AUS Finance Credit Cards - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Credit Cards – AUS

Google AI Overview visibility for Finance Credit Cards AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.1127947408
67.8872052592
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 63
37
63%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 15%
Transactional 12%
Navigational 12%
Seasonal 0%
Local 1%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 AUS Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
americanexpress.com 28.97
paypal.com 18.02
commbank.com.au 7.95
wise.com 7.63
nab.com.au 7.21
finder.com.au 5.03
canstar.com.au 4.89
westpac.com.au 3.56
latitudefinancial.com.au 1.79
stgeorge.com.au 1.68
others 13.27
  • americanexpress.com - 28.97%
  • paypal.com - 18.02%
  • commbank.com.au - 7.95%
  • wise.com - 7.63%
  • nab.com.au - 7.21%
  • finder.com.au - 5.03%
  • canstar.com.au - 4.89%
  • westpac.com.au - 3.56%
  • latitudefinancial.com.au - 1.79%
  • stgeorge.com.au - 1.68%
  • others - 13.27%

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American Express leads with 28.97% click share, followed by PayPal at 18.02%. ‘Others’ collectively hold 13.27%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date finder.com.au canstar.com.au nab.com.au westpac.com.au americanexpress.com commbank.com.au wise.com latitudefinancial.com.au qantasmoney.com creditcard.com.au
2026/08/01 13.59% 6.27% 5.83% 8.18% 15% 12.37% 3.75% 4.55% 3.51% 3.43%
2026/08/02 17.21% 6.72% 6.49% 8.19% 15.54% 12.76% 3.16% 2.43% 1.6% 4.29%
2026/08/03 18.07% 6.16% 6.36% 7.43% 15.9% 12.77% 3.73% 2.97% 2.01% 2.82%
2026/08/04 15.33% 7.64% 5.48% 9.46% 14.99% 12.39% 3.71% 2.01% 2.45% 3.7%
2026/08/05 15.5% 10.1% 6.01% 8% 12.56% 12.67% 4.01% 2.65% 2.28% 2.45%
2026/08/06 17.79% 11.32% 5.13% 7.77% 10% 12.73% 4.08% 1.96% 2.07% 3.99%
2026/08/07 18.87% 8.71% 6.55% 8.04% 11.02% 11.88% 3.66% 2.56% 2.1% 3.68%
2026/08/08 22.04% 7.93% 6.9% 7.82% 8.8% 12.04% 4.3% 2.47% 1.64% 5.17%
2026/08/09 22.33% 11.54% 6.34% 6.47% 8.84% 9.02% 4.12% 1.42% 3.21% 4.84%
2026/08/10 22.01% 11.37% 7.26% 4.56% 11.47% 9.75% 4.68% 1.76% 1.67% 4.26%
2026/08/11 18.11% 12.81% 7.86% 6.1% 11.52% 10.53% 3.87% 3.22% 1.82% 2.88%
2026/08/12 19.44% 12.62% 7.78% 6.74% 6.54% 11.85% 5.12% 2.37% 3.2% 3.29%
2026/08/13 16.18% 12.73% 7.87% 6.01% 8.11% 13.14% 4.83% 3.51% 2.39% 2.85%
2026/08/14 19.33% 11.51% 8.11% 6.06% 8.28% 10.08% 5.2% 3% 2.3% 3.28%
2026/08/15 21.49% 10.7% 9.88% 3.74% 8.13% 10.52% 3.9% 2.7% 1.99% 6.12%
2026/08/16 20.6% 10.74% 8.85% 5.11% 8.48% 11.14% 4.55% 1.86% 3.08% 5.88%
2026/08/17 21.22% 12.53% 8.01% 4.88% 7.96% 11.19% 4.61% 2.96% 2.34% 4.86%
2026/08/18 20.89% 10.41% 9.53% 4.98% 7.07% 10.8% 4.15% 3.21% 1.68% 9.46%
2026/08/19 24.09% 12.75% 10.46% 5.01% 8.35% 6.93% 4.2% 3.37% 1.92% 6.19%
2026/08/20 21.97% 12.85% 8.93% 5.73% 8.74% 8.07% 4.52% 3% 3.02% 6.01%
2026/08/21 18.89% 17.1% 7.59% 6.62% 6.78% 6.83% 4.42% 3.83% 2.1% 4.83%
2026/08/22 15.5% 17.04% 6.95% 6.18% 7.72% 8.52% 3.98% 4.04% 3.2% 4.69%
2026/08/23 17.08% 17.47% 6.83% 6.18% 5.5% 7.91% 4.06% 3.86% 3.12% 6.37%
2026/08/24 21.62% 14.22% 7.32% 5.01% 8.14% 7.93% 3.88% 2.78% 1.85% 6.75%
2026/08/25 20.19% 15.91% 8.94% 4.52% 8.24% 6.92% 5.62% 2.84% 2.89% 3.4%
2026/08/26 19.15% 17.61% 10.55% 5.26% 6.84% 6.14% 5.1% 3.28% 1.98% 3.26%
2026/08/27 19.34% 20.27% 8.65% 5.84% 7.35% 4.89% 4.69% 2.69% 2.9% 3.16%
2026/08/28 18.69% 22.62% 7.25% 5.03% 7.45% 4.64% 4.72% 2.68% 2.19% 3.13%
2026/08/29 18.75% 21.48% 7.56% 5.49% 7.72% 6.1% 5.44% 2.74% 1.94% 1.96%
2026/08/30 22.17% 20.37% 8.6% 6.84% 7.32% 4.72% 4.39% 2.6% 3.09% 2.18%
2026/08/31 22.2% 21.59% 7.88% 7.06% 6.76% 5.16% 5.05% 3.36% 2.17% 0.89%
  • finder.com.au
  • canstar.com.au
  • nab.com.au
  • westpac.com.au
  • americanexpress.com
  • commbank.com.au
  • wise.com
  • latitudefinancial.com.au
  • qantasmoney.com
  • creditcard.com.au

Copyright © Adthena. All rights reserved.

In August 2026, finder.com.au led with a peak spend share of 24.09% on the 19th. Canstar.com.au surged late, reaching 22.62% on the 28th. Nab.com.au and westpac.com.au showed steady growth, while americanexpress.com saw fluctuations, ending at 6.76%.

Market Exposure

Competitor Count for AUS Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 116
2026/08/02 120
2026/08/03 116
2026/08/04 113
2026/08/05 102
2026/08/06 105
2026/08/07 105
2026/08/08 101
2026/08/09 107
2026/08/10 103
2026/08/11 106
2026/08/12 104
2026/08/13 100
2026/08/14 98
2026/08/15 94
2026/08/16 95
2026/08/17 93
2026/08/18 91
2026/08/19 87
2026/08/20 82
2026/08/21 91
2026/08/22 94
2026/08/23 94
2026/08/24 96
2026/08/25 89
2026/08/26 94
2026/08/27 92
2026/08/28 89
2026/08/29 84
2026/08/30 84
2026/08/31 91

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August began with 116 advertisers, peaking at 120 on the 2nd. A steady decline followed, reaching a low of 82 on the 20th. The month concluded with a slight recovery to 91 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
paypal.com 6.55%
canstar.com.au 1.34%
bendigobank.com.au 0.27%
latitudefinancial.com.au 0.26%
auspost.com.au 0.18%
westpac.com.au -0.48%
afterpay.com -0.53%
velocityfrequentflyer.com -0.65%
finder.com.au -0.75%
commbank.com.au -3.71%

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PayPal surged with a 6.55% click share increase, while CommBank dropped by 3.71%. Canstar rose by 1.34%, contrasting Finder’s 0.75% decline.

Campaign Efficiency

AUS Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date finder.com.au americanexpress.com canstar.com.au paypal.com wise.com nab.com.au westpac.com.au commbank.com.au latitudefinancial.com.au creditcard.com.au
2026/08/01 11.4% 21.14% 5.04% 6.34% 4.74% 5.19% 6.11% 11.99% 3.19% 2.52%
2026/08/02 13.59% 20.42% 4.75% 5.66% 4.11% 5.53% 5.65% 13.07% 1.95% 3.46%
2026/08/03 13.07% 23.04% 4.43% 4.82% 4.83% 5.17% 4.87% 12.26% 2.55% 2.75%
2026/08/04 11.59% 24.08% 5.46% 4.34% 4.62% 4.44% 6.4% 12.14% 1.5% 2.8%
2026/08/05 12.07% 20.58% 7.64% 5.02% 5.53% 5.11% 6.17% 11.67% 1.59% 2.19%
2026/08/06 13.3% 19.98% 6.99% 4.95% 5.27% 4.25% 5.73% 11.35% 1.24% 3.15%
2026/08/07 14.14% 23.91% 4.85% 5.3% 4.29% 5.78% 5.78% 10.94% 1.56% 3.17%
2026/08/08 17.08% 15.6% 4.85% 6.85% 5.95% 5.43% 5.88% 11.32% 1.74% 3.62%
2026/08/09 15.49% 23.65% 6.22% 6.56% 5.67% 5.06% 4.27% 9.18% 0.96% 2.7%
2026/08/10 15.83% 24.83% 6.8% 2.83% 7.12% 6.21% 3.1% 8.65% 1.13% 2.88%
2026/08/11 13.3% 20.74% 7.3% 6.8% 5.51% 6.77% 4.14% 9.17% 1.93% 2.89%
2026/08/12 15.78% 6.82% 9.45% 9.2% 8.62% 7.37% 5.49% 11.06% 1.63% 2.96%
2026/08/13 12.35% 15.58% 6.96% 7.94% 7.01% 6.49% 4.53% 11.04% 2.37% 2.19%
2026/08/14 14.15% 15.23% 6.4% 7.54% 7.66% 6.4% 4.5% 9.17% 2.7% 2.15%
2026/08/15 17.21% 15.01% 6.25% 2.9% 5.46% 8.44% 2.83% 10.37% 2.01% 4.59%
2026/08/16 17.01% 11.82% 6.61% 6.79% 7.13% 8.18% 3.99% 10.71% 1.3% 5.19%
2026/08/17 15.55% 15.44% 7.52% 10.5% 6.24% 6.43% 3.7% 9.72% 2.09% 3.65%
2026/08/18 17.09% 16.16% 6.29% 4.91% 5.15% 8.35% 4.15% 9.56% 2.59% 5.02%
2026/08/19 17.55% 14.75% 6.89% 8.7% 6.65% 8.74% 4.16% 7.2% 2.46% 3.77%
2026/08/20 15.41% 21.37% 6.27% 9.79% 6.43% 6.96% 4.68% 6.84% 2.45% 3.4%
2026/08/21 13.23% 17.91% 7.77% 14.61% 6.26% 5.75% 5.02% 5.33% 2.21% 3.04%
2026/08/22 11.09% 19.24% 8.48% 14.04% 5.65% 5.11% 4.85% 6.16% 2.21% 2.8%
2026/08/23 12.37% 14.59% 9.09% 13.38% 6.34% 5.36% 5.03% 6.07% 2.36% 3.44%
2026/08/24 15.41% 21.71% 6.96% 7.62% 5.48% 6.12% 3.71% 7.22% 1.61% 4.36%
2026/08/25 13.94% 22.94% 7.36% 7.83% 7.84% 7.11% 3.33% 5.1% 1.8% 2.23%
2026/08/26 13.13% 19.42% 8.09% 9.72% 7.76% 8.27% 3.91% 4.92% 2.26% 1.91%
2026/08/27 13.73% 20.42% 9.35% 10.27% 6.69% 6.6% 4.71% 4.03% 1.7% 1.82%
2026/08/28 13.72% 21.52% 10.31% 9.84% 6.8% 5.6% 3.99% 3.83% 2.15% 1.89%
2026/08/29 13.54% 22.2% 9.84% 7.18% 7.06% 6.18% 4.76% 4.62% 2.06% 1.3%
2026/08/30 16.55% 19.22% 10.02% 10.07% 6.19% 6.61% 5.15% 4% 1.8% 1.54%
2026/08/31 17.14% 16.01% 10.99% 8.2% 7.37% 6.79% 5.43% 4.75% 2.95% 0.8%
  • finder.com.au
  • americanexpress.com
  • canstar.com.au
  • paypal.com
  • wise.com
  • nab.com.au
  • westpac.com.au
  • commbank.com.au
  • latitudefinancial.com.au
  • creditcard.com.au

Copyright © Adthena. All rights reserved.

In August 2026, finder.com.au’s impression share fluctuated, peaking at 17.55% on the 19th. Americanexpress.com saw a significant drop mid-month, while canstar.com.au steadily increased, ending at 10.99%. Paypal.com and wise.com showed varied trends, with paypal.com peaking at 14.61% on the 21st. Nab.com.au and westpac.com.au had moderate fluctuations, while commbank.com.au declined throughout the month. Latitudefinancial.com.au and creditcard.com.au experienced low shares, with creditcard.com.au ending at 0.8%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Finance Credit Cards - Last month
  1. 1
    American Express® Australia https://www.americanexpress.com

    Card Member Benefits — Explore American Express Credit Card Rewards And Benefits. Apply Online Now. T&Cs Apply

  2. 2
    Top 10 Qantas Points Cards | Credit Cards With Bonus Points https://www.finder.com.au › credit-cards › qantas

    Frequent Flyer Cards With Bonus Points Offers, Flights, Upgrades, Lounge Access & More.

  3. 3
    NAB Qantas Signature Card - 130k Bonus Qantas Points https://www.nab.com.au › credit_cards › qantas

    130k Bonus Qantas Pts. Spend $5k in 1st 90 Days & keep open for over 12 months. T&Cs Apply. Enjoy...

  4. 4
    PayPal® - Official Site https://www.paypal.com

    PayPal: Fast & Secure — Pay, Send, & Save Smarter, All in The PayPal App. Take Control of Your Money. Terms Apply. Easy.

  5. 5
    Westpac Altitude Qantas Black - Up To 150K Bonus Qantas Points https://www.westpac.com.au

    Earn Up To 150K Bonus Qantas Points With The Altitude Qantas Black Card. T&Cs Apply.

Copyright © Adthena. All rights reserved.

In the competitive world of credit cards, American Express highlights member benefits, while Finder and NAB entice with Qantas points. PayPal emphasizes security and control, and Westpac offers a generous 150k bonus Qantas points. Each ad uniquely appeals to diverse consumer needs.

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