AUS Healthcare & Medical Rehabilitation - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Rehabilitation AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	33.6792933995
	66.3207066005

33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	31
	69

31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	1%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	42%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
purephysio.com.au	7.21
rapidmedicalsupplies.com.au	4.16
betterhelp.com	3.5
chemistwarehouse.com.au	3.3
bendandmend.com.au	2.63
revitive.com	2.61
alignhc.com.au	2.5
citychiro.com.au	2.24
elizabethphysio.com.au	2.23
renpho.au	2.22
others	67.4

purephysio.com.au - 7.21%
rapidmedicalsupplies.com.au - 4.16%
betterhelp.com - 3.5%
chemistwarehouse.com.au - 3.3%
bendandmend.com.au - 2.63%
revitive.com - 2.61%
alignhc.com.au - 2.5%
citychiro.com.au - 2.24%
elizabethphysio.com.au - 2.23%
renpho.au - 2.22%
others - 67.4%

In the healthcare PPC landscape, ‘others’ dominate with 67.4% click share, while purephysio.com.au leads individual advertisers at 7.21%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	alignhc.com.au	corephysio.com.au	betterhelp.com	citychiro.com.au	mable.com.au	purephysio.com.au	peaksportsandspinecentre.com.au	bendandmend.com.au	elizabethphysio.com.au	leadershealth.com.au
2026/02/01	0.09%	0.13%	11.24%	0%	2.83%	6.58%	1.65%	0.05%	0%	1.68%
2026/02/02	0.15%	1.33%	10.63%	1.95%	1.27%	3.66%	3.03%	5.22%	1.49%	4.41%
2026/02/03	2.56%	0.91%	7.32%	0.53%	0.9%	5.3%	0.92%	1.31%	2.56%	1.5%
2026/02/04	0.07%	0.04%	8.73%	4.7%	1.19%	12.32%	0.08%	1.62%	2.09%	0.21%
2026/02/05	3.19%	0.11%	7.22%	3.5%	1.67%	9.72%	3.1%	0.12%	3.07%	0.07%
2026/02/06	0%	0.44%	6.46%	0%	2.37%	13.13%	1.13%	1.79%	6.68%	0.75%
2026/02/07	0.08%	3.69%	8.41%	2.57%	2.53%	6.31%	0.07%	0.01%	0%	0%
2026/02/08	0.71%	2.02%	8.2%	6.19%	2.23%	2.99%	2.23%	0.97%	0%	0.26%
2026/02/09	1.38%	0.14%	5.77%	0.46%	2.01%	6.51%	0.7%	1.52%	7.98%	4.76%
2026/02/10	0.87%	3.6%	6.64%	0.49%	1.24%	8.31%	0.81%	1.65%	6.77%	0.67%
2026/02/11	3.05%	0.74%	7.13%	4.01%	1.12%	3.59%	1.65%	5.52%	0.49%	1.31%
2026/02/12	0.13%	0.19%	7.31%	1.85%	1.2%	12.49%	0%	3.83%	5.52%	0%
2026/02/13	0%	0.42%	6.19%	0%	2.27%	12.6%	1.09%	1.72%	6.41%	0.72%
2026/02/14	0.07%	3.59%	8.18%	2.5%	2.46%	6.13%	0.08%	0.01%	0%	0%
2026/02/15	0.7%	1.98%	8.03%	6.06%	2.18%	2.93%	2.19%	0.95%	0%	0.26%
2026/02/16	1.42%	0.13%	5.67%	0.45%	1.97%	6.41%	0.69%	1.49%	7.86%	4.68%
2026/02/17	0.12%	0.01%	8.21%	2.31%	2.25%	5.73%	3.89%	0.1%	0.29%	2.07%
2026/02/18	4.4%	3.87%	8.97%	2.95%	1.56%	17.23%	0.02%	3.19%	0%	0%
2026/02/19	6.26%	4.88%	4.33%	0%	1.78%	5.28%	2.61%	8.66%	3.24%	1.12%
2026/02/20	9.45%	0.03%	2.63%	2.03%	1.4%	4.9%	9.12%	0.38%	1.59%	4.38%
2026/02/21	9.35%	5.08%	4.36%	3.02%	1.48%	3.55%	4.99%	0.01%	0%	0%
2026/02/22	4.68%	3.29%	3.48%	0%	1.48%	2.89%	7.07%	9.24%	0%	4.79%
2026/02/23	0.69%	1.15%	3.62%	1.3%	1.39%	4.24%	0.11%	4.05%	0.18%	5.6%
2026/02/24	3.96%	5.49%	2.41%	1.18%	1.62%	6.38%	0.92%	12.4%	0.14%	0.28%
2026/02/25	5.36%	0.3%	2.93%	0.84%	1.3%	10.86%	2.43%	8.15%	2.5%	4.94%
2026/02/26	4.74%	6.88%	2.96%	2.04%	3.93%	1.65%	2.89%	4.75%	0.22%	5.72%
2026/02/27	10.12%	0%	2.88%	1.72%	2.32%	5.43%	3.01%	4.63%	7.26%	2.88%
2026/02/28	10.85%	10.28%	3.7%	3%	2.11%	1.84%	1.56%	0.02%	0%	0%

alignhc.com.au
corephysio.com.au
betterhelp.com
citychiro.com.au
mable.com.au
purephysio.com.au
peaksportsandspinecentre.com.au
bendandmend.com.au
elizabethphysio.com.au
leadershealth.com.au

In February 2026, alignhc.com.au saw a dramatic rise in PPC spend, peaking at 10.85. Meanwhile, betterhelp.com maintained a steady presence, ending at 3.7. Purephysio.com.au experienced fluctuations, closing at 1.84.

Market Exposure

Competitor Count for AUS Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	500
2026/02/02	503
2026/02/03	540
2026/02/04	534
2026/02/05	510
2026/02/06	520
2026/02/07	525
2026/02/08	529
2026/02/09	548
2026/02/10	548
2026/02/11	529
2026/02/12	511
2026/02/13	520
2026/02/14	525
2026/02/15	529
2026/02/16	548
2026/02/17	438
2026/02/18	427
2026/02/19	471
2026/02/20	465
2026/02/21	437
2026/02/22	433
2026/02/23	489
2026/02/24	473
2026/02/25	483
2026/02/26	464
2026/02/27	442
2026/02/28	457

February began with 500 advertisers, peaking at 548 mid-month. A decline followed, ending at 457.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
alignhc.com.au	3.82%
bendandmend.com.au	2.74%
corephysio.com.au	1.78%
peaksportsandspinecentre.com.au	1.35%
mphysio.au	1.25%
infrahealau.com	-0.98%
rapidmedicalsupplies.com.au	-1.46%
purephysio.com.au	-1.51%
chemistwarehouse.com.au	-1.63%
betterhelp.com	-1.89%

Alignhc.com.au leads with a 3.82% click share increase, while betterhelp.com drops by 1.89%.

Campaign Efficiency

AUS Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	alignhc.com.au	rapidmedicalsupplies.com.au	betterhelp.com	renpho.au	peaksportsandspinecentre.com.au	mphysio.au	purephysio.com.au	chemistwarehouse.com.au	bendandmend.com.au	elizabethphysio.com.au
2026/02/01	0.1%	3.73%	8.03%	2.92%	1.06%	1.52%	6.05%	4.18%	0.04%	0%
2026/02/02	0.16%	4.78%	6.69%	2.62%	2.72%	3.14%	2.29%	2.65%	3.56%	1.14%
2026/02/03	2.88%	5.41%	5.5%	1.33%	0.87%	1.37%	3.46%	3.21%	0.69%	1.83%
2026/02/04	0.13%	1.88%	6.83%	2.19%	0.07%	2.09%	9.98%	2.97%	1.41%	2.1%
2026/02/05	2.4%	4.32%	5.87%	0.83%	2.55%	0.67%	6.89%	2.45%	0.12%	2.87%
2026/02/06	0%	5.41%	4.78%	0.69%	1.39%	0.85%	7.53%	2.89%	1.43%	6.23%
2026/02/07	0.09%	8.13%	5.55%	1.59%	0.05%	0.26%	4.41%	4.03%	0%	0%
2026/02/08	0.89%	3.71%	5.35%	3.72%	2.27%	2.66%	1.92%	2.93%	0.68%	0%
2026/02/09	1.59%	2.97%	3.96%	2.98%	0.69%	1.21%	4.31%	1.93%	1.25%	6.59%
2026/02/10	1.09%	3.54%	4.73%	2.26%	0.74%	1%	5.58%	2.21%	1.4%	5.47%
2026/02/11	2.05%	3.26%	4.88%	2.48%	1.37%	0.98%	2.99%	2.38%	4.39%	0.67%
2026/02/12	0.15%	4.98%	5.54%	2.27%	0%	0.09%	7.4%	2.65%	2.81%	3.8%
2026/02/13	0%	5.41%	4.78%	0.69%	1.39%	0.85%	7.53%	2.89%	1.43%	6.23%
2026/02/14	0.09%	8.13%	5.55%	1.59%	0.05%	0.26%	4.41%	4.03%	0%	0%
2026/02/15	0.89%	3.71%	5.35%	3.72%	2.27%	2.66%	1.92%	2.93%	0.68%	0%
2026/02/16	1.59%	2.97%	3.96%	2.98%	0.69%	1.21%	4.31%	1.93%	1.25%	6.59%
2026/02/17	0.14%	4.6%	6.08%	3.6%	3.95%	2.3%	4.56%	2.95%	0.14%	0.44%
2026/02/18	5.31%	4.1%	6.6%	2.89%	0.01%	0.18%	10.48%	1.81%	2.93%	0%
2026/02/19	5.87%	6.32%	3.35%	2.52%	2.58%	1.66%	3.89%	2.36%	7.46%	2.94%
2026/02/20	9.59%	4.02%	2.32%	2.37%	7.57%	3.46%	3.63%	2.95%	0.42%	1.27%
2026/02/21	9.67%	2.34%	3.06%	1.22%	4.89%	2.82%	3.22%	2.01%	0.01%	0%
2026/02/22	5.09%	2.22%	2.24%	0.38%	6.43%	3.87%	2.65%	0.42%	9.67%	0%
2026/02/23	1.02%	1.5%	2.6%	1.01%	0.22%	3.95%	4.06%	0.84%	3.33%	0.25%
2026/02/24	3.72%	0.99%	1.96%	0.35%	0.81%	1.19%	5.34%	1.28%	11.46%	0.28%
2026/02/25	4.83%	5.37%	2.14%	0.77%	2.51%	3.23%	8.67%	0.71%	8.43%	2.48%
2026/02/26	4.85%	5.3%	2.16%	0.77%	2.55%	3.82%	1.7%	0.87%	4.37%	0.35%
2026/02/27	11.05%	2.18%	2.48%	3.69%	2.04%	4%	4.5%	1.37%	4.79%	6.47%
2026/02/28	11.03%	3.32%	2.79%	1.75%	1.74%	1.3%	1.26%	0.88%	0.02%	0%

alignhc.com.au
rapidmedicalsupplies.com.au
betterhelp.com
renpho.au
peaksportsandspinecentre.com.au
mphysio.au
purephysio.com.au
chemistwarehouse.com.au
bendandmend.com.au
elizabethphysio.com.au

In February 2026, alignhc.com.au’s impression share fluctuated, peaking at 11.05% on the 27th. Rapidmedicalsupplies.com.au saw a steady presence, while betterhelp.com started strong but declined. Purephysio.com.au and bendandmend.com.au had notable spikes, with bendandmend.com.au reaching 11.46% on the 24th. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation - Last month

1
No GP Referral Required - Australia-Based Therapists https://www.betterhelp.com
Customized Therapy And Counselling, 100% Online. No Referrals. No Long Waitlists.
2
Lower Back Pain: Simple Tips - How To Relieve Lower Back Pain https://www.elastoplast.com.au
Get Tips To Relieve Lower Back Pain And Avoid It From Returning With Simple Steps.
3
Physiotherapists Near Me https://www.healthengine.com.au
Bulk Bill and Private Physios — View Physio near me appointments and book online with Healthengine now. Find Physios Near You.
4
Physio That Comes To You - My Home Physio https://myhomephysio.lpage.com.au › at_home › physio
Expert physios bring fast, personalised care right to your doorstep.
5
NDIS Occupational Therapists https://www.mable.com.au
Occupational Therapist Near Me — Choose Support Workers Based On Personality, Hobbies, Skills And More On Mable. Join Now.

In the realm of healthcare PPC, BetterHelp shines with its promise of no GP referrals and instant online therapy. Elastoplast offers practical solutions for back pain relief, while Healthengine and My Home Physio emphasize convenience with nearby and at-home physiotherapy. Mable stands out by personalizing occupational therapy through NDIS support.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Rehabilitation February 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Rehabilitation February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Rehabilitation February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Rehabilitation February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Rehabilitation February 2026 Report?

The AUS Healthcare & Medical Rehabilitation February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Rehabilitation February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Rehabilitation February 2026 Report for?

The AUS Healthcare & Medical Rehabilitation February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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AUS Healthcare & Medical Rehabilitation - PPC Market Share Analysis February 2026