Share of Clicks for top 10 AUS Retail Electronics & Appliances brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| temu.com | 10.9 |
| jbhifi.com.au | 9.47 |
| thegoodguys.com.au | 8.45 |
| amazon.com.au | 6.39 |
| appliancesonline.com.au | 6.11 |
| kogan.com | 6.04 |
| apple.com | 4.8 |
| officeworks.com.au | 4.54 |
| harveynorman.com.au | 3.79 |
| samsung.com | 3.77 |
| others | 35.74 |
- temu.com - 10.9%
- jbhifi.com.au - 9.47%
- thegoodguys.com.au - 8.45%
- amazon.com.au - 6.39%
- appliancesonline.com.au - 6.11%
- kogan.com - 6.04%
- apple.com - 4.8%
- officeworks.com.au - 4.54%
- harveynorman.com.au - 3.79%
- samsung.com - 3.77%
- others - 35.74%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Temu leads with 10.9% click share, followed by JB Hi-Fi at 9.47%. ‘Others’ collectively dominate with 35.74%, highlighting diverse competition.
Share of Spend for the top 10 AUS Retail Electronics & Appliances brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | samsung.com | thegoodguys.com.au | kogan.com | jbhifi.com.au | appliancesonline.com.au | dyson.com.au | amazon.com.au | officeworks.com.au | harveynorman.com.au | apple.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 5.51% | 5.91% | 9.08% | 4.58% | 4.6% | 4.36% | 9.53% | 4.62% | 4.07% | 1.86% |
| 2026/08/02 | 5.01% | 5.88% | 9.78% | 4.4% | 4.66% | 4.3% | 9.15% | 4.67% | 4.43% | 3.22% |
| 2026/08/03 | 5.19% | 6.75% | 10.52% | 4.55% | 4.7% | 3.31% | 9.17% | 4.58% | 4.21% | 3.03% |
| 2026/08/04 | 5.37% | 5.82% | 9.3% | 4.39% | 4.85% | 3.83% | 8.89% | 5.07% | 4.18% | 2% |
| 2026/08/05 | 4.35% | 7.81% | 8.01% | 5.63% | 4.95% | 4.25% | 7.48% | 4.71% | 5.31% | 2.72% |
| 2026/08/06 | 6.58% | 7.87% | 6.74% | 5.06% | 5.21% | 3.44% | 7.57% | 3.88% | 4.72% | 3.51% |
| 2026/08/07 | 5.54% | 7.97% | 7.62% | 4.08% | 4.86% | 6.03% | 7.32% | 3.25% | 4.64% | 2.77% |
| 2026/08/08 | 5.94% | 9.41% | 7.88% | 4.09% | 4.66% | 6.39% | 7.58% | 2.96% | 4.05% | 2.69% |
| 2026/08/09 | 9.73% | 7.64% | 7.02% | 5.07% | 5.22% | 5.39% | 7.37% | 3.59% | 3.66% | 3.11% |
| 2026/08/10 | 6.47% | 6.59% | 7.37% | 5.66% | 5.21% | 5.83% | 6.9% | 3.94% | 4.45% | 3.88% |
| 2026/08/11 | 4.99% | 5.26% | 9.33% | 4.2% | 5.42% | 4.91% | 6.82% | 3.59% | 5.06% | 2.32% |
| 2026/08/12 | 7.96% | 5.91% | 6.86% | 5.88% | 4.22% | 5.92% | 6.7% | 3.68% | 3.44% | 3.45% |
| 2026/08/13 | 7.86% | 5.91% | 6.37% | 6.25% | 4.37% | 5.04% | 6.04% | 4.1% | 3.83% | 4.16% |
| 2026/08/14 | 7.34% | 7.21% | 6.56% | 5.99% | 4.86% | 4.65% | 5.39% | 4.23% | 3.95% | 4.13% |
| 2026/08/15 | 7.83% | 6.99% | 6.59% | 7.07% | 4.46% | 5.02% | 6.02% | 4.8% | 3.92% | 3.43% |
| 2026/08/16 | 6.25% | 6.72% | 6.26% | 6.87% | 4.44% | 6.03% | 5.91% | 5.23% | 4.13% | 3.79% |
| 2026/08/17 | 7.55% | 6.28% | 7.01% | 6.5% | 4.59% | 5.91% | 5.88% | 4.22% | 4.05% | 4.46% |
| 2026/08/18 | 7.93% | 5.56% | 7.91% | 5.92% | 4.25% | 5.75% | 5.66% | 4.17% | 4.3% | 4.1% |
| 2026/08/19 | 8.44% | 5.77% | 6.73% | 6.67% | 4.19% | 5.39% | 5.92% | 4% | 3.97% | 5.44% |
| 2026/08/20 | 6.49% | 7% | 7.15% | 7.02% | 5.1% | 5.01% | 6.35% | 3.61% | 3.74% | 3.24% |
| 2026/08/21 | 7.74% | 7.4% | 5.29% | 8.7% | 4.53% | 5.38% | 5.74% | 3.53% | 4.28% | 4.87% |
| 2026/08/22 | 7.16% | 8.07% | 6.7% | 6.44% | 4.94% | 4.31% | 5.74% | 3.43% | 4.25% | 3.13% |
| 2026/08/23 | 6.09% | 8.1% | 6.77% | 6.88% | 4.53% | 4.27% | 5.78% | 3.86% | 4.58% | 3.42% |
| 2026/08/24 | 6.7% | 7.98% | 6.9% | 6.79% | 4.77% | 4.58% | 6.71% | 3.78% | 4.34% | 3.27% |
| 2026/08/25 | 5.74% | 8.16% | 8.47% | 5.99% | 4.81% | 4.49% | 5.82% | 4.23% | 4.96% | 4.25% |
| 2026/08/26 | 6.03% | 8.23% | 7.7% | 7.51% | 4.7% | 4.71% | 5.22% | 4.35% | 4.56% | 3.67% |
| 2026/08/27 | 7.1% | 9.06% | 6.29% | 7.54% | 5.13% | 5.55% | 4.88% | 3.76% | 4.64% | 3.63% |
| 2026/08/28 | 7.02% | 9.14% | 5.59% | 7.68% | 4.14% | 5.63% | 4.65% | 3.67% | 4.3% | 4.23% |
| 2026/08/29 | 8.36% | 9.1% | 6.39% | 7.57% | 4.86% | 4.64% | 4.55% | 3.25% | 4.28% | 3.68% |
| 2026/08/30 | 8.93% | 7.88% | 6.84% | 7.62% | 4.87% | 4.72% | 4.38% | 3.35% | 3.8% | 4.68% |
| 2026/08/31 | 8.05% | 7.78% | 7.33% | 7.09% | 5.32% | 5.19% | 4.35% | 4.18% | 4.09% | 3.34% |
- samsung.com
- thegoodguys.com.au
- kogan.com
- jbhifi.com.au
- appliancesonline.com.au
- dyson.com.au
- amazon.com.au
- officeworks.com.au
- harveynorman.com.au
- apple.com
Copyright © Adthena. All rights reserved.
In August 2026, Samsung’s PPC spend fluctuated, peaking at 9.73% on the 9th. The Good Guys saw a steady rise, ending strong at 7.78%. Kogan started high but dipped mid-month, closing at 7.33%. JB Hi-Fi’s spend increased, peaking at 8.7% on the 21st. Appliances Online remained stable, while Dyson’s spend varied, ending at 5.19%. Amazon’s spend decreased throughout the month, finishing at 4.35%. Officeworks and Harvey Norman showed minor fluctuations, while Apple’s spend peaked mid-month, closing at 3.34%.
Competitor Count for AUS Retail Electronics & Appliances
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 1672 |
| 2026/08/02 | 1672 |
| 2026/08/03 | 1660 |
| 2026/08/04 | 1627 |
| 2026/08/05 | 1443 |
| 2026/08/06 | 1462 |
| 2026/08/07 | 1454 |
| 2026/08/08 | 1349 |
| 2026/08/09 | 1359 |
| 2026/08/10 | 1359 |
| 2026/08/11 | 1473 |
| 2026/08/12 | 1386 |
| 2026/08/13 | 1349 |
| 2026/08/14 | 1357 |
| 2026/08/15 | 1316 |
| 2026/08/16 | 1308 |
| 2026/08/17 | 1300 |
| 2026/08/18 | 1292 |
| 2026/08/19 | 1183 |
| 2026/08/20 | 1242 |
| 2026/08/21 | 1275 |
| 2026/08/22 | 1313 |
| 2026/08/23 | 1348 |
| 2026/08/24 | 1362 |
| 2026/08/25 | 1374 |
| 2026/08/26 | 1379 |
| 2026/08/27 | 1383 |
| 2026/08/28 | 1398 |
| 2026/08/29 | 1389 |
| 2026/08/30 | 1388 |
| 2026/08/31 | 1427 |
Copyright © Adthena. All rights reserved.
August began with 1,672 advertisers, declining sharply to 1,183 mid-month. A recovery followed, ending at 1,427.
