Why is the AUS Healthcare & Medical Hospitals June 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Hospitals June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Healthcare & Medical Hospitals June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Healthcare & Medical Hospitals June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Healthcare & Medical Hospitals June 2026 Report?

The AUS Healthcare & Medical Hospitals June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Hospitals June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Healthcare & Medical Hospitals June 2026 Report for?

The AUS Healthcare & Medical Hospitals June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Healthcare & Medical Hospitals - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Hospitals AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	19.1825394606
	80.8174605394

19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	19
	81

19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	12%
Transactional	4%
Navigational	1%
Seasonal	0%
Local	4%
Problem Solving	11%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
hbf.com.au	14.78
myhealth.net.au	8.43
updoc.com.au	8.42
healthengine.com.au	6.91
bupa.com.au	6.75
doctorsondemand.com.au	5.73
mytelehealthclinic.com.au	4.24
health.gov.au	3.32
healthcareaustralia.com.au	2.69
brisbanecitydoctors.com.au	2.67
others	36.06

hbf.com.au - 14.78%
myhealth.net.au - 8.43%
updoc.com.au - 8.42%
healthengine.com.au - 6.91%
bupa.com.au - 6.75%
doctorsondemand.com.au - 5.73%
mytelehealthclinic.com.au - 4.24%
health.gov.au - 3.32%
healthcareaustralia.com.au - 2.69%
brisbanecitydoctors.com.au - 2.67%
others - 36.06%

In the healthcare PPC landscape, ‘others’ dominate with 36.06% click share. HBF leads individual advertisers at 14.78%, followed by MyHealth at 8.43% and UpDoc at 8.42%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	updoc.com.au	bupa.com.au	hbf.com.au	mytelehealthclinic.com.au	myhealth.net.au	finder.com.au	healthengine.com.au	primemedic.com.au	medibank.com.au	doctorsondemand.com.au
2026/06/01	20.13%	6.69%	16.95%	8.49%	0.08%	2.91%	3.86%	3.79%	0.54%	8.2%
2026/06/02	17.24%	6.47%	13.84%	8.19%	2.59%	2.15%	4.64%	4.57%	1.42%	4.78%
2026/06/03	13.2%	7.46%	14.15%	5.7%	3.86%	4.21%	5.46%	0.53%	0.62%	6.82%
2026/06/04	16.01%	9.96%	12.08%	7.12%	5.54%	2.41%	4.4%	6.85%	2.16%	5.08%
2026/06/05	15.44%	6.37%	14.88%	9.23%	0.27%	2.21%	4.25%	5.03%	1.07%	4.8%
2026/06/06	17.81%	4.56%	14.9%	9.92%	0.6%	3.02%	5.57%	10.87%	1%	4%
2026/06/07	19.27%	6.55%	8.55%	7.99%	2.04%	4.16%	8.74%	9.12%	1.21%	5.73%
2026/06/08	13.24%	6.56%	13.92%	9.58%	1.02%	2.95%	6.64%	6.96%	1.16%	6.37%
2026/06/09	13.86%	5.55%	9.56%	6.43%	8.16%	3.32%	2.37%	6.54%	1.06%	6.02%
2026/06/10	9.97%	5.4%	22.14%	6.63%	0%	4.68%	15.08%	3.77%	1.52%	7.69%
2026/06/11	16.9%	8.19%	12.37%	5.96%	4.1%	3.04%	2.18%	3.27%	2.08%	6.76%
2026/06/12	18.46%	7.66%	9.25%	8.91%	5.93%	3.88%	2.21%	3.45%	1.92%	7.5%
2026/06/13	12.17%	9.5%	12.41%	8.95%	12.27%	2.95%	2.13%	3.38%	0.94%	6.7%
2026/06/14	16.55%	6.09%	8.12%	7.34%	4.64%	5.83%	1.1%	8.91%	1.21%	8.9%
2026/06/15	12.87%	7.3%	9.09%	6.85%	18.36%	3.77%	1.24%	3.41%	1.53%	7.22%
2026/06/16	14.36%	7.27%	13.12%	6.85%	7.92%	2.67%	1.43%	4.52%	1.58%	9.15%
2026/06/17	13.57%	7.89%	11.87%	10.44%	1.02%	5.06%	2.06%	4.32%	3.02%	8.01%
2026/06/18	14.82%	10.62%	9%	3.77%	6.26%	3.38%	1.02%	7.13%	2.05%	13.63%
2026/06/19	14.4%	5.43%	13.8%	8.03%	7.54%	4.11%	3.89%	4.83%	1.84%	11.33%
2026/06/20	12.07%	12.9%	10.56%	6.59%	1.16%	3.25%	8.25%	5.84%	1.75%	9.62%
2026/06/21	12.28%	9.04%	12.93%	6.43%	6.19%	2.87%	4.04%	5.15%	1.71%	8.02%
2026/06/22	18.38%	7.31%	16.21%	7.48%	6.55%	4.89%	5.03%	2.49%	2.93%	6.16%
2026/06/23	10.27%	10.66%	13.54%	11.11%	14.77%	2.71%	4.14%	5.52%	1.44%	2.89%
2026/06/24	13.67%	7.58%	11.38%	10.24%	10.5%	1.49%	2.91%	2.99%	1.4%	1.51%
2026/06/25	12.25%	8.1%	13.14%	11.95%	0.56%	2.98%	3.13%	5.9%	1.43%	4.88%
2026/06/26	10.53%	6.53%	13.54%	10.22%	5.8%	2.94%	6.63%	9.11%	4.88%	3.74%
2026/06/27	12.41%	9.1%	11.84%	10.54%	9.31%	1.45%	3.69%	4.76%	2.76%	1.59%
2026/06/28	17.48%	14.95%	12.24%	7.21%	8.07%	4.19%	1.45%	5.17%	1.61%	2.9%
2026/06/29	16.05%	9.49%	8.76%	8.7%	4.25%	3.92%	2.44%	4.13%	3.18%	1.09%
2026/06/30	12.34%	11.34%	10.76%	7.89%	3.04%	2.62%	2.29%	2.14%	1.83%	0%

updoc.com.au
bupa.com.au
hbf.com.au
mytelehealthclinic.com.au
myhealth.net.au
finder.com.au
healthengine.com.au
primemedic.com.au
medibank.com.au
doctorsondemand.com.au

In June 2026, Updoc.com.au led with fluctuating spend, peaking early and stabilizing mid-month. Bupa.com.au showed consistent growth, while Hbf.com.au spiked on June 10. Mytelehealthclinic.com.au and Myhealth.net.au had varied trends, with notable peaks mid-month. The month concluded with Updoc.com.au maintaining dominance.

Market Exposure

Competitor Count for AUS Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/06/01	178
2026/06/02	166
2026/06/03	185
2026/06/04	188
2026/06/05	181
2026/06/06	175
2026/06/07	165
2026/06/08	171
2026/06/09	166
2026/06/10	145
2026/06/11	155
2026/06/12	154
2026/06/13	155
2026/06/14	150
2026/06/15	152
2026/06/16	150
2026/06/17	141
2026/06/18	140
2026/06/19	152
2026/06/20	143
2026/06/21	144
2026/06/22	146
2026/06/23	138
2026/06/24	142
2026/06/25	138
2026/06/26	129
2026/06/27	146
2026/06/28	139
2026/06/29	148
2026/06/30	135

June began with 178 advertisers, peaking at 188 on June 4. A decline followed, reaching 129 by June 26. The month concluded with 135 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
bupa.com.au	2.81%
darlinghurstmedical.com.au	2.44%
medprime.com.au	2.26%
myhealth.net.au	0.87%
spmh.com.au	0.85%
healthcareaustralia.com.au	-0.74%
13cure.com.au	-0.87%
updoc.com.au	-1.14%
doctorsondemand.com.au	-1.77%
health.gov.au	-4.4%

Bupa.com.au leads with a 2.81% click share rise, while health.gov.au drops by 4.4%. Darlinghurstmedical.com.au and medprime.com.au also see positive gains.

Campaign Efficiency

AUS Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	darlinghurstmedical.com.au	myhealth.net.au	bupa.com.au	hbf.com.au	updoc.com.au	mytelehealthclinic.com.au	healthengine.com.au	primemedic.com.au	health.gov.au	doctorsondemand.com.au
2026/06/01	0%	0.29%	7.49%	12.11%	9.5%	3.6%	7.22%	2.84%	12.22%	4.76%
2026/06/02	0%	2.68%	5.92%	8.64%	8.51%	3.48%	7.49%	2.32%	22.26%	2.12%
2026/06/03	0%	3.73%	5.92%	9.24%	7.29%	2.65%	8.91%	0.27%	20.52%	4.17%
2026/06/04	0%	8.45%	10.43%	7.86%	8.37%	2.97%	6.69%	3.21%	14.46%	2.29%
2026/06/05	0%	0.97%	6.18%	9.44%	9.48%	3.9%	8.9%	2.78%	10.75%	2.38%
2026/06/06	0%	2.88%	3.84%	12.63%	12.42%	6.25%	8.46%	8.01%	6.74%	2.15%
2026/06/07	0%	6.17%	7.41%	5.62%	11.61%	4.04%	10.68%	5.01%	0%	4.81%
2026/06/08	1.64%	4.44%	4.64%	11.17%	9.21%	5.19%	7.83%	4.28%	0%	3.45%
2026/06/09	0.17%	14.98%	5.64%	6.57%	8.33%	2.84%	4.62%	3.11%	0%	4.49%
2026/06/10	1.56%	0%	3.81%	18.33%	6.92%	3.99%	23.49%	2.56%	0%	4.31%
2026/06/11	1%	7.71%	8.92%	7.97%	8.43%	2.71%	4.49%	1.59%	0%	5.52%
2026/06/12	2.1%	8.13%	8.37%	6.01%	10.46%	4.22%	4.21%	1.9%	0%	7.89%
2026/06/13	3.22%	19.59%	8.07%	7.5%	7.49%	4.25%	3.57%	2.01%	0%	7.35%
2026/06/14	0.97%	16.2%	5.3%	5.81%	8.63%	3.72%	2.35%	4.48%	0%	7.74%
2026/06/15	1.06%	27.07%	8.41%	5.56%	6.85%	2.74%	1.94%	2.1%	0%	4.03%
2026/06/16	4.28%	15.64%	7.68%	7.8%	7.16%	2.91%	2.57%	2.41%	0%	9.17%
2026/06/17	0.21%	3.83%	12.51%	8.14%	7.65%	4.45%	4.09%	2.53%	0%	6.87%
2026/06/18	2.53%	9.2%	12.77%	5.76%	7.42%	1.67%	1.8%	3.5%	0%	13.06%
2026/06/19	0.71%	14.02%	4.67%	9.23%	7.68%	3.39%	6.5%	2.69%	0%	6.9%
2026/06/20	5.13%	3.57%	11.27%	6.98%	6.57%	2.95%	10.25%	2.94%	0%	7.85%
2026/06/21	1.58%	9.15%	7.55%	9.24%	8.51%	3.19%	9.55%	2.77%	0%	4.64%
2026/06/22	0.99%	15.25%	5.74%	10.22%	9.76%	3.13%	7.68%	1.52%	0%	4.14%
2026/06/23	2.67%	21.74%	13.62%	8.72%	5.62%	4.42%	5.34%	3.41%	0%	2.55%
2026/06/24	4.88%	13.13%	5.07%	7.46%	6.24%	3.75%	4.3%	1.82%	0%	1.15%
2026/06/25	8.73%	2.19%	9.99%	9.04%	6.89%	4.83%	4.89%	3.54%	0%	2.35%
2026/06/26	3.56%	8.58%	8.25%	9.81%	6.17%	4.81%	13.79%	5.08%	0%	2.17%
2026/06/27	6.16%	14.5%	14.4%	8.04%	6.71%	4.07%	7.3%	2.45%	0%	0.78%
2026/06/28	0.94%	11.4%	15.89%	9.98%	12.13%	3.46%	3.63%	2.99%	0%	1.95%
2026/06/29	6.72%	9.82%	7.58%	5.64%	8.92%	4.45%	4.82%	2.91%	0%	0.48%
2026/06/30	11.97%	10.16%	7.34%	7.1%	6.04%	3.74%	3.66%	1.22%	0%	0%

darlinghurstmedical.com.au
myhealth.net.au
bupa.com.au
hbf.com.au
updoc.com.au
mytelehealthclinic.com.au
healthengine.com.au
primemedic.com.au
health.gov.au
doctorsondemand.com.au

In June 2026, darlinghurstmedical.com.au saw fluctuating impressions, peaking at 11.97% on the 30th. Myhealth.net.au dominated mid-month, reaching 27.07% on the 15th. Bupa.com.au and hbf.com.au maintained steady shares, while health.gov.au led early June.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Hospitals - Last month

1
Book Your GP Appointment Today - GP Clinic Near You https://www.bupa.com.au
Local GP Services For Your Family. Appointments Available. Book Online Or Call Now! Friendly And Welcoming Doctors. Appointments Available.
2
Want up to 14 Weeks Free? | Waits Waived Eligible Extras https://www.hbf.com.au
Act Quick. For New Members Who Join Eligible Combined Cover By 30 July. T&Cs Apply. Get Covered in Minutes. 6 Wks Free Hospital Cover.
3
Find your nearest Medicare Urgent Care Clinic | Australian https://www.health.gov.au
Medicare UCCs Provide Urgent Health Care For Non-Life-Threatening Illnesses & Injuries. Bulk Billed, Walk In, and Open For Extended Hours 7 Days A Week.
4
Join Queensland Health https://careers.health.qld.gov.au
Healthcare jobs in QLD Health — Find your next career in Queensland. Come for work, stay for the lifestyle. Training, teamwork and support. Join our Queensland Health team today.
5
Book a GP Appointment Near You in Victoria https://www.healthengine.com.au
See all available GP appointment times and book online instantly. Healthengine is your home for healthcare & Australia's largest online health...

In the competitive landscape of healthcare PPC ads, Bupa’s ad emphasizes convenience and family-friendly services, while HBF entices with significant discounts and quick coverage. The Australian government’s Medicare ad highlights accessibility and affordability, and Queensland Health focuses on career opportunities and lifestyle. Healthengine offers seamless online booking, positioning itself as a comprehensive healthcare hub.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Hospitals June 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Hospitals June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Hospitals June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Hospitals June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Hospitals June 2026 Report?

The AUS Healthcare & Medical Hospitals June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Hospitals June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Hospitals June 2026 Report for?

The AUS Healthcare & Medical Hospitals June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Healthcare & Medical Hospitals - PPC Market Share Analysis June 2026