US Finance Credit Cards - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Credit Cards – US

Google AI Overview visibility for Finance Credit Cards US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 47.6209474286
52.3790525714
47%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 74
26
74%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 8%
Navigational 10%
Seasonal 0%
Local 0%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 US Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
creditkarma.com 15.8
chase.com 14.21
capitalone.com 11.88
discover.com 11.14
americanexpress.com 11.03
experian.com 4.5
paypal.com 4.17
carecredit.com 3.93
citi.com 2.63
nerdwallet.com 1.62
others 19.09
  • creditkarma.com - 15.8%
  • chase.com - 14.21%
  • capitalone.com - 11.88%
  • discover.com - 11.14%
  • americanexpress.com - 11.03%
  • experian.com - 4.5%
  • paypal.com - 4.17%
  • carecredit.com - 3.93%
  • citi.com - 2.63%
  • nerdwallet.com - 1.62%
  • others - 19.09%

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In the competitive landscape, Credit Karma leads with 15.8% click share, closely followed by Chase at 14.21%. Others collectively hold 19.09%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date capitalone.com chase.com discover.com experian.com creditkarma.com forbes.com americanexpress.com nerdwallet.com carecredit.com comparecredit.com
2026/06/01 18% 14.56% 14.63% 4.89% 3.64% 3.48% 4.66% 3.75% 2.7% 3.83%
2026/06/02 19.09% 14.23% 15.18% 4.58% 4.26% 4.16% 4.74% 3.99% 2.52% 3.66%
2026/06/03 19.06% 13.57% 14.25% 5.2% 3.94% 5.5% 4.68% 3.57% 2.3% 3.44%
2026/06/04 12.8% 14.58% 15.4% 5.99% 4.79% 3.79% 4.22% 4.4% 2.43% 5.48%
2026/06/05 18.15% 12.58% 14.56% 5.57% 4.03% 3.69% 4.74% 4.52% 2.6% 5.62%
2026/06/06 17.27% 12.13% 15.53% 6.08% 4.02% 4.43% 4.43% 5.29% 2.43% 4%
2026/06/07 16.66% 12.17% 14.14% 5.6% 3.48% 5.77% 4.14% 3.82% 2.6% 4.04%
2026/06/08 18.22% 14.22% 12.86% 5.55% 4.31% 3.47% 4.21% 3.84% 2.42% 4.62%
2026/06/09 20.15% 14.88% 12.21% 6.23% 4.04% 5.4% 4.33% 3.24% 2.39% 3.21%
2026/06/10 18.09% 14.38% 16.48% 5.02% 4.28% 3.97% 4.3% 3.53% 1.83% 3.03%
2026/06/11 17.32% 14.43% 14.77% 4.34% 4% 4.83% 4.56% 4.2% 2.88% 2.79%
2026/06/12 15.96% 14.44% 15.93% 4.56% 3.35% 4.53% 4.69% 4.63% 2.82% 1.5%
2026/06/13 17.5% 13.44% 15.67% 4.3% 3.03% 4.3% 4.41% 6.09% 3.12% 1.65%
2026/06/14 16.96% 13.87% 14.5% 4.29% 4.16% 3.82% 4.77% 5.16% 2.89% 2.11%
2026/06/15 18.14% 12.81% 15.69% 4.33% 3.59% 4.11% 5.08% 4.67% 2.43% 1.69%
2026/06/16 18.79% 12.75% 16.28% 4.66% 3.71% 3.74% 5.78% 5.09% 2.65% 2.22%
2026/06/17 19.03% 13.03% 14.83% 4.73% 4.09% 3.96% 5.5% 4.43% 2.18% 3.31%
2026/06/18 19.51% 13.9% 13.67% 4.21% 4.39% 4% 5.53% 4.66% 2.64% 2.09%
2026/06/19 18.53% 14.38% 10.32% 5% 4.08% 4.19% 5.08% 7.51% 3.18% 2.68%
2026/06/20 18.47% 14.78% 10.8% 4.85% 4.3% 4.15% 5.57% 7.1% 2.24% 3.13%
2026/06/21 18.37% 14.06% 11.07% 4.39% 4.15% 4.77% 5.01% 7.94% 2.99% 3.1%
2026/06/22 18.6% 15% 11.26% 4.58% 4.79% 4.65% 4.96% 5.35% 3.04% 2.14%
2026/06/23 18.69% 15.69% 11.28% 4.86% 4.93% 4.98% 4.74% 3.71% 2.88% 3.46%
2026/06/24 18.18% 14.72% 10.82% 5.56% 5.11% 5.77% 5.27% 4.54% 2.83% 3.59%
2026/06/25 19.39% 14.89% 10.93% 5.62% 4.5% 4.97% 4.57% 5.62% 2.64% 3.43%
2026/06/26 19.42% 14.18% 11.3% 5.59% 4.5% 4.79% 4.93% 4.86% 2.9% 3.14%
2026/06/27 17.75% 13.82% 10.73% 5.79% 4.11% 4.76% 4.99% 6.71% 2.93% 3.25%
2026/06/28 19.55% 14.81% 11.33% 6.28% 4.84% 4.41% 4.71% 4.58% 2.59% 2.85%
2026/06/29 17.83% 15.02% 9.23% 6.48% 5.35% 5.07% 4.75% 6.3% 2.17% 3.48%
2026/06/30 18.8% 14.48% 9.86% 6.35% 5.98% 5.28% 5.13% 4.97% 2.84% 1.76%
  • capitalone.com
  • chase.com
  • discover.com
  • experian.com
  • creditkarma.com
  • forbes.com
  • americanexpress.com
  • nerdwallet.com
  • carecredit.com
  • comparecredit.com

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In June 2026, Capital One led with fluctuating spend shares, peaking at 20.15%. Chase and Discover followed, with Discover’s share dropping significantly mid-month. Experian and Credit Karma showed steady growth, while Forbes and American Express maintained moderate shares. NerdWallet and CareCredit experienced varied trends, and CompareCredit saw a decline by month’s end.

Market Exposure

Competitor Count for US Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 660
2026/06/02 601
2026/06/03 679
2026/06/04 620
2026/06/05 615
2026/06/06 610
2026/06/07 629
2026/06/08 625
2026/06/09 607
2026/06/10 600
2026/06/11 594
2026/06/12 583
2026/06/13 562
2026/06/14 588
2026/06/15 573
2026/06/16 562
2026/06/17 537
2026/06/18 537
2026/06/19 530
2026/06/20 542
2026/06/21 557
2026/06/22 536
2026/06/23 525
2026/06/24 526
2026/06/25 513
2026/06/26 516
2026/06/27 524
2026/06/28 521
2026/06/29 522
2026/06/30 498

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June began with 660 advertisers, peaking at 679 on June 3. A steady decline followed, ending the month at 498.

Campaign Efficiency

Market Loss & Market Gains for US Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
americanexpress.com 0.94%
capitalone.com 0.68%
transunion.com 0.57%
nerdwallet.com 0.48%
citi.com 0.41%
giftcards.com -0.26%
creditkarma.com -0.36%
wellsfargo.com -0.42%
navyfederal.org -0.46%
discover.com -1.89%

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American Express surged with a 0.94% click share increase, while Discover faced a significant drop of 1.89%.

Campaign Efficiency

US Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date capitalone.com chase.com experian.com creditkarma.com americanexpress.com discover.com applecard.apple nerdwallet.com netcredit.com comparecredit.com
2026/06/01 16.01% 11.27% 8.72% 7.73% 7.15% 10.55% 2.94% 1.81% 2.31% 3.36%
2026/06/02 16.44% 10.28% 8.91% 9.87% 7.31% 10.53% 1.94% 2.26% 2.23% 3.07%
2026/06/03 17.21% 9.84% 9.42% 7.94% 6.97% 10.53% 2% 1.96% 2.77% 3.03%
2026/06/04 10.99% 10.61% 10.05% 9.22% 6.39% 11.27% 2.54% 2.63% 2.86% 4.64%
2026/06/05 16.31% 9.17% 8.22% 8.21% 7.26% 10.98% 2.78% 2.73% 2.77% 5.12%
2026/06/06 15.13% 9.32% 10.03% 8.5% 6.91% 10.96% 2.76% 3.06% 2.47% 3.76%
2026/06/07 15.05% 9.01% 9.07% 7.66% 6.34% 9.82% 3.42% 2.08% 3.16% 3.7%
2026/06/08 16.37% 9.78% 8.91% 9.03% 6.32% 9.08% 2.94% 2.12% 2.89% 4.34%
2026/06/09 18.37% 11.19% 9.27% 8.43% 6.91% 8.52% 3.38% 1.54% 1.35% 2.86%
2026/06/10 16.4% 11.13% 8.54% 9.2% 6.09% 11.36% 2.05% 1.77% 2.59% 2.92%
2026/06/11 15.67% 10.57% 8.56% 8.68% 6.46% 10.7% 2.54% 2.09% 1.77% 2.42%
2026/06/12 14.53% 11.09% 6.5% 7.66% 6.8% 12.4% 2.72% 2.49% 3.25% 1.56%
2026/06/13 15.52% 10.83% 7.22% 6.65% 7.06% 11.36% 4.9% 3.51% 2.44% 1.6%
2026/06/14 14.12% 10.74% 7.41% 9.25% 6.97% 10.5% 4.65% 2.6% 2.35% 2%
2026/06/15 15.5% 9.45% 7.32% 8.01% 7.04% 11.49% 3.68% 2.94% 3.18% 1.65%
2026/06/16 15.99% 9.2% 8.47% 8.15% 7.79% 11.85% 3.6% 3.23% 3.3% 2.17%
2026/06/17 16.89% 8.91% 8.32% 8.24% 7.37% 10.52% 3.06% 2.33% 3.63% 3.19%
2026/06/18 16.54% 9.8% 8% 8.73% 7.73% 9.63% 3.05% 2.84% 3.56% 2.25%
2026/06/19 16.34% 11.17% 8.42% 8.15% 7.52% 6.87% 3.96% 5.26% 2.87% 2.62%
2026/06/20 16.13% 10.69% 8.93% 8.73% 7.63% 7.17% 5.37% 4.27% 2.5% 3.19%
2026/06/21 16% 10.86% 7.91% 8.5% 7.41% 7.61% 4.43% 5.2% 1.82% 3.15%
2026/06/22 15.83% 11.99% 7.93% 9.44% 7.14% 7.74% 5.16% 3.11% 2.64% 2.24%
2026/06/23 16.02% 11.7% 7.88% 9.4% 7.1% 7.63% 5.57% 1.95% 2.22% 3.14%
2026/06/24 15.78% 10.96% 9.46% 9.33% 7.31% 7.34% 3.6% 3.12% 3.37% 3.62%
2026/06/25 16.47% 11.23% 9.16% 8.94% 6.91% 7.36% 4.25% 3.4% 3.31% 3.48%
2026/06/26 16.56% 10.53% 9.11% 8.25% 7.44% 7.81% 4.58% 3.22% 1.72% 3.15%
2026/06/27 15.12% 10.99% 7.69% 7.49% 7.67% 7.95% 4.52% 4.82% 2.74% 3.51%
2026/06/28 16.89% 10.83% 9.69% 8.45% 7.17% 7.46% 4.42% 3.29% 2.05% 2.66%
2026/06/29 15.91% 10.55% 10.13% 7.86% 6.92% 6.43% 5.21% 4.2% 3.06% 3.28%
2026/06/30 16.59% 10.25% 9.54% 7.87% 7.31% 7.03% 5.07% 3.66% 2.2% 1.81%
  • capitalone.com
  • chase.com
  • experian.com
  • creditkarma.com
  • americanexpress.com
  • discover.com
  • applecard.apple
  • nerdwallet.com
  • netcredit.com
  • comparecredit.com

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In June 2026, Capital One led with fluctuating impressions, peaking mid-month. Chase and Experian showed steady trends, while Credit Karma and American Express had minor variations. Discover’s share dipped, and Apple Card rose steadily. The month concluded with Capital One maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Credit Cards - Last month
  1. 1
    American Express https://www.americanexpress.com

    Official American Express Site — Explore American Express® Welcome Offers & Apply on The Official Site. Terms Apply. Compare...

  2. 2
    No Credit Score Required https://www.capitalone.com › creditcards › buildcredit

    Credit Cards for Bad Credit — Responsible Card Use May Help Build Up Fair Credit—Credit Scores May Be Used if Available.

  3. 3
    Chase® Credit Card Offers - See What Chase® Can Offer You https://creditcards.chase.com › creditcards › learnmore

    Apply for a Chase® credit card and earn travel, cash back & rewards cards. Member FDIC.

  4. 4
    Credit Karma https://www.creditkarma.com

    Check Free Credit Score — Check Your Credit Score for Free. No Hidden Fees. Free to Join. Get Yours Today. Change Your...

  5. 5
    19 Best Cards For Poor Credit - No Ding Decline™ - experian.com https://www.experian.com

    Cards Labeled "No Ding Decline™" Won't Hurt Your Credit Scores If You Are Not Approved.

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In the competitive world of credit cards, American Express entices with exclusive offers, while Capital One targets those building credit. Chase tempts with rewards, Credit Karma offers free credit scores, and Experian reassures with “No Ding Decline™” cards.

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