AUS Energy, Utilities & Waste Recycling Services - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Recycling Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recycling Services – AUS

Google AI Overview visibility for Energy, Utilities & Waste Recycling Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.6463654224
80.3536345776
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 3
97
3%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 3%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Recycling Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ecobin.com.au 57.05
richmondau.com 12.74
biotuff.com.au 6.38
whogivesacrap.org 4.29
nsw.gov.au 4.28
verdex.com.au 3.38
admerch.com.au 2.31
cleanup.org.au 1.95
biogone.com.au 1.48
mazeproducts.com.au 1.39
others 4.75
  • ecobin.com.au - 57.05%
  • richmondau.com - 12.74%
  • biotuff.com.au - 6.38%
  • whogivesacrap.org - 4.29%
  • nsw.gov.au - 4.28%
  • verdex.com.au - 3.38%
  • admerch.com.au - 2.31%
  • cleanup.org.au - 1.95%
  • biogone.com.au - 1.48%
  • mazeproducts.com.au - 1.39%
  • others - 4.75%

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In the PPC landscape, ecobin.com.au dominates with 57.05% click share, overshadowing richmondau.com at 12.74%. Others collectively hold 4.75%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Recycling Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date richmondau.com biotuff.com.au whogivesacrap.org ecobin.com.au ecoelegance.com.au cleanup.org.au nsw.gov.au verdex.com.au admerch.com.au flick.com.au
2026/04/01 44.64% 2.11% 4.93% 1.86% 1.31% 0% 0.46% 0% 0% 0%
2026/04/02 7.22% 1.29% 2.61% 56.84% 0.73% 17.33% 8.28% 2.38% 0% 0%
2026/04/03 10.38% 2.7% 3.26% 46.78% 0.51% 1.73% 0.16% 0% 0% 19.66%
2026/04/04 18.14% 0% 0.05% 68% 0.4% 5.87% 6.92% 0% 0% 0%
2026/04/05 0.8% 1.66% 1.99% 38.25% 1.13% 11.42% 40.76% 0% 0% 0%
2026/04/06 40.08% 8.62% 7.62% 33.88% 1.32% 0.03% 0.25% 0% 0% 0%
2026/04/07 12.84% 0% 0.14% 83.71% 1.15% 0.02% 0.23% 0% 0.1% 0%
2026/04/08 0.41% 2.66% 2.26% 90.43% 0.54% 0.01% 0.11% 0% 0.05% 0%
2026/04/09 1.04% 6.31% 7.19% 73.74% 1.34% 0.03% 0.37% 0% 0.11% 0%
2026/04/10 45.17% 6.06% 5.35% 3.97% 2.17% 0.04% 0.5% 0% 27.59% 0%
2026/04/11 66.24% 7.39% 10.7% 2.32% 1.92% 0.04% 0.36% 0% 0.18% 0%
2026/04/12 71.23% 4.31% 7.09% 2.5% 2.06% 2.08% 0.53% 0% 0.2% 6.55%
2026/04/13 2.18% 5.82% 11.36% 74.24% 1.84% 0.04% 0.35% 0% 0.18% 0%
2026/04/14 49.9% 17.67% 13.06% 3.26% 3.46% 0% 0.78% 0% 0.79% 0%
2026/04/15 40.28% 2.17% 1.74% 12.45% 0.91% 0% 0.17% 13.12% 25% 0%
2026/04/16 25.03% 10.26% 3.75% 55.52% 1.53% 0% 0.2% 0% 0% 0%
2026/04/17 9.14% 0% 0.38% 66.75% 0.63% 0% 0.05% 11.25% 10.72% 0%
2026/04/18 25.68% 17.08% 12.51% 0.45% 2.32% 0% 0.15% 0% 29.89% 0%
2026/04/19 1.95% 38.75% 27.44% 0.73% 2.99% 0% 0.18% 0% 0% 0%
2026/04/20 0.32% 1.12% 3.06% 91.66% 0.7% 0% 0.12% 0% 0% 0%
2026/04/21 0.74% 3.49% 2.56% 70.47% 1.42% 0% 0.28% 16.28% 0% 0%
2026/04/22 6.39% 26.7% 15% 4.32% 9.6% 0% 1.96% 0% 0% 0%
2026/04/23 3.43% 36% 10.06% 12.06% 6.44% 0% 1.32% 0% 0% 0%
2026/04/24 5.96% 22.54% 8.25% 5.54% 9.18% 0% 1.83% 0% 0% 0%
2026/04/25 38.55% 9.88% 14.62% 3.64% 5.73% 0.11% 1.2% 0% 0% 0%
2026/04/26 2.85% 25.24% 23.66% 2.95% 4.51% 0.17% 0.97% 0% 0% 0%
2026/04/27 0.38% 0% 0.89% 61.72% 0.66% 0.03% 0.2% 33.98% 0% 0%
2026/04/28 3.62% 30.32% 21.24% 9.42% 4.29% 0.25% 0.38% 0% 0% 0%
2026/04/29 2.32% 14.44% 18.11% 6.4% 2.74% 0.35% 0.33% 36% 0% 0%
2026/04/30 71.85% 8.23% 4.19% 1.96% 1.13% 0.16% 0.15% 0% 0% 0%
  • richmondau.com
  • biotuff.com.au
  • whogivesacrap.org
  • ecobin.com.au
  • ecoelegance.com.au
  • cleanup.org.au
  • nsw.gov.au
  • verdex.com.au
  • admerch.com.au
  • flick.com.au

Copyright © Adthena. All rights reserved.

Richmondau.com dominated April with fluctuating spend, peaking at 71.85. Ecobin.com.au surged mid-month, while verdex.com.au and admerch.com.au showed sporadic spikes. Biotuff.com.au and whogivesacrap.org maintained steady growth.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Recycling Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 15
2026/04/02 16
2026/04/03 19
2026/04/04 12
2026/04/05 14
2026/04/06 15
2026/04/07 13
2026/04/08 19
2026/04/09 19
2026/04/10 16
2026/04/11 18
2026/04/12 17
2026/04/13 16
2026/04/14 16
2026/04/15 18
2026/04/16 12
2026/04/17 12
2026/04/18 15
2026/04/19 12
2026/04/20 16
2026/04/21 17
2026/04/22 16
2026/04/23 16
2026/04/24 17
2026/04/25 16
2026/04/26 18
2026/04/27 18
2026/04/28 17
2026/04/29 16
2026/04/30 17

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 19 twice. The month concluded with a stable 17, reflecting a dynamic yet steady landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Recycling Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
verdex.com.au 7.72%
biotuff.com.au 5.42%
whogivesacrap.org 2.43%
mazeproducts.com.au 1.88%
biogone.com.au 1.36%
flick.com.au -0.66%
cleanup.org.au -1.7%
ecobin.com.au -5.25%
nsw.gov.au -5.61%
richmondau.com -8.04%

Copyright © Adthena. All rights reserved.

In the past month, verdex.com.au surged with a 7.72% click share increase, while richmondau.com faced an 8.04% decline.

Campaign Efficiency

AUS Energy, Utilities & Waste Recycling Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date richmondau.com biotuff.com.au whogivesacrap.org mazeproducts.com.au ecobin.com.au esafetysupplies.com.au cleanup.org.au nsw.gov.au verdex.com.au admerch.com.au
2026/04/01 54.16% 2.68% 5.36% 2.82% 2.25% 0.28% 0% 0.3% 0% 0%
2026/04/02 6.23% 1.2% 2.4% 1.23% 54.67% 0.06% 19.45% 6.57% 5.94% 0%
2026/04/03 11.83% 4.1% 4.17% 0.03% 47.82% 17.47% 3.16% 0.07% 0% 0%
2026/04/04 16.54% 0% 0.05% 0.02% 62.45% 8.26% 7.45% 4.51% 0% 0%
2026/04/05 0.42% 1.61% 1.71% 0.08% 57.73% 0.17% 11.59% 23.27% 0% 0%
2026/04/06 25.69% 7.66% 6.06% 0.9% 19.94% 33.89% 0.01% 0.06% 0% 0%
2026/04/07 9.82% 0% 0.11% 0.96% 57.84% 29.23% 0.02% 0.06% 0% 0.05%
2026/04/08 0.25% 2.62% 2.22% 0.55% 90.62% 0.17% 0.01% 0.04% 0% 0.03%
2026/04/09 0.66% 6.9% 7.45% 2.3% 60.12% 11.69% 0.02% 0.1% 0% 0.06%
2026/04/10 31.56% 6.15% 4.61% 16.75% 2.34% 15.78% 0.03% 0.1% 0% 15.38%
2026/04/11 62.07% 10.23% 12.28% 2.05% 1.83% 0.54% 0.04% 0.09% 0% 0.11%
2026/04/12 50.14% 4.96% 6.55% 32.74% 1.48% 0.43% 0.33% 0.11% 0% 0.09%
2026/04/13 1.59% 8.67% 14.04% 2.17% 70.04% 0.45% 0.04% 0.1% 0% 0.11%
2026/04/14 33.79% 12.96% 9.72% 32.09% 1.87% 0.51% 0% 0.15% 0% 0.34%
2026/04/15 32.85% 2.45% 1.63% 1.63% 9.24% 24.42% 0% 0.04% 8.08% 16.17%
2026/04/16 23.42% 10.32% 3.44% 1.15% 46.96% 11.77% 0% 0.05% 0% 0%
2026/04/17 10.28% 0% 0.47% 0% 68.13% 0.15% 0% 0.02% 9.71% 9.71%
2026/04/18 20.22% 17.28% 11.52% 3.84% 0.3% 19.21% 0% 0.04% 0% 19.01%
2026/04/19 1.14% 43.43% 26.54% 7.24% 0.51% 0.38% 0% 0.05% 0% 0%
2026/04/20 0.21% 1.31% 2.93% 0.65% 85.78% 6.65% 0% 0.03% 0% 0%
2026/04/21 0.46% 3.32% 2.21% 0% 56.22% 22.23% 0% 0.07% 10.94% 0%
2026/04/22 4.37% 33.3% 16.65% 17.52% 3.5% 3.06% 0% 0.56% 0% 0%
2026/04/23 2.26% 37.62% 10.75% 5.94% 13.85% 1.41% 0% 0.36% 0% 0%
2026/04/24 4.5% 25.71% 8.57% 9.47% 4.95% 2.7% 0% 0.58% 0% 0%
2026/04/25 46.34% 8.89% 13.34% 9.36% 2.57% 1.63% 0.08% 0.3% 0% 0%
2026/04/26 1.89% 27.93% 23.94% 12.39% 2.3% 1.26% 0.14% 0.27% 0% 0%
2026/04/27 0.25% 0% 0.8% 0.08% 65% 8.2% 0.03% 0.05% 23.84% 0%
2026/04/28 2.48% 35.36% 23.57% 12.41% 9.3% 0.93% 0.21% 0.13% 0% 0%
2026/04/29 0.94% 11.97% 11.97% 6.3% 4.72% 0.63% 0.16% 0.07% 59.26% 0%
2026/04/30 72.44% 9.67% 4.84% 2.42% 1.65% 0.38% 0.13% 0.05% 0% 0%
  • richmondau.com
  • biotuff.com.au
  • whogivesacrap.org
  • mazeproducts.com.au
  • ecobin.com.au
  • esafetysupplies.com.au
  • cleanup.org.au
  • nsw.gov.au
  • verdex.com.au
  • admerch.com.au

Copyright © Adthena. All rights reserved.

Richmondau.com saw fluctuating impressions, peaking at 72.44% on April 30. Ecobin.com.au dominated early April, reaching 90.62% on April 8. Verdex.com.au surged late month, hitting 59.26% on April 29.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Recycling Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Recycling Services - Last month
  1. 1
    Recycle waste bins - Cleanaway Waste Management - Contact Us https://www.cleanaway.com.au › commingled › recycling

    Order co-mingled waste bins. Cleanaway offers professional recycling services.

  2. 2
    Click through to find out more | Environmental Jobs Australia https://www.environmentaljobs.com.au

    Are You under Pressure to Fill an Environmental Position in Australia? Massive newsletter and...

  3. 3
    Local Pest Control Services | Get Up To 3 Quotes, Fast https://www.hipages.com.au › pest-control › get-quotes

    Give termites, rodents, roaches and other critters the flick. Hire local pest controllers. Post your job in seconds and get up to 3 quotes free & fast.

  4. 4
    NSW Food Waste Mandates - Food Waste Grants NSW https://epa.nsw.gov.au › nsw-epa › food-waste

    Prepare now for NSW’s new food waste recycling rules starting July 2026.

  5. 5
    Compostable Food Bin Liners https://au.whogivesacrap.org

    Who Gives A Crap Australia — Compostable Food Scrap Bags...

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, Cleanaway leads with professional recycling services, emphasizing co-mingled waste solutions. Environmental Jobs Australia targets urgent recruitment needs, while hipages offers quick pest control quotes. NSW’s food waste mandates highlight future compliance, and Who Gives A Crap promotes eco-friendly compostable liners.

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