Share of Clicks for top 10 US Finance Loans & Mortgages brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| chase.com | 10.37 |
| rocketmortgage.com | 8.47 |
| lendingtree.com | 6.86 |
| veteransunited.com | 5.64 |
| upstart.com | 4.36 |
| nerdwallet.com | 4.02 |
| sofi.com | 3.22 |
| navyfederal.org | 2.95 |
| forbes.com | 2.69 |
| albert.com | 2.6 |
| others | 48.82 |
- chase.com - 10.37%
- rocketmortgage.com - 8.47%
- lendingtree.com - 6.86%
- veteransunited.com - 5.64%
- upstart.com - 4.36%
- nerdwallet.com - 4.02%
- sofi.com - 3.22%
- navyfederal.org - 2.95%
- forbes.com - 2.69%
- albert.com - 2.6%
- others - 48.82%
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In the competitive landscape of Google PPC for finance, Chase leads with a 10.37% click share, followed by Rocket Mortgage at 8.47%. LendingTree captures 6.86%, while Veterans United holds 5.64%. Upstart and NerdWallet trail with 4.36% and 4.02%, respectively. SoFi, Navy Federal, Forbes, and Albert collectively account for a smaller share. Notably, ‘others’ dominate with a significant 48.82% share, highlighting diverse competition.
Share of Spend for the top 10 US Finance Loans & Mortgages brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lendingtree.com | sofi.com | chase.com | rocketmortgage.com | upstart.com | veteransunited.com | nerdwallet.com | forbes.com | albert.com | salliemae.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 10.1% | 2.53% | 7.57% | 6.4% | 5.07% | 5.69% | 2.78% | 3.13% | 2.04% | 1.96% |
| 2026/07/02 | 9.33% | 2.95% | 7.41% | 6.84% | 4.97% | 5.39% | 3.13% | 3.36% | 2.4% | 1.92% |
| 2026/07/03 | 7.89% | 3.63% | 8.87% | 6.71% | 5.08% | 5.47% | 3.81% | 3.52% | 2.58% | 1.77% |
| 2026/07/04 | 6.44% | 4.67% | 8.53% | 6.48% | 5.25% | 6.09% | 4.18% | 5.22% | 3.12% | 1.91% |
| 2026/07/05 | 7.12% | 6.16% | 9.51% | 6.27% | 4.3% | 5.8% | 4.47% | 5.17% | 2.9% | 2.21% |
| 2026/07/06 | 8.72% | 4.79% | 7.85% | 6.72% | 3.81% | 4.98% | 4.02% | 4.5% | 1.32% | 1.65% |
| 2026/07/07 | 8.91% | 4.32% | 8.39% | 7.19% | 4.12% | 5.13% | 3.72% | 4.58% | 1.66% | 1.57% |
| 2026/07/08 | 9.81% | 3.89% | 9.97% | 7.05% | 3.47% | 6.21% | 4.17% | 3.45% | 3.04% | 2.19% |
| 2026/07/09 | 8.99% | 3.94% | 9.99% | 7.51% | 3.69% | 7.14% | 7.2% | 2.47% | 3.24% | 2.14% |
| 2026/07/10 | 7.93% | 4.77% | 9.19% | 7.38% | 3.88% | 6.07% | 4.86% | 3.71% | 3.03% | 2.04% |
| 2026/07/11 | 5.59% | 5.48% | 11.39% | 7.13% | 3.22% | 6.91% | 2.24% | 3.89% | 2.27% | 2.75% |
| 2026/07/12 | 6.22% | 6.38% | 11.24% | 7.33% | 3.81% | 6.43% | 2.5% | 4.06% | 2.16% | 3.31% |
| 2026/07/13 | 7.36% | 5.26% | 8.67% | 6.93% | 5.05% | 5.36% | 3.15% | 4.18% | 2.33% | 2.43% |
| 2026/07/14 | 7.64% | 4.28% | 7% | 6.09% | 5.32% | 4.35% | 3.23% | 4.49% | 2.46% | 2.82% |
| 2026/07/15 | 6.9% | 5.65% | 6.63% | 6.49% | 5.16% | 4.25% | 3.48% | 3.92% | 2.43% | 2.53% |
| 2026/07/16 | 7.25% | 5.13% | 5.24% | 8.99% | 3.64% | 5.38% | 4.16% | 3.88% | 2.43% | 1.54% |
| 2026/07/17 | 7.36% | 4.56% | 5.55% | 8.2% | 3.71% | 6.09% | 3.57% | 3.77% | 2.75% | 2.22% |
| 2026/07/18 | 7.18% | 4.29% | 6.25% | 9.89% | 3.98% | 5.9% | 3.96% | 3.3% | 3.22% | 2.81% |
| 2026/07/19 | 5.73% | 4.37% | 6.93% | 10.68% | 3.77% | 5.78% | 5.26% | 2.7% | 2.13% | 3.01% |
| 2026/07/20 | 7.44% | 5.59% | 7.33% | 6.82% | 4.34% | 6.76% | 3% | 2.91% | 2.1% | 2.66% |
| 2026/07/21 | 7.6% | 4.28% | 6.75% | 6.06% | 5.32% | 4.2% | 3.23% | 4.45% | 2.46% | 2.82% |
| 2026/07/22 | 7.17% | 5.11% | 6.65% | 6.28% | 4.41% | 4.39% | 2.96% | 3.89% | 2.73% | 3.01% |
| 2026/07/23 | 7.24% | 5.15% | 6.19% | 7.31% | 4.14% | 4.04% | 3.6% | 3.4% | 2.81% | 3.03% |
| 2026/07/24 | 7.82% | 5.69% | 6.77% | 6.42% | 4.41% | 3.83% | 3.5% | 3.7% | 2.74% | 2.78% |
| 2026/07/25 | 8% | 5.23% | 6.03% | 6.99% | 3.73% | 3.75% | 3.69% | 3.35% | 3.13% | 2.98% |
| 2026/07/26 | 6.63% | 5.83% | 5.35% | 7.13% | 4.26% | 3.75% | 3.97% | 3.26% | 3% | 2.46% |
| 2026/07/27 | 7.26% | 4.73% | 5.4% | 6.14% | 4.14% | 4.28% | 4.04% | 3.76% | 2.94% | 2.43% |
| 2026/07/28 | 8.02% | 5.36% | 4.76% | 6.46% | 4.69% | 3.12% | 5.22% | 3.31% | 2.55% | 2.33% |
| 2026/07/29 | 7.56% | 5.23% | 4.84% | 6.44% | 5.02% | 3.79% | 4.58% | 4.05% | 2.17% | 2.99% |
| 2026/07/30 | 8.12% | 5.74% | 6.15% | 6.08% | 4.61% | 4.11% | 4.19% | 3.1% | 2.56% | 3.45% |
| 2026/07/31 | 6.91% | 5.76% | 5.73% | 5.51% | 4.75% | 3.96% | 3.69% | 3.53% | 2.38% | 2.32% |
- lendingtree.com
- sofi.com
- chase.com
- rocketmortgage.com
- upstart.com
- veteransunited.com
- nerdwallet.com
- forbes.com
- albert.com
- salliemae.com
Copyright © Adthena. All rights reserved.
In July 2026, LendingTree’s spend share fluctuated, peaking early and stabilizing mid-month. SoFi saw a steady rise, while Chase experienced a mid-month dip. Rocket Mortgage surged mid-month, and Upstart remained stable. The month concluded with varied trends across advertisers.
Competitor Count for US Finance Loans & Mortgages
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 1059 |
| 2026/07/02 | 1090 |
| 2026/07/03 | 1083 |
| 2026/07/04 | 1108 |
| 2026/07/05 | 1095 |
| 2026/07/06 | 1097 |
| 2026/07/07 | 1063 |
| 2026/07/08 | 1039 |
| 2026/07/09 | 993 |
| 2026/07/10 | 1025 |
| 2026/07/11 | 1017 |
| 2026/07/12 | 1045 |
| 2026/07/13 | 1062 |
| 2026/07/14 | 1049 |
| 2026/07/15 | 1071 |
| 2026/07/16 | 1094 |
| 2026/07/17 | 1090 |
| 2026/07/18 | 1042 |
| 2026/07/19 | 1054 |
| 2026/07/20 | 1026 |
| 2026/07/21 | 1049 |
| 2026/07/22 | 1163 |
| 2026/07/23 | 1145 |
| 2026/07/24 | 1160 |
| 2026/07/25 | 1199 |
| 2026/07/26 | 1208 |
| 2026/07/27 | 1172 |
| 2026/07/28 | 1159 |
| 2026/07/29 | 1117 |
| 2026/07/30 | 1166 |
| 2026/07/31 | 1149 |
Copyright © Adthena. All rights reserved.
July saw a dynamic shift in advertiser numbers, starting at 1,059 and peaking at 1,208. The month concluded with a robust 1,149 advertisers.
