Log in Book a Demo

AUS Healthcare & Medical Rehabilitation - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
chemistwarehouse.com.au 6.88
healthengine.com.au 4.5
betterhelp.com 4.11
weightwatchers.com 3.08
inspirehealthcare.com.au 2.98
alignhc.com.au 2.44
kinimaphysio.com.au 2.16
purephysio.com.au 2.14
backinmotion.com.au 1.95
infraredi.com.au 1.93
others 67.83

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 67.83% click share. Chemist Warehouse leads individual advertisers at 6.88%, followed by HealthEngine at 4.5%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date betterhelp.com healthengine.com.au backinmotion.com.au choose.physio purephysio.com.au inspirehealthcare.com.au chemistwarehouse.com.au alignhc.com.au elizabethphysio.com.au kinimaphysio.com.au
2025/05/01 4.03% 2.73% 1.01% 0.61% 0.16% 4.68% 1.05% 2.22% 0.35% 1.28%
2025/05/02 4.25% 11.93% 6.65% 1.55% 0.63% 3.75% 1.36% 2.77% 0.63% 6.08%
2025/05/03 4.24% 2.72% 5.75% 0.92% 2.18% 3.18% 1.58% 8.12% 0% 1.92%
2025/05/04 4.05% 1.75% 2.59% 2.15% 0.14% 5.04% 1.31% 12.64% 0% 2.27%
2025/05/05 6.98% 6.33% 4.58% 0.66% 0% 3.11% 1.24% 5.93% 0% 7.78%
2025/05/06 5.53% 6.7% 5.53% 2.48% 2.25% 1.1% 0.78% 2.53% 0.19% 5.28%
2025/05/07 6.82% 4.01% 3.77% 2.03% 3.03% 1.75% 1.3% 0.96% 5.44% 4.18%
2025/05/08 5.13% 2.28% 1.53% 2.68% 3.19% 5.34% 1.25% 5.51% 1.95% 2.91%
2025/05/09 5.44% 4.29% 1.28% 2.11% 3.92% 5.04% 1.55% 5.11% 0.57% 2.4%
2025/05/10 3.47% 8.13% 0.55% 2.54% 4.15% 5.05% 1.06% 3.43% 0% 5.48%
2025/05/11 4.87% 3.62% 2.23% 3.87% 2.85% 1.48% 1.49% 2.64% 0% 0%
2025/05/12 7.41% 1.33% 0.05% 4.79% 0% 6.35% 2.11% 6.8% 0% 0.01%
2025/05/13 8.13% 3.17% 1.38% 1.85% 0.44% 4.21% 2.89% 3.83% 0.69% 2.42%
2025/05/14 5.41% 6.35% 1.14% 2.6% 4.07% 2% 1.81% 3.62% 2.28% 8.41%
2025/05/15 6.14% 3.82% 5.9% 0% 6.28% 4.07% 3.84% 2.25% 2.47% 2.48%
2025/05/16 8.01% 6.48% 3.47% 0.73% 2.68% 4.35% 3.69% 5.35% 1.82% 4.27%
2025/05/17 5.85% 3.44% 0.07% 3.34% 0.04% 8.9% 2.25% 2.68% 0% 0.67%
2025/05/18 5.97% 4.37% 1.84% 2.13% 4.2% 5.38% 2.05% 1.12% 0% 6.22%
2025/05/19 6.37% 3.37% 3.62% 2.14% 2.87% 5.39% 2.19% 1.71% 2.35% 1.24%
2025/05/20 8.34% 2.38% 3.39% 0.55% 8.52% 3.34% 2.17% 0.05% 4.75% 1%
2025/05/21 7.76% 1.57% 0.63% 1.48% 2.94% 4.04% 2.48% 1.75% 7.39% 2.27%
2025/05/22 6.03% 1.96% 1.68% 2.21% 0.07% 1.4% 2.69% 2.26% 0.11% 0.01%
2025/05/23 5.66% 2.78% 0.06% 1.99% 1.5% 6.62% 2.79% 4.63% 4.5% 1.83%
2025/05/24 5.16% 4.79% 1.75% 1.36% 3.19% 4.03% 2.25% 1.14% 0% 2.79%
2025/05/25 5.06% 3.44% 0.93% 2.2% 1.31% 10.23% 2.65% 2.11% 0% 2.2%
2025/05/26 9.98% 4.62% 3.9% 1.09% 1.32% 3.28% 1.64% 0.95% 3.23% 0.01%
2025/05/27 8.06% 9.02% 3.89% 1.16% 3.36% 0.42% 1.44% 0.47% 3.31% 7.61%
2025/05/28 9.14% 4.46% 0.89% 2.76% 0.21% 0.81% 1.95% 3.22% 2.24% 3.25%
2025/05/29 9.95% 5.92% 1.07% 1.42% 6.42% 1.05% 2.14% 0% 9.46% 0.08%
2025/05/30 15.54% 8.72% 2.08% 0.03% 5.23% 1.61% 2.74% 0% 3.19% 6.52%
2025/05/31 10.22% 5.67% 3.51% 2.86% 2.38% 2% 1.77% 0.43% 0% 0%

Copyright © Adthena. All rights reserved.

In May 2025, BetterHelp.com led with a significant surge, peaking at 15.54% on May 30. HealthEngine.com.au fluctuated, starting strong but stabilizing mid-month. BackInMotion.com.au and Choose.physio showed moderate activity, while PurePhysio.com.au and InspireHealthcare.com.au had sporadic peaks. ChemistWarehouse.com.au maintained steady growth, and AlignHC.com.au experienced a sharp decline. ElizabethPhysio.com.au and KinimaPhysio.com.au had minimal impact. The month concluded with BetterHelp.com dominating the spend share.

Market Exposure

Competitor Count for AUS Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/05/01 420
2025/05/02 427
2025/05/03 460
2025/05/04 462
2025/05/05 440
2025/05/06 478
2025/05/07 469
2025/05/08 471
2025/05/09 500
2025/05/10 448
2025/05/11 473
2025/05/12 435
2025/05/13 466
2025/05/14 494
2025/05/15 487
2025/05/16 486
2025/05/17 476
2025/05/18 489
2025/05/19 512
2025/05/20 471
2025/05/21 487
2025/05/22 500
2025/05/23 477
2025/05/24 473
2025/05/25 462
2025/05/26 488
2025/05/27 492
2025/05/28 488
2025/05/29 483
2025/05/30 416
2025/05/31 445

Copyright © Adthena. All rights reserved.

May saw a dynamic shift in distinct advertisers, peaking at 512 on May 19, before closing at 445.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
chemistwarehouse.com.au 1.32%
elizabethphysio.com.au 1.04%
betterhelp.com 1.02%
benevolent.org.au 0.65%
cityphysiotherapy.com.au 0.58%
quayhealth.com.au -0.51%
centralperformance.com.au -0.51%
evokerpps.com.au -0.78%
kinimaphysio.com.au -0.81%
alignhc.com.au -2.37%

Copyright © Adthena. All rights reserved.

Alignhc.com.au saw a significant drop of -2.37, while chemistwarehouse.com.au surged by 1.32.

Campaign Efficiency

AUS Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date betterhelp.com chemistwarehouse.com.au backinmotion.com.au healthengine.com.au choose.physio infraredi.com.au purephysio.com.au inspirehealthcare.com.au alignhc.com.au kinimaphysio.com.au
2025/05/01 2.65% 3.54% 0.91% 1.95% 0.56% 2.06% 0.16% 4.1% 2.04% 0.91%
2025/05/02 2.53% 4.29% 5.42% 8.02% 1.05% 2.6% 0.51% 3.27% 2.24% 4.77%
2025/05/03 3.06% 3.91% 4.13% 2.4% 0.74% 3.02% 1.97% 2.42% 6.41% 1.37%
2025/05/04 3.67% 3.4% 2.56% 1.65% 1.73% 2.53% 0.16% 4.83% 10.73% 2.11%
2025/05/05 5.91% 3.45% 4.04% 6.16% 0.48% 2.13% 0% 3.24% 5.12% 6.25%
2025/05/06 4.76% 2.23% 4.56% 4.8% 2.08% 1.83% 1.76% 0.95% 2.62% 3.98%
2025/05/07 5.41% 3.26% 3.53% 2.55% 1.78% 0.68% 2.75% 1.86% 1% 3.23%
2025/05/08 4.02% 3.58% 1.43% 2.04% 2.21% 1.76% 3.16% 4.93% 4.18% 1.77%
2025/05/09 3.84% 3.54% 1.13% 2.97% 1.43% 3.14% 2.63% 3.86% 3.85% 1.83%
2025/05/10 2.97% 3.11% 0.49% 4.28% 1.96% 2.32% 3.15% 4.87% 3.2% 3.94%
2025/05/11 3.76% 3.94% 1.79% 2.99% 2.89% 2.64% 2.39% 1.24% 2.24% 0.01%
2025/05/12 5.35% 5.16% 0.13% 1.55% 3.6% 2.45% 0% 5.14% 5.36% 0.01%
2025/05/13 6.04% 6.77% 1.14% 2.41% 1.42% 1.85% 0.58% 3.56% 3.26% 1.85%
2025/05/14 4.29% 4.19% 0.82% 5.06% 1.88% 1.88% 3.05% 1.54% 2.71% 7.16%
2025/05/15 4.52% 7.82% 4.63% 3.24% 0% 1.9% 3.77% 3.34% 1.58% 1.74%
2025/05/16 5.62% 7.94% 3.07% 4.93% 0.46% 2.02% 2.07% 3.78% 4.18% 3.42%
2025/05/17 4.41% 5.15% 0.17% 3.41% 2.54% 2.99% 0.06% 7.19% 2.09% 0.46%
2025/05/18 4.57% 4.52% 1.27% 3.52% 1.75% 2.88% 2.46% 4.86% 0.87% 4.38%
2025/05/19 4.96% 5.59% 3.19% 2.35% 1.91% 1.56% 2.13% 4.94% 1.32% 0.85%
2025/05/20 6.23% 5.4% 2.78% 2.16% 0.56% 2.23% 6.2% 2.88% 0.06% 1.02%
2025/05/21 5.81% 5.88% 0.57% 1.61% 0.99% 2.53% 2.31% 3.08% 1.54% 1.98%
2025/05/22 4.76% 6.34% 1.59% 1.57% 2.01% 1.63% 0.07% 1.12% 1.8% 0.01%
2025/05/23 5.96% 6.39% 0.12% 2.28% 1.5% 1.76% 1.51% 5.19% 3.37% 0.96%
2025/05/24 4.12% 5.5% 1.44% 3.89% 0.96% 2.43% 1.96% 3.4% 1.12% 2.32%
2025/05/25 4.15% 6.6% 1.03% 2.43% 1.81% 2.14% 1.07% 9.3% 1.67% 1.36%
2025/05/26 7.42% 4.62% 3.72% 3.19% 0.91% 2.67% 1.03% 3.18% 0.98% 0.01%
2025/05/27 6.41% 4.09% 4.48% 6.19% 0.87% 0.77% 2.62% 0.45% 0.42% 5.86%
2025/05/28 7.19% 5.21% 0.76% 3.5% 2.23% 2.24% 0.28% 0.89% 2.93% 2.23%
2025/05/29 7.66% 5.56% 1.24% 3.8% 1.06% 1.72% 4.77% 0.84% 0% 0.08%
2025/05/30 11.21% 6.67% 1.78% 7.27% 0.02% 1.11% 3.91% 1.67% 0% 4.91%
2025/05/31 8.2% 4.58% 3.69% 3.56% 2.56% 2.18% 2.13% 2.11% 0.6% 0%

Copyright © Adthena. All rights reserved.

In May 2025, BetterHelp.com saw a significant rise in PPC impressions, peaking at 11.21% on May 30. ChemistWarehouse.com.au maintained a steady presence, while BackInMotion.com.au fluctuated. HealthEngine.com.au and InspireHealthcare.com.au experienced notable spikes mid-month. The month concluded with BetterHelp.com leading the impressions share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Physiotherapy https://www.benevolent.org.au › physiotherapy

    Hurstville — Physiotherapists may work on gross motor skills such as sitting, standing, and walking.

  2. 2
    Australia-Based Therapists https://www.betterhelp.com

    BetterHelp Online Therapy — Customized Online Therapy. About 95% Of Users Get Matched To A Therapist Within 48 Hours.

  3. 3
    The Best Hearing Devices - Tiny & Invisible Hearing Aids https://www.connecthearing.com.au

    Assessed & fitted by Connect Hearing, the audiology experts. Your hearing is our priority.

  4. 4
    Physiotherapists Near Me https://www.healthengine.com.au

    Same-day Appointments — Get the next available Physio appointment. Book appointments online quick and easy. Healthengine makes finding and booking health appointments online quick and easy.

  5. 5
    Australia's Top Hearing Aids - What Are The Costs In 2025? http://quotes.hearclear.com › hearing-aids › trials

    Fill In Our Quick & Easy Form To Find The Best Hearing Aid For You. Act Now & Save Money

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, diverse themes emerge. Benevolent.org.au emphasizes physiotherapy’s role in enhancing motor skills. BetterHelp.com highlights swift therapist matching, boasting a 95% success rate within 48 hours. ConnectHearing.com.au prioritizes expert-fitted, discreet hearing aids. Healthengine.com.au simplifies booking physiotherapy appointments. Hearclear.com focuses on cost-effective hearing aid solutions for 2025.

Frequently Asked Questions

Customer Success Stories

the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
UntuckIt Case Study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study
Vodafoneziggo winning ppc strategy

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

US
Healthcare & Medical

US Rehabilitation

UK
Healthcare & Medical

UK Rehabilitation

US
Healthcare & Medical

US Nursing

US
Healthcare & Medical

US Medicines