Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 20.2623496087 |
| 79.7376503913 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 40 |
| 60 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nuffieldhealth.com | 20.93 |
| spirehealthcare.com | 10.25 |
| nhsgp-online.uk | 6.04 |
| gpathand.nhs.uk | 5.56 |
| londondoctorsclinic.co.uk | 3.36 |
| dronline.uk | 2.5 |
| hje.org.uk | 2.44 |
| bupa.co.uk | 2.17 |
| privatemedicalclinic.com | 1.76 |
| hcahealthcare.co.uk | 1.52 |
| others | 43.47 |
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In the healthcare PPC landscape, Nuffield Health leads with 20.93% click share, followed by Spire Healthcare at 10.25%. Notably, ‘others’ dominate with 43.47%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | gpathand.nhs.uk | nhsgp-online.uk | nuffieldhealth.com | vitality.co.uk | dronline.uk | londondoctorsclinic.co.uk | spirehealthcare.com | privatemedicalclinic.com | axahealth.co.uk | bupa.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 4.95% | 8.94% | 4.15% | 4.77% | 3.89% | 5.07% | 2.89% | 2.57% | 3.05% | 4.82% |
| 2025/12/02 | 5.81% | 8.85% | 5.45% | 5.88% | 3.8% | 3.88% | 2.58% | 2.19% | 2.52% | 4.2% |
| 2025/12/03 | 5.35% | 8.91% | 5.43% | 3.88% | 3.97% | 4.75% | 2.7% | 1.97% | 2.81% | 5.01% |
| 2025/12/04 | 4.72% | 7.36% | 4.62% | 3.72% | 4.52% | 4.6% | 2.29% | 1.82% | 2.12% | 4.26% |
| 2025/12/05 | 6.91% | 7.55% | 5.31% | 3.26% | 4.59% | 4.66% | 3.03% | 1.49% | 2.97% | 4.66% |
| 2025/12/06 | 7.62% | 6.16% | 6.99% | 4.32% | 4.37% | 3.21% | 4.45% | 1.3% | 3.21% | 5.46% |
| 2025/12/07 | 6.66% | 4.53% | 6.91% | 4.46% | 4.15% | 2.45% | 4.7% | 1.25% | 3.94% | 7.45% |
| 2025/12/08 | 6.09% | 8.6% | 6.75% | 3.46% | 3.69% | 2.76% | 2.53% | 1.82% | 3.7% | 6.4% |
| 2025/12/09 | 4.21% | 6.23% | 5.71% | 3.84% | 4.09% | 2.68% | 2.05% | 2.92% | 3.18% | 6.16% |
| 2025/12/10 | 5.93% | 8.67% | 5.25% | 2.8% | 3.68% | 3.08% | 1.87% | 2.38% | 2.72% | 6.14% |
| 2025/12/11 | 4.6% | 5.91% | 4.6% | 2.91% | 3.74% | 3.58% | 2.72% | 2.28% | 1.77% | 6.27% |
| 2025/12/12 | 6.65% | 7.76% | 4.09% | 3.69% | 3.88% | 3.11% | 2.39% | 3.99% | 2.72% | 5.8% |
| 2025/12/13 | 8.15% | 7% | 5.48% | 3.37% | 4.44% | 3.65% | 3.57% | 3.81% | 3% | 7.25% |
| 2025/12/14 | 7.79% | 7.37% | 5.43% | 4.06% | 4.62% | 3.7% | 3.57% | 2.72% | 3.89% | 7.19% |
| 2025/12/15 | 6.04% | 7.82% | 6.17% | 3.19% | 3.76% | 3.27% | 2.9% | 2.89% | 2.86% | 6.71% |
| 2025/12/16 | 5.95% | 7.8% | 4.21% | 2.94% | 4.46% | 3.29% | 1.71% | 3.57% | 1.74% | 5.09% |
| 2025/12/17 | 6.01% | 7.44% | 4.96% | 2.43% | 3.92% | 2.96% | 2.21% | 2.98% | 2.14% | 6.16% |
| 2025/12/18 | 8.09% | 8.08% | 4.63% | 3.14% | 3.35% | 2.31% | 3.41% | 3.31% | 1.64% | 5.37% |
| 2025/12/19 | 7.73% | 7.09% | 3.74% | 3.7% | 3.43% | 2.32% | 3.05% | 3.86% | 2.06% | 6.26% |
| 2025/12/20 | 6.71% | 5.12% | 5.71% | 5.05% | 4.3% | 2.2% | 4.17% | 3.79% | 5.04% | 6.47% |
| 2025/12/21 | 8.23% | 6.95% | 5.43% | 4.89% | 4.1% | 2.4% | 4.4% | 3.48% | 3.93% | 6.45% |
| 2025/12/22 | 7.32% | 8.25% | 4.45% | 3.89% | 4.21% | 3.07% | 3.45% | 4.39% | 2.78% | 5.95% |
| 2025/12/23 | 7.29% | 7.61% | 2.97% | 2.91% | 4.51% | 3.22% | 2.75% | 4.47% | 1.95% | 5.28% |
| 2025/12/24 | 10.24% | 9.14% | 4.08% | 3.37% | 4.35% | 2.78% | 4.19% | 3.04% | 2.72% | 5.3% |
| 2025/12/25 | 6.68% | 5.84% | 5.09% | 4.55% | 4.93% | 1.93% | 6.81% | 2.99% | 3.86% | 6.66% |
| 2025/12/26 | 8.24% | 8.33% | 4.85% | 4.66% | 3.61% | 1.97% | 4.12% | 1.86% | 3.02% | 6.12% |
| 2025/12/27 | 6.08% | 5.82% | 6.07% | 5.95% | 6.03% | 2.67% | 3.8% | 2.99% | 3.45% | 6.24% |
| 2025/12/28 | 8.29% | 7.5% | 5.5% | 5.52% | 5.51% | 2.87% | 3.56% | 2.74% | 3.21% | 6.14% |
| 2025/12/29 | 10.35% | 8.81% | 5.12% | 4.54% | 4.84% | 3.91% | 2.26% | 4.61% | 1.64% | 4.52% |
| 2025/12/30 | 7.59% | 7.82% | 5.59% | 4.56% | 4.66% | 4.42% | 2.62% | 4.84% | 1.42% | 4.45% |
| 2025/12/31 | 8.27% | 8% | 5.63% | 4.83% | 4.5% | 3.96% | 3.11% | 2.92% | 2.39% | 1.71% |
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December saw dynamic shifts in PPC spend share. Gpathand.nhs.uk peaked on the 24th with 10.24%, while nhsgp-online.uk maintained steady performance. Nuffieldhealth.com and vitality.co.uk showed fluctuations, ending with vitality.co.uk at 4.83%. Bupa.co.uk’s share dropped significantly by month’s end.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 464 |
| 2025/12/02 | 447 |
| 2025/12/03 | 462 |
| 2025/12/04 | 469 |
| 2025/12/05 | 458 |
| 2025/12/06 | 474 |
| 2025/12/07 | 459 |
| 2025/12/08 | 468 |
| 2025/12/09 | 450 |
| 2025/12/10 | 471 |
| 2025/12/11 | 481 |
| 2025/12/12 | 479 |
| 2025/12/13 | 477 |
| 2025/12/14 | 433 |
| 2025/12/15 | 461 |
| 2025/12/16 | 485 |
| 2025/12/17 | 467 |
| 2025/12/18 | 467 |
| 2025/12/19 | 470 |
| 2025/12/20 | 452 |
| 2025/12/21 | 476 |
| 2025/12/22 | 480 |
| 2025/12/23 | 473 |
| 2025/12/24 | 486 |
| 2025/12/25 | 472 |
| 2025/12/26 | 481 |
| 2025/12/27 | 480 |
| 2025/12/28 | 474 |
| 2025/12/29 | 471 |
| 2025/12/30 | 456 |
| 2025/12/31 | 471 |
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December saw a dynamic shift in distinct advertisers, starting at 464 and peaking at 486 on the 24th. The month concluded with a stable 471, reflecting a vibrant advertising landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Spirehealthcare.com surged with a 2.60 increase, while myhealthcareclinic.com dropped by 1.80.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | nhsgp-online.uk | gpathand.nhs.uk | nuffieldhealth.com | londondoctorsclinic.co.uk | spirehealthcare.com | dronline.uk | hcahealthcare.co.uk | privatemedicalclinic.com | hje.org.uk | myhealthcareclinic.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 12.43% | 5.11% | 4.85% | 6.72% | 3.76% | 2.92% | 1.39% | 1.92% | 1.59% | 5.93% |
| 2025/12/02 | 12.34% | 6.74% | 5.83% | 5.51% | 2.91% | 3.41% | 1.73% | 1.7% | 1.24% | 4% |
| 2025/12/03 | 12.82% | 6.24% | 5.34% | 6.48% | 3.51% | 3.47% | 2.71% | 1.59% | 1.61% | 3.75% |
| 2025/12/04 | 10.92% | 5.78% | 5.77% | 5.97% | 3.11% | 4.11% | 1.64% | 1.45% | 1.59% | 4.06% |
| 2025/12/05 | 10.42% | 7.88% | 6.15% | 6.2% | 3.91% | 3.56% | 2.37% | 1.18% | 1.83% | 3.93% |
| 2025/12/06 | 9.41% | 10.96% | 7.76% | 4.31% | 5.89% | 3.37% | 1.33% | 1.04% | 1.41% | 0.02% |
| 2025/12/07 | 6.29% | 7.93% | 7.99% | 3.31% | 6.86% | 3.5% | 2.17% | 0.87% | 1.89% | 0.97% |
| 2025/12/08 | 12.72% | 7.06% | 7.35% | 3.82% | 3.23% | 2.77% | 1.77% | 1.55% | 1.6% | 4.27% |
| 2025/12/09 | 11.87% | 6.65% | 6.71% | 3.44% | 2.64% | 3.18% | 1.48% | 1.91% | 1.36% | 3.35% |
| 2025/12/10 | 12.41% | 7.04% | 6.17% | 4.44% | 2.64% | 2.57% | 2.15% | 1.56% | 1.45% | 3.76% |
| 2025/12/11 | 9.8% | 6.12% | 5.68% | 4.9% | 4.19% | 2.91% | 1.99% | 1.91% | 1.37% | 4.21% |
| 2025/12/12 | 10.55% | 7.55% | 5.13% | 4.4% | 3.12% | 2.77% | 1.87% | 3.53% | 1.61% | 4.17% |
| 2025/12/13 | 9.75% | 9.33% | 6.68% | 4.83% | 4.52% | 3.51% | 1.87% | 3.66% | 2.13% | 0.02% |
| 2025/12/14 | 10.27% | 10.37% | 5.48% | 5.16% | 4.39% | 3.97% | 0.78% | 2% | 1.93% | 0.37% |
| 2025/12/15 | 11.56% | 7.3% | 6.49% | 4.46% | 3.64% | 2.76% | 2.24% | 2.37% | 2.16% | 4.61% |
| 2025/12/16 | 10.57% | 7.86% | 4.83% | 4.58% | 2.33% | 3.78% | 3.31% | 2.54% | 1.29% | 3.69% |
| 2025/12/17 | 12.33% | 7.62% | 6.03% | 4.16% | 2.61% | 2.78% | 2.43% | 2.12% | 2.1% | 4.09% |
| 2025/12/18 | 10.71% | 9.84% | 6.06% | 3.17% | 4.09% | 2.51% | 2.87% | 2.49% | 1.51% | 2.41% |
| 2025/12/19 | 10.14% | 10.18% | 5.24% | 3.47% | 3.97% | 2.46% | 1.63% | 3.07% | 1.62% | 0.04% |
| 2025/12/20 | 7.9% | 9.51% | 7.12% | 3.29% | 5.51% | 3.33% | 1% | 3.13% | 1.95% | 0.02% |
| 2025/12/21 | 10.33% | 10.58% | 6.15% | 3.61% | 5.77% | 3.1% | 1.77% | 2.48% | 2.09% | 0.08% |
| 2025/12/22 | 12.82% | 9.53% | 5.38% | 4.13% | 4.07% | 3.22% | 2.21% | 3.28% | 1.71% | 0.2% |
| 2025/12/23 | 10.56% | 7.75% | 3.08% | 4.51% | 3.9% | 3.6% | 2.05% | 3.46% | 1.54% | 0.16% |
| 2025/12/24 | 11.33% | 11.6% | 4.34% | 3.74% | 5.19% | 3.56% | 2.46% | 2.26% | 1.71% | 0.58% |
| 2025/12/25 | 9.22% | 9.13% | 4.8% | 2.64% | 8.51% | 3.7% | 2.04% | 2.09% | 1.7% | 1.23% |
| 2025/12/26 | 12.12% | 11.38% | 5.13% | 2.33% | 5.92% | 2.57% | 1.01% | 1.42% | 1.18% | 0.16% |
| 2025/12/27 | 8.15% | 7.14% | 7.2% | 3.61% | 5.57% | 4.97% | 1.27% | 2.23% | 2.06% | 0% |
| 2025/12/28 | 10.58% | 10.87% | 6.09% | 3.69% | 4.96% | 4.53% | 1.92% | 2.04% | 2.02% | 0.04% |
| 2025/12/29 | 12.57% | 12.83% | 5.77% | 5.03% | 3.14% | 3.67% | 1.34% | 3.94% | 1.68% | 0.37% |
| 2025/12/30 | 10.3% | 10.07% | 6.74% | 6% | 3.49% | 3.5% | 1.78% | 4.41% | 1.21% | 0.07% |
| 2025/12/31 | 10.62% | 9.96% | 6.68% | 5.63% | 4.03% | 3.71% | 2.69% | 2.28% | 0.97% | 0.15% |
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In December 2025, nhsgp-online.uk led with fluctuating impressions, peaking at 12.82%. Gpathand.nhs.uk showed a steady rise, ending at 12.83%. Nuffieldhealth.com and londondoctorsclinic.co.uk had moderate shares, while spirehealthcare.com and dronline.uk maintained lower but stable figures. Hcahealthcare.co.uk and privatemedicalclinic.com saw minor variations. Hje.org.uk and myhealthcareclinic.com had minimal impact, with the latter almost negligible.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Register With GP Near You — 24/7 Virtual Consultations – Access healthcare anytime. Day, night, evenings and weekends. Access same-day GP appointments & consultations anywhere. Register easily online today! Family-Friendly.
Private GP Appointments in Central London. Book Today
From Just £59 For New Patients — Book a private GP appointment today & experience exceptional care from MyHealthcare Clinic
Find GP — You Can Now Have An Online GP At Your Fingertips, Without Even Having To Leave Your House. Our Online GP Services Are Designed To Pair You With The Appropriate Medical Assistance.
110 Fitness & Wellbeing Centres. Swimming Pools, Saunas and Classes. Book Online Today. Find Your Nearest Gym And Book A Tour Online. Swimming Pools, Saunas and Classes. Physio. Sauna.
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In the competitive landscape of healthcare PPC ads, NHS GP Near You stands out with its promise of 24/7 virtual consultations, emphasizing accessibility and convenience. London Doctors Clinic highlights its central location and weekend availability, appealing to busy urbanites. MyHealthcare Clinic offers affordability with private GP appointments starting at £59, targeting cost-conscious patients. NHS GP Online focuses on the ease of accessing online GP services, catering to tech-savvy users. Meanwhile, Nuffield Health entices fitness enthusiasts with free December access to its extensive gym facilities.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Healthcare & Medical Hospitals December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Healthcare & Medical Hospitals December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Healthcare & Medical Hospitals December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The UK Healthcare & Medical Hospitals December 2025 Report aggregates data from across both device types and Google Shopping.
The UK Healthcare & Medical Hospitals December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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