Why is the AUS Healthcare & Medical Hospitals May 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Hospitals May 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Healthcare & Medical Hospitals May 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Healthcare & Medical Hospitals May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Healthcare & Medical Hospitals May 2026 Report?

The AUS Healthcare & Medical Hospitals May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Hospitals May 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Healthcare & Medical Hospitals May 2026 Report for?

The AUS Healthcare & Medical Hospitals May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Healthcare & Medical Hospitals - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Hospitals AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	18.5886245442
	81.4113754558

18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	18
	82

18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	11%
Transactional	3%
Navigational	1%
Seasonal	0%
Local	3%
Problem Solving	11%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
hbf.com.au	23.42
updoc.com.au	11.16
healthengine.com.au	8.43
health.gov.au	6.26
bupa.com.au	6.23
doctorsondemand.com.au	4.95
health.qld.gov.au	4.03
mytelehealthclinic.com.au	3.35
healthcareaustralia.com.au	3.31
myhealth.net.au	3.29
others	25.57

hbf.com.au - 23.42%
updoc.com.au - 11.16%
healthengine.com.au - 8.43%
health.gov.au - 6.26%
bupa.com.au - 6.23%
doctorsondemand.com.au - 4.95%
health.qld.gov.au - 4.03%
mytelehealthclinic.com.au - 3.35%
healthcareaustralia.com.au - 3.31%
myhealth.net.au - 3.29%
others - 25.57%

In the healthcare PPC landscape, HBF leads with 23.42% click share, followed by Updoc at 11.16%. Others collectively hold 25.57%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	updoc.com.au	hbf.com.au	bupa.com.au	primemedic.com.au	mytelehealthclinic.com.au	finder.com.au	hoothealth.com.au	doctorsondemand.com.au	healthengine.com.au	myhealth.net.au
2026/05/01	34.58%	14.27%	5.13%	4.41%	2.29%	1.68%	0.47%	0%	1.92%	0.79%
2026/05/02	21.25%	13.8%	3.37%	4.66%	1.1%	3.37%	0.87%	0%	1.49%	5.09%
2026/05/03	16.96%	18.82%	3.29%	3.54%	10.13%	3.37%	1.97%	0.11%	5.37%	9.68%
2026/05/04	19.92%	2.26%	6.86%	3.79%	10.32%	6.33%	0.42%	6.66%	1.79%	2.03%
2026/05/05	19.75%	11.84%	4.64%	2.15%	9.78%	6.98%	0.34%	6.04%	6.72%	1.61%
2026/05/06	28.34%	9.88%	5.73%	0%	11.56%	3.24%	2.47%	8.17%	2.78%	0.44%
2026/05/07	24.16%	18.82%	2.55%	0%	11.94%	3.07%	0.58%	6.57%	4.16%	4.63%
2026/05/08	22.38%	14.58%	4.78%	2.11%	8.43%	3.43%	0.36%	5.98%	2.03%	0.66%
2026/05/09	20.16%	19.79%	2.51%	0%	11.87%	2.35%	3.19%	6.67%	10.38%	0.03%
2026/05/10	19.28%	15.69%	4.37%	0%	10.13%	3.47%	4.08%	6.33%	1.17%	0.68%
2026/05/11	18.72%	13.23%	4.79%	0%	8.07%	6.84%	1.49%	7.49%	5.84%	14.11%
2026/05/12	18.7%	13.48%	8.4%	0%	10.92%	9.42%	2.58%	6.37%	5.4%	0%
2026/05/13	24.24%	13.49%	7.2%	3.07%	11%	5.57%	2.22%	7.98%	4.24%	0.21%
2026/05/14	17.28%	14.34%	8.39%	4.59%	10.76%	7.9%	0.16%	5.74%	4.77%	2.81%
2026/05/15	22.94%	16.42%	10.29%	3.39%	7.26%	8.35%	1.86%	5.01%	3.01%	0%
2026/05/16	22.51%	18.8%	6.96%	0%	10.84%	12.21%	2.43%	5.75%	2.08%	0%
2026/05/17	21.52%	12.34%	10.21%	0%	15.77%	9.51%	3.56%	5.43%	0.72%	0%
2026/05/18	20.58%	17.61%	6.4%	3.27%	5.04%	7.61%	2.13%	5.17%	8.76%	0.65%
2026/05/19	27.4%	15.18%	7.5%	2.69%	9.97%	7.68%	3.53%	4.41%	3.71%	0.7%
2026/05/20	22.58%	17.25%	10.26%	4.65%	5.47%	7.97%	1.23%	5.81%	6.15%	0%
2026/05/21	22.59%	20.18%	7.34%	4.2%	7.37%	10.33%	1.94%	5.05%	2.14%	0.61%
2026/05/22	13.55%	28.16%	8.11%	4.47%	4.72%	6.22%	0.25%	6.94%	5.37%	0.12%
2026/05/23	18.32%	18.92%	9.39%	0%	10.8%	8.79%	2.26%	6.62%	2.22%	2.3%
2026/05/24	18.02%	16.61%	11.36%	0.17%	8.21%	9.21%	1.42%	8.79%	2.14%	2.29%
2026/05/25	13.94%	18.19%	11.51%	2.96%	4.86%	9.42%	0.31%	7.2%	5.9%	6.09%
2026/05/26	13.05%	15.41%	10.77%	3.69%	4.96%	5.44%	2.85%	6.49%	5.2%	0.12%
2026/05/27	15.85%	17.97%	9.43%	0.54%	6.8%	5.85%	1.25%	6.06%	4.36%	3.44%
2026/05/28	18.71%	15.87%	13.53%	0.39%	7.88%	6.18%	0.98%	5.44%	7.35%	0.4%
2026/05/29	16.35%	18.21%	14.46%	1.26%	7.09%	4.74%	1.38%	4.57%	3.77%	2.42%
2026/05/30	15.43%	13.97%	11.8%	5.73%	7.33%	6.13%	2.25%	3.81%	4.17%	0.62%
2026/05/31	19.35%	11.22%	9.09%	7.47%	7.08%	4.86%	4.17%	3.74%	2.88%	2.11%

updoc.com.au
hbf.com.au
bupa.com.au
primemedic.com.au
mytelehealthclinic.com.au
finder.com.au
hoothealth.com.au
doctorsondemand.com.au
healthengine.com.au
myhealth.net.au

In May 2026, Updoc.com.au led with fluctuating spend, peaking early at 34.58%. Hbf.com.au saw a mid-month surge, while Bupa.com.au steadily climbed. Primemedic.com.au and Mytelehealthclinic.com.au showed consistent activity. The month ended with diverse spend patterns.

Market Exposure

Competitor Count for AUS Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/05/01	130
2026/05/02	140
2026/05/03	130
2026/05/04	143
2026/05/05	136
2026/05/06	136
2026/05/07	131
2026/05/08	142
2026/05/09	134
2026/05/10	145
2026/05/11	149
2026/05/12	157
2026/05/13	159
2026/05/14	156
2026/05/15	168
2026/05/16	160
2026/05/17	166
2026/05/18	176
2026/05/19	155
2026/05/20	154
2026/05/21	166
2026/05/22	158
2026/05/23	154
2026/05/24	163
2026/05/25	174
2026/05/26	182
2026/05/27	185
2026/05/28	179
2026/05/29	179
2026/05/30	180
2026/05/31	177

In May 2026, distinct advertisers on Google SERP began at 130, fluctuated, and peaked at 185. The month concluded with 177 advertisers, showcasing dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
health.gov.au	5.13%
hbf.com.au	2.86%
bupa.com.au	2.51%
primemedic.com.au	0.76%
betterhealth.vic.gov.au	0.65%
doctorsondemand.com.au	-0.82%
myhealth.net.au	-1.22%
mytelehealthclinic.com.au	-1.4%
updoc.com.au	-1.94%
brisbanecitydoctors.com.au	-2.28%

In the past month, health.gov.au surged with a 5.13% click share increase, while brisbanecitydoctors.com.au dropped by 2.28%.

Campaign Efficiency

AUS Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	health.gov.au	bupa.com.au	updoc.com.au	hbf.com.au	healthengine.com.au	myhealth.net.au	doctorsondemand.com.au	mytelehealthclinic.com.au	finder.com.au	health.qld.gov.au
2026/05/01	0.33%	3.42%	15.4%	13.6%	3.96%	3.72%	0%	1.21%	0.68%	3.01%
2026/05/02	0.48%	2.02%	11.19%	8.34%	3.9%	10.72%	0%	0.76%	1.21%	1.56%
2026/05/03	1.3%	3.24%	8.15%	12.24%	7.52%	19.03%	0.1%	5.31%	1.2%	1.43%
2026/05/04	3.03%	3.98%	9.67%	1.31%	4.57%	8.04%	2.77%	4.24%	2.34%	1.85%
2026/05/05	0%	5.49%	10.98%	9.47%	10.94%	7.73%	3.41%	4.84%	3.1%	1.62%
2026/05/06	0.88%	5.82%	15.99%	8.62%	7.33%	1.85%	8.24%	5.52%	1.58%	2.78%
2026/05/07	1.52%	1.37%	12.04%	12.65%	13.43%	9.49%	3.45%	4.65%	1.19%	1.1%
2026/05/08	0.33%	3.89%	11.75%	11.15%	4.75%	4.03%	3.86%	3.6%	1.38%	2.92%
2026/05/09	1.77%	2.32%	10.54%	15.84%	15.44%	0.06%	7.2%	5.43%	1%	2.41%
2026/05/10	3.43%	3.68%	9.26%	10.4%	3.45%	2.69%	4.67%	3.96%	1.21%	7.08%
2026/05/11	2.11%	3.47%	9.13%	9.21%	9.92%	19.52%	9.87%	3.01%	2.69%	1.4%
2026/05/12	8.4%	10.04%	11.01%	10.41%	10.91%	0%	4.01%	4.74%	3.86%	1.62%
2026/05/13	7.65%	8.22%	14.59%	9.46%	9.04%	0.83%	5.19%	4.6%	2.29%	1.55%
2026/05/14	4.11%	14.79%	8.19%	9.23%	11.39%	3.14%	3.64%	3.78%	2.86%	2.26%
2026/05/15	8.28%	15.4%	11.62%	10.65%	7.58%	0%	3.26%	2.85%	3.22%	1.91%
2026/05/16	2.5%	9.67%	13.27%	17.1%	7.3%	0%	4.42%	5.54%	5.73%	5.41%
2026/05/17	2.81%	15.59%	14.03%	10.42%	1.66%	0%	3.65%	8.42%	4.25%	3.17%
2026/05/18	2.43%	7.83%	13.55%	13.72%	12.26%	3.17%	3.58%	2.2%	3.2%	1.92%
2026/05/19	1.76%	13.65%	18.02%	11.86%	9.05%	2.77%	3.03%	4.63%	3.72%	2.26%
2026/05/20	6.86%	17.16%	11.76%	12.46%	13.4%	0%	3.87%	2.29%	2.86%	1.19%
2026/05/21	5.21%	6.77%	14.24%	18.01%	5.05%	1.74%	4.04%	3.43%	4.48%	2.6%
2026/05/22	6.17%	12.11%	8.71%	19.35%	6.57%	0.38%	4.77%	2.38%	2.23%	1.97%
2026/05/23	6.95%	11.23%	11.24%	13.3%	6.75%	3.83%	5.54%	4.95%	3.54%	2.8%
2026/05/24	2.7%	16.53%	9.85%	11.89%	5.49%	3.52%	8.41%	4.05%	3.7%	2.18%
2026/05/25	3.18%	13.37%	7.74%	13.71%	9.04%	7.58%	6.09%	2.78%	6.19%	2.11%
2026/05/26	17.22%	12.02%	5.77%	9.06%	9.96%	0.39%	6.15%	1.7%	1.77%	0.95%
2026/05/27	19.09%	6.91%	7.44%	10.74%	8.52%	3.4%	3.89%	2.79%	2.74%	1.84%
2026/05/28	12.27%	14.36%	9.81%	11.38%	10.01%	1.47%	3.63%	3.47%	2.3%	2.23%
2026/05/29	18.57%	13.23%	7.95%	11.66%	6.94%	2.75%	2.47%	3.09%	1.79%	2.51%
2026/05/30	16.59%	11.18%	7.93%	7.87%	7.38%	1.93%	1.64%	2.65%	1.96%	1.61%
2026/05/31	11.33%	9.87%	9.05%	7.28%	6.69%	3.81%	3.24%	2.96%	1.58%	1.15%

health.gov.au
bupa.com.au
updoc.com.au
hbf.com.au
healthengine.com.au
myhealth.net.au
doctorsondemand.com.au
mytelehealthclinic.com.au
finder.com.au
health.qld.gov.au

In May 2026, health.gov.au’s impression share surged, peaking at 19.09% on the 27th. Bupa.com.au and updoc.com.au showed consistent strength, while myhealth.net.au fluctuated. The month concluded with health.gov.au leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Hospitals - Last month

1
Get Up To 10 Weeks Free - Join Direct By 10 June 2026 https://www.bupa.com.au
Join Direct By 10 June 2026 & Get Up To 10 Weeks Free + WW. T&Cs apply. New members only.
2
Want up to 14 Weeks Free? - Waits Waived Eligible Extras https://www.hbf.com.au
Act Quick. For New Members Who Join Eligible Combined Cover By 30 July. T&Cs Apply.
3
HCF Hospital Cover https://www.hcf.com.au › health › insurance
Affordable Cover Available — You could avoid paying the Medicare Levy Surcharge with hospital cover.
4
Find your nearest Medicare Urgent Care Clinic | Australian https://www.health.gov.au
Medicare UCCs Provide Bulk Billed Care For Urgent Illnesses & Injuries. Visit The Website To Find a Medicare Urgent Care Clinic Near You.
5
Join Queensland Health https://careers.health.qld.gov.au
Healthcare jobs in QLD Health — Find your next career in Queensland. Come for work, stay for the lifestyle. Training, teamwork and support. Join our Queensland Health team today.

In the competitive landscape of healthcare PPC ads, Bupa and HBF entice new members with generous offers of up to 10 and 14 weeks free, respectively. HCF emphasizes affordability and tax benefits, while Medicare promotes accessible urgent care. Queensland Health highlights career opportunities, blending work with lifestyle.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Hospitals May 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Hospitals May 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Hospitals May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Hospitals May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Hospitals May 2026 Report?

The AUS Healthcare & Medical Hospitals May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Hospitals May 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Hospitals May 2026 Report for?

The AUS Healthcare & Medical Hospitals May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Healthcare & Medical Hospitals - PPC Market Share Analysis May 2026