US Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – US

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.8988627836
76.1011372164
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 6%
Navigational 1%
Seasonal 0%
Local 2%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cslplasma.com 5.86
thecpapshop.com 4.27
cvs.com 4.23
ascensiadiabetes.com 3.19
clearchoice.com 3.12
23andme.com 3.01
lofta.com 2.66
dexcom.com 2.34
biolifeplasma.com 2.23
octapharmaplasma.com 2.03
others 67.06
  • cslplasma.com - 5.86%
  • thecpapshop.com - 4.27%
  • cvs.com - 4.23%
  • ascensiadiabetes.com - 3.19%
  • clearchoice.com - 3.12%
  • 23andme.com - 3.01%
  • lofta.com - 2.66%
  • dexcom.com - 2.34%
  • biolifeplasma.com - 2.23%
  • octapharmaplasma.com - 2.03%
  • others - 67.06%

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In the healthcare PPC landscape, ‘others’ dominate with 67.06% click share, while CSL Plasma leads individual advertisers at 5.86%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date clearchoice.com dexcom.com thecpapshop.com ascensiadiabetes.com biolifeplasma.com cslplasma.com cvs.com lofta.com forbes.com invisalign.com
2026/03/01 7.57% 2.44% 3.62% 1.36% 2.17% 2.7% 2.41% 2.6% 1.64% 2.68%
2026/03/02 9.44% 2.08% 4.12% 0.99% 1.86% 1.5% 2.26% 3.42% 1.48% 2.19%
2026/03/03 8.02% 2.07% 4.59% 1.64% 1.77% 2.37% 3.56% 2.86% 1.47% 1.38%
2026/03/04 7.38% 1.92% 4.15% 1.63% 1.5% 2.19% 3.37% 3.27% 1.56% 1.73%
2026/03/05 7.19% 1.85% 3.74% 2.14% 1.68% 2.36% 2.91% 3.96% 1.88% 2.97%
2026/03/06 7.89% 2.33% 4.19% 2.9% 2.49% 2.28% 2.83% 4% 2.19% 2.96%
2026/03/07 8.14% 3.13% 3.25% 2.67% 2.61% 2.78% 2.31% 3.96% 2.78% 3.2%
2026/03/08 7.2% 2.58% 2.92% 3.48% 2.41% 2.7% 2.51% 3.71% 1.61% 3.27%
2026/03/09 7.03% 2.38% 3.67% 2.52% 2.31% 2.21% 3.09% 2.73% 1.59% 3.96%
2026/03/10 7.44% 2.4% 3.45% 2.37% 2.26% 2.55% 2.68% 4.15% 2.01% 1.53%
2026/03/11 6.81% 2.76% 2.5% 2.63% 3.21% 3.56% 1.88% 3.7% 1.6% 1.76%
2026/03/12 7.07% 2.82% 3.99% 2.13% 3% 2.89% 2.23% 3.79% 1.89% 1.73%
2026/03/13 6.7% 2.15% 4.32% 2.37% 2.85% 3.23% 3.02% 3.72% 1.95% 1.16%
2026/03/14 5.71% 2.32% 3.96% 3% 2.5% 1.8% 3.02% 2.79% 3.88% 1.34%
2026/03/15 3.91% 1.88% 4.12% 3.93% 1.89% 3.14% 2.74% 4.08% 2.55% 1.48%
2026/03/16 4.96% 2.08% 3.48% 3.96% 2.93% 2.74% 3.32% 2.93% 2.38% 0.8%
2026/03/17 3.1% 2.09% 4.41% 3.8% 2.14% 1.22% 3.68% 3.39% 1.49% 1.02%
2026/03/18 5.76% 2.52% 3.74% 3.78% 2.89% 2.81% 2.76% 3.05% 2.11% 2.02%
2026/03/19 6.14% 2.53% 4.44% 3.58% 2.43% 2.6% 2.71% 2.54% 1.88% 1.44%
2026/03/20 6.11% 2.69% 3.28% 3.15% 2.28% 1.84% 3.31% 3.04% 2.25% 1.31%
2026/03/21 7.56% 2.85% 2.82% 2.57% 2.48% 2.55% 2.59% 2.71% 2.6% 3.06%
2026/03/22 7.15% 2.39% 3.17% 3.59% 1.84% 2.92% 1.85% 1.88% 2.57% 1.96%
2026/03/23 6.33% 2.61% 2.14% 2.62% 1.97% 3.16% 3.3% 1.39% 2.37% 2.36%
2026/03/24 5.01% 3.4% 4.41% 2.94% 1.55% 2.1% 2.69% 1.35% 2.44% 2.4%
2026/03/25 5.15% 1.76% 3.97% 3.05% 2.57% 1.91% 2.15% 2.28% 2.19% 5.72%
2026/03/26 5.28% 2.47% 4.3% 3.48% 1.97% 2.41% 2.86% 2.31% 1.6% 1.51%
2026/03/27 6.47% 3.28% 3.95% 3.24% 1.83% 2.71% 1.73% 2.91% 2.03% 2.29%
2026/03/28 7.32% 2.75% 4.28% 3.4% 2.52% 2.77% 1.67% 1.74% 2.15% 0.67%
2026/03/29 5.28% 3.56% 3.38% 3.01% 2.9% 2.39% 2.12% 1.47% 2.2% 3.06%
2026/03/30 6.12% 3.44% 2.96% 3.08% 3.84% 1.93% 1.95% 1.22% 2.42% 3.85%
2026/03/31 5.52% 3.82% 3.65% 3.49% 3.24% 2.8% 2.41% 2.08% 1.93% 1.74%
  • clearchoice.com
  • dexcom.com
  • thecpapshop.com
  • ascensiadiabetes.com
  • biolifeplasma.com
  • cslplasma.com
  • cvs.com
  • lofta.com
  • forbes.com
  • invisalign.com

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In March 2026, ClearChoice’s PPC spend share fluctuated, peaking early at 9.44% and ending at 5.52%. Dexcom’s share rose steadily, closing at 3.82%. The CPAP Shop maintained a consistent presence, while Ascensia Diabetes saw a mid-month surge. BioLife Plasma and CSL Plasma experienced varied trends, with BioLife ending at 3.24% and CSL at 2.8%. CVS’s share dipped mid-month but stabilized at 2.41%. Lofta’s share declined, finishing at 2.08%. Forbes and Invisalign showed inconsistent patterns, with Invisalign closing at 1.74%.

Market Exposure

Competitor Count for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 1252
2026/03/02 1311
2026/03/03 1330
2026/03/04 1377
2026/03/05 1327
2026/03/06 1262
2026/03/07 1187
2026/03/08 1206
2026/03/09 1250
2026/03/10 1223
2026/03/11 1175
2026/03/12 1176
2026/03/13 1182
2026/03/14 1198
2026/03/15 1198
2026/03/16 1267
2026/03/17 1377
2026/03/18 1260
2026/03/19 1285
2026/03/20 1279
2026/03/21 1178
2026/03/22 1244
2026/03/23 1276
2026/03/24 1215
2026/03/25 1198
2026/03/26 1128
2026/03/27 1128
2026/03/28 1109
2026/03/29 1087
2026/03/30 1137
2026/03/31 1100

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March began with 1,252 advertisers, peaking at 1,377 on the 4th and 17th. A decline followed, ending the month at 1,100.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
23andme.com 1.06%
sleepdoctor.com 0.58%
everlywell.com 0.58%
cslplasma.com 0.57%
grifolsplasma.com 0.5%
cpap.com -0.56%
cpapspecials.com -0.77%
henryschein.com -0.8%
octapharmaplasma.com -0.89%
lofta.com -1.24%

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Lofta.com saw the largest decline in click share at -1.24, while 23andme.com experienced the biggest gain with a 1.06 increase.

Campaign Efficiency

US Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cvs.com ascensiadiabetes.com thecpapshop.com biolifeplasma.com clearchoice.com directhomemedical.com cslplasma.com 1800cpap.com lofta.com forbes.com
2026/03/01 5.46% 1.7% 3.98% 1.91% 4.07% 1.7% 2.05% 2.19% 2.8% 1.46%
2026/03/02 4.76% 1.29% 3.96% 1.82% 5.05% 1.85% 1.17% 1.85% 3.49% 1.46%
2026/03/03 6.84% 2.31% 4.62% 1.63% 4.02% 3.68% 1.67% 2.24% 2.88% 1.26%
2026/03/04 5.97% 2.15% 4.24% 1.18% 4.04% 3.07% 1.54% 2.19% 3.14% 1.39%
2026/03/05 5.36% 2.86% 4.05% 1.53% 4.18% 2.75% 1.63% 2.57% 3.52% 1.6%
2026/03/06 5.43% 3.7% 4.35% 2.46% 5.25% 1.64% 1.91% 0.96% 3.91% 2.1%
2026/03/07 4.37% 3.72% 3.81% 2.69% 5.74% 1.22% 2.48% 0.52% 3.92% 2.73%
2026/03/08 4.55% 4.1% 3.23% 2.32% 5.18% 1.83% 2.5% 0.35% 3.84% 1.57%
2026/03/09 5.84% 3.3% 4.04% 2.39% 4.91% 2.44% 1.94% 0.73% 2.94% 1.66%
2026/03/10 5.24% 3.27% 3.73% 2.03% 4.8% 1.94% 2.3% 1.05% 3.54% 1.98%
2026/03/11 3.2% 3.38% 2.48% 3.42% 4.65% 1.73% 3.4% 0.84% 3.82% 1.53%
2026/03/12 4.2% 2.92% 4.19% 3.13% 4.93% 1.81% 2.44% 1.14% 3.62% 1.73%
2026/03/13 5.34% 3.37% 4.45% 2.92% 4.66% 2.26% 2.73% 1.43% 3.87% 1.81%
2026/03/14 5.54% 3.89% 3.92% 2.48% 3.73% 1.85% 1.39% 1.53% 2.77% 3.65%
2026/03/15 5.01% 4.96% 3.72% 1.56% 2.58% 2.14% 2.55% 1.39% 4.26% 2.39%
2026/03/16 5.63% 5% 3.13% 2.67% 3.56% 1.45% 2.06% 0.89% 2.83% 2.1%
2026/03/17 6.23% 3.97% 3.88% 1.76% 1.6% 4.13% 0.78% 1.72% 3.02% 1.17%
2026/03/18 5.15% 4.49% 3.7% 3.09% 3.27% 1.58% 2.26% 1.31% 2.83% 1.93%
2026/03/19 4.86% 4.46% 4.04% 2.51% 3.92% 1.94% 2.13% 1.5% 2.45% 1.82%
2026/03/20 5.36% 3.79% 3.43% 2.21% 3.84% 1.22% 1.5% 1.6% 2.75% 1.93%
2026/03/21 5.08% 3.43% 3.58% 2.56% 4.69% 1.17% 2.05% 1.22% 2.65% 2.35%
2026/03/22 3.71% 4.54% 3.66% 1.71% 4.56% 2.3% 2.44% 1.71% 1.94% 2.31%
2026/03/23 5.87% 3.16% 2.9% 1.91% 3.91% 2.08% 2.55% 1.76% 1.77% 2.14%
2026/03/24 4.78% 3.73% 4.75% 1.49% 2.95% 3.44% 1.64% 2.26% 1.64% 2.33%
2026/03/25 4.45% 4.02% 4.82% 2.33% 3.13% 2.74% 1.56% 1.77% 2.39% 2.13%
2026/03/26 5.44% 4.01% 4.2% 2.03% 3.22% 3.06% 1.94% 2.42% 2.38% 1.38%
2026/03/27 3.64% 3.76% 4.3% 1.76% 3.84% 3.45% 2.4% 2.47% 2.65% 1.85%
2026/03/28 4.06% 3.93% 5.04% 2.37% 4.17% 3.35% 2.13% 2.1% 1.56% 2.04%
2026/03/29 4.52% 3.59% 4.06% 2.9% 3.17% 2.53% 1.88% 1.65% 1.68% 1.94%
2026/03/30 4.25% 3.64% 3.34% 5.05% 3.77% 1.87% 1.56% 1.74% 1.31% 2.15%
2026/03/31 4.73% 3.95% 3.86% 3.77% 2.87% 2.36% 2.27% 2.01% 1.94% 1.82%
  • cvs.com
  • ascensiadiabetes.com
  • thecpapshop.com
  • biolifeplasma.com
  • clearchoice.com
  • directhomemedical.com
  • cslplasma.com
  • 1800cpap.com
  • lofta.com
  • forbes.com

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In March 2026, CVS.com led with fluctuating impressions, peaking at 6.84% on March 3. Ascensiadiabetes.com saw a steady rise, reaching 5.0% mid-month. Thecpapshop.com maintained stability, while Biolifeplasma.com spiked to 5.05% on March 30. Clearchoice.com experienced a dip, ending at 2.87%. Directhomemedical.com and CSLplasma.com showed moderate activity. 1800cpap.com and Lofta.com had minor fluctuations. Forbes.com remained consistent, closing at 1.82%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    Dental Implants Cost & Pricing https://www.aspendental.com

    Aspen Dental Implants — Our Affordable Dental Implants Will Put A Smile On Your Face. Learn More Today. Financing Options.

  2. 2
    Donate And Get Up To $800 - Schedule An Appointment https://info.biolifeplasma.com › biolife › plasmaservices

    Up to $200 Your First Week & Up to $800 Your First Month. Compensation Varies by Location.

  3. 3
    CSL Plasma https://www.cslplasma.com

    First Time Donors Earn Bonus $ Get Up To $750 Your First Month by Donating Plasma Today! Compensation Varies by Location...

  4. 4
    Dexcom G7 15 Day CGM System - Type 2 Diabetes Management https://provider.dexcom.com

    An Easy Way to Manage Your Patients' Diabetes. Prescribe Dexcom 15 Day Today.

  5. 5
    FreeStyle Libre 3 Plus Sensor - Readings Without Fingersticks https://www.freestyle.abbott

    Lower your A1C with the FreeStyle Libre 3 Plus Sensor, the world's smallest CGM sensor.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Aspen Dental stands out with its promise of affordable dental implants, emphasizing financing options to bring smiles. BioLife Plasma and CSL Plasma entice with lucrative compensation for plasma donations, highlighting financial incentives. Meanwhile, Dexcom and FreeStyle Libre focus on diabetes management, offering innovative CGM systems to simplify patient care.

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