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AUS Healthcare & Medical Rehabilitation - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
healthengine.com.au 5.8
chemistwarehouse.com.au 5.21
weightwatchers.com 3.29
betterhelp.com 3.28
inspirehealthcare.com.au 2.87
backinmotion.com.au 2.22
purephysio.com.au 2.19
infraredi.com.au 2.04
revitive.com 1.92
alignhc.com.au 1.74
others 69.44

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In the healthcare PPC landscape, ‘others’ dominate with 69.44% click share, overshadowing ‘healthengine.com.au’ at 5.8% and ‘chemistwarehouse.com.au’ at 5.21%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date inspirehealthcare.com.au betterhelp.com choose.physio healthengine.com.au backinmotion.com.au weightwatchers.com alignhc.com.au kinimaphysio.com.au bestonlinetherapyservices.com purephysio.com.au
2025/04/01 1.51% 2.8% 0.06% 6.32% 6.06% 1.18% 0% 4.4% 1.98% 6.59%
2025/04/02 1.74% 4.61% 3.74% 14.18% 5.6% 2.81% 0% 0.76% 1.29% 4.09%
2025/04/03 1.39% 7.53% 3.67% 4.94% 5.06% 2.65% 0% 0.01% 3.79% 5.09%
2025/04/04 2.36% 8.04% 0% 6.94% 2.48% 1.45% 0% 2.62% 3.3% 0.63%
2025/04/05 3.96% 7.48% 3.02% 6.35% 0.83% 2.78% 0.86% 0.03% 3.09% 0.22%
2025/04/06 4.53% 7.58% 2.33% 4.14% 4.79% 1.91% 0% 0.17% 3.23% 3.28%
2025/04/07 1.87% 6.34% 1.47% 9.32% 3.8% 1.32% 0% 0% 2.85% 2.18%
2025/04/08 1.5% 7.04% 1.77% 10.86% 3.45% 2.11% 0% 2.92% 2.73% 0.23%
2025/04/09 1.86% 10.24% 0.04% 4.58% 1.57% 1.32% 1.63% 2.3% 2.72% 0.44%
2025/04/10 2.16% 8.23% 0.66% 8.89% 0.7% 2.94% 1.47% 2.78% 3.45% 1.7%
2025/04/11 5.4% 7.52% 1.37% 6.35% 0.12% 1.88% 1.72% 0% 3.58% 1.08%
2025/04/12 4.43% 7.77% 1.18% 7.23% 1.05% 2.39% 0.12% 0.11% 2.95% 2.55%
2025/04/13 4.32% 6.73% 1.59% 6.61% 1.71% 3.32% 0.18% 3.13% 3.14% 0.22%
2025/04/14 2.48% 9.49% 2.08% 5.16% 1.13% 2.09% 0% 0.19% 3.73% 2.61%
2025/04/15 7.65% 7.39% 2.29% 7.19% 2.04% 2.55% 3.17% 0.08% 2.08% 2.79%
2025/04/16 3.05% 6.25% 2.5% 10.3% 2.55% 2.14% 2.69% 2.11% 2.59% 1.27%
2025/04/17 1.21% 4.6% 0.92% 14.98% 2.42% 0.71% 3.49% 2.21% 1.71% 1.49%
2025/04/18 0% 4.94% 0% 2.21% 5.67% 5.89% 0% 0% 1.37% 4.08%
2025/04/19 2.99% 3.93% 0.49% 3.99% 4.36% 1.38% 0.06% 3.24% 0.83% 1.58%
2025/04/20 4.04% 5.68% 0.81% 3.65% 2.97% 1.31% 5.32% 4.24% 1.77% 7.47%
2025/04/21 9.45% 6.68% 0.04% 5.31% 0.27% 3.24% 6.46% 2.06% 1.99% 0.08%
2025/04/22 5.1% 6.18% 1.9% 3.3% 4.28% 1.87% 6.77% 2.39% 1.08% 7.2%
2025/04/23 3.45% 5.87% 3.38% 6.29% 2.87% 2.53% 8.44% 3.89% 1.41% 3.16%
2025/04/24 6.19% 5.09% 2.18% 7.55% 2.31% 2.49% 3.51% 3.58% 0.67% 0.26%
2025/04/25 7.1% 4.51% 1.59% 2.88% 1.69% 0.83% 2.73% 0.76% 0.33% 2.22%
2025/04/26 2.39% 6.36% 1.03% 5.25% 6.29% 3.26% 0.53% 1.06% 1.18% 1.59%
2025/04/27 2.9% 6.75% 2.8% 7.01% 5.74% 2.72% 1.66% 0.57% 1.34% 10.73%
2025/04/28 2.78% 6.81% 4.35% 7.91% 3.37% 2.87% 3.84% 2.98% 0.78% 2.09%
2025/04/29 2.95% 6.14% 1.21% 7.13% 1.08% 2.55% 6.34% 1.83% 0.94% 1.24%
2025/04/30 6.65% 6.37% 3.87% 3.45% 2.1% 1.66% 1.64% 0.89% 0.69% 0.13%

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In April 2025, “healthengine.com.au” led with fluctuating peaks, while “betterhelp.com” maintained steady growth. “inspirehealthcare.com.au” showed sporadic spikes, and “choose.physio” had a late surge. The month concluded with diverse trends.

Market Exposure

Competitor Count for AUS Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 581
2025/04/02 585
2025/04/03 577
2025/04/04 595
2025/04/05 560
2025/04/06 578
2025/04/07 595
2025/04/08 585
2025/04/09 530
2025/04/10 482
2025/04/11 518
2025/04/12 444
2025/04/13 476
2025/04/14 493
2025/04/15 465
2025/04/16 498
2025/04/17 416
2025/04/18 351
2025/04/19 543
2025/04/20 500
2025/04/21 473
2025/04/22 510
2025/04/23 501
2025/04/24 502
2025/04/25 489
2025/04/26 409
2025/04/27 429
2025/04/28 444
2025/04/29 432
2025/04/30 440

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April began with 581 advertisers, peaking at 595 on the 4th and 7th. A decline followed, reaching a low of 351 on the 18th. The month concluded with 440 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
alignhc.com.au 2.23%
purephysio.com.au 1.2%
osteoworks.com.au 1.09%
inspirehealthcare.com.au 0.8%
kinimaphysio.com.au 0.78%
bestonlinetherapyservices.com -0.68%
infrahealau.com -0.86%
healthengine.com.au -1.09%
sydneychiropractorcbd.com.au -1.25%
chemistwarehouse.com.au -1.5%

Copyright © Adthena. All rights reserved.

Alignhc.com.au surged with a 2.23% click share increase, while chemistwarehouse.com.au faced a 1.5% decline.

Campaign Efficiency

AUS Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date inspirehealthcare.com.au betterhelp.com chemistwarehouse.com.au healthengine.com.au backinmotion.com.au infraredi.com.au alignhc.com.au rapidmedicalsupplies.com.au infrahealau.com purephysio.com.au
2025/04/01 1.22% 1.66% 3.66% 4.92% 4.58% 1.81% 0% 1.06% 1.81% 4.77%
2025/04/02 1.51% 3.54% 4.64% 9.43% 5.08% 3.14% 0% 1.22% 2.48% 3.19%
2025/04/03 1.25% 4.07% 4.75% 2.62% 4.22% 2.43% 0% 1.82% 2.94% 4.06%
2025/04/04 2.11% 4.79% 5.5% 5.63% 2.23% 2.05% 0% 1.92% 1.68% 0.55%
2025/04/05 3.21% 4.46% 8.01% 3.69% 0.73% 3.81% 0.71% 0.95% 2.33% 0.18%
2025/04/06 3.74% 3.76% 6.6% 2.45% 3.97% 2% 0% 0.61% 2.36% 2.47%
2025/04/07 1.46% 3.78% 3.25% 6.74% 3.96% 2.54% 0% 3.55% 1.75% 1.59%
2025/04/08 1.71% 4.23% 4.05% 7.38% 3.47% 1.22% 0% 2.13% 1.06% 0.19%
2025/04/09 1.63% 6.09% 4.58% 3.05% 1.5% 1.52% 1.31% 2.56% 1.9% 0.32%
2025/04/10 2.25% 5.41% 1.83% 5.66% 0.67% 1.75% 1.29% 2.03% 2.91% 1.37%
2025/04/11 4.85% 3.9% 3.68% 4.08% 0.09% 3.5% 1.46% 3.94% 3.28% 0.73%
2025/04/12 4.71% 4.5% 4.87% 4.66% 1.04% 2.23% 0.11% 0.43% 1.98% 1.84%
2025/04/13 4.13% 3.98% 4.88% 4.38% 1.45% 2.34% 0.17% 0.89% 2.34% 0.16%
2025/04/14 2.04% 5.31% 3.65% 3.26% 1.02% 2.45% 0% 1.81% 1.63% 1.68%
2025/04/15 7.14% 4.21% 2.72% 4.8% 1.71% 2.42% 2.69% 1.72% 1.77% 2.31%
2025/04/16 2.81% 3.55% 3.49% 6.95% 2.22% 2.22% 2.26% 2.22% 1.77% 1.17%
2025/04/17 0.79% 2.64% 3.7% 8.77% 1.56% 2.1% 2.29% 0.5% 1.34% 1.4%
2025/04/18 0% 1.71% 6.48% 1.14% 3.25% 2.6% 0% 2.82% 1.3% 2.17%
2025/04/19 2.65% 2.89% 3.23% 2.88% 3.51% 1.88% 0.05% 0.21% 1.5% 1.31%
2025/04/20 3.56% 3.84% 3.32% 2.54% 2.72% 1.74% 4.16% 0.05% 1.58% 6.3%
2025/04/21 8.02% 4.02% 2.64% 3.46% 0.2% 2.55% 4.87% 1.32% 1.91% 0.07%
2025/04/22 4.97% 4.33% 3.24% 2.19% 3.82% 1.72% 5.92% 1.56% 1.19% 5.76%
2025/04/23 3.52% 4.71% 1.95% 4.69% 2.72% 1.29% 7.77% 1.14% 1% 2.94%
2025/04/24 5.94% 3.93% 2.74% 5.37% 2.09% 1.72% 3.07% 1.44% 0.53% 0.24%
2025/04/25 6.04% 3.08% 3% 1.78% 1.25% 1.38% 2.22% 2.38% 0.58% 1.95%
2025/04/26 1.97% 4.5% 4.92% 3.41% 4.76% 1.49% 0.43% 0.16% 0.93% 1.52%
2025/04/27 2.33% 5.04% 4.5% 4.55% 4.42% 2.79% 1.31% 0.22% 1.05% 8.06%
2025/04/28 2.21% 4.85% 2.55% 5.81% 2.82% 1.89% 2.99% 2.87% 1.17% 1.84%
2025/04/29 3.15% 4.52% 2.68% 5.32% 1.16% 1.39% 5.82% 2.36% 0.7% 0.99%
2025/04/30 6.19% 4.66% 3.16% 2.31% 1.72% 1.55% 1.3% 1.06% 0.9% 0.13%

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April’s PPC landscape saw dynamic shifts. Inspirehealthcare.com.au peaked mid-month, while betterhelp.com maintained steady growth. Chemistwarehouse.com.au surged early, then stabilized. Healthengine.com.au fluctuated, ending strong. Alignhc.com.au spiked late, concluding a volatile month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Physiotherapy - Hurstville https://www.benevolent.org.au › physiotherapy

    Physiotherapists may work on gross motor skills such as sitting, standing, and walking.

  2. 2
    Speak To a Therapist Now https://www.bestonlinetherapyservices.com › online › therapy

    Access A Therapist 24/7 — The Search for the Best Online Therapists & Counselors Ends Today. Compare Top Vendors Now

  3. 3
    Therapy Without Referrals https://www.betterhelp.com

    Australia-Based Therapists — Customized Online Therapy. About 95% Of Users Get Matched To A Therapist Within 48 Hours.

  4. 4
    Same-day Appointments - Physio Near Me https://www.healthengine.com.au › physio › appointments

    Get the next available Physio appointment. Book appointments online quick and easy.

  5. 5
    Physiotherapy Morningside https://www.peaksportsandspinecentre.com.au

    Physiotherapy Cannon Hill — Our Physiotherapists Have a Wide Range of Skills and Work Together to Solve Your Problems

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In the competitive landscape of healthcare PPC ads, “benevolent.org.au” emphasizes local physiotherapy services, while “bestonlinetherapyservices.com” and “betterhelp.com” highlight the convenience of online therapy. “healthengine.com.au” offers immediate physio appointments, and “peaksportsandspinecentre.com.au” showcases collaborative physiotherapy expertise.

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