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AUS Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
specsavers.com.au 24.49
chemistwarehouse.com.au 6.8
smile.com.au 4.03
mytelehealthclinic.com.au 3.51
audika.com.au 3.3
hcf.com.au 2.61
bupadental.com.au 2.19
connecthearing.com.au 2.04
molemap.net.au 1.85
amplifon.com 1.81
others 47.37

Copyright © Adthena. All rights reserved.

Specsavers leads with 24.49% click share, followed by Chemist Warehouse at 6.8%. “Others” dominate with 47.37%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date specsavers.com.au audika.com.au bupadental.com.au connecthearing.com.au amplifon.com medcertificates.com.au mytelehealthclinic.com.au oursage.com.au nextclinic.com.au medileave.com.au
2025/04/01 16.15% 3.96% 7.59% 2.99% 1.86% 3.33% 6.19% 2.07% 1.73% 2.16%
2025/04/02 17.41% 3.62% 2.2% 2.87% 1.88% 0.04% 9.84% 0.46% 0.45% 0.4%
2025/04/03 14.04% 3.6% 0.4% 2.97% 1.9% 4.12% 13.55% 0% 7.37% 4.96%
2025/04/04 17.36% 4.92% 1.33% 2.84% 2.77% 4.63% 8.27% 1.3% 3.85% 1.64%
2025/04/05 13.31% 3.84% 0.95% 2.17% 2.97% 6.41% 13.27% 1.1% 5.57% 6.65%
2025/04/06 13.17% 3.89% 1.55% 1.61% 1.96% 6.31% 15.35% 0.81% 3.91% 2%
2025/04/07 14.32% 3.46% 0.82% 1.86% 1.89% 6.09% 12.57% 2.99% 5.29% 4.57%
2025/04/08 13.42% 2.68% 0.86% 2.71% 2.38% 6.02% 9.4% 10.29% 5.98% 4.84%
2025/04/09 14.37% 3.51% 0.64% 2.95% 3.38% 6.34% 10.76% 7.22% 5.47% 4.99%
2025/04/10 16.22% 3.93% 1.05% 3.48% 4.3% 0.47% 8.89% 9.69% 6.75% 5.14%
2025/04/11 15.04% 3.38% 1.13% 2.52% 2.97% 3.89% 12.5% 3% 9.22% 7.52%
2025/04/12 14.54% 2.98% 1.48% 2.17% 3.28% 7.15% 10.98% 5.74% 3.76% 2.71%
2025/04/13 13.69% 4.41% 2.22% 1.68% 4.11% 5.31% 14.41% 4.66% 2.32% 4.52%
2025/04/14 16.22% 4.04% 2.04% 2.1% 3.47% 0% 10.74% 8.05% 6.07% 4.73%
2025/04/15 14.05% 3.22% 1.29% 2.37% 3.46% 5.25% 10.96% 2.42% 7.01% 7.31%
2025/04/16 13.44% 3.66% 3.91% 2.92% 2.56% 0% 9.53% 7.42% 7.58% 3.99%
2025/04/17 18.69% 5.46% 6% 4.2% 5.5% 0% 1.62% 0% 1.28% 1.19%
2025/04/18 12.47% 4.83% 4.66% 2.17% 1.11% 0% 2.11% 0% 0% 0%
2025/04/19 21.12% 7.33% 7.33% 2.16% 3.41% 0% 0.65% 0.31% 0.24% 0.23%
2025/04/20 14.87% 4.75% 3.97% 1.96% 2.77% 0% 3.59% 0% 0% 1.31%
2025/04/21 14.96% 5.39% 4.98% 2.08% 4.67% 0% 6.83% 0% 0% 0.41%
2025/04/22 20.15% 5.25% 3.72% 4.45% 5.25% 0% 0.35% 0.3% 0.26% 0%
2025/04/23 21.22% 5.78% 2.8% 4.79% 3.95% 0% 1.98% 0.34% 1.27% 0.93%
2025/04/24 22.42% 6.28% 4.94% 4.51% 3.38% 0% 0.45% 0.73% 0.83% 0.3%
2025/04/25 19.8% 6.24% 3.67% 3.63% 5.13% 3.56% 3.64% 0% 2.25% 0.03%
2025/04/26 18.04% 7.14% 4.91% 3.22% 4.83% 0% 0% 0% 2.55% 0%
2025/04/27 12.16% 6.69% 5.55% 3.04% 3.99% 0% 1.99% 0% 0% 0%
2025/04/28 21.71% 5.4% 3.26% 4.28% 6.15% 0% 0% 0% 0% 0%
2025/04/29 18.15% 7.11% 3.28% 5.1% 6.9% 0% 1.21% 0% 0.09% 0.04%
2025/04/30 21.03% 5.82% 5.78% 5.24% 4.06% 0% 0% 0% 0% 0%

Copyright © Adthena. All rights reserved.

In April 2025, Specsavers.com.au led with fluctuating spend, peaking at 22.42% on April 24. Audika.com.au saw a steady rise, reaching 7.33% on April 19. Bupadental.com.au’s spend varied, peaking at 7.33% on April 19. Connecthearing.com.au and Amplifon.com showed consistent growth, while Medcertificates.com.au and Mytelehealthclinic.com.au experienced significant fluctuations. Oursage.com.au, Nextclinic.com.au, and Medileave.com.au had lower, more variable spend shares. The month concluded with diverse spending patterns across advertisers.

Market Exposure

Competitor Count for AUS Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 257
2025/04/02 257
2025/04/03 251
2025/04/04 257
2025/04/05 232
2025/04/06 256
2025/04/07 247
2025/04/08 268
2025/04/09 244
2025/04/10 231
2025/04/11 236
2025/04/12 226
2025/04/13 220
2025/04/14 244
2025/04/15 240
2025/04/16 245
2025/04/17 212
2025/04/18 196
2025/04/19 266
2025/04/20 249
2025/04/21 257
2025/04/22 257
2025/04/23 259
2025/04/24 251
2025/04/25 254
2025/04/26 234
2025/04/27 248
2025/04/28 260
2025/04/29 266
2025/04/30 262

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 268 on April 8. A notable dip to 196 occurred on April 18. The month concluded with a stable 262 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
specsavers.com.au 3.32%
hola.health 1.96%
bupadental.com.au 1.93%
updoc.com.au 1.84%
audika.com.au 1.74%
oursage.com.au -2.26%
medileave.com.au -2.4%
nextclinic.com.au -2.84%
medcertificates.com.au -3.16%
mytelehealthclinic.com.au -5.42%

Copyright © Adthena. All rights reserved.

Specsavers.com.au leads with a 3.32% click share increase, while mytelehealthclinic.com.au drops by 5.42%.

Campaign Efficiency

AUS Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date specsavers.com.au chemistwarehouse.com.au connecthearing.com.au bupadental.com.au audika.com.au amoils.com liver.org.au mytelehealthclinic.com.au nextclinic.com.au medileave.com.au
2025/04/01 12.34% 9.86% 2.3% 5.08% 2.86% 5.13% 0% 3.88% 1.1% 1.1%
2025/04/02 14.1% 10.37% 2.96% 1.68% 3.62% 5.49% 0% 4.05% 0.27% 0.26%
2025/04/03 13.69% 6.74% 3.34% 0.45% 2.46% 0% 0.08% 7.79% 5.79% 4.41%
2025/04/04 14.03% 8.03% 2.68% 1.34% 3.42% 0% 0% 5.29% 3.42% 0.99%
2025/04/05 11.27% 8.76% 1.98% 0.77% 3.13% 3.7% 3.28% 7.71% 4.24% 4.96%
2025/04/06 11.11% 8.37% 1.87% 1.51% 3.36% 2.58% 4.7% 8.12% 2.9% 1.85%
2025/04/07 12.87% 7.18% 2.89% 0.91% 3.36% 0% 0.36% 8.01% 4.42% 3.98%
2025/04/08 12.91% 6.15% 4.23% 0.78% 2.01% 0% 0.24% 5.52% 4.81% 4.26%
2025/04/09 15.05% 6.02% 3.65% 0.58% 2.78% 0% 0.4% 6.35% 3.87% 3.52%
2025/04/10 13.46% 7.97% 3.68% 1.07% 2.91% 4.08% 6.41% 3.73% 4.12% 3.19%
2025/04/11 13.22% 6.14% 3.17% 1.23% 2.29% 3.19% 3.3% 6.46% 7.21% 5.52%
2025/04/12 13.52% 7.56% 2.37% 1.5% 2.15% 3.52% 0.26% 5.12% 2.52% 1.79%
2025/04/13 12.34% 6.89% 1.59% 2.2% 3.28% 3.91% 0.25% 9.07% 2.06% 3.63%
2025/04/14 14.26% 7.79% 2.47% 1.8% 2.78% 2.98% 2.91% 5.61% 4.56% 3.7%
2025/04/15 13.64% 7.58% 3.08% 1.51% 2.69% 2.34% 0.24% 6.07% 5.62% 6.1%
2025/04/16 12.16% 8.4% 3.89% 3.61% 2.58% 2.6% 2.63% 5.05% 5.26% 2.48%
2025/04/17 14.21% 10.57% 4.06% 5.09% 3.25% 4.54% 4.75% 0.7% 0.75% 0.59%
2025/04/18 11.96% 8.59% 2.35% 5.1% 3.54% 2.73% 0.07% 1.11% 0% 0%
2025/04/19 16.1% 4.75% 2.17% 5.05% 6.15% 4.26% 3.37% 0.28% 0.14% 0.14%
2025/04/20 13.65% 5.43% 2.86% 3.64% 5.3% 3.04% 0.51% 1.46% 0% 0.84%
2025/04/21 14.69% 5.72% 2.58% 5.05% 5.22% 3.57% 0.37% 2.93% 0% 0.28%
2025/04/22 15.35% 8.72% 4.57% 2.72% 4.14% 3.01% 6.04% 0.16% 0.16% 0%
2025/04/23 17.77% 5.84% 6.15% 2.06% 4.63% 5.4% 0.08% 0.84% 0.81% 0.54%
2025/04/24 20.42% 6.82% 4.83% 4.24% 5.24% 1.14% 4.29% 0.25% 0.56% 0.21%
2025/04/25 17.43% 3.28% 4.34% 2.88% 5.33% 0.45% 9.64% 2.57% 2.05% 0.02%
2025/04/26 14.36% 8.21% 3.3% 4.03% 5.61% 4.73% 0.37% 0% 2.15% 0%
2025/04/27 10.63% 8.16% 3.98% 4.36% 6.9% 3.54% 0.05% 0.86% 0% 0%
2025/04/28 18.64% 7.39% 4.82% 3% 5.05% 1% 0.02% 0% 0% 0%
2025/04/29 14.26% 5.59% 6.02% 2.51% 5.98% 1.71% 2.89% 0.49% 0.05% 0.02%
2025/04/30 17.56% 7.25% 5.54% 4.59% 4.02% 0.99% 0.13% 0% 0% 0%

Copyright © Adthena. All rights reserved.

In April 2025, Specsavers.com.au led with fluctuating impressions, peaking at 20.42% on April 24. Chemistwarehouse.com.au saw a decline, ending at 7.25%. Connecthearing.com.au rose steadily, finishing at 5.54%. Bupadental.com.au showed growth, closing at 4.59%. Audika.com.au maintained stability, ending at 4.02%. Amoils.com fluctuated, ending at 0.99%. Mytelehealthclinic.com.au dropped significantly, finishing at 0.49%. Liver.org.au had sporadic peaks, closing at 0.13%. Nextclinic.com.au and Medileave.com.au had minimal presence, ending at 0.05% and 0.02%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Online Medical Certificates - Within An Hour - $15.95 https://www.medileave.com.au

    Request an Online Doctor's Medical Certificate for Work, University or Carer's Leave. Get An Online...

  2. 2
    No Appointment Needed - Instant Med Certs, Just $19.95 https://www.mytelehealthclinic.com.au

    Instant Medical Certificates Online. AHPRA-Registered Nurse Practitioners Available Now.

  3. 3
    1-2 Day Medical Certificate | Within an hour, From A$19.90 https://www.nextclinic.com.au

    At NextClinic, your well-being is our top priority. Most affordable and reliable service.

  4. 4
    $19 Medical Certificates - No Appointments Needed https://www.oursage.com.au › medical › certificates

    Can't see a Doctor today? Stay home & get a $19 Medical Certificate online while you rest!

  5. 5
    Book An Eye Test Today https://www.specsavers.com.au

    Bulk Billing Available — Get an eye test at Specsavers, winner of Reader’s Digest optometry “Quality Service” Award

Copyright © Adthena. All rights reserved.

In the competitive landscape of online medical services, Medileave, MyTelehealthClinic, NextClinic, and OurSage dominate with instant, affordable medical certificates, emphasizing convenience and accessibility. Specsavers stands out by offering award-winning eye tests, highlighting quality service. These ads collectively underscore a shift towards immediate, user-friendly healthcare solutions.

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