AUS Healthcare & Medical Rehabilitation - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – AUS

Google AI Overview visibility for Healthcare & Medical Rehabilitation AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.4244341651
64.5755658349
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 12
88
12%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 2%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
healthengine.com.au 7.69
alignhc.com.au 6.44
purephysio.com.au 5.24
betterhelp.com 2.87
mphysio.au 2.86
bendandmend.com.au 2.79
infraredi.com.au 2.21
chemistwarehouse.com.au 2.15
citychiro.com.au 1.96
revitive.com 1.93
others 63.86
  • healthengine.com.au - 7.69%
  • alignhc.com.au - 6.44%
  • purephysio.com.au - 5.24%
  • betterhelp.com - 2.87%
  • mphysio.au - 2.86%
  • bendandmend.com.au - 2.79%
  • infraredi.com.au - 2.21%
  • chemistwarehouse.com.au - 2.15%
  • citychiro.com.au - 1.96%
  • revitive.com - 1.93%
  • others - 63.86%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 63.86% click share, while ‘healthengine.com.au’ leads specific domains at 7.69%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date healthengine.com.au alignhc.com.au purephysio.com.au betterhelp.com psychologytoday.com mphysio.au lifesupportscounselling.com.au bendandmend.com.au forbes.com physioinq.com.au
2026/07/01 0.64% 9.58% 1.7% 6.88% 1.27% 0.15% 1.25% 5.65% 4.27% 0.24%
2026/07/02 7.34% 11.86% 1.53% 3.27% 3.66% 0.28% 1.33% 4.44% 4.6% 1.98%
2026/07/03 2.84% 13.8% 3.26% 3.14% 1.66% 9.07% 0.72% 8.08% 4.51% 1.7%
2026/07/04 5.24% 16.88% 1.9% 5.21% 2.42% 4.06% 0.07% 3.71% 5.19% 1.43%
2026/07/05 6.22% 9.88% 7.31% 3.76% 1.57% 2.94% 0.1% 0.25% 3.52% 2.65%
2026/07/06 4.88% 2.97% 7.76% 4.33% 2.55% 0.36% 3.07% 0.07% 3.05% 1.84%
2026/07/07 13.6% 1.59% 6.68% 4.07% 0.37% 0.1% 2.1% 5.5% 4.65% 2.56%
2026/07/08 3.83% 2.94% 3.06% 4.61% 1.54% 1.46% 2.41% 2.29% 2.21% 4.02%
2026/07/09 11.04% 2.45% 3.11% 2.06% 1.92% 8.16% 1.34% 0.44% 4.42% 2.59%
2026/07/10 8.18% 6.57% 4.66% 3.15% 1.45% 13.88% 1.38% 3.4% 4.33% 0.26%
2026/07/11 10.36% 8.62% 1.29% 4.05% 2.19% 5.51% 0% 4.92% 2.16% 0.61%
2026/07/12 9.24% 6.97% 4.3% 2.99% 1.35% 6.85% 0.67% 1.54% 2.89% 1.67%
2026/07/13 8.84% 4.89% 7.77% 2.87% 3.09% 2.6% 0.48% 1.73% 2.09% 3.34%
2026/07/14 5.76% 6.91% 3.81% 4.63% 2.06% 2.47% 3.41% 1.14% 2.23% 2.31%
2026/07/15 4.72% 9.33% 3.93% 3.74% 2.76% 0% 3.31% 7.72% 2.24% 2.16%
2026/07/16 6.48% 10.13% 5.04% 3.61% 1.97% 2.43% 3.01% 3.28% 1.01% 2.28%
2026/07/17 5.57% 6.61% 8.19% 3.06% 2.15% 0.71% 3.77% 6.93% 1.03% 2.36%
2026/07/18 11.95% 11.41% 3.53% 6.94% 0.86% 2.64% 0.14% 0% 0.56% 0.24%
2026/07/19 11.96% 7.65% 0% 2.42% 1.68% 4.66% 1.57% 2.72% 3.16% 1.77%
2026/07/20 1.43% 7.81% 0.3% 5.84% 1.12% 2.22% 1.48% 8.13% 1.88% 0.87%
2026/07/21 5.61% 6.82% 3.71% 4.52% 2.01% 2.44% 3.32% 1.11% 2.2% 2.25%
2026/07/22 4.67% 7.48% 4.03% 3.07% 2.53% 1.51% 1.79% 4.51% 2.48% 1.59%
2026/07/23 3.96% 4.06% 2.98% 5.6% 3.25% 4.26% 2.38% 4.16% 2.79% 1.22%
2026/07/24 10.93% 7.78% 6.24% 4.96% 4.26% 0.56% 1.54% 5.65% 2.46% 2%
2026/07/25 10.16% 5.99% 5.67% 6.12% 2.11% 2.55% 1.04% 1.9% 1.81% 0.74%
2026/07/26 10.78% 6.01% 3.53% 6.35% 1.96% 0.29% 1.89% 1.76% 1.2% 1.31%
2026/07/27 4.27% 10.33% 1.73% 6.77% 2.48% 3.68% 3.26% 2.66% 1.24% 1.23%
2026/07/28 3.66% 10.11% 1.81% 7.19% 2.11% 4.85% 1.85% 0.16% 1.81% 0.8%
2026/07/29 17.16% 0.3% 3.54% 8.9% 4.74% 2.8% 0.14% 0% 2.58% 2.22%
2026/07/30 8.28% 4.31% 0.51% 4.25% 0.96% 0.5% 2.12% 1.74% 1.69% 1.92%
2026/07/31 12.05% 5.48% 4.52% 4.03% 2.49% 2.32% 1.82% 1.81% 1.76% 1.38%
  • healthengine.com.au
  • alignhc.com.au
  • purephysio.com.au
  • betterhelp.com
  • psychologytoday.com
  • mphysio.au
  • lifesupportscounselling.com.au
  • bendandmend.com.au
  • forbes.com
  • physioinq.com.au

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In July 2026, HealthEngine’s PPC spend fluctuated, peaking at 17.16% on the 29th. AlignHC started strong, then dipped mid-month. PurePhysio saw a steady rise, while BetterHelp maintained moderate consistency. The month concluded with HealthEngine leading the spend share.

Market Exposure

Competitor Count for AUS Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 238
2026/07/02 254
2026/07/03 263
2026/07/04 265
2026/07/05 277
2026/07/06 284
2026/07/07 265
2026/07/08 254
2026/07/09 212
2026/07/10 235
2026/07/11 267
2026/07/12 281
2026/07/13 319
2026/07/14 308
2026/07/15 314
2026/07/16 328
2026/07/17 282
2026/07/18 276
2026/07/19 266
2026/07/20 283
2026/07/21 308
2026/07/22 357
2026/07/23 328
2026/07/24 328
2026/07/25 366
2026/07/26 391
2026/07/27 344
2026/07/28 342
2026/07/29 204
2026/07/30 312
2026/07/31 313

Copyright © Adthena. All rights reserved.

July saw a dynamic shift in advertisers, starting at 238 and peaking at 391. The month concluded with a stable 313, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
betterhelp.com 1.32%
leadershealth.com.au 0.76%
cityphysiotherapy.com.au 0.63%
docklandshealth.com.au 0.51%
elizabethphysio.com.au 0.47%
physioinq.com.au -0.57%
citychiro.com.au -0.66%
4dhp.com -0.67%
mphysio.au -0.73%
purephysio.com.au -2.08%

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In the past month, betterhelp.com surged with a 1.32% click share increase, while purephysio.com.au faced a decline of 2.08%.

Campaign Efficiency

AUS Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date healthengine.com.au alignhc.com.au purephysio.com.au betterhelp.com infraredi.com.au mphysio.au bendandmend.com.au forbes.com ortorex.au painreliefaustralia.com.au
2026/07/01 1.26% 8.08% 1.7% 4.99% 5.81% 0.54% 5.44% 2.57% 0.96% 0.68%
2026/07/02 7.07% 9.29% 1.23% 2.68% 5.32% 0.4% 3.87% 3.09% 1.11% 0.55%
2026/07/03 2.38% 11.74% 3.02% 2.73% 2.35% 6.45% 7.11% 3.61% 0.96% 2.11%
2026/07/04 4.83% 14.12% 1.62% 4.32% 1.06% 4% 3.77% 4.37% 0.73% 1.05%
2026/07/05 5.67% 9% 5.6% 2.8% 1.65% 2.91% 0.33% 2.85% 1.07% 0.41%
2026/07/06 3.9% 2.71% 5.65% 3.46% 4.38% 0.56% 0.05% 2.05% 2.97% 2.75%
2026/07/07 9.66% 1.32% 4.85% 2.65% 2.67% 0.12% 3.87% 2.58% 5.37% 4.57%
2026/07/08 3.84% 3.01% 2.41% 3.9% 4.7% 1.74% 2.89% 1.64% 2.11% 1.79%
2026/07/09 11.23% 1.84% 2.69% 1.24% 1.6% 6.13% 0.53% 3.42% 0.99% 2.34%
2026/07/10 7.87% 5.97% 4.21% 2.54% 0.6% 10.94% 3.66% 3.1% 2.04% 2.02%
2026/07/11 7.88% 6.9% 1.39% 3.26% 5.26% 4.18% 3.69% 1.34% 1.68% 2.11%
2026/07/12 7.34% 5.74% 3.19% 2.02% 3.73% 5.23% 1.39% 1.75% 3.04% 4.37%
2026/07/13 6.32% 4.84% 6.24% 2.26% 1.16% 2.93% 2.14% 1.62% 2.34% 1.93%
2026/07/14 4.75% 6.47% 3.29% 3.76% 1.4% 2.04% 0.97% 1.66% 4.86% 4.27%
2026/07/15 5.11% 8.15% 3.01% 3.01% 3% 0% 6.68% 1.85% 1.74% 0.98%
2026/07/16 5.48% 9.38% 4.77% 3% 2.4% 2.91% 2.72% 0.95% 0.87% 0.38%
2026/07/17 4.83% 5.63% 6.72% 2.7% 0% 1.04% 6.59% 0.79% 0.66% 0.83%
2026/07/18 7.8% 10.08% 2.85% 4.94% 4.73% 2.85% 0% 0.29% 3.62% 3.96%
2026/07/19 11.24% 6.57% 0% 1.79% 0.86% 4.6% 2.67% 2.58% 1.14% 1.93%
2026/07/20 1.79% 7.9% 0.52% 5.1% 1.16% 2.15% 8.44% 1.31% 1.5% 2.03%
2026/07/21 4.75% 6.47% 3.29% 3.76% 1.4% 2.04% 0.97% 1.66% 4.86% 4.27%
2026/07/22 4.01% 6.84% 3.52% 2.76% 1.25% 2.01% 3.59% 2.04% 1.71% 2.86%
2026/07/23 4.34% 4.39% 2.75% 4.93% 1.41% 3.59% 2.94% 2.29% 0.75% 0.67%
2026/07/24 8.68% 6.33% 5.51% 3.83% 4.6% 0.85% 4.42% 1.55% 1.97% 1.27%
2026/07/25 8.14% 5.22% 4.61% 4.81% 2.43% 2.8% 1.26% 1.37% 2.12% 2.59%
2026/07/26 8.74% 6.3% 3.01% 5.51% 2.21% 0.43% 1.36% 0.9% 0.62% 2.43%
2026/07/27 3.9% 10.77% 1.61% 5.99% 2.91% 3.55% 2.32% 0.97% 0.37% 0.48%
2026/07/28 3.75% 9.02% 1.57% 5.97% 0.82% 4.87% 0.23% 1.12% 0.3% 0.6%
2026/07/29 15.68% 0.33% 3.69% 8.15% 0% 2.89% 0% 2.01% 0.73% 0.47%
2026/07/30 7.7% 4.69% 0.68% 3.95% 2.51% 0.7% 1.74% 1.29% 0.56% 0.74%
2026/07/31 10.26% 5.28% 4.55% 3.34% 2.9% 2.41% 1.8% 1.27% 1.11% 0.73%
  • healthengine.com.au
  • alignhc.com.au
  • purephysio.com.au
  • betterhelp.com
  • infraredi.com.au
  • mphysio.au
  • bendandmend.com.au
  • forbes.com
  • ortorex.au
  • painreliefaustralia.com.au

Copyright © Adthena. All rights reserved.

In July 2026, HealthEngine’s impression share fluctuated, peaking at 15.68% on the 29th. AlignHC saw a strong start, reaching 14.12% on the 4th, but dipped mid-month. PurePhysio’s share remained modest, while BetterHelp and Infraredi experienced steady gains. MPhysio and BendAndMend had sporadic spikes. Forbes and Ortorex maintained low shares, with PainReliefAustralia trailing. The month concluded with HealthEngine leading, followed by AlignHC.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation - Last month
  1. 1
    No GP Referral Required https://www.betterhelp.com

    Therapy Without Referrals — Customized Therapy And Counselling, 100% Online. No Referrals. No Long Waitlists. No Referrals, No Long Waits. You Can Get Matched To An...

  2. 2
    Causes Of Lower Back Pain - How To Relieve Lower Back Pain https://www.elastoplast.com.au

    Get Tips To Relieve Lower Back Pain And Avoid It From Returning With Simple Steps. Learn The Causes And Treatments For Lower Back Pain To...

  3. 3
    Find Physios Near Me | See All Available Appointments https://www.healthengine.com.au

    Easily find and book Physiotherapist appointments near you. View local Physio appointments and book online with Healthengine now. Same Day Bookings.

  4. 4
    What does an Occupational Therapist do https://www.mable.com.au

    Mable - Find and connect with independent support workers

  5. 5
    Physio Inq NDIS & Aged Care - OT, Physio, Speech, Ex Phys https://www.physioinq.com.au

    All ages, any condition: Our in home mobile network supports your health & independence.

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, BetterHelp shines with its promise of hassle-free, online therapy. Elastoplast educates on back pain relief, while Healthengine simplifies physio bookings. Mable connects users with support workers, and Physio Inq offers comprehensive in-home care.

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