US Finance Credit Cards - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Credit Cards – US

Google AI Overview visibility for Finance Credit Cards US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.4805171018
79.5194828982
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 77
23
77%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 16%
Transactional 8%
Navigational 9%
Seasonal 0%
Local 0%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 US Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
creditkarma.com 18.58
americanexpress.com 13.6
discover.com 11.1
chase.com 11.03
capitalone.com 10.88
carecredit.com 4.08
paypal.com 3.87
experian.com 3.63
citi.com 2.82
navyfederal.org 2.18
others 18.23
  • creditkarma.com - 18.58%
  • americanexpress.com - 13.6%
  • discover.com - 11.1%
  • chase.com - 11.03%
  • capitalone.com - 10.88%
  • carecredit.com - 4.08%
  • paypal.com - 3.87%
  • experian.com - 3.63%
  • citi.com - 2.82%
  • navyfederal.org - 2.18%
  • others - 18.23%

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In the PPC landscape, Credit Karma leads with 18.58% click share, closely followed by ‘others’ at 18.23%. American Express captures 13.6%, while Discover and Chase hold 11.1% and 11.03%, respectively.

Market Exposure

Share of Spend for the top 10 US Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date capitalone.com discover.com chase.com americanexpress.com nerdwallet.com carecredit.com experian.com creditkarma.com forbes.com comparecredit.com
2026/04/01 19.87% 12.3% 9.09% 5.78% 6.7% 2.84% 5.12% 4.79% 3.25% 2.79%
2026/04/02 19.73% 11.57% 9.01% 5.85% 7.76% 2.33% 4.99% 4.07% 2.77% 4.65%
2026/04/03 19.43% 11.74% 8.78% 6.36% 6.78% 2.66% 4.58% 3.55% 3.32% 3.62%
2026/04/04 19.94% 11.31% 8.74% 6.32% 7.16% 2.88% 4.5% 3.78% 3.33% 3.46%
2026/04/05 19.67% 11.6% 8.78% 6.83% 6.7% 2.77% 4.45% 4.12% 2.4% 2.13%
2026/04/06 19.33% 11.75% 8.85% 6.46% 7.31% 2.76% 4.83% 4.27% 2.7% 3.09%
2026/04/07 19.53% 12.4% 8.74% 6.25% 7.76% 2.43% 4.52% 4.56% 2.78% 3.51%
2026/04/08 19.41% 12.27% 9.21% 6.01% 8.54% 2.73% 3.98% 4.27% 3.21% 3.03%
2026/04/09 19.14% 10.9% 9.73% 6.63% 8.12% 2.99% 4.42% 4.1% 3.42% 2.99%
2026/04/10 18.63% 11.75% 8.67% 6.14% 7.65% 3.01% 4.05% 4.38% 4.83% 3.41%
2026/04/11 18.94% 12.26% 8.98% 6.53% 6.41% 3.28% 3.83% 3.77% 4.69% 4%
2026/04/12 18.95% 11.12% 8.8% 6.65% 6.66% 3.07% 3.79% 3.97% 3.49% 5.13%
2026/04/13 17.81% 11.3% 9.64% 6.86% 5.87% 2.89% 4.56% 4.35% 4.3% 3.81%
2026/04/14 20.48% 11.67% 8.71% 6.68% 6.85% 3.07% 4.9% 4.27% 3.27% 2.63%
2026/04/15 19.45% 11.78% 9.12% 5.97% 6.54% 3.27% 4.12% 3.54% 2.43% 4.19%
2026/04/16 18.85% 13.19% 9.37% 6.26% 5.91% 3.66% 4.65% 3.75% 4.13% 3.66%
2026/04/17 18.27% 12.83% 9.85% 6.42% 5.49% 3.42% 4.59% 3.7% 4.56% 4.9%
2026/04/18 17.62% 12.01% 9.95% 6.46% 7.57% 2.97% 4.75% 3.97% 4.68% 2.44%
2026/04/19 18.44% 11.4% 10.63% 6.18% 6.5% 2.84% 4.95% 4.02% 3.74% 4.62%
2026/04/20 19.13% 13.07% 10.99% 6.21% 7.74% 3.26% 4.26% 3.81% 2.99% 2.81%
2026/04/21 18.95% 13.27% 11.29% 5.55% 7.69% 3.38% 4.48% 3.85% 3.56% 2.65%
2026/04/22 18.2% 13.39% 10.7% 6.35% 8.48% 3.16% 4.49% 3.63% 3.04% 2.96%
2026/04/23 17.09% 12.57% 10.11% 7.17% 8.39% 3.14% 4.89% 3.75% 3.59% 2.71%
2026/04/24 17.06% 12.89% 10.97% 8.52% 6.15% 3.3% 4.61% 4.31% 3.63% 2.3%
2026/04/25 16.1% 12.14% 10.98% 8.69% 5.79% 3.23% 4.41% 4.4% 4.64% 2.21%
2026/04/26 17.22% 12.29% 10.57% 7.04% 5.93% 3.38% 4.61% 4.67% 2.61% 4.65%
2026/04/27 16.57% 13.98% 10.63% 6.14% 6.39% 3.48% 4.36% 4.64% 3.05% 3.38%
2026/04/28 17.56% 15.19% 11.01% 6.04% 6.1% 3.7% 4.15% 4.14% 2.88% 3.29%
2026/04/29 19.52% 15.18% 9.57% 6.07% 6.29% 3.37% 4.29% 4.25% 2.87% 2.92%
2026/04/30 17.48% 15.63% 10.73% 5.84% 5.83% 4.18% 4.01% 3.11% 2.13% 1.78%
  • capitalone.com
  • discover.com
  • chase.com
  • americanexpress.com
  • nerdwallet.com
  • carecredit.com
  • experian.com
  • creditkarma.com
  • forbes.com
  • comparecredit.com

Copyright © Adthena. All rights reserved.

April saw Capital One’s spend share fluctuate, peaking mid-month at 20.48%. Discover’s share rose steadily, ending at 15.63%. Chase experienced a gradual increase, closing at 10.73%. American Express and NerdWallet showed varied trends, while CareCredit surged to 4.18%.

Market Exposure

Competitor Count for US Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 552
2026/04/02 554
2026/04/03 567
2026/04/04 556
2026/04/05 559
2026/04/06 566
2026/04/07 563
2026/04/08 561
2026/04/09 566
2026/04/10 566
2026/04/11 567
2026/04/12 574
2026/04/13 580
2026/04/14 565
2026/04/15 558
2026/04/16 533
2026/04/17 534
2026/04/18 530
2026/04/19 542
2026/04/20 550
2026/04/21 534
2026/04/22 546
2026/04/23 535
2026/04/24 531
2026/04/25 524
2026/04/26 544
2026/04/27 545
2026/04/28 545
2026/04/29 545
2026/04/30 533

Copyright © Adthena. All rights reserved.

April began with 552 advertisers, peaking at 580 mid-month. A decline followed, ending at 533.

Campaign Efficiency

Market Loss & Market Gains for US Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
chase.com 1.16%
creditkarma.com 1.02%
discover.com 0.72%
paypal.com 0.63%
applecard.apple 0.18%
equifax.com -0.23%
nerdwallet.com -0.28%
citi.com -0.32%
chime.com -0.43%
capitalone.com -1.22%

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Chase.com and CreditKarma.com surged in click share, gaining 1.16 and 1.02, respectively. Meanwhile, CapitalOne.com saw a decline of 1.22.

Campaign Efficiency

US Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date capitalone.com discover.com americanexpress.com creditkarma.com experian.com chase.com carecredit.com nerdwallet.com comparecredit.com forbes.com
2026/04/01 19.15% 8.27% 7.84% 9.75% 8.89% 6.49% 2.21% 4.32% 2.15% 2.22%
2026/04/02 19.28% 7.65% 8.03% 9.8% 8.43% 6.73% 1.75% 4.69% 3.94% 1.73%
2026/04/03 18.5% 7.69% 8.85% 8.8% 7.57% 6.79% 2.13% 3.97% 2.78% 2.26%
2026/04/04 19.16% 7.29% 8.29% 8.83% 7.99% 6.43% 2.04% 4.51% 2.8% 2.02%
2026/04/05 18.71% 7.56% 8.68% 9.53% 8.05% 6.34% 1.96% 4.12% 1.68% 1.46%
2026/04/06 18.24% 7.78% 8.4% 9.93% 9.18% 6.33% 1.99% 4.54% 2.82% 1.59%
2026/04/07 18.13% 8.48% 8.21% 10.09% 9.25% 6.43% 1.75% 4.47% 3.1% 1.67%
2026/04/08 17.88% 8.7% 7.9% 9.53% 8.6% 6.76% 1.98% 5.65% 2.63% 2.03%
2026/04/09 17.24% 6.99% 8.84% 9.9% 8.94% 7.37% 2.24% 4.59% 2.25% 2.12%
2026/04/10 17.44% 8.3% 8.92% 10.34% 6.82% 6.48% 2.05% 4.69% 2.61% 3.07%
2026/04/11 17.48% 7.95% 9.23% 10.04% 7.51% 6.43% 2.35% 4.01% 3.02% 3.34%
2026/04/12 17.67% 6.99% 9.48% 9.8% 7.06% 6.82% 2.06% 3.5% 3.95% 2.09%
2026/04/13 16.06% 7.31% 9.29% 9.56% 8.66% 7.58% 2.06% 3.45% 3.11% 2.86%
2026/04/14 19.2% 8.14% 8.73% 9.82% 9.55% 6.73% 2.32% 3.97% 2.03% 1.87%
2026/04/15 18.12% 7.88% 8.5% 9.39% 6.94% 7.07% 2.52% 4.09% 3.39% 1.57%
2026/04/16 17.11% 8.82% 9.65% 10.22% 7.63% 6.96% 2.6% 3.32% 3.25% 2.94%
2026/04/17 16.41% 8.63% 9.56% 10.47% 7.71% 7.01% 2.28% 3.66% 3.98% 3.28%
2026/04/18 15.81% 7.84% 9.21% 10.08% 8.84% 7.39% 2% 4.73% 2.32% 3.14%
2026/04/19 16.63% 7.33% 9.05% 10.05% 8.34% 8.12% 1.88% 4.05% 4.15% 2.42%
2026/04/20 17.28% 8.46% 9.51% 10.38% 7.75% 8.22% 2.25% 4.99% 2.59% 1.92%
2026/04/21 17.24% 8.69% 8.42% 10.4% 7.85% 8.56% 2.61% 5.08% 2.43% 2.14%
2026/04/22 16.41% 9.16% 9.05% 9.62% 8.29% 8.06% 2.34% 5.31% 3.19% 1.84%
2026/04/23 15.4% 8.3% 9.9% 9.48% 9.59% 7.48% 2.05% 4.76% 2.75% 2.22%
2026/04/24 15.44% 8.77% 11.23% 11.17% 8.35% 8.52% 2.27% 3.37% 1.9% 2.38%
2026/04/25 14.34% 7.85% 11.01% 10.93% 7.52% 8.58% 2.27% 3.11% 2.11% 3.12%
2026/04/26 15.09% 8.18% 9.52% 10.67% 9.27% 7.97% 2.38% 2.96% 4.73% 1.54%
2026/04/27 14.88% 9.65% 8.87% 11.1% 8.97% 7.86% 2.56% 3.18% 3.35% 1.67%
2026/04/28 15.72% 10.15% 9.16% 10.88% 8.24% 8.28% 2.81% 3.28% 3.04% 1.73%
2026/04/29 17.9% 10.18% 9.34% 10.59% 7.88% 7.18% 2.4% 3.12% 2.83% 1.66%
2026/04/30 16.29% 11.05% 9.41% 8.56% 8.03% 7.94% 3.06% 3% 2.06% 1.33%
  • capitalone.com
  • discover.com
  • americanexpress.com
  • creditkarma.com
  • experian.com
  • chase.com
  • carecredit.com
  • nerdwallet.com
  • comparecredit.com
  • forbes.com

Copyright © Adthena. All rights reserved.

In April 2026, Capital One’s impression share began at 19.15% but declined to 16.29% by month’s end. Discover saw a rise from 8.27% to 11.05%. American Express fluctuated, ending at 9.41%. Credit Karma’s share peaked mid-month, closing at 8.56%. Experian’s share remained relatively stable, finishing at 8.03%. Chase experienced growth, ending at 7.94%. CareCredit’s share increased, closing at 3.06%. NerdWallet’s share decreased, ending at 3.00%. CompareCredit’s share varied, finishing at 2.06%. Forbes saw fluctuations, ending at 1.33%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Credit Cards - Last month
  1. 1
    American Express https://www.americanexpress.com

    Official American Express Site — Explore American Express® Welcome Offers & Apply on The Official Site. Terms Apply. Compare...

  2. 2
    No Credit Score Required | Credit Cards for Bad Credit https://www.capitalone.com › credit_card › buildcredit

    No Credit Score Required To Apply—Credit Scores May Be Used if Available. Apply Today.

  3. 3
    CareCredit Credit Card https://www.carecredit.com › credit-card › apply-now

    Official CareCredit Site — Use the CareCredit credit card to pay for health & wellness care at over 285k locations

  4. 4
    CHASE® Credit Card Offers | Chase® Cards Official Site https://creditcards.chase.com › creditcards › learnmore

    Easily compare our credit card rewards to find the one you want. Member FDIC. Compare CHASE® Credit Card offers to find the best card for you.

  5. 5
    Credit Karma™- Official Site | Free Credit Score & Report https://www.creditkarma.com

    Access Your Credit Score and Report As Often As You Want with the Credit Karma app.

Copyright © Adthena. All rights reserved.

In the competitive world of credit cards, American Express entices with exclusive offers, while Capital One targets those with no credit history. CareCredit focuses on health expenses, Chase highlights rewards, and Credit Karma offers free credit score access.

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