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UK Healthcare & Medical Diseases - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
gettested.co.uk 9.81
fettle.health 5.76
cancerresearchuk.org 4.74
lloydspharmacy.com 4.29
ebay.co.uk 2.81
welzo.com 2.79
diabetes.org.uk 2.74
prostatecanceruk.org 2.52
yorktest.com 2.47
seedscan.co.uk 2.4
others 59.67

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘gettested.co.uk’ leads with 9.81% click share, while ‘others’ dominate at 59.67%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date fettle.health cancerresearchuk.org gettested.co.uk healthexpress.co.uk yorktest.com lloydspharmacy.com checkmybodyhealth.com seedscan.co.uk welzo.com cancersupportuk.org
2025/04/01 5.67% 6.96% 12.88% 3.98% 2.84% 2.79% 1.78% 3.37% 3.83% 2.21%
2025/04/02 5.99% 4.72% 12.44% 5.13% 3.74% 3.25% 2.06% 2.33% 3.85% 0.43%
2025/04/03 6.07% 6.74% 11.7% 3.91% 3.49% 3.54% 2.29% 1.32% 3.85% 1.42%
2025/04/04 5.88% 5.73% 11.68% 4.09% 3.34% 3.94% 2.22% 2.21% 3.78% 2.48%
2025/04/05 5.59% 4.91% 12.86% 3.86% 2.96% 3.82% 2.37% 2.24% 3.28% 1.55%
2025/04/06 4.83% 5.93% 11.71% 3.98% 2.97% 3.34% 1.89% 2.06% 3.41% 2.64%
2025/04/07 5.07% 4.68% 12.14% 5.07% 3.07% 4.1% 2.17% 2.46% 3.61% 2.98%
2025/04/08 5.13% 7.84% 11.94% 4.37% 3.31% 3.9% 2.21% 2.08% 2.92% 3.07%
2025/04/09 6.21% 6.56% 12.37% 4.31% 3.39% 3.99% 1.97% 2.09% 3.33% 2.57%
2025/04/10 6.83% 5.94% 12.25% 4.03% 3.14% 3.58% 1.76% 3.07% 3.6% 2.91%
2025/04/11 7.34% 4.75% 12.82% 4.26% 2.79% 4.01% 2.01% 4.81% 3.58% 2.66%
2025/04/12 6.47% 6.07% 11.97% 3.66% 3.55% 3.49% 2.05% 4.44% 3.35% 2.79%
2025/04/13 6.26% 4.2% 11.92% 3.59% 3.78% 3.69% 2.5% 5.03% 2.99% 3.08%
2025/04/14 5.59% 6.44% 11.1% 3.68% 2.83% 3.21% 2.25% 4.34% 2.86% 4.88%
2025/04/15 5.84% 6.36% 10.38% 3.85% 3.24% 4.07% 2.42% 4.23% 2.53% 2.73%
2025/04/16 6.1% 5.95% 10.07% 3.21% 2.37% 4.39% 2.06% 4.18% 2.55% 2.45%
2025/04/17 5.33% 8.99% 10.6% 0% 2.6% 3.81% 2.33% 3.75% 2.55% 2.62%
2025/04/18 3.87% 4.37% 10.46% 1.24% 2.88% 3.02% 2.09% 3.58% 2.74% 0.3%
2025/04/19 5.65% 6.91% 10.96% 0% 2.58% 3.39% 2.03% 3.95% 3.23% 1.57%
2025/04/20 5.91% 5.2% 10.47% 0% 3.71% 2.95% 2.54% 4.37% 3.02% 2.93%
2025/04/21 5.76% 3.29% 11.68% 0.04% 4.24% 3.85% 2.67% 4.51% 3.13% 3.62%
2025/04/22 5.79% 5.02% 9.84% 0% 4.22% 3.91% 2.97% 3.97% 2.58% 3.38%
2025/04/23 5.71% 6.14% 13.11% 0% 4.04% 4.64% 3.06% 1.74% 2.98% 2.08%
2025/04/24 5.56% 6.79% 11.9% 0% 4.26% 3.57% 2.72% 0.9% 2.78% 3.53%
2025/04/25 6.5% 6.77% 10.33% 0% 4.22% 4.51% 2.95% 1.02% 2.98% 2.52%
2025/04/26 6.7% 5.47% 10.62% 0% 4.58% 3.94% 2.2% 1.41% 2.93% 0.91%
2025/04/27 6.3% 8.02% 8.02% 0% 3.71% 2.81% 2.35% 1.08% 2.47% 1.65%
2025/04/28 8.24% 5.08% 7.6% 0% 3.47% 3.64% 2.75% 1.59% 2.37% 2.62%
2025/04/29 8.84% 7.9% 6.19% 0.4% 3.2% 3.66% 2.54% 1.7% 2.54% 1.91%
2025/04/30 7.88% 6.7% 4.93% 4.22% 3.7% 3.44% 2.82% 2.33% 2.3% 2.08%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Fettle.health surged mid-month, peaking at 8.84% on April 29. Gettested.co.uk led consistently, despite a decline to 4.93% by month’s end.

Market Exposure

Competitor Count for UK Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 397
2025/04/02 386
2025/04/03 386
2025/04/04 390
2025/04/05 415
2025/04/06 427
2025/04/07 399
2025/04/08 395
2025/04/09 374
2025/04/10 393
2025/04/11 392
2025/04/12 387
2025/04/13 388
2025/04/14 392
2025/04/15 371
2025/04/16 390
2025/04/17 387
2025/04/18 359
2025/04/19 424
2025/04/20 405
2025/04/21 409
2025/04/22 431
2025/04/23 395
2025/04/24 419
2025/04/25 412
2025/04/26 435
2025/04/27 433
2025/04/28 440
2025/04/29 419
2025/04/30 427

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, starting at 397 and dipping to 359 mid-month. A strong recovery followed, peaking at 440, ending with 427.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
instihivtest.com 2.48%
onlinedoctor.superdrug.com 0.71%
fettle.health 0.52%
medichecks.com 0.48%
cancerresearchuk.org 0.47%
seedscan.co.uk -0.55%
nordictest.co.uk -0.77%
prostatecanceruk.org -0.85%
gettested.co.uk -1.92%
healthexpress.co.uk -3.41%

Copyright © Adthena. All rights reserved.

In the past month, instihivtest.com surged by 2.48%, while healthexpress.co.uk dropped by 3.41%. Other notable gains include onlinedoctor.superdrug.com at 0.71%, and fettle.health at 0.52%.

Campaign Efficiency

UK Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date fettle.health gettested.co.uk instihivtest.com healthexpress.co.uk ebay.co.uk chemist-4-u.com lloydspharmacy.com cancerresearchuk.org welzo.com seedscan.co.uk
2025/04/01 5.99% 13.24% 0% 4.19% 3.9% 2.26% 2.83% 3.12% 3.73% 3.13%
2025/04/02 6.25% 12.67% 0% 4.97% 3.5% 3.13% 3.19% 2.15% 3.77% 2.15%
2025/04/03 6.43% 12.27% 0% 4.12% 4.69% 4.35% 3.6% 2.58% 3.88% 1.36%
2025/04/04 5.95% 11.73% 0% 4.16% 4.45% 3.09% 3.9% 2.75% 3.69% 2.02%
2025/04/05 5.66% 12.69% 0% 3.9% 2.56% 3.37% 3.73% 2.28% 3.2% 1.98%
2025/04/06 5.08% 11.96% 0% 4.19% 2.15% 3.2% 3.34% 2.2% 3.35% 1.92%
2025/04/07 5.4% 12.71% 0% 5.41% 2.34% 2.58% 4.12% 2.2% 3.53% 2.29%
2025/04/08 5.64% 12.94% 0% 4.66% 2.31% 2.48% 4.11% 2.87% 3.07% 2.03%
2025/04/09 6.5% 12.87% 0% 4.58% 1.94% 2.94% 3.91% 2.35% 3.28% 2.06%
2025/04/10 7.23% 12.76% 0% 4.28% 4.14% 2.36% 3.6% 2.51% 3.65% 2.86%
2025/04/11 7.6% 13.14% 0.64% 4.39% 3.03% 1.56% 3.97% 1.9% 3.47% 4.44%
2025/04/12 6.76% 12.34% 1.4% 3.92% 2.1% 2.41% 3.46% 2.11% 3.28% 4.13%
2025/04/13 6.56% 12.41% 1.46% 3.78% 1.95% 2.11% 3.72% 1.85% 2.96% 4.63%
2025/04/14 5.95% 11.63% 2.17% 3.64% 2.11% 2.46% 3.24% 2.63% 2.87% 4.03%
2025/04/15 6.12% 10.8% 3.27% 4.09% 3.49% 1.88% 3.9% 2.71% 2.53% 3.9%
2025/04/16 6.17% 10.12% 3.46% 3.22% 3.28% 1.65% 4.07% 2.58% 2.46% 3.68%
2025/04/17 5.77% 11.33% 3.51% 0.08% 3.18% 2.14% 3.88% 3.21% 2.59% 3.63%
2025/04/18 4.51% 11.02% 2.62% 0.62% 2.99% 3.3% 3.2% 2.17% 2.73% 3.56%
2025/04/19 5.94% 11.28% 2.62% 0% 1.76% 2.67% 3.37% 2.51% 3.18% 3.71%
2025/04/20 6.43% 11.05% 3.12% 0% 1.92% 2.09% 3.09% 1.65% 3.04% 4.12%
2025/04/21 6.14% 12.2% 3.61% 0.03% 1.86% 2.87% 3.82% 1.5% 3.13% 4.13%
2025/04/22 6.19% 10.27% 3.67% 0% 2.55% 1.94% 3.8% 1.91% 2.57% 3.61%
2025/04/23 5.94% 13.36% 4.28% 0% 4.57% 1.8% 4.28% 2.6% 2.91% 1.67%
2025/04/24 5.86% 12.17% 3.69% 0% 3.44% 2.5% 3.39% 2.8% 2.72% 0.88%
2025/04/25 6.81% 10.58% 4.22% 0% 3.39% 3.26% 4.37% 2.96% 2.94% 1.04%
2025/04/26 6.99% 10.63% 4.1% 0% 3.1% 3.28% 3.77% 2.04% 2.8% 1.33%
2025/04/27 6.75% 8.54% 3.42% 0% 3.35% 2.8% 2.81% 3.43% 2.45% 1.1%
2025/04/28 8.37% 7.56% 4.16% 0% 3.77% 2.46% 3.33% 2.07% 2.28% 1.55%
2025/04/29 9.08% 6.29% 4.6% 0.4% 4.72% 2.3% 3.46% 3.1% 2.41% 1.68%
2025/04/30 7.96% 5.03% 4.23% 4.19% 3.66% 3.31% 3.17% 3.05% 2.19% 2.13%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Fettle.health surged, peaking at 9.08% on April 29. Gettested.co.uk’s share declined, ending at 5.03%. Instihivtest.com steadily rose, closing at 4.23%. Seedscan.co.uk fluctuated, finishing at 2.13%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Bowel Cancer Signs & Symptoms | Reliable Cancer Information https://www.cancerresearchuk.org

    Get Information On Bowel Cancer Signs & Symptoms. Cancer Research UK.

  2. 2
    STI Home Rapid Tests - Results in Just 15 Minutes https://www.gettested.co.uk

    Test at home with ease. Fast results, discreet delivery, and reliable accuracy. Get tested for STIs...

  3. 3
    Prostate Cancer Screening - Fast Diagnosis and Results https://www.mayoclinichealthcare.co.uk

    Protect Your Long-Term Health. Screening Can Identify Prostate Cancer Before Symptoms.

  4. 4
    Next Day Delivery Available https://onlinedoctor.superdrug.com › sti › test-service

    Fast, Reliable STI Home Tests — Simple, Discreet & Plain-Package Delivery. Don't Wait, Get It Sorted Today With Superdrug!

  5. 5
    Symptoms of Prostate Cancer - Do Not Ignore These Signs https://www.prostatecancerfree.org

    Hip, Back Pain, Blood in Urine, Urinary Issues, Weak Stream, Burning, Frequency. It May Be Prostate Cancer. Facts On Prostate Cancer.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Cancer Research UK and Prostate Cancer Free focus on awareness, highlighting symptoms and early detection. Meanwhile, Get Tested and Superdrug emphasize convenience and privacy with rapid STI home tests, offering fast results and discreet delivery. Mayo Clinic Healthcare underscores the importance of early prostate cancer screening for long-term health.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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