Log in Book a Demo

AUS Retail Sports and Outdoors - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Sports and Outdoors category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Sports and Outdoors brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
yeti.com 12.03
temu.com 9.53
bcf.com.au 8.99
amazon.com.au 6.7
bigw.com.au 4.2
99bikes.com.au 4.16
rebelsport.com.au 4.01
anacondastores.com 3.76
kmart.com.au 2.34
dynamofitness.com.au 1.79
others 42.49

Copyright © Adthena. All rights reserved.

In the PPC landscape, Yeti leads with 12.03% click share, followed by Temu at 9.53%. Others dominate with 42.49%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Sports and Outdoors brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date temu.com amazon.com.au bigw.com.au rebelsport.com.au gymandfitness.com.au dynamofitness.com.au kogan.com anacondastores.com bcf.com.au nordictrackfitness.com.au
2025/04/01 12.58% 8.49% 6.57% 3.49% 1.69% 3.01% 2.9% 3.11% 4.18% 3.6%
2025/04/02 11.95% 7.26% 5.75% 3.99% 1.57% 3.63% 2.5% 3.69% 3.3% 3.83%
2025/04/03 8.31% 6.46% 6.92% 3.34% 1.55% 4.11% 2.87% 3.12% 2.75% 3.34%
2025/04/04 0.52% 7.78% 9.32% 4.67% 1.24% 4.95% 2.51% 3.02% 3.04% 3.35%
2025/04/05 0.37% 9.64% 7.89% 4.4% 1.38% 4.16% 2.92% 3.15% 3.76% 3.55%
2025/04/06 6.52% 11.63% 7.35% 3.23% 1.99% 3.35% 3.46% 2.62% 3.5% 3.38%
2025/04/07 12.72% 9.96% 8.01% 3.19% 1.62% 2.84% 2.97% 2.72% 2.47% 3%
2025/04/08 13.45% 10.68% 6.28% 3.1% 1.45% 2.49% 2.41% 2.47% 3.81% 3.04%
2025/04/09 10.94% 8.5% 7.61% 3.81% 1.71% 3.17% 2.51% 2.5% 2.87% 3.72%
2025/04/10 8.72% 9.09% 7.55% 4.08% 1.84% 4.38% 2.72% 2.48% 2.46% 2.65%
2025/04/11 9.77% 7.56% 8.52% 4.68% 2.03% 3.05% 2.56% 3.49% 3.29% 3.41%
2025/04/12 12.63% 7.43% 6.52% 4.92% 1.8% 2.63% 3.62% 3.01% 4% 2.99%
2025/04/13 11.78% 8.4% 6.66% 3.79% 2.07% 2.14% 3.68% 2.66% 2.69% 2.3%
2025/04/14 11.59% 11.46% 7.27% 3.2% 2.66% 3.67% 3.05% 2.74% 3.13% 2.4%
2025/04/15 9.22% 10.73% 7.83% 3.04% 3.12% 2.67% 3.32% 2.71% 3.89% 2.58%
2025/04/16 11.5% 9.05% 7.7% 3.78% 2.36% 2.4% 3.44% 2.7% 4.27% 2.46%
2025/04/17 9.93% 7.45% 11.84% 3.21% 1.92% 4.34% 4.27% 2.14% 4.21% 2.22%
2025/04/18 12.23% 8.32% 6.46% 3.58% 3.72% 4.41% 2.96% 2.31% 3.08% 2.34%
2025/04/19 16.04% 9.59% 4.47% 4.38% 5.59% 1.51% 2.25% 2.31% 4.99% 2.44%
2025/04/20 17.26% 8.2% 5.03% 3.3% 5.76% 3.75% 2.62% 2.85% 2.05% 2.36%
2025/04/21 19.9% 7.37% 3.64% 3.4% 5.18% 2.63% 3.18% 2.13% 2.54% 2.24%
2025/04/22 18.64% 8.56% 5.2% 4.01% 5.93% 4.6% 3.03% 2.58% 3.92% 2.63%
2025/04/23 16.84% 7.17% 4.19% 4.54% 6.09% 3.62% 2.29% 2.8% 2.36% 3.09%
2025/04/24 14.5% 7.07% 3.52% 4.33% 6.09% 3.59% 2.72% 2.93% 4.51% 3.11%
2025/04/25 12.51% 6.89% 4.78% 4.38% 5.79% 4.34% 2.36% 3.24% 2.25% 3.04%
2025/04/26 15.53% 7.93% 4.36% 3.94% 4.83% 3.94% 3.15% 3.12% 2.11% 2.32%
2025/04/27 16.44% 8.37% 3.57% 3.19% 3.73% 2.51% 3.45% 3.38% 3.23% 2.33%
2025/04/28 16.6% 9.5% 4.94% 2.48% 4.37% 2.03% 2.67% 2.12% 1.85% 2.66%
2025/04/29 12.29% 8.45% 7.05% 3.48% 4.44% 3.49% 3.58% 1.9% 2.78% 2.02%
2025/04/30 13.21% 8.27% 5.65% 4.6% 3.52% 3.31% 3.28% 2.18% 2.03% 1.76%

Copyright © Adthena. All rights reserved.

In April 2025, Temu.com led with a fluctuating spend share, peaking at 19.90% on April 21. Amazon.com.au maintained a steady presence, while BigW.com.au saw a decline. The month concluded with Temu.com dominating the spend share landscape.

Market Exposure

Competitor Count for AUS Retail Sports and Outdoors

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/04/01 1333
2025/04/02 1318
2025/04/03 1332
2025/04/04 1305
2025/04/05 1316
2025/04/06 1300
2025/04/07 1275
2025/04/08 1256
2025/04/09 1252
2025/04/10 1225
2025/04/11 1219
2025/04/12 1200
2025/04/13 1222
2025/04/14 1192
2025/04/15 1174
2025/04/16 1214
2025/04/17 1130
2025/04/18 1150
2025/04/19 1246
2025/04/20 1215
2025/04/21 1192
2025/04/22 1193
2025/04/23 1205
2025/04/24 1225
2025/04/25 1248
2025/04/26 1222
2025/04/27 1235
2025/04/28 1223
2025/04/29 1221
2025/04/30 1232

Copyright © Adthena. All rights reserved.

April began with 1,333 advertisers, dipping to 1,174 mid-month. A recovery followed, ending at 1,232.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Sports and Outdoors

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
temu.com 4.45%
yeti.com 3.67%
gymandfitness.com.au 1.28%
hydroflask.com.au 0.65%
theaflstore.com.au 0.4%
ebay.com.au -0.52%
kmart.com.au -0.93%
amazon.com.au -1.13%
bigw.com.au -1.8%
bcf.com.au -2.34%

Copyright © Adthena. All rights reserved.

Temu.com and Yeti.com surged with click share increases of 4.45% and 3.67%, respectively. Meanwhile, bcf.com.au and bigw.com.au faced declines of 2.34% and 1.8%.

Campaign Efficiency

AUS Retail Sports and Outdoors Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date temu.com amazon.com.au bigw.com.au rebelsport.com.au yeti.com anacondastores.com kogan.com gymandfitness.com.au dynamofitness.com.au bcf.com.au
2025/04/01 14.42% 9.93% 4.93% 3.41% 3.99% 4.92% 2.3% 0.95% 1.88% 4.47%
2025/04/02 13.92% 7.74% 5.64% 3.75% 3.42% 5.2% 2.22% 0.93% 2.23% 3.65%
2025/04/03 9.78% 7% 6.55% 3.33% 3.62% 4.7% 2.79% 0.95% 2.56% 3.23%
2025/04/04 0.41% 8.63% 7.98% 5.09% 4.94% 4.94% 2.3% 0.76% 3.1% 5.56%
2025/04/05 0.3% 11.13% 7.09% 4.33% 3.77% 5.01% 2.33% 0.82% 2.68% 5.21%
2025/04/06 7.55% 12.88% 6.58% 3.18% 3.49% 3.94% 3.04% 1.14% 2.06% 4.6%
2025/04/07 13.97% 10.81% 6.97% 3.15% 3.33% 4.16% 2.49% 0.91% 1.8% 3.85%
2025/04/08 15.08% 11.39% 5.95% 3.04% 4.17% 3.85% 2.1% 0.87% 1.59% 3.88%
2025/04/09 12.96% 9.21% 6.39% 3.9% 4.25% 3.67% 2.29% 0.97% 2.19% 3.74%
2025/04/10 9.3% 9.5% 6.48% 4.36% 4.45% 3.56% 2.62% 1.09% 2.67% 3.67%
2025/04/11 10.92% 8.04% 7.5% 4.65% 5.88% 5.29% 2.18% 1.09% 1.95% 5.32%
2025/04/12 13.54% 8.42% 5.42% 4.86% 3.7% 4.58% 3.23% 1.04% 1.83% 5.5%
2025/04/13 12.78% 9.6% 5.97% 4.11% 3.08% 4.09% 3.36% 1.29% 1.48% 4.51%
2025/04/14 12.74% 12.61% 5.72% 3.1% 3.17% 4.16% 2.68% 1.62% 2.27% 6%
2025/04/15 10.32% 11.45% 7.16% 3.17% 3.07% 4.1% 3.15% 1.8% 1.73% 5.15%
2025/04/16 12.49% 9.41% 6.05% 3.85% 3.92% 4.08% 3.17% 1.36% 1.45% 7.48%
2025/04/17 10.75% 7.92% 9.49% 3.5% 4.73% 3.24% 4.14% 1.27% 2.57% 6.37%
2025/04/18 13.48% 8.8% 5.42% 3.53% 4.35% 3.72% 2.87% 2.47% 2.87% 4.88%
2025/04/19 18.29% 9.97% 3.82% 4.24% 4.57% 3.28% 1.97% 3.55% 0.98% 6.6%
2025/04/20 19.82% 9.08% 4.13% 3.15% 5.88% 4.27% 2.11% 3.73% 2.27% 3.54%
2025/04/21 22.79% 8.36% 3.29% 3.44% 5.96% 3.17% 2.83% 3.58% 1.62% 3.39%
2025/04/22 22% 9.19% 4.4% 3.85% 5.1% 3.62% 2.54% 3.83% 2.72% 4.6%
2025/04/23 19.5% 7.77% 3.55% 4.23% 6.38% 4.29% 1.83% 3.87% 2.09% 3.51%
2025/04/24 16.76% 7.68% 2.97% 4.26% 5.79% 4.34% 2.38% 4% 2.27% 5.95%
2025/04/25 13.92% 7.85% 4.84% 4.67% 5.46% 5.08% 2.08% 3.94% 2.62% 2.93%
2025/04/26 17.78% 8.77% 3.96% 3.9% 4.17% 4.59% 2.74% 3.32% 2.57% 2.99%
2025/04/27 19.06% 9.22% 2.93% 2.93% 4.5% 4.88% 2.96% 2.3% 1.56% 3.18%
2025/04/28 18.76% 10.91% 3.85% 2.16% 5.3% 3.2% 2.31% 2.65% 1.34% 2.11%
2025/04/29 14.74% 9.92% 6.02% 3.05% 3.87% 3.11% 3.28% 3.01% 2.35% 2.89%
2025/04/30 15.78% 9.22% 5.61% 3.99% 3.85% 3.52% 2.98% 2.28% 2.2% 2.2%

Copyright © Adthena. All rights reserved.

In April 2025, Temu.com led with fluctuating impressions, peaking mid-month. Amazon.com.au maintained steady visibility, while BigW.com.au and RebelSport.com.au saw varied trends. Yeti.com and AnacondaStores.com showed consistent presence. The month concluded with Temu.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Sports and Outdoors

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Shop Online or In Store - BestPrice Guarantee https://www.99bikes.com.au

    For Everything BMX, Visit Your local 99 Bikes Store | Stores Across Australia. Bike shops across Australia, as well as the best price on BMX bikes online. Shop In-Store or Online.

  2. 2
    BCF Australia https://www.bcf.com.au

    Boating Gear & Accessories — Shop trusted brands at hot prices. Buy online, drive to store, we’ll load into your boot. Get them before they're gone! Shop Boating Gear & Accessories like Mounts, Cables & more.

  3. 3
    Mx Superstore https://www.mxstore.com.au › superstore

    Huge Range. Free Fast Shipping — Huge Range Of Dirt Bike Gear. Free Fast Shipping On Top Brands Australia Wide!

  4. 4
    rebel Mother's Day Sale on Now | Shop Mother's Day Gifts https://www.rebelsport.com.au

    Deals on Gifts for Mum at rebel. Shop Top Mother's Day Presents Today! Get Free Delivery on Orders Over $150*. Buy Now, Pay Later With Afterpay or...

  5. 5
    YETI® Australia https://au.yeti.com › water › bottles

    Buy Online Today — Wherever You Go, Yeti's 100% Leakproof, Fully Insulated Bottles Will Protect Your Drink. Our Rambler Bottle Belongs With You On the Rapids, the Worksite, and In the Backcountry.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five advertisers stand out with compelling narratives. 99 Bikes emphasizes accessibility and affordability, promising the best prices on BMX bikes both online and in-store. BCF Australia highlights convenience and urgency, offering boating gear with a seamless online-to-store experience. MX Superstore captivates with a vast selection and free fast shipping on dirt bike gear. Rebel Sport taps into emotional gifting with their Mother’s Day sale, offering flexible payment options. YETI Australia assures durability and reliability, showcasing their leakproof, insulated bottles for adventurous spirits.

Frequently Asked Questions

Customer Success Stories

PPC case study: How Serotonin x Assos achieved 6-figure growth & brand protection

In this PPC case study, Serotonin x Assos generated six figures in additional revenue by leveraging Adthena's brand protection solution.

Adthena identified over 108,000 trademark infringements, empowering the company to safeguard its brand equity and stay ahead of competitors.Read case study
Budget cuts case study

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.