Share of Clicks for top 10 US Finance Loans & Mortgages brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| rocketmortgage.com | 8.28 |
| sofi.com | 6.77 |
| veteransunited.com | 6.06 |
| lendingtree.com | 5.95 |
| bankrate.com | 5.36 |
| chase.com | 4.5 |
| nerdwallet.com | 3.61 |
| upstart.com | 3.3 |
| navyfederal.org | 3.26 |
| bankofamerica.com | 2.46 |
| others | 50.45 |
- rocketmortgage.com - 8.28%
- sofi.com - 6.77%
- veteransunited.com - 6.06%
- lendingtree.com - 5.95%
- bankrate.com - 5.36%
- chase.com - 4.5%
- nerdwallet.com - 3.61%
- upstart.com - 3.3%
- navyfederal.org - 3.26%
- bankofamerica.com - 2.46%
- others - 50.45%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, Rocket Mortgage leads with 8.28% click share, while ‘others’ dominate at 50.45%, highlighting diverse competition.
Share of Spend for the top 10 US Finance Loans & Mortgages brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | rocketmortgage.com | lendingtree.com | sofi.com | chase.com | veteransunited.com | nerdwallet.com | upstart.com | bankrate.com | 10bestmortgage.com | forbes.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 5.97% | 8.21% | 6.41% | 3.09% | 6.57% | 3.96% | 4.55% | 0.73% | 3.39% | 2.58% |
| 2026/04/02 | 6.15% | 9.21% | 7.03% | 2.93% | 5.03% | 3.95% | 3.85% | 1.51% | 3.83% | 2.34% |
| 2026/04/03 | 6.5% | 8.28% | 7.64% | 2.53% | 6.11% | 3.25% | 3.74% | 1.31% | 3.4% | 1.85% |
| 2026/04/04 | 5.8% | 7.28% | 11.01% | 5.35% | 6.88% | 3.5% | 3.94% | 0.25% | 3.3% | 2.18% |
| 2026/04/05 | 6.74% | 6.4% | 12.31% | 4.39% | 6.32% | 4.43% | 4.38% | 0.25% | 3.28% | 3.01% |
| 2026/04/06 | 7.46% | 9.9% | 6.62% | 3.79% | 4.07% | 3.78% | 4.14% | 2.58% | 3.67% | 2.68% |
| 2026/04/07 | 7.2% | 10.19% | 6.65% | 2.93% | 6.49% | 3.88% | 4.6% | 0.88% | 3.22% | 3.45% |
| 2026/04/08 | 7.22% | 7.55% | 7.4% | 3.66% | 7.89% | 3.77% | 4.56% | 1.61% | 2.87% | 2.59% |
| 2026/04/09 | 6.74% | 6.56% | 9.31% | 3.42% | 6.62% | 4.46% | 3.65% | 3.93% | 3.06% | 2% |
| 2026/04/10 | 8.52% | 7.48% | 8.95% | 2.78% | 5.52% | 4.11% | 3.46% | 4.15% | 2.35% | 2.28% |
| 2026/04/11 | 7.75% | 6.65% | 10.22% | 2.92% | 7.38% | 3.59% | 4.26% | 0.11% | 2.99% | 2.08% |
| 2026/04/12 | 8% | 6.29% | 10.47% | 6.34% | 5.3% | 2.97% | 4.4% | 0.16% | 3.45% | 2.11% |
| 2026/04/13 | 7.55% | 7.65% | 8.03% | 3.83% | 5.08% | 3.21% | 5.02% | 5.5% | 3.25% | 2.96% |
| 2026/04/14 | 7.09% | 7.77% | 7.88% | 3.25% | 7.01% | 3.75% | 4.53% | 4.99% | 2.85% | 2.49% |
| 2026/04/15 | 6.53% | 6.5% | 10.23% | 3.91% | 4.6% | 3.96% | 4.19% | 2.59% | 3.45% | 2.29% |
| 2026/04/16 | 7.15% | 8.11% | 9.2% | 4.63% | 4.86% | 2.93% | 4.79% | 2.11% | 2.93% | 2.7% |
| 2026/04/17 | 8.86% | 7.75% | 9.81% | 4.87% | 4.91% | 2.75% | 4.92% | 3.94% | 2.82% | 2.17% |
| 2026/04/18 | 7.59% | 7.51% | 11.01% | 5.01% | 6.98% | 3.5% | 5% | 0.18% | 2.87% | 2.22% |
| 2026/04/19 | 7.55% | 6.79% | 10.22% | 4.39% | 6.64% | 4.58% | 5.24% | 0.28% | 3.1% | 2.04% |
| 2026/04/20 | 7.39% | 7.18% | 9.29% | 3.61% | 5.66% | 3.87% | 4.4% | 6% | 2.94% | 2.5% |
| 2026/04/21 | 8.7% | 8.41% | 7.95% | 4.35% | 4.28% | 3.33% | 3.78% | 3.75% | 2.55% | 2.23% |
| 2026/04/22 | 8.46% | 7.03% | 8.2% | 2.37% | 5.69% | 4.05% | 4% | 4.09% | 2.73% | 2% |
| 2026/04/23 | 7.85% | 7.65% | 7.65% | 2.27% | 4.09% | 3.26% | 4.45% | 5.1% | 2.42% | 3.01% |
| 2026/04/24 | 8.08% | 8.38% | 4.95% | 3.38% | 3.18% | 4.44% | 5.12% | 5.8% | 2.22% | 2% |
| 2026/04/25 | 8.72% | 8.13% | 6.47% | 2.36% | 4.65% | 2.82% | 5.23% | 0.31% | 2.72% | 2.17% |
| 2026/04/26 | 8.3% | 6.91% | 7.08% | 3.9% | 6.26% | 4.38% | 4.69% | 0.25% | 2.51% | 2.84% |
| 2026/04/27 | 8.16% | 6.81% | 6.77% | 2.92% | 5.18% | 4.42% | 4.95% | 3.95% | 2.14% | 3.17% |
| 2026/04/28 | 7.34% | 7.2% | 7.7% | 5.39% | 6.11% | 4.4% | 4.44% | 1.01% | 2.44% | 2.25% |
| 2026/04/29 | 9.11% | 5.74% | 7.07% | 6.47% | 6.51% | 3.53% | 4.59% | 1.21% | 2.23% | 2.21% |
| 2026/04/30 | 11.38% | 7.67% | 6.88% | 5.73% | 4.62% | 3.78% | 3.57% | 2.88% | 2.21% | 1.65% |
- rocketmortgage.com
- lendingtree.com
- sofi.com
- chase.com
- veteransunited.com
- nerdwallet.com
- upstart.com
- bankrate.com
- 10bestmortgage.com
- forbes.com
Copyright © Adthena. All rights reserved.
Rocket Mortgage’s spend share surged, peaking at 11.38% on April 30. LendingTree fluctuated, ending at 7.67%. SoFi’s peak was 12.31% on April 5. Chase saw a rise, closing at 5.73%. Veterans United varied, finishing at 4.62%. NerdWallet remained steady, ending at 3.78%. Upstart’s share dipped to 3.57%. Bankrate’s share was inconsistent, closing at 2.88%. 10BestMortgage’s share declined, ending at 2.21%. Forbes’ share decreased, finishing at 1.65%.
Competitor Count for US Finance Loans & Mortgages
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 1078 |
| 2026/04/02 | 1122 |
| 2026/04/03 | 1158 |
| 2026/04/04 | 1119 |
| 2026/04/05 | 1129 |
| 2026/04/06 | 1185 |
| 2026/04/07 | 1151 |
| 2026/04/08 | 1141 |
| 2026/04/09 | 1164 |
| 2026/04/10 | 1139 |
| 2026/04/11 | 1098 |
| 2026/04/12 | 1124 |
| 2026/04/13 | 1147 |
| 2026/04/14 | 1156 |
| 2026/04/15 | 1129 |
| 2026/04/16 | 1069 |
| 2026/04/17 | 1058 |
| 2026/04/18 | 1065 |
| 2026/04/19 | 1091 |
| 2026/04/20 | 1121 |
| 2026/04/21 | 1121 |
| 2026/04/22 | 1098 |
| 2026/04/23 | 1091 |
| 2026/04/24 | 1124 |
| 2026/04/25 | 1093 |
| 2026/04/26 | 1100 |
| 2026/04/27 | 1129 |
| 2026/04/28 | 1115 |
| 2026/04/29 | 1095 |
| 2026/04/30 | 1121 |
Copyright © Adthena. All rights reserved.
April saw a dynamic shift in distinct advertisers, peaking at 1,185 on April 6. The month concluded with a stable count of 1,121 advertisers.
