Share of Clicks for top 10 UK Education & Training Corporate Training brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| icslearn.co.uk | 5.43 |
| theknowledgeacademy.com | 3.12 |
| coursera.org | 2.93 |
| e-careers.com | 2.85 |
| open.ac.uk | 2.84 |
| bpp.com | 2.57 |
| avadolearning.com | 2.26 |
| learningpeople.com | 2.1 |
| dojo.tech | 2.03 |
| mcarthurmorgan.com | 2 |
| others | 71.87 |
- icslearn.co.uk - 5.43%
- theknowledgeacademy.com - 3.12%
- coursera.org - 2.93%
- e-careers.com - 2.85%
- open.ac.uk - 2.84%
- bpp.com - 2.57%
- avadolearning.com - 2.26%
- learningpeople.com - 2.1%
- dojo.tech - 2.03%
- mcarthurmorgan.com - 2%
- others - 71.87%
Copyright © Adthena. All rights reserved.
In the education PPC landscape, ‘others’ dominate with 71.87% click share, while icslearn.co.uk leads individual advertisers at 5.43%.
Share of Spend for the top 10 UK Education & Training Corporate Training brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | icslearn.co.uk | theknowledgeacademy.com | e-careers.com | bpp.com | coursera.org | avadolearning.com | getsmarter.com | learningpeople.com | mcarthurmorgan.com | open.ac.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/09/01 | 8.53% | 4.74% | 3.64% | 1.94% | 2.24% | 3.87% | 1.6% | 2.24% | 1.17% | 3.41% |
| 2025/09/02 | 10.17% | 4.39% | 3.28% | 2.01% | 1.96% | 3.78% | 1.35% | 2.12% | 1.36% | 3.41% |
| 2025/09/03 | 10.13% | 4.57% | 2.9% | 2.74% | 2.19% | 3.84% | 1.26% | 1.8% | 1.29% | 3.26% |
| 2025/09/04 | 9.9% | 4.28% | 3.18% | 2.26% | 2.43% | 4.44% | 1.38% | 1.84% | 1.33% | 3.35% |
| 2025/09/05 | 9.65% | 4.22% | 3.61% | 2.14% | 2.26% | 4.14% | 1.33% | 2.11% | 1.44% | 3.4% |
| 2025/09/06 | 9.39% | 2.51% | 3.55% | 2.46% | 2.48% | 3.77% | 1.36% | 2.48% | 1.81% | 3.61% |
| 2025/09/07 | 9.88% | 2.5% | 3.88% | 2.12% | 2.32% | 4.2% | 1.54% | 2.59% | 1.63% | 3.83% |
| 2025/09/08 | 10.15% | 3.88% | 3.42% | 2.01% | 1.98% | 3.97% | 1.58% | 2.42% | 1.44% | 3.8% |
| 2025/09/09 | 10.51% | 4.32% | 3.67% | 2.65% | 2.21% | 4.08% | 1.42% | 2.26% | 1.48% | 3.32% |
| 2025/09/10 | 11.47% | 4.18% | 3.98% | 2.17% | 2.8% | 4.41% | 1.32% | 2.08% | 1.48% | 3.35% |
| 2025/09/11 | 11.83% | 4.26% | 3.51% | 2.01% | 1.72% | 4.31% | 1.65% | 2.08% | 1.94% | 3.69% |
| 2025/09/12 | 12.91% | 4.82% | 2.99% | 2.2% | 2.3% | 4.25% | 1.6% | 2.23% | 1.59% | 2.57% |
| 2025/09/13 | 12.66% | 2.76% | 3.3% | 2.99% | 2.88% | 3.77% | 1.54% | 2.34% | 2.03% | 2.11% |
| 2025/09/14 | 12.97% | 3.16% | 3.05% | 2.31% | 3.02% | 3.8% | 1.65% | 2.72% | 1.98% | 1.8% |
| 2025/09/15 | 13.02% | 4.26% | 3.07% | 2.69% | 2.59% | 3.93% | 1.67% | 2.54% | 1.46% | 1.47% |
| 2025/09/16 | 12.69% | 4.86% | 2.62% | 2.33% | 3.14% | 4.08% | 1.82% | 2.45% | 1.71% | 1.41% |
| 2025/09/17 | 14.11% | 4.81% | 2.71% | 1.76% | 2.7% | 3.8% | 1.71% | 2.31% | 1.54% | 1.28% |
| 2025/09/18 | 13.39% | 4.33% | 2.33% | 2.63% | 2.65% | 3.36% | 1.75% | 2.17% | 1.73% | 0.95% |
| 2025/09/19 | 12.46% | 4.5% | 2.72% | 2.06% | 2.71% | 3.21% | 2.04% | 2.15% | 2.17% | 0.72% |
| 2025/09/20 | 14.61% | 2.72% | 3% | 2.4% | 2.77% | 3.4% | 1.69% | 2.47% | 2.16% | 0.86% |
| 2025/09/21 | 14.32% | 2.45% | 2.94% | 2.73% | 2.8% | 3.29% | 1.76% | 2.01% | 2.39% | 0.8% |
| 2025/09/22 | 13.61% | 3.64% | 3.15% | 2.36% | 3.1% | 3.01% | 2.08% | 1.74% | 1.85% | 1.12% |
| 2025/09/23 | 17.03% | 3.9% | 3.45% | 1.55% | 3.82% | 3.04% | 2.44% | 1.41% | 1.61% | 1.53% |
| 2025/09/24 | 18.15% | 3.49% | 3.42% | 2.35% | 4.06% | 2.7% | 1.89% | 1.65% | 1.73% | 1.45% |
| 2025/09/25 | 17.76% | 3.71% | 3.26% | 2.39% | 3.37% | 2.32% | 2.26% | 1.46% | 1.89% | 1.31% |
| 2025/09/26 | 17.13% | 3.75% | 3.27% | 2.21% | 2.59% | 2.67% | 2.15% | 1.81% | 2.14% | 1.43% |
| 2025/09/27 | 18.7% | 2.42% | 3.92% | 2.39% | 2.79% | 2.51% | 2.46% | 2.13% | 2.09% | 1.61% |
| 2025/09/28 | 19.27% | 2.41% | 3.91% | 2.86% | 2.42% | 2.38% | 2.29% | 2.08% | 2.07% | 1.69% |
| 2025/09/29 | 20.38% | 3.68% | 3.25% | 1.98% | 2.55% | 2.63% | 2.01% | 1.87% | 1.97% | 1.72% |
| 2025/09/30 | 21.08% | 3.29% | 3.12% | 2.38% | 2.25% | 2.16% | 1.85% | 1.73% | 1.72% | 1.52% |
- icslearn.co.uk
- theknowledgeacademy.com
- e-careers.com
- bpp.com
- coursera.org
- avadolearning.com
- getsmarter.com
- learningpeople.com
- mcarthurmorgan.com
- open.ac.uk
Copyright © Adthena. All rights reserved.
In September 2025, icslearn.co.uk’s PPC spend share surged from 8.53% to 21.08%. Meanwhile, theknowledgeacademy.com fluctuated, ending at 3.29%. e-careers.com saw minor changes, closing at 3.12%. bpp.com and coursera.org showed slight variations, finishing at 2.38% and 2.25%, respectively. avadolearning.com declined to 2.16%, while getsmarter.com and learningpeople.com ended at 1.85% and 1.73%. mcarthurmorgan.com and open.ac.uk concluded at 1.72% and 1.52%.
Competitor Count for UK Education & Training Corporate Training
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/09/01 | 959 |
| 2025/09/02 | 958 |
| 2025/09/03 | 967 |
| 2025/09/04 | 962 |
| 2025/09/05 | 968 |
| 2025/09/06 | 950 |
| 2025/09/07 | 960 |
| 2025/09/08 | 975 |
| 2025/09/09 | 995 |
| 2025/09/10 | 973 |
| 2025/09/11 | 963 |
| 2025/09/12 | 938 |
| 2025/09/13 | 943 |
| 2025/09/14 | 927 |
| 2025/09/15 | 924 |
| 2025/09/16 | 963 |
| 2025/09/17 | 919 |
| 2025/09/18 | 932 |
| 2025/09/19 | 939 |
| 2025/09/20 | 952 |
| 2025/09/21 | 961 |
| 2025/09/22 | 979 |
| 2025/09/23 | 943 |
| 2025/09/24 | 965 |
| 2025/09/25 | 934 |
| 2025/09/26 | 931 |
| 2025/09/27 | 941 |
| 2025/09/28 | 937 |
| 2025/09/29 | 957 |
| 2025/09/30 | 958 |
Copyright © Adthena. All rights reserved.
September saw fluctuating advertiser numbers, peaking at 995 on the 9th. The month concluded with 958 advertisers, reflecting a dynamic competitive landscape.
