Share of Clicks for top 10 UK Finance Credit Cards brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| moneysupermarket.com | 15.21 |
| capitalone.co.uk | 12.46 |
| americanexpress.com | 9.88 |
| comparethemarket.com | 7.33 |
| moneysavingexpert.com | 6.63 |
| postoffice.co.uk | 6.26 |
| oceanfinance.co.uk | 5.05 |
| experian.co.uk | 5.01 |
| paypal.com | 3.91 |
| barclaycard.co.uk | 3.81 |
| others | 24.45 |
- moneysupermarket.com - 15.21%
- capitalone.co.uk - 12.46%
- americanexpress.com - 9.88%
- comparethemarket.com - 7.33%
- moneysavingexpert.com - 6.63%
- postoffice.co.uk - 6.26%
- oceanfinance.co.uk - 5.05%
- experian.co.uk - 5.01%
- paypal.com - 3.91%
- barclaycard.co.uk - 3.81%
- others - 24.45%
Copyright © Adthena. All rights reserved.
In the finance | credit cards PPC landscape, ‘moneysupermarket.com’ leads with 15.21% click share, followed by ‘capitalone.co.uk’ at 12.46%. ‘Others’ collectively hold 24.45%, showcasing diverse competition.
Share of Spend for the top 10 UK Finance Credit Cards brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | moneysupermarket.com | capitalone.co.uk | comparethemarket.com | americanexpress.com | postoffice.co.uk | moneysavingexpert.com | oceanfinance.co.uk | thinkmoney.co.uk | experian.co.uk | barclaycard.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 21.93% | 19.1% | 11.02% | 4.43% | 5.89% | 7.66% | 3.36% | 1.58% | 2.88% | 3% |
| 2025/12/02 | 20.25% | 20.75% | 11.38% | 5.75% | 4.81% | 6.77% | 3.12% | 1.38% | 3.41% | 2.91% |
| 2025/12/03 | 21.19% | 19.94% | 11.08% | 4.76% | 6.08% | 6.96% | 3.48% | 1.5% | 2.65% | 3.04% |
| 2025/12/04 | 20% | 20.62% | 8.71% | 4.61% | 6.55% | 6.7% | 4.56% | 2.1% | 2.64% | 2.67% |
| 2025/12/05 | 20.19% | 20.59% | 4.02% | 4.97% | 8.12% | 7.49% | 5.21% | 2.42% | 2.6% | 2.31% |
| 2025/12/06 | 21.39% | 19.88% | 4.58% | 5.27% | 6.69% | 7.58% | 5.87% | 1.88% | 2.93% | 2.48% |
| 2025/12/07 | 22.8% | 18.24% | 4.95% | 5.75% | 6.2% | 8.2% | 5.43% | 0.9% | 3.23% | 2.45% |
| 2025/12/08 | 22.86% | 17.74% | 7.51% | 5.35% | 6.29% | 8.05% | 3.38% | 1.34% | 2.74% | 2.62% |
| 2025/12/09 | 22.71% | 18.09% | 7.82% | 4.96% | 7.15% | 7.24% | 3.98% | 1.7% | 2.73% | 3.06% |
| 2025/12/10 | 20.57% | 19.01% | 8.91% | 4.86% | 6.71% | 6.94% | 3.92% | 1.96% | 2.7% | 3.53% |
| 2025/12/11 | 19.87% | 19.42% | 9.55% | 5% | 6.53% | 6.28% | 4.05% | 2.62% | 2.76% | 3.6% |
| 2025/12/12 | 20.51% | 21% | 9.55% | 4.63% | 6.35% | 6.03% | 4.18% | 2.58% | 2.54% | 3.23% |
| 2025/12/13 | 20.47% | 19.53% | 9.54% | 5.04% | 6.11% | 6.19% | 5.76% | 2.39% | 2.97% | 3.13% |
| 2025/12/14 | 19.73% | 20.08% | 10.25% | 5.24% | 6.68% | 6.41% | 3.83% | 3.24% | 3.18% | 3.55% |
| 2025/12/15 | 20.21% | 18.97% | 10.67% | 4.83% | 6.65% | 6.71% | 3.72% | 3.38% | 2.33% | 3.54% |
| 2025/12/16 | 19.68% | 19.42% | 11.45% | 4.55% | 7.13% | 6.71% | 4.35% | 3.08% | 2.23% | 3.2% |
| 2025/12/17 | 19.67% | 18.27% | 12.05% | 4.7% | 5.88% | 6.69% | 5.92% | 2.9% | 2.34% | 3.34% |
| 2025/12/18 | 18.83% | 18.47% | 12.46% | 5.29% | 5.86% | 6.64% | 7.06% | 1.54% | 2.59% | 3.54% |
| 2025/12/19 | 19.34% | 17.27% | 12.14% | 5.6% | 4.94% | 5.83% | 7.58% | 1.86% | 2.53% | 3.89% |
| 2025/12/20 | 19.28% | 16.87% | 11.76% | 5.82% | 4.47% | 5.7% | 7.21% | 3.29% | 2.98% | 3.94% |
| 2025/12/21 | 19.4% | 15.36% | 12.63% | 5.99% | 4.92% | 6.12% | 7.04% | 3.01% | 2.94% | 3.56% |
| 2025/12/22 | 19.71% | 15.71% | 10.95% | 5.39% | 5.62% | 5.92% | 7.83% | 3.22% | 2.66% | 3.7% |
| 2025/12/23 | 18.61% | 17.83% | 10.22% | 5.93% | 6.39% | 6.08% | 6.26% | 3.23% | 2.56% | 4.63% |
| 2025/12/24 | 19.35% | 19.28% | 9.32% | 5.81% | 5.29% | 5.37% | 5.47% | 3.68% | 2.8% | 4.44% |
| 2025/12/25 | 18.66% | 17.16% | 8.64% | 7.08% | 5.07% | 5% | 5.38% | 5.1% | 3.11% | 4.29% |
| 2025/12/26 | 18.2% | 16.98% | 11.03% | 6.07% | 5.08% | 5.5% | 5.9% | 3.22% | 3.14% | 4.42% |
| 2025/12/27 | 19.17% | 18.06% | 11.85% | 5.43% | 5.09% | 5.71% | 5.74% | 3.78% | 2.31% | 4.91% |
| 2025/12/28 | 18.42% | 17.85% | 11.48% | 5.52% | 5.16% | 5.78% | 5.51% | 5.17% | 2.62% | 4.46% |
| 2025/12/29 | 18.43% | 17.4% | 12.52% | 5.72% | 6.2% | 5.63% | 6.16% | 5.23% | 2.09% | 3.47% |
| 2025/12/30 | 18.52% | 16.14% | 12.35% | 8.15% | 5.89% | 5.87% | 5.42% | 4.51% | 2.27% | 2.61% |
| 2025/12/31 | 17.59% | 16.52% | 12.41% | 8.83% | 5.53% | 5.23% | 4.88% | 2.88% | 2.63% | 0.25% |
- moneysupermarket.com
- capitalone.co.uk
- comparethemarket.com
- americanexpress.com
- postoffice.co.uk
- moneysavingexpert.com
- oceanfinance.co.uk
- thinkmoney.co.uk
- experian.co.uk
- barclaycard.co.uk
Copyright © Adthena. All rights reserved.
In December 2025, moneysupermarket.com led with fluctuating spend, peaking early. Capitalone.co.uk saw a mid-month dip. Comparethemarket.com rose steadily, while americanexpress.com surged late. Barclaycard.co.uk ended with a sharp decline.
Competitor Count for UK Finance Credit Cards
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 228 |
| 2025/12/02 | 220 |
| 2025/12/03 | 225 |
| 2025/12/04 | 226 |
| 2025/12/05 | 232 |
| 2025/12/06 | 224 |
| 2025/12/07 | 222 |
| 2025/12/08 | 230 |
| 2025/12/09 | 226 |
| 2025/12/10 | 231 |
| 2025/12/11 | 235 |
| 2025/12/12 | 232 |
| 2025/12/13 | 229 |
| 2025/12/14 | 217 |
| 2025/12/15 | 228 |
| 2025/12/16 | 238 |
| 2025/12/17 | 228 |
| 2025/12/18 | 218 |
| 2025/12/19 | 225 |
| 2025/12/20 | 218 |
| 2025/12/21 | 222 |
| 2025/12/22 | 220 |
| 2025/12/23 | 216 |
| 2025/12/24 | 206 |
| 2025/12/25 | 200 |
| 2025/12/26 | 202 |
| 2025/12/27 | 198 |
| 2025/12/28 | 192 |
| 2025/12/29 | 189 |
| 2025/12/30 | 186 |
| 2025/12/31 | 190 |
Copyright © Adthena. All rights reserved.
December began with 228 advertisers, peaking at 238 mid-month. A decline followed, ending with 190 advertisers.
