Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 20.4805171018 |
| 79.5194828982 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 77 |
| 23 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| creditkarma.com | 18.58 |
| americanexpress.com | 13.6 |
| discover.com | 11.1 |
| chase.com | 11.03 |
| capitalone.com | 10.88 |
| carecredit.com | 4.08 |
| paypal.com | 3.87 |
| experian.com | 3.63 |
| citi.com | 2.82 |
| navyfederal.org | 2.18 |
| others | 18.23 |
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In the PPC landscape, Credit Karma leads with 18.58% click share, closely followed by ‘others’ at 18.23%. American Express captures 13.6%, while Discover and Chase hold 11.1% and 11.03%, respectively.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | capitalone.com | discover.com | chase.com | americanexpress.com | nerdwallet.com | carecredit.com | experian.com | creditkarma.com | forbes.com | comparecredit.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 19.87% | 12.3% | 9.09% | 5.78% | 6.7% | 2.84% | 5.12% | 4.79% | 3.25% | 2.79% |
| 2026/04/02 | 19.73% | 11.57% | 9.01% | 5.85% | 7.76% | 2.33% | 4.99% | 4.07% | 2.77% | 4.65% |
| 2026/04/03 | 19.43% | 11.74% | 8.78% | 6.36% | 6.78% | 2.66% | 4.58% | 3.55% | 3.32% | 3.62% |
| 2026/04/04 | 19.94% | 11.31% | 8.74% | 6.32% | 7.16% | 2.88% | 4.5% | 3.78% | 3.33% | 3.46% |
| 2026/04/05 | 19.67% | 11.6% | 8.78% | 6.83% | 6.7% | 2.77% | 4.45% | 4.12% | 2.4% | 2.13% |
| 2026/04/06 | 19.33% | 11.75% | 8.85% | 6.46% | 7.31% | 2.76% | 4.83% | 4.27% | 2.7% | 3.09% |
| 2026/04/07 | 19.53% | 12.4% | 8.74% | 6.25% | 7.76% | 2.43% | 4.52% | 4.56% | 2.78% | 3.51% |
| 2026/04/08 | 19.41% | 12.27% | 9.21% | 6.01% | 8.54% | 2.73% | 3.98% | 4.27% | 3.21% | 3.03% |
| 2026/04/09 | 19.14% | 10.9% | 9.73% | 6.63% | 8.12% | 2.99% | 4.42% | 4.1% | 3.42% | 2.99% |
| 2026/04/10 | 18.63% | 11.75% | 8.67% | 6.14% | 7.65% | 3.01% | 4.05% | 4.38% | 4.83% | 3.41% |
| 2026/04/11 | 18.94% | 12.26% | 8.98% | 6.53% | 6.41% | 3.28% | 3.83% | 3.77% | 4.69% | 4% |
| 2026/04/12 | 18.95% | 11.12% | 8.8% | 6.65% | 6.66% | 3.07% | 3.79% | 3.97% | 3.49% | 5.13% |
| 2026/04/13 | 17.81% | 11.3% | 9.64% | 6.86% | 5.87% | 2.89% | 4.56% | 4.35% | 4.3% | 3.81% |
| 2026/04/14 | 20.48% | 11.67% | 8.71% | 6.68% | 6.85% | 3.07% | 4.9% | 4.27% | 3.27% | 2.63% |
| 2026/04/15 | 19.45% | 11.78% | 9.12% | 5.97% | 6.54% | 3.27% | 4.12% | 3.54% | 2.43% | 4.19% |
| 2026/04/16 | 18.85% | 13.19% | 9.37% | 6.26% | 5.91% | 3.66% | 4.65% | 3.75% | 4.13% | 3.66% |
| 2026/04/17 | 18.27% | 12.83% | 9.85% | 6.42% | 5.49% | 3.42% | 4.59% | 3.7% | 4.56% | 4.9% |
| 2026/04/18 | 17.62% | 12.01% | 9.95% | 6.46% | 7.57% | 2.97% | 4.75% | 3.97% | 4.68% | 2.44% |
| 2026/04/19 | 18.44% | 11.4% | 10.63% | 6.18% | 6.5% | 2.84% | 4.95% | 4.02% | 3.74% | 4.62% |
| 2026/04/20 | 19.13% | 13.07% | 10.99% | 6.21% | 7.74% | 3.26% | 4.26% | 3.81% | 2.99% | 2.81% |
| 2026/04/21 | 18.95% | 13.27% | 11.29% | 5.55% | 7.69% | 3.38% | 4.48% | 3.85% | 3.56% | 2.65% |
| 2026/04/22 | 18.2% | 13.39% | 10.7% | 6.35% | 8.48% | 3.16% | 4.49% | 3.63% | 3.04% | 2.96% |
| 2026/04/23 | 17.09% | 12.57% | 10.11% | 7.17% | 8.39% | 3.14% | 4.89% | 3.75% | 3.59% | 2.71% |
| 2026/04/24 | 17.06% | 12.89% | 10.97% | 8.52% | 6.15% | 3.3% | 4.61% | 4.31% | 3.63% | 2.3% |
| 2026/04/25 | 16.1% | 12.14% | 10.98% | 8.69% | 5.79% | 3.23% | 4.41% | 4.4% | 4.64% | 2.21% |
| 2026/04/26 | 17.22% | 12.29% | 10.57% | 7.04% | 5.93% | 3.38% | 4.61% | 4.67% | 2.61% | 4.65% |
| 2026/04/27 | 16.57% | 13.98% | 10.63% | 6.14% | 6.39% | 3.48% | 4.36% | 4.64% | 3.05% | 3.38% |
| 2026/04/28 | 17.56% | 15.19% | 11.01% | 6.04% | 6.1% | 3.7% | 4.15% | 4.14% | 2.88% | 3.29% |
| 2026/04/29 | 19.52% | 15.18% | 9.57% | 6.07% | 6.29% | 3.37% | 4.29% | 4.25% | 2.87% | 2.92% |
| 2026/04/30 | 17.48% | 15.63% | 10.73% | 5.84% | 5.83% | 4.18% | 4.01% | 3.11% | 2.13% | 1.78% |
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April saw Capital One’s spend share fluctuate, peaking mid-month at 20.48%. Discover’s share rose steadily, ending at 15.63%. Chase experienced a gradual increase, closing at 10.73%. American Express and NerdWallet showed varied trends, while CareCredit surged to 4.18%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 552 |
| 2026/04/02 | 554 |
| 2026/04/03 | 567 |
| 2026/04/04 | 556 |
| 2026/04/05 | 559 |
| 2026/04/06 | 566 |
| 2026/04/07 | 563 |
| 2026/04/08 | 561 |
| 2026/04/09 | 566 |
| 2026/04/10 | 566 |
| 2026/04/11 | 567 |
| 2026/04/12 | 574 |
| 2026/04/13 | 580 |
| 2026/04/14 | 565 |
| 2026/04/15 | 558 |
| 2026/04/16 | 533 |
| 2026/04/17 | 534 |
| 2026/04/18 | 530 |
| 2026/04/19 | 542 |
| 2026/04/20 | 550 |
| 2026/04/21 | 534 |
| 2026/04/22 | 546 |
| 2026/04/23 | 535 |
| 2026/04/24 | 531 |
| 2026/04/25 | 524 |
| 2026/04/26 | 544 |
| 2026/04/27 | 545 |
| 2026/04/28 | 545 |
| 2026/04/29 | 545 |
| 2026/04/30 | 533 |
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April began with 552 advertisers, peaking at 580 mid-month. A decline followed, ending at 533.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Chase.com and CreditKarma.com surged in click share, gaining 1.16 and 1.02, respectively. Meanwhile, CapitalOne.com saw a decline of 1.22.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | capitalone.com | discover.com | americanexpress.com | creditkarma.com | experian.com | chase.com | carecredit.com | nerdwallet.com | comparecredit.com | forbes.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 19.15% | 8.27% | 7.84% | 9.75% | 8.89% | 6.49% | 2.21% | 4.32% | 2.15% | 2.22% |
| 2026/04/02 | 19.28% | 7.65% | 8.03% | 9.8% | 8.43% | 6.73% | 1.75% | 4.69% | 3.94% | 1.73% |
| 2026/04/03 | 18.5% | 7.69% | 8.85% | 8.8% | 7.57% | 6.79% | 2.13% | 3.97% | 2.78% | 2.26% |
| 2026/04/04 | 19.16% | 7.29% | 8.29% | 8.83% | 7.99% | 6.43% | 2.04% | 4.51% | 2.8% | 2.02% |
| 2026/04/05 | 18.71% | 7.56% | 8.68% | 9.53% | 8.05% | 6.34% | 1.96% | 4.12% | 1.68% | 1.46% |
| 2026/04/06 | 18.24% | 7.78% | 8.4% | 9.93% | 9.18% | 6.33% | 1.99% | 4.54% | 2.82% | 1.59% |
| 2026/04/07 | 18.13% | 8.48% | 8.21% | 10.09% | 9.25% | 6.43% | 1.75% | 4.47% | 3.1% | 1.67% |
| 2026/04/08 | 17.88% | 8.7% | 7.9% | 9.53% | 8.6% | 6.76% | 1.98% | 5.65% | 2.63% | 2.03% |
| 2026/04/09 | 17.24% | 6.99% | 8.84% | 9.9% | 8.94% | 7.37% | 2.24% | 4.59% | 2.25% | 2.12% |
| 2026/04/10 | 17.44% | 8.3% | 8.92% | 10.34% | 6.82% | 6.48% | 2.05% | 4.69% | 2.61% | 3.07% |
| 2026/04/11 | 17.48% | 7.95% | 9.23% | 10.04% | 7.51% | 6.43% | 2.35% | 4.01% | 3.02% | 3.34% |
| 2026/04/12 | 17.67% | 6.99% | 9.48% | 9.8% | 7.06% | 6.82% | 2.06% | 3.5% | 3.95% | 2.09% |
| 2026/04/13 | 16.06% | 7.31% | 9.29% | 9.56% | 8.66% | 7.58% | 2.06% | 3.45% | 3.11% | 2.86% |
| 2026/04/14 | 19.2% | 8.14% | 8.73% | 9.82% | 9.55% | 6.73% | 2.32% | 3.97% | 2.03% | 1.87% |
| 2026/04/15 | 18.12% | 7.88% | 8.5% | 9.39% | 6.94% | 7.07% | 2.52% | 4.09% | 3.39% | 1.57% |
| 2026/04/16 | 17.11% | 8.82% | 9.65% | 10.22% | 7.63% | 6.96% | 2.6% | 3.32% | 3.25% | 2.94% |
| 2026/04/17 | 16.41% | 8.63% | 9.56% | 10.47% | 7.71% | 7.01% | 2.28% | 3.66% | 3.98% | 3.28% |
| 2026/04/18 | 15.81% | 7.84% | 9.21% | 10.08% | 8.84% | 7.39% | 2% | 4.73% | 2.32% | 3.14% |
| 2026/04/19 | 16.63% | 7.33% | 9.05% | 10.05% | 8.34% | 8.12% | 1.88% | 4.05% | 4.15% | 2.42% |
| 2026/04/20 | 17.28% | 8.46% | 9.51% | 10.38% | 7.75% | 8.22% | 2.25% | 4.99% | 2.59% | 1.92% |
| 2026/04/21 | 17.24% | 8.69% | 8.42% | 10.4% | 7.85% | 8.56% | 2.61% | 5.08% | 2.43% | 2.14% |
| 2026/04/22 | 16.41% | 9.16% | 9.05% | 9.62% | 8.29% | 8.06% | 2.34% | 5.31% | 3.19% | 1.84% |
| 2026/04/23 | 15.4% | 8.3% | 9.9% | 9.48% | 9.59% | 7.48% | 2.05% | 4.76% | 2.75% | 2.22% |
| 2026/04/24 | 15.44% | 8.77% | 11.23% | 11.17% | 8.35% | 8.52% | 2.27% | 3.37% | 1.9% | 2.38% |
| 2026/04/25 | 14.34% | 7.85% | 11.01% | 10.93% | 7.52% | 8.58% | 2.27% | 3.11% | 2.11% | 3.12% |
| 2026/04/26 | 15.09% | 8.18% | 9.52% | 10.67% | 9.27% | 7.97% | 2.38% | 2.96% | 4.73% | 1.54% |
| 2026/04/27 | 14.88% | 9.65% | 8.87% | 11.1% | 8.97% | 7.86% | 2.56% | 3.18% | 3.35% | 1.67% |
| 2026/04/28 | 15.72% | 10.15% | 9.16% | 10.88% | 8.24% | 8.28% | 2.81% | 3.28% | 3.04% | 1.73% |
| 2026/04/29 | 17.9% | 10.18% | 9.34% | 10.59% | 7.88% | 7.18% | 2.4% | 3.12% | 2.83% | 1.66% |
| 2026/04/30 | 16.29% | 11.05% | 9.41% | 8.56% | 8.03% | 7.94% | 3.06% | 3% | 2.06% | 1.33% |
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In April 2026, Capital One’s impression share began at 19.15% but declined to 16.29% by month’s end. Discover saw a rise from 8.27% to 11.05%. American Express fluctuated, ending at 9.41%. Credit Karma’s share peaked mid-month, closing at 8.56%. Experian’s share remained relatively stable, finishing at 8.03%. Chase experienced growth, ending at 7.94%. CareCredit’s share increased, closing at 3.06%. NerdWallet’s share decreased, ending at 3.00%. CompareCredit’s share varied, finishing at 2.06%. Forbes saw fluctuations, ending at 1.33%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Official American Express Site — Explore American Express® Welcome Offers & Apply on The Official Site. Terms Apply. Compare...
No Credit Score Required To Apply—Credit Scores May Be Used if Available. Apply Today.
Official CareCredit Site — Use the CareCredit credit card to pay for health & wellness care at over 285k locations
Easily compare our credit card rewards to find the one you want. Member FDIC. Compare CHASE® Credit Card offers to find the best card for you.
Access Your Credit Score and Report As Often As You Want with the Credit Karma app.
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In the competitive world of credit cards, American Express entices with exclusive offers, while Capital One targets those with no credit history. CareCredit focuses on health expenses, Chase highlights rewards, and Credit Karma offers free credit score access.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Finance Credit Cards April 2026 Report
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Data within the US Finance Credit Cards April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The US Finance Credit Cards April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The US Finance Credit Cards April 2026 Report aggregates data from across both device types and Google Shopping.
The US Finance Credit Cards April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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