UK Healthcare & Medical Hospitals - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Hospitals – UK

Google AI Overview visibility for Healthcare & Medical Hospitals UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.2623496087
79.7376503913
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 4%
Navigational 1%
Seasonal 0%
Local 19%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
nuffieldhealth.com 20.93
spirehealthcare.com 10.25
nhsgp-online.uk 6.04
gpathand.nhs.uk 5.56
londondoctorsclinic.co.uk 3.36
dronline.uk 2.5
hje.org.uk 2.44
bupa.co.uk 2.17
privatemedicalclinic.com 1.76
hcahealthcare.co.uk 1.52
others 43.47
  • nuffieldhealth.com - 20.93%
  • spirehealthcare.com - 10.25%
  • nhsgp-online.uk - 6.04%
  • gpathand.nhs.uk - 5.56%
  • londondoctorsclinic.co.uk - 3.36%
  • dronline.uk - 2.5%
  • hje.org.uk - 2.44%
  • bupa.co.uk - 2.17%
  • privatemedicalclinic.com - 1.76%
  • hcahealthcare.co.uk - 1.52%
  • others - 43.47%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, Nuffield Health leads with 20.93% click share, followed by Spire Healthcare at 10.25%. Notably, ‘others’ dominate with 43.47%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date gpathand.nhs.uk nhsgp-online.uk nuffieldhealth.com vitality.co.uk dronline.uk londondoctorsclinic.co.uk spirehealthcare.com privatemedicalclinic.com axahealth.co.uk bupa.co.uk
2025/12/01 4.95% 8.94% 4.15% 4.77% 3.89% 5.07% 2.89% 2.57% 3.05% 4.82%
2025/12/02 5.81% 8.85% 5.45% 5.88% 3.8% 3.88% 2.58% 2.19% 2.52% 4.2%
2025/12/03 5.35% 8.91% 5.43% 3.88% 3.97% 4.75% 2.7% 1.97% 2.81% 5.01%
2025/12/04 4.72% 7.36% 4.62% 3.72% 4.52% 4.6% 2.29% 1.82% 2.12% 4.26%
2025/12/05 6.91% 7.55% 5.31% 3.26% 4.59% 4.66% 3.03% 1.49% 2.97% 4.66%
2025/12/06 7.62% 6.16% 6.99% 4.32% 4.37% 3.21% 4.45% 1.3% 3.21% 5.46%
2025/12/07 6.66% 4.53% 6.91% 4.46% 4.15% 2.45% 4.7% 1.25% 3.94% 7.45%
2025/12/08 6.09% 8.6% 6.75% 3.46% 3.69% 2.76% 2.53% 1.82% 3.7% 6.4%
2025/12/09 4.21% 6.23% 5.71% 3.84% 4.09% 2.68% 2.05% 2.92% 3.18% 6.16%
2025/12/10 5.93% 8.67% 5.25% 2.8% 3.68% 3.08% 1.87% 2.38% 2.72% 6.14%
2025/12/11 4.6% 5.91% 4.6% 2.91% 3.74% 3.58% 2.72% 2.28% 1.77% 6.27%
2025/12/12 6.65% 7.76% 4.09% 3.69% 3.88% 3.11% 2.39% 3.99% 2.72% 5.8%
2025/12/13 8.15% 7% 5.48% 3.37% 4.44% 3.65% 3.57% 3.81% 3% 7.25%
2025/12/14 7.79% 7.37% 5.43% 4.06% 4.62% 3.7% 3.57% 2.72% 3.89% 7.19%
2025/12/15 6.04% 7.82% 6.17% 3.19% 3.76% 3.27% 2.9% 2.89% 2.86% 6.71%
2025/12/16 5.95% 7.8% 4.21% 2.94% 4.46% 3.29% 1.71% 3.57% 1.74% 5.09%
2025/12/17 6.01% 7.44% 4.96% 2.43% 3.92% 2.96% 2.21% 2.98% 2.14% 6.16%
2025/12/18 8.09% 8.08% 4.63% 3.14% 3.35% 2.31% 3.41% 3.31% 1.64% 5.37%
2025/12/19 7.73% 7.09% 3.74% 3.7% 3.43% 2.32% 3.05% 3.86% 2.06% 6.26%
2025/12/20 6.71% 5.12% 5.71% 5.05% 4.3% 2.2% 4.17% 3.79% 5.04% 6.47%
2025/12/21 8.23% 6.95% 5.43% 4.89% 4.1% 2.4% 4.4% 3.48% 3.93% 6.45%
2025/12/22 7.32% 8.25% 4.45% 3.89% 4.21% 3.07% 3.45% 4.39% 2.78% 5.95%
2025/12/23 7.29% 7.61% 2.97% 2.91% 4.51% 3.22% 2.75% 4.47% 1.95% 5.28%
2025/12/24 10.24% 9.14% 4.08% 3.37% 4.35% 2.78% 4.19% 3.04% 2.72% 5.3%
2025/12/25 6.68% 5.84% 5.09% 4.55% 4.93% 1.93% 6.81% 2.99% 3.86% 6.66%
2025/12/26 8.24% 8.33% 4.85% 4.66% 3.61% 1.97% 4.12% 1.86% 3.02% 6.12%
2025/12/27 6.08% 5.82% 6.07% 5.95% 6.03% 2.67% 3.8% 2.99% 3.45% 6.24%
2025/12/28 8.29% 7.5% 5.5% 5.52% 5.51% 2.87% 3.56% 2.74% 3.21% 6.14%
2025/12/29 10.35% 8.81% 5.12% 4.54% 4.84% 3.91% 2.26% 4.61% 1.64% 4.52%
2025/12/30 7.59% 7.82% 5.59% 4.56% 4.66% 4.42% 2.62% 4.84% 1.42% 4.45%
2025/12/31 8.27% 8% 5.63% 4.83% 4.5% 3.96% 3.11% 2.92% 2.39% 1.71%
  • gpathand.nhs.uk
  • nhsgp-online.uk
  • nuffieldhealth.com
  • vitality.co.uk
  • dronline.uk
  • londondoctorsclinic.co.uk
  • spirehealthcare.com
  • privatemedicalclinic.com
  • axahealth.co.uk
  • bupa.co.uk

Copyright © Adthena. All rights reserved.

December saw dynamic shifts in PPC spend share. Gpathand.nhs.uk peaked on the 24th with 10.24%, while nhsgp-online.uk maintained steady performance. Nuffieldhealth.com and vitality.co.uk showed fluctuations, ending with vitality.co.uk at 4.83%. Bupa.co.uk’s share dropped significantly by month’s end.

Market Exposure

Competitor Count for UK Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 464
2025/12/02 447
2025/12/03 462
2025/12/04 469
2025/12/05 458
2025/12/06 474
2025/12/07 459
2025/12/08 468
2025/12/09 450
2025/12/10 471
2025/12/11 481
2025/12/12 479
2025/12/13 477
2025/12/14 433
2025/12/15 461
2025/12/16 485
2025/12/17 467
2025/12/18 467
2025/12/19 470
2025/12/20 452
2025/12/21 476
2025/12/22 480
2025/12/23 473
2025/12/24 486
2025/12/25 472
2025/12/26 481
2025/12/27 480
2025/12/28 474
2025/12/29 471
2025/12/30 456
2025/12/31 471

Copyright © Adthena. All rights reserved.

December saw a dynamic shift in distinct advertisers, starting at 464 and peaking at 486 on the 24th. The month concluded with a stable 471, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
spirehealthcare.com 2.6%
gpathand.nhs.uk 1.28%
thelondonclinic.co.uk 0.95%
ulsterindependentclinic.com 0.56%
privatemedicalclinic.com 0.56%
medexpress.co.uk -0.44%
londondoctorsclinic.co.uk -0.46%
londondermatologyclinic.com -0.47%
nuffieldhealth.com -1.69%
myhealthcareclinic.com -1.8%

Copyright © Adthena. All rights reserved.

Spirehealthcare.com surged with a 2.60 increase, while myhealthcareclinic.com dropped by 1.80.

Campaign Efficiency

UK Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date nhsgp-online.uk gpathand.nhs.uk nuffieldhealth.com londondoctorsclinic.co.uk spirehealthcare.com dronline.uk hcahealthcare.co.uk privatemedicalclinic.com hje.org.uk myhealthcareclinic.com
2025/12/01 12.43% 5.11% 4.85% 6.72% 3.76% 2.92% 1.39% 1.92% 1.59% 5.93%
2025/12/02 12.34% 6.74% 5.83% 5.51% 2.91% 3.41% 1.73% 1.7% 1.24% 4%
2025/12/03 12.82% 6.24% 5.34% 6.48% 3.51% 3.47% 2.71% 1.59% 1.61% 3.75%
2025/12/04 10.92% 5.78% 5.77% 5.97% 3.11% 4.11% 1.64% 1.45% 1.59% 4.06%
2025/12/05 10.42% 7.88% 6.15% 6.2% 3.91% 3.56% 2.37% 1.18% 1.83% 3.93%
2025/12/06 9.41% 10.96% 7.76% 4.31% 5.89% 3.37% 1.33% 1.04% 1.41% 0.02%
2025/12/07 6.29% 7.93% 7.99% 3.31% 6.86% 3.5% 2.17% 0.87% 1.89% 0.97%
2025/12/08 12.72% 7.06% 7.35% 3.82% 3.23% 2.77% 1.77% 1.55% 1.6% 4.27%
2025/12/09 11.87% 6.65% 6.71% 3.44% 2.64% 3.18% 1.48% 1.91% 1.36% 3.35%
2025/12/10 12.41% 7.04% 6.17% 4.44% 2.64% 2.57% 2.15% 1.56% 1.45% 3.76%
2025/12/11 9.8% 6.12% 5.68% 4.9% 4.19% 2.91% 1.99% 1.91% 1.37% 4.21%
2025/12/12 10.55% 7.55% 5.13% 4.4% 3.12% 2.77% 1.87% 3.53% 1.61% 4.17%
2025/12/13 9.75% 9.33% 6.68% 4.83% 4.52% 3.51% 1.87% 3.66% 2.13% 0.02%
2025/12/14 10.27% 10.37% 5.48% 5.16% 4.39% 3.97% 0.78% 2% 1.93% 0.37%
2025/12/15 11.56% 7.3% 6.49% 4.46% 3.64% 2.76% 2.24% 2.37% 2.16% 4.61%
2025/12/16 10.57% 7.86% 4.83% 4.58% 2.33% 3.78% 3.31% 2.54% 1.29% 3.69%
2025/12/17 12.33% 7.62% 6.03% 4.16% 2.61% 2.78% 2.43% 2.12% 2.1% 4.09%
2025/12/18 10.71% 9.84% 6.06% 3.17% 4.09% 2.51% 2.87% 2.49% 1.51% 2.41%
2025/12/19 10.14% 10.18% 5.24% 3.47% 3.97% 2.46% 1.63% 3.07% 1.62% 0.04%
2025/12/20 7.9% 9.51% 7.12% 3.29% 5.51% 3.33% 1% 3.13% 1.95% 0.02%
2025/12/21 10.33% 10.58% 6.15% 3.61% 5.77% 3.1% 1.77% 2.48% 2.09% 0.08%
2025/12/22 12.82% 9.53% 5.38% 4.13% 4.07% 3.22% 2.21% 3.28% 1.71% 0.2%
2025/12/23 10.56% 7.75% 3.08% 4.51% 3.9% 3.6% 2.05% 3.46% 1.54% 0.16%
2025/12/24 11.33% 11.6% 4.34% 3.74% 5.19% 3.56% 2.46% 2.26% 1.71% 0.58%
2025/12/25 9.22% 9.13% 4.8% 2.64% 8.51% 3.7% 2.04% 2.09% 1.7% 1.23%
2025/12/26 12.12% 11.38% 5.13% 2.33% 5.92% 2.57% 1.01% 1.42% 1.18% 0.16%
2025/12/27 8.15% 7.14% 7.2% 3.61% 5.57% 4.97% 1.27% 2.23% 2.06% 0%
2025/12/28 10.58% 10.87% 6.09% 3.69% 4.96% 4.53% 1.92% 2.04% 2.02% 0.04%
2025/12/29 12.57% 12.83% 5.77% 5.03% 3.14% 3.67% 1.34% 3.94% 1.68% 0.37%
2025/12/30 10.3% 10.07% 6.74% 6% 3.49% 3.5% 1.78% 4.41% 1.21% 0.07%
2025/12/31 10.62% 9.96% 6.68% 5.63% 4.03% 3.71% 2.69% 2.28% 0.97% 0.15%
  • nhsgp-online.uk
  • gpathand.nhs.uk
  • nuffieldhealth.com
  • londondoctorsclinic.co.uk
  • spirehealthcare.com
  • dronline.uk
  • hcahealthcare.co.uk
  • privatemedicalclinic.com
  • hje.org.uk
  • myhealthcareclinic.com

Copyright © Adthena. All rights reserved.

In December 2025, nhsgp-online.uk led with fluctuating impressions, peaking at 12.82%. Gpathand.nhs.uk showed a steady rise, ending at 12.83%. Nuffieldhealth.com and londondoctorsclinic.co.uk had moderate shares, while spirehealthcare.com and dronline.uk maintained lower but stable figures. Hcahealthcare.co.uk and privatemedicalclinic.com saw minor variations. Hje.org.uk and myhealthcareclinic.com had minimal impact, with the latter almost negligible.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals - Last month
  1. 1
    NHS GP Near You https://www.gpathand.nhs.uk

    Register With GP Near You — 24/7 Virtual Consultations – Access healthcare anytime. Day, night, evenings and weekends. Access same-day GP appointments & consultations anywhere. Register easily online today! Family-Friendly.

  2. 2
    Walk In Clinic In London - Open Weekends https://londondoctorsclinic.co.uk › walk-in-clinic › london

    Private GP Appointments in Central London. Book Today

  3. 3
    See a Private GP in London https://www.myhealthcareclinic.com › private › medical_care

    From Just £59 For New Patients — Book a private GP appointment today & experience exceptional care from MyHealthcare Clinic

  4. 4
    Find GP in Your Area https://www.nhsgp-online.uk

    Find GP — You Can Now Have An Online GP At Your Fingertips, Without Even Having To Leave Your House. Our Online GP Services Are Designed To Pair You With The Appropriate Medical Assistance.

  5. 5
    Get The Rest Of December Free - Nuffield Health Gyms https://www.nuffieldhealth.com

    110 Fitness & Wellbeing Centres. Swimming Pools, Saunas and Classes. Book Online Today. Find Your Nearest Gym And Book A Tour Online. Swimming Pools, Saunas and Classes. Physio. Sauna.

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In the competitive landscape of healthcare PPC ads, NHS GP Near You stands out with its promise of 24/7 virtual consultations, emphasizing accessibility and convenience. London Doctors Clinic highlights its central location and weekend availability, appealing to busy urbanites. MyHealthcare Clinic offers affordability with private GP appointments starting at £59, targeting cost-conscious patients. NHS GP Online focuses on the ease of accessing online GP services, catering to tech-savvy users. Meanwhile, Nuffield Health entices fitness enthusiasts with free December access to its extensive gym facilities.

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