US Finance Credit Cards - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
creditkarma.com	11.97
americanexpress.com	9.46
capitalone.com	8.45
nerdwallet.com	7.68
chase.com	6.65
discover.com	6.26
bankofamerica.com	4.07
fool.com	3.66
homedepot.com	2.67
comparecredit.com	2.55
others	36.58

In the competitive landscape of Google PPC for credit cards, Credit Karma leads with 11.97% click share, followed by American Express at 9.46%. Meanwhile, ‘others’ collectively hold a significant 36.58%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	nerdwallet.com	fool.com	capitalone.com	discover.com	comparecredit.com	chase.com	comparecards.com	americanexpress.com	financebuzz.com	cardcritics.com
2025/02/01	16.81%	9.01%	7.87%	4.84%	6.76%	4.61%	4.43%	3.4%	3.92%	4.52%
2025/02/02	16.87%	9.15%	7.99%	4.6%	7.03%	4.41%	4.05%	3.18%	4.24%	5.01%
2025/02/03	15.68%	9.15%	8.29%	5.07%	7.55%	4.55%	4.7%	2.77%	3.95%	4.84%
2025/02/04	15.51%	8.42%	7.51%	5.17%	7.3%	5.02%	4.48%	2.89%	3.82%	4.01%
2025/02/05	15.6%	8.45%	7.92%	5.33%	7.28%	4.76%	3.97%	3.34%	4.11%	4.26%
2025/02/06	15.19%	8.57%	8.29%	5.43%	7.3%	5.04%	3.66%	3.49%	4.2%	4.13%
2025/02/07	15.92%	9.72%	8.73%	5.75%	7.49%	4.96%	3.09%	3.03%	3.58%	3.82%
2025/02/08	16.45%	9.8%	8.67%	5.83%	7.22%	4.8%	2.39%	3.04%	2.74%	4.65%
2025/02/09	17.17%	10.03%	8.84%	5.54%	7.18%	4.41%	1.72%	2.78%	2.88%	5.23%
2025/02/10	17.17%	9.76%	8.84%	5.72%	7.16%	4.07%	2.78%	2.87%	3.07%	5.22%
2025/02/11	15.53%	9.63%	9.28%	5.9%	7.62%	4.13%	2.97%	3.04%	2.57%	5.75%
2025/02/12	15.95%	9.93%	8.98%	6.1%	7.19%	4.51%	3.27%	3.32%	1.91%	5.71%
2025/02/13	16.15%	9.21%	8.91%	6.1%	6.93%	4.84%	3.61%	3.85%	2.43%	5.6%
2025/02/14	17.28%	9.08%	8.35%	5.91%	6.52%	4.71%	3.28%	3.19%	3.28%	5.27%
2025/02/15	16.54%	9.76%	8.01%	6.53%	7.28%	4.64%	3.59%	3.22%	3.66%	4.69%
2025/02/16	17.43%	10.19%	8.02%	6.08%	7.04%	4.47%	3.14%	2.89%	3.93%	4.44%
2025/02/17	15.23%	10.48%	7.97%	7.03%	7.49%	4.99%	3.71%	2.91%	4.61%	4.95%
2025/02/18	15.94%	10.11%	8.96%	7.14%	7.17%	4.69%	3.93%	2.88%	4.57%	3.86%
2025/02/19	15.73%	10.17%	9.21%	7.05%	6.9%	4.71%	3.93%	2.81%	4.04%	3.9%
2025/02/20	15.88%	9.43%	9.81%	6.84%	5.75%	5.25%	3.52%	2.88%	3.51%	3.91%
2025/02/21	15.85%	9.45%	9.77%	7.33%	6.65%	4.95%	3.77%	2.91%	3.46%	4.48%
2025/02/22	18.8%	9.28%	8.87%	6.68%	5.86%	4.93%	2.92%	3.04%	3.11%	4.13%
2025/02/23	16.51%	10.36%	8.84%	7.6%	6.65%	4.83%	2.95%	2.95%	3.87%	4.26%
2025/02/24	16.66%	9.74%	9.67%	7.22%	6.23%	5.26%	3.56%	3.22%	3.2%	3.54%
2025/02/25	16.16%	9.43%	10.07%	7.65%	5.82%	5.2%	3.9%	3.91%	3.46%	3.64%
2025/02/26	17.47%	9.66%	9.39%	6.57%	5.82%	5.28%	3.99%	3.45%	3.31%	3.47%
2025/02/27	17.25%	10.3%	10.82%	7.23%	5.14%	4.85%	4.44%	3.46%	3.65%	4.14%
2025/02/28	18.31%	10.05%	9.64%	6.8%	5.14%	4.57%	4.28%	3.97%	3.71%	3.65%

Nerdwallet.com led February with fluctuating spend shares, peaking at 18.80% on the 22nd. Fool.com and Capitalone.com followed, showing consistent growth. Discover.com and Comparecredit.com experienced varied trends, while Chase.com and Comparecards.com saw modest changes. The month concluded with Nerdwallet.com maintaining dominance.

Market Exposure

Competitor Count for US Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/02/01	2023
2025/02/02	1994
2025/02/03	2018
2025/02/04	2034
2025/02/05	2081
2025/02/06	2086
2025/02/07	1829
2025/02/08	1730
2025/02/09	1645
2025/02/10	1719
2025/02/11	1728
2025/02/12	1642
2025/02/13	1632
2025/02/14	1619
2025/02/15	1460
2025/02/16	1527
2025/02/17	1603
2025/02/18	1550
2025/02/19	1650
2025/02/20	1699
2025/02/21	1590
2025/02/22	1605
2025/02/23	1536
2025/02/24	1597
2025/02/25	1568
2025/02/26	1619
2025/02/27	1454
2025/02/28	1460

February began with 2,023 advertisers, peaking at 2,086 on the 6th. A decline followed, reaching 1,454 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
creditkarma.com	2.14%
discover.com	0.51%
navyfederal.org	0.47%
americanexpress.com	0.28%
thegiftcardshop.com	0.27%
citi.com	-0.41%
cardcritics.com	-0.45%
comparecredit.com	-0.48%
perfectgift.com	-0.53%
bankofamerica.com	-1%

Creditkarma.com surged with a 2.14% click share increase, while bankofamerica.com dropped by 1.0%. Discover.com and navyfederal.org also saw positive gains, contrasting with declines for perfectgift.com and comparecredit.com.

Campaign Efficiency

US Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	capitalone.com	nerdwallet.com	fool.com	creditkarma.com	americanexpress.com	discover.com	chase.com	comparecredit.com	cardcritics.com	forbes.com
2025/02/01	9.72%	10.1%	7.44%	4.96%	4.89%	3.99%	4.09%	5.49%	4.29%	3.27%
2025/02/02	9.56%	10.13%	7.54%	5.1%	4.67%	3.63%	3.75%	5.84%	4.72%	3.04%
2025/02/03	9.91%	9.24%	7.41%	5.23%	4.42%	4.01%	3.91%	6.16%	4.55%	3.07%
2025/02/04	8.9%	9.21%	6.8%	5.44%	4.47%	4.15%	4.48%	6.09%	3.73%	3.13%
2025/02/05	9.53%	9.22%	6.82%	4.66%	4.91%	4.37%	4.08%	6.07%	4.02%	3.02%
2025/02/06	9.96%	9.02%	6.83%	4.39%	5.02%	4.38%	4.37%	6.18%	3.95%	3.27%
2025/02/07	10.47%	9.18%	7.5%	4.83%	4.67%	4.45%	4.39%	6.1%	3.62%	3.07%
2025/02/08	10.32%	9.27%	7.41%	5.66%	5.01%	4.37%	4.29%	5.74%	4.11%	2.71%
2025/02/09	10.44%	9.84%	7.79%	5.71%	4.32%	4.04%	4.06%	5.64%	4.58%	2.64%
2025/02/10	10.56%	10.2%	7.67%	4.81%	4.57%	4.16%	3.67%	5.87%	4.73%	3.19%
2025/02/11	11%	8.89%	7.4%	4.44%	4.43%	4.3%	3.52%	6.14%	4.91%	3.19%
2025/02/12	10.99%	9.35%	7.7%	5%	4.9%	4.38%	3.85%	5.75%	4.94%	3.08%
2025/02/13	10.54%	9.65%	7.11%	4.62%	5.56%	4.5%	4.07%	5.59%	4.91%	3.11%
2025/02/14	9.86%	10.34%	7.23%	4%	4.93%	4.34%	4.02%	5.37%	4.76%	2.81%
2025/02/15	9.05%	9.5%	7.44%	5.69%	5.35%	4.6%	3.74%	5.57%	4.05%	2.56%
2025/02/16	9.22%	10.44%	8.14%	4.76%	4.61%	4.3%	3.99%	5.55%	3.92%	2.57%
2025/02/17	9.48%	8.52%	8.14%	5.05%	4.6%	5.36%	4.07%	5.85%	4.43%	2.25%
2025/02/18	10.85%	9.37%	7.99%	5.19%	4.68%	5.23%	4.03%	5.6%	3.4%	2.86%
2025/02/19	11.03%	9.15%	8.16%	4.95%	4.44%	5.28%	4.08%	5.51%	3.49%	2.65%
2025/02/20	11.64%	9.23%	7.55%	5.18%	4.3%	5.14%	4.57%	4.64%	3.46%	2.58%
2025/02/21	11.81%	9.03%	7.49%	6.25%	4.51%	5.61%	4.07%	5.31%	4.05%	2.87%
2025/02/22	10.8%	11.17%	7.53%	5%	4.62%	4.99%	4.2%	4.88%	3.83%	2.8%
2025/02/23	10.36%	9.39%	7.96%	6.87%	4.86%	5.46%	3.95%	5.01%	3.7%	2.35%
2025/02/24	11.58%	9.84%	7.83%	5.26%	4.77%	5.32%	4.28%	4.99%	3.36%	2.33%
2025/02/25	11.85%	9.06%	7.38%	5.49%	5.62%	5.54%	4.07%	4.83%	3.37%	2.35%
2025/02/26	11.26%	10.02%	7.71%	4.92%	5.14%	4.76%	4.35%	4.57%	3.06%	2.6%
2025/02/27	13.09%	10.14%	8.04%	6.04%	5.91%	5.03%	4.16%	4.07%	3.53%	2.62%
2025/02/28	11.8%	10.84%	8.11%	7.05%	5.89%	4.62%	4.12%	4.12%	3.26%	2.66%

In February 2025, Capital One’s impression share rose from 9.72% to 11.80%, peaking at 13.09% on the 27th. NerdWallet fluctuated, ending at 10.84%. Fool.com saw a steady increase, closing at 8.11%. CreditKarma’s share grew, finishing at 7.05%. American Express ended at 5.89%, while Discover and Chase showed minor fluctuations. CompareCredit and CardCritics experienced declines, closing at 4.12% and 3.26%, respectively. Forbes remained stable, ending at 2.66%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Bank of America® Credit Cards | $200 Cash Rewards Bonus Offer https://www.bankofamerica.com › cashrewards
$200 Online Cash Rewards Bonus Offer & Earn 3% Cash Back In Your Favorite Choice Category.
2
5 Best Balance Transfer Cards - 0% Interest until Nearly 2027 https://www.bankrate.com › creditcard › offers
Move your high-interest debt to 0% Intro APR cards with 0% Interest up for to 21 months
3
Venture® Earns 75K Bonus Miles https://www.capitalone.com
Spend $4K, Earn 75,000 Miles — Earn 75K Bonus Miles Once You Spend $4K In the First 3 Months With Venture® & Venture X®.
4
Credit Karma https://www.creditkarma.com
Check Free Credit Score — Get Free Credit Reports in 2 Minutes. Get an in-depth view of your credit score. Get a better handle on your money with the easy to use, free to download Credit Karma app.
5
Discover® Card Offers - Balance Transfer Card https://www.discover.com
Enjoy 0% Intro APR for 15 Months on Balance Transfers and No Annual Fees. See Terms.

In the competitive world of credit cards, Bank of America entices with a $200 cash rewards bonus, while Bankrate highlights 0% interest balance transfers until 2027. Capital One offers 75,000 bonus miles, Discover promotes 0% APR for 15 months, and Credit Karma provides free credit score insights.

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US Finance Credit Cards - PPC Market Share Analysis February 2025

Share of Clicks for top 10 US Finance Credit Cards brands

Share of Spend for the top 10 US Finance Credit Cards brands

Competitor Count for US Finance Credit Cards

Market Loss & Market Gains for US Finance Credit Cards

US Finance Credit Cards Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Finance Credit Cards

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance