Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 17.4575456473 |
| 82.5424543527 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 40 |
| 60 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nuffieldhealth.com | 20.21 |
| spirehealthcare.com | 9.47 |
| nhsgp-online.uk | 5.77 |
| gpathand.nhs.uk | 5.76 |
| londondoctorsclinic.co.uk | 4.14 |
| hje.org.uk | 3.67 |
| hcahealthcare.co.uk | 2.25 |
| dronline.uk | 2.24 |
| bupa.co.uk | 2.05 |
| privatemedicalclinic.com | 1.7 |
| others | 42.74 |
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Nuffield Health leads with 20.21% click share, followed by Spire Healthcare at 9.47%. Others dominate with 42.74%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | vitality.co.uk | nuffieldhealth.com | bupa.co.uk | nhsgp-online.uk | spirehealthcare.com | gpathand.nhs.uk | dronline.uk | privatemedicalclinic.com | londondoctorsclinic.co.uk | opticalexpress.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 4.93% | 4.98% | 4.68% | 5.97% | 3.49% | 9.01% | 3.18% | 2.41% | 5.93% | 2.02% |
| 2025/11/02 | 4.79% | 5.65% | 5.48% | 6.06% | 3.65% | 8.7% | 3.28% | 2.65% | 5.7% | 1.78% |
| 2025/11/03 | 4% | 5.81% | 4.5% | 6.29% | 2.42% | 7.12% | 3.3% | 1.93% | 6.77% | 2.31% |
| 2025/11/04 | 4.64% | 4.94% | 4.45% | 8.23% | 1.9% | 9.4% | 2.85% | 1.83% | 4.92% | 2.28% |
| 2025/11/05 | 4.01% | 4.96% | 5.48% | 6.94% | 2.31% | 7.19% | 2.92% | 1.89% | 5.01% | 1.59% |
| 2025/11/06 | 3.83% | 3.9% | 4.33% | 8.27% | 2.45% | 9.67% | 2.71% | 2.02% | 4.63% | 2.16% |
| 2025/11/07 | 4.61% | 4.17% | 3.83% | 8% | 3.02% | 3.43% | 3.75% | 2.04% | 4.48% | 1.59% |
| 2025/11/08 | 4.9% | 5.29% | 3.52% | 6.64% | 3.74% | 3.06% | 4.51% | 2.24% | 5.08% | 2.53% |
| 2025/11/09 | 5.73% | 4.09% | 4.6% | 8.33% | 3.67% | 6.54% | 3.61% | 2.06% | 5.08% | 2.13% |
| 2025/11/10 | 5.4% | 4.54% | 4.97% | 8.21% | 2.79% | 8.35% | 3.66% | 1.74% | 5.32% | 2.75% |
| 2025/11/11 | 5.81% | 4.84% | 5.52% | 5.79% | 1.86% | 5.65% | 3.05% | 2.6% | 5.94% | 3.11% |
| 2025/11/12 | 4.61% | 4.44% | 5.3% | 7.72% | 2.25% | 8.57% | 3.47% | 2.98% | 4.91% | 2.53% |
| 2025/11/13 | 4.34% | 5.18% | 6.03% | 5.3% | 2.96% | 6.58% | 3.55% | 2.87% | 4.7% | 2.25% |
| 2025/11/14 | 5.74% | 4.78% | 6.39% | 4.92% | 3.78% | 6.49% | 3.24% | 2.08% | 4.11% | 2.24% |
| 2025/11/15 | 6.58% | 4.63% | 7.43% | 5.2% | 5.2% | 6.15% | 3.8% | 3.1% | 3.73% | 2.68% |
| 2025/11/16 | 5.49% | 4.32% | 5.68% | 5.09% | 5.72% | 6.35% | 3.79% | 2.8% | 3.15% | 1.77% |
| 2025/11/17 | 4.48% | 5.18% | 6.08% | 6% | 3.51% | 6.13% | 4.03% | 2.1% | 5.02% | 1.85% |
| 2025/11/18 | 4.78% | 4.84% | 5.97% | 7.97% | 2.97% | 7.22% | 4.51% | 2.47% | 3.53% | 2.51% |
| 2025/11/19 | 3.79% | 3.69% | 5.83% | 7.59% | 3.13% | 7.54% | 4.74% | 2.7% | 3.33% | 2.11% |
| 2025/11/20 | 4.11% | 5.55% | 4.89% | 6.55% | 4.43% | 3.72% | 5.54% | 2.83% | 3.87% | 2.98% |
| 2025/11/21 | 5.46% | 4.42% | 4.68% | 7.64% | 3.2% | 4.82% | 4.4% | 2.77% | 2.85% | 1.88% |
| 2025/11/22 | 7% | 5.11% | 5.51% | 5% | 4.53% | 2.83% | 5.01% | 3.28% | 3.07% | 1.4% |
| 2025/11/23 | 6.98% | 5.28% | 2.82% | 4.45% | 4.74% | 3.75% | 4.09% | 2.87% | 3.7% | 2.01% |
| 2025/11/24 | 5.31% | 5.15% | 4.84% | 6.21% | 3.86% | 4.12% | 3.47% | 2.72% | 4.03% | 2.94% |
| 2025/11/25 | 5.28% | 5.62% | 4.74% | 3.96% | 2.71% | 3.71% | 4.07% | 3.08% | 4.3% | 2.77% |
| 2025/11/26 | 6.14% | 5.82% | 4.58% | 6.1% | 2.6% | 3.71% | 3.99% | 3.24% | 3.6% | 3.06% |
| 2025/11/27 | 6% | 4.4% | 5.1% | 6.1% | 2.99% | 1.95% | 3.71% | 2.52% | 3.42% | 2.13% |
| 2025/11/28 | 4.57% | 6.82% | 4.7% | 3.73% | 2.71% | 3.86% | 4.04% | 2.65% | 3.78% | 2.49% |
| 2025/11/29 | 6.63% | 5.58% | 5.73% | 4.63% | 3.97% | 3.89% | 4.46% | 2.86% | 4.82% | 2.03% |
| 2025/11/30 | 7.7% | 6.3% | 6.17% | 5.38% | 4.88% | 4.53% | 4.29% | 3.65% | 3.3% | 2.13% |
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In November 2025, vitality.co.uk’s PPC spend share fluctuated, peaking at 7.70% on the 30th. Nuffieldhealth.com maintained a steady presence, while nhsgp-online.uk saw a significant rise early in the month. Gpathand.nhs.uk experienced volatility, ending with a lower share. Overall, vitality.co.uk led the month.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 496 |
| 2025/11/02 | 504 |
| 2025/11/03 | 509 |
| 2025/11/04 | 500 |
| 2025/11/05 | 509 |
| 2025/11/06 | 513 |
| 2025/11/07 | 506 |
| 2025/11/08 | 505 |
| 2025/11/09 | 484 |
| 2025/11/10 | 484 |
| 2025/11/11 | 447 |
| 2025/11/12 | 467 |
| 2025/11/13 | 456 |
| 2025/11/14 | 464 |
| 2025/11/15 | 456 |
| 2025/11/16 | 451 |
| 2025/11/17 | 467 |
| 2025/11/18 | 474 |
| 2025/11/19 | 469 |
| 2025/11/20 | 470 |
| 2025/11/21 | 467 |
| 2025/11/22 | 469 |
| 2025/11/23 | 467 |
| 2025/11/24 | 462 |
| 2025/11/25 | 467 |
| 2025/11/26 | 449 |
| 2025/11/27 | 440 |
| 2025/11/28 | 465 |
| 2025/11/29 | 443 |
| 2025/11/30 | 457 |
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November began with 496 advertisers, peaking at 513 by the 6th. A decline followed, reaching 440 on the 27th. The month concluded with 457 advertisers, reflecting a dynamic landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Nuffieldhealth.com and spirehealthcare.com surged in click share, gaining 1.78 and 1.53, respectively. Meanwhile, gpathand.nhs.uk saw a decline of 2.27.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | nhsgp-online.uk | gpathand.nhs.uk | nuffieldhealth.com | spirehealthcare.com | londondoctorsclinic.co.uk | dronline.uk | privatemedicalclinic.com | hcahealthcare.co.uk | hje.org.uk | opticalexpress.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 9.23% | 12.76% | 5.31% | 4.31% | 7.08% | 2.35% | 1.87% | 0.03% | 2.15% | 1.54% |
| 2025/11/02 | 9.66% | 12.19% | 5.8% | 4.33% | 6.83% | 2.69% | 2.28% | 0.02% | 2.6% | 1.52% |
| 2025/11/03 | 10.18% | 10.05% | 6.01% | 2.61% | 7.71% | 2.34% | 1.6% | 2.42% | 2.58% | 1.73% |
| 2025/11/04 | 13.23% | 12.63% | 5.05% | 2.19% | 5.98% | 2.03% | 1.68% | 2.47% | 1.64% | 1.88% |
| 2025/11/05 | 11.16% | 10.57% | 5.05% | 2.69% | 6.03% | 1.87% | 1.56% | 2.52% | 1.94% | 1.48% |
| 2025/11/06 | 12.79% | 13.25% | 4.13% | 2.82% | 5.61% | 1.76% | 1.75% | 1.73% | 1.82% | 1.8% |
| 2025/11/07 | 13.37% | 5.65% | 4.27% | 3.45% | 5.13% | 2.9% | 1.61% | 1.93% | 1.83% | 1.6% |
| 2025/11/08 | 12.32% | 5.62% | 5.31% | 4% | 5.76% | 3.35% | 1.73% | 2.03% | 2.45% | 2.02% |
| 2025/11/09 | 13.83% | 10.88% | 4.12% | 4.53% | 5.64% | 2.59% | 1.7% | 2.26% | 2.03% | 1.84% |
| 2025/11/10 | 13.68% | 12.83% | 4.84% | 3.21% | 6.14% | 2.47% | 1.26% | 1.85% | 2.18% | 2.34% |
| 2025/11/11 | 10.39% | 10.22% | 4.82% | 2.23% | 6.75% | 1.89% | 1.97% | 2.58% | 2.01% | 2.66% |
| 2025/11/12 | 11.97% | 12.49% | 4.61% | 2.77% | 5.78% | 2.28% | 2.66% | 3.49% | 1.72% | 2.17% |
| 2025/11/13 | 8.6% | 10.44% | 5.68% | 3.49% | 6.05% | 2.78% | 2.47% | 2.83% | 1.77% | 2.1% |
| 2025/11/14 | 8.57% | 10.67% | 5.21% | 4.95% | 5.23% | 2.35% | 1.79% | 2.8% | 2.36% | 1.44% |
| 2025/11/15 | 8.62% | 9.73% | 4.93% | 6.75% | 4.49% | 2.83% | 2.69% | 2.89% | 1.99% | 2.23% |
| 2025/11/16 | 7.91% | 9.23% | 4.72% | 7.2% | 3.46% | 2.89% | 2.34% | 3.11% | 2.26% | 1.51% |
| 2025/11/17 | 9.88% | 10.8% | 5.2% | 4.09% | 5.83% | 3.14% | 1.71% | 3.04% | 1.74% | 1.75% |
| 2025/11/18 | 12.97% | 12.58% | 5.53% | 3.51% | 4.16% | 4.36% | 1.92% | 2.13% | 1.8% | 2.07% |
| 2025/11/19 | 12.51% | 10.91% | 4.4% | 3.92% | 3.97% | 4.06% | 2.37% | 2.65% | 1.82% | 1.71% |
| 2025/11/20 | 10.87% | 5.76% | 6.07% | 5.5% | 4.45% | 4.92% | 2.42% | 2.84% | 1.71% | 2.38% |
| 2025/11/21 | 12.39% | 7.22% | 4.86% | 4.23% | 3.24% | 3.35% | 2.48% | 4.11% | 1.99% | 1.4% |
| 2025/11/22 | 8.94% | 5.12% | 5.53% | 5.83% | 3.84% | 3.82% | 2.74% | 2.26% | 2.54% | 1.32% |
| 2025/11/23 | 8.56% | 6.74% | 5.54% | 6.08% | 4.52% | 3.07% | 2.5% | 2.5% | 2.24% | 1.54% |
| 2025/11/24 | 9.88% | 6.55% | 5.89% | 4.64% | 5.04% | 2.56% | 2.29% | 2.57% | 1.35% | 2.03% |
| 2025/11/25 | 6.75% | 6.09% | 6.05% | 3.18% | 5.27% | 3.28% | 2.33% | 2.38% | 2.27% | 2.13% |
| 2025/11/26 | 9.99% | 5.68% | 6.14% | 3.01% | 4.42% | 3.08% | 2.36% | 3.81% | 1.6% | 2.34% |
| 2025/11/27 | 10.78% | 4.07% | 4.86% | 3.77% | 4.12% | 3.12% | 2.11% | 4.09% | 1.63% | 1.47% |
| 2025/11/28 | 6.53% | 6.68% | 7.06% | 3.15% | 4.73% | 3.6% | 2.14% | 2.7% | 1.49% | 1.86% |
| 2025/11/29 | 7.59% | 6.82% | 5.82% | 5.16% | 6.13% | 4% | 2.3% | 1.76% | 2.11% | 1.58% |
| 2025/11/30 | 9.48% | 7.41% | 6.62% | 6.09% | 4.32% | 3.42% | 3.12% | 2.58% | 1.98% | 1.34% |
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In November 2025, nhsgp-online.uk led with fluctuating impressions, peaking mid-month. Gpathand.nhs.uk saw a decline, while nuffieldhealth.com and spirehealthcare.com showed steady growth. The month ended with nhsgp-online.uk maintaining dominance.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Register With GP Near You — 24/7 Virtual Consultations – Access healthcare anytime. Day, night, evenings and weekends
Our Private Hospital Is Known For Its Calming & Friendly Atmosphere - Search Our Services
Open Weekends — Private GP Appointments in Central London. Book Today. Fast & Easy Booking. Same Day...
We Know Getting To Your Local GP Practice Isn’t Always Easy If You Have A Busy Schedule. You Can Now Have An Online GP At Your Fingertips...
Register Today — UK's Largest Online Pharmacy. Get Your NHS Prescriptions Delivered To Anywhere In The UK.
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In the competitive landscape of healthcare PPC ads, themes of accessibility and convenience dominate. NHS GP Near You emphasizes 24/7 virtual consultations, while St John & Elizabeth Hospital highlights a calming atmosphere. London Doctors Clinic offers fast, easy bookings, and Pharmacy2U focuses on nationwide prescription delivery.
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How to use the UK Healthcare & Medical Hospitals November 2025 Report
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Data within the UK Healthcare & Medical Hospitals November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The UK Healthcare & Medical Hospitals November 2025 Report aggregates data from across both device types and Google Shopping.
The UK Healthcare & Medical Hospitals November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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