US Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – US

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 49.9132150235
50.0867849765
49%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 6%
Navigational 2%
Seasonal 0%
Local 2%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 3.71
uline.com 3.69
lofta.com 3.47
thecpapshop.com 2.78
clearchoice.com 2.6
cslplasma.com 2.45
invisalign.com 2.17
octapharmaplasma.com 2.12
biolifeplasma.com 2
freestyle.abbott 1.79
others 73.22
  • cvs.com - 3.71%
  • uline.com - 3.69%
  • lofta.com - 3.47%
  • thecpapshop.com - 2.78%
  • clearchoice.com - 2.6%
  • cslplasma.com - 2.45%
  • invisalign.com - 2.17%
  • octapharmaplasma.com - 2.12%
  • biolifeplasma.com - 2%
  • freestyle.abbott - 1.79%
  • others - 73.22%

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In the healthcare PPC landscape, ‘others’ dominate with 73.22% click share, overshadowing top advertisers like cvs.com (3.71%) and uline.com (3.69%).

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date clearchoice.com nuviasmiles.com thecpapshop.com forbes.com lofta.com dexcom.com biolifeplasma.com uline.com freestyle.abbott invisalign.com
2026/07/01 6.41% 3.87% 2.17% 3.52% 4.29% 2.48% 1.34% 0.93% 2.48% 2.03%
2026/07/02 6.04% 3.95% 2.53% 2.9% 4.6% 1.52% 1.22% 1.02% 2.27% 1.69%
2026/07/03 7.05% 5.07% 2.84% 2.9% 6.6% 1.68% 1.73% 0.75% 2.31% 1.78%
2026/07/04 5.34% 4.77% 2.32% 3.43% 4.7% 1.57% 2.13% 0.57% 2.21% 2.15%
2026/07/05 4.35% 3.85% 2.74% 2.94% 4.01% 1.66% 1.86% 0.63% 2.43% 1.92%
2026/07/06 6.66% 2.62% 3.01% 3.44% 5.04% 1.54% 1.83% 0.89% 3% 1.32%
2026/07/07 8.56% 3.87% 2.87% 4.17% 2.95% 1.55% 1.83% 0.91% 2.78% 2.34%
2026/07/08 6.64% 3.79% 2.22% 2.97% 4.17% 0.82% 1.78% 0.76% 3.1% 2.78%
2026/07/09 4.38% 2.52% 2.54% 2.23% 3.81% 1.66% 1.97% 1.9% 3.74% 1.65%
2026/07/10 4.92% 2.71% 2.9% 2.43% 2.91% 1.22% 1.65% 2.26% 2.72% 2.45%
2026/07/11 4.93% 2.82% 3.18% 3.22% 2.75% 1.4% 0.91% 1.88% 2.52% 2.61%
2026/07/12 3.8% 2.62% 3.14% 2.91% 2.93% 1.72% 1.95% 1.89% 2.41% 2.41%
2026/07/13 5.93% 2.05% 3.25% 3.86% 2.44% 1.68% 2.81% 2.2% 2.18% 1.73%
2026/07/14 5.6% 2.47% 2.71% 3.78% 1.65% 1.62% 3.36% 2.29% 3.11% 3.32%
2026/07/15 6.04% 2.78% 2.77% 2.26% 1.94% 2.46% 2.76% 2.94% 2.17% 3.95%
2026/07/16 6.37% 4.03% 2.79% 3.07% 1.95% 2.2% 2.42% 2.83% 2.84% 2.92%
2026/07/17 7.63% 2.69% 2.97% 2.02% 2.07% 1.54% 2.8% 2.96% 2.37% 3.1%
2026/07/18 6.49% 2.87% 2.13% 2.67% 2.7% 1.17% 2.47% 1.69% 1.86% 3.53%
2026/07/19 6.11% 3.21% 2.78% 2.46% 2.97% 1.02% 1.19% 2.03% 1.81% 3.24%
2026/07/20 5.16% 2.36% 2.93% 1.66% 3.6% 1.48% 2.29% 3.71% 2.1% 1.59%
2026/07/21 5.55% 2.45% 2.69% 3.75% 1.64% 1.61% 3.33% 2.27% 3.08% 3.29%
2026/07/22 4.36% 2.89% 2.83% 2.72% 2.15% 1.56% 2.16% 2.19% 2.55% 1.58%
2026/07/23 5.37% 2.12% 3.51% 2.35% 2.51% 0.98% 1.76% 2.34% 2.06% 1.18%
2026/07/24 5.05% 3.35% 2.95% 2.99% 3.08% 1.38% 1.56% 2.19% 2.3% 2.01%
2026/07/25 5.8% 3.85% 2.62% 2.6% 2.81% 1.29% 1.61% 1.82% 1.97% 1.63%
2026/07/26 4.72% 2.74% 2.77% 2.52% 2.78% 1.57% 2.05% 1.62% 2.49% 2.84%
2026/07/27 4.99% 2.87% 2.56% 2.97% 2.68% 1.43% 2.95% 2.33% 2.82% 2.37%
2026/07/28 6.69% 3.55% 3.02% 2.75% 3.15% 1.47% 2.32% 1.59% 3.25% 1.88%
2026/07/29 5.9% 3.26% 3.24% 2.99% 3.4% 2.76% 2.03% 1.77% 2.63% 3.27%
2026/07/30 4.51% 2.55% 2.82% 3.22% 2.49% 2.28% 2.07% 2.34% 2.55% 2.53%
2026/07/31 5.34% 4.74% 3.21% 2.75% 2.68% 2.56% 2.41% 2.21% 2.12% 0.6%
  • clearchoice.com
  • nuviasmiles.com
  • thecpapshop.com
  • forbes.com
  • lofta.com
  • dexcom.com
  • biolifeplasma.com
  • uline.com
  • freestyle.abbott
  • invisalign.com

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In July 2026, ClearChoice led with fluctuating spend, peaking at 8.56%. NuviaSmiles saw a steady rise, ending at 4.74%. TheCPAPShop maintained stability, closing at 3.21%. Forbes and Lofta experienced varied trends, finishing at 2.75% and 2.68%, respectively.

Market Exposure

Competitor Count for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 1126
2026/07/02 1194
2026/07/03 1195
2026/07/04 1172
2026/07/05 1219
2026/07/06 1214
2026/07/07 1198
2026/07/08 1169
2026/07/09 1134
2026/07/10 1219
2026/07/11 1195
2026/07/12 1207
2026/07/13 1192
2026/07/14 1140
2026/07/15 1106
2026/07/16 1120
2026/07/17 1096
2026/07/18 1050
2026/07/19 1090
2026/07/20 1033
2026/07/21 1140
2026/07/22 1353
2026/07/23 1318
2026/07/24 1352
2026/07/25 1351
2026/07/26 1386
2026/07/27 1300
2026/07/28 1248
2026/07/29 1243
2026/07/30 1220
2026/07/31 1193

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July began with 1,126 advertisers, peaking mid-month at 1,386. A dynamic rise and fall concluded with 1,193 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cvs.com 0.9%
athenahealth.com 0.9%
uline.com 0.87%
everlywell.com 0.57%
directhomemedical.com 0.47%
sleepdoctor.com -0.41%
cslplasma.com -0.55%
lofta.com -0.56%
octapharmaplasma.com -0.57%
23andme.com -1.1%

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23andme.com saw a significant decline of 1.1%, while cvs.com and athenahealth.com both experienced a notable increase of 0.9% in click share.

Campaign Efficiency

US Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date uline.com cvs.com thecpapshop.com nuviasmiles.com lofta.com directhomemedical.com clearchoice.com forbes.com vitalitymedical.com freestyle.abbott
2026/07/01 1.83% 1.97% 2.43% 3.14% 4% 1.87% 3.55% 3.09% 2.54% 2.03%
2026/07/02 2.24% 2.04% 2.69% 3.07% 4.04% 1.41% 3.68% 2.74% 2.43% 1.79%
2026/07/03 1.28% 2.09% 3.23% 3.84% 6.05% 2.18% 3.95% 2.41% 2.16% 1.89%
2026/07/04 1.18% 1.97% 2.49% 3.75% 4.23% 1.7% 2.73% 3.21% 1.9% 1.81%
2026/07/05 1.15% 1.27% 2.57% 3% 4.02% 1.33% 2.3% 2.52% 0.44% 1.89%
2026/07/06 1.85% 1.98% 3.27% 2.14% 4.78% 1.35% 3.8% 3.33% 0.61% 2.43%
2026/07/07 1.93% 1.2% 3.18% 3.28% 2.94% 1.04% 5.67% 4.16% 1.19% 2.34%
2026/07/08 1.26% 4.29% 2.35% 2.86% 4.19% 1.39% 4.16% 2.5% 1.33% 2.4%
2026/07/09 4.34% 5.84% 2.37% 1.88% 3.4% 1.62% 2.18% 1.85% 1.77% 2.51%
2026/07/10 4.75% 5.59% 2.87% 1.86% 2.12% 1.48% 2.74% 2% 1.98% 1.82%
2026/07/11 3.98% 5.94% 3.08% 1.88% 2.32% 2.12% 2.54% 2.41% 2.16% 1.64%
2026/07/12 4.07% 5.6% 2.9% 1.75% 2.43% 1.84% 1.97% 2.04% 2.25% 1.62%
2026/07/13 5.29% 4.27% 3.36% 1.53% 2.45% 2.35% 3.32% 3.3% 2.69% 1.56%
2026/07/14 5.44% 3.2% 2.86% 2.02% 1.4% 2.55% 3.56% 3.02% 2.52% 2.22%
2026/07/15 7.12% 3.94% 2.96% 2.35% 1.88% 2.01% 3.87% 2.08% 2.25% 1.63%
2026/07/16 7.12% 3.32% 2.86% 2.95% 1.81% 2.58% 3.83% 2.42% 1.91% 1.88%
2026/07/17 6.99% 4.81% 3.16% 1.67% 1.83% 2.82% 3.9% 1.43% 2.4% 1.55%
2026/07/18 3.93% 6.86% 2.63% 1.81% 2.1% 3.15% 3.3% 1.72% 2.65% 1.22%
2026/07/19 5.27% 5.29% 3.08% 2.28% 2.38% 3.45% 2.94% 1.57% 2.56% 1.17%
2026/07/20 8.16% 4.77% 3.24% 1.5% 2.9% 2.87% 2.6% 1.18% 2.32% 1.26%
2026/07/21 5.44% 3.2% 2.86% 2.02% 1.4% 2.55% 3.56% 3.02% 2.52% 2.22%
2026/07/22 5.04% 5.17% 2.61% 1.81% 1.78% 2.16% 2.28% 1.96% 1.73% 1.59%
2026/07/23 5.6% 5.46% 3.38% 1.5% 2.12% 2.43% 2.79% 1.91% 1.82% 1.3%
2026/07/24 5.05% 4.83% 2.84% 2.34% 2.76% 2.22% 2.56% 2.24% 1.55% 1.45%
2026/07/25 4.2% 4.88% 2.65% 2.65% 2.39% 2.27% 3.27% 2.02% 1.8% 1.33%
2026/07/26 3.58% 5.23% 2.82% 2.09% 2.54% 2.45% 2.51% 1.79% 2.02% 1.56%
2026/07/27 5.41% 4.08% 2.72% 2.1% 2.23% 1.88% 2.69% 2.38% 1.49% 1.99%
2026/07/28 5.03% 4.53% 3.41% 2.68% 2.67% 1.87% 3.7% 2.59% 1.6% 2.42%
2026/07/29 4.63% 4.66% 3.66% 2.39% 2.94% 2.4% 3.26% 2.5% 1.97% 1.98%
2026/07/30 5.6% 4.53% 2.95% 1.99% 2.07% 1.83% 2.43% 2.77% 1.77% 1.77%
2026/07/31 5.14% 4.42% 3.38% 3.04% 2.57% 2.55% 2.52% 1.91% 1.72% 1.45%
  • uline.com
  • cvs.com
  • thecpapshop.com
  • nuviasmiles.com
  • lofta.com
  • directhomemedical.com
  • clearchoice.com
  • forbes.com
  • vitalitymedical.com
  • freestyle.abbott

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In July 2026, Uline.com saw a significant rise in PPC impressions, peaking mid-month. CVS.com and TheCPAPShop.com maintained steady growth, while NuviaSmiles.com and Lofta.com experienced fluctuations. The month concluded with Uline.com leading in impressions.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    Dexcom G7 CGM Systems https://www.dexcom.com

    24/7 Glucose Numbers — Track your glucose 24/7 and make confident decisions about food, activity, and medication.

  2. 2
    Genetic Cancer Test - The Riskguard® Cancer Test https://www.exactsciences.com

    Learn More About How The Riskguard® Test Checks For Variants Across Multiple Cancer Types.

  3. 3
    FoundationOne®CDx - Advanced Genomic Testing https://www.foundationmedicine.com/f1cdx

    FDA-Approved genomic testing for NSCLC, CRC, Prostate, Breast and other cancers.

  4. 4
    FreeStyle Libre 3 Plus Sensor - Readings Without Fingersticks https://www.freestyle.abbott

    Know your glucose anytime with a glance at your smartphone - FreeStyle Libre 3 Plus Sensor

  5. 5
    Safety Respirators & Masks - In Stock – Ships Today https://www.uline.com › dust-masks

    Disposable dust masks, N95, P95 and R95 masks, cloth masks, respirators and work signs. Face shields, cooling headwear/masks, spray socks and beard nets also available.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Dexcom and FreeStyle Libre captivate with continuous glucose monitoring, emphasizing ease and confidence. Exact Sciences and Foundation Medicine highlight cutting-edge cancer testing, while Uline ensures safety with readily available protective gear. Each ad uniquely addresses critical health needs.

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