Share of Clicks for top 10 US Finance Loans & Mortgages brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| rocketmortgage.com | 9.25 |
| veteransunited.com | 6.42 |
| lendingtree.com | 5.92 |
| chase.com | 5.47 |
| upstart.com | 4.29 |
| navyfederal.org | 3.99 |
| sofi.com | 3.77 |
| nerdwallet.com | 2.99 |
| bankrate.com | 2.79 |
| 10bestmortgage.com | 2.43 |
| others | 52.68 |
- rocketmortgage.com - 9.25%
- veteransunited.com - 6.42%
- lendingtree.com - 5.92%
- chase.com - 5.47%
- upstart.com - 4.29%
- navyfederal.org - 3.99%
- sofi.com - 3.77%
- nerdwallet.com - 2.99%
- bankrate.com - 2.79%
- 10bestmortgage.com - 2.43%
- others - 52.68%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC for loans and mortgages, Rocket Mortgage leads with 9.25% click share. Veterans United follows at 6.42%, while ‘others’ dominate with 52.68%.
Share of Spend for the top 10 US Finance Loans & Mortgages brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | veteransunited.com | lendingtree.com | upstart.com | sofi.com | rocketmortgage.com | forbes.com | 10bestmortgage.com | nerdwallet.com | uprova.com | chase.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 5.71% | 6.38% | 3.02% | 6.68% | 10.08% | 2.35% | 2.43% | 3.06% | 1.43% | 4.56% |
| 2026/05/02 | 6.52% | 5.83% | 3.02% | 9.07% | 8.27% | 2.1% | 3.04% | 1.45% | 2.31% | 4.24% |
| 2026/05/03 | 5.71% | 6.11% | 2.75% | 6.97% | 8.24% | 2.64% | 3.2% | 3% | 2.6% | 5.12% |
| 2026/05/04 | 4.52% | 7.27% | 2.67% | 5.03% | 8.54% | 2.19% | 3.39% | 3.23% | 2.63% | 5.55% |
| 2026/05/05 | 4.37% | 7.09% | 3.3% | 6.16% | 8.76% | 3.12% | 3.26% | 3.07% | 2.29% | 5.65% |
| 2026/05/06 | 6.72% | 6.61% | 3.66% | 6.63% | 11.27% | 2.55% | 2.69% | 2.79% | 2.33% | 5.35% |
| 2026/05/07 | 5.25% | 6.23% | 3.65% | 6.98% | 10.99% | 2.05% | 2.54% | 3.56% | 1.96% | 6.03% |
| 2026/05/08 | 4.5% | 6.39% | 4.61% | 7.08% | 8.87% | 2.66% | 2.99% | 3.03% | 1.75% | 5.54% |
| 2026/05/09 | 5.25% | 5.35% | 5.02% | 6.86% | 9.59% | 2.87% | 3.16% | 2.62% | 2.39% | 6.29% |
| 2026/05/10 | 6.84% | 5.19% | 4.72% | 7.76% | 10.08% | 2.13% | 2.84% | 2.36% | 1.98% | 7.57% |
| 2026/05/11 | 6.13% | 7.15% | 3.65% | 5.7% | 7.75% | 2.5% | 3.33% | 2.17% | 1.09% | 5.54% |
| 2026/05/12 | 4.59% | 7.26% | 3.98% | 5.39% | 8.74% | 2.58% | 3.67% | 2.46% | 1.06% | 5.76% |
| 2026/05/13 | 5.75% | 9.33% | 4.33% | 6.55% | 6.77% | 1.51% | 3.5% | 2.56% | 1.8% | 5.13% |
| 2026/05/14 | 5.49% | 8.47% | 4.12% | 5.23% | 7.97% | 1.94% | 3.59% | 3.07% | 1.92% | 4.51% |
| 2026/05/15 | 4.48% | 6.36% | 4.58% | 7.07% | 8.83% | 2.65% | 2.98% | 3.01% | 1.74% | 5.51% |
| 2026/05/16 | 8.42% | 5.71% | 6.29% | 4.93% | 9.65% | 2.98% | 4.13% | 2% | 2.02% | 4.3% |
| 2026/05/17 | 8.18% | 6.23% | 7.01% | 5.3% | 9.69% | 2.91% | 4.22% | 1.8% | 2.19% | 3.62% |
| 2026/05/18 | 7.44% | 5.7% | 6.44% | 5.39% | 8.19% | 2.95% | 4.69% | 1.79% | 2.17% | 3.29% |
| 2026/05/19 | 5.25% | 8.58% | 7.4% | 5.64% | 7.47% | 2.01% | 4.59% | 2.01% | 2.36% | 2.97% |
| 2026/05/20 | 5.73% | 8.74% | 4.94% | 5.16% | 7.82% | 2.25% | 4.45% | 2.75% | 1.88% | 2.96% |
| 2026/05/21 | 5.22% | 8.84% | 5.13% | 4.05% | 8.25% | 2.55% | 3.95% | 2.85% | 2.44% | 2.94% |
| 2026/05/22 | 7.11% | 6.88% | 5.93% | 4.22% | 8.37% | 2.87% | 3.89% | 4.09% | 3.04% | 2.46% |
| 2026/05/23 | 6.73% | 6.68% | 7.3% | 4.82% | 9% | 3.04% | 3.74% | 2.61% | 3.35% | 2.51% |
| 2026/05/24 | 6.28% | 6.31% | 7.51% | 5.38% | 8.62% | 3.29% | 3.92% | 2.85% | 3.18% | 2.95% |
| 2026/05/25 | 6.48% | 8.04% | 8.01% | 4.63% | 7.75% | 3.13% | 1.88% | 2.34% | 2.81% | 2.68% |
| 2026/05/26 | 6.34% | 9.55% | 5.36% | 4.22% | 8.13% | 2.87% | 3% | 3.02% | 2.11% | 3.11% |
| 2026/05/27 | 5.72% | 9.39% | 4.32% | 4.6% | 7.72% | 2.51% | 3.5% | 2.4% | 2.51% | 2.77% |
| 2026/05/28 | 6.51% | 7.48% | 3.88% | 5.02% | 7.79% | 2.53% | 3.38% | 2.75% | 3.04% | 3.17% |
| 2026/05/29 | 6.6% | 8.54% | 4.99% | 6.11% | 4.75% | 2.63% | 3.3% | 2.61% | 3.32% | 2.98% |
| 2026/05/30 | 7.59% | 6.71% | 7.08% | 6.45% | 4.04% | 4% | 3.81% | 3.72% | 2.85% | 2.36% |
| 2026/05/31 | 7.67% | 7.37% | 6.9% | 6.25% | 3.86% | 3.76% | 3.6% | 3.12% | 3.1% | 2.34% |
- veteransunited.com
- lendingtree.com
- upstart.com
- sofi.com
- rocketmortgage.com
- forbes.com
- 10bestmortgage.com
- nerdwallet.com
- uprova.com
- chase.com
Copyright © Adthena. All rights reserved.
In May 2026, Rocket Mortgage led PPC spend, peaking at 11.27% on May 6. LendingTree surged mid-month, reaching 9.55% on May 26. Veterans United fluctuated, ending at 7.67%.
Competitor Count for US Finance Loans & Mortgages
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 1104 |
| 2026/05/02 | 1073 |
| 2026/05/03 | 1125 |
| 2026/05/04 | 1155 |
| 2026/05/05 | 1115 |
| 2026/05/06 | 1118 |
| 2026/05/07 | 1118 |
| 2026/05/08 | 1126 |
| 2026/05/09 | 1089 |
| 2026/05/10 | 1076 |
| 2026/05/11 | 1301 |
| 2026/05/12 | 1382 |
| 2026/05/13 | 1308 |
| 2026/05/14 | 1366 |
| 2026/05/15 | 1126 |
| 2026/05/16 | 1367 |
| 2026/05/17 | 1355 |
| 2026/05/18 | 1374 |
| 2026/05/19 | 1341 |
| 2026/05/20 | 1318 |
| 2026/05/21 | 1354 |
| 2026/05/22 | 1394 |
| 2026/05/23 | 1364 |
| 2026/05/24 | 1414 |
| 2026/05/25 | 1557 |
| 2026/05/26 | 1544 |
| 2026/05/27 | 1535 |
| 2026/05/28 | 1484 |
| 2026/05/29 | 1483 |
| 2026/05/30 | 1475 |
| 2026/05/31 | 1500 |
Copyright © Adthena. All rights reserved.
May began with 1,104 advertisers, fluctuating slightly until a surge on May 11, reaching 1,301. The month concluded with a peak of 1,500 advertisers.
