UK Healthcare & Medical Hospitals - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Hospitals – UK

Google AI Overview visibility for Healthcare & Medical Hospitals UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.4761480238
76.5238519762
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 5%
Navigational 0%
Seasonal 0%
Local 10%
Problem Solving 17%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
medexpress.co.uk 27.07
spirehealthcare.com 14.43
nuffieldhealth.com 8.06
nhsgp.net 2.54
myjuniper.co.uk 2.23
hje.org.uk 2.09
bupa.co.uk 2.01
spamedica.co.uk 1.84
operabeds.com 1.65
gpathand.nhs.uk 1.65
others 36.43
  • medexpress.co.uk - 27.07%
  • spirehealthcare.com - 14.43%
  • nuffieldhealth.com - 8.06%
  • nhsgp.net - 2.54%
  • myjuniper.co.uk - 2.23%
  • hje.org.uk - 2.09%
  • bupa.co.uk - 2.01%
  • spamedica.co.uk - 1.84%
  • operabeds.com - 1.65%
  • gpathand.nhs.uk - 1.65%
  • others - 36.43%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, MedExpress leads with 27.07% click share, followed by Spire Healthcare at 14.43%. Nuffield Health captures 8.06%, while ‘others’ collectively hold 36.43%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date medexpress.co.uk spirehealthcare.com axahealth.co.uk nuffieldhealth.com vitality.co.uk circlehealthgroup.co.uk bupa.co.uk myjuniper.co.uk nhsgp.net gpathand.nhs.uk
2026/05/01 14.88% 1.99% 4.76% 1.91% 3.97% 0.75% 3.68% 2.41% 1.12% 4.35%
2026/05/02 14.2% 2.5% 4.63% 3.03% 3.66% 1.19% 5.16% 1.87% 1.22% 11.49%
2026/05/03 15.52% 3.92% 4.52% 2.46% 3.84% 0.71% 4.82% 3.43% 1.92% 5.94%
2026/05/04 11.26% 4.56% 5.22% 2.68% 4.07% 0.74% 5.42% 2.93% 2.86% 4.13%
2026/05/05 17.04% 3.13% 3.09% 2.47% 3.91% 1.16% 4.46% 2.67% 1.29% 6.82%
2026/05/06 16.98% 2.68% 4.16% 2.34% 3.86% 0.83% 4.74% 3.81% 3.08% 1.96%
2026/05/07 17.49% 1.7% 2.62% 2.34% 2.55% 0.76% 4.01% 3.28% 2.22% 6.35%
2026/05/08 12.13% 2.31% 2.73% 2.58% 3.17% 0.99% 4.47% 3.32% 3.43% 9.2%
2026/05/09 14.93% 4.33% 3.71% 2.79% 3.89% 1.24% 3.56% 3.18% 4.74% 5.83%
2026/05/10 17.48% 4.36% 4.38% 3.09% 3.87% 1.11% 5.29% 4.38% 2.35% 6.78%
2026/05/11 18.3% 4.8% 3.03% 4.16% 3.89% 1.7% 3.75% 4.1% 1.83% 2.01%
2026/05/12 21.71% 4.94% 4.1% 3.8% 2.69% 1.78% 3.55% 3.01% 2.15% 2.3%
2026/05/13 21.88% 5.57% 3.72% 2.91% 3.01% 2.06% 4.14% 3.07% 1.59% 1.67%
2026/05/14 17.36% 5.65% 3.93% 3.39% 3% 2.49% 4.2% 3.45% 1.76% 0.67%
2026/05/15 12.06% 2.29% 2.72% 2.56% 3.15% 0.99% 4.44% 3.3% 3.41% 9.14%
2026/05/16 19.63% 7.31% 6.15% 2.58% 4.84% 2.23% 5.18% 2.04% 0.97% 0.41%
2026/05/17 22.08% 6.61% 5.95% 2.84% 5.12% 2.66% 5.55% 3.38% 1.41% 1%
2026/05/18 20.74% 4.3% 3.91% 2.92% 4.4% 3.06% 4.34% 2.17% 1.51% 1.99%
2026/05/19 23.96% 3.7% 4.22% 3.04% 3.99% 2.79% 4.93% 2.32% 1.38% 0.32%
2026/05/20 24.18% 4.72% 4.7% 2.74% 3.5% 2.61% 5.84% 2.6% 2.04% 0.68%
2026/05/21 25.33% 5.79% 4.26% 3.05% 3.39% 2.74% 5.75% 2.63% 1.79% 0.33%
2026/05/22 27.79% 5.21% 3.74% 2.68% 2.41% 2.32% 5.28% 2.92% 1.81% 0.64%
2026/05/23 16.02% 7.95% 6.84% 3.52% 4.95% 2.38% 5.51% 1.6% 2.82% 2.01%
2026/05/24 21.74% 8.85% 5.24% 2.85% 4.53% 2.19% 3.35% 2.13% 1.86% 1.1%
2026/05/25 20.95% 6.77% 5.33% 3.45% 4.37% 2.34% 5.08% 2.14% 2.67% 0.65%
2026/05/26 22.71% 7.16% 3.31% 4.24% 3.67% 2.83% 5.12% 2.28% 1.55% 0.63%
2026/05/27 20.91% 7.55% 4.11% 4.71% 4.94% 2.37% 5.53% 1.64% 2.8% 0.51%
2026/05/28 20.67% 7.66% 4.27% 4.28% 4.16% 2.5% 4.53% 2.74% 2.58% 1.42%
2026/05/29 22.76% 7% 4.07% 3.99% 4.13% 2.47% 4.02% 2.82% 1.78% 0.49%
2026/05/30 19.79% 8.13% 5.76% 3.87% 4.09% 2.75% 4% 3.31% 1.46% 0.49%
2026/05/31 16.6% 8.71% 5.39% 4.35% 4.16% 2.86% 2.48% 2.25% 1.65% 0.21%
  • medexpress.co.uk
  • spirehealthcare.com
  • axahealth.co.uk
  • nuffieldhealth.com
  • vitality.co.uk
  • circlehealthgroup.co.uk
  • bupa.co.uk
  • myjuniper.co.uk
  • nhsgp.net
  • gpathand.nhs.uk

Copyright © Adthena. All rights reserved.

In May 2026, MedExpress.co.uk led with a fluctuating spend share, peaking at 27.79% on May 22. SpireHealthcare.com saw a steady rise, ending at 8.71%. AxaHealth.co.uk maintained moderate stability, while NuffieldHealth.com showed gradual growth. Vitality.co.uk and Bupa.co.uk experienced varied trends, with Bupa.co.uk peaking mid-month. MyJuniper.co.uk and NHSGP.net had minor fluctuations. GPathand.nhs.uk’s share declined significantly, finishing at 0.21%.

Market Exposure

Competitor Count for UK Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 322
2026/05/02 317
2026/05/03 331
2026/05/04 333
2026/05/05 317
2026/05/06 316
2026/05/07 343
2026/05/08 343
2026/05/09 317
2026/05/10 335
2026/05/11 403
2026/05/12 463
2026/05/13 445
2026/05/14 448
2026/05/15 343
2026/05/16 442
2026/05/17 433
2026/05/18 458
2026/05/19 430
2026/05/20 422
2026/05/21 454
2026/05/22 427
2026/05/23 421
2026/05/24 436
2026/05/25 456
2026/05/26 453
2026/05/27 476
2026/05/28 440
2026/05/29 468
2026/05/30 478
2026/05/31 474

Copyright © Adthena. All rights reserved.

May began with 322 advertisers, fluctuating initially, then surged mid-month, peaking at 478. The month concluded with a robust 474 advertisers, indicating strong competition.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
medexpress.co.uk 4.37%
spirehealthcare.com 1.76%
spamedica.co.uk 1.14%
thelondonclinic.co.uk 0.81%
circlehealthgroup.co.uk 0.59%
myjuniper.co.uk -0.77%
hje.org.uk -0.78%
nhsgp-online.uk -0.87%
cromwellhospital.com -1.18%
gpathand.nhs.uk -1.75%

Copyright © Adthena. All rights reserved.

Medexpress.co.uk surged with a 4.37% click share increase, while gpathand.nhs.uk dropped by 1.75%. Spirehealthcare.com and spamedica.co.uk also saw positive gains, contrasting with declines for cromwellhospital.com and nhsgp-online.uk.

Campaign Efficiency

UK Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date spirehealthcare.com medexpress.co.uk nuffieldhealth.com myjuniper.co.uk nhsgp.net circlehealthgroup.co.uk opticalexpress.co.uk healthexpress.co.uk londondoctorsclinic.co.uk gpathand.nhs.uk
2026/05/01 3.47% 9.9% 2.63% 5.06% 2.07% 1.05% 1.31% 2.46% 1.27% 6.41%
2026/05/02 4.3% 9.5% 3.39% 3.85% 2.29% 1.35% 1.98% 3.82% 2.23% 13.05%
2026/05/03 6.26% 10.51% 2.41% 6.74% 3.86% 0.89% 1.05% 1.26% 2.38% 7.01%
2026/05/04 7.23% 6.47% 2.85% 5.61% 6.45% 1.03% 1.2% 0% 1.69% 5.88%
2026/05/05 4.66% 10.55% 2.85% 5.36% 3.4% 1.37% 2.39% 0.59% 2.58% 8.07%
2026/05/06 3.7% 10.24% 2.47% 7.32% 7.01% 0.93% 0.56% 1.2% 2.82% 3.67%
2026/05/07 2.78% 10.33% 2.84% 6.32% 5.21% 1.05% 1.02% 1.04% 4.46% 7.59%
2026/05/08 3.58% 7.41% 3.15% 6.54% 6.65% 1.07% 0.87% 0.57% 3.98% 8.94%
2026/05/09 6.15% 7.93% 2.56% 5.31% 9.18% 1.85% 1.18% 1.4% 4.07% 7.58%
2026/05/10 7.74% 10.61% 4.15% 8.29% 4% 1.94% 0.69% 1.93% 2.58% 7.77%
2026/05/11 5.81% 10.34% 5.05% 7.14% 3.29% 1.79% 1.73% 1.65% 1.61% 2.91%
2026/05/12 7.05% 13.42% 4.6% 5.69% 4.07% 2.1% 1.83% 2.39% 1.18% 2.74%
2026/05/13 8.21% 13.48% 3.74% 5.75% 2.63% 2.62% 2.47% 2.53% 1.27% 2%
2026/05/14 7.67% 10.59% 3.77% 6.25% 3.62% 2.85% 2.25% 2.24% 1.01% 0.8%
2026/05/15 3.58% 7.41% 3.15% 6.54% 6.65% 1.07% 0.87% 0.57% 3.98% 8.94%
2026/05/16 10.42% 12.3% 3.02% 3.84% 2.16% 2.71% 2.91% 2.35% 1.38% 0.58%
2026/05/17 9.64% 14.12% 3.65% 6.68% 3.18% 3.28% 2.38% 3.03% 1.08% 1.25%
2026/05/18 5.98% 13.49% 3.72% 4.34% 3.39% 3.31% 2.68% 2.85% 1.23% 1.62%
2026/05/19 4.7% 15.81% 3.52% 4.83% 3.37% 3.31% 2.61% 2.88% 1.3% 1.1%
2026/05/20 6.86% 16.7% 3.4% 5.46% 4.11% 2.93% 2.64% 2.26% 1.24% 1.01%
2026/05/21 8.07% 17.24% 3.74% 5.34% 3.14% 3.29% 1.9% 2.32% 1.11% 0.6%
2026/05/22 7.01% 18.32% 3.13% 5.76% 4.36% 2.51% 1.87% 1.49% 1.06% 1.5%
2026/05/23 11.25% 10.21% 3.97% 2.98% 5.95% 2.85% 1.99% 2% 1.31% 1.89%
2026/05/24 12.77% 13.65% 3.12% 3.86% 3.57% 2.41% 2.19% 2.31% 1.44% 1.87%
2026/05/25 8.99% 12.73% 3.79% 3.77% 6.02% 2.89% 2.03% 2.28% 1.8% 1.14%
2026/05/26 9.29% 13.98% 4.73% 4.15% 3.39% 3.26% 2.23% 2.17% 1.13% 1.39%
2026/05/27 9.97% 12.78% 5.76% 2.93% 5.75% 2.57% 2.28% 2.32% 1.19% 1.2%
2026/05/28 10.21% 13.12% 5.03% 5.16% 5.26% 3.03% 2.48% 2.22% 1.07% 1.4%
2026/05/29 9.7% 14.05% 4.22% 5.36% 3.99% 2.67% 2.4% 1.98% 1.44% 1.37%
2026/05/30 10.87% 11.75% 4.24% 5.86% 3.03% 3.29% 2.31% 2.83% 1.02% 1.24%
2026/05/31 11.76% 9.71% 4.75% 4.01% 3.26% 3.09% 2.49% 2.31% 1.56% 0.51%
  • spirehealthcare.com
  • medexpress.co.uk
  • nuffieldhealth.com
  • myjuniper.co.uk
  • nhsgp.net
  • circlehealthgroup.co.uk
  • opticalexpress.co.uk
  • healthexpress.co.uk
  • londondoctorsclinic.co.uk
  • gpathand.nhs.uk

Copyright © Adthena. All rights reserved.

In May 2026, MedExpress.co.uk led with a peak impression share of 18.32% on May 22. SpireHealthcare.com saw a notable rise, ending at 11.76%. GPathand.nhs.uk fluctuated, peaking early at 13.05%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals - Last month
  1. 1
    The Clementine Churchill Hospital | Private Hospital in Harrow https://www.circlehealthgroup.co.uk

    The Clementine Churchill Hospital is a private hospital in Harrow which offers a range of medical services, treatments and surgeries for patients. We are part of Circle Health Group, the UK's largest independent...

  2. 2
    24/7 Access to an Online GP https://www.comparemedicalplans.com

    Cover Your Health Today — Start The Process Online. Get The Best Health Insurance For You. Compare Top UK Insurers.

  3. 3
    Register With an NHS GP Today https://www.gpathand.nhs.uk › registrations

    Primary Care Doctors Near You — Register with an NHS GP offering digital appointments and clinics in central London. Join an NHS...

  4. 4
    Find GP in Your Area https://www.nhsgp.net

    GP Registration Available — You Can Now Have An Online GP At Your Fingertips, Without Even Having To Leave Your House. Your Local NHS GP Online. 24/7 Access. Free Services.

  5. 5
    Ulster Independent Clinic NI - Private Care Without Delays https://www.ulsterindependentclinic.com

    High-quality private healthcare in Belfast, with shorter waits and personalised care. Trusted healthcare in Belfast for over 45 years.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Circle Health Group stands out with its emphasis on comprehensive services at The Clementine Churchill Hospital. Meanwhile, Compare Medical Plans highlights the convenience of online GP access and insurance comparisons. NHS-focused ads, like those from gpathand.nhs.uk and nhsgp.net, stress accessibility and digital appointments. Ulster Independent Clinic promotes its long-standing reputation for swift, personalized care in Belfast. Each ad uniquely addresses patient needs, from accessibility to quality care.

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