Share of Clicks for top 10 UK Education & Training Universities brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| open.ac.uk | 9.31 |
| law.ac.uk | 8.2 |
| london.edu | 7.8 |
| arden.ac.uk | 5.71 |
| lse.ac.uk | 4.51 |
| mmu.ac.uk | 3.7 |
| qmul.ac.uk | 3.27 |
| bcu.ac.uk | 2.93 |
| hult.edu | 2.67 |
| roehampton.ac.uk | 2.64 |
| others | 49.26 |
- open.ac.uk - 9.31%
- law.ac.uk - 8.2%
- london.edu - 7.8%
- arden.ac.uk - 5.71%
- lse.ac.uk - 4.51%
- mmu.ac.uk - 3.7%
- qmul.ac.uk - 3.27%
- bcu.ac.uk - 2.93%
- hult.edu - 2.67%
- roehampton.ac.uk - 2.64%
- others - 49.26%
Copyright © Adthena. All rights reserved.
In the education sector’s PPC landscape, ‘others’ dominate with 49.26% click share, while ‘open.ac.uk’ leads individual domains at 9.31%.
Share of Spend for the top 10 UK Education & Training Universities brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | london.edu | law.ac.uk | bcu.ac.uk | arden.ac.uk | roehampton.ac.uk | birmingham.ac.uk | imperial.ac.uk | open.ac.uk | hult.edu | lse.ac.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 5.91% | 12.56% | 1.12% | 7.2% | 5.52% | 1.43% | 0.77% | 18.61% | 2.86% | 0.36% |
| 2026/04/02 | 4.72% | 15.25% | 1.9% | 6.59% | 3.94% | 1.09% | 2.59% | 12.87% | 5.21% | 0.06% |
| 2026/04/03 | 5.43% | 10.53% | 2.29% | 4.19% | 3.51% | 1.88% | 1.94% | 20.14% | 3.92% | 2.75% |
| 2026/04/04 | 3.86% | 7.25% | 3.01% | 5.22% | 4.31% | 2.29% | 2.42% | 20.41% | 4.6% | 1.64% |
| 2026/04/05 | 5.39% | 6.75% | 5.58% | 5.2% | 4.29% | 2.62% | 3.91% | 21.65% | 4.06% | 0.29% |
| 2026/04/06 | 4.07% | 6.43% | 8.13% | 8.42% | 3.83% | 3.63% | 1.43% | 13.27% | 4.24% | 3.71% |
| 2026/04/07 | 4.94% | 8.89% | 1.29% | 5.47% | 4.95% | 1.94% | 3.59% | 12.23% | 4.24% | 4.7% |
| 2026/04/08 | 4.22% | 7.8% | 3.7% | 6.94% | 5.1% | 1.22% | 2.73% | 6.94% | 5.77% | 5.15% |
| 2026/04/09 | 4.97% | 14.16% | 3.31% | 5.59% | 5.36% | 0.91% | 2.26% | 6.67% | 4.04% | 0.32% |
| 2026/04/10 | 6.01% | 10.61% | 2.45% | 7.14% | 7.18% | 1.14% | 1.9% | 8.81% | 3.2% | 2.76% |
| 2026/04/11 | 4.3% | 10.52% | 6.32% | 6.48% | 4.26% | 1.29% | 1.8% | 2.67% | 3.04% | 7.89% |
| 2026/04/12 | 2.63% | 6.77% | 2.41% | 7.7% | 6.79% | 3.33% | 2.49% | 6.18% | 3.11% | 0.24% |
| 2026/04/13 | 4.72% | 10.79% | 2.15% | 5.73% | 6.13% | 0.96% | 1.49% | 14.01% | 4.24% | 1.98% |
| 2026/04/14 | 5.04% | 5.9% | 2.28% | 6.78% | 6.85% | 1.24% | 1.24% | 13.92% | 2.99% | 1.89% |
| 2026/04/15 | 6.45% | 10.91% | 0.71% | 7.37% | 5.35% | 1.94% | 2.87% | 11.43% | 3.29% | 0.7% |
| 2026/04/16 | 8.54% | 8.62% | 1.86% | 7.2% | 5.01% | 1.42% | 2.79% | 7.38% | 1.72% | 0.26% |
| 2026/04/17 | 7.62% | 6.48% | 1.85% | 6.46% | 3.27% | 1.78% | 5.15% | 9.23% | 1.86% | 0.62% |
| 2026/04/18 | 5.9% | 7.59% | 2.72% | 9% | 2.32% | 2.05% | 2.53% | 9.37% | 1.97% | 7.73% |
| 2026/04/19 | 7.32% | 7.36% | 4.28% | 8.39% | 2.51% | 1.78% | 2.47% | 9.3% | 2.93% | 0.47% |
| 2026/04/20 | 6.68% | 2.78% | 1.45% | 8.96% | 3.3% | 0.96% | 1.19% | 12.61% | 1.8% | 0.55% |
| 2026/04/21 | 5.73% | 9.14% | 1.9% | 6.75% | 2.15% | 3.97% | 2.15% | 13.58% | 1.48% | 3.62% |
| 2026/04/22 | 5.17% | 11.47% | 2.67% | 9.16% | 4.56% | 2.94% | 3.81% | 8.39% | 2.26% | 0.75% |
| 2026/04/23 | 6.21% | 6.53% | 5.17% | 6.2% | 4.74% | 5.02% | 3.71% | 5.3% | 1.96% | 3.47% |
| 2026/04/24 | 6.82% | 8.27% | 3.03% | 6.33% | 5.62% | 1.5% | 2.22% | 5.29% | 1.29% | 2.21% |
| 2026/04/25 | 5.44% | 11.84% | 1.55% | 5.48% | 6.28% | 3.93% | 2.08% | 9.39% | 1.89% | 0.32% |
| 2026/04/26 | 5.51% | 8.19% | 3.21% | 3.91% | 5.37% | 2.38% | 1.93% | 4.94% | 1.22% | 0.55% |
| 2026/04/27 | 5.48% | 11.93% | 1.32% | 5.26% | 5.43% | 3.39% | 2.48% | 9.81% | 1.22% | 0.28% |
| 2026/04/28 | 3.86% | 13.12% | 3.64% | 5.36% | 6.47% | 1.58% | 0.89% | 5.44% | 1.06% | 0.04% |
| 2026/04/29 | 6.45% | 7.25% | 1.01% | 5.08% | 9.23% | 3.47% | 2.27% | 14.15% | 0.62% | 2.32% |
| 2026/04/30 | 8.57% | 6.96% | 6.86% | 6.83% | 6.74% | 5.46% | 3.94% | 3.35% | 0.73% | 0.42% |
- london.edu
- law.ac.uk
- bcu.ac.uk
- arden.ac.uk
- roehampton.ac.uk
- birmingham.ac.uk
- imperial.ac.uk
- open.ac.uk
- hult.edu
- lse.ac.uk
Copyright © Adthena. All rights reserved.
April saw dynamic shifts in PPC spend share. London.edu fluctuated, peaking at 8.57%. Law.ac.uk led early, then dipped. Bcu.ac.uk surged mid-month. Open.ac.uk dominated early, then declined. By month’s end, law.ac.uk regained momentum.
Competitor Count for UK Education & Training Universities
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 140 |
| 2026/04/02 | 151 |
| 2026/04/03 | 150 |
| 2026/04/04 | 157 |
| 2026/04/05 | 156 |
| 2026/04/06 | 161 |
| 2026/04/07 | 166 |
| 2026/04/08 | 151 |
| 2026/04/09 | 155 |
| 2026/04/10 | 153 |
| 2026/04/11 | 159 |
| 2026/04/12 | 159 |
| 2026/04/13 | 157 |
| 2026/04/14 | 158 |
| 2026/04/15 | 161 |
| 2026/04/16 | 154 |
| 2026/04/17 | 158 |
| 2026/04/18 | 164 |
| 2026/04/19 | 158 |
| 2026/04/20 | 158 |
| 2026/04/21 | 151 |
| 2026/04/22 | 149 |
| 2026/04/23 | 142 |
| 2026/04/24 | 149 |
| 2026/04/25 | 147 |
| 2026/04/26 | 151 |
| 2026/04/27 | 152 |
| 2026/04/28 | 150 |
| 2026/04/29 | 149 |
| 2026/04/30 | 147 |
Copyright © Adthena. All rights reserved.
April began with 140 advertisers, peaking at 166 mid-month. A decline followed, ending at 147.
