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UK Healthcare & Medical Hospitals - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
nuffieldhealth.com 14.59
spirehealthcare.com 11.68
operabeds.com 7.27
nhsgp-online.uk 5.11
spamedica.co.uk 4.36
shelden-healthcare.co.uk 3.85
hje.org.uk 3.39
bupa.co.uk 2.08
quirumed.com 2.06
essentialaids.com 1.54
others 44.07

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 44.07% click share, while Nuffield Health leads individual advertisers at 14.59%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date spirehealthcare.com operabeds.com axahealth.co.uk nhsgp-online.uk nuffieldhealth.com bupa.co.uk shelden-healthcare.co.uk opticalexpress.co.uk quirumed.com spamedica.co.uk
2025/04/01 4.26% 16.37% 1.8% 5.07% 3.18% 2.71% 5.72% 1.78% 2.07% 1.72%
2025/04/02 6.21% 12.4% 1.53% 4.25% 3.88% 2.07% 0.6% 2.35% 2.31% 1.9%
2025/04/03 4.57% 11.16% 2.1% 3.93% 3.64% 1.46% 6.08% 1.29% 4.18% 1.81%
2025/04/04 3.7% 12.15% 2.03% 4.55% 3.21% 2.06% 4.69% 0.35% 4.63% 1.28%
2025/04/05 6.94% 5.79% 5.09% 8.56% 2.06% 3.89% 0.34% 1.9% 1.26% 2.48%
2025/04/06 6.79% 2.51% 5.32% 9.9% 3.5% 5.29% 0% 1.94% 1.49% 2.41%
2025/04/07 5.86% 3.04% 4.77% 5.05% 4.42% 3.25% 4.05% 2.56% 1.25% 2.34%
2025/04/08 4.21% 8.87% 5.16% 4.86% 2.24% 3.85% 7.61% 2.56% 2.78% 1.51%
2025/04/09 3.3% 10.46% 3.05% 3.52% 2.15% 2.51% 5.17% 2.99% 1.34% 1.39%
2025/04/10 5.39% 6.1% 3.72% 5.05% 2.2% 3.43% 6.37% 0.7% 2.01% 1.87%
2025/04/11 4.38% 10.46% 3.78% 8.17% 4.1% 3.16% 6.3% 0.13% 1.68% 2.13%
2025/04/12 5.36% 4.65% 3.97% 8.49% 4.15% 3.75% 0% 2.17% 0.41% 2.34%
2025/04/13 6.43% 3.19% 4.57% 10.74% 3.04% 2.07% 0% 3.06% 2.43% 2.82%
2025/04/14 4.02% 4.9% 5.36% 6.41% 3.08% 4.66% 1.64% 1.71% 0.88% 2.12%
2025/04/15 4.2% 6.09% 3.67% 6.12% 4.59% 2.62% 4.15% 2.73% 1.14% 2.05%
2025/04/16 4.1% 6.71% 3.25% 5.74% 5.11% 2.2% 2.54% 1.92% 0.99% 2.06%
2025/04/17 4.29% 7.38% 3.21% 6.22% 4.75% 2.64% 4.67% 0.71% 1.76% 0.9%
2025/04/18 6.55% 4.52% 5.71% 5.14% 4.6% 3.34% 2.83% 1.71% 1% 2.05%
2025/04/19 7.32% 4.17% 4.96% 4.4% 1.85% 6.05% 0% 3.51% 0.84% 1.79%
2025/04/20 9.85% 4.09% 4.36% 4.74% 3.57% 5.18% 0% 0.81% 1.76% 2.2%
2025/04/21 7.67% 5.32% 4.26% 5.09% 2.4% 3.5% 5.38% 1.25% 3.06% 0.83%
2025/04/22 5.1% 5.9% 3.28% 5.37% 4.03% 3.52% 3.05% 0.55% 1.77% 1.21%
2025/04/23 3.75% 6.04% 3.49% 4.98% 2.62% 3.07% 4.14% 0.98% 1.85% 2.23%
2025/04/24 3.48% 3.05% 3.82% 6.05% 3.62% 3.46% 2.4% 1.78% 2.33% 1.37%
2025/04/25 5.32% 7.82% 4.21% 4.88% 3.01% 3.92% 3.51% 3.26% 3.01% 2.23%
2025/04/26 8.97% 2.22% 5.31% 8.25% 3.96% 4.91% 0.21% 1.76% 1.82% 2.38%
2025/04/27 10.25% 3.51% 4.9% 6.77% 3.3% 4.74% 0% 2.42% 2.2% 1.07%
2025/04/28 8.1% 4.46% 5.28% 6.31% 2.06% 3.03% 2.53% 2.15% 1.52% 1.65%
2025/04/29 9.43% 5.44% 4.76% 5.49% 2.21% 3.21% 2.34% 1.09% 1.73% 1.19%
2025/04/30 11.62% 5.7% 4.17% 3.71% 3.52% 3.44% 3.44% 2.42% 1.84% 0.96%

Copyright © Adthena. All rights reserved.

In April 2025, Spire Healthcare’s PPC spend share fluctuated, peaking at 11.62% on the 30th. Opera Beds started strong but declined, while NHSGP Online saw a mid-month surge. The month concluded with Spire Healthcare leading.

Market Exposure

Competitor Count for UK Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 520
2025/04/02 499
2025/04/03 527
2025/04/04 526
2025/04/05 531
2025/04/06 529
2025/04/07 514
2025/04/08 549
2025/04/09 527
2025/04/10 516
2025/04/11 480
2025/04/12 478
2025/04/13 509
2025/04/14 505
2025/04/15 494
2025/04/16 516
2025/04/17 517
2025/04/18 493
2025/04/19 545
2025/04/20 510
2025/04/21 535
2025/04/22 554
2025/04/23 536
2025/04/24 543
2025/04/25 521
2025/04/26 525
2025/04/27 513
2025/04/28 527
2025/04/29 520
2025/04/30 506

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 554 on April 22. The month concluded with 506 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
spirehealthcare.com 5.25%
ht1.uk 2.35%
londondoctorsclinic.co.uk 0.73%
bupa.co.uk 0.69%
thelondonclinic.co.uk 0.51%
spamedica.co.uk -0.97%
essentialaids.com -1.35%
nuffieldhealth.com -1.57%
shelden-healthcare.co.uk -1.88%
operabeds.com -2.12%

Copyright © Adthena. All rights reserved.

Spirehealthcare.com surged with a 5.25% click share increase, while operabeds.com faced a 2.12% decline.

Campaign Efficiency

UK Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date spirehealthcare.com operabeds.com nhsgp-online.uk ht1.uk nuffieldhealth.com shelden-healthcare.co.uk quirumed.com tiacare.co.uk essentialaids.com hje.org.uk
2025/04/01 3.66% 17.51% 8.45% 0% 4.47% 6.21% 3.67% 0.28% 2.54% 1.46%
2025/04/02 5.23% 13.1% 6.49% 0% 5.25% 0.69% 4.14% 1.72% 6.21% 2.1%
2025/04/03 3.84% 11.33% 5.92% 0% 4.51% 6.08% 6.63% 1.93% 4.7% 2.07%
2025/04/04 3.15% 12.17% 6.76% 0% 3.76% 4.47% 7.2% 2.98% 4.22% 1.57%
2025/04/05 6.13% 5.61% 12.92% 0% 2.48% 0.37% 2.25% 1.87% 3.74% 2.44%
2025/04/06 5.93% 2.26% 15.67% 0% 4.6% 0% 2.52% 2.77% 2.26% 2.12%
2025/04/07 5.16% 3.02% 7.85% 0% 5.72% 4.02% 2.35% 2.68% 1.68% 2.33%
2025/04/08 3.62% 9.26% 8.08% 0% 3% 7.68% 4.74% 0.45% 4.74% 1.25%
2025/04/09 2.8% 11.23% 5.66% 0% 2.81% 5.75% 2.34% 2.62% 2.25% 2.11%
2025/04/10 4.56% 6.09% 7.67% 0% 3.1% 6.6% 3.55% 2.54% 7.36% 1.62%
2025/04/11 3.71% 10.6% 13.56% 0% 5.37% 6.1% 2.89% 3.53% 3.21% 2.25%
2025/04/12 4.43% 4.34% 13.65% 0% 5.37% 0% 0.72% 1.09% 1.81% 2.88%
2025/04/13 5.46% 2.83% 16.4% 0% 3.52% 0% 4.09% 1.89% 1.89% 2.86%
2025/04/14 3.58% 4.75% 10.6% 0% 4.35% 1.27% 1.58% 1.27% 1.27% 2.35%
2025/04/15 3.88% 6.83% 9.99% 0% 5.99% 4.47% 2.1% 2.1% 4.2% 2.04%
2025/04/16 3.91% 7% 8.9% 0% 6.64% 2.59% 1.81% 1.56% 6.74% 2.16%
2025/04/17 3.75% 7.39% 9.58% 0% 6.09% 4.93% 3.2% 1.23% 4.68% 2.23%
2025/04/18 6.17% 4.9% 9.43% 0% 5.95% 3.12% 1.78% 1.34% 1.34% 2.68%
2025/04/19 7.31% 4.35% 7.74% 0% 2.1% 0% 1.63% 1.36% 0.82% 2.49%
2025/04/20 8.91% 3.8% 7.44% 0% 4.98% 0% 3.17% 1.27% 0% 2.77%
2025/04/21 6.64% 5.08% 7.91% 0% 2.58% 4.78% 5.38% 1.79% 0.9% 2.16%
2025/04/22 4.41% 6.08% 8.94% 4.68% 4.77% 2.93% 3.15% 1.58% 0.68% 1.92%
2025/04/23 3.32% 5.6% 8.09% 6.24% 3.52% 3.65% 3.16% 0.73% 1.22% 2.82%
2025/04/24 2.72% 3.12% 9.75% 6.72% 4.57% 2.45% 4.01% 1.78% 2.23% 2.33%
2025/04/25 4.66% 8.35% 8.51% 7.06% 3.74% 3.44% 5.4% 1.72% 3.68% 2.53%
2025/04/26 7.95% 2.08% 13.18% 5.81% 5.2% 0.23% 3.23% 1.16% 0.46% 1.83%
2025/04/27 8.86% 3.33% 10.4% 7.73% 3.96% 0% 3.92% 1.37% 0.78% 2.45%
2025/04/28 7.12% 4.35% 10.63% 4.31% 2.43% 2.29% 2.75% 1.15% 1.37% 2.07%
2025/04/29 8.35% 5.52% 9.22% 6.63% 3.02% 2.05% 3.07% 1.84% 0.61% 1.4%
2025/04/30 10.01% 6.26% 5.82% 5.23% 4.31% 3.5% 3.32% 2.21% 1.66% 1.62%

Copyright © Adthena. All rights reserved.

In April 2025, Spire Healthcare’s impression share fluctuated, peaking at 10.01% on the 30th. Opera Beds started strong but declined, ending at 6.26%. NHSGP Online saw a mid-month surge, closing at 5.82%. HT1 UK entered late, peaking at 7.73% on the 27th. Nuffield Health’s share varied, finishing at 4.31%. Shelden Healthcare’s share was inconsistent, ending at 3.5%. Quirumed’s share was steady, closing at 3.32%. TiaCare’s share was low, ending at 2.21%. Essential Aids fluctuated, closing at 1.66%. HJE’s share remained stable, ending at 1.62%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Find a GP https://bookable.ht1.uk

    Book a GP in Your Area — Bookable is an online platform that helps you find a GP surgery appointment. Speak to a GP online this week and get a appointment booked today.

  2. 2
    Gp Registration Near Me - Find A GP https://www.nhsgp-online.uk

    We Know Getting To Your Local GP Practice Isn’t Always Easy If You Have A Busy Schedule. You...

  3. 3
    SpaMedica https://www.spamedica.co.uk

    NHS Cataract Surgery Near You — Support From Our Team Of Eye Experts. 5 Star Service And Support Every Step Of The Way.

  4. 4
    Spire Healthcare | Book An Appointment Online https://www.spirehealthcare.com

    Get Fast Access To Diagnosis And Treatment. Make An Appointment With A Leading Expert Now. See A Specialist In As Little As 48 Hours. Book An...

  5. 5
    Free London GP Appointment - Register For NHS Care Online https://www.virtually.healthcare › online_nhs_gp › nearby

    Access At Home, From Work Or On The Go - Choose A Video, Telephone Or Written Consultation

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, “Bookable” stands out by offering convenient online GP appointments. “SpaMedica” emphasizes expert cataract care with a 5-star service. “Spire Healthcare” promises rapid specialist access, while “Virtually Healthcare” highlights flexible NHS consultations. Each ad uniquely addresses accessibility and expert care.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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