Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 21.6133381205 |
| 78.3866618795 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 37 |
| 63 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| medexpress.co.uk | 17 |
| nhs.uk | 10.09 |
| spirehealthcare.com | 9.77 |
| nuffieldhealth.com | 8.1 |
| nhsgp-online.uk | 3.78 |
| hje.org.uk | 3.75 |
| gpathand.nhs.uk | 3.08 |
| londondoctorsclinic.co.uk | 2.83 |
| myjuniper.co.uk | 2.42 |
| bupa.co.uk | 2.05 |
| others | 37.13 |
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In the healthcare PPC landscape, MedExpress leads with 17% click share, followed by NHS at 10.09%. Spire Healthcare and Nuffield Health trail behind. Others collectively dominate with 37.13%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | medexpress.co.uk | myjuniper.co.uk | vitality.co.uk | bupa.co.uk | axahealth.co.uk | spirehealthcare.com | gpathand.nhs.uk | privatemedicalclinic.com | londondoctorsclinic.co.uk | nhsgp-online.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 14.31% | 4.28% | 3.45% | 6.67% | 3.22% | 3.63% | 5.53% | 2.73% | 2.61% | 6.76% |
| 2026/03/02 | 18.77% | 3.51% | 2.32% | 5.21% | 1.39% | 3.24% | 3.01% | 2.71% | 3.27% | 6.22% |
| 2026/03/03 | 17.33% | 3.98% | 3% | 6.02% | 0.59% | 2.55% | 3.2% | 2.45% | 3.3% | 6.87% |
| 2026/03/04 | 0.02% | 5.26% | 3.34% | 6.37% | 1.51% | 3.09% | 5.27% | 3.33% | 3.89% | 8.86% |
| 2026/03/05 | 6.39% | 4.51% | 2.78% | 5.33% | 1.86% | 2.92% | 4.87% | 3.09% | 3.32% | 8.42% |
| 2026/03/06 | 6.81% | 5.16% | 3.05% | 6.15% | 2.25% | 2.78% | 4.42% | 3.14% | 3.09% | 5.83% |
| 2026/03/07 | 2.91% | 3.48% | 4.49% | 6.49% | 3.72% | 3.85% | 7.03% | 2.59% | 3.92% | 8.54% |
| 2026/03/08 | 4.67% | 4.24% | 3.81% | 5.93% | 3.71% | 5.92% | 7.57% | 2.65% | 4.12% | 7.18% |
| 2026/03/09 | 8.95% | 3.89% | 3.37% | 5.03% | 2.09% | 2.53% | 4.52% | 2.51% | 3.53% | 10.58% |
| 2026/03/10 | 5.21% | 6.61% | 3.57% | 5.36% | 2.47% | 2.87% | 4.35% | 2.39% | 2.71% | 8.24% |
| 2026/03/11 | 4.34% | 4.2% | 4.01% | 6.12% | 2.18% | 4.79% | 2.8% | 2.68% | 2.92% | 5.91% |
| 2026/03/12 | 6.01% | 5.31% | 3.42% | 5.22% | 1.99% | 3.19% | 4.58% | 1.84% | 2.9% | 7.97% |
| 2026/03/13 | 10.33% | 4.63% | 2.41% | 4.05% | 3.08% | 2.89% | 5.32% | 1.92% | 3.47% | 8% |
| 2026/03/14 | 5.46% | 6.77% | 4.36% | 5.74% | 5.13% | 4.66% | 6.5% | 2.33% | 3.62% | 4.5% |
| 2026/03/15 | 4.82% | 6.21% | 3.05% | 4.05% | 4.22% | 4.52% | 7.16% | 1.73% | 3.29% | 5.62% |
| 2026/03/16 | 6.65% | 3.09% | 2.61% | 3.91% | 2.93% | 3.11% | 8.07% | 2.23% | 3.33% | 8.52% |
| 2026/03/17 | 14.12% | 5.25% | 2.65% | 3.48% | 2.98% | 2.56% | 2.2% | 2.57% | 3.16% | 5.09% |
| 2026/03/18 | 9.56% | 5.91% | 3.89% | 3.03% | 4.72% | 2.35% | 5.31% | 2.47% | 3.5% | 8.16% |
| 2026/03/19 | 7.4% | 4.1% | 3.83% | 2.89% | 4.38% | 2.91% | 4.43% | 2.82% | 3.34% | 6.18% |
| 2026/03/20 | 10.7% | 5.51% | 3.22% | 1.94% | 4.02% | 2.89% | 6.54% | 2.7% | 3.94% | 4.83% |
| 2026/03/21 | 12.65% | 5.52% | 4% | 2.74% | 3.98% | 4.53% | 4.93% | 2.74% | 2.59% | 6.03% |
| 2026/03/22 | 8.07% | 4.72% | 4.38% | 3.08% | 4.12% | 4.17% | 4.86% | 3.04% | 2.67% | 4.53% |
| 2026/03/23 | 6.94% | 3.35% | 3.86% | 2.34% | 2.95% | 2.51% | 6.11% | 2.84% | 3.46% | 6.55% |
| 2026/03/24 | 13.94% | 5.18% | 2.61% | 3.44% | 2.95% | 2.53% | 2.17% | 2.54% | 3.12% | 5.03% |
| 2026/03/25 | 21.21% | 4.9% | 3.22% | 2.25% | 3.5% | 2.26% | 4.14% | 2.52% | 2.61% | 5.12% |
| 2026/03/26 | 18.85% | 4.36% | 2.66% | 3.56% | 2.47% | 2.49% | 4.62% | 1.75% | 2.71% | 3.56% |
| 2026/03/27 | 26.77% | 5.07% | 2.99% | 3.97% | 2.87% | 1.84% | 6.43% | 1.61% | 1.9% | 4.76% |
| 2026/03/28 | 11.14% | 6.37% | 5.71% | 3.81% | 5.85% | 4.42% | 6.07% | 1.6% | 3.28% | 0.97% |
| 2026/03/29 | 19.16% | 7.79% | 2.91% | 3.71% | 3.98% | 4.05% | 3.21% | 1.61% | 2.52% | 0.28% |
| 2026/03/30 | 21.05% | 6.3% | 4.7% | 3.43% | 3.03% | 1.76% | 2.92% | 2.05% | 3.73% | 0.28% |
| 2026/03/31 | 29.45% | 4.87% | 4.12% | 2.78% | 2.71% | 2.37% | 2.14% | 2.01% | 1.96% | 0.26% |
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In March 2026, MedExpress.co.uk dominated PPC spend, peaking at 29.45% on the 31st. MyJuniper.co.uk and Vitality.co.uk maintained steady shares, while NHSGP-Online.uk saw a sharp decline, ending at 0.26%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 412 |
| 2026/03/02 | 435 |
| 2026/03/03 | 403 |
| 2026/03/04 | 423 |
| 2026/03/05 | 416 |
| 2026/03/06 | 419 |
| 2026/03/07 | 405 |
| 2026/03/08 | 406 |
| 2026/03/09 | 415 |
| 2026/03/10 | 414 |
| 2026/03/11 | 404 |
| 2026/03/12 | 413 |
| 2026/03/13 | 413 |
| 2026/03/14 | 380 |
| 2026/03/15 | 389 |
| 2026/03/16 | 428 |
| 2026/03/17 | 423 |
| 2026/03/18 | 399 |
| 2026/03/19 | 397 |
| 2026/03/20 | 407 |
| 2026/03/21 | 397 |
| 2026/03/22 | 390 |
| 2026/03/23 | 406 |
| 2026/03/24 | 423 |
| 2026/03/25 | 374 |
| 2026/03/26 | 351 |
| 2026/03/27 | 334 |
| 2026/03/28 | 345 |
| 2026/03/29 | 329 |
| 2026/03/30 | 319 |
| 2026/03/31 | 308 |
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March began with 412 advertisers, peaking at 435 on March 2. A decline followed, ending the month at 308.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, nhs.uk and medexpress.co.uk saw significant click share growth, while spirehealthcare.com and nhsgp-online.uk experienced notable declines.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | medexpress.co.uk | myjuniper.co.uk | nhs.uk | gpathand.nhs.uk | myhealthcareclinic.com | londondoctorsclinic.co.uk | spirehealthcare.com | nuffieldhealth.com | hje.org.uk | nhsgp-online.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 6.7% | 5.66% | 0.15% | 7.01% | 0.32% | 3.51% | 5.3% | 2.38% | 1.86% | 9.02% |
| 2026/03/02 | 9.17% | 4.7% | 0.21% | 4.53% | 2.48% | 4.43% | 4.1% | 2.93% | 2.34% | 10.34% |
| 2026/03/03 | 8.06% | 5.08% | 0.12% | 4.96% | 3.1% | 4.47% | 3.25% | 2.82% | 2.91% | 10.58% |
| 2026/03/04 | 0.03% | 6.31% | 0.2% | 6.01% | 3.12% | 4.71% | 4.11% | 2.29% | 2.41% | 11.91% |
| 2026/03/05 | 3.08% | 5.68% | 0.2% | 5.63% | 3% | 4.7% | 3.96% | 2.59% | 2.29% | 11.27% |
| 2026/03/06 | 3.13% | 6.9% | 0.17% | 5.65% | 2.73% | 3.81% | 4.23% | 2.26% | 2.94% | 9.1% |
| 2026/03/07 | 1.36% | 4.67% | 0.13% | 8.57% | 0.02% | 5.21% | 5.84% | 2.27% | 3.03% | 10.88% |
| 2026/03/08 | 2.1% | 5.07% | 0.19% | 8.56% | 0.31% | 5.24% | 7.71% | 2.09% | 3.18% | 9.34% |
| 2026/03/09 | 4.29% | 4.97% | 0.18% | 5.57% | 2.54% | 4.74% | 3.62% | 1.93% | 3.19% | 14.18% |
| 2026/03/10 | 2.28% | 8.51% | 0.37% | 5.69% | 2.72% | 3.44% | 3.24% | 2.36% | 2.98% | 11.29% |
| 2026/03/11 | 2.13% | 5.59% | 0.15% | 3.77% | 2.78% | 3.77% | 5.81% | 2.89% | 3.01% | 7.8% |
| 2026/03/12 | 2.84% | 6.75% | 0.42% | 5.26% | 3.08% | 3.78% | 4.29% | 3.71% | 2.77% | 10.4% |
| 2026/03/13 | 4.57% | 5.71% | 4.12% | 5.98% | 2.21% | 4.8% | 3.75% | 2.46% | 2.17% | 10.11% |
| 2026/03/14 | 2.8% | 8.86% | 4.35% | 8.08% | 0.1% | 4.95% | 6.33% | 3.84% | 2.7% | 6.13% |
| 2026/03/15 | 2.05% | 7.76% | 1.2% | 8.41% | 0.52% | 4.01% | 6.25% | 2.95% | 2.59% | 7.04% |
| 2026/03/16 | 3.01% | 4.14% | 2.78% | 9.29% | 2.82% | 4.53% | 3.96% | 2.99% | 2.94% | 12.11% |
| 2026/03/17 | 6.69% | 6.9% | 4.1% | 3.24% | 2.83% | 4.53% | 3.51% | 3.41% | 2.21% | 8.84% |
| 2026/03/18 | 4.37% | 7.67% | 3.37% | 6.43% | 3.71% | 4.86% | 3.23% | 3.12% | 2.93% | 10.76% |
| 2026/03/19 | 3.52% | 5.33% | 0% | 5.45% | 3.68% | 5.11% | 3.84% | 3.54% | 3.02% | 9.13% |
| 2026/03/20 | 4.83% | 7.08% | 0.08% | 7.36% | 3.47% | 5.37% | 3.57% | 3.31% | 3.1% | 6.1% |
| 2026/03/21 | 5.59% | 7.3% | 1.76% | 6.56% | 0.1% | 4.12% | 6.41% | 3.1% | 3.36% | 8.88% |
| 2026/03/22 | 3.64% | 6.3% | 9.63% | 7.34% | 0.81% | 3.64% | 5.86% | 3.06% | 2.55% | 6.84% |
| 2026/03/23 | 3.19% | 4.4% | 2.18% | 7.35% | 5.84% | 4.16% | 3.47% | 2.41% | 2.36% | 9.31% |
| 2026/03/24 | 6.69% | 6.9% | 4.1% | 3.24% | 2.83% | 4.53% | 3.51% | 3.41% | 2.21% | 8.84% |
| 2026/03/25 | 10.84% | 7% | 4.86% | 5.53% | 4.71% | 3.44% | 3.23% | 2.67% | 2.39% | 8.61% |
| 2026/03/26 | 8.93% | 5.69% | 9.17% | 6.25% | 5.68% | 4.03% | 3.39% | 2.54% | 3.22% | 5.75% |
| 2026/03/27 | 14.71% | 7.74% | 9.26% | 9.04% | 2.66% | 3.12% | 2.74% | 2.06% | 2.64% | 6.19% |
| 2026/03/28 | 4.65% | 8.05% | 8.55% | 10.06% | 0.1% | 4.62% | 6.08% | 2.58% | 2.34% | 1.83% |
| 2026/03/29 | 8.91% | 10.18% | 14.1% | 4.63% | 0.55% | 3.61% | 5.85% | 2.11% | 2.39% | 0.35% |
| 2026/03/30 | 10.45% | 9.21% | 2.37% | 4.57% | 4.48% | 6.15% | 2.7% | 3.28% | 0.7% | 0.26% |
| 2026/03/31 | 15.04% | 6.89% | 5.74% | 4.95% | 4.93% | 3.76% | 3.7% | 2.73% | 1.33% | 0.24% |
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In March 2026, MedExpress.co.uk saw a rollercoaster ride, peaking at 15.04% on the 31st. MyJuniper.co.uk maintained steady growth, ending at 6.89%. NHS.uk surged mid-month, reaching 14.1% on the 29th. GPathand.nhs.uk fluctuated, closing at 4.95%. MyHealthcareClinic.com had modest gains, finishing at 4.93%. LondonDoctorsClinic.co.uk remained stable, ending at 3.76%. SpireHealthcare.com experienced ups and downs, closing at 3.7%. NuffieldHealth.com showed consistency, ending at 2.73%. HJE.org.uk had a slight dip, finishing at 1.33%. NHSGP-Online.uk started strong but plummeted to 0.24% by month’s end.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
No GP Referral. All Online — £109 includes clinical check-ins, confidential Health Coaching & weight loss tracking app. Looking to...
Register today with GP at hand for fast & quality care with our 5 locations in London. Access...
Private Doctors Rated 4.4/5 On Feefo. Book Online Now For A Same Day Appointment.
Nhs Gp Practice Online Forms — Send Your Symptoms Or Requests To Your Gp Practice Online. It's Quick, Easy And Secure. Fill In...
Find a Practice Near You — Our Online GP Services Are Designed To Pair You With The Appropriate Medical Assistance. Here At NHS GP, We Are An Online And Face-to-face GP Practice. Your Local NHS GP Online. 24/7 Access.
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In the competitive landscape of healthcare PPC ads, Chequp.com stands out with its affordable, all-inclusive weight loss program at £109, emphasizing convenience and comprehensive support. Meanwhile, NHS GP services dominate with accessibility themes, offering quick registration and 24/7 online access, highlighting ease and immediacy in healthcare access.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Healthcare & Medical Hospitals March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Healthcare & Medical Hospitals March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Healthcare & Medical Hospitals March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The UK Healthcare & Medical Hospitals March 2026 Report aggregates data from across both device types and Google Shopping.
The UK Healthcare & Medical Hospitals March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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