Why is the AUS Healthcare & Medical Diseases May 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Diseases May 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Healthcare & Medical Diseases May 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Healthcare & Medical Diseases May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Healthcare & Medical Diseases May 2026 Report?

The AUS Healthcare & Medical Diseases May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Diseases May 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Healthcare & Medical Diseases May 2026 Report for?

The AUS Healthcare & Medical Diseases May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Healthcare & Medical Diseases - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Diseases AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	48.6067650127
	51.3932349873

48%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	16
	84

16%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	53%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
glaucoma.org.au	25.87
dementia.org.au	12.65
arthritisaustralia.com.au	7.16
cera.org.au	6.98
cancercouncil.com.au	6.62
melanoma.org.au	3.53
visionaustralia.org	2.93
strokefoundation.org.au	2.22
chemistwarehouse.com.au	1.83
hri.org.au	1.82
others	28.39

glaucoma.org.au - 25.87%
dementia.org.au - 12.65%
arthritisaustralia.com.au - 7.16%
cera.org.au - 6.98%
cancercouncil.com.au - 6.62%
melanoma.org.au - 3.53%
visionaustralia.org - 2.93%
strokefoundation.org.au - 2.22%
chemistwarehouse.com.au - 1.83%
hri.org.au - 1.82%
others - 28.39%

In the healthcare PPC landscape, ‘others’ dominate with 28.39% click share. Glaucoma.org.au follows at 25.87%, while dementia.org.au holds 12.65%. The remaining advertisers, including arthritisaustralia.com.au and cera.org.au, share the rest.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	cera.org.au	glaucoma.org.au	melanoma.org.au	cancercouncil.com.au	dementia.org.au	visionaustralia.org	arthritisaustralia.com.au	brainfoundation.org.au	strokefoundation.org.au	hri.org.au
2026/05/01	15.37%	16.24%	7.63%	0%	11.24%	0.38%	12.72%	4.35%	3.24%	0.03%
2026/05/02	10.21%	22.85%	5.05%	3.16%	10.12%	4.35%	7.28%	4.56%	6.29%	2.47%
2026/05/03	9.82%	16.42%	0%	3.55%	9.83%	1.28%	20.71%	2.24%	4.02%	0.03%
2026/05/04	12.19%	13.34%	6.16%	8.99%	11.28%	2.47%	6.24%	2.08%	3.21%	0.02%
2026/05/05	8.11%	25.23%	0.26%	13.8%	5.34%	5.21%	13.63%	1.86%	2.1%	0.82%
2026/05/06	9.39%	25.07%	0%	21.3%	7.9%	0.76%	2.08%	2.92%	3.22%	0.01%
2026/05/07	16.88%	16.93%	0%	0%	10.71%	0.58%	19.32%	5.11%	0%	0%
2026/05/08	13.43%	26.07%	3.47%	2.18%	6.8%	0.92%	13.4%	2.89%	1.61%	0.01%
2026/05/09	7.89%	19.07%	0%	13.72%	9.9%	5.31%	10.81%	4.03%	2%	2.45%
2026/05/10	10.7%	6.06%	11.01%	12.26%	6.46%	2.99%	11.5%	1.78%	2.84%	5.34%
2026/05/11	11.37%	13.11%	4.19%	6.89%	10.38%	3.99%	8.13%	3.31%	1.29%	0%
2026/05/12	7.99%	20.1%	0%	4.13%	10.78%	2.59%	5.38%	4.29%	5.1%	3.86%
2026/05/13	3.77%	21.85%	2.36%	15.35%	12.22%	2.41%	4.64%	4.27%	2.26%	3.44%
2026/05/14	11.66%	30.35%	2.79%	1.75%	9.57%	0.89%	10.32%	3.62%	3.28%	4.16%
2026/05/15	6.32%	26.43%	0%	0%	13.77%	5.78%	6.34%	4.75%	4.58%	3.5%
2026/05/16	7.96%	11.35%	16.39%	9.81%	9.66%	5.58%	9.53%	1.71%	3.11%	3.78%
2026/05/17	12.43%	19.86%	2.72%	3.48%	7.97%	4.06%	6.44%	1.32%	1.46%	3.77%
2026/05/18	5.21%	21.91%	0%	12.85%	11.69%	3.43%	11.27%	3.02%	0.38%	0.23%
2026/05/19	11.13%	19.95%	2.24%	11.45%	10.22%	5.18%	9.84%	1.4%	1.17%	1.79%
2026/05/20	6.97%	20.88%	10.47%	13.06%	10.39%	4.95%	5.3%	1.95%	1.25%	0%
2026/05/21	11.14%	24.63%	2.77%	0.71%	7.95%	1.31%	12.48%	2.16%	3.64%	0%
2026/05/22	8.6%	12.68%	8.51%	2.53%	7.5%	5.37%	19.26%	1.02%	0.87%	0.53%
2026/05/23	12.72%	16.56%	10.68%	4.41%	7.04%	3.41%	10.5%	2.17%	0.56%	6.04%
2026/05/24	7.62%	11.45%	16.67%	9.39%	5.34%	3.27%	7.18%	3.47%	1.9%	5.29%
2026/05/25	4.72%	27.85%	10.39%	11.28%	2.63%	1.21%	7.51%	2.2%	1.64%	1.82%
2026/05/26	10.94%	12.46%	7.74%	11.18%	4.75%	3.08%	5.04%	3.34%	1.04%	0.65%
2026/05/27	13.3%	17.58%	2.13%	10.22%	8.27%	4%	3.74%	3.62%	2.67%	1.09%
2026/05/28	14.47%	17.11%	13.58%	0.43%	7.33%	5.69%	6.31%	3.43%	1.44%	0.54%
2026/05/29	15.53%	22.95%	8.06%	0.1%	4.88%	3.24%	9.37%	4.47%	1.77%	0.4%
2026/05/30	9.34%	17.14%	6.75%	7.42%	6.05%	8.16%	8.78%	2.84%	1.78%	3.58%
2026/05/31	13.41%	11.03%	8.9%	6.55%	6.53%	4.92%	4.83%	2.87%	2.7%	0.24%

cera.org.au
glaucoma.org.au
melanoma.org.au
cancercouncil.com.au
dementia.org.au
visionaustralia.org
arthritisaustralia.com.au
brainfoundation.org.au
strokefoundation.org.au
hri.org.au

In May 2026, glaucoma.org.au led PPC spend, peaking mid-month. cera.org.au showed fluctuations, ending strong. melanoma.org.au had a mid-month surge. cancercouncil.com.au’s spend varied, while dementia.org.au remained steady. Overall, diverse trends marked the month.

Market Exposure

Competitor Count for AUS Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/05/01	74
2026/05/02	64
2026/05/03	71
2026/05/04	71
2026/05/05	66
2026/05/06	70
2026/05/07	64
2026/05/08	80
2026/05/09	84
2026/05/10	93
2026/05/11	82
2026/05/12	93
2026/05/13	85
2026/05/14	74
2026/05/15	79
2026/05/16	89
2026/05/17	92
2026/05/18	75
2026/05/19	71
2026/05/20	73
2026/05/21	87
2026/05/22	83
2026/05/23	92
2026/05/24	90
2026/05/25	80
2026/05/26	106
2026/05/27	103
2026/05/28	103
2026/05/29	99
2026/05/30	98
2026/05/31	103

May began with 74 advertisers, fluctuating mid-month, peaking at 106 on the 26th. The month concluded with 103 advertisers, indicating a strong finish.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
melanoma.org.au	2.23%
chemistwarehouse.com.au	0.98%
cera.org.au	0.97%
allergyfacts.org.au	0.82%
visionaustralia.org	0.73%
strokefoundation.org.au	-0.71%
lungfoundation.com.au	-0.83%
cancercouncil.com.au	-0.93%
glaucoma.org.au	-1.64%
dementia.org.au	-4.14%

Melanoma.org.au surged with a 2.23% click share increase, while dementia.org.au faced a significant 4.14% decline.

Campaign Efficiency

AUS Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	cera.org.au	glaucoma.org.au	visionaustralia.org	dementia.org.au	melanoma.org.au	cancercouncil.com.au	arthritisaustralia.com.au	brainfoundation.org.au	thecommongood.org.au	hri.org.au
2026/05/01	15.56%	10.6%	0.42%	9.82%	4.07%	0%	10.09%	4.22%	3.05%	0.04%
2026/05/02	10.22%	14.27%	4.48%	7.96%	3.09%	1.55%	6.85%	5.18%	0%	2.14%
2026/05/03	9.92%	9.55%	1.67%	7.42%	0%	1.73%	12.87%	2.56%	10.34%	0.04%
2026/05/04	13.05%	9.25%	2.63%	8.65%	2.74%	3.82%	5.88%	1.84%	2.74%	0.02%
2026/05/05	9.49%	15.38%	6.84%	5.65%	0.55%	7.2%	11.45%	2.21%	1.65%	0.75%
2026/05/06	9.58%	16.41%	1.32%	4.36%	0%	9.53%	3.44%	2.36%	1.76%	0.01%
2026/05/07	13.93%	10.81%	0.5%	8.78%	0%	0%	12.25%	4.98%	3.53%	0%
2026/05/08	14.13%	15.7%	1.11%	8.4%	2.15%	1.08%	9.07%	2.88%	3.22%	0.01%
2026/05/09	9.81%	12.11%	5.85%	7.45%	0%	6.69%	8.53%	4.51%	2.45%	2.19%
2026/05/10	9.54%	4.53%	2.9%	5.29%	5.4%	5.53%	8.38%	2.42%	1.8%	9.03%
2026/05/11	10.52%	8.6%	4.65%	6.79%	2.4%	3.43%	5.17%	3.89%	2.4%	0%
2026/05/12	7.6%	11.75%	2.69%	7.2%	0%	2.5%	3.4%	5.23%	3.43%	4.84%
2026/05/13	3.91%	10.98%	2.48%	8.82%	1.23%	5.68%	2.76%	4.34%	3.7%	6.8%
2026/05/14	11.92%	17.48%	1.28%	8.4%	1.74%	0.88%	7.39%	5.19%	7.83%	4.67%
2026/05/15	8.32%	16.35%	6.08%	11.37%	0%	0%	4.26%	5.54%	6.41%	4.01%
2026/05/16	9.03%	8.2%	7%	8.42%	7.14%	4.84%	8.38%	1.45%	2.92%	7.49%
2026/05/17	12.07%	11.76%	5.3%	5.86%	1%	2.18%	5.24%	1.34%	3%	8.23%
2026/05/18	6.88%	14.43%	4.39%	8.06%	0%	6.57%	10.29%	3.87%	4.78%	0.53%
2026/05/19	11.29%	13.78%	5.91%	9.87%	1.53%	5.03%	8.67%	2.21%	10.73%	2.22%
2026/05/20	8.34%	13.89%	5.91%	8.58%	5.72%	7.82%	6.12%	2.56%	5.85%	0%
2026/05/21	12.85%	13.96%	1.91%	5.77%	1.06%	0.39%	9.48%	3.05%	5.2%	0%
2026/05/22	9.05%	6.76%	5.29%	5.22%	3.46%	1.19%	13.4%	1.72%	1.51%	1.03%
2026/05/23	13.92%	9.46%	4.03%	5.12%	5.66%	1.97%	7.53%	2.89%	3.97%	13.33%
2026/05/24	8.85%	6.58%	3.66%	3.14%	7.92%	4.76%	5.14%	3.86%	2.95%	11.86%
2026/05/25	6.54%	17.17%	1.97%	1.88%	6.69%	6.1%	6.69%	3.99%	1.83%	2.99%
2026/05/26	10.61%	6.25%	3.31%	2.42%	2.92%	5.58%	3.64%	4.52%	3.74%	1.33%
2026/05/27	13.65%	9.66%	4.34%	4.84%	1.23%	4.95%	2.47%	3.81%	1.51%	1.38%
2026/05/28	15.86%	9.57%	6.16%	4.74%	6.39%	0.24%	5.11%	4.19%	5.23%	1.14%
2026/05/29	15.47%	12.02%	3.94%	3.35%	3.74%	0.1%	7.48%	4.62%	3.83%	0.84%
2026/05/30	9.74%	9.28%	8.15%	4.1%	2.49%	3.15%	6.22%	3.12%	2.55%	7.2%
2026/05/31	12.99%	6.46%	5.4%	4.17%	4.12%	3.46%	3.37%	3.27%	1.38%	0.5%

cera.org.au
glaucoma.org.au
visionaustralia.org
dementia.org.au
melanoma.org.au
cancercouncil.com.au
arthritisaustralia.com.au
brainfoundation.org.au
thecommongood.org.au
hri.org.au

In May 2026, cera.org.au’s impression share fluctuated, peaking at 15.86% on May 28. Glaucoma.org.au saw highs of 17.48% on May 14. Visionaustralia.org’s share remained low, while dementia.org.au experienced a steady decline. Melanoma.org.au had sporadic peaks, and cancercouncil.com.au’s share was inconsistent. Arthritisaustralia.com.au showed moderate fluctuations, and brainfoundation.org.au maintained a steady presence. Thecommongood.org.au and hri.org.au had occasional spikes. The month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Diseases - Last month

1
Dementia Australia - Learn to Identify Triggers https://www.dementia.org.au › -- › --
Coach staff to identify behaviour change triggers and become behaviour change champions. Learn...
2
Glaucoma Australia - Don't Be Blindsided https://www.glaucoma.org.au
Glaucoma is one of the leading causes of preventable blindness in Australia.
3
Why is my vision blurry? | The Fred Hollows Foundation AU https://www.hollows.org
Help Our Foundation Restore Eyesight Around The World. Donate Now!
4
Tips for Living with Psoriasis and Eczema https://www.independenceaustralia.com.au
Our health professionals have put together everything you need to know about health topics
5
Macular Degeneration Treatment - Macular Degeneration https://www.visionaustralia.org
Whatever Stage You're At, Whatever's Most Important To You. Book A Consulation Today.

In the realm of healthcare PPC, five standout ads emerge. Dementia Australia empowers staff to become behavior change champions. Glaucoma Australia warns against preventable blindness. The Fred Hollows Foundation seeks donations to restore eyesight. Independence Australia offers psoriasis and eczema insights. Vision Australia provides macular degeneration consultations.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Diseases May 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Diseases May 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Diseases May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Diseases May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Diseases May 2026 Report?

The AUS Healthcare & Medical Diseases May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Diseases May 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Diseases May 2026 Report for?

The AUS Healthcare & Medical Diseases May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Healthcare & Medical Diseases - PPC Market Share Analysis May 2026