Share of Clicks for top 10 AUS Retail Sports and Outdoors brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| bcf.com.au | 14.06 |
| yeti.com | 7.95 |
| temu.com | 7.88 |
| rebelsport.com.au | 6.95 |
| anacondastores.com | 6.42 |
| 99bikes.com.au | 4.54 |
| amazon.com.au | 2.98 |
| mountainwarehouse.com | 2.72 |
| bigw.com.au | 2.67 |
| theathletesfoot.com.au | 2.13 |
| others | 41.7 |
- bcf.com.au - 14.06%
- yeti.com - 7.95%
- temu.com - 7.88%
- rebelsport.com.au - 6.95%
- anacondastores.com - 6.42%
- 99bikes.com.au - 4.54%
- amazon.com.au - 2.98%
- mountainwarehouse.com - 2.72%
- bigw.com.au - 2.67%
- theathletesfoot.com.au - 2.13%
- others - 41.7%
Copyright © Adthena. All rights reserved.
In the PPC landscape, BCF leads with 14.06% click share, followed by Yeti at 7.95%. ‘Others’ dominate with 41.70%, highlighting diverse competition.
Share of Spend for the top 10 AUS Retail Sports and Outdoors brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | temu.com | anacondastores.com | bcf.com.au | kogan.com | flightrisk.au | bigw.com.au | amazon.com.au | rebelsport.com.au | musclemat.com.au | nordictrackfitness.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 6.11% | 4.69% | 7.66% | 2.76% | 0.85% | 3.69% | 5.35% | 9.25% | 2.75% | 3.37% |
| 2025/12/02 | 7.83% | 4.05% | 7.78% | 3.9% | 1.25% | 4.48% | 3.6% | 4.34% | 1.68% | 4.39% |
| 2025/12/03 | 8.44% | 5.46% | 4.04% | 4.32% | 1.52% | 5.19% | 4.25% | 3.31% | 2.9% | 3.4% |
| 2025/12/04 | 9.1% | 4.29% | 6.66% | 4.55% | 1.88% | 3.21% | 5.17% | 4.87% | 3.09% | 4.56% |
| 2025/12/05 | 6.79% | 4.6% | 6.09% | 3.73% | 1.24% | 4.13% | 4.2% | 5.25% | 2.11% | 4.37% |
| 2025/12/06 | 8.52% | 4.4% | 5.83% | 3.7% | 2.51% | 3.43% | 5.18% | 5.8% | 1.98% | 4.21% |
| 2025/12/07 | 7% | 4.96% | 12.17% | 4% | 1.42% | 2.11% | 5.08% | 7.14% | 2.11% | 3.72% |
| 2025/12/08 | 5.78% | 4.79% | 10.18% | 3.82% | 1.14% | 3.94% | 4.6% | 6.37% | 1.4% | 3.96% |
| 2025/12/09 | 6.51% | 4.42% | 7.78% | 3.65% | 1.36% | 4.59% | 3.26% | 6.99% | 2.41% | 4.37% |
| 2025/12/10 | 5.09% | 5.07% | 10.17% | 3.88% | 0.94% | 3.53% | 3.27% | 6.88% | 3.77% | 4.4% |
| 2025/12/11 | 7.93% | 1.21% | 11.19% | 2.66% | 1.17% | 5.05% | 3.44% | 8.27% | 2.87% | 4.88% |
| 2025/12/12 | 7.28% | 2.15% | 11.59% | 3.56% | 1.34% | 3.42% | 3.16% | 6.28% | 2.24% | 3.67% |
| 2025/12/13 | 6.99% | 5.46% | 8.74% | 2.77% | 0.96% | 3.57% | 2.9% | 5.4% | 2.77% | 3.85% |
| 2025/12/14 | 7.77% | 4.63% | 7.05% | 2.62% | 2.6% | 4.12% | 2.8% | 7.02% | 4.12% | 4.34% |
| 2025/12/15 | 6.24% | 5.32% | 9.35% | 2.93% | 2.25% | 4.83% | 3.57% | 6.13% | 3.46% | 4.41% |
| 2025/12/16 | 5.56% | 6.12% | 11.24% | 2.11% | 0.12% | 3.04% | 3.61% | 6.24% | 1.59% | 4.36% |
| 2025/12/17 | 6.12% | 6.69% | 6.63% | 2.24% | 2.09% | 2.47% | 3.82% | 8.34% | 2.04% | 3.63% |
| 2025/12/18 | 8.68% | 5.44% | 7.45% | 1.16% | 0.95% | 4.61% | 3.28% | 6.35% | 6% | 2.24% |
| 2025/12/19 | 9.76% | 5.63% | 6.89% | 2.23% | 1% | 3.94% | 3.22% | 6.73% | 2.41% | 2.46% |
| 2025/12/20 | 9.99% | 5.27% | 7.37% | 2.1% | 2.92% | 2.81% | 4.3% | 3.61% | 3.79% | 2.59% |
| 2025/12/21 | 12.29% | 5.76% | 5.22% | 1.71% | 2.49% | 2.42% | 3.67% | 5.22% | 4.3% | 2.2% |
| 2025/12/22 | 10.9% | 5.36% | 7.54% | 1.89% | 2% | 4.1% | 4.68% | 5.8% | 3.79% | 3.39% |
| 2025/12/23 | 11.83% | 6.8% | 5.67% | 2.61% | 3.68% | 4.84% | 4.49% | 9.01% | 1.18% | 2.38% |
| 2025/12/24 | 13.17% | 8.18% | 6.69% | 1.7% | 2.44% | 3.43% | 4.38% | 8.99% | 1.74% | 2.31% |
| 2025/12/25 | 12.23% | 9.29% | 4.96% | 1.87% | 2.16% | 2.1% | 4.12% | 6.71% | 4.07% | 2.13% |
| 2025/12/26 | 13.3% | 7.66% | 7.48% | 3.9% | 0.99% | 4.23% | 5.11% | 9.61% | 0.96% | 1.42% |
| 2025/12/27 | 12.46% | 7.46% | 4.93% | 3.93% | 2.51% | 2.84% | 5.99% | 2.69% | 2.16% | 1.61% |
| 2025/12/28 | 14.06% | 6.84% | 3.8% | 3.67% | 3.19% | 2.37% | 3.75% | 3.15% | 0.68% | 1.44% |
| 2025/12/29 | 13.01% | 6.23% | 4.9% | 4.98% | 4.89% | 3.25% | 3.28% | 3.99% | 1.19% | 1.71% |
| 2025/12/30 | 13.9% | 5.87% | 5.7% | 4.51% | 3.1% | 3.83% | 4.63% | 3.12% | 2.73% | 1.77% |
| 2025/12/31 | 14.23% | 6.91% | 6.25% | 4.74% | 3.95% | 3.42% | 3.32% | 3.1% | 2.31% | 2% |
- temu.com
- anacondastores.com
- bcf.com.au
- kogan.com
- flightrisk.au
- bigw.com.au
- amazon.com.au
- rebelsport.com.au
- musclemat.com.au
- nordictrackfitness.com.au
Copyright © Adthena. All rights reserved.
In December 2025, Temu.com led with a significant rise, peaking at 14.23% on the 31st. Anacondastores.com and BCF.com.au showed fluctuating trends, while Kogan.com and Amazon.com.au maintained moderate stability. Rebelsport.com.au and Musclemat.com.au experienced varied shifts, concluding with Nordictrackfitness.com.au’s steady decline.
Competitor Count for AUS Retail Sports and Outdoors
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 1016 |
| 2025/12/02 | 998 |
| 2025/12/03 | 1052 |
| 2025/12/04 | 1011 |
| 2025/12/05 | 984 |
| 2025/12/06 | 1003 |
| 2025/12/07 | 948 |
| 2025/12/08 | 947 |
| 2025/12/09 | 911 |
| 2025/12/10 | 919 |
| 2025/12/11 | 887 |
| 2025/12/12 | 860 |
| 2025/12/13 | 834 |
| 2025/12/14 | 773 |
| 2025/12/15 | 847 |
| 2025/12/16 | 793 |
| 2025/12/17 | 835 |
| 2025/12/18 | 944 |
| 2025/12/19 | 1044 |
| 2025/12/20 | 1057 |
| 2025/12/21 | 1060 |
| 2025/12/22 | 1060 |
| 2025/12/23 | 1040 |
| 2025/12/24 | 1065 |
| 2025/12/25 | 1080 |
| 2025/12/26 | 1053 |
| 2025/12/27 | 1081 |
| 2025/12/28 | 1096 |
| 2025/12/29 | 1066 |
| 2025/12/30 | 1024 |
| 2025/12/31 | 1030 |
Copyright © Adthena. All rights reserved.
December began with 1,016 advertisers, dipped mid-month to 773, then surged to 1,096 by month’s end.
