UK Healthcare & Medical Hospitals - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Hospitals – UK

Google AI Overview visibility for Healthcare & Medical Hospitals UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.0579143343
73.9420856657
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 5%
Navigational 1%
Seasonal 0%
Local 13%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
medexpress.co.uk 20.12
spirehealthcare.com 16.79
nuffieldhealth.com 8.09
nhsgp.net 4.01
londondoctorsclinic.co.uk 2.71
bupa.co.uk 1.93
hcahealthcare.co.uk 1.89
hje.org.uk 1.74
myjuniper.co.uk 1.71
spamedica.co.uk 1.63
others 39.38
  • medexpress.co.uk - 20.12%
  • spirehealthcare.com - 16.79%
  • nuffieldhealth.com - 8.09%
  • nhsgp.net - 4.01%
  • londondoctorsclinic.co.uk - 2.71%
  • bupa.co.uk - 1.93%
  • hcahealthcare.co.uk - 1.89%
  • hje.org.uk - 1.74%
  • myjuniper.co.uk - 1.71%
  • spamedica.co.uk - 1.63%
  • others - 39.38%

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In the healthcare PPC landscape, MedExpress leads with 20.12% click share, followed by Spire Healthcare at 16.79%. Nuffield Health captures 8.09%, while ‘others’ collectively hold 39.38%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date nhsgp.net spirehealthcare.com vitality.co.uk bupa.co.uk londondoctorsclinic.co.uk nuffieldhealth.com privatemedicalclinic.com axahealth.co.uk myjuniper.co.uk medexpress.co.uk
2026/06/01 1.99% 7.38% 4.43% 2.52% 1.8% 3.82% 1.39% 3.68% 4.9% 19.22%
2026/06/02 1.49% 6.89% 3.94% 2.43% 1.95% 3.24% 1.04% 3.54% 4.45% 17.54%
2026/06/03 2.71% 7.9% 4.92% 4.85% 1.22% 5.11% 1.03% 3.87% 2.1% 19.62%
2026/06/04 1.79% 7.19% 4.41% 2.29% 1.62% 2.83% 1.34% 3.69% 3.87% 16.9%
2026/06/05 1.35% 8.63% 3.67% 2.41% 1.74% 4.19% 1.54% 5.17% 1.24% 13.19%
2026/06/06 1.75% 10.78% 4.27% 3.55% 1.74% 3.41% 1.8% 5.97% 1.33% 13.6%
2026/06/07 2.21% 10.37% 4.91% 2.75% 1.82% 4.16% 1.38% 6.63% 3.19% 16.06%
2026/06/08 3.23% 7.32% 2.66% 2.43% 3.21% 2.64% 2.38% 5.44% 2.05% 15.39%
2026/06/09 4.17% 5.68% 3.46% 3.28% 2.86% 2.5% 1.93% 3.48% 3.23% 17.33%
2026/06/10 4.66% 5.4% 3.47% 2.59% 2.34% 2.72% 3.01% 2.85% 3.57% 15.49%
2026/06/11 5.95% 5.19% 3.05% 3.47% 2.89% 2.88% 3.38% 3.36% 1.08% 11.22%
2026/06/12 3.82% 3.7% 2.88% 4.06% 2.69% 3.02% 2.68% 3.69% 1.39% 12.41%
2026/06/13 3.79% 6.92% 3.66% 5.11% 2.66% 2.64% 3.32% 4.02% 2.46% 12.77%
2026/06/14 4.14% 6.85% 3.7% 3.35% 2.57% 2.69% 3.98% 3.1% 2.22% 15.72%
2026/06/15 3.31% 4.13% 2.84% 4.06% 2.79% 2.6% 3.94% 1.98% 3.54% 18.36%
2026/06/16 3.22% 4.83% 2.32% 3.66% 2.38% 2.35% 2.66% 2.48% 3.97% 16.85%
2026/06/17 2.86% 3.89% 3.92% 4.43% 2.6% 2.88% 3.74% 2.25% 2.39% 20.35%
2026/06/18 3.91% 4.63% 2.84% 3.38% 2.72% 2.67% 3.65% 1.92% 2.71% 17.99%
2026/06/19 4.93% 6.21% 3.35% 3.63% 2.63% 3.4% 2.32% 1.84% 2.78% 13.53%
2026/06/20 6.48% 10.57% 6.22% 7.74% 4.16% 3.56% 1.54% 4.72% 1.45% 0.02%
2026/06/21 7.51% 11.18% 4.66% 6.66% 4.89% 4.04% 2.37% 5.32% 0.99% 0.05%
2026/06/22 6.62% 7.86% 5.37% 7.15% 5.13% 4.63% 2.19% 1.91% 2.34% 0.03%
2026/06/23 5.36% 8.54% 4.33% 5.88% 4.8% 4.22% 2.97% 2.86% 1.58% 0.02%
2026/06/24 7.67% 9.13% 5.06% 4.34% 7.32% 3.69% 2.83% 2.02% 1.87% 0.07%
2026/06/25 5.34% 9.93% 5.68% 5.62% 3.44% 4.78% 4.05% 1.51% 0.93% 0%
2026/06/26 6.22% 10.83% 4.77% 4.11% 4.25% 4.01% 1.86% 1.48% 1.78% 0.11%
2026/06/27 5.28% 14% 6.58% 6.46% 3.3% 5.48% 3.76% 2.21% 0.13% 0.01%
2026/06/28 6.49% 12.76% 7.45% 6.28% 3.99% 5.54% 2.7% 3.03% 0.48% 0%
2026/06/29 9.25% 5.69% 6.51% 4.63% 4.48% 4.11% 2.22% 2.81% 0.15% 0.17%
2026/06/30 8.71% 7.98% 6.8% 6.44% 4.53% 3.63% 2.26% 1.9% 0.56% 0.1%
  • nhsgp.net
  • spirehealthcare.com
  • vitality.co.uk
  • bupa.co.uk
  • londondoctorsclinic.co.uk
  • nuffieldhealth.com
  • privatemedicalclinic.com
  • axahealth.co.uk
  • myjuniper.co.uk
  • medexpress.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, MedExpress.co.uk dominated early with high spend, peaking at 20.35 on June 17. However, by month’s end, their spend plummeted to near zero. SpireHealthcare.com and nhsgp.net showed consistent growth, while MyJuniper.co.uk and AxaHealth.co.uk fluctuated, ending lower.

Market Exposure

Competitor Count for UK Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 471
2026/06/02 475
2026/06/03 476
2026/06/04 476
2026/06/05 483
2026/06/06 462
2026/06/07 466
2026/06/08 480
2026/06/09 460
2026/06/10 449
2026/06/11 424
2026/06/12 415
2026/06/13 401
2026/06/14 413
2026/06/15 407
2026/06/16 397
2026/06/17 394
2026/06/18 416
2026/06/19 393
2026/06/20 362
2026/06/21 358
2026/06/22 358
2026/06/23 364
2026/06/24 365
2026/06/25 347
2026/06/26 352
2026/06/27 347
2026/06/28 339
2026/06/29 350
2026/06/30 346

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June began with 471 advertisers, peaking at 483 on the 5th. A decline followed, reaching 346 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
spirehealthcare.com 6.58%
nhsgp.net 2.97%
nuffieldhealth.com 2.04%
londondoctorsclinic.co.uk 1.93%
hcahealthcare.co.uk 1.07%
randoxhealth.com -0.54%
myjuniper.co.uk -0.64%
healthexpress.co.uk -0.79%
gpathand.nhs.uk -1.91%
medexpress.co.uk -16.57%

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Spire Healthcare surged with a 6.58% click share increase, while MedExpress faced a significant drop of 16.57%.

Campaign Efficiency

UK Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date nhsgp.net spirehealthcare.com londondoctorsclinic.co.uk nuffieldhealth.com circlehealthgroup.co.uk privatemedicalclinic.com hcahealthcare.co.uk gpathand.nhs.uk myjuniper.co.uk medexpress.co.uk
2026/06/01 3.72% 9.74% 1.78% 4.23% 3.28% 0.98% 0.56% 0.41% 6.76% 13.39%
2026/06/02 2.95% 8.74% 1.65% 3.67% 4.34% 0.82% 1.01% 0.38% 6.18% 11.76%
2026/06/03 5.42% 9.96% 1.23% 5.88% 2.54% 0.71% 1.4% 1.06% 3.1% 13.51%
2026/06/04 2.55% 8.57% 1.3% 2.84% 3.71% 0.96% 0.93% 0.08% 5.38% 11.47%
2026/06/05 1.94% 10.69% 1.52% 4.53% 2.94% 1.04% 1.09% 0.28% 2% 8.45%
2026/06/06 3.62% 13.69% 1.53% 3.55% 3.32% 1.16% 0.6% 1.69% 1.76% 9.58%
2026/06/07 3.74% 13.32% 1.69% 4.49% 2.38% 0.93% 0.97% 0.99% 4.46% 11.26%
2026/06/08 6.16% 8.88% 4.36% 2.8% 2.22% 2.06% 2.22% 3.55% 2.79% 10.19%
2026/06/09 7.01% 7.26% 3.94% 2.51% 1.44% 1.76% 1.16% 3.15% 4.43% 11.53%
2026/06/10 8.82% 6.46% 3.26% 2.89% 1.58% 2.53% 2.71% 3.85% 4.88% 10.43%
2026/06/11 11.11% 6.31% 3.67% 2.9% 1.21% 2.92% 3.03% 5.86% 1.58% 6.45%
2026/06/12 6.94% 4.71% 3.36% 3.24% 1.21% 2.32% 3.01% 8.18% 1.83% 8.54%
2026/06/13 6.09% 9.13% 4.06% 3.05% 1.15% 2.95% 1.39% 5.89% 3.21% 8.8%
2026/06/14 6.59% 9.24% 3.27% 2.67% 1.02% 3.35% 2.01% 7.41% 3.05% 10.14%
2026/06/15 6.84% 5.1% 4.27% 2.53% 2.24% 3.64% 2.07% 4.51% 4.64% 11.88%
2026/06/16 5.39% 6.48% 3.53% 2.38% 2.39% 2.57% 2.25% 5.63% 5.07% 10.65%
2026/06/17 5.55% 5.35% 3.83% 3.18% 1.99% 3.51% 2.28% 0.06% 3.16% 12.67%
2026/06/18 6.91% 6.26% 4.21% 2.79% 1.14% 3.96% 3.43% 0.09% 3.89% 10.59%
2026/06/19 9.36% 7.9% 4.36% 3.49% 2% 2.49% 1.74% 1.43% 4.02% 8.1%
2026/06/20 11.09% 14.05% 6.4% 3.72% 2.33% 1.31% 1.48% 0% 2.17% 0.03%
2026/06/21 13.63% 14.5% 6.28% 3.85% 1.64% 2.38% 3.55% 0.28% 1.36% 0.03%
2026/06/22 12.3% 9.63% 7.54% 4.43% 2.9% 1.9% 3.56% 0% 4.43% 0.07%
2026/06/23 9.61% 10.22% 5.96% 4.16% 2.71% 2.93% 3.76% 0.04% 2.75% 0.02%
2026/06/24 13.72% 10.41% 8.57% 3.39% 3.07% 2.61% 2.5% 0.04% 3.1% 0.07%
2026/06/25 9.35% 12.06% 5.07% 4.49% 2.21% 3.72% 2.82% 0.06% 1.79% 0%
2026/06/26 11.68% 13.05% 5.15% 3.65% 2.91% 1.36% 2.85% 0.8% 3.16% 0.52%
2026/06/27 8.7% 17.3% 4.66% 5.6% 2.75% 3.35% 1.6% 0% 0.17% 0.03%
2026/06/28 10.97% 16.83% 5.66% 5.14% 2.44% 2.12% 3.18% 0.05% 0.8% 0%
2026/06/29 17.69% 6.67% 4.9% 3.49% 2.84% 1.68% 2.75% 0.24% 0.12% 0.69%
2026/06/30 15.94% 10.73% 5.43% 3.53% 2.76% 2.09% 1.76% 1.21% 0.94% 0.27%
  • nhsgp.net
  • spirehealthcare.com
  • londondoctorsclinic.co.uk
  • nuffieldhealth.com
  • circlehealthgroup.co.uk
  • privatemedicalclinic.com
  • hcahealthcare.co.uk
  • gpathand.nhs.uk
  • myjuniper.co.uk
  • medexpress.co.uk

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June saw nhsgp.net’s impression share rise from 3.72% to 15.94%, peaking at 17.69%. Spirehealthcare.com fluctuated, ending at 10.73%. Londondoctorsclinic.co.uk climbed steadily, finishing at 5.43%. Medexpress.co.uk’s share plummeted, closing at 0.27%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals - Last month
  1. 1
    Register With an NHS GP Today | Primary Care Doctors Near You https://www.gpathand.nhs.uk › registrations

    Register with an NHS GP offering digital appointments and clinics in central London. Digital-first NHS GP with clinics near Victoria and Warren Street. Register in minutes. 5 London Locations.

  2. 2
    Walk In Clinic In London https://londondoctorsclinic.co.uk › walk-in-clinic › london

    Open Weekends — Private GP Appointments in Central London. Book Today. Fast & Easy Booking. Same Day...

  3. 3
    Find A Local NHS GP Now https://www.nhsgp.net

    NHS Registration — Looking for an NHS GP in Brent or Nearby? Register Online for 24/7 Access to Our Services. No queues, no hassle. Register with a local NHS GP and get 24/7 support. Your Local NHS GP Online.

  4. 4
    Nuffield Health https://www.nuffieldhealth.com

    We’re Your Go-To Experts — Book A Consultation With One Of Our Expert Orthopaedic Consultants. Experts In Solving A Range Of Muscle, Bone And...

  5. 5
    Ulster Independent Clinic NI - Private Care Without Delays https://www.ulsterindependentclinic.com

    High-quality private healthcare in Belfast, with shorter waits and personalised care. Trusted healthcare in Belfast for over 45 years.

Copyright © Adthena. All rights reserved.

In the bustling healthcare landscape, top-performing PPC ads reveal a narrative of accessibility and expertise. NHS GP services dominate with digital-first, hassle-free registration, emphasizing convenience in London. Meanwhile, private clinics like London Doctors Clinic and Ulster Independent Clinic highlight swift, personalized care, catering to those seeking immediate attention. Nuffield Health stands out with specialized orthopaedic consultations, showcasing their expert-driven approach. Each ad weaves a story of healthcare accessibility, speed, and specialization, resonating with diverse patient needs.

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