Share of Clicks for top 10 AUS Retail Electronics & Appliances brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| temu.com | 13.52 |
| amazon.com.au | 10.89 |
| kogan.com | 8.56 |
| thegoodguys.com.au | 7.09 |
| officeworks.com.au | 5.36 |
| appliancesonline.com.au | 4.51 |
| jbhifi.com.au | 4.44 |
| apple.com | 3.39 |
| samsung.com | 2.67 |
| harveynorman.com.au | 2.39 |
| others | 37.18 |
- temu.com - 13.52%
- amazon.com.au - 10.89%
- kogan.com - 8.56%
- thegoodguys.com.au - 7.09%
- officeworks.com.au - 5.36%
- appliancesonline.com.au - 4.51%
- jbhifi.com.au - 4.44%
- apple.com - 3.39%
- samsung.com - 2.67%
- harveynorman.com.au - 2.39%
- others - 37.18%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, Temu leads with 13.52% click share, followed by Amazon at 10.89%. Others collectively hold a significant 37.18%, highlighting diverse competition.
Share of Spend for the top 10 AUS Retail Electronics & Appliances brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | amazon.com.au | apple.com | kogan.com | thegoodguys.com.au | officeworks.com.au | jbhifi.com.au | dyson.com.au | temu.com | samsung.com | appliancesonline.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 10.25% | 2.77% | 10.62% | 4% | 2.74% | 5.26% | 4.05% | 5.22% | 2.19% | 3.89% |
| 2025/11/02 | 10.85% | 4.16% | 10.82% | 3.96% | 2.36% | 4.18% | 3.67% | 5.4% | 1.9% | 3.85% |
| 2025/11/03 | 11.72% | 4.04% | 11.34% | 4.31% | 3.55% | 2.76% | 3.5% | 5.04% | 1.82% | 4.11% |
| 2025/11/04 | 11.79% | 3.29% | 12.01% | 4.2% | 3.69% | 2% | 3.48% | 6.49% | 1.62% | 4.05% |
| 2025/11/05 | 11.84% | 4.63% | 11.35% | 5.6% | 3.03% | 2.82% | 3.56% | 6.98% | 2.13% | 4.1% |
| 2025/11/06 | 11.35% | 2.71% | 11.42% | 4.81% | 3.05% | 2.62% | 3.64% | 6.26% | 3.22% | 4.4% |
| 2025/11/07 | 10.9% | 3.85% | 12.3% | 5.06% | 2.74% | 2.18% | 3.35% | 4.57% | 3.73% | 4.28% |
| 2025/11/08 | 11.96% | 3.38% | 11.79% | 4.23% | 2.3% | 1.79% | 2.98% | 7.26% | 3.38% | 3.35% |
| 2025/11/09 | 12.33% | 3.94% | 10.87% | 4.06% | 2.25% | 2.11% | 2.95% | 7.96% | 3.27% | 3.22% |
| 2025/11/10 | 10.78% | 3.63% | 12.98% | 3.77% | 3.05% | 1.79% | 3.61% | 6.42% | 3.45% | 3.49% |
| 2025/11/11 | 10.86% | 3.3% | 12.3% | 4.34% | 3.25% | 1.7% | 3.42% | 5.16% | 3.48% | 3.37% |
| 2025/11/12 | 10.34% | 3.65% | 12.29% | 4.21% | 3.47% | 2.16% | 3.62% | 4.66% | 3.13% | 3.46% |
| 2025/11/13 | 9.68% | 2.41% | 10.62% | 4.55% | 4.04% | 2.18% | 3.82% | 4% | 2.98% | 3.52% |
| 2025/11/14 | 9.31% | 3.41% | 10.72% | 5.05% | 3.52% | 2.72% | 3.78% | 4.05% | 3.12% | 3.39% |
| 2025/11/15 | 9.4% | 3.3% | 10.98% | 4.43% | 3.5% | 2.97% | 4.5% | 5.04% | 3.64% | 3.34% |
| 2025/11/16 | 10.06% | 3.53% | 11.15% | 4.53% | 3.81% | 3.13% | 3.73% | 4.94% | 3.19% | 2.84% |
| 2025/11/17 | 10.39% | 2.77% | 12.46% | 4.46% | 5.52% | 2.97% | 3.58% | 5.56% | 2.86% | 3.05% |
| 2025/11/18 | 12.88% | 1.95% | 11.34% | 4.24% | 7.58% | 2.82% | 3.56% | 6.23% | 3.17% | 3.11% |
| 2025/11/19 | 13.37% | 3.89% | 10.17% | 4.84% | 6.76% | 3.09% | 3.5% | 4.52% | 2.56% | 3.28% |
| 2025/11/20 | 15.17% | 1.39% | 8.39% | 5.16% | 8.16% | 4.23% | 3.68% | 2.78% | 3.16% | 3.42% |
| 2025/11/21 | 12.79% | 2.08% | 8.44% | 6.02% | 8.01% | 6.43% | 3.58% | 3.82% | 3.06% | 3.03% |
| 2025/11/22 | 12.99% | 0.73% | 8.8% | 6.08% | 6.72% | 7.18% | 3.3% | 4.33% | 4.07% | 2.93% |
| 2025/11/23 | 11.54% | 1.22% | 7.1% | 5.9% | 5.98% | 8.21% | 4.02% | 2.63% | 4.86% | 2.78% |
| 2025/11/24 | 13.51% | 0.97% | 7.89% | 5.9% | 7.54% | 6.69% | 3.5% | 2.92% | 4.17% | 3.3% |
| 2025/11/25 | 13.91% | 1.53% | 8.59% | 5.69% | 5.78% | 5.93% | 2.99% | 3.82% | 4.04% | 3.49% |
| 2025/11/26 | 12.11% | 1.37% | 8.09% | 6.75% | 5.68% | 6.59% | 2.99% | 4.08% | 3.09% | 3.18% |
| 2025/11/27 | 12.71% | 1.73% | 8.14% | 7.4% | 5.7% | 6.19% | 3.09% | 3.81% | 3.05% | 3.27% |
| 2025/11/28 | 15.72% | 7.29% | 8.07% | 7.51% | 3.4% | 6.31% | 3.1% | 1.59% | 2.57% | 2.75% |
| 2025/11/29 | 9.41% | 6.06% | 7.64% | 6.72% | 5.12% | 4.11% | 3.1% | 2.49% | 3.24% | 2.82% |
| 2025/11/30 | 8.4% | 8.34% | 7.34% | 6.52% | 5.27% | 4.68% | 3.54% | 3.39% | 2.94% | 2.57% |
- amazon.com.au
- apple.com
- kogan.com
- thegoodguys.com.au
- officeworks.com.au
- jbhifi.com.au
- dyson.com.au
- temu.com
- samsung.com
- appliancesonline.com.au
Copyright © Adthena. All rights reserved.
November saw Amazon.com.au’s PPC spend share fluctuate, peaking mid-month at 15.72%. Apple.com surged late, ending at 8.34%. Kogan.com started strong but declined, finishing at 7.34%. TheGoodGuys.com.au rose steadily, closing at 6.52%. Officeworks.com.au peaked mid-month, ending at 5.27%. JBHiFi.com.au climbed late, closing at 4.68%. Dyson.com.au remained stable, finishing at 3.54%. Temu.com fluctuated, ending at 3.39%. Samsung.com saw a mid-month rise, closing at 2.94%. AppliancesOnline.com.au declined, ending at 2.57%.
Competitor Count for AUS Retail Electronics & Appliances
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 1938 |
| 2025/11/02 | 1940 |
| 2025/11/03 | 1983 |
| 2025/11/04 | 1991 |
| 2025/11/05 | 1998 |
| 2025/11/06 | 2009 |
| 2025/11/07 | 2000 |
| 2025/11/08 | 2027 |
| 2025/11/09 | 2026 |
| 2025/11/10 | 2041 |
| 2025/11/11 | 2028 |
| 2025/11/12 | 2027 |
| 2025/11/13 | 2045 |
| 2025/11/14 | 2027 |
| 2025/11/15 | 2030 |
| 2025/11/16 | 2008 |
| 2025/11/17 | 2013 |
| 2025/11/18 | 2020 |
| 2025/11/19 | 1966 |
| 2025/11/20 | 1950 |
| 2025/11/21 | 1941 |
| 2025/11/22 | 1928 |
| 2025/11/23 | 1934 |
| 2025/11/24 | 1920 |
| 2025/11/25 | 1902 |
| 2025/11/26 | 1891 |
| 2025/11/27 | 1878 |
| 2025/11/28 | 1864 |
| 2025/11/29 | 1839 |
| 2025/11/30 | 1853 |
Copyright © Adthena. All rights reserved.
November began with 1,938 advertisers, peaking at 2,045 mid-month. A decline followed, ending with 1,853 advertisers.
