UK Energy, Utilities & Waste Recycling Services - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recycling Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recycling Services – UK

Google AI Overview visibility for Energy, Utilities & Waste Recycling Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.4995277078
73.5004722922
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 11%
Problem Solving 45%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Recycling Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
compareandrecycle.co.uk 22.37
recycleyourelectricals.org.uk 9.66
litterbins.co.uk 7.82
gforcedirect.co.uk 7.82
viking-direct.co.uk 6.45
moneysupermarket.com 5.12
recyclenow.com 4.89
bin-shop.co.uk 3.62
kingfisherdirect.co.uk 3.45
webuyanyphone.com 3.45
others 25.35
  • compareandrecycle.co.uk - 22.37%
  • recycleyourelectricals.org.uk - 9.66%
  • litterbins.co.uk - 7.82%
  • gforcedirect.co.uk - 7.82%
  • viking-direct.co.uk - 6.45%
  • moneysupermarket.com - 5.12%
  • recyclenow.com - 4.89%
  • bin-shop.co.uk - 3.62%
  • kingfisherdirect.co.uk - 3.45%
  • webuyanyphone.com - 3.45%
  • others - 25.35%

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In the PPC landscape, “compareandrecycle.co.uk” leads with 22.37% click share, closely followed by “others” at 25.35%. “Recycleyourelectricals.org.uk” holds 9.66%, while “litterbins.co.uk” and “gforcedirect.co.uk” share 7.82%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Recycling Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date compareandrecycle.co.uk gforcedirect.co.uk bin-shop.co.uk litterbins.co.uk viking-direct.co.uk moneysupermarket.com recyclenow.com webuyanyphone.com recycleyourelectricals.org.uk kingfisherdirect.co.uk
2026/03/01 15.75% 0% 2.1% 0% 0% 8.78% 4.02% 6.14% 9.98% 0%
2026/03/02 8.89% 15.71% 0.6% 6.45% 2.19% 5.44% 2.6% 3.95% 4.88% 0.9%
2026/03/03 19.74% 14.85% 3.72% 9.05% 4.2% 6.93% 3.85% 5.85% 7.69% 1.04%
2026/03/04 18.57% 16.81% 2.9% 5.46% 7% 7.01% 3.47% 4.86% 6.81% 1.44%
2026/03/05 17.55% 11.99% 1.07% 9.83% 5.03% 7.25% 4.65% 4.5% 6.93% 5.16%
2026/03/06 16.66% 10.29% 3.84% 13.34% 7.22% 4.92% 4.1% 5.31% 6.59% 5.24%
2026/03/07 17.32% 0% 1.51% 0% 0.9% 6.74% 5.98% 6.21% 4.93% 3.38%
2026/03/08 14.04% 0% 1.34% 0% 0.46% 4.96% 3.85% 5.41% 4.3% 1.5%
2026/03/09 13.31% 12.25% 1.35% 5.69% 3.6% 3.48% 1.7% 5.77% 3.61% 3.2%
2026/03/10 19.61% 7.76% 5.02% 10.8% 8.08% 5.33% 3.05% 5.16% 7.77% 6.78%
2026/03/11 19.18% 6.51% 4.78% 11.26% 8.28% 5.32% 3.3% 4.92% 5.46% 4.69%
2026/03/12 22.7% 3.03% 5.86% 6.04% 12.38% 6.14% 3.07% 4.39% 6.62% 3.34%
2026/03/13 17.39% 11.31% 5.94% 3.35% 9.8% 4.13% 4.37% 4.37% 6.72% 2.8%
2026/03/14 32.52% 0% 0.18% 0% 4.24% 9.21% 3.93% 11.57% 9.72% 0.13%
2026/03/15 28.55% 0% 1.29% 0% 5.12% 7.42% 6.4% 10.92% 9.83% 4.69%
2026/03/16 19.06% 7.37% 4.16% 14.41% 7.14% 4.41% 5.34% 2.32% 5.83% 3.91%
2026/03/17 18.11% 6.06% 5.65% 17.44% 8.4% 5.02% 1.85% 1.89% 6.15% 4.67%
2026/03/18 15.24% 11.63% 7.39% 7.23% 12.81% 4.54% 3.12% 1.55% 5% 7.62%
2026/03/19 19.43% 2.1% 2.27% 11.69% 13.82% 4.81% 1.99% 1.89% 3.81% 9.82%
2026/03/20 22.19% 10.07% 2.57% 13.81% 8.77% 4.73% 5.21% 3.11% 1.32% 4.55%
2026/03/21 28.53% 0% 3.42% 0% 2.32% 10.52% 6.93% 4.86% 3.18% 5.88%
2026/03/22 32.01% 0% 0% 0% 4.02% 10.24% 7.05% 4.37% 2.15% 5.11%
2026/03/23 27.9% 4.59% 2.85% 8.88% 7.04% 9.18% 2.59% 4.89% 1.76% 3.19%
2026/03/24 18.07% 6.05% 5.64% 17.4% 8.38% 5.01% 1.85% 1.89% 6.14% 4.66%
2026/03/25 21.28% 11.45% 5.5% 15.2% 9.33% 6.16% 3.93% 2.33% 1.31% 3.99%
2026/03/26 21.62% 18.05% 4.65% 6.93% 11.96% 4.97% 3.11% 1.11% 0.85% 1.55%
2026/03/27 18.8% 13.86% 4.49% 12.34% 10.05% 5.26% 3.71% 2.59% 0.69% 5.3%
2026/03/28 32.05% 0% 0% 0% 5.57% 10.38% 6.67% 3.71% 2.87% 5.14%
2026/03/29 38.66% 0% 0% 0% 2.43% 12.88% 5.08% 6.19% 1.96% 0%
2026/03/30 22.04% 11.52% 6.07% 12.66% 4.85% 6.4% 3.14% 2.22% 0.82% 3.17%
2026/03/31 23.63% 12.47% 10.97% 8.54% 6.96% 5.11% 3.41% 1.84% 1.33% 1.01%
  • compareandrecycle.co.uk
  • gforcedirect.co.uk
  • bin-shop.co.uk
  • litterbins.co.uk
  • viking-direct.co.uk
  • moneysupermarket.com
  • recyclenow.com
  • webuyanyphone.com
  • recycleyourelectricals.org.uk
  • kingfisherdirect.co.uk

Copyright © Adthena. All rights reserved.

In March 2026, compareandrecycle.co.uk led with fluctuating spend, peaking at 38.66%. Gforcedirect.co.uk saw a decline, while bin-shop.co.uk remained steady. Litterbins.co.uk and moneysupermarket.com showed moderate growth. The month ended with diverse trends.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Recycling Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 66
2026/03/02 72
2026/03/03 83
2026/03/04 72
2026/03/05 81
2026/03/06 77
2026/03/07 65
2026/03/08 63
2026/03/09 66
2026/03/10 67
2026/03/11 70
2026/03/12 68
2026/03/13 73
2026/03/14 69
2026/03/15 67
2026/03/16 74
2026/03/17 82
2026/03/18 73
2026/03/19 71
2026/03/20 79
2026/03/21 62
2026/03/22 57
2026/03/23 65
2026/03/24 82
2026/03/25 60
2026/03/26 62
2026/03/27 69
2026/03/28 46
2026/03/29 53
2026/03/30 62
2026/03/31 65

Copyright © Adthena. All rights reserved.

March began with 66 advertisers, peaking at 83 on the 3rd. A mid-month dip to 57 on the 22nd was followed by a recovery, ending at 65.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Recycling Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
compareandrecycle.co.uk 4.02%
litterbins.co.uk 2.71%
viking-direct.co.uk 1.92%
asda.com 1.38%
bin-shop.co.uk 0.93%
scrapcarcomparison.co.uk -1.2%
argallmetal.co.uk -1.52%
redcorn.co.uk -1.75%
webuyanyphone.com -2.07%
recycleyourelectricals.org.uk -5.55%

Copyright © Adthena. All rights reserved.

In the past month, compareandrecycle.co.uk surged by 4.02%, while recycleyourelectricals.org.uk dropped by 5.55%. Litterbins.co.uk gained 2.71%, contrasting with webuyanyphone.com’s 2.07% decline.

Campaign Efficiency

UK Energy, Utilities & Waste Recycling Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date gforcedirect.co.uk bin-shop.co.uk compareandrecycle.co.uk litterbins.co.uk viking-direct.co.uk recyclenow.com moneysupermarket.com kingfisherdirect.co.uk recycleyourelectricals.org.uk webuyanyphone.com
2026/03/01 0% 2.57% 11.02% 0% 0% 6.13% 8.66% 0% 11.44% 5.94%
2026/03/02 21.63% 0.73% 4.5% 9.91% 3.17% 2.02% 3.72% 1.03% 4.15% 2.77%
2026/03/03 19.72% 4.69% 10.69% 12.99% 6.11% 4.12% 5.38% 1.3% 7.49% 4.66%
2026/03/04 21.45% 3.59% 10.28% 8.82% 9.82% 2.93% 5.2% 2.37% 5.89% 4.04%
2026/03/05 16.56% 1.2% 8.47% 13.65% 7.06% 3.46% 4.71% 8.88% 6.92% 2.83%
2026/03/06 14.32% 4.19% 8.55% 16.75% 10.22% 3.96% 3.8% 7.49% 6.31% 4.02%
2026/03/07 0% 2.27% 11.7% 0% 1.38% 7.95% 6.44% 4.53% 6.89% 5.86%
2026/03/08 0% 2.02% 9.39% 0% 0.55% 4.5% 4.22% 2.02% 5.67% 4.96%
2026/03/09 18.44% 1.78% 7.9% 7.88% 5.41% 1.77% 2.55% 3.91% 4.23% 4.87%
2026/03/10 12.64% 5.11% 10.35% 13.4% 11.1% 3.12% 3.66% 9.46% 7.69% 4%
2026/03/11 8.76% 5.86% 10.25% 14.99% 11.64% 3.85% 3.93% 6.08% 5.7% 3.88%
2026/03/12 5.16% 6.5% 12.32% 8.52% 18.19% 3.33% 4.69% 5.49% 6.53% 3.6%
2026/03/13 14.66% 6.46% 9.79% 4.25% 13.69% 3.89% 2.93% 3.87% 5.9% 3.22%
2026/03/14 0% 0.22% 21.66% 0% 6.31% 7.41% 8.18% 0.22% 12.21% 11.34%
2026/03/15 0% 1.89% 19.48% 0% 7.61% 6.98% 6.56% 7.28% 10.9% 11.32%
2026/03/16 8.95% 4.56% 10.66% 20.45% 9.67% 5.02% 3.07% 5.99% 6.09% 1.89%
2026/03/17 7.09% 5.25% 8.96% 25.62% 11.13% 1.74% 3.27% 7.32% 4.83% 1.41%
2026/03/18 14.66% 7.32% 7.43% 9.24% 17.01% 2.81% 2.85% 10.84% 4.65% 1.02%
2026/03/19 2.83% 2.49% 9.9% 16.12% 19.01% 2.59% 3.06% 13.92% 3.82% 1.27%
2026/03/20 15.18% 2.78% 11.11% 19.39% 11.62% 3.88% 3.33% 6.5% 1.63% 2.53%
2026/03/21 0% 3.84% 18.63% 0% 4.07% 9.04% 8.97% 7.68% 5.47% 4.45%
2026/03/22 0% 0% 22.2% 0% 6.01% 8.62% 8.61% 9.16% 3.36% 4.1%
2026/03/23 6.1% 2.87% 16.43% 13.98% 9.15% 3.53% 6.53% 4.19% 3.26% 3.75%
2026/03/24 7.09% 5.25% 8.96% 25.62% 11.13% 1.74% 3.27% 7.32% 4.83% 1.41%
2026/03/25 13.85% 5.6% 10.18% 21.97% 12.53% 3.14% 4.07% 6.86% 1.73% 1.61%
2026/03/26 24.58% 4.81% 10.52% 8.96% 15.97% 2.96% 3.6% 1.8% 1.28% 0.84%
2026/03/27 16.74% 4.83% 8.51% 16.87% 12.95% 2.9% 3.18% 7.26% 0.83% 1.81%
2026/03/28 0% 0% 19.36% 0% 8.61% 6.43% 8.26% 8.44% 4.28% 2.9%
2026/03/29 0% 0% 25.77% 0% 4.07% 6.98% 12.52% 0% 3.61% 6.19%
2026/03/30 17.16% 6.81% 12.37% 18.09% 6.83% 3.04% 4.43% 4.38% 1.17% 1.6%
2026/03/31 16.56% 13.44% 12.54% 12.17% 9.74% 3.78% 3.57% 1.83% 1.64% 1.26%
  • gforcedirect.co.uk
  • bin-shop.co.uk
  • compareandrecycle.co.uk
  • litterbins.co.uk
  • viking-direct.co.uk
  • recyclenow.com
  • moneysupermarket.com
  • kingfisherdirect.co.uk
  • recycleyourelectricals.org.uk
  • webuyanyphone.com

Copyright © Adthena. All rights reserved.

In March 2026, gforcedirect.co.uk’s impression share fluctuated, peaking at 24.58% on March 26. Meanwhile, bin-shop.co.uk saw a steady rise, ending at 13.44% on March 31. Compareandrecycle.co.uk experienced a significant increase, reaching 25.77% on March 29. Litterbins.co.uk had a notable peak at 25.62% on March 24. Viking-direct.co.uk’s share varied, peaking at 19.01% on March 19. Recyclenow.com and moneysupermarket.com showed moderate fluctuations. Kingfisherdirect.co.uk and recycleyourelectricals.org.uk had lower shares, while webuyanyphone.com remained relatively stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Recycling Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Recycling Services - Last month
  1. 1
    Recycle My Phone https://www.compareandrecycle.co.uk

    Highest Payout For Your Phone — Get The Most Cash For Your Phone, Compare Prices Of Over 30+ Recyclers! Courier Collection Or Postage Available To Sell Your Phone Fast & Easy.

  2. 2
    We Buy Your Phone For Cash https://www.moneysupermarket.com

    Compare From Trusted Recyclers — We Can Guarantee We Will Give You The Most Cash For Your Old Phone Hastle Free! Saying Goodbye To Your Old Phone? Get The Best Deal When You Sell It At MoneySuperMarket!

  3. 3
    Redcorn Salvage Auctions | Best place to buy Salvage Cars https://auctions.redcorn.co.uk

    Bid Online and buy cheap salvage cars and vans. New Auctions every day. Visit Redcorn Salvage Auctions for salvage cars or cars that require repair. Online Salvage Auction. 1000's of Vehicles. Types: Scrap your Car, Scrap a Van, Scrap...

  4. 4
    Use Code EXTRA15 at Checkout - Same-day Payments* https://www.webuyanyphone.com

    Sell Your Phone To WeBuyAnyPhone.com | Get Cash For Your Phone. It's Easy, Fast & Secure

  5. 5
    How to recycle your mobile phone - Which? https://www.which.co.uk

    Reviews, Investigations And Features By Our Award-Winning Writers. Join Which? Today.

Copyright © Adthena. All rights reserved.

In the competitive landscape of phone recycling, “Compare and Recycle” and “MoneySuperMarket” promise top cash offers, emphasizing ease and trust. “Redcorn” shifts focus to salvage auctions, while “WeBuyAnyPhone” highlights speed with same-day payments. “Which?” offers insightful guidance on recycling.

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