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UK Healthcare & Medical Diseases - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
gettested.co.uk 9.35
cancerresearchuk.org 6.04
fettle.health 5.4
lloydspharmacy.com 3.72
ebay.co.uk 3.06
yorktest.com 2.9
chemist-4-u.com 2.62
healthexpress.co.uk 2.56
diabetes.org.uk 2.34
checkmybodyhealth.com 2.28
others 59.73

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 59.73% click share, while ‘gettested.co.uk’ leads individual domains at 9.35%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date gettested.co.uk cancerresearchuk.org lloydspharmacy.com fettle.health yorktest.com healthexpress.co.uk checkmybodyhealth.com medichecks.com chemist-4-u.com ebay.co.uk
2025/05/01 4.76% 6.45% 3.48% 9.01% 4% 4.13% 2.98% 1.35% 2.24% 2.74%
2025/05/02 4.8% 5.08% 3.31% 9.53% 4.48% 3.97% 2.82% 2.15% 2.17% 2.01%
2025/05/03 4.14% 4.32% 3.29% 7.58% 3.72% 3.25% 2.81% 1.94% 1.95% 3.46%
2025/05/04 3.47% 3.56% 3.31% 8.09% 3.41% 3.16% 2.57% 2.41% 2.39% 2.28%
2025/05/05 3.4% 3.13% 3.86% 8% 3.25% 3.35% 2.71% 2.38% 2.24% 2.73%
2025/05/06 3.7% 5.09% 3.74% 8.25% 3.52% 3.69% 2.85% 1.97% 2.03% 3.51%
2025/05/07 3.25% 8.12% 3% 7.97% 3.59% 3.22% 2.35% 1.76% 2.23% 2.93%
2025/05/08 2.95% 7.48% 2.97% 7.62% 3.69% 2.89% 2.88% 1.52% 1.67% 3.72%
2025/05/09 4.45% 4.29% 3.22% 7.03% 4.01% 3.17% 3.08% 1.81% 2.12% 3.67%
2025/05/10 5.35% 5.19% 3.41% 5.87% 4.36% 2.88% 2.94% 1.76% 2% 2.58%
2025/05/11 9.63% 5.37% 2.94% 5.5% 5.05% 2.7% 3.39% 1.61% 2.1% 2.81%
2025/05/12 17.65% 3.23% 3.16% 5.08% 3.31% 3.12% 2.71% 1.48% 2.17% 2.34%
2025/05/13 17.59% 4.72% 2.69% 5.09% 3.71% 2.64% 3.09% 1.22% 2.07% 1.88%
2025/05/14 16.98% 3.59% 2.4% 4.38% 3.8% 2.66% 3.28% 1.06% 2.14% 2.73%
2025/05/15 14.38% 7.33% 1.78% 5.16% 3.12% 2.53% 2.56% 1.36% 2.35% 1.77%
2025/05/16 11.85% 6.47% 1.1% 6.67% 2.9% 1.74% 2.75% 1.44% 2.16% 1.94%
2025/05/17 9.93% 6.38% 1.22% 4.92% 3.8% 1.45% 2.89% 1.62% 1.66% 1.78%
2025/05/18 13.81% 5.22% 1.68% 7.06% 3.12% 1.57% 2.86% 1.54% 2% 2.94%
2025/05/19 13.1% 9.49% 1.56% 5.9% 3.23% 1.97% 3.11% 1.75% 1.61% 1.5%
2025/05/20 13.41% 8.07% 1.5% 5.74% 2.68% 2.1% 2.5% 1.88% 1.11% 2.19%
2025/05/21 12.94% 8.46% 2.25% 5.25% 3.01% 2.07% 2.83% 1.94% 1.52% 2.43%
2025/05/22 13.12% 5.71% 4.4% 3.04% 2.77% 2.23% 2.95% 2.56% 1.89% 4%
2025/05/23 10.58% 7.92% 3.86% 2.83% 2.55% 2% 2.92% 2.09% 2.04% 4.85%
2025/05/24 12.08% 5.86% 4.2% 3.43% 2.63% 2.07% 2.22% 1.71% 1.74% 2.31%
2025/05/25 14.48% 3.3% 4.11% 3.13% 3.24% 2.27% 2.73% 2.09% 2.7% 3.85%
2025/05/26 14.11% 4.81% 4.44% 3.46% 2.76% 2.18% 2.85% 2.14% 2.14% 1.66%
2025/05/27 15.45% 5.73% 4.66% 3.18% 2.79% 2.52% 2.69% 2.51% 1.86% 2.97%
2025/05/28 12.32% 12.07% 3.83% 2.52% 2.93% 1.78% 2.33% 2.32% 1.63% 2.52%
2025/05/29 14.04% 7.44% 5.03% 3.3% 3.29% 1.83% 2.73% 2.33% 1.8% 1.95%
2025/05/30 13.57% 6.73% 5.08% 2.82% 2.47% 2.03% 2.67% 2.34% 1.37% 2.64%
2025/05/31 13.49% 5.49% 5.39% 4.34% 2.73% 2.7% 2.39% 2.12% 1.97% 1.65%

Copyright © Adthena. All rights reserved.

In May 2025, “gettested.co.uk” surged, peaking mid-month at 17.65%. “cancerresearchuk.org” fluctuated, ending at 5.49%. “lloydspharmacy.com” rose steadily, closing at 5.39%. “fettle.health” declined, finishing at 4.34%.

Market Exposure

Competitor Count for UK Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 418
2025/05/02 403
2025/05/03 433
2025/05/04 426
2025/05/05 432
2025/05/06 423
2025/05/07 446
2025/05/08 445
2025/05/09 444
2025/05/10 443
2025/05/11 444
2025/05/12 430
2025/05/13 436
2025/05/14 452
2025/05/15 457
2025/05/16 415
2025/05/17 402
2025/05/18 405
2025/05/19 375
2025/05/20 393
2025/05/21 390
2025/05/22 375
2025/05/23 369
2025/05/24 380
2025/05/25 387
2025/05/26 373
2025/05/27 368
2025/05/28 389
2025/05/29 359
2025/05/30 353
2025/05/31 393

Copyright © Adthena. All rights reserved.

May began with 418 advertisers, peaking at 457 mid-month. A decline followed, ending at 393.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
gettested.co.uk 3.9%
cancerresearchuk.org 1.51%
lloydspharmacy.com 1.06%
londondoctorsclinic.co.uk 0.91%
forthwithlife.co.uk 0.8%
diabetes.org.uk -0.7%
nordictest.co.uk -0.84%
welzo.com -1.59%
instihivtest.com -1.92%
fettle.health -2.32%

Copyright © Adthena. All rights reserved.

Gettested.co.uk surged with a 3.90% click share increase, while fettle.health dropped by 2.32%.

Campaign Efficiency

UK Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date gettested.co.uk lloydspharmacy.com fettle.health chemist-4-u.com healthexpress.co.uk cancerresearchuk.org medichecks.com ebay.co.uk checkmybodyhealth.com yorktest.com
2025/05/01 4.99% 3.33% 9.3% 3.54% 4.24% 2.51% 1.65% 4.17% 2.62% 2.57%
2025/05/02 4.93% 3.15% 9.68% 3.17% 4.1% 2.16% 2.37% 3.2% 2.63% 2.93%
2025/05/03 4.38% 3.14% 7.9% 3.07% 3.26% 2.23% 2.28% 3.89% 2.83% 2.82%
2025/05/04 3.57% 3.12% 8.19% 3.61% 3.23% 1.68% 2.61% 3.08% 2.45% 2.55%
2025/05/05 3.4% 3.64% 8.14% 3.39% 3.42% 1.76% 2.56% 3.48% 2.65% 2.4%
2025/05/06 3.97% 3.62% 8.67% 3.04% 3.88% 2.58% 2.27% 4.22% 2.91% 2.73%
2025/05/07 3.39% 2.88% 8.29% 3.17% 3.23% 4.12% 2.05% 3.83% 2.42% 2.79%
2025/05/08 3.23% 2.86% 8.07% 2.51% 3.05% 3.66% 1.86% 4.35% 2.76% 2.8%
2025/05/09 4.6% 3.02% 7.1% 2.99% 3.11% 2.15% 2.11% 3.89% 2.83% 2.82%
2025/05/10 5.77% 3.26% 6.11% 2.99% 3% 2.73% 2.08% 3.4% 2.79% 3.26%
2025/05/11 9.8% 2.86% 5.76% 3.09% 2.78% 2.4% 1.93% 3.21% 3.31% 3.87%
2025/05/12 17.09% 3.08% 5.26% 3.11% 3.13% 1.73% 1.74% 2.93% 2.47% 2.51%
2025/05/13 17.3% 2.62% 5.33% 2.89% 2.7% 3.05% 1.39% 2.56% 2.92% 2.75%
2025/05/14 17.05% 2.42% 4.81% 3.22% 2.76% 1.83% 1.24% 3.28% 3.13% 2.69%
2025/05/15 14.68% 1.75% 5.59% 3.66% 2.69% 3.45% 1.56% 2.69% 2.59% 2.35%
2025/05/16 12.38% 1.16% 7.14% 3.39% 1.85% 3.64% 1.72% 2.27% 2.75% 2.16%
2025/05/17 10.52% 1.36% 5.58% 2.65% 1.65% 3.2% 1.83% 2.02% 3.07% 3%
2025/05/18 14.31% 1.74% 7.72% 3.05% 1.7% 2.52% 1.83% 2.81% 2.93% 2.36%
2025/05/19 13.76% 1.59% 6.49% 2.35% 2.1% 5% 1.96% 2.1% 3.16% 2.47%
2025/05/20 13.91% 1.53% 6.32% 1.75% 2.21% 4.39% 2.25% 2.78% 2.43% 1.96%
2025/05/21 13.26% 2.25% 5.68% 2.1% 2.26% 4.38% 2.16% 3.39% 2.83% 2.32%
2025/05/22 13.5% 4.24% 3.22% 2.63% 2.42% 2.88% 2.94% 4.12% 2.82% 2.05%
2025/05/23 10.79% 3.84% 3% 3.12% 2.17% 3.71% 2.24% 6.18% 2.95% 1.89%
2025/05/24 12.49% 4.35% 3.66% 2.43% 2.25% 3.22% 2.03% 2.58% 2.33% 2%
2025/05/25 14.27% 3.92% 3.3% 4% 2.33% 1.61% 2.23% 4.26% 2.68% 2.43%
2025/05/26 14.03% 4.34% 3.52% 2.98% 2.21% 2.03% 2.37% 2.22% 2.9% 2.04%
2025/05/27 15.62% 4.71% 3.3% 2.42% 2.63% 2.46% 2.85% 3.62% 2.56% 1.94%
2025/05/28 13.04% 3.94% 2.79% 2.45% 2% 6.32% 2.52% 2.97% 2.35% 2.19%
2025/05/29 14.28% 4.98% 3.54% 2.63% 1.97% 3.37% 2.6% 2.97% 2.87% 2.36%
2025/05/30 13.99% 5.11% 3.16% 1.94% 2.31% 3.07% 2.73% 2.92% 2.82% 1.81%
2025/05/31 13.4% 5.31% 4.62% 2.88% 2.77% 2.52% 2.44% 2.43% 2.31% 1.97%

Copyright © Adthena. All rights reserved.

In May 2025, “gettested.co.uk” surged from 4.99% to 13.4%, peaking mid-month. “lloydspharmacy.com” rose steadily, ending at 5.31%. “fettle.health” fluctuated, closing at 4.62%. “chemist-4-u.com” and “healthexpress.co.uk” showed minor variations. “cancerresearchuk.org” spiked late month, finishing at 2.52%. “medichecks.com” and “ebay.co.uk” remained stable. “checkmybodyhealth.com” and “yorktest.com” ended with slight declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Fast Next Day Delivery - Prostate Cancer PSA Test https://www.allcheckedup.co.uk › psa-test › prostate-cancer

    Results In 48 Hours. UKAS Accredited Lab. Fast Next Day Delivery. No Appointment Needed

  2. 2
    Bowel Cancer Signs & Symptoms - Reliable Cancer Information https://www.cancerresearchuk.org

    Get Information On Bowel Cancer Signs & Symptoms. Cancer Research UK.

  3. 3
    Prostate Testing - Prostate Cancer Check https://www.hcahealthcare.co.uk

    Prostate Specific Antigen (PSA) blood test for prostate cancer. Patient-focused centre.

  4. 4
    Prostate Cancer Screening | Fast Diagnosis and Results https://mayoclinichealthcare.co.uk › prostate-cancer › screening

    Protect Your Long-Term Health. Screening Can Identify Prostate Cancer Before Symptoms.

  5. 5
    Next Day Delivery Available | Fast, Reliable STI Home Tests https://onlinedoctor.superdrug.com › sti › test-service

    Simple, Discreet & Plain-Package Delivery. Don't Wait, Get It Sorted Today With Superdrug!

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, “allcheckedup.co.uk” stands out with its promise of fast, next-day delivery for PSA tests, emphasizing convenience and speed. “Cancerresearchuk.org” focuses on providing reliable information about bowel cancer, positioning itself as a trusted resource. “Hcahealthcare.co.uk” highlights patient-focused care in prostate testing, while “mayoclinichealthcare.co.uk” underscores the importance of early screening for long-term health. Lastly, “onlinedoctor.superdrug.com” offers discreet STI home tests, appealing to those seeking privacy and promptness.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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