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UK Healthcare & Medical Rehabilitation - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
pdsa.org.uk 5.51
betterhelp.com 4.64
orthopulse.co.uk 3.89
revitive.com 3.74
myjuniper.co.uk 3.53
careco.co.uk 3.35
weightwatchers.com 2.9
ebay.co.uk 2.88
psychologytoday.com 1.37
bestonlinetherapyservices.com 1.32
others 66.87

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 66.87% click share. PDSA.org.uk leads individual advertisers at 5.51%, followed by BetterHelp.com at 4.64%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date myjuniper.co.uk betterhelp.com bestonlinetherapyservices.com careco.co.uk orthopulse.co.uk privatedoc.com counselling-directory.org.uk choosetherapy.co.uk pdsa.org.uk psychologytoday.com
2025/04/01 7.97% 3.73% 2.1% 1.36% 2.36% 3.29% 1.45% 2.81% 1.3% 1.71%
2025/04/02 3.76% 6.19% 2.73% 2.69% 2.84% 0% 2.09% 2.19% 1.82% 2.32%
2025/04/03 5.34% 8.16% 4.44% 1.36% 2.81% 1.83% 2.62% 2.25% 2.19% 1.58%
2025/04/04 4.01% 8.15% 4.39% 1.1% 2.73% 1.04% 0.95% 2.44% 1.97% 2.69%
2025/04/05 5.12% 6.77% 3% 1.12% 2.39% 0.01% 1.48% 2.42% 2.19% 2.07%
2025/04/06 6.76% 6.35% 2.23% 1.14% 1.92% 0.04% 1.21% 2.61% 1.78% 3.3%
2025/04/07 6.15% 8.51% 3.32% 0.95% 1.82% 1.25% 1.44% 2.4% 2.14% 1.75%
2025/04/08 7.69% 8.09% 3.51% 1.03% 1.3% 0.04% 2.14% 2.06% 1.68% 3.47%
2025/04/09 10.45% 8.71% 2.38% 1.09% 1.34% 3.33% 1.7% 2.05% 0.8% 1.91%
2025/04/10 10.06% 8.54% 2.66% 1.33% 1.43% 1.8% 1.22% 1.32% 0.78% 1.86%
2025/04/11 5.5% 10.13% 3.9% 1.69% 1.58% 1.58% 0.75% 2.11% 1.78% 2.11%
2025/04/12 3.1% 10.14% 3.61% 1.57% 2.09% 0.04% 1.47% 2.66% 1.84% 2.18%
2025/04/13 7.14% 9.43% 2.9% 0.97% 1.88% 2.08% 1.28% 2.48% 1.87% 1.84%
2025/04/14 9.2% 10.41% 3.4% 1.02% 1.87% 0.05% 1.84% 1.86% 2.41% 1.07%
2025/04/15 7% 9.97% 3.3% 2.1% 1.65% 1.2% 3.17% 2.17% 1.52% 2.36%
2025/04/16 7.21% 9.42% 2.05% 1.69% 1.95% 1.41% 1.35% 3.33% 1.18% 2.26%
2025/04/17 10.45% 9.32% 1.14% 3.38% 1.33% 4.44% 0.98% 1.64% 1.37% 3.41%
2025/04/18 7.56% 10.09% 3.87% 2.83% 1.42% 5.02% 1.32% 1.67% 1.97% 1.87%
2025/04/19 12.03% 8.49% 2.92% 1.06% 1.84% 1.19% 1.42% 2.4% 1.57% 2.74%
2025/04/20 10.38% 7.36% 3.66% 1.76% 2.39% 5.07% 1% 1.85% 2.05% 2.04%
2025/04/21 11.29% 9.78% 3.02% 1.96% 1.96% 0.05% 1.45% 2.24% 2.25% 2.54%
2025/04/22 9.1% 9.06% 2.35% 3.09% 1.86% 3.65% 1.34% 2.38% 1.49% 1.79%
2025/04/23 9.71% 9.76% 1.78% 2.93% 2.01% 5.11% 1.09% 1.68% 1.09% 2.21%
2025/04/24 6.34% 9.87% 2.13% 3.61% 1.85% 2.39% 1.94% 1.81% 1.02% 2.03%
2025/04/25 9.4% 10.64% 1.9% 3.66% 2.12% 2.56% 1.72% 1.61% 1.1% 1.36%
2025/04/26 9.08% 9.67% 2.15% 3.81% 2.25% 0.67% 1.76% 2.42% 1.79% 2.09%
2025/04/27 11.15% 8.21% 1.93% 3.09% 2.29% 2.13% 1.62% 1.76% 1.56% 2.06%
2025/04/28 10.16% 9.74% 1.77% 3.07% 2.51% 2.27% 1.75% 2.33% 1.89% 2.67%
2025/04/29 12.57% 10.28% 3.55% 2.79% 2.56% 1.96% 2.38% 2.44% 0.88% 1.88%
2025/04/30 12.45% 8.37% 3.25% 3.08% 2.31% 1.76% 1.67% 1.35% 0.88% 0.88%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Myjuniper.co.uk led with peaks on April 19 and 29, while betterhelp.com maintained steady growth. Bestonlinetherapyservices.com fluctuated, ending lower. Careco.co.uk and orthopulse.co.uk showed moderate increases. Privatedoc.com spiked mid-month. Overall, diverse trends marked the month.

Market Exposure

Competitor Count for UK Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 811
2025/04/02 794
2025/04/03 790
2025/04/04 782
2025/04/05 785
2025/04/06 831
2025/04/07 781
2025/04/08 777
2025/04/09 754
2025/04/10 784
2025/04/11 730
2025/04/12 728
2025/04/13 763
2025/04/14 745
2025/04/15 743
2025/04/16 780
2025/04/17 748
2025/04/18 663
2025/04/19 817
2025/04/20 787
2025/04/21 792
2025/04/22 795
2025/04/23 734
2025/04/24 771
2025/04/25 758
2025/04/26 789
2025/04/27 818
2025/04/28 833
2025/04/29 799
2025/04/30 785

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, starting at 811, dipping mid-month to 663, and rebounding to 785.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
careco.co.uk 2.56%
myjuniper.co.uk 1.38%
mobilitypluswheelchairs.co.uk 0.49%
harbornechiropractic.co.uk 0.45%
privatedoc.com 0.43%
essentialaids.com -0.58%
healthexpress.co.uk -0.58%
regain.us -0.63%
noom.com -0.7%
pdsa.org.uk -0.72%

Copyright © Adthena. All rights reserved.

Careco.co.uk surged with a 2.56 increase, while myjuniper.co.uk rose by 1.38. Conversely, pdsa.org.uk dropped by 0.72, and noom.com fell by 0.7.

Campaign Efficiency

UK Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date myjuniper.co.uk orthopulse.co.uk betterhelp.com careco.co.uk ebay.co.uk bestonlinetherapyservices.com revitive.com trywellnee.com currentbody.com steezia.co.uk
2025/04/01 3.11% 5.24% 2.36% 1.8% 4.42% 1.5% 1.54% 1.11% 1.39% 1.46%
2025/04/02 1.66% 5.99% 3.62% 2.94% 4.31% 1.75% 1.24% 0.98% 1.61% 1.43%
2025/04/03 2.78% 5.94% 4.96% 1.92% 3.74% 2.58% 1.36% 0.95% 1.32% 1.59%
2025/04/04 2.25% 5.65% 4.93% 1.49% 3.17% 2.52% 1.3% 1.21% 1.55% 1.74%
2025/04/05 2.66% 4.85% 4.02% 1.51% 3.3% 1.65% 1.39% 0.88% 1.55% 1.58%
2025/04/06 3.82% 4.18% 3.95% 1.61% 3.09% 1.43% 1.15% 0.81% 1.49% 1.2%
2025/04/07 3.57% 4.34% 5.63% 1.43% 3.71% 2.15% 1.05% 1.09% 1.92% 1.25%
2025/04/08 4.15% 3.27% 5.35% 1.15% 3.61% 2.4% 1.91% 1.29% 1.04% 1.05%
2025/04/09 4.99% 3.16% 5.76% 1.29% 4.47% 1.64% 1.71% 1.82% 1.07% 0.97%
2025/04/10 5.19% 3.45% 5.94% 1.7% 3.91% 1.62% 1.82% 1.52% 0.74% 1.19%
2025/04/11 3.06% 3.89% 6.4% 1.96% 4.09% 2.04% 1.83% 1.77% 1.39% 1.24%
2025/04/12 1.76% 4.04% 5.86% 1.97% 4.22% 1.78% 2.25% 1.57% 1.38% 1.99%
2025/04/13 4.18% 4.31% 5.98% 1.45% 2.48% 1.66% 1.5% 1.98% 0.87% 1.62%
2025/04/14 5.01% 4.2% 6.32% 1.57% 3.18% 1.89% 1.33% 1.53% 1.02% 1.57%
2025/04/15 4.82% 3.9% 6.29% 2.14% 3.75% 2.18% 2.22% 1.41% 1.28% 1.23%
2025/04/16 4.76% 4.12% 5.85% 1.96% 2.69% 1.17% 1.67% 1.45% 1.29% 1.57%
2025/04/17 5.89% 3.11% 5.77% 4.26% 3.6% 0.74% 1.13% 1.57% 0.6% 1.14%
2025/04/18 5.32% 3.2% 6.41% 3.43% 1.99% 2.13% 1.12% 2.23% 1.32% 2.47%
2025/04/19 7.46% 4.02% 5.34% 1.59% 1.37% 1.68% 0.93% 1.21% 1.2% 0.55%
2025/04/20 5.94% 5.23% 4.43% 2.11% 1.45% 2.02% 1.21% 1.36% 1.2% 1.12%
2025/04/21 5.24% 4.77% 6.11% 2.48% 2.7% 1.78% 1.66% 1.35% 1.02% 1.49%
2025/04/22 4.67% 4.12% 5.72% 4.11% 2.39% 1.54% 1.49% 1.5% 1.19% 1.27%
2025/04/23 4.83% 4.45% 6.55% 3.68% 2.79% 1.21% 1.58% 1.64% 1.32% 1.11%
2025/04/24 3.67% 4% 5.9% 4.43% 3.34% 1.26% 1.79% 1.2% 1.14% 1.29%
2025/04/25 5.23% 4.89% 6.57% 4.43% 2.52% 1.13% 2.19% 1.09% 0.87% 1.4%
2025/04/26 5.16% 4.76% 6.01% 4.16% 2.98% 1.24% 1.32% 0.84% 1.16% 1.17%
2025/04/27 6.18% 4.66% 4.98% 4.02% 3.61% 1.11% 1.46% 0.92% 0.91% 0.67%
2025/04/28 5.01% 5.48% 6.05% 3.9% 3.66% 1.02% 1.62% 1.01% 1.16% 0.55%
2025/04/29 5.95% 5.92% 6.63% 3.77% 2.81% 2.32% 1.34% 1.17% 1.18% 0.56%
2025/04/30 6.8% 5.35% 5.33% 4.31% 3.8% 1.92% 1.36% 1.03% 0.9% 0.77%

Copyright © Adthena. All rights reserved.

April 2025 saw dynamic shifts in PPC impressions. Myjuniper.co.uk surged mid-month, peaking at 7.46% on April 19. Betterhelp.com consistently climbed, ending strong at 6.63%. Orthopulse.co.uk fluctuated, stabilizing around 5%. Careco.co.uk and ebay.co.uk showed varied trends, while bestonlinetherapyservices.com and revitive.com maintained lower shares. Steezia.co.uk and trywellnee.com had minimal impact. The month concluded with betterhelp.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Find a Specialised Therapist - No GP Referral Required https://www.betterhelp.com

    About 95% Of Customers Can Find A Therapist Within 48 Hours. 100% Online And Easy Sign-Up.

  2. 2
    Pelvic floor exercises to improve bladder and bowel control https://www.macmillan.org.uk

    Get information about different cancer types & find out how we can support you. Find information about all types of cancer, including diagnosis, treatments and drugs.

  3. 3
    Buy Weight Loss Injection Pens - Hassle Free Weight Loss Bundle https://www.my-bmi.co.uk

    Trusted & Regulated Pharmacy | Feel Better For Less With Bundles | Discreet Delivery. Receive Your...

  4. 4
    £64 Off Weight Loss Treatment https://www.myjuniper.co.uk

    Now Only £29 Per Week — Jumpstart your weight loss journey with Juniper. Scientifically proven to reach your goals. 4.5x more...

  5. 5
    NHS Diet Plan - 28 Day Meal Plan https://www.perfectbody.me

    Get a Personalized PerfectBody™ Plan by Completing a Quiz. Use 10k+ Meals & 125+ Workouts. Great Meal Plan Can Be Cheap. Try...

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, BetterHelp stands out with its promise of quick therapist access, emphasizing convenience and speed. Macmillan offers comprehensive cancer support, focusing on education and assistance. My-BMI and MyJuniper target weight loss, highlighting affordability and scientific backing. PerfectBody.me promotes personalized diet plans, leveraging customization and variety.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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