UK Healthcare & Medical Hospitals - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Hospitals – UK

Google AI Overview visibility for Healthcare & Medical Hospitals UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.4414459941
84.5585540059
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 5%
Navigational 0%
Seasonal 0%
Local 10%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
medexpress.co.uk 22.85
spirehealthcare.com 14.24
nuffieldhealth.com 8.23
gpathand.nhs.uk 3.41
bupa.co.uk 2.77
nhsgp-online.uk 2.47
londondoctorsclinic.co.uk 2.23
hje.org.uk 2.03
myjuniper.co.uk 1.9
hcahealthcare.co.uk 1.82
others 38.05
  • medexpress.co.uk - 22.85%
  • spirehealthcare.com - 14.24%
  • nuffieldhealth.com - 8.23%
  • gpathand.nhs.uk - 3.41%
  • bupa.co.uk - 2.77%
  • nhsgp-online.uk - 2.47%
  • londondoctorsclinic.co.uk - 2.23%
  • hje.org.uk - 2.03%
  • myjuniper.co.uk - 1.9%
  • hcahealthcare.co.uk - 1.82%
  • others - 38.05%

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In the healthcare PPC landscape, MedExpress leads with 22.85% click share, followed by Spire Healthcare at 14.24%. Nuffield Health captures 8.23%, while ‘others’ dominate with 38.05%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date medexpress.co.uk gpathand.nhs.uk nhsgp-online.uk axahealth.co.uk bupa.co.uk myjuniper.co.uk privatemedicalclinic.com vitality.co.uk spirehealthcare.com londondoctorsclinic.co.uk
2026/04/01 17.7% 4.45% 2.17% 3.69% 3.55% 2.97% 1.8% 4.19% 4.26% 3.52%
2026/04/02 16.77% 5.18% 2.3% 2.67% 5.02% 2.92% 2.36% 3.44% 3.67% 2.8%
2026/04/03 15.39% 5.62% 5.16% 2.41% 4.98% 2.12% 2.06% 4.55% 4.79% 2.97%
2026/04/04 15.59% 4.58% 5.65% 3.56% 5.53% 2.81% 2.5% 4.75% 5.57% 3.53%
2026/04/05 13.88% 6.19% 3.59% 2.98% 6.27% 2.48% 3.3% 3.91% 6.49% 3.44%
2026/04/06 8.99% 4.77% 2.99% 3.84% 5.8% 2.11% 2.9% 3.87% 7.42% 2.44%
2026/04/07 17.03% 4.5% 3.99% 2.72% 5.87% 1.99% 2.79% 2.49% 3.16% 2.59%
2026/04/08 9.96% 3.85% 3.07% 3.67% 7.81% 2.62% 2.44% 4.04% 2.36% 2.19%
2026/04/09 12.59% 3.33% 2.72% 4.26% 6.69% 1.03% 2.03% 3.03% 4.08% 2.38%
2026/04/10 15.82% 7.47% 2.53% 4.31% 5.09% 1.23% 3.21% 3.14% 4.24% 2.94%
2026/04/11 10.2% 1.84% 2.77% 5.86% 6.81% 0.62% 4.87% 4.19% 7.35% 5.85%
2026/04/12 19.9% 3.47% 3.99% 4.73% 5.5% 0.79% 4.01% 3.98% 6.15% 3.08%
2026/04/13 12.87% 5.28% 3.33% 5.15% 6.28% 3.44% 2.89% 3.48% 3.37% 3.08%
2026/04/14 19.49% 2.36% 3.49% 3.27% 4.78% 4.19% 2.28% 3.75% 2.36% 2.4%
2026/04/15 22.6% 3.59% 4.41% 2.57% 4.62% 4.15% 2.72% 3.7% 2.81% 2.63%
2026/04/16 14.17% 1.44% 2.39% 2.63% 5.63% 4.35% 1.96% 3.16% 3.47% 2.77%
2026/04/17 14.94% 4.16% 3.43% 3.07% 5.72% 3.22% 2.56% 4.53% 3.3% 1.5%
2026/04/18 15.7% 6.18% 5.4% 6.01% 5.83% 2.99% 3.14% 4.93% 3.78% 1.62%
2026/04/19 13.03% 3.14% 3.12% 5.06% 5.79% 4% 2.44% 4.92% 4.71% 1.92%
2026/04/20 14.69% 6.11% 5.68% 3.77% 4.93% 1.95% 2.49% 3.1% 2.07% 3.08%
2026/04/21 18.12% 3.99% 2.01% 4.04% 6.11% 3.38% 3.4% 4.85% 2.95% 1.89%
2026/04/22 19.32% 3.4% 1.08% 4.53% 6.17% 4.55% 3.07% 4.02% 3.45% 2.21%
2026/04/23 14.48% 2.52% 1.12% 4.45% 6.55% 3.5% 4.32% 3.4% 4.07% 2.08%
2026/04/24 12.03% 3.24% 1.09% 5.3% 5.73% 3.53% 3.38% 3.44% 3.12% 1.71%
2026/04/25 14.75% 3.49% 2.76% 7.3% 6.59% 4.07% 2.79% 4.86% 4.61% 1.23%
2026/04/26 14.31% 2.26% 2.72% 6.72% 6.67% 4.47% 3.6% 4.83% 5.19% 1.36%
2026/04/27 8.7% 6.02% 3.02% 5.27% 7.14% 2.36% 3.9% 2.74% 2.82% 1.45%
2026/04/28 11.44% 4.43% 5.73% 4.19% 5.07% 3.76% 4.23% 2.49% 2.14% 0.94%
2026/04/29 13% 4.56% 2.28% 4.86% 3.87% 4.19% 3.74% 3.3% 1.97% 1.76%
2026/04/30 11% 7.12% 5.19% 4.98% 4.75% 3.91% 3.44% 3.28% 2.2% 1.42%
  • medexpress.co.uk
  • gpathand.nhs.uk
  • nhsgp-online.uk
  • axahealth.co.uk
  • bupa.co.uk
  • myjuniper.co.uk
  • privatemedicalclinic.com
  • vitality.co.uk
  • spirehealthcare.com
  • londondoctorsclinic.co.uk

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Medexpress.co.uk’s spend share fluctuated, peaking at 22.6% mid-month. Gpathand.nhs.uk saw a steady decline, while nhsgp-online.uk had a mid-month surge. Axahealth.co.uk and bupa.co.uk maintained consistent shares. Spirehealthcare.com and londondoctorsclinic.co.uk experienced declines.

Market Exposure

Competitor Count for UK Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 332
2026/04/02 332
2026/04/03 352
2026/04/04 339
2026/04/05 353
2026/04/06 348
2026/04/07 346
2026/04/08 341
2026/04/09 347
2026/04/10 343
2026/04/11 340
2026/04/12 335
2026/04/13 356
2026/04/14 349
2026/04/15 355
2026/04/16 338
2026/04/17 336
2026/04/18 334
2026/04/19 345
2026/04/20 357
2026/04/21 325
2026/04/22 331
2026/04/23 327
2026/04/24 347
2026/04/25 322
2026/04/26 323
2026/04/27 336
2026/04/28 331
2026/04/29 337
2026/04/30 327

Copyright © Adthena. All rights reserved.

April began with 332 advertisers, peaking at 357 mid-month. A decline followed, ending at 327. The month showcased dynamic fluctuations.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
nhsgp.net 1.44%
nuffieldhealth.com 1.4%
myjuniper.co.uk 0.81%
visithealth.london 0.75%
cromwellhospital.com 0.55%
hje.org.uk -0.59%
chequp.com -0.64%
londondoctorsclinic.co.uk -1%
myhealthcareclinic.com -1.17%
spirehealthcare.com -4.07%

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Nuffield Health and nhsgp.net surged with click share increases of 1.40% and 1.44%, respectively. Meanwhile, Spire Healthcare experienced a significant decline of 4.07%.

Campaign Efficiency

UK Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date gpathand.nhs.uk medexpress.co.uk myjuniper.co.uk nhsgp-online.uk hcahealthcare.co.uk nuffieldhealth.com spirehealthcare.com privatemedicalclinic.com londondoctorsclinic.co.uk myhealthcareclinic.com
2026/04/01 7.78% 10.08% 5.12% 2.95% 1.83% 3.01% 6.68% 1.66% 5.82% 4.73%
2026/04/02 6.86% 10.6% 5.37% 3.08% 2.48% 1.79% 5.72% 2.27% 4.73% 4.39%
2026/04/03 9.12% 9.23% 3.83% 7.58% 1.7% 1.75% 7.59% 1.78% 4.09% 6.61%
2026/04/04 6.57% 8.8% 5.2% 8.53% 0.82% 1.99% 9.25% 2.16% 4.71% 0.11%
2026/04/05 8.65% 8.2% 4.05% 6.05% 0.97% 2.79% 9.59% 3.29% 4.98% 0.69%
2026/04/06 5.79% 4.94% 3.5% 4.04% 3.24% 2.45% 10.69% 2.82% 3.3% 5.41%
2026/04/07 5.73% 10.48% 3.42% 5.35% 2.28% 2.58% 4.45% 2.64% 3.83% 6.15%
2026/04/08 6.12% 5.26% 5.1% 4.67% 3.97% 3.44% 3.49% 2.04% 3.82% 4.92%
2026/04/09 3.27% 6.92% 2.24% 3.47% 3.82% 4.01% 6.44% 2.14% 3.71% 6.97%
2026/04/10 9.56% 9.32% 2.04% 3.21% 2.09% 3.17% 6.71% 3.1% 4.79% 4.23%
2026/04/11 1.87% 6.06% 1.15% 5.5% 1.38% 2.54% 10.78% 4.98% 8.22% 0.02%
2026/04/12 5.12% 11.67% 1.65% 5.66% 1.21% 3.43% 9.9% 3.44% 4.8% 0.41%
2026/04/13 7.13% 7.03% 5.99% 5.27% 2.63% 3.42% 5% 2.95% 5% 3.45%
2026/04/14 3.88% 12.18% 7.11% 5.67% 4.58% 2.86% 3.1% 2.08% 3.56% 3.32%
2026/04/15 4.8% 14.12% 6.97% 5.83% 2.74% 3.74% 4.07% 2.56% 3.88% 1.3%
2026/04/16 1.85% 8.81% 7.79% 3.22% 3.69% 4% 5.08% 2.17% 4.63% 1.96%
2026/04/17 5.04% 9.25% 5.88% 5.86% 4.44% 4.53% 4.53% 2.75% 2.22% 1.6%
2026/04/18 8.52% 9.79% 6.13% 7.86% 2.06% 3.35% 5.64% 3% 2.01% 0.01%
2026/04/19 4.63% 7.39% 6.16% 6.07% 1.95% 3.73% 6.81% 2.44% 2.64% 0.47%
2026/04/20 7.7% 9.51% 3.7% 7.25% 2.39% 4.4% 2.9% 2.55% 3.93% 1.9%
2026/04/21 7% 11.39% 6.68% 3.83% 2% 2.59% 5.46% 3.22% 2.83% 0.78%
2026/04/22 6.39% 12.82% 7.54% 1.33% 1.97% 2.91% 5.46% 3% 3.4% 1.58%
2026/04/23 3.48% 9.44% 6.18% 1.9% 2.93% 3.08% 6.34% 4.31% 2.74% 0.83%
2026/04/24 3.08% 7.52% 6.28% 1.53% 1.86% 3.38% 4.99% 3.66% 2.27% 1.29%
2026/04/25 5.17% 9.09% 7.59% 3.26% 1.08% 3.32% 7.62% 2.75% 1.72% 0.01%
2026/04/26 4% 9.81% 7.9% 3.33% 1.71% 3.35% 9.36% 3.54% 1.85% 0.01%
2026/04/27 9.18% 4.97% 4.5% 3.8% 2.8% 3.54% 4.44% 3.76% 2.17% 1.85%
2026/04/28 5.4% 7.07% 6.72% 6.24% 2.21% 2.58% 3.05% 4.04% 1.74% 2.11%
2026/04/29 5.92% 7.92% 7.42% 2.61% 2.34% 2.93% 2.73% 3.72% 2.68% 2.28%
2026/04/30 8.81% 6.53% 6.11% 5.64% 3.9% 3.69% 3.14% 2.99% 2.11% 0.49%
  • gpathand.nhs.uk
  • medexpress.co.uk
  • myjuniper.co.uk
  • nhsgp-online.uk
  • hcahealthcare.co.uk
  • nuffieldhealth.com
  • spirehealthcare.com
  • privatemedicalclinic.com
  • londondoctorsclinic.co.uk
  • myhealthcareclinic.com

Copyright © Adthena. All rights reserved.

April’s PPC landscape saw Medexpress.co.uk leading with consistent high impressions, peaking mid-month. Gpathand.nhs.uk fluctuated, ending strong. Myjuniper.co.uk showed steady growth, while nhsgp-online.uk and others experienced varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals - Last month
  1. 1
    Register With an NHS GP Today - Primary Care Doctors Near You https://www.gpathand.nhs.uk › registrations

    Register with an NHS GP offering digital appointments and clinics in central London

  2. 2
    Walk In Clinic In London - Open Weekends https://www.londondoctorsclinic.co.uk › walk-in-clinic › london

    Private GP Appointments in Central London. Book Today

  3. 3
    See a Private GP in London https://www.myhealthcareclinic.com › private › medical_care

    MyHealthcare Clinic — Book a private GP appointment today & experience exceptional care from MyHealthcare Clinic

  4. 4
    Now £65, Was £164 | 6 Month Price Lock https://www.myjuniper.co.uk › weight › medication

    Weight loss medication just £65 and various discounts over 6 months. Limited time only. No GP...

  5. 5
    Ulster Independent Clinic NI | Private Care Without Delays https://www.ulsterindependentclinic.com

    High-quality private healthcare in Belfast, with shorter waits and personalised care. Trusted healthcare in Belfast for over 45 years.

Copyright © Adthena. All rights reserved.

In the bustling landscape of London’s healthcare, top PPC ads reveal a tapestry of convenience and quality. NHS GP registration emphasizes digital ease, while London Doctors Clinic and MyHealthcare Clinic promise swift, private appointments. MyJuniper offers enticing weight loss deals, and Ulster Independent Clinic highlights trusted, delay-free care.

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