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US Healthcare & Medical Hospitals - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 21.51
doctorondemand.com 3.03
oakstreethealth.com 2.44
carbonhealth.com 1.82
afcurgentcare.com 1.72
ascension.org 1.71
atriumhealth.org 1.71
citymd.com 1.53
vybe.care 1.24
midwestexpressclinic.com 1.19
others 62.1

Copyright © Adthena. All rights reserved.

Zocdoc dominates with 21.51% click share, while Doctor on Demand follows at 3.03%. Others collectively hold a significant 62.10% share.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date zocdoc.com vybe.care healthforcalifornia.com healthmarketadvisor.com oakstreethealth.com doctorondemand.com ascension.org afcurgentcare.com atriumhealth.org carbonhealth.com
2025/06/01 16.11% 0% 0.03% 0.33% 0.47% 2.46% 1.87% 0.56% 0.2% 6.24%
2025/06/02 19.02% 0.02% 1.76% 4.5% 1.76% 3.02% 1.29% 0.09% 0.07% 0.33%
2025/06/03 20.32% 0% 3.98% 1.83% 1.57% 2.2% 3.53% 0% 0.04% 0.13%
2025/06/04 19.9% 0.22% 1.85% 1.79% 2.37% 2.22% 1.19% 3.02% 0.03% 6.09%
2025/06/05 11.58% 0% 1.86% 1.03% 1.1% 3.6% 12.29% 5.09% 0.42% 1.86%
2025/06/06 16.24% 0.16% 4.51% 3.04% 1.01% 1.89% 4.54% 0.13% 3.22% 0.2%
2025/06/07 14.48% 0% 0.52% 1.7% 0.8% 1.38% 1.56% 0.07% 4.85% 0.18%
2025/06/08 9.32% 12.38% 1.22% 1.44% 0.5% 4.4% 0.72% 0.11% 0.01% 0.22%
2025/06/09 11.2% 0% 0.39% 2.14% 1.64% 1.38% 1.43% 0.64% 0.19% 5.72%
2025/06/10 14.32% 0% 2.28% 2.07% 1.75% 3.02% 0.53% 4.35% 0.02% 3.82%
2025/06/11 14.47% 0.02% 0.27% 1.62% 2.71% 4.05% 3.92% 0.66% 8.43% 0.36%
2025/06/12 12.35% 0.15% 1.21% 0.06% 3.4% 1.6% 0.97% 0.7% 0.11% 5.66%
2025/06/13 15.73% 0% 1.28% 1.58% 1.63% 1.4% 0.17% 3.6% 0.02% 2.35%
2025/06/14 12.66% 0.01% 3.59% 0.74% 1.03% 6.65% 0.69% 2.48% 0.38% 0.21%
2025/06/15 18.59% 0.05% 1.63% 1.92% 0.72% 2.42% 0.54% 5.63% 2.72% 0.14%
2025/06/16 20.15% 0.1% 1.45% 1.45% 1.67% 1.52% 0.66% 0.15% 0.24% 3.16%
2025/06/17 21.12% 5.14% 1.32% 2.13% 3.23% 1.88% 0.1% 0.62% 0.37% 3.27%
2025/06/18 25.6% 0.01% 0.3% 0.68% 1.57% 5.57% 0.87% 0.32% 0.11% 5.97%
2025/06/19 19.22% 0.15% 1.77% 1.17% 1.92% 6.51% 0.03% 0.25% 0% 0.78%
2025/06/20 20.23% 0.01% 0.69% 0.81% 1.77% 3.51% 0.15% 3.84% 0.05% 5.66%
2025/06/21 18.98% 0% 3.13% 1.34% 0.86% 3.89% 0.55% 0.21% 0.24% 2.9%
2025/06/22 16.74% 0% 1.67% 0.89% 0.73% 3.13% 4.2% 1.87% 0.06% 0.4%
2025/06/23 14.02% 0% 1.17% 1.21% 2.14% 1.81% 0.04% 1.89% 4.56% 2.15%
2025/06/24 17.49% 5.93% 3.32% 1.1% 2.1% 4.04% 0.25% 0.08% 0.64% 0.43%
2025/06/25 18.36% 0.01% 1.39% 0.36% 1.86% 2.27% 3.11% 0.28% 6.89% 0.4%
2025/06/26 15.04% 0.04% 4.21% 1.08% 1.64% 1.89% 0.25% 0.4% 0.04% 0.55%
2025/06/27 20.75% 0% 0.31% 2.04% 1.79% 2.1% 0.17% 1.84% 0.02% 0%
2025/06/28 19.28% 0.03% 1.55% 0.57% 0.24% 5.68% 0.21% 1.97% 0.4% 0%
2025/06/29 13.59% 4.69% 0.64% 1.16% 0.54% 6.14% 0.06% 0.25% 0% 0%
2025/06/30 18.03% 7.23% 3.32% 1.96% 1.77% 1.65% 0.59% 0.27% 0.2% 0%

Copyright © Adthena. All rights reserved.

Zocdoc.com led June with fluctuating spend, peaking at 25.6% on the 18th. Vybe.care saw a notable spike on the 8th at 12.38%. Healthforcalifornia.com and healthmarketadvisor.com maintained steady shares. Doctorondemand.com peaked on the 14th with 6.65%. Ascension.org’s highest was 12.29% on the 5th. The month concluded with Zocdoc.com dominating.

Market Exposure

Competitor Count for US Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 646
2025/06/02 652
2025/06/03 555
2025/06/04 691
2025/06/05 723
2025/06/06 753
2025/06/07 733
2025/06/08 673
2025/06/09 678
2025/06/10 739
2025/06/11 821
2025/06/12 761
2025/06/13 779
2025/06/14 803
2025/06/15 782
2025/06/16 822
2025/06/17 865
2025/06/18 834
2025/06/19 831
2025/06/20 854
2025/06/21 766
2025/06/22 817
2025/06/23 833
2025/06/24 832
2025/06/25 853
2025/06/26 765
2025/06/27 841
2025/06/28 758
2025/06/29 798
2025/06/30 837

Copyright © Adthena. All rights reserved.

In June 2025, distinct advertisers on Google SERP began at 646, peaked at 865 mid-month, and concluded at 837, showcasing dynamic growth.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
citymd.com 2.96%
zocdoc.com 2.46%
vybe.care 1.01%
doctorondemand.com 0.89%
northwell.edu 0.83%
fastmed.com -1.08%
afcurgentcare.com -1.13%
patientfirst.com -1.38%
ascension.org -1.68%
umms.org -2.15%

Copyright © Adthena. All rights reserved.

CityMD and Zocdoc saw significant click share growth, while UMMS and Ascension experienced notable declines.

Campaign Efficiency

US Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date zocdoc.com northwell.edu healthforcalifornia.com oakstreethealth.com doctorondemand.com ascension.org afcurgentcare.com intermountainhealth.org memorialcare.org carbonhealth.com
2025/06/01 14.57% 0.47% 0.02% 0.42% 1.4% 1.49% 0.44% 0.18% 5.08% 5.81%
2025/06/02 17.99% 0.65% 0.98% 1.92% 1.72% 1.17% 0.09% 0.44% 0.11% 0.37%
2025/06/03 22.31% 0.14% 2.97% 1.57% 1.02% 4.21% 0% 4.27% 0.02% 0.19%
2025/06/04 18.43% 2.44% 1.15% 2.53% 1.13% 0.94% 2.58% 0.51% 0.53% 7.18%
2025/06/05 11.24% 0.36% 1.11% 1.07% 2.78% 12.6% 5.43% 0.2% 0.42% 1.95%
2025/06/06 17.83% 4.71% 3.19% 1.06% 1.05% 5.43% 0.13% 0.38% 0.78% 0.24%
2025/06/07 14.68% 0.18% 0.42% 0.74% 0.79% 1.04% 0.1% 0.03% 0% 0.22%
2025/06/08 10.02% 0.33% 0.74% 0.4% 4.65% 0.77% 0.14% 0.44% 5.71% 0.32%
2025/06/09 10.36% 0.02% 0.2% 1.52% 0.76% 1.04% 0.63% 0.42% 11.01% 5.37%
2025/06/10 13.6% 0.05% 1.81% 1.56% 2.72% 0.53% 3.6% 0.51% 0.13% 3.84%
2025/06/11 14.52% 0.42% 0.41% 2.95% 3.59% 5.25% 0.66% 0.19% 0.36% 0.43%
2025/06/12 11.97% 0.08% 1.16% 3.3% 1.04% 0.8% 0.7% 8.13% 0.48% 5.63%
2025/06/13 15.54% 0.21% 0.78% 1.74% 0.73% 0.18% 4.13% 0.45% 0.17% 4.21%
2025/06/14 12.7% 0.25% 3.07% 0.87% 7.22% 0.54% 2.3% 0.74% 0.01% 0.18%
2025/06/15 19.56% 0.9% 1.24% 0.65% 1.67% 0.6% 4.56% 0.36% 0.01% 0.16%
2025/06/16 19.47% 0.08% 0.8% 1.65% 0.83% 1.3% 0.2% 0.35% 0.18% 3.51%
2025/06/17 21.27% 0.41% 1.34% 3.2% 1.18% 0.14% 0.46% 2.63% 0.08% 3.65%
2025/06/18 26.09% 0.03% 0.4% 1.46% 5.85% 0.6% 0.28% 2.31% 4.24% 6.04%
2025/06/19 17.74% 0.07% 0.89% 1.98% 6.58% 0.03% 0.29% 0.34% 0.23% 0.92%
2025/06/20 19.35% 0.31% 0.85% 1.67% 3.53% 0.17% 3.14% 0.51% 4.1% 5.95%
2025/06/21 18.98% 0.09% 2.08% 0.68% 3.29% 0.44% 0.21% 4.87% 0.15% 3.22%
2025/06/22 16.58% 4.05% 1.39% 0.68% 3.02% 4.03% 1.42% 0.69% 0.15% 0.47%
2025/06/23 14.02% 0.1% 0.94% 2.06% 1.19% 0.04% 1.88% 2.38% 0.82% 2.38%
2025/06/24 17.93% 0.44% 2.07% 2.09% 3.44% 0.21% 0.07% 0.23% 0.33% 0.52%
2025/06/25 16.89% 0.36% 1.03% 1.78% 2.28% 3.41% 0.24% 0.46% 0.15% 0.41%
2025/06/26 14.67% 0.5% 3.08% 1.58% 1.57% 0.36% 0.45% 0.37% 0.03% 0.75%
2025/06/27 20.91% 5.7% 0.26% 1.56% 1.18% 0.16% 2.08% 3.69% 0.46% 0%
2025/06/28 19.34% 0.16% 0.89% 0.27% 5.65% 0.16% 2.17% 0.46% 0.29% 0%
2025/06/29 14.35% 0.11% 0.49% 0.54% 7.06% 0.07% 0.21% 0.45% 0.1% 0%
2025/06/30 17.57% 8.97% 2.27% 1.79% 1.3% 0.68% 0.23% 0.2% 0.03% 0%

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Zocdoc.com led June with fluctuating impressions, peaking at 26.09% on the 18th. Northwell.edu saw a late surge, ending at 8.97%. Healthforcalifornia.com and Oakstreethealth.com maintained steady growth. Doctorondemand.com spiked mid-month, while Ascension.org and Afcurgentcare.com had sporadic highs. Intermountainhealth.org and Memorialcare.org showed brief peaks, and Carbonhealth.com started strong but faded.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    See Urgent Care Locations - See Current Walk-In Wait Times https://www.atriumhealth.org

    Sickness doesn't wait. Find an Urgent Care location near you and reserve your spot online.

  2. 2
    Virtual Urgent Care - Low Cost - Doctors On Call 24/7 https://www.doctorondemand.com

    Virtual Doctor Visits Available 24/7. Get the Care You Need, When You Need It. Sign Up Now

  3. 3
    Online Urgent Care Near Me - Same Day Visits Available https://www.instacured.com/urgent-care

    Get Urgent Care right from your couch and prescriptions at your pharmacy for $24 per visit

  4. 4
    Urgent Care On Demand https://www.northwell.edu › emergency › telehealth

    Emergency Care On Demand — Through ER On Demand, Get Real Time Telehealth Access To An Emergency Clinician Now.

  5. 5
    Nearest Urgent Care https://book.zocdoc.com › urgent-care › book-now

    Find an In-Network Urgent Care — Book an Urgent Care in your area with availability that fits your schedule. Find the right...

Copyright © Adthena. All rights reserved.

In the competitive landscape of urgent care, Atrium Health emphasizes immediacy with real-time wait times. Doctor on Demand and Northwell offer 24/7 virtual access, highlighting convenience. Instacured focuses on affordability with $24 visits, while Zocdoc prioritizes network compatibility and scheduling ease.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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