UK Education & Training Corporate Training - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Corporate Training – UK

Google AI Overview visibility for Education & Training Corporate Training UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.5148502028
68.4851497972
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 3%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 UK Education & Training Corporate Training brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dojo.tech 7.85
plt.org 7.78
aat.org.uk 3.74
icslearn.co.uk 3.2
open.ac.uk 2.41
ihasco.co.uk 2.28
pluralsight.com 2.15
theknowledgeacademy.com 2.14
coursera.org 2.13
prince2.com 1.84
others 64.48
  • dojo.tech - 7.85%
  • plt.org - 7.78%
  • aat.org.uk - 3.74%
  • icslearn.co.uk - 3.2%
  • open.ac.uk - 2.41%
  • ihasco.co.uk - 2.28%
  • pluralsight.com - 2.15%
  • theknowledgeacademy.com - 2.14%
  • coursera.org - 2.13%
  • prince2.com - 1.84%
  • others - 64.48%

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In the education PPC landscape, ‘others’ dominate with 64.48% click share, while dojo.tech and plt.org lead individual advertisers at 7.85% and 7.78%, respectively.

Market Exposure

Share of Spend for the top 10 UK Education & Training Corporate Training brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date icslearn.co.uk dojo.tech theknowledgeacademy.com e-careers.com avadolearning.com digitalmarketinginstitute.com open.ac.uk aat.org.uk prince2.com coursera.org
2026/03/01 7.51% 5.13% 2.17% 4.5% 5.2% 1.91% 1.52% 3.33% 3.52% 2.47%
2026/03/02 7.79% 5.2% 4.11% 4.3% 5.03% 1.81% 2.17% 1.53% 3.04% 2.24%
2026/03/03 7.28% 4.65% 3.96% 3.38% 5.21% 1.73% 1.85% 1.23% 3% 2.11%
2026/03/04 8.16% 5.29% 3.75% 3.7% 5.69% 1.82% 1.75% 1.86% 2.69% 1.89%
2026/03/05 7.65% 4.57% 3.94% 3.88% 6.23% 1.8% 1.82% 1.42% 1.87% 1.93%
2026/03/06 7.13% 5.99% 4.41% 3.55% 4.69% 1.9% 1.66% 3.01% 1.78% 1.82%
2026/03/07 5.98% 6.42% 2.15% 4.72% 5.26% 1.81% 1.54% 2.92% 1.96% 2.46%
2026/03/08 5.09% 6.01% 2.18% 4.17% 5.49% 1.83% 1.5% 3.54% 2.01% 2.62%
2026/03/09 5.67% 6.59% 3.98% 2.94% 4.89% 1.63% 1.54% 2.23% 1.69% 2.29%
2026/03/10 5.58% 7.12% 3.98% 2.9% 5.1% 1.56% 1.09% 2.08% 1.26% 2.25%
2026/03/11 6.62% 6.85% 3.79% 3.16% 5.32% 1.66% 1.02% 1.9% 1.78% 2.32%
2026/03/12 6.37% 4.66% 3.57% 3.49% 4.9% 1.57% 0.82% 1.92% 2.05% 3.17%
2026/03/13 7.15% 3.4% 3.8% 3.06% 4.91% 1.86% 0.95% 2.7% 1.75% 2.48%
2026/03/14 6.53% 7.53% 2.39% 4.38% 4.67% 1.84% 0.64% 2.97% 1.79% 3.66%
2026/03/15 6.75% 5.95% 2.21% 4.96% 4.92% 1.88% 0.78% 2.13% 1.84% 4.58%
2026/03/16 7.67% 4.96% 4.03% 2.9% 4.15% 1.58% 0.68% 1.42% 1.87% 3.91%
2026/03/17 7.28% 2.89% 3.79% 3.03% 3.83% 1.78% 1.1% 1.96% 0.82% 3.42%
2026/03/18 7.62% 4.18% 4% 2.72% 3.25% 1.63% 3.45% 1.9% 1.88% 3.49%
2026/03/19 7% 5.48% 3.95% 2.92% 3.49% 2.03% 4.13% 1.31% 2.31% 4.14%
2026/03/20 6.7% 5.48% 4.15% 3.08% 3.14% 1.92% 3.7% 1.27% 2.16% 3.79%
2026/03/21 6.18% 6.82% 3.02% 3.37% 3.95% 1.67% 4.14% 3.42% 3.05% 3.65%
2026/03/22 6.83% 4.32% 2.71% 4.76% 4.01% 1.93% 4.68% 2.48% 2.3% 3.24%
2026/03/23 7.63% 6.59% 4.3% 2.88% 3.39% 1.46% 4.26% 1.3% 1.32% 2.08%
2026/03/24 7.25% 2.88% 3.78% 3.02% 3.82% 1.77% 1.1% 1.96% 0.81% 3.41%
2026/03/25 7.74% 7.3% 4.42% 3.08% 2.94% 2.32% 2.24% 0.84% 1.42% 2.63%
2026/03/26 7.82% 8.34% 4.66% 3.05% 3.65% 2.08% 2.6% 1.46% 1.86% 1.78%
2026/03/27 7.03% 7.06% 5.36% 3.72% 3.15% 2.11% 3.03% 1.82% 1.42% 3.18%
2026/03/28 6.74% 7.42% 2.65% 4.84% 3.72% 2.1% 7.1% 3.33% 2.19% 2.35%
2026/03/29 7.31% 8.08% 3.2% 3.99% 2.91% 1.9% 5.93% 2.59% 2.38% 2.02%
2026/03/30 8.2% 6.1% 5.47% 4.15% 2.65% 2.05% 1.4% 1.76% 1.63% 1.41%
2026/03/31 8.03% 6.56% 5.29% 4.71% 3.85% 2.06% 1.79% 1.42% 1.3% 1.25%
  • icslearn.co.uk
  • dojo.tech
  • theknowledgeacademy.com
  • e-careers.com
  • avadolearning.com
  • digitalmarketinginstitute.com
  • open.ac.uk
  • aat.org.uk
  • prince2.com
  • coursera.org

Copyright © Adthena. All rights reserved.

In March 2026, icslearn.co.uk led with a steady rise, peaking at 8.20% on March 30. dojo.tech saw fluctuations, ending at 6.56%. theknowledgeacademy.com and e-careers.com showed moderate growth, while avadolearning.com and digitalmarketinginstitute.com remained stable. open.ac.uk experienced a significant spike on March 28, reaching 7.10%. aat.org.uk and prince2.com had minor variations, and coursera.org ended with a slight decline.

Market Exposure

Competitor Count for UK Education & Training Corporate Training

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 732
2026/03/02 777
2026/03/03 764
2026/03/04 754
2026/03/05 762
2026/03/06 742
2026/03/07 775
2026/03/08 765
2026/03/09 784
2026/03/10 755
2026/03/11 758
2026/03/12 774
2026/03/13 755
2026/03/14 764
2026/03/15 753
2026/03/16 770
2026/03/17 762
2026/03/18 731
2026/03/19 744
2026/03/20 754
2026/03/21 722
2026/03/22 718
2026/03/23 744
2026/03/24 762
2026/03/25 725
2026/03/26 702
2026/03/27 709
2026/03/28 707
2026/03/29 710
2026/03/30 722
2026/03/31 704

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March began with 732 advertisers, peaking at 784 mid-month. A decline followed, ending at 704. The month showcased fluctuating advertiser engagement, concluding with a downward trend.

Campaign Efficiency

Market Loss & Market Gains for UK Education & Training Corporate Training

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
open.ac.uk 2.13%
plt.org 0.99%
ihasco.co.uk 0.86%
dojo.tech 0.6%
accaglobal.com 0.57%
imperial.ac.uk -0.31%
london.edu -0.32%
generation.org -0.36%
avadolearning.com -0.62%
aat.org.uk -1.02%

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Open.ac.uk surged with a 2.13 increase, while aat.org.uk dropped by 1.02.

Campaign Efficiency

UK Education & Training Corporate Training Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date dojo.tech plt.org icslearn.co.uk theknowledgeacademy.com e-careers.com passmefast.co.uk open.ac.uk aat.org.uk careersmetpolice.co.uk coursera.org
2026/03/01 5.8% 0% 4.04% 1.37% 2.63% 1.98% 2.28% 4.8% 2.31% 2.13%
2026/03/02 6.1% 0% 4.72% 2.97% 2.96% 2.58% 3.33% 1.51% 3.31% 2.02%
2026/03/03 4.94% 9.04% 4.04% 2.61% 2.14% 2.63% 2.34% 1.02% 2.5% 1.68%
2026/03/04 6.13% 0% 5.01% 2.6% 2.54% 2.7% 2.73% 3.11% 3.49% 1.62%
2026/03/05 5.31% 3.54% 4.76% 2.89% 2.37% 2.33% 2.41% 1.83% 2.74% 1.69%
2026/03/06 5.66% 6.37% 4.24% 3.08% 2.25% 2.28% 2.09% 5.32% 2.33% 1.5%
2026/03/07 6.6% 0% 3.59% 1.41% 2.87% 2.83% 1.92% 4.31% 2.35% 2.17%
2026/03/08 6.42% 0% 3.06% 1.68% 2.69% 2.2% 2.04% 5.24% 3.3% 2.36%
2026/03/09 7.19% 0% 3.47% 2.85% 2.05% 2.59% 1.9% 3.63% 2.85% 1.82%
2026/03/10 6.92% 3.9% 3.17% 2.93% 1.81% 2.29% 1.31% 2.09% 3.03% 1.9%
2026/03/11 7.34% 2.07% 3.7% 2.9% 1.96% 2.48% 1.26% 1.74% 2.19% 2.14%
2026/03/12 5.02% 7.35% 3.6% 2.58% 2.01% 2.24% 1.05% 1.95% 1.68% 2.91%
2026/03/13 3.61% 1.89% 4.21% 2.8% 1.94% 2.46% 1.07% 3.33% 3.07% 1.95%
2026/03/14 7.43% 0% 3.65% 1.58% 2.59% 2.15% 0.83% 4.41% 2.75% 2.89%
2026/03/15 5.84% 0% 3.62% 1.5% 2.65% 2.2% 0.77% 3.34% 2.62% 3.98%
2026/03/16 4.43% 0% 4.22% 3.18% 1.9% 2.53% 0.81% 1.79% 2.72% 3.15%
2026/03/17 3.65% 5.01% 3.84% 2.67% 2.05% 3.17% 1.21% 1.9% 2.73% 2.86%
2026/03/18 4.08% 1.87% 4.03% 2.91% 1.54% 2.73% 3.96% 1.93% 1.53% 2.84%
2026/03/19 5.82% 3.55% 3.87% 2.83% 2% 2.47% 4.08% 1.31% 0.03% 3.47%
2026/03/20 5.72% 0% 3.95% 2.78% 1.95% 1.47% 4.04% 1.79% 2.81% 2.96%
2026/03/21 6.71% 0% 3.29% 1.88% 2.11% 2.26% 5.04% 3.86% 5.01% 3.17%
2026/03/22 4.8% 0% 3.47% 1.71% 3.04% 2.05% 5.26% 2.97% 3.22% 2.6%
2026/03/23 6.64% 0% 4.14% 3.02% 1.83% 2.04% 4.74% 1.99% 2.83% 1.62%
2026/03/24 3.65% 5.01% 3.84% 2.67% 2.05% 3.17% 1.21% 1.9% 2.73% 2.86%
2026/03/25 6.96% 9.8% 4.09% 3.33% 1.9% 2.09% 2.44% 0.93% 1.94% 2.3%
2026/03/26 8.47% 8.86% 3.88% 3.4% 2.02% 1.7% 2.76% 1.43% 1.68% 1.68%
2026/03/27 7.51% 2.29% 3.75% 4.16% 2.52% 1.2% 4.03% 1.68% 1.89% 2.7%
2026/03/28 7.43% 0% 3.31% 1.63% 2.8% 1.91% 8.52% 4.57% 4.71% 1.96%
2026/03/29 8.18% 0% 3.82% 2.2% 2.58% 1.84% 6.79% 4.04% 2.08% 1.86%
2026/03/30 6.84% 0% 4.09% 3.99% 2.73% 2.17% 1.6% 2.37% 1.23% 1.3%
2026/03/31 7.7% 6.5% 4.21% 4.02% 2.74% 2.16% 1.84% 1.48% 1.37% 1.06%
  • dojo.tech
  • plt.org
  • icslearn.co.uk
  • theknowledgeacademy.com
  • e-careers.com
  • passmefast.co.uk
  • open.ac.uk
  • aat.org.uk
  • careersmetpolice.co.uk
  • coursera.org

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In March 2026, dojo.tech’s impression share fluctuated, peaking at 8.47% on the 26th. plt.org saw a significant rise to 9.8% on the 25th. icslearn.co.uk maintained a steady presence, while open.ac.uk surged to 8.52% on the 28th. The month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Corporate Training

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Corporate Training - Last month
  1. 1
    Paid Apprenticeships - Find Your 2026 Apprenticeship https://apprenticejobs.aat.org.uk

    Earn A Salary While Gaining Real Accounting Skills With An Apprenticeship. Search Today. This Is The UK’s Only Dedicated Accounting Apprenticeship Jobs Board.

  2. 2
    Digital Marketing Course | Become Certified in 6 Weeks https://www.digitalmarketinginstitute.com

    World's Number One Digital Marketing Certification Course. Learn Practical Digital Marketing Skills, Including Strategy, Analytics, PPC & Social.

  3. 3
    Dojo Official Website https://www.dojo.tech

    Stay Online, Stay Trading — Keep trading, always. Get a card machine that switches automatically to best signal. No WiFi? No...

  4. 4
    Apprenticeships | Open University https://business.open.ac.uk

    Register For An Online Postgraduate In Advanced Clinical Practice With The Open University. Study Flexibly Around Your Life & Get All The Expert...

  5. 5
    Master of Business Admin (MBA) | Graduate in 12 months https://onlinestudy.roehampton.ac.uk › online-msc

    100% online degree you can complete in 1 year full-time or 2 years part-time. Master of Business Administration (MBA), lead like a boss with a CMI-accredited degree.

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In the competitive landscape of Google PPC, top performers include AAT’s dedicated accounting apprenticeship board, Digital Marketing Institute’s swift certification course, Dojo’s reliable card machine, Open University’s flexible clinical practice program, and Roehampton’s accelerated online MBA. Each ad highlights unique benefits, from practical skills to flexible learning.

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