Log in Book a Demo

AUS Retail Sports and Outdoors - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Sports and Outdoors category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Sports and Outdoors brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
temu.com 12.39
yeti.com 10.79
amazon.com.au 6.27
bcf.com.au 5.77
anacondastores.com 4.88
99bikes.com.au 4.08
rebelsport.com.au 3.98
bigw.com.au 2.93
theathletesfoot.com.au 2.52
kmart.com.au 1.98
others 44.41

Copyright © Adthena. All rights reserved.

In the PPC landscape, Temu leads with 12.39% click share, followed by Yeti at 10.79%. Amazon captures 6.27%, while ‘others’ dominate with 44.41%.

Market Exposure

Share of Spend for the top 10 AUS Retail Sports and Outdoors brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date temu.com amazon.com.au anacondastores.com bigw.com.au nordictrackfitness.com.au dynamofitness.com.au gymandfitness.com.au musclemat.com.au kogan.com rebelsport.com.au
2025/05/01 13.57% 7.07% 2.08% 4.93% 2.33% 4.69% 1.89% 2.11% 2.63% 4.93%
2025/05/02 12.03% 6.01% 2.38% 6.61% 2.31% 5.72% 2.19% 2.83% 1.94% 5.44%
2025/05/03 15.36% 7.03% 2.96% 4.75% 2.31% 5.94% 2.52% 3.03% 1.51% 4.22%
2025/05/04 16.21% 7.91% 3.06% 4.81% 2.71% 2.7% 3.24% 2.81% 2.31% 2.95%
2025/05/05 17.31% 7.95% 3.11% 4% 2.67% 4.73% 2.93% 2.31% 2.4% 2.82%
2025/05/06 15.89% 7.47% 2.72% 4.27% 2.43% 7.19% 2.92% 2.72% 2.59% 3.94%
2025/05/07 15.63% 8.59% 2.87% 4.68% 2.52% 3.62% 2.96% 2.8% 3.5% 4.45%
2025/05/08 13.37% 10.64% 3.04% 3.23% 2.6% 3.54% 3.42% 2.47% 4.23% 3.93%
2025/05/09 14.29% 7.79% 3.65% 3.54% 2.7% 2.71% 3.56% 2.9% 4.08% 3.87%
2025/05/10 16.17% 7.54% 3.04% 3.16% 2.96% 2.6% 3.91% 3.07% 3.03% 3.32%
2025/05/11 16.72% 7.69% 3.42% 3.54% 2.58% 6.13% 3.71% 3.56% 2.74% 3.57%
2025/05/12 16.14% 7.86% 3.15% 2.84% 2.34% 4.53% 3.77% 1.38% 4.21% 3.11%
2025/05/13 15.42% 7.2% 3.33% 3.38% 2.62% 2.05% 3.57% 2% 3.35% 4.92%
2025/05/14 14.17% 7.01% 3.83% 3.73% 2.44% 2.93% 3.18% 3.86% 2.93% 5.78%
2025/05/15 13.87% 8.65% 3.74% 4.02% 2.07% 2.04% 3.89% 3.36% 3.64% 5.71%
2025/05/16 14.47% 8.35% 3.36% 4.83% 2.3% 2.43% 4.23% 1.83% 3.63% 4.67%
2025/05/17 18.78% 7.02% 3.66% 3.61% 2.78% 3.03% 3.22% 2.53% 2.66% 2.71%
2025/05/18 18.29% 8.27% 3.84% 2.87% 2.99% 2.69% 3.51% 3.76% 3.69% 2.51%
2025/05/19 16.57% 10.89% 3.48% 2.41% 2.24% 1.61% 3.47% 3.11% 1.86% 2.36%
2025/05/20 15.65% 10.24% 2.99% 3.75% 2.41% 2.11% 3.39% 4.06% 2.52% 2.69%
2025/05/21 15.02% 8.2% 3.9% 3.67% 2.7% 2.53% 3.34% 3.16% 2.55% 2.47%
2025/05/22 15.88% 8.84% 3.63% 3.77% 2.73% 3.78% 3.92% 2.01% 2.3% 2.5%
2025/05/23 16.04% 9.85% 3.37% 4.44% 3.49% 2.71% 3.14% 1.94% 2.38% 3.5%
2025/05/24 13.29% 6.96% 3.02% 4.38% 4.43% 2.55% 3.05% 3.24% 2.03% 2.52%
2025/05/25 18.25% 9.3% 2.94% 4.44% 3.99% 1.9% 2.61% 1.61% 2.07% 2.97%
2025/05/26 16.01% 9.68% 4.39% 3.51% 4.23% 2.26% 2.46% 3.21% 2.08% 2.95%
2025/05/27 16.87% 9.18% 3.45% 3.97% 4.44% 2.58% 3.25% 2.27% 1.86% 2.82%
2025/05/28 13.58% 8.8% 3.85% 3.46% 6.15% 1.9% 3.28% 2.54% 2% 2.66%
2025/05/29 15.22% 8.12% 4.56% 3.53% 4.2% 1.9% 3.55% 3.91% 2.03% 2.61%
2025/05/30 15.92% 6.9% 4.07% 3.71% 4.77% 2.12% 2.52% 4.34% 1.86% 2.97%
2025/05/31 16.53% 6.93% 3.75% 3.63% 3.59% 3.27% 2.93% 2.33% 1.81% 1.5%

Copyright © Adthena. All rights reserved.

In May 2025, Temu.com led with fluctuating spend, peaking at 18.78%. Amazon.com.au saw a steady rise, reaching 10.89%. Anacondastores.com and Bigw.com.au showed consistent growth. By month’s end, Temu.com maintained dominance.

Market Exposure

Competitor Count for AUS Retail Sports and Outdoors

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/05/01 1253
2025/05/02 1241
2025/05/03 1274
2025/05/04 1255
2025/05/05 1238
2025/05/06 1234
2025/05/07 1251
2025/05/08 1267
2025/05/09 1259
2025/05/10 1259
2025/05/11 1260
2025/05/12 1276
2025/05/13 1253
2025/05/14 1275
2025/05/15 1301
2025/05/16 1291
2025/05/17 1277
2025/05/18 1275
2025/05/19 1288
2025/05/20 1269
2025/05/21 1281
2025/05/22 1292
2025/05/23 1273
2025/05/24 1231
2025/05/25 1251
2025/05/26 1245
2025/05/27 1243
2025/05/28 1220
2025/05/29 1233
2025/05/30 1183
2025/05/31 1171

Copyright © Adthena. All rights reserved.

May began with 1,253 advertisers, fluctuating throughout. Mid-month peaked at 1,301, then declined, ending at 1,171.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Sports and Outdoors

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
yeti.com 3.19%
99bikes.com.au 0.57%
anacondastores.com 0.36%
nordictrackfitness.com.au 0.36%
flightrisk.au 0.26%
whacksports.com.au -0.5%
nike.com -0.53%
kogan.com -0.54%
dynamofitness.com.au -0.94%
rebelsport.com.au -1.71%

Copyright © Adthena. All rights reserved.

Yeti.com surged with a 3.19% click share increase, while rebelsport.com.au faced a decline of 1.71%.

Campaign Efficiency

AUS Retail Sports and Outdoors Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date temu.com amazon.com.au anacondastores.com bigw.com.au bcf.com.au dynamofitness.com.au yeti.com gymandfitness.com.au rebelsport.com.au kogan.com
2025/05/01 15.78% 8.02% 3.25% 4.39% 2.22% 2.95% 4.61% 1.28% 4.46% 2.27%
2025/05/02 14.31% 6.96% 3.68% 6% 2.61% 3.69% 4.57% 1.47% 4.38% 1.56%
2025/05/03 17.36% 7.67% 4.57% 4.6% 3.68% 3.86% 4.92% 1.52% 3.56% 1.42%
2025/05/04 17.59% 8.96% 4.87% 4.43% 3.19% 1.94% 4.18% 1.98% 2.44% 1.96%
2025/05/05 19.79% 9.11% 4.51% 3.91% 2.28% 3.19% 3.63% 1.81% 2.42% 2.07%
2025/05/06 18.35% 8.08% 4.25% 4.76% 3.15% 5.27% 3.65% 1.71% 3.1% 2.25%
2025/05/07 17.98% 9.47% 4.52% 5.28% 3.56% 2.37% 2.52% 1.8% 3.91% 2.96%
2025/05/08 15.38% 11.35% 4.76% 3.41% 2.45% 2.48% 2.34% 2.1% 3.5% 3.56%
2025/05/09 16.46% 8.84% 5.86% 3.58% 2.64% 1.74% 2.18% 2.19% 3.38% 3.75%
2025/05/10 17.87% 8.44% 4.82% 3.19% 2.03% 1.71% 3.43% 2.44% 3.16% 2.68%
2025/05/11 19.15% 8.75% 5.32% 3.26% 1.41% 4.17% 1.97% 2.28% 3.26% 2.46%
2025/05/12 18.33% 8.91% 4.84% 2.65% 2.54% 3.03% 2.06% 2.26% 2.92% 3.52%
2025/05/13 18.23% 7.95% 5.19% 3.06% 2.71% 1.34% 2.51% 2.09% 4.91% 2.97%
2025/05/14 16.55% 7.48% 5.95% 3.44% 1.7% 2.11% 2.96% 2.01% 5.61% 2.44%
2025/05/15 16.44% 8.74% 5.93% 4.21% 2.43% 1.43% 2.78% 2.48% 5.32% 3.08%
2025/05/16 16.42% 7.95% 5.18% 4.23% 2.17% 1.64% 3.15% 2.55% 4.2% 3.06%
2025/05/17 21.61% 7.06% 5.51% 3.37% 2.48% 2.1% 4.36% 1.99% 2.59% 2.24%
2025/05/18 21.37% 8.4% 6.14% 2.76% 2.53% 1.85% 3.21% 2.15% 2.37% 3.22%
2025/05/19 19.08% 10.85% 5.2% 2.84% 1.87% 0.99% 3.22% 2.15% 2.15% 1.68%
2025/05/20 18.19% 10.61% 4.9% 3.54% 2.23% 1.49% 2.98% 2.13% 2.8% 2.23%
2025/05/21 17.59% 8.1% 5.82% 3.27% 2.24% 1.49% 3.82% 1.88% 2.43% 2.18%
2025/05/22 18.73% 9.12% 5.63% 3.6% 2.31% 2.67% 3.83% 2.32% 2.69% 2.12%
2025/05/23 18.85% 9.92% 5.06% 3.95% 1.98% 1.75% 5.15% 1.87% 3.29% 2.08%
2025/05/24 15.02% 7.22% 4.95% 4.1% 1.8% 1.74% 6.65% 2.02% 2.52% 1.93%
2025/05/25 20.52% 9.56% 4.31% 4.46% 2.6% 1.14% 5.46% 1.75% 2.77% 1.87%
2025/05/26 18.14% 10.17% 6.8% 3.58% 2.93% 1.52% 2.94% 1.63% 2.85% 2.08%
2025/05/27 19.9% 9.86% 5.51% 4.35% 2.52% 1.97% 3.06% 1.87% 2.61% 1.78%
2025/05/28 15.83% 9.52% 5.85% 3.24% 1.67% 1.49% 5.06% 1.94% 2.47% 1.73%
2025/05/29 17.32% 8.96% 6.58% 3.13% 2.47% 1.18% 5.2% 2.12% 2.59% 1.91%
2025/05/30 18.31% 7.57% 5.89% 3.23% 2.97% 1.48% 6.4% 1.54% 2.75% 1.59%
2025/05/31 19.25% 7.34% 6% 3.67% 2.58% 2.35% 2.35% 1.94% 1.61% 1.58%

Copyright © Adthena. All rights reserved.

In May 2025, Temu.com led with fluctuating impressions, peaking at 21.61% on May 17. Amazon.com.au showed a steady presence, while Anacondastores.com and Yeti.com experienced notable spikes. The month concluded with Temu.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Sports and Outdoors

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    BCF Australia https://www.bcf.com.au

    Boating Gear & Accessories — Get them before they're gone! Shop Boating Gear & Accessories like Mounts, Cables & more.

  2. 2
    Intersport https://www.intersport.com.au

    INTERSPORT — Whether You're A Pro Or A Beginner, We Have The Full Range To Help You Elevate Your Game. Shop...

  3. 3
    May Madness Sale - Up to $1,000 off https://www.nordictrackfitness.com.au

    May Madness is on! Save up to $1,000 on smart fitness machines for a limited time only! Upgrade your home gym with unbeatable May Madness...

  4. 4
    rebel Mother's Day Sale on Now | Shop Mother's Day Gifts https://www.rebelsport.com.au

    Deals on Gifts for Mum at rebel. Shop Top Mother's Day Presents Today! Get Free Delivery on Orders Over $150*. Buy Now, Pay Later With Afterpay or...

  5. 5
    The Athlete's Foot Online https://www.theathletesfoot.com.au

    Shop Now at The Athlete's Foot — Shop Athletic & Lifestyle Footwear With The Experts In Fit. Find Your Perfect Fit With The Athlete's Foot...

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, top performers like BCF Australia and Intersport captivate with targeted themes. BCF emphasizes urgency in boating gear, while Intersport appeals to all skill levels. NordicTrack’s May Madness offers significant savings, and Rebel Sport targets Mother’s Day shoppers. The Athlete’s Foot highlights expertise in fit, ensuring customers find their perfect footwear.

Frequently Asked Questions

Customer Success Stories

Capital on Tap case study

PPC Case Study: Capital on Tap doubles PMax conversions and cuts CPL by 37%

Capital on Tap partnered with Adthena to streamline their paid search efforts, driving measurable improvements in efficiency, spend optimization, and brand protection.

The results showcase how strategic automation and search intelligence deliver real business impact.Read case study

PPC case study: How Serotonin x Assos achieved 6-figure growth & brand protection

In this PPC case study, Serotonin x Assos generated six figures in additional revenue by leveraging Adthena's brand protection solution.

Adthena identified over 108,000 trademark infringements, empowering the company to safeguard its brand equity and stay ahead of competitors.Read case study
Budget cuts case study

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

US
UK
UK
US