AUS Retail Electronics & Appliances - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Retail Electronics & Appliances AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	13.5788430138
	86.4211569862

13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	38
	62

38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	20%
Transactional	18%
Navigational	4%
Seasonal	2%
Local	1%
Problem Solving	3%

Market Exposure

Share of Clicks for top 10 AUS Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
temu.com	19.62
kogan.com	9.65
amazon.com.au	9.15
thegoodguys.com.au	5.67
bigw.com.au	4.27
appliancesonline.com.au	4.22
officeworks.com.au	3.56
jbhifi.com.au	3.39
apple.com	2.36
samsung.com	2.35
others	35.76

temu.com - 19.62%
kogan.com - 9.65%
amazon.com.au - 9.15%
thegoodguys.com.au - 5.67%
bigw.com.au - 4.27%
appliancesonline.com.au - 4.22%
officeworks.com.au - 3.56%
jbhifi.com.au - 3.39%
apple.com - 2.36%
samsung.com - 2.35%
others - 35.76%

In the PPC landscape, Temu leads with 19.62% click share, followed by Kogan at 9.65% and Amazon at 9.15%. Others collectively dominate with 35.76%.

Market Exposure

Share of Spend for the top 10 AUS Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	amazon.com.au	kogan.com	thegoodguys.com.au	temu.com	dyson.com.au	bigw.com.au	officeworks.com.au	appliancesonline.com.au	reebelo.com.au	samsung.com
2026/02/01	10.16%	15.26%	4.59%	9.03%	4.79%	3.09%	2.72%	3.91%	3.31%	1.77%
2026/02/02	10.64%	14.51%	3.88%	9.52%	4.18%	2.64%	2.32%	3.78%	3.65%	1.67%
2026/02/03	13.69%	13.05%	4.04%	9.03%	3.79%	3.14%	4.38%	3.24%	3.3%	1.37%
2026/02/04	6.08%	13.95%	3.91%	8.49%	3.22%	4.1%	2.73%	4.51%	4.04%	3.54%
2026/02/05	5.73%	12.33%	3.9%	8.13%	3.08%	5.91%	2.11%	4.55%	3.68%	3.26%
2026/02/06	6.44%	14.03%	4.63%	7.74%	3.11%	5.28%	1.02%	4.3%	3.58%	4.3%
2026/02/07	9.66%	13.32%	4.14%	7.7%	3.2%	4.45%	0.93%	4.14%	3.42%	4.24%
2026/02/08	10.27%	13.21%	4.13%	8.75%	3.02%	4.31%	1.19%	3.78%	3.21%	3.76%
2026/02/09	10.6%	13.4%	4.58%	6.73%	3.65%	4.22%	2.74%	4.41%	2.54%	3.56%
2026/02/10	9.61%	13.3%	3.62%	5.37%	3.87%	4.39%	5.29%	4.6%	2.99%	3.16%
2026/02/11	8.79%	14.99%	3.77%	5.54%	3.18%	4.56%	5.26%	4.06%	2.96%	3.42%
2026/02/12	8.56%	13.44%	4.36%	5.38%	3.79%	4.23%	5%	4.15%	2.86%	2.96%
2026/02/13	6.42%	13.97%	4.62%	7.72%	3.1%	5.28%	1.01%	4.28%	3.58%	4.29%
2026/02/14	9.64%	13.26%	4.12%	7.67%	3.18%	4.44%	0.93%	4.12%	3.43%	4.24%
2026/02/15	10.25%	13.17%	4.11%	8.74%	3.01%	4.31%	1.19%	3.77%	3.2%	3.75%
2026/02/16	10.59%	13.37%	4.58%	6.7%	3.65%	4.21%	2.74%	4.4%	2.54%	3.56%
2026/02/17	12.44%	11.62%	3.92%	9.34%	4.32%	3.12%	2.62%	3.77%	1.72%	3.62%
2026/02/18	12.44%	11.74%	4.57%	9.31%	2.99%	4.39%	3.09%	4.22%	2.39%	3.05%
2026/02/19	10.85%	11.52%	4.66%	7.02%	4.05%	5%	3.64%	3.91%	2.4%	2.9%
2026/02/20	9.27%	11.35%	5.04%	7.46%	3.51%	5.26%	3.63%	3.97%	2.64%	2.71%
2026/02/21	12.21%	10.23%	5.3%	4.56%	4.6%	4.13%	3.53%	4%	3.6%	3.86%
2026/02/22	15.86%	9.27%	5.03%	4.2%	5.74%	2.26%	3.19%	5.02%	2.34%	3.09%
2026/02/23	15.21%	8.97%	6.45%	4.74%	5.65%	2.61%	3.68%	4.11%	2.27%	3.21%
2026/02/24	11.21%	10.23%	5.47%	5.87%	4.71%	3.38%	4.91%	3.69%	3.03%	3.12%
2026/02/25	9.68%	10.59%	4.74%	6.38%	4.39%	4.28%	4.92%	3.57%	3.14%	2.77%
2026/02/26	10.96%	9.62%	6.14%	5.97%	4.42%	3.76%	5.52%	3.7%	2.9%	3.23%
2026/02/27	12.09%	11.22%	5.83%	4.91%	4.53%	3.83%	4.81%	3.7%	2.42%	3.55%
2026/02/28	11.57%	11.28%	6.37%	6.07%	5.09%	4.33%	4%	3.63%	2.35%	2.1%

amazon.com.au
kogan.com
thegoodguys.com.au
temu.com
dyson.com.au
bigw.com.au
officeworks.com.au
appliancesonline.com.au
reebelo.com.au
samsung.com

In February 2026, Amazon.com.au’s PPC spend fluctuated, peaking mid-month. Kogan.com saw a steady decline, while TheGoodGuys.com.au and Temu.com experienced growth. Dyson.com.au and BigW.com.au showed varied trends, ending with moderate increases.

Market Exposure

Competitor Count for AUS Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	1947
2026/02/02	2075
2026/02/03	2063
2026/02/04	1885
2026/02/05	1872
2026/02/06	1931
2026/02/07	1886
2026/02/08	1873
2026/02/09	1908
2026/02/10	1874
2026/02/11	1872
2026/02/12	1852
2026/02/13	1931
2026/02/14	1886
2026/02/15	1873
2026/02/16	1908
2026/02/17	1677
2026/02/18	1662
2026/02/19	1764
2026/02/20	1687
2026/02/21	1649
2026/02/22	1614
2026/02/23	1678
2026/02/24	1729
2026/02/25	1727
2026/02/26	1699
2026/02/27	1658
2026/02/28	1647

February began with 1,947 advertisers, peaking at 2,075 on the 2nd. A decline followed, ending the month at 1,647.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
temu.com	6.33%
officeworks.com.au	0.73%
jbhifi.com.au	0.63%
ninjakitchen.com.au	0.62%
amazon.com.au	0.55%
kmart.com.au	-0.51%
reebelo.com.au	-0.57%
ebay.com.au	-0.62%
bigw.com.au	-0.65%
kogan.com	-2.72%

Temu.com surged with a 6.33% click share increase, while kogan.com dropped by 2.72%. Officeworks.com.au and jbhifi.com.au saw positive gains, contrasting with declines for bigw.com.au and ebay.com.au.

Campaign Efficiency

AUS Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com.au	temu.com	kogan.com	thegoodguys.com.au	bigw.com.au	officeworks.com.au	appliancesonline.com.au	jbhifi.com.au	reebelo.com.au	ebay.com.au
2026/02/01	12.76%	12.68%	13.84%	4.51%	4.27%	3.26%	3.71%	2.16%	2.97%	3.11%
2026/02/02	13.08%	13.15%	13.02%	3.77%	3.4%	2.68%	3.7%	2.05%	3.46%	4.13%
2026/02/03	16.08%	14.88%	11.58%	3.94%	3.83%	4.8%	3.04%	2.86%	2.53%	1.91%
2026/02/04	8.5%	11.28%	13.2%	3.92%	5.26%	3%	4.44%	1.72%	3.67%	2.95%
2026/02/05	7.86%	11.61%	11.41%	3.74%	7.44%	2.35%	4.48%	1.8%	3.2%	2.66%
2026/02/06	9.01%	10.1%	13.26%	4.53%	6.62%	1.14%	4.34%	2.09%	3.17%	2.49%
2026/02/07	12.59%	9.77%	12.54%	4.27%	5.46%	1.1%	3.96%	2.13%	3.05%	2.79%
2026/02/08	13.15%	12.91%	11.96%	4.18%	5.27%	1.43%	3.54%	2.42%	2.68%	2.86%
2026/02/09	13.54%	10.11%	12.31%	4.72%	5.25%	3.17%	4.3%	2.4%	2.09%	3.06%
2026/02/10	11.39%	9.06%	12.75%	3.72%	5.83%	6.12%	4.36%	2.35%	2.53%	3.15%
2026/02/11	10.67%	9.81%	13.7%	3.75%	5.89%	5.92%	3.87%	2.01%	2.38%	2.99%
2026/02/12	10.26%	8.26%	12.73%	4.54%	5.78%	5.86%	3.93%	2.33%	2.4%	2.6%
2026/02/13	9.01%	10.1%	13.26%	4.53%	6.62%	1.14%	4.34%	2.09%	3.17%	2.49%
2026/02/14	12.59%	9.76%	12.54%	4.27%	5.46%	1.1%	3.96%	2.13%	3.05%	2.79%
2026/02/15	13.15%	12.91%	11.96%	4.18%	5.27%	1.43%	3.54%	2.42%	2.68%	2.86%
2026/02/16	13.54%	10.1%	12.31%	4.72%	5.25%	3.17%	4.3%	2.4%	2.09%	3.06%
2026/02/17	15.14%	14.42%	11.1%	4.12%	3.97%	3.12%	3.77%	2.06%	1.44%	1.36%
2026/02/18	14.85%	14.18%	10.94%	4.59%	5.41%	3.66%	4.13%	2.05%	2.02%	1.78%
2026/02/19	13.05%	11.72%	10.83%	4.91%	6.19%	4.2%	3.82%	2.85%	1.99%	2.61%
2026/02/20	11.12%	13.19%	10.47%	4.94%	6.2%	4.11%	3.8%	2.89%	2.27%	2.27%
2026/02/21	14.78%	7.39%	10.14%	5.66%	5.02%	4.47%	3.97%	3.02%	3.38%	2.1%
2026/02/22	19.95%	10.69%	8.86%	5.14%	2.55%	3.87%	4.93%	3.02%	2.01%	1.63%
2026/02/23	18.46%	11.06%	8.45%	6.4%	3.41%	4.25%	3.97%	3.06%	1.91%	1.77%
2026/02/24	13.74%	11.67%	9.43%	5.66%	4.19%	5.64%	3.61%	2.82%	2.68%	1.56%
2026/02/25	11.5%	12.96%	10.26%	4.96%	5.37%	5.6%	3.41%	2.7%	2.75%	1.88%
2026/02/26	12.51%	12.53%	9.05%	6.65%	4.75%	6.32%	3.42%	2.31%	2.42%	1.9%
2026/02/27	13.93%	11.22%	10.11%	6.22%	5.13%	5.35%	3.39%	3.11%	2.02%	1.75%
2026/02/28	13.36%	11.38%	10.71%	6.67%	5.51%	4.68%	3.31%	2.88%	2.03%	1.62%

amazon.com.au
temu.com
kogan.com
thegoodguys.com.au
bigw.com.au
officeworks.com.au
appliancesonline.com.au
jbhifi.com.au
reebelo.com.au
ebay.com.au

Amazon.com.au’s impression share fluctuated, peaking at 19.95% on February 22. Temu.com saw a dip mid-month, while Kogan.com declined steadily. Thegoodguys.com.au and Bigw.com.au showed growth, ending February strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Retail Electronics & Appliances - Last month

1
Apple | Official Site https://www.apple.com › au
Limited time offer. Save on Mac and iPad for uni. Get an eligible accessory. Terms apply. Get to know...
2
Prices Crunched At JB Hi-Fi - Smashing Prices At JB Hi-Fi https://www.jbhifi.com.au
Check Out These Amazing Deals On The Biggest Brands Today At JB! Shop Online Today. You Won't...
3
The coolest prices on cooling - Beat the heat for less https://www.kogan.com
Summer saving starts now! Explore Kogan.com’s range of fans and air conditioning. Visit Kogan.com to shop amazing deals on cooling. Clickin’ awesome.
4
All Printers | Officeworks https://www.officeworks.com.au
Explore our range of printers, from top brands including Canon, Brother, Epson, and more. Find the best prices and fast delivery at Officeworks.
5
Temu.com Official Site | Free Shipping Today | All Categories https://www.temu.com
Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

In the competitive landscape of Google PPC, Apple entices with exclusive offers on Macs and iPads, while JB Hi-Fi and Kogan captivate with unbeatable deals on electronics and cooling solutions. Officeworks highlights a diverse printer selection, and Temu.com promises global quality with free shipping.

Frequently Asked Questions

Why is the AUS Retail Electronics & Appliances February 2026 Report useful and how should I use it?

Why is the AUS Retail Electronics & Appliances February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Retail Electronics & Appliances February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Retail Electronics & Appliances February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Retail Electronics & Appliances February 2026 Report?

The AUS Retail Electronics & Appliances February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Retail Electronics & Appliances February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Retail Electronics & Appliances February 2026 Report for?

The AUS Retail Electronics & Appliances February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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AUS Retail Electronics & Appliances - PPC Market Share Analysis February 2026