Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 23.8988627836 |
| 76.1011372164 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 32 |
| 68 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| cslplasma.com | 5.86 |
| thecpapshop.com | 4.27 |
| cvs.com | 4.23 |
| ascensiadiabetes.com | 3.19 |
| clearchoice.com | 3.12 |
| 23andme.com | 3.01 |
| lofta.com | 2.66 |
| dexcom.com | 2.34 |
| biolifeplasma.com | 2.23 |
| octapharmaplasma.com | 2.03 |
| others | 67.06 |
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In the healthcare PPC landscape, ‘others’ dominate with 67.06% click share, while CSL Plasma leads individual advertisers at 5.86%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | clearchoice.com | dexcom.com | thecpapshop.com | ascensiadiabetes.com | biolifeplasma.com | cslplasma.com | cvs.com | lofta.com | forbes.com | invisalign.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 7.57% | 2.44% | 3.62% | 1.36% | 2.17% | 2.7% | 2.41% | 2.6% | 1.64% | 2.68% |
| 2026/03/02 | 9.44% | 2.08% | 4.12% | 0.99% | 1.86% | 1.5% | 2.26% | 3.42% | 1.48% | 2.19% |
| 2026/03/03 | 8.02% | 2.07% | 4.59% | 1.64% | 1.77% | 2.37% | 3.56% | 2.86% | 1.47% | 1.38% |
| 2026/03/04 | 7.38% | 1.92% | 4.15% | 1.63% | 1.5% | 2.19% | 3.37% | 3.27% | 1.56% | 1.73% |
| 2026/03/05 | 7.19% | 1.85% | 3.74% | 2.14% | 1.68% | 2.36% | 2.91% | 3.96% | 1.88% | 2.97% |
| 2026/03/06 | 7.89% | 2.33% | 4.19% | 2.9% | 2.49% | 2.28% | 2.83% | 4% | 2.19% | 2.96% |
| 2026/03/07 | 8.14% | 3.13% | 3.25% | 2.67% | 2.61% | 2.78% | 2.31% | 3.96% | 2.78% | 3.2% |
| 2026/03/08 | 7.2% | 2.58% | 2.92% | 3.48% | 2.41% | 2.7% | 2.51% | 3.71% | 1.61% | 3.27% |
| 2026/03/09 | 7.03% | 2.38% | 3.67% | 2.52% | 2.31% | 2.21% | 3.09% | 2.73% | 1.59% | 3.96% |
| 2026/03/10 | 7.44% | 2.4% | 3.45% | 2.37% | 2.26% | 2.55% | 2.68% | 4.15% | 2.01% | 1.53% |
| 2026/03/11 | 6.81% | 2.76% | 2.5% | 2.63% | 3.21% | 3.56% | 1.88% | 3.7% | 1.6% | 1.76% |
| 2026/03/12 | 7.07% | 2.82% | 3.99% | 2.13% | 3% | 2.89% | 2.23% | 3.79% | 1.89% | 1.73% |
| 2026/03/13 | 6.7% | 2.15% | 4.32% | 2.37% | 2.85% | 3.23% | 3.02% | 3.72% | 1.95% | 1.16% |
| 2026/03/14 | 5.71% | 2.32% | 3.96% | 3% | 2.5% | 1.8% | 3.02% | 2.79% | 3.88% | 1.34% |
| 2026/03/15 | 3.91% | 1.88% | 4.12% | 3.93% | 1.89% | 3.14% | 2.74% | 4.08% | 2.55% | 1.48% |
| 2026/03/16 | 4.96% | 2.08% | 3.48% | 3.96% | 2.93% | 2.74% | 3.32% | 2.93% | 2.38% | 0.8% |
| 2026/03/17 | 3.1% | 2.09% | 4.41% | 3.8% | 2.14% | 1.22% | 3.68% | 3.39% | 1.49% | 1.02% |
| 2026/03/18 | 5.76% | 2.52% | 3.74% | 3.78% | 2.89% | 2.81% | 2.76% | 3.05% | 2.11% | 2.02% |
| 2026/03/19 | 6.14% | 2.53% | 4.44% | 3.58% | 2.43% | 2.6% | 2.71% | 2.54% | 1.88% | 1.44% |
| 2026/03/20 | 6.11% | 2.69% | 3.28% | 3.15% | 2.28% | 1.84% | 3.31% | 3.04% | 2.25% | 1.31% |
| 2026/03/21 | 7.56% | 2.85% | 2.82% | 2.57% | 2.48% | 2.55% | 2.59% | 2.71% | 2.6% | 3.06% |
| 2026/03/22 | 7.15% | 2.39% | 3.17% | 3.59% | 1.84% | 2.92% | 1.85% | 1.88% | 2.57% | 1.96% |
| 2026/03/23 | 6.33% | 2.61% | 2.14% | 2.62% | 1.97% | 3.16% | 3.3% | 1.39% | 2.37% | 2.36% |
| 2026/03/24 | 5.01% | 3.4% | 4.41% | 2.94% | 1.55% | 2.1% | 2.69% | 1.35% | 2.44% | 2.4% |
| 2026/03/25 | 5.15% | 1.76% | 3.97% | 3.05% | 2.57% | 1.91% | 2.15% | 2.28% | 2.19% | 5.72% |
| 2026/03/26 | 5.28% | 2.47% | 4.3% | 3.48% | 1.97% | 2.41% | 2.86% | 2.31% | 1.6% | 1.51% |
| 2026/03/27 | 6.47% | 3.28% | 3.95% | 3.24% | 1.83% | 2.71% | 1.73% | 2.91% | 2.03% | 2.29% |
| 2026/03/28 | 7.32% | 2.75% | 4.28% | 3.4% | 2.52% | 2.77% | 1.67% | 1.74% | 2.15% | 0.67% |
| 2026/03/29 | 5.28% | 3.56% | 3.38% | 3.01% | 2.9% | 2.39% | 2.12% | 1.47% | 2.2% | 3.06% |
| 2026/03/30 | 6.12% | 3.44% | 2.96% | 3.08% | 3.84% | 1.93% | 1.95% | 1.22% | 2.42% | 3.85% |
| 2026/03/31 | 5.52% | 3.82% | 3.65% | 3.49% | 3.24% | 2.8% | 2.41% | 2.08% | 1.93% | 1.74% |
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In March 2026, ClearChoice’s PPC spend share fluctuated, peaking early at 9.44% and ending at 5.52%. Dexcom’s share rose steadily, closing at 3.82%. The CPAP Shop maintained a consistent presence, while Ascensia Diabetes saw a mid-month surge. BioLife Plasma and CSL Plasma experienced varied trends, with BioLife ending at 3.24% and CSL at 2.8%. CVS’s share dipped mid-month but stabilized at 2.41%. Lofta’s share declined, finishing at 2.08%. Forbes and Invisalign showed inconsistent patterns, with Invisalign closing at 1.74%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 1252 |
| 2026/03/02 | 1311 |
| 2026/03/03 | 1330 |
| 2026/03/04 | 1377 |
| 2026/03/05 | 1327 |
| 2026/03/06 | 1262 |
| 2026/03/07 | 1187 |
| 2026/03/08 | 1206 |
| 2026/03/09 | 1250 |
| 2026/03/10 | 1223 |
| 2026/03/11 | 1175 |
| 2026/03/12 | 1176 |
| 2026/03/13 | 1182 |
| 2026/03/14 | 1198 |
| 2026/03/15 | 1198 |
| 2026/03/16 | 1267 |
| 2026/03/17 | 1377 |
| 2026/03/18 | 1260 |
| 2026/03/19 | 1285 |
| 2026/03/20 | 1279 |
| 2026/03/21 | 1178 |
| 2026/03/22 | 1244 |
| 2026/03/23 | 1276 |
| 2026/03/24 | 1215 |
| 2026/03/25 | 1198 |
| 2026/03/26 | 1128 |
| 2026/03/27 | 1128 |
| 2026/03/28 | 1109 |
| 2026/03/29 | 1087 |
| 2026/03/30 | 1137 |
| 2026/03/31 | 1100 |
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March began with 1,252 advertisers, peaking at 1,377 on the 4th and 17th. A decline followed, ending the month at 1,100.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Lofta.com saw the largest decline in click share at -1.24, while 23andme.com experienced the biggest gain with a 1.06 increase.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | cvs.com | ascensiadiabetes.com | thecpapshop.com | biolifeplasma.com | clearchoice.com | directhomemedical.com | cslplasma.com | 1800cpap.com | lofta.com | forbes.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 5.46% | 1.7% | 3.98% | 1.91% | 4.07% | 1.7% | 2.05% | 2.19% | 2.8% | 1.46% |
| 2026/03/02 | 4.76% | 1.29% | 3.96% | 1.82% | 5.05% | 1.85% | 1.17% | 1.85% | 3.49% | 1.46% |
| 2026/03/03 | 6.84% | 2.31% | 4.62% | 1.63% | 4.02% | 3.68% | 1.67% | 2.24% | 2.88% | 1.26% |
| 2026/03/04 | 5.97% | 2.15% | 4.24% | 1.18% | 4.04% | 3.07% | 1.54% | 2.19% | 3.14% | 1.39% |
| 2026/03/05 | 5.36% | 2.86% | 4.05% | 1.53% | 4.18% | 2.75% | 1.63% | 2.57% | 3.52% | 1.6% |
| 2026/03/06 | 5.43% | 3.7% | 4.35% | 2.46% | 5.25% | 1.64% | 1.91% | 0.96% | 3.91% | 2.1% |
| 2026/03/07 | 4.37% | 3.72% | 3.81% | 2.69% | 5.74% | 1.22% | 2.48% | 0.52% | 3.92% | 2.73% |
| 2026/03/08 | 4.55% | 4.1% | 3.23% | 2.32% | 5.18% | 1.83% | 2.5% | 0.35% | 3.84% | 1.57% |
| 2026/03/09 | 5.84% | 3.3% | 4.04% | 2.39% | 4.91% | 2.44% | 1.94% | 0.73% | 2.94% | 1.66% |
| 2026/03/10 | 5.24% | 3.27% | 3.73% | 2.03% | 4.8% | 1.94% | 2.3% | 1.05% | 3.54% | 1.98% |
| 2026/03/11 | 3.2% | 3.38% | 2.48% | 3.42% | 4.65% | 1.73% | 3.4% | 0.84% | 3.82% | 1.53% |
| 2026/03/12 | 4.2% | 2.92% | 4.19% | 3.13% | 4.93% | 1.81% | 2.44% | 1.14% | 3.62% | 1.73% |
| 2026/03/13 | 5.34% | 3.37% | 4.45% | 2.92% | 4.66% | 2.26% | 2.73% | 1.43% | 3.87% | 1.81% |
| 2026/03/14 | 5.54% | 3.89% | 3.92% | 2.48% | 3.73% | 1.85% | 1.39% | 1.53% | 2.77% | 3.65% |
| 2026/03/15 | 5.01% | 4.96% | 3.72% | 1.56% | 2.58% | 2.14% | 2.55% | 1.39% | 4.26% | 2.39% |
| 2026/03/16 | 5.63% | 5% | 3.13% | 2.67% | 3.56% | 1.45% | 2.06% | 0.89% | 2.83% | 2.1% |
| 2026/03/17 | 6.23% | 3.97% | 3.88% | 1.76% | 1.6% | 4.13% | 0.78% | 1.72% | 3.02% | 1.17% |
| 2026/03/18 | 5.15% | 4.49% | 3.7% | 3.09% | 3.27% | 1.58% | 2.26% | 1.31% | 2.83% | 1.93% |
| 2026/03/19 | 4.86% | 4.46% | 4.04% | 2.51% | 3.92% | 1.94% | 2.13% | 1.5% | 2.45% | 1.82% |
| 2026/03/20 | 5.36% | 3.79% | 3.43% | 2.21% | 3.84% | 1.22% | 1.5% | 1.6% | 2.75% | 1.93% |
| 2026/03/21 | 5.08% | 3.43% | 3.58% | 2.56% | 4.69% | 1.17% | 2.05% | 1.22% | 2.65% | 2.35% |
| 2026/03/22 | 3.71% | 4.54% | 3.66% | 1.71% | 4.56% | 2.3% | 2.44% | 1.71% | 1.94% | 2.31% |
| 2026/03/23 | 5.87% | 3.16% | 2.9% | 1.91% | 3.91% | 2.08% | 2.55% | 1.76% | 1.77% | 2.14% |
| 2026/03/24 | 4.78% | 3.73% | 4.75% | 1.49% | 2.95% | 3.44% | 1.64% | 2.26% | 1.64% | 2.33% |
| 2026/03/25 | 4.45% | 4.02% | 4.82% | 2.33% | 3.13% | 2.74% | 1.56% | 1.77% | 2.39% | 2.13% |
| 2026/03/26 | 5.44% | 4.01% | 4.2% | 2.03% | 3.22% | 3.06% | 1.94% | 2.42% | 2.38% | 1.38% |
| 2026/03/27 | 3.64% | 3.76% | 4.3% | 1.76% | 3.84% | 3.45% | 2.4% | 2.47% | 2.65% | 1.85% |
| 2026/03/28 | 4.06% | 3.93% | 5.04% | 2.37% | 4.17% | 3.35% | 2.13% | 2.1% | 1.56% | 2.04% |
| 2026/03/29 | 4.52% | 3.59% | 4.06% | 2.9% | 3.17% | 2.53% | 1.88% | 1.65% | 1.68% | 1.94% |
| 2026/03/30 | 4.25% | 3.64% | 3.34% | 5.05% | 3.77% | 1.87% | 1.56% | 1.74% | 1.31% | 2.15% |
| 2026/03/31 | 4.73% | 3.95% | 3.86% | 3.77% | 2.87% | 2.36% | 2.27% | 2.01% | 1.94% | 1.82% |
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In March 2026, CVS.com led with fluctuating impressions, peaking at 6.84% on March 3. Ascensiadiabetes.com saw a steady rise, reaching 5.0% mid-month. Thecpapshop.com maintained stability, while Biolifeplasma.com spiked to 5.05% on March 30. Clearchoice.com experienced a dip, ending at 2.87%. Directhomemedical.com and CSLplasma.com showed moderate activity. 1800cpap.com and Lofta.com had minor fluctuations. Forbes.com remained consistent, closing at 1.82%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Aspen Dental Implants — Our Affordable Dental Implants Will Put A Smile On Your Face. Learn More Today. Financing Options.
Up to $200 Your First Week & Up to $800 Your First Month. Compensation Varies by Location.
First Time Donors Earn Bonus $ Get Up To $750 Your First Month by Donating Plasma Today! Compensation Varies by Location...
An Easy Way to Manage Your Patients' Diabetes. Prescribe Dexcom 15 Day Today.
Lower your A1C with the FreeStyle Libre 3 Plus Sensor, the world's smallest CGM sensor.
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In the competitive landscape of healthcare PPC ads, Aspen Dental stands out with its promise of affordable dental implants, emphasizing financing options to bring smiles. BioLife Plasma and CSL Plasma entice with lucrative compensation for plasma donations, highlighting financial incentives. Meanwhile, Dexcom and FreeStyle Libre focus on diabetes management, offering innovative CGM systems to simplify patient care.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Healthcare & Medical Biotech / Medical Equipment March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Healthcare & Medical Biotech / Medical Equipment March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Healthcare & Medical Biotech / Medical Equipment March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
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Yes. The US Healthcare & Medical Biotech / Medical Equipment March 2026 Report aggregates data from across both device types and Google Shopping.
The US Healthcare & Medical Biotech / Medical Equipment March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.