US Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – US

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 43.7846658532
56.2153341468
43%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 6%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 15%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
thecpapshop.com 5.25
cvs.com 4.88
lofta.com 4.7
cpap.com 3.03
amscope.com 2.63
ascensiadiabetes.com 2.55
cpapx.com 2.45
23andme.com 2.05
cpapmyway.com 1.93
1800cpap.com 1.76
others 68.77
  • thecpapshop.com - 5.25%
  • cvs.com - 4.88%
  • lofta.com - 4.7%
  • cpap.com - 3.03%
  • amscope.com - 2.63%
  • ascensiadiabetes.com - 2.55%
  • cpapx.com - 2.45%
  • 23andme.com - 2.05%
  • cpapmyway.com - 1.93%
  • 1800cpap.com - 1.76%
  • others - 68.77%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, ‘thecpapshop.com’ leads with a 5.25% click share, closely followed by ‘cvs.com’ at 4.88%. ‘Others’ dominate with a significant 68.77% share.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date thecpapshop.com lofta.com cvs.com cpapx.com clearchoice.com ascensiadiabetes.com cpap.com cpapmyway.com nuviasmiles.com sleepdoctor.com
2026/05/01 4.39% 6.96% 2.46% 0.75% 6.4% 2.22% 2.52% 2.15% 2.37% 2.17%
2026/05/02 3.91% 5.16% 2.39% 0.61% 6.16% 2.84% 2.05% 1.93% 1.73% 2.82%
2026/05/03 3.45% 6.39% 2.29% 0.84% 4.91% 2.7% 2.88% 2.42% 1.58% 2.95%
2026/05/04 3.39% 5.49% 2.13% 0.73% 5.96% 1.7% 2.91% 3% 1.7% 2.52%
2026/05/05 3.77% 7.23% 1.98% 0.87% 5.87% 2.34% 2.41% 3.71% 1.1% 2.63%
2026/05/06 5.15% 6.62% 1.91% 1.22% 6.14% 1.76% 3.16% 2.58% 1.7% 2.81%
2026/05/07 4.67% 7.14% 2.36% 1% 6.08% 2.89% 3.31% 2.82% 2.23% 2.6%
2026/05/08 4.48% 7.16% 1.84% 0.83% 4.96% 2.06% 2.75% 2.56% 2.51% 2.03%
2026/05/09 4.33% 6.56% 2.26% 0.82% 4.23% 3.82% 1.77% 2.66% 1.86% 2.36%
2026/05/10 3.74% 6.47% 2.08% 1.02% 3.93% 2.81% 2.47% 3.07% 2.5% 2.33%
2026/05/11 5.33% 6.11% 2.27% 1.06% 2.54% 2.27% 2.71% 2.54% 1.99% 1.72%
2026/05/12 4.85% 5.86% 2.67% 1.02% 2.35% 2.05% 3.71% 2.6% 1.65% 1.61%
2026/05/13 5.75% 6.82% 2.43% 0.76% 2.83% 1.89% 2.65% 3.08% 2.07% 2.08%
2026/05/14 5.39% 6.05% 2.3% 1.23% 3.44% 2.05% 3.07% 2.4% 2.39% 1.42%
2026/05/15 4.45% 7.1% 1.82% 0.82% 4.92% 2.05% 2.73% 2.54% 2.49% 2.02%
2026/05/16 5.09% 7.42% 2.83% 0.89% 1.67% 2.64% 4.98% 1.54% 1.65% 1.88%
2026/05/17 6.11% 6.8% 2.6% 1.2% 1.31% 2.75% 4.49% 1.95% 1.45% 1.8%
2026/05/18 6.01% 6.21% 3.21% 1.5% 1.58% 3.15% 2.3% 1.7% 0.96% 1.69%
2026/05/19 5.92% 6.63% 3% 1.9% 1.58% 2.35% 1.78% 1.26% 1.41% 2.14%
2026/05/20 5.13% 5.71% 3.67% 1.6% 2.35% 2.45% 2.74% 2.01% 1.53% 3.14%
2026/05/21 5.74% 6.32% 2.92% 1.77% 2.88% 2.26% 2.39% 2.75% 2.36% 2.73%
2026/05/22 5.51% 5.97% 3.53% 1.64% 2.52% 2.44% 2.57% 2.77% 2.15% 2.7%
2026/05/23 6.53% 5.03% 3.39% 1.85% 1.73% 2.66% 2.88% 3.35% 2.06% 2.21%
2026/05/24 5.25% 4.57% 3% 2.83% 2.17% 2.28% 1.89% 2.64% 2.46% 2.37%
2026/05/25 4.46% 5.26% 3.49% 2.35% 2.56% 1.96% 2.03% 2.46% 2.37% 2.22%
2026/05/26 5.08% 4.6% 3.66% 4.04% 2.89% 1.69% 2.37% 2.37% 1.98% 1.44%
2026/05/27 5.65% 4% 3.75% 3.74% 2.87% 1.97% 2.9% 2.1% 2.72% 1.62%
2026/05/28 5.67% 3.48% 4.03% 4.36% 2.25% 2.19% 3.28% 2.23% 2.56% 1.44%
2026/05/29 5.06% 3.94% 4.57% 4.77% 2.71% 2.06% 2.14% 1.89% 2.27% 1.71%
2026/05/30 5.22% 3.78% 3.95% 6.21% 2.78% 2.24% 2.11% 2.2% 2.76% 1.8%
2026/05/31 5.08% 3.9% 3.88% 3.69% 3.09% 2.59% 2.52% 2.33% 2.33% 1.3%
  • thecpapshop.com
  • lofta.com
  • cvs.com
  • cpapx.com
  • clearchoice.com
  • ascensiadiabetes.com
  • cpap.com
  • cpapmyway.com
  • nuviasmiles.com
  • sleepdoctor.com

Copyright © Adthena. All rights reserved.

In May 2026, Lofta.com led with a strong start, peaking mid-month. Thecpapshop.com showed consistent growth, while Cpapx.com surged late. Cvs.com and Clearchoice.com fluctuated, ending steadily. Sleepdoctor.com and Nuviasmiles.com maintained moderate activity.

Market Exposure

Competitor Count for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 1183
2026/05/02 1160
2026/05/03 1171
2026/05/04 1213
2026/05/05 1245
2026/05/06 1238
2026/05/07 1219
2026/05/08 1263
2026/05/09 1165
2026/05/10 1204
2026/05/11 1443
2026/05/12 1445
2026/05/13 1295
2026/05/14 1363
2026/05/15 1263
2026/05/16 1400
2026/05/17 1411
2026/05/18 1421
2026/05/19 1408
2026/05/20 1402
2026/05/21 1439
2026/05/22 1390
2026/05/23 1401
2026/05/24 1461
2026/05/25 1594
2026/05/26 1610
2026/05/27 1565
2026/05/28 1494
2026/05/29 1490
2026/05/30 1461
2026/05/31 1487

Copyright © Adthena. All rights reserved.

In May 2026, distinct advertisers on Google SERP began at 1,183, fluctuated, and peaked at 1,610. The month concluded with 1,487 advertisers, showcasing dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cpapx.com 2.32%
cvs.com 1.69%
amscope.com 1.2%
1800cpap.com 0.45%
thecpapshop.com 0.41%
biolifeplasma.com -0.63%
octapharmaplasma.com -0.73%
cpap.com -0.79%
23andme.com -0.86%
lofta.com -1.62%

Copyright © Adthena. All rights reserved.

In the past month, cpapx.com surged with a 2.32% click share increase, while lofta.com faced a decline of 1.62%.

Campaign Efficiency

US Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cvs.com cpapx.com thecpapshop.com lofta.com 1800cpap.com ascensiadiabetes.com cpapmyway.com directhomemedical.com vitalitymedical.com noinsurancemedicalsupplies.com
2026/05/01 4.63% 1.13% 4.75% 5.14% 1.84% 2.48% 2.3% 2.35% 2.05% 2.04%
2026/05/02 4.39% 1.15% 4.12% 3.85% 1.6% 3.24% 2.13% 2.82% 2.65% 1.98%
2026/05/03 4.5% 1.49% 3.73% 4.53% 2% 2.9% 2.47% 2.63% 1.87% 1.97%
2026/05/04 4.57% 1.17% 3.66% 4.46% 1.81% 1.79% 2.99% 2.16% 2.43% 1.47%
2026/05/05 3.61% 1.45% 3.97% 5.28% 1.74% 2.58% 3.94% 2.09% 2.12% 1.92%
2026/05/06 3.85% 1.89% 5.26% 4.94% 1.85% 2.04% 2.72% 2.54% 2.44% 1.76%
2026/05/07 4.89% 1.55% 5.07% 5.54% 1.72% 3.3% 2.92% 1.95% 2.48% 1.85%
2026/05/08 3.5% 1.24% 4.67% 5.25% 1.35% 2.31% 2.58% 2.7% 2.55% 2.07%
2026/05/09 3.84% 1.35% 4.21% 4.62% 1.79% 4.08% 2.78% 2.59% 2.7% 2.13%
2026/05/10 3.88% 1.65% 4.03% 4.47% 2.03% 2.9% 2.83% 2.03% 2.18% 1.75%
2026/05/11 4.35% 1.45% 4.64% 4.18% 2.1% 2.33% 2.57% 2.06% 2.14% 1.96%
2026/05/12 4.95% 1.38% 4.33% 4.02% 1.73% 2.16% 2.5% 2.18% 1.74% 1.79%
2026/05/13 4.84% 1.12% 5.31% 4.58% 2.84% 1.85% 2.94% 2.52% 2.28% 2.13%
2026/05/14 4.55% 1.72% 5.1% 4.28% 1.93% 2.37% 2.44% 1.68% 1.78% 1.42%
2026/05/15 3.5% 1.24% 4.67% 5.25% 1.35% 2.31% 2.58% 2.7% 2.55% 2.07%
2026/05/16 5.47% 1.31% 4.87% 5.08% 2.43% 2.69% 1.63% 2.24% 2.52% 2.41%
2026/05/17 5.26% 1.67% 5.23% 4.58% 2.27% 2.79% 2.01% 2.26% 2.15% 2.35%
2026/05/18 5.85% 2.06% 5.43% 4.18% 2.41% 3.09% 1.75% 2.15% 2.21% 2.17%
2026/05/19 5.39% 2.63% 5.27% 4.23% 2.2% 2.26% 1.33% 2.99% 2.59% 1.92%
2026/05/20 6.62% 2.16% 4.54% 3.58% 2.03% 2.41% 2.2% 2.81% 2.41% 1.7%
2026/05/21 5.06% 2.51% 5.34% 4.54% 2.7% 2.29% 2.88% 2.26% 1.97% 2.03%
2026/05/22 5.99% 2.26% 4.81% 4.1% 2.66% 2.32% 2.99% 2.03% 1.85% 1.71%
2026/05/23 5.89% 2.86% 6.26% 3.35% 2.22% 2.64% 3.33% 1.93% 2.16% 2.02%
2026/05/24 5.69% 4.03% 4.97% 3.14% 1.95% 2.42% 2.63% 1.76% 1.88% 1.53%
2026/05/25 6.18% 3.25% 4.36% 2.93% 2.03% 2.06% 2.44% 0.95% 1.61% 2.19%
2026/05/26 6.25% 5.16% 4.6% 3.07% 2.35% 1.72% 2.39% 1.47% 1.88% 2.1%
2026/05/27 6.3% 5.17% 5.11% 2.61% 2.57% 2.05% 2.1% 1.6% 1.88% 2.01%
2026/05/28 6.68% 6.04% 4.99% 2.42% 2.4% 2.24% 2.37% 1.31% 1.93% 1.81%
2026/05/29 7.46% 6.41% 4.39% 2.87% 2.99% 1.98% 1.95% 1.59% 1.6% 1.87%
2026/05/30 6.71% 8.12% 4.74% 2.6% 2.99% 2.28% 2.27% 1.91% 1.56% 1.4%
2026/05/31 6.63% 4.8% 4.5% 2.73% 2.62% 2.58% 2.39% 1.76% 1.36% 1.18%
  • cvs.com
  • cpapx.com
  • thecpapshop.com
  • lofta.com
  • 1800cpap.com
  • ascensiadiabetes.com
  • cpapmyway.com
  • directhomemedical.com
  • vitalitymedical.com
  • noinsurancemedicalsupplies.com

Copyright © Adthena. All rights reserved.

In May 2026, CVS.com led with a steady rise, peaking at 7.46% on the 29th. CPAPX.com surged to 8.12% on the 30th. TheCPAPShop.com and Lofta.com showed fluctuations, while others maintained moderate shares. The month ended with CVS.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    Donate Plasma & Get Up To $800 https://www.biolifeplasma.com

    Get Up To $800 The 1st Month — Donate Plasma and Make a Difference For Patients With Rare Diseases. First Time Donors Welcome.

  2. 2
    4-Hour Dental Implants - One Cost, No Surprise Fees https://www.clearchoice.com

    Custom-fit Full Arch Dental Implants Cost As Little As a Cup Of Coffee a Day. Free Consult

  3. 3
    Dexcom G7 CGM Systems https://www.dexcom.com

    24/7 Glucose Numbers — Track your glucose 24/7 and make confident decisions about food, activity, and medication.

  4. 4
    FreeStyle Libre 3 Plus Sensor - Readings Without Fingersticks https://www.freestyle.abbott

    Lower your A1C with the FreeStyle Libre 3 Plus Sensor, the world's smallest CGM sensor.

  5. 5
    Claim a Glucose Monitor - No Cost To You If Eligible https://www.teladochealth.com

    Check your eligibility to get a welcome kit at no cost to you. Take charge of your health.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, BioLife Plasma entices with a generous $800 offer for plasma donations, emphasizing patient impact. ClearChoice simplifies dental implants with transparent pricing. Dexcom and FreeStyle Libre focus on continuous glucose monitoring, highlighting ease and health benefits. Teladoc Health offers accessible glucose monitors, promoting proactive health management.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports