Share of Clicks for top 10 US Finance Credit Cards brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| americanexpress.com | 13.41 |
| creditkarma.com | 13.16 |
| capitalone.com | 11.12 |
| chase.com | 10.94 |
| discover.com | 8.86 |
| paypal.com | 5.03 |
| experian.com | 3.97 |
| bankofamerica.com | 3.8 |
| carecredit.com | 3.78 |
| citi.com | 2.83 |
| others | 23.1 |
- americanexpress.com - 13.41%
- creditkarma.com - 13.16%
- capitalone.com - 11.12%
- chase.com - 10.94%
- discover.com - 8.86%
- paypal.com - 5.03%
- experian.com - 3.97%
- bankofamerica.com - 3.8%
- carecredit.com - 3.78%
- citi.com - 2.83%
- others - 23.1%
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In the competitive landscape, American Express leads with 13.41% click share, closely followed by Credit Karma at 13.16%. Meanwhile, ‘others’ collectively hold a significant 23.1%.
Share of Spend for the top 10 US Finance Credit Cards brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | capitalone.com | chase.com | discover.com | forbes.com | bankofamerica.com | nerdwallet.com | americanexpress.com | comparecredit.com | experian.com | creditkarma.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 17.47% | 12.05% | 9.94% | 4.51% | 2.7% | 7.3% | 5.07% | 3.88% | 5.22% | 3.03% |
| 2025/12/02 | 18.49% | 12.19% | 9.44% | 2.69% | 2.99% | 8.19% | 5.54% | 2.94% | 5.45% | 3.52% |
| 2025/12/03 | 16.31% | 11.67% | 9.31% | 3.54% | 4.3% | 5.91% | 4.92% | 3.73% | 5.62% | 3.21% |
| 2025/12/04 | 15.4% | 11.49% | 8.76% | 1.99% | 5.11% | 6.03% | 5.41% | 3.24% | 5.65% | 3.36% |
| 2025/12/05 | 15.64% | 10.61% | 8.88% | 1.45% | 6.11% | 7.51% | 5.04% | 3.35% | 5.69% | 2.7% |
| 2025/12/06 | 15.81% | 11.28% | 8.41% | 1.98% | 6.47% | 9.78% | 5.18% | 3.82% | 5.8% | 3.11% |
| 2025/12/07 | 15.86% | 11.82% | 8.13% | 1.82% | 5.64% | 9.94% | 5.07% | 4.24% | 5.08% | 3.32% |
| 2025/12/08 | 15.35% | 11.96% | 8.66% | 2.95% | 5.03% | 7.9% | 4.97% | 4.32% | 5.06% | 3.23% |
| 2025/12/09 | 15.57% | 11.42% | 8.63% | 2.87% | 5.45% | 7.2% | 5.59% | 3.62% | 5.35% | 3.88% |
| 2025/12/10 | 17.6% | 11.62% | 9.12% | 1.47% | 5.17% | 5.03% | 5.39% | 3.91% | 6.12% | 3.52% |
| 2025/12/11 | 16.31% | 12.1% | 8.89% | 2.45% | 5.65% | 5.98% | 5.31% | 2.53% | 6.35% | 3.27% |
| 2025/12/12 | 15.67% | 12.36% | 9.41% | 1.35% | 7.08% | 6.4% | 5.61% | 1.75% | 5.38% | 3.63% |
| 2025/12/13 | 16.82% | 12.56% | 9.27% | 1.67% | 7.83% | 6.6% | 5.97% | 3.05% | 3.95% | 3.53% |
| 2025/12/14 | 15.38% | 13.18% | 9.52% | 1.66% | 7.63% | 7.72% | 5.87% | 2.75% | 3.59% | 3.08% |
| 2025/12/15 | 16.05% | 13.24% | 10.4% | 2.92% | 5.86% | 6.43% | 5.71% | 3.05% | 4.25% | 3.15% |
| 2025/12/16 | 15.68% | 13.54% | 9.19% | 3.6% | 5.89% | 5.98% | 5.04% | 3.53% | 3.96% | 3.07% |
| 2025/12/17 | 16.68% | 14.55% | 9.58% | 3.05% | 5.74% | 5.04% | 5.41% | 3.21% | 4.15% | 2.66% |
| 2025/12/18 | 15.28% | 13.51% | 10.33% | 2.83% | 6.42% | 4.63% | 6.01% | 2.34% | 5% | 2.97% |
| 2025/12/19 | 15.37% | 11.77% | 9.81% | 2.67% | 6.05% | 5.01% | 5.96% | 2.67% | 4.92% | 3.12% |
| 2025/12/20 | 14.89% | 11.2% | 9.38% | 2.7% | 6.79% | 6.07% | 5.63% | 1.54% | 5.56% | 3.65% |
| 2025/12/21 | 15.77% | 10.65% | 9.77% | 2.81% | 6.11% | 8.36% | 6.01% | 1% | 4.43% | 3.65% |
| 2025/12/22 | 14.77% | 13.18% | 8.95% | 5.06% | 4.92% | 4.82% | 6.31% | 1.81% | 4.54% | 3.46% |
| 2025/12/23 | 13.96% | 15.1% | 8.73% | 4.11% | 5.4% | 4.7% | 5.76% | 1.92% | 3.86% | 3.09% |
| 2025/12/24 | 14.2% | 14.46% | 8.62% | 3.18% | 5.82% | 4.4% | 5.83% | 1.54% | 4.29% | 3.1% |
| 2025/12/25 | 13.76% | 13.97% | 9.38% | 4.33% | 7.23% | 3.5% | 5.95% | 1.9% | 3.96% | 3.86% |
| 2025/12/26 | 13.87% | 15.01% | 8.48% | 3.36% | 6.38% | 5.84% | 5.84% | 3.83% | 3.76% | 3.72% |
| 2025/12/27 | 14.09% | 14.08% | 7.98% | 3.13% | 5.46% | 8.12% | 5.2% | 2.95% | 3.94% | 3.25% |
| 2025/12/28 | 14.69% | 13.52% | 8.25% | 4.75% | 5.64% | 5.97% | 5.58% | 2.2% | 4.22% | 3.61% |
| 2025/12/29 | 15.5% | 14.37% | 7.87% | 4.51% | 4.09% | 6.26% | 5.23% | 3.12% | 4.21% | 2.97% |
| 2025/12/30 | 15.86% | 11% | 7.93% | 6.8% | 5.1% | 5.47% | 5.68% | 3.11% | 4.19% | 2.54% |
| 2025/12/31 | 17.51% | 8.86% | 8.24% | 6.75% | 5.97% | 5.93% | 5.89% | 4.16% | 3.82% | 2.39% |
- capitalone.com
- chase.com
- discover.com
- forbes.com
- bankofamerica.com
- nerdwallet.com
- americanexpress.com
- comparecredit.com
- experian.com
- creditkarma.com
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Capital One’s spend share fluctuated, peaking at 18.49% early December, then dipped mid-month, closing at 17.51%. Chase saw a decline, ending at 8.86%. Discover’s share decreased, finishing at 8.24%.
Competitor Count for US Finance Credit Cards
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 617 |
| 2025/12/02 | 594 |
| 2025/12/03 | 628 |
| 2025/12/04 | 638 |
| 2025/12/05 | 632 |
| 2025/12/06 | 631 |
| 2025/12/07 | 617 |
| 2025/12/08 | 620 |
| 2025/12/09 | 615 |
| 2025/12/10 | 621 |
| 2025/12/11 | 601 |
| 2025/12/12 | 618 |
| 2025/12/13 | 579 |
| 2025/12/14 | 622 |
| 2025/12/15 | 621 |
| 2025/12/16 | 623 |
| 2025/12/17 | 603 |
| 2025/12/18 | 626 |
| 2025/12/19 | 615 |
| 2025/12/20 | 618 |
| 2025/12/21 | 617 |
| 2025/12/22 | 623 |
| 2025/12/23 | 629 |
| 2025/12/24 | 608 |
| 2025/12/25 | 610 |
| 2025/12/26 | 626 |
| 2025/12/27 | 613 |
| 2025/12/28 | 602 |
| 2025/12/29 | 597 |
| 2025/12/30 | 604 |
| 2025/12/31 | 584 |
Copyright © Adthena. All rights reserved.
December saw fluctuating advertiser numbers, peaking at 638 on December 4th. The month concluded with a dip to 584 on December 31st.
