Share of Clicks for top 10 US Finance Loans & Mortgages brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| rocketmortgage.com | 7.3 |
| chase.com | 5.77 |
| lendingtree.com | 5.52 |
| upstart.com | 4.8 |
| sofi.com | 4.58 |
| navyfederal.org | 4.17 |
| veteransunited.com | 3.85 |
| nerdwallet.com | 3.65 |
| netcredit.com | 3.32 |
| uprova.com | 2.95 |
| others | 54.09 |
- rocketmortgage.com - 7.3%
- chase.com - 5.77%
- lendingtree.com - 5.52%
- upstart.com - 4.8%
- sofi.com - 4.58%
- navyfederal.org - 4.17%
- veteransunited.com - 3.85%
- nerdwallet.com - 3.65%
- netcredit.com - 3.32%
- uprova.com - 2.95%
- others - 54.09%
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In the competitive landscape of Google PPC, “others” dominate with 54.09% click share, while Rocket Mortgage leads individual advertisers at 7.3%.
Share of Spend for the top 10 US Finance Loans & Mortgages brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | sofi.com | upstart.com | salliemae.com | lendingtree.com | nerdwallet.com | rocketmortgage.com | forbes.com | veteransunited.com | netcredit.com | chase.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 7.65% | 4.56% | 2.85% | 6.99% | 4.08% | 5.92% | 3.38% | 3.6% | 3.49% | 4.64% |
| 2026/08/02 | 8.67% | 5.34% | 2.71% | 6.6% | 3.12% | 5.49% | 3.59% | 4.64% | 3.25% | 5.44% |
| 2026/08/03 | 6.75% | 4.34% | 2.34% | 7.09% | 4.12% | 5.05% | 3.25% | 4.27% | 3.56% | 6.05% |
| 2026/08/04 | 5.58% | 4.46% | 2.93% | 7.17% | 4.63% | 4.36% | 4.58% | 3.27% | 3.65% | 4.22% |
| 2026/08/05 | 8.24% | 4.54% | 2.72% | 5.54% | 3.7% | 3.98% | 3.85% | 4.57% | 3.73% | 4.29% |
| 2026/08/06 | 8.7% | 4.11% | 2.76% | 5.19% | 3.02% | 4.68% | 3.58% | 4.05% | 4.05% | 3.24% |
| 2026/08/07 | 8.44% | 4.79% | 2.97% | 6.39% | 3.61% | 3.82% | 3.75% | 4.2% | 3.56% | 4.01% |
| 2026/08/08 | 9.13% | 6.05% | 1.3% | 6.67% | 5.51% | 5.02% | 4.67% | 2.84% | 2.83% | 2.54% |
| 2026/08/09 | 10.73% | 4.65% | 2.09% | 4.75% | 5.29% | 3.3% | 2.94% | 1.35% | 3.48% | 3.08% |
| 2026/08/10 | 8.04% | 5.15% | 1.72% | 7.66% | 5.71% | 3.06% | 3.36% | 4.64% | 3.35% | 1.68% |
| 2026/08/11 | 8.4% | 5.59% | 1.96% | 6.63% | 4.5% | 3.91% | 3.65% | 3.51% | 2.99% | 1.43% |
| 2026/08/12 | 9.03% | 5.04% | 2.46% | 7.02% | 4.79% | 4.24% | 3.94% | 3.75% | 3.34% | 1.95% |
| 2026/08/13 | 7.51% | 4.49% | 2.61% | 6.58% | 4.62% | 3.7% | 3.19% | 4.48% | 3.72% | 2.99% |
| 2026/08/14 | 7.55% | 4.41% | 1.76% | 6.64% | 5.87% | 3.62% | 4.55% | 3.94% | 3.29% | 4.06% |
| 2026/08/15 | 9.99% | 6.37% | 1.82% | 5.63% | 4.83% | 4.35% | 3.36% | 2.26% | 3.86% | 3.04% |
| 2026/08/16 | 10.59% | 7.41% | 2.44% | 5.1% | 4% | 4.46% | 3.3% | 3.19% | 3.39% | 3.07% |
| 2026/08/17 | 10.42% | 8.19% | 1.65% | 6.1% | 4.19% | 4.51% | 3.15% | 2.71% | 3.09% | 1.53% |
| 2026/08/18 | 9.59% | 7.62% | 2.83% | 6.13% | 3.85% | 4.04% | 3.36% | 2.28% | 3.88% | 2.42% |
| 2026/08/19 | 6.96% | 6.08% | 3.04% | 7.22% | 4.27% | 3.88% | 3.54% | 3.44% | 4.21% | 2.73% |
| 2026/08/20 | 9.22% | 5.97% | 1.44% | 5.18% | 3.33% | 3.86% | 2.47% | 2.36% | 4.23% | 3.03% |
| 2026/08/21 | 8.73% | 5.45% | 2.86% | 5.08% | 3.2% | 3.73% | 2.78% | 1.76% | 4.09% | 2.73% |
| 2026/08/22 | 6.52% | 4.74% | 4.27% | 6.21% | 4.99% | 4.49% | 3.55% | 2.85% | 3.73% | 3.98% |
| 2026/08/23 | 5.87% | 5.91% | 4.27% | 5.83% | 5.77% | 5.01% | 3.49% | 2.78% | 3.21% | 3.6% |
| 2026/08/24 | 6.49% | 5.19% | 4.87% | 6.54% | 6.55% | 4.53% | 3.38% | 2.27% | 3.33% | 1.91% |
| 2026/08/25 | 6.76% | 5.01% | 5.44% | 6.02% | 5.55% | 4.63% | 3.21% | 2.38% | 3.11% | 2.53% |
| 2026/08/26 | 7.54% | 5.36% | 6.52% | 7.24% | 6.24% | 4.12% | 3.29% | 2.02% | 3.4% | 2.65% |
| 2026/08/27 | 7.63% | 4.86% | 5.55% | 6.23% | 5.88% | 3.71% | 3.89% | 2.76% | 3.89% | 2.14% |
| 2026/08/28 | 7.93% | 5.29% | 6.03% | 6.53% | 5.38% | 3.79% | 3.36% | 2.78% | 4.13% | 1.59% |
| 2026/08/29 | 8.06% | 6.49% | 5.8% | 5.84% | 4.65% | 4.59% | 3.75% | 3.12% | 3.43% | 3.31% |
| 2026/08/30 | 9.67% | 7.21% | 5.3% | 6% | 5.44% | 5.16% | 4.83% | 2.19% | 3.34% | 2.04% |
| 2026/08/31 | 8.93% | 7.56% | 6.71% | 6.41% | 5.27% | 4.7% | 3.99% | 3.13% | 2.68% | 1.52% |
- sofi.com
- upstart.com
- salliemae.com
- lendingtree.com
- nerdwallet.com
- rocketmortgage.com
- forbes.com
- veteransunited.com
- netcredit.com
- chase.com
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In August 2026, sofi.com led with fluctuating spend, peaking mid-month. Upstart.com showed a steady rise, while salliemae.com surged late. Lendingtree.com and nerdwallet.com maintained moderate levels. Rocketmortgage.com and forbes.com had consistent activity. Veteransunited.com and netcredit.com varied, with chase.com declining.
Competitor Count for US Finance Loans & Mortgages
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 1143 |
| 2026/08/02 | 1130 |
| 2026/08/03 | 1082 |
| 2026/08/04 | 1144 |
| 2026/08/05 | 1022 |
| 2026/08/06 | 994 |
| 2026/08/07 | 954 |
| 2026/08/08 | 909 |
| 2026/08/09 | 936 |
| 2026/08/10 | 1000 |
| 2026/08/11 | 969 |
| 2026/08/12 | 980 |
| 2026/08/13 | 982 |
| 2026/08/14 | 960 |
| 2026/08/15 | 953 |
| 2026/08/16 | 949 |
| 2026/08/17 | 923 |
| 2026/08/18 | 934 |
| 2026/08/19 | 895 |
| 2026/08/20 | 925 |
| 2026/08/21 | 934 |
| 2026/08/22 | 942 |
| 2026/08/23 | 927 |
| 2026/08/24 | 919 |
| 2026/08/25 | 863 |
| 2026/08/26 | 871 |
| 2026/08/27 | 933 |
| 2026/08/28 | 947 |
| 2026/08/29 | 987 |
| 2026/08/30 | 973 |
| 2026/08/31 | 964 |
Copyright © Adthena. All rights reserved.
August began with 1,143 advertisers, peaking at 1,144 on the 4th. A decline followed, reaching 863 on the 25th. The month concluded with 964 advertisers, showing a recovery.
