UK Energy, Utilities & Waste Recycling Services - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recycling Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Recycling Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Domain Share of clicks
recycleyourelectricals.org.uk 26.52
compareandrecycle.co.uk 10.37
viking-direct.co.uk 6.63
recyclenow.com 5.8
bin-shop.co.uk 4.82
glasdon.com 3.93
mazumamobile.com 2.31
litterbins.co.uk 1.97
greenlineenvironmental.co.uk 1.93
backmarket.co.uk 1.68
others 34.04

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In the PPC landscape, “others” dominate with 34.04% click share. “Recycle Your Electricals” follows at 26.52%, while “Compare and Recycle” holds 10.37%. The remaining advertisers share the rest.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Recycling Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Date compareandrecycle.co.uk bin-shop.co.uk recycleyourelectricals.org.uk glasdon.com recyclenow.com litterbins.co.uk viking-direct.co.uk mazumamobile.com arco.co.uk direct365.co.uk
2025/06/01 6.96% 0% 13.41% 2.36% 7.53% 0% 4.29% 3.63% 0% 0.17%
2025/06/02 10.34% 3.82% 6.25% 4.4% 2.07% 2.29% 11.89% 2.82% 3.57% 1.33%
2025/06/03 10.56% 7.16% 4.99% 6.89% 5.34% 2.11% 7.74% 3.03% 1.51% 0.43%
2025/06/04 8.16% 5.54% 5.33% 4.63% 3.79% 3.36% 7.24% 2.43% 3.38% 2.46%
2025/06/05 8.48% 6.99% 7.83% 1.73% 7.18% 3.92% 10.16% 2.57% 0.37% 0.38%
2025/06/06 9.04% 9.05% 6.14% 7.33% 3.78% 2.09% 8.74% 1.94% 0.59% 2.93%
2025/06/07 7.31% 0.02% 11.62% 4.52% 5.27% 0.01% 8.89% 2.91% 0% 4.86%
2025/06/08 5.12% 0.19% 8.98% 0.27% 6.83% 0.01% 9.65% 2.83% 0% 1.75%
2025/06/09 5.15% 5.94% 5.97% 3.97% 2.95% 4.31% 11.11% 1.47% 2.1% 4.27%
2025/06/10 8.95% 5.81% 4.57% 1% 6.74% 2.4% 9.4% 3.07% 3.76% 2.55%
2025/06/11 8.27% 6.54% 4.87% 4.1% 4.77% 1.5% 12.36% 2.1% 2.39% 2.22%
2025/06/12 7.02% 7.13% 5.53% 4.09% 4.03% 2.62% 12.77% 2.47% 2.37% 3.78%
2025/06/13 8.14% 4.99% 5.01% 2.22% 5.19% 4.67% 7.89% 2.17% 2.37% 3.72%
2025/06/14 9.03% 4.55% 6.86% 1.17% 5.65% 0.02% 14.21% 4.12% 0% 6.18%
2025/06/15 13.64% 1.5% 9.39% 0.02% 5.93% 0.02% 5.12% 3.04% 0% 3.8%
2025/06/16 8.6% 6.32% 3.61% 0.23% 3.26% 2.48% 7.55% 2.7% 6.84% 2.63%
2025/06/17 6.1% 11% 5.53% 3% 3.14% 0.01% 8.69% 1.91% 6.32% 3.06%
2025/06/18 8.12% 8.06% 4.47% 4.18% 5.19% 0.01% 7.7% 2.24% 3.45% 3.19%
2025/06/19 8.4% 9.04% 5.86% 13.92% 4.7% 0.09% 9.53% 2.33% 6.29% 1.38%
2025/06/20 6.14% 8.24% 4.98% 4.58% 2.42% 1.06% 9.73% 2.14% 9.3% 1.76%
2025/06/21 7.09% 5.28% 5.29% 11.3% 5.94% 0.01% 9.81% 2.12% 0% 2.02%
2025/06/22 10.48% 0.09% 8.72% 0.58% 6.19% 0.01% 9.34% 2.68% 0% 3%
2025/06/23 9.71% 4.6% 3.34% 6.04% 3.2% 8.67% 7.44% 2.7% 0.56% 2.48%
2025/06/24 6.04% 5.8% 3.91% 8.33% 4.27% 11.07% 6.32% 1.59% 5.11% 1.81%
2025/06/25 6.55% 4% 5.96% 5.33% 2.32% 13.38% 6.13% 1.98% 3.03% 0.31%
2025/06/26 3.48% 11.45% 4.05% 7.31% 3.85% 13.3% 7.19% 1.21% 1.32% 1.2%
2025/06/27 9.57% 7.73% 2.46% 6.58% 2.47% 2.74% 5.87% 3.56% 3.3% 1.77%
2025/06/28 5.34% 5.22% 5.73% 12.95% 5.44% 0.01% 9.22% 1.41% 0% 3.18%
2025/06/29 7.05% 4.38% 6.39% 7.16% 3.05% 0.01% 11.72% 1.84% 0% 4.64%
2025/06/30 8.13% 7.59% 6.07% 4.85% 4.83% 4.79% 4.34% 3.83% 1.29% 0.69%

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In June 2025, “compareandrecycle.co.uk” peaked mid-month, while “bin-shop.co.uk” saw a late surge. “recycleyourelectricals.org.uk” started strong, then dipped. “glasdon.com” spiked on the 19th. “viking-direct.co.uk” maintained steady growth.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Recycling Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Date Competitor Count
2025/06/01 89
2025/06/02 110
2025/06/03 107
2025/06/04 118
2025/06/05 115
2025/06/06 121
2025/06/07 114
2025/06/08 116
2025/06/09 123
2025/06/10 137
2025/06/11 141
2025/06/12 142
2025/06/13 150
2025/06/14 147
2025/06/15 143
2025/06/16 140
2025/06/17 148
2025/06/18 136
2025/06/19 127
2025/06/20 139
2025/06/21 131
2025/06/22 121
2025/06/23 132
2025/06/24 138
2025/06/25 136
2025/06/26 134
2025/06/27 133
2025/06/28 130
2025/06/29 133
2025/06/30 134

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June saw a dynamic rise in distinct advertisers, starting at 89 and peaking at 150 mid-month, before stabilizing at 134.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Recycling Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Name Market Trend
glasdon.com 3.17%
bin-shop.co.uk 1.53%
litterbins.co.uk 1.28%
kingfisherdirect.co.uk 1.21%
binfactoryoutlet.co.uk 0.61%
recyclenow.com -0.8%
whogivesacrap.org -0.84%
viking-direct.co.uk -0.96%
simplehuman.co.uk -1.05%
recycleyourelectricals.org.uk -2.06%

Copyright © Adthena. All rights reserved.

Glasdon.com surged with a 3.17% click share increase, while recycleyourelectricals.org.uk dropped by 2.06%.

Campaign Efficiency

UK Energy, Utilities & Waste Recycling Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date recycleyourelectricals.org.uk bin-shop.co.uk glasdon.com compareandrecycle.co.uk viking-direct.co.uk litterbins.co.uk recyclenow.com simplehuman.co.uk greenlineenvironmental.co.uk kingfisherdirect.co.uk
2025/06/01 19.07% 0% 2.08% 4.15% 4.69% 0% 8.69% 20.04% 0% 0%
2025/06/02 9.22% 4.3% 4.24% 6.15% 13.88% 2.09% 1.77% 5.83% 5.85% 0.58%
2025/06/03 8.4% 7.62% 7.02% 6.55% 8.76% 2.42% 5.56% 2.52% 0.61% 1.79%
2025/06/04 7.26% 6.37% 4.86% 5.1% 8.14% 3.42% 3.7% 3.83% 6.01% 3.18%
2025/06/05 10.95% 7.68% 1.99% 5.37% 12.65% 4.07% 6.19% 2.44% 0.13% 2.42%
2025/06/06 8.98% 10.11% 7.74% 6.16% 10.37% 2.06% 3.9% 1.1% 0.64% 2.04%
2025/06/07 15.58% 0.02% 4.71% 4.01% 11.27% 0.01% 5.66% 8.09% 0% 1.17%
2025/06/08 11.64% 0.17% 0.17% 3.58% 12.01% 0.01% 8.05% 12.08% 0% 0.02%
2025/06/09 9.21% 6.4% 4.09% 3.29% 13.18% 4.24% 4.36% 3.07% 7.18% 1.26%
2025/06/10 6.53% 7.05% 1.03% 5.87% 11.04% 2.4% 6.99% 6.11% 3.79% 1.86%
2025/06/11 7.11% 7.66% 4.39% 5.68% 14.57% 1.47% 4.78% 1.03% 3.98% 2.32%
2025/06/12 8.15% 8.39% 4.52% 4.33% 15.93% 2.67% 3.99% 1.19% 5.21% 0.32%
2025/06/13 7.43% 5.36% 2.38% 5.22% 10.4% 4.62% 4.25% 0.19% 5.78% 1.04%
2025/06/14 10.82% 4.78% 1.2% 5.88% 18.26% 0.01% 6.28% 0% 0.01% 1.51%
2025/06/15 15.88% 1.68% 0.01% 9.64% 6.61% 0.02% 7.68% 7.06% 0.01% 0.26%
2025/06/16 5.84% 8.01% 0.14% 6.34% 9.99% 2.86% 3.83% 0.3% 0.96% 3.25%
2025/06/17 7.59% 13.55% 3.03% 4.02% 10.92% 0.01% 3% 1.17% 3.62% 4.65%
2025/06/18 6.66% 9.2% 4.55% 6.25% 9.44% 0.01% 3.91% 2.47% 6.65% 2.85%
2025/06/19 9.46% 11.33% 14.57% 5.63% 11.99% 0.11% 4.87% 0.14% 0.33% 4%
2025/06/20 8.07% 10.1% 5.05% 3.8% 12.45% 0.99% 2.83% 0.38% 1% 3.47%
2025/06/21 8.21% 5.26% 11.73% 5.04% 11.88% 0% 7.13% 1.47% 0.02% 5.43%
2025/06/22 13.75% 0.07% 0.5% 6.84% 13.34% 0.01% 5.62% 0% 0.03% 3.09%
2025/06/23 5.22% 5.49% 6.35% 6.24% 8.53% 8.03% 4.57% 2.3% 1.58% 2.94%
2025/06/24 6.46% 6.53% 9.28% 4.23% 8.17% 10.71% 4.85% 0.83% 4.66% 3.69%
2025/06/25 8.96% 5.12% 5.98% 3.66% 8.54% 12.76% 2.5% 0.85% 5.57% 3.95%
2025/06/26 6.97% 13.7% 8.24% 2.45% 9.09% 13.16% 5.14% 1.99% 1.29% 1.84%
2025/06/27 3.73% 9.23% 8.27% 6.68% 7.91% 2.82% 2.52% 1.11% 3.45% 2.74%
2025/06/28 9.48% 5.42% 14.44% 3.46% 11.69% 0.01% 5.55% 1.4% 0.01% 6.54%
2025/06/29 9.88% 4.59% 7.58% 4.26% 12.93% 0.01% 2.94% 4.08% 0.02% 4%
2025/06/30 9.44% 8.87% 6.02% 5.76% 5.36% 4.78% 3.46% 2.92% 2.22% 1.9%

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In June 2025, “recycleyourelectricals.org.uk” started strong but fluctuated, ending at 9.44%. “viking-direct.co.uk” showed consistent strength, peaking mid-month. “simplehuman.co.uk” began high but declined, closing at 2.92%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Recycling Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

  1. 1
    Recycle My Phone https://www.compareandrecycle.co.uk › sell › phones

    Highest Payout For Your Phone — Get The Most Cash For Your Phone, Compare Prices Of Over 30+ Recyclers! We Help Over 500...

  2. 2
    Recycle Your E-Waste https://www.greenlineenvironmental.co.uk › electronic › waste

    Same Day Collections — Reliable electronic waste disposal with eco-friendly recycling. Book your service today.

  3. 3
    The UK's Best Phone Recycler - Sell My Old / Broken Phone https://www.mazumamobile.com

    Get Cash Same Day For Your Phone - Fast & Fair Service - UK's Most Trusted Phone Recycler. Lock...

  4. 4
    How To Recycle Coffee Pods - Enter Your Postcode https://www.recyclenow.com › recycle › coffee-pods

    Find out how and where to recycle your single-use coffee pods here at Recycle Now. Find out all you need to know about recycle at Recycle Now.

  5. 5
    Find your nearest recycling point https://www.recycleyourelectricals.org.uk

    Recycling Points Near You — Anything with a plug, battery or cable can be recycled- find your nearest recycling point! Don't...

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In the competitive landscape of recycling services, “compareandrecycle.co.uk” leads with a promise of the highest payouts for phone recycling, enticing users with comparisons across 30+ recyclers. “greenlineenvironmental.co.uk” emphasizes eco-friendly e-waste disposal with same-day collections. “mazumamobile.com” highlights its reputation as the UK’s most trusted phone recycler, offering fast cash. “recyclenow.com” educates on coffee pod recycling, while “recycleyourelectricals.org.uk” guides users to nearby recycling points for electrical items. Each ad uniquely addresses consumer needs, from financial incentives to environmental responsibility.

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