AUS Energy, Utilities & Waste Recycling Services - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Recycling Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Energy, Utilities & Waste Recycling Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	15.1796407186
	84.8203592814

15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	3
	97

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	3%
Problem Solving	1%

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Recycling Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
ecobin.com.au	39.16
richmondau.com	10.25
verdex.com.au	8.91
biotuff.com.au	6.18
admerch.com.au	5.39
nsw.gov.au	5.04
terracycle.com	4.06
biogone.com.au	2.57
cleanup.org.au	2.06
whogivesacrap.org	2.03
others	14.35

ecobin.com.au - 39.16%
richmondau.com - 10.25%
verdex.com.au - 8.91%
biotuff.com.au - 6.18%
admerch.com.au - 5.39%
nsw.gov.au - 5.04%
terracycle.com - 4.06%
biogone.com.au - 2.57%
cleanup.org.au - 2.06%
whogivesacrap.org - 2.03%
others - 14.35%

In the PPC landscape, ecobin.com.au dominates with 39.16% click share, while ‘others’ collectively hold 14.35%. Richmondau.com follows with 10.25%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Recycling Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	ecobin.com.au	whogivesacrap.org	richmondau.com	nsw.gov.au	terracycle.com	admerch.com.au	cleanup.org.au	verdex.com.au	biotuff.com.au	biogone.com.au
2025/10/01	65.41%	0.52%	9.09%	3.26%	0.49%	12.2%	0.14%	0.75%	1.03%	0.55%
2025/10/02	49.26%	1.34%	0.13%	16.64%	12.38%	0.15%	0.12%	12.78%	1.34%	0.64%
2025/10/03	3.91%	0%	0.34%	18.46%	19.72%	35.12%	0.43%	1.08%	1.99%	1.9%
2025/10/04	77.51%	1.06%	9.89%	0%	0.32%	0.07%	2.94%	0.23%	2.58%	0.62%
2025/10/05	22.46%	2.07%	20.25%	23.35%	0.63%	0.29%	5.63%	0.45%	7.18%	10.07%
2025/10/06	6.44%	10.94%	1.76%	0.02%	1.25%	0.76%	0.15%	2.31%	9.65%	29.48%
2025/10/07	21.42%	3.28%	40.72%	0.01%	0.65%	0.6%	0.04%	20.87%	5.5%	0%
2025/10/08	56.52%	0.69%	20.11%	4.26%	0.34%	0.24%	0.01%	10.48%	1.96%	0.63%
2025/10/09	44.08%	0.99%	15.96%	0%	0.58%	0.39%	0.01%	15.98%	8.23%	4.17%
2025/10/10	46.19%	1.8%	0.94%	2.99%	0.5%	16.58%	0.02%	15.57%	3.19%	1.51%
2025/10/11	19.8%	0.68%	27.85%	11.58%	0.43%	21.17%	0.02%	0.27%	11.46%	1.15%
2025/10/12	29.57%	0%	11.96%	18.09%	2.76%	2.64%	0.73%	2.54%	0.81%	0%
2025/10/13	74.97%	0.99%	1.67%	0%	0.38%	0.31%	0.01%	10.28%	0.67%	1.8%
2025/10/14	50.46%	1.16%	16.82%	0%	0.29%	0.28%	0.01%	17.39%	8.16%	0%
2025/10/15	54.07%	0.87%	11.49%	0%	0.26%	0.25%	0.01%	11.2%	12.87%	1.3%
2025/10/16	21.45%	0.81%	28.42%	4.39%	12.41%	9.93%	0.01%	10.01%	3.35%	1.99%
2025/10/17	6.47%	1.47%	34.33%	7.96%	0.58%	17.25%	0.01%	0.64%	17.32%	2.54%
2025/10/18	21.86%	0%	11.44%	0.02%	35.65%	14.53%	0.01%	0.41%	0%	0%
2025/10/19	28.63%	0%	23.02%	5.28%	0.52%	0.48%	0.03%	0.87%	23.72%	1.98%
2025/10/20	5.32%	2.37%	28.29%	0.25%	0.36%	14.16%	22.73%	16.01%	0%	0%
2025/10/21	69.69%	0%	7.5%	1.99%	6.13%	0.1%	8%	0.46%	0.74%	0%
2025/10/22	10.68%	9.89%	1.79%	1.28%	19.35%	0.33%	26.19%	1.15%	7.49%	2.31%
2025/10/23	24.68%	5.87%	1.54%	1.31%	0.31%	0.25%	0.37%	39.09%	3.78%	3.48%
2025/10/24	47.73%	1.66%	5.67%	0.46%	0.06%	5.88%	0.18%	27.87%	0.47%	1.74%
2025/10/25	66.57%	2.24%	0.55%	0.8%	0%	0.24%	0.25%	0.22%	14.67%	5.83%
2025/10/26	57.88%	3.46%	0.78%	0.6%	0.11%	12.4%	0.32%	0.31%	9.07%	1.33%
2025/10/27	58.27%	2.28%	1.69%	1.76%	0.2%	0.58%	0.66%	0.84%	5.77%	6.64%
2025/10/28	14.77%	4.45%	8.72%	4.84%	0.08%	9.21%	0.28%	41.29%	3.38%	2.51%
2025/10/29	41.32%	0%	2.98%	1.77%	0.84%	0.65%	0.52%	29.85%	4.87%	2.93%
2025/10/30	11.14%	2.03%	1.69%	1.3%	0.6%	19.63%	0.47%	21.29%	5.28%	2.15%
2025/10/31	25.05%	11.43%	4.64%	2.85%	1.12%	0.9%	0.88%	0.84%	0%	0%

ecobin.com.au
whogivesacrap.org
richmondau.com
nsw.gov.au
terracycle.com
admerch.com.au
cleanup.org.au
verdex.com.au
biotuff.com.au
biogone.com.au

Ecobin.com.au’s spend fluctuated, peaking at 77.51 on October 4. Whogivesacrap.org saw a rise, ending at 11.43. Biotuff.com.au’s highest was 23.72 on October 19. Richmondau.com peaked at 40.72 on October 7. Nsw.gov.au had a notable 23.35 on October 5. Biogone.com.au’s spend was steady, with a peak of 29.48 on October 6. Terracycle.com had a significant 35.65 on October 18. Admerch.com.au’s highest was 35.12 on October 3. Cleanup.org.au peaked at 26.19 on October 22. Verdex.com.au ended strong with 41.29 on October 28.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Recycling Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	23
2025/10/02	22
2025/10/03	22
2025/10/04	24
2025/10/05	20
2025/10/06	25
2025/10/07	19
2025/10/08	22
2025/10/09	22
2025/10/10	22
2025/10/11	22
2025/10/12	18
2025/10/13	23
2025/10/14	21
2025/10/15	23
2025/10/16	22
2025/10/17	22
2025/10/18	18
2025/10/19	20
2025/10/20	21
2025/10/21	22
2025/10/22	21
2025/10/23	21
2025/10/24	23
2025/10/25	22
2025/10/26	22
2025/10/27	22
2025/10/28	22
2025/10/29	19
2025/10/30	25
2025/10/31	23

October saw fluctuating advertiser numbers, peaking at 25 on the 6th and 30th, with a low of 18 on the 12th and 18th. The month concluded with 23 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Recycling Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
terracycle.com	4.36%
verdex.com.au	3.9%
cleanup.org.au	2.8%
orez.com.au	2.35%
admerch.com.au	1.84%
biogone.com.au	-1.39%
nsw.gov.au	-2.71%
ecobin.com.au	-3.16%
biotuff.com.au	-3.17%
richmondau.com	-8.07%

Terracycle.com leads with a 4.36% click share rise, while richmondau.com drops by 8.07%. Verdex.com.au and cleanup.org.au also see positive gains.

Campaign Efficiency

AUS Energy, Utilities & Waste Recycling Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	ecobin.com.au	whogivesacrap.org	richmondau.com	nsw.gov.au	cleanup.org.au	terracycle.com	admerch.com.au	verdex.com.au	biotuff.com.au	biogone.com.au
2025/10/01	58.52%	0.93%	11.39%	5.04%	0.11%	0.34%	11.39%	0.49%	1.87%	0.93%
2025/10/02	45.13%	1.68%	0.09%	21%	0.11%	11.13%	0.09%	11.22%	1.79%	0.89%
2025/10/03	3.42%	0%	0.22%	22.07%	0.3%	25.77%	25.22%	0.54%	2.08%	2.08%
2025/10/04	69.97%	1.14%	7.04%	0.04%	13.41%	0.18%	0.03%	0.09%	2.28%	0.57%
2025/10/05	23.06%	1.77%	10.9%	26.59%	15.64%	0.28%	0.09%	0.14%	6.2%	8.85%
2025/10/06	5.23%	11.36%	1.08%	0.51%	0.2%	0.77%	0.31%	0.92%	8.79%	32.22%
2025/10/07	20.76%	4.45%	36.53%	0.26%	0.1%	0.47%	0.31%	18.26%	8.9%	0%
2025/10/08	54.38%	1.37%	17.93%	7.72%	0.05%	0.23%	0.11%	8.97%	2.19%	0.73%
2025/10/09	42.42%	1.11%	13.91%	0.19%	0.05%	0.35%	0.17%	13.68%	11.06%	5.53%
2025/10/10	43.66%	2.27%	0.48%	6.26%	0.1%	0.3%	13.92%	13.98%	4.6%	2.27%
2025/10/11	18.67%	0.7%	25.89%	16.54%	0.06%	0.22%	17.05%	0.11%	13.41%	1.4%
2025/10/12	15.23%	0%	5.57%	38.97%	3.77%	1.49%	1.11%	1.11%	0.37%	0%
2025/10/13	73.88%	1.49%	0.74%	0.13%	0.08%	0.2%	0.16%	9.11%	0.78%	2.23%
2025/10/14	50.11%	1.34%	16.67%	0.12%	0.08%	0.14%	0.14%	16.25%	9.46%	0%
2025/10/15	53.25%	0.85%	10.89%	0.18%	0.1%	0.13%	0.13%	10.44%	14.55%	1.7%
2025/10/16	20.14%	0.77%	28.36%	8.23%	0.1%	9.43%	9.39%	9.43%	3.87%	2.3%
2025/10/17	2.85%	1.32%	33.02%	14.22%	0.3%	0.28%	16.23%	0.28%	18.74%	2.65%
2025/10/18	18.43%	0%	8.98%	0.22%	0.08%	34%	17%	0.15%	0%	0%
2025/10/19	24.95%	0%	22.63%	9.94%	0.16%	0.28%	0.28%	0.37%	24.96%	1.77%
2025/10/20	2.09%	2.15%	26.57%	0.41%	33.27%	0.17%	13.14%	13.26%	0%	0%
2025/10/21	68.53%	0%	6.39%	2.84%	11.21%	6.18%	0.03%	0.16%	0.51%	0%
2025/10/22	4.48%	7.36%	0.6%	0.73%	41.26%	23.16%	0.1%	0.4%	5.69%	1.9%
2025/10/23	25.73%	4.96%	0.66%	0.63%	0.26%	0.19%	0.09%	43.9%	3.6%	3.6%
2025/10/24	51.48%	1.57%	6.45%	0.13%	0.36%	0.03%	6.34%	25.34%	0.52%	1.57%
2025/10/25	68.63%	2.27%	0.21%	0.25%	0.14%	0%	0.22%	0.08%	16.8%	5.53%
2025/10/26	59.41%	3.22%	0.31%	0.2%	0.2%	0.06%	14.22%	0.12%	9.32%	1.17%
2025/10/27	64.18%	2.39%	0.75%	0.67%	0.47%	0.13%	0.25%	0.38%	7.18%	7.18%
2025/10/28	12.37%	3.97%	10.49%	8.96%	0.19%	0.04%	10.18%	40.55%	3.34%	2.5%
2025/10/29	44.49%	0%	1.43%	0.74%	0.52%	0.48%	0.32%	37.17%	6.06%	3.03%
2025/10/30	5.3%	1.98%	0.73%	0.49%	0.4%	0.31%	24.17%	24.17%	5.94%	1.98%
2025/10/31	29.89%	14.01%	2.67%	1.42%	1.03%	0.8%	0.53%	0.53%	0%	0%

ecobin.com.au
whogivesacrap.org
richmondau.com
nsw.gov.au
cleanup.org.au
terracycle.com
admerch.com.au
verdex.com.au
biotuff.com.au
biogone.com.au

Ecobin.com.au’s impression share fluctuated significantly, peaking at 73.88% on October 13. Whogivesacrap.org ended strong with 14.01% on October 31. Biotuff.com.au saw a notable rise on October 17 with 18.74%. Richmondau.com had a high of 36.53% on October 7. Biogone.com.au’s share peaked at 32.22% on October 6. Nsw.gov.au’s highest was 38.97% on October 12. Cleanup.org.au surged to 41.26% on October 22. Terracycle.com reached 34.00% on October 18. Admerch.com.au’s share was highest at 25.22% on October 3. Verdex.com.au ended October with a peak of 43.90% on October 23.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Recycling Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Recycling Services - Last month

1
Ecobin Australia https://www.ecobin.com.au
Aussie Made & Aussie Owned — Shop Ecobin's Sustainable Recycling And Waste Bins Today For A Cleaner, Brighter Tomorrow.
2
Enviro Jobs Network https://www.environmentaljobs.com.au
Enviro Jobs Advertiser Au — Paying $250 to Seek and getting 50 irrelevant resumes? Post a Job Where It Works. Price includes free advert re-run if you don't get enough suitable applicants. Satisfaction guarantee.
3
NSW EPA Bin Trim App | Food Waste Grants NSW http://epa.nsw.gov.au › nsw-epa › food-waste
Prepare now for NSW’s new food waste recycling rules starting July 2026. NSW laws require businesses to separate food waste from July 2026.
4
Recycling Bins - Office Waste Management | Reflex Equip Sydney https://www.reflexequip.com.au
Office Recycling Bins for small and large applications. Well know brands such as Sulo and Rubbermaid are sure to solve your office recycling applications. Expert Advice. Order Online. Australia Wide Delivery.
5
Compostable Food Scrap Bags https://au.whogivesacrap.org
Rated The #1 Sustainable Toilet Paper by the NRDC. Loved By Thousands Worldwide.

In the competitive landscape of Google PPC, five advertisers stand out with distinct themes and messages. Ecobin Australia champions sustainability with Aussie-made recycling bins, while Enviro Jobs Network offers a satisfaction guarantee for job postings. NSW EPA prepares businesses for upcoming food waste laws, Reflex Equip Sydney provides expert advice on office recycling solutions, and Who Gives A Crap promotes compostable bags alongside their acclaimed sustainable toilet paper. Each ad uniquely addresses environmental concerns, resonating with eco-conscious consumers.

Frequently Asked Questions

Why is the AUS Energy, Utilities & Waste Recycling Services October 2025 Report useful and how should I use it?

Why is the AUS Energy, Utilities & Waste Recycling Services October 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the AUS Energy, Utilities & Waste Recycling Services October 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

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How accurate is the AUS Energy, Utilities & Waste Recycling Services October 2025 Report?

The AUS Energy, Utilities & Waste Recycling Services October 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Who is this AUS Energy, Utilities & Waste Recycling Services October 2025 Report for?

The AUS Energy, Utilities & Waste Recycling Services October 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

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Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

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VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 AUS Energy, Utilities & Waste Recycling Services brands

Share of Spend for the top 10 AUS Energy, Utilities & Waste Recycling Services brands

Competitor Count for AUS Energy, Utilities & Waste Recycling Services

Market Loss & Market Gains for AUS Energy, Utilities & Waste Recycling Services

AUS Energy, Utilities & Waste Recycling Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Recycling Services

Frequently Asked Questions

Why is the AUS Energy, Utilities & Waste Recycling Services October 2025 Report useful and how should I use it?

Why is the AUS Energy, Utilities & Waste Recycling Services October 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Energy, Utilities & Waste Recycling Services October 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Energy, Utilities & Waste Recycling Services October 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

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UK Recycling Services

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena