Share of Clicks for top 10 UK Education & Training Universities brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| ucl.ac.uk | 19.73 |
| lse.ac.uk | 7.67 |
| arden.ac.uk | 6.47 |
| london.ac.uk | 4.97 |
| open.ac.uk | 4.65 |
| cardiffmet.ac.uk | 4.51 |
| mmu.ac.uk | 4.31 |
| london.edu | 3.9 |
| law.ac.uk | 3.74 |
| qmul.ac.uk | 3.42 |
| others | 36.63 |
- ucl.ac.uk - 19.73%
- lse.ac.uk - 7.67%
- arden.ac.uk - 6.47%
- london.ac.uk - 4.97%
- open.ac.uk - 4.65%
- cardiffmet.ac.uk - 4.51%
- mmu.ac.uk - 4.31%
- london.edu - 3.9%
- law.ac.uk - 3.74%
- qmul.ac.uk - 3.42%
- others - 36.63%
Copyright © Adthena. All rights reserved.
UCL leads with 19.73% click share, followed by LSE at 7.67%. Arden and London University trail behind. Others collectively hold a significant 36.63% share.
Share of Spend for the top 10 UK Education & Training Universities brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | london.ac.uk | arden.ac.uk | london.edu | open.ac.uk | law.ac.uk | imperial.ac.uk | kcl.ac.uk | qmul.ac.uk | ucl.ac.uk | lse.ac.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 7.19% | 20.13% | 5.44% | 3.08% | 8.89% | 3.83% | 3.39% | 1.64% | 5.86% | 1.79% |
| 2026/07/02 | 4.2% | 15.13% | 5.61% | 6.97% | 8.13% | 4.29% | 3.87% | 2.11% | 12.41% | 2.88% |
| 2026/07/03 | 5.88% | 8.69% | 5.46% | 7.28% | 6.96% | 3.87% | 3.5% | 3.76% | 13.78% | 3.49% |
| 2026/07/04 | 5.16% | 8.07% | 4.45% | 6.78% | 9.38% | 4.74% | 3.48% | 4.34% | 7.77% | 3.88% |
| 2026/07/05 | 5.2% | 9.22% | 3.43% | 7.11% | 5.42% | 4.11% | 3.36% | 5.85% | 10.69% | 2.56% |
| 2026/07/06 | 7.06% | 10.68% | 3.72% | 5.27% | 5.79% | 5.03% | 3.65% | 6.53% | 12.04% | 1.73% |
| 2026/07/07 | 5.16% | 10.7% | 4.08% | 7.97% | 4.27% | 4.44% | 2.52% | 5.62% | 12% | 1.46% |
| 2026/07/08 | 1.84% | 15.33% | 3.65% | 7.19% | 4.25% | 2.69% | 3.49% | 4.54% | 10.44% | 2.76% |
| 2026/07/09 | 1.15% | 12.92% | 3.76% | 10.03% | 4.92% | 4.38% | 3.7% | 6.05% | 1.55% | 4.85% |
| 2026/07/10 | 7.37% | 10.45% | 3.42% | 7.08% | 4.6% | 2.85% | 2.88% | 4.82% | 9.56% | 4.77% |
| 2026/07/11 | 6.51% | 10.97% | 2.8% | 5.65% | 4.41% | 3% | 3.49% | 4.93% | 14.65% | 5.1% |
| 2026/07/12 | 7.28% | 10.61% | 2.77% | 6.54% | 5.84% | 3.3% | 3.43% | 4.04% | 9.83% | 6.16% |
| 2026/07/13 | 6.48% | 11.1% | 5.48% | 6.05% | 6.53% | 2.77% | 3.82% | 3.91% | 4.61% | 5.4% |
| 2026/07/14 | 6.52% | 12.42% | 4.23% | 7.36% | 6.62% | 3.06% | 3.41% | 3.47% | 6.71% | 5.74% |
| 2026/07/15 | 4.12% | 12.23% | 3.21% | 4.63% | 5.89% | 3.43% | 3.16% | 1.93% | 16.43% | 4.66% |
| 2026/07/16 | 6.93% | 12.03% | 3.38% | 7.47% | 4.8% | 3.3% | 4.34% | 0.68% | 11.5% | 2.47% |
| 2026/07/17 | 7.62% | 12.25% | 4.16% | 9.32% | 4.79% | 1.36% | 2.95% | 0.63% | 6.13% | 6.56% |
| 2026/07/18 | 5.95% | 13.03% | 4.72% | 12.5% | 4.99% | 2.04% | 3.39% | 0.63% | 0.59% | 6.91% |
| 2026/07/19 | 4.2% | 9.78% | 2.55% | 7.07% | 4.72% | 2.88% | 2.24% | 3.5% | 12.96% | 5.77% |
| 2026/07/20 | 7.26% | 14.34% | 3.73% | 6.12% | 5.77% | 1.92% | 2.68% | 0.86% | 0.27% | 4.91% |
| 2026/07/21 | 6.47% | 12.34% | 4.2% | 7.31% | 6.58% | 3.04% | 3.4% | 3.45% | 6.66% | 5.7% |
| 2026/07/22 | 5.74% | 10.96% | 2.83% | 7.62% | 4.06% | 2.85% | 2.72% | 2.94% | 12.63% | 4.16% |
| 2026/07/23 | 4.6% | 9.72% | 2.97% | 6.19% | 4.28% | 2.94% | 3.51% | 3.07% | 12.54% | 6.18% |
| 2026/07/24 | 5.18% | 12.52% | 2.1% | 5.97% | 6.87% | 2.48% | 3.21% | 2.88% | 8.49% | 5.24% |
| 2026/07/25 | 4.12% | 10.07% | 1.97% | 7.23% | 5.64% | 2.42% | 2.44% | 1.88% | 18.45% | 3.56% |
| 2026/07/26 | 5.88% | 10.63% | 3.94% | 5.73% | 7.21% | 3.64% | 2.11% | 3.73% | 3.72% | 8.43% |
| 2026/07/27 | 5.28% | 10.01% | 2.84% | 7.94% | 8.14% | 2.63% | 3.83% | 2.86% | 0.57% | 2.21% |
| 2026/07/28 | 6.23% | 9.5% | 4.57% | 5.37% | 6.14% | 2.81% | 3.86% | 2.3% | 6.55% | 4.69% |
| 2026/07/29 | 4.68% | 6.11% | 5.22% | 16.72% | 10.35% | 2.01% | 1.39% | 0.83% | 0.51% | 2.2% |
| 2026/07/30 | 7.89% | 5.84% | 6.18% | 8.25% | 8.97% | 0.9% | 1.48% | 1% | 0.23% | 2.95% |
| 2026/07/31 | 10.78% | 6.8% | 5.52% | 5.13% | 4.9% | 1.21% | 1.14% | 0.83% | 0.41% | 0.09% |
- london.ac.uk
- arden.ac.uk
- london.edu
- open.ac.uk
- law.ac.uk
- imperial.ac.uk
- kcl.ac.uk
- qmul.ac.uk
- ucl.ac.uk
- lse.ac.uk
Copyright © Adthena. All rights reserved.
In July 2026, london.ac.uk’s PPC spend fluctuated, peaking at 10.78% on the 31st. arden.ac.uk started strong at 20.13%, then declined. london.edu saw a steady rise, ending at 5.52%. open.ac.uk’s spend spiked mid-month, reaching 16.72% on the 29th. law.ac.uk maintained a consistent spend, peaking at 10.35% on the 29th. imperial.ac.uk’s spend decreased, closing at 1.21%. kcl.ac.uk’s spend was stable, ending at 1.14%. qmul.ac.uk’s spend varied, peaking early at 6.53%. ucl.ac.uk’s spend was erratic, starting high at 12.41% and dropping to 0.41%. lse.ac.uk’s spend fluctuated, ending at 0.09%.
Competitor Count for UK Education & Training Universities
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 151 |
| 2026/07/02 | 163 |
| 2026/07/03 | 176 |
| 2026/07/04 | 185 |
| 2026/07/05 | 184 |
| 2026/07/06 | 186 |
| 2026/07/07 | 185 |
| 2026/07/08 | 177 |
| 2026/07/09 | 180 |
| 2026/07/10 | 185 |
| 2026/07/11 | 175 |
| 2026/07/12 | 185 |
| 2026/07/13 | 179 |
| 2026/07/14 | 172 |
| 2026/07/15 | 167 |
| 2026/07/16 | 171 |
| 2026/07/17 | 164 |
| 2026/07/18 | 160 |
| 2026/07/19 | 172 |
| 2026/07/20 | 165 |
| 2026/07/21 | 172 |
| 2026/07/22 | 176 |
| 2026/07/23 | 180 |
| 2026/07/24 | 175 |
| 2026/07/25 | 180 |
| 2026/07/26 | 184 |
| 2026/07/27 | 183 |
| 2026/07/28 | 182 |
| 2026/07/29 | 157 |
| 2026/07/30 | 156 |
| 2026/07/31 | 157 |
Copyright © Adthena. All rights reserved.
July began with 151 advertisers, peaking at 186 by the 6th. Mid-month saw fluctuations, stabilizing around 180. The month concluded with 157 advertisers.
