US Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – US

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 57.8763223475
42.1236776525
57%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 6%
Navigational 5%
Seasonal 0%
Local 2%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lofta.com 4.22
cpap.com 4.08
cvs.com 3.94
cslplasma.com 3.42
uline.com 2.97
thecpapshop.com 2.87
biolifeplasma.com 2.46
directhomemedical.com 2.3
dexcom.com 2.09
octapharmaplasma.com 1.88
others 69.77
  • lofta.com - 4.22%
  • cpap.com - 4.08%
  • cvs.com - 3.94%
  • cslplasma.com - 3.42%
  • uline.com - 2.97%
  • thecpapshop.com - 2.87%
  • biolifeplasma.com - 2.46%
  • directhomemedical.com - 2.3%
  • dexcom.com - 2.09%
  • octapharmaplasma.com - 1.88%
  • others - 69.77%

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In the healthcare PPC landscape, ‘others’ dominate with 69.77% click share, while Lofta leads specific advertisers at 4.22%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date clearchoice.com nuviasmiles.com lofta.com biolifeplasma.com cvs.com dexcom.com directhomemedical.com thecpapshop.com uline.com cpap.com
2026/09/01 3.56% 1.64% 5.33% 2.58% 1.43% 2.76% 2.21% 4.73% 1.32% 1.37%
2026/09/02 3.23% 0.61% 7.15% 1.68% 1.07% 2.04% 2.76% 4.56% 1.36% 4.49%
2026/09/03 2.6% 0.66% 6.32% 1.71% 1.46% 1.31% 2.76% 5.05% 2.05% 4.7%
2026/09/04 2.07% 1.19% 7.11% 1.47% 1.29% 1.78% 2.95% 4.35% 2.03% 3.63%
2026/09/05 1.82% 1.35% 6.6% 1.17% 1.11% 2.56% 2.59% 4.66% 1.64% 4.09%
2026/09/06 2.94% 1.19% 6.33% 1.41% 1.17% 1.7% 2.47% 4.06% 1.54% 4.28%
2026/09/07 3.82% 1.98% 6.05% 2.06% 1.27% 1.82% 2.48% 4.33% 1.29% 3.53%
2026/09/08 3.31% 1.67% 6.25% 1.78% 1.4% 2.19% 2.37% 4.19% 1.56% 4.41%
2026/09/09 4.41% 2.76% 2.92% 2.45% 2.1% 2.22% 1.47% 3.11% 2.08% 3.25%
2026/09/10 3.18% 2.68% 3.84% 2.46% 1.98% 2.85% 1.45% 3.48% 2.06% 2.28%
2026/09/11 4.05% 2.75% 4.6% 2.62% 2.22% 2.76% 1.7% 2.71% 1.84% 1.76%
2026/09/12 2.36% 3.06% 4.77% 2.55% 2.44% 2.45% 2.88% 2.39% 1.08% 1.35%
2026/09/13 2.82% 2.74% 5.04% 2.29% 2.6% 2.21% 2.59% 2.68% 1.37% 3.15%
2026/09/14 3.19% 3.24% 4.33% 2.63% 3.28% 2.55% 2.15% 2.21% 1.45% 2.13%
2026/09/15 2.93% 2.71% 3.89% 2.11% 2.82% 2.57% 2.47% 2.34% 1.59% 2.48%
2026/09/16 3.25% 2.63% 5.33% 2.65% 2.78% 2.06% 1.77% 2.29% 1.8% 1.92%
2026/09/17 3.65% 4% 3.62% 3.22% 3.46% 2.25% 1.99% 2.12% 1.63% 1.27%
2026/09/18 3.54% 3.69% 3.48% 3.17% 2.8% 2.45% 1.28% 1.92% 1.3% 1.75%
2026/09/19 3.19% 4.87% 4.53% 2.71% 2.3% 2.53% 2.23% 1.85% 0.9% 3.58%
2026/09/20 2.63% 3.88% 3.83% 2.05% 2.25% 1.92% 1.98% 1.61% 1.19% 2.88%
2026/09/21 2.34% 3.95% 5.06% 2.21% 1.81% 1.84% 1.93% 2.15% 1.13% 4.62%
2026/09/22 3.65% 4.27% 4.52% 2.93% 1.82% 1.81% 1.71% 2.11% 1.17% 3.04%
2026/09/23 2.68% 3.97% 4.35% 2.44% 1.85% 2.04% 2.23% 2.48% 1.4% 4.47%
2026/09/24 3.21% 4.67% 4.37% 2.64% 1.94% 2.41% 1.92% 2.57% 2.04% 2.93%
2026/09/25 3.44% 3.96% 5.64% 2.82% 1.86% 2.52% 1.71% 2.28% 1.94% 4%
2026/09/26 3.83% 3.64% 4.75% 2.67% 2.21% 1.81% 2.24% 2.53% 1.47% 2.78%
2026/09/27 3.45% 3.42% 5.61% 2.29% 2.18% 2.06% 2.17% 3.07% 1.69% 3.47%
2026/09/28 3.2% 3.67% 4.84% 2.79% 1.94% 2.82% 1.86% 2.45% 2.49% 2.61%
2026/09/29 4.17% 4.08% 3.24% 3.15% 2.76% 3% 1.69% 2.64% 3.53% 0.73%
2026/09/30 4.67% 3.52% 3.28% 3.21% 3.01% 3.01% 2.39% 2.18% 2.11% 0.23%
  • clearchoice.com
  • nuviasmiles.com
  • lofta.com
  • biolifeplasma.com
  • cvs.com
  • dexcom.com
  • directhomemedical.com
  • thecpapshop.com
  • uline.com
  • cpap.com

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In September 2026, Lofta.com led PPC spend, peaking early, then stabilizing. Nuviasmiles.com surged mid-month, while Clearchoice.com ended strong. Cpap.com fluctuated, closing low. Overall, dynamic shifts marked the month.

Market Exposure

Competitor Count for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 1008
2026/09/02 1143
2026/09/03 1155
2026/09/04 1182
2026/09/05 1169
2026/09/06 1245
2026/09/07 1298
2026/09/08 1255
2026/09/09 1239
2026/09/10 1235
2026/09/11 1229
2026/09/12 1283
2026/09/13 1270
2026/09/14 1207
2026/09/15 1284
2026/09/16 1254
2026/09/17 1258
2026/09/18 1246
2026/09/19 1207
2026/09/20 1188
2026/09/21 1218
2026/09/22 1199
2026/09/23 1177
2026/09/24 1188
2026/09/25 1171
2026/09/26 1173
2026/09/27 1153
2026/09/28 1164
2026/09/29 1144
2026/09/30 1146

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in distinct advertisers, starting at 1,008 and peaking at 1,298 on the 7th. The month concluded with a slight decline, ending at 1,146.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
nuviasmiles.com 0.74%
biolifeplasma.com 0.68%
cvs.com 0.61%
tellmegen.com 0.49%
walgreens.com 0.43%
invisalign.com -0.47%
vitalitymedical.com -0.5%
apriadirect.com -0.86%
thecpapshop.com -1.05%
lofta.com -1.13%

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Lofta.com and TheCPAPShop.com saw significant declines, while NuviaSmiles.com and BioLifePlasma.com experienced notable gains in click share.

Campaign Efficiency

US Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cvs.com uline.com directhomemedical.com biolifeplasma.com thecpapshop.com lofta.com nuviasmiles.com helpmedicalsupplies.com brookwoodmed.com 1800cpap.com
2026/09/01 4.2% 3.04% 2.97% 2.35% 5.13% 4.34% 0.98% 2.94% 0.75% 1.69%
2026/09/02 2.84% 2.99% 3.47% 1.5% 5.29% 5.19% 0.46% 3.34% 1.1% 3.2%
2026/09/03 3.88% 4.55% 3.4% 1.68% 5.45% 4.12% 0.49% 3.09% 1.75% 3.11%
2026/09/04 3.39% 4.71% 3.53% 1.23% 4.75% 4.74% 0.81% 2.71% 2.59% 2.83%
2026/09/05 3.34% 3.77% 3.16% 0.95% 5.06% 4.62% 0.87% 2.47% 2.16% 2.35%
2026/09/06 3.14% 3.5% 3.01% 1.17% 4.39% 4.53% 0.9% 2.76% 2.88% 2.27%
2026/09/07 2.79% 2.62% 3.05% 2.07% 4.72% 4.49% 1.33% 3.05% 1.9% 2.26%
2026/09/08 2.89% 4.07% 2.95% 1.53% 4.53% 4.64% 1.06% 2.17% 4.4% 2.24%
2026/09/09 4.75% 4.8% 1.87% 2.08% 3.38% 2.45% 1.79% 1.24% 3.4% 0.7%
2026/09/10 4.44% 4.73% 1.88% 2.17% 3.84% 3.27% 1.69% 1.52% 2.33% 0.98%
2026/09/11 4.44% 4.11% 2.08% 2.31% 2.84% 3.65% 2.04% 1.52% 3.85% 1.56%
2026/09/12 4.97% 1.98% 3.72% 2.37% 2.46% 3.7% 1.8% 2.44% 2.31% 1.35%
2026/09/13 5.69% 2.52% 3.36% 2.27% 2.84% 4.18% 1.54% 2.32% 2.75% 1.11%
2026/09/14 6.91% 2.35% 2.75% 2.55% 2.37% 3.31% 1.77% 1.62% 1.71% 0.87%
2026/09/15 6.21% 2.99% 3.3% 1.88% 2.33% 3.06% 1.58% 2.08% 2.51% 1.15%
2026/09/16 6.32% 3.25% 2.57% 2.24% 2.26% 3.4% 1.61% 1.84% 2.42% 1.42%
2026/09/17 8% 2.13% 2.83% 3.02% 2.27% 2.86% 2.35% 1.3% 1.56% 1.06%
2026/09/18 6.21% 2.27% 1.8% 2.98% 2.09% 2.81% 2.31% 1.42% 2.54% 1.19%
2026/09/19 5.12% 1.56% 3.13% 2.78% 1.97% 3.34% 2.77% 2.45% 2% 1.88%
2026/09/20 4.97% 1.6% 2.57% 1.75% 1.78% 2.95% 2.3% 2.25% 1.36% 2.18%
2026/09/21 4.61% 1.73% 2.66% 1.97% 2.4% 3.82% 2.54% 2.07% 1% 2.51%
2026/09/22 4.01% 2.05% 2.5% 2.46% 2.39% 3.6% 2.32% 1.61% 1.59% 2.18%
2026/09/23 3.7% 2.86% 2.81% 2.03% 2.63% 3.14% 2.3% 2.45% 2.57% 3.02%
2026/09/24 4.53% 4.03% 2.48% 2.18% 2.87% 3.47% 2.38% 1.78% 3.49% 1.83%
2026/09/25 4.6% 4.62% 1.97% 2.35% 2.58% 3.81% 2.49% 1.8% 2.88% 1.16%
2026/09/26 4.61% 3.36% 2.7% 2.28% 2.84% 3.28% 2.41% 1.65% 3.81% 1.29%
2026/09/27 4.2% 3.83% 2.91% 2.05% 3.69% 4.4% 2.14% 1.38% 2.04% 1.42%
2026/09/28 3.8% 5.34% 2.16% 2.43% 2.78% 3.47% 2.23% 1.2% 3.05% 1.26%
2026/09/29 5.03% 6.98% 2.28% 2.59% 3.09% 2.3% 2.3% 0.86% 4.29% 0.93%
2026/09/30 5.78% 3.31% 3.17% 2.75% 2.65% 2.52% 1.98% 1.72% 1.09% 0.97%
  • cvs.com
  • uline.com
  • directhomemedical.com
  • biolifeplasma.com
  • thecpapshop.com
  • lofta.com
  • nuviasmiles.com
  • helpmedicalsupplies.com
  • brookwoodmed.com
  • 1800cpap.com

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CVS.com saw a steady rise in impressions, peaking at 8.0% on September 17. Uline.com fluctuated, ending at 3.31%. DirectHomeMedical.com remained stable, closing at 3.17%. BioLifePlasma.com showed gradual growth, finishing at 2.75%. TheCPAPShop.com declined, ending at 2.65%. Lofta.com experienced ups and downs, closing at 2.52%. NuviaSmiles.com had a slight increase, finishing at 1.98%. HelpMedicalSupplies.com decreased, ending at 1.72%. BrookwoodMed.com fluctuated, closing at 1.09%. 1800CPAP.com saw a decline, ending at 0.97%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    Donate Plasma, Get Up To $800* https://www.biolifeplasma.com

    Easy Online Appointment — Offer varies by center. Terms apply. Subject to change without notice. Donate Plasma and Make a...

  2. 2
    First Time Donors Earn Bonus $ | Up to $800 Your First Month https://www.cslplasma.com

    Donate Plasma Today and Be Rewarded For Your Time at a CSL Plasma Center Near You. Get up...

  3. 3
    Continuous Glucose Monitoring - No Overpatch Required https://www.freestyle.abbott

    See your glucose levels in real-time with FreeStyle Libre 3 Plus Sensor. Try for free.

  4. 4
    Johnson & Johnson https://www.jnj.com

    Leading the way in healthcare — We are uniquely positioned to innovate across the full spectrum of healthcare solutions. See how J&J is innovating at the intersection of biology and technology to reimagine care.

  5. 5
    Obesity & Health Impact - Begin The Weight Conversation https://www.rethinkobesity.com

    Obesity Is A Chronic Disease With Many Associated Health Risks, Learn More.

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In the competitive landscape of Google PPC, top performers like BioLife Plasma and CSL Plasma captivate with lucrative plasma donation incentives, offering up to $800. Meanwhile, FreeStyle Libre and Johnson & Johnson emphasize innovation in healthcare, while Rethink Obesity focuses on chronic disease awareness.

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