AUS Healthcare & Medical Rehabilitation - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Rehabilitation AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	31.8838555488
	68.1161444512

31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	31
	69

31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	1%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	41%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
betterhelp.com	8.26
healthengine.com.au	3.09
purephysio.com.au	2.98
chemistwarehouse.com.au	2.87
rapidmedicalsupplies.com.au	2.56
alignhc.com.au	2.5
inspirehealthcare.com.au	2.3
infraredi.com.au	1.93
qvphysiotherapy.com	1.88
thealignmentstudio.com.au	1.58
others	70.05

betterhelp.com - 8.26%
healthengine.com.au - 3.09%
purephysio.com.au - 2.98%
chemistwarehouse.com.au - 2.87%
rapidmedicalsupplies.com.au - 2.56%
alignhc.com.au - 2.5%
inspirehealthcare.com.au - 2.3%
infraredi.com.au - 1.93%
qvphysiotherapy.com - 1.88%
thealignmentstudio.com.au - 1.58%
others - 70.05%

In the healthcare PPC landscape, BetterHelp leads with 8.26% click share, while ‘others’ dominate at 70.05%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	betterhelp.com	chemistwarehouse.com.au	qvphysiotherapy.com	rapidmedicalsupplies.com.au	healthengine.com.au	inspirehealthcare.com.au	purephysio.com.au	alignhc.com.au	infraredi.com.au	mable.com.au
2025/10/01	10.77%	2.25%	5.54%	2.76%	0.96%	0.13%	6.54%	4.51%	0.52%	1.51%
2025/10/02	9.27%	2.78%	3.59%	1.35%	3.87%	0.1%	1.71%	2.11%	3.18%	2.14%
2025/10/03	9.51%	1.03%	1.78%	1.54%	5.02%	0.37%	2.59%	7.97%	1.66%	1.51%
2025/10/04	8.84%	1.45%	2.62%	2.2%	4.32%	1.73%	4.7%	10.3%	2.46%	2.23%
2025/10/05	10.31%	2.67%	0.15%	1.9%	1.21%	6.17%	4.09%	8.38%	1.5%	1.8%
2025/10/06	8.43%	2.64%	1.14%	1.87%	2.29%	2.45%	1.49%	7.57%	2.11%	2.83%
2025/10/07	9.47%	1.69%	0.03%	2.07%	8.92%	1.58%	0.72%	8.31%	2.23%	1.09%
2025/10/08	8.97%	3.26%	0.26%	2.83%	2.26%	2.31%	0.52%	0.01%	4.46%	2.84%
2025/10/09	11.47%	2.65%	3.13%	3.92%	3.05%	0.99%	3.53%	2.12%	1.78%	1.91%
2025/10/10	7.54%	3.89%	1.92%	3.69%	5.7%	0.03%	2.44%	0.35%	2.06%	1.52%
2025/10/11	9.25%	4.31%	0.15%	2.37%	5.52%	1.32%	4.2%	3.54%	2.42%	2.7%
2025/10/12	9.44%	2.41%	2.22%	1.08%	2.54%	8.58%	9.52%	1.39%	2.21%	1.54%
2025/10/13	8.9%	3.28%	0.1%	3.58%	3.87%	3.25%	0.27%	3.36%	3.78%	1.02%
2025/10/14	9.34%	3.27%	2.89%	3.46%	1.42%	0.99%	4.39%	0.52%	3.55%	1.78%
2025/10/15	10.7%	2.48%	1.61%	1.05%	1.88%	2.82%	4.58%	0.56%	3.52%	3.1%
2025/10/16	7.28%	2.66%	1.93%	2.43%	1.73%	1.92%	6.47%	0%	3.05%	1.73%
2025/10/17	7.34%	2.39%	2.88%	2.86%	1.53%	6.27%	3.1%	0%	1.18%	3.21%
2025/10/18	9.65%	2.98%	0.26%	2.28%	3.49%	1.94%	3.93%	0%	1.33%	3.3%
2025/10/19	8.48%	1.96%	0%	3.24%	0.38%	3.32%	2.74%	0%	2.39%	2.46%
2025/10/20	7.66%	2.58%	2.51%	1.6%	2.76%	1.51%	1.44%	0%	1.94%	2.67%
2025/10/21	8.54%	1.64%	1.51%	0.84%	3.07%	0.29%	0.56%	4.52%	3.01%	1.49%
2025/10/22	6.82%	1.81%	3.16%	1%	1.89%	1.71%	1.37%	1.45%	1.3%	1.67%
2025/10/23	7.73%	3.63%	2.31%	1.57%	0.22%	2.29%	2.37%	0%	2.09%	1.45%
2025/10/24	7.46%	2.13%	0.23%	1.3%	3.35%	0.85%	0.57%	0.55%	2.23%	1.59%
2025/10/25	8.33%	2.4%	1.27%	1.32%	1.82%	0.77%	0.41%	1.23%	3.23%	1.88%
2025/10/26	9.09%	1.64%	1.12%	1.43%	0.25%	3%	6.52%	0.57%	0.68%	2.58%
2025/10/27	8.16%	1.8%	1.88%	1.52%	0.49%	3.34%	1.05%	0.12%	1.97%	1.86%
2025/10/28	10.25%	2.82%	1.08%	2.41%	0.95%	4.14%	0.74%	0%	1.41%	1.75%
2025/10/29	9.79%	1.49%	1.05%	2.05%	3.09%	1.42%	0.74%	0.11%	0.68%	1.29%
2025/10/30	7.82%	2.2%	4.02%	1.85%	3.17%	2.34%	3.98%	0.3%	1.47%	1.04%
2025/10/31	8.18%	2.89%	2.3%	1.78%	1.71%	1.66%	1.36%	1.01%	1.01%	0.4%

betterhelp.com
chemistwarehouse.com.au
qvphysiotherapy.com
rapidmedicalsupplies.com.au
healthengine.com.au
inspirehealthcare.com.au
purephysio.com.au
alignhc.com.au
infraredi.com.au
mable.com.au

In October 2025, BetterHelp’s PPC spend fluctuated, peaking at 11.47% on the 9th. Chemist Warehouse saw a steady rise, reaching 4.31% on the 11th. QV Physiotherapy’s spend was erratic, with a notable drop mid-month. Rapid Medical Supplies maintained a consistent presence, while HealthEngine experienced significant spikes. Inspire Healthcare’s spend peaked on the 12th. Pure Physio and AlignHC showed varied trends, with AlignHC dropping to zero mid-month. Infraredi and Mable had moderate fluctuations. The month concluded with diverse spending patterns across advertisers.

Market Exposure

Competitor Count for AUS Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	525
2025/10/02	504
2025/10/03	551
2025/10/04	545
2025/10/05	551
2025/10/06	573
2025/10/07	547
2025/10/08	547
2025/10/09	531
2025/10/10	555
2025/10/11	559
2025/10/12	528
2025/10/13	532
2025/10/14	528
2025/10/15	517
2025/10/16	525
2025/10/17	532
2025/10/18	513
2025/10/19	522
2025/10/20	545
2025/10/21	554
2025/10/22	529
2025/10/23	524
2025/10/24	545
2025/10/25	530
2025/10/26	521
2025/10/27	547
2025/10/28	518
2025/10/29	530
2025/10/30	532
2025/10/31	523

October saw fluctuating advertiser numbers, peaking at 573 on the 6th. The month concluded with 523 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
elastoplast.com.au	1%
painreliefaustralia.com.au	0.86%
lifespanfitness.com.au	0.71%
evokerpps.com.au	0.65%
bupa.com.au	0.63%
inspirehealthcare.com.au	-0.67%
rapidmedicalsupplies.com.au	-0.83%
healthengine.com.au	-1.5%
purephysio.com.au	-1.64%
alignhc.com.au	-2.93%

Elastoplast.com.au leads with a 1.00% click share rise, while alignhc.com.au drops by 2.93%. Painreliefaustralia.com.au gains 0.86%, contrasting purephysio.com.au’s 1.64% decline.

Campaign Efficiency

AUS Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	betterhelp.com	chemistwarehouse.com.au	inspirehealthcare.com.au	qvphysiotherapy.com	healthengine.com.au	rapidmedicalsupplies.com.au	alignhc.com.au	thealignmentstudio.com.au	purephysio.com.au	infraredi.com.au
2025/10/01	8.49%	2.19%	0.1%	5.91%	1.03%	3.3%	4.26%	0.77%	6.89%	0.5%
2025/10/02	6.63%	2.78%	0.11%	3.55%	4.09%	1.45%	1.83%	0.07%	1.56%	2.86%
2025/10/03	7%	0.89%	0.37%	1.7%	5.5%	1.52%	6.29%	0.57%	2.56%	1.47%
2025/10/04	6.66%	1.52%	2.19%	2.7%	4.29%	2.21%	11.11%	2.53%	4.19%	2.02%
2025/10/05	7.6%	2.51%	6.13%	0.16%	1.44%	1.77%	6.77%	0.58%	3.72%	1.06%
2025/10/06	6.65%	2.75%	2.38%	1.12%	2.5%	1.98%	7.11%	2.69%	1.42%	1.69%
2025/10/07	7.82%	1.55%	1.78%	0.02%	9.59%	1.94%	8.07%	0%	0.92%	1.72%
2025/10/08	7.83%	3.36%	2.07%	0.24%	2.66%	3.17%	0%	0.08%	0.54%	3.46%
2025/10/09	10.13%	2.63%	1.25%	2.95%	3.55%	4.15%	1.73%	0.02%	3.39%	1.12%
2025/10/10	6.55%	3.76%	0.02%	1.54%	6.57%	3.62%	0.34%	1.22%	2.27%	1.27%
2025/10/11	8.45%	4.73%	1.49%	0.15%	5.6%	2.54%	3.77%	2.91%	4.36%	1.6%
2025/10/12	9.08%	2.43%	8.41%	1.77%	2.78%	1.15%	1.54%	3.54%	9.25%	1.32%
2025/10/13	8.52%	3.37%	3.48%	0.11%	4.22%	4.27%	3.59%	0%	0.28%	2.4%
2025/10/14	8.9%	3.58%	0.91%	2.82%	1.61%	4%	0.74%	3.11%	3.34%	2.41%
2025/10/15	9.98%	2.69%	2.65%	1.21%	2.11%	0.91%	0.79%	0%	4.14%	2.61%
2025/10/16	6.37%	2.88%	1.88%	2.15%	1.93%	2.82%	0%	1.02%	6.47%	2.36%
2025/10/17	6.83%	2.43%	6.11%	2.64%	1.74%	3.53%	0%	3.36%	3.27%	0.92%
2025/10/18	8.97%	3.22%	2.09%	0.2%	3.13%	2.88%	0%	1.91%	4.36%	0.86%
2025/10/19	8.16%	1.85%	3.97%	0%	0.43%	4.04%	0%	1.38%	2.7%	2.02%
2025/10/20	7.97%	3.06%	1.83%	2.78%	3.28%	1.84%	0%	2.26%	1.77%	1.74%
2025/10/21	8.87%	1.5%	0.27%	1.56%	3.45%	0.83%	4.31%	0.65%	0.55%	2.48%
2025/10/22	7.66%	1.93%	1.47%	3.39%	2.38%	1.18%	1.64%	3.1%	1.09%	1.07%
2025/10/23	8.04%	3.71%	2.04%	2.13%	0.25%	1.93%	0%	3.71%	2.3%	2.1%
2025/10/24	8.21%	2.12%	0.72%	0.23%	3.68%	1.76%	0.64%	0.16%	0.66%	1.89%
2025/10/25	9.01%	2.7%	0.78%	1.52%	1.78%	1.62%	1.51%	0.76%	0.43%	3.05%
2025/10/26	9.59%	1.61%	3.81%	1.03%	0.34%	1.52%	0.69%	4.2%	6.57%	0.63%
2025/10/27	7.91%	1.78%	3.43%	2.12%	0.57%	1.67%	0.08%	0.78%	1.27%	1.76%
2025/10/28	9.68%	3.1%	4.7%	1.33%	1.1%	2.88%	0.05%	0.9%	0.73%	1.23%
2025/10/29	8.81%	1.37%	1.74%	1.36%	3.63%	2.21%	0.08%	0.72%	1%	0.68%
2025/10/30	6.73%	1.92%	2.35%	4.08%	3.68%	1.94%	0.29%	2.9%	4.15%	1.31%
2025/10/31	6.98%	2.56%	2.11%	2.03%	1.8%	1.76%	1.33%	1.24%	1.18%	0.85%

betterhelp.com
chemistwarehouse.com.au
inspirehealthcare.com.au
qvphysiotherapy.com
healthengine.com.au
rapidmedicalsupplies.com.au
alignhc.com.au
thealignmentstudio.com.au
purephysio.com.au
infraredi.com.au

In October 2025, BetterHelp.com led with fluctuating impressions, peaking at 10.13%. ChemistWarehouse.com.au showed varied performance, while InspireHealthcare.com.au spiked mid-month. AlignHC.com.au’s presence waned, ending with minimal impact.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation - Last month

1
Therapy Without Referrals - Australia-Based Therapists https://www.betterhelp.com
Customized Online Therapy. About 95% Of Users Get Matched To A Therapist Within 48 Hours.
2
Lower Back Pain: Simple Tips - How To Relieve Lower Back Pain https://www.elastoplast.com.au
Discover How To Strengthen Your Back Muscles & Prevent The Discomfort Of Lower Back Pain. Learn The Causes And Treatments For Lower Back Pain...
3
Physiotherapists Near Me https://www.healthengine.com.au › physio › appointments
Same-day Appointments — Get the next available Physio appointment. Book appointments online quick and easy.
4
NDIS Occupational Therapists - Occupational Therapist Near Me https://www.mable.com.au
Choose Support Workers Based On Personality, Hobbies, Skills And More On Mable. Join Now.
5
Melbourne CBD Physio | Same Day Appointments https://www.qvphysiotherapy.com
Transform Your Physical Health with our Skilled Physio in Melbourne. Get Started Today! Personalised Care for Your...

In the realm of healthcare PPC, BetterHelp shines with its promise of swift, personalized therapy access. Elastoplast educates on back pain relief, while HealthEngine and QV Physiotherapy emphasize convenience with same-day physio appointments. Mable offers personalized support worker selection, enhancing user experience.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Rehabilitation November 2025 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Rehabilitation November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Rehabilitation November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Rehabilitation November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Rehabilitation November 2025 Report?

The AUS Healthcare & Medical Rehabilitation November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Rehabilitation November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Rehabilitation November 2025 Report for?

The AUS Healthcare & Medical Rehabilitation November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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AUS Healthcare & Medical Rehabilitation - PPC Market Share Analysis November 2025