Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 23.4761480238 |
| 76.5238519762 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 29 |
| 71 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| medexpress.co.uk | 27.07 |
| spirehealthcare.com | 14.43 |
| nuffieldhealth.com | 8.06 |
| nhsgp.net | 2.54 |
| myjuniper.co.uk | 2.23 |
| hje.org.uk | 2.09 |
| bupa.co.uk | 2.01 |
| spamedica.co.uk | 1.84 |
| operabeds.com | 1.65 |
| gpathand.nhs.uk | 1.65 |
| others | 36.43 |
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In the healthcare PPC landscape, MedExpress leads with 27.07% click share, followed by Spire Healthcare at 14.43%. Nuffield Health captures 8.06%, while ‘others’ collectively hold 36.43%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | medexpress.co.uk | spirehealthcare.com | axahealth.co.uk | nuffieldhealth.com | vitality.co.uk | circlehealthgroup.co.uk | bupa.co.uk | myjuniper.co.uk | nhsgp.net | gpathand.nhs.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 14.88% | 1.99% | 4.76% | 1.91% | 3.97% | 0.75% | 3.68% | 2.41% | 1.12% | 4.35% |
| 2026/05/02 | 14.2% | 2.5% | 4.63% | 3.03% | 3.66% | 1.19% | 5.16% | 1.87% | 1.22% | 11.49% |
| 2026/05/03 | 15.52% | 3.92% | 4.52% | 2.46% | 3.84% | 0.71% | 4.82% | 3.43% | 1.92% | 5.94% |
| 2026/05/04 | 11.26% | 4.56% | 5.22% | 2.68% | 4.07% | 0.74% | 5.42% | 2.93% | 2.86% | 4.13% |
| 2026/05/05 | 17.04% | 3.13% | 3.09% | 2.47% | 3.91% | 1.16% | 4.46% | 2.67% | 1.29% | 6.82% |
| 2026/05/06 | 16.98% | 2.68% | 4.16% | 2.34% | 3.86% | 0.83% | 4.74% | 3.81% | 3.08% | 1.96% |
| 2026/05/07 | 17.49% | 1.7% | 2.62% | 2.34% | 2.55% | 0.76% | 4.01% | 3.28% | 2.22% | 6.35% |
| 2026/05/08 | 12.13% | 2.31% | 2.73% | 2.58% | 3.17% | 0.99% | 4.47% | 3.32% | 3.43% | 9.2% |
| 2026/05/09 | 14.93% | 4.33% | 3.71% | 2.79% | 3.89% | 1.24% | 3.56% | 3.18% | 4.74% | 5.83% |
| 2026/05/10 | 17.48% | 4.36% | 4.38% | 3.09% | 3.87% | 1.11% | 5.29% | 4.38% | 2.35% | 6.78% |
| 2026/05/11 | 18.3% | 4.8% | 3.03% | 4.16% | 3.89% | 1.7% | 3.75% | 4.1% | 1.83% | 2.01% |
| 2026/05/12 | 21.71% | 4.94% | 4.1% | 3.8% | 2.69% | 1.78% | 3.55% | 3.01% | 2.15% | 2.3% |
| 2026/05/13 | 21.88% | 5.57% | 3.72% | 2.91% | 3.01% | 2.06% | 4.14% | 3.07% | 1.59% | 1.67% |
| 2026/05/14 | 17.36% | 5.65% | 3.93% | 3.39% | 3% | 2.49% | 4.2% | 3.45% | 1.76% | 0.67% |
| 2026/05/15 | 12.06% | 2.29% | 2.72% | 2.56% | 3.15% | 0.99% | 4.44% | 3.3% | 3.41% | 9.14% |
| 2026/05/16 | 19.63% | 7.31% | 6.15% | 2.58% | 4.84% | 2.23% | 5.18% | 2.04% | 0.97% | 0.41% |
| 2026/05/17 | 22.08% | 6.61% | 5.95% | 2.84% | 5.12% | 2.66% | 5.55% | 3.38% | 1.41% | 1% |
| 2026/05/18 | 20.74% | 4.3% | 3.91% | 2.92% | 4.4% | 3.06% | 4.34% | 2.17% | 1.51% | 1.99% |
| 2026/05/19 | 23.96% | 3.7% | 4.22% | 3.04% | 3.99% | 2.79% | 4.93% | 2.32% | 1.38% | 0.32% |
| 2026/05/20 | 24.18% | 4.72% | 4.7% | 2.74% | 3.5% | 2.61% | 5.84% | 2.6% | 2.04% | 0.68% |
| 2026/05/21 | 25.33% | 5.79% | 4.26% | 3.05% | 3.39% | 2.74% | 5.75% | 2.63% | 1.79% | 0.33% |
| 2026/05/22 | 27.79% | 5.21% | 3.74% | 2.68% | 2.41% | 2.32% | 5.28% | 2.92% | 1.81% | 0.64% |
| 2026/05/23 | 16.02% | 7.95% | 6.84% | 3.52% | 4.95% | 2.38% | 5.51% | 1.6% | 2.82% | 2.01% |
| 2026/05/24 | 21.74% | 8.85% | 5.24% | 2.85% | 4.53% | 2.19% | 3.35% | 2.13% | 1.86% | 1.1% |
| 2026/05/25 | 20.95% | 6.77% | 5.33% | 3.45% | 4.37% | 2.34% | 5.08% | 2.14% | 2.67% | 0.65% |
| 2026/05/26 | 22.71% | 7.16% | 3.31% | 4.24% | 3.67% | 2.83% | 5.12% | 2.28% | 1.55% | 0.63% |
| 2026/05/27 | 20.91% | 7.55% | 4.11% | 4.71% | 4.94% | 2.37% | 5.53% | 1.64% | 2.8% | 0.51% |
| 2026/05/28 | 20.67% | 7.66% | 4.27% | 4.28% | 4.16% | 2.5% | 4.53% | 2.74% | 2.58% | 1.42% |
| 2026/05/29 | 22.76% | 7% | 4.07% | 3.99% | 4.13% | 2.47% | 4.02% | 2.82% | 1.78% | 0.49% |
| 2026/05/30 | 19.79% | 8.13% | 5.76% | 3.87% | 4.09% | 2.75% | 4% | 3.31% | 1.46% | 0.49% |
| 2026/05/31 | 16.6% | 8.71% | 5.39% | 4.35% | 4.16% | 2.86% | 2.48% | 2.25% | 1.65% | 0.21% |
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In May 2026, MedExpress.co.uk led with a fluctuating spend share, peaking at 27.79% on May 22. SpireHealthcare.com saw a steady rise, ending at 8.71%. AxaHealth.co.uk maintained moderate stability, while NuffieldHealth.com showed gradual growth. Vitality.co.uk and Bupa.co.uk experienced varied trends, with Bupa.co.uk peaking mid-month. MyJuniper.co.uk and NHSGP.net had minor fluctuations. GPathand.nhs.uk’s share declined significantly, finishing at 0.21%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 322 |
| 2026/05/02 | 317 |
| 2026/05/03 | 331 |
| 2026/05/04 | 333 |
| 2026/05/05 | 317 |
| 2026/05/06 | 316 |
| 2026/05/07 | 343 |
| 2026/05/08 | 343 |
| 2026/05/09 | 317 |
| 2026/05/10 | 335 |
| 2026/05/11 | 403 |
| 2026/05/12 | 463 |
| 2026/05/13 | 445 |
| 2026/05/14 | 448 |
| 2026/05/15 | 343 |
| 2026/05/16 | 442 |
| 2026/05/17 | 433 |
| 2026/05/18 | 458 |
| 2026/05/19 | 430 |
| 2026/05/20 | 422 |
| 2026/05/21 | 454 |
| 2026/05/22 | 427 |
| 2026/05/23 | 421 |
| 2026/05/24 | 436 |
| 2026/05/25 | 456 |
| 2026/05/26 | 453 |
| 2026/05/27 | 476 |
| 2026/05/28 | 440 |
| 2026/05/29 | 468 |
| 2026/05/30 | 478 |
| 2026/05/31 | 474 |
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May began with 322 advertisers, fluctuating initially, then surged mid-month, peaking at 478. The month concluded with a robust 474 advertisers, indicating strong competition.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Medexpress.co.uk surged with a 4.37% click share increase, while gpathand.nhs.uk dropped by 1.75%. Spirehealthcare.com and spamedica.co.uk also saw positive gains, contrasting with declines for cromwellhospital.com and nhsgp-online.uk.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | spirehealthcare.com | medexpress.co.uk | nuffieldhealth.com | myjuniper.co.uk | nhsgp.net | circlehealthgroup.co.uk | opticalexpress.co.uk | healthexpress.co.uk | londondoctorsclinic.co.uk | gpathand.nhs.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 3.47% | 9.9% | 2.63% | 5.06% | 2.07% | 1.05% | 1.31% | 2.46% | 1.27% | 6.41% |
| 2026/05/02 | 4.3% | 9.5% | 3.39% | 3.85% | 2.29% | 1.35% | 1.98% | 3.82% | 2.23% | 13.05% |
| 2026/05/03 | 6.26% | 10.51% | 2.41% | 6.74% | 3.86% | 0.89% | 1.05% | 1.26% | 2.38% | 7.01% |
| 2026/05/04 | 7.23% | 6.47% | 2.85% | 5.61% | 6.45% | 1.03% | 1.2% | 0% | 1.69% | 5.88% |
| 2026/05/05 | 4.66% | 10.55% | 2.85% | 5.36% | 3.4% | 1.37% | 2.39% | 0.59% | 2.58% | 8.07% |
| 2026/05/06 | 3.7% | 10.24% | 2.47% | 7.32% | 7.01% | 0.93% | 0.56% | 1.2% | 2.82% | 3.67% |
| 2026/05/07 | 2.78% | 10.33% | 2.84% | 6.32% | 5.21% | 1.05% | 1.02% | 1.04% | 4.46% | 7.59% |
| 2026/05/08 | 3.58% | 7.41% | 3.15% | 6.54% | 6.65% | 1.07% | 0.87% | 0.57% | 3.98% | 8.94% |
| 2026/05/09 | 6.15% | 7.93% | 2.56% | 5.31% | 9.18% | 1.85% | 1.18% | 1.4% | 4.07% | 7.58% |
| 2026/05/10 | 7.74% | 10.61% | 4.15% | 8.29% | 4% | 1.94% | 0.69% | 1.93% | 2.58% | 7.77% |
| 2026/05/11 | 5.81% | 10.34% | 5.05% | 7.14% | 3.29% | 1.79% | 1.73% | 1.65% | 1.61% | 2.91% |
| 2026/05/12 | 7.05% | 13.42% | 4.6% | 5.69% | 4.07% | 2.1% | 1.83% | 2.39% | 1.18% | 2.74% |
| 2026/05/13 | 8.21% | 13.48% | 3.74% | 5.75% | 2.63% | 2.62% | 2.47% | 2.53% | 1.27% | 2% |
| 2026/05/14 | 7.67% | 10.59% | 3.77% | 6.25% | 3.62% | 2.85% | 2.25% | 2.24% | 1.01% | 0.8% |
| 2026/05/15 | 3.58% | 7.41% | 3.15% | 6.54% | 6.65% | 1.07% | 0.87% | 0.57% | 3.98% | 8.94% |
| 2026/05/16 | 10.42% | 12.3% | 3.02% | 3.84% | 2.16% | 2.71% | 2.91% | 2.35% | 1.38% | 0.58% |
| 2026/05/17 | 9.64% | 14.12% | 3.65% | 6.68% | 3.18% | 3.28% | 2.38% | 3.03% | 1.08% | 1.25% |
| 2026/05/18 | 5.98% | 13.49% | 3.72% | 4.34% | 3.39% | 3.31% | 2.68% | 2.85% | 1.23% | 1.62% |
| 2026/05/19 | 4.7% | 15.81% | 3.52% | 4.83% | 3.37% | 3.31% | 2.61% | 2.88% | 1.3% | 1.1% |
| 2026/05/20 | 6.86% | 16.7% | 3.4% | 5.46% | 4.11% | 2.93% | 2.64% | 2.26% | 1.24% | 1.01% |
| 2026/05/21 | 8.07% | 17.24% | 3.74% | 5.34% | 3.14% | 3.29% | 1.9% | 2.32% | 1.11% | 0.6% |
| 2026/05/22 | 7.01% | 18.32% | 3.13% | 5.76% | 4.36% | 2.51% | 1.87% | 1.49% | 1.06% | 1.5% |
| 2026/05/23 | 11.25% | 10.21% | 3.97% | 2.98% | 5.95% | 2.85% | 1.99% | 2% | 1.31% | 1.89% |
| 2026/05/24 | 12.77% | 13.65% | 3.12% | 3.86% | 3.57% | 2.41% | 2.19% | 2.31% | 1.44% | 1.87% |
| 2026/05/25 | 8.99% | 12.73% | 3.79% | 3.77% | 6.02% | 2.89% | 2.03% | 2.28% | 1.8% | 1.14% |
| 2026/05/26 | 9.29% | 13.98% | 4.73% | 4.15% | 3.39% | 3.26% | 2.23% | 2.17% | 1.13% | 1.39% |
| 2026/05/27 | 9.97% | 12.78% | 5.76% | 2.93% | 5.75% | 2.57% | 2.28% | 2.32% | 1.19% | 1.2% |
| 2026/05/28 | 10.21% | 13.12% | 5.03% | 5.16% | 5.26% | 3.03% | 2.48% | 2.22% | 1.07% | 1.4% |
| 2026/05/29 | 9.7% | 14.05% | 4.22% | 5.36% | 3.99% | 2.67% | 2.4% | 1.98% | 1.44% | 1.37% |
| 2026/05/30 | 10.87% | 11.75% | 4.24% | 5.86% | 3.03% | 3.29% | 2.31% | 2.83% | 1.02% | 1.24% |
| 2026/05/31 | 11.76% | 9.71% | 4.75% | 4.01% | 3.26% | 3.09% | 2.49% | 2.31% | 1.56% | 0.51% |
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In May 2026, MedExpress.co.uk led with a peak impression share of 18.32% on May 22. SpireHealthcare.com saw a notable rise, ending at 11.76%. GPathand.nhs.uk fluctuated, peaking early at 13.05%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
The Clementine Churchill Hospital is a private hospital in Harrow which offers a range of medical services, treatments and surgeries for patients. We are part of Circle Health Group, the UK's largest independent...
Cover Your Health Today — Start The Process Online. Get The Best Health Insurance For You. Compare Top UK Insurers.
Primary Care Doctors Near You — Register with an NHS GP offering digital appointments and clinics in central London. Join an NHS...
GP Registration Available — You Can Now Have An Online GP At Your Fingertips, Without Even Having To Leave Your House. Your Local NHS GP Online. 24/7 Access. Free Services.
High-quality private healthcare in Belfast, with shorter waits and personalised care. Trusted healthcare in Belfast for over 45 years.
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In the competitive landscape of healthcare PPC ads, Circle Health Group stands out with its emphasis on comprehensive services at The Clementine Churchill Hospital. Meanwhile, Compare Medical Plans highlights the convenience of online GP access and insurance comparisons. NHS-focused ads, like those from gpathand.nhs.uk and nhsgp.net, stress accessibility and digital appointments. Ulster Independent Clinic promotes its long-standing reputation for swift, personalized care in Belfast. Each ad uniquely addresses patient needs, from accessibility to quality care.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Healthcare & Medical Hospitals May 2026 Report
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Data within the UK Healthcare & Medical Hospitals May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The UK Healthcare & Medical Hospitals May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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