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UK Education & Training Corporate Training - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
icslearn.co.uk 5.63
aat.org.uk 4.28
open.ac.uk 3.45
pluralsight.com 2.52
accaglobal.com 2.43
ihasco.co.uk 2.29
itcareerswitch.co.uk 2.02
lse.ac.uk 1.87
theknowledgeacademy.com 1.72
dojo.tech 1.69
others 72.1

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In the education and corporate training PPC landscape, ‘others’ dominate with 72.1% click share. ICS Learn leads individual advertisers at 5.63%, followed by AAT at 4.28%.

Market Exposure

Share of Spend for the top 10 UK Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date icslearn.co.uk open.ac.uk theknowledgeacademy.com prince2.com lse.ac.uk e-careers.com avadolearning.com imperial.ac.uk learndirect.com aat.org.uk
2025/04/01 8.99% 4.08% 3.85% 1.52% 3.24% 2.68% 2.43% 2.47% 2.69% 2.85%
2025/04/02 7.79% 2.29% 3.85% 2.39% 3.04% 2.82% 2.12% 2.66% 2.2% 3.74%
2025/04/03 7.32% 2.6% 4.28% 2.24% 2.52% 3.27% 2.56% 2.05% 1.84% 2.78%
2025/04/04 8.87% 3.47% 4.62% 2.1% 2.37% 3.04% 2.45% 1.77% 2.25% 2.88%
2025/04/05 11.24% 4.04% 2.44% 1.55% 2.27% 3.1% 2.78% 2.08% 2.05% 3.26%
2025/04/06 11.52% 3.34% 1.96% 0.52% 2.84% 2.17% 1.97% 2.1% 1.68% 3.15%
2025/04/07 11.41% 2.2% 4.03% 0.27% 3.31% 2.98% 2.32% 1.93% 2.27% 2.07%
2025/04/08 10.77% 3% 4.54% 1.02% 2.93% 2.81% 2.7% 2.04% 2.57% 2.66%
2025/04/09 8.84% 2.93% 4.4% 0.95% 3.19% 3.06% 2.33% 1.77% 2.61% 1.75%
2025/04/10 12.27% 3.97% 4.56% 1.25% 3.3% 2.77% 2.59% 2.1% 2.46% 2.41%
2025/04/11 11.41% 3.43% 4.77% 1.48% 3.21% 2.37% 2.29% 1.68% 2.23% 3.27%
2025/04/12 11.52% 3.29% 2.26% 0.77% 2.73% 2.51% 2.9% 1.78% 2.36% 3%
2025/04/13 11.23% 3.7% 2.41% 1.44% 2.93% 4.15% 2.81% 1.6% 2.09% 2.11%
2025/04/14 12.18% 3.79% 3.72% 0.99% 3.02% 3.16% 2.82% 1.72% 2.25% 1.74%
2025/04/15 9.71% 5.16% 4.96% 1.56% 3.45% 2.89% 3.67% 2.21% 1.91% 2.57%
2025/04/16 7.51% 3.63% 4.96% 1.17% 3.77% 3.07% 3.07% 1.76% 2% 2.25%
2025/04/17 9.22% 4.15% 4.5% 0.9% 2.98% 2.98% 2.58% 1.67% 2.49% 2.03%
2025/04/18 8.46% 3.61% 0.54% 1.79% 2.73% 2.96% 3.16% 1.87% 1.65% 2.85%
2025/04/19 11% 4.42% 0.31% 0.41% 2.98% 3% 2.86% 1.63% 1.72% 2.24%
2025/04/20 9.94% 3.13% 0.37% 1.17% 2.77% 3.31% 3.13% 1.85% 1.53% 1.75%
2025/04/21 9.1% 3.51% 0.37% 1.66% 2.65% 3.52% 4.16% 1.89% 2.13% 1.71%
2025/04/22 10.97% 3.97% 5.68% 1.24% 3.24% 2.96% 3.68% 1.58% 1.46% 1.26%
2025/04/23 11.15% 4.29% 4.36% 1.98% 3.28% 3.26% 3.66% 1.44% 1.63% 1.25%
2025/04/24 10.81% 4.51% 4.78% 2.83% 3.92% 3.35% 3.17% 1.79% 2.11% 0.69%
2025/04/25 8.03% 3.96% 5.76% 3.14% 3.55% 3.63% 3.33% 2.12% 2.08% 1.42%
2025/04/26 9.62% 4.11% 3.45% 3.66% 2.51% 4.02% 4.09% 1.76% 1.11% 1.32%
2025/04/27 10.85% 0.34% 2.95% 3.43% 3.1% 3.23% 3.61% 1.69% 1.64% 1.38%
2025/04/28 9.44% 3.84% 4.86% 3.77% 2.81% 3.16% 3.52% 1.87% 1.86% 0.47%
2025/04/29 9.32% 5.61% 4.11% 2.25% 3.01% 3.4% 2.85% 1.98% 1.73% 1.44%
2025/04/30 10.34% 5.1% 4.46% 3.92% 3.66% 3.6% 2.44% 1.8% 1.78% 1.15%

Copyright © Adthena. All rights reserved.

In April 2025, icslearn.co.uk led with fluctuating spend, peaking at 12.27. open.ac.uk showed steady growth, ending at 5.10. theknowledgeacademy.com had a mid-month dip but recovered to 4.46. prince2.com saw a late surge, closing at 3.92.

Market Exposure

Competitor Count for UK Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 924
2025/04/02 907
2025/04/03 919
2025/04/04 919
2025/04/05 904
2025/04/06 923
2025/04/07 915
2025/04/08 924
2025/04/09 900
2025/04/10 913
2025/04/11 912
2025/04/12 870
2025/04/13 897
2025/04/14 908
2025/04/15 861
2025/04/16 876
2025/04/17 905
2025/04/18 840
2025/04/19 862
2025/04/20 882
2025/04/21 864
2025/04/22 898
2025/04/23 887
2025/04/24 868
2025/04/25 854
2025/04/26 845
2025/04/27 854
2025/04/28 844
2025/04/29 865
2025/04/30 850

Copyright © Adthena. All rights reserved.

April saw a fluctuating trend in distinct advertisers, starting at 924 and ending at 850. Mid-month, numbers dipped to 840, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
classbento.co.uk 1.8%
linkedin.com 1.2%
prince2.com 0.72%
iqinternational.org 0.69%
brainmanager.co.uk 0.65%
citygateway.org.uk -0.53%
plt.org -0.65%
coursera.org -1.12%
accaglobal.com -2.14%
aat.org.uk -3.28%

Copyright © Adthena. All rights reserved.

In the past month, classbento.co.uk and linkedin.com saw the largest click share increases, while aat.org.uk and accaglobal.com experienced the most significant declines.

Campaign Efficiency

UK Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date icslearn.co.uk open.ac.uk lse.ac.uk theknowledgeacademy.com e-careers.com itcareerswitch.co.uk learningpeople.com imperial.ac.uk bpp.com aat.org.uk
2025/04/01 5.24% 3.88% 2.2% 2.27% 1.66% 1.82% 1.14% 2.29% 1.66% 2.07%
2025/04/02 4.67% 2.13% 2.11% 2.35% 1.92% 1.67% 1.64% 2.4% 2.06% 2.43%
2025/04/03 4.56% 2.41% 2.03% 2.66% 2.17% 2.08% 1.63% 2.03% 1.29% 2.43%
2025/04/04 5.5% 3.15% 1.69% 2.73% 2.01% 2.78% 1.7% 1.72% 1.4% 1.97%
2025/04/05 7.24% 4.15% 1.8% 1.86% 2.97% 1.95% 1.67% 2.26% 2.13% 2.21%
2025/04/06 7.05% 3.48% 2.19% 1.41% 1.57% 2.27% 1% 2.25% 2.79% 2.23%
2025/04/07 7.27% 2.16% 2.66% 2.87% 2.16% 2.39% 1.17% 2% 1.61% 1.57%
2025/04/08 6.31% 2.89% 2.14% 2.75% 1.81% 4.08% 1% 1.98% 2.11% 2.38%
2025/04/09 5.18% 2.74% 2.15% 2.6% 1.77% 3.31% 1.24% 1.62% 1.33% 0.99%
2025/04/10 7.37% 4.29% 2.57% 2.98% 1.9% 3.19% 1.18% 2.15% 1.68% 1.85%
2025/04/11 7.18% 3.53% 2.49% 3.11% 1.77% 1.78% 1.19% 1.67% 1.61% 2.27%
2025/04/12 6.7% 3.77% 2.23% 1.46% 1.84% 3.03% 1.58% 1.76% 3.13% 2.24%
2025/04/13 6.42% 4.06% 2.31% 1.53% 3.03% 2.59% 1.45% 1.57% 1.83% 1.66%
2025/04/14 7.32% 4.19% 2.41% 2.36% 2.26% 3.22% 1.36% 1.76% 1.01% 1.28%
2025/04/15 6.42% 4.9% 2.78% 3.3% 1.98% 3% 1.37% 2.29% 1.32% 1.66%
2025/04/16 4.24% 3.4% 2.68% 3.03% 1.78% 3.09% 1.21% 1.72% 1.62% 1.75%
2025/04/17 5.15% 4.21% 2.14% 2.63% 1.91% 3.99% 1.19% 1.46% 2.09% 1.25%
2025/04/18 4.89% 4.05% 2.07% 0.32% 1.91% 3.64% 1.42% 1.68% 1.82% 1.79%
2025/04/19 6.05% 4.45% 2.35% 0.19% 2.2% 2.94% 1.4% 1.58% 4.18% 1.52%
2025/04/20 5.84% 2.97% 2.02% 0.22% 2.47% 2.44% 1.81% 1.72% 2.23% 1.15%
2025/04/21 5.4% 3.38% 2.32% 0.29% 2.37% 2.76% 1.57% 2.12% 2.74% 1.51%
2025/04/22 6.3% 4.12% 2.72% 3.8% 1.95% 2.4% 1.2% 1.56% 1.65% 0.68%
2025/04/23 6.34% 3.91% 2.71% 2.97% 2.16% 2.17% 1.01% 1.55% 1.26% 0.77%
2025/04/24 5.96% 4.94% 3.09% 3.08% 2.08% 2.41% 1.31% 1.64% 1.26% 0.51%
2025/04/25 4.17% 3.74% 2.67% 3.44% 2.48% 2.4% 1.24% 2.01% 1.43% 0.95%
2025/04/26 5.31% 4.15% 1.99% 2.35% 2.74% 2.18% 1.58% 1.81% 1.5% 0.91%
2025/04/27 5.9% 0.35% 2.41% 1.9% 2.27% 1.79% 1.64% 1.69% 1.77% 0.76%
2025/04/28 5.42% 3.71% 2.43% 3.26% 2.1% 1.8% 1.63% 1.9% 1.68% 0.36%
2025/04/29 5.06% 5.58% 2.48% 2.67% 2.24% 1.82% 1.43% 1.92% 1.09% 0.82%
2025/04/30 5.58% 4.95% 2.86% 2.78% 2.15% 1.86% 1.77% 1.63% 1.24% 0.68%

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In April 2025, icslearn.co.uk led with fluctuating impressions, peaking mid-month. open.ac.uk showed a steady rise, while theknowledgeacademy.com experienced a mid-month dip. By month’s end, icslearn.co.uk maintained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    ACCA Global https://www.accaglobal.com

    ACCA Accountancy Qualification — Accountancy Professionals Are In Huge Demand. Find The Starting Point Right For You. Apply Online...

  2. 2
    Career Progression - On The Job Training https://www.gre.ac.uk

    Our degree apprenticeships can take you to incredible places. Talk to your employer today.

  3. 3
    AAT Accounting Courses https://www.icslearn.co.uk

    Free AAT Course Guide — Become AAT Qualified Online - AAT Level 2, 3 & 4. Price Match Guarantee. 91% AAT Pass Rate

  4. 4
    IT Security Apprenticeship | Guaranteed Job After Training https://www.itcareerswitch.co.uk

    Train For A Career In Cyber Security With A Guaranteed Job On £24K-£45K At ITCareerSwitch. Start Your New Career Today...

  5. 5
    Accounting & Finance Courses https://www.law.ac.uk › study › 2025

    The University of Law — Open More Doors With Our Wide Range Of Career-Focused Courses. Enquire Today To Learn More.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, top-performing ads reveal a focus on career advancement and professional qualifications. ACCA Global highlights the demand for accountancy professionals, while ITCareerSwitch promises a secure future in cyber security. The University of Law and ICS Learn emphasize comprehensive course offerings, ensuring career progression and success.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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