Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 32.6460960273 |
| 67.3539039727 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 39 |
| 61 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| specsavers.co.uk | 16.5 |
| opticalexpress.co.uk | 6.57 |
| medichecks.com | 5.07 |
| onedaytests.com | 4.56 |
| yorktest.com | 3.33 |
| londonvisionclinic.com | 3.21 |
| randoxhealth.com | 3.14 |
| focusclinics.com | 2.82 |
| bootshearingcare.com | 2.32 |
| gettested.co.uk | 2.22 |
| others | 50.26 |
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Specsavers.co.uk leads with 16.5% click share, while ‘others’ dominate at 50.26%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | specsavers.co.uk | opticalexpress.co.uk | focusclinics.com | onedaytests.com | randoxhealth.com | medichecks.com | bootshearingcare.com | yorktest.com | londonvisionclinic.com | gettested.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 10.48% | 6.94% | 6.31% | 4.83% | 4.17% | 4.57% | 2.31% | 1.68% | 7.03% | 1.91% |
| 2026/02/02 | 9.96% | 6.6% | 4.03% | 5.79% | 3.78% | 6.41% | 1.82% | 1.64% | 2.86% | 2.77% |
| 2026/02/03 | 9.97% | 4.38% | 2.9% | 5.98% | 4.83% | 4.46% | 2.5% | 1.7% | 3.95% | 3.45% |
| 2026/02/04 | 10.67% | 5.82% | 2.96% | 7.15% | 4.31% | 4.27% | 1.66% | 1.41% | 3.64% | 2.43% |
| 2026/02/05 | 10.8% | 6.35% | 2.64% | 6.68% | 5.08% | 3.9% | 1.41% | 1.96% | 5.45% | 2.55% |
| 2026/02/06 | 11.35% | 4.7% | 3.04% | 7.86% | 4.15% | 4.14% | 1.59% | 0.94% | 4.87% | 3.28% |
| 2026/02/07 | 11.98% | 5.75% | 4.14% | 7.02% | 3.08% | 2.74% | 1.95% | 2.09% | 5.18% | 2.96% |
| 2026/02/08 | 12.37% | 5.85% | 3.93% | 6.68% | 3.92% | 2.02% | 1.8% | 2.08% | 4.74% | 2.09% |
| 2026/02/09 | 13.68% | 6.48% | 3.87% | 6.59% | 3.52% | 2.52% | 1.88% | 1.67% | 3.07% | 1.8% |
| 2026/02/10 | 13.36% | 6.15% | 4.28% | 6.49% | 4.4% | 2.9% | 2.09% | 1.92% | 4.44% | 1.71% |
| 2026/02/11 | 15.15% | 7.65% | 3.44% | 4.59% | 3.32% | 2.6% | 2.27% | 1.7% | 2.68% | 1.63% |
| 2026/02/12 | 13.75% | 8.39% | 5.06% | 4.21% | 3.22% | 2.76% | 2.3% | 2.5% | 3.72% | 1.62% |
| 2026/02/13 | 11.3% | 4.69% | 3.03% | 7.83% | 4.13% | 4.12% | 1.58% | 0.94% | 4.85% | 3.26% |
| 2026/02/14 | 11.91% | 5.74% | 4.12% | 6.98% | 3.07% | 2.72% | 1.94% | 2.08% | 5.15% | 2.99% |
| 2026/02/15 | 12.32% | 5.83% | 3.91% | 6.65% | 3.91% | 2.01% | 1.79% | 2.07% | 4.71% | 2.08% |
| 2026/02/16 | 13.62% | 6.47% | 3.85% | 6.56% | 3.51% | 2.51% | 1.87% | 1.67% | 3.06% | 1.79% |
| 2026/02/17 | 13.05% | 7.65% | 6.14% | 5.87% | 2.13% | 1.61% | 2.06% | 1.05% | 6.82% | 0.64% |
| 2026/02/18 | 13.13% | 8.46% | 4.89% | 4.7% | 4.49% | 3.08% | 1.7% | 2.06% | 4.29% | 2.07% |
| 2026/02/19 | 13.67% | 7.14% | 4.47% | 4.3% | 3.66% | 3.26% | 2.74% | 2.02% | 4.25% | 1.39% |
| 2026/02/20 | 12.99% | 9.69% | 5.22% | 3.86% | 3.75% | 4.31% | 2.21% | 1.47% | 4.92% | 1.53% |
| 2026/02/21 | 13.2% | 5.66% | 5.07% | 3.06% | 4.96% | 4.49% | 3.95% | 1.56% | 5.65% | 1.81% |
| 2026/02/22 | 13.45% | 6.95% | 5.35% | 3.62% | 4.18% | 4.54% | 3.1% | 2.09% | 4.96% | 1.73% |
| 2026/02/23 | 14.94% | 7.82% | 4.69% | 3.23% | 3.71% | 3.2% | 3.15% | 1.18% | 3.27% | 1.1% |
| 2026/02/24 | 14.41% | 10.81% | 2.79% | 3.37% | 3.24% | 2.89% | 2.75% | 1.33% | 3.67% | 1.04% |
| 2026/02/25 | 13.83% | 8.89% | 5.94% | 2.4% | 2.66% | 3.23% | 3.12% | 1.89% | 3.65% | 1.47% |
| 2026/02/26 | 14.57% | 8.73% | 6.46% | 2.31% | 2.93% | 3.25% | 2.61% | 2.37% | 4.17% | 1.32% |
| 2026/02/27 | 12.99% | 7.27% | 4.28% | 4.21% | 4.09% | 4.08% | 2.4% | 2.66% | 2.46% | 2.72% |
| 2026/02/28 | 13.57% | 9.15% | 6.33% | 3.68% | 3.01% | 2.79% | 2.75% | 2.7% | 1.86% | 1.73% |
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In February 2026, Specsavers.co.uk led PPC spend, peaking mid-month. Opticalexpress.co.uk and Focusclinics.com showed fluctuating trends, while Onedaytests.com and Randoxhealth.com experienced declines. The month concluded with Specsavers.co.uk maintaining dominance.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 364 |
| 2026/02/02 | 389 |
| 2026/02/03 | 389 |
| 2026/02/04 | 411 |
| 2026/02/05 | 403 |
| 2026/02/06 | 387 |
| 2026/02/07 | 396 |
| 2026/02/08 | 402 |
| 2026/02/09 | 387 |
| 2026/02/10 | 394 |
| 2026/02/11 | 387 |
| 2026/02/12 | 384 |
| 2026/02/13 | 387 |
| 2026/02/14 | 396 |
| 2026/02/15 | 402 |
| 2026/02/16 | 387 |
| 2026/02/17 | 345 |
| 2026/02/18 | 374 |
| 2026/02/19 | 379 |
| 2026/02/20 | 344 |
| 2026/02/21 | 342 |
| 2026/02/22 | 353 |
| 2026/02/23 | 374 |
| 2026/02/24 | 362 |
| 2026/02/25 | 367 |
| 2026/02/26 | 353 |
| 2026/02/27 | 327 |
| 2026/02/28 | 345 |
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February began with 364 advertisers, peaking at 411 on the 4th. Mid-month saw fluctuations, ending with a dip to 345.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Specsavers.co.uk and Opticalexpress.co.uk lead with click share gains, while Onedaytests.com and Gettested.co.uk face declines.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | specsavers.co.uk | opticalexpress.co.uk | focusclinics.com | onedaytests.com | medichecks.com | randoxhealth.com | bupa.co.uk | gettested.co.uk | wcrf.org | londonvisionclinic.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 8.1% | 4.25% | 4.57% | 5.67% | 6.37% | 4.37% | 1.03% | 2.56% | 1.26% | 5.62% |
| 2026/02/02 | 7.29% | 4.11% | 2.66% | 6.58% | 8.25% | 3.7% | 1.57% | 3.83% | 0.65% | 2.2% |
| 2026/02/03 | 7.53% | 2.78% | 2.07% | 6.31% | 5.49% | 4.49% | 2.46% | 4.69% | 0.98% | 2.83% |
| 2026/02/04 | 9.22% | 3.74% | 1.97% | 7.97% | 5.07% | 4.36% | 2.59% | 3.26% | 0.15% | 2.79% |
| 2026/02/05 | 9.29% | 4.27% | 2.03% | 7.5% | 4.73% | 4.99% | 2.28% | 3.42% | 0.09% | 4.14% |
| 2026/02/06 | 9.98% | 2.99% | 2.28% | 8.4% | 4.97% | 4.2% | 2.42% | 4.39% | 0.12% | 3.85% |
| 2026/02/07 | 10.13% | 3.76% | 2.91% | 8.25% | 4.11% | 3.23% | 0.75% | 4.06% | 0.09% | 4.28% |
| 2026/02/08 | 10.64% | 3.85% | 2.65% | 7.92% | 2.7% | 4.01% | 0.84% | 2.89% | 3.23% | 3.63% |
| 2026/02/09 | 12.11% | 3.97% | 2.91% | 7.71% | 3.34% | 3.41% | 1.27% | 2.41% | 3.86% | 2.44% |
| 2026/02/10 | 11.45% | 4% | 2.8% | 7.27% | 3.9% | 4.36% | 1.03% | 2.23% | 2.02% | 3.72% |
| 2026/02/11 | 12.97% | 4.86% | 2.15% | 5.04% | 3.33% | 3.49% | 1.85% | 2.06% | 1.39% | 2.07% |
| 2026/02/12 | 12.62% | 5.68% | 3.78% | 4.89% | 4.2% | 3.31% | 0.98% | 2.08% | 2.04% | 2.63% |
| 2026/02/13 | 9.98% | 2.99% | 2.28% | 8.4% | 4.97% | 4.2% | 2.42% | 4.39% | 0.12% | 3.85% |
| 2026/02/14 | 10.13% | 3.76% | 2.91% | 8.25% | 4.11% | 3.23% | 0.75% | 4.06% | 0.09% | 4.28% |
| 2026/02/15 | 10.64% | 3.85% | 2.65% | 7.92% | 2.7% | 4.01% | 0.84% | 2.89% | 3.23% | 3.63% |
| 2026/02/16 | 12.11% | 3.97% | 2.91% | 7.71% | 3.34% | 3.41% | 1.27% | 2.41% | 3.86% | 2.44% |
| 2026/02/17 | 10.97% | 5.43% | 4.22% | 6.83% | 2.01% | 2.11% | 1.53% | 0.9% | 2.9% | 5.11% |
| 2026/02/18 | 10.88% | 5.76% | 3.28% | 5.27% | 4.14% | 4.58% | 1.92% | 2.84% | 0.12% | 3.12% |
| 2026/02/19 | 11.86% | 4.99% | 3.21% | 4.75% | 4.37% | 3.62% | 1.17% | 1.86% | 1.08% | 3.39% |
| 2026/02/20 | 11.92% | 6.73% | 3.74% | 4.36% | 5.75% | 3.76% | 1.64% | 1.97% | 0.37% | 3.55% |
| 2026/02/21 | 11.46% | 4.02% | 3.82% | 3.78% | 5.91% | 5.39% | 0.68% | 2.43% | 1.5% | 4.77% |
| 2026/02/22 | 11.88% | 4.48% | 3.93% | 4.37% | 6.04% | 4.55% | 1.52% | 2.3% | 0.27% | 3.82% |
| 2026/02/23 | 13.32% | 5.25% | 3.64% | 3.56% | 3.96% | 3.79% | 2.65% | 1.47% | 7.8% | 2.43% |
| 2026/02/24 | 13.09% | 7.42% | 2.18% | 4.01% | 3.77% | 3.37% | 2.53% | 1.37% | 2.55% | 3.19% |
| 2026/02/25 | 12.8% | 6.06% | 4.41% | 2.89% | 4.21% | 2.71% | 3.32% | 1.86% | 2.87% | 2.72% |
| 2026/02/26 | 13.71% | 6.08% | 4.83% | 2.94% | 4.27% | 3.02% | 4.53% | 1.64% | 1.5% | 3.03% |
| 2026/02/27 | 10.6% | 4.3% | 3.07% | 5% | 5.02% | 4.28% | 3.22% | 3.39% | 3% | 1.64% |
| 2026/02/28 | 11.96% | 6.4% | 4.92% | 4.69% | 3.56% | 3.26% | 2.81% | 2.31% | 1.78% | 1.34% |
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In February 2026, Specsavers.co.uk led with a steady rise, peaking at 13.71% on the 26th. Opticalexpress.co.uk fluctuated, ending at 6.4%. Focusclinics.com saw modest gains, closing at 4.92%. Onedaytests.com started strong but declined, finishing at 4.69%. Medichecks.com showed varied performance, ending at 3.56%. Randoxhealth.com remained stable, closing at 3.26%. Bupa.co.uk improved, peaking at 4.53% on the 26th. Gettested.co.uk had a mixed month, ending at 2.31%. Wcrf.org spiked mid-month, closing at 1.78%. Londonvisionclinic.com fluctuated, ending at 1.34%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Powered by pediatricians.Trusted by parents.The American Academy of Pediatrics. Stay Healthy. Learn More. Be Safe.
Check your BMI to find out if you're a healthy weight for your height, and get advice on what to do next. This BMI calculator is for people over 18 years old.
Laser Eye Surgery From £595. Finance From £19 Per Month Per Eye. Invest In Clearer Vision.
Because We have Great Value and Choice Why Choose Anyone Else?
Our BMI calculator is a great way to know whether you’re a healthy weight for your height. Find out where you lie on the BMI scale with our Body Mass Index calculator. Advice Based On Research.
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In the competitive landscape of Google PPC, healthcare and medical imaging ads shine with unique propositions. Healthychildren.org emphasizes trust with pediatrician-backed advice. NHS offers a BMI calculator for adults, promoting health awareness. Optical Express and Specsavers focus on affordability and vision clarity, while WCRF.org provides research-based BMI insights.
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How to use the UK Healthcare & Medical Medical Imaging and Radiology February 2026 Report
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Data within the UK Healthcare & Medical Medical Imaging and Radiology February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The UK Healthcare & Medical Medical Imaging and Radiology February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The UK Healthcare & Medical Medical Imaging and Radiology February 2026 Report aggregates data from across both device types and Google Shopping.
The UK Healthcare & Medical Medical Imaging and Radiology February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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