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UK Healthcare & Medical Hospitals - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
nuffieldhealth.com 19.13
spirehealthcare.com 9.22
nhsgp-online.uk 6.54
hje.org.uk 4.15
ht1.uk 3.99
londondoctorsclinic.co.uk 3.74
bupa.co.uk 2.81
spamedica.co.uk 2.72
hcahealthcare.co.uk 2.34
thelondonclinic.co.uk 1.68
others 43.68

Copyright © Adthena. All rights reserved.

Nuffield Health leads with 19.13% click share, followed by Spire Healthcare at 9.22%. “Others” dominate with 43.68%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date nhsgp-online.uk londondoctorsclinic.co.uk ht1.uk axahealth.co.uk nuffieldhealth.com spirehealthcare.com bupa.co.uk opticalexpress.co.uk hje.org.uk hcahealthcare.co.uk
2025/05/01 8.23% 2.02% 0.33% 4.11% 3.73% 13.16% 4.33% 2.89% 1.56% 2.12%
2025/05/02 7% 2.28% 3.59% 3.71% 4.95% 10.69% 5% 2.64% 1.33% 1.78%
2025/05/03 10.11% 2.03% 6.5% 3.86% 3.2% 8.21% 3.99% 1.62% 1.32% 1.12%
2025/05/04 8.93% 2.17% 4.91% 6.34% 3.64% 9.8% 4.13% 2.4% 1.36% 1.15%
2025/05/05 8.03% 2.84% 3.79% 5% 4.61% 8.81% 4.51% 1.55% 1.7% 1.21%
2025/05/06 6.06% 2.73% 2.56% 6.02% 5.84% 6.64% 3.55% 1.94% 1.94% 2.03%
2025/05/07 8.79% 2.46% 4.69% 6.88% 4.77% 5.09% 3.98% 1.8% 1.13% 1.97%
2025/05/08 7.09% 2.58% 5.64% 6.81% 5.18% 4.73% 3.62% 1.93% 2.08% 2.27%
2025/05/09 6.9% 2% 6.11% 5.2% 4.4% 4.24% 5.67% 2.35% 2.18% 2%
2025/05/10 9.4% 1.76% 7.26% 5.73% 4.53% 6.43% 5.31% 2.25% 1.67% 0.81%
2025/05/11 9.48% 1.93% 5.97% 6.73% 3.91% 7.49% 5.99% 2.01% 1.75% 0.71%
2025/05/12 5.12% 2.51% 3.13% 6.27% 3.99% 4.82% 6.13% 2.73% 2.2% 2.09%
2025/05/13 6.89% 2.75% 4.45% 5.61% 3.63% 3.74% 6.82% 2.62% 2.04% 1.8%
2025/05/14 9.33% 1.93% 5.78% 4.55% 2.15% 4.17% 3.87% 3.22% 1.59% 1.21%
2025/05/15 7.97% 5.52% 6.61% 2.94% 4.25% 2.24% 5.18% 1.61% 2% 2.93%
2025/05/16 6.48% 6.81% 5.6% 3.4% 4.26% 2.75% 5.38% 1.9% 1.76% 3.04%
2025/05/17 7.98% 4.06% 4.91% 4.99% 4.48% 4.24% 5.62% 2.37% 2.03% 2.32%
2025/05/18 10.59% 3.97% 4.21% 3.42% 2.41% 4.01% 4.72% 2.68% 2.16% 2.73%
2025/05/19 7.8% 5.68% 4.54% 3.28% 4.5% 2.85% 4.95% 2.56% 1.71% 3.65%
2025/05/20 7.82% 6.6% 5.59% 3.87% 3.43% 2.81% 6.29% 2.38% 1.98% 3.28%
2025/05/21 5.2% 5.54% 4.08% 3.77% 3.3% 2.69% 4.91% 2.68% 1.94% 3.76%
2025/05/22 5.47% 5.33% 4.69% 3.93% 3.99% 2.5% 3.86% 3.51% 1.94% 3.73%
2025/05/23 6.6% 5.8% 5.12% 3.93% 5.12% 2.41% 4.2% 2.78% 1.69% 3.18%
2025/05/24 5.41% 6.09% 6.52% 4.91% 3.8% 3.74% 5.74% 2.46% 1.81% 1.69%
2025/05/25 5.28% 4.51% 3.94% 4.52% 3.99% 3.22% 4.82% 2.48% 2.13% 2.9%
2025/05/26 6.04% 5.8% 3.46% 3.59% 5.31% 2.5% 4.08% 2.16% 2.1% 2.34%
2025/05/27 5.52% 6.59% 3.1% 4.27% 3.3% 2.34% 4.49% 2.53% 1.6% 3.2%
2025/05/28 5.58% 5.89% 4.57% 2.85% 3.82% 2.2% 4.87% 3.02% 1.68% 4.43%
2025/05/29 5.13% 5.58% 4.91% 4.07% 3.33% 2.88% 7.99% 2.58% 2.08% 3%
2025/05/30 5.25% 5.42% 3.06% 4.31% 4.43% 2.91% 9.17% 2.18% 1.64% 3.57%
2025/05/31 6.42% 5.28% 4.52% 3.98% 3.71% 3.67% 3.23% 2.75% 2.23% 2%

Copyright © Adthena. All rights reserved.

In May 2025, nhsgp-online.uk led with fluctuating spend, peaking at 10.59%. Spirehealthcare.com started strong but declined, while londondoctorsclinic.co.uk surged mid-month. The month ended with nhsgp-online.uk maintaining dominance.

Market Exposure

Competitor Count for UK Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 485
2025/05/02 494
2025/05/03 523
2025/05/04 527
2025/05/05 550
2025/05/06 530
2025/05/07 559
2025/05/08 560
2025/05/09 541
2025/05/10 540
2025/05/11 535
2025/05/12 547
2025/05/13 544
2025/05/14 531
2025/05/15 578
2025/05/16 577
2025/05/17 548
2025/05/18 541
2025/05/19 523
2025/05/20 552
2025/05/21 532
2025/05/22 507
2025/05/23 481
2025/05/24 517
2025/05/25 497
2025/05/26 521
2025/05/27 495
2025/05/28 491
2025/05/29 494
2025/05/30 480
2025/05/31 490

Copyright © Adthena. All rights reserved.

May began with 485 advertisers, peaking at 578 mid-month. A decline followed, ending with 490.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
londondoctorsclinic.co.uk 2.7%
nuffieldhealth.com 1.95%
myhealthcareclinic.com 1.49%
hcahealthcare.co.uk 1.28%
thelondongeneralpractice.com 0.76%
ht1.uk -0.44%
operabeds.com -0.58%
nhsgp-online.uk -1.2%
spamedica.co.uk -1.74%
spirehealthcare.com -4.71%

Copyright © Adthena. All rights reserved.

Londondoctorsclinic.co.uk surged with a 2.70% click share increase, while spirehealthcare.com faced a 4.71% decline.

Campaign Efficiency

UK Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date nhsgp-online.uk ht1.uk nuffieldhealth.com londondoctorsclinic.co.uk spirehealthcare.com hje.org.uk opticalexpress.co.uk hcahealthcare.co.uk bupa.co.uk privatemedicalclinic.com
2025/05/01 14.37% 0.61% 4.73% 1.83% 12.17% 2.11% 1.66% 2.64% 1.47% 1.09%
2025/05/02 11.53% 6.2% 6.25% 1.69% 10.17% 1.94% 1.23% 2.07% 1.65% 2.24%
2025/05/03 14.78% 8.68% 3.69% 1.56% 7.67% 1.42% 1.31% 1.39% 1.5% 1.89%
2025/05/04 13.6% 7.08% 4.5% 1.95% 9.05% 1.57% 1.76% 1.16% 1.31% 2.12%
2025/05/05 12.47% 5.58% 4.92% 2.18% 8.46% 2.89% 0.99% 1.63% 1.84% 1.76%
2025/05/06 10.42% 4.25% 6.91% 2.5% 6.26% 2.93% 1.23% 2.1% 1.33% 1.98%
2025/05/07 13.31% 6.99% 5.64% 1.77% 4.89% 1.75% 1.57% 2.24% 1.98% 2.31%
2025/05/08 10.38% 8.15% 6.41% 2.05% 4.61% 3.11% 1.88% 2.61% 1.52% 2.03%
2025/05/09 10.65% 8.89% 5.23% 1.54% 3.87% 3.92% 1.78% 2.53% 1.78% 1.98%
2025/05/10 14.1% 10.53% 5.6% 1.28% 6.21% 2.26% 1.92% 0.75% 1.83% 1.68%
2025/05/11 14.79% 8.79% 5.25% 1.75% 6.93% 2.29% 1.8% 0.58% 1.95% 2.09%
2025/05/12 8.2% 4.75% 5.04% 2.07% 4.71% 3.22% 1.85% 2.39% 1.66% 2.78%
2025/05/13 11.36% 6.6% 3.7% 2.1% 4.02% 3.18% 2.23% 2.3% 2.8% 2.42%
2025/05/14 14.49% 8.61% 3.08% 1.48% 3.94% 2.34% 2.17% 1.24% 1.3% 2.09%
2025/05/15 12.45% 9.59% 5.24% 5.01% 2.13% 2.99% 1.1% 3.37% 1.66% 0.93%
2025/05/16 10.15% 8.39% 5.64% 6.33% 2.75% 2.66% 1.77% 3.83% 1.71% 1.21%
2025/05/17 12.49% 7.15% 5.74% 4.33% 4.16% 2.66% 2.05% 2.71% 1.5% 0.83%
2025/05/18 16.09% 5.61% 3.68% 4.03% 3.88% 3.18% 1.9% 3.08% 1.49% 1.44%
2025/05/19 11.69% 6.4% 5.68% 5.95% 2.43% 2.3% 1.94% 4.21% 1.52% 1.34%
2025/05/20 11.64% 8% 4.35% 7.01% 2.57% 3.14% 2% 3.76% 1.96% 0.97%
2025/05/21 8.28% 5.48% 4.91% 5.66% 2.65% 2.86% 1.91% 4.62% 1.96% 1.38%
2025/05/22 8.78% 7.11% 5.77% 5.05% 2.62% 2.73% 2.46% 4.27% 1.28% 1.06%
2025/05/23 9.91% 7.47% 6.87% 5.78% 2.16% 2.52% 2.14% 3.55% 1.52% 1.53%
2025/05/24 8.46% 9.59% 4.77% 6.23% 3.9% 2.37% 2.05% 2.06% 1.96% 1.93%
2025/05/25 8.12% 7.17% 6.3% 5.31% 3.21% 2.67% 1.89% 3.86% 1.35% 1.16%
2025/05/26 9.64% 4.72% 6.84% 5.83% 2.39% 2.65% 1.72% 2.73% 1.46% 1.1%
2025/05/27 8.5% 4.31% 4.65% 7.12% 2.37% 2.13% 1.88% 3.86% 1.35% 1.35%
2025/05/28 8.18% 6.83% 5.84% 5.03% 2.08% 2.24% 2.21% 5.42% 1.56% 1.25%
2025/05/29 7.73% 7.07% 3.97% 5.97% 2.94% 2.69% 1.91% 3.88% 2.71% 0.87%
2025/05/30 8.7% 4.76% 6.35% 5.37% 2.85% 2.32% 1.4% 4.74% 3.76% 1.21%
2025/05/31 10.18% 6.74% 5.49% 4.77% 4.01% 2.72% 2.19% 2.15% 1.63% 1.23%

Copyright © Adthena. All rights reserved.

In May 2025, nhsgp-online.uk led with fluctuating impressions, peaking at 16.09% on the 18th. Spirehealthcare.com started strong but declined, while londondoctorsclinic.co.uk surged mid-month. The month concluded with nhsgp-online.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    AXA Health https://www.axahealth.co.uk › health › insurance

    Enjoy a £100 M&S Gift Card — Get a £100 M&S gift card when you buy an AXA Health Plan. Offer ends 31 May. T&Cs apply.

  2. 2
    Walk-in Clinic Near You - Triaged within 15 minutes* https://www.hcahealthcare.co.uk › private › walk-in-clinic

    If You Need Blood Tests, Medical Imaging, Scans, or Other Tests, We Perform Them On Site

  3. 3
    GP - Find a GP https://bookable.ht1.uk

    Bookable is an online platform that helps you find a GP surgery appointment. Speak to a GP online this week and get a appointment booked today.

  4. 4
    Gp Registration Near Me - Find A GP https://www.nhsgp-online.uk

    We Know Getting To Your Local GP Practice Isn’t Always Easy If You Have A Busy Schedule. You...

  5. 5
    Spire Healthcare | Book An Appointment Online https://www.spirehealthcare.com

    Get Fast Access To Diagnosis And Treatment. Make An Appointment With A Leading Expert Now. See A Specialist In As Little As 48 Hours. Book An...

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, AXA Health entices with a £100 M&S gift card, while HCA Healthcare promises swift triage within 15 minutes. Bookable and NHS GP Online focus on convenient GP appointments, and Spire Healthcare offers rapid specialist access.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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