Why is the AUS Finance Credit Cards May 2026 Report useful and how should I use it?

Why is the AUS Finance Credit Cards May 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Finance Credit Cards May 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Finance Credit Cards May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Finance Credit Cards May 2026 Report?

The AUS Finance Credit Cards May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Credit Cards May 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Finance Credit Cards May 2026 Report for?

The AUS Finance Credit Cards May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Finance Credit Cards - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Finance Credit Cards AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	23.3066663566
	76.6933336434

23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	66
	34

66%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	20%
Transactional	15%
Navigational	7%
Seasonal	0%
Local	2%
Problem Solving	5%

Market Exposure

Share of Clicks for top 10 AUS Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
americanexpress.com	24.08
commbank.com.au	16.17
latitudefinancial.com.au	9.19
paypal.com	8.11
nab.com.au	7.24
westpac.com.au	5.88
finder.com.au	5.62
wise.com	4.68
stgeorge.com.au	2.46
bankwest.com.au	2.21
others	14.36

americanexpress.com - 24.08%
commbank.com.au - 16.17%
latitudefinancial.com.au - 9.19%
paypal.com - 8.11%
nab.com.au - 7.24%
westpac.com.au - 5.88%
finder.com.au - 5.62%
wise.com - 4.68%
stgeorge.com.au - 2.46%
bankwest.com.au - 2.21%
others - 14.36%

American Express leads with 24.08% click share, followed by CommBank at 16.17%. Others collectively hold 14.36%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	commbank.com.au	finder.com.au	latitudefinancial.com.au	westpac.com.au	americanexpress.com	stgeorge.com.au	nab.com.au	bankwest.com.au	airwallex.com	creditcard.com.au
2026/05/01	14.58%	15%	17.71%	9.12%	9.49%	4.37%	3.91%	5.08%	2.16%	1.49%
2026/05/02	15.04%	14.25%	20.75%	8.44%	9.06%	4.42%	3.81%	3.15%	1.81%	0.72%
2026/05/03	15.29%	13.43%	22.14%	8.88%	7.7%	5.68%	4.22%	3.31%	1.38%	0.8%
2026/05/04	16.23%	15.4%	21.22%	5.89%	8.32%	2.35%	4.3%	4.13%	1.82%	0.55%
2026/05/05	16.02%	16.05%	20.99%	7.29%	8.46%	2.79%	4.57%	2.36%	1.31%	2.03%
2026/05/06	15.06%	15.59%	19.81%	9.81%	10.18%	3.51%	5.65%	2.23%	1.22%	0.66%
2026/05/07	14.18%	11.26%	19.81%	11.6%	13.14%	5.49%	5.55%	1.94%	1.33%	0.46%
2026/05/08	13.86%	11.38%	18.76%	10.34%	12.91%	6.19%	5.02%	3.33%	1.51%	0.44%
2026/05/09	13.87%	9.81%	19.36%	13%	12.27%	6.4%	5.67%	3%	1.14%	0.67%
2026/05/10	13.43%	10.12%	21.51%	10.38%	13.54%	5.98%	4.75%	3.65%	1.19%	0.79%
2026/05/11	14.81%	11.58%	22.25%	7.79%	12.38%	4.45%	4.28%	3.78%	1.37%	1.75%
2026/05/12	15%	11.77%	20.76%	10.34%	10.05%	5.12%	4.41%	2.89%	1.12%	2.3%
2026/05/13	15.76%	11.66%	19.84%	9.41%	11.24%	4.11%	5.11%	3.15%	1.27%	2.82%
2026/05/14	14.62%	10.31%	18.85%	10.76%	13.52%	5.81%	5.48%	2.52%	2.25%	1.15%
2026/05/15	14.43%	9.82%	20.54%	10.74%	11.1%	4.98%	5.38%	3.14%	3.35%	1.26%
2026/05/16	13.92%	10.15%	19.88%	10.84%	8.44%	5.36%	5.32%	4.09%	1.64%	3.99%
2026/05/17	15.69%	10.31%	18.35%	9.72%	9.91%	3.65%	5.58%	3.4%	1.03%	7.34%
2026/05/18	15.97%	10.27%	21.07%	7.86%	8.97%	2.87%	4.73%	3.65%	1.72%	8.2%
2026/05/19	15.28%	9.48%	20.84%	8.76%	10.68%	3.04%	4.83%	3.93%	2.34%	3.19%
2026/05/20	14.93%	9.15%	22.48%	9.07%	10.82%	3.78%	4.42%	3.38%	2.12%	3.28%
2026/05/21	14.48%	10.32%	19.5%	10.3%	9.7%	4.27%	4.82%	3.16%	1.62%	4.25%
2026/05/22	14.38%	11.78%	20.14%	10.44%	7.14%	3.67%	5.14%	3.39%	1.95%	4.82%
2026/05/23	14.71%	12.17%	21.16%	10.34%	7.65%	3.52%	4.78%	3.19%	1.33%	5.26%
2026/05/24	13.68%	10.5%	19.71%	9.08%	12.08%	3.97%	5.52%	3.76%	2.2%	4%
2026/05/25	14.81%	12.06%	17.89%	8.36%	10.48%	4.17%	5.33%	3.19%	2.7%	4.5%
2026/05/26	14.7%	15.17%	16.9%	7.52%	7.78%	3.17%	5.33%	3.3%	2.85%	3.93%
2026/05/27	16.51%	16.45%	13.17%	8.39%	8.79%	3.31%	5.28%	2.79%	3.23%	3.65%
2026/05/28	15.63%	15.24%	13.25%	8.49%	9.45%	3.36%	6.29%	3.79%	2.68%	3.13%
2026/05/29	15.32%	13.24%	13.12%	9.85%	11.14%	4.22%	5.22%	3.54%	3.93%	2.35%
2026/05/30	14.8%	13.87%	12.22%	11.35%	8.5%	6.59%	6.04%	3.41%	2.65%	2.28%
2026/05/31	16.18%	15.28%	11.81%	9.81%	8.81%	6.02%	5.65%	3.52%	2.98%	2.29%

commbank.com.au
finder.com.au
latitudefinancial.com.au
westpac.com.au
americanexpress.com
stgeorge.com.au
nab.com.au
bankwest.com.au
airwallex.com
creditcard.com.au

In May 2026, CommBank’s PPC spend share fluctuated, peaking at 16.51% on May 27. Latitude Financial led early, but declined to 11.81% by month’s end. Finder and Westpac showed varied trends, while Airwallex and CreditCard.com.au saw modest gains.

Market Exposure

Competitor Count for AUS Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/05/01	121
2026/05/02	116
2026/05/03	115
2026/05/04	115
2026/05/05	118
2026/05/06	119
2026/05/07	118
2026/05/08	128
2026/05/09	112
2026/05/10	115
2026/05/11	122
2026/05/12	126
2026/05/13	126
2026/05/14	122
2026/05/15	127
2026/05/16	125
2026/05/17	124
2026/05/18	131
2026/05/19	123
2026/05/20	119
2026/05/21	124
2026/05/22	125
2026/05/23	125
2026/05/24	130
2026/05/25	131
2026/05/26	144
2026/05/27	139
2026/05/28	135
2026/05/29	132
2026/05/30	135
2026/05/31	139

May began with 121 advertisers, fluctuating mid-month, peaking at 144 on the 26th. The month concluded with 139 advertisers, indicating a strong finish.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
creditcard.com.au	0.99%
paypal.com	0.98%
canstar.com.au	0.73%
finder.com.au	0.54%
auspost.com.au	0.41%
velocityfrequentflyer.com	-0.23%
revolut.com	-0.34%
stgeorge.com.au	-0.42%
latitudefinancial.com.au	-1.69%
americanexpress.com	-2.4%

Americanexpress.com saw a significant drop of 2.4, while creditcard.com.au gained 0.99. Paypal.com increased by 0.98, contrasting latitudefinancial.com.au’s decline of 1.69.

Campaign Efficiency

AUS Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	commbank.com.au	americanexpress.com	finder.com.au	latitudefinancial.com.au	westpac.com.au	nab.com.au	stgeorge.com.au	bankwest.com.au	wise.com	paypal.com
2026/05/01	17.23%	15.65%	12.72%	14.08%	6.56%	3.67%	2.87%	3.95%	2.92%	2.82%
2026/05/02	17.18%	15.8%	11.88%	16.08%	6.09%	2.94%	3.05%	3.14%	3.32%	3.48%
2026/05/03	17.48%	15.1%	11.69%	17.62%	6.8%	3.84%	3.68%	3.05%	3.1%	2.72%
2026/05/04	18.72%	14.16%	12.67%	15.46%	4.51%	3.77%	1.64%	4.71%	3.26%	3.85%
2026/05/05	18.39%	15.21%	13.23%	14.82%	5.3%	4.09%	1.88%	2.68%	3.04%	3.18%
2026/05/06	17.6%	15.63%	13.31%	13.83%	6.69%	5%	2.21%	2.7%	3.48%	3.13%
2026/05/07	17.32%	19.05%	9.57%	14.31%	8%	4.8%	3.57%	2.47%	3.42%	3.23%
2026/05/08	17.33%	18.18%	9.57%	13.74%	7.31%	4.65%	3.95%	3.53%	3.25%	2.33%
2026/05/09	17.74%	17.38%	8.51%	14.1%	8.98%	5.27%	4.14%	3.68%	3.05%	1.94%
2026/05/10	17.61%	17.49%	8.83%	16.46%	7.09%	4.42%	3.64%	4.32%	2.75%	2.21%
2026/05/11	18.64%	17.83%	9.79%	16.3%	5.86%	4.14%	2.75%	3.77%	3.06%	0.01%
2026/05/12	18.9%	14.54%	9.55%	14.92%	6.89%	4.22%	3.26%	3.23%	3.17%	2.4%
2026/05/13	18.98%	16.71%	9.81%	15.15%	6.13%	4.63%	2.45%	3.48%	2.83%	2.02%
2026/05/14	18.09%	18.71%	8.59%	13.36%	7.17%	4.71%	3.64%	3.08%	2.82%	2.92%
2026/05/15	18.62%	16.72%	7.88%	14.6%	7.1%	4.75%	3.1%	3.88%	3.21%	1.92%
2026/05/16	17.34%	14.55%	8.6%	14.42%	7.39%	4.59%	3.39%	4.06%	3%	2.07%
2026/05/17	19.12%	15.03%	8.23%	12.71%	6.5%	4.87%	2.21%	3.68%	3.34%	3%
2026/05/18	19.45%	14.89%	8.22%	14.28%	5.39%	4.21%	1.77%	4.04%	3.61%	2.4%
2026/05/19	18.99%	17.24%	7.94%	14.03%	5.77%	4.03%	1.78%	3.88%	3.94%	3.84%
2026/05/20	17.97%	16.94%	7.54%	15.44%	6.01%	3.85%	2.35%	3.66%	3.78%	4.14%
2026/05/21	17.56%	14.42%	8.88%	14.1%	6.96%	4.24%	2.72%	3.48%	3.03%	3.57%
2026/05/22	17.76%	13.09%	9.94%	14.23%	7.12%	4.69%	2.42%	3.3%	3.39%	2.7%
2026/05/23	18%	12.89%	10.68%	15.68%	7.64%	4.32%	2.28%	3.63%	3.11%	1.78%
2026/05/24	16.95%	16.09%	9.09%	14.4%	6.56%	4.9%	2.63%	3.84%	2.99%	3.14%
2026/05/25	17.99%	15.96%	10.53%	12.92%	5.88%	4.62%	2.56%	3.49%	2.87%	2.24%
2026/05/26	17.35%	13.24%	12.85%	11.66%	5.26%	4.95%	2.08%	3.41%	3.07%	2.39%
2026/05/27	19.5%	13.48%	14.22%	8.69%	5.84%	4.81%	2.06%	3.1%	2.72%	2.78%
2026/05/28	19.38%	13.93%	12.85%	8.69%	6.12%	5.86%	2.17%	4.05%	3.28%	2.8%
2026/05/29	18.76%	16.01%	12.02%	8.84%	7.19%	4.73%	2.69%	3.74%	3.16%	2.98%
2026/05/30	19.09%	13.05%	11.99%	8%	8.16%	5.13%	4.35%	3.38%	3.7%	3.66%
2026/05/31	19.49%	13.49%	13.22%	7.73%	7.1%	4.94%	3.69%	3.45%	3.16%	3.07%

commbank.com.au
americanexpress.com
finder.com.au
latitudefinancial.com.au
westpac.com.au
nab.com.au
stgeorge.com.au
bankwest.com.au
wise.com
paypal.com

In May 2026, CommBank led with a steady rise, peaking at 19.50% on the 27th. American Express fluctuated, ending at 13.49%. Finder.com.au saw a late surge, closing at 13.22%. Latitude Financial declined, finishing at 7.73%. Westpac improved, ending at 7.10%. NAB remained stable, closing at 4.94%. St. George and Bankwest showed minor fluctuations, ending at 3.69% and 3.45% respectively. Wise and PayPal had modest gains, closing at 3.16% and 3.07%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Finance Credit Cards - Last month

1
American Express® Australia https://www.americanexpress.com
Access More With Amex — Explore American Express Credit Card Rewards And Benefits. Apply Online Now. T&Cs Apply
2
CommBank Credit Cards - Limited Time Offers Available https://www.commbank.com.au › apply › credit-cards
Compare Our Latest Credit Card Offers To Find The Offer That Best Suits Your Needs.
3
Latitude GO Mastercard® https://www.latitudefinancial.com.au
Bonus Gift Card Up To $1,000 — Offer Ends 30 June 26. $10.95 Mthly Credit Card Fee & Other Charges Apply. Min Spend $1000
4
NAB Qantas Signature Card - 130k Bonus Qantas Points https://www.nab.com.au › credit_cards › qantas
130k Bonus Qantas Pts. Spend $5k in 1st 90 Days & keep open for over 12 months. T&Cs Apply
5
Westpac Altitude Qantas Black - Up To 150K Bonus Qantas Points https://www.westpac.com.au
Earn Up To 150K Bonus Qantas Points With The Altitude Qantas Black Card. T&Cs Apply. Westpac's Highest Qantas Points Earning Credit Card.

In the competitive landscape of credit card PPC ads, American Express entices with rewards and benefits, while CommBank emphasizes tailored offers. Latitude Financial lures with a $1,000 gift card, NAB offers 130k Qantas points, and Westpac leads with 150k points, highlighting unique value propositions.

Frequently Asked Questions

Why is the AUS Finance Credit Cards May 2026 Report useful and how should I use it?

Why is the AUS Finance Credit Cards May 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Finance Credit Cards May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Finance Credit Cards May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Finance Credit Cards May 2026 Report?

The AUS Finance Credit Cards May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Credit Cards May 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Finance Credit Cards May 2026 Report for?

The AUS Finance Credit Cards May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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AUS Finance Credit Cards - PPC Market Share Analysis May 2026