AUS Energy, Utilities & Waste Recycling Services - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Recycling Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recycling Services – AUS

Google AI Overview visibility for Energy, Utilities & Waste Recycling Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.6621861527
76.3378138473
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 1
99
1%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 4%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Recycling Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
verdex.com.au 26.43
ozwashroom.com.au 18.41
ecobin.com.au 15.83
biotuff.com.au 13.88
whogivesacrap.org 4.12
flick.com.au 3.58
myecobag.com.au 2.97
admerch.com.au 2.54
richmondau.com 2.21
environmentaljobs.com.au 1.95
others 8.08
  • verdex.com.au - 26.43%
  • ozwashroom.com.au - 18.41%
  • ecobin.com.au - 15.83%
  • biotuff.com.au - 13.88%
  • whogivesacrap.org - 4.12%
  • flick.com.au - 3.58%
  • myecobag.com.au - 2.97%
  • admerch.com.au - 2.54%
  • richmondau.com - 2.21%
  • environmentaljobs.com.au - 1.95%
  • others - 8.08%

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Verdex.com.au leads with 26.43% click share, followed by Ozwashroom.com.au at 18.41%. Ecobin.com.au holds 15.83%, while Biotuff.com.au captures 13.88%. Others collectively account for 8.08%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Recycling Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ecobin.com.au cleanaway.com.au ozwashroom.com.au flick.com.au macaspestcontrol.com.au biotuff.com.au verdex.com.au myecobag.com.au whogivesacrap.org admerch.com.au
2026/08/01 5.82% 4.01% 0% 0% 0% 57.82% 0% 15.73% 0% 0%
2026/08/02 3.61% 0.85% 0% 13.62% 0% 15.01% 46.26% 2.38% 7.97% 0%
2026/08/03 79.26% 0.8% 0.09% 0% 0% 7% 0% 4.51% 4.86% 0%
2026/08/04 3.6% 1.45% 0% 0% 0% 52.12% 0% 5.54% 18.54% 0%
2026/08/05 29.83% 0.46% 0% 19.25% 20.05% 12.3% 0% 6% 4.84% 0%
2026/08/06 5.5% 3.79% 0% 0% 0% 35.73% 0% 9.03% 14.68% 0%
2026/08/07 0% 1.77% 0% 56.46% 0% 0% 0% 0% 0% 0%
2026/08/08 0% 4.5% 0% 89.66% 0% 0% 0% 0% 0% 0%
2026/08/09 0% 7.78% 0% 77.38% 0% 0% 0% 0% 0% 0%
2026/08/10 0% 4.74% 0% 36.14% 49.19% 0% 0% 0% 0% 0%
2026/08/11 0% 3.87% 0% 74.41% 0% 0% 0% 5.65% 5.47% 0%
2026/08/12 0% 47.48% 0% 0% 0% 0% 0% 0% 0% 0%
2026/08/13 0% 5.13% 0% 90.84% 0% 0% 0% 0% 0% 0%
2026/08/14 0% 11.53% 0% 0% 0% 0% 0% 0% 69.7% 0%
2026/08/15 0% 49.97% 0% 0% 0% 0% 0% 0% 0% 0%
2026/08/16 0% 9.8% 0% 0% 0% 46.31% 0% 0% 21.85% 0%
2026/08/17 0% 3.25% 0% 0% 0% 4.6% 47.2% 0% 0% 0%
2026/08/18 0% 37.49% 0% 0% 0% 0% 0% 0% 0% 0%
2026/08/19 0% 11.26% 0% 0% 0% 33.62% 0% 0% 31.73% 0%
2026/08/20 1.57% 3.24% 0% 57.36% 0% 9.68% 0% 0% 0% 0%
2026/08/21 1.8% 3.72% 0% 65.83% 0% 0% 0% 0% 0% 0%
2026/08/22 24.31% 6.31% 0% 0% 0% 10.91% 0% 14.97% 14.49% 1.54%
2026/08/23 21.9% 5.27% 0% 0% 0% 2.39% 11.59% 0% 31.85% 1.75%
2026/08/24 22.85% 5.68% 0% 0% 0% 5.56% 13.51% 0% 0% 4.08%
2026/08/25 21.5% 3.27% 0% 0% 0% 2.62% 12.72% 12.41% 0% 3.84%
2026/08/26 12.82% 0% 0% 0% 0% 71.9% 3.19% 0% 3.01% 0.48%
2026/08/27 9.16% 0% 0% 59.18% 0% 14.43% 5.42% 0% 0% 0.82%
2026/08/28 0.46% 0.05% 0.04% 3.65% 0% 0.14% 85.63% 0.81% 0.44% 7.59%
2026/08/29 2.03% 0.23% 92.12% 0% 0% 2.97% 0.55% 0.81% 0% 0.08%
2026/08/30 13.4% 4.04% 2.54% 54.74% 0% 8.63% 5.01% 0% 0% 0%
2026/08/31 25.43% 24.78% 12.94% 0% 0% 0% 0% 0% 0% 0%
  • ecobin.com.au
  • cleanaway.com.au
  • ozwashroom.com.au
  • flick.com.au
  • macaspestcontrol.com.au
  • biotuff.com.au
  • verdex.com.au
  • myecobag.com.au
  • whogivesacrap.org
  • admerch.com.au

Copyright © Adthena. All rights reserved.

In August 2026, flick.com.au’s PPC spend surged, peaking at 90.84 on the 13th. Ecobin.com.au saw a notable spike on the 3rd with 79.26. Cleanaway.com.au’s spend was highest on the 15th at 49.97. Ozwashroom.com.au had a significant jump on the 29th with 92.12. The month concluded with varied spend levels across domains.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Recycling Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 15
2026/08/02 21
2026/08/03 14
2026/08/04 17
2026/08/05 13
2026/08/06 13
2026/08/07 10
2026/08/08 4
2026/08/09 5
2026/08/10 6
2026/08/11 9
2026/08/12 4
2026/08/13 5
2026/08/14 6
2026/08/15 4
2026/08/16 7
2026/08/17 8
2026/08/18 6
2026/08/19 8
2026/08/20 10
2026/08/21 9
2026/08/22 12
2026/08/23 11
2026/08/24 12
2026/08/25 12
2026/08/26 10
2026/08/27 9
2026/08/28 16
2026/08/29 13
2026/08/30 13
2026/08/31 9

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August began with 15 advertisers, peaking at 21 on the 2nd. A decline followed, reaching a low of 4 on the 8th. The month ended with 9 advertisers, showing a fluctuating trend.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Recycling Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
verdex.com.au 33.94%
ozwashroom.com.au 30.23%
admerch.com.au 4.17%
mazeproducts.com.au 0.79%
tetrapak.com 0.27%
environmentaljobs.com.au -7.05%
whogivesacrap.org -7.86%
flick.com.au -8.87%
ecobin.com.au -10.61%
biotuff.com.au -11.27%

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Verdex.com.au and ozwashroom.com.au saw significant click share growth, rising by 33.94% and 30.23% respectively. Meanwhile, biotuff.com.au and ecobin.com.au experienced declines of 11.27% and 10.61%.

Campaign Efficiency

AUS Energy, Utilities & Waste Recycling Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ecobin.com.au ozwashroom.com.au ecoelegance.com.au richmondau.com biotuff.com.au flick.com.au verdex.com.au myecobag.com.au whogivesacrap.org admerch.com.au
2026/08/01 4.99% 0% 0% 1.11% 63.41% 0% 0% 21.14% 0% 0%
2026/08/02 5.51% 0% 0% 0.88% 20.93% 4.19% 41.45% 4.19% 12.56% 0%
2026/08/03 79.73% 0.14% 0% 0% 7.93% 0% 0% 5.29% 5.29% 0%
2026/08/04 3.31% 0% 0.37% 0.37% 56.06% 0% 0% 7.01% 21.02% 0%
2026/08/05 48.48% 0% 0% 0% 18.31% 4.87% 0% 9.16% 4.29% 0%
2026/08/06 8.34% 0% 3.06% 0% 35.36% 0% 0% 7.34% 16.68% 0%
2026/08/07 0% 0% 7.61% 0% 0% 26.37% 0% 0% 0% 0%
2026/08/08 0% 0% 33.67% 0% 0% 58.31% 0% 0% 0% 0%
2026/08/09 0% 0% 24.47% 0% 0% 42.37% 0% 0% 0% 0%
2026/08/10 0% 0% 15.59% 0% 0% 26.99% 0% 0% 0% 0%
2026/08/11 0% 0% 8.96% 0% 0% 31.04% 0% 15.52% 15.52% 0%
2026/08/12 0% 0% 70% 0% 0% 0% 0% 0% 0% 0%
2026/08/13 0% 0% 20.05% 0% 0% 69.44% 0% 0% 0% 0%
2026/08/14 0% 0% 0% 6.9% 0% 0% 0% 0% 28.92% 0%
2026/08/15 0% 0% 0% 52.17% 0% 0% 0% 0% 0% 0%
2026/08/16 0% 0% 0% 5.15% 49.08% 0% 0% 0% 24.54% 0%
2026/08/17 0% 0% 0% 42.79% 6.1% 0% 40.23% 0% 0% 0%
2026/08/18 0% 0% 0% 37% 0% 0% 0% 0% 0% 0%
2026/08/19 0% 0% 0% 13.64% 37.11% 0% 0% 0% 37.11% 0%
2026/08/20 4.4% 0% 0% 10.27% 27.95% 27.95% 0% 0% 0% 0%
2026/08/21 6.18% 0% 0% 16.47% 0% 39.22% 0% 0% 0% 0%
2026/08/22 29.28% 0% 0% 10.2% 13.46% 0% 0% 12.79% 12.79% 3.48%
2026/08/23 27.52% 0% 0% 20.28% 1.45% 0% 11.59% 0% 24.28% 1.45%
2026/08/24 20.57% 0% 3.63% 18.15% 2.42% 0% 9.68% 0% 0% 2.42%
2026/08/25 19.71% 0% 0% 17.39% 1.16% 0% 9.28% 14.72% 0% 2.32%
2026/08/26 14.62% 0% 0% 4.5% 69.16% 0% 2.4% 0% 3.81% 0.3%
2026/08/27 18.06% 0% 0% 15.94% 28.05% 20.24% 8.5% 0% 0% 1.06%
2026/08/28 0.69% 0.1% 0.2% 0.49% 0.1% 0.94% 84.15% 1.88% 0.83% 9.4%
2026/08/29 2.54% 87.58% 0.46% 0.69% 6.66% 0% 0.46% 1.1% 0% 0.06%
2026/08/30 24.95% 5.86% 5.86% 7.33% 27.91% 13.96% 5.86% 0% 0% 0%
2026/08/31 29.58% 23.66% 11.83% 8.87% 0% 0% 0% 0% 0% 0%
  • ecobin.com.au
  • ozwashroom.com.au
  • ecoelegance.com.au
  • richmondau.com
  • biotuff.com.au
  • flick.com.au
  • verdex.com.au
  • myecobag.com.au
  • whogivesacrap.org
  • admerch.com.au

Copyright © Adthena. All rights reserved.

In August 2026, ecobin.com.au saw fluctuating impressions, peaking at 79.73% on the 3rd. Biotuff.com.au had a strong start but dipped mid-month. Ozwashroom.com.au surged on the 29th with 87.58%. By month’s end, ecobin.com.au led with 29.58%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Recycling Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Recycling Services - Last month
  1. 1
    Council Bin Liners - Eco Friendly Compostable Bags https://www.biotuff.com.au › eco-bin-liners

    Biodegradable rubbish bags made from non-GMO plant-based thermoplastic corn...

  2. 2
    Sustainably Made In Melbourne | Aussie Made & Aussie Owned https://www.ecobin.com.au

    Ecobin Offers A Wide Range Of Mixed, Rubbish, Green & Recycling Bins | For Home & Office. Shop Ecobin's Sustainable Recycling And Waste Bins Today For A Cleaner, Brighter Tomorrow. Fully Recyclable. Made from Recycled. Locally Made. Less Transport Emissions. Shop Online Now.

  3. 3
    Click through to find out more | Environment jobs https://www.environmentaljobs.com.au

    Massive newsletter and social media audience of 160k+ Are you under Pressure to Fill an Environmental Position in Australia? Satisfaction guarantee. Competitive Price. Free uploading by us.

  4. 4
    100% Compostable Bags - It's Fully Compostable https://www.ohcrap.com.au

    Oh Crap Non Plastic Cornstarch Bags Disintegrate In 3 Months. Save The World...

  5. 5
    Who Gives A Crap Australia - Compostable Food Bin Liners https://au.whogivesacrap.org

    Compostable Food Scrap Bags, Delivered Right To Your Door. Free Shipping On Orders +$30. Do...

Copyright © Adthena. All rights reserved.

In the realm of eco-conscious advertising, five standout campaigns emerge. Biotuff champions biodegradable bin liners, emphasizing non-GMO plant-based materials. Ecobin highlights locally made, sustainable recycling solutions, reducing transport emissions. Environmental Jobs connects audiences with eco-careers, boasting a vast reach. Oh Crap promotes rapid compostable bags, while Who Gives A Crap offers convenient, eco-friendly delivery. Each ad weaves a narrative of sustainability and innovation.

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