UK Healthcare & Medical Diseases - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Diseases – UK

Google AI Overview visibility for Healthcare & Medical Diseases UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 68.2295442552
31.7704557448
68%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 4%
Problem Solving 44%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
gettested.co.uk 9.12
cancerresearchuk.org 5.82
prostatecanceruk.org 4.58
diabetes.org.uk 4.39
randoxhealth.com 4.11
e-surgery.com 3.88
fettle.health 2.61
yorktest.com 2.41
bowelcanceruk.org.uk 2.16
u-test.co.uk 2.02
others 58.9
  • gettested.co.uk - 9.12%
  • cancerresearchuk.org - 5.82%
  • prostatecanceruk.org - 4.58%
  • diabetes.org.uk - 4.39%
  • randoxhealth.com - 4.11%
  • e-surgery.com - 3.88%
  • fettle.health - 2.61%
  • yorktest.com - 2.41%
  • bowelcanceruk.org.uk - 2.16%
  • u-test.co.uk - 2.02%
  • others - 58.9%

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In the healthcare PPC landscape, “others” dominate with 58.9% click share, while gettested.co.uk leads specific domains at 9.12%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date gettested.co.uk cancerresearchuk.org randoxhealth.com e-surgery.com prostatecanceruk.org yorktest.com diabetes.org.uk fettle.health u-test.co.uk onedaytests.com
2026/01/01 8.8% 2.34% 5.29% 0.42% 3.94% 2.93% 2.59% 2.5% 1.44% 4.14%
2026/01/02 7.99% 2.68% 5.09% 3.98% 3.66% 3.12% 1.5% 2.59% 1.53% 3.8%
2026/01/03 8.39% 2.34% 6.42% 3.82% 3.36% 2.69% 2.14% 3.15% 1.84% 3.73%
2026/01/04 8.65% 2.43% 6.7% 3.72% 2.93% 3.76% 1.84% 2.45% 2.1% 4.24%
2026/01/05 9.46% 2.96% 5.07% 4.46% 3.73% 3.42% 1.96% 2.36% 2.57% 2.41%
2026/01/06 7.29% 2.71% 4.66% 4.42% 3.22% 3.34% 2.06% 2.28% 2.13% 1.78%
2026/01/07 9.17% 3.54% 5.84% 4.15% 2.94% 2.41% 2.16% 2.45% 1.23% 4.52%
2026/01/08 7.24% 3.09% 3.57% 4.28% 2.9% 3.24% 2.26% 2.2% 2.15% 2.54%
2026/01/09 8.05% 2.86% 4.95% 4.02% 2.56% 4.31% 2.63% 3.23% 1.97% 1.41%
2026/01/10 11.54% 1.72% 4.64% 4.8% 2.56% 4.47% 2.25% 3.91% 2.53% 2.73%
2026/01/11 11.55% 2.36% 5.47% 4.66% 3.03% 4.2% 1.76% 2.88% 2.89% 2.69%
2026/01/12 10.87% 3.74% 4.94% 4.09% 4.58% 4.58% 2% 2.76% 2.7% 2.22%
2026/01/13 11.97% 3.6% 4.61% 4.71% 2.6% 4.53% 2.07% 4.02% 2.87% 2.57%
2026/01/14 12.6% 3.43% 5.24% 5.17% 2.99% 3.57% 2.43% 5.41% 2.73% 2.3%
2026/01/15 10.63% 2.76% 5.15% 4.81% 2.54% 3.52% 1.81% 5.14% 2.76% 2.7%
2026/01/16 8.02% 2.85% 4.93% 4.03% 2.55% 4.3% 2.62% 3.22% 1.97% 1.4%
2026/01/17 9.64% 2.74% 6.2% 4.15% 3.5% 3.54% 2.8% 5.65% 2.64% 1.78%
2026/01/18 11.12% 2.91% 8.06% 4.4% 3.22% 3.41% 2.87% 5.58% 2.87% 2.42%
2026/01/19 14.11% 3.83% 4.41% 4.66% 2.69% 3.26% 1.7% 3.35% 2.78% 2.23%
2026/01/20 11.09% 4.73% 5.11% 5.1% 1.21% 1.87% 1.45% 4.51% 2.64% 1.72%
2026/01/21 10.75% 4.35% 5.12% 4.49% 3.8% 0.11% 2.13% 2.96% 2.26% 1.72%
2026/01/22 11.85% 5.06% 4.65% 5.21% 4.16% 0.37% 1.67% 2.52% 2.37% 1.56%
2026/01/23 12.09% 4.93% 4.18% 5.14% 5.2% 3.35% 2.72% 2.86% 2.81% 1.84%
2026/01/24 11.02% 3.73% 5.69% 4.75% 4.25% 4.71% 2.46% 3.1% 2.96% 1.96%
2026/01/25 8.44% 3.52% 7.99% 4.5% 3.12% 5.31% 1.97% 2.41% 2.47% 2.09%
2026/01/26 9.74% 4.11% 5.13% 4.57% 2.73% 4.87% 2.47% 2.05% 2.39% 1.21%
2026/01/27 11.81% 4.83% 4.2% 4.16% 3.37% 5.07% 2.71% 2.06% 2.44% 1.18%
2026/01/28 11.41% 4.33% 4.69% 4.57% 4.33% 3.7% 3.25% 2.55% 2.1% 0.93%
2026/01/29 12.72% 3.92% 3.84% 3.98% 4.01% 3.49% 4.81% 3.75% 2.54% 0.83%
2026/01/30 11.57% 3.76% 5.03% 4.57% 3.67% 3.45% 3.94% 2.63% 1.75% 1.19%
2026/01/31 11.5% 4.97% 4.93% 4.52% 3.39% 3.03% 2.56% 2.43% 2.1% 1.74%
  • gettested.co.uk
  • cancerresearchuk.org
  • randoxhealth.com
  • e-surgery.com
  • prostatecanceruk.org
  • yorktest.com
  • diabetes.org.uk
  • fettle.health
  • u-test.co.uk
  • onedaytests.com

Copyright © Adthena. All rights reserved.

In January 2026, gettested.co.uk led PPC spend, peaking mid-month. Cancerresearchuk.org and randoxhealth.com showed steady growth. E-surgery.com and prostatecanceruk.org fluctuated, while yorktest.com and diabetes.org.uk had modest increases. Fettle.health and u-test.co.uk remained stable.

Market Exposure

Competitor Count for UK Healthcare & Medical Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 440
2026/01/02 430
2026/01/03 441
2026/01/04 433
2026/01/05 454
2026/01/06 421
2026/01/07 432
2026/01/08 396
2026/01/09 395
2026/01/10 379
2026/01/11 393
2026/01/12 387
2026/01/13 404
2026/01/14 377
2026/01/15 397
2026/01/16 395
2026/01/17 405
2026/01/18 399
2026/01/19 381
2026/01/20 397
2026/01/21 370
2026/01/22 355
2026/01/23 353
2026/01/24 364
2026/01/25 359
2026/01/26 399
2026/01/27 368
2026/01/28 355
2026/01/29 348
2026/01/30 344
2026/01/31 352

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January began with 440 advertisers, peaking at 454 on the 5th. A decline followed, ending the month at 352.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cancerresearchuk.org 1.95%
gettested.co.uk 1.27%
diabetes.org.uk 0.79%
prostatecancerfree.org 0.45%
prostatecanceruk.org 0.39%
lloydspharmacy.com -0.38%
bupa.co.uk -0.42%
welzo.com -0.51%
chemist-4-u.com -0.69%
onedaytests.com -0.83%

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In the past month, cancerresearchuk.org surged with a 1.95% click share increase, while onedaytests.com faced a decline of 0.83%.

Campaign Efficiency

UK Healthcare & Medical Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date gettested.co.uk cancerresearchuk.org randoxhealth.com e-surgery.com prostatecanceruk.org fettle.health yorktest.com u-test.co.uk onedaytests.com welzo.com
2026/01/01 8.09% 2.48% 4.58% 0.38% 3.66% 2.31% 1.9% 1.35% 3.65% 1.74%
2026/01/02 7.37% 2.47% 4.41% 3.8% 3.6% 2.36% 2.15% 1.46% 3.39% 1.81%
2026/01/03 7.97% 2.19% 5.52% 3.67% 3.16% 2.79% 1.86% 1.8% 3.22% 1.54%
2026/01/04 8.18% 2.46% 5.92% 3.52% 2.98% 2.35% 2.62% 2.02% 3.6% 1.87%
2026/01/05 8.82% 2.89% 4.41% 4.26% 3.67% 2.23% 2.36% 2.41% 2.22% 2.12%
2026/01/06 6.79% 2.93% 4.01% 4.21% 3.17% 2.16% 2.24% 2.08% 1.52% 2.43%
2026/01/07 9.09% 3.01% 5.03% 4.05% 2.7% 2.28% 1.7% 1.19% 4.05% 1.8%
2026/01/08 6.76% 3.56% 3.11% 3.94% 3.5% 1.91% 2.19% 2.03% 2.14% 0.87%
2026/01/09 7.22% 3.87% 3.71% 3.6% 3.47% 2.67% 2.86% 1.77% 1.33% 1.45%
2026/01/10 10.44% 2.43% 3.69% 4.64% 2.73% 3.34% 3.15% 2.33% 2.58% 2.42%
2026/01/11 10.65% 2.59% 4.54% 4.79% 3.04% 2.55% 2.89% 2.73% 2.46% 2.43%
2026/01/12 10.27% 3.92% 4.26% 4.06% 4.28% 2.5% 3.28% 2.63% 2.1% 2.05%
2026/01/13 11.11% 3.86% 3.8% 4.49% 2.75% 3.53% 3.11% 2.74% 2.46% 2.8%
2026/01/14 11.43% 3.86% 4.49% 4.94% 3.36% 4.91% 2.3% 2.6% 2.18% 3.64%
2026/01/15 9.95% 3.18% 4.33% 4.37% 2.85% 4.61% 2.38% 2.6% 2.37% 3.67%
2026/01/16 7.22% 3.87% 3.71% 3.6% 3.47% 2.67% 2.86% 1.77% 1.33% 1.45%
2026/01/17 9.06% 2.6% 5.49% 4% 3.41% 5.16% 2.33% 2.5% 1.76% 2.88%
2026/01/18 10.44% 3.22% 7.1% 4.27% 3.01% 5% 2.39% 2.71% 2.19% 2.68%
2026/01/19 12.69% 3.83% 3.56% 4.21% 2.96% 2.9% 2.22% 2.58% 2.01% 2.41%
2026/01/20 10.46% 4.59% 4.3% 4.96% 1.52% 3.96% 1.22% 2.42% 1.59% 2.28%
2026/01/21 10.17% 4.8% 4.18% 4.31% 3.78% 2.55% 0.07% 2.07% 1.58% 1.56%
2026/01/22 10.88% 5.26% 3.88% 4.91% 4.43% 2.24% 0.22% 2.14% 1.43% 1.68%
2026/01/23 11.31% 5.81% 3.38% 4.9% 5.23% 2.61% 2.07% 2.63% 1.66% 1.25%
2026/01/24 10.19% 4.47% 4.68% 4.45% 4.26% 2.75% 3.17% 2.65% 1.72% 0.83%
2026/01/25 7.81% 3.86% 6.48% 4.29% 3.58% 2.12% 3.55% 2.22% 1.79% 0.99%
2026/01/26 8.92% 4.37% 4.18% 4.01% 3.43% 1.67% 3.05% 2.15% 1.13% 1.77%
2026/01/27 10.99% 5.34% 3.43% 3.9% 3.7% 1.87% 3.32% 2.32% 0.97% 1.48%
2026/01/28 10.77% 5.44% 4.02% 4.23% 4.23% 2.11% 2.54% 2.04% 0.77% 1.84%
2026/01/29 12.19% 4.45% 3.35% 4.01% 4.16% 3.35% 2.39% 2.33% 0.79% 2.07%
2026/01/30 10.93% 4.19% 4.11% 4.31% 3.86% 2.35% 2.29% 1.69% 0.98% 2.11%
2026/01/31 10.96% 5.14% 4.4% 4.32% 3.22% 2.17% 2.09% 1.99% 1.58% 1.4%
  • gettested.co.uk
  • cancerresearchuk.org
  • randoxhealth.com
  • e-surgery.com
  • prostatecanceruk.org
  • fettle.health
  • yorktest.com
  • u-test.co.uk
  • onedaytests.com
  • welzo.com

Copyright © Adthena. All rights reserved.

In January 2026, gettested.co.uk led with a fluctuating impression share, peaking at 12.69%. Cancerresearchuk.org steadily rose, ending at 5.14%. Randoxhealth.com and e-surgery.com showed consistent mid-range shares. Prostatecanceruk.org and fettle.health had varied trends, while yorktest.com and u-test.co.uk maintained lower shares. Onedaytests.com and welzo.com experienced declines, finishing the month with minimal shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Diseases - Last month
  1. 1
    No GP Referral Required - Average Session Rating: 4.9/5 https://www.betterhelp.com

    About 95% Of Customers Can Find A Therapist Within 48 Hours. 100% Online And Easy Sign-Up.

  2. 2
    Symptoms Of Bowel Cancer - Don't Wait: Know The Signs Now https://www.cancerresearchuk.org

    Get Information On Bowel Cancer Signs & Symptoms. Cancer Research UK.

  3. 3
    Symptoms of Prostate Cancer - Do Not Ignore These Signs https://www.prostatecancerfree.org

    Rising PSA; The First Sign of Prostate Cancer, The First Sign of Recurrence

  4. 4
    Check Your Risk In 30 Seconds | Answer 3 Questions To Check https://www.prostatecanceruk.org

    Why Not Check Whether You're At Risk Of Prostate Cancer Online Today In Just 30 Seconds. Prostate Cancer UK is here to provide you with the...

  5. 5
    Cystitis: Symptoms, treatment and prevention - spunout https://www.spunout.ie

    This is a common infection that can cause a lot of discomfort

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In the realm of healthcare PPC ads, BetterHelp shines with its promise of quick therapist access, boasting a 4.9/5 session rating. Cancer Research UK and Prostate Cancer Free focus on awareness, urging users to recognize cancer symptoms. Prostate Cancer UK offers a quick risk assessment, while SpunOut.ie addresses cystitis discomfort.

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