UK Education & Training Corporate Training - PPC Market Share Analysis July 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
aat.org.uk 3.76
icslearn.co.uk 3.55
dojo.tech 3.51
accaglobal.com 2.54
open.ac.uk 2.34
theknowledgeacademy.com 2.32
lionheart-education.com 2.15
ihasco.co.uk 2.04
pluralsight.com 1.97
e-careers.com 1.93
others 73.89
  • aat.org.uk - 3.76%
  • icslearn.co.uk - 3.55%
  • dojo.tech - 3.51%
  • accaglobal.com - 2.54%
  • open.ac.uk - 2.34%
  • theknowledgeacademy.com - 2.32%
  • lionheart-education.com - 2.15%
  • ihasco.co.uk - 2.04%
  • pluralsight.com - 1.97%
  • e-careers.com - 1.93%
  • others - 73.89%

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In the education and corporate training PPC landscape, ‘others’ dominate with 73.89% click share, while ‘aat.org.uk’ leads specific advertisers at 3.76%.

Market Exposure

Share of Spend for the top 10 UK Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date icslearn.co.uk theknowledgeacademy.com avadolearning.com e-careers.com prince2.com learningpeople.com dojo.tech origym.co.uk open.ac.uk bpp.com
2025/06/01 6.64% 3.21% 2.95% 4.1% 2.24% 2.37% 3.43% 1.79% 2.41% 1.67%
2025/06/02 5.47% 5.19% 3.72% 3.36% 2.78% 1.57% 2.36% 1.68% 2.21% 1.79%
2025/06/03 6.35% 5.95% 4.39% 3.73% 3.56% 1.65% 2.03% 1.71% 2.14% 1.32%
2025/06/04 6.03% 5.33% 4.38% 3.34% 3.12% 1.89% 2.38% 1.5% 1.94% 1.76%
2025/06/05 6.94% 4.68% 4.4% 3.82% 2.55% 2.05% 2.33% 1.32% 2.56% 2.16%
2025/06/06 6.76% 5.38% 3.88% 2.96% 1.58% 2.11% 1.55% 1.69% 2.33% 2.08%
2025/06/07 7.47% 2.45% 3.88% 3.62% 0.39% 3.2% 1.98% 1.76% 1.91% 1.79%
2025/06/08 7.51% 3.45% 4.35% 3.75% 0.2% 2.77% 2.74% 1.48% 1.77% 1.94%
2025/06/09 6.39% 5.66% 4.39% 4.15% 0.3% 2.14% 1.02% 1.78% 1.88% 2.17%
2025/06/10 6.04% 4.67% 4.19% 3.46% 0.61% 2.09% 2.23% 1.57% 2.16% 1.95%
2025/06/11 7.08% 4.26% 3.98% 3.32% 0.89% 1.8% 0.95% 1.49% 2.24% 1.69%
2025/06/12 5.82% 5.03% 3.81% 3.29% 1.29% 2.11% 1.89% 1.44% 1.78% 1.9%
2025/06/13 6.06% 4.91% 3.83% 3.24% 2.21% 2.06% 2.55% 1.54% 1.7% 2.12%
2025/06/14 6.7% 1.96% 3.9% 4.1% 3.02% 2.67% 2.95% 1.67% 1.88% 2.1%
2025/06/15 6.97% 2.47% 4.26% 4.39% 2.4% 2.37% 3.91% 1.73% 1.68% 2.88%
2025/06/16 6.16% 4.48% 4.23% 4.09% 3.37% 2.37% 2% 1.63% 1.91% 2.28%
2025/06/17 6.06% 4.47% 3.56% 3.91% 2.92% 1.99% 1.64% 1.62% 1.81% 1.88%
2025/06/18 4.55% 4.96% 4.03% 3.93% 3.63% 2.39% 0.53% 1.35% 2.11% 2.19%
2025/06/19 4.41% 4.75% 3.5% 3.14% 3.19% 2.13% 2.47% 1.74% 2.04% 2%
2025/06/20 3.93% 4.96% 3.61% 3.45% 3.66% 1.76% 2.25% 1.78% 2.21% 2.03%
2025/06/21 4.66% 2.29% 3.46% 3.53% 2.89% 2.33% 3.63% 1.48% 2.05% 2.14%
2025/06/22 4.93% 2.78% 3.44% 3.74% 3.42% 2.49% 2.31% 1.67% 1.69% 2.17%
2025/06/23 5.34% 4.92% 3.65% 3.52% 2.97% 1.95% 1.39% 1.68% 2.14% 1.3%
2025/06/24 5.18% 4.82% 3.61% 3.19% 2.7% 2.33% 1.73% 1.92% 2.33% 1.87%
2025/06/25 5.25% 4.62% 3.76% 3.24% 3.03% 2.19% 1.75% 1.62% 2.13% 2.18%
2025/06/26 4.85% 4.32% 3.67% 3.39% 3.15% 2.02% 3.04% 1.75% 2.36% 1.92%
2025/06/27 5.12% 5.32% 3.67% 3.2% 3.42% 1.91% 2.28% 1.48% 1.86% 1.71%
2025/06/28 5.44% 2.94% 3.44% 3.6% 3.38% 2.28% 4.03% 1.78% 2.17% 1.37%
2025/06/29 4.49% 2.35% 3.74% 3.08% 2.82% 2% 3.07% 1.69% 1.98% 1.62%
2025/06/30 4.92% 4.75% 4.11% 3.06% 2.99% 1.72% 1.72% 1.66% 1.53% 1.4%
  • icslearn.co.uk
  • theknowledgeacademy.com
  • avadolearning.com
  • e-careers.com
  • prince2.com
  • learningpeople.com
  • dojo.tech
  • origym.co.uk
  • open.ac.uk
  • bpp.com

Copyright © Adthena. All rights reserved.

In June 2025, icslearn.co.uk led with a fluctuating spend share, peaking mid-month. theknowledgeacademy.com saw a mid-month dip, while avadolearning.com maintained steady growth. e-careers.com and prince2.com experienced varied trends, with dojo.tech showing a late surge. The month concluded with icslearn.co.uk maintaining dominance.

Market Exposure

Competitor Count for UK Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/06/01 850
2025/06/02 887
2025/06/03 835
2025/06/04 887
2025/06/05 885
2025/06/06 883
2025/06/07 891
2025/06/08 887
2025/06/09 878
2025/06/10 914
2025/06/11 961
2025/06/12 934
2025/06/13 928
2025/06/14 934
2025/06/15 916
2025/06/16 939
2025/06/17 931
2025/06/18 938
2025/06/19 916
2025/06/20 921
2025/06/21 904
2025/06/22 895
2025/06/23 917
2025/06/24 940
2025/06/25 939
2025/06/26 910
2025/06/27 916
2025/06/28 904
2025/06/29 895
2025/06/30 954

Copyright © Adthena. All rights reserved.

June saw a dynamic shift in distinct advertisers, starting at 850 and peaking at 961 mid-month. The month concluded with a strong finish at 954, indicating a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
accaglobal.com 1.62%
aat.org.uk 1.29%
lionheart-education.com 1.09%
prince2.com 0.96%
coursera.org 0.61%
dojo.tech -0.33%
passmefast.co.uk -0.36%
cam.ac.uk -0.38%
classbento.co.uk -0.75%
icslearn.co.uk -0.91%

Copyright © Adthena. All rights reserved.

Lionheart-education.com and accaglobal.com surged in click share, while icslearn.co.uk and classbento.co.uk faced declines.

Campaign Efficiency

UK Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date lionheart-education.com icslearn.co.uk theknowledgeacademy.com open.ac.uk e-careers.com avadolearning.com learningpeople.com dojo.tech bpp.com preply.com
2025/06/01 0% 3.88% 2.43% 2.96% 2.91% 1.3% 2.7% 2.94% 1.55% 0.97%
2025/06/02 0% 3.27% 4.19% 2.77% 2.25% 1.65% 1.77% 2.05% 1.34% 1.04%
2025/06/03 0% 3.73% 4.93% 2.81% 2.81% 1.99% 2% 1.97% 0.9% 0.96%
2025/06/04 2.78% 3.56% 4.51% 2.53% 2.33% 2.02% 2.26% 2.22% 1.32% 0.96%
2025/06/05 0% 3.89% 3.93% 3.19% 2.72% 2.1% 2.4% 2.23% 1.81% 0.96%
2025/06/06 2.09% 3.63% 4.29% 2.92% 2.18% 1.74% 2.5% 1.46% 1.67% 0.8%
2025/06/07 0% 4.55% 1.84% 2.48% 2.5% 1.62% 3.52% 1.8% 1.47% 0.91%
2025/06/08 0% 4.42% 2.67% 2.33% 2.79% 1.87% 3.03% 2.37% 1.58% 0.97%
2025/06/09 0% 3.91% 4.3% 2.79% 2.83% 1.75% 2.42% 0.87% 2.32% 1.14%
2025/06/10 2.19% 3.56% 3.64% 2.69% 2.35% 1.82% 2.33% 1.97% 1.61% 0.92%
2025/06/11 3.41% 4.29% 3.21% 2.45% 2.27% 1.76% 2% 0.85% 1.24% 4.21%
2025/06/12 5.73% 3.59% 3.73% 2.02% 2.17% 1.58% 2.17% 1.53% 1.33% 1.04%
2025/06/13 2% 3.73% 3.69% 2.2% 2.26% 1.63% 2.31% 2.2% 1.51% 3.01%
2025/06/14 3.73% 4.37% 1.36% 2.45% 2.79% 1.68% 2.79% 2.43% 2.06% 4.61%
2025/06/15 2.19% 4.42% 1.69% 2.07% 3.02% 1.79% 2.49% 3.29% 3.98% 0.82%
2025/06/16 2.07% 4.22% 3.2% 2.04% 2.74% 1.75% 2.52% 1.66% 2.26% 0.91%
2025/06/17 1.98% 3.95% 3.18% 2.11% 2.69% 1.55% 2.25% 1.38% 1.74% 0.91%
2025/06/18 2.2% 3.1% 3.71% 2.97% 2.67% 1.77% 2.7% 0.44% 1.94% 1.01%
2025/06/19 6.78% 2.9% 3.28% 2.27% 2.01% 1.42% 2.2% 2.04% 1.78% 0.9%
2025/06/20 2.27% 2.66% 3.47% 2.73% 2.25% 1.47% 1.97% 1.82% 1.7% 3.14%
2025/06/21 2.24% 3.44% 1.47% 2.66% 2.36% 1.36% 2.45% 2.91% 2.03% 1.06%
2025/06/22 2.34% 3.69% 1.85% 1.92% 2.75% 1.38% 2.65% 1.87% 2.39% 1.21%
2025/06/23 4.45% 3.77% 3.41% 2.79% 2.23% 1.44% 2.09% 1.11% 1.1% 0.89%
2025/06/24 4.26% 3.46% 3.64% 2.99% 2.32% 1.54% 2.58% 1.49% 1.85% 0.97%
2025/06/25 2.16% 3.53% 3.51% 2.43% 2.17% 1.64% 2.42% 1.51% 1.99% 0.89%
2025/06/26 0.01% 3.58% 3.36% 3.12% 2.32% 1.55% 2.26% 2.58% 1.9% 1.02%
2025/06/27 4.26% 3.69% 4.04% 2.25% 2.1% 1.59% 1.99% 1.91% 1.54% 5.04%
2025/06/28 0% 3.75% 1.98% 3.03% 2.45% 1.38% 2.32% 3.3% 1.45% 1.09%
2025/06/29 6.31% 3.1% 1.62% 2.51% 2.08% 1.59% 2.13% 2.53% 1.58% 1.01%
2025/06/30 6.97% 3.36% 3.33% 2.21% 2.06% 1.83% 1.81% 1.39% 1.06% 0.95%
  • lionheart-education.com
  • icslearn.co.uk
  • theknowledgeacademy.com
  • open.ac.uk
  • e-careers.com
  • avadolearning.com
  • learningpeople.com
  • dojo.tech
  • bpp.com
  • preply.com

Copyright © Adthena. All rights reserved.

June’s PPC landscape saw lionheart-education.com peaking at 6.97% on the 30th, while icslearn.co.uk maintained steady impressions. Theknowledgeacademy.com fluctuated, ending at 3.33%. Open.ac.uk and e-careers.com showed consistent trends, with avadolearning.com and learningpeople.com experiencing minor variations. Dojo.tech and bpp.com had sporadic spikes, whereas preply.com saw a notable peak on the 27th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Corporate Training - Last month
  1. 1
    Next-Day Card Machine Delivery | Dojo Official Website https://www.dojo.tech

    Speed up service with fast payments. Rely on our robust card machines to turn more tables. Over...

  2. 2
    AAT Accounting Courses Sale - Get AAT Qualified 100% Online https://www.icslearn.co.uk

    Save 25% On Your AAT Course. Flexible Accounting Courses. Learn Online, Anywhere, Anytime. ICS...

  3. 3
    Cyber Security Training - Earn between u00a340k - u00a395k+ https://www.learningpeople.com

    Earn an average salary of u00a340,000 u2013 u00a395,000+ as a certified Cyber Security professional. Go from...

  4. 4
    Pluralsightu00ae Official Site https://www.pluralsight.com

    The Skills to Move Faster u2014 Learn by doing. Get hands-on AI, Cloud, Cybersecurity and Data skills. Start a Free Trial! Build tech skills that stick with tailored learning from Pluralsight. Get started today. Free Trial.

  5. 5
    Private Math Tutoring https://www.preply.com u203a math u203a --

    Find Expert Tutors from u00a35/Hr u2014 Improve your Math Grades with a Personal Tutor. Learn the Easy Way. Book your Lesson.

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, five top-performing ads stand out. Dojo.tech promises swift service with next-day card machine delivery, enhancing business efficiency. ICS Learn offers a 25% discount on flexible, online AAT accounting courses, appealing to aspiring accountants. Learning People highlights lucrative cyber security careers, with potential earnings between u00a340,000 and u00a395,000. Pluralsight emphasizes hands-on tech skills with a free trial, catering to tech enthusiasts. Lastly, Preply provides affordable, expert math tutoring, starting at just u00a35 per hour, targeting students seeking academic improvement.

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