Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 26.0579143343 |
| 73.9420856657 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 30 |
| 70 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| medexpress.co.uk | 20.12 |
| spirehealthcare.com | 16.79 |
| nuffieldhealth.com | 8.09 |
| nhsgp.net | 4.01 |
| londondoctorsclinic.co.uk | 2.71 |
| bupa.co.uk | 1.93 |
| hcahealthcare.co.uk | 1.89 |
| hje.org.uk | 1.74 |
| myjuniper.co.uk | 1.71 |
| spamedica.co.uk | 1.63 |
| others | 39.38 |
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In the healthcare PPC landscape, MedExpress leads with 20.12% click share, followed by Spire Healthcare at 16.79%. Nuffield Health captures 8.09%, while ‘others’ collectively hold 39.38%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | nhsgp.net | spirehealthcare.com | vitality.co.uk | bupa.co.uk | londondoctorsclinic.co.uk | nuffieldhealth.com | privatemedicalclinic.com | axahealth.co.uk | myjuniper.co.uk | medexpress.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 1.99% | 7.38% | 4.43% | 2.52% | 1.8% | 3.82% | 1.39% | 3.68% | 4.9% | 19.22% |
| 2026/06/02 | 1.49% | 6.89% | 3.94% | 2.43% | 1.95% | 3.24% | 1.04% | 3.54% | 4.45% | 17.54% |
| 2026/06/03 | 2.71% | 7.9% | 4.92% | 4.85% | 1.22% | 5.11% | 1.03% | 3.87% | 2.1% | 19.62% |
| 2026/06/04 | 1.79% | 7.19% | 4.41% | 2.29% | 1.62% | 2.83% | 1.34% | 3.69% | 3.87% | 16.9% |
| 2026/06/05 | 1.35% | 8.63% | 3.67% | 2.41% | 1.74% | 4.19% | 1.54% | 5.17% | 1.24% | 13.19% |
| 2026/06/06 | 1.75% | 10.78% | 4.27% | 3.55% | 1.74% | 3.41% | 1.8% | 5.97% | 1.33% | 13.6% |
| 2026/06/07 | 2.21% | 10.37% | 4.91% | 2.75% | 1.82% | 4.16% | 1.38% | 6.63% | 3.19% | 16.06% |
| 2026/06/08 | 3.23% | 7.32% | 2.66% | 2.43% | 3.21% | 2.64% | 2.38% | 5.44% | 2.05% | 15.39% |
| 2026/06/09 | 4.17% | 5.68% | 3.46% | 3.28% | 2.86% | 2.5% | 1.93% | 3.48% | 3.23% | 17.33% |
| 2026/06/10 | 4.66% | 5.4% | 3.47% | 2.59% | 2.34% | 2.72% | 3.01% | 2.85% | 3.57% | 15.49% |
| 2026/06/11 | 5.95% | 5.19% | 3.05% | 3.47% | 2.89% | 2.88% | 3.38% | 3.36% | 1.08% | 11.22% |
| 2026/06/12 | 3.82% | 3.7% | 2.88% | 4.06% | 2.69% | 3.02% | 2.68% | 3.69% | 1.39% | 12.41% |
| 2026/06/13 | 3.79% | 6.92% | 3.66% | 5.11% | 2.66% | 2.64% | 3.32% | 4.02% | 2.46% | 12.77% |
| 2026/06/14 | 4.14% | 6.85% | 3.7% | 3.35% | 2.57% | 2.69% | 3.98% | 3.1% | 2.22% | 15.72% |
| 2026/06/15 | 3.31% | 4.13% | 2.84% | 4.06% | 2.79% | 2.6% | 3.94% | 1.98% | 3.54% | 18.36% |
| 2026/06/16 | 3.22% | 4.83% | 2.32% | 3.66% | 2.38% | 2.35% | 2.66% | 2.48% | 3.97% | 16.85% |
| 2026/06/17 | 2.86% | 3.89% | 3.92% | 4.43% | 2.6% | 2.88% | 3.74% | 2.25% | 2.39% | 20.35% |
| 2026/06/18 | 3.91% | 4.63% | 2.84% | 3.38% | 2.72% | 2.67% | 3.65% | 1.92% | 2.71% | 17.99% |
| 2026/06/19 | 4.93% | 6.21% | 3.35% | 3.63% | 2.63% | 3.4% | 2.32% | 1.84% | 2.78% | 13.53% |
| 2026/06/20 | 6.48% | 10.57% | 6.22% | 7.74% | 4.16% | 3.56% | 1.54% | 4.72% | 1.45% | 0.02% |
| 2026/06/21 | 7.51% | 11.18% | 4.66% | 6.66% | 4.89% | 4.04% | 2.37% | 5.32% | 0.99% | 0.05% |
| 2026/06/22 | 6.62% | 7.86% | 5.37% | 7.15% | 5.13% | 4.63% | 2.19% | 1.91% | 2.34% | 0.03% |
| 2026/06/23 | 5.36% | 8.54% | 4.33% | 5.88% | 4.8% | 4.22% | 2.97% | 2.86% | 1.58% | 0.02% |
| 2026/06/24 | 7.67% | 9.13% | 5.06% | 4.34% | 7.32% | 3.69% | 2.83% | 2.02% | 1.87% | 0.07% |
| 2026/06/25 | 5.34% | 9.93% | 5.68% | 5.62% | 3.44% | 4.78% | 4.05% | 1.51% | 0.93% | 0% |
| 2026/06/26 | 6.22% | 10.83% | 4.77% | 4.11% | 4.25% | 4.01% | 1.86% | 1.48% | 1.78% | 0.11% |
| 2026/06/27 | 5.28% | 14% | 6.58% | 6.46% | 3.3% | 5.48% | 3.76% | 2.21% | 0.13% | 0.01% |
| 2026/06/28 | 6.49% | 12.76% | 7.45% | 6.28% | 3.99% | 5.54% | 2.7% | 3.03% | 0.48% | 0% |
| 2026/06/29 | 9.25% | 5.69% | 6.51% | 4.63% | 4.48% | 4.11% | 2.22% | 2.81% | 0.15% | 0.17% |
| 2026/06/30 | 8.71% | 7.98% | 6.8% | 6.44% | 4.53% | 3.63% | 2.26% | 1.9% | 0.56% | 0.1% |
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In June 2026, MedExpress.co.uk dominated early with high spend, peaking at 20.35 on June 17. However, by month’s end, their spend plummeted to near zero. SpireHealthcare.com and nhsgp.net showed consistent growth, while MyJuniper.co.uk and AxaHealth.co.uk fluctuated, ending lower.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 471 |
| 2026/06/02 | 475 |
| 2026/06/03 | 476 |
| 2026/06/04 | 476 |
| 2026/06/05 | 483 |
| 2026/06/06 | 462 |
| 2026/06/07 | 466 |
| 2026/06/08 | 480 |
| 2026/06/09 | 460 |
| 2026/06/10 | 449 |
| 2026/06/11 | 424 |
| 2026/06/12 | 415 |
| 2026/06/13 | 401 |
| 2026/06/14 | 413 |
| 2026/06/15 | 407 |
| 2026/06/16 | 397 |
| 2026/06/17 | 394 |
| 2026/06/18 | 416 |
| 2026/06/19 | 393 |
| 2026/06/20 | 362 |
| 2026/06/21 | 358 |
| 2026/06/22 | 358 |
| 2026/06/23 | 364 |
| 2026/06/24 | 365 |
| 2026/06/25 | 347 |
| 2026/06/26 | 352 |
| 2026/06/27 | 347 |
| 2026/06/28 | 339 |
| 2026/06/29 | 350 |
| 2026/06/30 | 346 |
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June began with 471 advertisers, peaking at 483 on the 5th. A decline followed, reaching 346 by month’s end.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Spire Healthcare surged with a 6.58% click share increase, while MedExpress faced a significant drop of 16.57%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | nhsgp.net | spirehealthcare.com | londondoctorsclinic.co.uk | nuffieldhealth.com | circlehealthgroup.co.uk | privatemedicalclinic.com | hcahealthcare.co.uk | gpathand.nhs.uk | myjuniper.co.uk | medexpress.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 3.72% | 9.74% | 1.78% | 4.23% | 3.28% | 0.98% | 0.56% | 0.41% | 6.76% | 13.39% |
| 2026/06/02 | 2.95% | 8.74% | 1.65% | 3.67% | 4.34% | 0.82% | 1.01% | 0.38% | 6.18% | 11.76% |
| 2026/06/03 | 5.42% | 9.96% | 1.23% | 5.88% | 2.54% | 0.71% | 1.4% | 1.06% | 3.1% | 13.51% |
| 2026/06/04 | 2.55% | 8.57% | 1.3% | 2.84% | 3.71% | 0.96% | 0.93% | 0.08% | 5.38% | 11.47% |
| 2026/06/05 | 1.94% | 10.69% | 1.52% | 4.53% | 2.94% | 1.04% | 1.09% | 0.28% | 2% | 8.45% |
| 2026/06/06 | 3.62% | 13.69% | 1.53% | 3.55% | 3.32% | 1.16% | 0.6% | 1.69% | 1.76% | 9.58% |
| 2026/06/07 | 3.74% | 13.32% | 1.69% | 4.49% | 2.38% | 0.93% | 0.97% | 0.99% | 4.46% | 11.26% |
| 2026/06/08 | 6.16% | 8.88% | 4.36% | 2.8% | 2.22% | 2.06% | 2.22% | 3.55% | 2.79% | 10.19% |
| 2026/06/09 | 7.01% | 7.26% | 3.94% | 2.51% | 1.44% | 1.76% | 1.16% | 3.15% | 4.43% | 11.53% |
| 2026/06/10 | 8.82% | 6.46% | 3.26% | 2.89% | 1.58% | 2.53% | 2.71% | 3.85% | 4.88% | 10.43% |
| 2026/06/11 | 11.11% | 6.31% | 3.67% | 2.9% | 1.21% | 2.92% | 3.03% | 5.86% | 1.58% | 6.45% |
| 2026/06/12 | 6.94% | 4.71% | 3.36% | 3.24% | 1.21% | 2.32% | 3.01% | 8.18% | 1.83% | 8.54% |
| 2026/06/13 | 6.09% | 9.13% | 4.06% | 3.05% | 1.15% | 2.95% | 1.39% | 5.89% | 3.21% | 8.8% |
| 2026/06/14 | 6.59% | 9.24% | 3.27% | 2.67% | 1.02% | 3.35% | 2.01% | 7.41% | 3.05% | 10.14% |
| 2026/06/15 | 6.84% | 5.1% | 4.27% | 2.53% | 2.24% | 3.64% | 2.07% | 4.51% | 4.64% | 11.88% |
| 2026/06/16 | 5.39% | 6.48% | 3.53% | 2.38% | 2.39% | 2.57% | 2.25% | 5.63% | 5.07% | 10.65% |
| 2026/06/17 | 5.55% | 5.35% | 3.83% | 3.18% | 1.99% | 3.51% | 2.28% | 0.06% | 3.16% | 12.67% |
| 2026/06/18 | 6.91% | 6.26% | 4.21% | 2.79% | 1.14% | 3.96% | 3.43% | 0.09% | 3.89% | 10.59% |
| 2026/06/19 | 9.36% | 7.9% | 4.36% | 3.49% | 2% | 2.49% | 1.74% | 1.43% | 4.02% | 8.1% |
| 2026/06/20 | 11.09% | 14.05% | 6.4% | 3.72% | 2.33% | 1.31% | 1.48% | 0% | 2.17% | 0.03% |
| 2026/06/21 | 13.63% | 14.5% | 6.28% | 3.85% | 1.64% | 2.38% | 3.55% | 0.28% | 1.36% | 0.03% |
| 2026/06/22 | 12.3% | 9.63% | 7.54% | 4.43% | 2.9% | 1.9% | 3.56% | 0% | 4.43% | 0.07% |
| 2026/06/23 | 9.61% | 10.22% | 5.96% | 4.16% | 2.71% | 2.93% | 3.76% | 0.04% | 2.75% | 0.02% |
| 2026/06/24 | 13.72% | 10.41% | 8.57% | 3.39% | 3.07% | 2.61% | 2.5% | 0.04% | 3.1% | 0.07% |
| 2026/06/25 | 9.35% | 12.06% | 5.07% | 4.49% | 2.21% | 3.72% | 2.82% | 0.06% | 1.79% | 0% |
| 2026/06/26 | 11.68% | 13.05% | 5.15% | 3.65% | 2.91% | 1.36% | 2.85% | 0.8% | 3.16% | 0.52% |
| 2026/06/27 | 8.7% | 17.3% | 4.66% | 5.6% | 2.75% | 3.35% | 1.6% | 0% | 0.17% | 0.03% |
| 2026/06/28 | 10.97% | 16.83% | 5.66% | 5.14% | 2.44% | 2.12% | 3.18% | 0.05% | 0.8% | 0% |
| 2026/06/29 | 17.69% | 6.67% | 4.9% | 3.49% | 2.84% | 1.68% | 2.75% | 0.24% | 0.12% | 0.69% |
| 2026/06/30 | 15.94% | 10.73% | 5.43% | 3.53% | 2.76% | 2.09% | 1.76% | 1.21% | 0.94% | 0.27% |
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June saw nhsgp.net’s impression share rise from 3.72% to 15.94%, peaking at 17.69%. Spirehealthcare.com fluctuated, ending at 10.73%. Londondoctorsclinic.co.uk climbed steadily, finishing at 5.43%. Medexpress.co.uk’s share plummeted, closing at 0.27%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Register with an NHS GP offering digital appointments and clinics in central London. Digital-first NHS GP with clinics near Victoria and Warren Street. Register in minutes. 5 London Locations.
Open Weekends — Private GP Appointments in Central London. Book Today. Fast & Easy Booking. Same Day...
NHS Registration — Looking for an NHS GP in Brent or Nearby? Register Online for 24/7 Access to Our Services. No queues, no hassle. Register with a local NHS GP and get 24/7 support. Your Local NHS GP Online.
We’re Your Go-To Experts — Book A Consultation With One Of Our Expert Orthopaedic Consultants. Experts In Solving A Range Of Muscle, Bone And...
High-quality private healthcare in Belfast, with shorter waits and personalised care. Trusted healthcare in Belfast for over 45 years.
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In the bustling healthcare landscape, top-performing PPC ads reveal a narrative of accessibility and expertise. NHS GP services dominate with digital-first, hassle-free registration, emphasizing convenience in London. Meanwhile, private clinics like London Doctors Clinic and Ulster Independent Clinic highlight swift, personalized care, catering to those seeking immediate attention. Nuffield Health stands out with specialized orthopaedic consultations, showcasing their expert-driven approach. Each ad weaves a story of healthcare accessibility, speed, and specialization, resonating with diverse patient needs.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Healthcare & Medical Hospitals June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Healthcare & Medical Hospitals June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Healthcare & Medical Hospitals June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The UK Healthcare & Medical Hospitals June 2026 Report aggregates data from across both device types and Google Shopping.
The UK Healthcare & Medical Hospitals June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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