Why is the AUS Healthcare & Medical Rehabilitation May 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Rehabilitation May 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Healthcare & Medical Rehabilitation May 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Healthcare & Medical Rehabilitation May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Healthcare & Medical Rehabilitation May 2026 Report?

The AUS Healthcare & Medical Rehabilitation May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Rehabilitation May 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Healthcare & Medical Rehabilitation May 2026 Report for?

The AUS Healthcare & Medical Rehabilitation May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Healthcare & Medical Rehabilitation - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Rehabilitation AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	34.2743120543
	65.7256879457

34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	10
	90

10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	2%
Transactional	2%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	14%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
chemistwarehouse.com.au	7.41
rapidmedicalsupplies.com.au	6.3
healthengine.com.au	5.29
betterhelp.com	3.55
revitive.com	3.51
painreliefaustralia.com.au	3.47
ortorex.au	3.25
lifespanfitness.com.au	2.05
mobilitydelivery.com.au	2.01
infraredi.com.au	1.92
others	61.24

chemistwarehouse.com.au - 7.41%
rapidmedicalsupplies.com.au - 6.3%
healthengine.com.au - 5.29%
betterhelp.com - 3.55%
revitive.com - 3.51%
painreliefaustralia.com.au - 3.47%
ortorex.au - 3.25%
lifespanfitness.com.au - 2.05%
mobilitydelivery.com.au - 2.01%
infraredi.com.au - 1.92%
others - 61.24%

In the healthcare PPC landscape, ‘others’ dominate with 61.24% click share, while Chemist Warehouse leads individual advertisers at 7.41%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	betterhelp.com	choose.physio	healthengine.com.au	mable.com.au	lifespanfitness.com.au	infraredi.com.au	chemistwarehouse.com.au	updoc.com.au	mphysio.au	bestonlinetherapyservices.com
2026/05/01	7.32%	0%	0.12%	1.81%	0%	1.12%	1.35%	3.88%	3.28%	0.95%
2026/05/02	10.64%	0%	2.05%	1.96%	0.58%	1.64%	1.26%	3.05%	0%	0.2%
2026/05/03	12.07%	0.03%	0.01%	1.1%	1.05%	1.35%	1.41%	1.65%	7.22%	2.15%
2026/05/04	5.64%	0%	3.52%	0.68%	0%	0.58%	0.66%	0.25%	4.08%	1.8%
2026/05/05	10.91%	0%	1.97%	2.43%	0.88%	0.97%	1%	0.89%	0%	2.84%
2026/05/06	8.38%	0%	6.97%	2.85%	0.89%	0.68%	1.32%	3.14%	0%	1.76%
2026/05/07	6.72%	0%	8.34%	1.93%	1.35%	1.2%	0.76%	1.63%	1.95%	2.51%
2026/05/08	4.63%	0.06%	0.11%	2.03%	0.77%	0.95%	1.19%	4.51%	0.21%	0.52%
2026/05/09	8.44%	1.18%	5.17%	4.05%	0.4%	0.85%	0.92%	2.51%	0.12%	2.18%
2026/05/10	6.93%	0.02%	6.47%	2.64%	0.56%	0.41%	1.01%	1.4%	1.12%	1.49%
2026/05/11	7%	0%	1.59%	2.43%	1.27%	0.7%	0.68%	3.15%	1.44%	1.74%
2026/05/12	7.86%	1.02%	4.79%	5.44%	2.8%	1.95%	2.94%	5.19%	1.06%	1.87%
2026/05/13	10.24%	0.05%	0.23%	4.5%	0.84%	2%	2.03%	4.46%	1.87%	3.61%
2026/05/14	9.75%	0%	2.92%	7.57%	0.8%	1.57%	1.05%	1.26%	0.25%	2.62%
2026/05/15	8.51%	2.1%	6.54%	4.81%	3.83%	1.62%	1.04%	3.12%	0.16%	1.76%
2026/05/16	5.7%	2.84%	1.71%	3.56%	3.04%	3.63%	3.02%	5.49%	0.16%	3.85%
2026/05/17	5.99%	2.04%	8.89%	3.49%	6.11%	2.83%	2.18%	2.92%	0.54%	4.53%
2026/05/18	3.98%	0.06%	6.7%	3.83%	0.86%	1.94%	2.23%	4.58%	5.1%	4.27%
2026/05/19	2.71%	0.03%	8.06%	2.05%	5.13%	2.95%	2.73%	4.34%	0.13%	2.7%
2026/05/20	4.53%	0%	6.34%	2.99%	0.9%	1.3%	2.19%	4.29%	6.88%	0.67%
2026/05/21	3.01%	2.17%	12.16%	3.06%	1.85%	2.28%	2.98%	3.5%	6.27%	0.49%
2026/05/22	3.21%	2.63%	4.66%	2.81%	1.81%	2.38%	3.55%	4.03%	6.3%	0.76%
2026/05/23	4.14%	0.02%	4.97%	4.36%	4.77%	2.56%	3.01%	5.71%	2.28%	3.29%
2026/05/24	6.14%	0.19%	2.69%	5.47%	6.42%	1.34%	2.63%	2.29%	0.14%	2.11%
2026/05/25	3.01%	2.76%	5.18%	2%	3.53%	2.07%	2.37%	0.94%	2.3%	1.59%
2026/05/26	3.46%	2.65%	15.09%	2.86%	0.81%	2.76%	2.32%	0.72%	0.07%	0.82%
2026/05/27	6.88%	4.23%	5.11%	3.96%	1.96%	1.08%	2.4%	3.75%	1.19%	1.16%
2026/05/28	8.3%	8.5%	9.41%	3.84%	1.84%	0.45%	2.86%	1.31%	0.91%	0.33%
2026/05/29	8.25%	2.76%	7.91%	4.82%	3.65%	2.59%	2.24%	1.92%	0%	0.79%
2026/05/30	11.2%	0.44%	6.31%	5.51%	1.86%	0.59%	3.71%	2.48%	0.17%	0.96%
2026/05/31	9.53%	5.56%	5.05%	4.32%	2.99%	2.35%	2.13%	1.68%	0.22%	0%

betterhelp.com
choose.physio
healthengine.com.au
mable.com.au
lifespanfitness.com.au
infraredi.com.au
chemistwarehouse.com.au
updoc.com.au
mphysio.au
bestonlinetherapyservices.com

In May 2026, BetterHelp’s PPC spend fluctuated, peaking at 12.07% on May 3rd. HealthEngine surged mid-month, reaching 15.09% on May 26th. Mable and LifespanFitness showed steady growth, while Choose.Physio and Infraredi had modest gains. The month concluded with diverse spending patterns across advertisers.

Market Exposure

Competitor Count for AUS Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/05/01	260
2026/05/02	244
2026/05/03	259
2026/05/04	277
2026/05/05	269
2026/05/06	270
2026/05/07	247
2026/05/08	300
2026/05/09	269
2026/05/10	285
2026/05/11	320
2026/05/12	344
2026/05/13	349
2026/05/14	297
2026/05/15	321
2026/05/16	277
2026/05/17	297
2026/05/18	327
2026/05/19	312
2026/05/20	302
2026/05/21	305
2026/05/22	312
2026/05/23	297
2026/05/24	294
2026/05/25	343
2026/05/26	337
2026/05/27	361
2026/05/28	340
2026/05/29	338
2026/05/30	323
2026/05/31	356

May began with 260 advertisers, fluctuating throughout the month. Peaks on May 13 (349) and May 27 (361) highlighted increased competition. The month concluded with 356 advertisers, indicating a competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
chemistwarehouse.com.au	2.6%
healthengine.com.au	2.31%
choose.physio	1.31%
rapidmedicalsupplies.com.au	0.98%
psychologytoday.com	0.94%
sydneyphysiotherapist.com.au	-1.02%
alignhc.com.au	-1.18%
betterhelp.com	-1.32%
purephysio.com.au	-1.33%
corephysio.com.au	-1.72%

In the past month, healthengine.com.au and chemistwarehouse.com.au saw significant click share increases, while corephysio.com.au and purephysio.com.au experienced notable declines.

Campaign Efficiency

AUS Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	betterhelp.com	rapidmedicalsupplies.com.au	chemistwarehouse.com.au	healthengine.com.au	lifespanfitness.com.au	painreliefaustralia.com.au	ortorex.au	mable.com.au	infraredi.com.au	mobilitydelivery.com.au
2026/05/01	5%	10.59%	4.29%	0.21%	0%	2.12%	3.16%	1.44%	1.49%	0.35%
2026/05/02	7.38%	9.43%	3.82%	1.79%	0.98%	3.96%	3.03%	1.38%	2.14%	0.06%
2026/05/03	8%	6.04%	4.96%	0%	0.87%	3.03%	4.4%	0.73%	1.68%	0.83%
2026/05/04	4.49%	3.89%	2.69%	2.94%	0%	1.95%	3.93%	0.52%	0.81%	0.27%
2026/05/05	7.09%	10.41%	3.4%	1.45%	0.76%	2.25%	4.56%	2.01%	1.25%	0.13%
2026/05/06	5.92%	9.47%	4.26%	4.66%	0.79%	2.53%	4.66%	1.87%	0.87%	1.05%
2026/05/07	4.82%	9.9%	2.43%	5.82%	1.59%	1.64%	2.37%	1.36%	1.53%	1.54%
2026/05/08	3.29%	7.62%	3.76%	0.15%	0.67%	1.86%	2.29%	1.31%	1.11%	0.79%
2026/05/09	5.86%	6.23%	2.94%	3.49%	0.65%	2.64%	2.7%	2.37%	1.07%	1.49%
2026/05/10	5.08%	3.46%	3.74%	5.3%	0.5%	2.58%	2.53%	1.89%	0.55%	1.6%
2026/05/11	5.16%	4.57%	2.48%	1.53%	1.11%	2.91%	4.17%	1.63%	0.91%	1.4%
2026/05/12	4.52%	7.66%	6.94%	3.36%	2.83%	3.31%	3.56%	2.95%	1.81%	2.42%
2026/05/13	5.76%	8.57%	5.96%	0.28%	0.61%	4.32%	3.77%	2.53%	2%	2.65%
2026/05/14	7.07%	4.41%	3.33%	2.76%	0.67%	1.36%	0.47%	4.96%	1.84%	1.56%
2026/05/15	5.65%	4.25%	3.29%	5.47%	3.69%	2.69%	1.28%	2.73%	1.77%	1.6%
2026/05/16	3.18%	3.61%	8.11%	1.55%	2.72%	6.58%	5.33%	1.78%	3.36%	2.94%
2026/05/17	3.43%	9.61%	5.4%	6.81%	4.54%	4.63%	4.54%	1.68%	2.49%	2.87%
2026/05/18	2.32%	5.92%	5.79%	4.01%	0.63%	4.69%	5.6%	2.18%	2.07%	2.4%
2026/05/19	1.36%	10.8%	6.92%	4.99%	4.4%	4.95%	4.9%	0.97%	2.76%	1.59%
2026/05/20	2.49%	8.49%	6.36%	5.94%	0.66%	3.54%	3.31%	1.78%	1.27%	1.82%
2026/05/21	1.83%	3.93%	7.51%	8.73%	1.87%	5.07%	3.6%	1.4%	2.43%	1.77%
2026/05/22	2.03%	7.88%	9.28%	2.73%	1.39%	5.06%	3.49%	1.13%	2.5%	1.64%
2026/05/23	2.25%	9.23%	8.2%	3.45%	3.47%	4.23%	4.25%	2.3%	2.59%	2.15%
2026/05/24	4.36%	4.86%	6.3%	1.91%	6.26%	3.35%	2.43%	3.36%	1.71%	2.54%
2026/05/25	1.73%	6.56%	6.17%	4.37%	2.92%	2.3%	2.87%	1.3%	2.4%	2.39%
2026/05/26	1.9%	7.08%	5.81%	11.65%	0.84%	2.93%	2.97%	1.43%	3%	2.76%
2026/05/27	3.93%	7%	5.57%	3.52%	1.48%	3.05%	3.26%	2.22%	1.21%	2.07%
2026/05/28	5.35%	7.05%	6.08%	5.68%	1.37%	2.72%	3.54%	2.32%	0.5%	2.76%
2026/05/29	5.2%	5.85%	4.98%	5.56%	2.49%	3.69%	3.61%	2.34%	2.45%	3.67%
2026/05/30	6.66%	8.72%	7.33%	4.6%	1.55%	3.94%	2.66%	2.97%	0.57%	1.37%
2026/05/31	5.82%	5.32%	5.05%	4.25%	3.04%	2.68%	2.63%	2.39%	2.38%	2.06%

betterhelp.com
rapidmedicalsupplies.com.au
chemistwarehouse.com.au
healthengine.com.au
lifespanfitness.com.au
painreliefaustralia.com.au
ortorex.au
mable.com.au
infraredi.com.au
mobilitydelivery.com.au

In May 2026, BetterHelp’s impression share fluctuated, peaking early, then declining. Rapid Medical Supplies led initially, but Chemist Warehouse surged mid-month. HealthEngine spiked late, while Lifespan Fitness remained steady. The month concluded with diverse shifts across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation - Last month

1
Therapy Without Referrals - No GP Referral Required https://www.betterhelp.com
Customized Therapy And Counselling, 100% Online. No Referrals. No Long Waitlists.
2
Physiotherapist https://www.epworth.org.au
Rehabilitation Services VIC — Epworth Rehabilitation Combines Physiotherapy, Speech Pathology, Nutrition And Dietetics.
3
Physiotherapists Near Me - Same-day Appointments https://www.healthengine.com.au
View Physio near me appointments and book online with Healthengine now. We connect thousands of patients each month with Health Practitioners.
4
Need A Occupational Therapist? - Pick Your Own Support Worker https://www.mable.com.au › ndis › therapists
Choose Support Workers Based On Personality, Hobbies, Skills And More On Mable. Join Now.
5
Psychologist Near Me | Psychologists Available Today https://www.updoc.com.au › psychology
Fast, flexible, and affordable. Speak with a registered psychologist when it suits you. Feeling overwhelmed or stuck? Caring Psychologists are available 7...

In the competitive landscape of healthcare PPC ads, BetterHelp stands out with its promise of hassle-free, online therapy without referrals. Epworth Rehabilitation highlights a comprehensive approach, integrating various therapies. Healthengine offers convenience with same-day physiotherapy appointments. Mable empowers users to choose therapists based on personal preferences, while Updoc provides immediate access to psychologists, emphasizing flexibility and affordability.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Rehabilitation May 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Rehabilitation May 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Rehabilitation May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Rehabilitation May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Rehabilitation May 2026 Report?

The AUS Healthcare & Medical Rehabilitation May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Rehabilitation May 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Rehabilitation May 2026 Report for?

The AUS Healthcare & Medical Rehabilitation May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Healthcare & Medical Rehabilitation - PPC Market Share Analysis May 2026