AUS Healthcare & Medical Rehabilitation - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – AUS

Google AI Overview visibility for Healthcare & Medical Rehabilitation AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.3664670853
64.6335329147
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 11
89
11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 2%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 13%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
rapidmedicalsupplies.com.au 6.42
chemistwarehouse.com.au 6.39
alignhc.com.au 6.32
healthengine.com.au 3.54
painreliefaustralia.com.au 3.23
purephysio.com.au 2.82
betterhelp.com 2.61
revitive.com 2.52
ortorex.au 2.5
infraredi.com.au 1.84
others 61.81
  • rapidmedicalsupplies.com.au - 6.42%
  • chemistwarehouse.com.au - 6.39%
  • alignhc.com.au - 6.32%
  • healthengine.com.au - 3.54%
  • painreliefaustralia.com.au - 3.23%
  • purephysio.com.au - 2.82%
  • betterhelp.com - 2.61%
  • revitive.com - 2.52%
  • ortorex.au - 2.5%
  • infraredi.com.au - 1.84%
  • others - 61.81%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 61.81% click share, while rapidmedicalsupplies.com.au leads specific advertisers at 6.42%, closely followed by chemistwarehouse.com.au at 6.39%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date alignhc.com.au betterhelp.com healthengine.com.au forbes.com purephysio.com.au mable.com.au bendandmend.com.au chemistwarehouse.com.au choose.physio mphysio.au
2026/06/01 0% 6.69% 7.41% 0.07% 0% 3.94% 0% 3.09% 4.81% 0.08%
2026/06/02 0% 6.53% 11.13% 0.15% 0% 3.25% 0% 3.12% 1.83% 2.01%
2026/06/03 0% 6.32% 4.87% 0% 0% 3.33% 0% 1.67% 3.85% 1.09%
2026/06/04 0.08% 4.2% 5.87% 0% 0% 4.12% 0% 2.05% 9.17% 3.53%
2026/06/05 0.07% 5.58% 4.03% 0.8% 0% 5.09% 0% 2.43% 4.52% 0.95%
2026/06/06 0.08% 7.52% 1.63% 1.22% 0.08% 3.52% 0% 2.21% 5.49% 0.11%
2026/06/07 3.25% 7.27% 6.59% 1.1% 0% 2.56% 0% 2.42% 9.11% 0.04%
2026/06/08 2.14% 10.88% 1.27% 1.16% 0.01% 2.63% 0% 1.87% 3.87% 0.09%
2026/06/09 10.09% 6.97% 3.74% 1.27% 5.43% 2.32% 6.14% 0.97% 0.01% 0.92%
2026/06/10 8.96% 6.57% 10.47% 0.9% 1.71% 2.72% 1.32% 2.93% 1.76% 0%
2026/06/11 15.63% 5.52% 0.2% 1.28% 2.45% 2.3% 11.44% 2.45% 0% 0.03%
2026/06/12 14.09% 4.3% 4.89% 0.14% 6.36% 2.09% 1.55% 1.78% 0.68% 0.03%
2026/06/13 19.77% 2.82% 2.46% 1.76% 4.45% 2.66% 0% 2.2% 0.04% 3.07%
2026/06/14 15.9% 0% 3.53% 0.99% 3.84% 0.69% 0% 2.01% 0.06% 5.19%
2026/06/15 17.03% 0.23% 1.08% 1.78% 3.66% 1.67% 0.06% 1.21% 0% 1.56%
2026/06/16 5.24% 6.13% 0.38% 2.02% 0.28% 1.41% 3.59% 2.02% 1.51% 2.98%
2026/06/17 12.73% 5.1% 7.27% 2.16% 2.34% 3.55% 3.85% 1.99% 0.04% 0.19%
2026/06/18 18.04% 6.35% 0.83% 2.6% 3.49% 1.05% 2.65% 2.37% 0.01% 0.19%
2026/06/19 7% 5.36% 1.7% 2.32% 1.88% 4.23% 5.5% 2.34% 0.06% 1.75%
2026/06/20 5.81% 4.94% 3.75% 2.55% 3.12% 2.76% 1.63% 0.81% 0% 2.15%
2026/06/21 10.61% 5.51% 2.79% 3.31% 2.11% 2.92% 3.4% 0.44% 0.77% 3.92%
2026/06/22 4.25% 4.38% 6.66% 4.23% 4.38% 2.06% 2.09% 0.68% 0% 0.09%
2026/06/23 14.85% 4.9% 5.43% 3.38% 0.22% 2.7% 8.3% 1.32% 1.37% 3.18%
2026/06/24 8.37% 3.86% 6.18% 2.99% 4.82% 2.2% 3.25% 0.66% 0% 0%
2026/06/25 26.03% 5.17% 4.07% 3.27% 0.39% 0.96% 4.46% 1.03% 0.04% 2.47%
2026/06/26 6.98% 6.76% 2.09% 2.92% 3.63% 2.14% 2.36% 0.98% 1.88% 6.35%
2026/06/27 17.86% 7.28% 3.62% 3.1% 6.11% 3.64% 0% 0.66% 1.66% 0.34%
2026/06/28 9.91% 8.08% 1.88% 3.1% 3.47% 1.58% 2.88% 0.52% 0.01% 4.56%
2026/06/29 5.89% 6.14% 5.83% 2.94% 6.67% 1.98% 0.22% 0.59% 0.01% 1.92%
2026/06/30 12.86% 8.89% 6.23% 5.97% 5.53% 1.72% 0.93% 0.63% 0% 0%
  • alignhc.com.au
  • betterhelp.com
  • healthengine.com.au
  • forbes.com
  • purephysio.com.au
  • mable.com.au
  • bendandmend.com.au
  • chemistwarehouse.com.au
  • choose.physio
  • mphysio.au

Copyright © Adthena. All rights reserved.

Alignhc.com.au’s spend surged mid-month, peaking at 26.03% on June 25. Betterhelp.com saw a steady rise, ending at 8.89%. Healthengine.com.au fluctuated, closing at 6.23%. Forbes.com climbed, finishing strong at 5.97%.

Market Exposure

Competitor Count for AUS Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 357
2026/06/02 355
2026/06/03 361
2026/06/04 358
2026/06/05 371
2026/06/06 354
2026/06/07 348
2026/06/08 389
2026/06/09 369
2026/06/10 313
2026/06/11 348
2026/06/12 338
2026/06/13 318
2026/06/14 334
2026/06/15 324
2026/06/16 326
2026/06/17 319
2026/06/18 338
2026/06/19 309
2026/06/20 309
2026/06/21 298
2026/06/22 280
2026/06/23 277
2026/06/24 267
2026/06/25 257
2026/06/26 254
2026/06/27 267
2026/06/28 252
2026/06/29 282
2026/06/30 244

Copyright © Adthena. All rights reserved.

June began with 357 advertisers, peaking at 389 on the 8th. A steady decline followed, ending at 244 on the 30th.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
alignhc.com.au 3.68%
purephysio.com.au 1.98%
bendandmend.com.au 1.42%
corephysio.com.au 1.41%
sydneyphysiotherapist.com.au 1.35%
mobilitydelivery.com.au -1.18%
choose.physio -1.56%
painreliefaustralia.com.au -1.72%
chemistwarehouse.com.au -2.4%
rapidmedicalsupplies.com.au -4.13%

Copyright © Adthena. All rights reserved.

Alignhc.com.au surged with a 3.68% increase, while rapidmedicalsupplies.com.au dropped by 4.13%.

Campaign Efficiency

AUS Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date alignhc.com.au betterhelp.com purephysio.com.au healthengine.com.au painreliefaustralia.com.au ortorex.au bendandmend.com.au chemistwarehouse.com.au infraredi.com.au rapidmedicalsupplies.com.au
2026/06/01 0% 3.91% 0% 5.3% 4.34% 2.97% 0% 7.49% 4.03% 7.13%
2026/06/02 0% 3.38% 0% 6.97% 4.35% 3.38% 0% 7.92% 3.39% 7.97%
2026/06/03 0% 4.04% 0% 3.66% 2.91% 2.98% 0% 5.87% 1.54% 6.09%
2026/06/04 0.04% 2.55% 0% 4.46% 2.88% 3.04% 0% 5.6% 2.21% 8.01%
2026/06/05 0.08% 3.16% 0% 2.4% 2.78% 2.27% 0% 5.96% 2.64% 8.4%
2026/06/06 0.09% 3.64% 0.14% 0.97% 4.65% 3.95% 0% 5.32% 3.45% 7.7%
2026/06/07 1.36% 3.74% 0% 4.28% 5.18% 3.1% 0% 6.12% 2.52% 6.58%
2026/06/08 1.92% 6.28% 0.01% 0.95% 4.31% 2.55% 0% 5.2% 2.11% 5.49%
2026/06/09 8.81% 4.46% 4.65% 2.89% 2.74% 1.16% 4.94% 3.47% 1.52% 4.58%
2026/06/10 5.58% 3.5% 1.18% 6.18% 4.02% 4.15% 0.88% 7.61% 2.56% 11.19%
2026/06/11 11.66% 3.52% 1.68% 0.35% 2.95% 2.41% 7.72% 6.32% 2.07% 8.79%
2026/06/12 8.95% 2.47% 4.57% 3.39% 4.14% 3.52% 0.89% 4.65% 2.34% 6.75%
2026/06/13 11.82% 1.42% 3.13% 1.85% 4.83% 2.94% 0% 5.84% 2.26% 6.53%
2026/06/14 9.29% 0% 2.3% 2.33% 4.54% 2.69% 0% 5.48% 2.23% 5.81%
2026/06/15 12.35% 0.12% 3.19% 1.43% 3.04% 1.35% 0.12% 4.11% 1.48% 5.31%
2026/06/16 3.94% 3.5% 0.36% 0.63% 2.85% 3.01% 2% 5.7% 2.11% 8.2%
2026/06/17 8.36% 2.92% 1.92% 5.02% 3.06% 3.65% 2.07% 5.15% 2.57% 6.35%
2026/06/18 13.02% 3.76% 2.72% 0.86% 3.36% 3.96% 2.1% 6.23% 1.68% 8.35%
2026/06/19 4.77% 2.95% 1.43% 1.15% 4.27% 3.19% 3.15% 6.76% 1.44% 10.4%
2026/06/20 4.07% 3.61% 3.03% 3.06% 2.19% 1.89% 1.21% 3.03% 2.41% 2.31%
2026/06/21 8.46% 3.64% 1.94% 2.81% 2.23% 1.79% 3.79% 1.81% 1.78% 1.75%
2026/06/22 4.51% 2.88% 3.6% 4.88% 1.17% 1.8% 2.49% 2.35% 1.99% 2.49%
2026/06/23 12.24% 3.62% 0.32% 4.34% 1.06% 1.35% 7.36% 3.83% 0% 0.98%
2026/06/24 7.72% 3.25% 4.69% 5.48% 1.62% 1.1% 3.14% 2.83% 0.31% 2.12%
2026/06/25 21.34% 4.16% 0.58% 3.83% 0.66% 1.11% 4.12% 4.33% 0.38% 1.39%
2026/06/26 5.12% 5.02% 3.39% 1.55% 1.87% 1.19% 1.83% 3.36% 2.28% 0.63%
2026/06/27 15.56% 5.18% 5.35% 2.67% 2.18% 1.87% 0% 2.21% 0.41% 2%
2026/06/28 8.85% 6.27% 3.36% 1.41% 1.15% 0.97% 2.51% 2.11% 1.56% 0.5%
2026/06/29 5.83% 4.42% 5.56% 3.93% 0.83% 1.79% 0.45% 2.17% 1.92% 2.34%
2026/06/30 10.09% 5.67% 5.32% 4.82% 2.78% 2.74% 2.27% 1.82% 0.95% 0.94%
  • alignhc.com.au
  • betterhelp.com
  • purephysio.com.au
  • healthengine.com.au
  • painreliefaustralia.com.au
  • ortorex.au
  • bendandmend.com.au
  • chemistwarehouse.com.au
  • infraredi.com.au
  • rapidmedicalsupplies.com.au

Copyright © Adthena. All rights reserved.

Alignhc.com.au’s impression share surged from 0.04% to 21.34% mid-month, ending at 10.09%. Betterhelp.com fluctuated, peaking at 6.28%, closing at 5.67%. Purephysio.com.au saw a steady rise, finishing at 5.32%. Healthengine.com.au’s share varied, ending at 4.82%. Painreliefaustralia.com.au’s share decreased, closing at 2.78%. Ortorex.au’s share remained low, ending at 2.74%. Bendandmend.com.au’s share peaked mid-month, closing at 2.27%. Chemistwarehouse.com.au’s share declined, ending at 1.82%. Infraredi.com.au’s share fluctuated, closing at 0.95%. Rapidmedicalsupplies.com.au’s share dropped significantly, ending at 0.94%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation - Last month
  1. 1
    Therapy Without Referrals - No GP Referral Required https://www.betterhelp.com

    Customized Therapy And Counselling, 100% Online. No Referrals. No Long Waitlists.

  2. 2
    Physiotherapy: No Waitlist - Appointments Available Now https://www.betterrehab.com.au › physio-therapy › adult

    Experience Pain Free Movement With Physiotherapy At Better Rehab™.

  3. 3
    Causes Of Lower Back Pain - How To Relieve Lower Back Pain https://www.elastoplast.com.au

    Get Tips To Relieve Lower Back Pain And Avoid It From Returning With Simple Steps.

  4. 4
    Find Physios Near Me - See All Available Appointments https://www.healthengine.com.au

    Easily find and book Physiotherapist appointments near you. View local Physio appointments and book online with Healthengine now.

  5. 5
    Need A Occupational Therapist? https://www.mable.com.au › ndis › therapists

    Pick Your Own Support Worker — Choose Support Workers Based On Personality, Hobbies, Skills And More On Mable. Join Now.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, BetterHelp stands out with its promise of hassle-free, online therapy without referrals. Better Rehab and Healthengine emphasize immediate access to physiotherapy, highlighting convenience and availability. Elastoplast offers practical solutions for back pain relief, while Mable personalizes occupational therapy by allowing users to choose support workers based on personal preferences.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports