US Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – US

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 56.2196539227
43.7803460773
56%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 6%
Navigational 5%
Seasonal 0%
Local 2%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 6.28
cpap.com 3.74
directhomemedical.com 3.05
amscope.com 2.94
lofta.com 2.54
biolifeplasma.com 2.47
thecpapshop.com 2.19
uline.com 2.16
octapharmaplasma.com 1.87
vitalitymedical.com 1.59
others 71.17
  • cvs.com - 6.28%
  • cpap.com - 3.74%
  • directhomemedical.com - 3.05%
  • amscope.com - 2.94%
  • lofta.com - 2.54%
  • biolifeplasma.com - 2.47%
  • thecpapshop.com - 2.19%
  • uline.com - 2.16%
  • octapharmaplasma.com - 1.87%
  • vitalitymedical.com - 1.59%
  • others - 71.17%

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In the healthcare PPC landscape, CVS leads with 6.28% click share, followed by CPAP.com at 3.74%. Meanwhile, ‘others’ dominate with a significant 71.17% share.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date lofta.com biolifeplasma.com directhomemedical.com thecpapshop.com clearchoice.com cvs.com invisalign.com cpap.com uline.com nuviasmiles.com
2026/10/01 3.26% 2.77% 1.91% 2.7% 3.18% 4.56% 1.05% 1.83% 2.11% 2.85%
2026/10/02 3.11% 2.98% 1.93% 2.57% 3.67% 3.55% 2.6% 2.55% 2.4% 3.05%
2026/10/03 2.03% 2.64% 1.79% 1.84% 3.94% 3.65% 3.48% 0.28% 1.67% 4.66%
2026/10/04 3.49% 2.44% 2.45% 2.33% 3.03% 3.75% 2.93% 0.65% 2.06% 3.45%
2026/10/05 2.74% 2.89% 2.26% 2.3% 2.84% 4.04% 2.15% 3.56% 1.88% 2.14%
2026/10/06 1.5% 2.82% 2.11% 1.63% 2.85% 5.61% 2.73% 1.37% 2.58% 2.89%
2026/10/07 2.85% 2.75% 2.23% 1.98% 3.83% 4.83% 2% 1.06% 1.92% 2.67%
2026/10/08 2.59% 2.94% 2.83% 2.4% 3.01% 3.97% 2.06% 1.29% 1.83% 2.42%
2026/10/09 3.19% 2.8% 2.3% 2.55% 2.27% 4.29% 2.29% 3.55% 1.66% 2.98%
2026/10/10 3.99% 2.58% 4.29% 2.16% 2.05% 4.57% 2.36% 4.32% 1.74% 3.08%
2026/10/11 4.36% 2.59% 4.74% 2.36% 1.69% 4.4% 1.83% 4.15% 1.23% 2.96%
2026/10/12 3.17% 3.26% 3.33% 2.99% 2.42% 4.55% 1.88% 2.57% 1.73% 3.48%
2026/10/13 3.25% 2.61% 3.84% 2.88% 2.45% 3.98% 1.94% 2.54% 1.93% 3.49%
2026/10/14 2.93% 2.58% 3.66% 2.62% 2.13% 3.98% 1.81% 3.81% 2.27% 3.65%
2026/10/15 2.85% 2.34% 3.72% 3% 2.13% 3.42% 1.65% 5.23% 2.22% 2.83%
2026/10/16 5.89% 2.06% 4.86% 2.66% 3.23% 3.07% 2.11% 5.47% 1.69% 2.76%
2026/10/17 4.61% 1.93% 5.63% 2.74% 2.79% 3.66% 1.05% 2.91% 1.68% 2.27%
2026/10/18 4.26% 1.82% 4.1% 2.65% 2.68% 3.7% 1.73% 3.15% 1.73% 1.95%
2026/10/19 2.1% 1.96% 3.83% 2.78% 3.66% 3.18% 2.21% 4.03% 1.87% 2.51%
2026/10/20 2.12% 2.37% 4.24% 2.59% 3.11% 3.66% 2.3% 2.96% 1.8% 2.82%
2026/10/21 2.89% 2.25% 3.57% 2.57% 2.99% 2.9% 1.79% 1.69% 1.84% 3.31%
2026/10/22 2.52% 2.16% 2.89% 2.36% 4% 2.84% 2.23% 4.13% 1.48% 3.02%
2026/10/23 1.69% 2.33% 2.91% 2.24% 3.53% 2.78% 2.2% 4.92% 1.95% 2.67%
2026/10/24 2.12% 2.11% 2.78% 2.43% 3.99% 3.36% 1.94% 0.94% 2.12% 2.1%
2026/10/25 2.07% 2.49% 2.78% 2.59% 4.57% 3.35% 1.67% 2.4% 1.61% 2.07%
2026/10/26 1.44% 2.59% 2.52% 1.98% 4.07% 2.93% 1.63% 1.89% 2.01% 2.14%
2026/10/27 1.77% 2.9% 3.29% 2.19% 4.64% 2.6% 1.63% 0.61% 2.08% 2.12%
2026/10/28 1.67% 3.04% 2.73% 1.04% 4.49% 2.53% 1.67% 1.47% 2.38% 1.48%
2026/10/29 1.59% 2.81% 2.77% 2.24% 3.82% 2.93% 1.79% 3.16% 2.69% 1.26%
2026/10/30 1.65% 2.74% 3.21% 2.55% 3.81% 2.68% 2.12% 2.35% 1.73% 1.15%
2026/10/31 4.58% 3.41% 2.96% 2.95% 2.81% 2.73% 1.89% 1.35% 1.35% 0.82%
  • lofta.com
  • biolifeplasma.com
  • directhomemedical.com
  • thecpapshop.com
  • clearchoice.com
  • cvs.com
  • invisalign.com
  • cpap.com
  • uline.com
  • nuviasmiles.com

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In October 2026, Lofta.com saw fluctuating PPC spend, peaking at 5.89 on the 16th. Biolifeplasma.com maintained steady spending, ending at 3.41. Directhomemedical.com peaked mid-month, while Thecpapshop.com showed consistent activity. Clearchoice.com and CVS.com had strong finishes, with Invisalign.com and CPAP.com experiencing varied trends. Uline.com and Nuviasmiles.com showed declining patterns towards month-end.

Market Exposure

Competitor Count for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 1143
2026/10/02 1170
2026/10/03 1213
2026/10/04 1234
2026/10/05 1249
2026/10/06 1240
2026/10/07 1259
2026/10/08 1309
2026/10/09 1296
2026/10/10 1281
2026/10/11 1248
2026/10/12 1230
2026/10/13 1298
2026/10/14 1325
2026/10/15 1286
2026/10/16 1277
2026/10/17 1234
2026/10/18 1231
2026/10/19 1211
2026/10/20 1200
2026/10/21 1262
2026/10/22 1209
2026/10/23 1275
2026/10/24 1349
2026/10/25 1372
2026/10/26 1429
2026/10/27 1391
2026/10/28 1390
2026/10/29 1414
2026/10/30 1388
2026/10/31 1373

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October saw a dynamic rise in distinct advertisers, starting at 1,143 and peaking at 1,429. The month concluded with a strong presence of 1,373 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
amscope.com 1.11%
cpapmyway.com 1.08%
apriadirect.com 0.86%
sneakpeektest.com 0.55%
sleepdoctor.com 0.51%
audienhearing.com -0.66%
lofta.com -0.79%
octapharmaplasma.com -0.95%
cslplasma.com -1.07%
cvs.com -1.2%

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Amscope.com and cpapmyway.com lead with click share gains, while cvs.com and cslplasma.com face declines.

Campaign Efficiency

US Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cvs.com lofta.com directhomemedical.com amscope.com thecpapshop.com vitalitymedical.com biolifeplasma.com 1800cpap.com helpmedicalsupplies.com uline.com
2026/10/01 11.51% 2.42% 1.99% 0.41% 2.52% 1.14% 2.45% 1.57% 1.01% 2.93%
2026/10/02 6.92% 2.66% 2.6% 1.06% 2.79% 1.89% 2.73% 1.8% 1.57% 3.5%
2026/10/03 7.03% 1.99% 2.59% 1.06% 2.04% 1.47% 2.34% 1.11% 1.2% 2.23%
2026/10/04 6.89% 3.31% 3.12% 0.9% 2.46% 1.79% 2.08% 2.03% 1.94% 2.37%
2026/10/05 7.97% 2.11% 2.85% 0.7% 2.27% 1.16% 2.75% 1.16% 1.34% 2.44%
2026/10/06 10.98% 1.2% 3.01% 1.08% 1.7% 2.55% 2.38% 0.6% 1.49% 3.23%
2026/10/07 8.87% 2.19% 2.93% 0.76% 2.05% 2.47% 2.48% 2.18% 1.81% 2.67%
2026/10/08 7.48% 1.97% 3.37% 0.85% 2.43% 2.06% 2.59% 2.37% 1.72% 2.34%
2026/10/09 7.76% 2.4% 2.85% 1.73% 2.41% 1.91% 2.38% 2.46% 1.84% 2.64%
2026/10/10 8.81% 2.97% 4.05% 1.6% 2.04% 1.41% 2.33% 1.68% 1.31% 2.29%
2026/10/11 8.81% 3.54% 5.02% 1.76% 2.31% 1.08% 2.36% 1.47% 1.55% 1.46%
2026/10/12 8.32% 2.52% 3.94% 1.71% 2.94% 1.41% 2.83% 1.47% 1.34% 2.32%
2026/10/13 7.17% 2.77% 4.16% 1.55% 2.81% 1.49% 2.36% 1.81% 1.49% 2.67%
2026/10/14 7.52% 2.29% 4.09% 1.52% 2.52% 1.79% 2.27% 1.54% 1.41% 3.63%
2026/10/15 6.48% 2.38% 4.33% 1.61% 2.99% 1.41% 1.98% 1.72% 1.83% 3.31%
2026/10/16 6.55% 4.92% 4.73% 1.8% 2.55% 1.79% 1.88% 2.02% 1.82% 2.16%
2026/10/17 7.07% 3.52% 5.31% 1.53% 2.47% 2.43% 1.6% 2.11% 2.33% 1.89%
2026/10/18 7.21% 3.2% 4.76% 1.49% 2.3% 2.25% 1.49% 1.75% 2.34% 1.98%
2026/10/19 6.88% 1.72% 4.31% 1.2% 2.52% 2.29% 1.58% 1.99% 2.14% 2.3%
2026/10/20 8.12% 1.49% 5.07% 0.94% 2.35% 2.05% 1.94% 2.7% 1.82% 2.15%
2026/10/21 6.25% 2.16% 4.38% 1.18% 2.3% 2.27% 1.84% 2.97% 1.97% 2.29%
2026/10/22 6.49% 1.94% 3.78% 0.99% 2.45% 2.21% 1.8% 2.72% 1.78% 2.01%
2026/10/23 5.79% 1.41% 3.64% 1.9% 2.11% 2.16% 1.92% 1.56% 1.39% 2.22%
2026/10/24 6.71% 1.56% 3.01% 1.82% 2.09% 2.21% 1.71% 1.19% 1.49% 2.32%
2026/10/25 7.56% 1.57% 3.31% 2.07% 2.31% 1.98% 1.95% 1.43% 1.55% 1.64%
2026/10/26 6.01% 1.4% 3.03% 2.34% 1.72% 2.03% 2% 1.04% 1.72% 2.2%
2026/10/27 4.84% 1.5% 4.1% 1.95% 1.93% 2.62% 2.2% 1.3% 1.5% 2.58%
2026/10/28 4.9% 1.53% 3.24% 2.77% 0.92% 2.39% 2.43% 1.86% 1.73% 2.68%
2026/10/29 6.17% 1.2% 2.96% 2.76% 1.89% 2.17% 2.1% 2.05% 1.62% 2.91%
2026/10/30 5.31% 1.5% 3.66% 2.65% 2.26% 2.01% 2.1% 1.94% 1.69% 2.09%
2026/10/31 5.73% 3.66% 3.44% 2.93% 2.64% 2.59% 2.56% 1.92% 1.58% 1.36%
  • cvs.com
  • lofta.com
  • directhomemedical.com
  • amscope.com
  • thecpapshop.com
  • vitalitymedical.com
  • biolifeplasma.com
  • 1800cpap.com
  • helpmedicalsupplies.com
  • uline.com

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In October 2026, CVS.com started strong with an 11.51% share, but ended at 5.73%. Lofta.com saw fluctuations, peaking at 4.92% mid-month. DirectHomeMedical.com maintained a steady rise, closing at 3.44%. AmScope.com gradually increased, finishing at 2.93%. TheCPAPShop.com showed stability, ending at 2.64%. VitalityMedical.com had a consistent presence, closing at 2.59%. BioLifePlasma.com experienced minor ups and downs, ending at 2.56%. 1800CPAP.com fluctuated, closing at 1.92%. HelpMedicalSupplies.com remained steady, finishing at 1.58%. Uline.com had a varied month, ending at 1.36%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    Schedule An Appointment - Donate And Get Up To $800* https://www.biolifeplasma.com

    Offer varies by center. Terms apply. Subject to change without notice. Donate Plasma and Make a...

  2. 2
    Affordable Dental Implants - 4-Hour Dental Implants https://www.clearchoice.com

    Custom-fit Full Arch Dental Implants Cost As Little As a Cup Of Coffee a Day. Free Consult

  3. 3
    Dexcom G7 CGM Systems - Continous Glucose Monitoring https://www.dexcom.com

    Track your glucose 24/7 and make confident decisions about food, activity, and medication.

  4. 4
    New Donors Wanted Now https://www.grifolsplasma.com

    Get Paid Up to 2x a Week — Your time is valuable. Get paid while helping patients who need plasma therapies.

  5. 5
    Octapharma Plasma https://www.octapharmaplasma.com

    Donate Plasma & Get Rewarded — Make a Difference with Octapharma Plasma Where Your Plasma Gives Hope. Text PLASMA to 752762...

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In the competitive landscape of Google PPC, the top-performing ads reveal compelling narratives. BioLife Plasma and Grifols Plasma emphasize financial incentives for plasma donations, highlighting community impact. ClearChoice offers affordable dental solutions, likening costs to daily coffee. Dexcom promotes health empowerment through continuous glucose monitoring. Octapharma Plasma underscores hope and rewards in plasma donation.

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