AUS Finance Credit Cards - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
commbank.com.au	14.88
americanexpress.com	13.35
nab.com.au	9.13
finder.com.au	8.26
westpac.com.au	7.33
wise.com	5.95
latitudefinancial.com.au	5.62
citibank.com.au	5.17
cashrewards.com.au	4.66
paypal.com	4.36
others	21.29

In the finance sector’s PPC landscape, CommBank leads with 14.88% click share, closely followed by American Express at 13.35%. NAB and Finder trail behind, while ‘others’ collectively hold a significant 21.29%.

Market Exposure

Share of Spend for the top 10 AUS Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	finder.com.au	citibank.com.au	nab.com.au	westpac.com.au	americanexpress.com	stgeorge.com.au	latitudefinancial.com.au	virginmoney.com.au	wise.com	commbank.com.au
2025/06/01	14.45%	9.39%	5.94%	10.49%	6.41%	5.7%	9.19%	3.91%	3.29%	10.95%
2025/06/02	16.32%	10.22%	5.86%	8.45%	6.23%	4.11%	8.72%	4.53%	3.47%	13.13%
2025/06/03	15.23%	11.12%	5.54%	10.01%	7.2%	4.84%	7.63%	4.52%	3.51%	11.62%
2025/06/04	15.13%	11.23%	6.17%	6.87%	7.48%	6.76%	8.38%	5.56%	2.94%	10.3%
2025/06/05	14.57%	10.7%	5.82%	7.92%	7.55%	7.98%	7.44%	4.19%	2.35%	11.68%
2025/06/06	13.86%	10.85%	5.4%	10.59%	7.06%	6.66%	8.15%	4.31%	2.34%	12.13%
2025/06/07	13.21%	9.26%	5.26%	11.26%	7.24%	6.11%	9.1%	3.37%	2.74%	12.77%
2025/06/08	13.21%	9.38%	7.01%	9.02%	7.37%	6.53%	8.37%	3.53%	2.98%	12.62%
2025/06/09	14.05%	11.97%	6.23%	7.67%	7.42%	7.29%	7.42%	3.46%	2.36%	12.53%
2025/06/10	15.85%	11.27%	7.46%	6.69%	6.76%	6.19%	7.53%	4.05%	2.91%	12.79%
2025/06/11	15.05%	11.75%	7.52%	8.65%	6.99%	5.85%	8.15%	3.39%	3.14%	12.62%
2025/06/12	14.96%	13.27%	6.77%	8.32%	6.22%	5.08%	7.88%	4.66%	2.81%	12.47%
2025/06/13	14.29%	11.54%	7.27%	10.34%	6.06%	6.31%	7.05%	2.76%	2.81%	11.84%
2025/06/14	13.62%	10.45%	6.29%	11.24%	6.77%	6.8%	8.25%	3.65%	2.55%	12.19%
2025/06/15	13.53%	9.9%	5.42%	9.75%	7.04%	5.33%	9.89%	4.72%	2.62%	13.28%
2025/06/16	13.43%	10.28%	6.57%	7.72%	7.03%	6.28%	10.2%	4.55%	2.87%	13.49%
2025/06/17	13.83%	14.2%	4.95%	8.88%	5.31%	5.46%	8.67%	3.99%	2.78%	13.43%
2025/06/18	14.17%	13.6%	5.5%	8.21%	5.56%	4.9%	7.97%	4.65%	2.73%	13.09%
2025/06/19	14.14%	14.64%	4.87%	7.51%	6.6%	4.71%	8.76%	3.51%	2.75%	12.22%
2025/06/20	13.7%	13.34%	4.41%	8.61%	6.98%	5.57%	8.67%	2.72%	2.8%	12.63%
2025/06/21	14.15%	8.89%	4.35%	9.94%	6.53%	7.34%	8.93%	3.86%	2.96%	12.53%
2025/06/22	14.08%	10.16%	4.6%	9.17%	5.88%	7.77%	8.84%	4.33%	2.96%	13.4%
2025/06/23	14.85%	12.42%	6%	6.72%	6.07%	4.73%	8.01%	4.15%	3.27%	14%
2025/06/24	14.95%	14.12%	7.84%	7.61%	5.95%	5.08%	7.75%	4.61%	3.32%	7.44%
2025/06/25	14.35%	15.14%	7.49%	8.89%	6.91%	5.4%	8.57%	3.48%	3.38%	5.03%
2025/06/26	12.99%	14.3%	7.63%	9.59%	6.1%	6.95%	8.51%	3.93%	3.18%	4.73%
2025/06/27	13.54%	13.55%	6.83%	12.03%	6.16%	6.78%	8.2%	3.77%	3.17%	5.56%
2025/06/28	12.67%	11.66%	6.77%	12.2%	7%	7.23%	9.97%	3.37%	3.26%	4.17%
2025/06/29	13.72%	9.51%	7.51%	10.67%	6.76%	7.63%	11%	4.21%	3.34%	2.84%
2025/06/30	16.77%	13.72%	9.65%	6.85%	6.58%	5.91%	5.47%	5.35%	3.93%	2.75%

In June 2025, finder.com.au led with a peak spend share of 16.77% on the 30th. Citibank.com.au saw fluctuations, peaking at 15.14% on the 25th. CommBank.com.au’s share dropped significantly, ending at 2.75%.

Market Exposure

Competitor Count for AUS Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	131
2025/06/02	142
2025/06/03	135
2025/06/04	135
2025/06/05	141
2025/06/06	143
2025/06/07	139
2025/06/08	147
2025/06/09	138
2025/06/10	141
2025/06/11	144
2025/06/12	142
2025/06/13	135
2025/06/14	131
2025/06/15	126
2025/06/16	136
2025/06/17	134
2025/06/18	131
2025/06/19	135
2025/06/20	131
2025/06/21	129
2025/06/22	131
2025/06/23	137
2025/06/24	141
2025/06/25	141
2025/06/26	142
2025/06/27	138
2025/06/28	140
2025/06/29	137
2025/06/30	145

June saw a dynamic shift in distinct advertisers, starting at 131 and peaking at 147 on June 8. The month concluded with a strong presence of 145 advertisers, indicating a competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
paypal.com	5.25%
americanexpress.com	1.32%
citibank.com.au	0.92%
auspost.com.au	0.91%
ing.com.au	0.21%
qantasmoney.com	-0.43%
bankwest.com.au	-0.45%
westpac.com.au	-0.51%
afterpay.com	-0.79%
commbank.com.au	-5.17%

PayPal surged with a 5.25% click share increase, while CommBank dropped by 5.17%. American Express gained 1.32%, and Citibank rose by 0.92%.

Campaign Efficiency

AUS Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	finder.com.au	americanexpress.com	citibank.com.au	nab.com.au	wise.com	westpac.com.au	latitudefinancial.com.au	commbank.com.au	ing.com.au	stgeorge.com.au
2025/06/01	14.79%	8.57%	6.68%	5.95%	5.24%	8.91%	10.15%	12.02%	2.77%	3.23%
2025/06/02	15.66%	8.22%	7.55%	6.3%	5.71%	7.08%	8.97%	14.27%	2.96%	1.99%
2025/06/03	14.06%	9.68%	7.79%	5.96%	6.39%	8.64%	8.31%	13.09%	2.81%	2.39%
2025/06/04	14.24%	10.09%	8.07%	7.1%	4.64%	6.28%	9.01%	12.14%	2.79%	3.35%
2025/06/05	14.53%	11.43%	7.49%	6.27%	3.49%	6.74%	8.01%	13.25%	2.84%	3.91%
2025/06/06	13.79%	9.13%	7.92%	5.95%	3.66%	8.88%	9.09%	14.62%	2.12%	3.1%
2025/06/07	13.17%	9.08%	6.18%	5.58%	5.14%	9.77%	9.93%	14.72%	2.33%	3.05%
2025/06/08	13.35%	9.23%	6.47%	7.15%	5.79%	7.77%	9.06%	14.58%	2.47%	3.39%
2025/06/09	12.38%	9.52%	7.91%	6.78%	4.28%	7.36%	8.13%	15.39%	1.68%	3.45%
2025/06/10	14.84%	9.35%	7.58%	8.19%	5.36%	5.9%	8.28%	15.3%	1.99%	3.1%
2025/06/11	14.84%	8.69%	8.12%	7.96%	5.59%	7.94%	8.43%	14.65%	1.6%	2.91%
2025/06/12	14.51%	8.2%	8.91%	7.29%	5.64%	7.49%	8.66%	14.77%	2.27%	2.5%
2025/06/13	14.01%	8.02%	8.26%	7.48%	5.76%	9.1%	7.26%	13.79%	2.01%	3.16%
2025/06/14	13.51%	9.04%	7.21%	6.83%	5.12%	9.15%	9.1%	14.19%	2.1%	3.29%
2025/06/15	13.4%	8.63%	6.86%	5.6%	5.24%	7.81%	10.64%	14.84%	1.97%	2.45%
2025/06/16	13.33%	8.53%	7.34%	6.68%	5.53%	6.4%	10.64%	15.46%	1.82%	3.05%
2025/06/17	13.66%	7%	10.13%	5.51%	4.85%	7.44%	8.96%	15.6%	1.87%	2.78%
2025/06/18	13.55%	7.2%	10.03%	5.78%	4.73%	7.16%	8.48%	15.47%	2.36%	2.48%
2025/06/19	13.55%	8.09%	10.57%	4.73%	5.25%	6.19%	9.45%	14.23%	2.52%	2.38%
2025/06/20	13.38%	8.95%	9.7%	4.25%	4.56%	7.35%	9.41%	14.24%	2.49%	2.95%
2025/06/21	13.5%	8.66%	6.18%	4.22%	4.93%	8.45%	9.46%	14.57%	1.68%	3.6%
2025/06/22	13.42%	7.44%	7.18%	4.36%	5.28%	8.27%	9.62%	15.18%	1.49%	3.97%
2025/06/23	14.21%	7.66%	8.53%	6%	5.57%	5.44%	8.4%	16.58%	1.38%	2.36%
2025/06/24	13.75%	7.08%	9.83%	7.39%	6.08%	6.79%	7.88%	9.09%	1.59%	2.49%
2025/06/25	13.64%	8.63%	10.39%	7.8%	6.04%	8.08%	8.42%	7.01%	3.22%	2.85%
2025/06/26	12.86%	10.05%	10.45%	7.82%	5.3%	7.65%	8.05%	6.39%	3.8%	3.6%
2025/06/27	12.8%	9.87%	9.5%	7.09%	5.66%	8.62%	8.4%	7.21%	3.81%	3.23%
2025/06/28	12.29%	11.16%	7.9%	6.69%	5.06%	8.81%	9.75%	5.52%	3.01%	3.5%
2025/06/29	12.94%	10.79%	6.9%	7.64%	5.06%	7.98%	10.89%	4.14%	2.51%	4.01%
2025/06/30	15.48%	10.69%	10.25%	9.89%	5.87%	5.7%	5.24%	4.36%	3.58%	3.02%

In June 2025, finder.com.au’s impression share fluctuated, peaking at 15.66% and ending at 15.48%. Americanexpress.com saw a mid-month dip but closed strong at 10.69%. Citibank.com.au experienced a steady rise, finishing at 10.25%. Nab.com.au’s share increased towards the end, reaching 9.89%. Wise.com maintained a consistent presence, ending at 5.87%. Westpac.com.au’s share varied, closing at 5.7%. Latitudefinancial.com.au had a significant drop, ending at 5.24%. Commbank.com.au’s share declined sharply, finishing at 4.36%. Ing.com.au’s share rose towards the end, closing at 3.58%. Stgeorge.com.au’s share fluctuated, ending at 3.02%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Amex Qantas Business Rewards | Qantas Business Rewards Card https://www.americanexpress.com
150k Qantas Pts. Min spend $6K in 3 mths. Ends 1.07.25. New Amex Card Members only. T&Cs. Make your spend work harder and earn...
2
CommBank Credit Cards - Get A Response In 60 Seconds https://www.commbank.com.au › apply › credit-cards
Compare Our Low Rate, Low Fee, Awards & Interest-Free Credit Cards. Apply Online Today.
3
120k Bonus Qantas Points https://www.nab.com.au › credit_cards › qantas
Earn Qantas Points Fast — 120K Bonus Qantas Pts. Spend $5k in 1st 90 Days & keep open for over 12 months. T&Cs Apply
4
St.George Vertigo Credit Card - Balance Transfer Promotion https://www.stgeorge.com.au
0% p.a Interest On Balance Transfers For 24 Months. 2% BT Fee Applies. T&Cs Apply
5
Westpac Altitude Black Card | Earn Bonus 180K Altitude Pts https://www.westpac.com.au › credit-card › offer
Min $6k Spend Within 120 Days of New Card Approval On Eligible Purchases. T&Cs Excls Apply

In the competitive landscape of credit card PPC ads, American Express, CommBank, NAB, St.George, and Westpac shine with distinct offerings. American Express entices with 150,000 Qantas points, while CommBank promises quick responses. NAB and Westpac focus on bonus points, and St.George offers a balance transfer promotion.

Frequently Asked Questions

Why is the AUS Finance Credit Cards June 2025 Report useful and how should I use it?

Why is the AUS Finance Credit Cards June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Finance Credit Cards June 2025 Report
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How often is the data updated?

Data within the AUS Finance Credit Cards June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
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The AUS Finance Credit Cards June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Credit Cards June 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Finance Credit Cards June 2025 Report for?

The AUS Finance Credit Cards June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Finance Credit Cards - PPC Market Share Analysis June 2025

Share of Clicks for top 10 AUS Finance Credit Cards brands

Share of Spend for the top 10 AUS Finance Credit Cards brands

Competitor Count for AUS Finance Credit Cards

Market Loss & Market Gains for AUS Finance Credit Cards

AUS Finance Credit Cards Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Finance Credit Cards

Frequently Asked Questions

Why is the AUS Finance Credit Cards June 2025 Report useful and how should I use it?

Why is the AUS Finance Credit Cards June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Finance Credit Cards June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Finance Credit Cards June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance

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