Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 21.6159026455 |
| 78.3840973545 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 17 |
| 83 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| hbf.com.au | 18.94 |
| healthengine.com.au | 11.64 |
| healthdirect.gov.au | 9.53 |
| myhealth.net.au | 6.93 |
| bupa.com.au | 4.13 |
| brisbanecitydoctors.com.au | 3.72 |
| mytelehealthclinic.com.au | 3.34 |
| updoc.com.au | 3.13 |
| healthcareaustralia.com.au | 2.59 |
| medprime.com.au | 2.23 |
| others | 33.82 |
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In the healthcare PPC landscape, hbf.com.au leads with 18.94% click share, followed by healthengine.com.au at 11.64%. Others collectively dominate with 33.82%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | updoc.com.au | hbf.com.au | myhealth.net.au | hola.health | healthengine.com.au | healthdirect.gov.au | mytelehealthclinic.com.au | bupa.com.au | doctorsondemand.com.au | primemedic.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 6.77% | 6.08% | 2.71% | 3.31% | 9.14% | 3.1% | 5.68% | 15.4% | 3.18% | 2.86% |
| 2026/08/02 | 10% | 10.46% | 4.9% | 2.46% | 4.11% | 2.73% | 10.47% | 10.05% | 3.74% | 3.37% |
| 2026/08/03 | 9.71% | 16.32% | 5.72% | 1.94% | 4.97% | 4% | 4.25% | 8.62% | 7.74% | 5.02% |
| 2026/08/04 | 9.3% | 12.52% | 2.43% | 1.15% | 5.83% | 1.59% | 7.74% | 9.96% | 3.39% | 7.24% |
| 2026/08/05 | 3.1% | 5.22% | 4.84% | 1.99% | 8.93% | 4.76% | 10.76% | 11.68% | 3.68% | 3.76% |
| 2026/08/06 | 9.58% | 6.5% | 4.55% | 1.21% | 6.89% | 4.43% | 12.32% | 9.48% | 2.37% | 2.53% |
| 2026/08/07 | 4.11% | 17.83% | 6.52% | 1.73% | 10.83% | 4.2% | 8.88% | 8.88% | 2.53% | 5.83% |
| 2026/08/08 | 3.55% | 15.36% | 2.69% | 2.62% | 16.34% | 6.02% | 7.38% | 11.82% | 2.07% | 0.6% |
| 2026/08/09 | 2.02% | 11.04% | 13.9% | 2.77% | 4.06% | 5.14% | 5.4% | 5.38% | 1.74% | 4.76% |
| 2026/08/10 | 3.53% | 16.65% | 4.97% | 2.09% | 6.52% | 4.4% | 10.4% | 10.88% | 1.54% | 0.34% |
| 2026/08/11 | 8.98% | 26.55% | 1.3% | 3.82% | 5.26% | 1.74% | 7.43% | 5.82% | 8.17% | 3.69% |
| 2026/08/12 | 0.42% | 19.88% | 5.15% | 0.75% | 15.03% | 4.9% | 12.95% | 7.21% | 0.6% | 0.49% |
| 2026/08/13 | 2.54% | 17.82% | 5.85% | 2.21% | 12.26% | 8.49% | 2.07% | 9.67% | 1.26% | 2.39% |
| 2026/08/14 | 8.63% | 18.79% | 9.66% | 5.64% | 11.06% | 4.85% | 0% | 7.32% | 2.97% | 1.49% |
| 2026/08/15 | 8.07% | 15.78% | 2.33% | 5.88% | 10.27% | 4.5% | 2.02% | 11.47% | 3.54% | 0.71% |
| 2026/08/16 | 10.98% | 17.79% | 0.7% | 4.24% | 5.08% | 4.95% | 6.91% | 6.09% | 4.05% | 4.98% |
| 2026/08/17 | 7.4% | 31.81% | 4.22% | 1.77% | 2.67% | 7.08% | 1.03% | 8.16% | 2.38% | 5.4% |
| 2026/08/18 | 2.8% | 16.02% | 6.62% | 4.25% | 8.74% | 7.27% | 14.02% | 7.56% | 2.22% | 14.87% |
| 2026/08/19 | 0% | 13.08% | 2.57% | 1.78% | 5.24% | 5.53% | 8.74% | 15.9% | 2.73% | 6.18% |
| 2026/08/20 | 0% | 26.69% | 5.49% | 2.88% | 14.29% | 4.36% | 0.21% | 13.02% | 1.44% | 0.08% |
| 2026/08/21 | 1.76% | 18.53% | 0.86% | 1.74% | 4.17% | 12.9% | 10.33% | 5.77% | 3.33% | 4.58% |
| 2026/08/22 | 0.89% | 15.54% | 1.19% | 1.94% | 15.77% | 4.78% | 11.76% | 3.56% | 1.23% | 3.21% |
| 2026/08/23 | 1.12% | 13.74% | 2.47% | 2.67% | 12.01% | 7.71% | 5.15% | 5.47% | 1.55% | 1% |
| 2026/08/24 | 4.95% | 15.86% | 4.42% | 2.2% | 7.76% | 8.02% | 10.64% | 6.27% | 5.58% | 1.74% |
| 2026/08/25 | 2.75% | 18% | 2.43% | 2.88% | 7.93% | 5.94% | 6.18% | 6.48% | 4.48% | 5.78% |
| 2026/08/26 | 1.76% | 14.91% | 3.81% | 2.43% | 5.41% | 4.38% | 9.46% | 6.23% | 3.12% | 2.03% |
| 2026/08/27 | 0.83% | 14.55% | 5.97% | 3.82% | 5% | 9.68% | 9.17% | 4.54% | 1.34% | 1.1% |
| 2026/08/28 | 0.68% | 16.61% | 4.74% | 2.64% | 6.14% | 9.12% | 3.08% | 7.57% | 4.48% | 3.89% |
| 2026/08/29 | 14.34% | 13.25% | 1.49% | 2.29% | 6.54% | 11.72% | 7.35% | 6.67% | 2.3% | 0.07% |
| 2026/08/30 | 11.25% | 17.32% | 5.41% | 2.18% | 2.73% | 11.4% | 8.75% | 7.23% | 3.62% | 0.29% |
| 2026/08/31 | 17.6% | 11.78% | 9.91% | 9.52% | 8.82% | 5.02% | 4.91% | 3.96% | 1.45% | 0.87% |
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In August 2026, “updoc.com.au” saw a rollercoaster trend, peaking at 17.6% on the 31st. “hbf.com.au” maintained dominance, reaching 31.81% on the 17th. “myhealth.net.au” fluctuated, ending at 9.91%. “hola.health” spiked to 9.52% on the 31st. “healthengine.com.au” had a notable rise, peaking at 16.34% on the 8th. “healthdirect.gov.au” surged to 12.9% on the 21st. “mytelehealthclinic.com.au” varied, peaking at 14.02% on the 18th. “bupa.com.au” started strong at 15.4% but ended at 3.96%. “doctorsondemand.com.au” remained steady, peaking at 8.17% on the 11th. “primemedic.com.au” had a significant peak at 14.87% on the 18th.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 152 |
| 2026/08/02 | 157 |
| 2026/08/03 | 143 |
| 2026/08/04 | 147 |
| 2026/08/05 | 122 |
| 2026/08/06 | 120 |
| 2026/08/07 | 111 |
| 2026/08/08 | 99 |
| 2026/08/09 | 103 |
| 2026/08/10 | 95 |
| 2026/08/11 | 117 |
| 2026/08/12 | 104 |
| 2026/08/13 | 99 |
| 2026/08/14 | 96 |
| 2026/08/15 | 102 |
| 2026/08/16 | 108 |
| 2026/08/17 | 101 |
| 2026/08/18 | 91 |
| 2026/08/19 | 86 |
| 2026/08/20 | 88 |
| 2026/08/21 | 92 |
| 2026/08/22 | 102 |
| 2026/08/23 | 99 |
| 2026/08/24 | 103 |
| 2026/08/25 | 99 |
| 2026/08/26 | 96 |
| 2026/08/27 | 96 |
| 2026/08/28 | 97 |
| 2026/08/29 | 87 |
| 2026/08/30 | 104 |
| 2026/08/31 | 97 |
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August began with 152 advertisers, peaking at 157, then declining to 97 by month’s end. The mid-month saw fluctuations, with a notable dip to 86 on the 19th.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, healthdirect.gov.au surged with a 7.02% click share increase, while brisbanecitydoctors.com.au faced a 2.52% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | myhealth.net.au | healthengine.com.au | healthdirect.gov.au | updoc.com.au | hbf.com.au | mytelehealthclinic.com.au | bupa.com.au | medprime.com.au | spmh.com.au | brisbanecitydoctors.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 6.86% | 12.26% | 6.33% | 4.12% | 3.39% | 2.06% | 9.98% | 1.27% | 0.1% | 5.61% |
| 2026/08/02 | 9.68% | 5.81% | 8.26% | 7.75% | 5.24% | 3.77% | 6.06% | 6.84% | 0.14% | 2.27% |
| 2026/08/03 | 8.89% | 6.09% | 11.95% | 5.47% | 7.51% | 1.76% | 3.73% | 4.53% | 1.94% | 3.58% |
| 2026/08/04 | 5.45% | 10.36% | 2.96% | 5.61% | 7.79% | 3.52% | 4.19% | 5.56% | 0.01% | 5.69% |
| 2026/08/05 | 6.61% | 11.75% | 9.51% | 2.15% | 2.92% | 4.17% | 5.85% | 5.69% | 1.8% | 10.42% |
| 2026/08/06 | 7.23% | 10.84% | 6.67% | 3.82% | 3.49% | 3.95% | 3.97% | 1.5% | 6.24% | 2.98% |
| 2026/08/07 | 16.69% | 15.45% | 7.25% | 2.9% | 8.94% | 3.18% | 10.35% | 3.4% | 0.5% | 0.05% |
| 2026/08/08 | 5.94% | 18.44% | 15.02% | 2.11% | 8.74% | 2.44% | 5.82% | 2.52% | 0.03% | 16.63% |
| 2026/08/09 | 22.25% | 5.54% | 10.14% | 0.97% | 4.81% | 2.01% | 2.59% | 14.73% | 0.01% | 0.07% |
| 2026/08/10 | 9.41% | 10.79% | 8.8% | 2.05% | 7.71% | 3.5% | 6.39% | 1.75% | 5.86% | 0% |
| 2026/08/11 | 4% | 9.51% | 3.46% | 4.24% | 15.45% | 3.35% | 1.67% | 2% | 0.08% | 8.67% |
| 2026/08/12 | 12.92% | 11.88% | 13.69% | 0.34% | 11.97% | 4.41% | 2.75% | 8.1% | 1% | 0.31% |
| 2026/08/13 | 12.9% | 20.09% | 13.77% | 1.51% | 7.38% | 0.91% | 2.37% | 1.86% | 6.52% | 0.26% |
| 2026/08/14 | 12.18% | 21.08% | 8.07% | 4.46% | 10.49% | 0% | 1.86% | 0.08% | 9.85% | 0% |
| 2026/08/15 | 7.25% | 17.36% | 8.33% | 5.72% | 10.3% | 1.23% | 4.33% | 0% | 0.4% | 0% |
| 2026/08/16 | 1.9% | 9.02% | 13.96% | 6.28% | 11.38% | 3.01% | 1.98% | 3.08% | 0.02% | 1% |
| 2026/08/17 | 11.56% | 6.15% | 12.48% | 3.59% | 18.67% | 0.73% | 3.12% | 0.1% | 4.88% | 3.01% |
| 2026/08/18 | 13.71% | 14.16% | 18.87% | 2.43% | 9.53% | 5.27% | 4.1% | 2.53% | 0.24% | 0% |
| 2026/08/19 | 7.55% | 11.73% | 11.76% | 0% | 5.41% | 2.68% | 6.03% | 4.17% | 9.5% | 0.15% |
| 2026/08/20 | 14.21% | 20.74% | 8.63% | 0% | 14.04% | 0.16% | 4.26% | 1.24% | 0.01% | 0% |
| 2026/08/21 | 2.03% | 7.95% | 24.83% | 1.02% | 8.54% | 5.05% | 2.25% | 0.16% | 8.24% | 5.17% |
| 2026/08/22 | 3.44% | 18.08% | 10.68% | 0.61% | 8.4% | 4.51% | 0.66% | 3.74% | 0% | 8.59% |
| 2026/08/23 | 4.53% | 10.42% | 15.7% | 0.64% | 6.14% | 2.04% | 2.26% | 3.55% | 0% | 1.33% |
| 2026/08/24 | 5.9% | 8.54% | 17.84% | 2.63% | 8.22% | 4.03% | 9.17% | 4.02% | 2% | 0.84% |
| 2026/08/25 | 5.58% | 11.99% | 16.92% | 1.61% | 10.39% | 2.59% | 2.32% | 0% | 4.2% | 0.39% |
| 2026/08/26 | 9.61% | 6.67% | 7.99% | 1.18% | 7.04% | 3.19% | 3.64% | 4.59% | 15.07% | 0% |
| 2026/08/27 | 14.32% | 6.35% | 17.57% | 0.53% | 6.5% | 3.52% | 1.29% | 0.93% | 8.72% | 0.05% |
| 2026/08/28 | 11.83% | 10.16% | 18.47% | 0.58% | 8.05% | 2.18% | 2.61% | 0.53% | 9.33% | 0.11% |
| 2026/08/29 | 3.37% | 11.2% | 22.09% | 5.16% | 5.94% | 2.54% | 2.15% | 0% | 2.35% | 0% |
| 2026/08/30 | 9.11% | 4.03% | 27.74% | 7.59% | 9.45% | 3.71% | 2.68% | 4.77% | 0% | 0% |
| 2026/08/31 | 15.93% | 14.73% | 12.66% | 11.67% | 6.52% | 1.94% | 1.71% | 0.92% | 0.01% | 0% |
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In August 2026, Healthdirect.gov.au led with a peak impression share of 27.74% on the 30th. Myhealth.net.au and Healthengine.com.au showed fluctuating trends, while Updoc.com.au ended with a rise to 11.67%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive landscape of healthcare PPC ads, Bupa and HBF entice with free weeks and gift cards, while Flying Doctor highlights regional opportunities. Healthdirect and SPMH focus on accessibility, offering nearby GP services. Each ad uniquely targets convenience and value.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Healthcare & Medical Hospitals August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the AUS Healthcare & Medical Hospitals August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The AUS Healthcare & Medical Hospitals August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The AUS Healthcare & Medical Hospitals August 2026 Report aggregates data from across both device types and Google Shopping.
The AUS Healthcare & Medical Hospitals August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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