US Finance Credit Cards - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Credit Cards – US

Google AI Overview visibility for Finance Credit Cards US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 70.9902597114
29.0097402886
70%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 70
30
70%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 8%
Navigational 18%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chase.com 17.01
creditkarma.com 15.53
americanexpress.com 14.17
capitalone.com 12.1
discover.com 8.95
carecredit.com 4.06
citi.com 3.21
experian.com 3.15
paypal.com 2.58
navyfederal.org 1.98
others 17.26
  • chase.com - 17.01%
  • creditkarma.com - 15.53%
  • americanexpress.com - 14.17%
  • capitalone.com - 12.1%
  • discover.com - 8.95%
  • carecredit.com - 4.06%
  • citi.com - 3.21%
  • experian.com - 3.15%
  • paypal.com - 2.58%
  • navyfederal.org - 1.98%
  • others - 17.26%

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In the competitive landscape of Google PPC, Chase leads with 17.01% click share, closely followed by Credit Karma at 15.53%. Meanwhile, ‘others’ collectively hold 17.26%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date chase.com capitalone.com discover.com americanexpress.com creditkarma.com nerdwallet.com forbes.com experian.com carecredit.com applecard.apple
2026/09/01 19.24% 14.44% 11.44% 7.73% 4.24% 5.72% 3.69% 4.33% 4.48% 4.49%
2026/09/02 19.95% 14.48% 10.06% 6.96% 4.12% 6.73% 4.2% 4.19% 3.46% 4.44%
2026/09/03 18.93% 13.31% 11.04% 7.32% 4.7% 6.86% 4.49% 3.86% 3.41% 3.24%
2026/09/04 18.07% 13.91% 11.77% 6.9% 4.5% 6.41% 4.75% 3.82% 3.67% 3.27%
2026/09/05 16.31% 15.48% 11.72% 6.49% 4.79% 7.28% 5.55% 4.49% 3.29% 2.54%
2026/09/06 14.63% 15.66% 12.34% 6.81% 4.92% 7.32% 6.6% 5.22% 2.97% 1.24%
2026/09/07 14.35% 18.26% 12.84% 6.4% 4.7% 6.26% 5.49% 4.87% 2.9% 1.46%
2026/09/08 17.07% 16.75% 11.54% 6.79% 4.3% 7.49% 5.17% 4.94% 3.31% 2.08%
2026/09/09 18.6% 15.03% 11.3% 6.28% 5.08% 6.7% 5.54% 3.96% 3.09% 2.5%
2026/09/10 18.36% 15.34% 11.56% 6.67% 4.98% 6.46% 5.53% 3.47% 3.01% 2.71%
2026/09/11 18.84% 15.83% 10.23% 6.6% 4.87% 6.72% 5.02% 3.85% 3.38% 2.94%
2026/09/12 19.21% 14.63% 10.58% 6.53% 4.58% 6.56% 4.44% 3.93% 3.14% 3.16%
2026/09/13 20.1% 13.67% 9.57% 6.57% 4.69% 6.61% 4.95% 3.36% 3.39% 3.88%
2026/09/14 21.35% 12.9% 9.24% 7.41% 4.36% 6.67% 4.72% 2.92% 3.6% 4.34%
2026/09/15 19.63% 15.63% 11.64% 6.92% 4.05% 5.93% 5.13% 3.03% 3.09% 3.34%
2026/09/16 18.93% 14.11% 12.06% 8.03% 4.63% 6.15% 5.48% 3.31% 3.04% 3.64%
2026/09/17 19.64% 14.74% 10.63% 7.9% 4.62% 5.4% 5.11% 3.01% 3.04% 4.43%
2026/09/18 19.63% 14.56% 10.06% 7.26% 4.15% 5.8% 5.39% 3.4% 2.88% 4.86%
2026/09/19 19.12% 14.31% 10.36% 7.4% 4.21% 7.21% 4.86% 3.24% 2.87% 4.72%
2026/09/20 18.95% 14.41% 11.31% 7.53% 4.02% 6.54% 4.2% 3.13% 3.22% 4.04%
2026/09/21 18.5% 15.76% 11.45% 7.3% 4.4% 6.28% 4.1% 2.46% 3.01% 3.94%
2026/09/22 19.01% 15.11% 11.74% 7.84% 3.59% 5.38% 4.76% 3.04% 3.11% 3.96%
2026/09/23 17.73% 15.43% 11.07% 7.93% 3.76% 6.11% 5.26% 3.21% 3.54% 3.48%
2026/09/24 17.62% 16.32% 12.22% 7.15% 3.18% 6.04% 4.94% 3.41% 3.32% 3.27%
2026/09/25 18.83% 15.64% 10.09% 6.68% 3.78% 6.03% 4.64% 3.59% 3.18% 4.05%
2026/09/26 18.61% 15.87% 10.39% 7.12% 3.9% 6.17% 4.44% 3.77% 3.24% 3.89%
2026/09/27 18.68% 15.12% 10.22% 7.27% 3.67% 5.6% 4.66% 3.69% 3.62% 4.27%
2026/09/28 19.84% 14.16% 10.03% 6.77% 4.17% 5.53% 5.14% 3.74% 2.99% 4.17%
2026/09/29 20.34% 14.08% 9.57% 6.73% 4.61% 5.67% 4.83% 3.94% 3.31% 3.88%
2026/09/30 18.56% 17.23% 8.53% 8.19% 5.04% 5.02% 4.87% 3.96% 3.42% 3.41%
  • chase.com
  • capitalone.com
  • discover.com
  • americanexpress.com
  • creditkarma.com
  • nerdwallet.com
  • forbes.com
  • experian.com
  • carecredit.com
  • applecard.apple

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Chase.com led September with fluctuating spend, peaking mid-month at 21.35%. Capitalone.com saw a steady rise, ending at 17.23%. Discover.com and Americanexpress.com experienced declines, while Creditkarma.com and Nerdwallet.com showed mixed trends. Forbes.com and Experian.com remained stable. Carecredit.com and Applecard.apple had minor fluctuations.

Market Exposure

Competitor Count for US Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 482
2026/09/02 511
2026/09/03 518
2026/09/04 535
2026/09/05 555
2026/09/06 577
2026/09/07 556
2026/09/08 562
2026/09/09 543
2026/09/10 550
2026/09/11 543
2026/09/12 540
2026/09/13 533
2026/09/14 480
2026/09/15 512
2026/09/16 539
2026/09/17 555
2026/09/18 551
2026/09/19 559
2026/09/20 584
2026/09/21 576
2026/09/22 578
2026/09/23 563
2026/09/24 573
2026/09/25 566
2026/09/26 570
2026/09/27 562
2026/09/28 571
2026/09/29 552
2026/09/30 524

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in advertisers, starting at 482 and peaking at 584 mid-month. The month concluded with a slight decline, ending at 524.

Campaign Efficiency

Market Loss & Market Gains for US Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
paypal.com 1.61%
capitalone.com 0.49%
applecard.apple 0.42%
americanexpress.com 0.39%
transunion.com 0.25%
nerdwallet.com -0.25%
vanillagift.com -0.26%
experian.com -0.4%
navyfederal.org -0.46%
creditkarma.com -1.51%

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In the past month, PayPal surged with a 1.61 increase in click share, while Credit Karma faced a decline of 1.51.

Campaign Efficiency

US Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date capitalone.com chase.com creditkarma.com americanexpress.com discover.com experian.com applecard.apple forbes.com nerdwallet.com carecredit.com
2026/09/01 11.66% 13.1% 8.28% 10.64% 8.27% 8.95% 7.64% 2.44% 3.22% 3.02%
2026/09/02 12.28% 13.12% 8.98% 9.49% 7.86% 6.4% 6.93% 2.89% 4.18% 2.37%
2026/09/03 11.44% 12.84% 9.8% 9.33% 8.91% 6.3% 3.79% 3.08% 4.41% 2.25%
2026/09/04 12.01% 12.2% 9.61% 9.39% 9.45% 6.14% 4.24% 3.2% 3.65% 2.8%
2026/09/05 13.49% 11.66% 9.55% 8.35% 9.46% 6.86% 3.27% 4.06% 5.13% 2.48%
2026/09/06 13.96% 10.61% 9.69% 7.97% 10.01% 8.25% 1.7% 5.4% 4.87% 2.11%
2026/09/07 15.65% 10.44% 9.12% 7.55% 10.14% 8.28% 2.42% 4.21% 3.73% 2.1%
2026/09/08 14.88% 12.16% 8.58% 8.56% 9.38% 8.12% 3.1% 3.83% 4.14% 2.37%
2026/09/09 13.39% 13.12% 10.02% 8.03% 9.16% 6.54% 3.71% 4.01% 3.8% 2.53%
2026/09/10 13.65% 13.64% 10.27% 8.47% 9.61% 5.4% 3.94% 4.05% 3.74% 2.52%
2026/09/11 13.88% 13.38% 10.14% 8.44% 8.54% 5.63% 4.13% 3.64% 4.45% 2.71%
2026/09/12 12.6% 14.14% 9.66% 8.06% 8.69% 6.08% 3.93% 3.2% 4.4% 2.16%
2026/09/13 11.74% 14% 10.25% 8.33% 7.47% 5.67% 5.1% 3.46% 4.2% 2.67%
2026/09/14 11.1% 14.81% 9.96% 9.63% 7.2% 5.08% 5.89% 3.34% 3.97% 2.81%
2026/09/15 13.52% 14.19% 9.09% 8.69% 9.53% 5.22% 4.69% 3.8% 4.18% 2.55%
2026/09/16 12.3% 14.21% 9.78% 9.03% 9.93% 5.65% 5.26% 4.11% 4.01% 2.4%
2026/09/17 13.65% 14.05% 9.74% 8.83% 8.61% 4.75% 6.08% 3.73% 3.03% 2.48%
2026/09/18 13.23% 14.06% 9.28% 8.58% 8.27% 6% 6.8% 4.09% 3.56% 2.32%
2026/09/19 12.77% 13.68% 9.29% 8.63% 8.47% 5.36% 6.33% 3.5% 4.79% 2.31%
2026/09/20 13.06% 13.79% 9.09% 8.99% 8.93% 5.58% 5.4% 2.99% 4.14% 2.51%
2026/09/21 14.1% 13.44% 9.64% 8.57% 9.28% 3.49% 5.31% 3% 4.37% 2.52%
2026/09/22 13.39% 13.84% 7.7% 10.04% 9.18% 5.21% 5.36% 3.47% 3% 2.19%
2026/09/23 13.75% 13.43% 8.47% 9.66% 9.35% 5.25% 4.12% 3.89% 3.54% 2.68%
2026/09/24 14.51% 12.89% 7.58% 8.73% 10.01% 6.1% 3.9% 3.55% 3.85% 2.37%
2026/09/25 13.23% 13.92% 8.15% 8.47% 8.15% 6.12% 5.17% 3.34% 3.36% 2.03%
2026/09/26 13.61% 14.22% 8.71% 8.74% 8.09% 6.68% 5.27% 3.24% 3.29% 2.41%
2026/09/27 13.12% 14.03% 8.06% 8.67% 8.28% 6.49% 5.44% 3.35% 3.51% 2.63%
2026/09/28 11.95% 14.91% 8.44% 8.46% 8.12% 6.23% 5.27% 3.78% 3.74% 2.18%
2026/09/29 11.8% 15.38% 8.84% 8.74% 7.86% 6.58% 4.61% 3.4% 3.28% 2.58%
2026/09/30 14.01% 13.95% 9.61% 9.13% 6.95% 6.7% 3.99% 3.53% 2.71% 2.69%
  • capitalone.com
  • chase.com
  • creditkarma.com
  • americanexpress.com
  • discover.com
  • experian.com
  • applecard.apple
  • forbes.com
  • nerdwallet.com
  • carecredit.com

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In September 2026, Capital One’s impression share fluctuated, peaking at 15.65% on the 7th. Chase maintained a steady presence, ending at 13.95%. Credit Karma saw a rise, closing at 9.61%. American Express experienced a dip, finishing at 9.13%. Discover’s share decreased, ending at 6.95%. Experian’s share remained low, closing at 6.7%. Apple Card’s share varied, ending at 3.99%. Forbes and NerdWallet had minor fluctuations, closing at 3.53% and 2.71%, respectively. CareCredit’s share remained stable, ending at 2.69%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Credit Cards - Last month
  1. 1
    American Express https://www.americanexpress.com

    American Express Official Site — Explore American Express® Welcome Offers & Apply on The Official Site. Compare Amex® Cards & Find the Card for You. AmericanExpress.com.

  2. 2
    CareCredit Credit Card https://www.carecredit.com › credit-card › apply-now

    Official CareCredit Site — Use the CareCredit credit card to pay for health & wellness care at over 285k locations. Apply for...

  3. 3
    Sapphire Preferred® Card | Earn 75,000 Bonus Points https://creditcards.chase.com › sapphire › learnmore

    Earn 75,000 bonus points & enjoy all the benefits Sapphire Preferred®. Member FDIC. See all the...

  4. 4
    Credit Karma https://www.creditkarma.com

    Check Free Credit Score — Change Your Mindset and Get the Credit Score You Deserve. Start with a Free Credit Check. Check...

  5. 5
    Discover it® Credit Card | $0 Annual Fee. See Terms https://www.discover.com

    Discover® is Accepted Nationwide by 99% of the Places that Take Credit Cards...

Copyright © Adthena. All rights reserved.

In the competitive world of credit cards, American Express stands out with its official site, inviting users to explore welcome offers. CareCredit focuses on health and wellness payments, while Chase’s Sapphire Preferred® Card tempts with 75,000 bonus points. Credit Karma encourages a mindset shift with free credit scores, and Discover highlights its wide acceptance and $0 annual fee.

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