Share of Clicks for top 10 UK Education & Training Universities brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| law.ac.uk | 8.39 |
| mmu.ac.uk | 7.76 |
| open.ac.uk | 7.28 |
| qmul.ac.uk | 6.13 |
| london.edu | 6.08 |
| arden.ac.uk | 4.2 |
| brunel.ac.uk | 3.53 |
| london.ac.uk | 3.23 |
| uea.ac.uk | 3.01 |
| ucl.ac.uk | 2.76 |
| others | 47.63 |
- law.ac.uk - 8.39%
- mmu.ac.uk - 7.76%
- open.ac.uk - 7.28%
- qmul.ac.uk - 6.13%
- london.edu - 6.08%
- arden.ac.uk - 4.2%
- brunel.ac.uk - 3.53%
- london.ac.uk - 3.23%
- uea.ac.uk - 3.01%
- ucl.ac.uk - 2.76%
- others - 47.63%
Copyright © Adthena. All rights reserved.
In the education sector’s PPC landscape, ‘law.ac.uk’ leads with 8.39% click share, closely followed by ‘mmu.ac.uk’ at 7.76%. ‘Others’ dominate with 47.63%, highlighting diverse competition.
Share of Spend for the top 10 UK Education & Training Universities brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | law.ac.uk | open.ac.uk | arden.ac.uk | london.edu | brunel.ac.uk | qmul.ac.uk | roehampton.ac.uk | london.ac.uk | imperial.ac.uk | kcl.ac.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 6.35% | 12.15% | 5.03% | 6.81% | 3.34% | 1.74% | 6.7% | 1.45% | 1.73% | 1.54% |
| 2025/12/02 | 7.3% | 8.15% | 5.48% | 7.6% | 6.04% | 2.02% | 5.75% | 0.08% | 2.2% | 2.16% |
| 2025/12/03 | 10.38% | 7.73% | 6.2% | 5.17% | 3.69% | 3.05% | 5.05% | 0.02% | 1.08% | 2.53% |
| 2025/12/04 | 6.43% | 7.55% | 7.76% | 5.22% | 4.79% | 4.05% | 5.21% | 0.06% | 1.86% | 1.78% |
| 2025/12/05 | 9.56% | 9.82% | 6.66% | 5.3% | 3.99% | 4.84% | 7.06% | 0.1% | 1.28% | 2.58% |
| 2025/12/06 | 9.63% | 8.34% | 5.61% | 9.41% | 1.85% | 5.2% | 5.56% | 0.17% | 0.86% | 3.26% |
| 2025/12/07 | 8.44% | 6.74% | 6.48% | 9.86% | 4.58% | 2.03% | 4.4% | 0.19% | 2.12% | 2.28% |
| 2025/12/08 | 14.81% | 10.63% | 6.28% | 8.86% | 3.57% | 2.94% | 4.27% | 0.47% | 1.71% | 1.79% |
| 2025/12/09 | 7.18% | 9.15% | 7.93% | 7.25% | 4.5% | 2.26% | 5.82% | 2.85% | 1.27% | 1.68% |
| 2025/12/10 | 10.81% | 7.29% | 8.29% | 6.85% | 4.8% | 2.34% | 4.4% | 3.11% | 0.52% | 1.68% |
| 2025/12/11 | 12.3% | 8% | 9.15% | 5.73% | 4.29% | 3.6% | 3.55% | 1.77% | 1.71% | 1.92% |
| 2025/12/12 | 12.2% | 6.73% | 7.71% | 8.81% | 2.71% | 2.25% | 2.33% | 1.81% | 1.01% | 2.8% |
| 2025/12/13 | 14.77% | 10.4% | 4.45% | 6.33% | 3.17% | 2.51% | 1.91% | 1.94% | 1.49% | 1.94% |
| 2025/12/14 | 10.2% | 7.2% | 4.16% | 7.41% | 3.74% | 4.96% | 1.44% | 1.08% | 2.71% | 2.44% |
| 2025/12/15 | 14.87% | 7.55% | 4% | 5.07% | 4.23% | 3.4% | 1.59% | 1.29% | 1.16% | 2.27% |
| 2025/12/16 | 11.89% | 0.33% | 4.78% | 4.93% | 4.56% | 4.24% | 1.95% | 1.41% | 0.9% | 2.08% |
| 2025/12/17 | 11.19% | 4.01% | 4.54% | 7.99% | 5.88% | 3.93% | 3.41% | 4.81% | 1.68% | 2.08% |
| 2025/12/18 | 15.83% | 9.09% | 6.69% | 4.66% | 3.16% | 3.76% | 3.11% | 4.26% | 0.9% | 1.66% |
| 2025/12/19 | 13.81% | 5.73% | 4.5% | 7.23% | 4.51% | 2.35% | 2.94% | 5.8% | 2.55% | 2.76% |
| 2025/12/20 | 11.56% | 6.14% | 3.89% | 5.27% | 5.06% | 2.42% | 2.11% | 4.9% | 2.06% | 2.01% |
| 2025/12/21 | 10.28% | 4.51% | 4.55% | 5.35% | 4.93% | 6.6% | 2.44% | 3.6% | 4.31% | 3.02% |
| 2025/12/22 | 10.98% | 5.02% | 4.26% | 6.51% | 5.39% | 5.72% | 2.91% | 3.76% | 3.24% | 2.99% |
| 2025/12/23 | 13.7% | 9.35% | 4.8% | 4.32% | 2.22% | 4.76% | 2.58% | 5.15% | 2.88% | 2.57% |
| 2025/12/24 | 14.79% | 7.38% | 4.18% | 4.97% | 4.43% | 4.17% | 2.37% | 4.82% | 2.45% | 2.33% |
| 2025/12/25 | 12.48% | 7.67% | 3.95% | 4.84% | 4.36% | 4.22% | 1.27% | 5.45% | 1.53% | 2.38% |
| 2025/12/26 | 11.42% | 6.33% | 4.4% | 4.6% | 4.6% | 8.32% | 1.64% | 3.84% | 2.32% | 2.33% |
| 2025/12/27 | 12.49% | 7.4% | 3.15% | 6.85% | 3.37% | 7.27% | 1.9% | 5.01% | 2.47% | 1.73% |
| 2025/12/28 | 16.12% | 12.01% | 3.78% | 3.88% | 5.8% | 7.05% | 1.7% | 5.37% | 2.48% | 1.45% |
| 2025/12/29 | 14.51% | 9.06% | 5.94% | 4.63% | 3.31% | 4.8% | 2.31% | 3.32% | 2.09% | 1.54% |
| 2025/12/30 | 17.44% | 9.79% | 5.17% | 3.94% | 2.84% | 3.55% | 2.97% | 4.86% | 1.93% | 1.13% |
| 2025/12/31 | 16.88% | 10.13% | 5.57% | 4.53% | 4.41% | 4% | 3.66% | 3.34% | 2.36% | 1.55% |
- law.ac.uk
- open.ac.uk
- arden.ac.uk
- london.edu
- brunel.ac.uk
- qmul.ac.uk
- roehampton.ac.uk
- london.ac.uk
- imperial.ac.uk
- kcl.ac.uk
Copyright © Adthena. All rights reserved.
In December 2025, law.ac.uk’s PPC spend share fluctuated, peaking at 17.44% on the 30th. Meanwhile, open.ac.uk saw a dip mid-month, recovering to 10.13% by month’s end. Overall, law.ac.uk led the month.
Competitor Count for UK Education & Training Universities
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 180 |
| 2025/12/02 | 177 |
| 2025/12/03 | 177 |
| 2025/12/04 | 178 |
| 2025/12/05 | 179 |
| 2025/12/06 | 177 |
| 2025/12/07 | 190 |
| 2025/12/08 | 181 |
| 2025/12/09 | 173 |
| 2025/12/10 | 175 |
| 2025/12/11 | 171 |
| 2025/12/12 | 182 |
| 2025/12/13 | 183 |
| 2025/12/14 | 170 |
| 2025/12/15 | 188 |
| 2025/12/16 | 188 |
| 2025/12/17 | 182 |
| 2025/12/18 | 188 |
| 2025/12/19 | 177 |
| 2025/12/20 | 168 |
| 2025/12/21 | 167 |
| 2025/12/22 | 171 |
| 2025/12/23 | 175 |
| 2025/12/24 | 164 |
| 2025/12/25 | 165 |
| 2025/12/26 | 170 |
| 2025/12/27 | 174 |
| 2025/12/28 | 185 |
| 2025/12/29 | 190 |
| 2025/12/30 | 179 |
| 2025/12/31 | 175 |
Copyright © Adthena. All rights reserved.
December saw fluctuating advertiser numbers, peaking at 190 on the 7th and 29th. The month concluded with a slight dip to 175.
