AUS Retail Electronics & Appliances - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Retail Electronics & Appliances AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	12.860510173
	87.139489827

12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	38
	62

38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	21%
Transactional	20%
Navigational	4%
Seasonal	2%
Local	1%
Problem Solving	3%

Market Exposure

Share of Clicks for top 10 AUS Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
temu.com	22.84
amazon.com.au	8.46
kogan.com	8.17
thegoodguys.com.au	6.62
officeworks.com.au	4.28
appliancesonline.com.au	4.28
jbhifi.com.au	3.44
harveynorman.com.au	3.36
apple.com	2.82
dyson.com.au	2.49
others	33.24

temu.com - 22.84%
amazon.com.au - 8.46%
kogan.com - 8.17%
thegoodguys.com.au - 6.62%
officeworks.com.au - 4.28%
appliancesonline.com.au - 4.28%
jbhifi.com.au - 3.44%
harveynorman.com.au - 3.36%
apple.com - 2.82%
dyson.com.au - 2.49%
others - 33.24%

In the competitive landscape of Google PPC, Temu leads with 22.84% click share, followed by Amazon at 8.46%. Others collectively dominate with 33.24%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	kogan.com	amazon.com.au	temu.com	thegoodguys.com.au	dyson.com.au	officeworks.com.au	appliancesonline.com.au	reebelo.com.au	harveynorman.com.au	jbhifi.com.au
2026/01/01	12.23%	7.16%	6.76%	5.82%	5.23%	2.34%	5.21%	2.09%	5.06%	2.26%
2026/01/02	11.32%	7.22%	8.83%	5.05%	5.83%	2.48%	4.94%	2.32%	5.57%	1.89%
2026/01/03	12.37%	7.69%	8.29%	4.97%	5.9%	2.32%	5.13%	2.25%	5.81%	2.18%
2026/01/04	12.1%	7.87%	8.36%	5.04%	5.21%	2.38%	4.85%	2.34%	5.64%	2.28%
2026/01/05	12.15%	8.6%	8.86%	4.22%	4.35%	3.32%	5.94%	2.59%	5.32%	1.69%
2026/01/06	12.74%	8.26%	7.43%	4.04%	3.34%	3.49%	6.47%	2.55%	5.66%	2.05%
2026/01/07	12.42%	7.35%	7.73%	5.53%	5.48%	1.73%	4.73%	1.96%	5.27%	3.58%
2026/01/08	10.63%	8.44%	7.92%	3.64%	4.56%	3.54%	5.82%	3.27%	5.61%	2.13%
2026/01/09	10.91%	8.2%	4.5%	4.14%	5.56%	4.59%	3.3%	3.79%	5.66%	2.32%
2026/01/10	9.74%	8.91%	7.79%	4.07%	5.57%	3.43%	3.21%	3.39%	5.33%	2.35%
2026/01/11	10.64%	7.67%	7.73%	4.1%	5.35%	3.39%	3.29%	4.04%	4.99%	2.11%
2026/01/12	11.25%	8.6%	7.49%	4.02%	6.02%	3.78%	3.75%	4.54%	3.31%	2.32%
2026/01/13	11.69%	10.28%	9.06%	3.86%	5.48%	3.53%	3.61%	4.21%	2.93%	2.41%
2026/01/14	11.63%	9.94%	6.88%	4.04%	6.96%	4.25%	3.48%	3.86%	2.87%	2.06%
2026/01/15	9.77%	8.71%	8.98%	4.71%	6.8%	4.44%	3.32%	4.03%	2.95%	2.02%
2026/01/16	11.02%	8.16%	4.48%	4.14%	5.54%	4.58%	3.29%	3.77%	5.65%	2.31%
2026/01/17	8.78%	8.44%	8.25%	5.3%	5.11%	3.85%	3.28%	3.5%	2.64%	3.47%
2026/01/18	8.87%	9.87%	7.54%	6.15%	5.76%	3.32%	3.78%	3.79%	2.64%	3.33%
2026/01/19	10.2%	8.86%	7.41%	5.76%	5.12%	4.08%	4.23%	2.85%	2.9%	3.56%
2026/01/20	9.67%	9.67%	8.38%	6.38%	4.6%	3.95%	4.44%	2.88%	3.35%	3.83%
2026/01/21	9.92%	9.27%	8.06%	6.36%	5.27%	4.33%	4.04%	3.01%	3.07%	3.47%
2026/01/22	8.5%	11.61%	8.06%	6.63%	7.05%	4.1%	4.2%	2.9%	2.44%	3.74%
2026/01/23	9.2%	10.68%	8.26%	6.14%	6.76%	3.91%	4.48%	3.2%	2.33%	3.93%
2026/01/24	10.95%	10.99%	8.6%	5.82%	6.85%	3.39%	3.96%	2.76%	2.22%	3.31%
2026/01/25	10.84%	11.85%	7.76%	5.7%	7.16%	3.47%	4.02%	2.52%	2.3%	4.01%
2026/01/26	10.77%	12.24%	7.48%	5.58%	6.88%	4.58%	4.21%	2.79%	2.44%	3.37%
2026/01/27	11.22%	12.28%	9.14%	4.32%	5.39%	4.4%	3.69%	3.41%	2.79%	3.34%
2026/01/28	11.76%	11.27%	6.76%	5.13%	6.48%	4.23%	4.08%	3.21%	3.17%	3.76%
2026/01/29	11.49%	10.33%	7.32%	6.04%	5.62%	4.1%	3.99%	3.42%	2.65%	2.35%
2026/01/30	10.19%	8.9%	8.17%	8.17%	6.37%	4.53%	3.91%	3.43%	2.87%	2.36%
2026/01/31	11.33%	9.01%	8.41%	8.1%	6.17%	4.18%	3.8%	3.4%	2.8%	2.38%

kogan.com
amazon.com.au
temu.com
thegoodguys.com.au
dyson.com.au
officeworks.com.au
appliancesonline.com.au
reebelo.com.au
harveynorman.com.au
jbhifi.com.au

Kogan.com led January 2026 with fluctuating spend, peaking early and stabilizing. Amazon.com.au surged mid-month, while Temu.com showed consistent growth. Thegoodguys.com.au and Dyson.com.au saw late-month spikes. Overall, dynamic shifts marked the month.

Market Exposure

Competitor Count for AUS Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	1765
2026/01/02	1730
2026/01/03	1704
2026/01/04	1716
2026/01/05	1763
2026/01/06	1769
2026/01/07	1737
2026/01/08	1767
2026/01/09	1750
2026/01/10	1770
2026/01/11	1780
2026/01/12	1772
2026/01/13	1771
2026/01/14	1773
2026/01/15	1773
2026/01/16	1750
2026/01/17	1771
2026/01/18	1758
2026/01/19	1727
2026/01/20	1735
2026/01/21	1724
2026/01/22	1705
2026/01/23	1685
2026/01/24	1675
2026/01/25	1693
2026/01/26	1952
2026/01/27	2063
2026/01/28	1920
2026/01/29	1885
2026/01/30	1927
2026/01/31	1909

January began with 1,765 advertisers, fluctuating mid-month, then surged to 2,063 by the 27th, ending at 1,909.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
temu.com	5.49%
thegoodguys.com.au	1.53%
jbhifi.com.au	0.71%
amazon.com.au	0.46%
ring.com	0.38%
appliancesonline.com.au	-0.42%
dicksmith.com.au	-0.64%
apple.com	-0.82%
kogan.com	-1.05%
harveynorman.com.au	-1.85%

Temu.com surged with a 5.49% click share increase, while TheGoodGuys.com.au rose by 1.53%. Conversely, HarveyNorman.com.au saw a decline of 1.85%.

Campaign Efficiency

AUS Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	temu.com	amazon.com.au	kogan.com	thegoodguys.com.au	officeworks.com.au	bigw.com.au	appliancesonline.com.au	reebelo.com.au	harveynorman.com.au	jbhifi.com.au
2026/01/01	9.58%	9.49%	11.84%	6.9%	2.75%	3.54%	5.69%	1.72%	4.77%	2.39%
2026/01/02	12.87%	9.88%	10.97%	5.9%	2.9%	2.8%	5.28%	2%	5.51%	1.81%
2026/01/03	12.23%	10.4%	11.94%	5.48%	2.79%	3.08%	5.33%	1.94%	5.76%	2.23%
2026/01/04	12.32%	10.64%	11.68%	5.51%	2.85%	4.14%	4.94%	1.97%	5.55%	2.22%
2026/01/05	12.96%	11.41%	11.73%	4.64%	3.72%	3.35%	5.97%	2.23%	5.49%	1.71%
2026/01/06	9.65%	11.27%	12.49%	4.42%	3.99%	2.72%	6.62%	2.23%	5.98%	2.12%
2026/01/07	11.2%	9.8%	11.93%	6.14%	1.87%	4.05%	4.91%	1.64%	5.26%	3.31%
2026/01/08	12.36%	11.39%	9.73%	4.11%	4.19%	2.47%	5.94%	2.67%	5.79%	2.24%
2026/01/09	6.46%	10.81%	10.83%	4.88%	5.54%	2.99%	3.18%	3.59%	6.2%	2.57%
2026/01/10	12.9%	11.5%	8.9%	4.66%	4.02%	2.95%	3.05%	3.07%	5.75%	2.48%
2026/01/11	12.46%	10.18%	10.11%	4.63%	3.95%	2.86%	3.19%	3.55%	5.36%	2.21%
2026/01/12	12.3%	11.5%	10.75%	4.61%	4.42%	2.75%	3.53%	4.11%	3.49%	2.36%
2026/01/13	14.13%	13.14%	11.25%	4.17%	3.92%	2.67%	3.45%	3.8%	2.95%	2.26%
2026/01/14	9.58%	13.51%	11.37%	4.51%	4.81%	2.51%	3.35%	3.6%	2.98%	2.17%
2026/01/15	15.16%	11.24%	9.36%	5.11%	4.85%	3.17%	3.07%	3.61%	2.88%	2%
2026/01/16	6.46%	10.8%	10.89%	4.89%	5.54%	2.99%	3.18%	3.58%	6.2%	2.56%
2026/01/17	14.22%	10.82%	8.59%	5.94%	4.61%	4.28%	3.01%	3.33%	2.89%	3.34%
2026/01/18	12.35%	12.26%	8.72%	6.73%	4%	3.62%	3.58%	3.42%	2.94%	3.27%
2026/01/19	13.63%	11.27%	9.95%	6.26%	4.63%	3.78%	3.82%	2.62%	3.04%	3.35%
2026/01/20	14.81%	11.81%	9.18%	6.68%	4.44%	3.91%	3.96%	2.51%	3.46%	3.66%
2026/01/21	14.5%	11.4%	9.47%	6.86%	4.95%	3.12%	3.73%	2.69%	3.19%	3.26%
2026/01/22	14.64%	14.25%	8.46%	6.63%	4.74%	2.64%	3.96%	2.61%	2.54%	3.52%
2026/01/23	15.38%	13.06%	8.98%	6.19%	4.65%	2.46%	4.38%	2.83%	2.39%	3.56%
2026/01/24	15.4%	13.64%	10.59%	5.89%	3.99%	2.46%	3.77%	2.48%	2.25%	3.03%
2026/01/25	13.82%	15.08%	10.44%	5.8%	4.21%	2.15%	3.8%	2.3%	2.38%	3.76%
2026/01/26	13.64%	15.1%	10.18%	5.61%	5.46%	2.94%	3.91%	2.61%	2.57%	3.05%
2026/01/27	15.01%	15.43%	10.29%	4.25%	4.99%	3.6%	3.38%	2.78%	2.92%	3.05%
2026/01/28	9.38%	14.74%	11.22%	5.29%	5.28%	3.76%	4.05%	2.88%	3.42%	3.61%
2026/01/29	10.17%	13.5%	10.96%	6.26%	5.06%	3.4%	4.07%	3.26%	2.84%	2.28%
2026/01/30	12.37%	11.34%	9.4%	8.61%	5.47%	4.27%	3.9%	3.24%	3.09%	2.32%
2026/01/31	12.74%	11.44%	10.28%	8.19%	5.13%	3.79%	3.61%	3.12%	3.01%	2.28%

temu.com
amazon.com.au
kogan.com
thegoodguys.com.au
officeworks.com.au
bigw.com.au
appliancesonline.com.au
reebelo.com.au
harveynorman.com.au
jbhifi.com.au

In January 2026, Temu.com led with fluctuating impressions, peaking mid-month. Amazon.com.au and Kogan.com followed closely, showing consistent growth. TheGoodGuys.com.au surged late month, while others maintained steady shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Retail Electronics & Appliances - Last month

1
Apple | Official Site https://www.apple.com › au
Limited time offer. Save on Mac and iPad for uni. Get an eligible accessory. Terms apply. Introducing the new MacBook Pro 14" and iPad Pro.
2
Buy New Appliances Online - Cheapest Price & Biggest Range http://www.appliancesonline.com.au
Free Delivery on Laundry & Kitchen Products. Compare 1000s of Customer Product Reviews.
3
Prices Crunched At JB Hi-Fi - Smashing Prices At JB Hi-Fi https://www.jbhifi.com.au
Check Out These Amazing Deals On The Biggest Brands Today At JB! Shop Online Today. You Won't Want To Miss These Incredible Deals.
4
Temu.com Official Site | Free Shipping Today | All Categories https://www.temu.com
Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.
5
These TV Deals Won't Last Long - Shop OLED, QLED, 4K & 8K! https://www.thegoodguys.com.au
Shop the Latest BIG SCREEN 2025 TVs from the Best Brands Like Samsung, LG, Hisense & More!

In the competitive landscape of Google PPC, Apple entices with exclusive offers on Mac and iPad, while Appliances Online highlights free delivery and extensive reviews. JB Hi-Fi and The Good Guys captivate with unbeatable deals on top brands, and Temu.com offers global quality with free shipping.

Frequently Asked Questions

Why is the AUS Retail Electronics & Appliances January 2026 Report useful and how should I use it?

Why is the AUS Retail Electronics & Appliances January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Retail Electronics & Appliances January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Retail Electronics & Appliances January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Retail Electronics & Appliances January 2026 Report?

The AUS Retail Electronics & Appliances January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Retail Electronics & Appliances January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Retail Electronics & Appliances January 2026 Report for?

The AUS Retail Electronics & Appliances January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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AUS Retail Electronics & Appliances - PPC Market Share Analysis January 2026