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AUS Energy, Utilities & Waste - Recycling Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS – Recycling Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste - Recycling Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ecobin.com.au 58.62
verdex.com.au 12.24
myecobag.com.au 5.02
biogone.com.au 3.9
richmondau.com 3.59
biotuff.com.au 3.13
whogivesacrap.org 2.06
onyalife.com 1.71
terracycle.com 1.52
environmentaljobs.com.au 1.37
others 6.84

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Ecobin.com.au dominates with 58.62% click share, followed by Verdex.com.au at 12.24%. Others collectively hold 6.84%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste - Recycling Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date verdex.com.au ecobin.com.au richmondau.com myecobag.com.au biotuff.com.au onyalife.com biogone.com.au flick.com.au environmentaljobs.com.au whogivesacrap.org
2025/04/01 0.71% 71.28% 0.29% 9.75% 3.75% 2.72% 0.96% 0% 3.48% 0.5%
2025/04/02 25.07% 39.89% 0.25% 2.34% 14.31% 0.71% 2.26% 7.52% 0% 0%
2025/04/03 0.79% 64.03% 0.32% 3.63% 4.15% 1.69% 3.26% 3.71% 9.15% 0%
2025/04/04 3.34% 12.47% 1.25% 3.94% 14.79% 0% 3.2% 34.94% 0% 2.31%
2025/04/05 1.28% 22.26% 0.54% 5.25% 9.48% 1.85% 10.16% 17.33% 0% 0.5%
2025/04/06 38.69% 30.17% 0.3% 6.64% 5.63% 1.45% 1.54% 5.38% 0% 0.55%
2025/04/07 1.13% 28.86% 0.15% 18.48% 12.72% 3.74% 5.49% 5.35% 6.59% 0.35%
2025/04/08 47.78% 27.58% 0.12% 1.41% 3.05% 1.66% 2.53% 2.78% 0% 0.92%
2025/04/09 21.69% 17.69% 23.62% 0.84% 1.76% 2.59% 2.34% 9.1% 3.4% 0%
2025/04/10 41.21% 16.21% 0.41% 3.43% 1.93% 7.22% 5.01% 0% 5.85% 0%
2025/04/11 1.67% 18.82% 0.68% 4.01% 5.66% 17.61% 7.88% 0% 16.74% 0%
2025/04/12 27.46% 50.93% 0.36% 2.02% 1.33% 2.92% 3.71% 0% 0% 1.09%
2025/04/13 11.55% 54.4% 13.94% 2.18% 0% 3.39% 4.2% 0% 0% 0.6%
2025/04/14 39.15% 31.48% 9.75% 4.84% 0% 2.66% 0.81% 0% 3.22% 2.7%
2025/04/15 39.16% 21.75% 0.51% 8.36% 3.13% 4.13% 3.53% 0% 0% 9.21%
2025/04/16 9.39% 53.8% 0.23% 4.5% 1.29% 1.88% 2.18% 0% 7.8% 9.85%
2025/04/17 36.88% 46.98% 0.18% 2.53% 1.34% 1.21% 0.44% 0% 0% 3.72%
2025/04/18 1.92% 35.27% 0.77% 9.44% 2.35% 3.3% 15.26% 0% 0% 10.85%
2025/04/19 14.88% 3.34% 18.5% 9.57% 6.82% 4.69% 14.52% 0% 0% 9.44%
2025/04/20 10.23% 57.98% 4.05% 5.2% 2.41% 0% 9.53% 0% 0% 3.07%
2025/04/21 32.9% 16.98% 0.41% 5.65% 4.89% 0.4% 8.15% 0% 9.4% 7.05%
2025/04/22 24.33% 38.91% 11.67% 3.32% 0.67% 0.33% 1.76% 0% 0% 4.92%
2025/04/23 21.3% 45.59% 13.53% 2.73% 1.41% 0.38% 1% 0% 0% 4.12%
2025/04/24 22.79% 12.11% 0.71% 14.44% 6.03% 2.66% 11.4% 0% 0% 13.73%
2025/04/25 12.91% 24.51% 25.32% 3.47% 2.51% 1.27% 6.68% 0% 6.38% 8.22%
2025/04/26 10.59% 42.39% 17.98% 4.25% 2.97% 0.86% 8.3% 0% 0% 2.22%
2025/04/27 0.89% 62.02% 0.59% 7.19% 3.72% 4.58% 6.13% 0% 0% 0.33%
2025/04/28 20.12% 27.76% 0.78% 6.18% 4.94% 7.03% 8.34% 0% 8.26% 0%
2025/04/29 10.98% 28.71% 0.31% 3.74% 4.95% 4.49% 2.2% 0% 0% 0%
2025/04/30 35.41% 29.73% 15.07% 4.54% 3.48% 2.29% 0.39% 0% 0% 0%

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In April 2025, Verdex.com.au’s PPC spend fluctuated, peaking at 47.78 on April 8. Ecobin.com.au maintained a strong presence, with a high of 71.28 on April 1. Richmondau.com saw a notable spike on April 9, reaching 23.62. By month’s end, Verdex.com.au and Ecobin.com.au led the PPC landscape.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste - Recycling Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 31
2025/04/02 33
2025/04/03 33
2025/04/04 25
2025/04/05 33
2025/04/06 32
2025/04/07 31
2025/04/08 33
2025/04/09 37
2025/04/10 32
2025/04/11 34
2025/04/12 27
2025/04/13 24
2025/04/14 23
2025/04/15 25
2025/04/16 27
2025/04/17 26
2025/04/18 22
2025/04/19 30
2025/04/20 24
2025/04/21 31
2025/04/22 30
2025/04/23 31
2025/04/24 29
2025/04/25 33
2025/04/26 32
2025/04/27 31
2025/04/28 30
2025/04/29 35
2025/04/30 35

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April began with 31 advertisers, peaking at 37 on April 9. Mid-month saw a dip to 22 on April 18. The month concluded with a stable 35 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste - Recycling Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
terracycle.com 2.92%
richmondau.com 2.2%
biogone.com.au 1.58%
whogivesacrap.org 1.07%
nsw.gov.au 0.88%
myecobag.com.au -0.56%
onyalife.com -0.93%
environmentaljobs.com.au -1.29%
ecobin.com.au -1.89%
verdex.com.au -2.06%

Copyright © Adthena. All rights reserved.

Richmondau.com and terracycle.com surged with click share increases of 2.20 and 2.92, respectively. Conversely, verdex.com.au and ecobin.com.au faced declines of -2.06 and -1.89.

Campaign Efficiency

AUS Energy, Utilities & Waste - Recycling Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ecobin.com.au verdex.com.au richmondau.com myecobag.com.au biotuff.com.au onyalife.com biogone.com.au ohcrap.com.au terracycle.com whogivesacrap.org
2025/04/01 85.54% 0.22% 0.12% 5.95% 1.9% 1.25% 0.63% 0.63% 0% 0.37%
2025/04/02 67.36% 11.23% 0.14% 2.22% 6.64% 0.37% 1.85% 0.74% 0.02% 0%
2025/04/03 83.34% 0.28% 0.15% 3.11% 2.75% 1.17% 1.94% 0.78% 0.03% 0%
2025/04/04 14.93% 2.76% 1.38% 8.5% 25.51% 0% 8.5% 0% 0.28% 5.02%
2025/04/05 47.22% 0.82% 0.45% 6.97% 9.76% 1.39% 11.16% 1.39% 0.09% 0.82%
2025/04/06 27.67% 33.96% 0.27% 11.79% 7.58% 1.68% 2.53% 1.68% 1.86% 0.99%
2025/04/07 46.06% 0.52% 0.09% 21.81% 11.63% 2.91% 5.81% 2.91% 0.09% 0.43%
2025/04/08 52.86% 25.62% 0.08% 1.71% 2.56% 1.28% 2.13% 0.85% 0.06% 0.68%
2025/04/09 38.33% 23.43% 14.02% 0.93% 1.4% 2.33% 2.33% 1.4% 0.06% 0%
2025/04/10 34.96% 24.99% 0.32% 4.12% 1.65% 7.41% 6.59% 2.47% 0.05% 0%
2025/04/11 31.9% 0.74% 0.43% 4.75% 5.7% 14.26% 8.55% 3.8% 0.06% 0%
2025/04/12 73.9% 10.68% 0.18% 1.74% 1.4% 2.09% 3.49% 1.4% 0.02% 0.76%
2025/04/13 76.73% 4.69% 4.4% 1.69% 0% 2.53% 3.38% 0.84% 0.03% 0.5%
2025/04/14 57.59% 22.69% 3.94% 5.67% 0% 2.27% 0.76% 0.76% 0% 2.11%
2025/04/15 41.33% 20.17% 0.34% 9.26% 1.99% 2.65% 2.65% 0.66% 0% 7.28%
2025/04/16 76.72% 3.61% 0.11% 3.83% 0.7% 1.04% 1.39% 0.35% 0% 5.78%
2025/04/17 74.16% 14.79% 0.1% 2.22% 1.11% 0.74% 0.37% 0.37% 0% 2.22%
2025/04/18 54.89% 0.77% 0.44% 10.2% 1.7% 1.7% 10.2% 0% 0.22% 8.8%
2025/04/19 3.1% 9.51% 9.33% 13.78% 9.18% 5.51% 18.37% 5.51% 0.12% 9.73%
2025/04/20 65.18% 14.77% 3.07% 3.83% 1.77% 0% 6.49% 0.59% 0.04% 1.47%
2025/04/21 33.71% 18.29% 0.31% 6.63% 6.03% 0.6% 10.24% 2.41% 0.08% 6.38%
2025/04/22 54.57% 19.26% 4% 3.46% 0.77% 0.38% 1.54% 0.38% 3.88% 3.53%
2025/04/23 71.47% 9.07% 4.57% 2.2% 1.32% 0.44% 1.32% 1.32% 0.09% 3.17%
2025/04/24 17.13% 13.57% 0.58% 20.34% 6.36% 2.54% 12.71% 0% 0.25% 12.71%
2025/04/25 38.42% 15.14% 14.94% 3.74% 2.25% 0.75% 6.36% 1.5% 3.78% 6.36%
2025/04/26 63.74% 8.79% 5.83% 3.73% 2.3% 0.57% 7.18% 1.44% 0.04% 1.32%
2025/04/27 76.97% 0.46% 0.33% 5.55% 2.52% 3.03% 4.54% 0.5% 0.07% 0.3%
2025/04/28 46.47% 11.49% 0.7% 7.53% 5.38% 6.46% 9.69% 2.15% 0.21% 0%
2025/04/29 51.51% 9.44% 0.27% 4.11% 4.57% 4.11% 3.2% 1.83% 13.4% 0%
2025/04/30 57.68% 18.12% 6.08% 5.37% 3.28% 2.39% 0.3% 0.3% 0.12% 0%

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Ecobin.com.au dominated April with fluctuating impressions, peaking at 85.54% and dipping to 3.1%. Verdex.com.au and Richmondau.com showed minimal shares, while Myecobag.com.au and Biotuff.com.au had moderate presence. The month ended with Ecobin.com.au leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste - Recycling Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Council Bin Liners https://www.biotuff.com.au

    Compostable Bin Liners — Your one-stop shop for biodegradable bags and liners. Minimise your environmental impact.

  2. 2
    Environmental Jobs Australia https://www.environmentaljobs.com.au

    Enviro Jobs Network — Paying $250 to Seek and getting 50 irrelevant resumes? Post a Job Where It Works. Price...

  3. 3
    Composts in 120 days https://www.heropackaging.com.au › compostable

    #1 Compostable Mailers — Aussie Owned & Loved by over 45,000 Businesses Globally. Plenty of Colours/Sizes To Match.

  4. 4
    Pest Control Free Quotes | Get Up To 3 Quotes, Fast https://www.hipages.com.au

    Give termites, rodents, roaches and other critters the flick. Hire local pest controllers. Post...

  5. 5
    Compostable Food Scrap Bags https://au.whogivesacrap.org

    Rated The #1 Sustainable Toilet Paper by the NRDC. Loved By Thousands Worldwide. Saving The World, One Wipe At A Time. Fast Shipping.

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In the realm of Google PPC, five advertisers shine with compelling narratives. Biotuff champions eco-friendly living with compostable bin liners, while Environmental Jobs Australia tackles job posting inefficiencies. Hero Packaging offers vibrant, compostable mailers, and hipages connects locals with pest control solutions. Lastly, Who Gives A Crap merges sustainability with humor, promoting compostable food scrap bags. Each ad weaves a unique story, resonating with environmentally conscious consumers.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.