UK Healthcare & Medical Hospitals - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Hospitals – UK

Google AI Overview visibility for Healthcare & Medical Hospitals UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.6133381205
78.3866618795
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 4%
Navigational 0%
Seasonal 0%
Local 19%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
medexpress.co.uk 17
nhs.uk 10.09
spirehealthcare.com 9.77
nuffieldhealth.com 8.1
nhsgp-online.uk 3.78
hje.org.uk 3.75
gpathand.nhs.uk 3.08
londondoctorsclinic.co.uk 2.83
myjuniper.co.uk 2.42
bupa.co.uk 2.05
others 37.13
  • medexpress.co.uk - 17%
  • nhs.uk - 10.09%
  • spirehealthcare.com - 9.77%
  • nuffieldhealth.com - 8.1%
  • nhsgp-online.uk - 3.78%
  • hje.org.uk - 3.75%
  • gpathand.nhs.uk - 3.08%
  • londondoctorsclinic.co.uk - 2.83%
  • myjuniper.co.uk - 2.42%
  • bupa.co.uk - 2.05%
  • others - 37.13%

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In the healthcare PPC landscape, MedExpress leads with 17% click share, followed by NHS at 10.09%. Spire Healthcare and Nuffield Health trail behind. Others collectively dominate with 37.13%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date medexpress.co.uk myjuniper.co.uk vitality.co.uk bupa.co.uk axahealth.co.uk spirehealthcare.com gpathand.nhs.uk privatemedicalclinic.com londondoctorsclinic.co.uk nhsgp-online.uk
2026/03/01 14.31% 4.28% 3.45% 6.67% 3.22% 3.63% 5.53% 2.73% 2.61% 6.76%
2026/03/02 18.77% 3.51% 2.32% 5.21% 1.39% 3.24% 3.01% 2.71% 3.27% 6.22%
2026/03/03 17.33% 3.98% 3% 6.02% 0.59% 2.55% 3.2% 2.45% 3.3% 6.87%
2026/03/04 0.02% 5.26% 3.34% 6.37% 1.51% 3.09% 5.27% 3.33% 3.89% 8.86%
2026/03/05 6.39% 4.51% 2.78% 5.33% 1.86% 2.92% 4.87% 3.09% 3.32% 8.42%
2026/03/06 6.81% 5.16% 3.05% 6.15% 2.25% 2.78% 4.42% 3.14% 3.09% 5.83%
2026/03/07 2.91% 3.48% 4.49% 6.49% 3.72% 3.85% 7.03% 2.59% 3.92% 8.54%
2026/03/08 4.67% 4.24% 3.81% 5.93% 3.71% 5.92% 7.57% 2.65% 4.12% 7.18%
2026/03/09 8.95% 3.89% 3.37% 5.03% 2.09% 2.53% 4.52% 2.51% 3.53% 10.58%
2026/03/10 5.21% 6.61% 3.57% 5.36% 2.47% 2.87% 4.35% 2.39% 2.71% 8.24%
2026/03/11 4.34% 4.2% 4.01% 6.12% 2.18% 4.79% 2.8% 2.68% 2.92% 5.91%
2026/03/12 6.01% 5.31% 3.42% 5.22% 1.99% 3.19% 4.58% 1.84% 2.9% 7.97%
2026/03/13 10.33% 4.63% 2.41% 4.05% 3.08% 2.89% 5.32% 1.92% 3.47% 8%
2026/03/14 5.46% 6.77% 4.36% 5.74% 5.13% 4.66% 6.5% 2.33% 3.62% 4.5%
2026/03/15 4.82% 6.21% 3.05% 4.05% 4.22% 4.52% 7.16% 1.73% 3.29% 5.62%
2026/03/16 6.65% 3.09% 2.61% 3.91% 2.93% 3.11% 8.07% 2.23% 3.33% 8.52%
2026/03/17 14.12% 5.25% 2.65% 3.48% 2.98% 2.56% 2.2% 2.57% 3.16% 5.09%
2026/03/18 9.56% 5.91% 3.89% 3.03% 4.72% 2.35% 5.31% 2.47% 3.5% 8.16%
2026/03/19 7.4% 4.1% 3.83% 2.89% 4.38% 2.91% 4.43% 2.82% 3.34% 6.18%
2026/03/20 10.7% 5.51% 3.22% 1.94% 4.02% 2.89% 6.54% 2.7% 3.94% 4.83%
2026/03/21 12.65% 5.52% 4% 2.74% 3.98% 4.53% 4.93% 2.74% 2.59% 6.03%
2026/03/22 8.07% 4.72% 4.38% 3.08% 4.12% 4.17% 4.86% 3.04% 2.67% 4.53%
2026/03/23 6.94% 3.35% 3.86% 2.34% 2.95% 2.51% 6.11% 2.84% 3.46% 6.55%
2026/03/24 13.94% 5.18% 2.61% 3.44% 2.95% 2.53% 2.17% 2.54% 3.12% 5.03%
2026/03/25 21.21% 4.9% 3.22% 2.25% 3.5% 2.26% 4.14% 2.52% 2.61% 5.12%
2026/03/26 18.85% 4.36% 2.66% 3.56% 2.47% 2.49% 4.62% 1.75% 2.71% 3.56%
2026/03/27 26.77% 5.07% 2.99% 3.97% 2.87% 1.84% 6.43% 1.61% 1.9% 4.76%
2026/03/28 11.14% 6.37% 5.71% 3.81% 5.85% 4.42% 6.07% 1.6% 3.28% 0.97%
2026/03/29 19.16% 7.79% 2.91% 3.71% 3.98% 4.05% 3.21% 1.61% 2.52% 0.28%
2026/03/30 21.05% 6.3% 4.7% 3.43% 3.03% 1.76% 2.92% 2.05% 3.73% 0.28%
2026/03/31 29.45% 4.87% 4.12% 2.78% 2.71% 2.37% 2.14% 2.01% 1.96% 0.26%
  • medexpress.co.uk
  • myjuniper.co.uk
  • vitality.co.uk
  • bupa.co.uk
  • axahealth.co.uk
  • spirehealthcare.com
  • gpathand.nhs.uk
  • privatemedicalclinic.com
  • londondoctorsclinic.co.uk
  • nhsgp-online.uk

Copyright © Adthena. All rights reserved.

In March 2026, MedExpress.co.uk dominated PPC spend, peaking at 29.45% on the 31st. MyJuniper.co.uk and Vitality.co.uk maintained steady shares, while NHSGP-Online.uk saw a sharp decline, ending at 0.26%.

Market Exposure

Competitor Count for UK Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 412
2026/03/02 435
2026/03/03 403
2026/03/04 423
2026/03/05 416
2026/03/06 419
2026/03/07 405
2026/03/08 406
2026/03/09 415
2026/03/10 414
2026/03/11 404
2026/03/12 413
2026/03/13 413
2026/03/14 380
2026/03/15 389
2026/03/16 428
2026/03/17 423
2026/03/18 399
2026/03/19 397
2026/03/20 407
2026/03/21 397
2026/03/22 390
2026/03/23 406
2026/03/24 423
2026/03/25 374
2026/03/26 351
2026/03/27 334
2026/03/28 345
2026/03/29 329
2026/03/30 319
2026/03/31 308

Copyright © Adthena. All rights reserved.

March began with 412 advertisers, peaking at 435 on March 2. A decline followed, ending the month at 308.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
nhs.uk 13.04%
medexpress.co.uk 10.25%
myhealthcareclinic.com 0.14%
londonvisionclinic.com 0.14%
chequp.com 0.1%
gpathand.nhs.uk -0.98%
thelondonclinic.co.uk -1.05%
hje.org.uk -1.13%
nhsgp-online.uk -2.74%
spirehealthcare.com -3.35%

Copyright © Adthena. All rights reserved.

In the past month, nhs.uk and medexpress.co.uk saw significant click share growth, while spirehealthcare.com and nhsgp-online.uk experienced notable declines.

Campaign Efficiency

UK Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date medexpress.co.uk myjuniper.co.uk nhs.uk gpathand.nhs.uk myhealthcareclinic.com londondoctorsclinic.co.uk spirehealthcare.com nuffieldhealth.com hje.org.uk nhsgp-online.uk
2026/03/01 6.7% 5.66% 0.15% 7.01% 0.32% 3.51% 5.3% 2.38% 1.86% 9.02%
2026/03/02 9.17% 4.7% 0.21% 4.53% 2.48% 4.43% 4.1% 2.93% 2.34% 10.34%
2026/03/03 8.06% 5.08% 0.12% 4.96% 3.1% 4.47% 3.25% 2.82% 2.91% 10.58%
2026/03/04 0.03% 6.31% 0.2% 6.01% 3.12% 4.71% 4.11% 2.29% 2.41% 11.91%
2026/03/05 3.08% 5.68% 0.2% 5.63% 3% 4.7% 3.96% 2.59% 2.29% 11.27%
2026/03/06 3.13% 6.9% 0.17% 5.65% 2.73% 3.81% 4.23% 2.26% 2.94% 9.1%
2026/03/07 1.36% 4.67% 0.13% 8.57% 0.02% 5.21% 5.84% 2.27% 3.03% 10.88%
2026/03/08 2.1% 5.07% 0.19% 8.56% 0.31% 5.24% 7.71% 2.09% 3.18% 9.34%
2026/03/09 4.29% 4.97% 0.18% 5.57% 2.54% 4.74% 3.62% 1.93% 3.19% 14.18%
2026/03/10 2.28% 8.51% 0.37% 5.69% 2.72% 3.44% 3.24% 2.36% 2.98% 11.29%
2026/03/11 2.13% 5.59% 0.15% 3.77% 2.78% 3.77% 5.81% 2.89% 3.01% 7.8%
2026/03/12 2.84% 6.75% 0.42% 5.26% 3.08% 3.78% 4.29% 3.71% 2.77% 10.4%
2026/03/13 4.57% 5.71% 4.12% 5.98% 2.21% 4.8% 3.75% 2.46% 2.17% 10.11%
2026/03/14 2.8% 8.86% 4.35% 8.08% 0.1% 4.95% 6.33% 3.84% 2.7% 6.13%
2026/03/15 2.05% 7.76% 1.2% 8.41% 0.52% 4.01% 6.25% 2.95% 2.59% 7.04%
2026/03/16 3.01% 4.14% 2.78% 9.29% 2.82% 4.53% 3.96% 2.99% 2.94% 12.11%
2026/03/17 6.69% 6.9% 4.1% 3.24% 2.83% 4.53% 3.51% 3.41% 2.21% 8.84%
2026/03/18 4.37% 7.67% 3.37% 6.43% 3.71% 4.86% 3.23% 3.12% 2.93% 10.76%
2026/03/19 3.52% 5.33% 0% 5.45% 3.68% 5.11% 3.84% 3.54% 3.02% 9.13%
2026/03/20 4.83% 7.08% 0.08% 7.36% 3.47% 5.37% 3.57% 3.31% 3.1% 6.1%
2026/03/21 5.59% 7.3% 1.76% 6.56% 0.1% 4.12% 6.41% 3.1% 3.36% 8.88%
2026/03/22 3.64% 6.3% 9.63% 7.34% 0.81% 3.64% 5.86% 3.06% 2.55% 6.84%
2026/03/23 3.19% 4.4% 2.18% 7.35% 5.84% 4.16% 3.47% 2.41% 2.36% 9.31%
2026/03/24 6.69% 6.9% 4.1% 3.24% 2.83% 4.53% 3.51% 3.41% 2.21% 8.84%
2026/03/25 10.84% 7% 4.86% 5.53% 4.71% 3.44% 3.23% 2.67% 2.39% 8.61%
2026/03/26 8.93% 5.69% 9.17% 6.25% 5.68% 4.03% 3.39% 2.54% 3.22% 5.75%
2026/03/27 14.71% 7.74% 9.26% 9.04% 2.66% 3.12% 2.74% 2.06% 2.64% 6.19%
2026/03/28 4.65% 8.05% 8.55% 10.06% 0.1% 4.62% 6.08% 2.58% 2.34% 1.83%
2026/03/29 8.91% 10.18% 14.1% 4.63% 0.55% 3.61% 5.85% 2.11% 2.39% 0.35%
2026/03/30 10.45% 9.21% 2.37% 4.57% 4.48% 6.15% 2.7% 3.28% 0.7% 0.26%
2026/03/31 15.04% 6.89% 5.74% 4.95% 4.93% 3.76% 3.7% 2.73% 1.33% 0.24%
  • medexpress.co.uk
  • myjuniper.co.uk
  • nhs.uk
  • gpathand.nhs.uk
  • myhealthcareclinic.com
  • londondoctorsclinic.co.uk
  • spirehealthcare.com
  • nuffieldhealth.com
  • hje.org.uk
  • nhsgp-online.uk

Copyright © Adthena. All rights reserved.

In March 2026, MedExpress.co.uk saw a rollercoaster ride, peaking at 15.04% on the 31st. MyJuniper.co.uk maintained steady growth, ending at 6.89%. NHS.uk surged mid-month, reaching 14.1% on the 29th. GPathand.nhs.uk fluctuated, closing at 4.95%. MyHealthcareClinic.com had modest gains, finishing at 4.93%. LondonDoctorsClinic.co.uk remained stable, ending at 3.76%. SpireHealthcare.com experienced ups and downs, closing at 3.7%. NuffieldHealth.com showed consistency, ending at 2.73%. HJE.org.uk had a slight dip, finishing at 1.33%. NHSGP-Online.uk started strong but plummeted to 0.24% by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals - Last month
  1. 1
    Weight Loss Programme £109 https://go.chequp.com

    No GP Referral. All Online — £109 includes clinical check-ins, confidential Health Coaching & weight loss tracking app. Looking to...

  2. 2
    NHS GP Near You - Register With GP Near You https://www.gpathand.nhs.uk › nhs_gp › near_you

    Register today with GP at hand for fast & quality care with our 5 locations in London. Access...

  3. 3
    Private GP In London - 7 Days A Week - Book Online https://www.londondoctorsclinic.co.uk › private › gp

    Private Doctors Rated 4.4/5 On Feefo. Book Online Now For A Same Day Appointment.

  4. 4
    Get In Touch Online https://www.nhs.uk

    Nhs Gp Practice Online Forms — Send Your Symptoms Or Requests To Your Gp Practice Online. It's Quick, Easy And Secure. Fill In...

  5. 5
    Find GP in Your Area https://www.nhsgp-online.uk

    Find a Practice Near You — Our Online GP Services Are Designed To Pair You With The Appropriate Medical Assistance. Here At NHS GP, We Are An Online And Face-to-face GP Practice. Your Local NHS GP Online. 24/7 Access.

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In the competitive landscape of healthcare PPC ads, Chequp.com stands out with its affordable, all-inclusive weight loss program at £109, emphasizing convenience and comprehensive support. Meanwhile, NHS GP services dominate with accessibility themes, offering quick registration and 24/7 online access, highlighting ease and immediacy in healthcare access.

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