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UK Education & Training Early Education - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Early Education category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Education & Training Early Education brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ebay.co.uk 15.74
kidoschools.com 10.18
busybeeschildcare.co.uk 6.43
childcare.co.uk 5.73
fennies.com 5.69
monkeypuzzledaynurseries.com 3.9
brighthorizons.co.uk 3.74
learndirect.com 2.77
theoldstationnursery.co.uk 2.76
busylittlebeesnursery.co.uk 2.76
others 40.3

Copyright © Adthena. All rights reserved.

In the education PPC landscape, eBay leads with 15.74% click share, followed by Kido Schools at 10.18%. “Others” dominate with 40.3%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Education & Training Early Education brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date kidoschools.com ebay.co.uk busybeeschildcare.co.uk learndirect.com openstudycollege.com childcare.co.uk brighthorizons.co.uk monkeypuzzledaynurseries.com theoldstationnursery.co.uk fennies.com
2025/05/01 0.13% 5.82% 4.27% 6.43% 4.58% 0% 3.39% 0% 4.46% 3.93%
2025/05/02 0% 8.52% 21.47% 4.96% 3.01% 15.85% 0.4% 0% 0.16% 7.84%
2025/05/03 0% 20.76% 0.09% 2.41% 7.14% 21.93% 0% 0% 0% 11.47%
2025/05/04 11.9% 14.79% 0.56% 2.33% 6.79% 0% 0% 0% 0% 25.26%
2025/05/05 4.73% 14.21% 10.4% 2.82% 3.3% 5.78% 3.66% 0% 0.14% 20.36%
2025/05/06 2.67% 8.18% 12.84% 3.15% 3.7% 0% 11.27% 0.03% 2.51% 11.58%
2025/05/07 0.09% 19.3% 4.79% 4.45% 3.22% 15.35% 0% 0% 5.82% 13.08%
2025/05/08 0.05% 16.29% 8.32% 2.46% 1.45% 10.7% 0% 0% 0.08% 9.51%
2025/05/09 2.78% 38.94% 0.03% 4.46% 2.77% 13.15% 0% 0% 0% 10.93%
2025/05/10 0% 17.55% 0.68% 3.79% 5.87% 10.37% 0.08% 0% 0% 5.27%
2025/05/11 14.2% 10.49% 0.06% 2.65% 3.08% 7.64% 0% 3.87% 0% 12.52%
2025/05/12 4.14% 16.64% 0.99% 4.67% 3.16% 15.77% 0% 0% 0.39% 16.26%
2025/05/13 0.09% 24.66% 0.22% 3.47% 2.05% 10.56% 0.11% 4.65% 2.57% 9.32%
2025/05/14 0% 14.3% 6.71% 2.27% 2.44% 8.31% 3.34% 2.75% 15.16% 2.15%
2025/05/15 11.28% 15.62% 5.95% 2.04% 1.93% 11.05% 2.46% 0.06% 13.98% 2.13%
2025/05/16 20.23% 6.31% 13.42% 2.21% 1.77% 3.7% 8% 4.74% 6.04% 0.04%
2025/05/17 3.64% 13.29% 0% 1.43% 1.99% 3.32% 3.45% 7.94% 0% 0%
2025/05/18 1.52% 19.98% 0.2% 2.96% 3.35% 9.23% 0.34% 6.17% 0% 0%
2025/05/19 8.33% 10.08% 12.11% 4.98% 1.84% 8.04% 4.55% 4.92% 0.22% 0.32%
2025/05/20 19.38% 13.14% 4.86% 1.89% 1.36% 2.77% 14.46% 1.97% 1.6% 6.57%
2025/05/21 14.46% 20.08% 12.65% 2.28% 1.22% 0% 2.83% 14.77% 0.08% 2.1%
2025/05/22 5.14% 25.5% 15.24% 2.74% 1.12% 0% 3.77% 7% 14.53% 0.15%
2025/05/23 17.78% 13.76% 8.23% 2.62% 1.38% 0% 12.48% 7.24% 0% 1.73%
2025/05/24 19.92% 17.3% 0.19% 1% 3.49% 2.81% 0.08% 7.84% 0% 9%
2025/05/25 31.49% 16.64% 0.02% 2.21% 0.89% 0% 0% 8.85% 0% 2.61%
2025/05/26 31.98% 14.48% 0.13% 3.33% 2.19% 0% 8.08% 0% 3.19% 0%
2025/05/27 25.86% 16.35% 6.4% 3.06% 2.79% 2.86% 0.13% 2.9% 0% 0%
2025/05/28 29.69% 6.53% 3.8% 4.72% 2.04% 0% 0% 0.13% 4.89% 6.91%
2025/05/29 16.09% 39.68% 1.89% 3.82% 2.57% 0% 3.34% 5.63% 2.1% 0.03%
2025/05/30 4.12% 18.52% 14.05% 2.73% 3.9% 7.28% 11.31% 0% 4.22% 0%
2025/05/31 20.92% 13.47% 7.43% 4.65% 3.76% 2.57% 1.94% 0.03% 0% 0%

Copyright © Adthena. All rights reserved.

In May 2025, kidoschools.com saw fluctuating PPC spend, peaking at 31.98% on the 26th. ebay.co.uk maintained a steady presence, with a high of 39.68% on the 29th. Busybeeschildcare.co.uk had sporadic spikes, while learndirect.com remained consistent. The month concluded with kidoschools.com leading in spend share.

Market Exposure

Competitor Count for UK Education & Training Early Education

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 63
2025/05/02 72
2025/05/03 66
2025/05/04 63
2025/05/05 75
2025/05/06 75
2025/05/07 93
2025/05/08 102
2025/05/09 92
2025/05/10 81
2025/05/11 87
2025/05/12 80
2025/05/13 93
2025/05/14 99
2025/05/15 97
2025/05/16 93
2025/05/17 78
2025/05/18 79
2025/05/19 75
2025/05/20 84
2025/05/21 72
2025/05/22 79
2025/05/23 66
2025/05/24 69
2025/05/25 73
2025/05/26 71
2025/05/27 72
2025/05/28 69
2025/05/29 73
2025/05/30 69
2025/05/31 87

Copyright © Adthena. All rights reserved.

May began with 63 advertisers, peaking at 102 on the 8th. The month concluded with 87, reflecting dynamic fluctuations throughout.

Campaign Efficiency

Market Loss & Market Gains for UK Education & Training Early Education

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
kidoschools.com 12.17%
leyf.org.uk 4.11%
monkeypuzzledaynurseries.com 3.8%
brighthorizons.co.uk 2.78%
boysandgirlsnursery.com 2.26%
redbubble.com -1.31%
theoldstationnursery.co.uk -1.49%
shiningfuturesnursery.co.uk -2.29%
childcare.co.uk -6.2%
fennies.com -6.69%

Copyright © Adthena. All rights reserved.

Kidoschools.com surged with a 12.17% click share increase, while fennies.com faced a 6.69% decline. Monkeypuzzledaynurseries.com and leyf.org.uk also saw positive growth, contrasting with childcare.co.uk’s drop.

Campaign Efficiency

UK Education & Training Early Education Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date kidoschools.com ebay.co.uk busybeeschildcare.co.uk learndirect.com childcare.co.uk brighthorizons.co.uk busylittlebeesnursery.co.uk monkeypuzzledaynurseries.com theoldstationnursery.co.uk fennies.com
2025/05/01 0.1% 12.44% 4.4% 5.72% 0% 3.76% 0% 0% 3.76% 3.66%
2025/05/02 0% 9.17% 20.73% 4.95% 11.83% 0.35% 2.93% 0% 0.12% 8.86%
2025/05/03 0% 16.29% 0.14% 2.43% 17.25% 0% 3.45% 0% 0% 10.54%
2025/05/04 11.37% 12.22% 0.67% 2.41% 0% 0% 0% 0% 0% 25.22%
2025/05/05 4.16% 14.43% 10.22% 2.58% 3.97% 3.97% 0% 0% 0.11% 20.01%
2025/05/06 2.73% 10.63% 12.54% 3% 0% 9.84% 0% 0.03% 2.46% 9.84%
2025/05/07 0.06% 21.04% 4.8% 3.38% 12.68% 0% 0% 0% 3.73% 11.88%
2025/05/08 0.05% 16.94% 8.84% 2.4% 7.86% 0% 4.34% 0% 0.06% 10.5%
2025/05/09 2.6% 41.31% 0.04% 3.97% 10.12% 0% 0% 0% 0% 10.43%
2025/05/10 0% 12.94% 0.98% 3.97% 11.79% 0.11% 12.47% 0% 0% 6%
2025/05/11 13.92% 8.32% 0.09% 2.3% 6.45% 0% 0% 3.23% 0% 13.08%
2025/05/12 4.22% 16.82% 0.94% 4.53% 12.33% 0% 0% 0% 0.33% 16.77%
2025/05/13 0.11% 13.21% 0.29% 4.22% 10.39% 0.13% 0% 4.61% 3.08% 10.45%
2025/05/14 0% 6.64% 7.53% 2.3% 7.28% 4.77% 7.32% 2.38% 15.65% 2.45%
2025/05/15 10.97% 8.6% 6.86% 2.26% 10.43% 2.84% 2.68% 0.07% 14.39% 2.61%
2025/05/16 17.04% 6.67% 12.82% 2.06% 3.65% 7.39% 1.83% 3.78% 5.54% 0.03%
2025/05/17 3.82% 7.72% 0% 1.41% 3.47% 3.54% 14.02% 6.95% 0% 0%
2025/05/18 2.11% 10.73% 0.2% 3.46% 11.44% 0.46% 17.27% 5.91% 0% 0%
2025/05/19 9.02% 5.3% 13.36% 4.95% 8.56% 4.7% 0% 4.39% 0.15% 0.31%
2025/05/20 18.58% 12.24% 4.94% 1.99% 2.47% 14.93% 0.04% 1.68% 1.71% 6.69%
2025/05/21 13.04% 18.38% 13.25% 2.18% 0% 3.8% 8.35% 12.08% 0.07% 1.85%
2025/05/22 6.23% 21.95% 18.73% 2.78% 0% 5.75% 4.24% 4.24% 12.82% 0.15%
2025/05/23 17.48% 6.54% 9.76% 3.13% 0% 15.23% 0% 6.57% 0% 2.14%
2025/05/24 19.89% 10.34% 0.2% 1.12% 3.2% 0.09% 0.06% 6.75% 0% 9.74%
2025/05/25 30.27% 8.53% 0.04% 2.5% 0% 0% 0.04% 7.61% 0% 2.51%
2025/05/26 30.65% 9.77% 0.16% 3.52% 0% 9.09% 0% 0% 3.39% 0%
2025/05/27 25.79% 11.11% 8.22% 3.54% 2.66% 0.19% 2.66% 2.66% 0% 0%
2025/05/28 28.26% 4.82% 3.96% 5% 0% 0% 0.11% 0.15% 3.82% 7.69%
2025/05/29 13.54% 41.12% 2.22% 4.21% 0% 4.57% 4.45% 4.55% 2.22% 0.04%
2025/05/30 4.53% 12.16% 16.72% 2.99% 8.12% 12.58% 8.12% 0% 4.13% 0%
2025/05/31 19.83% 9.33% 8.31% 4.21% 2.87% 2.75% 2.75% 0.04% 0% 0%

Copyright © Adthena. All rights reserved.

In May 2025, kidoschools.com saw a dramatic rise in ad impressions, peaking at 30.65% on the 26th. Meanwhile, ebay.co.uk fluctuated, reaching 41.31% on the 9th. Busybeeschildcare.co.uk had a notable spike on the 2nd with 20.73%. The month concluded with kidoschools.com leading, maintaining high visibility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Early Education

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Practice All Levels of Math https://www.brilliant.org › math › try-for-free

    Learn Math For Free — Interactive Lessons Crafted by Award-winning Teachers and Professionals. Free For 30 Days.

  2. 2
    A Level courses | A Levels https://www.capitalccg.ac.uk › a-levels

    A Level centres in Islington (Angel) and King's Cross. Great transport links. One of the widest range of choices in London, with 35 subjects. Open Days.

  3. 3
    A Level Maths https://www.cloudlearn.co.uk › a-level-courses › maths

    Was £499, Now Only £399 — Excel in Your Exams with CloudLearn. Online A-Levels for Adults, Homeschoolers & Resitters

  4. 4
    GCSE Mathematics https://www.learndirect.com

    Enrol Online Today For £9.99 — Learndirect, Inspiring People To Realise Their Potential Through Online Courses. Enrol In Our...

  5. 5
    A Level Maths Course https://www.openstudycollege.com › a-level › maths

    AQA Accredited Course — Our A Level courses are perfect for learners who need flexibility around their commitments. Fully accredited A Level Maths courses designed to be...

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In the competitive landscape of online education, Brilliant.org captivates with free, interactive math lessons, while Capital CCG offers diverse A-Level options in London. CloudLearn and Open Study College provide flexible, cost-effective A-Level Maths courses, and Learndirect inspires potential with affordable GCSE Mathematics.

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