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AUS Healthcare & Medical Hospitals - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
hbf.com.au 16.22
healthengine.com.au 9.44
betterhelp.com 5.02
bupadental.com.au 3.63
updoc.com.au 3.38
ipn.com.au 3.31
bupa.com.au 3.11
healthcareaustralia.com.au 2.6
macquariedental.com.au 2.55
doctorsondemand.com.au 2.44
others 48.3

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In the healthcare PPC landscape, ‘others’ dominate with 48.3% click share, while ‘hbf.com.au’ leads individual advertisers at 16.22%. ‘healthengine.com.au’ follows with 9.44%, and ‘betterhelp.com’ at 5.02%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date hbf.com.au betterhelp.com bupadental.com.au bupa.com.au updoc.com.au doctorsondemand.com.au finder.com.au hola.health healthengine.com.au ahm.com.au
2025/05/01 8.03% 8.02% 5.03% 3.01% 6.66% 3.38% 2.54% 3.34% 1.88% 3.43%
2025/05/02 21.46% 3.93% 2.81% 2.73% 5.1% 1.82% 0.7% 2.03% 1.47% 2.99%
2025/05/03 12.16% 6.24% 2.72% 2.84% 4.15% 2.55% 1.11% 2.52% 8% 2.54%
2025/05/04 14.79% 7.79% 1.95% 2.44% 3.04% 3.57% 5.21% 1.83% 2.85% 4.73%
2025/05/05 15.66% 5.09% 1.21% 2.35% 3.29% 0.71% 3.99% 2.01% 3.67% 8.4%
2025/05/06 11.91% 5.62% 1.98% 2.74% 4.6% 3.13% 5.61% 3.16% 9.36% 2.52%
2025/05/07 10.85% 6.47% 1.47% 3.7% 4.74% 8.17% 7.62% 3.37% 5.17% 3.14%
2025/05/08 12.4% 5.07% 1.47% 2.61% 3.3% 2.79% 5.01% 2.51% 8.63% 5.65%
2025/05/09 16.9% 4.84% 2.42% 3.15% 3.08% 2.45% 4.44% 2.01% 2.76% 1.88%
2025/05/10 19.16% 4.9% 5.03% 3.27% 2.31% 1.85% 3.7% 1.12% 4.67% 2.94%
2025/05/11 21.95% 6.67% 4.11% 2.85% 3.02% 2.66% 3.41% 1.95% 2.36% 2.28%
2025/05/12 20.94% 7.62% 2.94% 3.99% 4.23% 1.71% 4.02% 2.33% 9.66% 1.77%
2025/05/13 11.4% 6.36% 2.81% 3.6% 6.09% 2.74% 5.78% 2.79% 3.32% 1.68%
2025/05/14 11.71% 5.06% 2.8% 4.36% 5.35% 2.32% 5.86% 2.65% 6.31% 4.22%
2025/05/15 7.73% 6.18% 3.49% 9.97% 4.8% 3.98% 8.28% 2.82% 3.5% 5.61%
2025/05/16 11.41% 6.72% 2.56% 7.91% 5.39% 5.18% 5.64% 4.63% 4.02% 5.86%
2025/05/17 4.65% 4.2% 6.01% 3.63% 4.09% 4.39% 0.94% 3.21% 11.69% 1.45%
2025/05/18 10.67% 6.49% 2.72% 4.32% 4.04% 5.42% 5.26% 2.59% 5.65% 4.27%
2025/05/19 6.71% 6.44% 1.78% 8.15% 3.48% 3.64% 3.17% 2.8% 7.07% 5.23%
2025/05/20 9.86% 6.36% 2.64% 8.33% 5.1% 3.35% 7.22% 4.43% 1.18% 1.16%
2025/05/21 6.1% 5.53% 2.98% 4.95% 6.29% 3.7% 5.1% 5.54% 2.7% 6.56%
2025/05/22 10.36% 2.79% 4.38% 3.07% 5.61% 5.45% 5.22% 4.32% 3% 1.6%
2025/05/23 3.27% 3.48% 3.44% 10.32% 4.74% 2.98% 7.79% 3.48% 3.99% 2.82%
2025/05/24 10.15% 4.75% 3.72% 2.39% 6.62% 5.51% 5.85% 3.18% 4.05% 4%
2025/05/25 10.62% 5.84% 5.5% 6.19% 4.89% 2.95% 4.68% 2.23% 2.9% 5.91%
2025/05/26 10.06% 6.49% 3.17% 6.42% 3.49% 3.8% 8.63% 3.82% 1.24% 1.99%
2025/05/27 10.74% 4.27% 4.57% 6.21% 7.09% 2.93% 1.83% 4.42% 2.09% 1.96%
2025/05/28 9.35% 3.88% 6.62% 5.62% 8% 4.64% 1.89% 4.9% 0.99% 3.99%
2025/05/29 11.86% 3.52% 3% 4.22% 6.44% 5.42% 9.32% 4% 4.62% 5.06%
2025/05/30 8.8% 5.53% 5.08% 4.94% 9.53% 5.67% 2.74% 5.8% 2.89% 3.57%
2025/05/31 13.43% 7.77% 7.07% 6.97% 4.63% 4.22% 4.07% 2.79% 2.43% 1.88%

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In May 2025, hbf.com.au led with fluctuating spend, peaking mid-month. Betterhelp.com maintained steady growth, while bupadental.com.au saw a late surge. Bupa.com.au and updoc.com.au showed consistent activity. The month concluded with diverse spending patterns.

Market Exposure

Competitor Count for AUS Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 165
2025/05/02 165
2025/05/03 181
2025/05/04 183
2025/05/05 195
2025/05/06 196
2025/05/07 194
2025/05/08 197
2025/05/09 198
2025/05/10 168
2025/05/11 180
2025/05/12 173
2025/05/13 206
2025/05/14 196
2025/05/15 202
2025/05/16 188
2025/05/17 177
2025/05/18 187
2025/05/19 205
2025/05/20 188
2025/05/21 177
2025/05/22 191
2025/05/23 184
2025/05/24 170
2025/05/25 176
2025/05/26 194
2025/05/27 180
2025/05/28 190
2025/05/29 198
2025/05/30 172
2025/05/31 170

Copyright © Adthena. All rights reserved.

May began with 165 advertisers, peaking at 206 mid-month. Fluctuations followed, ending at 170.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
ipn.com.au 3.64%
medprime.com.au 1.69%
updoc.com.au 1.6%
bupadental.com.au 1.35%
hola.health 1.09%
spmh.com.au -0.66%
hcf.com.au -0.68%
skinandmedical.com.au -1.34%
healthengine.com.au -4.79%
hbf.com.au -7.1%

Copyright © Adthena. All rights reserved.

In the past month, ipn.com.au surged with a 3.64% click share increase, while hbf.com.au faced a significant 7.1% decline.

Campaign Efficiency

AUS Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date hbf.com.au betterhelp.com bupadental.com.au ipn.com.au updoc.com.au healthengine.com.au mavendental.com.au hola.health finder.com.au macquariedental.com.au
2025/05/01 5.57% 10.26% 4.62% 0.07% 5.28% 2.02% 2.92% 3.03% 0.96% 3.79%
2025/05/02 17.56% 5.38% 2.72% 0.06% 3.8% 1.11% 1.38% 1.64% 0.42% 4.01%
2025/05/03 8.38% 7.97% 2.77% 0.04% 2.61% 11.19% 2.45% 1.6% 0.56% 4.42%
2025/05/04 11.75% 11.23% 2% 0.29% 2.49% 3.73% 2.33% 1.18% 2.26% 7.24%
2025/05/05 10.6% 6.48% 1.02% 5.77% 2.56% 4.79% 2.73% 1.32% 1.61% 1.88%
2025/05/06 8.99% 8.22% 1.65% 0.06% 3.14% 13.05% 3.05% 2.03% 2.09% 1.75%
2025/05/07 7.28% 8.44% 1.3% 0.05% 3.13% 9.82% 2.32% 1.89% 5.44% 1%
2025/05/08 8.2% 6.05% 1.47% 0.06% 2.06% 14.45% 1.88% 1.39% 1.82% 4.42%
2025/05/09 10.84% 6.95% 2.92% 0.05% 2.13% 4.6% 0.58% 1.24% 4.64% 3.08%
2025/05/10 15.23% 6.73% 5.07% 0.05% 1.89% 6.16% 2.18% 0.75% 1.68% 3.53%
2025/05/11 18.58% 9.42% 4.31% 0.05% 2.37% 2.62% 1.07% 1.35% 1.63% 3.72%
2025/05/12 15.42% 10.69% 3.4% 0.06% 2.95% 14.12% 2.63% 1.56% 1.63% 3.08%
2025/05/13 8.38% 8.62% 2.71% 0.04% 3.99% 4.41% 1.58% 1.8% 2.07% 2.81%
2025/05/14 8.71% 6.55% 2.31% 2.26% 3.43% 8.55% 0.57% 1.6% 2.1% 1.6%
2025/05/15 5.61% 9.17% 3.5% 0.07% 3.28% 4.97% 1.19% 2.23% 3.45% 1.72%
2025/05/16 8.46% 9.86% 2.88% 1.6% 3.59% 6.47% 1.62% 3.25% 2.46% 3.44%
2025/05/17 2.77% 5.15% 5.3% 12.13% 2.73% 14.52% 2.52% 1.98% 0.37% 4.42%
2025/05/18 7.39% 8.81% 2.85% 2.58% 3.36% 7.36% 1.96% 1.61% 2% 4.36%
2025/05/19 4.43% 8.22% 1.54% 2.39% 2.55% 8.39% 2.12% 1.91% 1.19% 1.98%
2025/05/20 6.59% 9.17% 3.09% 5.1% 3.6% 1.11% 1.6% 2.66% 2.92% 3.08%
2025/05/21 4.86% 7.84% 3.05% 5.79% 5.3% 4.14% 1.99% 4.76% 1.91% 5.13%
2025/05/22 6.96% 4.25% 4.75% 8.3% 4.63% 3.95% 2.7% 2.83% 2% 3.54%
2025/05/23 2.5% 5.81% 4.18% 2.83% 3.95% 6.51% 1.53% 2.37% 3.37% 3.48%
2025/05/24 6.91% 6.43% 4.23% 9.69% 4.65% 5.72% 1.09% 1.99% 2.25% 5.79%
2025/05/25 7.38% 8.62% 5.91% 13.18% 4.54% 4.34% 1.41% 1.76% 1.96% 7.12%
2025/05/26 7.97% 9.5% 4.06% 0.05% 2.46% 1.96% 3.34% 2.61% 3.63% 1.86%
2025/05/27 7.67% 5.99% 5.25% 0.06% 4.73% 3.32% 3.01% 3.03% 0.87% 1.5%
2025/05/28 6.55% 6.13% 7.08% 0.06% 6.41% 1.12% 3.36% 3.95% 0.78% 1.71%
2025/05/29 9.04% 5.71% 4.51% 0.07% 5.05% 7.99% 1.8% 3.36% 4% 1.14%
2025/05/30 6.41% 9.01% 6.13% 0.12% 8.66% 3.91% 1.92% 4.9% 1.46% 1.47%
2025/05/31 9.89% 9.42% 7.17% 3.35% 3.15% 3.06% 1.81% 1.75% 1.59% 0.43%

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In May 2025, hbf.com.au saw fluctuating impressions, peaking mid-month. Betterhelp.com maintained a steady presence, while ipn.com.au had a notable spike on the 17th. By month’s end, hbf.com.au led, with betterhelp.com closely trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    No GP Referral Required https://www.betterhelp.com

    Australia-Based Therapists — Customized Online Therapy. About 95% Of Users Get Matched To A Therapist Within 48 Hours.

  2. 2
    Health insurance deals and offers May 2025 | Finder https://www.finder.com.au

    Get The Latest Health Insurance Reviews & Exclusive Offers. Compare Quotes With Finder.

  3. 3
    HBF Health Insurance | Up to 14 Weeks Free Cover http://www.hbf.com.au

    Act Quick. Join Eligible Combined Cover By 17 July. T&Cs Apply. New Members Join Today on Eligible Hospital & Extras Cover To Get Up To 14 Weeks Free. Get Covered in Minutes.

  4. 4
    GP Near Me https://www.healthengine.com.au › appointments › doctor

    Find A GP In 2 Minutes — Healthengine is your home for healthcare, with all your practitioners in one place. Healthengine connects you with the right practitioner when you...

  5. 5
    George Street Medical Centre https://www.ipn.com.au › medical-centre › sydney

    Sydney Medical Centre — Qualified Professional Staff, Convenient Location. Call George Street Medical Centre Now. George...

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In the competitive landscape of healthcare PPC ads, BetterHelp stands out with its promise of quick therapist matching, emphasizing accessibility. Finder.com.au and HBF focus on health insurance, with Finder offering exclusive deals and HBF enticing with free cover weeks. Healthengine and IPN highlight convenience, connecting users to nearby GPs and medical centers.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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