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AUS Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
specsavers.com.au 32.64
chemistwarehouse.com.au 5.15
audika.com.au 4.79
liver.org.au 3.35
smile.com.au 3.17
bupadental.com.au 2.47
amplifon.com 2.41
opsm.com.au 2.36
molemap.net.au 2.23
connecthearing.com.au 2.19
others 39.24

Copyright © Adthena. All rights reserved.

Specsavers leads with 32.64% click share, while ‘others’ dominate at 39.24%. Chemist Warehouse follows at 5.15%, with Audika at 4.79%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date specsavers.com.au updoc.com.au audika.com.au hola.health amplifon.com bupadental.com.au connecthearing.com.au opsm.com.au molemap.net.au smile.com.au
2025/05/01 18.77% 8.09% 5.57% 2.65% 4.77% 3.89% 4.5% 3.74% 1.1% 1.93%
2025/05/02 26.08% 1.47% 6.48% 0.53% 3.08% 3.23% 4.65% 2.6% 1.5% 1.26%
2025/05/03 34.53% 1.07% 6.19% 0.53% 4.78% 2.5% 5.21% 3.68% 1.83% 2.81%
2025/05/04 30.97% 2.43% 9.85% 1.85% 4.02% 2.73% 4.76% 3.09% 2.75% 1.89%
2025/05/05 32.56% 2.26% 5.72% 1.96% 4.28% 2.07% 4.48% 3.72% 2.72% 2.05%
2025/05/06 26.74% 5.77% 5.2% 3.33% 4.34% 1.76% 4.67% 3.72% 0.77% 2.1%
2025/05/07 31.5% 4.46% 5.47% 2.13% 4.65% 1.28% 4.44% 2.88% 2.15% 2.29%
2025/05/08 35.68% 0% 5.65% 0% 6.12% 3.68% 5.09% 2.15% 2.37% 2.12%
2025/05/09 24.49% 8.61% 5.56% 4.87% 4.41% 2.72% 4.43% 3.24% 1.46% 2.24%
2025/05/10 31.56% 6.28% 5.23% 4.5% 4.79% 0.93% 3.21% 5.04% 2.44% 1.68%
2025/05/11 33.78% 0.93% 6.67% 0.22% 5.77% 3.12% 3.55% 3.2% 2.71% 2.6%
2025/05/12 23.01% 7.9% 3.78% 7.08% 5.15% 1.3% 3.35% 3.43% 1.55% 2.1%
2025/05/13 32.64% 1.45% 6.66% 0.57% 6.93% 1.52% 5.16% 3.73% 2.36% 2.53%
2025/05/14 33.2% 0.52% 6.39% 0.48% 7.23% 1.71% 4.34% 3.13% 2.29% 2.45%
2025/05/15 31.37% 0.88% 5.68% 0.65% 5.31% 2.32% 3.64% 2.72% 1.35% 2.35%
2025/05/16 32.11% 4.05% 6.81% 4.68% 5.23% 2.66% 3.21% 2.21% 1.57% 1.88%
2025/05/17 26.97% 7.52% 6.93% 3.58% 4.23% 2.72% 1.98% 4.07% 2.62% 1.28%
2025/05/18 29.14% 1.5% 8.03% 0.84% 4.94% 2.93% 2.52% 4.4% 2.3% 2.98%
2025/05/19 30.62% 8.5% 5.35% 5.51% 4.23% 1.27% 2.09% 3.86% 1.07% 1.95%
2025/05/20 34.6% 1.15% 6.77% 0.53% 4.5% 1.56% 4.25% 2.42% 1.81% 2.84%
2025/05/21 35.51% 0.07% 5.29% 0.61% 3.96% 4.17% 3.26% 1.56% 2.43% 3.19%
2025/05/22 32.28% 1.96% 7.74% 0.69% 3.18% 4.23% 3.95% 3.24% 0.84% 2.55%
2025/05/23 31.87% 1.53% 8.35% 0.12% 3.82% 3.21% 3.95% 2.32% 0.22% 2.18%
2025/05/24 26.58% 3.1% 8.66% 2.93% 4.44% 5.34% 2.74% 2.08% 1.49% 2.2%
2025/05/25 26.7% 5.21% 6.8% 2.02% 3.43% 5.39% 1.68% 2.98% 1.67% 2.28%
2025/05/26 31.74% 1.41% 7.81% 2.19% 4.82% 2.15% 3.41% 2.19% 2.35% 2.62%
2025/05/27 24.31% 8.49% 5.49% 7.09% 4.16% 2.89% 3.06% 2.35% 2.09% 1.84%
2025/05/28 32.15% 0.99% 5.38% 0.11% 5.43% 4.38% 4.48% 3.36% 2.47% 1.57%
2025/05/29 30.19% 6.37% 6.52% 3.03% 2.52% 2.72% 4.65% 2.22% 0.72% 1.05%
2025/05/30 34.28% 0.39% 10.23% 0% 5.13% 2.82% 4.69% 3.08% 2.66% 4.23%
2025/05/31 24.59% 8.77% 8.16% 4.04% 3.3% 3.2% 3.19% 2.57% 1.53% 1.06%

Copyright © Adthena. All rights reserved.

In May 2025, Specsavers.com.au led with fluctuating spend, peaking at 35.68%. Updoc.com.au showed erratic trends, ending at 8.77%. Audika.com.au maintained steady growth, closing at 8.16%. Overall, dynamic shifts marked the month.

Market Exposure

Competitor Count for AUS Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 245
2025/05/02 242
2025/05/03 252
2025/05/04 248
2025/05/05 254
2025/05/06 269
2025/05/07 257
2025/05/08 262
2025/05/09 250
2025/05/10 235
2025/05/11 245
2025/05/12 250
2025/05/13 248
2025/05/14 239
2025/05/15 243
2025/05/16 256
2025/05/17 249
2025/05/18 235
2025/05/19 255
2025/05/20 250
2025/05/21 246
2025/05/22 245
2025/05/23 255
2025/05/24 244
2025/05/25 239
2025/05/26 252
2025/05/27 243
2025/05/28 253
2025/05/29 238
2025/05/30 212
2025/05/31 226

Copyright © Adthena. All rights reserved.

May began with 245 advertisers, peaking at 269 on the 6th. A decline followed, ending the month at 226.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
liver.org.au 4.49%
bupadental.com.au 0.97%
whitersmile.com.au 0.46%
cancerqld.org.au 0.43%
audika.com.au 0.4%
nextclinic.com.au -0.56%
opsm.com.au -0.57%
amplifon.com -0.67%
molemap.net.au -0.74%
specsavers.com.au -0.91%

Copyright © Adthena. All rights reserved.

Liver.org.au surged with a 4.49% click share increase, while specsavers.com.au dropped by 0.91%.

Campaign Efficiency

AUS Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date specsavers.com.au liver.org.au audika.com.au bupadental.com.au chemistwarehouse.com.au connecthearing.com.au opsm.com.au amplifon.com molemap.net.au amoils.com
2025/05/01 17.13% 2.85% 7.98% 3.28% 4.94% 6.18% 3.02% 2.59% 2.18% 1.68%
2025/05/02 21.71% 0.05% 5.59% 2.56% 9.98% 5.84% 1.54% 1.45% 2.85% 2.93%
2025/05/03 26.91% 2.9% 5.76% 2.4% 7.07% 4.78% 3.03% 2.83% 2.08% 1.6%
2025/05/04 26.19% 0.23% 8.27% 2.93% 5.11% 4.74% 2.92% 2.45% 3.17% 2.73%
2025/05/05 25.04% 4.71% 3.32% 2.09% 5.53% 4.52% 2.58% 2.23% 3.23% 3.67%
2025/05/06 23.21% 0.12% 5.27% 1.54% 4.9% 4.9% 3.22% 2.41% 0.89% 2.71%
2025/05/07 25.7% 0.14% 5.26% 1.39% 5.08% 3.99% 2.79% 2.52% 2.34% 3.46%
2025/05/08 27.83% 0.19% 5.26% 3.19% 6.19% 4.3% 1.49% 3.16% 2.44% 3.17%
2025/05/09 20.12% 0.16% 4.14% 2.87% 7.24% 4.21% 2.39% 2.66% 1.37% 2.57%
2025/05/10 27.05% 0.11% 5.18% 1.23% 4.52% 3.22% 4.8% 2.8% 3.29% 1.7%
2025/05/11 24.82% 5.29% 5.06% 3.06% 6% 3.05% 2.15% 3.01% 2.75% 2.09%
2025/05/12 18.22% 3.04% 3.42% 1.5% 5.3% 2.87% 2.86% 3.24% 1.24% 3.4%
2025/05/13 26.65% 0.09% 4.98% 1.45% 3.97% 5.15% 3.37% 4.13% 2.57% 3.04%
2025/05/14 25.19% 0.47% 5.02% 1.62% 7.93% 3.84% 1.98% 4.41% 2% 3.65%
2025/05/15 25.37% 2.72% 4.65% 2.37% 7.27% 3.31% 2.12% 2.97% 0.98% 1.1%
2025/05/16 26.68% 0.19% 5.37% 2.75% 5.92% 2.68% 1.9% 3.25% 1.1% 1.83%
2025/05/17 21.22% 4.06% 5.4% 2.58% 7.56% 1.74% 3.83% 2.48% 2.42% 3.12%
2025/05/18 21.59% 5.02% 5.98% 2.54% 5.89% 2.02% 3.45% 2.86% 2.21% 1.86%
2025/05/19 26.35% 2.27% 4.81% 1.62% 4.23% 1.86% 3.38% 2.54% 1.38% 2.91%
2025/05/20 28.28% 2.38% 5.8% 1.66% 5.81% 4.01% 2.01% 2.29% 1.34% 1.53%
2025/05/21 25.18% 0.53% 4.06% 3.66% 5.68% 2.64% 1.23% 1.89% 2.45% 2.82%
2025/05/22 21.89% 17.77% 5.58% 3.4% 8.23% 2.99% 2.22% 1.58% 0.45% 2.36%
2025/05/23 21.54% 9.8% 5.92% 3.02% 6.74% 3.01% 1.51% 1.84% 0.23% 3.51%
2025/05/24 22.59% 3.47% 7.04% 5.25% 5.86% 2.56% 1.92% 2.69% 1.63% 0.39%
2025/05/25 20.82% 8.94% 5.41% 5.27% 5.99% 1.52% 2.52% 1.97% 1.78% 1.35%
2025/05/26 24.7% 5.28% 5.96% 2.04% 7.43% 3.03% 1.58% 2.44% 2.76% 2.92%
2025/05/27 20.83% 3.12% 4.64% 3.33% 5.83% 3.23% 2.35% 2.45% 1.93% 1.71%
2025/05/28 25.23% 0.88% 5.71% 4.05% 3.87% 4.15% 2.78% 2.94% 1.62% 2.73%
2025/05/29 21.38% 16.1% 4.1% 2.53% 9.1% 3.74% 1.61% 1.24% 0.59% 1.75%
2025/05/30 23.39% 7.9% 6.71% 2.57% 12.48% 3.6% 1.85% 2.83% 1.54% 5.17%
2025/05/31 19.64% 11.88% 6.81% 3.56% 3.37% 2.81% 2.3% 1.7% 1.67% 1.22%

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In May 2025, Specsavers.com.au led with fluctuating impressions, peaking at 28.28%. Liver.org.au saw a significant spike on May 22, reaching 17.77%. Audika.com.au maintained steady growth, ending at 6.81%. Chemistwarehouse.com.au had a notable rise, peaking at 12.48% on May 30.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Audika Audiologist https://www.audika.com.au

    Complimentary Hearing Check — We deliver expertise, care, technology & value. 60-day money-back guarantee. T&Cs apply.

  2. 2
    Connect Hearing Audiology https://www.connecthearing.com.au

    Audiologists Near You — There's a clinic near you! Book your appointment today with Australia's audiology experts.

  3. 3
    Check Our BMI Guide https://www.liver.org.au

    Work Out Your Body Mass Index — Non-alcoholic steatohepatitis can still be improved. Check the Liver Foundation website. Stay updated & learn about managing a healthy weight.

  4. 4
    OPSM Optometrists https://www.opsm.com.au

    Book an Eye Test at OPSM Today — Book an Appointment With Your Local OPSM Optometrist. Eye Tests With The Latest Technology

  5. 5
    Book An Eye Test Today - Bulk Billing Available https://www.specsavers.com.au › eye-health › optometrist

    Get an eye test at Specsavers, winner of Reader’s Digest optometry “Quality Service” Award

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Audika and Connect Hearing emphasize accessibility and expertise in audiology, while OPSM and Specsavers focus on advanced eye care technology and service quality. The Liver Foundation highlights health management through informative resources. Each ad uniquely appeals to consumer needs, blending care with convenience.

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