UK Healthcare & Medical Rehabilitation - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – UK

Google AI Overview visibility for Healthcare & Medical Rehabilitation UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 40.7925976309
59.2074023691
40%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 45
55
45%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 4%
Navigational 3%
Seasonal 0%
Local 2%
Problem Solving 31%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
betterhelp.com 12.35
myjuniper.co.uk 4.5
pdsa.org.uk 4
west1physio.com 3.43
cbrclinics.com 2.35
bestonlinetherapyservices.com 1.91
weightwatchers.com 1.86
medexpress.co.uk 1.71
puresportsmed.com 1.64
revitive.com 1.59
others 64.66
  • betterhelp.com - 12.35%
  • myjuniper.co.uk - 4.5%
  • pdsa.org.uk - 4%
  • west1physio.com - 3.43%
  • cbrclinics.com - 2.35%
  • bestonlinetherapyservices.com - 1.91%
  • weightwatchers.com - 1.86%
  • medexpress.co.uk - 1.71%
  • puresportsmed.com - 1.64%
  • revitive.com - 1.59%
  • others - 64.66%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, BetterHelp leads with 12.35% click share, while ‘others’ dominate at 64.66%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date myjuniper.co.uk betterhelp.com bestonlinetherapyservices.com west1physio.com medexpress.co.uk puresportsmed.com cbrclinics.com harleytherapy.co.uk thechelseapsychologyclinic.com body-motion.co.uk
2025/12/01 7.51% 7.39% 4.06% 2.26% 0% 2.06% 3.17% 1.87% 3.9% 1.39%
2025/12/02 6.64% 15.9% 3.54% 3.09% 0% 2.57% 0.98% 1.59% 2.28% 1.31%
2025/12/03 5.82% 14.58% 4.33% 2.09% 0.01% 3.55% 3.24% 0.84% 3.71% 1.19%
2025/12/04 6.82% 13.19% 3.63% 1.53% 4.5% 2.15% 3.17% 1.04% 2.43% 1.32%
2025/12/05 7.79% 13.76% 3.81% 2.1% 3.6% 3.35% 1.88% 0.85% 3.48% 1.15%
2025/12/06 7.88% 14.11% 2.85% 3.04% 0% 0% 2.43% 0.93% 2.52% 0%
2025/12/07 6.39% 14.67% 2.88% 3.76% 0% 0% 0.62% 0.19% 2.05% 1.92%
2025/12/08 7.61% 16.04% 3.02% 2.87% 0.1% 2.55% 2.83% 1.14% 2.93% 3.43%
2025/12/09 7.43% 14.21% 2.51% 1.41% 4.34% 1.54% 3.69% 1.44% 2.98% 3.95%
2025/12/10 8.23% 14.39% 2.94% 2.44% 3.59% 1.49% 3.84% 1.55% 2.65% 3.37%
2025/12/11 4.86% 15.28% 3.41% 5.25% 4% 0.94% 0.45% 2.64% 3.33% 3.99%
2025/12/12 7.92% 15.8% 2.83% 2.7% 1.92% 0.89% 2.16% 1.06% 3.28% 0.39%
2025/12/13 6.78% 15.51% 2.51% 4.04% 3.71% 0% 2.77% 1.51% 2.92% 0%
2025/12/14 6.68% 15.24% 3.16% 3.27% 3.96% 0% 1.25% 0.26% 1.91% 6.1%
2025/12/15 6.46% 14.94% 2.75% 2.14% 3.26% 2.23% 2.39% 1.24% 3.61% 3.36%
2025/12/16 9.83% 13.86% 2.71% 1.88% 3.65% 1.59% 2.05% 1.69% 2.36% 4.29%
2025/12/17 7.98% 13.68% 2.67% 2.27% 6.39% 1.46% 1.82% 1.4% 2.81% 5.35%
2025/12/18 8.59% 12.62% 3.09% 2.03% 8.99% 1.52% 2.35% 1.46% 3.76% 2.47%
2025/12/19 4.48% 16.08% 3.25% 4.46% 3.72% 2.39% 1.84% 1.62% 3.82% 0%
2025/12/20 13.88% 11.9% 2.26% 3.61% 13.29% 0% 2.67% 0.84% 2.29% 0%
2025/12/21 7.01% 14.97% 3% 3.61% 8.02% 0% 3.14% 0.02% 2.4% 0%
2025/12/22 6.54% 13.75% 3.08% 2.36% 5.8% 1.85% 3.13% 2.24% 3.63% 0%
2025/12/23 7.66% 15.26% 3.66% 3.03% 0.23% 3.46% 2.21% 1.62% 0% 0%
2025/12/24 7.64% 12.61% 3.24% 3.25% 10.29% 1.48% 3.44% 1.6% 0% 0%
2025/12/25 6.4% 15.91% 2.8% 4.5% 2.58% 3.42% 3.06% 2.68% 0% 0%
2025/12/26 7.31% 16.45% 3.37% 4.92% 1.19% 4.08% 1.69% 2.53% 0% 0%
2025/12/27 9.51% 15.11% 3.25% 5.36% 5.69% 0.01% 2.91% 1.22% 2.1% 0%
2025/12/28 9.12% 16.56% 4.19% 5.15% 2.16% 0.01% 2.42% 0.15% 0% 0%
2025/12/29 7.23% 13.19% 5.66% 5.13% 3.55% 3.36% 1.17% 2.27% 0.07% 0%
2025/12/30 8.17% 7.67% 6.98% 5.69% 2.73% 3.39% 3.23% 3.83% 0% 0%
2025/12/31 11.96% 6.75% 6.74% 5.52% 4.94% 3.56% 2.48% 1.7% 0.99% 0%
  • myjuniper.co.uk
  • betterhelp.com
  • bestonlinetherapyservices.com
  • west1physio.com
  • medexpress.co.uk
  • puresportsmed.com
  • cbrclinics.com
  • harleytherapy.co.uk
  • thechelseapsychologyclinic.com
  • body-motion.co.uk

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In December 2025, BetterHelp dominated PPC spend, peaking mid-month. MyJuniper saw fluctuations, ending strong. MedExpress surged late December. BestOnlineTherapyServices and West1Physio showed steady growth. The month concluded with diverse spending patterns.

Market Exposure

Competitor Count for UK Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 718
2025/12/02 674
2025/12/03 699
2025/12/04 712
2025/12/05 699
2025/12/06 695
2025/12/07 702
2025/12/08 642
2025/12/09 703
2025/12/10 696
2025/12/11 700
2025/12/12 694
2025/12/13 736
2025/12/14 685
2025/12/15 723
2025/12/16 759
2025/12/17 721
2025/12/18 707
2025/12/19 725
2025/12/20 716
2025/12/21 708
2025/12/22 732
2025/12/23 718
2025/12/24 722
2025/12/25 692
2025/12/26 686
2025/12/27 683
2025/12/28 684
2025/12/29 711
2025/12/30 701
2025/12/31 709

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking at 759 on the 16th. The month concluded with 709 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
mobilitypluswheelchairs.co.uk 1.34%
west1physio.com 1.34%
forbes.com 0.96%
medexpress.co.uk 0.84%
puresportsmed.com 0.62%
zavamed.com -0.65%
opusbiological.com -0.67%
thechelseapsychologyclinic.com -1.04%
betterhelp.com -1.23%
body-motion.co.uk -2.4%

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Mobilitypluswheelchairs.co.uk and west1physio.com surged with a 1.34% click share increase, while body-motion.co.uk dropped by 2.4%.

Campaign Efficiency

UK Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date myjuniper.co.uk west1physio.com betterhelp.com bestonlinetherapyservices.com puresportsmed.com cbrclinics.com medexpress.co.uk thechelseapsychologyclinic.com mobilitypluswheelchairs.co.uk body-motion.co.uk
2025/12/01 5.2% 2.63% 4.64% 2.32% 2.17% 3.26% 0% 2.91% 1.08% 0.67%
2025/12/02 5.65% 3.54% 10.81% 2.22% 2.72% 1.04% 0% 1.94% 2.2% 1.44%
2025/12/03 4.36% 2.46% 9.42% 2.57% 3.65% 3.29% 0.01% 2.85% 1.6% 1.27%
2025/12/04 4.8% 1.91% 9.31% 2.32% 2.02% 3.58% 3.17% 2.21% 1.48% 0.82%
2025/12/05 5.68% 2.43% 9.4% 2.15% 3.53% 2.13% 2.76% 3.22% 2.14% 1.38%
2025/12/06 6.37% 3.99% 9.67% 1.78% 0% 2.82% 0% 2.12% 1.23% 0%
2025/12/07 5.37% 4.31% 10.17% 1.9% 0% 0.82% 0% 1.54% 1.38% 2.86%
2025/12/08 4.93% 3.25% 11.63% 2.08% 2.52% 3.15% 0.16% 2.43% 0.35% 5.81%
2025/12/09 4.67% 1.92% 10.22% 1.76% 1.68% 4.3% 2.75% 2.29% 0.63% 5.53%
2025/12/10 4.91% 2.96% 10.44% 1.89% 1.72% 4.27% 2.4% 2.28% 0.42% 5.4%
2025/12/11 4.78% 5.94% 10.94% 2.15% 1.08% 0.64% 3.07% 2.69% 0% 3.48%
2025/12/12 5.41% 3.27% 11.56% 1.87% 0.94% 2.61% 1.76% 2.68% 0% 0.55%
2025/12/13 4.38% 4.95% 11.06% 1.71% 0% 2.85% 2.12% 2.56% 0% 0%
2025/12/14 4.66% 4.14% 11.29% 2.08% 0% 1.46% 2.18% 1.55% 0% 4.93%
2025/12/15 4.39% 2.44% 10.79% 1.67% 2.05% 2.71% 1.98% 2.87% 0% 5.91%
2025/12/16 6.75% 2.23% 9.73% 1.65% 1.64% 2.17% 2.19% 1.91% 0% 7.23%
2025/12/17 5.19% 2.95% 10.36% 1.88% 1.75% 2.28% 2.89% 2.48% 0% 5.9%
2025/12/18 6.33% 2.86% 9.57% 1.95% 1.89% 3.11% 5.39% 3.35% 0% 1.53%
2025/12/19 3.58% 5.35% 10.76% 1.95% 2.73% 2.05% 2.11% 3.12% 0.12% 0%
2025/12/20 6.96% 4.46% 9.52% 1.58% 0% 3.53% 5.73% 1.97% 2.16% 0%
2025/12/21 5.08% 4.4% 10.83% 2.14% 0% 3.39% 3.23% 1.88% 0.96% 0%
2025/12/22 4.94% 2.47% 9.1% 2.02% 1.91% 3.25% 3.29% 2.76% 4.78% 0%
2025/12/23 4.59% 3.35% 10.26% 2.34% 3.33% 2.14% 0.34% 0% 4.29% 0%
2025/12/24 4.34% 4.4% 9.35% 2.42% 1.82% 4.21% 3.4% 0% 3.01% 0%
2025/12/25 3.95% 5.17% 10.83% 1.95% 3.61% 3.47% 2.32% 0% 3.14% 0%
2025/12/26 4.3% 5.68% 11.24% 2.37% 3.93% 2.02% 0.95% 0% 3.98% 0%
2025/12/27 6.04% 6% 10.83% 2.35% 0.01% 3.38% 3.53% 1.82% 0.49% 0%
2025/12/28 6.07% 5.98% 11.45% 2.79% 0.01% 2.5% 1.7% 0% 0.81% 0%
2025/12/29 5.74% 5.77% 9.27% 3.92% 3.65% 1.46% 2.87% 0.06% 0.57% 0%
2025/12/30 6.94% 6.53% 5.28% 4.57% 3.35% 3.49% 2.43% 0% 1.52% 0%
2025/12/31 6.92% 6.71% 4.89% 4.77% 3.42% 2.77% 2.58% 0.65% 0.3% 0%
  • myjuniper.co.uk
  • west1physio.com
  • betterhelp.com
  • bestonlinetherapyservices.com
  • puresportsmed.com
  • cbrclinics.com
  • medexpress.co.uk
  • thechelseapsychologyclinic.com
  • mobilitypluswheelchairs.co.uk
  • body-motion.co.uk

Copyright © Adthena. All rights reserved.

In December 2025, BetterHelp.com led with a strong impression share, peaking mid-month. MyJuniper.co.uk and West1Physio.com showed fluctuating trends, while Body-Motion.co.uk surged mid-month. The month concluded with BetterHelp.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Rehabilitation - Last month
  1. 1
    Find a Specialised Therapist | Average Session Rating: 4.9/5 https://www.betterhelp.com

    About 95% Of Customers Can Find A Therapist Within 48 Hours. 100% Online And Easy Sign-Up.

  2. 2
    10 Ways to Lose Weight with Minimal Effort https://www.lifeandhealth.org/

    I was browsing the health news a few days ago and I came across an article that I initially found mindless. It was.

  3. 3
    No GP Referral, Just Results - Now £85 - £64 Off 1st Order https://www.myjuniper.co.uk › weight › medication

    You're more likely to be eligible for weight loss medications than you think. Check now. The...

  4. 4
    Carpal Tunnel Decompression - Signature Clinic https://www.signatureclinic.co.uk

    Carpal tunnel decompression surgery relieves the pressure on the median nerve that passes through the carpal tunnel in the wrist. Call us now

  5. 5
    Marylebone Physiotherapy | Physio Clinic In Marylebone https://try.west1physio.com › marylebone

    Physiotherapy In Marylebone. Same Day & Last Minute Appointments. Book Now! Speed Up Your Recovery Time With An Experienced Physio Treatment For Your...

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In the realm of Google PPC, BetterHelp shines with its promise of quick therapist access, boasting a 4.9/5 session rating. Life and Health captivates with effortless weight loss tips, while MyJuniper offers discounted weight loss medications. Signature Clinic provides relief through carpal tunnel surgery, and West1Physio ensures swift recovery with expert physiotherapy.

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