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UK Finance Credit Cards - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
moneysupermarket.com 19.1
capitalone.co.uk 13.22
moneysavingexpert.com 12.57
comparethemarket.com 10.98
experian.co.uk 5.02
americanexpress.com 3.98
uswitch.com 3.74
postoffice.co.uk 3.13
barclaycard.co.uk 2.94
oceanfinance.co.uk 2.26
others 23.06

Copyright © Adthena. All rights reserved.

In the finance | credit cards PPC landscape, ‘moneysupermarket.com’ leads with 19.1% click share, followed by ‘capitalone.co.uk’ at 13.22%. ‘Others’ collectively hold 23.06%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date moneysupermarket.com comparethemarket.com moneysavingexpert.com capitalone.co.uk barclaycard.co.uk uswitch.com experian.co.uk postoffice.co.uk oceanfinance.co.uk zable.co.uk
2025/02/01 21.2% 11.6% 11.99% 11.61% 0.04% 8.33% 4.63% 4.61% 2.89% 2.69%
2025/02/02 21.41% 11.26% 13.35% 11.58% 0.03% 8.26% 4.12% 4.53% 2.89% 2.65%
2025/02/03 22.22% 12.02% 12.87% 11.18% 0.03% 7.62% 4.26% 4.1% 3.08% 2.57%
2025/02/04 22.41% 12.59% 13.37% 11.67% 0.03% 6.43% 5.06% 3.45% 2.76% 2.42%
2025/02/05 22.17% 12.49% 12.54% 11.38% 0.03% 6.07% 4.81% 3.29% 3.13% 2.72%
2025/02/06 20.09% 11.75% 11.81% 12.54% 0.02% 6.52% 5.03% 3.6% 3.59% 2.74%
2025/02/07 22.45% 12.39% 12.17% 13.41% 0.01% 5.6% 3.94% 3.83% 3.02% 2.93%
2025/02/08 21.6% 12.51% 11.83% 13.85% 0% 5.84% 4.32% 4.4% 2.4% 3.07%
2025/02/09 21.98% 10.89% 11.04% 14.72% 0% 5.14% 4.21% 5.06% 2.23% 3.16%
2025/02/10 23.26% 12.7% 11.47% 14.85% 0% 4.18% 4.23% 4.86% 2.03% 3.27%
2025/02/11 22.52% 14.42% 11.91% 14.31% 0% 4.16% 4.45% 4.86% 2% 3.1%
2025/02/12 22.71% 12.72% 11.21% 14.32% 1.28% 3.03% 4.65% 3.95% 2.19% 3.37%
2025/02/13 24.88% 12.56% 12.95% 13.42% 3.11% 3.26% 4.29% 2.58% 1.97% 2.77%
2025/02/14 25.3% 12.35% 13.31% 13.83% 4.21% 2.95% 3.78% 2.76% 1.6% 2.59%
2025/02/15 22.95% 11.88% 11.35% 14.42% 2.5% 2.82% 3.88% 2.92% 1.79% 3.15%
2025/02/16 25.69% 12.08% 12.96% 14.87% 1.48% 3.41% 3.34% 2.75% 2.42% 3.48%
2025/02/17 24.04% 11.5% 10.82% 14.63% 2.57% 3% 3.99% 3.17% 2.49% 3.31%
2025/02/18 24.69% 13.94% 12.26% 12.88% 3.7% 3.28% 4.24% 2.9% 1.88% 2.5%
2025/02/19 24.06% 11.45% 10.81% 13.37% 4.02% 3.27% 4.28% 3.91% 2.41% 2.58%
2025/02/20 26.2% 11.27% 12.72% 13.42% 5.13% 3.25% 3.59% 2.86% 2.56% 2.05%
2025/02/21 24.74% 12.68% 10.44% 14.07% 6.12% 2.7% 3.55% 2.35% 2.24% 2.02%
2025/02/22 26.86% 11.32% 13.06% 14.95% 6.27% 2.97% 3.24% 1.84% 2.26% 1.49%
2025/02/23 25.36% 12.33% 10.91% 14.27% 6.61% 3.36% 3.38% 1.52% 1.93% 1.75%
2025/02/24 26.13% 12.24% 13.69% 12.81% 5.71% 3.91% 4.09% 1.72% 2.19% 1.79%
2025/02/25 25.42% 16.26% 13.42% 12.07% 6.12% 3.19% 3.86% 1.69% 2.14% 1.58%
2025/02/26 25.45% 15.32% 12.59% 13.36% 5.88% 3.07% 3.48% 2.21% 2.29% 1.14%
2025/02/27 23.72% 21.16% 13.01% 11.19% 6.24% 3.14% 3.03% 2.13% 2.39% 1.39%
2025/02/28 24.52% 15.29% 12.49% 10.7% 7.54% 4.54% 4.07% 2.93% 1.83% 1.02%

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In February 2025, moneysupermarket.com led with a steady rise, peaking at 26.86%. Comparethemarket.com surged late, reaching 21.16%. Barclaycard.co.uk showed significant growth, ending at 7.54%. Overall, dynamic shifts marked the month.

Market Exposure

Competitor Count for UK Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/02/01 687
2025/02/02 691
2025/02/03 714
2025/02/04 855
2025/02/05 752
2025/02/06 721
2025/02/07 744
2025/02/08 714
2025/02/09 682
2025/02/10 677
2025/02/11 717
2025/02/12 660
2025/02/13 638
2025/02/14 678
2025/02/15 621
2025/02/16 635
2025/02/17 638
2025/02/18 641
2025/02/19 641
2025/02/20 644
2025/02/21 616
2025/02/22 596
2025/02/23 592
2025/02/24 593
2025/02/25 619
2025/02/26 629
2025/02/27 614
2025/02/28 622

Copyright © Adthena. All rights reserved.

February began with 687 advertisers, peaking at 855 on the 4th. A decline followed, ending the month at 622.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
barclaycard.co.uk 4.71%
moneysupermarket.com 1.66%
americanexpress.com 1.05%
comparethemarket.com 0.85%
uk.virginmoney.com 0.4%
zable.co.uk -0.67%
experian.co.uk -0.7%
postoffice.co.uk -1.22%
mbna.co.uk -1.47%
uswitch.com -2.24%

Copyright © Adthena. All rights reserved.

Barclaycard.co.uk surged with a 4.71% click share increase, while uswitch.com dropped by 2.24%. Moneysupermarket.com and americanexpress.com also saw gains, contrasting with declines for mbna.co.uk and postoffice.co.uk.

Campaign Efficiency

UK Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date moneysupermarket.com capitalone.co.uk comparethemarket.com moneysavingexpert.com experian.co.uk postoffice.co.uk uswitch.com oceanfinance.co.uk zable.co.uk mbna.co.uk
2025/02/01 14.53% 14.48% 8.35% 9.23% 4.46% 6.55% 6.88% 4.06% 3.64% 4.07%
2025/02/02 14.51% 14.46% 8.25% 10.37% 4.07% 6.38% 6.94% 3.93% 3.58% 4.56%
2025/02/03 15.16% 13.99% 8.92% 9.93% 4.26% 5.74% 6.34% 4.43% 3.55% 4.06%
2025/02/04 15.4% 14.75% 9.29% 10.43% 5.14% 4.84% 5.3% 3.86% 3.25% 4.25%
2025/02/05 15.11% 13.93% 9% 9.61% 4.84% 4.6% 4.99% 4.27% 3.55% 4.62%
2025/02/06 13.41% 15.37% 8.21% 8.92% 4.89% 4.93% 5.17% 5.19% 3.59% 4.16%
2025/02/07 14.61% 16.92% 8.59% 9.13% 3.87% 5.64% 4.4% 4.43% 4.18% 4.3%
2025/02/08 14.26% 17.93% 8.75% 9.1% 4.26% 6.23% 4.42% 3.27% 4.25% 3.91%
2025/02/09 14.58% 19.14% 7.51% 8.52% 4.03% 7.22% 3.99% 2.89% 4.42% 3.01%
2025/02/10 15.7% 19.14% 9.04% 8.96% 4.22% 6.68% 3.29% 2.73% 4.36% 2.94%
2025/02/11 15.42% 18.01% 10.71% 9.32% 4.55% 6.79% 3.24% 2.64% 4.12% 3.13%
2025/02/12 15.15% 18.39% 9.22% 8.69% 4.54% 5.46% 2.21% 2.71% 4.37% 2.41%
2025/02/13 16.69% 17.17% 9.32% 10.24% 4.7% 3.81% 2.48% 2.56% 3.83% 2.54%
2025/02/14 17.01% 17.9% 9.04% 10.77% 4.03% 3.96% 2.25% 2.18% 3.42% 2.92%
2025/02/15 15.54% 18.44% 8.49% 9.08% 3.9% 3.98% 1.9% 2.24% 3.84% 2.57%
2025/02/16 17.37% 19.71% 8.71% 10.66% 3.64% 3.98% 2.47% 3.13% 4.48% 2.05%
2025/02/17 16.4% 19.06% 8.23% 8.78% 4.05% 4.55% 2.18% 3.14% 4.22% 0.94%
2025/02/18 17.21% 16.8% 10.24% 9.91% 4.41% 4.18% 2.47% 2.44% 3.35% 2.17%
2025/02/19 16.13% 17.14% 7.94% 8.42% 4.33% 5.44% 2.26% 3.11% 3.49% 2.35%
2025/02/20 17.48% 17.57% 7.98% 10.09% 3.8% 4.34% 2.5% 3.39% 2.68% 2.8%
2025/02/21 16.48% 18.16% 9% 8.13% 3.64% 3.61% 2% 3.01% 2.84% 3%
2025/02/22 17.94% 19.62% 8.39% 10.53% 3.41% 2.88% 2.27% 3.17% 2.1% 2.89%
2025/02/23 16.63% 19.03% 9.09% 8.48% 3.51% 2.52% 2.63% 2.52% 2.41% 2.34%
2025/02/24 17.7% 17.48% 9.1% 11.02% 4.24% 2.82% 3.2% 3.11% 2.47% 0.04%
2025/02/25 18.06% 15.76% 12.87% 11.29% 4.16% 2.71% 2.61% 3.06% 2.22% 0.03%
2025/02/26 17.28% 17.64% 11.89% 10.2% 3.7% 3.32% 2.46% 3.14% 1.64% 0.03%
2025/02/27 16.33% 14.7% 17.85% 10.76% 3.41% 3.26% 2.65% 3.49% 1.93% 0.02%
2025/02/28 16.92% 14.21% 11.76% 10.16% 4.45% 4.24% 3.83% 2.64% 1.53% 0.02%

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In February 2025, Capital One led with a peak impression share of 19.71% on the 16th. Moneysupermarket.com followed closely, peaking at 18.06% on the 25th. Comparethemarket.com surged to 17.85% on the 27th. The month concluded with Capital One maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Balance Transfer (BT) Offers - Balance Transfer Credit Cards https://www.barclaycard.co.uk

    BT offers. Representative 24.9% APR (variable). Subject to financial status. T&Cs apply.

  2. 2
    0% Balance Transfer Card https://www.comparethemarket.com

    100% Free Eligibility Checker — Search For The Right 0% Balance Transfer Credit Card Without Harming Your Credit Score.

  3. 3
    Top Balance Transfer Cards - Balance Transfer Cards at MSE https://www.moneysavingexpert.com › compare › balancetransfer

    30 Month 0% Balance Transfer Cards. 20.9% APR Representative Variable. Money Saving...

  4. 4
    Best 0% Interest Credit Cards - Up to 22 Months | MoneySuperMarket https://www.moneysupermarket.com

    Enjoy That SuperSaving Feeling At MoneySuperMarket. Save On Your Credit Card Bills Today.

  5. 5
    Virgin Money Balance Transfer | Quick and Easy To Apply https://uk.virginmoney.com › cards › balancetransfer

    Virgin Money Is A Trading Name of Clydesdale Bank PLC. Visit Us Online Today.

Copyright © Adthena. All rights reserved.

In the competitive landscape of credit card PPC ads, Barclaycard, Compare the Market, MoneySavingExpert, MoneySuperMarket, and Virgin Money dominate. Their ads focus on balance transfer offers, highlighting 0% interest periods and easy application processes, appealing to cost-conscious consumers seeking financial relief.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.