Why is the UK Finance Credit Cards July 2026 Report useful and how should I use it?

Why is the UK Finance Credit Cards July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the UK Finance Credit Cards July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the UK Finance Credit Cards July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the UK Finance Credit Cards July 2026 Report?

The UK Finance Credit Cards July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The UK Finance Credit Cards July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this UK Finance Credit Cards July 2026 Report for?

The UK Finance Credit Cards July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

UK Finance Credit Cards - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Finance Credit Cards UK

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	31.0243484295
	68.9756515705

31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	70
	30

70%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	16%
Transactional	12%
Navigational	10%
Seasonal	0%
Local	0%
Problem Solving	13%

Market Exposure

Share of Clicks for top 10 UK Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
moneysupermarket.com	16.09
capitalone.co.uk	10.94
americanexpress.com	10.41
oceanfinance.co.uk	8.04
moneysavingexpert.com	7.43
experian.co.uk	6.81
comparethemarket.com	4.18
barclaycard.co.uk	3.81
postoffice.co.uk	3.68
equifax.co.uk	3.38
others	25.23

moneysupermarket.com - 16.09%
capitalone.co.uk - 10.94%
americanexpress.com - 10.41%
oceanfinance.co.uk - 8.04%
moneysavingexpert.com - 7.43%
experian.co.uk - 6.81%
comparethemarket.com - 4.18%
barclaycard.co.uk - 3.81%
postoffice.co.uk - 3.68%
equifax.co.uk - 3.38%
others - 25.23%

In the competitive landscape of Google PPC for finance, ‘moneysupermarket.com’ leads with 16.09% click share. ‘Capitalone.co.uk’ and ‘americanexpress.com’ follow closely. ‘Others’ collectively hold a significant 25.23% share.

Market Exposure

Share of Spend for the top 10 UK Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	moneysupermarket.com	capitalone.co.uk	moneysavingexpert.com	oceanfinance.co.uk	americanexpress.com	comparethemarket.com	thinkmoney.co.uk	postoffice.co.uk	zable.co.uk	experian.co.uk
2026/07/01	22.11%	13.22%	8.14%	10.69%	5.69%	5.12%	1.26%	2.23%	7.08%	4.2%
2026/07/02	21.22%	14.03%	7.5%	11.9%	6.26%	5.67%	1.74%	2.09%	7.11%	3.38%
2026/07/03	20.2%	16.01%	7.25%	11.29%	6.83%	5.69%	1.6%	3.32%	6.7%	3.23%
2026/07/04	21.4%	12.58%	7.91%	11.13%	6.59%	5.68%	2.14%	3.63%	6.08%	3.52%
2026/07/05	21.61%	11.42%	8.17%	11.39%	6.48%	5.77%	2.45%	2.61%	6.13%	3.38%
2026/07/06	21.83%	13.39%	7.78%	11.73%	6.58%	6.4%	2.76%	2.74%	3.98%	3.67%
2026/07/07	22.58%	14.04%	8.45%	13.12%	5.04%	5.83%	3.57%	3.87%	3.87%	3.12%
2026/07/08	22.75%	12.82%	8.28%	15.17%	4.5%	5.69%	3.36%	3.23%	5.45%	2.98%
2026/07/09	24.07%	12.8%	8.9%	12%	5.61%	5.16%	3.2%	2.75%	6.15%	3.01%
2026/07/10	23.01%	13.59%	8.81%	10.38%	5.59%	6.55%	3.03%	4.38%	5.17%	3.32%
2026/07/11	23.55%	14.12%	9.68%	10.49%	5.91%	6.09%	2.65%	3.48%	4.41%	3.17%
2026/07/12	23.18%	16.06%	9.46%	9.41%	5.5%	6.54%	2.01%	3.54%	4.17%	3.15%
2026/07/13	21.63%	18.21%	8.24%	9.43%	5.43%	6.36%	2.5%	5.03%	4.26%	3.31%
2026/07/14	22.64%	15.84%	7.85%	9.06%	4.68%	6.92%	3.09%	5.43%	3.71%	3.61%
2026/07/15	23.41%	15.43%	9.58%	6.54%	4.44%	6.95%	3.63%	5.49%	3.9%	3.57%
2026/07/16	23.52%	16.49%	9.59%	5.73%	3.95%	6.55%	2.69%	4.37%	6.06%	3.69%
2026/07/17	21.4%	19.48%	7.81%	5.3%	4.71%	5.89%	2.03%	5.59%	7.98%	3.5%
2026/07/18	20.45%	20.67%	7.54%	4.91%	4.72%	5.84%	2.44%	3.84%	8.26%	3.58%
2026/07/19	24.17%	16.69%	9.98%	8.63%	4.72%	5.57%	2.78%	2%	5.4%	3.25%
2026/07/20	24.69%	19.89%	7.67%	4.67%	4.98%	5.14%	1.67%	4.35%	4.5%	4.26%
2026/07/21	22.52%	15.79%	7.82%	9.07%	4.67%	6.89%	3.09%	5.4%	3.7%	3.61%
2026/07/22	22.65%	16.76%	8.54%	8.12%	4.32%	6.43%	2.53%	5.06%	5.35%	3.54%
2026/07/23	23%	17.87%	8.38%	8.3%	4.59%	5.78%	2.51%	4.24%	4.83%	3.46%
2026/07/24	25.45%	15.59%	8.52%	9.26%	4.71%	5.87%	2.24%	3.42%	4.47%	3.33%
2026/07/25	22.99%	19.43%	8.55%	8.2%	4.24%	5.46%	2.59%	4.83%	4.57%	3.28%
2026/07/26	23.92%	18.53%	8.63%	8.48%	4.21%	5.15%	2.55%	4.69%	3.78%	3.39%
2026/07/27	21.77%	21.57%	8.17%	9.26%	3.83%	4.73%	2.87%	5.05%	1.63%	3.58%
2026/07/28	20.85%	18.85%	8.85%	9.75%	3.31%	5.71%	3.19%	4.75%	2.61%	3.74%
2026/07/29	22.43%	19.01%	10.57%	9.43%	2.92%	5.16%	3.33%	2.73%	2.96%	3.3%
2026/07/30	23.01%	18.39%	11.64%	6.92%	3.41%	5.11%	3.54%	3.11%	2.22%	3.65%
2026/07/31	26.5%	15.42%	11.32%	6.6%	4.55%	3.94%	3.85%	3.37%	3.01%	2.7%

moneysupermarket.com
capitalone.co.uk
moneysavingexpert.com
oceanfinance.co.uk
americanexpress.com
comparethemarket.com
thinkmoney.co.uk
postoffice.co.uk
zable.co.uk
experian.co.uk

In July 2026, moneysupermarket.com led with a peak spend share of 26.50% on the 31st. Capitalone.co.uk saw fluctuations, peaking at 21.57% on the 27th. Moneysavingexpert.com ended strong at 11.32%. Oceanfinance.co.uk’s share declined, finishing at 6.60%. Americanexpress.com dipped to 4.55%. Comparethemarket.com closed at 3.94%. Thinkmoney.co.uk rose steadily, ending at 3.85%. Postoffice.co.uk’s share varied, closing at 3.37%. Zable.co.uk fluctuated, ending at 3.01%. Experian.co.uk’s share decreased, finishing at 2.70%.

Market Exposure

Competitor Count for UK Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	191
2026/07/02	197
2026/07/03	197
2026/07/04	199
2026/07/05	198
2026/07/06	204
2026/07/07	202
2026/07/08	203
2026/07/09	201
2026/07/10	205
2026/07/11	202
2026/07/12	202
2026/07/13	201
2026/07/14	202
2026/07/15	207
2026/07/16	202
2026/07/17	193
2026/07/18	194
2026/07/19	193
2026/07/20	189
2026/07/21	202
2026/07/22	213
2026/07/23	211
2026/07/24	216
2026/07/25	213
2026/07/26	216
2026/07/27	207
2026/07/28	215
2026/07/29	180
2026/07/30	178
2026/07/31	180

July began with 191 advertisers, peaking at 216 mid-month. A decline followed, ending at 180. The month showcased dynamic shifts, reflecting a competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
capitalone.co.uk	2.35%
postoffice.co.uk	0.28%
one4all.com	0.28%
revolut.com	0.27%
mbna.co.uk	0.27%
totallymoney.com	-0.32%
comparethemarket.com	-0.52%
zable.co.uk	-0.72%
paypal.com	-0.89%
oceanfinance.co.uk	-1.47%

Capitalone.co.uk surged with a 2.35% click share increase, while oceanfinance.co.uk dropped by 1.47%.

Campaign Efficiency

UK Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	moneysupermarket.com	capitalone.co.uk	oceanfinance.co.uk	americanexpress.com	moneysavingexpert.com	thinkmoney.co.uk	postoffice.co.uk	experian.co.uk	zable.co.uk	comparethemarket.com
2026/07/01	18.39%	12.25%	13.73%	7.69%	5.46%	1.94%	2.5%	5.1%	5.74%	2.98%
2026/07/02	17.55%	13.18%	14.64%	7.56%	5.17%	2.54%	2.83%	3.95%	5.32%	3.29%
2026/07/03	16.45%	14.69%	14.56%	8.02%	4.65%	2.47%	3.85%	4.09%	5.2%	3.38%
2026/07/04	17.41%	11.45%	15.52%	7.94%	5.17%	3.34%	4.4%	4.08%	4.58%	3.3%
2026/07/05	17.88%	10.58%	15.01%	7.68%	5.49%	3.77%	3.34%	3.75%	4.79%	3.45%
2026/07/06	18.6%	12.75%	15.04%	7.82%	5.3%	3.86%	3.49%	4.17%	3.15%	3.9%
2026/07/07	18.93%	13.81%	17.13%	6.06%	5.58%	4.75%	4.8%	3.61%	3.03%	3.63%
2026/07/08	19.5%	12.2%	18.11%	5.99%	5.39%	5.01%	3.53%	3.56%	4.34%	3.54%
2026/07/09	20.38%	12.03%	15.51%	7.62%	5.84%	4.57%	3.41%	3.7%	4.91%	3.08%
2026/07/10	19.39%	12.65%	13.17%	7.24%	6.34%	4.13%	4.98%	3.56%	4.14%	4.12%
2026/07/11	19.61%	13.59%	13.64%	7.61%	6.54%	3.79%	4.12%	3.81%	3.56%	3.78%
2026/07/12	19.39%	15.51%	11.96%	7.43%	6.49%	2.8%	4.83%	3.64%	3.37%	4.01%
2026/07/13	18.73%	15.47%	12.38%	7.02%	5.91%	3.45%	6.04%	4%	3.34%	4.02%
2026/07/14	19%	14.47%	12.53%	6.29%	5.28%	4.37%	5.83%	4.13%	3.02%	4.26%
2026/07/15	19.79%	13.92%	9.8%	5.97%	6.63%	5.01%	6.56%	4.1%	3.05%	4.26%
2026/07/16	20.09%	15%	8.96%	5.57%	6.64%	3.75%	5.22%	4.17%	4.97%	3.97%
2026/07/17	18.57%	19.06%	7.28%	7.1%	5.27%	2.79%	6.25%	3.82%	6.66%	3.68%
2026/07/18	17.98%	19.63%	6.76%	7.08%	4.97%	3.34%	4.51%	3.9%	6.97%	3.54%
2026/07/19	20.97%	15.88%	10.49%	7.28%	6.93%	3.99%	2.58%	4.17%	4.44%	3.38%
2026/07/20	21.31%	18.43%	6.75%	7.19%	4.9%	2.19%	4.82%	5.22%	3.57%	3.05%
2026/07/21	19%	14.47%	12.53%	6.29%	5.28%	4.37%	5.83%	4.13%	3.02%	4.26%
2026/07/22	19.48%	15.17%	11.11%	6.21%	6.06%	3.51%	5.27%	4.55%	4.4%	4.09%
2026/07/23	19.95%	15.78%	11.98%	6.61%	5.82%	3.38%	4.4%	4.1%	3.9%	3.65%
2026/07/24	21.41%	14.48%	11.67%	6.55%	5.82%	3.11%	4.93%	3.56%	3.71%	3.63%
2026/07/25	19.71%	17.05%	11.74%	5.59%	5.94%	3.94%	5.46%	3.89%	3.71%	3.43%
2026/07/26	19.92%	16.95%	11.62%	5.54%	5.97%	3.56%	5.9%	3.96%	3.01%	3.2%
2026/07/27	18.58%	19.46%	12.39%	5.31%	5.49%	4.09%	5.88%	4.3%	1.3%	2.99%
2026/07/28	18.19%	17.39%	12.82%	4.61%	6.06%	4.29%	5.53%	3.93%	2.14%	3.51%
2026/07/29	19.49%	18.41%	12.51%	5%	7.32%	4.87%	3.34%	3.62%	2.47%	3.15%
2026/07/30	18.96%	18.07%	10.43%	6.04%	7.65%	5.41%	3.53%	3.67%	1.93%	2.99%
2026/07/31	22.22%	14.06%	10.1%	8.81%	7.47%	6.44%	3.5%	3.06%	2.62%	2.26%

moneysupermarket.com
capitalone.co.uk
oceanfinance.co.uk
americanexpress.com
moneysavingexpert.com
thinkmoney.co.uk
postoffice.co.uk
experian.co.uk
zable.co.uk
comparethemarket.com

In July 2026, moneysupermarket.com led with a peak impression share of 22.22% on the 31st. Capitalone.co.uk saw fluctuations, peaking at 19.63% on the 18th. Oceanfinance.co.uk’s share declined, ending at 10.1%. Americanexpress.com rose to 8.81% by month’s end. Moneysavingexpert.com maintained stability, closing at 7.47%. Thinkmoney.co.uk’s share increased, finishing at 6.44%. Postoffice.co.uk fluctuated, ending at 3.5%. Experian.co.uk’s share decreased to 3.06%. Zable.co.uk’s share varied, closing at 2.62%. Comparethemarket.com ended the month at 2.26%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for UK Finance Credit Cards - Last month

1
American Express UK - Official Website https://www.americanexpress.com
Find the card that suits your lifestyle, discover our range of Credit and Charge Cards.
2
Credit Card For Bad Credit - Credit Limit £200 - £4000 https://quickcheck.capitalone.co.uk/
39.9% APR Representative Variable. Using Your Card Irresponsibly May Harm Your Score
3
New Virtual Card Access - Credit Limit £200-£8,000 https://apply-creditcard.oceanfinance.co.uk › credit-card › check-now
Virtual Card Access subject to ID checks. Check now for an Ocean Credit Card. Get up to £8,000 Credit Limit. Check if you're eligible without harming your...
4
Credit Card For Poor Credit - Credit Limit £200 - £8000 https://www.postoffice.co.uk › credit-cards
34.9% APR Representative Variable.
5
New Virtual Card Access - £200-£3,000 Credit Limit https://apply-creditcard.thinkmoney.co.uk › credit-card › check-now
Virtual Card Access subject to ID checks. Check now for a thinkmoney Credit Card. Get up to £3,000 Credit Limit. Check if you're eligible without harming your...

In the competitive landscape of credit cards, American Express stands out with its lifestyle-focused offerings. Meanwhile, Capital One and Post Office target those with poor credit, emphasizing credit limits and APRs. Ocean Finance and thinkmoney highlight virtual card access, appealing to tech-savvy consumers.

Frequently Asked Questions

Why is the UK Finance Credit Cards July 2026 Report useful and how should I use it?

Why is the UK Finance Credit Cards July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Finance Credit Cards July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Finance Credit Cards July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Finance Credit Cards July 2026 Report?

The UK Finance Credit Cards July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Finance Credit Cards July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Finance Credit Cards July 2026 Report for?

The UK Finance Credit Cards July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Legal & General

Legal & General is one of the UK’s leading financial services groups and a major global investor. When it came to their retirement business, the company used Adthena to protect its position and benchmark success. Read case study

Staysure

When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

New Market Discovery for Towergate Insurance

Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

Finance

US Credit Cards

AUS

Finance

UK Finance Credit Cards - PPC Market Share Analysis July 2026

Credit Cards – UK

Google AI Overview visibility for Finance Credit Cards UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Finance Credit Cards brands

Share of Spend for the top 10 UK Finance Credit Cards brands

Competitor Count for UK Finance Credit Cards

Market Loss & Market Gains for UK Finance Credit Cards

UK Finance Credit Cards Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Finance Credit Cards

Frequently Asked Questions

Why is the UK Finance Credit Cards July 2026 Report useful and how should I use it?

Why is the UK Finance Credit Cards July 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Finance Credit Cards July 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Finance Credit Cards July 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance

Related reports

US Credit Cards

AUS Credit Cards