AUS Retail Electronics & Appliances - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – AUS

Google AI Overview visibility for Retail Electronics & Appliances AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.4005539373
87.5994460627
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 20%
Transactional 18%
Navigational 4%
Seasonal 1%
Local 1%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 AUS Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
temu.com 21.52
amazon.com.au 10.4
kogan.com 6.99
thegoodguys.com.au 6.55
appliancesonline.com.au 4.75
officeworks.com.au 3.96
jbhifi.com.au 3.86
apple.com 2.94
samsung.com 2.77
bigw.com.au 2.71
others 33.55
  • temu.com - 21.52%
  • amazon.com.au - 10.4%
  • kogan.com - 6.99%
  • thegoodguys.com.au - 6.55%
  • appliancesonline.com.au - 4.75%
  • officeworks.com.au - 3.96%
  • jbhifi.com.au - 3.86%
  • apple.com - 2.94%
  • samsung.com - 2.77%
  • bigw.com.au - 2.71%
  • others - 33.55%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Temu leads with 21.52% click share, followed by Amazon at 10.4%. Others collectively dominate with 33.55%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date amazon.com.au kogan.com thegoodguys.com.au appliancesonline.com.au temu.com officeworks.com.au reebelo.com.au dyson.com.au samsung.com jbhifi.com.au
2026/03/01 10.78% 11.63% 6.58% 4.41% 5.88% 3.73% 2.86% 4.23% 3.26% 3.47%
2026/03/02 10.41% 10.79% 5.22% 5.08% 9.64% 4% 2.75% 3.55% 3.02% 3.84%
2026/03/03 10.56% 11.44% 4.95% 4.39% 9.13% 3.62% 2.59% 3.73% 2.67% 3.74%
2026/03/04 10.06% 11.35% 5.69% 4.43% 8.08% 3.43% 2.5% 3.73% 3.82% 3.32%
2026/03/05 9.5% 9.58% 5.27% 4.25% 9.54% 3.32% 2.03% 3.79% 4.02% 3.61%
2026/03/06 10.85% 10.3% 5.51% 4.06% 7.84% 3.29% 2.13% 4.11% 4.97% 3.69%
2026/03/07 10.87% 11.07% 5.7% 4.03% 6.86% 3.13% 2.4% 5.03% 4.75% 2.56%
2026/03/08 10% 10.91% 6.02% 3.92% 7.34% 3% 2.41% 4.99% 5.65% 2.89%
2026/03/09 11.89% 10.12% 6.25% 4.06% 5.67% 4.08% 2.56% 4.65% 6.38% 3.12%
2026/03/10 11.34% 10.84% 5.01% 4.49% 7.06% 3.21% 2.68% 4.81% 4.98% 3.22%
2026/03/11 11.26% 11.19% 4.63% 4.31% 6.78% 3.39% 2.95% 3.66% 6.06% 3.08%
2026/03/12 11.43% 12.3% 5.02% 4.71% 3.84% 2.84% 2.97% 4.3% 4.82% 3.35%
2026/03/13 10.87% 10.7% 5.07% 4.64% 6.81% 2.83% 2.56% 4.57% 5.27% 3.29%
2026/03/14 10.17% 11.1% 5.32% 4.36% 5.32% 2.25% 2.59% 4.31% 5.77% 3.22%
2026/03/15 10.55% 9.92% 4.66% 4.94% 5.93% 2.24% 2.72% 4.19% 6.45% 3.16%
2026/03/16 13.92% 9.78% 4.45% 4.63% 3.86% 2.9% 2.48% 4.75% 4.75% 3.25%
2026/03/17 13.9% 10.25% 5.69% 4.38% 3.08% 2.7% 3.11% 3.78% 3.31% 3.16%
2026/03/18 15.21% 9.22% 4.88% 5.17% 3.82% 3.58% 2.59% 4.45% 4.77% 2.98%
2026/03/19 15.76% 11.61% 5.15% 4.61% 2.89% 3.44% 2.17% 4.28% 4.74% 2.78%
2026/03/20 15.49% 9.93% 5.97% 4.62% 3.42% 3.08% 2.3% 4.22% 4.43% 2.93%
2026/03/21 15.5% 8.51% 5.98% 4.14% 3.16% 2.84% 2.48% 3.66% 5.92% 3.36%
2026/03/22 15.41% 8.26% 4.46% 4.53% 5.39% 3.01% 2.53% 3.96% 4.48% 3.04%
2026/03/23 12.52% 9.08% 5.29% 4.77% 4.08% 3.39% 2.54% 3.68% 3.78% 3.41%
2026/03/24 11.78% 9.13% 5.11% 4.65% 4.72% 3.08% 3.88% 3.56% 3.77% 3.08%
2026/03/25 12.01% 9.11% 4.4% 5.21% 4% 2.72% 3.29% 3.66% 3.94% 3.17%
2026/03/26 11.25% 9.42% 5.2% 4.6% 5.85% 2.73% 3.15% 3.54% 3.73% 2.95%
2026/03/27 10.84% 6.01% 5.43% 4.45% 6.56% 2.59% 3.14% 3.41% 4.14% 2.95%
2026/03/28 10.4% 5.85% 5.66% 4.88% 6.16% 2.18% 3.35% 3.2% 4.28% 3.32%
2026/03/29 11.71% 7.27% 5.09% 4.65% 5.74% 2.07% 3.47% 3.34% 5.54% 3.24%
2026/03/30 12.93% 7.72% 6.21% 5.13% 2.35% 3.04% 4.16% 3.98% 3.86% 3.56%
2026/03/31 12.36% 7.19% 6.84% 5.37% 5.34% 4.35% 3.89% 3.87% 3.02% 2.19%
  • amazon.com.au
  • kogan.com
  • thegoodguys.com.au
  • appliancesonline.com.au
  • temu.com
  • officeworks.com.au
  • reebelo.com.au
  • dyson.com.au
  • samsung.com
  • jbhifi.com.au

Copyright © Adthena. All rights reserved.

Amazon.com.au’s PPC spend share fluctuated, peaking mid-month at 15.76%. Kogan.com saw a decline, ending at 7.19%. TheGoodGuys.com.au and AppliancesOnline.com.au showed modest increases. Temu.com experienced volatility, closing at 5.34%.

Market Exposure

Competitor Count for AUS Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 1650
2026/03/02 1732
2026/03/03 1716
2026/03/04 1726
2026/03/05 1709
2026/03/06 1709
2026/03/07 1682
2026/03/08 1687
2026/03/09 1694
2026/03/10 1674
2026/03/11 1682
2026/03/12 1674
2026/03/13 1634
2026/03/14 1607
2026/03/15 1602
2026/03/16 1603
2026/03/17 1740
2026/03/18 1697
2026/03/19 1716
2026/03/20 1687
2026/03/21 1663
2026/03/22 1643
2026/03/23 1713
2026/03/24 1681
2026/03/25 1649
2026/03/26 1667
2026/03/27 1656
2026/03/28 1621
2026/03/29 1626
2026/03/30 1638
2026/03/31 1592

Copyright © Adthena. All rights reserved.

March began with 1,650 advertisers, peaking at 1,740 mid-month. A decline followed, ending at 1,592.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
amazon.com.au 2%
bigw.com.au 0.76%
ring.com 0.66%
ninjakitchen.com.au 0.51%
appliancesonline.com.au 0.4%
jbhifi.com.au -0.29%
samsung.com -0.34%
kogan.com -1.29%
apple.com -1.74%
temu.com -3.39%

Copyright © Adthena. All rights reserved.

Amazon.com.au surged with a 2.00% click share increase, while Temu.com faced a significant drop of 3.39%.

Campaign Efficiency

AUS Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date amazon.com.au temu.com thegoodguys.com.au kogan.com appliancesonline.com.au officeworks.com.au bigw.com.au reebelo.com.au harveynorman.com.au jbhifi.com.au
2026/03/01 13% 12.76% 6.81% 10.6% 4.27% 4.41% 3.52% 2.58% 1.94% 3.03%
2026/03/02 12.52% 14.64% 5.4% 9.99% 4.85% 4.56% 4.57% 2.55% 2.22% 3.28%
2026/03/03 12.98% 13.36% 5.26% 10.84% 4.26% 4.08% 3.87% 2.23% 2.34% 3.47%
2026/03/04 12.9% 10.28% 6.18% 11.07% 4.55% 4.08% 4.7% 2.16% 2.41% 3.31%
2026/03/05 12% 15.01% 5.92% 9.37% 4.28% 3.96% 3.75% 1.66% 2.53% 3.49%
2026/03/06 13.92% 12.03% 6.1% 10.2% 4.03% 4.08% 3.06% 1.83% 2.7% 3.52%
2026/03/07 14.41% 10.24% 6.54% 11.42% 4.01% 4.15% 2.21% 2.31% 2.2% 2.71%
2026/03/08 13.5% 11.37% 6.77% 11.82% 4.02% 3.86% 1.87% 2.34% 2.33% 2.76%
2026/03/09 15.88% 9.27% 7.05% 10.81% 4.17% 5.34% 2.09% 2.44% 2.26% 3.14%
2026/03/10 15.43% 10.85% 5.5% 11.25% 4.59% 4.08% 2.25% 2.56% 2.14% 3.2%
2026/03/11 14.68% 10.22% 5.04% 11.51% 4.51% 4.34% 2.3% 2.88% 2.23% 3.21%
2026/03/12 15.41% 5.19% 5.58% 12.83% 5% 3.71% 3.08% 3% 2.19% 3.33%
2026/03/13 14.51% 10.15% 5.44% 11.29% 4.76% 3.59% 3.45% 2.46% 2.22% 3.35%
2026/03/14 13.91% 8.34% 5.96% 11.39% 4.52% 3.09% 3.34% 2.62% 2.3% 3.35%
2026/03/15 14.36% 8.93% 5.32% 10.54% 5.11% 2.95% 3.21% 2.74% 2.44% 3.31%
2026/03/16 18.74% 6.14% 4.93% 10.64% 4.84% 3.69% 3.47% 2.39% 2.18% 3.21%
2026/03/17 18.13% 3.93% 6.34% 10.24% 4.35% 3.13% 4.23% 2.88% 2% 3.07%
2026/03/18 20.16% 5.74% 5.08% 9.42% 5.18% 4.38% 3.51% 2.44% 1.94% 3.02%
2026/03/19 20.59% 4.1% 5.37% 11.8% 4.58% 4.19% 3.32% 2.12% 2.61% 2.8%
2026/03/20 20.14% 5.22% 6.14% 10.12% 4.51% 3.77% 3.63% 2.11% 2.57% 2.86%
2026/03/21 20.53% 4.51% 6.48% 8.79% 4.2% 3.55% 4.04% 2.34% 2.23% 3.32%
2026/03/22 20.25% 8.27% 4.82% 8.29% 4.61% 3.66% 4.07% 2.26% 2.21% 2.96%
2026/03/23 16.4% 5.25% 5.86% 9.47% 4.88% 3.93% 4.65% 2.15% 2.49% 3.24%
2026/03/24 14.9% 7.22% 5.44% 9.35% 4.61% 3.52% 5.3% 3.45% 2.44% 2.95%
2026/03/25 15.99% 5.42% 4.73% 9.54% 5.14% 3.17% 4.56% 3.1% 2.4% 3.05%
2026/03/26 14.38% 8.78% 5.7% 9.42% 4.53% 3.07% 4.7% 2.91% 2.47% 2.82%
2026/03/27 13.96% 9.56% 6.17% 5.96% 4.51% 3.11% 4.66% 2.92% 2.64% 2.91%
2026/03/28 13.62% 9.83% 6.44% 5.62% 4.84% 2.61% 4.96% 2.92% 2.4% 3.2%
2026/03/29 15.26% 9.11% 5.7% 7.3% 4.66% 2.56% 3.61% 3.09% 2.23% 3.11%
2026/03/30 17.02% 3.28% 6.97% 8.11% 5.32% 3.67% 3.95% 3.62% 2.42% 3.46%
2026/03/31 15.43% 8.68% 7.39% 7.14% 5.13% 4.87% 4.04% 3.65% 2.93% 2.1%
  • amazon.com.au
  • temu.com
  • thegoodguys.com.au
  • kogan.com
  • appliancesonline.com.au
  • officeworks.com.au
  • bigw.com.au
  • reebelo.com.au
  • harveynorman.com.au
  • jbhifi.com.au

Copyright © Adthena. All rights reserved.

In March 2026, Amazon.com.au’s impression share surged, peaking at 20.59% mid-month. Temu.com saw a decline, bottoming at 3.28%. TheGoodGuys.com.au and Kogan.com maintained steady shares, while AppliancesOnline.com.au and Officeworks.com.au fluctuated. By month’s end, Amazon led, with Temu recovering slightly.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Electronics & Appliances - Last month
  1. 1
    Amazon Kindle E-Reader https://www.amazon.com.au

    Over 70,000 Free eBooks — Battery lasts weeks. No Screen Glare, even in sunlight. Lighter than a paperback

  2. 2
    Apple | Official Site https://www.apple.com › au

    Introducing the new MacBook Neo, MacBook Air, MacBook Pro, and iPad Air. Buy now. Also shop for Apple TV, HomePod, accessories and more.

  3. 3
    Prices Crunched At JB Hi-Fi https://www.jbhifi.com.au

    Smashing Prices At JB Hi-Fi — Check Out These Amazing Deals On The Biggest Brands Today At JB! Shop Online Today. You Won't Want To Miss These Incredible Deals.

  4. 4
    85" 4K QLED Smart TV Clearance - Up To $1000 Off RRP* https://www.samsung.com › 85"-qled-tv › shop-now

    Save Up To $1000 Off RRP + Extra $125 On Trade-Up On Samsung 85" 4K QLED TVs. T&Cs Apply*

  5. 5
    Temu.com Official Site | Free Shipping Today | All Categories https://www.temu.com

    Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Amazon, Apple, JB Hi-Fi, Samsung, and Temu captivate audiences with distinct narratives. Amazon highlights Kindle’s practicality, Apple showcases innovation, JB Hi-Fi emphasizes unbeatable deals, Samsung offers significant savings, and Temu promises global quality. Each ad uniquely appeals to consumer desires.

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