Share of Clicks for top 10 UK Education & Training Early Education brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| kidoschools.com | 16.96 |
| ebay.co.uk | 11.35 |
| boysandgirlsnursery.com | 5.34 |
| brighthorizons.co.uk | 4.93 |
| openstudycollege.com | 4.45 |
| leyf.org.uk | 4.2 |
| learndirect.com | 4.12 |
| busybeeschildcare.co.uk | 3.38 |
| theoldstationnursery.co.uk | 2.92 |
| hatching-dragons.com | 2.89 |
| others | 39.46 |
- kidoschools.com - 16.96%
- ebay.co.uk - 11.35%
- boysandgirlsnursery.com - 5.34%
- brighthorizons.co.uk - 4.93%
- openstudycollege.com - 4.45%
- leyf.org.uk - 4.2%
- learndirect.com - 4.12%
- busybeeschildcare.co.uk - 3.38%
- theoldstationnursery.co.uk - 2.92%
- hatching-dragons.com - 2.89%
- others - 39.46%
Copyright © Adthena. All rights reserved.
In the education PPC landscape, Kido Schools leads with 16.96% click share, followed by eBay at 11.35%. Others dominate with 39.46%, highlighting diverse competition.
Share of Spend for the top 10 UK Education & Training Early Education brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | busybeeschildcare.co.uk | leyf.org.uk | openstudycollege.com | kidoschools.com | ebay.co.uk | brighthorizons.co.uk | hatching-dragons.com | learndirect.com | boysandgirlsnursery.com | theoldstationnursery.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 0.06% | 0.18% | 4.48% | 4.05% | 6.36% | 0.32% | 0% | 4.77% | 3.99% | 0% |
| 2025/12/02 | 0% | 0.34% | 5.35% | 0.13% | 41.04% | 0% | 0% | 7.28% | 4.75% | 0% |
| 2025/12/03 | 0.1% | 0.07% | 8.06% | 6.43% | 8.13% | 0% | 0% | 8.84% | 15.67% | 0.09% |
| 2025/12/04 | 0.12% | 0.12% | 6.51% | 17.34% | 4.21% | 0% | 12.85% | 6.27% | 19.74% | 0% |
| 2025/12/05 | 3.61% | 0.7% | 9.07% | 3.86% | 7.3% | 0% | 0% | 17.42% | 0% | 0% |
| 2025/12/06 | 0.06% | 0.15% | 5.88% | 13.87% | 9.43% | 0% | 0% | 7.08% | 14.78% | 0% |
| 2025/12/07 | 8.75% | 0.44% | 8.15% | 25.6% | 6.22% | 0% | 3.51% | 4.76% | 3.01% | 0% |
| 2025/12/08 | 8.26% | 0.14% | 3.42% | 15.12% | 7.64% | 0% | 6.43% | 4.54% | 10.98% | 0.08% |
| 2025/12/09 | 0.06% | 0.16% | 3.95% | 27.87% | 10.69% | 13.42% | 4.23% | 4.47% | 2.16% | 0.15% |
| 2025/12/10 | 0.08% | 0.5% | 6.22% | 27.9% | 9.11% | 0% | 8.74% | 6.3% | 4.64% | 2.83% |
| 2025/12/11 | 3.75% | 0.34% | 5.64% | 14.27% | 8.63% | 4.12% | 0% | 5.83% | 0.06% | 0% |
| 2025/12/12 | 0.07% | 0.6% | 5.63% | 12.49% | 8.07% | 4.14% | 0% | 8.37% | 6.11% | 0% |
| 2025/12/13 | 0.15% | 0.17% | 6.87% | 14.63% | 8.69% | 0% | 13.79% | 6.74% | 0.11% | 0% |
| 2025/12/14 | 0.24% | 0.29% | 6.97% | 30.48% | 8.46% | 0.33% | 9.98% | 6.79% | 2.58% | 0% |
| 2025/12/15 | 0.09% | 2.39% | 5.1% | 14.95% | 5.32% | 8.89% | 7.03% | 4.29% | 5.22% | 2.47% |
| 2025/12/16 | 11% | 0.12% | 4.27% | 18.97% | 12.91% | 14.6% | 0% | 3.95% | 9.35% | 0.13% |
| 2025/12/17 | 2.64% | 3.66% | 3.33% | 17.47% | 4.86% | 7.63% | 0% | 5.59% | 1.67% | 9.97% |
| 2025/12/18 | 0.12% | 0.21% | 6.46% | 20.87% | 4.96% | 0.29% | 0% | 9.77% | 6.72% | 6.26% |
| 2025/12/19 | 4.32% | 0.18% | 7.37% | 6.08% | 14.01% | 7.76% | 2.05% | 5.63% | 0% | 11.11% |
| 2025/12/20 | 0.11% | 5.53% | 8.58% | 10.33% | 5.2% | 6.13% | 3.02% | 9.11% | 0.12% | 0% |
| 2025/12/21 | 15.35% | 0.3% | 6.53% | 10.69% | 3.26% | 11.91% | 0% | 3.6% | 1.75% | 0% |
| 2025/12/22 | 7.69% | 0.44% | 5.57% | 6.04% | 3.84% | 15.33% | 3.47% | 3.7% | 1.36% | 14.26% |
| 2025/12/23 | 2.87% | 1.99% | 5.4% | 17.71% | 3.5% | 10% | 4.87% | 5.66% | 9.33% | 10.71% |
| 2025/12/24 | 0.08% | 20.72% | 8.98% | 6.77% | 4.09% | 2.47% | 0% | 4.25% | 7.32% | 2.29% |
| 2025/12/25 | 0.12% | 6.69% | 8.82% | 17.19% | 5.07% | 5.87% | 2.34% | 3.27% | 3.08% | 5.01% |
| 2025/12/26 | 10.97% | 10.82% | 9.22% | 21.48% | 4.93% | 10.87% | 0% | 4.25% | 0.05% | 2.53% |
| 2025/12/27 | 0.12% | 18.11% | 3.91% | 23.39% | 2.81% | 0.02% | 6.48% | 4.12% | 5.53% | 0% |
| 2025/12/28 | 9.51% | 4.27% | 4.79% | 15.52% | 12.38% | 5.31% | 0% | 4.14% | 2.46% | 0% |
| 2025/12/29 | 3.91% | 4.71% | 6.05% | 22.59% | 3.34% | 4.15% | 2.03% | 4.86% | 5.63% | 3.77% |
| 2025/12/30 | 0.38% | 0.13% | 6.4% | 13.57% | 5.08% | 14.92% | 0% | 5.42% | 1.92% | 8.86% |
| 2025/12/31 | 10.51% | 9.18% | 6.53% | 6.29% | 6.18% | 5.26% | 4.86% | 4.03% | 3.53% | 0.03% |
- busybeeschildcare.co.uk
- leyf.org.uk
- openstudycollege.com
- kidoschools.com
- ebay.co.uk
- brighthorizons.co.uk
- hatching-dragons.com
- learndirect.com
- boysandgirlsnursery.com
- theoldstationnursery.co.uk
Copyright © Adthena. All rights reserved.
In December 2025, Kido Schools dominated PPC spend, peaking at 30.48 on the 14th. Busy Bees Childcare saw fluctuations, ending strong at 10.51. Leyf.org.uk surged on the 24th with 20.72. The month concluded with diverse spending patterns across advertisers.
Competitor Count for UK Education & Training Early Education
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 92 |
| 2025/12/02 | 86 |
| 2025/12/03 | 82 |
| 2025/12/04 | 87 |
| 2025/12/05 | 84 |
| 2025/12/06 | 87 |
| 2025/12/07 | 86 |
| 2025/12/08 | 87 |
| 2025/12/09 | 94 |
| 2025/12/10 | 93 |
| 2025/12/11 | 80 |
| 2025/12/12 | 90 |
| 2025/12/13 | 97 |
| 2025/12/14 | 78 |
| 2025/12/15 | 96 |
| 2025/12/16 | 93 |
| 2025/12/17 | 89 |
| 2025/12/18 | 81 |
| 2025/12/19 | 100 |
| 2025/12/20 | 92 |
| 2025/12/21 | 82 |
| 2025/12/22 | 91 |
| 2025/12/23 | 89 |
| 2025/12/24 | 94 |
| 2025/12/25 | 89 |
| 2025/12/26 | 76 |
| 2025/12/27 | 87 |
| 2025/12/28 | 87 |
| 2025/12/29 | 91 |
| 2025/12/30 | 82 |
| 2025/12/31 | 84 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated throughout December, peaking at 100 on the 19th. The month concluded with 84 distinct advertisers.
