US Finance Credit Cards - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Credit Cards – US

Google AI Overview visibility for Finance Credit Cards US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 54.7176507428
45.2823492572
54%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 73
27
73%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 8%
Navigational 12%
Seasonal 0%
Local 0%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 US Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chase.com 16.44
creditkarma.com 15.02
americanexpress.com 14.1
capitalone.com 11.51
discover.com 7.41
experian.com 4.91
carecredit.com 3.51
citi.com 2.71
paypal.com 2.58
nerdwallet.com 2.2
others 19.61
  • chase.com - 16.44%
  • creditkarma.com - 15.02%
  • americanexpress.com - 14.1%
  • capitalone.com - 11.51%
  • discover.com - 7.41%
  • experian.com - 4.91%
  • carecredit.com - 3.51%
  • citi.com - 2.71%
  • paypal.com - 2.58%
  • nerdwallet.com - 2.2%
  • others - 19.61%

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Chase.com leads with 16.44% click share, closely followed by CreditKarma.com at 15.02%. Others collectively hold 19.61%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date chase.com capitalone.com americanexpress.com discover.com creditkarma.com forbes.com nerdwallet.com experian.com carecredit.com comparecredit.com
2026/07/01 15.39% 18.33% 5.48% 9.33% 4.94% 5.26% 4.83% 6.49% 2.77% 2.68%
2026/07/02 15.64% 18.65% 5.59% 7.84% 5.62% 5.61% 3.83% 6.21% 3% 4.98%
2026/07/03 14.47% 18.83% 5.2% 7.53% 4.74% 5.72% 6.95% 6.63% 2.52% 4.56%
2026/07/04 13.13% 16.89% 5.24% 8.06% 7.59% 6.23% 9.93% 6.08% 2.38% 2.53%
2026/07/05 14.46% 16.11% 5.34% 8.39% 5.81% 6.95% 7.71% 6.6% 2.02% 3.74%
2026/07/06 14.67% 17.14% 5.15% 8.83% 5.97% 7.78% 5.66% 6.81% 2.41% 4.11%
2026/07/07 14.67% 17.65% 5.33% 7.9% 6.36% 8.46% 5.54% 7.09% 2.63% 2.66%
2026/07/08 14.89% 16.88% 5.07% 7.6% 9.11% 7.19% 5.42% 7.66% 1.64% 2.83%
2026/07/09 15.35% 18.41% 5.77% 5.78% 7.64% 6.89% 5.62% 6.83% 3.12% 3.51%
2026/07/10 15.43% 17.41% 5.86% 4.16% 8.81% 5.92% 6.85% 5.96% 3.5% 3.56%
2026/07/11 15.93% 17.36% 6.09% 4.51% 9.03% 5.35% 6.11% 6.21% 3.55% 3.37%
2026/07/12 14.35% 16.92% 6.16% 4.99% 8.76% 5.72% 6.52% 5.99% 3.62% 3.32%
2026/07/13 16.53% 16% 5.71% 6.21% 8.91% 5.3% 6.08% 7.14% 3.18% 2.42%
2026/07/14 15.74% 15.81% 5.84% 7.98% 8.8% 6.46% 5.67% 6.19% 2.67% 1.86%
2026/07/15 15.63% 16.28% 5.69% 6.68% 8.7% 6.07% 6.51% 4.88% 2.87% 2%
2026/07/16 17.11% 14.04% 5.86% 6.42% 8.01% 5.7% 6.65% 4.77% 3.11% 3.75%
2026/07/17 15.24% 15.22% 6.06% 9.4% 7.27% 5.11% 6.85% 5.05% 3.08% 3.68%
2026/07/18 17.79% 16.7% 6% 7.23% 7.1% 4.37% 6.66% 5.12% 2.54% 2.91%
2026/07/19 16.55% 15.5% 5.58% 6.68% 8.22% 4.88% 7.51% 5.75% 3.51% 2.73%
2026/07/20 16.51% 14.76% 6.16% 7.73% 9.52% 4.49% 5.11% 4.62% 3.63% 2.9%
2026/07/21 15.69% 15.77% 5.82% 7.96% 8.77% 6.47% 5.66% 6.17% 2.66% 1.85%
2026/07/22 13.98% 15.63% 6.77% 7.05% 9.82% 5.02% 6.19% 5.26% 3.14% 2.38%
2026/07/23 16% 14.41% 6.88% 7.57% 8.52% 5.29% 5.29% 5.62% 3.24% 2.36%
2026/07/24 15.8% 15.35% 6.17% 7.46% 8.44% 5.32% 6.13% 5.74% 2.29% 2.81%
2026/07/25 14.52% 14.18% 6.84% 7.59% 9.58% 4.93% 6.49% 5.6% 2.89% 2.5%
2026/07/26 14.73% 14.96% 6.7% 7.16% 9.28% 4.96% 6.47% 6.21% 1.52% 2.56%
2026/07/27 15.35% 13.52% 6.61% 7.88% 11.22% 4.82% 5.56% 6.13% 2.08% 2.53%
2026/07/28 15.61% 14.9% 6.64% 7.06% 7.42% 5.4% 6.91% 6.03% 2.46% 3.74%
2026/07/29 12.8% 14.77% 6.71% 7.6% 11.14% 5.52% 5.82% 5.85% 2.34% 3.25%
2026/07/30 14.11% 14.32% 6.4% 7.15% 10.58% 5.21% 5.32% 5.79% 3.82% 2.71%
2026/07/31 17.35% 15% 7.81% 7.24% 6.74% 5.81% 5.23% 5.14% 3.47% 2.21%
  • chase.com
  • capitalone.com
  • americanexpress.com
  • discover.com
  • creditkarma.com
  • forbes.com
  • nerdwallet.com
  • experian.com
  • carecredit.com
  • comparecredit.com

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In July 2026, Chase’s PPC spend fluctuated, peaking at 17.79% on the 18th. Capital One led early, but dipped mid-month. American Express saw a steady rise, ending at 7.81%. Discover’s spend was volatile, while Credit Karma surged late, peaking at 11.22% on the 27th. Forbes and NerdWallet had moderate fluctuations. Experian’s spend was stable, and CareCredit saw minor changes. CompareCredit’s spend was low, ending at 2.21%.

Market Exposure

Competitor Count for US Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 508
2026/07/02 520
2026/07/03 509
2026/07/04 517
2026/07/05 531
2026/07/06 513
2026/07/07 512
2026/07/08 496
2026/07/09 486
2026/07/10 500
2026/07/11 491
2026/07/12 510
2026/07/13 516
2026/07/14 500
2026/07/15 499
2026/07/16 519
2026/07/17 501
2026/07/18 498
2026/07/19 506
2026/07/20 498
2026/07/21 500
2026/07/22 552
2026/07/23 544
2026/07/24 536
2026/07/25 567
2026/07/26 576
2026/07/27 549
2026/07/28 541
2026/07/29 529
2026/07/30 525
2026/07/31 526

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July saw a dynamic shift in advertiser numbers, starting at 508 and peaking at 576 on the 26th. The month concluded with a stable 526, reflecting a vibrant competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
creditkarma.com 1.22%
americanexpress.com 1.05%
discover.com 0.67%
navyfederal.org 0.36%
aspire.com 0.21%
forbes.com -0.49%
capitalone.com -0.52%
chase.com -0.59%
carecredit.com -0.86%
paypal.com -0.95%

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Creditkarma.com and americanexpress.com lead with click share gains, while paypal.com and carecredit.com face declines.

Campaign Efficiency

US Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date capitalone.com chase.com americanexpress.com creditkarma.com experian.com discover.com forbes.com applecard.apple nerdwallet.com comparecredit.com
2026/07/01 16.24% 11.84% 7.39% 8.52% 9.08% 6.58% 4.12% 3.02% 3.02% 2.52%
2026/07/02 16.87% 11.9% 7.42% 8.58% 8.5% 5.82% 3.94% 3.52% 2.23% 4.75%
2026/07/03 16.25% 10.68% 6.75% 8.27% 8.96% 5.78% 4.14% 4.04% 4.52% 4.19%
2026/07/04 15.14% 10.47% 6.83% 9.45% 8.8% 6.15% 4.89% 4.24% 7.9% 2.45%
2026/07/05 14.13% 11.14% 6.98% 9.84% 9.78% 6.12% 5.26% 4.16% 5.04% 3.37%
2026/07/06 14.95% 11.24% 6.51% 8.99% 9.67% 6.48% 5.85% 4.11% 3.59% 3.66%
2026/07/07 15.91% 11.19% 7.17% 9.28% 9.87% 6.29% 6.46% 4.42% 3.45% 2.29%
2026/07/08 15.27% 11.24% 7.39% 9.81% 10.95% 6.09% 5.68% 4.38% 3.56% 2.14%
2026/07/09 16.73% 11.56% 7.92% 9.45% 9.88% 4.23% 5.5% 4.25% 3.82% 3.17%
2026/07/10 15.6% 11.67% 8.03% 10.81% 8.54% 2.73% 4.6% 3.5% 4.75% 3.31%
2026/07/11 15.54% 12.19% 8.67% 10.85% 9.73% 2.9% 4.12% 3.42% 3.99% 2.6%
2026/07/12 15.11% 10.62% 8.3% 11.77% 8.93% 3.45% 4.2% 3.55% 4.08% 2.77%
2026/07/13 14.47% 11.79% 7.86% 11.02% 10.54% 4.1% 4.05% 3.36% 4.29% 2.16%
2026/07/14 13.72% 11.81% 7.99% 10.58% 9.65% 6.05% 5.02% 3.26% 3.69% 1.61%
2026/07/15 14.92% 11.55% 7.51% 9.82% 7.82% 5.3% 4.93% 4% 4.94% 1.87%
2026/07/16 12.47% 13.3% 8.19% 9.04% 7.13% 5.48% 4.57% 4.22% 4.55% 3.52%
2026/07/17 14.35% 11.35% 8.66% 8.98% 6.86% 7.74% 3.91% 2.81% 5.03% 3.59%
2026/07/18 15.62% 13.3% 8.41% 9.76% 7.09% 5.4% 3.18% 3.45% 4.36% 2.62%
2026/07/19 13.98% 12.98% 7.44% 10.59% 9.06% 5% 3.49% 3.26% 5.32% 2.43%
2026/07/20 14.29% 12.65% 9.51% 9.93% 7.45% 6% 3.37% 3.14% 3.28% 2.81%
2026/07/21 13.72% 11.81% 7.99% 10.58% 9.65% 6.05% 5.02% 3.26% 3.69% 1.61%
2026/07/22 13.71% 9.96% 8.73% 13.21% 8.01% 5.79% 3.81% 3.3% 3.7% 2.02%
2026/07/23 13.36% 12.31% 8.53% 11.64% 8.62% 6.22% 3.9% 3.51% 3.18% 1.89%
2026/07/24 14% 11.55% 7.84% 11.09% 8.74% 6.46% 4.36% 3.87% 3.56% 2.46%
2026/07/25 13.06% 10.97% 8.45% 10.34% 8.79% 6.54% 3.64% 3.5% 4.42% 2.18%
2026/07/26 13.59% 11.15% 8.33% 10.22% 8.85% 6.5% 3.74% 3.42% 4.18% 2.37%
2026/07/27 12.81% 11.04% 7.97% 12.56% 9.58% 6.85% 3.62% 3.55% 3.88% 2.39%
2026/07/28 13.84% 11.1% 8.45% 9.52% 9.36% 6.51% 4.25% 4.09% 4.51% 3.4%
2026/07/29 13.43% 9.53% 8.64% 10.87% 8.56% 6.58% 4.34% 3.74% 3.98% 2.94%
2026/07/30 13.05% 10.38% 8.69% 11.52% 8.78% 6.6% 3.87% 3.24% 4.29% 2.26%
2026/07/31 13.28% 12.43% 10.65% 8.38% 8.2% 6.29% 4.69% 3.44% 3.32% 1.95%
  • capitalone.com
  • chase.com
  • americanexpress.com
  • creditkarma.com
  • experian.com
  • discover.com
  • forbes.com
  • applecard.apple
  • nerdwallet.com
  • comparecredit.com

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In July 2026, Capital One’s impression share fluctuated, peaking early at 16.87% and ending at 13.28%. Chase saw a mid-month rise, closing at 12.43%. American Express steadily increased, finishing strong at 10.65%. Credit Karma’s share peaked mid-month, closing at 8.38%. Experian’s share varied, ending at 8.20%. Discover’s share dipped mid-month, closing at 6.29%. Forbes and Apple Card showed minor fluctuations, ending at 4.69% and 3.44%, respectively. NerdWallet and CompareCredit had lower shares, closing at 3.32% and 1.95%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Credit Cards - Last month
  1. 1
    American Express https://www.americanexpress.com

    Visit Our Official Site — Explore American Express® Welcome Offers & Apply on The Official Site. Terms Apply. Compare...

  2. 2
    No Credit Score Required | Credit Cards for Bad Credit https://www.capitalone.com › credit_card › buildcredit

    No Credit Score Required To Apply—Credit Scores May Be Used if Available. Apply Today.

  3. 3
    CareCredit Credit Card https://www.carecredit.com › credit-card › apply-now

    Official CareCredit Site — Use the CareCredit credit card to pay for health & wellness care at over 285k locations. Apply for the CareCredit Credit Card in minutes for the healthcare financing you need. Finance dermatology care.

  4. 4
    CHASE® Credit Card Offers | Chase® Cards Official Site https://creditcards.chase.com › creditcards › learnmore

    Easily compare our credit card rewards to find the one you want. Member FDIC. Compare CHASE® Credit Card offers to find the best card for you.

  5. 5
    Credit Karma™- Official Site - Free Credit Score & Report https://www.creditkarma.com

    Access Your Credit Score and Report As Often As You Want with the Credit Karma app.

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In the competitive world of credit cards, American Express entices with exclusive offers, while Capital One appeals to those with no credit history. CareCredit targets healthcare financing, Chase emphasizes rewards comparison, and Credit Karma offers free credit score access.

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