AUS Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis July 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
specsavers.com.au 16.32
tiptophealth.com.au 8.98
heartfoundation.org.au 6.89
chemistwarehouse.com.au 6.71
mytelehealthclinic.com.au 4.44
liver.org.au 4
aussiecarepro.com 2.83
audika.com.au 2.46
amplifon.com 2.42
nextclinic.com.au 2.13
others 42.82
  • specsavers.com.au - 16.32%
  • tiptophealth.com.au - 8.98%
  • heartfoundation.org.au - 6.89%
  • chemistwarehouse.com.au - 6.71%
  • mytelehealthclinic.com.au - 4.44%
  • liver.org.au - 4%
  • aussiecarepro.com - 2.83%
  • audika.com.au - 2.46%
  • amplifon.com - 2.42%
  • nextclinic.com.au - 2.13%
  • others - 42.82%

Copyright © Adthena. All rights reserved.

Specsavers.com.au leads with 16.32% click share, followed by Tiptophealth.com.au at 8.98%. ‘Others’ dominate with 42.82%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date specsavers.com.au chemistwarehouse.com.au mytelehealthclinic.com.au amplifon.com nextclinic.com.au audika.com.au oursage.com.au connecthearing.com.au medileave.com.au updoc.com.au
2025/06/01 27.48% 1.38% 0.5% 5.03% 0% 8.85% 0.57% 3.58% 0% 2.26%
2025/06/02 30.24% 1.25% 0% 10.26% 0.66% 6.6% 0% 4.8% 0% 1.23%
2025/06/03 17.6% 0% 4.11% 6.04% 5.66% 4.01% 0% 3.24% 1.45% 13.39%
2025/06/04 27.93% 0.29% 0.05% 9.88% 0.84% 7.34% 0% 5.97% 0% 2.37%
2025/06/05 20.69% 0.13% 7.43% 6.4% 5.73% 4.22% 0.17% 2.76% 0% 10.01%
2025/06/06 22.8% 1.72% 3.3% 5.54% 2.34% 5.95% 1.87% 2.48% 0.03% 4.87%
2025/06/07 22.54% 1.75% 3.38% 7.45% 0.42% 7.71% 0.22% 3.07% 0.23% 5.33%
2025/06/08 14.02% 1.16% 10.7% 4.2% 0% 5.01% 0.59% 1.77% 0.24% 21.2%
2025/06/09 14.08% 0.91% 6.01% 3.77% 0% 4.11% 0% 2.28% 2.43% 19.56%
2025/06/10 27.02% 3.2% 0.41% 7.68% 1.81% 5.44% 0.88% 3.22% 0.72% 3.67%
2025/06/11 15.13% 2.22% 12.18% 4.67% 7.83% 3.54% 4.76% 2.1% 4.8% 0%
2025/06/12 18.02% 1.11% 10.2% 4.75% 8.99% 3.85% 4.89% 2.54% 8.24% 0%
2025/06/13 16.76% 0.96% 9.29% 5.23% 9.23% 3.89% 3.28% 2.92% 12.02% 0%
2025/06/14 14.73% 1.4% 11.45% 4.56% 0% 5.85% 9.9% 3.07% 9.57% 0%
2025/06/15 15.24% 1.38% 13.42% 4.38% 0% 5.79% 6.77% 2.54% 5.74% 0%
2025/06/16 15.5% 1.87% 8.9% 3.56% 11.18% 3.05% 3.51% 2.35% 9.35% 0%
2025/06/17 17.47% 1.88% 9.18% 5.65% 5.52% 1.95% 3.47% 3.66% 5.75% 0%
2025/06/18 13.35% 1.07% 10.18% 5.26% 3.49% 2.47% 3.93% 3.51% 5.73% 0%
2025/06/19 17.43% 1.57% 3.95% 4.83% 8.58% 3.72% 5.31% 2.99% 10.47% 0.28%
2025/06/20 15.43% 6.48% 4.77% 3.69% 5.51% 4.44% 7.56% 3.58% 2.8% 2.54%
2025/06/21 10.2% 5.37% 13.5% 3.26% 0% 4.33% 0.47% 2.53% 3.67% 3.7%
2025/06/22 17.05% 1.93% 11.47% 4.53% 0% 6.48% 0.34% 2.93% 3.01% 0.5%
2025/06/23 14.97% 3.7% 6.53% 5.3% 4.04% 2.82% 7.04% 2.09% 0.6% 1.95%
2025/06/24 10.93% 3.09% 8.88% 4.26% 6.35% 2.52% 0.55% 2.55% 1.98% 0.18%
2025/06/25 13.49% 2.11% 16.94% 6.03% 9.34% 4.08% 2.67% 2.56% 2.93% 0%
2025/06/26 15.91% 3.18% 4.7% 5.35% 12.23% 4.77% 10.16% 3.39% 4.62% 0.56%
2025/06/27 17.67% 2.84% 4.17% 5.07% 5.77% 5.82% 0.55% 2.72% 3.04% 1.1%
2025/06/28 11.57% 9.87% 8.54% 4.74% 0% 5.39% 2.35% 3.08% 2.16% 5.84%
2025/06/29 8.62% 5.44% 8.66% 4.69% 0% 5.33% 0.74% 2.98% 2.55% 4.2%
2025/06/30 10.82% 8.87% 7.07% 4.46% 3.78% 3.28% 2.83% 2.61% 2.54% 0.98%
  • specsavers.com.au
  • chemistwarehouse.com.au
  • mytelehealthclinic.com.au
  • amplifon.com
  • nextclinic.com.au
  • audika.com.au
  • oursage.com.au
  • connecthearing.com.au
  • medileave.com.au
  • updoc.com.au

Copyright © Adthena. All rights reserved.

In June 2025, Specsavers.com.au led with fluctuating spend, peaking early and declining. Chemistwarehouse.com.au saw a late surge, while Mytelehealthclinic.com.au maintained steady growth. Amplifon.com and Audika.com.au showed consistent mid-range activity.

Market Exposure

Competitor Count for AUS Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/06/01 217
2025/06/02 234
2025/06/03 228
2025/06/04 211
2025/06/05 216
2025/06/06 226
2025/06/07 223
2025/06/08 226
2025/06/09 237
2025/06/10 234
2025/06/11 238
2025/06/12 222
2025/06/13 228
2025/06/14 232
2025/06/15 220
2025/06/16 233
2025/06/17 241
2025/06/18 233
2025/06/19 241
2025/06/20 243
2025/06/21 244
2025/06/22 222
2025/06/23 237
2025/06/24 248
2025/06/25 252
2025/06/26 259
2025/06/27 260
2025/06/28 258
2025/06/29 254
2025/06/30 278

Copyright © Adthena. All rights reserved.

June saw a dynamic rise in distinct advertisers, starting at 217 and peaking at 278. The month concluded with a significant increase, highlighting a competitive surge in the market.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
tiptophealth.com.au 13.85%
heartfoundation.org.au 10.89%
chemistwarehouse.com.au 5.88%
aussiecarepro.com 4.19%
teammed.com.au 3.28%
audika.com.au -1.42%
mytelehealthclinic.com.au -1.73%
liver.org.au -2.16%
updoc.com.au -3.27%
specsavers.com.au -11.48%

Copyright © Adthena. All rights reserved.

Tiptophealth.com.au surged with a 13.85% click share increase, while specsavers.com.au faced an 11.48% decline.

Campaign Efficiency

AUS Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tiptophealth.com.au chemistwarehouse.com.au aussiecarepro.com heartfoundation.org.au specsavers.com.au mytelehealthclinic.com.au audika.com.au nextclinic.com.au liver.org.au teammed.com.au
2025/06/01 0.05% 5.2% 1.31% 0% 19.56% 0.26% 6.54% 0% 13.57% 0%
2025/06/02 1.21% 4.75% 0% 0% 21.1% 0% 4.13% 0.31% 15.93% 0%
2025/06/03 0.04% 0.01% 0% 0% 15.22% 2.13% 3.48% 4.38% 16.11% 0.32%
2025/06/04 0.06% 1.47% 0.01% 0% 22.77% 0.04% 4.8% 0.52% 9.51% 0%
2025/06/05 0.04% 0.65% 0% 0% 17.9% 5.26% 3.15% 5.18% 3.67% 0.38%
2025/06/06 1.88% 6.33% 0% 0% 16.84% 1.35% 4.14% 1.26% 15.25% 0%
2025/06/07 0.03% 3.79% 0% 0% 18.56% 1.56% 5.05% 0.23% 14.21% 0%
2025/06/08 1.69% 3.85% 1.21% 0% 13.16% 7.08% 4.85% 0% 4.99% 0%
2025/06/09 0.03% 2.59% 0% 0% 13.97% 4.84% 4.06% 0% 0.2% 0%
2025/06/10 0.03% 7.11% 0.27% 0.07% 22.8% 0.19% 3.37% 1% 0.77% 0%
2025/06/11 0.03% 5.78% 0.9% 0% 14.28% 7.38% 3.75% 6.09% 0.27% 0%
2025/06/12 0.03% 2.41% 0% 0% 17.07% 7.14% 4.06% 7.35% 5.53% 0%
2025/06/13 0.03% 2.14% 0% 0.05% 16.41% 6.67% 3.52% 8.91% 0.54% 0%
2025/06/14 0.02% 2.69% 0% 0% 14.09% 7.41% 5.26% 0% 5.32% 0%
2025/06/15 0.02% 3.08% 0% 0.02% 15.23% 8.77% 5.53% 0% 0.79% 0.37%
2025/06/16 0.02% 3.26% 0% 0% 14.58% 5.38% 2.44% 9.03% 13.15% 0%
2025/06/17 0.02% 3.78% 0% 0.04% 14.9% 5.37% 1.89% 4.27% 11.55% 0%
2025/06/18 6.84% 1.48% 6.82% 0% 8.08% 4.09% 1.48% 2.06% 7.08% 20.47%
2025/06/19 1.6% 3.03% 0.79% 0% 14.49% 2.34% 3.27% 5.85% 0.27% 11.84%
2025/06/20 12.7% 15.01% 13.05% 0% 9.16% 1.88% 2.39% 2.93% 8.41% 0%
2025/06/21 17.66% 11.81% 0.15% 0.01% 5.41% 4.77% 2.21% 0% 2.33% 16.9%
2025/06/22 0.02% 3.24% 0% 0% 12.34% 5.93% 4.32% 0% 4.51% 18.29%
2025/06/23 16.17% 6.08% 15.11% 0.04% 10.01% 2.9% 1.81% 1.91% 0.29% 0%
2025/06/24 17.56% 4.13% 8.42% 16.8% 5.78% 2.95% 1.09% 2.84% 6.24% 0%
2025/06/25 16.57% 4.45% 0% 0.03% 10.91% 9.34% 2.8% 6.55% 2.13% 0%
2025/06/26 0.7% 6.01% 0.67% 0% 12.12% 2.39% 3.41% 7.99% 2.06% 0%
2025/06/27 21.76% 3.22% 21.74% 0.05% 8.9% 1.47% 2.72% 2.54% 1.5% 0%
2025/06/28 19.12% 24.01% 9.51% 0% 6.56% 3.44% 2.92% 0% 2.47% 0%
2025/06/29 22.65% 10.57% 15.59% 14.68% 4.27% 2.67% 2.54% 0% 2.53% 0%
2025/06/30 19.8% 16.67% 13.4% 12.81% 4.8% 1.95% 1.39% 1.13% 0.09% 0%
  • tiptophealth.com.au
  • chemistwarehouse.com.au
  • aussiecarepro.com
  • heartfoundation.org.au
  • specsavers.com.au
  • mytelehealthclinic.com.au
  • audika.com.au
  • nextclinic.com.au
  • liver.org.au
  • teammed.com.au

Copyright © Adthena. All rights reserved.

June saw a dynamic shift in PPC impressions. Tiptophealth.com.au surged mid-month, peaking at 22.65% on June 29. Specsavers.com.au started strong but declined, ending at 4.8%. Chemistwarehouse.com.au and Aussiecarepro.com showed consistent growth, while liver.org.au fluctuated, closing at 0.09%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medical Imaging and Radiology - Last month
  1. 1
    Best Blood Pressure Monitors | CHOICE Reviews https://www.choice.com.au

    Over 60 Years Of Campaigning For Consumer Rights, Product Testing & Unbiased Advice. Make Informed Decisions with Comparisons of Top Models. Independently Reviewed & Tested. Member Funded.

  2. 2
    Work Out Your Body Mass Index - Check Our BMI Guide https://www.liver.org.au u203a healthy-weight u203a and-bmi

    Non-alcoholic steatohepatitis can still be improved. Check the Liver Foundation website. Stay updated & learn about managing a healthy weight.

  3. 3
    No Appointment Needed https://www.mytelehealthclinic.com.au

    Instant Med Certs, Just $19.95 u2014 Instant Medical Certificates Online. AHPRA-Registered Nurse Practitioners Available Now. Doctoru2019s Certificates Online from $19.95...

  4. 4
    OPSM Optometrists https://www.opsm.com.au

    Book an Eye Test at OPSM Today u2014 Book an Appointment With Your Local OPSM Optometrist. Eye Tests With The Latest Technology

  5. 5
    Book An Eye Test Today https://www.specsavers.com.au u203a eye-health u203a optometrist

    Bulk Billing Available u2014 Get an eye test at Specsavers, winner of Readeru2019s Digest optometry u201cQuality Serviceu201d Award

Copyright © Adthena. All rights reserved.

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