AUS Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Medical Imaging and Radiology AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	13.8359731254
	86.1640268746

13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	30
	70

30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	8%
Navigational	3%
Seasonal	0%
Local	5%
Problem Solving	18%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
updoc.com.au	13
novamedicpro.com	12.18
tiptophealth.com.au	10.11
mytelehealthclinic.com.au	8.44
specsavers.com.au	8.33
respecthealth.com.au	5.86
amaproducts.com.au	4.22
choice.com.au	4.12
rapidmedicalsupplies.com.au	3.75
medescan.com.au	3.67
others	26.32

updoc.com.au - 13%
novamedicpro.com - 12.18%
tiptophealth.com.au - 10.11%
mytelehealthclinic.com.au - 8.44%
specsavers.com.au - 8.33%
respecthealth.com.au - 5.86%
amaproducts.com.au - 4.22%
choice.com.au - 4.12%
rapidmedicalsupplies.com.au - 3.75%
medescan.com.au - 3.67%
others - 26.32%

In the healthcare PPC landscape, Updoc leads with 13% click share, followed by Novamedicpro at 12.18%. Others collectively hold 26.32%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	updoc.com.au	mytelehealthclinic.com.au	novamedicpro.com	specsavers.com.au	tiptophealth.com.au	medescan.com.au	respecthealth.com.au	amplifon.com	audika.com.au	amaproducts.com.au
2026/02/01	29.56%	29.15%	3.37%	4.78%	2.24%	3.12%	5.56%	1.16%	0%	3.68%
2026/02/02	24.04%	12.84%	10.11%	3.99%	10.34%	2.44%	4.15%	0.95%	0.65%	6.21%
2026/02/03	44.8%	12.08%	0.2%	6.15%	0.07%	0.07%	0.06%	1.75%	1.66%	0%
2026/02/04	21.73%	21.56%	3.85%	6.08%	2.18%	0.02%	5.21%	1.34%	1.75%	7.46%
2026/02/05	17.82%	19.26%	10.23%	7.86%	10.29%	0.02%	6.13%	1.56%	2.27%	9.26%
2026/02/06	28.66%	18.1%	8.52%	4.14%	5.35%	2.43%	4.39%	1.22%	1.62%	12.65%
2026/02/07	27.58%	19.8%	0.2%	8.84%	2.88%	0.11%	0.01%	0.9%	2.11%	9.96%
2026/02/08	35.42%	25.44%	4.1%	4.44%	4.24%	0.07%	0.05%	0.91%	1.83%	0%
2026/02/09	35.14%	16.94%	6.71%	6.13%	2.28%	0%	2.76%	1.29%	1.26%	0%
2026/02/10	34.07%	17.36%	11.86%	5.95%	2.5%	0%	0%	1.63%	1.49%	0%
2026/02/11	36.79%	20.68%	10.53%	5.67%	6.61%	2.99%	0.05%	1.25%	1.81%	0.04%
2026/02/12	31.93%	15.12%	10.22%	3.99%	3.59%	7.12%	4.21%	0.96%	1.36%	6.25%
2026/02/13	28.64%	18.08%	8.51%	4.13%	5.34%	2.43%	4.39%	1.22%	1.62%	12.64%
2026/02/14	27.58%	19.8%	0.2%	8.84%	2.88%	0.11%	0.01%	0.9%	2.11%	9.96%
2026/02/15	35.35%	25.39%	4.1%	4.43%	4.23%	0.07%	0.05%	0.9%	1.82%	0%
2026/02/16	35.04%	16.89%	6.69%	6.11%	2.28%	0%	2.76%	1.29%	1.25%	0%
2026/02/17	32.36%	6.48%	0.25%	6%	0.09%	0.1%	0.08%	1.21%	1.54%	0%
2026/02/18	29.79%	6.45%	0%	6.59%	0%	0%	0%	1.45%	1.96%	0%
2026/02/19	35.51%	20.96%	7.09%	5.13%	2.52%	3.23%	2.85%	1.28%	1.93%	0%
2026/02/20	27.59%	14.72%	4.94%	3.48%	4.63%	0%	5.43%	0.63%	1.34%	16.41%
2026/02/21	46.78%	27.02%	0.04%	5.05%	0.04%	0%	0.04%	1.17%	2.77%	0%
2026/02/22	41.76%	29.23%	0.17%	7.44%	0%	0%	0.06%	1.34%	2.84%	0%
2026/02/23	40.59%	19.04%	9.88%	5.43%	0%	0%	0%	1.51%	1.79%	0%
2026/02/24	38.58%	19.06%	5.46%	7.66%	0.11%	0.11%	0.11%	2.03%	2.07%	0%
2026/02/25	35.97%	21.6%	7.07%	5.71%	2.54%	1.69%	1.6%	1.55%	2.25%	0%
2026/02/26	44.66%	22.5%	6.02%	5.74%	0.12%	0.12%	0%	1.78%	2.36%	0%
2026/02/27	43.49%	27.69%	8.01%	4.71%	0%	1.95%	0%	0.98%	1.7%	0%
2026/02/28	32.27%	28.86%	7.51%	6%	3.44%	3.01%	2.79%	1.15%	0.52%	0%

updoc.com.au
mytelehealthclinic.com.au
novamedicpro.com
specsavers.com.au
tiptophealth.com.au
medescan.com.au
respecthealth.com.au
amplifon.com
audika.com.au
amaproducts.com.au

In February 2026, Updoc.com.au led with fluctuating spend, peaking at 46.78 on the 21st. Mytelehealthclinic.com.au showed a steady rise, ending at 28.86. Novamedicpro.com and Specsavers.com.au maintained moderate activity, while Tiptophealth.com.au and Medescan.com.au had minimal fluctuations. Respecthealth.com.au and Amplifon.com saw low engagement, with Audika.com.au peaking mid-month. Amaproducts.com.au’s activity dwindled towards month’s end.

Market Exposure

Competitor Count for AUS Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	212
2026/02/02	230
2026/02/03	240
2026/02/04	222
2026/02/05	204
2026/02/06	215
2026/02/07	216
2026/02/08	213
2026/02/09	231
2026/02/10	221
2026/02/11	216
2026/02/12	229
2026/02/13	215
2026/02/14	216
2026/02/15	213
2026/02/16	231
2026/02/17	190
2026/02/18	169
2026/02/19	203
2026/02/20	190
2026/02/21	178
2026/02/22	186
2026/02/23	191
2026/02/24	199
2026/02/25	202
2026/02/26	207
2026/02/27	191
2026/02/28	196

February began with 212 advertisers, peaking at 240 on the 3rd. A decline followed, reaching 169 on the 18th. The month concluded with 196 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
updoc.com.au	6.34%
mytelehealthclinic.com.au	3.35%
specsavers.com.au	2.66%
choice.com.au	1.83%
chemistwarehouse.com.au	1.62%
medescan.com.au	-1.64%
respecthealth.com.au	-2.56%
amaproducts.com.au	-4.02%
rapidmedicalsupplies.com.au	-4.19%
tiptophealth.com.au	-6.18%

Updoc.com.au surged with a 6.34% click share increase, while tiptophealth.com.au dropped by 6.18%. Mytelehealthclinic.com.au rose 3.35%, and specsavers.com.au gained 2.66%.

Campaign Efficiency

AUS Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	novamedicpro.com	tiptophealth.com.au	respecthealth.com.au	medescan.com.au	updoc.com.au	mytelehealthclinic.com.au	specsavers.com.au	rapidmedicalsupplies.com.au	amaproducts.com.au	choice.com.au
2026/02/01	14.06%	6.91%	13.82%	6.91%	6.57%	5.25%	2.29%	13.89%	6.91%	6.91%
2026/02/02	18.69%	18.69%	9.44%	4.97%	3.63%	2.09%	1.58%	4.83%	4.63%	9.43%
2026/02/03	1.29%	0.65%	0.64%	0.64%	15.61%	4.62%	5.76%	0.65%	0%	17.56%
2026/02/04	8.15%	8.45%	16.6%	0.01%	4.62%	5.06%	3.76%	16.31%	8.15%	0%
2026/02/05	25%	25%	16.67%	0.02%	3.01%	3.55%	3.76%	0.01%	8.33%	0%
2026/02/06	21.78%	14.69%	14.44%	7.35%	6.31%	4.29%	2.72%	0.27%	14.17%	0%
2026/02/07	1.1%	15.7%	0.04%	0.6%	8.37%	6.25%	7.14%	0.06%	15.14%	0%
2026/02/08	13.9%	13.43%	0.5%	0.49%	11.87%	9.23%	3.91%	0.62%	0%	13.89%
2026/02/09	18.61%	8.98%	9.32%	0%	7.43%	3.96%	3.63%	9.02%	0%	9.31%
2026/02/10	34.14%	11.25%	0.01%	0%	8.88%	4.85%	4.3%	0.01%	0%	11.24%
2026/02/11	31.14%	21.01%	0.37%	10.5%	9.38%	5.72%	4.01%	0.37%	0.03%	0%
2026/02/12	22.59%	11.4%	11.4%	16.99%	5.62%	2.92%	2.02%	11.19%	5.6%	0%
2026/02/13	21.78%	14.69%	14.44%	7.35%	6.31%	4.29%	2.72%	0.27%	14.17%	0%
2026/02/14	1.1%	15.7%	0.04%	0.6%	8.37%	6.25%	7.14%	0.06%	15.14%	0%
2026/02/15	13.9%	13.43%	0.5%	0.49%	11.87%	9.23%	3.91%	0.62%	0%	13.89%
2026/02/16	18.61%	8.98%	9.32%	0%	7.43%	3.96%	3.63%	9.02%	0%	9.31%
2026/02/17	2.47%	1.24%	1.23%	1.24%	17.64%	3.4%	8.22%	1.26%	0%	0%
2026/02/18	0.01%	0.02%	0.02%	0.01%	17.49%	4.68%	9.88%	0.09%	0%	0%
2026/02/19	17.96%	9.14%	8.82%	8.82%	7.41%	4.64%	2.92%	0.02%	0%	8.82%
2026/02/20	13.22%	12.98%	12.98%	0%	4.55%	2.5%	1.62%	0.01%	12.98%	25.96%
2026/02/21	0.66%	0.66%	0.65%	0%	26.92%	16.68%	8.02%	0%	0%	0%
2026/02/22	1.44%	0.01%	0.23%	0.01%	24.59%	18.75%	10.74%	0.01%	0%	0%
2026/02/23	37.64%	0.01%	0%	0%	16.02%	7.84%	6.35%	0%	0%	0%
2026/02/24	22.64%	0.8%	0.8%	0.8%	16.9%	8.88%	8.55%	0%	0%	0%
2026/02/25	19.17%	6.69%	6.24%	6.24%	10.22%	6.33%	4.42%	0%	6.24%	0%
2026/02/26	26.05%	0.89%	0%	0.89%	19.56%	10.29%	6.11%	0%	0%	0%
2026/02/27	31.45%	0.01%	0%	10.48%	17.42%	12.06%	4.53%	0%	0%	0%
2026/02/28	23.91%	12.37%	11.95%	11.53%	9.34%	8.96%	3.98%	0.01%	0%	0%

novamedicpro.com
tiptophealth.com.au
respecthealth.com.au
medescan.com.au
updoc.com.au
mytelehealthclinic.com.au
specsavers.com.au
rapidmedicalsupplies.com.au
amaproducts.com.au
choice.com.au

In February 2026, “novamedicpro.com” dominated with fluctuating peaks, while “choice.com.au” saw a significant spike on the 20th. “updoc.com.au” surged mid-month, and “mytelehealthclinic.com.au” ended strong. “rapidmedicalsupplies.com.au” faded out.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medical Imaging and Radiology - Last month

1
Best Blood Pressure Monitors | CHOICE Reviews https://www.choice.com.au
Over 60 Years Of Campaigning For Consumer Rights, Product Testing & Unbiased Advice. Make...
2
Telehealth Provider Australia - 24/7 Online Doctors https://www.doctorsondemand.com.au
Skip The Waiting Lines & Talk To A Doctor Online Today. Choose Your Doctor & Book Now.
3
No Appointment Needed https://mytelehealthclinic.com.au › online-medical › certificates
Instant Med Certs, Just $19.95 — Instant Medical Certificates Online. AHPRA-Registered Nurse Practitioners Available Now.
4
Online Doctor Certificate - Only $9.49 | Code PMCERT50 https://www.primemedic.com.au
Open 7 Days Per Week. Fully Registered & Qualified Doctors. Immediate Service. Open 7 Days...
5
Medical Certificates Online | From Just $19.95 https://www.updoc.com.au › medical › certificate
Used By 1M+ Aussies. Updoc Provide Simple & Accessible Healthcare Without The Hassle. updoc ...

In the competitive landscape of Google PPC, advertisers like CHOICE, Doctors on Demand, and Updoc are leading with themes of convenience and trust. CHOICE emphasizes its long-standing consumer advocacy, while telehealth providers highlight instant access and affordability, resonating with modern healthcare needs.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Medical Imaging and Radiology February 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Medical Imaging and Radiology February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Medical Imaging and Radiology February 2026 Report
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How often is the data updated?

Data within the AUS Healthcare & Medical Medical Imaging and Radiology February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Medical Imaging and Radiology February 2026 Report?

The AUS Healthcare & Medical Medical Imaging and Radiology February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Medical Imaging and Radiology February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Medical Imaging and Radiology February 2026 Report for?

The AUS Healthcare & Medical Medical Imaging and Radiology February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis February 2026