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AUS Retail Sports and Outdoors - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Sports and Outdoors category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Sports and Outdoors brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
yeti.com 12.03
temu.com 9.53
bcf.com.au 8.99
amazon.com.au 6.7
bigw.com.au 4.2
99bikes.com.au 4.16
rebelsport.com.au 4.01
anacondastores.com 3.76
kmart.com.au 2.34
dynamofitness.com.au 1.79
others 42.49

Copyright © Adthena. All rights reserved.

In the PPC landscape, Yeti leads with 12.03% click share, followed by Temu at 9.53%. Others dominate with 42.49%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Sports and Outdoors brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date temu.com amazon.com.au bigw.com.au rebelsport.com.au gymandfitness.com.au dynamofitness.com.au kogan.com anacondastores.com bcf.com.au nordictrackfitness.com.au
2025/04/01 12.58% 8.49% 6.57% 3.49% 1.69% 3.01% 2.9% 3.11% 4.18% 3.6%
2025/04/02 11.95% 7.26% 5.75% 3.99% 1.57% 3.63% 2.5% 3.69% 3.3% 3.83%
2025/04/03 8.31% 6.46% 6.92% 3.34% 1.55% 4.11% 2.87% 3.12% 2.75% 3.34%
2025/04/04 0.52% 7.78% 9.32% 4.67% 1.24% 4.95% 2.51% 3.02% 3.04% 3.35%
2025/04/05 0.37% 9.64% 7.89% 4.4% 1.38% 4.16% 2.92% 3.15% 3.76% 3.55%
2025/04/06 6.52% 11.63% 7.35% 3.23% 1.99% 3.35% 3.46% 2.62% 3.5% 3.38%
2025/04/07 12.72% 9.96% 8.01% 3.19% 1.62% 2.84% 2.97% 2.72% 2.47% 3%
2025/04/08 13.45% 10.68% 6.28% 3.1% 1.45% 2.49% 2.41% 2.47% 3.81% 3.04%
2025/04/09 10.94% 8.5% 7.61% 3.81% 1.71% 3.17% 2.51% 2.5% 2.87% 3.72%
2025/04/10 8.72% 9.09% 7.55% 4.08% 1.84% 4.38% 2.72% 2.48% 2.46% 2.65%
2025/04/11 9.77% 7.56% 8.52% 4.68% 2.03% 3.05% 2.56% 3.49% 3.29% 3.41%
2025/04/12 12.63% 7.43% 6.52% 4.92% 1.8% 2.63% 3.62% 3.01% 4% 2.99%
2025/04/13 11.78% 8.4% 6.66% 3.79% 2.07% 2.14% 3.68% 2.66% 2.69% 2.3%
2025/04/14 11.59% 11.46% 7.27% 3.2% 2.66% 3.67% 3.05% 2.74% 3.13% 2.4%
2025/04/15 9.22% 10.73% 7.83% 3.04% 3.12% 2.67% 3.32% 2.71% 3.89% 2.58%
2025/04/16 11.5% 9.05% 7.7% 3.78% 2.36% 2.4% 3.44% 2.7% 4.27% 2.46%
2025/04/17 9.93% 7.45% 11.84% 3.21% 1.92% 4.34% 4.27% 2.14% 4.21% 2.22%
2025/04/18 12.23% 8.32% 6.46% 3.58% 3.72% 4.41% 2.96% 2.31% 3.08% 2.34%
2025/04/19 16.04% 9.59% 4.47% 4.38% 5.59% 1.51% 2.25% 2.31% 4.99% 2.44%
2025/04/20 17.26% 8.2% 5.03% 3.3% 5.76% 3.75% 2.62% 2.85% 2.05% 2.36%
2025/04/21 19.9% 7.37% 3.64% 3.4% 5.18% 2.63% 3.18% 2.13% 2.54% 2.24%
2025/04/22 18.64% 8.56% 5.2% 4.01% 5.93% 4.6% 3.03% 2.58% 3.92% 2.63%
2025/04/23 16.84% 7.17% 4.19% 4.54% 6.09% 3.62% 2.29% 2.8% 2.36% 3.09%
2025/04/24 14.5% 7.07% 3.52% 4.33% 6.09% 3.59% 2.72% 2.93% 4.51% 3.11%
2025/04/25 12.51% 6.89% 4.78% 4.38% 5.79% 4.34% 2.36% 3.24% 2.25% 3.04%
2025/04/26 15.53% 7.93% 4.36% 3.94% 4.83% 3.94% 3.15% 3.12% 2.11% 2.32%
2025/04/27 16.44% 8.37% 3.57% 3.19% 3.73% 2.51% 3.45% 3.38% 3.23% 2.33%
2025/04/28 16.6% 9.5% 4.94% 2.48% 4.37% 2.03% 2.67% 2.12% 1.85% 2.66%
2025/04/29 12.29% 8.45% 7.05% 3.48% 4.44% 3.49% 3.58% 1.9% 2.78% 2.02%
2025/04/30 13.21% 8.27% 5.65% 4.6% 3.52% 3.31% 3.28% 2.18% 2.03% 1.76%

Copyright © Adthena. All rights reserved.

In April 2025, Temu.com led with a fluctuating spend share, peaking at 19.90% on April 21. Amazon.com.au maintained a steady presence, while BigW.com.au saw a decline. The month concluded with Temu.com dominating the spend share landscape.

Market Exposure

Competitor Count for AUS Retail Sports and Outdoors

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 1333
2025/04/02 1318
2025/04/03 1332
2025/04/04 1305
2025/04/05 1316
2025/04/06 1300
2025/04/07 1275
2025/04/08 1256
2025/04/09 1252
2025/04/10 1225
2025/04/11 1219
2025/04/12 1200
2025/04/13 1222
2025/04/14 1192
2025/04/15 1174
2025/04/16 1214
2025/04/17 1130
2025/04/18 1150
2025/04/19 1246
2025/04/20 1215
2025/04/21 1192
2025/04/22 1193
2025/04/23 1205
2025/04/24 1225
2025/04/25 1248
2025/04/26 1222
2025/04/27 1235
2025/04/28 1223
2025/04/29 1221
2025/04/30 1232

Copyright © Adthena. All rights reserved.

April began with 1,333 advertisers, dipping to 1,174 mid-month. A recovery followed, ending at 1,232.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Sports and Outdoors

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
temu.com 4.45%
yeti.com 3.67%
gymandfitness.com.au 1.28%
hydroflask.com.au 0.65%
theaflstore.com.au 0.4%
ebay.com.au -0.52%
kmart.com.au -0.93%
amazon.com.au -1.13%
bigw.com.au -1.8%
bcf.com.au -2.34%

Copyright © Adthena. All rights reserved.

Temu.com and Yeti.com surged with click share increases of 4.45% and 3.67%, respectively. Meanwhile, bcf.com.au and bigw.com.au faced declines of 2.34% and 1.8%.

Campaign Efficiency

AUS Retail Sports and Outdoors Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date temu.com amazon.com.au bigw.com.au rebelsport.com.au yeti.com anacondastores.com kogan.com gymandfitness.com.au dynamofitness.com.au bcf.com.au
2025/04/01 14.42% 9.93% 4.93% 3.41% 3.99% 4.92% 2.3% 0.95% 1.88% 4.47%
2025/04/02 13.92% 7.74% 5.64% 3.75% 3.42% 5.2% 2.22% 0.93% 2.23% 3.65%
2025/04/03 9.78% 7% 6.55% 3.33% 3.62% 4.7% 2.79% 0.95% 2.56% 3.23%
2025/04/04 0.41% 8.63% 7.98% 5.09% 4.94% 4.94% 2.3% 0.76% 3.1% 5.56%
2025/04/05 0.3% 11.13% 7.09% 4.33% 3.77% 5.01% 2.33% 0.82% 2.68% 5.21%
2025/04/06 7.55% 12.88% 6.58% 3.18% 3.49% 3.94% 3.04% 1.14% 2.06% 4.6%
2025/04/07 13.97% 10.81% 6.97% 3.15% 3.33% 4.16% 2.49% 0.91% 1.8% 3.85%
2025/04/08 15.08% 11.39% 5.95% 3.04% 4.17% 3.85% 2.1% 0.87% 1.59% 3.88%
2025/04/09 12.96% 9.21% 6.39% 3.9% 4.25% 3.67% 2.29% 0.97% 2.19% 3.74%
2025/04/10 9.3% 9.5% 6.48% 4.36% 4.45% 3.56% 2.62% 1.09% 2.67% 3.67%
2025/04/11 10.92% 8.04% 7.5% 4.65% 5.88% 5.29% 2.18% 1.09% 1.95% 5.32%
2025/04/12 13.54% 8.42% 5.42% 4.86% 3.7% 4.58% 3.23% 1.04% 1.83% 5.5%
2025/04/13 12.78% 9.6% 5.97% 4.11% 3.08% 4.09% 3.36% 1.29% 1.48% 4.51%
2025/04/14 12.74% 12.61% 5.72% 3.1% 3.17% 4.16% 2.68% 1.62% 2.27% 6%
2025/04/15 10.32% 11.45% 7.16% 3.17% 3.07% 4.1% 3.15% 1.8% 1.73% 5.15%
2025/04/16 12.49% 9.41% 6.05% 3.85% 3.92% 4.08% 3.17% 1.36% 1.45% 7.48%
2025/04/17 10.75% 7.92% 9.49% 3.5% 4.73% 3.24% 4.14% 1.27% 2.57% 6.37%
2025/04/18 13.48% 8.8% 5.42% 3.53% 4.35% 3.72% 2.87% 2.47% 2.87% 4.88%
2025/04/19 18.29% 9.97% 3.82% 4.24% 4.57% 3.28% 1.97% 3.55% 0.98% 6.6%
2025/04/20 19.82% 9.08% 4.13% 3.15% 5.88% 4.27% 2.11% 3.73% 2.27% 3.54%
2025/04/21 22.79% 8.36% 3.29% 3.44% 5.96% 3.17% 2.83% 3.58% 1.62% 3.39%
2025/04/22 22% 9.19% 4.4% 3.85% 5.1% 3.62% 2.54% 3.83% 2.72% 4.6%
2025/04/23 19.5% 7.77% 3.55% 4.23% 6.38% 4.29% 1.83% 3.87% 2.09% 3.51%
2025/04/24 16.76% 7.68% 2.97% 4.26% 5.79% 4.34% 2.38% 4% 2.27% 5.95%
2025/04/25 13.92% 7.85% 4.84% 4.67% 5.46% 5.08% 2.08% 3.94% 2.62% 2.93%
2025/04/26 17.78% 8.77% 3.96% 3.9% 4.17% 4.59% 2.74% 3.32% 2.57% 2.99%
2025/04/27 19.06% 9.22% 2.93% 2.93% 4.5% 4.88% 2.96% 2.3% 1.56% 3.18%
2025/04/28 18.76% 10.91% 3.85% 2.16% 5.3% 3.2% 2.31% 2.65% 1.34% 2.11%
2025/04/29 14.74% 9.92% 6.02% 3.05% 3.87% 3.11% 3.28% 3.01% 2.35% 2.89%
2025/04/30 15.78% 9.22% 5.61% 3.99% 3.85% 3.52% 2.98% 2.28% 2.2% 2.2%

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In April 2025, Temu.com led with fluctuating impressions, peaking mid-month. Amazon.com.au maintained steady visibility, while BigW.com.au and RebelSport.com.au saw varied trends. Yeti.com and AnacondaStores.com showed consistent presence. The month concluded with Temu.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Sports and Outdoors

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Shop Online or In Store - BestPrice Guarantee https://www.99bikes.com.au

    For Everything BMX, Visit Your local 99 Bikes Store | Stores Across Australia. Bike shops across Australia, as well as the best price on BMX bikes online. Shop In-Store or Online.

  2. 2
    BCF Australia https://www.bcf.com.au

    Boating Gear & Accessories — Shop trusted brands at hot prices. Buy online, drive to store, we’ll load into your boot. Get them before they're gone! Shop Boating Gear & Accessories like Mounts, Cables & more.

  3. 3
    Mx Superstore https://www.mxstore.com.au › superstore

    Huge Range. Free Fast Shipping — Huge Range Of Dirt Bike Gear. Free Fast Shipping On Top Brands Australia Wide!

  4. 4
    rebel Mother's Day Sale on Now | Shop Mother's Day Gifts https://www.rebelsport.com.au

    Deals on Gifts for Mum at rebel. Shop Top Mother's Day Presents Today! Get Free Delivery on Orders Over $150*. Buy Now, Pay Later With Afterpay or...

  5. 5
    YETI® Australia https://au.yeti.com › water › bottles

    Buy Online Today — Wherever You Go, Yeti's 100% Leakproof, Fully Insulated Bottles Will Protect Your Drink. Our Rambler Bottle Belongs With You On the Rapids, the Worksite, and In the Backcountry.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five advertisers stand out with compelling narratives. 99 Bikes emphasizes accessibility and affordability, promising the best prices on BMX bikes both online and in-store. BCF Australia highlights convenience and urgency, offering boating gear with a seamless online-to-store experience. MX Superstore captivates with a vast selection and free fast shipping on dirt bike gear. Rebel Sport taps into emotional gifting with their Mother’s Day sale, offering flexible payment options. YETI Australia assures durability and reliability, showcasing their leakproof, insulated bottles for adventurous spirits.

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