UK Healthcare & Medical Hospitals - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Hospitals – UK

Google AI Overview visibility for Healthcare & Medical Hospitals UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.5257862508
69.4742137492
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 4%
Navigational 2%
Seasonal 0%
Local 13%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
spirehealthcare.com 21.75
nuffieldhealth.com 12.15
nhsgp.net 6.5
hje.org.uk 4.89
medexpress.co.uk 3.88
londondoctorsclinic.co.uk 3.61
thelondonclinic.co.uk 3.43
newvictoria.co.uk 2.79
hcahealthcare.co.uk 2.13
bupa.co.uk 1.7
others 37.17
  • spirehealthcare.com - 21.75%
  • nuffieldhealth.com - 12.15%
  • nhsgp.net - 6.5%
  • hje.org.uk - 4.89%
  • medexpress.co.uk - 3.88%
  • londondoctorsclinic.co.uk - 3.61%
  • thelondonclinic.co.uk - 3.43%
  • newvictoria.co.uk - 2.79%
  • hcahealthcare.co.uk - 2.13%
  • bupa.co.uk - 1.7%
  • others - 37.17%

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In the healthcare PPC landscape, Spire Healthcare leads with 21.75% click share, followed by Nuffield Health at 12.15%. Others collectively hold 37.17%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date nuffieldhealth.com spirehealthcare.com nhsgp.net vitality.co.uk londondoctorsclinic.co.uk opticalexpress.co.uk bupa.co.uk hje.org.uk axahealth.co.uk medexpress.co.uk
2026/08/01 6.13% 5.78% 6.85% 9.73% 2.96% 1.67% 3.92% 1.97% 5.78% 19.8%
2026/08/02 5.63% 7.69% 7.02% 9.34% 2.47% 2.62% 2.7% 1.95% 5.62% 16.5%
2026/08/03 9.42% 3.52% 5.73% 10.58% 3.29% 2.7% 0.82% 1.2% 3.11% 21.6%
2026/08/04 7.52% 6.64% 4.61% 8.79% 4.58% 2.1% 1.21% 1.77% 1.56% 12.12%
2026/08/05 7.11% 6.91% 6.72% 7.11% 4.35% 2.65% 1.18% 2.51% 3.06% 0.04%
2026/08/06 7.27% 7.28% 7.19% 7.82% 5.46% 1.79% 1.28% 1.54% 3.16% 0%
2026/08/07 11.02% 8.2% 6.09% 9.04% 2.88% 1.97% 1.2% 2.05% 4.35% 0.06%
2026/08/08 16.93% 9.08% 5.36% 11.66% 2.22% 0.16% 4.74% 1.72% 7.55% 0%
2026/08/09 11.57% 7.78% 3.98% 11.81% 4.26% 2.53% 1.08% 1.89% 6.04% 0%
2026/08/10 9.55% 5.78% 7.48% 10.36% 3.55% 0.81% 4.71% 2.94% 3.17% 0%
2026/08/11 6.42% 5.21% 10.11% 9.31% 2.6% 2.54% 4.13% 2.08% 3.42% 0.01%
2026/08/12 5.82% 7.59% 13.67% 7.28% 3.32% 2.29% 2.76% 2.08% 4.2% 0.05%
2026/08/13 5.48% 7.59% 10.89% 6.65% 3.55% 1.99% 3.49% 2.25% 2.54% 3.61%
2026/08/14 6.72% 6.6% 12.67% 8.23% 3.48% 2.13% 1.92% 2.91% 4.03% 0.02%
2026/08/15 9.92% 6.35% 3.99% 8.73% 4.26% 1.54% 3.7% 2.74% 5.81% 5.79%
2026/08/16 8.74% 7.14% 5.93% 9.14% 4.31% 1.86% 3.81% 1.65% 4.81% 0.01%
2026/08/17 7.56% 5.36% 6.19% 10.14% 5.67% 2.6% 3.66% 2.52% 2.97% 0.01%
2026/08/18 11.2% 3.8% 6.5% 10.35% 2.52% 1.36% 3.13% 2.11% 4.63% 5.72%
2026/08/19 8.29% 4.57% 8.59% 12.51% 1.98% 2.62% 3.37% 2.61% 3.28% 0.03%
2026/08/20 10.26% 6.5% 7.72% 8.55% 3.57% 2.98% 2.48% 2.43% 2.71% 0.01%
2026/08/21 7.33% 6.31% 5.89% 8.28% 4.49% 2.72% 2.78% 2.01% 2.06% 2.94%
2026/08/22 9.29% 7.46% 8.16% 8.3% 3.65% 2.29% 2.57% 2.36% 4.06% 0.06%
2026/08/23 7.19% 6.96% 5.09% 11.43% 3.62% 2.7% 2.13% 2.63% 6.75% 0.01%
2026/08/24 6.56% 7.86% 10.5% 10.15% 3.87% 2.49% 0.79% 2.07% 3.83% 0%
2026/08/25 9.91% 8.79% 10.36% 6.87% 3.3% 2.57% 3.17% 1.98% 2.94% 0.08%
2026/08/26 7.3% 11.65% 5.1% 7.73% 4.27% 2.64% 2.76% 2.3% 1.69% 0.02%
2026/08/27 6.53% 8.46% 6.2% 5.98% 4.3% 1.42% 4.4% 2.18% 1.47% 0.12%
2026/08/28 9.36% 7.78% 7.26% 8.23% 5.56% 2.38% 1.57% 2.17% 2.94% 0.01%
2026/08/29 9.17% 8.86% 4.66% 9.8% 5.03% 1.62% 4.45% 2.19% 2.82% 0.06%
2026/08/30 9.1% 6.99% 6.84% 6.82% 5.13% 2.57% 4.5% 2.09% 3.25% 0.01%
2026/08/31 8.73% 7.14% 6.24% 6.24% 6.07% 3.49% 2.57% 2.32% 1.68% 0.11%
  • nuffieldhealth.com
  • spirehealthcare.com
  • nhsgp.net
  • vitality.co.uk
  • londondoctorsclinic.co.uk
  • opticalexpress.co.uk
  • bupa.co.uk
  • hje.org.uk
  • axahealth.co.uk
  • medexpress.co.uk

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Nuffield Health’s PPC spend peaked mid-month at 16.93%, while MedExpress started strong at 21.6% but dropped significantly. Vitality maintained a steady presence, ending August with 6.24%.

Market Exposure

Competitor Count for UK Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 291
2026/08/02 297
2026/08/03 273
2026/08/04 284
2026/08/05 320
2026/08/06 310
2026/08/07 288
2026/08/08 237
2026/08/09 268
2026/08/10 289
2026/08/11 289
2026/08/12 335
2026/08/13 364
2026/08/14 332
2026/08/15 311
2026/08/16 299
2026/08/17 308
2026/08/18 280
2026/08/19 286
2026/08/20 302
2026/08/21 278
2026/08/22 268
2026/08/23 269
2026/08/24 263
2026/08/25 314
2026/08/26 330
2026/08/27 320
2026/08/28 307
2026/08/29 289
2026/08/30 278
2026/08/31 288

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August saw fluctuating advertiser numbers, peaking at 364 on the 13th. The month concluded with 288 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
newvictoria.co.uk 1.65%
ulsterindependentclinic.com 0.6%
thelondonclinic.co.uk 0.44%
medichecks.com 0.41%
stgeorgeshospitalcharity.org.uk 0.38%
benenden.co.uk -0.43%
drdropin.uk -0.53%
hje.org.uk -0.57%
nhsgp.net -0.82%
medexpress.co.uk -1.54%

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Newvictoria.co.uk surged with a 1.65% click share increase, while medexpress.co.uk faced a decline of 1.54%.

Campaign Efficiency

UK Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date nhsgp.net spirehealthcare.com londondoctorsclinic.co.uk nuffieldhealth.com hcahealthcare.co.uk hje.org.uk myjuniper.co.uk gpathand.nhs.uk thelondonclinic.co.uk vitality.co.uk
2026/08/01 12.06% 10.4% 5.2% 5.43% 0.68% 3.97% 2.5% 2.46% 0.35% 2.02%
2026/08/02 12.06% 11.72% 2.7% 4.36% 0.72% 3.77% 3.07% 2.86% 1.56% 2.33%
2026/08/03 11.78% 5.89% 4.18% 7.71% 0.91% 2.86% 1.49% 3.25% 2.57% 3.6%
2026/08/04 6.89% 10.25% 7.48% 5.83% 1.93% 2.93% 5.03% 0.16% 0.76% 1.93%
2026/08/05 9.98% 8.95% 5.59% 4.93% 2.4% 3.61% 2.66% 1.06% 1.09% 1.57%
2026/08/06 11.71% 9.52% 7.76% 5.54% 2.52% 2.3% 1.64% 2.12% 3.16% 1.75%
2026/08/07 8.63% 11.87% 3.26% 7.34% 3.67% 3.43% 1.35% 1.01% 1.69% 1.74%
2026/08/08 9.32% 13.65% 3.55% 13.29% 1.26% 3.52% 1.88% 3.6% 2.61% 2.38%
2026/08/09 7.74% 10.42% 7.26% 8.03% 0.78% 4.04% 1.35% 0.36% 2.13% 2.28%
2026/08/10 15.19% 9.26% 5.02% 7.07% 2.61% 5.34% 0.05% 3.52% 2.78% 2.3%
2026/08/11 16.58% 7.77% 3.95% 4.64% 1.24% 3.45% 2.43% 4.83% 2.83% 2.12%
2026/08/12 21.67% 10.52% 3.55% 4.09% 2.42% 3.32% 1.13% 0.37% 2.09% 1.44%
2026/08/13 17.41% 10.18% 4.49% 3.65% 1.56% 3.54% 3.01% 2.53% 2.41% 1.87%
2026/08/14 19.73% 8.48% 3.87% 4.28% 2.7% 4.44% 1.03% 2.14% 3.7% 1.61%
2026/08/15 7.66% 9% 6.17% 7.26% 1.01% 4.99% 1.47% 3.93% 2.73% 1.89%
2026/08/16 9.77% 8.79% 6.6% 6.03% 0.91% 2.93% 4% 3.48% 2.92% 3.13%
2026/08/17 9.84% 7.93% 7.88% 5.59% 1.32% 4.66% 5% 2.52% 2.72% 2.48%
2026/08/18 11.44% 6.43% 4.25% 9.14% 2.08% 4.48% 1.64% 2.97% 2.51% 2.09%
2026/08/19 15.35% 7.23% 2.18% 6.52% 1.01% 4.62% 0.04% 1.19% 3.11% 2.14%
2026/08/20 14.45% 9.05% 3.99% 6.85% 1.17% 4.22% 0.05% 2.72% 3.44% 1.47%
2026/08/21 8.89% 9.44% 5.41% 5.04% 2.16% 3.15% 0.12% 6.1% 2.67% 1.99%
2026/08/22 11.49% 9.54% 4.82% 5.91% 0.94% 3.53% 4.42% 3.23% 3.88% 2.15%
2026/08/23 8.1% 9.85% 4.96% 5.11% 1.47% 4.2% 1.1% 3.5% 3.07% 2.25%
2026/08/24 15.63% 10.12% 5.15% 4.18% 0.87% 3.35% 2.22% 3.65% 4.07% 1.89%
2026/08/25 16.94% 11.84% 3.74% 6.69% 1.87% 3.07% 1.82% 1.37% 2.54% 1.46%
2026/08/26 7.86% 14.81% 5.09% 5.18% 2.67% 3.79% 3.73% 0.3% 2.54% 1.69%
2026/08/27 9.11% 10.95% 4.7% 4.2% 2.25% 3.31% 5.52% 3.09% 2.64% 1.68%
2026/08/28 12.14% 10.18% 7.47% 6.66% 2.14% 3.28% 3.89% 0.27% 2.26% 1.86%
2026/08/29 6.3% 12.21% 6.12% 6.4% 1.04% 3.56% 6.3% 0.27% 2.52% 1.77%
2026/08/30 12.99% 9.88% 5.84% 6.2% 1.1% 3.23% 7.29% 0.03% 2.24% 1.13%
2026/08/31 11.7% 8.51% 7.64% 5.54% 4.04% 3.14% 2.69% 2.65% 2.14% 1.12%
  • nhsgp.net
  • spirehealthcare.com
  • londondoctorsclinic.co.uk
  • nuffieldhealth.com
  • hcahealthcare.co.uk
  • hje.org.uk
  • myjuniper.co.uk
  • gpathand.nhs.uk
  • thelondonclinic.co.uk
  • vitality.co.uk

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In August 2026, nhsgp.net led with fluctuating impressions, peaking mid-month. Spirehealthcare.com maintained steady visibility, while londondoctorsclinic.co.uk saw modest gains. Nuffieldhealth.com and hcahealthcare.co.uk showed varied trends. The month concluded with nhsgp.net’s dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals - Last month
  1. 1
    St John & Elizabeth Hospital - Private London Hospital https://www.hje.org.uk

    St John & St Elizabeth Hospital Is London’s Leading Charitable Hospital. St John & St Elizabeth Hospital Offers An Extensive Range Of Outpatient Clinics.

  2. 2
    Walk In Clinic In London https://londondoctorsclinic.co.uk › walk-in-clinic › london

    Open Weekends — Private GP Appointments in Central London. Book Today. Fast & Easy Booking. Same Day...

  3. 3
    Find an NHS GP https://www.nhsgp.net

    GP Registration Available — Register With An NHS GP Online In Minutes — Fast, Free, And Fully Digital. Here At NHS GP, We Are An Online And Face-to-face GP Practice. Your Local NHS GP Online. Free Services.

  4. 4
    Nuffield Health Hospitals | Select Your Treatment Today https://www.nuffieldhealth.com

    Over 60 years experience in providing high quality healthcare & expertise. Enquire Now For Rapid Access To Treatment. Award Winning Healthcare.

  5. 5
    The London Clinic https://www.thelondonclinic.co.uk

    Blood Cancer Treatments — Speak to leading chemotherapy specialists in Central London for rapid diagnosis and care. We guide you through each step of your experience.

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In the competitive landscape of London’s healthcare, St John & Elizabeth Hospital stands out with its charitable ethos and extensive outpatient services. Meanwhile, London Doctors Clinic emphasizes convenience with weekend availability and easy bookings. NHS GP offers a seamless, digital registration process, highlighting accessibility. Nuffield Health boasts over 60 years of expertise, promising rapid treatment access. The London Clinic focuses on specialized care, particularly in blood cancer treatments, ensuring patient guidance throughout. Each ad uniquely addresses patient needs, from accessibility to specialized care.

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