Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Corporate Training category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Domain | Share of clicks |
---|---|
aat.org.uk | 3.76 |
icslearn.co.uk | 3.55 |
dojo.tech | 3.51 |
accaglobal.com | 2.54 |
open.ac.uk | 2.34 |
theknowledgeacademy.com | 2.32 |
lionheart-education.com | 2.15 |
ihasco.co.uk | 2.04 |
pluralsight.com | 1.97 |
e-careers.com | 1.93 |
others | 73.89 |
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In the education and corporate training PPC landscape, ‘others’ dominate with 73.89% click share, while ‘aat.org.uk’ leads specific advertisers at 3.76%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Date | icslearn.co.uk | theknowledgeacademy.com | avadolearning.com | e-careers.com | prince2.com | learningpeople.com | dojo.tech | origym.co.uk | open.ac.uk | bpp.com |
---|---|---|---|---|---|---|---|---|---|---|
2025/06/01 | 6.64% | 3.21% | 2.95% | 4.1% | 2.24% | 2.37% | 3.43% | 1.79% | 2.41% | 1.67% |
2025/06/02 | 5.47% | 5.19% | 3.72% | 3.36% | 2.78% | 1.57% | 2.36% | 1.68% | 2.21% | 1.79% |
2025/06/03 | 6.35% | 5.95% | 4.39% | 3.73% | 3.56% | 1.65% | 2.03% | 1.71% | 2.14% | 1.32% |
2025/06/04 | 6.03% | 5.33% | 4.38% | 3.34% | 3.12% | 1.89% | 2.38% | 1.5% | 1.94% | 1.76% |
2025/06/05 | 6.94% | 4.68% | 4.4% | 3.82% | 2.55% | 2.05% | 2.33% | 1.32% | 2.56% | 2.16% |
2025/06/06 | 6.76% | 5.38% | 3.88% | 2.96% | 1.58% | 2.11% | 1.55% | 1.69% | 2.33% | 2.08% |
2025/06/07 | 7.47% | 2.45% | 3.88% | 3.62% | 0.39% | 3.2% | 1.98% | 1.76% | 1.91% | 1.79% |
2025/06/08 | 7.51% | 3.45% | 4.35% | 3.75% | 0.2% | 2.77% | 2.74% | 1.48% | 1.77% | 1.94% |
2025/06/09 | 6.39% | 5.66% | 4.39% | 4.15% | 0.3% | 2.14% | 1.02% | 1.78% | 1.88% | 2.17% |
2025/06/10 | 6.04% | 4.67% | 4.19% | 3.46% | 0.61% | 2.09% | 2.23% | 1.57% | 2.16% | 1.95% |
2025/06/11 | 7.08% | 4.26% | 3.98% | 3.32% | 0.89% | 1.8% | 0.95% | 1.49% | 2.24% | 1.69% |
2025/06/12 | 5.82% | 5.03% | 3.81% | 3.29% | 1.29% | 2.11% | 1.89% | 1.44% | 1.78% | 1.9% |
2025/06/13 | 6.06% | 4.91% | 3.83% | 3.24% | 2.21% | 2.06% | 2.55% | 1.54% | 1.7% | 2.12% |
2025/06/14 | 6.7% | 1.96% | 3.9% | 4.1% | 3.02% | 2.67% | 2.95% | 1.67% | 1.88% | 2.1% |
2025/06/15 | 6.97% | 2.47% | 4.26% | 4.39% | 2.4% | 2.37% | 3.91% | 1.73% | 1.68% | 2.88% |
2025/06/16 | 6.16% | 4.48% | 4.23% | 4.09% | 3.37% | 2.37% | 2% | 1.63% | 1.91% | 2.28% |
2025/06/17 | 6.06% | 4.47% | 3.56% | 3.91% | 2.92% | 1.99% | 1.64% | 1.62% | 1.81% | 1.88% |
2025/06/18 | 4.55% | 4.96% | 4.03% | 3.93% | 3.63% | 2.39% | 0.53% | 1.35% | 2.11% | 2.19% |
2025/06/19 | 4.41% | 4.75% | 3.5% | 3.14% | 3.19% | 2.13% | 2.47% | 1.74% | 2.04% | 2% |
2025/06/20 | 3.93% | 4.96% | 3.61% | 3.45% | 3.66% | 1.76% | 2.25% | 1.78% | 2.21% | 2.03% |
2025/06/21 | 4.66% | 2.29% | 3.46% | 3.53% | 2.89% | 2.33% | 3.63% | 1.48% | 2.05% | 2.14% |
2025/06/22 | 4.93% | 2.78% | 3.44% | 3.74% | 3.42% | 2.49% | 2.31% | 1.67% | 1.69% | 2.17% |
2025/06/23 | 5.34% | 4.92% | 3.65% | 3.52% | 2.97% | 1.95% | 1.39% | 1.68% | 2.14% | 1.3% |
2025/06/24 | 5.18% | 4.82% | 3.61% | 3.19% | 2.7% | 2.33% | 1.73% | 1.92% | 2.33% | 1.87% |
2025/06/25 | 5.25% | 4.62% | 3.76% | 3.24% | 3.03% | 2.19% | 1.75% | 1.62% | 2.13% | 2.18% |
2025/06/26 | 4.85% | 4.32% | 3.67% | 3.39% | 3.15% | 2.02% | 3.04% | 1.75% | 2.36% | 1.92% |
2025/06/27 | 5.12% | 5.32% | 3.67% | 3.2% | 3.42% | 1.91% | 2.28% | 1.48% | 1.86% | 1.71% |
2025/06/28 | 5.44% | 2.94% | 3.44% | 3.6% | 3.38% | 2.28% | 4.03% | 1.78% | 2.17% | 1.37% |
2025/06/29 | 4.49% | 2.35% | 3.74% | 3.08% | 2.82% | 2% | 3.07% | 1.69% | 1.98% | 1.62% |
2025/06/30 | 4.92% | 4.75% | 4.11% | 3.06% | 2.99% | 1.72% | 1.72% | 1.66% | 1.53% | 1.4% |
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In June 2025, icslearn.co.uk led with a fluctuating spend share, peaking mid-month. theknowledgeacademy.com saw a mid-month dip, while avadolearning.com maintained steady growth. e-careers.com and prince2.com experienced varied trends, with dojo.tech showing a late surge. The month concluded with icslearn.co.uk maintaining dominance.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Date | Competitor Count |
---|---|
2025/06/01 | 850 |
2025/06/02 | 887 |
2025/06/03 | 835 |
2025/06/04 | 887 |
2025/06/05 | 885 |
2025/06/06 | 883 |
2025/06/07 | 891 |
2025/06/08 | 887 |
2025/06/09 | 878 |
2025/06/10 | 914 |
2025/06/11 | 961 |
2025/06/12 | 934 |
2025/06/13 | 928 |
2025/06/14 | 934 |
2025/06/15 | 916 |
2025/06/16 | 939 |
2025/06/17 | 931 |
2025/06/18 | 938 |
2025/06/19 | 916 |
2025/06/20 | 921 |
2025/06/21 | 904 |
2025/06/22 | 895 |
2025/06/23 | 917 |
2025/06/24 | 940 |
2025/06/25 | 939 |
2025/06/26 | 910 |
2025/06/27 | 916 |
2025/06/28 | 904 |
2025/06/29 | 895 |
2025/06/30 | 954 |
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June saw a dynamic shift in distinct advertisers, starting at 850 and peaking at 961 mid-month. The month concluded with a strong finish at 954, indicating a vibrant advertising landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Lionheart-education.com and accaglobal.com surged in click share, while icslearn.co.uk and classbento.co.uk faced declines.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
Date | lionheart-education.com | icslearn.co.uk | theknowledgeacademy.com | open.ac.uk | e-careers.com | avadolearning.com | learningpeople.com | dojo.tech | bpp.com | preply.com |
---|---|---|---|---|---|---|---|---|---|---|
2025/06/01 | 0% | 3.88% | 2.43% | 2.96% | 2.91% | 1.3% | 2.7% | 2.94% | 1.55% | 0.97% |
2025/06/02 | 0% | 3.27% | 4.19% | 2.77% | 2.25% | 1.65% | 1.77% | 2.05% | 1.34% | 1.04% |
2025/06/03 | 0% | 3.73% | 4.93% | 2.81% | 2.81% | 1.99% | 2% | 1.97% | 0.9% | 0.96% |
2025/06/04 | 2.78% | 3.56% | 4.51% | 2.53% | 2.33% | 2.02% | 2.26% | 2.22% | 1.32% | 0.96% |
2025/06/05 | 0% | 3.89% | 3.93% | 3.19% | 2.72% | 2.1% | 2.4% | 2.23% | 1.81% | 0.96% |
2025/06/06 | 2.09% | 3.63% | 4.29% | 2.92% | 2.18% | 1.74% | 2.5% | 1.46% | 1.67% | 0.8% |
2025/06/07 | 0% | 4.55% | 1.84% | 2.48% | 2.5% | 1.62% | 3.52% | 1.8% | 1.47% | 0.91% |
2025/06/08 | 0% | 4.42% | 2.67% | 2.33% | 2.79% | 1.87% | 3.03% | 2.37% | 1.58% | 0.97% |
2025/06/09 | 0% | 3.91% | 4.3% | 2.79% | 2.83% | 1.75% | 2.42% | 0.87% | 2.32% | 1.14% |
2025/06/10 | 2.19% | 3.56% | 3.64% | 2.69% | 2.35% | 1.82% | 2.33% | 1.97% | 1.61% | 0.92% |
2025/06/11 | 3.41% | 4.29% | 3.21% | 2.45% | 2.27% | 1.76% | 2% | 0.85% | 1.24% | 4.21% |
2025/06/12 | 5.73% | 3.59% | 3.73% | 2.02% | 2.17% | 1.58% | 2.17% | 1.53% | 1.33% | 1.04% |
2025/06/13 | 2% | 3.73% | 3.69% | 2.2% | 2.26% | 1.63% | 2.31% | 2.2% | 1.51% | 3.01% |
2025/06/14 | 3.73% | 4.37% | 1.36% | 2.45% | 2.79% | 1.68% | 2.79% | 2.43% | 2.06% | 4.61% |
2025/06/15 | 2.19% | 4.42% | 1.69% | 2.07% | 3.02% | 1.79% | 2.49% | 3.29% | 3.98% | 0.82% |
2025/06/16 | 2.07% | 4.22% | 3.2% | 2.04% | 2.74% | 1.75% | 2.52% | 1.66% | 2.26% | 0.91% |
2025/06/17 | 1.98% | 3.95% | 3.18% | 2.11% | 2.69% | 1.55% | 2.25% | 1.38% | 1.74% | 0.91% |
2025/06/18 | 2.2% | 3.1% | 3.71% | 2.97% | 2.67% | 1.77% | 2.7% | 0.44% | 1.94% | 1.01% |
2025/06/19 | 6.78% | 2.9% | 3.28% | 2.27% | 2.01% | 1.42% | 2.2% | 2.04% | 1.78% | 0.9% |
2025/06/20 | 2.27% | 2.66% | 3.47% | 2.73% | 2.25% | 1.47% | 1.97% | 1.82% | 1.7% | 3.14% |
2025/06/21 | 2.24% | 3.44% | 1.47% | 2.66% | 2.36% | 1.36% | 2.45% | 2.91% | 2.03% | 1.06% |
2025/06/22 | 2.34% | 3.69% | 1.85% | 1.92% | 2.75% | 1.38% | 2.65% | 1.87% | 2.39% | 1.21% |
2025/06/23 | 4.45% | 3.77% | 3.41% | 2.79% | 2.23% | 1.44% | 2.09% | 1.11% | 1.1% | 0.89% |
2025/06/24 | 4.26% | 3.46% | 3.64% | 2.99% | 2.32% | 1.54% | 2.58% | 1.49% | 1.85% | 0.97% |
2025/06/25 | 2.16% | 3.53% | 3.51% | 2.43% | 2.17% | 1.64% | 2.42% | 1.51% | 1.99% | 0.89% |
2025/06/26 | 0.01% | 3.58% | 3.36% | 3.12% | 2.32% | 1.55% | 2.26% | 2.58% | 1.9% | 1.02% |
2025/06/27 | 4.26% | 3.69% | 4.04% | 2.25% | 2.1% | 1.59% | 1.99% | 1.91% | 1.54% | 5.04% |
2025/06/28 | 0% | 3.75% | 1.98% | 3.03% | 2.45% | 1.38% | 2.32% | 3.3% | 1.45% | 1.09% |
2025/06/29 | 6.31% | 3.1% | 1.62% | 2.51% | 2.08% | 1.59% | 2.13% | 2.53% | 1.58% | 1.01% |
2025/06/30 | 6.97% | 3.36% | 3.33% | 2.21% | 2.06% | 1.83% | 1.81% | 1.39% | 1.06% | 0.95% |
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June’s PPC landscape saw lionheart-education.com peaking at 6.97% on the 30th, while icslearn.co.uk maintained steady impressions. Theknowledgeacademy.com fluctuated, ending at 3.33%. Open.ac.uk and e-careers.com showed consistent trends, with avadolearning.com and learningpeople.com experiencing minor variations. Dojo.tech and bpp.com had sporadic spikes, whereas preply.com saw a notable peak on the 27th.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Speed up service with fast payments. Rely on our robust card machines to turn more tables. Over...
Save 25% On Your AAT Course. Flexible Accounting Courses. Learn Online, Anywhere, Anytime. ICS...
Earn an average salary of u00a340,000 u2013 u00a395,000+ as a certified Cyber Security professional. Go from...
The Skills to Move Faster u2014 Learn by doing. Get hands-on AI, Cloud, Cybersecurity and Data skills. Start a Free Trial! Build tech skills that stick with tailored learning from Pluralsight. Get started today. Free Trial.
Find Expert Tutors from u00a35/Hr u2014 Improve your Math Grades with a Personal Tutor. Learn the Easy Way. Book your Lesson.
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In the competitive world of Google PPC, five top-performing ads stand out. Dojo.tech promises swift service with next-day card machine delivery, enhancing business efficiency. ICS Learn offers a 25% discount on flexible, online AAT accounting courses, appealing to aspiring accountants. Learning People highlights lucrative cyber security careers, with potential earnings between u00a340,000 and u00a395,000. Pluralsight emphasizes hands-on tech skills with a free trial, catering to tech enthusiasts. Lastly, Preply provides affordable, expert math tutoring, starting at just u00a35 per hour, targeting students seeking academic improvement.
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How to use the UK Education & Training Corporate Training July 2025 Report
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