UK Healthcare & Medical Rehabilitation - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – UK

Google AI Overview visibility for Healthcare & Medical Rehabilitation UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 43.1569487762
56.8430512238
43%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 44
56
44%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 4%
Navigational 3%
Seasonal 0%
Local 2%
Problem Solving 32%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
betterhelp.com 12.61
pdsa.org.uk 4.95
myjuniper.co.uk 4.4
weightwatchers.com 4.24
revitive.com 2.91
west1physio.com 2.91
medexpress.co.uk 2.69
bestonlinetherapyservices.com 1.95
cbrclinics.com 1.8
solistherapy.com 1.59
others 59.95
  • betterhelp.com - 12.61%
  • pdsa.org.uk - 4.95%
  • myjuniper.co.uk - 4.4%
  • weightwatchers.com - 4.24%
  • revitive.com - 2.91%
  • west1physio.com - 2.91%
  • medexpress.co.uk - 2.69%
  • bestonlinetherapyservices.com - 1.95%
  • cbrclinics.com - 1.8%
  • solistherapy.com - 1.59%
  • others - 59.95%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, BetterHelp leads with 12.61% click share, while ‘others’ dominate at 59.95%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date betterhelp.com forbes.com myjuniper.co.uk west1physio.com bestonlinetherapyservices.com medexpress.co.uk chequp.com zavamed.com weightwatchers.com cbrclinics.com
2026/02/01 11.82% 2.22% 8.75% 4.4% 3.49% 4.38% 1.73% 5.32% 2.26% 1.49%
2026/02/02 12.26% 2.08% 7.94% 1.52% 2.7% 3.53% 2.08% 9.33% 2.19% 1.17%
2026/02/03 14.35% 2.54% 9.3% 1.73% 4.04% 2.68% 0.91% 1.05% 2.93% 0.67%
2026/02/04 13.36% 2.24% 8.21% 3.92% 4.4% 4.26% 1.22% 1.46% 1.26% 2.86%
2026/02/05 12.47% 2.03% 7.77% 2.72% 3.32% 5.57% 2.76% 0.39% 1.62% 4.33%
2026/02/06 11.88% 2.13% 6.57% 4.01% 2.51% 3.6% 2.33% 5.67% 1.24% 2.23%
2026/02/07 13.4% 1.86% 6.35% 2.3% 2.76% 5.66% 2.41% 2.51% 1.84% 1.51%
2026/02/08 13.51% 1.83% 9.81% 3.28% 3.56% 5.31% 1.59% 2.44% 1.9% 2.14%
2026/02/09 13.8% 1.07% 6.83% 3.9% 2.64% 4.56% 1.89% 2.3% 2.6% 2.54%
2026/02/10 16.29% 1.01% 5.73% 2.46% 3.4% 3.1% 0.46% 1.4% 3.08% 2.88%
2026/02/11 13.6% 1.14% 6.9% 3.32% 3.13% 7.3% 0.37% 1.71% 1.48% 1.51%
2026/02/12 15.37% 1.14% 4.54% 2.13% 3.44% 2.59% 0.83% 0.03% 1.72% 1.05%
2026/02/13 11.73% 2.1% 6.49% 3.96% 2.48% 3.56% 2.3% 5.6% 1.23% 2.21%
2026/02/14 13.05% 1.81% 6.18% 2.25% 2.69% 5.51% 2.35% 2.44% 1.8% 1.47%
2026/02/15 13.38% 1.81% 9.72% 3.25% 3.53% 5.26% 1.57% 2.42% 1.88% 2.12%
2026/02/16 13.74% 1.07% 6.8% 3.89% 2.63% 4.54% 1.88% 2.29% 2.59% 2.53%
2026/02/17 14.8% 1.89% 2.7% 3.2% 3.21% 9.2% 0% 0% 5.07% 3.91%
2026/02/18 12.23% 1.81% 7.06% 3.9% 2.81% 7.29% 3.74% 0% 1.79% 1.93%
2026/02/19 13.47% 2.17% 6.82% 2.75% 4.15% 4.22% 0.42% 0% 1.52% 2.09%
2026/02/20 14.17% 2.22% 5.04% 2.11% 4.5% 3.27% 2.57% 0% 1.77% 1.83%
2026/02/21 13% 3.01% 5.38% 2.86% 4.08% 2.81% 1.26% 3.84% 0.68% 0.61%
2026/02/22 12.03% 2.7% 4.48% 3.43% 5.73% 3.19% 1.55% 1.21% 1.33% 1.56%
2026/02/23 10.96% 1.58% 6.39% 1.77% 3.77% 4.78% 2.16% 0.45% 1.08% 3.79%
2026/02/24 12.01% 1.77% 5.08% 4.24% 4.44% 2.7% 1.27% 0.42% 0.49% 1.21%
2026/02/25 12.58% 2.67% 3.64% 4.11% 4.16% 2.03% 0.44% 0.46% 1.17% 0.95%
2026/02/26 12.24% 3.29% 4.35% 3.35% 4.29% 2.41% 0% 0.55% 0.55% 1.75%
2026/02/27 9.08% 2.77% 2.86% 0.64% 1.73% 6.86% 3.62% 1.4% 2.22% 0.35%
2026/02/28 12.19% 4.83% 3.57% 3.45% 3.08% 2.63% 0.58% 0.56% 0.4% 0.27%
  • betterhelp.com
  • forbes.com
  • myjuniper.co.uk
  • west1physio.com
  • bestonlinetherapyservices.com
  • medexpress.co.uk
  • chequp.com
  • zavamed.com
  • weightwatchers.com
  • cbrclinics.com

Copyright © Adthena. All rights reserved.

In February 2026, BetterHelp’s PPC spend peaked mid-month, while Forbes saw a late surge. MyJuniper fluctuated, ending lower. West1Physio and BestOnlineTherapyServices showed steady trends. MedExpress spiked mid-month, then declined. Chequp and Zavamed had inconsistent patterns. WeightWatchers and CBRClinics experienced declines.

Market Exposure

Competitor Count for UK Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 626
2026/02/02 610
2026/02/03 652
2026/02/04 670
2026/02/05 648
2026/02/06 637
2026/02/07 631
2026/02/08 641
2026/02/09 615
2026/02/10 619
2026/02/11 631
2026/02/12 625
2026/02/13 637
2026/02/14 631
2026/02/15 641
2026/02/16 615
2026/02/17 499
2026/02/18 602
2026/02/19 617
2026/02/20 564
2026/02/21 556
2026/02/22 594
2026/02/23 632
2026/02/24 658
2026/02/25 620
2026/02/26 598
2026/02/27 536
2026/02/28 594

Copyright © Adthena. All rights reserved.

February began with 626 advertisers, peaking at 670 on the 4th. A dip to 499 on the 17th marked the lowest point. The month concluded with 594 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
pdsa.org.uk 1.48%
body-motion.co.uk 1.3%
broadgatespinecentre.co.uk 0.49%
betterhelp.com 0.45%
ultrasportsclinic.com 0.39%
sixphysio.com -0.58%
fit2functionclinic.co.uk -0.84%
zavamed.com -0.84%
myjuniper.co.uk -1.42%
weightwatchers.com -1.61%

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Weightwatchers.com and myjuniper.co.uk saw significant declines, while pdsa.org.uk and body-motion.co.uk experienced notable gains in click share.

Campaign Efficiency

UK Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date betterhelp.com myjuniper.co.uk forbes.com west1physio.com medexpress.co.uk bestonlinetherapyservices.com octopusclinic.com solistherapy.com cbrclinics.com body-motion.co.uk
2026/02/01 9.8% 8.18% 1.7% 4.7% 3.83% 2.71% 2.11% 1.53% 1.62% 0%
2026/02/02 9.87% 6.78% 1.43% 1.76% 2.82% 2.13% 0.24% 3.04% 1.43% 1.55%
2026/02/03 10.78% 7.6% 1.68% 1.59% 2.05% 2.85% 1.08% 1.74% 0.68% 1.87%
2026/02/04 10.26% 7.28% 1.55% 3.76% 3.12% 3.13% 1.3% 1.53% 2.83% 0.89%
2026/02/05 9.68% 5.41% 1.39% 2.78% 4.07% 2.41% 2.78% 2.51% 3.92% 0.75%
2026/02/06 8.86% 5.77% 1.29% 3.86% 2.84% 1.75% 2.68% 2.18% 2.06% 0.47%
2026/02/07 9.61% 5.83% 1.12% 2.15% 4.41% 1.89% 0.55% 2.49% 1.35% 0%
2026/02/08 10.47% 7.83% 1.34% 4.02% 3.41% 2.66% 0.69% 2.84% 2.67% 0.87%
2026/02/09 10.51% 6.45% 0.59% 3.91% 3.51% 2.03% 0.86% 2.09% 2.88% 1.06%
2026/02/10 11.97% 5.76% 0.61% 2.5% 2.37% 2.28% 2.07% 1.71% 3.37% 1.04%
2026/02/11 10.19% 5.92% 0.78% 3.37% 4.62% 2.25% 0.12% 1.62% 1.55% 1.15%
2026/02/12 11.27% 4.01% 0.66% 2.17% 2.17% 2.41% 0.88% 1.85% 1.04% 1.17%
2026/02/13 8.86% 5.77% 1.29% 3.86% 2.84% 1.75% 2.68% 2.18% 2.06% 0.47%
2026/02/14 9.61% 5.83% 1.12% 2.15% 4.41% 1.89% 0.55% 2.49% 1.35% 0%
2026/02/15 10.47% 7.83% 1.34% 4.02% 3.41% 2.66% 0.69% 2.84% 2.67% 0.87%
2026/02/16 10.51% 6.45% 0.59% 3.91% 3.51% 2.03% 0.86% 2.09% 2.88% 1.06%
2026/02/17 11.58% 2.66% 1.31% 3.22% 7.12% 2.12% 0.26% 1.66% 5.23% 3.54%
2026/02/18 9.44% 5.67% 1.2% 3.87% 5.52% 2.13% 2.13% 1.43% 1.6% 4.9%
2026/02/19 9.92% 5.03% 1.49% 3.18% 3.36% 2.8% 1.12% 0.99% 2.3% 2.7%
2026/02/20 10.51% 4.52% 1.45% 2.27% 2.52% 3.1% 0.72% 1.61% 2.01% 0.69%
2026/02/21 9.51% 4.7% 1.93% 3.05% 2.17% 2.78% 0.65% 1.89% 0.55% 0%
2026/02/22 9.21% 3.81% 2.01% 3.95% 2.83% 4.14% 2.54% 1.4% 1.88% 3.45%
2026/02/23 8.52% 4.24% 0.99% 1.89% 3.62% 2.82% 0.83% 1.34% 4.12% 5.64%
2026/02/24 8.84% 3.56% 1.29% 4.96% 1.77% 3.36% 2.59% 1.67% 1.02% 4.17%
2026/02/25 9.43% 3% 1.86% 4.26% 1.67% 3.07% 2.23% 1.41% 0.89% 2.04%
2026/02/26 9.5% 3.46% 2.1% 3.65% 2.04% 2.85% 2.29% 1.84% 1.25% 0.96%
2026/02/27 7.24% 2.91% 1.86% 0.67% 5.06% 1.26% 3.95% 1.93% 0.32% 1.2%
2026/02/28 8.59% 3.65% 3.43% 3.33% 2.22% 2.08% 1.66% 1.42% 0.25% 0%
  • betterhelp.com
  • myjuniper.co.uk
  • forbes.com
  • west1physio.com
  • medexpress.co.uk
  • bestonlinetherapyservices.com
  • octopusclinic.com
  • solistherapy.com
  • cbrclinics.com
  • body-motion.co.uk

Copyright © Adthena. All rights reserved.

In February 2026, BetterHelp.com led with fluctuating impressions, peaking mid-month. MyJuniper.co.uk saw a decline, while Forbes.com ended with a surge. West1Physio.com and MedExpress.co.uk showed varied trends, finishing with moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Rehabilitation - Last month
  1. 1
    Harley Street Physiotherapy https://www.alo-physiotherapy.co.uk › physio-near-you › harley-street

    Harley Street’s Leading Physio — Advance physiotherapy sessions to relieve pain, strengthen your body, and get you moving. Physiotherapy clinic in Harley Street London. Book Your Appointment. Hands-On Approach.

  2. 2
    No GP Referral Required - Average Session Rating: 4.9/5 https://www.betterhelp.com

    About 95% Of Customers Can Find A Therapist Within 48 Hours. 100% Online And Easy Sign-Up.

  3. 3
    SE1 Best Physiotherapy Clinic - Physiotherapist Near Me https://www.cbrclinics.com › physio › near-you

    SE1's leading physio clinic specialising in neck, back, shoulder, and knee pain.

  4. 4
    10 Ways to Lose Weight with Minimal Effort https://www.lifeandhealth.org/

    I was browsing the health news a few days ago and I came across an article that I initially found mindless. It was.

  5. 5
    Marylebone Physiotherapy | Physio Clinic In Marylebone https://try.west1physio.com › marylebone

    Physiotherapy In Marylebone. Same Day & Last Minute Appointments. Book Now! Speed Up Your Recovery Time With An Experienced Physio Treatment For Your...

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, “Harley Street Physiotherapy” stands out with its promise of advanced sessions and a hands-on approach. “BetterHelp” emphasizes accessibility, boasting a 4.9/5 session rating and quick therapist matching. “SE1 Best Physiotherapy Clinic” targets specific pain areas, while “Marylebone Physiotherapy” offers convenience with same-day appointments. Each ad uniquely addresses pain relief and accessibility, resonating with diverse patient needs.

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