UK Healthcare & Medical Hospitals - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Hospitals – UK

Google AI Overview visibility for Healthcare & Medical Hospitals UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.461843748
64.538156252
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 3%
Navigational 3%
Seasonal 0%
Local 12%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
spirehealthcare.com 32.54
medexpress.co.uk 11.1
nuffieldhealth.com 6.54
londondoctorsclinic.co.uk 6.08
gpathand.nhs.uk 2.19
thelondonclinic.co.uk 1.93
newvictoria.co.uk 1.74
bupa.co.uk 1.66
circlehealthgroup.co.uk 1.61
hcahealthcare.co.uk 1.5
others 33.11
  • spirehealthcare.com - 32.54%
  • medexpress.co.uk - 11.1%
  • nuffieldhealth.com - 6.54%
  • londondoctorsclinic.co.uk - 6.08%
  • gpathand.nhs.uk - 2.19%
  • thelondonclinic.co.uk - 1.93%
  • newvictoria.co.uk - 1.74%
  • bupa.co.uk - 1.66%
  • circlehealthgroup.co.uk - 1.61%
  • hcahealthcare.co.uk - 1.5%
  • others - 33.11%

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In the healthcare PPC landscape, Spire Healthcare leads with 32.54% click share, closely followed by ‘others’ at 33.11%, showcasing a competitive market.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date spirehealthcare.com bupa.co.uk londondoctorsclinic.co.uk vitality.co.uk medexpress.co.uk privatemedicalclinic.com axahealth.co.uk dronline.uk nuffieldhealth.com gpathand.nhs.uk
2026/10/01 9.68% 5.24% 7.06% 6.73% 5.71% 3.46% 2.89% 1.22% 4.01% 1.55%
2026/10/02 9.99% 7.06% 7.79% 7.9% 9.21% 2.94% 2.35% 1.09% 4% 1.53%
2026/10/03 11.92% 4.79% 6.54% 7.39% 4.57% 3.82% 3.69% 1.25% 4.45% 0.99%
2026/10/04 10.57% 6.02% 4.22% 8.45% 10% 3.19% 3.73% 1.29% 3.18% 3.27%
2026/10/05 11.71% 4.6% 6.13% 6.87% 9.82% 2.78% 4.14% 1.48% 4.55% 0.8%
2026/10/06 12.16% 3.57% 7.62% 7.38% 6.53% 3.52% 3.34% 0.88% 4.22% 1.5%
2026/10/07 11.19% 5.34% 7.4% 5.89% 7.7% 3.38% 2.86% 0.96% 4.43% 3.44%
2026/10/08 11.76% 3.27% 9.17% 5.38% 9.81% 2.46% 1.88% 1.14% 3.85% 0.49%
2026/10/09 11.23% 2.73% 8.96% 6.86% 12.4% 1.89% 4.19% 1.73% 2.94% 2.41%
2026/10/10 11.65% 3.11% 9.72% 6.88% 9.17% 1.21% 3.64% 4.08% 4.2% 1.4%
2026/10/11 12.17% 2.59% 9.27% 8.58% 11.65% 0.69% 5.05% 3.76% 4.48% 1.07%
2026/10/12 11.92% 3.09% 9.5% 6.29% 11.81% 1.39% 4.24% 2.45% 4.3% 1.43%
2026/10/13 12.07% 3.1% 10.29% 5.87% 10.84% 1.88% 3.18% 2.65% 5.31% 1.84%
2026/10/14 12.41% 2.74% 6.88% 5% 7.21% 1.77% 2.66% 2.01% 4.47% 2.5%
2026/10/15 12.19% 3.49% 7.81% 5.59% 10.43% 2.01% 3.02% 1.81% 4.64% 2.54%
2026/10/16 12.71% 3.52% 7.7% 5.12% 9.64% 2.98% 2.14% 1.9% 4.48% 2.27%
2026/10/17 11.66% 4.79% 6.99% 4.98% 9.26% 2.6% 2.75% 2.23% 2.86% 6.76%
2026/10/18 12.4% 4.16% 7.56% 4.83% 10.25% 2.22% 2.83% 1.86% 5.04% 3.8%
2026/10/19 12.04% 3.45% 8.98% 5.4% 10.43% 2.57% 1.59% 1.42% 3.91% 1.58%
2026/10/20 10.02% 3.6% 6.46% 6.33% 11.03% 2.4% 3.21% 1.52% 4.32% 3.03%
2026/10/21 11.2% 4.3% 7.6% 6.08% 10.67% 2.92% 2.04% 1.56% 4.82% 1.8%
2026/10/22 10.17% 3.08% 5.56% 6.57% 11.5% 2.36% 2.16% 1.66% 3.87% 4.11%
2026/10/23 9.12% 4.16% 7.32% 7.04% 9.4% 2.4% 3.59% 1.61% 3.94% 4.59%
2026/10/24 10.33% 4.58% 7.53% 6.05% 6.32% 3.92% 3.41% 2.01% 3.46% 3.95%
2026/10/25 10.93% 3.14% 8.58% 5.45% 7.52% 2.77% 3.44% 2.97% 3.54% 3.98%
2026/10/26 12.02% 6.17% 7.23% 5.28% 6.89% 3.3% 1.95% 2.79% 4.32% 3.24%
2026/10/27 10.69% 6.46% 7.29% 6.46% 6.94% 3.53% 2.31% 3.24% 3.07% 3.61%
2026/10/28 10.54% 7.5% 5.51% 5.72% 9.31% 2.61% 2.17% 2.58% 3.73% 3.19%
2026/10/29 9.93% 6.49% 7.6% 4.74% 7.71% 3.65% 1.96% 2.2% 2.76% 2.5%
2026/10/30 10.2% 6.83% 7.35% 4.39% 8.22% 3.68% 2.41% 2.32% 3.95% 4.23%
2026/10/31 10.44% 9.49% 8.25% 7.13% 5.81% 4.26% 4.17% 3.28% 2.77% 2.15%
  • spirehealthcare.com
  • bupa.co.uk
  • londondoctorsclinic.co.uk
  • vitality.co.uk
  • medexpress.co.uk
  • privatemedicalclinic.com
  • axahealth.co.uk
  • dronline.uk
  • nuffieldhealth.com
  • gpathand.nhs.uk

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In October 2026, Spire Healthcare led PPC spend, peaking mid-month. Bupa surged late, while London Doctors Clinic maintained steady growth. MedExpress fluctuated, ending lower. Vitality and others showed varied trends, concluding a dynamic month.

Market Exposure

Competitor Count for UK Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 338
2026/10/02 324
2026/10/03 305
2026/10/04 309
2026/10/05 308
2026/10/06 310
2026/10/07 306
2026/10/08 318
2026/10/09 315
2026/10/10 301
2026/10/11 308
2026/10/12 304
2026/10/13 307
2026/10/14 342
2026/10/15 337
2026/10/16 324
2026/10/17 315
2026/10/18 321
2026/10/19 335
2026/10/20 321
2026/10/21 326
2026/10/22 319
2026/10/23 334
2026/10/24 363
2026/10/25 362
2026/10/26 365
2026/10/27 372
2026/10/28 378
2026/10/29 371
2026/10/30 366
2026/10/31 339

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October began with 338 advertisers, dipped mid-month, then surged to 378 by the 28th, closing at 339.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
gpathand.nhs.uk 1.14%
circlehealthgroup.co.uk 1.04%
lloydspharmacy.com 0.58%
bupa.co.uk 0.53%
privatemedicalclinic.com 0.46%
benendenhospital.org.uk -0.47%
operabeds.com -0.52%
randoxhealth.com -0.64%
medexpress.co.uk -1.1%
spirehealthcare.com -2.41%

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Circle Health Group and GP at Hand saw significant click share growth, while Spire Healthcare and MedExpress experienced notable declines.

Campaign Efficiency

UK Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date spirehealthcare.com londondoctorsclinic.co.uk dronline.uk medexpress.co.uk gpathand.nhs.uk privatemedicalclinic.com circlehealthgroup.co.uk nuffieldhealth.com opticalexpress.co.uk hcahealthcare.co.uk
2026/10/01 13.1% 8.46% 0.9% 5.17% 2.59% 2.76% 1.46% 3.48% 1.85% 1.54%
2026/10/02 13.77% 10.27% 1.1% 6.55% 2.58% 2.15% 1.18% 3.48% 1.56% 1.24%
2026/10/03 15.89% 7.25% 0.79% 4.36% 1.21% 2.92% 1.17% 3.68% 1.75% 1.7%
2026/10/04 15.21% 5.57% 1.16% 7.27% 4.74% 2.57% 1.74% 2.85% 2.22% 2.01%
2026/10/05 17.08% 7.4% 1.27% 6.69% 1.1% 2.42% 1.14% 4.62% 1.59% 2.4%
2026/10/06 16.42% 8.64% 0.71% 4.57% 1.6% 3.08% 1.77% 3.25% 1.98% 2.31%
2026/10/07 14.59% 9.93% 0.61% 5.55% 4.53% 2.87% 0.99% 3.57% 1.44% 3.81%
2026/10/08 14.52% 11.96% 0.91% 5.71% 0.48% 1.85% 0.89% 3.21% 1.77% 2.95%
2026/10/09 15.6% 12.42% 1.6% 6.99% 2.9% 2% 1.56% 2.52% 1.71% 3.07%
2026/10/10 15.82% 13.13% 4.18% 4.99% 1.63% 1.08% 1.24% 3.83% 2.46% 1.09%
2026/10/11 16.23% 12.84% 5.07% 5.84% 1.84% 0.49% 1.55% 3.86% 2.17% 1.33%
2026/10/12 16.01% 13.62% 3.06% 6.72% 1.4% 1.19% 1.09% 4.22% 1.84% 2.31%
2026/10/13 16.03% 14.1% 2.74% 6.22% 2.37% 1.5% 1.3% 4.62% 2.04% 1.32%
2026/10/14 15.18% 8.29% 1.79% 4.99% 2.8% 1.11% 1.97% 3.54% 1.46% 3.62%
2026/10/15 16.24% 10.73% 2.22% 5.95% 2.62% 1.4% 1.75% 4.18% 2.3% 1.11%
2026/10/16 16.71% 8.74% 1.46% 6.47% 3.39% 3.15% 2.44% 4.2% 2.15% 2.21%
2026/10/17 15.62% 8.84% 1.66% 6.14% 9.98% 2.01% 2.37% 2.34% 1.43% 0.88%
2026/10/18 16.16% 8.82% 1.29% 6.88% 5.25% 1.71% 1.75% 4.8% 2.32% 1.57%
2026/10/19 14.89% 11.5% 0.81% 6.6% 2.35% 1.97% 3.7% 3.33% 1.55% 1.3%
2026/10/20 14.03% 7.89% 1.55% 6.7% 3.99% 2.76% 3% 3.6% 1.83% 1.17%
2026/10/21 15.1% 8.76% 0.97% 6.75% 3.05% 2.22% 1.8% 5.76% 2.02% 1.91%
2026/10/22 13.85% 6.56% 1.3% 6.8% 6.92% 2.46% 2.19% 3.29% 2.2% 1.8%
2026/10/23 13.78% 9.72% 1.45% 5.24% 5.66% 2.47% 2.18% 3.57% 1.46% 1.95%
2026/10/24 13.63% 9.24% 1.69% 3.81% 6.34% 3.22% 2.79% 3.67% 1.24% 1.12%
2026/10/25 14.24% 9.75% 2.6% 4.47% 5.2% 2.46% 4.29% 3.28% 0.83% 1.08%
2026/10/26 16.28% 8.57% 2.15% 4.37% 4.38% 2.34% 3.73% 4.37% 1.48% 1.11%
2026/10/27 14.79% 9.13% 2.6% 4.47% 4.91% 2.52% 5.96% 3.41% 1.26% 2.09%
2026/10/28 14.63% 6.85% 2.52% 6.23% 4.77% 1.95% 2.94% 4.34% 1.3% 1.43%
2026/10/29 14.02% 9.2% 1.84% 5.23% 2.67% 2.93% 4.08% 2.52% 1.62% 1.36%
2026/10/30 14.7% 8.53% 1.72% 4.86% 6.61% 3.12% 3.28% 4.21% 2.33% 2.14%
2026/10/31 15.09% 11.1% 4.57% 4.21% 4.03% 3.33% 3.04% 3.02% 1.77% 1.61%
  • spirehealthcare.com
  • londondoctorsclinic.co.uk
  • dronline.uk
  • medexpress.co.uk
  • gpathand.nhs.uk
  • privatemedicalclinic.com
  • circlehealthgroup.co.uk
  • nuffieldhealth.com
  • opticalexpress.co.uk
  • hcahealthcare.co.uk

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In October 2026, Spire Healthcare led with a steady impression share, peaking mid-month. London Doctors Clinic saw fluctuations, ending strong. DrOnline surged late, while MedExpress maintained consistency. The month concluded with diverse performances across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals - Last month
  1. 1
    Private Hospital In East London | The London Independent... https://www.circlehealthgroup.co.uk

    The London Independent Hospital in East London offers a range of private treatments and services. Book online today

  2. 2
    NHS GP Registration - Join an NHS GP Practice https://www.gpathand.nhs.uk/

    Work or live near Canary Wharf? You may be eligible to register with this NHS GP.

  3. 3
    LloydsPharmacy™ Online Doctor - Discreet Next Day Delivery https://onlinedoctor.lloydspharmacy.com/weight-loss/price-drop

    Lower Prices Now Available Within Our Weight Management Consultation Service. From Consultation To Your Doorstep, Our Service Is Designed For Your Ease And Discretion. Price Drop.

  4. 4
    Walk In Clinic In London - Open Weekends https://www.londondoctorsclinic.co.uk › walk-in-clinic › london

    Private GP Appointments in Central London. Book Today

  5. 5
    MedExpress Online Pharmacy - Next-Day Delivery, Order Now https://www.medexpress.co.uk/

    MedExpress Online Pharmacy. GPhC & CQC Regulated.

Copyright © Adthena. All rights reserved.

In the bustling healthcare landscape, Circle Health Group’s ad highlights private treatments in East London, emphasizing convenience with online booking. NHS GP’s ad targets Canary Wharf residents, offering local registration. LloydsPharmacy promotes discreet weight management services with a price drop. London Doctors Clinic offers weekend walk-in appointments, while MedExpress ensures next-day delivery, emphasizing regulation compliance.

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