Why is the AUS Finance Credit Cards April 2026 Report useful and how should I use it?

Why is the AUS Finance Credit Cards April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Finance Credit Cards April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Finance Credit Cards April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Finance Credit Cards April 2026 Report?

The AUS Finance Credit Cards April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Credit Cards April 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Finance Credit Cards April 2026 Report for?

The AUS Finance Credit Cards April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Finance Credit Cards - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Finance Credit Cards AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	13.0989643251
	86.9010356749

13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	66
	34

66%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	21%
Transactional	15%
Navigational	7%
Seasonal	0%
Local	2%
Problem Solving	5%

Market Exposure

Share of Clicks for top 10 AUS Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
americanexpress.com	22.92
commbank.com.au	12.48
paypal.com	9.31
latitudefinancial.com.au	9.18
nab.com.au	8.89
westpac.com.au	6.62
wise.com	5.44
finder.com.au	5.19
velocityfrequentflyer.com	2.71
qantasmoney.com	2.58
others	14.68

americanexpress.com - 22.92%
commbank.com.au - 12.48%
paypal.com - 9.31%
latitudefinancial.com.au - 9.18%
nab.com.au - 8.89%
westpac.com.au - 6.62%
wise.com - 5.44%
finder.com.au - 5.19%
velocityfrequentflyer.com - 2.71%
qantasmoney.com - 2.58%
others - 14.68%

American Express leads with 22.92% click share, followed by ‘others’ at 14.68%. CommBank and PayPal trail with 12.48% and 9.31%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	latitudefinancial.com.au	commbank.com.au	finder.com.au	americanexpress.com	westpac.com.au	nab.com.au	stgeorge.com.au	velocityfrequentflyer.com	creditcard.com.au	greatsouthernbank.com.au
2026/04/01	17.56%	6.87%	15.08%	10.8%	9.53%	7.02%	3.78%	4.63%	3.53%	3.59%
2026/04/02	15.01%	8.65%	14.19%	9.97%	10.48%	6.28%	4.04%	4.87%	3.34%	6.52%
2026/04/03	16.11%	10.14%	12.1%	9.15%	10.86%	6.98%	3.32%	5.13%	3.18%	6.57%
2026/04/04	15.73%	8.75%	10.16%	9.51%	13.08%	7.33%	5.81%	4.44%	2.77%	5.79%
2026/04/05	19.23%	8.45%	8.97%	8.05%	12.64%	7.13%	5.26%	5.36%	3.26%	6.25%
2026/04/06	20.03%	8.59%	10.46%	9.13%	8.62%	8.65%	4.91%	3.07%	4.48%	7.33%
2026/04/07	18.46%	9.71%	10.62%	9.58%	8.49%	8.34%	5.62%	2.06%	5.19%	7.27%
2026/04/08	16.26%	10.29%	11.04%	7.52%	9.18%	8.1%	6.67%	2.15%	5.98%	8.05%
2026/04/09	17.8%	10.29%	10.7%	7.17%	8.72%	7.72%	4.55%	2.89%	7.46%	8.08%
2026/04/10	17.71%	9.58%	9.41%	8.38%	9.95%	7.69%	5.47%	3.25%	9.21%	3.94%
2026/04/11	18.82%	9.1%	8.37%	5.61%	11.66%	7.92%	4.98%	2.99%	7.83%	6.33%
2026/04/12	18.58%	7.88%	8.34%	7.02%	10.39%	8.38%	6.4%	3.44%	5.91%	7.78%
2026/04/13	20.28%	9.28%	9.56%	7.39%	10.15%	8.53%	5.18%	2.78%	5.49%	3.4%
2026/04/14	19.11%	9.31%	12.32%	8.64%	10.42%	9.03%	5.33%	3.08%	4.89%	0.42%
2026/04/15	19.12%	9.58%	11.74%	10.52%	10%	8.6%	5.49%	3.53%	2.32%	0.51%
2026/04/16	20.6%	9.52%	11.7%	10.27%	12.7%	7.66%	4.7%	2.39%	2.99%	0.3%
2026/04/17	19.81%	9.41%	11.94%	10.04%	13.47%	7.71%	4.8%	3.7%	0.92%	0.17%
2026/04/18	21.44%	8.75%	9.11%	10.55%	14.11%	7.16%	5.62%	3.57%	1.06%	0.17%
2026/04/19	22.11%	10.31%	11.17%	9.19%	12.51%	7.34%	5.71%	2.7%	0.74%	0.2%
2026/04/20	21.44%	10.15%	12.28%	8.75%	12.04%	7.97%	5.18%	2.41%	1.36%	0.16%
2026/04/21	20.55%	9.47%	13.34%	8.66%	10.9%	6.94%	3.92%	3.49%	3.26%	0.12%
2026/04/22	21.25%	12.96%	14.68%	8.51%	9.93%	5.52%	2.26%	3.87%	2.36%	0.08%
2026/04/23	21.78%	17.67%	13.23%	9.25%	9.7%	5.15%	2.34%	2.8%	1.9%	0.17%
2026/04/24	21.47%	15.21%	13.06%	10.37%	9.08%	5.33%	3.55%	2.76%	0.71%	0.15%
2026/04/25	21.23%	15.93%	13.6%	8.58%	10.79%	5.45%	4.77%	2.52%	1.07%	0.24%
2026/04/26	21.84%	12.72%	13.68%	8.7%	11.72%	6.11%	4.6%	2.79%	0.42%	0.08%
2026/04/27	21.86%	11.18%	14.97%	10%	8.17%	6.51%	3.82%	2.91%	1.02%	0.12%
2026/04/28	21.42%	10.7%	16.33%	10.37%	10.09%	4.9%	4.91%	2.08%	2.31%	0.19%
2026/04/29	19.91%	15.47%	15.95%	10.5%	9.56%	4.65%	4.32%	3.02%	0.72%	0.08%
2026/04/30	16.96%	16.36%	14.83%	9.83%	9.77%	5.4%	4.04%	2.14%	1.76%	0.1%

latitudefinancial.com.au
commbank.com.au
finder.com.au
americanexpress.com
westpac.com.au
nab.com.au
stgeorge.com.au
velocityfrequentflyer.com
creditcard.com.au
greatsouthernbank.com.au

Latitude Financial’s spend share fluctuated, peaking at 22.11% mid-month. CommBank surged late April, reaching 17.67%. Finder and American Express showed steady growth. Westpac and NAB had moderate fluctuations. St. George and Velocity declined. April ended with Latitude leading.

Market Exposure

Competitor Count for AUS Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/04/01	131
2026/04/02	136
2026/04/03	135
2026/04/04	132
2026/04/05	136
2026/04/06	129
2026/04/07	135
2026/04/08	129
2026/04/09	129
2026/04/10	125
2026/04/11	124
2026/04/12	125
2026/04/13	125
2026/04/14	127
2026/04/15	128
2026/04/16	126
2026/04/17	125
2026/04/18	122
2026/04/19	124
2026/04/20	123
2026/04/21	121
2026/04/22	120
2026/04/23	123
2026/04/24	120
2026/04/25	122
2026/04/26	122
2026/04/27	119
2026/04/28	123
2026/04/29	119
2026/04/30	123

April began with 131 advertisers, peaking at 136, then gradually declined to 123 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
commbank.com.au	2.68%
finder.com.au	1.29%
americanexpress.com	1.08%
latitudefinancial.com.au	0.93%
wise.com	0.43%
stgeorge.com.au	-0.33%
nab.com.au	-1.07%
greatsouthernbank.com.au	-1.57%
paypal.com	-1.61%
creditcard.com.au	-1.94%

CommBank surged with a 2.68% click share increase, while creditcard.com.au dropped by 1.94%. American Express and Finder also gained, contrasting with declines from PayPal and Great Southern Bank.

Campaign Efficiency

AUS Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	commbank.com.au	americanexpress.com	latitudefinancial.com.au	finder.com.au	westpac.com.au	nab.com.au	paypal.com	wise.com	stgeorge.com.au	velocityfrequentflyer.com
2026/04/01	9.25%	17.54%	13.32%	11.48%	7.54%	6.83%	2.28%	3.48%	2.28%	4.11%
2026/04/02	10.93%	15.59%	11.68%	11.25%	7.5%	6.09%	2.38%	3.09%	2.78%	4.53%
2026/04/03	11.86%	14.89%	11.53%	9.7%	7.84%	6.3%	4.02%	3.48%	2.27%	4.56%
2026/04/04	10.58%	14.93%	12.39%	7.85%	9.31%	6.43%	3.07%	3.72%	4%	4.22%
2026/04/05	11.16%	13.88%	15.76%	7.05%	8.9%	6.4%	2.46%	3.5%	3.38%	4.94%
2026/04/06	10.27%	14.5%	15.81%	7.93%	6.34%	8.02%	3.79%	3.87%	3.08%	3.21%
2026/04/07	11.97%	14.43%	13.81%	8.72%	6.34%	7.85%	1.98%	3.77%	3.58%	2.16%
2026/04/08	11.7%	13.5%	12.69%	8.97%	6.49%	7.47%	2.89%	3.81%	4.54%	2.27%
2026/04/09	12.18%	13.07%	13.34%	8.38%	6.25%	7.37%	2.97%	3.63%	3.01%	2.96%
2026/04/10	12.18%	14.5%	14.37%	7.76%	6.71%	7.45%	3.12%	3.42%	3.68%	3.01%
2026/04/11	10.47%	11.79%	14.5%	7.09%	8.08%	7.41%	6.11%	2.94%	3.25%	2.8%
2026/04/12	9.62%	12.82%	14.57%	6.79%	6.86%	7.46%	6.42%	3.2%	4.1%	2.99%
2026/04/13	10.71%	12.41%	15.47%	7.82%	6.57%	7.85%	7.17%	3.31%	3.1%	2.54%
2026/04/14	10.86%	13.47%	14.73%	9.99%	6.65%	8.5%	6.35%	3.56%	3.47%	2.81%
2026/04/15	11.21%	15.49%	14.18%	9.29%	6.62%	7.89%	5.45%	3.57%	3.38%	3.3%
2026/04/16	10.78%	15.61%	15.42%	9.49%	8.28%	7.19%	7.26%	3.38%	3.04%	2.36%
2026/04/17	10.76%	15.08%	14.56%	9.54%	8.27%	6.63%	8.02%	3.74%	2.99%	3.15%
2026/04/18	10.75%	16.73%	15.78%	7.98%	8.92%	6.47%	6.33%	3.45%	3.55%	3.17%
2026/04/19	11.38%	14.3%	17.37%	9.46%	8.59%	6.66%	3.86%	3.6%	3.76%	2.63%
2026/04/20	11.49%	16.04%	16.32%	10.26%	8.25%	7.22%	2.74%	3.81%	3.19%	2.33%
2026/04/21	10.89%	14.7%	15.92%	11.64%	7.67%	6.55%	3.79%	4.2%	2.84%	3.18%
2026/04/22	14.35%	14.34%	16.38%	12.43%	6.76%	5.08%	3.03%	4.09%	1.47%	3.48%
2026/04/23	18.96%	15.02%	16.7%	11.36%	6.63%	4.78%	3.41%	3.96%	1.42%	2.46%
2026/04/24	16.58%	15.06%	16.7%	10.84%	6.25%	5.03%	3.63%	3.75%	2.39%	2.5%
2026/04/25	17.76%	14.09%	15.87%	11.81%	7.35%	4.93%	3.66%	3.72%	3.15%	2.31%
2026/04/26	14.09%	15.44%	16.57%	11.97%	8.16%	5.85%	3.18%	3.53%	3.01%	2.54%
2026/04/27	11.85%	15.45%	17.26%	12.92%	5.95%	6.21%	2.49%	3.55%	2.69%	2.69%
2026/04/28	12.7%	15.94%	16.31%	13.9%	7.28%	4.5%	2.62%	4.13%	3.26%	1.99%
2026/04/29	16.88%	16.49%	15.42%	13.46%	6.1%	4.24%	3.1%	3.45%	2.98%	2.9%
2026/04/30	17.67%	16.04%	13.18%	12.28%	6.4%	5.05%	3.68%	3.62%	2.78%	2.07%

commbank.com.au
americanexpress.com
latitudefinancial.com.au
finder.com.au
westpac.com.au
nab.com.au
paypal.com
wise.com
stgeorge.com.au
velocityfrequentflyer.com

In April 2026, CommBank’s impression share surged, peaking at 18.96% on the 23rd. American Express fluctuated, ending at 16.04%. Latitude Financial rose steadily, reaching 17.37% on the 19th. Finder.com.au climbed, closing at 12.28%. Westpac and NAB saw declines, while PayPal and Wise remained stable. St. George and Velocity Frequent Flyer experienced minor fluctuations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Finance Credit Cards - Last month

1
CommBank Credit Cards - Limited Time Offers Available https://www.commbank.com.au › apply › credit-cards
Compare Our Latest Credit Card Offers To Find The Offer That Best Suits Your Needs.
2
Latitude GEM Visa Credit Card - Apply in Under 10 Minutes https://www.latitudefinancial.com.au
Approved by 26/5/26. Spend $1.5K a mnth for 3 mnths on general purchases. T&Cs, fees apply
3
NAB Qantas Signature Card - 130k Bonus Qantas Points https://www.nab.com.au › credit_cards › qantas
130k Bonus Qantas Pts. Spend $5k in 1st 90 Days & keep open for over 12 months. T&Cs Apply
4
PayPal® - Official Site https://www.paypal.com
PayPal: Fast Payment Option — Pay, Send, & Save Smarter, All in The PayPal App. Take Control of Your Money. Terms Apply. Easy.
5
Westpac Altitude Qantas Black - Up To 150K Bonus Qantas Points https://www.westpac.com.au
Earn Up To 150K Bonus Qantas Points With The Altitude Qantas Black Card. T&Cs Apply. Westpac's Highest Qantas Points Earning Credit Card.

In the competitive landscape of credit card PPC ads, CommBank entices with limited-time offers, while Latitude Financial promises quick applications. NAB and Westpac captivate with substantial Qantas points, and PayPal emphasizes convenience and control. Each ad uniquely appeals to diverse consumer needs.

Frequently Asked Questions

Why is the AUS Finance Credit Cards April 2026 Report useful and how should I use it?

Why is the AUS Finance Credit Cards April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Finance Credit Cards April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Finance Credit Cards April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Finance Credit Cards April 2026 Report?

The AUS Finance Credit Cards April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Credit Cards April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Finance Credit Cards April 2026 Report for?

The AUS Finance Credit Cards April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Finance Credit Cards - PPC Market Share Analysis April 2026