AUS Healthcare & Medical Rehabilitation - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Rehabilitation AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	32.950611366
	67.049388634

32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	31
	69

31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	1%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	41%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
alignhc.com.au	5.67
purephysio.com.au	4.99
betterhelp.com	4.63
healthengine.com.au	3.67
chemistwarehouse.com.au	3.66
rapidmedicalsupplies.com.au	2.69
bendandmend.com.au	2.33
peaksportsandspinecentre.com.au	1.97
inspirehealthcare.com.au	1.93
elastoplast.com.au	1.87
others	66.59

alignhc.com.au - 5.67%
purephysio.com.au - 4.99%
betterhelp.com - 4.63%
healthengine.com.au - 3.67%
chemistwarehouse.com.au - 3.66%
rapidmedicalsupplies.com.au - 2.69%
bendandmend.com.au - 2.33%
peaksportsandspinecentre.com.au - 1.97%
inspirehealthcare.com.au - 1.93%
elastoplast.com.au - 1.87%
others - 66.59%

In the healthcare PPC landscape, ‘others’ dominate with 66.59% click share, while alignhc.com.au leads specific advertisers at 5.67%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	purephysio.com.au	alignhc.com.au	betterhelp.com	healthengine.com.au	bupa.com.au	bendandmend.com.au	peaksportsandspinecentre.com.au	thehealthcollab.com.au	evokerpps.com.au	inspirehealthcare.com.au
2025/12/01	4.18%	5.2%	2.29%	1.24%	1.25%	1.26%	0.18%	1.32%	0.73%	8.97%
2025/12/02	2.36%	0.36%	5.89%	4.78%	1.17%	2.06%	2.64%	0.08%	0%	2.72%
2025/12/03	4.2%	2.69%	7.78%	6.23%	0.8%	0.5%	0.09%	0.07%	0.6%	5.23%
2025/12/04	5.89%	9.03%	7.31%	6.39%	1.98%	1.24%	4.3%	4.54%	1.71%	4.59%
2025/12/05	1.85%	6.11%	9.1%	2.4%	1.22%	1.13%	1.81%	0%	2.31%	4.58%
2025/12/06	8.09%	1.54%	8.13%	3.14%	2.47%	0.07%	3.36%	0%	1.95%	4.03%
2025/12/07	6.28%	4.11%	7.81%	4.89%	1.65%	0.08%	5.03%	0.16%	1.81%	2.06%
2025/12/08	3.75%	5.3%	9.58%	5.83%	1.61%	0.01%	2.72%	0%	2.45%	4.14%
2025/12/09	0.18%	13.91%	8.64%	0.63%	1.98%	1.82%	2.13%	2.93%	6.36%	3.99%
2025/12/10	5.76%	12.1%	7.8%	1.14%	0.76%	1.31%	5.08%	0.69%	3.46%	0.11%
2025/12/11	10.26%	3.65%	6.38%	3.14%	2.15%	1.62%	0.23%	3.42%	0.63%	1.4%
2025/12/12	7.66%	4.9%	6.59%	0.19%	1.43%	4.69%	0.12%	0.17%	2.68%	0.92%
2025/12/13	5.47%	8.03%	7.64%	1%	1.91%	0.12%	6.17%	3.64%	0.08%	0.7%
2025/12/14	4.89%	3.2%	8.18%	3.74%	2.63%	1.57%	4.65%	3.7%	1.76%	4.15%
2025/12/15	4.11%	8.82%	7.1%	3.72%	0.86%	2.21%	1.34%	0.13%	0.98%	5.86%
2025/12/16	4.7%	9.6%	7.34%	4.78%	2.04%	2.49%	3.14%	5.32%	1.1%	1.93%
2025/12/17	2.45%	6.13%	7.01%	4.66%	1.68%	5.59%	1.55%	3.69%	2.85%	0.4%
2025/12/18	3.78%	11.11%	5.77%	1.47%	3.19%	11.97%	3.72%	2.86%	0.08%	3.73%
2025/12/19	8.15%	4.34%	5.51%	6.22%	1.92%	6.94%	0.86%	0.42%	1.84%	2.5%
2025/12/20	2.83%	9.42%	5.71%	1.87%	1.49%	0.05%	9.28%	11.5%	1.43%	2.59%
2025/12/21	7.39%	1.62%	6.8%	1.55%	2.15%	3.49%	0.68%	0%	4.48%	1.8%
2025/12/22	1.88%	6.34%	6.71%	2.65%	2.01%	6.58%	0.71%	0%	4.89%	1.57%
2025/12/23	2.63%	4.28%	6.54%	3.77%	2.55%	5.78%	0.26%	0.16%	4.17%	3.77%
2025/12/24	5.69%	3.11%	6.14%	2.61%	3.11%	4.25%	0.96%	0.49%	2.14%	4.34%
2025/12/25	2.34%	5.45%	6.46%	5.74%	3.69%	4.41%	1.16%	0.11%	1.65%	0%
2025/12/26	2.97%	6.4%	6.51%	7.82%	3.23%	1.69%	3.9%	1.07%	1.51%	0%
2025/12/27	3.85%	6.39%	8.03%	2.79%	3.01%	0.01%	1.15%	4.13%	0.51%	0%
2025/12/28	1.92%	7.8%	8.4%	1.95%	3.96%	4.19%	1.38%	0.02%	1.79%	0%
2025/12/29	5.35%	3.01%	7.66%	6.08%	3.54%	5.74%	0.07%	0.17%	0.01%	0%
2025/12/30	0.94%	5.59%	7.63%	1.66%	4.04%	0.37%	1.3%	1.17%	0.73%	0%
2025/12/31	10.19%	6.25%	5.37%	4.57%	3.28%	2.58%	0.52%	0.05%	0.01%	0%

purephysio.com.au
alignhc.com.au
betterhelp.com
healthengine.com.au
bupa.com.au
bendandmend.com.au
peaksportsandspinecentre.com.au
thehealthcollab.com.au
evokerpps.com.au
inspirehealthcare.com.au

In December 2025, “purephysio.com.au” saw fluctuating ad spend, peaking at 10.26 on the 11th. “alignhc.com.au” had a notable spike on the 9th with 13.91. “betterhelp.com” maintained consistent high values, while “healthengine.com.au” experienced a dip mid-month. “bupa.com.au” showed steady growth, and “bendandmend.com.au” had a significant rise on the 18th. “peaksportsandspinecentre.com.au” peaked on the 20th, and “thehealthcollab.com.au” surged on the 20th. “evokerpps.com.au” remained low, and “inspirehealthcare.com.au” started strong but ended with zero.

Market Exposure

Competitor Count for AUS Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	540
2025/12/02	513
2025/12/03	545
2025/12/04	520
2025/12/05	535
2025/12/06	553
2025/12/07	556
2025/12/08	575
2025/12/09	559
2025/12/10	580
2025/12/11	553
2025/12/12	571
2025/12/13	571
2025/12/14	529
2025/12/15	572
2025/12/16	538
2025/12/17	566
2025/12/18	509
2025/12/19	563
2025/12/20	537
2025/12/21	565
2025/12/22	590
2025/12/23	586
2025/12/24	594
2025/12/25	574
2025/12/26	566
2025/12/27	569
2025/12/28	559
2025/12/29	567
2025/12/30	568
2025/12/31	544

December saw a dynamic shift in distinct advertisers, starting at 540 and peaking at 594 on the 24th. The month concluded with 544, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
chemistwarehouse.com.au	3.28%
rapidmedicalsupplies.com.au	1.48%
bendandmend.com.au	1.41%
pilatesflo.com	1.04%
painreliefaustralia.com.au	0.94%
peaksportsandspinecentre.com.au	-1.18%
mable.com.au	-1.19%
purephysio.com.au	-1.48%
alignhc.com.au	-1.83%
elizabethphysio.com.au	-1.9%

Chemistwarehouse.com.au surged with a 3.28 increase, while elizabethphysio.com.au dropped by 1.9. Rapidmedicalsupplies.com.au and bendandmend.com.au also saw positive gains, contrasting with declines from alignhc.com.au and purephysio.com.au.

Campaign Efficiency

AUS Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	purephysio.com.au	alignhc.com.au	betterhelp.com	healthengine.com.au	rapidmedicalsupplies.com.au	bendandmend.com.au	elastoplast.com.au	peaksportsandspinecentre.com.au	chemistwarehouse.com.au	inspirehealthcare.com.au
2025/12/01	3.75%	4.78%	1.79%	1.08%	2.26%	1.39%	0.39%	0.29%	1.03%	8.04%
2025/12/02	1.44%	0.48%	5.05%	4.47%	1.92%	1.75%	0.58%	2.21%	2.32%	2.37%
2025/12/03	2.64%	2.39%	6.03%	6.15%	2.25%	0.6%	0.75%	0.17%	2.31%	4.33%
2025/12/04	5.26%	9.16%	6.27%	4.88%	1.61%	1.12%	1.87%	4.15%	1.36%	4.38%
2025/12/05	2.02%	6.63%	7.5%	1.77%	1.82%	1.4%	3.12%	1.86%	2.23%	3.82%
2025/12/06	7.5%	2.14%	6.44%	3.06%	2.06%	0.15%	2.28%	3.17%	1.84%	3.56%
2025/12/07	5.62%	4.64%	6%	4.27%	1.94%	0.1%	2.25%	4.45%	1.64%	1.89%
2025/12/08	3.97%	4.77%	7.9%	4.09%	2.27%	0.02%	2.52%	2.22%	1.21%	3.74%
2025/12/09	0.27%	13.69%	7.38%	0.7%	1.91%	1.32%	2.41%	2.24%	1.21%	4.07%
2025/12/10	3.59%	11.14%	6.56%	1.53%	2.23%	0.95%	2.23%	4.93%	1.41%	0.08%
2025/12/11	7.63%	3.83%	5.1%	2.69%	1.44%	2.16%	1.89%	0.35%	0.84%	1.14%
2025/12/12	6.24%	5.1%	5.62%	0.24%	1.92%	5.53%	2.4%	0.22%	1%	1%
2025/12/13	3.07%	8.37%	5.85%	1.05%	1.79%	0.11%	2.65%	5.77%	1.06%	0.62%
2025/12/14	4.61%	3.52%	6.8%	3.89%	0.5%	1.45%	2.09%	4.54%	0.94%	4.16%
2025/12/15	3.49%	8.8%	6.29%	3.25%	1.27%	2.45%	1.9%	1.53%	0.88%	5.08%
2025/12/16	3.5%	9.51%	6.15%	5.41%	1.18%	3.02%	1.98%	2.57%	0.58%	1.59%
2025/12/17	2.06%	6.55%	5.88%	4.38%	1.61%	5.77%	2.36%	1.7%	1.18%	0.55%
2025/12/18	2.47%	9.05%	4.97%	1.96%	2.46%	9.67%	1.81%	2.57%	4.31%	3.52%
2025/12/19	6.03%	4.18%	4.57%	5.01%	5.15%	5.67%	1.67%	0.67%	3.28%	2.17%
2025/12/20	2.61%	8.11%	4.64%	2.15%	2.56%	0.08%	1.87%	7.35%	2.22%	2.1%
2025/12/21	4.74%	1.32%	5.2%	1.12%	4.82%	2.96%	2.23%	0.82%	3.65%	1.63%
2025/12/22	1.97%	5.7%	4.91%	1.95%	2.48%	5.75%	2.59%	0.65%	4.08%	1.24%
2025/12/23	2.31%	4.36%	5.1%	3.83%	1.46%	4.51%	2.04%	0.56%	3.92%	3.32%
2025/12/24	4.79%	3.26%	4.96%	2.33%	1.47%	3.12%	1.83%	1.27%	4.75%	3.82%
2025/12/25	1.32%	5.11%	4.91%	5.27%	2.09%	3.59%	2.17%	1.33%	3.89%	0%
2025/12/26	1.96%	5.58%	5.01%	7.17%	6.79%	1.18%	1.88%	3.3%	2.71%	0%
2025/12/27	2.67%	6.34%	6.52%	2.24%	1.46%	0.01%	2.11%	1.34%	2.85%	0%
2025/12/28	1.69%	6.38%	5.98%	1.37%	3.79%	3.14%	1.71%	1.47%	3.89%	0%
2025/12/29	4.5%	2.71%	5.76%	4.01%	1.94%	4.63%	2.65%	0.09%	3.06%	0%
2025/12/30	1.13%	4.77%	5.71%	1.86%	4.43%	0.44%	1.94%	1.35%	1.53%	0%
2025/12/31	8.28%	5.65%	4.27%	3.44%	2.64%	2.05%	1.94%	0.91%	0.47%	0%

purephysio.com.au
alignhc.com.au
betterhelp.com
healthengine.com.au
rapidmedicalsupplies.com.au
bendandmend.com.au
elastoplast.com.au
peaksportsandspinecentre.com.au
chemistwarehouse.com.au
inspirehealthcare.com.au

In December 2025, “purephysio.com.au” saw fluctuating impressions, peaking at 8.28% on the 31st. “alignhc.com.au” had a strong presence, with a high of 13.69% on the 9th. “betterhelp.com” maintained consistent visibility, while “healthengine.com.au” experienced varied performance. “rapidmedicalsupplies.com.au” and “bendandmend.com.au” showed moderate activity. “elastoplast.com.au” and “peaksportsandspinecentre.com.au” had lower shares. “chemistwarehouse.com.au” and “inspirehealthcare.com.au” ended the month with declining trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation - Last month

1
Live Pain Free With Physio | End Pain Fast With Physio https://www.4dhp.com
Make pain the smallest part of your day and get your active life back without worry. Stiff, sore, and frustrated? Hands on relief, plus a plan you can actually follow.
2
No GP Referral Required https://www.betterhelp.com
Australia-Based Therapists — Customized Online Therapy. About 95% Of Users Get Matched To A Therapist Within 48 Hours.
3
Lower Back Pain: Simple Tips - How To Relieve Lower Back Pain https://www.elastoplast.com.au
Discover How To Strengthen Your Back Muscles & Prevent The Discomfort Of Lower Back Pain. Learn The Causes And Treatments For Lower...
4
Physiotherapists Near Me - Same-day Appointments https://www.healthengine.com.au
Get the next available Physio appointment. Book appointments online quick and easy.
5
NDIS Occupational Therapists https://www.mable.com.au › ndis › therapists
Occupational Therapist Near Me — Choose Support Workers Based On Personality, Hobbies, Skills And More On Mable. Join Now.

In the realm of healthcare PPC, 4dhp.com promises a pain-free life with hands-on physio, while betterhelp.com offers swift, personalized online therapy. Elastoplast.com.au educates on back pain relief, healthengine.com.au ensures quick physio appointments, and mable.com.au personalizes therapist selection.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Rehabilitation December 2025 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Rehabilitation December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Rehabilitation December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Rehabilitation December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Rehabilitation December 2025 Report?

The AUS Healthcare & Medical Rehabilitation December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Rehabilitation December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Rehabilitation December 2025 Report for?

The AUS Healthcare & Medical Rehabilitation December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Healthcare & Medical Rehabilitation - PPC Market Share Analysis December 2025