AUS Healthcare & Medical Rehabilitation - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Rehabilitation AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	32.7692643988
	67.2307356012

32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	31
	69

31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	1%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	43%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
purephysio.com.au	5.87
betterhelp.com	5.25
rapidmedicalsupplies.com.au	3.98
healthengine.com.au	3.34
revitive.com	3.17
citychiro.com.au	2.87
chemistwarehouse.com.au	2.87
alignhc.com.au	2.78
inspirehealthcare.com.au	1.96
evokerpps.com.au	1.8
others	66.11

purephysio.com.au - 5.87%
betterhelp.com - 5.25%
rapidmedicalsupplies.com.au - 3.98%
healthengine.com.au - 3.34%
revitive.com - 3.17%
citychiro.com.au - 2.87%
chemistwarehouse.com.au - 2.87%
alignhc.com.au - 2.78%
inspirehealthcare.com.au - 1.96%
evokerpps.com.au - 1.8%
others - 66.11%

In the healthcare PPC landscape, ‘others’ dominate with 66.11% click share, while purephysio.com.au leads individual advertisers at 5.87%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	betterhelp.com	corephysio.com.au	mphysio.au	alignhc.com.au	healthengine.com.au	purephysio.com.au	citychiro.com.au	inspirehealthcare.com.au	evokerpps.com.au	thealignmentstudio.com.au
2026/01/01	4.61%	1.33%	0.27%	4.1%	2.59%	4.6%	0.66%	0%	0.85%	0.83%
2026/01/02	8.17%	0.01%	1.81%	3.68%	4.9%	10.51%	0.66%	0%	0%	3.58%
2026/01/03	9.19%	2.18%	1.85%	5.65%	2.61%	4.36%	3.3%	0%	2.68%	0.04%
2026/01/04	7.93%	0.27%	5.85%	1.66%	2.16%	4.67%	2.99%	0%	0.78%	0%
2026/01/05	7.68%	4.12%	0.4%	3.18%	6.92%	1.84%	0.53%	2.04%	0.06%	2.17%
2026/01/06	8.11%	1.61%	0.16%	4.97%	2.38%	6.21%	4.95%	5.31%	0.92%	4.97%
2026/01/07	5.21%	0.25%	0.05%	6.05%	5.18%	9.38%	0.56%	0%	0.01%	2.72%
2026/01/08	9.76%	0.02%	2.9%	5.72%	0.09%	4.7%	0%	4.71%	2.21%	4.79%
2026/01/09	7.6%	1.69%	3.57%	4.38%	3.07%	0.49%	6.77%	0.26%	1.29%	1.29%
2026/01/10	9.67%	4.17%	1.35%	3.21%	2.04%	4.43%	5.35%	6.54%	0.08%	1.03%
2026/01/11	9.39%	0.24%	0%	1.96%	4.52%	9.76%	4.65%	5.3%	1.14%	3.6%
2026/01/12	11.69%	0.68%	2.53%	3.11%	1.29%	4.79%	2.53%	1.81%	2.35%	3.78%
2026/01/13	8.62%	1.36%	1.74%	7.67%	5.39%	3.87%	1.74%	0.27%	1.05%	0.13%
2026/01/14	10.85%	0.82%	0.29%	4.03%	4.04%	0.3%	4.63%	0.05%	4.51%	0%
2026/01/15	4.85%	4.05%	1.58%	1.99%	7.3%	3.28%	1.57%	5%	1.01%	1.92%
2026/01/16	7.52%	1.67%	3.53%	4.35%	3.03%	0.49%	6.7%	0.26%	1.28%	1.28%
2026/01/17	7.02%	0.39%	4.56%	1.99%	1.67%	4.28%	8.75%	5.26%	4.99%	1.93%
2026/01/18	6.77%	1.7%	1.36%	0.97%	4.24%	9.11%	4.41%	3.36%	0.88%	3.58%
2026/01/19	8.34%	3.9%	0.27%	3.73%	10.55%	2.12%	4.78%	0.81%	0.02%	0%
2026/01/20	8.63%	2.19%	1.67%	3.6%	0.85%	6.81%	1.68%	1.1%	0.91%	0.58%
2026/01/21	8.81%	2.8%	3.11%	0.64%	1.87%	6.22%	0%	1.94%	3.99%	5.51%
2026/01/22	7.1%	0.02%	1.1%	0.39%	1.84%	15.42%	1.59%	0.82%	0.02%	4.83%
2026/01/23	6.62%	0.02%	4.03%	3.45%	6.37%	4.27%	1.14%	0.93%	6.23%	1.94%
2026/01/24	10.24%	1.22%	6.67%	0.68%	1.62%	5.01%	3.02%	6.73%	6.37%	1.21%
2026/01/25	7.79%	2.59%	2.88%	0.15%	7.26%	7.17%	0.62%	3.82%	1.64%	1.17%
2026/01/26	6.99%	0.95%	1.9%	0%	1.79%	3.72%	1.36%	8.52%	7.72%	0.48%
2026/01/27	7.62%	0.51%	1.54%	3.06%	1.01%	5.25%	0.48%	3.11%	6.45%	0.15%
2026/01/28	9.57%	0.41%	1%	0.72%	2.79%	2.16%	5.12%	3.31%	5.11%	0.06%
2026/01/29	7.99%	0.98%	3.64%	3.43%	0.82%	7.43%	0.5%	0.04%	10.8%	1.21%
2026/01/30	7.75%	4.22%	1.71%	6.93%	3.16%	0.37%	2.21%	1.06%	2.96%	0.2%
2026/01/31	11.14%	6.66%	3.98%	3.46%	2.67%	2.47%	2.02%	1.77%	1.34%	0.98%

betterhelp.com
corephysio.com.au
mphysio.au
alignhc.com.au
healthengine.com.au
purephysio.com.au
citychiro.com.au
inspirehealthcare.com.au
evokerpps.com.au
thealignmentstudio.com.au

In January 2026, BetterHelp.com led PPC spend, peaking at 11.69% on the 12th. CorePhysio.com.au saw a late surge, ending at 6.66%. PurePhysio.com.au spiked to 15.42% on the 22nd. The month concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for AUS Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	556
2026/01/02	563
2026/01/03	554
2026/01/04	544
2026/01/05	568
2026/01/06	574
2026/01/07	544
2026/01/08	547
2026/01/09	515
2026/01/10	522
2026/01/11	528
2026/01/12	528
2026/01/13	544
2026/01/14	509
2026/01/15	514
2026/01/16	515
2026/01/17	514
2026/01/18	529
2026/01/19	528
2026/01/20	533
2026/01/21	532
2026/01/22	501
2026/01/23	489
2026/01/24	483
2026/01/25	510
2026/01/26	556
2026/01/27	540
2026/01/28	494
2026/01/29	493
2026/01/30	478
2026/01/31	497

Advertisers fluctuated throughout January, peaking at 574 on the 6th, then gradually declined, ending at 497.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
evokerpps.com.au	1.82%
chemistwarehouse.com.au	1.64%
purephysio.com.au	1.51%
bendandmend.com.au	0.75%
elizabethphysio.com.au	0.58%
thealignmentstudio.com.au	-0.82%
peaksportsandspinecentre.com.au	-0.84%
choose.physio	-0.85%
citychiro.com.au	-1.58%
alignhc.com.au	-1.66%

In the past month, evokerpps.com.au and chemistwarehouse.com.au saw significant click share growth, while alignhc.com.au and citychiro.com.au experienced notable declines.

Campaign Efficiency

AUS Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	betterhelp.com	chemistwarehouse.com.au	infrahealau.com	alignhc.com.au	rapidmedicalsupplies.com.au	mphysio.au	healthengine.com.au	evokerpps.com.au	purephysio.com.au	inspirehealthcare.com.au
2026/01/01	3.74%	0.2%	0.93%	3.54%	4.23%	0.35%	2.52%	0.76%	4.96%	0%
2026/01/02	6.07%	0.48%	0.92%	3.15%	4.71%	1.81%	3.14%	0%	7.38%	0%
2026/01/03	7.7%	0.61%	1.79%	5.16%	2.29%	1.99%	2.67%	1.86%	2.95%	0%
2026/01/04	6.85%	0.89%	0.92%	1.51%	3.32%	6.42%	2.15%	0.59%	4.55%	0%
2026/01/05	6.28%	0.86%	0.88%	3.12%	3.8%	0.45%	6.62%	0.05%	1.72%	1.87%
2026/01/06	6.66%	1.52%	0.26%	4.69%	3.86%	0.24%	2.63%	0.58%	5.47%	4.33%
2026/01/07	4.23%	0.44%	1.29%	5.61%	2.61%	0.07%	3.41%	0.01%	8.22%	0%
2026/01/08	7.89%	1.35%	0.86%	5.76%	1.67%	2.34%	0.09%	1.34%	4.33%	4.02%
2026/01/09	6.49%	1%	1.36%	3.53%	2.23%	3.05%	2.65%	0.99%	0.53%	0.26%
2026/01/10	7.65%	2.36%	1.47%	2.92%	5.28%	1.17%	1.9%	0.07%	4.65%	5.22%
2026/01/11	7.1%	2.35%	1.77%	1.94%	6.02%	0%	4.48%	0.83%	7.09%	5.23%
2026/01/12	9.42%	1.49%	0.67%	2.82%	4.96%	2.2%	1.01%	1.56%	4.17%	1.5%
2026/01/13	7.46%	1.83%	2.33%	7.84%	4.73%	1.31%	3.73%	0.83%	2.82%	0.24%
2026/01/14	8.26%	2.02%	2.14%	3.76%	5.26%	0.34%	3.93%	2.96%	0.44%	0.04%
2026/01/15	3.98%	1.98%	3.21%	1.99%	5.12%	1.3%	5.28%	0.69%	3.1%	3.62%
2026/01/16	6.49%	1%	1.36%	3.53%	2.23%	3.05%	2.65%	0.99%	0.53%	0.26%
2026/01/17	5.88%	1.89%	1.18%	2.15%	2.57%	4.16%	0.95%	3.77%	3.42%	4%
2026/01/18	6.07%	1.79%	1.64%	0.96%	1.88%	1.25%	5.2%	0.69%	6.81%	3.44%
2026/01/19	7.21%	1.65%	1.41%	3.12%	1.41%	0.4%	7.94%	0.01%	2.17%	0.73%
2026/01/20	6.56%	2.24%	2.04%	3.23%	2.6%	1.32%	0.9%	0.8%	5.03%	0.95%
2026/01/21	7.92%	1.66%	1.26%	0.93%	1.7%	2.46%	1.46%	3.46%	5.72%	1.87%
2026/01/22	6.33%	3.3%	3.2%	0.57%	4.42%	1.05%	2.19%	0.01%	11.25%	0.88%
2026/01/23	5.26%	1.51%	2.28%	2.44%	5.19%	3.37%	4.61%	4.69%	4.09%	1.08%
2026/01/24	9.16%	2.18%	0.53%	0.98%	2.8%	5.67%	1.08%	4.64%	3.81%	5.34%
2026/01/25	6.72%	1.32%	1.55%	0.23%	3.28%	2.48%	5.18%	1.44%	5.78%	4.13%
2026/01/26	5.51%	2.25%	2.34%	0%	3.47%	1.55%	1.89%	5.86%	3.32%	6.92%
2026/01/27	5.83%	3.56%	0.87%	2.82%	5.38%	1.34%	0.9%	4.27%	3.39%	2.33%
2026/01/28	6.85%	4.47%	2.33%	0.83%	6.58%	0.71%	2.11%	4.18%	1.81%	2.14%
2026/01/29	6.89%	3.51%	1.95%	3.52%	3.15%	2.61%	0.62%	7.37%	5.17%	0.03%
2026/01/30	6.34%	4.18%	1.39%	5.19%	2.52%	1.47%	2%	1.68%	0.37%	0.71%
2026/01/31	8.25%	3.79%	3.59%	3.21%	3.16%	3.02%	2.86%	1.24%	1.22%	1.09%

betterhelp.com
chemistwarehouse.com.au
infrahealau.com
alignhc.com.au
rapidmedicalsupplies.com.au
mphysio.au
healthengine.com.au
evokerpps.com.au
purephysio.com.au
inspirehealthcare.com.au

In January 2026, BetterHelp.com led with fluctuating impressions, peaking mid-month. ChemistWarehouse.com.au and InfraHealAU.com saw steady growth. AlignHC.com.au and RapidMedicalSupplies.com.au experienced varied trends. PurePhysio.com.au surged late month, while InspireHealthcare.com.au remained stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation - Last month

1
No GP Referral Required - Australia-Based Therapists https://www.betterhelp.com
Customized Therapy And Counselling, 100% Online. No Referrals. No Long Waitlists.
2
Lower Back Pain: Simple Tips - How To Relieve Lower Back Pain https://www.elastoplast.com.au
Get Tips To Relieve Lower Back Pain And Avoid It From Returning With Simple Steps. Discover How To Strengthen Your Back Muscles & Prevent The...
3
Find Physios Near Me - See All Available Appointments https://www.healthengine.com.au › physio › appointments
See next available appointment times at your local Physio clinic & book online instantly.
4
Physio That Comes To You | Convenient Physio Service https://myhomephysio.lpage.com.au › at_home › physio
Expert physios bring fast, personalised care right to your doorstep. Recover quicker with tailored...
5
NDIS Occupational Therapists - Occupational Therapist Near Me https://www.mable.com.au
Choose Support Workers Based On Personality, Hobbies, Skills And More On Mable. Join Now.

In the realm of healthcare PPC, BetterHelp shines with its promise of no GP referrals and instant online therapy. Elastoplast offers practical solutions for back pain, while HealthEngine and MyHomePhysio emphasize convenience in physio appointments. Mable personalizes care with NDIS occupational therapists.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Rehabilitation January 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Rehabilitation January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Rehabilitation January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Rehabilitation January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Rehabilitation January 2026 Report?

The AUS Healthcare & Medical Rehabilitation January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Rehabilitation January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Rehabilitation January 2026 Report for?

The AUS Healthcare & Medical Rehabilitation January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Healthcare & Medical Rehabilitation - PPC Market Share Analysis January 2026