UK Healthcare & Medical Hospitals - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Hospitals – UK

Google AI Overview visibility for Healthcare & Medical Hospitals UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.1799532453
80.8200467547
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 38
62
38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 4%
Navigational 0%
Seasonal 0%
Local 16%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
gpathand.nhs.uk 9.06
nhsgp-online.uk 7.94
nuffieldhealth.com 5.58
spirehealthcare.com 5.5
londondoctorsclinic.co.uk 4.65
dronline.uk 3.47
hcahealthcare.co.uk 2.73
myjuniper.co.uk 2.43
hje.org.uk 2.13
bupa.co.uk 2
others 54.51
  • gpathand.nhs.uk - 9.06%
  • nhsgp-online.uk - 7.94%
  • nuffieldhealth.com - 5.58%
  • spirehealthcare.com - 5.5%
  • londondoctorsclinic.co.uk - 4.65%
  • dronline.uk - 3.47%
  • hcahealthcare.co.uk - 2.73%
  • myjuniper.co.uk - 2.43%
  • hje.org.uk - 2.13%
  • bupa.co.uk - 2%
  • others - 54.51%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 54.51% click share, while ‘gpathand.nhs.uk’ leads individual advertisers at 9.06%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date nhsgp-online.uk gpathand.nhs.uk londondoctorsclinic.co.uk nuffieldhealth.com axahealth.co.uk bupa.co.uk dronline.uk hcahealthcare.co.uk myjuniper.co.uk spirehealthcare.com
2025/10/01 7.3% 10.25% 8.13% 4.16% 3.53% 5.37% 2.13% 2.09% 0.14% 2.21%
2025/10/02 5.47% 9.26% 7.88% 4.63% 3.46% 4.94% 3.07% 2.94% 0.94% 2.48%
2025/10/03 6.72% 9.98% 7.54% 4.23% 4.68% 4.58% 2.99% 2.09% 3.09% 2.09%
2025/10/04 8.5% 7.67% 7.51% 4.98% 5.25% 5.72% 3.66% 1.59% 4.06% 2.66%
2025/10/05 8.42% 0.9% 7.86% 5.32% 6.06% 6.21% 3.7% 1.69% 3.96% 3.12%
2025/10/06 8.65% 0.9% 7.27% 4.9% 4.59% 4.2% 2.76% 2.88% 2.86% 2.2%
2025/10/07 7.21% 2.41% 7.17% 5.28% 4.62% 5.05% 3.33% 2.77% 2.91% 2.16%
2025/10/08 4.76% 8.33% 7.52% 4.55% 4.78% 4.16% 3.57% 3.91% 2.45% 1.98%
2025/10/09 5.32% 9.94% 8.06% 4.96% 5.48% 4.85% 2.79% 2.43% 1.03% 2.31%
2025/10/10 5.09% 9.46% 7.03% 4.83% 5.54% 4.8% 2.84% 2.88% 3.22% 2.1%
2025/10/11 6.18% 8.61% 7.22% 5.31% 6.06% 5.84% 3.68% 1.98% 1.88% 2.69%
2025/10/12 4.64% 8.74% 7.82% 3.67% 6.84% 5.36% 5.24% 1.75% 7.41% 2.38%
2025/10/13 5.68% 11.15% 8.35% 3.81% 5.01% 5.23% 3.09% 3.29% 1.65% 2.21%
2025/10/14 5.64% 10.59% 8.63% 4.46% 4.49% 5.43% 3.37% 2.23% 1.5% 1.52%
2025/10/15 5.66% 9.74% 7.52% 4.42% 4.42% 5% 3.83% 1.84% 3.91% 1.68%
2025/10/16 6.01% 11.56% 6.87% 4.23% 3.97% 4.92% 4.16% 2.9% 0.19% 1.87%
2025/10/17 5.47% 7.7% 5.79% 4.55% 7.8% 4.57% 7.05% 3.89% 0.17% 1.84%
2025/10/18 5.03% 6.32% 6.5% 4.13% 7.9% 4.99% 9.22% 1.84% 1.65% 2.22%
2025/10/19 7.99% 9.3% 7.18% 3.98% 6.58% 4.97% 4.15% 2.43% 0.13% 2.27%
2025/10/20 7.63% 11.37% 7.01% 4.47% 5.74% 5.37% 4.13% 2.4% 0.11% 1.83%
2025/10/21 6.87% 8.35% 6.13% 4.91% 5.13% 6.12% 2.91% 2.5% 1.72% 1.63%
2025/10/22 9.15% 9.96% 6.78% 3.64% 4.49% 5.51% 3.05% 2.1% 0.07% 1.71%
2025/10/23 8.34% 6.52% 7.18% 4.15% 3.03% 5.9% 3.33% 2.75% 1.56% 2.01%
2025/10/24 6.83% 6.33% 7.01% 3.76% 4.62% 5.93% 4.62% 2.17% 3% 1.75%
2025/10/25 8.52% 7.18% 6.84% 4.15% 4.98% 5.65% 4.72% 2.05% 1.58% 2.19%
2025/10/26 11.27% 8.78% 6.45% 4.06% 3.34% 5.66% 3.8% 2.9% 0.13% 1.95%
2025/10/27 8.31% 8.12% 6.32% 4.19% 3.51% 4.53% 5.51% 2.59% 1.53% 1.67%
2025/10/28 9.7% 9.24% 6.47% 4.2% 3.02% 4.04% 3.92% 2.14% 1.19% 1.3%
2025/10/29 10.83% 9.75% 5.57% 3.98% 3.46% 3.19% 3.88% 2.35% 2.08% 1.2%
2025/10/30 7.54% 8.2% 6.01% 3.94% 4.05% 3.11% 3.14% 3.62% 3.44% 1.2%
2025/10/31 11.49% 11.41% 5.44% 4.15% 4% 3.53% 2.71% 2.47% 2.13% 1.53%
  • nhsgp-online.uk
  • gpathand.nhs.uk
  • londondoctorsclinic.co.uk
  • nuffieldhealth.com
  • axahealth.co.uk
  • bupa.co.uk
  • dronline.uk
  • hcahealthcare.co.uk
  • myjuniper.co.uk
  • spirehealthcare.com

Copyright © Adthena. All rights reserved.

In October 2025, nhsgp-online.uk’s PPC spend share fluctuated, peaking at 11.49% on the 31st. Gpathand.nhs.uk saw a steady rise, ending at 11.41%. Londondoctorsclinic.co.uk maintained a consistent trend, while nuffieldhealth.com and axahealth.co.uk experienced minor variations. Bupa.co.uk’s share decreased towards month-end. Dronline.uk and hcahealthcare.co.uk showed moderate fluctuations. Myjuniper.co.uk and spirehealthcare.com had lower, stable shares.

Market Exposure

Competitor Count for UK Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 470
2025/10/02 491
2025/10/03 490
2025/10/04 475
2025/10/05 481
2025/10/06 478
2025/10/07 502
2025/10/08 495
2025/10/09 490
2025/10/10 497
2025/10/11 481
2025/10/12 462
2025/10/13 485
2025/10/14 491
2025/10/15 497
2025/10/16 494
2025/10/17 479
2025/10/18 483
2025/10/19 483
2025/10/20 486
2025/10/21 484
2025/10/22 489
2025/10/23 477
2025/10/24 492
2025/10/25 479
2025/10/26 488
2025/10/27 495
2025/10/28 493
2025/10/29 498
2025/10/30 495
2025/10/31 494

Copyright © Adthena. All rights reserved.

October saw a dynamic shift in distinct advertisers, peaking at 502 on October 7th, before stabilizing at 494 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
nhsgp-online.uk 2.06%
virtually.healthcare 0.81%
gpathand.nhs.uk 0.78%
drdropin.uk 0.36%
privatemedicalclinic.com 0.36%
spirehealthcare.com -0.44%
cromwellhospital.com -0.48%
myhealthcareclinic.com -0.98%
nuffieldhealth.com -1.11%
myjuniper.co.uk -1.36%

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In the past month, nhsgp-online.uk surged with a 2.06% click share increase, while myjuniper.co.uk dropped by 1.36%.

Campaign Efficiency

UK Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date gpathand.nhs.uk nhsgp-online.uk londondoctorsclinic.co.uk nuffieldhealth.com spirehealthcare.com myjuniper.co.uk hcahealthcare.co.uk dronline.uk opticalexpress.co.uk hje.org.uk
2025/10/01 13.99% 9.88% 7.84% 4.78% 3.22% 0.13% 2.25% 1.43% 2.54% 2.29%
2025/10/02 12.23% 7.4% 7.22% 5.46% 3.51% 1.17% 3.21% 1.83% 2.24% 1.92%
2025/10/03 13.54% 8.93% 6.09% 4.98% 2.87% 3.55% 2.22% 2% 2.13% 1.77%
2025/10/04 10.17% 11.51% 7.8% 5.8% 3.89% 4.27% 1.59% 2.6% 1.37% 2.25%
2025/10/05 1.03% 11.42% 7.3% 6.58% 4.6% 4.89% 1.73% 2.76% 1.99% 1.55%
2025/10/06 1.03% 11.38% 6.63% 5.77% 2.86% 2.83% 3.53% 1.96% 1.83% 1.85%
2025/10/07 3.02% 9.75% 6.91% 6.25% 3.15% 3.33% 3.16% 2.73% 2.28% 1.6%
2025/10/08 11.17% 6.27% 7.02% 5.15% 2.82% 2.91% 4.41% 2.6% 2.15% 1.13%
2025/10/09 13.47% 7.21% 7.37% 5.69% 3.4% 1.19% 2.86% 2.14% 2.43% 1.18%
2025/10/10 12.44% 6.72% 5.57% 5.66% 3.23% 3.89% 3.16% 2.16% 2.05% 1.78%
2025/10/11 11.55% 8.13% 6.39% 6.46% 4.52% 2.33% 1.9% 3.04% 2.09% 1.74%
2025/10/12 11.22% 6.07% 7.57% 4.84% 3.8% 7.9% 1.79% 4.03% 1.81% 1.6%
2025/10/13 13.66% 6.82% 7.83% 4.94% 3.84% 2.13% 3.18% 2.52% 1.93% 2.31%
2025/10/14 12.5% 6.47% 8.65% 5.89% 2.26% 1.94% 2.75% 2.78% 1.77% 1.85%
2025/10/15 11.35% 6.35% 7.24% 6.02% 2.82% 5.1% 2.04% 3.31% 1.92% 2.17%
2025/10/16 13.24% 6.7% 6.18% 5.96% 3.27% 0.2% 3.24% 3.4% 1.88% 2.24%
2025/10/17 8.84% 6.75% 7.01% 6.53% 3.14% 0.19% 4.59% 5.08% 1.95% 3.01%
2025/10/18 7.78% 6.12% 6.23% 6.01% 4.16% 2.29% 2.26% 7.36% 1.31% 2.38%
2025/10/19 10.83% 9.16% 7.05% 5.56% 4.18% 0.16% 2.69% 3.51% 1.72% 1.66%
2025/10/20 13.59% 8.94% 7.16% 6.21% 3.28% 0.13% 2.75% 2.96% 1.63% 1.68%
2025/10/21 9.86% 7.92% 5.98% 6.8% 2.9% 2.36% 2.72% 2.37% 1.48% 1.77%
2025/10/22 11.78% 10.55% 6.65% 4.97% 3.01% 0.07% 2.27% 2.26% 1.73% 2.24%
2025/10/23 7.87% 9.53% 6.74% 5.4% 3.59% 1.89% 3.03% 2.25% 1.95% 1.97%
2025/10/24 7.55% 7.81% 7.16% 5% 3.38% 3.76% 2.36% 3.15% 1.89% 2.01%
2025/10/25 8.4% 9.74% 8.15% 5.4% 4.25% 1.93% 2.14% 3.28% 1.57% 1.85%
2025/10/26 10.12% 12.7% 7.01% 5.15% 3.67% 0.15% 3.01% 2.8% 1.69% 1.54%
2025/10/27 9.48% 9.65% 6.58% 5.38% 3.17% 1.87% 2.95% 3.36% 1.96% 1.62%
2025/10/28 10.55% 10.5% 7.39% 5.18% 2.6% 1.4% 1.99% 3.02% 1.81% 2%
2025/10/29 10.83% 11.98% 5.9% 4.8% 2.29% 2.55% 2.35% 2.59% 1.72% 1.58%
2025/10/30 9.33% 8.35% 6.59% 4.71% 2.28% 4.35% 4.05% 2.44% 1.41% 1.81%
2025/10/31 12.75% 12.5% 6.33% 4.99% 3.05% 2.77% 2.38% 2.11% 1.68% 1.61%
  • gpathand.nhs.uk
  • nhsgp-online.uk
  • londondoctorsclinic.co.uk
  • nuffieldhealth.com
  • spirehealthcare.com
  • myjuniper.co.uk
  • hcahealthcare.co.uk
  • dronline.uk
  • opticalexpress.co.uk
  • hje.org.uk

Copyright © Adthena. All rights reserved.

October’s PPC landscape saw gpathand.nhs.uk lead with fluctuating impressions, peaking mid-month. nhsgp-online.uk and londondoctorsclinic.co.uk followed, showing steady trends. The month concluded with gpathand.nhs.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals - Last month
  1. 1
    NHS GP Near You - Nearest GP https://www.gpathand.nhs.uk

    24/7 Virtual Consultations – Access healthcare anytime. Day, night, evenings and weekends

  2. 2
    St John & Elizabeth Hospital https://www.hje.org.uk

    View All Of Our Services — Our Private Hospital Is Known For Its Calming & Friendly Atmosphere - Search Our Services

  3. 3
    Walk In Clinic In London https://www.londondoctorsclinic.co.uk › walk-in-clinic › london

    Open Weekends — Private GP Appointments in Central London. Book Today. Fast & Easy Booking. Same Day...

  4. 4
    GP Registration in Your Area https://www.nhsgp-online.uk

    GP Registration — We Know Getting To Your Local GP Practice Isn’t Always Easy If You Have A Busy Schedule. You...

  5. 5
    Online GP Registration https://www.pharmacy2u.co.uk › prescriptions › nhs

    Register Today — UK's Largest Online Pharmacy. Get Your NHS Prescriptions Delivered To Anywhere In The UK. Join 1.6 Million Patients.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, NHS GP Near You emphasizes accessibility with 24/7 virtual consultations. St John & Elizabeth Hospital highlights its calming atmosphere, while London Doctors Clinic offers convenience with weekend appointments. NHS GP Online and Pharmacy2U focus on easy registration and prescription delivery, catering to busy schedules.

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