AUS Retail Electronics & Appliances - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – AUS

Google AI Overview visibility for Retail Electronics & Appliances AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 14.1169972102
85.8830027898
14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 19%
Transactional 18%
Navigational 4%
Seasonal 1%
Local 1%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 AUS Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
temu.com 18.42
thegoodguys.com.au 7.67
amazon.com.au 6.95
kogan.com 5.64
appliancesonline.com.au 5.14
officeworks.com.au 5.1
harveynorman.com.au 4.95
jbhifi.com.au 3.69
samsung.com 3.1
bigw.com.au 2.55
others 36.79
  • temu.com - 18.42%
  • thegoodguys.com.au - 7.67%
  • amazon.com.au - 6.95%
  • kogan.com - 5.64%
  • appliancesonline.com.au - 5.14%
  • officeworks.com.au - 5.1%
  • harveynorman.com.au - 4.95%
  • jbhifi.com.au - 3.69%
  • samsung.com - 3.1%
  • bigw.com.au - 2.55%
  • others - 36.79%

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Temu leads with 18.42% click share, followed by The Good Guys at 7.67%. Others dominate with 36.79%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date harveynorman.com.au kogan.com thegoodguys.com.au temu.com officeworks.com.au amazon.com.au appliancesonline.com.au samsung.com reebelo.com.au jbhifi.com.au
2026/05/01 4.41% 4.65% 6.67% 3.77% 2.87% 12.21% 4.38% 5.45% 2.6% 3.63%
2026/05/02 3.43% 5.12% 6.82% 3.26% 2.45% 12.05% 4.75% 6.89% 2.11% 2.94%
2026/05/03 3.16% 5.78% 6.77% 4.81% 2.69% 13.31% 4.88% 5.68% 1.81% 2.99%
2026/05/04 3.59% 6.77% 5.6% 3.07% 3.58% 13.61% 5.16% 4.76% 2.36% 3.77%
2026/05/05 4.39% 7.97% 5.75% 5.46% 3.36% 11.13% 4.93% 4.36% 2.09% 3.06%
2026/05/06 4.59% 8.1% 6.19% 5.59% 4.6% 7.88% 4.64% 5.68% 2.98% 2.81%
2026/05/07 4.41% 6.65% 4.86% 6.1% 4.82% 8.08% 4.52% 5.13% 3.46% 2.22%
2026/05/08 4.94% 4.51% 5.46% 5.17% 4.54% 8.03% 4.18% 5.5% 3.55% 2.82%
2026/05/09 4.57% 6.07% 4.79% 3.93% 3.54% 7.23% 4.43% 6.65% 3.06% 2.68%
2026/05/10 4.39% 6.46% 5.55% 4.19% 3.7% 7.72% 4.51% 5.58% 2.55% 3.18%
2026/05/11 4.76% 7.26% 5.43% 3.52% 5.71% 8.79% 4.85% 4.55% 2.52% 3.59%
2026/05/12 6.42% 8.72% 5.81% 4.68% 4.96% 8.33% 5.18% 4.31% 2.01% 2.84%
2026/05/13 6.11% 8.5% 4.91% 4.12% 4.33% 7.35% 5.59% 4.27% 2.15% 2.49%
2026/05/14 4.38% 6.71% 3.76% 2.83% 5.24% 4.85% 4.88% 8.59% 3.06% 2.51%
2026/05/15 5.26% 8.41% 4.98% 4.16% 4.42% 5.65% 4.69% 7.46% 2.86% 2.87%
2026/05/16 4.91% 8.15% 6.61% 5.32% 3.8% 7.78% 5.21% 5.05% 3% 3.22%
2026/05/17 5% 8.65% 6.16% 5.25% 3.24% 7.96% 5.37% 5.36% 2.46% 2.93%
2026/05/18 5.86% 8.56% 4.83% 3.98% 4.19% 7.14% 5.72% 4.93% 2.9% 2.63%
2026/05/19 4.54% 9.71% 5.02% 5.43% 4.96% 6.92% 5.09% 3.85% 3.03% 2.61%
2026/05/20 4.75% 10.98% 4.58% 4.45% 4.83% 7.1% 4.87% 4.25% 2.64% 2.67%
2026/05/21 5.31% 9.73% 6.46% 5.43% 4.86% 5.35% 4.77% 3.93% 3.43% 3.25%
2026/05/22 4.64% 9.49% 7.57% 4.2% 4.82% 4.38% 4.85% 4.44% 4.18% 3.43%
2026/05/23 4.16% 11.23% 6.64% 6.25% 4.28% 4.29% 4.94% 3.49% 3.8% 3.06%
2026/05/24 4.34% 8.38% 5.56% 3.37% 4.59% 4.55% 5.48% 4.76% 3.59% 2.58%
2026/05/25 4.3% 7.56% 4.52% 4.26% 5.81% 4.59% 5.81% 4.08% 4.46% 3.19%
2026/05/26 4.45% 7.02% 5.13% 4.62% 6.31% 4.07% 5.55% 4.49% 3.66% 4.27%
2026/05/27 5.51% 9.01% 5.04% 4.91% 5.98% 4.61% 5.43% 3.9% 3.74% 4.18%
2026/05/28 6.32% 8.04% 5.26% 3.58% 5.6% 5.18% 5.07% 3.58% 3.63% 2.92%
2026/05/29 7.46% 7.67% 5.58% 4.99% 5.07% 4.37% 4.79% 3.02% 2.87% 2.95%
2026/05/30 9.86% 7.39% 5.56% 6.8% 4.9% 4.03% 4.47% 2.93% 3.12% 2.86%
2026/05/31 9.08% 7.27% 6.71% 5.1% 4.91% 4.77% 4.24% 3.59% 3.04% 3.01%
  • harveynorman.com.au
  • kogan.com
  • thegoodguys.com.au
  • temu.com
  • officeworks.com.au
  • amazon.com.au
  • appliancesonline.com.au
  • samsung.com
  • reebelo.com.au
  • jbhifi.com.au

Copyright © Adthena. All rights reserved.

In May 2026, Amazon led PPC spend, peaking early. Kogan surged mid-month, while Harvey Norman climbed steadily, ending strong. The Good Guys and Temu showed fluctuations, with Samsung declining. The month concluded with Amazon maintaining dominance.

Market Exposure

Competitor Count for AUS Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 1619
2026/05/02 1612
2026/05/03 1601
2026/05/04 1606
2026/05/05 1612
2026/05/06 1653
2026/05/07 1673
2026/05/08 1709
2026/05/09 1675
2026/05/10 1688
2026/05/11 1723
2026/05/12 1869
2026/05/13 1857
2026/05/14 1821
2026/05/15 1873
2026/05/16 1895
2026/05/17 1927
2026/05/18 1962
2026/05/19 1919
2026/05/20 1876
2026/05/21 1930
2026/05/22 1959
2026/05/23 1923
2026/05/24 1904
2026/05/25 1973
2026/05/26 2095
2026/05/27 2146
2026/05/28 2196
2026/05/29 2185
2026/05/30 2165
2026/05/31 2178

Copyright © Adthena. All rights reserved.

May saw a steady rise in distinct advertisers, starting at 1,619 and peaking at 2,196. The month concluded with 2,178 advertisers, reflecting a significant growth trend.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
officeworks.com.au 1.05%
kogan.com 0.99%
harveynorman.com.au 0.92%
apple.com 0.47%
reebelo.com.au 0.41%
delonghi.com -0.37%
temu.com -0.4%
bigw.com.au -0.61%
samsung.com -0.65%
amazon.com.au -3.22%

Copyright © Adthena. All rights reserved.

Officeworks.com.au leads with a 1.05% click share rise, while Amazon.com.au drops by 3.22%.

Campaign Efficiency

AUS Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date harveynorman.com.au temu.com thegoodguys.com.au kogan.com amazon.com.au officeworks.com.au appliancesonline.com.au bigw.com.au jbhifi.com.au reebelo.com.au
2026/05/01 4.25% 8.72% 7.56% 4.65% 16.53% 3.4% 4.46% 5.37% 3.39% 2.11%
2026/05/02 3.83% 5.07% 7.98% 5.64% 16.66% 3.08% 5.05% 4.13% 3% 1.6%
2026/05/03 3.47% 7.14% 7.72% 5.86% 18.15% 3.14% 4.92% 3.55% 2.83% 1.44%
2026/05/04 3.95% 4.55% 6.65% 7.11% 18.98% 4.27% 5.37% 3.74% 3.65% 2%
2026/05/05 4.63% 9.87% 6.91% 7.91% 15.35% 3.88% 4.88% 4.35% 2.8% 1.59%
2026/05/06 4.59% 9.92% 7.25% 7.94% 11.04% 4.99% 4.56% 5.59% 2.54% 2.38%
2026/05/07 4.17% 10.27% 5.33% 6.48% 11.27% 5.25% 4.34% 5.85% 2.12% 2.85%
2026/05/08 4.77% 8.86% 6.48% 4.63% 11.63% 4.93% 4.28% 5.16% 2.93% 2.88%
2026/05/09 4.92% 5.75% 5.73% 6.36% 10.61% 4.15% 4.69% 3.93% 2.77% 2.48%
2026/05/10 4.71% 5.9% 6.45% 6.56% 11.48% 4.29% 4.7% 3.8% 3.1% 2.05%
2026/05/11 4.99% 5.04% 6.15% 7.33% 13.05% 6.47% 5.03% 3.8% 3.53% 2.17%
2026/05/12 6.43% 6.94% 6.27% 8.62% 11.71% 5.57% 5.44% 3.31% 2.73% 1.72%
2026/05/13 6.08% 5.66% 5.41% 8.89% 10.69% 4.87% 5.89% 3.84% 2.42% 1.67%
2026/05/14 4.67% 4.5% 4.38% 7.73% 7.57% 6.3% 5.47% 3.4% 2.6% 2.65%
2026/05/15 5.41% 6.12% 5.81% 9.09% 8.47% 4.99% 4.97% 3.6% 2.78% 2.32%
2026/05/16 4.85% 8.14% 7.62% 8.13% 10.94% 4.16% 5.38% 3.43% 2.96% 2.42%
2026/05/17 4.97% 7.72% 7.02% 8.58% 11.25% 3.66% 5.49% 2.62% 2.74% 2%
2026/05/18 5.8% 5.69% 5.51% 8.66% 10.51% 4.65% 5.83% 2.66% 2.55% 2.46%
2026/05/19 4.63% 9.1% 5.5% 9.77% 9.76% 5.23% 5.08% 2.76% 2.48% 2.49%
2026/05/20 4.97% 6.45% 5.17% 11.12% 10.11% 5.36% 5.05% 2.97% 2.59% 2.16%
2026/05/21 5.38% 8.52% 7.07% 9.42% 7.38% 5.4% 4.96% 2.83% 3.01% 2.83%
2026/05/22 4.88% 5.75% 8.58% 9.61% 6.27% 5.67% 5.19% 2.98% 3.27% 3.73%
2026/05/23 4.28% 9.48% 7.4% 11.01% 5.88% 4.86% 4.95% 3.25% 2.89% 3.22%
2026/05/24 4.44% 5.07% 5.88% 8.46% 6.57% 5.44% 5.63% 2.72% 2.56% 3.4%
2026/05/25 4.46% 6.24% 4.95% 7.67% 6.46% 6.76% 5.85% 3.23% 2.95% 4.04%
2026/05/26 4.31% 7.66% 5.33% 6.78% 5.27% 6.68% 5.33% 3.03% 3.72% 3.07%
2026/05/27 5.57% 7.89% 5.6% 9.09% 6.24% 6.56% 5.49% 3.16% 3.83% 3.27%
2026/05/28 6.49% 4.88% 5.92% 8.12% 7.2% 6.43% 5.14% 3.24% 2.83% 3.23%
2026/05/29 7.69% 7.02% 6.19% 7.62% 5.97% 5.69% 4.92% 3.36% 2.89% 2.45%
2026/05/30 10.01% 10.89% 6.1% 7.25% 5.17% 5.46% 4.54% 2.91% 2.74% 2.52%
2026/05/31 9.16% 8.15% 7.57% 7.21% 6.33% 5.54% 4.26% 2.9% 2.86% 2.59%
  • harveynorman.com.au
  • temu.com
  • thegoodguys.com.au
  • kogan.com
  • amazon.com.au
  • officeworks.com.au
  • appliancesonline.com.au
  • bigw.com.au
  • jbhifi.com.au
  • reebelo.com.au

Copyright © Adthena. All rights reserved.

In May 2026, Amazon.com.au led with a strong start, peaking early. Kogan.com surged mid-month, while Harvey Norman ended with a notable rise. Temu.com fluctuated, finishing strong. The month concluded with Amazon maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Electronics & Appliances - Last month
  1. 1
    Apple - Official Site https://www.apple.com › au

    Meet the latest iPhone lineup. Shop iPhone 17 Pro, iPhone 17, iPhone 17e, and iPhone Air. Also shop Mac, iPad, AirPods, Apple Watch, HomePod and more.

  2. 2
    Red Hot Prices At JB Hi-Fi | Check Out Our Crackin' Deals https://www.jbhifi.com.au

    Check Out These Amazing Deals On The Biggest Brands Today At JB. Shop In-Store Or Online.

  3. 3
    TV Sale on Now - Get Up to 55% Off* - Kogan.com https://www.kogan.com

    Get up to 55% Off* awesome TVs, soundbars, projectors & more. Save a heap on a front row seat...

  4. 4
    Windows 11 Laptops - Affordable Laptop Prices https://www.officeworks.com.au

    Do It All With A Windows 11 PC. Fast, Secure & Powerful So You Can Work, Study & Play.

  5. 5
    Temu.com Official Site - Free Shipping Today - All Categories https://www.temu.com

    Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Apple leads with its sleek, comprehensive product lineup, enticing tech enthusiasts. JB Hi-Fi and Kogan captivate bargain hunters with irresistible deals, while Officeworks highlights the versatility of Windows 11 laptops. Temu.com offers a global shopping experience, emphasizing quality and variety.

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