US Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – US

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 51.5062409717
48.4937590283
51%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 6%
Navigational 2%
Seasonal 0%
Local 2%
Problem Solving 14%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lofta.com 4.8
cvs.com 4.34
octapharmaplasma.com 2.95
cslplasma.com 2.94
thecpapshop.com 2.86
biolifeplasma.com 2.79
invisalign.com 2.37
uline.com 2.25
amscope.com 2
directhomemedical.com 1.72
others 70.98
  • lofta.com - 4.8%
  • cvs.com - 4.34%
  • octapharmaplasma.com - 2.95%
  • cslplasma.com - 2.94%
  • thecpapshop.com - 2.86%
  • biolifeplasma.com - 2.79%
  • invisalign.com - 2.37%
  • uline.com - 2.25%
  • amscope.com - 2%
  • directhomemedical.com - 1.72%
  • others - 70.98%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, Lofta leads with 4.80% click share, closely followed by CVS at 4.34%. Others dominate with 70.98%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date thecpapshop.com lofta.com clearchoice.com directhomemedical.com biolifeplasma.com cvs.com nuviasmiles.com 1800contacts.com freestyle.abbott invisalign.com
2026/08/01 2.71% 2.3% 5.27% 2.2% 2.2% 2.53% 3.84% 1.74% 2.3% 3.59%
2026/08/02 3.07% 2.85% 5.21% 2.26% 2.19% 1.61% 3.4% 1.1% 2.8% 2.09%
2026/08/03 3.22% 2.64% 4.89% 1.91% 2.47% 1.44% 3.05% 1.31% 2.81% 4.96%
2026/08/04 3.8% 2.33% 5.63% 1.69% 3.02% 1.58% 3.46% 1.21% 2.38% 1.57%
2026/08/05 3.82% 5.13% 4.11% 1.87% 3.59% 2.18% 2.5% 1.81% 1.74% 2.74%
2026/08/06 2.88% 2.81% 4.36% 1.57% 3.19% 2.16% 3.07% 1.55% 2.2% 2.79%
2026/08/07 2.75% 3.17% 3.93% 1% 3% 2.27% 2.9% 1.55% 1.76% 4.07%
2026/08/08 2.43% 4.01% 3.61% 1.38% 1.97% 2.93% 2.02% 2.02% 1.71% 3.63%
2026/08/09 2.17% 2.74% 2.74% 0.86% 3.29% 2.03% 1.34% 3.25% 1.87% 3.32%
2026/08/10 2.26% 3.51% 4.36% 0.63% 2.75% 1.71% 3.94% 2.68% 2.29% 3.51%
2026/08/11 3.33% 6.62% 3.37% 1.97% 2.59% 2.19% 1.49% 1.88% 1.4% 1.4%
2026/08/12 2.8% 6.58% 3.18% 1.66% 2.88% 1.9% 1.84% 1.9% 1.26% 2.75%
2026/08/13 3.53% 7.9% 3.07% 1.85% 2.58% 1.89% 1.8% 1.97% 1.42% 1.57%
2026/08/14 2.56% 5.65% 2.54% 1.31% 3.08% 2.32% 1.79% 2.16% 1.53% 3.53%
2026/08/15 2.88% 4.34% 3.55% 1.41% 2.64% 2.89% 1.77% 1.86% 1.49% 3.35%
2026/08/16 2.47% 6.95% 3.76% 1.43% 2.64% 2.5% 1.37% 1.54% 1.42% 2.83%
2026/08/17 2.29% 4.06% 3.67% 1.3% 3.75% 2.53% 2.89% 1.89% 1.74% 4.09%
2026/08/18 2.34% 5.97% 3.69% 1.56% 2.07% 2.38% 2.11% 1.73% 1.64% 2.94%
2026/08/19 2.26% 6.8% 4.52% 1.22% 2.21% 2.36% 2.96% 1.66% 1.93% 3.33%
2026/08/20 2.39% 5.28% 4.11% 1.36% 2.41% 2.27% 2.6% 1.93% 1.34% 3.1%
2026/08/21 2.92% 5.07% 3.4% 1.67% 2.56% 1.94% 2.6% 2.11% 1.11% 3.29%
2026/08/22 2.52% 5.09% 3.21% 1.21% 2.33% 2.41% 1.99% 1.75% 2.52% 3.44%
2026/08/23 2.35% 5.85% 2.17% 1.07% 2.65% 1.75% 2.14% 1.87% 2.46% 4.91%
2026/08/24 1.96% 4.98% 2.01% 0.85% 2.96% 1.75% 2.75% 1.86% 2.55% 3.27%
2026/08/25 2.65% 4.79% 1.69% 2.09% 3.24% 2.03% 1.73% 1.93% 2.72% 2.77%
2026/08/26 4.93% 6.88% 2.28% 2.91% 2.48% 1.89% 1.34% 1.42% 1.9% 2.11%
2026/08/27 3.38% 4.88% 2.37% 1.86% 2.95% 2.11% 2.58% 1.51% 1.99% 2.69%
2026/08/28 4.83% 6.27% 2.09% 2.87% 2.2% 1.39% 1.47% 1.62% 1.85% 1.92%
2026/08/29 4.42% 4.85% 1.99% 1.91% 2.25% 1.78% 0.7% 1.59% 1.93% 2.71%
2026/08/30 4.99% 7.6% 2.46% 3.06% 1.97% 1.32% 2.61% 1.91% 1.61% 1.45%
2026/08/31 5.57% 4.82% 3.15% 3.14% 2.45% 2.02% 1.95% 1.48% 1.22% 0.91%
  • thecpapshop.com
  • lofta.com
  • clearchoice.com
  • directhomemedical.com
  • biolifeplasma.com
  • cvs.com
  • nuviasmiles.com
  • 1800contacts.com
  • freestyle.abbott
  • invisalign.com

Copyright © Adthena. All rights reserved.

In August 2026, thecpapshop.com saw a steady rise, peaking at 5.57. Lofta.com surged mid-month, reaching 7.9. Clearchoice.com declined, ending at 3.15. Directhomemedical.com fluctuated, closing at 3.14. Biolifeplasma.com remained stable, finishing at 2.45. Cvs.com had minor variations, ending at 2.02. Nuviasmiles.com dipped, closing at 1.95. 1800contacts.com showed slight changes, ending at 1.48. Freestyle.abbott fluctuated, closing at 1.22. Invisalign.com experienced a decline, finishing at 0.91.

Market Exposure

Competitor Count for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 1235
2026/08/02 1231
2026/08/03 1210
2026/08/04 1299
2026/08/05 1094
2026/08/06 1046
2026/08/07 986
2026/08/08 926
2026/08/09 905
2026/08/10 1018
2026/08/11 1044
2026/08/12 1027
2026/08/13 1000
2026/08/14 1031
2026/08/15 942
2026/08/16 959
2026/08/17 938
2026/08/18 892
2026/08/19 832
2026/08/20 948
2026/08/21 936
2026/08/22 952
2026/08/23 957
2026/08/24 964
2026/08/25 936
2026/08/26 976
2026/08/27 975
2026/08/28 1043
2026/08/29 998
2026/08/30 999
2026/08/31 997

Copyright © Adthena. All rights reserved.

August began with 1,235 advertisers, peaking at 1,299 on the 4th. A decline followed, reaching 832 on the 19th. The month concluded with a slight recovery to 997 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
lofta.com 0.6%
1800cpap.com 0.58%
apriadirect.com 0.45%
thecpapshop.com 0.39%
directhomemedical.com 0.39%
walgreens.com -0.48%
clearchoice.com -0.49%
uline.com -0.56%
everlywell.com -0.58%
cvs.com -0.83%

Copyright © Adthena. All rights reserved.

CVS.com saw a significant drop of 0.83 in click share, while Lofta.com experienced a notable increase of 0.6.

Campaign Efficiency

US Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date thecpapshop.com cvs.com lofta.com uline.com directhomemedical.com biolifeplasma.com 1800cpap.com cpapmyway.com vitalitymedical.com oxiline.shop
2026/08/01 3% 6.65% 2.25% 3% 2.94% 2.14% 0.76% 1.29% 1.47% 2.23%
2026/08/02 3.28% 4.59% 2.85% 3.47% 2.98% 2.36% 0.57% 1.48% 1.73% 1.87%
2026/08/03 3.42% 4.04% 2.73% 3.55% 2.7% 2.28% 0.76% 1.77% 1.33% 1.56%
2026/08/04 4.02% 4.93% 2.33% 3.72% 2.2% 2.86% 0.32% 1.64% 1.93% 1.26%
2026/08/05 3.4% 5.74% 4.41% 3.96% 2.16% 3.41% 1.01% 1.41% 1.64% 2.01%
2026/08/06 3.34% 5.59% 2.87% 4.9% 2.06% 3.34% 0.78% 1.86% 1.72% 1.79%
2026/08/07 3.24% 6.63% 2.55% 2.68% 1.38% 2.63% 0.33% 0.89% 2.25% 2.18%
2026/08/08 2.84% 8.08% 3.43% 1.13% 1.64% 1.91% 0.91% 2.58% 1.22% 2.15%
2026/08/09 2.43% 5.57% 2.62% 0.61% 1.2% 3.23% 0.25% 0.9% 2.57% 1.67%
2026/08/10 2.65% 4.89% 3.18% 2.93% 0.85% 2.68% 0.8% 1.2% 1.2% 1.2%
2026/08/11 3.62% 5.4% 5.7% 3.22% 2.37% 2.73% 2.64% 1.35% 1.28% 1.51%
2026/08/12 2.91% 5.43% 6.13% 3.22% 2.17% 2.94% 2.17% 1.67% 1.73% 1.27%
2026/08/13 3.93% 4.95% 6.82% 3.03% 2.25% 2.76% 3.09% 2.18% 1.49% 1.22%
2026/08/14 2.57% 6.2% 4.68% 3.19% 1.64% 2.86% 1.72% 1.9% 1.59% 1.67%
2026/08/15 3.1% 7.41% 3.81% 1.48% 1.88% 2.47% 1.42% 1.04% 2.29% 1.82%
2026/08/16 2.78% 6.08% 6.43% 2.21% 1.85% 2.71% 2.06% 1.11% 1.18% 1.95%
2026/08/17 2.51% 6.82% 3.96% 3.64% 1.81% 3.8% 1.43% 1.39% 1.56% 1.48%
2026/08/18 2.5% 5.87% 4.83% 2.49% 1.86% 2.12% 2.27% 2.12% 1.98% 1.94%
2026/08/19 2.33% 6.36% 5.4% 3.78% 1.53% 2.24% 1.63% 2.01% 1.4% 2.12%
2026/08/20 2.61% 6.31% 4.39% 3.46% 1.69% 2.72% 2.16% 2.06% 1.88% 1.63%
2026/08/21 3.02% 4.52% 4.6% 3.24% 2.25% 2.37% 1.97% 2.2% 2.05% 1.28%
2026/08/22 2.84% 5.64% 4.69% 1.58% 1.53% 2.51% 1.51% 1.85% 1.78% 1.48%
2026/08/23 2.56% 4.62% 5.12% 2.49% 1.24% 2.83% 1.96% 1.61% 1.26% 1.12%
2026/08/24 2.21% 4.62% 4.09% 2.43% 1.06% 3.14% 1.54% 2.48% 1.26% 1.32%
2026/08/25 2.76% 4.39% 4.41% 2.15% 2.28% 3.49% 1.89% 1.52% 1.94% 1.31%
2026/08/26 4.9% 4.63% 6.1% 1.54% 3.76% 2.65% 3.1% 1.59% 1.63% 1.31%
2026/08/27 3.47% 5.39% 4.14% 1.99% 2.28% 3.01% 1.27% 1.43% 2.14% 1.24%
2026/08/28 4.79% 3.67% 5.54% 1.39% 3.49% 2.44% 2.75% 2.04% 1.23% 0.92%
2026/08/29 4.7% 4.08% 4.2% 1.51% 2.38% 2.43% 2.04% 1.58% 2.26% 1.17%
2026/08/30 4.72% 3.6% 6.19% 1.41% 3.64% 2.14% 3.65% 2.11% 2.27% 1.35%
2026/08/31 5.19% 4.48% 3.94% 3.65% 3.56% 2.86% 2.27% 1.95% 1.53% 1.16%
  • thecpapshop.com
  • cvs.com
  • lofta.com
  • uline.com
  • directhomemedical.com
  • biolifeplasma.com
  • 1800cpap.com
  • cpapmyway.com
  • vitalitymedical.com
  • oxiline.shop

Copyright © Adthena. All rights reserved.

In August 2026, thecpapshop.com saw a fluctuating impression share, peaking at 5.19% on the 31st. CVS.com maintained a strong presence, with a notable peak of 8.08% on the 8th. Lofta.com experienced a significant rise mid-month, reaching 6.82% on the 13th. Uline.com had a varied month, ending with a 3.65% share. Directhomemedical.com showed a steady increase, closing at 3.56%. Biolifeplasma.com remained stable, peaking at 3.8% on the 17th. 1800cpap.com had a modest rise, finishing at 2.27%. Cpapmyway.com and vitalitymedical.com had consistent shares, while oxiline.shop experienced a slight decline, ending at 1.16%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    Donate Plasma & Get Up To $800 | Easy Online Appointment https://www.biolifeplasma.com

    Offer varies by center. Terms apply. Subject to change without notice. Donate Plasma and Make a Difference For Patients With Rare Diseases. First Time Donors Welcome. Your Safety Matters.

  2. 2
    CSL plasma https://www.cslplasma.com

    First Time Donors Earn Bonus $ Your CSL Plasma Donation Can Help Make Life-Saving Medicines.

  3. 3
    FoundationOne®CDx - Advanced Genomic Testing https://www.foundationmedicine.com/f1cdx

    FDA-Approved genomic testing for NSCLC, CRC, Prostate, Breast and other cancers.

  4. 4
    Genomics | Genomics Testing Services | Genomics Services https://www.labcorp.com

    Leverage our comprehensive portfolio to support your clinical trials. We offer a full spectrum of genomic solutions, including WGS, NGS, RNA-seq and more.

  5. 5
    Octapharma Plasma https://www.octapharmaplasma.com

    Donate Plasma & Get Rewarded — Make a Difference with Octapharma Plasma Where Your Plasma Gives Hope. Don't Just Donate; Be Part Of A Movement That Values You And Your Contribution. Walk-Ins Welcome. Donate today.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, plasma donation and genomic testing ads shine. BioLife Plasma and Octapharma Plasma emphasize altruism and rewards, inviting donors to make a difference. Meanwhile, Foundation Medicine and LabCorp highlight cutting-edge genomic testing, promising advanced solutions for critical health challenges.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports