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AUS Healthcare & Medical Hospitals - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
healthengine.com.au 20
hbf.com.au 11.67
mytelehealthclinic.com.au 5.17
doctorsondemand.com.au 3.75
bupadental.com.au 2.68
betterhelp.com 2.27
modpodpodiatry.com.au 1.72
updoc.com.au 1.67
hotdoc.com.au 1.59
bupa.com.au 1.48
others 48

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In the healthcare PPC landscape, HealthEngine leads with 20% click share, followed by HBF at 11.67%. Others collectively dominate with 48%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date hbf.com.au healthengine.com.au bupadental.com.au betterhelp.com updoc.com.au finder.com.au macquariedental.com.au doctorsondemand.com.au bupa.com.au mytelehealthclinic.com.au
2025/04/01 4.87% 6% 4.79% 4.6% 0.9% 5.76% 0.29% 1.45% 6.69% 6.55%
2025/04/02 6.68% 10.42% 4.11% 2.96% 0.91% 0.51% 1.3% 6.09% 3.89% 12.15%
2025/04/03 4.76% 12.28% 1.51% 4.72% 0.75% 1.11% 0.59% 8.07% 3.25% 12.78%
2025/04/04 3.56% 12.46% 1.68% 5.49% 0.36% 2.13% 1.43% 7.32% 3.66% 10.07%
2025/04/05 5.88% 7.67% 1.96% 4.29% 0.49% 3.96% 0.6% 9.26% 3.9% 12.96%
2025/04/06 8.16% 11.33% 2.27% 3.54% 0.26% 2.15% 1.52% 8.96% 1.9% 10.96%
2025/04/07 11.43% 5.69% 1.83% 3.68% 0.15% 2.39% 1.7% 7.6% 2.25% 8.68%
2025/04/08 7.48% 10.14% 0.87% 3.84% 0.26% 0.91% 1.43% 9.11% 2.83% 10.31%
2025/04/09 1.83% 10.31% 0.96% 4.43% 0.27% 1.82% 0.83% 10.07% 3.06% 9.85%
2025/04/10 12.31% 6.11% 1.64% 4.28% 0.47% 0.32% 2.5% 7.01% 3.69% 7.65%
2025/04/11 8.58% 10.1% 1.15% 2.22% 0% 2.66% 1.14% 7.69% 1.47% 11.19%
2025/04/12 11.07% 10.9% 0.91% 1.33% 0.03% 1.17% 0.46% 6.12% 1.21% 11.78%
2025/04/13 5.62% 8.59% 5.52% 3.72% 0% 0.42% 2.3% 8.02% 0.83% 7.85%
2025/04/14 4.44% 9.41% 3.22% 3.79% 0% 2.1% 0.8% 7.75% 1.34% 10.43%
2025/04/15 4.36% 6.08% 2.13% 3.06% 0% 3.11% 2.17% 8.54% 2.05% 9.52%
2025/04/16 4.67% 11.17% 2.94% 2.71% 0% 2.89% 2.95% 8.37% 1.3% 8.68%
2025/04/17 9.85% 11.72% 7.03% 4.29% 3.83% 0.51% 1.91% 2.52% 1.32% 5.96%
2025/04/18 17.98% 15.01% 7.55% 2.06% 4.46% 0.18% 0% 1.38% 1.68% 6.49%
2025/04/19 11.25% 5.74% 5.27% 2.1% 6.54% 3.42% 1.32% 2.47% 1.84% 2.17%
2025/04/20 7.22% 5.31% 5.43% 1.86% 8.45% 1.88% 3.32% 1.74% 2.02% 3.57%
2025/04/21 4.33% 1.61% 6.3% 1.76% 8.41% 0.67% 2.12% 2.97% 1.16% 2.83%
2025/04/22 5.35% 1.93% 4.28% 3.74% 8.58% 3.85% 2.61% 2.09% 1.46% 1.47%
2025/04/23 15.06% 6.21% 2.84% 3.35% 5.2% 2.8% 4.06% 2.49% 1.67% 0.97%
2025/04/24 11.58% 11.16% 3.49% 3.96% 3.95% 1.17% 2.57% 2.55% 1.32% 0.92%
2025/04/25 14.04% 3.08% 3.51% 3.98% 2.76% 0.29% 3.48% 0.63% 1.65% 1.89%
2025/04/26 3.45% 4.54% 10.31% 6.91% 2.83% 0.76% 1.62% 2.09% 2.11% 1.09%
2025/04/27 8.33% 9.23% 7.56% 2.03% 5.3% 6.63% 2.3% 2.45% 1.53% 1.15%
2025/04/28 16.46% 3.35% 4.95% 5.11% 4.4% 5.66% 4.57% 3.15% 2.04% 1.12%
2025/04/29 9.61% 5.81% 2.91% 4.29% 3.76% 4.61% 2.72% 2.51% 2.21% 0.95%
2025/04/30 12.13% 8.03% 5.09% 4.46% 4.32% 2.49% 2.43% 2.32% 1.74% 1.28%

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April saw dynamic shifts in PPC spend share. Hbf.com.au peaked mid-month, while healthengine.com.au fluctuated. Mytelehealthclinic.com.au started strong but declined. The month concluded with diverse spend patterns across domains.

Market Exposure

Competitor Count for AUS Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 181
2025/04/02 186
2025/04/03 196
2025/04/04 190
2025/04/05 184
2025/04/06 198
2025/04/07 186
2025/04/08 193
2025/04/09 183
2025/04/10 169
2025/04/11 178
2025/04/12 167
2025/04/13 176
2025/04/14 181
2025/04/15 193
2025/04/16 189
2025/04/17 158
2025/04/18 135
2025/04/19 205
2025/04/20 186
2025/04/21 183
2025/04/22 191
2025/04/23 186
2025/04/24 178
2025/04/25 184
2025/04/26 160
2025/04/27 164
2025/04/28 182
2025/04/29 175
2025/04/30 182

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 205 on April 19. The month concluded with 182 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
hbf.com.au 7.77%
updoc.com.au 3.49%
bupadental.com.au 1.97%
abbyhealth.app 1.87%
alignhc.com.au 1.67%
hotdoc.com.au -1.33%
primemedic.com.au -1.88%
doctorsondemand.com.au -4.34%
mytelehealthclinic.com.au -6.75%
healthengine.com.au -10.14%

Copyright © Adthena. All rights reserved.

HBF.com.au surged with a 7.77% click share increase, while Healthengine.com.au plummeted by 10.14%.

Campaign Efficiency

AUS Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date healthengine.com.au hbf.com.au betterhelp.com bupadental.com.au updoc.com.au macquariedental.com.au mytelehealthclinic.com.au doctorsondemand.com.au primemedic.com.au alignhc.com.au
2025/04/01 14.47% 2.82% 5.33% 4.17% 0.34% 0.26% 5.72% 1.46% 1.44% 0%
2025/04/02 19.6% 5.05% 3.05% 3.17% 0.35% 1.13% 9.61% 2.92% 2.63% 0%
2025/04/03 20.89% 3.3% 4.07% 0.8% 0.35% 0.41% 12.14% 5.39% 2.84% 0%
2025/04/04 22.24% 2.39% 5.26% 1.13% 0.16% 0.99% 10.58% 4.91% 2.37% 0%
2025/04/05 16.14% 4.35% 4.78% 1.43% 0.3% 0.61% 13.14% 6.92% 2.43% 0%
2025/04/06 21.12% 6.17% 3.42% 1.58% 0.13% 1.21% 8.16% 5.98% 3.41% 0%
2025/04/07 10.74% 8.26% 3.46% 1.3% 0.08% 1.45% 8.17% 5.79% 3% 0%
2025/04/08 16.65% 4.31% 4.53% 0.56% 0.2% 1.06% 9.09% 5.1% 1.9% 0%
2025/04/09 17.31% 1.01% 4.83% 0.64% 0.14% 0.65% 8.91% 5.89% 2.81% 0%
2025/04/10 12.07% 8.31% 4.33% 1.02% 0.27% 2.2% 6.83% 4.11% 2.37% 0.98%
2025/04/11 17.79% 5.52% 1.95% 0.72% 0% 0.9% 10.2% 3.81% 3.93% 0%
2025/04/12 19.68% 7.51% 1.6% 0.54% 0.03% 0.39% 10.86% 4.11% 3.2% 0%
2025/04/13 15.94% 3.8% 3.64% 4.25% 0% 1.81% 6.01% 4.48% 2.93% 0%
2025/04/14 15.69% 2.56% 3.34% 2.56% 0% 0.62% 10.04% 5.23% 2.13% 1.21%
2025/04/15 12.95% 3.25% 3.4% 1.72% 0% 2.01% 8.58% 5.56% 2.1% 3.56%
2025/04/16 19.02% 2.82% 2.39% 1.98% 0% 2.37% 7.91% 4.48% 0.91% 0.67%
2025/04/17 19.44% 6.54% 4.71% 5.05% 2.17% 1.25% 4.36% 1.17% 0.77% 1.97%
2025/04/18 25.48% 9.9% 1.44% 5.27% 3.43% 0% 5.87% 1.01% 0.51% 0%
2025/04/19 9.42% 7.38% 2.2% 3.96% 5.4% 1% 1.58% 1.38% 0.64% 2.62%
2025/04/20 9.84% 4.07% 1.57% 4.14% 6.66% 2.74% 2.06% 1.49% 0.78% 2.63%
2025/04/21 2.05% 3.65% 1.82% 4.9% 6.2% 2.16% 1.67% 1.66% 0.14% 4.5%
2025/04/22 2.63% 2.99% 4% 3.19% 8.16% 2.31% 0.89% 1.36% 0.12% 8.96%
2025/04/23 10.11% 10.2% 3.94% 2.34% 5.51% 3.3% 0.6% 0.87% 0.04% 6.8%
2025/04/24 19.4% 7.62% 4.27% 2.61% 2.48% 2.1% 0.6% 1.06% 0.21% 1.57%
2025/04/25 5.1% 10.1% 4.6% 2.9% 1.52% 3.15% 1.33% 0.36% 0.45% 2.01%
2025/04/26 6.43% 1.66% 8.52% 8.5% 1.88% 1.43% 0.75% 0.95% 0.13% 6.44%
2025/04/27 11.33% 6.52% 2.59% 6.82% 3.42% 2.16% 0.96% 1.05% 0% 0%
2025/04/28 4.13% 12.41% 6.84% 4.27% 3.44% 5.15% 0.85% 1.71% 0.05% 0%
2025/04/29 7.7% 6.23% 4.68% 2.18% 1.95% 2.25% 0.66% 0.88% 0.1% 0%
2025/04/30 12.58% 8.58% 5.11% 3.89% 2.24% 1.92% 1.24% 0.87% 0.09% 0%

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April saw healthengine.com.au lead with fluctuating impressions, peaking at 25.48% on the 18th. Hbf.com.au and betterhelp.com showed consistent mid-range shares, while alignhc.com.au and updoc.com.au had notable spikes. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Therapy Without Referrals https://www.betterhelp.com

    Australia-Based Therapists — Customized Online Therapy. About 95% Of Users Get Matched To A Therapist Within 48 Hours.

  2. 2
    HBF Health Insurance https://www.hbf.com.au

    Compare Health Insurance — Get The Lowest Average Premium Increase Of 5 Largest Health Funds With HBF. Switch To HBF - The Lowest Average Premium Increase Of 5 Largest health Funds.

  3. 3
    Same-day Appointments - Find a GP appointment near you https://www.healthengine.com.au › gp › appointments

    See next available appointment times at your local GP clinic & book online instantly. GP services include check ups, scripts, referrals, skin checks, immunisation & more. Bulk Bill GPs.

  4. 4
    No Appointment Needed - Instant Med Certs, Just $19.95 https://www.mytelehealthclinic.com.au

    Instant Medical Certificates Online. AHPRA-Registered Nurse Practitioners Available Now.

  5. 5
    GP Near Me | Modern Family Doctor https://www.skinandmedical.com.au

    Phone & In-Person Appointments Available. Modern & Friendly Practice. Book Online Today!

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In the competitive landscape of healthcare PPC ads, BetterHelp stands out with its promise of quick therapist matching, while HBF highlights its low premium increases. HealthEngine offers convenience with same-day GP appointments, and MyTelehealthClinic provides instant medical certificates. Skin and Medical emphasizes modern, accessible healthcare.

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