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US Healthcare & Medical Hospitals - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 13.38
uhc.com 2.73
oakstreethealth.com 1.92
biolifeplasma.com 1.89
ascension.org 1.85
carbonhealth.com 1.67
cedars-sinai.org 1.65
ucihealth.org 1.56
medmartonline.com 1.29
amazon.com 1.13
others 70.93

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 70.93% click share. Zocdoc.com leads individual advertisers at 13.38%, followed by uhc.com at 2.73%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date zocdoc.com healthcare.com pickhealthinsurance.com affordablehealthplans.org affordablehealthinsurancetoday.com obamacare-registration.org oakstreethealth.com prismarecovery.com ascension.org uhc.com
2025/02/01 8.45% 2.93% 2.88% 2.44% 0% 1.5% 0.5% 1.9% 1.81% 0%
2025/02/02 10.6% 2.51% 1.65% 1.44% 0% 1.42% 0.59% 1.22% 1.51% 0.01%
2025/02/03 8.09% 1.53% 1.09% 1.05% 2.43% 1.36% 0.59% 1.69% 2.45% 1.01%
2025/02/04 8.54% 1.35% 1.5% 1.05% 1.83% 1.28% 1.24% 1.73% 2.52% 1.6%
2025/02/05 7.48% 2.78% 1.63% 1.8% 1.84% 1.41% 1.21% 1.46% 1.81% 1.51%
2025/02/06 6.78% 2.32% 1.98% 1.5% 1.57% 1.61% 1.02% 2.07% 0.99% 1.81%
2025/02/07 9.24% 1.98% 2.76% 1.87% 1.84% 1.27% 1.27% 0.73% 0.37% 1.78%
2025/02/08 9.28% 4.49% 2.65% 0.26% 0.33% 1.7% 1.61% 0% 0.86% 1.35%
2025/02/09 7.57% 3.01% 2.21% 0.42% 0.39% 2.26% 1.39% 1.63% 0.43% 1.62%
2025/02/10 10.7% 1.75% 2.23% 0.74% 2.23% 1.12% 1.83% 1.06% 1.13% 1.26%
2025/02/11 10.05% 2.1% 2.46% 1.56% 1.36% 1.82% 1.41% 1.53% 0.49% 1.48%
2025/02/12 10.7% 1.86% 2.04% 1.4% 2.15% 1.65% 1.17% 1.73% 1.26% 1.65%
2025/02/13 9.07% 0.6% 2.16% 1.07% 1.3% 1.07% 1.43% 1.49% 1.58% 1.71%
2025/02/14 8.16% 1.69% 2.68% 0.81% 1.67% 1.33% 0.89% 1.61% 2.14% 1.24%
2025/02/15 8.5% 0.03% 2.32% 0.39% 0% 1.89% 1.89% 2.5% 0.39% 2.25%
2025/02/16 9.53% 1.82% 2.25% 0.41% 0% 1.92% 1.15% 1.19% 1.53% 2.57%
2025/02/17 10.41% 0.4% 2.17% 1.6% 0.87% 0.92% 1.28% 1.44% 0.41% 2.21%
2025/02/18 9.95% 1.58% 3% 1.06% 1.17% 1.17% 1.51% 1.54% 0.71% 0.87%
2025/02/19 9.07% 1.45% 1.97% 0.98% 1.83% 1.47% 1.32% 1.53% 0.68% 1.36%
2025/02/20 8.04% 0.96% 2.38% 1.34% 0.63% 1.5% 1.4% 1.53% 1.21% 1.21%
2025/02/21 9.06% 0.93% 1.9% 2.22% 1.98% 1.21% 1.55% 1.12% 0.88% 1.35%
2025/02/22 9.03% 2.74% 2.32% 0.74% 0.05% 0.78% 1.28% 0% 3.06% 1.45%
2025/02/23 10.16% 2.11% 4% 1.34% 0.08% 1.28% 1.65% 0% 0.99% 2.34%
2025/02/24 9.54% 0.94% 1.84% 2.9% 2.65% 1.16% 1.61% 0.58% 0.72% 1.88%
2025/02/25 8.02% 1.62% 1.3% 1.71% 2.15% 1.1% 1.48% 2.23% 0.4% 1.75%
2025/02/26 6.9% 1.38% 1.68% 1.68% 1.8% 0.74% 1.59% 0% 2.89% 2.03%
2025/02/27 7.96% 1.07% 1.15% 0.88% 0.53% 0.56% 1.85% 0% 0.95% 2.73%
2025/02/28 9.57% 3.44% 3.31% 2.55% 1.92% 1.88% 1.61% 1.47% 0.94% 0.88%

Copyright © Adthena. All rights reserved.

Zocdoc.com led February with fluctuating spend, peaking mid-month. Healthcare.com saw a dip, while Pickhealthinsurance.com and Affordablehealthplans.org showed steady growth. UHC.com ended strong, marking a dynamic month.

Market Exposure

Competitor Count for US Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/02/01 2485
2025/02/02 2387
2025/02/03 2576
2025/02/04 2559
2025/02/05 2686
2025/02/06 2582
2025/02/07 2441
2025/02/08 2240
2025/02/09 2088
2025/02/10 2462
2025/02/11 2511
2025/02/12 2398
2025/02/13 2237
2025/02/14 2434
2025/02/15 2040
2025/02/16 2205
2025/02/17 2360
2025/02/18 2262
2025/02/19 2484
2025/02/20 2535
2025/02/21 2266
2025/02/22 2324
2025/02/23 2111
2025/02/24 2365
2025/02/25 2266
2025/02/26 2374
2025/02/27 2110
2025/02/28 2101

Copyright © Adthena. All rights reserved.

February saw fluctuating advertiser numbers, peaking at 2,686 on the 5th, then declining to 2,101 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
uhc.com 0.73%
atriumhealth.org 0.59%
doctorondemand.com 0.55%
oakstreethealth.com 0.51%
midwestexpressclinic.com 0.44%
urgentcareomaha.com -0.35%
carbonhealth.com -0.39%
ucihealth.org -0.4%
zocdoc.com -0.41%
ascension.org -0.42%

Copyright © Adthena. All rights reserved.

UHC.com surged with a 0.73 increase, while ascension.org dropped by 0.42. Doctorondemand.com and atriumhealth.org also saw positive growth.

Campaign Efficiency

US Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date zocdoc.com pickhealthinsurance.com biolifeplasma.com affordablehealthplans.org oakstreethealth.com medmartonline.com ascension.org carbonhealth.com cedars-sinai.org ucihealth.org
2025/02/01 7.09% 2.2% 2.03% 2.27% 0.65% 0.97% 1.84% 1.02% 0.56% 0.49%
2025/02/02 9.29% 1.15% 1.34% 1.21% 0.55% 0.2% 1.91% 1.58% 1.03% 1.09%
2025/02/03 7.27% 1.07% 1.18% 0.95% 0.72% 0.59% 2.72% 0.51% 2.88% 4.44%
2025/02/04 7.58% 1.28% 1.73% 0.83% 1.42% 0.61% 2.22% 0.64% 0.47% 1.39%
2025/02/05 6.71% 1.07% 1.69% 1.27% 1.25% 1.8% 2% 2.26% 1.52% 1.65%
2025/02/06 6.02% 1.5% 1.65% 1.38% 1.17% 1.14% 0.91% 1.6% 0.79% 0.78%
2025/02/07 8.52% 2.16% 1.43% 1.6% 1.45% 0.47% 0.41% 2.85% 0.64% 0.75%
2025/02/08 8.18% 2.01% 1.98% 0.39% 1.7% 0.75% 0.68% 4.42% 3.37% 3.53%
2025/02/09 6.45% 1.73% 1.38% 0.53% 1.74% 0% 0.49% 2.21% 1.64% 1.53%
2025/02/10 9.54% 1.83% 1.19% 0.81% 2.22% 0.72% 1.27% 1.77% 0.52% 0.88%
2025/02/11 9.36% 1.94% 1.79% 1.42% 1.57% 1.4% 0.65% 2.34% 2.79% 3.22%
2025/02/12 9.76% 1.53% 1.55% 1.33% 1.45% 1.94% 1.57% 1.75% 1.23% 0.82%
2025/02/13 7.97% 1.62% 2.22% 0.83% 1.56% 1.14% 1.9% 2.73% 2.88% 4.5%
2025/02/14 7.81% 2.21% 1.56% 0.62% 1.12% 1.77% 2.26% 2.14% 0.57% 0.84%
2025/02/15 7.35% 1.69% 1.22% 0.46% 2.16% 1.86% 0.37% 0.78% 1.78% 4.09%
2025/02/16 8.67% 1.62% 1.07% 0.27% 1.17% 0% 1.76% 2.15% 0.45% 0.26%
2025/02/17 9.61% 1.76% 1.69% 1.24% 1.47% 1.49% 0.45% 2.98% 1.17% 1.31%
2025/02/18 9.19% 2.22% 1.78% 0.86% 1.67% 1.34% 0.71% 0.23% 0.47% 0.62%
2025/02/19 8.32% 1.63% 1.54% 1.16% 1.67% 2.33% 0.89% 0.66% 0.7% 0.95%
2025/02/20 6.88% 1.96% 1.88% 1.08% 1.65% 1.21% 1.11% 2.93% 2.83% 3.27%
2025/02/21 8.23% 1.36% 1.44% 1.78% 1.71% 1.96% 1.28% 0.26% 1.12% 1.03%
2025/02/22 8.42% 1.7% 1.37% 0.43% 1.49% 1.23% 3.19% 1.99% 0.5% 0.76%
2025/02/23 9.16% 3.11% 1.35% 1.02% 1.76% 0% 1.08% 1.8% 0.84% 0.65%
2025/02/24 8.82% 1.42% 1.76% 2.21% 2.05% 1.49% 0.79% 0.33% 0.45% 0.36%
2025/02/25 7.89% 0.94% 1.69% 1.44% 1.78% 0.96% 0.52% 2.27% 2.47% 2.35%
2025/02/26 6.09% 1.29% 1.45% 1.28% 2.05% 1.72% 2.76% 0.22% 0.85% 0.91%
2025/02/27 6.71% 1% 1.39% 0.72% 1.81% 1.86% 0.91% 4.83% 3.93% 2.45%
2025/02/28 8.79% 2.3% 2.15% 1.86% 1.79% 1.53% 1.3% 0.5% 0.47% 0.31%

Copyright © Adthena. All rights reserved.

In February 2025, Zocdoc.com led with fluctuating impressions, peaking at 9.76%. Pickhealthinsurance.com and Biolifeplasma.com showed modest gains, while Affordablehealthplans.org and Oakstreethealth.com had varied trends. The month concluded with Zocdoc.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    America's Best® Eyeglasses https://www.americasbest.com

    Same Day Eye Exams Available — Save On Eye Care, Glasses And Contacts At America's Best®. Visit A Store Near You Today.

  2. 2
    Ascension Illinois ER Care - 24 Hr Emergency Care Chicago https://healthcare.ascension.org › emergency

    24 Hour Emergency Care, 365 Days a Year. We're Here for You in Sickness and in Health.®

  3. 3
    Online Urgent Care Visits | Available Around The Clock https://www.memorialcare.org

    See A Provider Face-To-Face In Minutes Via An On-Demand Video Visit. Available Any Time

  4. 4
    We Welcome All Insurances https://locations.myeyedr.com

    MyEyeDr - Eye Care & Eye Wear — Get An Eye Exam & Glasses With Blue Light Protection For $199 - Book Your Appointment!

  5. 5
    Emergency Care Near Me - 24/7 Emergency Care https://www.ucihealth.org

    Get Emergency Care at UCI Health — Placentia Linda - Previously Placentia Linda Hospital. UCI Health — Placentia Linda. Your Trusted Choice for Rapid Response Emergency Services.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, America’s Best® Eyeglasses stands out with its promise of same-day eye exams and savings on eye care. Ascension Illinois emphasizes 24/7 emergency care, while MemorialCare offers on-demand video visits. MyEyeDr highlights insurance inclusivity and affordable eye care, and UCI Health assures rapid emergency response.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.