Why is the UK Education & Training Universities March 2026 Report useful and how should I use it?

Why is the UK Education & Training Universities March 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the UK Education & Training Universities March 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the UK Education & Training Universities March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the UK Education & Training Universities March 2026 Report?

The UK Education & Training Universities March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The UK Education & Training Universities March 2026 Report aggregates data from across both device types and Google Shopping.

Who is this UK Education & Training Universities March 2026 Report for?

The UK Education & Training Universities March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

UK Education & Training Universities - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Universities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Universities UK

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	32.4128058691
	67.5871941309

32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	25
	75

25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	8%
Transactional	0%
Navigational	2%
Seasonal	0%
Local	2%
Problem Solving	1%

Market Exposure

Share of Clicks for top 10 UK Education & Training Universities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
lse.ac.uk	11.38
open.ac.uk	10.33
london.edu	7.07
law.ac.uk	6.88
london.ac.uk	6.22
arden.ac.uk	5.47
insead.edu	2.91
mmu.ac.uk	2.74
bcu.ac.uk	2.49
hult.edu	2.46
others	42.05

lse.ac.uk - 11.38%
open.ac.uk - 10.33%
london.edu - 7.07%
law.ac.uk - 6.88%
london.ac.uk - 6.22%
arden.ac.uk - 5.47%
insead.edu - 2.91%
mmu.ac.uk - 2.74%
bcu.ac.uk - 2.49%
hult.edu - 2.46%
others - 42.05%

In the education sector’s PPC landscape, LSE leads with 11.38% click share, followed by Open University at 10.33%. Others dominate with 42.05%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Education & Training Universities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	open.ac.uk	law.ac.uk	arden.ac.uk	london.edu	roehampton.ac.uk	hult.edu	lse.ac.uk	imperial.ac.uk	birmingham.ac.uk	london.ac.uk
2026/03/01	4.6%	11.79%	10.84%	4.81%	3.57%	2.62%	4.55%	1.23%	4.18%	1.59%
2026/03/02	7.76%	13.28%	11.09%	6.55%	6.18%	2.59%	0.31%	1.42%	1.83%	1.09%
2026/03/03	7.48%	13.88%	10.62%	5.45%	4.84%	2.62%	0.14%	1.14%	4.76%	1.22%
2026/03/04	9.4%	15.12%	6.32%	6.36%	3.39%	3.45%	0.31%	4.15%	1.97%	0.79%
2026/03/05	10.62%	10.12%	9.78%	6.5%	4.89%	3.17%	0.2%	1.9%	4.8%	1.56%
2026/03/06	8.5%	8.48%	8.18%	4.6%	4.41%	1.99%	0.11%	3.3%	5.63%	12.29%
2026/03/07	9.62%	7.23%	5.54%	3.55%	3.66%	2.21%	0.08%	4.41%	5.77%	10.88%
2026/03/08	9.87%	9.79%	3.77%	5.24%	1.84%	2.46%	0.11%	3.33%	1.65%	13.94%
2026/03/09	6.16%	11.67%	3.16%	2.6%	3.46%	2.46%	0.15%	3.27%	4.29%	13.01%
2026/03/10	12.64%	11.47%	5.63%	2.95%	4.82%	2.16%	0.18%	1.92%	3.52%	10.87%
2026/03/11	13.55%	11.54%	5.81%	5.61%	5.95%	2.7%	0.21%	4.57%	2.38%	8.52%
2026/03/12	7.52%	8.76%	6.37%	3.64%	6.57%	2.43%	3.47%	2.84%	3.39%	12.79%
2026/03/13	5.22%	8.75%	5.69%	2.99%	6.32%	1.58%	9.9%	2.18%	4.71%	11.23%
2026/03/14	4.33%	7.52%	3.84%	1.89%	6.07%	2.36%	15.67%	4.63%	1.73%	10.78%
2026/03/15	2.9%	5.44%	3.79%	4.89%	5.85%	2.43%	19.39%	3.58%	2.75%	8.5%
2026/03/16	3.96%	9.36%	5.17%	3.02%	5.61%	3.3%	14.25%	2.67%	1.42%	8.95%
2026/03/17	9.88%	11.1%	6.3%	3.63%	9.04%	3.67%	2.98%	3.7%	4.95%	5.76%
2026/03/18	21.43%	8.47%	7.33%	3.51%	6.1%	2.89%	2.81%	3.6%	1.68%	4.42%
2026/03/19	17.95%	4.75%	5.73%	4.64%	6.83%	4.87%	5.52%	2.12%	0.8%	3.69%
2026/03/20	28.56%	5.76%	3.69%	3.72%	5.29%	3.69%	2.49%	2.86%	0.6%	2.31%
2026/03/21	21.46%	3.22%	3.96%	2.69%	5.28%	3.95%	5.45%	2.45%	0.55%	5.37%
2026/03/22	17.38%	2.42%	4.62%	4.99%	4.33%	3.27%	9.91%	1.76%	0.42%	4.57%
2026/03/23	22.15%	4.1%	7.71%	4.66%	5.08%	3.1%	4.96%	3.28%	1.97%	4.26%
2026/03/24	9.83%	11.05%	6.27%	3.62%	9%	3.66%	2.97%	3.68%	4.93%	5.73%
2026/03/25	24.09%	7.45%	7.27%	5.45%	4.78%	2.21%	3.52%	1.67%	1.86%	3.78%
2026/03/26	15.46%	6.9%	8.45%	8.11%	1.97%	2.92%	0.2%	0.8%	0.72%	2.7%
2026/03/27	16.41%	9.73%	6.66%	6.07%	2.01%	3.77%	0.09%	3.85%	1.69%	3.99%
2026/03/28	26.83%	3.29%	6.08%	6.4%	1.65%	3.18%	2.84%	1.37%	1.08%	7.84%
2026/03/29	33.78%	6.13%	6.81%	5.05%	1.21%	4.74%	0.4%	1.14%	1.22%	1.56%
2026/03/30	9.27%	13.74%	8.31%	5.77%	2.82%	3.62%	0.18%	2.66%	1.97%	1.66%
2026/03/31	17%	12.36%	7.78%	5.4%	5.32%	3.8%	2.86%	1.77%	1.31%	0.83%

open.ac.uk
law.ac.uk
arden.ac.uk
london.edu
roehampton.ac.uk
hult.edu
lse.ac.uk
imperial.ac.uk
birmingham.ac.uk
london.ac.uk

March saw dynamic shifts in PPC spend share. Open.ac.uk surged mid-month, peaking at 33.78% on March 29. Law.ac.uk fluctuated, ending strong at 12.36%. London.ac.uk’s early spike dwindled, closing at 0.83%.

Market Exposure

Competitor Count for UK Education & Training Universities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/03/01	159
2026/03/02	160
2026/03/03	161
2026/03/04	162
2026/03/05	144
2026/03/06	155
2026/03/07	166
2026/03/08	158
2026/03/09	154
2026/03/10	155
2026/03/11	149
2026/03/12	150
2026/03/13	153
2026/03/14	156
2026/03/15	153
2026/03/16	160
2026/03/17	147
2026/03/18	145
2026/03/19	151
2026/03/20	147
2026/03/21	148
2026/03/22	153
2026/03/23	145
2026/03/24	147
2026/03/25	138
2026/03/26	148
2026/03/27	140
2026/03/28	139
2026/03/29	126
2026/03/30	135
2026/03/31	133

March began with 159 advertisers, peaking at 166 on the 7th. A decline followed, ending the month at 133.

Campaign Efficiency

Market Loss & Market Gains for UK Education & Training Universities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
open.ac.uk	9.12%
mmu.ac.uk	3.62%
london.edu	1.23%
hbs.edu	1.08%
keele.ac.uk	0.99%
birmingham.ac.uk	-1.38%
imperial.ac.uk	-1.39%
law.ac.uk	-2.57%
london.ac.uk	-4.73%
lse.ac.uk	-5.09%

Open.ac.uk surged with a 9.12% click share increase, while lse.ac.uk dropped by 5.09%.

Campaign Efficiency

UK Education & Training Universities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	law.ac.uk	open.ac.uk	arden.ac.uk	hult.edu	london.edu	roehampton.ac.uk	lse.ac.uk	getsmarter.com	imperial.ac.uk	london.ac.uk
2026/03/01	14.75%	5.51%	13.32%	3.09%	2.88%	2.02%	4.18%	4.01%	1.1%	1.07%
2026/03/02	19.6%	7.58%	13.46%	3.37%	4.07%	3.81%	0.26%	2.46%	1.83%	0.72%
2026/03/03	19.44%	7%	11.18%	3.63%	3.13%	2.66%	0.17%	5.82%	1.02%	0.8%
2026/03/04	19.15%	10.13%	7.29%	4.45%	3.53%	1.86%	0.22%	2.16%	5.87%	0.52%
2026/03/05	13.99%	13.75%	11.7%	4.47%	3.9%	2.89%	0.25%	2.38%	2.35%	1.21%
2026/03/06	12.99%	8.98%	11.69%	3.79%	3.08%	2.66%	0.09%	2.63%	3.29%	7.17%
2026/03/07	9.95%	10.66%	8.25%	2.87%	2.19%	2.44%	0.05%	0.32%	4.52%	7.2%
2026/03/08	15.31%	9.03%	4.91%	2.97%	3.12%	1.2%	0.08%	3.91%	3.14%	9.25%
2026/03/09	17.36%	4.84%	3.78%	3.32%	1.55%	2.32%	0.12%	2.81%	3.73%	10.64%
2026/03/10	18.8%	9.33%	7.59%	2.77%	1.63%	2.9%	0.1%	0.18%	1.83%	8.14%
2026/03/11	20.22%	11.27%	7.87%	3.77%	3.3%	3.49%	0.13%	0.15%	5.47%	4.82%
2026/03/12	14.19%	6.68%	8.61%	2.92%	2.43%	4.24%	2.88%	0.72%	3.44%	7.54%
2026/03/13	13.03%	4.72%	7.67%	2.66%	1.81%	3.78%	8.49%	6.89%	2.47%	5.86%
2026/03/14	12.06%	3.52%	5.39%	3.22%	1.15%	3.49%	12.75%	6.85%	6.66%	5.41%
2026/03/15	7.73%	2.53%	5.16%	3.51%	3.08%	3.52%	17.03%	13.57%	4.12%	4.54%
2026/03/16	13.89%	2.94%	6.2%	5.06%	1.8%	3.39%	12.84%	4.61%	3.29%	5.17%
2026/03/17	14.58%	9.79%	9.21%	5.85%	2.19%	5.7%	2.47%	0.33%	4.2%	3.29%
2026/03/18	9.72%	19.88%	10.45%	4.26%	2.11%	3.73%	2.52%	2.67%	4.37%	2.56%
2026/03/19	6.63%	19.77%	7.13%	7.03%	2.65%	4.1%	4.62%	2.19%	2.14%	1.89%
2026/03/20	8.18%	25.5%	4.56%	4.99%	2.15%	3.07%	2.03%	5.98%	3.35%	1.32%
2026/03/21	3.2%	19.96%	5.88%	6.42%	1.65%	3.35%	4.34%	6.2%	2.66%	2.67%
2026/03/22	2.86%	20.23%	6.4%	5.14%	3.06%	2.76%	8.64%	4.62%	2.02%	2.22%
2026/03/23	5.77%	20.3%	11.01%	4.46%	2.75%	3.33%	4.13%	4.25%	3.57%	2.3%
2026/03/24	14.58%	9.79%	9.21%	5.85%	2.19%	5.7%	2.47%	0.33%	4.2%	3.29%
2026/03/25	10.64%	18.96%	8.12%	3.97%	3.48%	3.5%	2.98%	2.76%	1.85%	1.93%
2026/03/26	13.28%	11.56%	10.8%	3.9%	4.85%	1.48%	0.12%	0.24%	0.99%	1.31%
2026/03/27	13.13%	14.77%	8.35%	5.47%	3.37%	1.23%	0.06%	6%	2.99%	1.88%
2026/03/28	3.4%	28.82%	8.45%	5.32%	3.87%	1.31%	2.48%	0.15%	1.39%	3.47%
2026/03/29	8.39%	33.07%	8.53%	7.81%	3.07%	0.88%	0.53%	0.2%	1.37%	0.88%
2026/03/30	15.47%	8.5%	10.03%	6.67%	3.63%	1.9%	0.12%	0.21%	2.76%	0.78%
2026/03/31	16.95%	13.75%	9.63%	5.74%	3.24%	3.15%	2.66%	2.58%	1.86%	0.38%

law.ac.uk
open.ac.uk
arden.ac.uk
hult.edu
london.edu
roehampton.ac.uk
lse.ac.uk
getsmarter.com
imperial.ac.uk
london.ac.uk

In March 2026, law.ac.uk started strong but dipped mid-month, finishing at 16.95%. Meanwhile, open.ac.uk surged mid-month, peaking at 33.07% before settling at 13.75%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Universities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Universities - Last month

1
LSE Online Data Course https://info.lse-online.getsmarter.com
Earn a Certificate From LSE — Advance your career with contemporary data analysis and visualisation skills.
2
BSc (Hons) Psychology Online https://www.law.ac.uk › psychology › degrees
Start Your Psychology Career — Explore Our Undergraduate Psychology Courses Designed For Your Future Career Success. Flexible Psychology Degree For Undergraduates, Taught By...
3
London Business School https://www.london.edu
World's Top Business School — First Class Destination For Business Education. Find Out More About The School. Ever-Evolving...
4
Inclusive Organisations | LSE Executive Education | Apply Now https://www.lse.ac.uk
An exciting and transformational learning journey for you. Harness the benefits of diversity for organisational success.
5
Master of Business Admin (MBA) | Graduate in 12 months https://onlinestudy.roehampton.ac.uk › online-msc
100% online degree you can complete in 1 year full-time or 2 years part-time. Master of Business Administration (MBA), lead like a boss with a CMI-accredited degree.

In the competitive landscape of online education, five standout PPC ads capture attention with distinct themes and messaging. GetSmarter.com promotes career advancement through LSE’s data course, emphasizing contemporary skills. Law.ac.uk entices future psychologists with flexible, career-focused degrees. London.edu highlights its prestige as a top business school. LSE.ac.uk champions diversity in executive education, while Roehampton.ac.uk offers a swift, CMI-accredited MBA, promising leadership prowess. Each ad uniquely appeals to aspirants seeking growth and success.

Frequently Asked Questions

Why is the UK Education & Training Universities March 2026 Report useful and how should I use it?

Why is the UK Education & Training Universities March 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Education & Training Universities March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Education & Training Universities March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Education & Training Universities March 2026 Report?

The UK Education & Training Universities March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Education & Training Universities March 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Education & Training Universities March 2026 Report for?

The UK Education & Training Universities March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Google AI Overview visibility for Education & Training Universities UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Education & Training Universities brands

Share of Spend for the top 10 UK Education & Training Universities brands

Competitor Count for UK Education & Training Universities

Market Loss & Market Gains for UK Education & Training Universities

UK Education & Training Universities Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Education & Training Universities

Frequently Asked Questions

Why is the UK Education & Training Universities March 2026 Report useful and how should I use it?

Why is the UK Education & Training Universities March 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Education & Training Universities March 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Education & Training Universities March 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

Related reports

US Universities

AUS Universities

the7stars achieves Google Ads PPC campaign optimization with Adthena