Share of Clicks for top 10 US Finance Credit Cards brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| creditkarma.com | 17.16 |
| chase.com | 13.01 |
| americanexpress.com | 12.37 |
| discover.com | 12.08 |
| capitalone.com | 10.65 |
| experian.com | 4.51 |
| carecredit.com | 3.76 |
| paypal.com | 3.22 |
| citi.com | 2.43 |
| navyfederal.org | 2.02 |
| others | 18.79 |
- creditkarma.com - 17.16%
- chase.com - 13.01%
- americanexpress.com - 12.37%
- discover.com - 12.08%
- capitalone.com - 10.65%
- experian.com - 4.51%
- carecredit.com - 3.76%
- paypal.com - 3.22%
- citi.com - 2.43%
- navyfederal.org - 2.02%
- others - 18.79%
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In the competitive landscape, ‘others’ dominate with 18.79% click share, while Credit Karma leads individual advertisers at 17.16%. Chase, American Express, and Discover follow closely, showcasing a tight race.
Share of Spend for the top 10 US Finance Credit Cards brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | capitalone.com | discover.com | chase.com | forbes.com | experian.com | comparecredit.com | americanexpress.com | creditkarma.com | nerdwallet.com | carecredit.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 18.4% | 15.04% | 11.72% | 2.05% | 4.07% | 4.72% | 6.15% | 3.48% | 3.06% | 3.66% |
| 2026/05/02 | 18.09% | 13.74% | 10.89% | 2.49% | 4.17% | 3.77% | 6.36% | 3.4% | 5.76% | 3.82% |
| 2026/05/03 | 16.75% | 14.66% | 9.98% | 2.7% | 4.52% | 4.77% | 5.4% | 3.97% | 6.37% | 3.47% |
| 2026/05/04 | 16.64% | 16.04% | 10.89% | 3.46% | 4.22% | 4.23% | 5.5% | 4.26% | 4.98% | 3.11% |
| 2026/05/05 | 19.69% | 15.5% | 9.87% | 4.23% | 4.52% | 4.05% | 5.97% | 4.14% | 4.68% | 2.84% |
| 2026/05/06 | 19.9% | 16.18% | 9.93% | 4.05% | 4.6% | 2.93% | 5.83% | 3.37% | 3.9% | 3.47% |
| 2026/05/07 | 18.88% | 16.17% | 10.63% | 3.88% | 4.19% | 2.44% | 6.17% | 3.12% | 3.58% | 3.57% |
| 2026/05/08 | 18.77% | 14.82% | 10.23% | 4.96% | 5.35% | 2.8% | 5.81% | 3.62% | 3.58% | 3.44% |
| 2026/05/09 | 17.76% | 15.08% | 9.85% | 4.01% | 5.87% | 2.25% | 5.81% | 4.56% | 5.11% | 3.07% |
| 2026/05/10 | 17.2% | 15.23% | 10.05% | 4.71% | 5.64% | 2.35% | 5.88% | 4.5% | 5.04% | 3.06% |
| 2026/05/11 | 18.37% | 15.1% | 9.84% | 3.14% | 5.69% | 3.09% | 5.32% | 4.5% | 3.88% | 2.77% |
| 2026/05/12 | 18.26% | 15.11% | 10.16% | 3.52% | 5.44% | 3.97% | 4.92% | 4.29% | 4.81% | 2.67% |
| 2026/05/13 | 19.16% | 15.72% | 10.05% | 4.27% | 5.36% | 2.81% | 5.71% | 4.39% | 3.31% | 2.92% |
| 2026/05/14 | 17.93% | 14.32% | 12.16% | 2.76% | 5.36% | 3.25% | 5.41% | 5.15% | 3.09% | 2.96% |
| 2026/05/15 | 18.73% | 14.81% | 10.19% | 4.95% | 5.36% | 2.8% | 5.8% | 3.61% | 3.59% | 3.44% |
| 2026/05/16 | 16.45% | 13.63% | 12.77% | 4.84% | 5.04% | 2.54% | 5.8% | 4.57% | 5.15% | 2.67% |
| 2026/05/17 | 15.76% | 12.85% | 12.71% | 4.79% | 5.32% | 3.26% | 5.2% | 5.1% | 5.16% | 2.78% |
| 2026/05/18 | 18.68% | 11.41% | 12.35% | 5.62% | 5.67% | 3.34% | 5.58% | 4.86% | 4.57% | 2.96% |
| 2026/05/19 | 18.3% | 12.14% | 12.77% | 4.79% | 4.66% | 3.04% | 6.12% | 4.29% | 4.43% | 3.66% |
| 2026/05/20 | 17.71% | 12.74% | 12.44% | 4.83% | 5.42% | 3.02% | 5.22% | 4.22% | 5.76% | 3.31% |
| 2026/05/21 | 17.64% | 13.94% | 12.49% | 4.66% | 5.88% | 3.33% | 3.85% | 4.36% | 4.74% | 2.84% |
| 2026/05/22 | 18.51% | 15.24% | 10.94% | 4.69% | 6.33% | 1.82% | 3.66% | 3.92% | 7.02% | 2.62% |
| 2026/05/23 | 17.57% | 16.24% | 10.99% | 5.17% | 6.26% | 1.94% | 4.56% | 3.92% | 5.52% | 2.66% |
| 2026/05/24 | 17.88% | 14.42% | 10.83% | 6.36% | 5.34% | 2.64% | 4.93% | 3.99% | 5.32% | 2.29% |
| 2026/05/25 | 17.47% | 12.66% | 10.91% | 5.81% | 5.09% | 3.2% | 5.97% | 4.03% | 4.88% | 2.3% |
| 2026/05/26 | 18.21% | 12.65% | 12.33% | 7.26% | 5.66% | 3.38% | 4.8% | 4.45% | 4.51% | 2.4% |
| 2026/05/27 | 18.09% | 14.16% | 12.67% | 6.12% | 5.68% | 3.64% | 4.91% | 3.96% | 3.69% | 2.35% |
| 2026/05/28 | 18.04% | 15.11% | 12.55% | 5.97% | 4.85% | 4.44% | 5.09% | 3.94% | 3.85% | 2.46% |
| 2026/05/29 | 16.77% | 14.42% | 12.97% | 5.54% | 4.94% | 3.84% | 4.71% | 4.06% | 4.63% | 2.84% |
| 2026/05/30 | 16.71% | 13.08% | 12.96% | 5.56% | 5.46% | 5.31% | 4.8% | 4.05% | 3.69% | 2.57% |
| 2026/05/31 | 17.96% | 13.35% | 12.53% | 5.19% | 5.16% | 4.96% | 4.91% | 4.17% | 3.51% | 2.87% |
- capitalone.com
- discover.com
- chase.com
- forbes.com
- experian.com
- comparecredit.com
- americanexpress.com
- creditkarma.com
- nerdwallet.com
- carecredit.com
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In May 2026, Capital One led with fluctuating spend shares, peaking at 19.90%. Discover and Chase followed, with Discover’s share dipping mid-month. Forbes and Experian showed steady growth, while American Express and Credit Karma maintained moderate shares. The month concluded with Capital One still leading.
Competitor Count for US Finance Credit Cards
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 531 |
| 2026/05/02 | 525 |
| 2026/05/03 | 552 |
| 2026/05/04 | 538 |
| 2026/05/05 | 545 |
| 2026/05/06 | 536 |
| 2026/05/07 | 541 |
| 2026/05/08 | 538 |
| 2026/05/09 | 509 |
| 2026/05/10 | 524 |
| 2026/05/11 | 586 |
| 2026/05/12 | 570 |
| 2026/05/13 | 539 |
| 2026/05/14 | 580 |
| 2026/05/15 | 538 |
| 2026/05/16 | 579 |
| 2026/05/17 | 600 |
| 2026/05/18 | 578 |
| 2026/05/19 | 568 |
| 2026/05/20 | 570 |
| 2026/05/21 | 586 |
| 2026/05/22 | 602 |
| 2026/05/23 | 593 |
| 2026/05/24 | 606 |
| 2026/05/25 | 692 |
| 2026/05/26 | 679 |
| 2026/05/27 | 679 |
| 2026/05/28 | 667 |
| 2026/05/29 | 640 |
| 2026/05/30 | 640 |
| 2026/05/31 | 654 |
Copyright © Adthena. All rights reserved.
May began with 531 advertisers, fluctuating throughout. Mid-month saw a peak at 600, then surged to 692 on May 25. The month concluded with 654 advertisers, reflecting dynamic competition.
