Why is the UK Finance Wealth Management March 2026 Report useful and how should I use it?

Why is the UK Finance Wealth Management March 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the UK Finance Wealth Management March 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the UK Finance Wealth Management March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the UK Finance Wealth Management March 2026 Report?

The UK Finance Wealth Management March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The UK Finance Wealth Management March 2026 Report aggregates data from across both device types and Google Shopping.

Who is this UK Finance Wealth Management March 2026 Report for?

The UK Finance Wealth Management March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

UK Finance Wealth Management - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Wealth Management category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Finance Wealth Management UK

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	28.3570074637
	71.6429925363

28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	50
	50

50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	15%
Transactional	1%
Navigational	5%
Seasonal	0%
Local	0%
Problem Solving	33%

Market Exposure

Share of Clicks for top 10 UK Finance Wealth Management brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
aviva.co.uk	22.97
hl.co.uk	8.06
pensionbee.com	5.46
loqbox.com	4.86
ajbell.co.uk	3.86
money.co.uk	3.38
mypensionchoices.com	3.38
legalandgeneral.com	2.82
jpmorgan.com	2.57
mypensionexpert.com	2.29
others	40.35

aviva.co.uk - 22.97%
hl.co.uk - 8.06%
pensionbee.com - 5.46%
loqbox.com - 4.86%
ajbell.co.uk - 3.86%
money.co.uk - 3.38%
mypensionchoices.com - 3.38%
legalandgeneral.com - 2.82%
jpmorgan.com - 2.57%
mypensionexpert.com - 2.29%
others - 40.35%

In the PPC landscape, Aviva dominates with 22.97% click share, while HL.co.uk follows at 8.06%. Others collectively hold a significant 40.35%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Finance Wealth Management brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	aviva.co.uk	hl.co.uk	pensionbee.com	ajbell.co.uk	standardlife.co.uk	jpmorgan.com	money.co.uk	legalandgeneral.com	mypensionchoices.com	ii.co.uk
2026/02/01	18.21%	14.71%	7.89%	3.25%	3.59%	1.13%	6.55%	3.66%	2.77%	2.46%
2026/02/02	18.3%	13.25%	8.1%	4.7%	4.15%	0.93%	4.84%	3.79%	2.38%	1.99%
2026/02/03	16.63%	11.4%	9.28%	4.95%	2.02%	2.32%	3.11%	3.95%	3.11%	2.83%
2026/02/04	17.13%	13.74%	9.18%	5.18%	2.21%	2.8%	3.08%	3.61%	3.2%	3.21%
2026/02/05	15.96%	12.48%	9.93%	5.78%	2.21%	3.62%	2.74%	2.14%	3.11%	3.72%
2026/02/06	17.22%	13.03%	9.84%	6.15%	2.6%	4.1%	3.22%	2.38%	2.41%	3.28%
2026/02/07	18.78%	14.2%	8.64%	6.62%	2.72%	3.45%	3.89%	2.62%	2.85%	0.2%
2026/02/08	16.43%	15.07%	8.03%	6.22%	3.69%	4.46%	3.44%	2.55%	2.84%	0.18%
2026/02/09	18.29%	10.22%	8.43%	4.6%	3.02%	4.19%	3.1%	2.82%	2.29%	2.43%
2026/02/10	18.5%	11.7%	7.46%	4.64%	2.7%	2.72%	3.36%	3.19%	1.81%	2.75%
2026/02/11	19.26%	11.05%	7.16%	4.43%	2.47%	2.88%	2.71%	3.39%	1.94%	2.81%
2026/02/12	20.88%	11.16%	7.38%	4.62%	2.35%	2.37%	2.63%	2.8%	2.06%	2.76%
2026/02/13	17.18%	13%	9.82%	6.15%	2.59%	4.11%	3.21%	2.37%	2.41%	3.27%
2026/02/14	18.68%	14.13%	8.59%	6.59%	2.71%	3.44%	3.87%	2.6%	2.83%	0.2%
2026/02/15	16.38%	15.02%	8%	6.21%	3.68%	4.47%	3.43%	2.54%	2.83%	0.18%
2026/02/16	18.24%	10.2%	8.41%	4.59%	3.01%	4.23%	3.09%	2.81%	2.29%	2.42%
2026/02/17	23.31%	10.05%	6.85%	3.88%	2.71%	0.81%	1.65%	2.99%	2.27%	3.83%
2026/02/18	20.49%	9.05%	7.91%	4.1%	2.04%	0.67%	2.72%	3.16%	3.48%	3.21%
2026/02/19	17.69%	9.34%	8.97%	3.75%	2.65%	0.59%	2.76%	2.86%	3.22%	3.15%
2026/02/20	17.61%	10.31%	6.84%	5.26%	2.82%	0.66%	3.28%	3.62%	3.29%	4.24%
2026/02/21	20.4%	7.48%	6.3%	7.14%	3.34%	1.13%	2.98%	4.2%	3.1%	3.03%
2026/02/22	16.68%	12%	6.73%	4.9%	3.01%	1.89%	3.73%	4.09%	2.85%	3.42%
2026/02/23	16.92%	14.47%	6.26%	4.14%	2.79%	1.35%	3.13%	3.76%	2.88%	3.44%
2026/02/24	16.37%	8.71%	8.01%	5.61%	2.38%	2.08%	3.22%	3.55%	2.88%	3.46%
2026/02/25	17.8%	10.38%	8.64%	4.1%	4.25%	1.92%	2.97%	3.25%	2.4%	3.6%
2026/02/26	16.99%	9.45%	8.77%	4.53%	5.38%	1.72%	3.09%	3.66%	2.41%	2.41%
2026/02/27	17.37%	9.95%	10.43%	5.29%	5.82%	2.88%	3.22%	3.85%	2.13%	0.63%
2026/02/28	15.26%	10.82%	8.49%	6.11%	5.76%	4.34%	2.89%	2.78%	2.56%	0.6%

aviva.co.uk
hl.co.uk
pensionbee.com
ajbell.co.uk
standardlife.co.uk
jpmorgan.com
money.co.uk
legalandgeneral.com
mypensionchoices.com
ii.co.uk

Aviva.co.uk led February with fluctuating spend, peaking at 23.31% on the 17th. Hl.co.uk saw a decline, while Pensionbee.com and Ajbell.co.uk showed steady growth. Standardlife.co.uk and Jpmorgan.com had varied trends, ending with moderate shares.

Market Exposure

Competitor Count for UK Finance Wealth Management

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	348
2026/02/02	357
2026/02/03	332
2026/02/04	346
2026/02/05	340
2026/02/06	350
2026/02/07	339
2026/02/08	341
2026/02/09	357
2026/02/10	338
2026/02/11	335
2026/02/12	328
2026/02/13	350
2026/02/14	339
2026/02/15	341
2026/02/16	357
2026/02/17	310
2026/02/18	311
2026/02/19	325
2026/02/20	309
2026/02/21	297
2026/02/22	318
2026/02/23	331
2026/02/24	335
2026/02/25	330
2026/02/26	318
2026/02/27	308
2026/02/28	309

February began with 348 advertisers, peaking at 357 on the 2nd and 9th. A decline followed, reaching 297 on the 21st. The month concluded with 309 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Wealth Management

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
investec.com	3.34%
fidelity.co.uk	1.25%
loqbox.com	0.68%
legalandgeneral.com	0.63%
standardlife.co.uk	0.53%
ajbell.co.uk	-0.52%
pensionbee.com	-0.67%
money.co.uk	-0.74%
hl.co.uk	-1.67%
aviva.co.uk	-3.84%

Investec.com surged with a 3.34% click share increase, while aviva.co.uk faced a 3.84% decline. Fidelity.co.uk gained 1.25%, contrasting with hl.co.uk’s 1.67% drop.

Campaign Efficiency

UK Finance Wealth Management Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	aviva.co.uk	hl.co.uk	pensionbee.com	ajbell.co.uk	jpmorgan.com	mypensionchoices.com	chase.co.uk	mypensionexpert.com	money.co.uk	nationalpensionadvisors.co.uk
2026/02/01	12.89%	13.81%	8.12%	3.38%	1.17%	4.1%	5.27%	2.35%	6.31%	3.62%
2026/02/02	13.51%	12.86%	8.96%	4.64%	0.75%	3.31%	4.56%	3.72%	4.55%	3.7%
2026/02/03	12.28%	10.8%	10.01%	5.36%	2.21%	4.75%	3.58%	2.16%	3.15%	4.22%
2026/02/04	13.04%	13.67%	9.62%	5.2%	3.4%	4.93%	2.72%	1.83%	2.98%	3.69%
2026/02/05	11.52%	11.33%	10.33%	5.89%	3.82%	4.7%	3.38%	2.07%	3%	3.25%
2026/02/06	12.74%	11.98%	11.25%	5.85%	3.36%	3.53%	3%	2.78%	4.04%	1.96%
2026/02/07	14.15%	13.05%	8.85%	6.88%	3.92%	4.3%	3.92%	2.3%	4.09%	0.14%
2026/02/08	11.92%	13.54%	8.57%	5.97%	4.09%	4.05%	4.02%	2.25%	3.83%	2.39%
2026/02/09	13.88%	8.78%	8.71%	4.73%	3.94%	3.46%	3.84%	2.33%	3.04%	3.87%
2026/02/10	14.31%	9.57%	7.79%	3.94%	2.88%	2.41%	5.86%	2.03%	3.14%	5.54%
2026/02/11	14.94%	9.16%	6.8%	4.35%	3.43%	2.53%	4.68%	3.84%	2.73%	4.47%
2026/02/12	16.34%	9.99%	7.73%	4.33%	2.42%	2.86%	3.73%	3.3%	2.71%	3.36%
2026/02/13	12.74%	11.98%	11.25%	5.85%	3.36%	3.53%	3%	2.78%	4.04%	1.96%
2026/02/14	14.15%	13.05%	8.85%	6.88%	3.92%	4.3%	3.92%	2.3%	4.09%	0.14%
2026/02/15	11.92%	13.54%	8.57%	5.97%	4.09%	4.05%	4.02%	2.25%	3.83%	2.39%
2026/02/16	13.88%	8.78%	8.71%	4.73%	3.94%	3.46%	3.84%	2.33%	3.04%	3.87%
2026/02/17	16.9%	9.51%	7.22%	4%	0.53%	3.03%	2.87%	2.64%	1.34%	4.48%
2026/02/18	14.85%	7.27%	7.87%	4.32%	0.37%	5.52%	4.92%	3.79%	2.55%	5.8%
2026/02/19	13.46%	6.92%	9.59%	3.77%	0.33%	5.01%	6.37%	2.86%	2.56%	6.68%
2026/02/20	15.7%	8.37%	7.14%	5.31%	0.59%	4.91%	3.74%	2.91%	3.39%	0.67%
2026/02/21	18.8%	5.78%	7.11%	6.77%	0.91%	4.41%	2.12%	2.3%	2.7%	0.17%
2026/02/22	14.13%	10.11%	7.28%	4.57%	1.52%	3.88%	4.32%	1.93%	3.92%	3.42%
2026/02/23	13.98%	12.58%	6.41%	3.68%	1.2%	4.08%	2.06%	3.05%	3.3%	1.9%
2026/02/24	13.66%	7.71%	8.1%	4.98%	1.92%	3.92%	3.32%	3.27%	2.86%	3.69%
2026/02/25	14.07%	9.67%	9.44%	4.42%	2.32%	2.94%	1.46%	2.18%	2.74%	3.63%
2026/02/26	14.05%	8.33%	10.42%	4.49%	1.42%	3.13%	1.89%	2.54%	2.85%	4.34%
2026/02/27	15.99%	8.67%	11.71%	4.99%	2.37%	2.72%	2.63%	2.17%	3.14%	0.82%
2026/02/28	12.88%	9.85%	9.13%	5.96%	4.07%	3.44%	2.6%	2.5%	2.43%	0.14%

aviva.co.uk
hl.co.uk
pensionbee.com
ajbell.co.uk
jpmorgan.com
mypensionchoices.com
chase.co.uk
mypensionexpert.com
money.co.uk
nationalpensionadvisors.co.uk

In February 2026, Aviva.co.uk’s impression share fluctuated, peaking at 18.80% on the 21st. Hl.co.uk saw a decline, ending at 9.85%. Pensionbee.com experienced a steady rise, closing at 9.13%. Ajbell.co.uk’s share increased, finishing at 5.96%. Jpmorgan.com had a late surge, reaching 4.07%. Mypensionchoices.com remained stable, ending at 3.44%. Chase.co.uk’s share decreased, closing at 2.60%. Mypensionexpert.com showed slight growth, finishing at 2.50%. Money.co.uk’s share declined, ending at 2.43%. Nationalpensionadvisors.co.uk fluctuated, closing at 0.14%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Wealth Management

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for UK Finance Wealth Management - Last month

1
Aviva Pension https://www.aviva.co.uk
Your Pension, Your Way — Capital at risk. Invest flexibly into an Aviva Pension from just £25 a month. Transparent Charges.
2
4.5% AER variable for a year | Maximise your savings https://www.chase.co.uk
4.41% gross, exclusive to new customers for your first 31 days. T&Cs apply.
3
Awarded Best Buy Pension 2025 - Invest From £25 A Month https://www.hl.co.uk/open-hl/sipp
Open A Multi-Award Winning SIPP with Hargreaves Lansdown. SIPP Rules Apply. Risk Of Loss.
4
Loqbox | Start Building Credit | Get Your First Week Free https://www.loqbox.com
Improvements To Your Credit Score Are Not Guaranteed. Show the Credit Reference Agencies what you've got. Boost your credit with Loqbox.
5
UK Pension Advice Service | Book Free Pension Appointment https://www.nationalpensionadvisors.co.uk › official
Our Pension Advisors Specialise In Free, No Obligation Reviews For Pensions & Retirement.

In the competitive landscape of Google PPC, Aviva and Hargreaves Lansdown captivate with flexible pension plans starting at £25, emphasizing transparency and awards. Chase entices new savers with a 4.5% AER offer, while Loqbox and National Pension Advisors focus on credit building and free pension advice, respectively.

Frequently Asked Questions

Why is the UK Finance Wealth Management March 2026 Report useful and how should I use it?

Why is the UK Finance Wealth Management March 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Finance Wealth Management March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Finance Wealth Management March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Finance Wealth Management March 2026 Report?

The UK Finance Wealth Management March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Finance Wealth Management March 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Finance Wealth Management March 2026 Report for?

The UK Finance Wealth Management March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Legal & General

Legal & General is one of the UK’s leading financial services groups and a major global investor. When it came to their retirement business, the company used Adthena to protect its position and benchmark success. Read case study

Staysure

When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

New Market Discovery for Towergate Insurance

Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Google AI Overview visibility for Finance Wealth Management UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Finance Wealth Management brands

Share of Spend for the top 10 UK Finance Wealth Management brands

Competitor Count for UK Finance Wealth Management

Market Loss & Market Gains for UK Finance Wealth Management

UK Finance Wealth Management Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Finance Wealth Management

Frequently Asked Questions

Why is the UK Finance Wealth Management March 2026 Report useful and how should I use it?

Why is the UK Finance Wealth Management March 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Finance Wealth Management March 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Finance Wealth Management March 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance

Related reports

US Wealth Management

AUS Wealth Management