Share of Clicks for top 10 UK Education & Training Universities brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| open.ac.uk | 8.33 |
| law.ac.uk | 6.97 |
| lse.ac.uk | 6.92 |
| mmu.ac.uk | 6.67 |
| arden.ac.uk | 5.12 |
| imperial.ac.uk | 4.92 |
| london.edu | 4.27 |
| roehampton.ac.uk | 2.72 |
| whatuni.com | 2.7 |
| cardiffmet.ac.uk | 2.24 |
| others | 49.14 |
- open.ac.uk - 8.33%
- law.ac.uk - 6.97%
- lse.ac.uk - 6.92%
- mmu.ac.uk - 6.67%
- arden.ac.uk - 5.12%
- imperial.ac.uk - 4.92%
- london.edu - 4.27%
- roehampton.ac.uk - 2.72%
- whatuni.com - 2.7%
- cardiffmet.ac.uk - 2.24%
- others - 49.14%
Copyright © Adthena. All rights reserved.
In the education sector’s PPC landscape, ‘others’ dominate with 49.14% click share, while open.ac.uk leads individual domains at 8.33%.
Share of Spend for the top 10 UK Education & Training Universities brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | open.ac.uk | law.ac.uk | imperial.ac.uk | northumbria.ac.uk | roehampton.ac.uk | birmingham.ac.uk | arden.ac.uk | whatuni.com | london.edu | lse.ac.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 11.9% | 6.07% | 3.32% | 0.9% | 5.6% | 2.06% | 7.09% | 0.66% | 3.09% | 0.22% |
| 2026/05/02 | 9.01% | 3.66% | 2.85% | 3.18% | 5.02% | 1.77% | 8.18% | 0.49% | 5.68% | 8.9% |
| 2026/05/03 | 7.07% | 4.05% | 4.55% | 1.93% | 5.59% | 6.59% | 8.89% | 1.15% | 5.44% | 2.64% |
| 2026/05/04 | 8.13% | 5.25% | 3.19% | 1.61% | 7.01% | 3.21% | 8.28% | 2.82% | 4.5% | 2.83% |
| 2026/05/05 | 7.25% | 5.43% | 4.72% | 0.64% | 5.14% | 1.24% | 9.91% | 2.28% | 6.95% | 0.59% |
| 2026/05/06 | 5.42% | 4.47% | 4.57% | 1.1% | 7.07% | 1.06% | 9.7% | 2.61% | 7.16% | 0.64% |
| 2026/05/07 | 1.44% | 4.77% | 3.29% | 0.91% | 5.64% | 5.87% | 7.82% | 1.73% | 5.56% | 4.34% |
| 2026/05/08 | 7.82% | 4.88% | 2.62% | 0.37% | 5.01% | 4.31% | 7.51% | 0.91% | 3.78% | 6.57% |
| 2026/05/09 | 2.85% | 8.21% | 3.87% | 0.71% | 5.42% | 3.6% | 5.71% | 1.22% | 3.53% | 2.31% |
| 2026/05/10 | 5.17% | 10.02% | 2.85% | 0.54% | 3.2% | 7.45% | 5.66% | 0.64% | 2.52% | 4.78% |
| 2026/05/11 | 9.37% | 11.46% | 2.48% | 1.56% | 4.44% | 3.47% | 4.34% | 2.4% | 2.77% | 8.02% |
| 2026/05/12 | 13.37% | 14.85% | 2.33% | 1.31% | 6.29% | 2.37% | 6.51% | 2.39% | 1.31% | 6.14% |
| 2026/05/13 | 9.4% | 13.71% | 3.05% | 0.52% | 4.75% | 2.68% | 6.37% | 2.53% | 1.16% | 6.15% |
| 2026/05/14 | 10.03% | 11.3% | 3.38% | 1.07% | 4.3% | 2.52% | 5.93% | 2.7% | 1.58% | 3.92% |
| 2026/05/15 | 7.81% | 4.87% | 2.63% | 0.37% | 5% | 4.29% | 7.49% | 0.91% | 3.77% | 6.55% |
| 2026/05/16 | 12.37% | 13.74% | 3.87% | 1.08% | 4.05% | 5.72% | 3.66% | 4.23% | 3.02% | 0.41% |
| 2026/05/17 | 9.24% | 13.95% | 4.56% | 1.13% | 3.41% | 2.56% | 3.2% | 2.97% | 2.38% | 0.5% |
| 2026/05/18 | 12.17% | 10.24% | 3.23% | 2.92% | 3.89% | 3.2% | 5.68% | 4.21% | 1.71% | 2.49% |
| 2026/05/19 | 10.17% | 8.52% | 5.14% | 3.42% | 3.82% | 2.32% | 5.15% | 4.04% | 1.36% | 0.17% |
| 2026/05/20 | 12.86% | 8.62% | 4.7% | 1.11% | 4.27% | 3.49% | 5.37% | 5.05% | 2.7% | 0.29% |
| 2026/05/21 | 13.43% | 9.06% | 5.76% | 0.67% | 6.54% | 3.81% | 7.6% | 3.68% | 1.57% | 1.61% |
| 2026/05/22 | 11.67% | 8.71% | 6.61% | 0.42% | 5.63% | 3.48% | 8.37% | 3.13% | 2.33% | 0.55% |
| 2026/05/23 | 7.3% | 5.89% | 6.17% | 15.45% | 3.52% | 2.58% | 4.73% | 2.89% | 2.4% | 0.29% |
| 2026/05/24 | 11.25% | 9.28% | 5.5% | 0.54% | 2.78% | 3.94% | 3.43% | 2.54% | 1.86% | 1.55% |
| 2026/05/25 | 12.21% | 10.02% | 5.56% | 0.61% | 3.06% | 1.45% | 4.72% | 2.17% | 1.52% | 3.19% |
| 2026/05/26 | 9.45% | 4.14% | 5.73% | 9.34% | 3.25% | 3.4% | 6% | 2.32% | 2.76% | 5.19% |
| 2026/05/27 | 10.02% | 6.77% | 12.39% | 0.56% | 3.5% | 2.04% | 4.81% | 1.76% | 1.29% | 1.5% |
| 2026/05/28 | 14.26% | 7.95% | 5.52% | 9.41% | 3.94% | 2.88% | 3.77% | 3.29% | 2.59% | 2.2% |
| 2026/05/29 | 17.76% | 11.02% | 8.84% | 0.73% | 4.28% | 1.04% | 2.91% | 2.16% | 2.55% | 2.01% |
| 2026/05/30 | 16.69% | 16.47% | 12.05% | 1.66% | 3.23% | 2.03% | 3.31% | 1.64% | 1.84% | 1.66% |
| 2026/05/31 | 16.03% | 14.94% | 10.2% | 7.66% | 3.77% | 2.32% | 2.25% | 2.01% | 1.87% | 1.61% |
- open.ac.uk
- law.ac.uk
- imperial.ac.uk
- northumbria.ac.uk
- roehampton.ac.uk
- birmingham.ac.uk
- arden.ac.uk
- whatuni.com
- london.edu
- lse.ac.uk
Copyright © Adthena. All rights reserved.
In May 2026, open.ac.uk led with a fluctuating spend share, peaking at 17.76% on the 29th. law.ac.uk followed, showing a steady rise, ending at 14.94%. Meanwhile, imperial.ac.uk and northumbria.ac.uk had modest shares, with northumbria.ac.uk spiking to 15.45% on the 23rd. roehampton.ac.uk, birmingham.ac.uk, and arden.ac.uk maintained moderate shares, while whatuni.com, london.edu, and lse.ac.uk had lower, yet varied, shares throughout the month.
Competitor Count for UK Education & Training Universities
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 156 |
| 2026/05/02 | 157 |
| 2026/05/03 | 154 |
| 2026/05/04 | 157 |
| 2026/05/05 | 156 |
| 2026/05/06 | 168 |
| 2026/05/07 | 164 |
| 2026/05/08 | 168 |
| 2026/05/09 | 164 |
| 2026/05/10 | 166 |
| 2026/05/11 | 191 |
| 2026/05/12 | 204 |
| 2026/05/13 | 197 |
| 2026/05/14 | 199 |
| 2026/05/15 | 168 |
| 2026/05/16 | 202 |
| 2026/05/17 | 198 |
| 2026/05/18 | 201 |
| 2026/05/19 | 182 |
| 2026/05/20 | 178 |
| 2026/05/21 | 180 |
| 2026/05/22 | 184 |
| 2026/05/23 | 190 |
| 2026/05/24 | 192 |
| 2026/05/25 | 220 |
| 2026/05/26 | 215 |
| 2026/05/27 | 217 |
| 2026/05/28 | 206 |
| 2026/05/29 | 203 |
| 2026/05/30 | 203 |
| 2026/05/31 | 201 |
Copyright © Adthena. All rights reserved.
May began with 156 advertisers, fluctuating slightly until a surge mid-month, peaking at 220 on May 25. The month concluded with 201 advertisers, reflecting a dynamic landscape.
