Share of Clicks for top 10 US Finance Loans & Mortgages brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| rocketmortgage.com | 11.12 |
| lendingtree.com | 7.18 |
| veteransunited.com | 5.11 |
| upstart.com | 4.73 |
| nerdwallet.com | 3.94 |
| chase.com | 3.44 |
| fastloanadvance.com | 3.16 |
| sofi.com | 2.88 |
| navyfederal.org | 2.39 |
| bankofamerica.com | 2.3 |
| others | 53.75 |
- rocketmortgage.com - 11.12%
- lendingtree.com - 7.18%
- veteransunited.com - 5.11%
- upstart.com - 4.73%
- nerdwallet.com - 3.94%
- chase.com - 3.44%
- fastloanadvance.com - 3.16%
- sofi.com - 2.88%
- navyfederal.org - 2.39%
- bankofamerica.com - 2.3%
- others - 53.75%
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In the competitive landscape of Google PPC, Rocket Mortgage leads with 11.12% click share, followed by LendingTree at 7.18%. Meanwhile, ‘others’ dominate with 53.75%, highlighting diverse competition.
Share of Spend for the top 10 US Finance Loans & Mortgages brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | rocketmortgage.com | lendingtree.com | upstart.com | veteransunited.com | chase.com | nerdwallet.com | fastloanadvance.com | bestmoney.com | fund.com | sofi.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 10.14% | 7.93% | 7.45% | 3.15% | 2.23% | 4.84% | 4.13% | 2.14% | 3.06% | 3.54% |
| 2025/12/02 | 11.52% | 7.73% | 6.52% | 4.31% | 2.17% | 5.16% | 3.97% | 2.45% | 2.86% | 3.42% |
| 2025/12/03 | 9.31% | 7.64% | 6.22% | 3.03% | 2.54% | 5.19% | 4.34% | 2.99% | 2.98% | 3.61% |
| 2025/12/04 | 10.75% | 7.07% | 5.18% | 3.52% | 2.23% | 4.77% | 4.65% | 2.93% | 2.81% | 3.76% |
| 2025/12/05 | 9.4% | 7.04% | 6.75% | 3.42% | 2.35% | 6.08% | 4.22% | 2.1% | 2.51% | 3.73% |
| 2025/12/06 | 9.18% | 8.28% | 6.92% | 3.41% | 2.98% | 4.7% | 3.98% | 1.95% | 2.12% | 5.28% |
| 2025/12/07 | 10.9% | 8.39% | 6.73% | 3.81% | 2.66% | 4.81% | 3.52% | 1.85% | 2.15% | 4.74% |
| 2025/12/08 | 8.38% | 8.52% | 6.42% | 4.99% | 2.99% | 5.74% | 4.14% | 2.26% | 2.72% | 3.88% |
| 2025/12/09 | 8.63% | 8.93% | 6.39% | 4.58% | 2.46% | 5.02% | 4.76% | 2.39% | 2.6% | 3.75% |
| 2025/12/10 | 9.49% | 7.73% | 6.35% | 3.61% | 2.39% | 4.57% | 4.7% | 2.94% | 2.51% | 3.56% |
| 2025/12/11 | 8.69% | 8.54% | 6.21% | 3.4% | 2.55% | 5.32% | 4.29% | 2.52% | 2.33% | 4.41% |
| 2025/12/12 | 9.21% | 9.54% | 5.76% | 3.12% | 2.6% | 4.69% | 4.29% | 2.34% | 2.02% | 4.65% |
| 2025/12/13 | 10.5% | 7.66% | 6.99% | 3.64% | 2.8% | 3.59% | 3.92% | 2.2% | 1.99% | 5.59% |
| 2025/12/14 | 9.3% | 8.19% | 6.1% | 4.12% | 3.58% | 3.9% | 3.87% | 2.21% | 2.26% | 6.25% |
| 2025/12/15 | 8.86% | 8.96% | 5.19% | 3.93% | 2.44% | 4.24% | 4.14% | 2.33% | 2.74% | 4.23% |
| 2025/12/16 | 8.52% | 8.24% | 5.66% | 4.44% | 2.4% | 4.03% | 3.76% | 2.74% | 3.34% | 3.57% |
| 2025/12/17 | 8.43% | 7.88% | 6.07% | 5.45% | 2.1% | 3.59% | 4.16% | 3.04% | 2.79% | 3.88% |
| 2025/12/18 | 9.62% | 9.5% | 5.99% | 2.64% | 2.29% | 3.92% | 4.33% | 3.31% | 2.45% | 5.09% |
| 2025/12/19 | 9.79% | 8.05% | 5.06% | 4.35% | 2.56% | 4.84% | 4.41% | 2.91% | 1.88% | 4.27% |
| 2025/12/20 | 10.85% | 7.35% | 5.46% | 4.3% | 3.3% | 4.44% | 3.2% | 3.1% | 2.06% | 5.21% |
| 2025/12/21 | 11.06% | 6.31% | 6.04% | 4.91% | 2.98% | 5.33% | 2.62% | 3.29% | 2.68% | 5.24% |
| 2025/12/22 | 10.01% | 7.41% | 6.07% | 4.85% | 2.52% | 4.82% | 3.5% | 3.16% | 2.1% | 3.57% |
| 2025/12/23 | 9.49% | 7.36% | 6.2% | 5.04% | 2.47% | 4.74% | 3.37% | 3.25% | 2.74% | 2.39% |
| 2025/12/24 | 10.43% | 7.94% | 6.59% | 5.59% | 2.52% | 3.29% | 4.07% | 2.43% | 1.93% | 2.36% |
| 2025/12/25 | 9.65% | 8.25% | 6.26% | 5.55% | 2.6% | 2.29% | 3.36% | 2.34% | 2.21% | 2.25% |
| 2025/12/26 | 9.2% | 8.07% | 5.8% | 4.72% | 2.78% | 4.36% | 3.34% | 3.37% | 1.51% | 1.94% |
| 2025/12/27 | 9.94% | 8.41% | 6.29% | 5.85% | 3.12% | 4.47% | 2.61% | 3.32% | 1.62% | 1.79% |
| 2025/12/28 | 8.38% | 7.95% | 5.61% | 5.84% | 3.34% | 4.72% | 2.65% | 3.02% | 3.39% | 1.77% |
| 2025/12/29 | 9.54% | 9.67% | 6.22% | 4.5% | 2.41% | 4.87% | 3.33% | 3.7% | 3.53% | 1.33% |
| 2025/12/30 | 10.32% | 7.65% | 6.03% | 5.02% | 2.63% | 4.95% | 3.27% | 3.44% | 3.53% | 1.72% |
| 2025/12/31 | 9.21% | 8.19% | 6.99% | 6.09% | 3.26% | 3.12% | 2.73% | 2.67% | 2.6% | 1.77% |
- rocketmortgage.com
- lendingtree.com
- upstart.com
- veteransunited.com
- chase.com
- nerdwallet.com
- fastloanadvance.com
- bestmoney.com
- fund.com
- sofi.com
Copyright © Adthena. All rights reserved.
Rocketmortgage.com led December with fluctuating spend, peaking at 11.52% on December 2. Lendingtree.com and upstart.com showed moderate stability, while veteransunited.com and chase.com had varied trends. Sofi.com ended with a decline.
Competitor Count for US Finance Loans & Mortgages
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 1352 |
| 2025/12/02 | 1290 |
| 2025/12/03 | 1329 |
| 2025/12/04 | 1338 |
| 2025/12/05 | 1361 |
| 2025/12/06 | 1332 |
| 2025/12/07 | 1342 |
| 2025/12/08 | 1308 |
| 2025/12/09 | 1323 |
| 2025/12/10 | 1322 |
| 2025/12/11 | 1334 |
| 2025/12/12 | 1357 |
| 2025/12/13 | 1271 |
| 2025/12/14 | 1301 |
| 2025/12/15 | 1312 |
| 2025/12/16 | 1368 |
| 2025/12/17 | 1325 |
| 2025/12/18 | 1329 |
| 2025/12/19 | 1316 |
| 2025/12/20 | 1307 |
| 2025/12/21 | 1325 |
| 2025/12/22 | 1337 |
| 2025/12/23 | 1335 |
| 2025/12/24 | 1319 |
| 2025/12/25 | 1334 |
| 2025/12/26 | 1320 |
| 2025/12/27 | 1293 |
| 2025/12/28 | 1310 |
| 2025/12/29 | 1329 |
| 2025/12/30 | 1315 |
| 2025/12/31 | 1298 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated in December, peaking at 1,368 on the 16th, ending at 1,298.
