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AUS Healthcare & Medical Diseases - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
cera.org.au 7.66
dementia.org.au 6.61
glaucoma.org.au 5.4
msaustralia.org.au 4.13
visionaustralia.org 3.68
hri.org.au 3.45
chemistwarehouse.com.au 3.1
sightsavers.org 2.77
migraine.org.au 2.63
arthritisaustralia.com.au 2.61
others 57.96

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 57.96% click share. ‘Cera.org.au’ leads specific domains at 7.66%, followed by ‘dementia.org.au’ at 6.61%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date visionaustralia.org cera.org.au dementia.org.au cancer.org.au migraine.org.au glaucoma.org.au sightsavers.org bionicsinstitute.org msaustralia.org.au hri.org.au
2025/05/01 4.09% 12.69% 5.84% 5.13% 0.88% 4.32% 4.46% 1.19% 8% 0.35%
2025/05/02 6.15% 17.94% 5% 3.98% 0.87% 8.81% 5.23% 3.58% 1.64% 0.23%
2025/05/03 5.23% 12% 4.58% 3.48% 1.53% 5.02% 4.07% 4.19% 0% 5.69%
2025/05/04 5.27% 9.82% 6.54% 2.05% 0.46% 4.97% 3.79% 0.41% 0% 3.43%
2025/05/05 4.17% 8.35% 4.28% 2.91% 1.29% 4.46% 3.28% 0.81% 0.75% 3.47%
2025/05/06 0.95% 9.95% 3.02% 2.33% 0.89% 5.3% 2.12% 3.25% 0% 3.63%
2025/05/07 4.34% 10.78% 4.52% 3.44% 0.44% 6.73% 2.32% 3.32% 4.55% 1.44%
2025/05/08 0.64% 13.49% 5.71% 7.45% 2.68% 3.74% 3.98% 1.52% 8.95% 0.26%
2025/05/09 2.72% 8.65% 3.6% 5.06% 1.9% 4.33% 3.1% 4.94% 4.32% 0.81%
2025/05/10 6.36% 10.06% 5.51% 2.16% 0.57% 6.11% 2.16% 4.33% 3.22% 3.96%
2025/05/11 5.67% 7.84% 4.12% 5.72% 1.31% 5.42% 2.22% 2.96% 3.23% 4.83%
2025/05/12 1.78% 8.08% 5.27% 7.22% 1.54% 3.55% 3.99% 2.65% 1.57% 5.67%
2025/05/13 5.19% 6.06% 1.63% 3.08% 3.72% 3.49% 3.83% 2.2% 2.27% 5.95%
2025/05/14 3.21% 5.55% 3.78% 5.56% 2.62% 2.18% 2.78% 1.9% 0.85% 2.32%
2025/05/15 2.22% 10.96% 4.2% 8.93% 2.15% 3.05% 4.22% 1.47% 2.59% 0.66%
2025/05/16 5.04% 14.61% 3.28% 1.23% 4.56% 9.42% 4.56% 3.3% 4.55% 0.39%
2025/05/17 5.28% 11.13% 7.45% 3.62% 3.33% 1.47% 5.17% 2.48% 0.76% 3.15%
2025/05/18 2.48% 8.84% 5.87% 1.27% 4.06% 5.21% 3.76% 5.74% 2.84% 4.79%
2025/05/19 0.54% 4.87% 2.91% 0.48% 4.86% 3.96% 3.58% 4.45% 2.75% 5.17%
2025/05/20 4.85% 10.27% 2.91% 2.83% 2.6% 4.05% 4.08% 1.46% 4.59% 3.31%
2025/05/21 2.09% 7.14% 2.63% 3.35% 2.63% 4.32% 2.46% 2.82% 2.41% 4.83%
2025/05/22 2.37% 13.41% 5.21% 1.74% 6.88% 5.7% 4.37% 2.42% 2.49% 0.23%
2025/05/23 4.65% 6.1% 4.38% 2.43% 5.61% 3.99% 1.31% 4.62% 2.25% 1.39%
2025/05/24 10.1% 9.26% 2.65% 0.39% 7.58% 2.88% 2.96% 3.52% 2.43% 0.17%
2025/05/25 3.94% 11.84% 2.46% 0.18% 3.91% 2.22% 4.8% 2.34% 2.25% 1.73%
2025/05/26 2.61% 10.52% 3.01% 2.89% 2.64% 8.63% 5.07% 1.86% 3.11% 2.69%
2025/05/27 5.49% 8.5% 4.97% 1.75% 7.23% 2.25% 5.74% 0.74% 3.94% 2.59%
2025/05/28 7.14% 8.05% 2.74% 2.18% 8.4% 7.07% 5.71% 5.41% 0.73% 2.54%
2025/05/29 1.92% 12.18% 2.41% 2.27% 4.57% 7.75% 5.05% 4.63% 2.95% 0.55%
2025/05/30 0.97% 6.26% 5.09% 4.78% 3.77% 2.65% 6.59% 6.16% 2.48% 0.69%
2025/05/31 8.26% 8.2% 6.24% 5.64% 3.02% 2.51% 2.06% 1.84% 1.79% 1.2%

Copyright © Adthena. All rights reserved.

In May 2025, Cera.org.au led PPC spend, peaking at 17.94% on May 2. Visionaustralia.org saw fluctuations, ending strong at 8.26%. Dementia.org.au and Cancer.org.au showed moderate activity, while Migraine.org.au surged mid-month. Glaucoma.org.au and Sightsavers.org maintained steady presence.

Market Exposure

Competitor Count for AUS Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 146
2025/05/02 145
2025/05/03 167
2025/05/04 166
2025/05/05 163
2025/05/06 172
2025/05/07 163
2025/05/08 156
2025/05/09 163
2025/05/10 170
2025/05/11 160
2025/05/12 167
2025/05/13 178
2025/05/14 167
2025/05/15 147
2025/05/16 165
2025/05/17 167
2025/05/18 178
2025/05/19 170
2025/05/20 163
2025/05/21 171
2025/05/22 168
2025/05/23 172
2025/05/24 164
2025/05/25 172
2025/05/26 160
2025/05/27 151
2025/05/28 153
2025/05/29 160
2025/05/30 135
2025/05/31 156

Copyright © Adthena. All rights reserved.

May began with 146 advertisers, peaking at 178 mid-month. Fluctuations followed, ending at 156.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
migraine.org.au 2.45%
arthritisaustralia.com.au 2.2%
arthritis.org.au 1.42%
chemistwarehouse.com.au 1.42%
diabetesaustralia.com.au 1.4%
formula.care -1.31%
heartresearch.com.au -1.37%
cancer.org.au -1.52%
dementia.org.au -2.02%
molemap.net.au -2.02%

Copyright © Adthena. All rights reserved.

Migraine.org.au and Arthritisaustralia.com.au saw significant click share growth, while Dementia.org.au and Molemap.net.au experienced notable declines.

Campaign Efficiency

AUS Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date visionaustralia.org cera.org.au dementia.org.au chemistwarehouse.com.au hri.org.au sightsavers.org heartresearch.com.au formula.care bionicsinstitute.org glaucoma.org.au
2025/05/01 4.39% 8.57% 6.3% 6.22% 0.57% 3.6% 0.02% 0% 2.2% 3.61%
2025/05/02 5.84% 12.35% 1.3% 5.63% 0.4% 4.58% 0.09% 0% 4.95% 6.18%
2025/05/03 3.95% 8.75% 2.75% 1.59% 9.92% 3.85% 4.89% 3.24% 3.9% 2.98%
2025/05/04 4.26% 6.71% 4.4% 1.62% 5.6% 3.37% 7.26% 7.2% 0.34% 3.22%
2025/05/05 3.36% 6.19% 3.35% 1.49% 6.11% 3.14% 4.02% 7.87% 2.72% 2.7%
2025/05/06 0.63% 6.68% 2.68% 3.81% 5.32% 1.83% 4.51% 4.39% 4.12% 2.88%
2025/05/07 3.53% 8.57% 2.79% 4.89% 3.23% 2.49% 2.58% 2.53% 4.6% 3.89%
2025/05/08 0.66% 11.44% 5.07% 3.4% 0.52% 4.67% 0.27% 0% 2.68% 2.73%
2025/05/09 2.26% 7.39% 2.98% 4.94% 1.64% 3.78% 0% 0% 4.24% 3.12%
2025/05/10 5.02% 7.53% 3.37% 2.68% 6.32% 2.52% 4.18% 2.07% 4.61% 3.6%
2025/05/11 4.48% 6.1% 3.45% 1.61% 7.89% 2.33% 6.12% 6.09% 2.91% 3.19%
2025/05/12 1.57% 5.88% 3.67% 3.36% 8.75% 4.19% 4.08% 1.99% 2.59% 2.38%
2025/05/13 4.1% 5.08% 0.42% 2.29% 8.01% 3.75% 5.74% 3.81% 1.7% 2.14%
2025/05/14 2.8% 4.89% 2.29% 1.55% 3.04% 3.26% 4.47% 4.44% 1.35% 1.87%
2025/05/15 2.45% 10.01% 2.82% 3.15% 1.06% 4.72% 0% 0% 2.3% 2.19%
2025/05/16 4.23% 11.25% 3% 2.65% 0.69% 4.95% 0% 0% 3.19% 5.74%
2025/05/17 4.56% 7.73% 3.77% 5.32% 6.53% 5.1% 3.88% 1.92% 2.42% 1.25%
2025/05/18 2.08% 6.37% 3.9% 4.96% 6.79% 3.56% 5.33% 3.53% 4.7% 3.35%
2025/05/19 0.53% 3.35% 1.81% 1.45% 9.16% 3.85% 1.85% 7.08% 3.4% 2.28%
2025/05/20 4.08% 8.43% 2.15% 2.52% 4.93% 4.58% 0.05% 0% 1.63% 2.95%
2025/05/21 1.99% 4.83% 0.71% 4.84% 6.6% 2.42% 4.04% 1.99% 2.27% 2.39%
2025/05/22 2.45% 10.16% 5.03% 6.92% 0.45% 5.26% 0.06% 0% 1.88% 3.74%
2025/05/23 3.39% 4.69% 2.4% 11.07% 2.31% 1.46% 0.04% 0% 4.35% 2.28%
2025/05/24 8.88% 8.23% 0.82% 7.25% 0.36% 3.13% 0.11% 0% 3.24% 2.32%
2025/05/25 3.46% 8.73% 0.68% 6.01% 3.39% 4.39% 2.03% 1.91% 2.09% 1.82%
2025/05/26 2.24% 7.78% 0.91% 4.25% 6.18% 5.75% 2.72% 0% 1.71% 4.91%
2025/05/27 4.33% 5.77% 2.79% 4.73% 5.06% 5.5% 1.98% 3.86% 0.72% 1.7%
2025/05/28 6.3% 6.23% 1.49% 1.83% 4.54% 6.48% 4.43% 0% 4.34% 4.63%
2025/05/29 2.03% 9.98% 0.76% 2.64% 1.07% 5.52% 0.09% 0% 3.97% 4.31%
2025/05/30 0.76% 4.67% 2.36% 3.31% 1.29% 6.85% 0.08% 0% 7.27% 2.49%
2025/05/31 6.16% 6.08% 3.89% 2.85% 2.7% 2.42% 2.39% 2.39% 2.09% 2.02%

Copyright © Adthena. All rights reserved.

In May 2025, Vision Australia saw fluctuating ad impressions, peaking at 8.88% on May 24. CERA maintained a strong presence, with a high of 12.35% on May 2. Dementia.org.au had a notable dip early in the month but recovered slightly. Chemist Warehouse experienced a surge mid-month, reaching 11.07% on May 23. HRI’s impressions varied, peaking at 9.92% on May 3. Sightsavers.org showed consistent growth, ending with 6.85% on May 30. Heart Research had sporadic visibility, while Formula.care and Bionics Institute had moderate fluctuations. Glaucoma.org.au remained steady, closing at 2.02%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    What Is Glaucoma? https://www.cera.org.au › glaucoma

    Diagnosis and Treatment — Protect your vision—learn about glaucoma prevention today! Visit our website...

  2. 2
    Tinnitus Symptoms & Treatments - Treat That Annoying Tinnitus https://www.connecthearing.com.au

    Get your ringing or buzzing ears (tinnitus) professionally checked, before it's too late. Get...

  3. 3
    The Mediterranean Diet Cookbook https://www.diabetessa.com.au

    Take the next step and access the services and support available to you at Diabetes SA. Diabetes is a chronic health condition in Australia.

  4. 4
    Mediterranean diet food list https://mediterranean.formula.care › try › today

    Mediterranean Meal Plan — Mediterranean meals made easy! Get custom Mediterranean diet plan—start with the quiz. Get...

  5. 5
    Mediterranean diet https://www.hri.org.au › mediterranean › nutrition-diet

    What Is A Mediterranean Diet? Mediterranean diet have shown to decrease risk of developing...

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In the realm of healthcare PPC, the top performers reveal a focus on eye health, hearing, and diet. Cera.org.au emphasizes glaucoma prevention, urging vision protection. Connecthearing.com.au addresses tinnitus, highlighting early intervention. Meanwhile, diabetessa.com.au and formula.care promote the Mediterranean diet, underscoring its health benefits.

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