UK Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
specsavers.co.uk	14.77
opticalexpress.co.uk	4.28
yorktest.com	4.11
onedaytests.com	3.7
medichecks.com	3.42
thriva.co	3.1
bootshearingcare.com	3.08
vista-health.co.uk	1.91
ebay.co.uk	1.88
gettested.co.uk	1.85
others	57.9

Specsavers.co.uk leads with 14.77% click share, while ‘others’ dominate at 57.9%. Opticalexpress.co.uk and yorktest.com follow, highlighting diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	specsavers.co.uk	opticalexpress.co.uk	medichecks.com	thriva.co	onedaytests.com	bootshearingcare.com	londonvisionclinic.com	yorktest.com	vista-health.co.uk	optegra.com
2025/06/01	12.43%	3.05%	3.08%	2.85%	5.1%	4.39%	2.95%	2.98%	2.53%	2.28%
2025/06/02	12.1%	2.61%	3.43%	2.94%	4.16%	3.7%	2.8%	2.25%	1.66%	1.58%
2025/06/03	12.84%	4.41%	2.58%	1.63%	4.11%	3.37%	3.72%	0.86%	2.27%	2.84%
2025/06/04	13.24%	4.7%	3.19%	3%	4.84%	2.38%	2.27%	1.37%	2.18%	1.91%
2025/06/05	13.77%	6.05%	2.37%	2.78%	3.65%	3.22%	4.27%	1.09%	2.02%	1.77%
2025/06/06	14.87%	4.18%	2.43%	3.03%	4.4%	2.38%	3.05%	1.23%	1.55%	1.6%
2025/06/07	13.79%	4.24%	2.65%	3.16%	4.03%	2.58%	3.34%	3.23%	2.02%	0.88%
2025/06/08	14.91%	4.11%	2.7%	2.74%	4.21%	3.07%	2.6%	3.69%	2.07%	1.28%
2025/06/09	14.84%	3.06%	2.71%	2.71%	6.81%	2.99%	1.1%	3.3%	2.21%	2.47%
2025/06/10	12.6%	4.51%	3.07%	3.08%	4.48%	2.36%	2.06%	3.46%	1.67%	1.93%
2025/06/11	12.84%	4.67%	2.82%	4.09%	3.61%	2.73%	1.76%	2.49%	1.75%	2.11%
2025/06/12	12.2%	3.93%	2.77%	3.85%	4.7%	2.68%	2.45%	1.12%	1.79%	1.74%
2025/06/13	12.51%	5.59%	3.04%	3.14%	4.8%	3.23%	2.28%	1.01%	2.14%	2.27%
2025/06/14	12.74%	3.94%	2.81%	3.21%	4.69%	2.54%	3.07%	3%	2.17%	0.92%
2025/06/15	15.85%	4.03%	3.35%	2.97%	5.53%	3.57%	1.84%	2.01%	1.74%	0.54%
2025/06/16	14.3%	3.56%	3.14%	3.33%	3.88%	3.65%	2%	2.61%	2.25%	2.02%
2025/06/17	11.35%	5.58%	3.94%	4.25%	2.56%	2.63%	2.38%	1.65%	1.98%	2.82%
2025/06/18	12.78%	5.38%	4.16%	3.66%	2.88%	2.78%	2.86%	1.46%	2.07%	1.87%
2025/06/19	14.52%	3.63%	3.51%	3.68%	3.35%	3.31%	1.6%	2.78%	1.91%	2.22%
2025/06/20	16.24%	5.38%	3.8%	3.31%	2.87%	3.22%	1.64%	2.33%	2.02%	2.51%
2025/06/21	17.35%	3.73%	3.68%	2.2%	3.44%	3.64%	1.72%	2.6%	2.07%	1.26%
2025/06/22	17.92%	5.31%	3.65%	2.39%	2.61%	3.98%	1.3%	2.72%	2.28%	1.97%
2025/06/23	20.57%	4.91%	3.8%	2.32%	1.52%	4.73%	2.42%	2.51%	1.98%	2.61%
2025/06/24	19.51%	3.72%	3.67%	2.27%	2.58%	3.29%	1.7%	3.39%	2%	2.12%
2025/06/25	18.02%	4.05%	3.82%	2.83%	2.31%	3.06%	2.87%	2.96%	1.73%	1.55%
2025/06/26	21.07%	3.72%	3.75%	1.9%	2.16%	3.52%	1.76%	3.07%	1.91%	2.1%
2025/06/27	18.51%	4.61%	3.56%	2.54%	2.17%	3.88%	2.5%	2.38%	1.62%	2.18%
2025/06/28	17.47%	4.09%	3.12%	2.35%	2.32%	2.94%	1.63%	3.11%	2.08%	1.5%
2025/06/29	18.45%	4.75%	3.78%	3.05%	2.11%	3.3%	1.69%	2.41%	1.82%	1.91%
2025/06/30	14.74%	5.69%	3.86%	3.1%	3.03%	3.02%	2.65%	2.49%	1.93%	1.7%

In June 2025, Specsavers.co.uk led with a significant rise, peaking at 21.07% on the 26th. Opticalexpress.co.uk and Medichecks.com showed steady growth, while Thriva.co and Onedaytests.com fluctuated. The month concluded with Specsavers.co.uk maintaining dominance.

Market Exposure

Competitor Count for UK Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	394
2025/06/02	414
2025/06/03	371
2025/06/04	403
2025/06/05	407
2025/06/06	426
2025/06/07	410
2025/06/08	425
2025/06/09	416
2025/06/10	451
2025/06/11	441
2025/06/12	446
2025/06/13	435
2025/06/14	441
2025/06/15	432
2025/06/16	425
2025/06/17	439
2025/06/18	440
2025/06/19	400
2025/06/20	428
2025/06/21	435
2025/06/22	426
2025/06/23	433
2025/06/24	441
2025/06/25	429
2025/06/26	439
2025/06/27	420
2025/06/28	408
2025/06/29	401
2025/06/30	432

June began with 394 advertisers, peaking at 451 on June 10. The month concluded with 432 advertisers, reflecting a steady increase.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
specsavers.co.uk	3.19%
medichecks.com	0.83%
prostatecanceruk.org	0.63%
yorktest.com	0.62%
forthwithlife.co.uk	0.5%
betterview.co.uk	-0.43%
optimax.co.uk	-0.54%
focusclinics.com	-0.64%
gettested.co.uk	-0.67%
onedaytests.com	-2.07%

Specsavers.co.uk surged with a 3.19% click share increase, while onedaytests.com faced a 2.07% decline.

Campaign Efficiency

UK Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	specsavers.co.uk	medichecks.com	thriva.co	onedaytests.com	opticalexpress.co.uk	vista-health.co.uk	ebay.co.uk	londonvisionclinic.com	smile-therapy.co.uk	gettested.co.uk
2025/06/01	7.65%	3.29%	3.98%	6.43%	1.95%	2.49%	2.36%	2.58%	1.17%	3.2%
2025/06/02	7.22%	3.55%	3.72%	5.2%	1.66%	1.68%	2.31%	2.01%	2.89%	3.72%
2025/06/03	8.5%	2.73%	2.4%	5.24%	2.97%	2.16%	2.56%	2.66%	0.49%	4.06%
2025/06/04	7.9%	3.18%	3.77%	5.63%	2.8%	2.06%	4.35%	1.53%	2.35%	3.76%
2025/06/05	9.29%	2.85%	4.15%	4.97%	4.03%	2.17%	1.08%	3.6%	0.39%	2.52%
2025/06/06	9.57%	2.56%	4.04%	5.42%	2.79%	1.55%	2.26%	2.18%	0.63%	3.01%
2025/06/07	8.48%	2.74%	4.15%	4.98%	2.66%	1.96%	3.8%	2.27%	2.47%	3.06%
2025/06/08	9.58%	3.08%	3.93%	5.47%	2.84%	2.19%	2.06%	1.85%	2.39%	3.09%
2025/06/09	8.58%	2.87%	3.79%	8.44%	1.96%	2.3%	5.31%	0.64%	1.22%	3.59%
2025/06/10	7.71%	3.05%	4.1%	5.59%	2.44%	1.68%	2.76%	1.62%	1.98%	2.78%
2025/06/11	7.8%	2.98%	5.66%	4.45%	2.98%	1.69%	1.56%	1.34%	2.17%	2.2%
2025/06/12	7.4%	2.92%	5.32%	5.81%	2.72%	1.76%	2.3%	1.68%	2.74%	2.16%
2025/06/13	7.95%	3.28%	4.48%	6.12%	4.19%	2.21%	1.66%	1.58%	1.58%	2%
2025/06/14	7.3%	3.1%	4.31%	5.85%	2.7%	2.19%	1.9%	2.44%	2.15%	1.77%
2025/06/15	9.95%	3.63%	4.19%	7.46%	2.67%	1.94%	1.46%	1.23%	0.74%	2.56%
2025/06/16	8.51%	3.39%	4.55%	4.88%	2.71%	2.28%	1.9%	1.33%	2.36%	2.13%
2025/06/17	6.83%	4.21%	5.68%	3.17%	3.59%	2.03%	2.58%	1.75%	1.42%	2.26%
2025/06/18	7.79%	4.65%	5%	3.49%	3.39%	2.01%	2.16%	2.25%	1.98%	2.5%
2025/06/19	8.38%	3.76%	5.06%	4.1%	2.18%	2.13%	3.17%	1.2%	1.74%	2.15%
2025/06/20	9.69%	4.22%	4.71%	3.64%	3.23%	2.24%	3.05%	1.31%	1.79%	1.89%
2025/06/21	9.06%	4.21%	3.03%	4.28%	2.2%	2.02%	3.64%	1.34%	3.36%	1.92%
2025/06/22	10.05%	4.17%	3.36%	3.35%	3.27%	2.35%	3.6%	1.18%	2.86%	1.99%
2025/06/23	11.8%	4.43%	3.33%	1.97%	3.2%	2.19%	1.58%	1.94%	2.61%	1.11%
2025/06/24	11.75%	4.1%	3.08%	3.36%	2.58%	2.14%	1.74%	1.29%	3.74%	1.76%
2025/06/25	10.19%	4.33%	3.85%	2.94%	2.63%	1.93%	2.12%	2.3%	2.9%	1.8%
2025/06/26	12.14%	4.3%	2.56%	2.82%	2.59%	2.11%	2.61%	1.54%	2.92%	2.13%
2025/06/27	11%	4.03%	3.5%	2.77%	2.77%	1.6%	3.14%	2.22%	1%	1.78%
2025/06/28	10.21%	3.52%	3.11%	2.95%	2.38%	2.16%	3.43%	1.48%	4.24%	1.42%
2025/06/29	10.62%	4.56%	4.2%	2.84%	3.14%	1.99%	2.29%	1.45%	1.21%	2.11%
2025/06/30	8.81%	4.47%	4.25%	4.02%	3.86%	2.05%	2.04%	1.92%	1.92%	1.65%

In June 2025, Specsavers.co.uk led with a steady rise, peaking at 12.14% on the 26th. Medichecks.com and Thriva.co showed consistent growth, while Onedaytests.com fluctuated. Opticalexpress.co.uk and Vista-health.co.uk maintained low shares. The month ended with Specsavers.co.uk dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Laser Eye Surgery £999 per eye - AccuVision - The Eye Clinic https://www.accuvision.co.uk
No More Lenses? Treat your eyes to better vision. Join 1000s who now enjoy better vision.
2
PSA Test Accuracy | Reliable Cancer Information https://www.cancerresearchuk.org
Learn More About Cancer Today. Cancer Research UK. Together We Are Beating Cancer.
3
Prostate Blood Test - Free Delivery On Home Test Kit https://health.goodbodyclinic.com › psa_blood_test
Prostate PSA Blood Test Was £79, Now £69 And Subscribe For Up To 20% Off. Lets Get Tested.
4
Eye Surgery Clinic - London - Book A Free Clinic Assessment https://londonvisionclinic.com › lasereyesurgery › get_in_touch
Book A Free Clinic Assessment Now. Personalised Laser Treatments With Outstanding Results.
5
Book An Appointment Now - Book An Eye Test Today https://www.specsavers.co.uk › eye › test
You're Better Off At Specsavers. Receive Expert Eye Care In Store Or Online. Visit Today.

AccuVision and London Vision Clinic captivate with personalized laser eye surgery, while Cancer Research UK and Goodbody Clinic focus on reliable cancer testing. Specsavers emphasizes expert eye care accessibility. These ads highlight trust, affordability, and personalized healthcare solutions.

Frequently Asked Questions

Why is the UK Healthcare & Medical Medical Imaging and Radiology June 2025 Report useful and how should I use it?

Why is the UK Healthcare & Medical Medical Imaging and Radiology June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Healthcare & Medical Medical Imaging and Radiology June 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Healthcare & Medical Medical Imaging and Radiology June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Healthcare & Medical Medical Imaging and Radiology June 2025 Report?

The UK Healthcare & Medical Medical Imaging and Radiology June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Healthcare & Medical Medical Imaging and Radiology June 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Healthcare & Medical Medical Imaging and Radiology June 2025 Report for?

The UK Healthcare & Medical Medical Imaging and Radiology June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

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VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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UK Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis June 2025

Share of Clicks for top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Share of Spend for the top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Competitor Count for UK Healthcare & Medical Medical Imaging and Radiology

Market Loss & Market Gains for UK Healthcare & Medical Medical Imaging and Radiology

UK Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medical Imaging and Radiology

Frequently Asked Questions

Why is the UK Healthcare & Medical Medical Imaging and Radiology June 2025 Report useful and how should I use it?

Why is the UK Healthcare & Medical Medical Imaging and Radiology June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Healthcare & Medical Medical Imaging and Radiology June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Healthcare & Medical Medical Imaging and Radiology June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

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UK Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis June 2025

Share of Clicks for top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Share of Spend for the top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Competitor Count for UK Healthcare & Medical Medical Imaging and Radiology

Market Loss & Market Gains for UK Healthcare & Medical Medical Imaging and Radiology

UK Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medical Imaging and Radiology

Frequently Asked Questions

Why is the UK Healthcare & Medical Medical Imaging and Radiology June 2025 Report useful and how should I use it?

Why is the UK Healthcare & Medical Medical Imaging and Radiology June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Healthcare & Medical Medical Imaging and Radiology June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Healthcare & Medical Medical Imaging and Radiology June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

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UK Rehabilitation

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the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena