AUS Retail Electronics & Appliances - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
temu.com	18.64
amazon.com.au	12.38
thegoodguys.com.au	10.01
kogan.com	5.77
appliancesonline.com.au	4.69
officeworks.com.au	3.92
harveynorman.com.au	3.57
samsung.com	3.45
jbhifi.com.au	2.94
reebelo.com.au	2.47
others	32.16

In the competitive landscape of Google PPC, Temu leads with 18.64% click share, followed by Amazon at 12.38%. The Good Guys capture 10.01%, while others collectively hold a significant 32.16%.

Market Exposure

Share of Spend for the top 10 AUS Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	amazon.com.au	kogan.com	thegoodguys.com.au	temu.com	samsung.com	appliancesonline.com.au	harveynorman.com.au	reebelo.com.au	jbhifi.com.au	officeworks.com.au
2025/04/01	13.45%	7%	7.02%	6.18%	4.83%	4.61%	3.98%	6.44%	3.21%	2.78%
2025/04/02	13.89%	8.26%	6.57%	6.35%	3.46%	3.88%	3.76%	6.87%	2.28%	2.14%
2025/04/03	13.72%	8.75%	5.99%	4.44%	3.69%	4.4%	3.73%	4.99%	1.63%	2.39%
2025/04/04	14.06%	7.68%	8.17%	0.62%	4.11%	3.76%	4.41%	4.36%	2.74%	1.97%
2025/04/05	16.56%	8.56%	9.45%	0.35%	4.53%	3.62%	3.85%	4.15%	2.34%	1.6%
2025/04/06	16.6%	9.4%	9.69%	3.28%	3.79%	3.52%	3.24%	4.16%	2.32%	1.71%
2025/04/07	15.75%	7.23%	7.05%	5.73%	5.09%	4.02%	3.27%	5.22%	2.4%	2.32%
2025/04/08	15.34%	7.95%	7.02%	6.13%	5.12%	4.31%	3.18%	4.82%	2.28%	2.07%
2025/04/09	14.09%	8.44%	6.54%	4.99%	4.85%	4.3%	2.91%	4.74%	2.2%	3.22%
2025/04/10	14.41%	7.79%	6.96%	3.62%	4.36%	4%	3.33%	5.94%	2.52%	4.51%
2025/04/11	12.73%	6.75%	7.47%	5.32%	5.24%	3.83%	3.25%	5.62%	2.69%	4.71%
2025/04/12	12.27%	8.11%	7.85%	5.68%	5.08%	3.24%	2.85%	5.37%	2.35%	4.2%
2025/04/13	12.89%	7.84%	6.28%	5.85%	4.78%	3.57%	3.12%	4.68%	2.35%	4.16%
2025/04/14	15.71%	7.22%	5.83%	5.62%	4.31%	4.4%	3.07%	3.88%	2.93%	5.34%
2025/04/15	14.56%	8%	6.8%	5.2%	5.35%	4.32%	3.39%	4.27%	2.69%	4.8%
2025/04/16	12.22%	8.98%	9.33%	6.13%	5.4%	4.48%	3.46%	4.31%	2.4%	4.61%
2025/04/17	11.71%	8.58%	9.87%	6.11%	5.66%	3.95%	4.1%	3.42%	1.78%	5.23%
2025/04/18	10.65%	7%	11.08%	6.8%	5.57%	3.73%	5.02%	2.85%	1.68%	5.36%
2025/04/19	13.09%	5.85%	12.97%	7.37%	4.36%	3.57%	3.68%	3.49%	2.3%	3.78%
2025/04/20	12.26%	6.73%	11.68%	7.71%	4.6%	3.32%	4.21%	3.71%	2.4%	4.16%
2025/04/21	12.39%	7.89%	9.16%	6.73%	5.29%	3.61%	3.07%	4.52%	2.41%	5.63%
2025/04/22	13.59%	7.36%	10.56%	7.29%	4.72%	3.77%	3.68%	3.6%	2.47%	5.36%
2025/04/23	11.47%	7.21%	10.15%	6.13%	5.98%	4.41%	3.19%	3.25%	2.27%	4.35%
2025/04/24	11.44%	7.69%	8.13%	6.33%	5.88%	5.06%	3.66%	3.07%	2.14%	4.04%
2025/04/25	11.96%	7.33%	8.02%	5.01%	5.18%	4.74%	3.51%	2.94%	2.74%	4.37%
2025/04/26	13.04%	7.77%	9.41%	6.17%	6.07%	3.92%	2.96%	3.39%	2.49%	3.19%
2025/04/27	12.99%	7.36%	9.99%	6.89%	5.74%	3.73%	3.19%	3.17%	2.37%	2.97%
2025/04/28	13.8%	7.94%	8.82%	6.63%	5.6%	4.04%	3.06%	3.44%	3.14%	2.1%
2025/04/29	14.01%	8.52%	8.22%	5.43%	6.02%	4.58%	3.51%	2.95%	3.26%	0.44%
2025/04/30	14.01%	9.12%	7.86%	5.86%	4.96%	4.18%	3.8%	3.28%	2.99%	0.48%

April saw Amazon.com.au’s PPC spend share fluctuate, peaking mid-month. Kogan.com and TheGoodGuys.com.au showed steady growth, while Temu.com rebounded after early dips. Samsung.com and AppliancesOnline.com.au maintained moderate shares. HarveyNorman.com.au and Reebelo.com.au experienced minor fluctuations. JBHiFi.com.au and Officeworks.com.au ended the month with lower shares.

Market Exposure

Competitor Count for AUS Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	2231
2025/04/02	2203
2025/04/03	2224
2025/04/04	2177
2025/04/05	2152
2025/04/06	2150
2025/04/07	2130
2025/04/08	2146
2025/04/09	2093
2025/04/10	2077
2025/04/11	2057
2025/04/12	2042
2025/04/13	2051
2025/04/14	2076
2025/04/15	2045
2025/04/16	2046
2025/04/17	2001
2025/04/18	2020
2025/04/19	2151
2025/04/20	2132
2025/04/21	2151
2025/04/22	2119
2025/04/23	2157
2025/04/24	2163
2025/04/25	2201
2025/04/26	2141
2025/04/27	2147
2025/04/28	2144
2025/04/29	2162
2025/04/30	2120

April began with 2,231 advertisers, dipping to 2,001 mid-month. A recovery followed, ending at 2,120.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
thegoodguys.com.au	3.29%
apple.com	0.56%
samsung.com	0.54%
officeworks.com.au	0.43%
ring.com	0.36%
lenovo.com	-0.38%
reebelo.com.au	-0.58%
dicksmith.com.au	-0.59%
amazon.com.au	-1.31%
temu.com	-3.18%

TheGoodGuys.com.au surged with a 3.29% click share increase, while Temu.com dropped by 3.18%. Apple.com and Samsung.com also saw positive gains, contrasting with declines for Amazon.com.au and DickSmith.com.au.

Campaign Efficiency

AUS Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com.au	kogan.com	temu.com	thegoodguys.com.au	appliancesonline.com.au	harveynorman.com.au	jbhifi.com.au	bigw.com.au	reebelo.com.au	officeworks.com.au
2025/04/01	17.47%	7.11%	10.56%	7.25%	4.18%	4.01%	3.38%	2.36%	5.08%	2.52%
2025/04/02	17.35%	8.41%	11.6%	6.81%	3.75%	3.68%	2.12%	2.69%	5.36%	1.79%
2025/04/03	17.4%	9.1%	8.26%	6.37%	4.18%	3.71%	1.67%	3.43%	3.77%	2.23%
2025/04/04	18.79%	8.09%	0.97%	9.55%	3.7%	4.76%	2.77%	4.46%	3.05%	1.99%
2025/04/05	21.78%	9%	0.48%	10.61%	3.55%	4.1%	2.36%	2.82%	2.95%	1.54%
2025/04/06	21.49%	9.79%	5.53%	10.53%	3.39%	3.28%	2.18%	2.71%	2.94%	1.58%
2025/04/07	20.17%	7.28%	10.22%	7.5%	3.85%	3.38%	2.23%	3.36%	3.66%	2.15%
2025/04/08	19.44%	8.08%	11.3%	7.34%	4.21%	3.17%	2.15%	3.28%	3.47%	1.97%
2025/04/09	17.88%	8.7%	9.84%	6.7%	4.09%	2.98%	2.06%	2.53%	3.54%	2.94%
2025/04/10	18.58%	8.14%	7.48%	7.36%	3.78%	3.37%	2.44%	2.83%	4.36%	4.3%
2025/04/11	16.49%	6.98%	10.42%	8.17%	3.73%	3.44%	2.72%	3.25%	4.11%	4.66%
2025/04/12	15.89%	8.18%	11.04%	8.48%	3.2%	3.05%	2.36%	2.47%	3.9%	4.17%
2025/04/13	17.03%	7.97%	11.43%	6.62%	3.48%	3.22%	2.35%	2.86%	3.37%	3.99%
2025/04/14	20.33%	7.33%	10.54%	5.99%	4.34%	3.21%	2.84%	2.84%	2.8%	5.19%
2025/04/15	18.74%	8.46%	10.46%	6.93%	4.14%	3.41%	2.59%	3.2%	3.21%	4.77%
2025/04/16	15.51%	9.14%	11.56%	9.85%	4.46%	3.54%	2.28%	2.98%	3.14%	4.69%
2025/04/17	14.33%	8.9%	11.75%	10.65%	4.04%	4.2%	1.68%	3.67%	2.47%	5.14%
2025/04/18	12.79%	7.35%	12.98%	12.22%	3.42%	4.9%	1.62%	2.72%	2.02%	5.36%
2025/04/19	16.54%	5.94%	11.35%	13.75%	3.4%	3.7%	2.24%	2.53%	2.52%	3.87%
2025/04/20	15.47%	6.84%	12.09%	12.49%	3.22%	4.26%	2.33%	2.91%	2.77%	4.25%
2025/04/21	15.79%	8.09%	11.24%	10.08%	3.63%	3.15%	2.2%	2.63%	3.28%	5.54%
2025/04/22	17.29%	7.45%	11.67%	11.23%	3.62%	3.71%	2.31%	2.91%	2.76%	5.16%
2025/04/23	15.13%	7.57%	9.97%	10.97%	4.31%	3.4%	2.27%	2.71%	2.5%	4.27%
2025/04/24	15.03%	7.99%	9.81%	8.84%	4.78%	3.81%	2.11%	2.71%	2.35%	3.96%
2025/04/25	15.92%	7.54%	8.82%	8.79%	4.53%	3.63%	2.68%	2.72%	2.25%	4.22%
2025/04/26	17.18%	7.99%	9.17%	10.4%	3.76%	3.02%	2.4%	2.04%	2.61%	3.2%
2025/04/27	17.02%	7.77%	9.79%	10.75%	3.66%	3.24%	2.27%	2.45%	2.51%	2.94%
2025/04/28	18.36%	8.28%	10.02%	9.92%	3.95%	3.1%	2.93%	2.47%	2.59%	1.94%
2025/04/29	18.72%	9.42%	7.84%	8.9%	4.53%	3.63%	3.28%	2.84%	2.16%	0.4%
2025/04/30	18.25%	9.81%	9.06%	8.3%	4.08%	3.92%	3.04%	2.83%	2.46%	0.4%

April saw Amazon.com.au’s impression share fluctuate, peaking mid-month. Kogan.com and Temu.com experienced steady growth, while TheGoodGuys.com.au surged in the latter half. Officeworks.com.au ended with a sharp decline.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Amazon Australia https://www.amazon.com.au
Visit Amazon.com.au — Browse & Discover Thousands of products. Read Customer Reviews and Find Best Sellers. Free Delivery on Eligible Orders. Shop Low Prices & Top Brands.
2
Apple Watch | Official Site https://www.apple.com › au
Apple Watch SE, Apple Watch Ultra 2 and the new Apple Watch Series 10. Buy now. Trade in your eligible Apple Watch and get A$50–A$530 credit towards a new one.
3
Buy New Appliances Online http://www.appliancesonline.com.au
Free Next Day Delivery — Free Delivery on Laundry & Kitchen Products. Compare 1000s of Customer Product Reviews.
4
Temu.com Official Site | Free Shipping Today | All Categories https://www.temu.com
Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.
5
Fridge Deals - Limited Time | Fridge Deals Won't Last Long https://www.thegoodguys.com.au
Deals On The Biggest Fridge Brands. Shop Today For Affordable and High Quality Fridges.

In the bustling world of Google PPC, Amazon Australia entices with vast selections and free delivery, while Apple captivates with trade-in offers for its latest watches. Appliances Online promises swift delivery and extensive reviews, Temu showcases global products, and The Good Guys highlight limited-time fridge deals.

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AUS Retail Electronics & Appliances - PPC Market Share Analysis April 2025

Share of Clicks for top 10 AUS Retail Electronics & Appliances brands

Share of Spend for the top 10 AUS Retail Electronics & Appliances brands

Competitor Count for AUS Retail Electronics & Appliances

Market Loss & Market Gains for AUS Retail Electronics & Appliances

AUS Retail Electronics & Appliances Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Retail Electronics & Appliances

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

PPC case study: How Serotonin x Assos achieved 6-figure growth & brand protection

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

Ask Arlo: AI generated search insights in seconds

Get the full picture

See this data specific to your brand performance