/02/14	15.74%	4.9%	6.72%	3.64%	8.44%	2.27%	5.84%	1.66%	2.67%	0.55%
2026/02/15	23.32%	6.42%	5.82%	7%	6.56%	3.45%	2.65%	1.96%	4.31%	2.61%
2026/02/16	12.12%	5.39%	4.67%	3.94%	4.65%	2.54%	4.33%	3.75%	2.22%	1.41%
2026/02/17	16.58%	4.02%	8.97%	2.75%	3.05%	5.43%	5.44%	3.13%	4.34%	1.12%
2026/02/18	25.24%	8.05%	10.91%	2.16%	1.11%	4.63%	5.18%	5.74%	0.41%	3.06%
2026/02/19	22.43%	5.75%	3.76%	4.31%	9.73%	2.33%	4.97%	3.2%	2.75%	1.55%
2026/02/20	21.5%	2.15%	8.79%	2.28%	6.59%	0.86%	3.97%	3.77%	3.51%	1.17%
2026/02/21	26.98%	5.22%	13.86%	1.78%	4.9%	1.4%	3.92%	2.22%	3.87%	0.57%
2026/02/22	17.88%	6.17%	6.5%	4.78%	9.34%	2.12%	5.21%	1.62%	2.72%	2.11%
2026/02/23	20.61%	6.08%	9.08%	4.53%	6.41%	1.42%	3.81%	3.86%	1.36%	2.67%
2026/02/24	12.97%	6.85%	12.94%	3.73%	3.48%	1.93%	4.34%	3.83%	3.48%	3.01%
2026/02/25	15.44%	4.74%	10.33%	4.66%	4.08%	0.98%	3.91%	2.56%	3.75%	2.93%
2026/02/26	16.71%	6.8%	6.83%	8.16%	7.46%	3.92%	4%	1.56%	1.93%	1.23%
2026/02/27	19.81%	7.76%	13.54%	4.58%	5.61%	1.01%	4.38%	1.77%	1.79%	0.63%
2026/02/28	17.73%	7.35%	7.08%	5.51%	5.04%	3.42%	3.34%	2.46%	1.78%	1.72%

arthritisaustralia.com.au
glaucoma.org.au
arthritis.org.au
migraine.org.au
cera.org.au
headacheaustralia.org.au
dementia.org.au
sightsavers.org
visionaustralia.org
bionicsinstitute.org

Arthritis Australia led February with fluctuating impressions, peaking at 26.98% on the 21st. Glaucoma.org.au and arthritis.org.au showed moderate shares, while migraine.org.au and others maintained lower visibility. The month concluded with diverse impression shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Diseases - Last month

1
I've just been diagnosed with arthritis. what should i do first? | Clara https://clara.arthritis.org.au
Clara is your everyday companion for living life better with arthritis, helping you take steps to improve your wellbeing and gain confidence and control of your health
2
Understanding arthritis | Types of arthritis | What is arthritis? https://www.arthritisaustralia.com.au
Uncover the facts about arthritis, from common types to lesser-known variants. Discover arthritis...
3
Living with Osteoarthritis? https://www.arthritiswa.org.au
We're Here To Help — Arthritis WA Is Here To Help Guide And Support You While Living With Arthritis. Not for profit.
4
Glaucoma Australia - Don't Be Blindsided https://www.glaucoma.org.au
Glaucoma is one of the leading causes of preventable blindness in Australia. Early detection can save sight. Learn more about glaucoma and how to get support.
5
Migraine Australia https://www.migraine.org.au
Migraine is a complex genetic neurological disorder that affects up to 1 in 5 people. It is an invisible disability, not a temporary condition, nor something that will go away. There is no cure for migraine, however, in...

In the realm of healthcare PPC, arthritis and related conditions dominate the narrative. Clara’s ad offers a comforting guide for newly diagnosed arthritis patients, emphasizing empowerment and control. Arthritis Australia and WA focus on education and support, while Glaucoma Australia highlights prevention. Migraine Australia sheds light on the chronic nature of migraines, stressing awareness.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Diseases February 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Diseases February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Diseases February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Diseases February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Diseases February 2026 Report?

The AUS Healthcare & Medical Diseases February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Diseases February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Diseases February 2026 Report for?

The AUS Healthcare & Medical Diseases February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Healthcare & Medical Diseases - PPC Market Share Analysis February 2026