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UK Education & Training Corporate Training - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
icslearn.co.uk 4.72
open.ac.uk 2.76
dojo.tech 2.66
theknowledgeacademy.com 2.43
e-careers.com 2.11
pluralsight.com 1.98
ihasco.co.uk 1.94
aat.org.uk 1.73
newskillsacademy.co.uk 1.71
lse.ac.uk 1.7
others 76.26

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In the education and corporate training PPC landscape, ‘others’ dominate with 76.26% click share. ICS Learn leads individual advertisers at 4.72%, followed by Open University at 2.76%.

Market Exposure

Share of Spend for the top 10 UK Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date icslearn.co.uk e-careers.com theknowledgeacademy.com prince2.com dojo.tech open.ac.uk avadolearning.com learningpeople.com coursera.org lse.ac.uk
2025/05/01 8.88% 3.26% 5.25% 4.72% 0.99% 3.97% 3.55% 1.27% 1.44% 3.23%
2025/05/02 7.65% 3.48% 5.59% 1.6% 1.3% 4.35% 3.05% 1.41% 0.89% 2.84%
2025/05/03 9.29% 3.21% 0.47% 2.02% 1.84% 3.23% 3.09% 1.62% 4.36% 2.92%
2025/05/04 10.04% 3.88% 0.44% 2.38% 2.57% 3.25% 3.42% 1.86% 2.27% 3.02%
2025/05/05 9.79% 4.29% 0.37% 1.85% 2.3% 3.51% 3.77% 1.58% 1.42% 2.63%
2025/05/06 8.91% 3.26% 5.36% 2.02% 1.44% 2.85% 3.75% 1.52% 2.74% 3.26%
2025/05/07 6.97% 3.34% 4.92% 1.64% 0.8% 3.16% 3.29% 1.58% 3.77% 2.97%
2025/05/08 8.28% 3.09% 5% 0.87% 0.9% 3.5% 3.49% 1.61% 3.66% 3.32%
2025/05/09 7.47% 3.4% 5.39% 1.95% 1.66% 2.58% 3.39% 1.97% 2.27% 2.95%
2025/05/10 9.28% 3.35% 3.37% 1.5% 0.58% 2.51% 3.35% 2.64% 1.64% 2.79%
2025/05/11 10.16% 4.15% 3.33% 1.67% 1.17% 2.6% 3.37% 2.22% 2.13% 2.8%
2025/05/12 7.91% 3.15% 5.42% 0.95% 0% 2.41% 3.34% 1.71% 2.44% 3.24%
2025/05/13 7.56% 3.2% 4.4% 1.87% 2.28% 3.06% 3.45% 1.63% 2.52% 2.98%
2025/05/14 6.55% 3.77% 5.01% 2.63% 2.43% 2.92% 3.27% 1.47% 1.86% 1.97%
2025/05/15 6.74% 3.75% 5.45% 2.73% 2.8% 1.93% 3.76% 1.76% 1.61% 1.71%
2025/05/16 7.54% 4.19% 6.53% 2.03% 2.37% 1.43% 3.22% 1.76% 1.1% 2.07%
2025/05/17 7.36% 4.54% 3.85% 2.11% 3.89% 1.29% 3.81% 2.07% 1.63% 1.58%
2025/05/18 7.83% 4.77% 3.6% 1.84% 3.6% 1.47% 3.96% 1.88% 1.34% 1.96%
2025/05/19 7% 4.34% 6.66% 2.14% 1.36% 1.66% 4.26% 2.17% 0.79% 1.83%
2025/05/20 6.63% 3.54% 5.62% 2.99% 2.09% 2.14% 3.5% 2.12% 1.48% 1.64%
2025/05/21 6.57% 3.44% 5.64% 2.71% 2.27% 2.26% 3.41% 1.72% 1.16% 1.62%
2025/05/22 6.23% 3.74% 5.77% 2.34% 3.18% 2.1% 3.37% 1.65% 1.52% 1.51%
2025/05/23 6.66% 3.99% 6.31% 2.82% 2.56% 1.79% 2.69% 1.67% 1.3% 1.53%
2025/05/24 8.26% 4.48% 3.6% 2.51% 3.64% 2.06% 3.18% 1.74% 1.55% 1.71%
2025/05/25 8.2% 3.8% 3.8% 1.82% 4.38% 2.21% 3.29% 1.82% 1.58% 1.99%
2025/05/26 8.38% 4.24% 0.98% 2.54% 2.91% 2.23% 1.92% 1.94% 1.4% 1.57%
2025/05/27 8.75% 4.09% 6% 2.87% 1.24% 1.99% 2.05% 2.07% 1.51% 1.61%
2025/05/28 7.56% 3.79% 5.84% 2.03% 2.41% 2.19% 2.01% 1.47% 1.45% 1.68%
2025/05/29 7.61% 3.79% 6.14% 2.13% 1.71% 2.25% 2.42% 2.01% 1.41% 1.67%
2025/05/30 7.63% 3.82% 6.31% 2.8% 2.73% 1.92% 2.1% 1.88% 1.52% 1.63%
2025/05/31 7.94% 4.14% 3.7% 3.17% 2.85% 2.74% 2.66% 2.25% 1.74% 1.55%

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In May 2025, icslearn.co.uk led with fluctuating spend, peaking at 10.16%. e-careers.com saw a steady rise, ending at 4.14%. theknowledgeacademy.com had a mid-month surge, closing at 3.7%. prince2.com and dojo.tech showed varied trends, finishing at 3.17% and 2.85%, respectively. open.ac.uk and avadolearning.com maintained moderate levels, while learningpeople.com and coursera.org had minor fluctuations. lse.ac.uk’s spend decreased, ending at 1.55%.

Market Exposure

Competitor Count for UK Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 861
2025/05/02 845
2025/05/03 841
2025/05/04 824
2025/05/05 876
2025/05/06 875
2025/05/07 958
2025/05/08 957
2025/05/09 971
2025/05/10 958
2025/05/11 974
2025/05/12 963
2025/05/13 983
2025/05/14 984
2025/05/15 1023
2025/05/16 997
2025/05/17 933
2025/05/18 953
2025/05/19 958
2025/05/20 958
2025/05/21 938
2025/05/22 907
2025/05/23 893
2025/05/24 875
2025/05/25 860
2025/05/26 888
2025/05/27 906
2025/05/28 898
2025/05/29 874
2025/05/30 865
2025/05/31 880

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers on Google SERP began at 861, peaked at 1,023 mid-month, and concluded at 880.

Campaign Efficiency

Market Loss & Market Gains for UK Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
dojo.tech 1.04%
lionheart-education.com 1.01%
iq-academy.org 0.69%
classbento.co.uk 0.58%
pluralsight.com 0.5%
lse.ac.uk -0.63%
iqtestbrain.com -0.64%
coursera.org -0.68%
aat.org.uk -0.68%
linkedin.com -1.25%

Copyright © Adthena. All rights reserved.

Dojo.tech and Lionheart-education.com lead with click share gains, while LinkedIn.com and Coursera.org face declines.

Campaign Efficiency

UK Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date icslearn.co.uk open.ac.uk e-careers.com theknowledgeacademy.com learningpeople.com dojo.tech bpp.com imperial.ac.uk lse.ac.uk coursera.org
2025/05/01 4.77% 3.6% 2.06% 3.42% 1.53% 1% 1.59% 1.69% 2.67% 0.94%
2025/05/02 3.8% 3.5% 2.21% 3.63% 1.53% 1.24% 1.19% 1.62% 2.45% 0.69%
2025/05/03 4.87% 3.3% 2.25% 0.25% 1.74% 1.74% 1.41% 1.99% 2.6% 3.06%
2025/05/04 5.34% 3.14% 2.55% 0.23% 2.05% 2.23% 1.76% 2.22% 2.61% 1.7%
2025/05/05 5.41% 3.41% 2.95% 0.2% 1.72% 1.89% 1.87% 1.73% 2.38% 1.2%
2025/05/06 4.71% 2.77% 2.19% 3.54% 1.59% 1.14% 1.43% 1.67% 2.94% 2.16%
2025/05/07 3.94% 3.3% 2.43% 3.61% 1.88% 0.93% 1.57% 1.94% 2.78% 3.07%
2025/05/08 4.71% 3.86% 2.3% 3.6% 1.91% 0.87% 1.44% 1.63% 3.08% 3.12%
2025/05/09 4.03% 2.88% 2.38% 3.72% 2.35% 1.73% 1.02% 1.97% 2.68% 1.85%
2025/05/10 5.37% 2.91% 2.48% 2.33% 3.03% 0.48% 1.55% 2.42% 2.61% 1.27%
2025/05/11 6.27% 3.16% 3.22% 2.38% 2.47% 0.96% 1.49% 2.42% 2.65% 1.7%
2025/05/12 4.42% 2.58% 2.51% 4.01% 2.05% 0% 1.44% 2.11% 2.93% 1.93%
2025/05/13 4.4% 3.16% 2.48% 3.32% 1.98% 1.83% 1.26% 1.81% 2.9% 2.18%
2025/05/14 3.56% 3.16% 2.56% 3.63% 1.69% 2.23% 1.29% 1.68% 1.87% 1.55%
2025/05/15 3.66% 2.13% 2.73% 3.9% 1.97% 2.33% 1.69% 1.91% 1.77% 1.37%
2025/05/16 4.05% 1.61% 3% 4.6% 2.05% 2.05% 1.59% 2.05% 2.13% 0.87%
2025/05/17 4.12% 1.49% 3.36% 2.64% 2.36% 3.44% 1.34% 1.46% 1.54% 1.31%
2025/05/18 4.35% 1.76% 3.39% 2.53% 2.27% 3.29% 1.67% 1.86% 1.97% 1.14%
2025/05/19 3.72% 2.03% 2.93% 4.95% 2.5% 1.14% 1.27% 1.59% 1.81% 0.7%
2025/05/20 3.63% 2.31% 2.43% 4.11% 2.55% 1.83% 1.47% 1.48% 1.67% 1.31%
2025/05/21 3.54% 2.49% 2.48% 4.13% 2.11% 2.01% 1.54% 1.65% 1.75% 1%
2025/05/22 3.28% 2.22% 2.54% 4.1% 2.01% 2.72% 1.59% 1.84% 1.61% 1.26%
2025/05/23 3.76% 2.05% 2.8% 4.68% 2.07% 2.33% 1.47% 1.44% 1.6% 1.04%
2025/05/24 4.96% 2.51% 3.24% 2.53% 2.1% 3.15% 2.56% 1.72% 1.74% 1.18%
2025/05/25 4.92% 2.44% 2.68% 2.58% 2.05% 3.78% 1.88% 1.97% 1.95% 1.23%
2025/05/26 4.77% 2.57% 3.08% 0.56% 2.22% 2.37% 2.25% 1.77% 1.54% 1.16%
2025/05/27 5.12% 2.39% 2.88% 4.24% 2.57% 0.95% 1.2% 1.68% 1.62% 1.45%
2025/05/28 4.24% 2.72% 2.75% 4.5% 1.81% 2.16% 1.5% 1.9% 1.69% 1.22%
2025/05/29 4.12% 2.68% 2.7% 4.54% 2.46% 1.54% 1.5% 1.81% 1.79% 1.19%
2025/05/30 4.31% 2.36% 2.48% 4.47% 2.33% 2.37% 1.52% 1.83% 1.7% 1.39%
2025/05/31 4.52% 3.46% 3% 2.7% 2.62% 2.37% 2.13% 2.03% 1.64% 1.47%

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In May 2025, icslearn.co.uk led with fluctuating impressions, peaking mid-month. open.ac.uk saw a decline, while e-careers.com and theknowledgeacademy.com experienced growth. dojo.tech and bpp.com had varied trends, ending with moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Dojo Official Website https://www.dojo.tech

    Next-Day Card Machine Delivery — Speed up service with fast payments. Rely on our robust card machines to turn more tables. Over...

  2. 2
    AAT Accounting Courses - Get AAT Qualified 100% Online https://www.icslearn.co.uk

    Become AAT Qualified Online - AAT Level 2, 3 & 4. Price Match Guarantee. 91% AAT Pass Rate

  3. 3
    Digital Marketing Course - Learn Online With Imperial https://execed-online.imperial.ac.uk

    Expand your career opportunities with our Professional Certificate in Digital Marketing.

  4. 4
    Cyber Security Training - Earn between £40k - £95k+ https://www.learningpeople.com

    Earn an average salary of £40,000 – £95,000+ as a certified Cyber Security professional. Go from...

  5. 5
    LSE Digital Marketing Course - 6 Months, 12-15 Hours/Week https://onlinecareeraccelerators.lse.ac.uk

    Learn digital marketing at LSE through real projects and real companies. Enrol today. Gain the most...

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In the competitive landscape of Google PPC, five standout ads capture attention with distinct themes and messaging. Dojo.tech emphasizes speed and efficiency with next-day card machine delivery, appealing to businesses seeking quick service. ICS Learn offers a compelling promise of online AAT qualification with a 91% pass rate, ensuring credibility. Imperial College and LSE both highlight digital marketing courses, with Imperial focusing on career expansion and LSE on practical, real-world projects. Learning People entices with lucrative cyber security career prospects, showcasing potential earnings between £40,000 and £95,000+. Each ad uniquely positions its offering, targeting specific aspirations and needs.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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