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UK Healthcare & Medical Rehabilitation - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
betterhelp.com 5.25
pdsa.org.uk 4.9
careco.co.uk 4.64
orthopulse.co.uk 4.07
weightwatchers.com 3.88
myjuniper.co.uk 3.31
ebay.co.uk 3.14
revitive.com 2.39
bestonlinetherapyservices.com 1.47
welzo.com 1.33
others 65.62

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 65.62% click share. BetterHelp leads individual advertisers at 5.25%, followed by PDSA at 4.9%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date betterhelp.com myjuniper.co.uk phloclinic.co.uk healthexpress.co.uk forbes.com welzo.com careco.co.uk bestonlinetherapyservices.com weightwatchers.com orthopulse.co.uk
2025/05/01 5.06% 14.24% 1.97% 0.51% 1.9% 2.41% 3.99% 3.69% 1.8% 2.67%
2025/05/02 6.86% 11.38% 4.96% 1.33% 1.24% 1.66% 3.17% 2.4% 2.24% 2.24%
2025/05/03 7.4% 10.41% 0.99% 2.03% 1.11% 1.48% 4.59% 2.61% 2.44% 2.46%
2025/05/04 7.29% 13.09% 1.07% 1.07% 1.04% 0.93% 4.41% 2.68% 2.99% 3.12%
2025/05/05 7.48% 11.51% 2.1% 3.21% 1.05% 3.42% 4.13% 2.02% 2.88% 1.94%
2025/05/06 8.57% 14.56% 1.85% 4.32% 1.35% 3.53% 2.74% 2.61% 2.07% 1.88%
2025/05/07 8.85% 9.99% 1.06% 1.06% 1.57% 1.55% 2.84% 2.11% 2.75% 2.65%
2025/05/08 8.07% 9.76% 0.8% 0.01% 1.04% 3.22% 4.25% 2.12% 2.62% 2.87%
2025/05/09 7.88% 8.16% 3.95% 0.56% 1.22% 3.29% 3.63% 2.5% 2.03% 2.84%
2025/05/10 9.26% 5.14% 1.69% 0.01% 1.49% 3.37% 3.1% 1.95% 2.36% 2.79%
2025/05/11 8.63% 6.64% 3% 0% 1.6% 1.95% 2.8% 3.1% 3.01% 3.24%
2025/05/12 10.55% 10.03% 2.77% 0% 1.49% 1.56% 3.02% 4.34% 3.42% 2.77%
2025/05/13 8.56% 11.79% 0.98% 0.44% 1.6% 2.41% 2.58% 2.79% 3.39% 2.62%
2025/05/14 9.28% 5.75% 0.04% 1.31% 1.03% 3.98% 2.32% 2.85% 2.58% 3.31%
2025/05/15 9.29% 7.82% 2.87% 1.03% 3.44% 2.08% 2.07% 2.85% 2.09% 1.76%
2025/05/16 9.86% 5.86% 2.61% 0% 3.72% 2.29% 1.31% 3.43% 2.02% 1.61%
2025/05/17 12.15% 3.56% 1.12% 0% 3.53% 3.24% 2.31% 5% 1.33% 1.55%
2025/05/18 12.02% 0.18% 0.06% 0.52% 4.01% 2.13% 2.61% 3.96% 1.37% 2.06%
2025/05/19 11.49% 10.66% 1.69% 1.22% 4.04% 0.62% 1.62% 4.69% 1.11% 1.59%
2025/05/20 10.15% 10.36% 2.5% 3.05% 2.6% 5.16% 1.34% 4.07% 1.1% 1.27%
2025/05/21 12.49% 8.39% 0.82% 4.84% 1.98% 2.58% 1.27% 3.6% 1.5% 2.01%
2025/05/22 11.81% 8.32% 0.03% 1.95% 1.16% 2.93% 2.31% 3.15% 1.6% 2.19%
2025/05/23 12.86% 4.79% 1.74% 1.41% 2.04% 1.98% 1.93% 3.49% 1.8% 1.58%
2025/05/24 11.43% 8.2% 0.02% 2.02% 1.39% 1.43% 1.49% 3.21% 1.78% 1.52%
2025/05/25 12.87% 1.13% 0.04% 0.63% 2.58% 1.34% 2.75% 4.11% 1.96% 2.09%
2025/05/26 12.23% 4.26% 0.86% 1.69% 2.26% 1.3% 2.1% 3.31% 1.36% 1.88%
2025/05/27 11.16% 7.38% 1.03% 5.59% 2.77% 2.25% 1.65% 2.9% 1.71% 1.21%
2025/05/28 13.64% 4.8% 0.93% 0.61% 2.82% 0.68% 2% 2.89% 1.57% 1.33%
2025/05/29 12.4% 5.42% 2.67% 6.81% 3.15% 4.53% 1.59% 2.84% 1.48% 1.66%
2025/05/30 13.05% 4.52% 0.06% 0.7% 3.54% 1.59% 2.8% 1.5% 1.4% 1.9%
2025/05/31 11.92% 9.33% 3.74% 3.08% 2.7% 2.42% 2.33% 2.05% 1.34% 1.2%

Copyright © Adthena. All rights reserved.

In May 2025, BetterHelp’s PPC spend share surged, peaking at 13.64% on May 28. MyJuniper saw fluctuations, ending at 9.33%. PhloClinic’s share remained low, while HealthExpress experienced a mid-month dip. Forbes and Welzo showed steady trends, with CareCo and BestOnlineTherapyServices maintaining moderate shares. WeightWatchers and OrthoPulse had consistent, lower spend shares.

Market Exposure

Competitor Count for UK Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 772
2025/05/02 739
2025/05/03 782
2025/05/04 797
2025/05/05 799
2025/05/06 761
2025/05/07 854
2025/05/08 860
2025/05/09 847
2025/05/10 832
2025/05/11 841
2025/05/12 829
2025/05/13 836
2025/05/14 841
2025/05/15 886
2025/05/16 846
2025/05/17 807
2025/05/18 806
2025/05/19 807
2025/05/20 812
2025/05/21 779
2025/05/22 754
2025/05/23 711
2025/05/24 732
2025/05/25 702
2025/05/26 726
2025/05/27 746
2025/05/28 738
2025/05/29 752
2025/05/30 715
2025/05/31 699

Copyright © Adthena. All rights reserved.

May began with 772 advertisers, peaking at 886 mid-month. A decline followed, ending with 699 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
betterhelp.com 1.82%
thechelseapsychologyclinic.com 0.99%
trywellnee.com 0.97%
cbrclinics.com 0.84%
west1physio.com 0.72%
psychologytoday.com -0.78%
myjuniper.co.uk -0.82%
orthopulse.co.uk -1.07%
weightwatchers.com -1.08%
careco.co.uk -1.35%

Copyright © Adthena. All rights reserved.

In the past month, betterhelp.com surged with a 1.82% click share increase, while careco.co.uk faced a 1.35% decline.

Campaign Efficiency

UK Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date betterhelp.com myjuniper.co.uk ebay.co.uk careco.co.uk orthopulse.co.uk welzo.com forbes.com bestonlinetherapyservices.com mobilitypluswheelchairs.co.uk mobilityx.co.uk
2025/05/01 3.08% 6.38% 4.27% 5.22% 5.73% 1.83% 1.03% 1.98% 0.75% 1.23%
2025/05/02 4.52% 6.58% 3.2% 4.09% 5.39% 1.34% 0.79% 1.59% 0.57% 1.35%
2025/05/03 4.84% 5.83% 3.25% 5.01% 5.28% 1.03% 0.87% 1.75% 2.36% 1.28%
2025/05/04 4.71% 6.29% 3.76% 4.98% 6.09% 1.03% 1.07% 1.59% 1.57% 0.96%
2025/05/05 5.17% 5.77% 3.17% 5.02% 4.22% 2.2% 1.11% 1.4% 1.36% 1.51%
2025/05/06 5.86% 7.39% 2.89% 3.91% 4.56% 2.07% 1.36% 1.91% 1.46% 1%
2025/05/07 5.03% 5.41% 3.78% 3.58% 5.6% 1.85% 1.32% 1.04% 2.04% 1.31%
2025/05/08 4.94% 5.25% 3.61% 4.87% 5.82% 2.27% 0.83% 1.29% 1.66% 1.34%
2025/05/09 5.01% 4.39% 3.26% 4.6% 5.48% 2.03% 0.87% 1.5% 1.47% 1.16%
2025/05/10 5.51% 2.88% 3.43% 3.75% 6.17% 2.15% 0.98% 1.17% 1.13% 1.41%
2025/05/11 5% 4.12% 3.73% 3.52% 6.01% 1.89% 1.14% 1.66% 2.41% 1.35%
2025/05/12 6.34% 5.95% 4.28% 3.69% 5.96% 1.41% 1.14% 2.59% 2.49% 0.96%
2025/05/13 5.76% 6.55% 4.72% 3.11% 5.36% 1.8% 1.08% 1.89% 1.62% 0.78%
2025/05/14 5.71% 3.82% 5.06% 2.8% 6.66% 2.11% 0.79% 1.82% 1.29% 1.07%
2025/05/15 5.69% 4.53% 4.51% 2.5% 4.16% 1.45% 2.19% 1.59% 1.25% 0.87%
2025/05/16 6.18% 3.31% 2.52% 1.7% 3.87% 1.18% 2.61% 2.02% 0.28% 0.33%
2025/05/17 7.47% 2.54% 2.57% 2.96% 3.63% 1.68% 2.33% 2.94% 1.41% 0.73%
2025/05/18 7.58% 0.21% 2.58% 2.79% 4.42% 1.41% 2.83% 2.52% 0.59% 0.7%
2025/05/19 7.58% 6.18% 3.38% 2.33% 4.13% 0.64% 2.69% 2.98% 0.48% 0.79%
2025/05/20 7.38% 5.72% 2.5% 2.14% 3.76% 2.43% 1.94% 2.89% 0.48% 0.81%
2025/05/21 7.94% 4.68% 2.02% 1.65% 4.97% 1.22% 1.22% 2.3% 0.01% 1%
2025/05/22 7.39% 4.31% 2.51% 2.81% 5.09% 1.51% 0.68% 1.92% 1.06% 1.07%
2025/05/23 8.39% 3.09% 3.87% 2.31% 3.88% 1.12% 1.24% 2.4% 3.03% 0.26%
2025/05/24 7.32% 4.68% 2.85% 1.72% 3.41% 1.32% 0.87% 1.99% 0.72% 1.05%
2025/05/25 7.62% 1.57% 5.41% 3.01% 4.48% 1.49% 1.36% 2.27% 1.16% 1.32%
2025/05/26 7.62% 2.98% 3.31% 2.7% 3.93% 1.08% 1.26% 1.9% 0.93% 1.22%
2025/05/27 7.22% 4.24% 3.02% 2.31% 3.01% 1.11% 1.61% 1.62% 0.38% 1.57%
2025/05/28 8.42% 2.66% 2.19% 2.2% 3.36% 1.18% 1.73% 1.75% 1.29% 1.77%
2025/05/29 8.12% 3.45% 1.83% 2.23% 4.25% 2.13% 2.12% 1.89% 1.2% 1.07%
2025/05/30 7.98% 3.08% 2.61% 3.02% 4.44% 2.09% 2.02% 1.03% 0.17% 1.43%
2025/05/31 8.06% 4.88% 3.41% 2.93% 2.84% 2.18% 1.92% 1.42% 1.04% 0.73%

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In May 2025, BetterHelp’s impression share rose from 3.08% to 8.06%, leading the pack. MyJuniper saw fluctuations, ending at 4.88%. eBay and CareCo experienced declines, while Orthopulse maintained stability. Welzo and Forbes showed minor variations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Find a Specialised Therapist https://www.betterhelp.com

    Betterhelp Online Therapy — About 95% Of Customers Can Find A Therapist Within 48 Hours. 100% Online And Easy Sign-Up.

  2. 2
    Physiotherapy Near You https://www.cbrclinics.com › physio › near-you

    Your Physiotherapy Clinic — Unwavering dedication to delivering personalised care and exceptional customer service.

  3. 3
    Now £125, Was £189 - Full Program From £125 https://www.myjuniper.co.uk › weight-loss › treatment

    Combine treatment and health program to lose weight and keep it off. Start consult today. Juniper...

  4. 4
    PDSA https://www.pdsa.org.uk › helping-pets › changing-lives

    The UK's Leading Vet Charity — Together we can prevent the unnecessary suffering of thousands of pets. Please help today. For over 100 years, PDSA has been helping pets and their owners when they need it most.

  5. 5
    NHS Diet Plan - 28 Day Meal Plan https://www.perfectbody.me

    Get a Personalized PerfectBody™ Plan by Completing a Quiz. Use 10k+ Meals & 125+ Workouts. Great Meal Plan Can Be Cheap. Try...

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In the realm of Google PPC, five standout text ads capture attention with distinct narratives. BetterHelp promises swift therapist connections, emphasizing convenience and accessibility. CBR Clinics highlights personalized physiotherapy care, focusing on customer service. MyJuniper offers a discounted weight-loss program, blending treatment with health. PDSA, a vet charity, appeals to compassion for pets. PerfectBody.me entices with a personalized NHS diet plan, showcasing variety and affordability. Each ad uniquely addresses specific needs, creating compelling calls to action.

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