AUS Energy, Utilities & Waste Recycling Services - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Recycling Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Energy, Utilities & Waste Recycling Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	24.6192893401
	75.3807106599

24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	1
	99

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	1%

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Recycling Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
ecobin.com.au	77.06
richmondau.com	6.25
biotuff.com.au	5.72
admerch.com.au	1.27
terracycle.com	1.04
biogone.com.au	0.89
whogivesacrap.org	0.88
orez.com.au	0.65
myecobag.com.au	0.63
environmentaljobs.com.au	0.59
others	5.02

ecobin.com.au - 77.06%
richmondau.com - 6.25%
biotuff.com.au - 5.72%
admerch.com.au - 1.27%
terracycle.com - 1.04%
biogone.com.au - 0.89%
whogivesacrap.org - 0.88%
orez.com.au - 0.65%
myecobag.com.au - 0.63%
environmentaljobs.com.au - 0.59%
others - 5.02%

In the PPC landscape, ecobin.com.au dominates with a 77.06% click share, overshadowing others at 5.02%. Richmondau.com follows at 6.25%, while biotuff.com.au holds 5.72%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Recycling Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	ecobin.com.au	terracycle.com	orez.com.au	ecobot.co.in	whogivesacrap.org	richmondau.com	flick.com.au	macaspestcontrol.com.au	biotuff.com.au	admerch.com.au
2026/01/01	4.03%	0%	6.92%	7.63%	13.99%	2.31%	0%	0%	27%	0%
2026/01/02	43.72%	0%	1.5%	2.15%	4.04%	22.48%	0%	0%	12.96%	0%
2026/01/03	24.29%	0.17%	1.72%	2.7%	4.71%	47.26%	0%	0%	3.71%	0%
2026/01/04	34.81%	0.12%	1.36%	2.06%	3.22%	46.74%	0%	0%	4.1%	0%
2026/01/05	51.01%	0.15%	1.8%	3.01%	2.13%	21.16%	0%	0%	11.54%	0%
2026/01/06	28.11%	45.52%	3.77%	4.23%	0%	1.1%	0%	0%	2.41%	0%
2026/01/07	32.17%	0%	0.45%	0.6%	1.39%	13.2%	27.95%	17.93%	1.82%	0%
2026/01/08	3.3%	0.45%	10.75%	10.67%	2.63%	1.52%	0%	0%	38.55%	0%
2026/01/09	45.59%	0.16%	3.91%	3.48%	0%	22.97%	0%	0%	7.66%	0%
2026/01/10	54.44%	0.1%	1.82%	1.43%	1.62%	23.4%	0%	0%	5.04%	5.75%
2026/01/11	25.71%	0.19%	3.38%	2.79%	0%	48.99%	0%	0%	6.97%	0%
2026/01/12	78.32%	9.78%	1.96%	1.42%	0%	0.36%	0%	0%	1%	0%
2026/01/13	68.28%	0.17%	3.77%	2.6%	1.04%	0.63%	0%	0%	7.98%	0%
2026/01/14	3.79%	0.27%	3.91%	2.5%	1.07%	51.76%	0%	0%	9.21%	0%
2026/01/15	6.25%	0.47%	6.05%	4.66%	3.47%	46.66%	0%	0%	12.61%	0%
2026/01/16	45.59%	0.16%	3.91%	3.48%	0%	22.97%	0%	0%	7.66%	0%
2026/01/17	39.03%	0.24%	2.76%	2%	1.43%	19.32%	0%	0%	1.48%	24.15%
2026/01/18	59.2%	0.13%	2.32%	1.6%	0.54%	13.44%	0%	0%	0.52%	16.87%
2026/01/19	77.88%	0.02%	1.43%	0.99%	0%	6.53%	0%	0%	2.25%	8.16%
2026/01/20	89.52%	0.03%	1.82%	1.28%	0%	0.33%	0%	0%	3.16%	0%
2026/01/21	68.2%	0.02%	1.89%	1.27%	0.94%	9.91%	0%	0%	0%	0%
2026/01/22	86.83%	0%	2.14%	1.42%	0.71%	0.36%	0%	0%	3.44%	0%
2026/01/23	83.33%	0%	1.82%	0.85%	0.04%	0.12%	0%	0%	0.56%	0%
2026/01/24	68.69%	0%	2.24%	1.45%	0.04%	7.74%	0%	0%	15.43%	0%
2026/01/25	84.88%	0%	1.98%	1.22%	1.08%	0.25%	0%	0%	5.02%	0%
2026/01/26	79.14%	0%	2.13%	1.2%	0.41%	8.05%	0%	0%	5.03%	0%
2026/01/27	65.63%	0%	5.99%	2.24%	0.45%	0.85%	0%	0%	15.22%	0%
2026/01/28	76.96%	0%	2.74%	1.42%	1.33%	0.36%	0%	0%	4.55%	0%
2026/01/29	52.57%	16.97%	2.16%	0.96%	0.17%	0.21%	0%	0%	22.57%	0%
2026/01/30	75.78%	0%	2.67%	0.91%	2.31%	0.29%	0%	0%	8.28%	0%
2026/01/31	92.84%	3.93%	1.06%	0.45%	0.15%	0.11%	0%	0%	0%	0%

ecobin.com.au
terracycle.com
orez.com.au
ecobot.co.in
whogivesacrap.org
richmondau.com
flick.com.au
macaspestcontrol.com.au
biotuff.com.au
admerch.com.au

Ecobin.com.au’s PPC spend surged, peaking at 92.84 on January 31. Richmondau.com saw fluctuating trends, with a notable high of 51.76 mid-month.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Recycling Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	23
2026/01/02	20
2026/01/03	22
2026/01/04	20
2026/01/05	19
2026/01/06	19
2026/01/07	24
2026/01/08	21
2026/01/09	20
2026/01/10	20
2026/01/11	18
2026/01/12	18
2026/01/13	20
2026/01/14	18
2026/01/15	21
2026/01/16	20
2026/01/17	24
2026/01/18	22
2026/01/19	21
2026/01/20	21
2026/01/21	22
2026/01/22	26
2026/01/23	24
2026/01/24	22
2026/01/25	22
2026/01/26	23
2026/01/27	22
2026/01/28	21
2026/01/29	22
2026/01/30	21
2026/01/31	19

January saw fluctuating advertiser numbers, peaking at 26 on January 22. The month concluded with a slight decline, ending at 19.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Recycling Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
ecobin.com.au	24.99%
trashcansunlimited.com	0.52%
ozwashroom.com.au	0.47%
verdex.com.au	0.45%
aboutadog.com.au	0.09%
flick.com.au	-1.11%
terracycle.com	-1.21%
environmentaljobs.com.au	-1.54%
biotuff.com.au	-1.78%
richmondau.com	-13.01%

Ecobin.com.au soared with a 24.99% click share increase, while richmondau.com plummeted by 13.01%. Other domains experienced minor shifts.

Campaign Efficiency

AUS Energy, Utilities & Waste Recycling Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	ecobin.com.au	terracycle.com	orez.com.au	biogone.com.au	whogivesacrap.org	richmondau.com	trashcansunlimited.com	biotuff.com.au	admerch.com.au	myecobag.com.au
2026/01/01	3.06%	0%	2.04%	0%	20.8%	2.23%	0%	37.36%	0%	0%
2026/01/02	40.56%	0%	0.63%	0%	5.22%	20.58%	0%	15.78%	0%	4.3%
2026/01/03	23.69%	0.1%	0.76%	0%	6.91%	45.55%	0%	6.47%	0%	1.62%
2026/01/04	33.8%	0.07%	0.6%	0%	3.9%	49.89%	0%	3.57%	0%	1.19%
2026/01/05	55.56%	0.08%	0.74%	0%	4.57%	19.05%	0%	13.3%	0%	0%
2026/01/06	55.61%	27.16%	1.72%	0%	0%	1.17%	0%	2.08%	0%	1.97%
2026/01/07	56.12%	0%	0.3%	0%	2.9%	18.94%	0%	3.39%	0%	2.03%
2026/01/08	3.64%	0.3%	5.24%	0%	5.08%	1.82%	0%	51.13%	0%	5.08%
2026/01/09	50.1%	0.11%	1.89%	0%	0%	24.89%	0%	7.33%	0%	0%
2026/01/10	63.13%	0.04%	0.53%	0%	1.3%	18.21%	0%	3.95%	8.97%	0.65%
2026/01/11	27.58%	0.33%	1.55%	1.84%	0%	51.55%	0%	7.46%	0%	0%
2026/01/12	87.09%	7.3%	0.54%	0.52%	0%	0.25%	0%	0.56%	0%	0%
2026/01/13	69.01%	0.29%	1.6%	8%	1.31%	0.67%	0%	8%	0%	1.6%
2026/01/14	4.52%	0.48%	1.81%	7.98%	2%	55.58%	0%	11.97%	0%	0%
2026/01/15	6.98%	0.8%	2.72%	0%	3.34%	47.75%	0%	16.71%	0%	3.34%
2026/01/16	50.1%	0.11%	1.89%	0%	0%	24.89%	0%	7.33%	0%	0%
2026/01/17	42.65%	0.43%	1.3%	1.44%	1.44%	20.72%	0%	1.44%	19.78%	0%
2026/01/18	69.31%	0.2%	0.89%	1.64%	0.82%	11.74%	0%	0.82%	11.25%	0.82%
2026/01/19	86.57%	0.02%	0.46%	0.66%	0%	4.74%	0%	1.64%	4.52%	0%
2026/01/20	92.1%	0.04%	0.82%	0.73%	0%	0.35%	0%	2.91%	0%	0.73%
2026/01/21	72.62%	0.04%	0.88%	0.72%	1.31%	10.33%	0%	0%	0%	0.72%
2026/01/22	86.48%	0%	0.93%	1.22%	0.73%	0.36%	0%	4.88%	0%	0.61%
2026/01/23	82.01%	0%	0.78%	0%	0.1%	0.12%	13.47%	0.49%	0%	0.98%
2026/01/24	75.84%	0%	1.08%	0%	0.12%	8.41%	0%	9.39%	0%	2.38%
2026/01/25	86.57%	0%	0.87%	0%	1.46%	0.25%	0%	6.65%	0%	1.21%
2026/01/26	79.92%	0.11%	0.93%	1.12%	0.79%	7.92%	0%	6.74%	0%	0%
2026/01/27	68.36%	0%	2.64%	1.46%	0.9%	0.87%	0%	18.97%	0%	1.46%
2026/01/28	77.38%	0%	1.2%	0%	1.76%	0.36%	0%	7.41%	0%	0%
2026/01/29	67.06%	10.49%	1%	1.53%	0.31%	0.23%	0%	16.6%	0%	0.76%
2026/01/30	76.53%	0%	0.95%	5.39%	2.57%	0.24%	0%	9.43%	0%	0.67%
2026/01/31	95.73%	2.88%	0.29%	0.21%	0.17%	0.07%	0%	0%	0%	0%

ecobin.com.au
terracycle.com
orez.com.au
biogone.com.au
whogivesacrap.org
richmondau.com
trashcansunlimited.com
biotuff.com.au
admerch.com.au
myecobag.com.au

Ecobin.com.au dominated January with fluctuating impressions, peaking at 95.73% on the 31st. Richmondau.com saw highs early, but faded. Biotuff.com.au and others maintained low shares. The month ended with Ecobin’s strong lead.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Recycling Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Recycling Services - Last month

1
Enviro Jobs Advertiser Au | Enviro Jobs Network https://www.environmentaljobs.com.au
Are You under Pressure to Fill an Environmental Position in Australia? Massive newsletter and social media audience of 160k+ Free uploading by us.
2
Compostable & Recyclable | Free Shipping | Recyclable Tissue Paper https://www.noissue.co
Easily customized, free design support, sustainable materials & free shipping. Learn more. With over 100,000 customers, your favourite brands use noissue. Order online today. Simple design platform.
3
Food Waste Grants NSW http://epa.nsw.gov.au › nsw-epa › food-waste
NSW Food Waste Mandates — Prepare now for NSW’s new food waste recycling rules starting July 2026. NSW laws require...
4
Commercial and Industrial Rubbish Bins Australia | Verdex https://www.verdex.com.au
Huge Range of Industrial Trolleys. Wide Range of Industrial Hand Trucks. High-Quality Products. Fast Dispatch. Long & Trusted Reputation. 25+ Years Of Experience. Services: Trolleys & Hand Trucks, Lifting Equipment, Storage Equipment, Waste Handling Equipment.
5
Compostable Food Scrap Bags | Who Gives A Crap AU https://au.whogivesacrap.org
Rated The #1 Sustainable Toilet Paper by the NRDC. Loved By Thousands Worldwide.

In the competitive landscape of Google PPC, five advertisers stand out with compelling narratives. Environmental Jobs Network targets job seekers with a vast audience reach, while Noissue champions sustainability with customizable, eco-friendly products. NSW’s food waste grants highlight regulatory compliance, Verdex showcases industrial waste solutions, and Who Gives A Crap promotes eco-conscious living with top-rated products.

Frequently Asked Questions

Why is the AUS Energy, Utilities & Waste Recycling Services January 2026 Report useful and how should I use it?

Why is the AUS Energy, Utilities & Waste Recycling Services January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Energy, Utilities & Waste Recycling Services January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Energy, Utilities & Waste Recycling Services January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Energy, Utilities & Waste Recycling Services January 2026 Report?

The AUS Energy, Utilities & Waste Recycling Services January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Energy, Utilities & Waste Recycling Services January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Energy, Utilities & Waste Recycling Services January 2026 Report for?

The AUS Energy, Utilities & Waste Recycling Services January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Energy, Utilities & Waste Recycling Services - PPC Market Share Analysis January 2026