AUS Healthcare & Medical Rehabilitation - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – AUS

Google AI Overview visibility for Healthcare & Medical Rehabilitation AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.2292381411
64.7707618589
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 12
88
12%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 2%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
alignhc.com.au 13.9
healthengine.com.au 4.37
mphysio.au 4.2
chemistwarehouse.com.au 4.09
corephysio.com.au 3.21
psychologytoday.com 3.18
docklandshealth.com.au 2.94
betterhelp.com 2.69
citychiro.com.au 2.02
bendandmend.com.au 1.94
others 57.46
  • alignhc.com.au - 13.9%
  • healthengine.com.au - 4.37%
  • mphysio.au - 4.2%
  • chemistwarehouse.com.au - 4.09%
  • corephysio.com.au - 3.21%
  • psychologytoday.com - 3.18%
  • docklandshealth.com.au - 2.94%
  • betterhelp.com - 2.69%
  • citychiro.com.au - 2.02%
  • bendandmend.com.au - 1.94%
  • others - 57.46%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, Alignhc.com.au leads with 13.9% click share, while ‘others’ dominate at 57.46%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date alignhc.com.au corephysio.com.au psychologytoday.com healthengine.com.au betterhelp.com physioinq.com.au talkhealththerapy.com.au bendandmend.com.au mphysio.au docklandshealth.com.au
2026/08/01 11.64% 1.09% 1.75% 4.4% 4.71% 1.71% 2.25% 0.18% 4.17% 5%
2026/08/02 6.2% 1.44% 0.98% 6.39% 4.4% 1.29% 1.31% 1.79% 4.61% 2.23%
2026/08/03 9.68% 4.52% 0.95% 5.79% 7.09% 0.46% 1.26% 3.27% 4.08% 1.14%
2026/08/04 13.47% 0% 1.28% 5.84% 4.84% 1.43% 1.02% 1.89% 1.62% 0.12%
2026/08/05 6.41% 8.7% 2.79% 2.84% 6.52% 4.1% 2.93% 2.14% 0.55% 1.94%
2026/08/06 9.57% 0% 1.36% 0.09% 3.35% 1.83% 0.15% 2.84% 8.27% 6.6%
2026/08/07 3.72% 10.95% 1.37% 0.38% 5.01% 5.25% 1.58% 0.47% 0.2% 0%
2026/08/08 9.6% 9.12% 6.19% 1.07% 2.79% 0.66% 0.27% 5.28% 0.82% 0.69%
2026/08/09 2.43% 0% 4.58% 1.93% 6.22% 0.35% 1.39% 3.99% 13.81% 3.91%
2026/08/10 20.4% 0% 4.12% 4.56% 2.66% 1.35% 1.56% 2.77% 17.43% 0.53%
2026/08/11 14.45% 7.51% 3.67% 8.83% 9.41% 1.1% 3.15% 0.35% 7.93% 2.42%
2026/08/12 12.04% 0% 3.49% 5.49% 6.04% 5.48% 6.2% 11.57% 1.18% 0.32%
2026/08/13 11.12% 0% 2.41% 0.35% 0.95% 3.52% 9.75% 0.35% 0.95% 7.45%
2026/08/14 15.97% 0% 8.12% 1.01% 1.67% 2.67% 4.51% 0.36% 0.92% 2.28%
2026/08/15 19.47% 3.95% 5.66% 5.76% 2.95% 0.48% 2.23% 4.64% 8.45% 4.87%
2026/08/16 22.11% 0% 3.42% 4.29% 3.54% 0.33% 2.03% 0.63% 7.36% 8.93%
2026/08/17 14.35% 0% 8.13% 0.84% 6.19% 4.95% 1.88% 0.98% 0.77% 3.61%
2026/08/18 8.78% 0% 5.64% 15.5% 2.46% 8.26% 2.02% 0.37% 0.88% 0.03%
2026/08/19 20.96% 0% 2.87% 0.98% 5.18% 5.48% 1.02% 0% 0.89% 10.1%
2026/08/20 20.76% 0% 2.72% 7.47% 4.83% 5.25% 3.56% 5.98% 0.54% 9.37%
2026/08/21 36.63% 2.76% 6.06% 0% 1.1% 6.5% 1.57% 0.32% 10.94% 0.58%
2026/08/22 28.46% 4.4% 6.57% 0.72% 5.74% 0.92% 5.36% 3.38% 6.94% 0.27%
2026/08/23 25.86% 5.38% 3.97% 0.01% 4.72% 0.08% 1.17% 3.65% 0.34% 0.4%
2026/08/24 2.81% 2.79% 2.75% 6.14% 5.27% 6.77% 1.54% 0.46% 4.25% 9.85%
2026/08/25 22.86% 0.11% 6.28% 0.17% 2.06% 4.37% 3.16% 0.11% 9.7% 8.99%
2026/08/26 22.01% 3.91% 2.94% 4.85% 2.45% 0.95% 4.47% 5.83% 0.54% 7.18%
2026/08/27 34.5% 0% 5.49% 0.01% 3.32% 1.41% 3.17% 3.99% 2.25% 0.26%
2026/08/28 17.57% 12.25% 4.45% 9.19% 2.2% 3.61% 3.4% 3.75% 4.14% 0.01%
2026/08/29 17.17% 9.03% 5.82% 6.56% 2.67% 1.42% 1.6% 3.36% 6.59% 3.58%
2026/08/30 22.43% 6.51% 6.76% 4.84% 2.68% 3.01% 1.91% 0% 0.41% 10.08%
2026/08/31 10.62% 10.58% 6.38% 5.85% 3.27% 3.19% 2.6% 2.53% 0.39% 0%
  • alignhc.com.au
  • corephysio.com.au
  • psychologytoday.com
  • healthengine.com.au
  • betterhelp.com
  • physioinq.com.au
  • talkhealththerapy.com.au
  • bendandmend.com.au
  • mphysio.au
  • docklandshealth.com.au

Copyright © Adthena. All rights reserved.

In August 2026, alignhc.com.au led with fluctuating spend, peaking at 36.63% on the 21st. Corephysio.com.au and docklandshealth.com.au showed moderate activity, while psychologytoday.com maintained steady growth. The month concluded with alignhc.com.au dominating.

Market Exposure

Competitor Count for AUS Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 299
2026/08/02 319
2026/08/03 307
2026/08/04 310
2026/08/05 262
2026/08/06 240
2026/08/07 223
2026/08/08 176
2026/08/09 206
2026/08/10 209
2026/08/11 197
2026/08/12 189
2026/08/13 171
2026/08/14 180
2026/08/15 168
2026/08/16 178
2026/08/17 165
2026/08/18 157
2026/08/19 140
2026/08/20 135
2026/08/21 154
2026/08/22 172
2026/08/23 167
2026/08/24 186
2026/08/25 171
2026/08/26 175
2026/08/27 182
2026/08/28 153
2026/08/29 168
2026/08/30 198
2026/08/31 210

Copyright © Adthena. All rights reserved.

August began with 299 advertisers, peaking at 319 on August 2. A decline followed, reaching a low of 135 on August 20. The month concluded with a recovery to 210 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
alignhc.com.au 9.08%
chemistwarehouse.com.au 2.9%
psychologytoday.com 1.78%
corephysio.com.au 1.29%
docklandshealth.com.au 0.87%
elizabethphysio.com.au -1.29%
mphysio.au -1.34%
qvphysiotherapy.com -1.54%
thealignmentstudio.com.au -1.63%
purephysio.com.au -2.44%

Copyright © Adthena. All rights reserved.

Alignhc.com.au surged with a 9.08% click share increase, while purephysio.com.au faced a 2.44% decline.

Campaign Efficiency

AUS Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date alignhc.com.au corephysio.com.au healthengine.com.au psychologytoday.com chemistwarehouse.com.au betterhelp.com physioinq.com.au bendandmend.com.au mphysio.au docklandshealth.com.au
2026/08/01 10.55% 0.99% 3.46% 1.12% 1.01% 4.19% 1.22% 0.25% 3.8% 5.93%
2026/08/02 6.27% 1.05% 5.59% 0.81% 2.02% 3.62% 1.07% 1.76% 4.58% 2.1%
2026/08/03 9.11% 3.11% 5.4% 0.98% 1.7% 5.74% 0.35% 2.99% 3.5% 0.98%
2026/08/04 12.91% 0% 5.39% 0.96% 0.63% 3.66% 1.1% 1.49% 1.22% 0.26%
2026/08/05 6.14% 6.24% 2.56% 2.29% 1.37% 4.81% 3.41% 1.58% 0.84% 1.6%
2026/08/06 8.04% 0% 0.13% 0.99% 1.49% 2.73% 1.41% 2.32% 7.1% 5.39%
2026/08/07 3.72% 6.84% 0.43% 0.93% 1.92% 3.81% 4.43% 0.47% 0.24% 0%
2026/08/08 8.61% 7.45% 0.96% 4.02% 0.35% 2.02% 0.42% 5.72% 1.08% 0.97%
2026/08/09 2.68% 0% 2.37% 2.84% 0.78% 4.79% 0.3% 3.5% 12.08% 3.99%
2026/08/10 18.87% 0% 4.21% 3.03% 1.46% 1.96% 0.97% 2.28% 15.56% 0.68%
2026/08/11 12.92% 4.99% 9.55% 2.69% 3.2% 8.63% 0.8% 0.6% 7.04% 2.18%
2026/08/12 11.52% 0% 5.35% 2.55% 2.6% 4.51% 3.77% 10.08% 1.8% 0.45%
2026/08/13 13% 0% 0.49% 1.73% 8.7% 0.61% 2.43% 0.49% 1.46% 7.04%
2026/08/14 13.61% 0% 1.21% 4.21% 8.29% 1.37% 1.74% 0.23% 1.21% 1.78%
2026/08/15 22.42% 2.95% 5.91% 4.1% 2.94% 2.13% 0.26% 4.34% 7.25% 3.87%
2026/08/16 22.77% 0% 2.72% 2.12% 4.97% 2.07% 0.29% 0.99% 7.48% 7.21%
2026/08/17 15.2% 0% 1.07% 3.7% 3.45% 4.29% 2.79% 1.16% 1.07% 2.92%
2026/08/18 8.65% 0% 17.28% 3.51% 5.4% 1.25% 6.86% 0.29% 1.26% 0.02%
2026/08/19 21.5% 0% 1.42% 1.33% 7.06% 3.95% 4.04% 0% 1.42% 8.61%
2026/08/20 19.76% 0% 8.77% 2.35% 4.85% 3.72% 4.94% 4.46% 0.85% 8.46%
2026/08/21 36% 2.27% 0% 4.01% 4.95% 0.86% 5.26% 0.56% 10.88% 0.84%
2026/08/22 29.87% 3.74% 0.72% 3.64% 4.44% 4.72% 0.83% 2.67% 6.45% 0.48%
2026/08/23 25.74% 4.66% 0% 3.02% 4.4% 3.9% 0.05% 2.69% 0.54% 0.57%
2026/08/24 3.12% 1.66% 6.22% 1.35% 1.73% 3.59% 5.39% 0.6% 4.04% 8.57%
2026/08/25 22.52% 0.22% 0.25% 4.88% 6.15% 1.49% 3.01% 0.23% 9.12% 6.21%
2026/08/26 23.32% 3.55% 4.87% 2.09% 3.69% 1.77% 1% 6.07% 0.9% 6.58%
2026/08/27 32.2% 0% 0% 3.53% 9.33% 2.66% 1.12% 3.43% 1.52% 0.34%
2026/08/28 17.45% 9.11% 8.92% 3.57% 4.75% 2.2% 2.47% 3.27% 3.48% 0.02%
2026/08/29 16.9% 6.39% 3.83% 4.08% 3.57% 1.63% 0.96% 2.6% 5.84% 2.94%
2026/08/30 23.14% 4.44% 4.03% 5.21% 1.79% 2.24% 2.06% 0% 0.67% 10.49%
2026/08/31 10.88% 6.84% 5.66% 4.64% 3.68% 2.78% 2.56% 1.97% 0.6% 0%
  • alignhc.com.au
  • corephysio.com.au
  • healthengine.com.au
  • psychologytoday.com
  • chemistwarehouse.com.au
  • betterhelp.com
  • physioinq.com.au
  • bendandmend.com.au
  • mphysio.au
  • docklandshealth.com.au

Copyright © Adthena. All rights reserved.

In August 2026, alignhc.com.au dominated with fluctuating impressions, peaking at 36.00% on the 21st. Docklandshealth.com.au showed minimal presence, while corephysio.com.au and healthengine.com.au had moderate shares. The month concluded with alignhc.com.au leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation - Last month
  1. 1
    Therapy Without Referrals https://www.betterhelp.com

    Australia-Based Therapists — No Referrals, No Long Waits. You Can Get Matched To An Australia-Based Therapist Online. Customized Therapy And Counselling, 100% Online. No Referrals. No Long Waitlists.

  2. 2
    CPA Occupational Therapy | Paediatric OT Services https://www.cerebralpalsy.org.au

    OT for kids & adults. Build daily living skills with expert therapists. Enquire today.

  3. 3
    Physiotherapists Near Me - Same-day Appointments https://www.healthengine.com.au

    View Physio near me appointments and book online with Healthengine now. We connect thousands of patients each month with Health Practitioners. Find Physios...

  4. 4
    Occupational therapist https://www.national360.com.au › occupational › therapy_ndis

    NDIS Approved Ot Services — Connecting You With Highly Skilled Occupational Therapists to Match Your Needs. Local Expertise in NDIS, Assistive Technology, Home Modification, SIL and SDA Assessments. NDIS Registered.

  5. 5
    Physio Inq - OT, Physio, Speech, Ex Phys - No Waiting Lists https://www.physioinq.com.au

    All ages, any condition: Our in home mobile network supports your health & independence.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, BetterHelp stands out with its promise of immediate, referral-free therapy, emphasizing convenience and accessibility. Cerebral Palsy Alliance and National 360 focus on specialized occupational therapy, highlighting expertise and NDIS approval. Healthengine and Physio Inq prioritize quick access and comprehensive services, catering to diverse patient needs.

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