UK Finance Credit Cards - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Credit Cards – UK

Google AI Overview visibility for Finance Credit Cards UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 13.5780018472
86.4219981528
13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 78
22
78%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 16%
Transactional 11%
Navigational 8%
Seasonal 0%
Local 0%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 UK Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
moneysupermarket.com 14.43
capitalone.co.uk 11.42
americanexpress.com 11.08
postoffice.co.uk 10.45
moneysavingexpert.com 5.83
paypal.com 5.32
comparethemarket.com 5.25
experian.co.uk 5.11
oceanfinance.co.uk 4.52
equifax.co.uk 3.52
others 23.07
  • moneysupermarket.com - 14.43%
  • capitalone.co.uk - 11.42%
  • americanexpress.com - 11.08%
  • postoffice.co.uk - 10.45%
  • moneysavingexpert.com - 5.83%
  • paypal.com - 5.32%
  • comparethemarket.com - 5.25%
  • experian.co.uk - 5.11%
  • oceanfinance.co.uk - 4.52%
  • equifax.co.uk - 3.52%
  • others - 23.07%

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In the PPC landscape, moneysupermarket.com leads with 14.43% click share, while ‘others’ collectively hold 23.07%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date moneysupermarket.com capitalone.co.uk postoffice.co.uk comparethemarket.com moneysavingexpert.com americanexpress.com oceanfinance.co.uk zable.co.uk mbna.co.uk experian.co.uk
2026/03/01 21.49% 16.7% 12.41% 7.97% 7.14% 5.1% 3.84% 0% 0.9% 2.71%
2026/03/02 21.46% 17.17% 12.76% 8.94% 6.5% 4.69% 4.97% 0% 0.65% 3.05%
2026/03/03 19.88% 18.59% 12.08% 7.64% 6.64% 4.93% 5.82% 0% 0.91% 3.51%
2026/03/04 20.07% 17.52% 13.93% 8.68% 5.78% 4.91% 5.2% 0% 0.65% 3.62%
2026/03/05 19.9% 16.8% 13.59% 8.27% 5.75% 5.38% 4.96% 0% 0.81% 3.57%
2026/03/06 19.03% 17.02% 13.86% 7.74% 6.06% 5.89% 5.99% 0% 0.88% 4.33%
2026/03/07 21.02% 17.1% 14.28% 7.67% 5.85% 5.27% 4.97% 0% 0.97% 3.54%
2026/03/08 19.09% 18.83% 15.23% 7.73% 6.16% 5.21% 5.32% 0% 0.94% 3.83%
2026/03/09 20.9% 19.22% 13.63% 7.78% 6.1% 5.35% 4.82% 0% 1.14% 1.33%
2026/03/10 20.52% 18.07% 12.43% 8.46% 6.61% 5.85% 5.85% 0% 1.16% 0.65%
2026/03/11 20.74% 18.26% 11.75% 7.72% 6.61% 5.22% 6.15% 1.24% 1.14% 0.47%
2026/03/12 20.36% 19.21% 11.17% 7.7% 6.16% 5.04% 5.64% 2.2% 1.12% 1.73%
2026/03/13 20.19% 18.88% 10.39% 8.81% 5.96% 5.22% 5.38% 1.83% 1.11% 3.68%
2026/03/14 19.42% 19.25% 10.94% 7.19% 5.59% 5.34% 4.57% 3.98% 1.34% 4.1%
2026/03/15 19.88% 18.03% 11.24% 7.3% 5.67% 4.8% 5.64% 5.39% 1.33% 4.15%
2026/03/16 20.84% 15.76% 12.13% 8.51% 6.92% 3.94% 6.75% 2.5% 1.46% 4.1%
2026/03/17 21.4% 15.32% 11.8% 7.7% 6.65% 4.11% 5.47% 1.9% 1.74% 4.41%
2026/03/18 20.13% 16.38% 12.23% 6.74% 5.94% 4.17% 4.85% 3.39% 1.74% 4.44%
2026/03/19 18.37% 17.62% 13.34% 6.93% 5.61% 4.74% 4.95% 2.86% 1.95% 3.99%
2026/03/20 19.35% 17.47% 14.19% 7% 5.16% 5.16% 4.69% 2.99% 1.92% 4.21%
2026/03/21 21.31% 14.78% 11.68% 8.35% 6.42% 5.75% 5.74% 2.25% 2.08% 3.24%
2026/03/22 22.02% 16.17% 10.68% 6.55% 6.41% 5% 4.57% 2.89% 2.56% 3.19%
2026/03/23 20.98% 15.54% 12.11% 7.68% 6.47% 5.08% 6.16% 2.16% 2.03% 2.23%
2026/03/24 21.3% 15.25% 11.74% 7.67% 6.63% 4.09% 5.45% 1.9% 1.73% 4.39%
2026/03/25 22.51% 16.15% 8.82% 7.46% 6.74% 5.62% 6.59% 1.22% 2.52% 1.88%
2026/03/26 22.4% 15.57% 11.12% 7.94% 6.28% 6.12% 6.17% 0.73% 1.96% 2.26%
2026/03/27 21.1% 18.43% 10.68% 7.75% 6.38% 6.03% 5.59% 0.85% 1.25% 2.43%
2026/03/28 21.7% 18.4% 9.32% 8.6% 6.79% 5.32% 6.66% 1.07% 1.54% 2.69%
2026/03/29 21.48% 17.7% 9.52% 8.13% 6.3% 5.17% 6.22% 1.83% 1.7% 2.85%
2026/03/30 21.08% 16.56% 11.4% 8.44% 5.95% 5.24% 5.67% 1.59% 2.12% 2.3%
2026/03/31 20.31% 19.79% 9.82% 8.49% 5.99% 5.64% 5.48% 3.02% 2.35% 2.03%
  • moneysupermarket.com
  • capitalone.co.uk
  • postoffice.co.uk
  • comparethemarket.com
  • moneysavingexpert.com
  • americanexpress.com
  • oceanfinance.co.uk
  • zable.co.uk
  • mbna.co.uk
  • experian.co.uk

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In March 2026, moneysupermarket.com led with a fluctuating spend share, peaking at 22.51%. Capitalone.co.uk saw a dip mid-month but ended strong at 19.79%. Postoffice.co.uk’s share declined, while comparethemarket.com remained steady. Moneysavingexpert.com and americanexpress.com showed minor variations. Oceanfinance.co.uk and zable.co.uk had modest shares, with mbna.co.uk and experian.co.uk experiencing slight increases.

Market Exposure

Competitor Count for UK Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 184
2026/03/02 183
2026/03/03 180
2026/03/04 190
2026/03/05 184
2026/03/06 189
2026/03/07 184
2026/03/08 187
2026/03/09 188
2026/03/10 186
2026/03/11 186
2026/03/12 185
2026/03/13 188
2026/03/14 188
2026/03/15 188
2026/03/16 196
2026/03/17 199
2026/03/18 192
2026/03/19 190
2026/03/20 191
2026/03/21 183
2026/03/22 190
2026/03/23 190
2026/03/24 199
2026/03/25 176
2026/03/26 181
2026/03/27 186
2026/03/28 191
2026/03/29 186
2026/03/30 188
2026/03/31 185

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 199 on the 17th and 24th. The month concluded with 185 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
paypal.com 1.71%
americanexpress.com 0.88%
thinkmoney.co.uk 0.54%
mbna.co.uk 0.53%
zable.co.uk 0.49%
comparethemarket.com -0.34%
one4all.com -0.42%
experian.co.uk -0.48%
capitalone.co.uk -0.88%
postoffice.co.uk -1.17%

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In the past month, PayPal surged with a 1.71% click share increase, while Post Office faced a 1.17% decline.

Campaign Efficiency

UK Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date capitalone.co.uk moneysupermarket.com postoffice.co.uk americanexpress.com oceanfinance.co.uk comparethemarket.com moneysavingexpert.com experian.co.uk equifax.co.uk paypal.com
2026/03/01 17.17% 17.11% 13.01% 6.73% 4.17% 5.61% 4.99% 2.7% 2.91% 1.49%
2026/03/02 16.88% 17.38% 13.25% 6.2% 4.84% 6.31% 4.64% 3.46% 3.34% 1.85%
2026/03/03 19.4% 15.92% 12.28% 6.53% 5.67% 5.51% 4.57% 3.75% 2.97% 1.24%
2026/03/04 18.41% 15.91% 14.37% 6.2% 5.61% 6.1% 3.99% 4.37% 2.19% 1.27%
2026/03/05 17.14% 15% 14.26% 7.08% 5.15% 5.86% 3.89% 4.5% 2.56% 1.27%
2026/03/06 17.56% 14.66% 14.44% 7.49% 7.11% 5.27% 4.11% 4.8% 2.39% 1.84%
2026/03/07 17.54% 16.47% 14.77% 6.82% 6.1% 5.37% 3.89% 4.09% 2.33% 2.51%
2026/03/08 19.05% 14.56% 15.52% 6.6% 6.25% 5.27% 4.04% 4.25% 2.16% 3.02%
2026/03/09 18.98% 16.77% 14.07% 6.85% 5.69% 5.46% 4.34% 1.34% 2.97% 2.61%
2026/03/10 18.71% 15.33% 12.57% 7.84% 6.71% 5.67% 4.42% 0.81% 3.71% 2.18%
2026/03/11 18% 15.96% 11.93% 6.57% 6.7% 5.31% 4.5% 0.8% 4.27% 2.85%
2026/03/12 19.72% 15.52% 12.22% 7.04% 6.61% 5.26% 4.21% 2.07% 4.04% 1.38%
2026/03/13 19.19% 15.45% 11.56% 7.22% 6.42% 6.09% 3.97% 4.14% 3.06% 1.4%
2026/03/14 19.19% 14.59% 11.72% 7.02% 5.03% 4.85% 3.69% 5.14% 2.58% 2.96%
2026/03/15 19.33% 15.26% 11.7% 6.79% 6.34% 4.89% 3.74% 4.76% 1.78% 2.24%
2026/03/16 16.35% 16.32% 12.79% 5.96% 7.65% 6.01% 4.73% 5.24% 2.8% 1.06%
2026/03/17 15.74% 17.31% 12.3% 6.15% 6.43% 5.39% 4.62% 5.66% 2.14% 1.19%
2026/03/18 16.82% 15.74% 12.63% 6.11% 5.2% 4.7% 4.2% 4.97% 1.85% 3.55%
2026/03/19 17.12% 13.89% 13.85% 6.95% 5.25% 4.56% 3.75% 4.69% 2.05% 4.09%
2026/03/20 17.44% 14.62% 14.7% 7.87% 5.2% 4.64% 3.43% 5.06% 2.37% 2.03%
2026/03/21 15.06% 16.17% 12.63% 7.56% 6.59% 5.67% 4.28% 3.97% 2.18% 2.62%
2026/03/22 15.92% 16.74% 10.92% 7% 5.1% 4.37% 4.44% 4.02% 2.53% 3.1%
2026/03/23 16.18% 16.81% 12.24% 7.58% 6.75% 5.35% 4.41% 2.54% 2.13% 1.84%
2026/03/24 15.74% 17.31% 12.3% 6.15% 6.43% 5.39% 4.62% 5.66% 2.14% 1.19%
2026/03/25 15.75% 17.54% 9.37% 8.86% 6.76% 5.16% 4.58% 2.05% 2.55% 3.86%
2026/03/26 15.34% 17.84% 11.69% 9.44% 6.38% 5.51% 4.29% 2.39% 2.55% 2.5%
2026/03/27 18.24% 15.75% 10.88% 8.5% 6.68% 4.97% 4.22% 2.48% 2.94% 3.8%
2026/03/28 18.3% 16.45% 9.72% 7.33% 7.52% 5.77% 4.6% 2.98% 2.69% 2.56%
2026/03/29 17.81% 16.2% 10.09% 7.07% 6.74% 5.37% 4.09% 3.12% 3.15% 3.07%
2026/03/30 17.45% 16.28% 11.74% 7.64% 6.32% 5.84% 4.06% 2.46% 2.77% 2.69%
2026/03/31 20.5% 15.76% 10.29% 8.01% 6.22% 5.93% 4.24% 2.65% 2.08% 1.54%
  • capitalone.co.uk
  • moneysupermarket.com
  • postoffice.co.uk
  • americanexpress.com
  • oceanfinance.co.uk
  • comparethemarket.com
  • moneysavingexpert.com
  • experian.co.uk
  • equifax.co.uk
  • paypal.com

Copyright © Adthena. All rights reserved.

In March 2026, Capital One led with a fluctuating impression share, peaking at 20.50% on the 31st. Moneysupermarket saw a steady presence, while Post Office’s share dipped mid-month. American Express and Ocean Finance showed consistent growth, with PayPal experiencing notable spikes. The month concluded with Capital One maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Finance Credit Cards - Last month
  1. 1
    American Express https://www.americanexpress.com

    Official Website — Find the card that suits your lifestyle, discover our range of Credit and Charge Cards.

  2. 2
    Credit Card for Bad Credit - Credit Limit £200 - £4000 https://quickcheck.capitalone.co.uk/

    39.9% APR Representative Variable. Using Your Card Irresponsibly May Harm Your Score

  3. 3
    New Virtual Card Access - £200-£1,500 Credit Limit https://apply-creditcard.oceanfinance.co.uk › credit-card › check-now

    Virtual Card Access subject to ID checks. Check now for an Ocean Credit Card.

  4. 4
    Credit Card For Poor Credit - Credit Limit £200 - £8000 https://www.postoffice.co.uk › credit-cards

    34.9% APR Representative Variable. Using Your Card Irresponsibly May Harm Your Score.

  5. 5
    New Virtual Card Access | £200-£1,500 Credit Limit https://apply-creditcard.thinkmoney.co.uk › credit-card › check-now

    Virtual Card Access subject to ID checks. Check now for a thinkmoney Credit Card.

Copyright © Adthena. All rights reserved.

In the competitive world of credit cards, American Express stands out with its lifestyle-focused offerings. Meanwhile, Capital One and Post Office target those with poor credit, emphasizing responsible usage. Ocean Finance and thinkmoney introduce virtual card access, highlighting modern convenience.

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