Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 35.4244341651 |
| 64.5755658349 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 12 |
| 88 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| healthengine.com.au | 7.69 |
| alignhc.com.au | 6.44 |
| purephysio.com.au | 5.24 |
| betterhelp.com | 2.87 |
| mphysio.au | 2.86 |
| bendandmend.com.au | 2.79 |
| infraredi.com.au | 2.21 |
| chemistwarehouse.com.au | 2.15 |
| citychiro.com.au | 1.96 |
| revitive.com | 1.93 |
| others | 63.86 |
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In the healthcare PPC landscape, ‘others’ dominate with 63.86% click share, while ‘healthengine.com.au’ leads specific domains at 7.69%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | healthengine.com.au | alignhc.com.au | purephysio.com.au | betterhelp.com | psychologytoday.com | mphysio.au | lifesupportscounselling.com.au | bendandmend.com.au | forbes.com | physioinq.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 0.64% | 9.58% | 1.7% | 6.88% | 1.27% | 0.15% | 1.25% | 5.65% | 4.27% | 0.24% |
| 2026/07/02 | 7.34% | 11.86% | 1.53% | 3.27% | 3.66% | 0.28% | 1.33% | 4.44% | 4.6% | 1.98% |
| 2026/07/03 | 2.84% | 13.8% | 3.26% | 3.14% | 1.66% | 9.07% | 0.72% | 8.08% | 4.51% | 1.7% |
| 2026/07/04 | 5.24% | 16.88% | 1.9% | 5.21% | 2.42% | 4.06% | 0.07% | 3.71% | 5.19% | 1.43% |
| 2026/07/05 | 6.22% | 9.88% | 7.31% | 3.76% | 1.57% | 2.94% | 0.1% | 0.25% | 3.52% | 2.65% |
| 2026/07/06 | 4.88% | 2.97% | 7.76% | 4.33% | 2.55% | 0.36% | 3.07% | 0.07% | 3.05% | 1.84% |
| 2026/07/07 | 13.6% | 1.59% | 6.68% | 4.07% | 0.37% | 0.1% | 2.1% | 5.5% | 4.65% | 2.56% |
| 2026/07/08 | 3.83% | 2.94% | 3.06% | 4.61% | 1.54% | 1.46% | 2.41% | 2.29% | 2.21% | 4.02% |
| 2026/07/09 | 11.04% | 2.45% | 3.11% | 2.06% | 1.92% | 8.16% | 1.34% | 0.44% | 4.42% | 2.59% |
| 2026/07/10 | 8.18% | 6.57% | 4.66% | 3.15% | 1.45% | 13.88% | 1.38% | 3.4% | 4.33% | 0.26% |
| 2026/07/11 | 10.36% | 8.62% | 1.29% | 4.05% | 2.19% | 5.51% | 0% | 4.92% | 2.16% | 0.61% |
| 2026/07/12 | 9.24% | 6.97% | 4.3% | 2.99% | 1.35% | 6.85% | 0.67% | 1.54% | 2.89% | 1.67% |
| 2026/07/13 | 8.84% | 4.89% | 7.77% | 2.87% | 3.09% | 2.6% | 0.48% | 1.73% | 2.09% | 3.34% |
| 2026/07/14 | 5.76% | 6.91% | 3.81% | 4.63% | 2.06% | 2.47% | 3.41% | 1.14% | 2.23% | 2.31% |
| 2026/07/15 | 4.72% | 9.33% | 3.93% | 3.74% | 2.76% | 0% | 3.31% | 7.72% | 2.24% | 2.16% |
| 2026/07/16 | 6.48% | 10.13% | 5.04% | 3.61% | 1.97% | 2.43% | 3.01% | 3.28% | 1.01% | 2.28% |
| 2026/07/17 | 5.57% | 6.61% | 8.19% | 3.06% | 2.15% | 0.71% | 3.77% | 6.93% | 1.03% | 2.36% |
| 2026/07/18 | 11.95% | 11.41% | 3.53% | 6.94% | 0.86% | 2.64% | 0.14% | 0% | 0.56% | 0.24% |
| 2026/07/19 | 11.96% | 7.65% | 0% | 2.42% | 1.68% | 4.66% | 1.57% | 2.72% | 3.16% | 1.77% |
| 2026/07/20 | 1.43% | 7.81% | 0.3% | 5.84% | 1.12% | 2.22% | 1.48% | 8.13% | 1.88% | 0.87% |
| 2026/07/21 | 5.61% | 6.82% | 3.71% | 4.52% | 2.01% | 2.44% | 3.32% | 1.11% | 2.2% | 2.25% |
| 2026/07/22 | 4.67% | 7.48% | 4.03% | 3.07% | 2.53% | 1.51% | 1.79% | 4.51% | 2.48% | 1.59% |
| 2026/07/23 | 3.96% | 4.06% | 2.98% | 5.6% | 3.25% | 4.26% | 2.38% | 4.16% | 2.79% | 1.22% |
| 2026/07/24 | 10.93% | 7.78% | 6.24% | 4.96% | 4.26% | 0.56% | 1.54% | 5.65% | 2.46% | 2% |
| 2026/07/25 | 10.16% | 5.99% | 5.67% | 6.12% | 2.11% | 2.55% | 1.04% | 1.9% | 1.81% | 0.74% |
| 2026/07/26 | 10.78% | 6.01% | 3.53% | 6.35% | 1.96% | 0.29% | 1.89% | 1.76% | 1.2% | 1.31% |
| 2026/07/27 | 4.27% | 10.33% | 1.73% | 6.77% | 2.48% | 3.68% | 3.26% | 2.66% | 1.24% | 1.23% |
| 2026/07/28 | 3.66% | 10.11% | 1.81% | 7.19% | 2.11% | 4.85% | 1.85% | 0.16% | 1.81% | 0.8% |
| 2026/07/29 | 17.16% | 0.3% | 3.54% | 8.9% | 4.74% | 2.8% | 0.14% | 0% | 2.58% | 2.22% |
| 2026/07/30 | 8.28% | 4.31% | 0.51% | 4.25% | 0.96% | 0.5% | 2.12% | 1.74% | 1.69% | 1.92% |
| 2026/07/31 | 12.05% | 5.48% | 4.52% | 4.03% | 2.49% | 2.32% | 1.82% | 1.81% | 1.76% | 1.38% |
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In July 2026, HealthEngine’s PPC spend fluctuated, peaking at 17.16% on the 29th. AlignHC started strong, then dipped mid-month. PurePhysio saw a steady rise, while BetterHelp maintained moderate consistency. The month concluded with HealthEngine leading the spend share.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 238 |
| 2026/07/02 | 254 |
| 2026/07/03 | 263 |
| 2026/07/04 | 265 |
| 2026/07/05 | 277 |
| 2026/07/06 | 284 |
| 2026/07/07 | 265 |
| 2026/07/08 | 254 |
| 2026/07/09 | 212 |
| 2026/07/10 | 235 |
| 2026/07/11 | 267 |
| 2026/07/12 | 281 |
| 2026/07/13 | 319 |
| 2026/07/14 | 308 |
| 2026/07/15 | 314 |
| 2026/07/16 | 328 |
| 2026/07/17 | 282 |
| 2026/07/18 | 276 |
| 2026/07/19 | 266 |
| 2026/07/20 | 283 |
| 2026/07/21 | 308 |
| 2026/07/22 | 357 |
| 2026/07/23 | 328 |
| 2026/07/24 | 328 |
| 2026/07/25 | 366 |
| 2026/07/26 | 391 |
| 2026/07/27 | 344 |
| 2026/07/28 | 342 |
| 2026/07/29 | 204 |
| 2026/07/30 | 312 |
| 2026/07/31 | 313 |
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July saw a dynamic shift in advertisers, starting at 238 and peaking at 391. The month concluded with a stable 313, reflecting a vibrant advertising landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, betterhelp.com surged with a 1.32% click share increase, while purephysio.com.au faced a decline of 2.08%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | healthengine.com.au | alignhc.com.au | purephysio.com.au | betterhelp.com | infraredi.com.au | mphysio.au | bendandmend.com.au | forbes.com | ortorex.au | painreliefaustralia.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 1.26% | 8.08% | 1.7% | 4.99% | 5.81% | 0.54% | 5.44% | 2.57% | 0.96% | 0.68% |
| 2026/07/02 | 7.07% | 9.29% | 1.23% | 2.68% | 5.32% | 0.4% | 3.87% | 3.09% | 1.11% | 0.55% |
| 2026/07/03 | 2.38% | 11.74% | 3.02% | 2.73% | 2.35% | 6.45% | 7.11% | 3.61% | 0.96% | 2.11% |
| 2026/07/04 | 4.83% | 14.12% | 1.62% | 4.32% | 1.06% | 4% | 3.77% | 4.37% | 0.73% | 1.05% |
| 2026/07/05 | 5.67% | 9% | 5.6% | 2.8% | 1.65% | 2.91% | 0.33% | 2.85% | 1.07% | 0.41% |
| 2026/07/06 | 3.9% | 2.71% | 5.65% | 3.46% | 4.38% | 0.56% | 0.05% | 2.05% | 2.97% | 2.75% |
| 2026/07/07 | 9.66% | 1.32% | 4.85% | 2.65% | 2.67% | 0.12% | 3.87% | 2.58% | 5.37% | 4.57% |
| 2026/07/08 | 3.84% | 3.01% | 2.41% | 3.9% | 4.7% | 1.74% | 2.89% | 1.64% | 2.11% | 1.79% |
| 2026/07/09 | 11.23% | 1.84% | 2.69% | 1.24% | 1.6% | 6.13% | 0.53% | 3.42% | 0.99% | 2.34% |
| 2026/07/10 | 7.87% | 5.97% | 4.21% | 2.54% | 0.6% | 10.94% | 3.66% | 3.1% | 2.04% | 2.02% |
| 2026/07/11 | 7.88% | 6.9% | 1.39% | 3.26% | 5.26% | 4.18% | 3.69% | 1.34% | 1.68% | 2.11% |
| 2026/07/12 | 7.34% | 5.74% | 3.19% | 2.02% | 3.73% | 5.23% | 1.39% | 1.75% | 3.04% | 4.37% |
| 2026/07/13 | 6.32% | 4.84% | 6.24% | 2.26% | 1.16% | 2.93% | 2.14% | 1.62% | 2.34% | 1.93% |
| 2026/07/14 | 4.75% | 6.47% | 3.29% | 3.76% | 1.4% | 2.04% | 0.97% | 1.66% | 4.86% | 4.27% |
| 2026/07/15 | 5.11% | 8.15% | 3.01% | 3.01% | 3% | 0% | 6.68% | 1.85% | 1.74% | 0.98% |
| 2026/07/16 | 5.48% | 9.38% | 4.77% | 3% | 2.4% | 2.91% | 2.72% | 0.95% | 0.87% | 0.38% |
| 2026/07/17 | 4.83% | 5.63% | 6.72% | 2.7% | 0% | 1.04% | 6.59% | 0.79% | 0.66% | 0.83% |
| 2026/07/18 | 7.8% | 10.08% | 2.85% | 4.94% | 4.73% | 2.85% | 0% | 0.29% | 3.62% | 3.96% |
| 2026/07/19 | 11.24% | 6.57% | 0% | 1.79% | 0.86% | 4.6% | 2.67% | 2.58% | 1.14% | 1.93% |
| 2026/07/20 | 1.79% | 7.9% | 0.52% | 5.1% | 1.16% | 2.15% | 8.44% | 1.31% | 1.5% | 2.03% |
| 2026/07/21 | 4.75% | 6.47% | 3.29% | 3.76% | 1.4% | 2.04% | 0.97% | 1.66% | 4.86% | 4.27% |
| 2026/07/22 | 4.01% | 6.84% | 3.52% | 2.76% | 1.25% | 2.01% | 3.59% | 2.04% | 1.71% | 2.86% |
| 2026/07/23 | 4.34% | 4.39% | 2.75% | 4.93% | 1.41% | 3.59% | 2.94% | 2.29% | 0.75% | 0.67% |
| 2026/07/24 | 8.68% | 6.33% | 5.51% | 3.83% | 4.6% | 0.85% | 4.42% | 1.55% | 1.97% | 1.27% |
| 2026/07/25 | 8.14% | 5.22% | 4.61% | 4.81% | 2.43% | 2.8% | 1.26% | 1.37% | 2.12% | 2.59% |
| 2026/07/26 | 8.74% | 6.3% | 3.01% | 5.51% | 2.21% | 0.43% | 1.36% | 0.9% | 0.62% | 2.43% |
| 2026/07/27 | 3.9% | 10.77% | 1.61% | 5.99% | 2.91% | 3.55% | 2.32% | 0.97% | 0.37% | 0.48% |
| 2026/07/28 | 3.75% | 9.02% | 1.57% | 5.97% | 0.82% | 4.87% | 0.23% | 1.12% | 0.3% | 0.6% |
| 2026/07/29 | 15.68% | 0.33% | 3.69% | 8.15% | 0% | 2.89% | 0% | 2.01% | 0.73% | 0.47% |
| 2026/07/30 | 7.7% | 4.69% | 0.68% | 3.95% | 2.51% | 0.7% | 1.74% | 1.29% | 0.56% | 0.74% |
| 2026/07/31 | 10.26% | 5.28% | 4.55% | 3.34% | 2.9% | 2.41% | 1.8% | 1.27% | 1.11% | 0.73% |
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In July 2026, HealthEngine’s impression share fluctuated, peaking at 15.68% on the 29th. AlignHC saw a strong start, reaching 14.12% on the 4th, but dipped mid-month. PurePhysio’s share remained modest, while BetterHelp and Infraredi experienced steady gains. MPhysio and BendAndMend had sporadic spikes. Forbes and Ortorex maintained low shares, with PainReliefAustralia trailing. The month concluded with HealthEngine leading, followed by AlignHC.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Therapy Without Referrals — Customized Therapy And Counselling, 100% Online. No Referrals. No Long Waitlists. No Referrals, No Long Waits. You Can Get Matched To An...
Get Tips To Relieve Lower Back Pain And Avoid It From Returning With Simple Steps. Learn The Causes And Treatments For Lower Back Pain To...
Easily find and book Physiotherapist appointments near you. View local Physio appointments and book online with Healthengine now. Same Day Bookings.
Mable - Find and connect with independent support workers
All ages, any condition: Our in home mobile network supports your health & independence.
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In the realm of healthcare PPC, BetterHelp shines with its promise of hassle-free, online therapy. Elastoplast educates on back pain relief, while Healthengine simplifies physio bookings. Mable connects users with support workers, and Physio Inq offers comprehensive in-home care.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Healthcare & Medical Rehabilitation July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the AUS Healthcare & Medical Rehabilitation July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The AUS Healthcare & Medical Rehabilitation July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The AUS Healthcare & Medical Rehabilitation July 2026 Report aggregates data from across both device types and Google Shopping.
The AUS Healthcare & Medical Rehabilitation July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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