AUS Healthcare & Medical Rehabilitation - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – AUS

Google AI Overview visibility for Healthcare & Medical Rehabilitation AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 38.4878078006
61.5121921994
38%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 11
89
11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ortorex.au 7.53
rapidmedicalsupplies.com.au 6.76
bauerfeind.com.au 5.3
chemistwarehouse.com.au 5.25
betterhelp.com 3.97
healthengine.com.au 2.93
alignhc.com.au 2.56
painreliefaustralia.com.au 2.06
corephysio.com.au 1.85
mobilitydelivery.com.au 1.38
others 60.41
  • ortorex.au - 7.53%
  • rapidmedicalsupplies.com.au - 6.76%
  • bauerfeind.com.au - 5.3%
  • chemistwarehouse.com.au - 5.25%
  • betterhelp.com - 3.97%
  • healthengine.com.au - 2.93%
  • alignhc.com.au - 2.56%
  • painreliefaustralia.com.au - 2.06%
  • corephysio.com.au - 1.85%
  • mobilitydelivery.com.au - 1.38%
  • others - 60.41%

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In the healthcare PPC landscape, ‘others’ dominate with 60.41% click share. Ortorex.au leads individual advertisers at 7.53%, followed by rapidmedicalsupplies.com.au at 6.76%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date betterhelp.com physioinq.com.au ortorex.au healthengine.com.au mphysio.au alignhc.com.au bauerfeind.com.au corephysio.com.au psychologytoday.com docklandshealth.com.au
2026/10/01 6.42% 0.71% 0.96% 10.71% 8.11% 1.49% 0.45% 0.08% 3.61% 1.03%
2026/10/02 10.18% 0.76% 2.93% 5.82% 7.6% 7.88% 0.62% 0.09% 2.16% 2.9%
2026/10/03 8.4% 0.79% 2.36% 2.34% 8.31% 12.82% 0.67% 0.23% 0.79% 4.12%
2026/10/04 8.96% 0.86% 2.14% 0.33% 3.42% 3.91% 0.82% 2.94% 0.85% 3.36%
2026/10/05 6.81% 0.78% 2.44% 3.2% 2.15% 8.19% 0.92% 2.64% 1.39% 4.45%
2026/10/06 7.13% 0.59% 4.03% 1.8% 3.1% 9.45% 1.3% 4.04% 1.95% 0%
2026/10/07 7.54% 0.63% 1.59% 5.39% 0.36% 7.12% 1.67% 0% 2.16% 0.11%
2026/10/08 6.73% 0.96% 3.43% 5.45% 3.43% 4.33% 1.24% 2.58% 1.2% 4.84%
2026/10/09 6.23% 0.35% 2.59% 3.83% 1.46% 9.65% 2.85% 0.12% 0.71% 3.79%
2026/10/10 4.91% 0.51% 5.47% 1.97% 2.16% 4.04% 2.5% 4.99% 3.25% 7.2%
2026/10/11 5.33% 0.46% 5.2% 3.26% 3.11% 3.38% 2.93% 0.37% 2.96% 5.1%
2026/10/12 5.13% 0.53% 6.51% 0.85% 1.23% 3.47% 3.29% 9.23% 3.33% 4.56%
2026/10/13 5.95% 1.45% 4.34% 0% 0.82% 5.76% 2.91% 9.7% 2.31% 4.24%
2026/10/14 6.55% 0.58% 6.5% 0.32% 2.19% 1.53% 2.82% 7.68% 4.49% 4%
2026/10/15 6.86% 0.97% 7.27% 4.85% 0.49% 1.08% 3.03% 2.12% 2.77% 4.36%
2026/10/16 8.11% 1.33% 4.77% 5.51% 1.35% 1.92% 3.04% 5.91% 2.34% 1.05%
2026/10/17 9.91% 0.74% 7.18% 5.74% 0.01% 0.18% 2.39% 1.89% 3.07% 2.57%
2026/10/18 10.52% 2.08% 5.26% 3.19% 1.02% 1.73% 2% 6.75% 2.96% 0.95%
2026/10/19 10.92% 0.5% 2.82% 0.62% 1.64% 2.07% 0.8% 2.23% 1.75% 0.09%
2026/10/20 15.24% 0.74% 1.44% 2.27% 1.93% 2.32% 2.45% 0% 1.59% 0.08%
2026/10/21 11.64% 0.46% 1.22% 4.27% 2.18% 0% 1.77% 1.54% 4.14% 0%
2026/10/22 12.1% 0.95% 1.22% 8.07% 1.21% 0% 2.43% 0% 2.98% 0%
2026/10/23 10.89% 1.88% 0.62% 1.13% 3.74% 7.69% 2.29% 1.48% 2.61% 1.41%
2026/10/24 7.18% 1.98% 3.02% 1.07% 1% 3.53% 3.77% 0.06% 2.11% 0.27%
2026/10/25 8.07% 1.59% 2.2% 2.91% 2% 8.42% 2.76% 0.07% 1.12% 0.04%
2026/10/26 7.26% 4.44% 2.79% 4.5% 1.07% 0.18% 2.89% 0.68% 0.27% 0.09%
2026/10/27 8.21% 6.11% 3.17% 5.14% 0% 0% 3.5% 0% 0.32% 0%
2026/10/28 6.66% 5.18% 2.77% 3.78% 0.06% 0.13% 3.29% 1% 0.28% 0%
2026/10/29 8.09% 5.55% 2.61% 8.89% 0.07% 0.15% 1.11% 0% 0.94% 0.91%
2026/10/30 5.96% 11.8% 1.85% 4.3% 1.13% 1.37% 2.03% 0% 0.55% 0%
2026/10/31 7.82% 5.9% 2.01% 2.01% 1.99% 1.15% 1% 0.82% 0.36% 0.12%
  • betterhelp.com
  • physioinq.com.au
  • ortorex.au
  • healthengine.com.au
  • mphysio.au
  • alignhc.com.au
  • bauerfeind.com.au
  • corephysio.com.au
  • psychologytoday.com
  • docklandshealth.com.au

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In October 2026, BetterHelp.com saw a significant rise in PPC spend, peaking at 15.24 on the 20th. PhysioInq.com.au experienced a notable increase towards the month’s end, reaching 11.80 on the 30th. Meanwhile, HealthEngine.com.au’s spend fluctuated, with a high of 10.71 on the 1st, but ended lower. Overall, the month concluded with diverse spending patterns across advertisers.

Market Exposure

Competitor Count for AUS Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 295
2026/10/02 272
2026/10/03 264
2026/10/04 316
2026/10/05 309
2026/10/06 329
2026/10/07 310
2026/10/08 309
2026/10/09 282
2026/10/10 308
2026/10/11 310
2026/10/12 309
2026/10/13 291
2026/10/14 297
2026/10/15 285
2026/10/16 317
2026/10/17 312
2026/10/18 298
2026/10/19 284
2026/10/20 290
2026/10/21 285
2026/10/22 290
2026/10/23 278
2026/10/24 371
2026/10/25 395
2026/10/26 407
2026/10/27 384
2026/10/28 391
2026/10/29 385
2026/10/30 377
2026/10/31 392

Copyright © Adthena. All rights reserved.

October began with 295 advertisers, fluctuating mid-month, then surged to 392 by month’s end, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
physioinq.com.au 1.96%
betterhelp.com 1.57%
painreliefaustralia.com.au 1.46%
platinumphysio.com.au 1.2%
choose.physio 1.14%
rapidmedicalsupplies.com.au -2.08%
docklandshealth.com.au -2.24%
corephysio.com.au -2.53%
ortorex.au -2.79%
chemistwarehouse.com.au -4.06%

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In the past month, physioinq.com.au surged with a 1.96% click share increase, while chemistwarehouse.com.au faced a 4.06% decline.

Campaign Efficiency

AUS Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date rapidmedicalsupplies.com.au betterhelp.com ortorex.au physioinq.com.au painreliefaustralia.com.au chemistwarehouse.com.au bauerfeind.com.au mobilitydelivery.com.au healthengine.com.au alignhc.com.au
2026/10/01 7.54% 4.45% 5.35% 0.35% 1.64% 2.46% 1.81% 0.61% 7.25% 1.25%
2026/10/02 6.89% 6.03% 8.56% 0.39% 2.72% 3.66% 1.59% 2.62% 4.3% 5.06%
2026/10/03 6.95% 5.71% 8.58% 0.38% 1.33% 4.38% 3.11% 1.78% 1.62% 8.97%
2026/10/04 5.98% 5.43% 6.47% 0.48% 1.15% 4.91% 2.9% 1.2% 0.14% 3.28%
2026/10/05 5.66% 4.04% 8.05% 0.42% 0.95% 5.88% 3.99% 0.94% 1.55% 5.34%
2026/10/06 7.55% 3.65% 10.99% 0.31% 1.71% 7.13% 3.4% 0.89% 1.35% 5.86%
2026/10/07 5.22% 4.71% 8.24% 0.34% 1.51% 7.58% 4.63% 1.1% 4.68% 5.26%
2026/10/08 8.04% 3.9% 9.94% 0.58% 1.93% 5.79% 3.94% 1.43% 3.09% 2.81%
2026/10/09 8.45% 4.1% 6.5% 0.25% 1.07% 6.03% 4.15% 0.68% 2.32% 7.8%
2026/10/10 8.78% 2.9% 13.12% 0.3% 1.23% 6.48% 3.37% 1.19% 0.94% 2.57%
2026/10/11 6.1% 3.5% 9.74% 0.29% 1.54% 6.65% 4.4% 0.61% 2.35% 2.41%
2026/10/12 8.61% 2.98% 10.59% 0.3% 1.87% 9.42% 4.41% 0.82% 0.78% 1.71%
2026/10/13 6.09% 3.33% 8.53% 0.88% 2.19% 5.1% 4.69% 1.28% 0% 3.77%
2026/10/14 8.02% 3.89% 9.99% 0.4% 2.28% 5.4% 3.69% 1.18% 0.2% 1.19%
2026/10/15 7.49% 4.28% 8.5% 0.57% 0.87% 6.79% 3.45% 0.85% 3.42% 0.73%
2026/10/16 6.73% 5% 7.73% 0.83% 2.48% 5.03% 4.62% 1.89% 3.67% 1.32%
2026/10/17 6.3% 6.22% 8.73% 0.4% 2.38% 6.22% 2.44% 1.68% 3.95% 0.1%
2026/10/18 4.25% 6.52% 7.22% 1.29% 1.92% 7.21% 3.69% 0.97% 2.46% 1.69%
2026/10/19 5.56% 7.29% 6.61% 0.3% 2.05% 6.35% 2.15% 2.05% 0.35% 2%
2026/10/20 8.06% 8.61% 5.48% 0.38% 2.56% 3.94% 3.77% 1.91% 1.61% 2%
2026/10/21 4.49% 8.14% 4.62% 0.29% 0.9% 2.12% 2.7% 1.84% 3.02% 0%
2026/10/22 3.26% 8.96% 5.07% 0.73% 0.95% 1.67% 3.12% 1.62% 6.42% 0%
2026/10/23 6.26% 8.35% 2.47% 1.22% 1.13% 1.76% 2.51% 1.83% 0.71% 6.61%
2026/10/24 4.32% 4.33% 6.41% 1.05% 3.48% 2.02% 5.18% 2.88% 0.71% 2.82%
2026/10/25 5.24% 5.23% 3.75% 0.93% 2.26% 1.63% 3% 1.99% 1.74% 6.37%
2026/10/26 5.58% 4.74% 5.51% 3.17% 2.87% 1.96% 3.08% 2.25% 2.92% 0.25%
2026/10/27 4.57% 5.19% 6.18% 3.56% 3.63% 1.52% 3.31% 2.63% 2.98% 0%
2026/10/28 4.43% 4.35% 5.98% 3.5% 3.41% 1.75% 4.42% 1.78% 2.34% 0.07%
2026/10/29 6.15% 4.78% 6.96% 3.13% 3.59% 1.7% 3.95% 1.3% 5.2% 0.21%
2026/10/30 5.18% 4.19% 4.72% 8.86% 3.68% 2.1% 3.79% 1.17% 2.91% 0.86%
2026/10/31 5.59% 5.23% 4.74% 4.46% 2.75% 2.12% 1.85% 1.24% 1.14% 0.83%
  • rapidmedicalsupplies.com.au
  • betterhelp.com
  • ortorex.au
  • physioinq.com.au
  • painreliefaustralia.com.au
  • chemistwarehouse.com.au
  • bauerfeind.com.au
  • mobilitydelivery.com.au
  • healthengine.com.au
  • alignhc.com.au

Copyright © Adthena. All rights reserved.

In October 2026, ortorex.au led with a peak impression share of 13.12% on the 10th. Rapidmedicalsupplies.com.au and betterhelp.com followed, showing fluctuations. By month’s end, ortorex.au maintained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation - Last month
  1. 1
    Therapy Without Referrals - No GP Referral Required https://www.betterhelp.com

    No Referrals, No Long Waits. You Can Get Matched To An Australia-Based Therapist Online.

  2. 2
    Physiotherapy For Adults | Physiotherapy: No Waitlist https://www.betterrehab.com.au

    Experience Pain Free Movement With Physiotherapy At Better Rehab™

  3. 3
    Find Physios Near Me https://www.healthengine.com.au › physio › appointments

    See All Available Appointments — Easily find and book Physiotherapist appointments near you. View local Physio appointments and book online with Healthengine now. Find Physios Near You. Search...

  4. 4
    Medical Grade Compression Socks https://www.painreliefaustralia.com.au

    Our range includes compression socks for pregnancy and the best compression socks for flying for relief

  5. 5
    Physiotherapy for the Elderly - Assessment and Ongoing Therapy https://www.physioinq.com.au

    Appointments Now Available. Find The Best Physio For Your Specific Support Needs.

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In the realm of healthcare PPC, BetterHelp champions accessibility with “Therapy Without Referrals,” while Better Rehab promises “Pain Free Movement” without waitlists. Healthengine simplifies booking physio appointments, Pain Relief Australia offers specialized compression socks, and Physio Inq caters to elderly care needs.

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