Why is the AUS Healthcare & Medical Hospitals February 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Hospitals February 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Healthcare & Medical Hospitals February 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Healthcare & Medical Hospitals February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Healthcare & Medical Hospitals February 2026 Report?

The AUS Healthcare & Medical Hospitals February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Hospitals February 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Healthcare & Medical Hospitals February 2026 Report for?

The AUS Healthcare & Medical Hospitals February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Healthcare & Medical Hospitals - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Hospitals AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	16.5555770385
	83.4444229615

16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	17
	83

17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	13%
Transactional	2%
Navigational	0%
Seasonal	0%
Local	4%
Problem Solving	12%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
hbf.com.au	12.27
healthengine.com.au	10.52
myhealth.net.au	8.19
updoc.com.au	7.92
doctorsondemand.com.au	5.72
bupa.com.au	5.06
mytelehealthclinic.com.au	4.79
health.gov.au	4.69
healthcareaustralia.com.au	2.97
spmh.com.au	2.58
others	35.29

hbf.com.au - 12.27%
healthengine.com.au - 10.52%
myhealth.net.au - 8.19%
updoc.com.au - 7.92%
doctorsondemand.com.au - 5.72%
bupa.com.au - 5.06%
mytelehealthclinic.com.au - 4.79%
health.gov.au - 4.69%
healthcareaustralia.com.au - 2.97%
spmh.com.au - 2.58%
others - 35.29%

In the healthcare PPC landscape, ‘hbf.com.au’ leads with 12.27% click share, followed by ‘healthengine.com.au’ at 10.52%. ‘Others’ collectively hold a significant 35.29%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	updoc.com.au	mytelehealthclinic.com.au	myhealth.net.au	hbf.com.au	bupa.com.au	primemedic.com.au	health.gov.au	healthengine.com.au	doctorsondemand.com.au	spmh.com.au
2026/02/01	12.19%	11.44%	1.94%	6.35%	7.67%	5.64%	2.46%	1.91%	5.07%	0%
2026/02/02	12.9%	9.46%	9.12%	5.29%	7.09%	4.37%	1.41%	2.87%	7.61%	1.44%
2026/02/03	14.84%	4.38%	9.88%	5.43%	15.3%	2.78%	1.63%	3.11%	0%	3.33%
2026/02/04	8.08%	10.53%	10.01%	5.78%	6.18%	3.95%	2.95%	4.05%	10.76%	0.82%
2026/02/05	7.1%	8.89%	11.06%	5.77%	4.94%	4.34%	1.82%	9.81%	7.93%	7.25%
2026/02/06	12.67%	10.6%	10.81%	5.19%	6.76%	6.03%	2.59%	2.69%	10.94%	7.13%
2026/02/07	15.7%	14.01%	4.2%	6.37%	2.59%	6.9%	1.27%	9.44%	9.61%	0%
2026/02/08	13.53%	11.95%	4.91%	5%	3.43%	5.05%	1.24%	9.55%	9.48%	0%
2026/02/09	15.99%	9.03%	8%	5.57%	5.58%	2.27%	1.79%	5.57%	6.07%	6%
2026/02/10	16.87%	10.82%	5.07%	5.96%	4.62%	3.32%	4.67%	1.27%	6.54%	2.24%
2026/02/11	16.45%	11.15%	0.16%	11.22%	5.37%	3.7%	2.74%	11.71%	6.59%	0.37%
2026/02/12	11.17%	10.13%	1.51%	6.61%	5.71%	4.82%	5.44%	4.94%	11.48%	0.4%
2026/02/13	12.6%	10.55%	10.76%	5.17%	6.73%	6.01%	2.57%	2.67%	10.93%	7.1%
2026/02/14	15.45%	13.83%	4.13%	6.27%	2.55%	6.82%	1.25%	9.3%	9.55%	0%
2026/02/15	13.23%	11.71%	4.8%	4.88%	3.35%	4.95%	1.21%	9.34%	9.36%	0%
2026/02/16	15.96%	9.02%	7.99%	5.56%	5.58%	2.27%	1.78%	5.56%	6.06%	5.99%
2026/02/17	21.05%	0.6%	7.59%	4.92%	16.02%	0%	1.36%	6.2%	3.99%	1.78%
2026/02/18	19.17%	0.96%	2.5%	5.26%	7.84%	1.45%	1.46%	13.1%	5.2%	0.41%
2026/02/19	15.5%	6.86%	4.66%	5.05%	9.15%	3.97%	1.88%	9.86%	7.69%	0.36%
2026/02/20	18.44%	8%	0%	6.44%	7.02%	4.02%	3.3%	13.2%	5.97%	0%
2026/02/21	22.49%	9.32%	6.13%	5.22%	3.85%	4.54%	2.81%	9.99%	3.99%	0%
2026/02/22	20.35%	12.54%	0.92%	5.23%	5.48%	3.53%	3.16%	8.41%	4.82%	0%
2026/02/23	17.32%	10.03%	2.4%	6.58%	8.47%	7.46%	1.44%	5.25%	3.74%	0.76%
2026/02/24	14.96%	8.9%	9.58%	6.29%	7.76%	5.96%	1.18%	2.41%	0%	2.83%
2026/02/25	18.19%	10.19%	1.61%	6.57%	11.57%	3.63%	1.69%	12.51%	0.16%	0.37%
2026/02/26	21.7%	8.85%	3.91%	7.72%	7.14%	2.52%	0.98%	8.71%	0.28%	0.17%
2026/02/27	28.95%	14.44%	0%	7.94%	5.49%	3.09%	2.65%	1.6%	0%	0%
2026/02/28	18.87%	12.08%	9.1%	9.01%	5.45%	2.07%	0.7%	0.62%	0%	0%

updoc.com.au
mytelehealthclinic.com.au
myhealth.net.au
hbf.com.au
bupa.com.au
primemedic.com.au
health.gov.au
healthengine.com.au
doctorsondemand.com.au
spmh.com.au

In February 2026, Updoc.com.au led with a peak spend share of 28.95% on the 27th. Mytelehealthclinic.com.au fluctuated, ending at 12.08%. Myhealth.net.au saw a low of 0.16% on the 11th. Hbf.com.au steadily increased, closing at 9.01%. Bupa.com.au peaked at 16.02% on the 17th. Primemedic.com.au had a low of 2.07% on the 28th. Health.gov.au’s highest was 5.44% on the 12th. Healthengine.com.au peaked at 13.2% on the 20th. Doctorsondemand.com.au’s highest was 11.48% on the 12th. Spmh.com.au fluctuated, ending at 0.17% on the 26th.

Market Exposure

Competitor Count for AUS Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	191
2026/02/02	203
2026/02/03	193
2026/02/04	199
2026/02/05	181
2026/02/06	179
2026/02/07	175
2026/02/08	187
2026/02/09	171
2026/02/10	179
2026/02/11	170
2026/02/12	181
2026/02/13	179
2026/02/14	175
2026/02/15	187
2026/02/16	171
2026/02/17	149
2026/02/18	146
2026/02/19	174
2026/02/20	151
2026/02/21	163
2026/02/22	162
2026/02/23	168
2026/02/24	168
2026/02/25	178
2026/02/26	161
2026/02/27	159
2026/02/28	147

February saw a dynamic shift in distinct advertisers, starting at 191 and peaking at 203. Mid-month, numbers dipped to 146, before closing at 147.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
updoc.com.au	3.71%
healthengine.com.au	2.16%
smartclinics.com.au	0.96%
hola.health	0.66%
medprime.com.au	0.65%
health.gov.au	-0.91%
betterhelp.com	-0.94%
spmh.com.au	-2.15%
myhealth.net.au	-2.47%
doctorsondemand.com.au	-3.75%

Updoc.com.au surged with a 3.71% click share increase, while doctorsondemand.com.au faced a 3.75% decline. Healthengine.com.au rose by 2.16%, contrasting myhealth.net.au’s 2.47% drop.

Campaign Efficiency

AUS Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	myhealth.net.au	updoc.com.au	bupa.com.au	hbf.com.au	mytelehealthclinic.com.au	healthengine.com.au	health.gov.au	primemedic.com.au	spmh.com.au	doctorsondemand.com.au
2026/02/01	4.87%	6.31%	6.86%	4.63%	4.88%	4.16%	5.63%	6.22%	0%	7.72%
2026/02/02	8.31%	5.66%	5.95%	5.2%	4.65%	5.58%	3.88%	3.57%	2.08%	9.03%
2026/02/03	8.24%	5.35%	18.11%	5.01%	2.04%	7.1%	3.21%	2.39%	4.12%	0%
2026/02/04	9.94%	3.54%	9.33%	4.45%	5.68%	6.1%	6.87%	2.28%	3.45%	10.42%
2026/02/05	9.19%	3.22%	3.66%	5.41%	4.74%	11.14%	5.06%	2.83%	9.54%	7.18%
2026/02/06	18.14%	4.78%	9.39%	4.02%	4.19%	4.61%	5.34%	3.57%	12.05%	8.6%
2026/02/07	12.56%	7.33%	1.74%	5.53%	5.83%	10.67%	2.75%	4.95%	0%	9.2%
2026/02/08	8.08%	5.96%	2.5%	3.86%	5.89%	13.43%	2.97%	3.8%	0%	9.76%
2026/02/09	9.02%	6.18%	4.26%	4.8%	4.21%	12.47%	4.48%	1.16%	7%	7.1%
2026/02/10	5.26%	6.4%	7%	5.4%	4.32%	2.21%	11.04%	3.46%	2.61%	11.16%
2026/02/11	0.54%	7.41%	3.55%	10.64%	6.96%	17.74%	7.15%	2.72%	0.64%	7.04%
2026/02/12	4.69%	4.24%	3.68%	5.01%	4.9%	7.81%	12.01%	3.43%	0.92%	7.59%
2026/02/13	18.13%	4.78%	9.38%	4.02%	4.19%	4.6%	5.34%	3.57%	12.05%	8.62%
2026/02/14	12.55%	7.32%	1.74%	5.52%	5.84%	10.65%	2.75%	4.96%	0%	9.24%
2026/02/15	8.07%	5.96%	2.5%	3.85%	5.9%	13.41%	2.96%	3.8%	0%	9.8%
2026/02/16	9.02%	6.18%	4.26%	4.8%	4.21%	12.47%	4.48%	1.16%	7%	7.1%
2026/02/17	13.17%	15.21%	12.64%	3.72%	0.22%	6.18%	2.94%	0%	5.15%	2.12%
2026/02/18	7.51%	9.11%	5.05%	5.38%	0.65%	11.22%	3.92%	1.09%	1.89%	3.33%
2026/02/19	5.31%	7.54%	9.75%	4.04%	2.53%	10.38%	4.3%	2.97%	1.2%	8.85%
2026/02/20	0%	13.2%	6.43%	4.89%	7.52%	14.33%	7.56%	3.2%	0%	6.13%
2026/02/21	5.12%	13.62%	1.73%	5.05%	3.79%	21.8%	7.68%	3.57%	0%	2.54%
2026/02/22	3.89%	11.02%	7.75%	5%	5.37%	7.81%	8.17%	3.49%	0%	5.53%
2026/02/23	7.77%	8.44%	8.3%	4.99%	3.59%	5.63%	3.32%	4.21%	4.91%	1.53%
2026/02/24	8.93%	10.77%	6.15%	5.5%	3.73%	4.81%	2.97%	3.51%	3.67%	0%
2026/02/25	4.43%	9.92%	12.72%	5.87%	4.5%	15.02%	4.38%	2.29%	1.22%	0.38%
2026/02/26	8.32%	14.71%	8.89%	7.41%	3.89%	9.26%	1.85%	1.88%	1.31%	0.09%
2026/02/27	0%	17.93%	3.36%	9.45%	7.7%	4.13%	8.23%	2.21%	0%	0%
2026/02/28	14.96%	10.85%	7.53%	7.2%	5.25%	1.98%	1.61%	1.03%	0%	0%

myhealth.net.au
updoc.com.au
bupa.com.au
hbf.com.au
mytelehealthclinic.com.au
healthengine.com.au
health.gov.au
primemedic.com.au
spmh.com.au
doctorsondemand.com.au

In February 2026, “myhealth.net.au” saw a rollercoaster ride, peaking at 18.14% on the 6th, then dipping to 0.54% on the 11th. “updoc.com.au” surged to 17.93% on the 27th, while “bupa.com.au” fluctuated, reaching 18.11% on the 3rd. “healthengine.com.au” peaked at 21.8% on the 21st, and “doctorsondemand.com.au” started strong but ended at 0.09% on the 26th. The month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Hospitals - Last month

1
No GP Referral Required - Australia-Based Therapists https://www.betterhelp.com
Customized Therapy And Counselling, 100% Online. No Referrals. No Long Waitlists.
2
GP Near Me - Walk-Ins Welcome https://www.bupa.com.au
Local GP Services For Your Family. Appointments Available. Book Online Or Call Now!
3
Limited Time Offer With HBF | Want up to 14 Weeks Free? https://www.hbf.com.au
Get Up to 14 Weeks Free & Waits Waived on Eligible Extras With Hospital & Extras Cover. Flexible Extras Cover. Get Covered in Minutes.
4
Find A Bulk Billing GP http://www.health.gov.au
Bulk Billing Clinic Near Me — Visit The Website To Find A Bulk Billing GP Near You Or To Learn More. All Medicare Eligible People Can Receive More Bulk Billed Appointments With A GP.
5
GP Near Me | Same-day Appointments https://www.healthengine.com.au › gp › appointments
View GP Near Me appointments and book online with Healthengine now. See next available appointment times at your local GP clinic & book online instantly. Search For GPs Near You. Search & Compare GPs. Filter Practice Locations. Bulk Bill GPs. Search for Female Doctors.

In the competitive landscape of healthcare PPC ads, BetterHelp stands out with its promise of no GP referrals and instant online therapy. Bupa and Healthengine emphasize accessibility, offering local GP services with easy booking options. HBF entices with a limited-time offer of up to 14 weeks free, while Health.gov.au focuses on bulk billing benefits. These ads highlight convenience, affordability, and immediate access to healthcare services.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Hospitals February 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Hospitals February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Hospitals February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Hospitals February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Hospitals February 2026 Report?

The AUS Healthcare & Medical Hospitals February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Hospitals February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Hospitals February 2026 Report for?

The AUS Healthcare & Medical Hospitals February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Healthcare & Medical Hospitals - PPC Market Share Analysis February 2026