AUS Healthcare & Medical Hospitals - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Hospitals AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	12.4982220868
	87.5017779132

12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	14
	86

14%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	8%
Transactional	1%
Navigational	0%
Seasonal	0%
Local	2%
Problem Solving	14%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
hbf.com.au	15.83
healthengine.com.au	10.9
bupa.com.au	9.73
mytelehealthclinic.com.au	6.66
doctorsondemand.com.au	4.58
betterhelp.com	2.95
ipn.com.au	2.94
myhealth.net.au	2.81
brisbanecitydoctors.com.au	2.33
hotdoc.com.au	2.26
others	39.01

hbf.com.au - 15.83%
healthengine.com.au - 10.9%
bupa.com.au - 9.73%
mytelehealthclinic.com.au - 6.66%
doctorsondemand.com.au - 4.58%
betterhelp.com - 2.95%
ipn.com.au - 2.94%
myhealth.net.au - 2.81%
brisbanecitydoctors.com.au - 2.33%
hotdoc.com.au - 2.26%
others - 39.01%

In the healthcare PPC landscape, ‘others’ dominate with 39.01% click share. HBF leads individual advertisers at 15.83%, followed by HealthEngine at 10.9%. Bupa captures 9.73%, while MyTelehealthClinic secures 6.66%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	mytelehealthclinic.com.au	bupa.com.au	myhealth.net.au	hbf.com.au	betterhelp.com	finder.com.au	primemedic.com.au	healthengine.com.au	doctorsondemand.com.au	hoothealth.com.au
2025/11/01	10.61%	11.09%	0.81%	11.68%	4.5%	4.35%	2.05%	7.04%	1.26%	6.18%
2025/11/02	7.79%	11.67%	1.03%	9.2%	4.32%	4.94%	2.45%	8.3%	2.47%	4.15%
2025/11/03	7.3%	9.54%	5.41%	6.29%	6.67%	3.26%	2.54%	7.44%	2.16%	5.79%
2025/11/04	10.73%	10.35%	1.21%	8.94%	7.18%	3.87%	2.41%	2.31%	3.46%	4.24%
2025/11/05	10.88%	12.11%	2.57%	7.81%	5.6%	4.23%	2.08%	4.77%	1.34%	7.27%
2025/11/06	9.25%	13.61%	3.83%	5.78%	5.51%	4.82%	1.43%	8.16%	0.85%	2.55%
2025/11/07	7.63%	13.45%	3.25%	11.39%	4.92%	5.28%	4.5%	4.58%	0.24%	1.66%
2025/11/08	8.86%	18.21%	7.77%	7.61%	3.53%	4.65%	2.41%	3.12%	1.15%	5.1%
2025/11/09	13.18%	9.28%	0.52%	9.41%	4.42%	5.36%	2.03%	3.63%	4.34%	7.49%
2025/11/10	6.9%	11.72%	4.23%	10.19%	4.88%	4.05%	0.23%	7.26%	5.7%	4.23%
2025/11/11	10.22%	9.24%	0.02%	8.4%	5.39%	7.67%	4%	7.54%	5.74%	5.3%
2025/11/12	11.52%	12.52%	0.89%	7.91%	4.86%	5.87%	2.05%	2.14%	6.93%	3.87%
2025/11/13	10.37%	20.42%	0.3%	7.99%	3.02%	3.31%	2.8%	2.99%	7.98%	1.92%
2025/11/14	9.7%	7.55%	0%	7.43%	4.39%	5.58%	3.2%	8.26%	9.64%	4.5%
2025/11/15	13.26%	14.34%	1.78%	10.81%	3.38%	2.96%	2.55%	4.15%	10.83%	3.88%
2025/11/16	12.24%	4.92%	0.57%	11.55%	3.57%	4.85%	1.46%	9.77%	6.44%	2.9%
2025/11/17	8.87%	9.31%	1.92%	8.11%	3.79%	2.83%	2.91%	8.03%	7.01%	4.05%
2025/11/18	9.13%	16.06%	2.9%	8.42%	3.77%	3.27%	1.5%	6.89%	8.61%	2.84%
2025/11/19	12.56%	10.76%	2.92%	11.13%	5.73%	3.21%	1.84%	7.61%	7.23%	1.14%
2025/11/20	12.49%	11.11%	2.41%	9.8%	4.15%	6.62%	1.55%	4.78%	5.46%	2.4%
2025/11/21	9.23%	13.41%	0.05%	9.7%	3.94%	2.07%	1.36%	3.95%	11.61%	2.06%
2025/11/22	13.87%	14.76%	0%	9.7%	3.79%	3.54%	0.09%	3.96%	8.98%	1.08%
2025/11/23	12.38%	11.26%	2.15%	12.32%	3.65%	2.74%	1.08%	2.71%	10.21%	1.77%
2025/11/24	12.93%	7.54%	0.17%	9.5%	5.03%	4.06%	4.15%	2.5%	6.1%	4.29%
2025/11/25	9.72%	12.8%	0.4%	12.44%	5.03%	2.24%	3.27%	3.15%	6.9%	3.86%
2025/11/26	10.21%	7.63%	1.75%	11.62%	6.64%	4.49%	3.13%	7.48%	4.51%	2.13%
2025/11/27	9.42%	22.1%	0.05%	11.46%	5.91%	2.41%	3.14%	4.36%	6.91%	0.01%
2025/11/28	10.08%	13.12%	0%	14.81%	7.17%	2%	3.42%	4.06%	4.14%	0%
2025/11/29	14.23%	21.23%	2.52%	10.68%	6.28%	2.19%	1.92%	4.46%	1.18%	1.3%
2025/11/30	12.89%	9.68%	9.66%	8.34%	5.66%	2.96%	2.89%	2.83%	1.85%	0.88%

mytelehealthclinic.com.au
bupa.com.au
myhealth.net.au
hbf.com.au
betterhelp.com
finder.com.au
primemedic.com.au
healthengine.com.au
doctorsondemand.com.au
hoothealth.com.au

In November 2025, Bupa.com.au led PPC spend, peaking on the 27th with 22.10%. Mytelehealthclinic.com.au saw fluctuations, ending strong at 12.89%. Hbf.com.au maintained steady growth, closing at 8.34%.

Market Exposure

Competitor Count for AUS Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/11/01	212
2025/11/02	201
2025/11/03	218
2025/11/04	205
2025/11/05	209
2025/11/06	217
2025/11/07	214
2025/11/08	199
2025/11/09	195
2025/11/10	204
2025/11/11	200
2025/11/12	188
2025/11/13	189
2025/11/14	189
2025/11/15	187
2025/11/16	200
2025/11/17	207
2025/11/18	193
2025/11/19	198
2025/11/20	192
2025/11/21	187
2025/11/22	184
2025/11/23	189
2025/11/24	184
2025/11/25	192
2025/11/26	180
2025/11/27	173
2025/11/28	183
2025/11/29	193
2025/11/30	190

November saw a fluctuating trend in distinct advertisers, starting at 212 and ending at 190. Mid-month, numbers dipped to 173, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
ipn.com.au	2.36%
bupa.com.au	1.98%
sydneydoctors.com.au	1.15%
doctorsondemand.com.au	1.04%
hotdoc.com.au	0.88%
hoothealth.com.au	-0.93%
nextpracticehealth.com	-0.97%
brisbanecitydoctors.com.au	-0.99%
onlinedoc.com.au	-1.17%
healthengine.com.au	-1.45%

Bupa.com.au and ipn.com.au surged in click share, while healthengine.com.au and onlinedoc.com.au faced declines.

Campaign Efficiency

AUS Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	myhealth.net.au	bupa.com.au	brisbanecitydoctors.com.au	mytelehealthclinic.com.au	hbf.com.au	betterhelp.com	ipn.com.au	primemedic.com.au	healthengine.com.au	doctorsondemand.com.au
2025/11/01	1.7%	9.97%	1.59%	9.36%	7.43%	4.02%	1.6%	2.11%	10.84%	1.01%
2025/11/02	2.2%	9.43%	3.79%	4.4%	6.19%	4.19%	0.32%	3.7%	13.8%	3.46%
2025/11/03	5.39%	5.89%	7.12%	3.46%	3.97%	6.37%	0.44%	2.65%	10.62%	1.78%
2025/11/04	2.63%	8.39%	0.02%	5.14%	5.57%	6.86%	1.35%	2.59%	4.91%	3.06%
2025/11/05	2.51%	8.13%	0.42%	6.02%	6.45%	7.07%	0.01%	2.87%	10.33%	0.62%
2025/11/06	5.54%	13.42%	0.67%	4.52%	3.82%	5.27%	5.85%	1.75%	11.32%	0.5%
2025/11/07	3.44%	13.3%	12.08%	3.73%	7.56%	4.01%	2.39%	5.66%	6.75%	0.13%
2025/11/08	10.04%	19.29%	0.28%	3.84%	5.19%	2.89%	6.76%	2.49%	5.53%	0.33%
2025/11/09	1.15%	6.32%	1.35%	10.52%	7.04%	4.32%	0.01%	2.28%	9.07%	2.97%
2025/11/10	5.32%	10.7%	1.21%	4.08%	6.88%	4.07%	3.85%	0.3%	10.85%	3.25%
2025/11/11	0.05%	6.48%	11.86%	7.43%	6.7%	5.66%	0.01%	5.02%	10.32%	4.49%
2025/11/12	3.21%	12.08%	0%	5.36%	5.82%	4.24%	0.23%	2.17%	2.37%	6.37%
2025/11/13	0.65%	22.91%	0.4%	4.19%	5.19%	2.25%	5.13%	2.3%	3.07%	4.79%
2025/11/14	0%	4.52%	2.34%	5.01%	4.45%	3.72%	0.08%	2.91%	12.75%	7.86%
2025/11/15	3.83%	16.79%	0.26%	9.87%	6.76%	2.93%	0.01%	2.11%	7.42%	13%
2025/11/16	0.79%	3.77%	4.85%	5.9%	8.64%	3.44%	0.24%	1.15%	16.48%	5.89%
2025/11/17	1.62%	10.6%	1.64%	4.33%	5.95%	3.65%	1.47%	2.71%	10.45%	5.63%
2025/11/18	6.08%	21.13%	0.13%	3.92%	5.04%	2.97%	9.61%	1.4%	7.26%	5.29%
2025/11/19	3.52%	11.85%	0%	8.27%	7.88%	5.72%	5.9%	1.7%	12.82%	5.3%
2025/11/20	1.92%	10.48%	2.72%	6.41%	6.25%	3.57%	0.27%	2.01%	8.02%	7.16%
2025/11/21	0.44%	14.63%	0%	4.89%	6.24%	3.43%	9.4%	1.47%	5.77%	9.88%
2025/11/22	0%	21.94%	1.04%	7.28%	5.87%	3.33%	0.32%	0.08%	8.88%	7.77%
2025/11/23	4.15%	15.16%	3.52%	5.78%	8.14%	3.21%	11.52%	0.73%	3.05%	8.74%
2025/11/24	0.32%	5.41%	0.09%	7.78%	8.19%	5.63%	0.34%	3.4%	4.08%	7%
2025/11/25	0.68%	10.56%	1.38%	5.31%	8%	4.38%	3.19%	3.84%	7.81%	5.79%
2025/11/26	3.66%	6.12%	1.27%	5.86%	7.67%	6.14%	2.27%	5.02%	8.65%	3.32%
2025/11/27	0.14%	28.78%	0.57%	5.13%	6.8%	5.3%	9.16%	3.64%	5.26%	3.25%
2025/11/28	0%	12.35%	2.32%	10.47%	9.05%	6.41%	3.19%	2.93%	9.18%	2.79%
2025/11/29	5.87%	23.87%	0.31%	6.95%	5.96%	5.6%	11.28%	2.67%	7.9%	1.39%
2025/11/30	9.93%	8.76%	8.7%	7.13%	5.85%	5.1%	4%	3.46%	3.33%	2.18%

myhealth.net.au
bupa.com.au
brisbanecitydoctors.com.au
mytelehealthclinic.com.au
hbf.com.au
betterhelp.com
ipn.com.au
primemedic.com.au
healthengine.com.au
doctorsondemand.com.au

In November 2025, Bupa.com.au dominated with a peak impression share of 28.78% on the 27th. Myhealth.net.au saw fluctuations, peaking at 10.04% on the 8th. By month’s end, Bupa.com.au led, while others showed varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Hospitals - Last month

1
No GP Referral Required - Australia-Based Therapists https://www.betterhelp.com
Customized Online Therapy. About 95% Of Users Get Matched To A Therapist Within 48 Hours.
2
GP Near Me - Walk-Ins Welcome https://www.bupa.com.au
Professional And Caring GPs Are Here To Help. Convenient Appointments Available. Trusted GP Services For Your Family. Convenient Hours. Book Online Or Call Now!
3
12 Weeks Free & Gift Card | Limited Time Offer With HBF https://www.hbf.com.au
Act Quick. For New Members Who Join Eligible Combined Cover By 9 December. T&Cs Apply.
4
GP Near Me - Find GP Clinics Near You https://www.healthengine.com.au › gp › appointments
See next available appointment times at your local GP clinic & book online instantly. GP services include check ups, scripts, referrals, skin checks...
5
Welcome to George Street Medical Centre https://www.ipn.com.au
Qualified Professional Staff, Convenient Location. Call George Street Medical Centre Now.

In the competitive landscape of healthcare PPC ads, BetterHelp stands out with its promise of quick therapist matching, emphasizing accessibility. Bupa and HealthEngine focus on convenience, offering easy booking and trusted GP services. HBF entices with a limited-time offer, while IPN highlights professional care at a prime location.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Hospitals November 2025 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Hospitals November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the AUS Healthcare & Medical Hospitals November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Hospitals November 2025 Report?

The AUS Healthcare & Medical Hospitals November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Hospitals November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Hospitals November 2025 Report for?

The AUS Healthcare & Medical Hospitals November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Healthcare & Medical Hospitals - PPC Market Share Analysis November 2025