Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 35.3664670853 |
| 64.6335329147 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 11 |
| 89 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| rapidmedicalsupplies.com.au | 6.42 |
| chemistwarehouse.com.au | 6.39 |
| alignhc.com.au | 6.32 |
| healthengine.com.au | 3.54 |
| painreliefaustralia.com.au | 3.23 |
| purephysio.com.au | 2.82 |
| betterhelp.com | 2.61 |
| revitive.com | 2.52 |
| ortorex.au | 2.5 |
| infraredi.com.au | 1.84 |
| others | 61.81 |
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In the healthcare PPC landscape, ‘others’ dominate with 61.81% click share, while rapidmedicalsupplies.com.au leads specific advertisers at 6.42%, closely followed by chemistwarehouse.com.au at 6.39%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | alignhc.com.au | betterhelp.com | healthengine.com.au | forbes.com | purephysio.com.au | mable.com.au | bendandmend.com.au | chemistwarehouse.com.au | choose.physio | mphysio.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 0% | 6.69% | 7.41% | 0.07% | 0% | 3.94% | 0% | 3.09% | 4.81% | 0.08% |
| 2026/06/02 | 0% | 6.53% | 11.13% | 0.15% | 0% | 3.25% | 0% | 3.12% | 1.83% | 2.01% |
| 2026/06/03 | 0% | 6.32% | 4.87% | 0% | 0% | 3.33% | 0% | 1.67% | 3.85% | 1.09% |
| 2026/06/04 | 0.08% | 4.2% | 5.87% | 0% | 0% | 4.12% | 0% | 2.05% | 9.17% | 3.53% |
| 2026/06/05 | 0.07% | 5.58% | 4.03% | 0.8% | 0% | 5.09% | 0% | 2.43% | 4.52% | 0.95% |
| 2026/06/06 | 0.08% | 7.52% | 1.63% | 1.22% | 0.08% | 3.52% | 0% | 2.21% | 5.49% | 0.11% |
| 2026/06/07 | 3.25% | 7.27% | 6.59% | 1.1% | 0% | 2.56% | 0% | 2.42% | 9.11% | 0.04% |
| 2026/06/08 | 2.14% | 10.88% | 1.27% | 1.16% | 0.01% | 2.63% | 0% | 1.87% | 3.87% | 0.09% |
| 2026/06/09 | 10.09% | 6.97% | 3.74% | 1.27% | 5.43% | 2.32% | 6.14% | 0.97% | 0.01% | 0.92% |
| 2026/06/10 | 8.96% | 6.57% | 10.47% | 0.9% | 1.71% | 2.72% | 1.32% | 2.93% | 1.76% | 0% |
| 2026/06/11 | 15.63% | 5.52% | 0.2% | 1.28% | 2.45% | 2.3% | 11.44% | 2.45% | 0% | 0.03% |
| 2026/06/12 | 14.09% | 4.3% | 4.89% | 0.14% | 6.36% | 2.09% | 1.55% | 1.78% | 0.68% | 0.03% |
| 2026/06/13 | 19.77% | 2.82% | 2.46% | 1.76% | 4.45% | 2.66% | 0% | 2.2% | 0.04% | 3.07% |
| 2026/06/14 | 15.9% | 0% | 3.53% | 0.99% | 3.84% | 0.69% | 0% | 2.01% | 0.06% | 5.19% |
| 2026/06/15 | 17.03% | 0.23% | 1.08% | 1.78% | 3.66% | 1.67% | 0.06% | 1.21% | 0% | 1.56% |
| 2026/06/16 | 5.24% | 6.13% | 0.38% | 2.02% | 0.28% | 1.41% | 3.59% | 2.02% | 1.51% | 2.98% |
| 2026/06/17 | 12.73% | 5.1% | 7.27% | 2.16% | 2.34% | 3.55% | 3.85% | 1.99% | 0.04% | 0.19% |
| 2026/06/18 | 18.04% | 6.35% | 0.83% | 2.6% | 3.49% | 1.05% | 2.65% | 2.37% | 0.01% | 0.19% |
| 2026/06/19 | 7% | 5.36% | 1.7% | 2.32% | 1.88% | 4.23% | 5.5% | 2.34% | 0.06% | 1.75% |
| 2026/06/20 | 5.81% | 4.94% | 3.75% | 2.55% | 3.12% | 2.76% | 1.63% | 0.81% | 0% | 2.15% |
| 2026/06/21 | 10.61% | 5.51% | 2.79% | 3.31% | 2.11% | 2.92% | 3.4% | 0.44% | 0.77% | 3.92% |
| 2026/06/22 | 4.25% | 4.38% | 6.66% | 4.23% | 4.38% | 2.06% | 2.09% | 0.68% | 0% | 0.09% |
| 2026/06/23 | 14.85% | 4.9% | 5.43% | 3.38% | 0.22% | 2.7% | 8.3% | 1.32% | 1.37% | 3.18% |
| 2026/06/24 | 8.37% | 3.86% | 6.18% | 2.99% | 4.82% | 2.2% | 3.25% | 0.66% | 0% | 0% |
| 2026/06/25 | 26.03% | 5.17% | 4.07% | 3.27% | 0.39% | 0.96% | 4.46% | 1.03% | 0.04% | 2.47% |
| 2026/06/26 | 6.98% | 6.76% | 2.09% | 2.92% | 3.63% | 2.14% | 2.36% | 0.98% | 1.88% | 6.35% |
| 2026/06/27 | 17.86% | 7.28% | 3.62% | 3.1% | 6.11% | 3.64% | 0% | 0.66% | 1.66% | 0.34% |
| 2026/06/28 | 9.91% | 8.08% | 1.88% | 3.1% | 3.47% | 1.58% | 2.88% | 0.52% | 0.01% | 4.56% |
| 2026/06/29 | 5.89% | 6.14% | 5.83% | 2.94% | 6.67% | 1.98% | 0.22% | 0.59% | 0.01% | 1.92% |
| 2026/06/30 | 12.86% | 8.89% | 6.23% | 5.97% | 5.53% | 1.72% | 0.93% | 0.63% | 0% | 0% |
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Alignhc.com.au’s spend surged mid-month, peaking at 26.03% on June 25. Betterhelp.com saw a steady rise, ending at 8.89%. Healthengine.com.au fluctuated, closing at 6.23%. Forbes.com climbed, finishing strong at 5.97%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 357 |
| 2026/06/02 | 355 |
| 2026/06/03 | 361 |
| 2026/06/04 | 358 |
| 2026/06/05 | 371 |
| 2026/06/06 | 354 |
| 2026/06/07 | 348 |
| 2026/06/08 | 389 |
| 2026/06/09 | 369 |
| 2026/06/10 | 313 |
| 2026/06/11 | 348 |
| 2026/06/12 | 338 |
| 2026/06/13 | 318 |
| 2026/06/14 | 334 |
| 2026/06/15 | 324 |
| 2026/06/16 | 326 |
| 2026/06/17 | 319 |
| 2026/06/18 | 338 |
| 2026/06/19 | 309 |
| 2026/06/20 | 309 |
| 2026/06/21 | 298 |
| 2026/06/22 | 280 |
| 2026/06/23 | 277 |
| 2026/06/24 | 267 |
| 2026/06/25 | 257 |
| 2026/06/26 | 254 |
| 2026/06/27 | 267 |
| 2026/06/28 | 252 |
| 2026/06/29 | 282 |
| 2026/06/30 | 244 |
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June began with 357 advertisers, peaking at 389 on the 8th. A steady decline followed, ending at 244 on the 30th.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Alignhc.com.au surged with a 3.68% increase, while rapidmedicalsupplies.com.au dropped by 4.13%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | alignhc.com.au | betterhelp.com | purephysio.com.au | healthengine.com.au | painreliefaustralia.com.au | ortorex.au | bendandmend.com.au | chemistwarehouse.com.au | infraredi.com.au | rapidmedicalsupplies.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 0% | 3.91% | 0% | 5.3% | 4.34% | 2.97% | 0% | 7.49% | 4.03% | 7.13% |
| 2026/06/02 | 0% | 3.38% | 0% | 6.97% | 4.35% | 3.38% | 0% | 7.92% | 3.39% | 7.97% |
| 2026/06/03 | 0% | 4.04% | 0% | 3.66% | 2.91% | 2.98% | 0% | 5.87% | 1.54% | 6.09% |
| 2026/06/04 | 0.04% | 2.55% | 0% | 4.46% | 2.88% | 3.04% | 0% | 5.6% | 2.21% | 8.01% |
| 2026/06/05 | 0.08% | 3.16% | 0% | 2.4% | 2.78% | 2.27% | 0% | 5.96% | 2.64% | 8.4% |
| 2026/06/06 | 0.09% | 3.64% | 0.14% | 0.97% | 4.65% | 3.95% | 0% | 5.32% | 3.45% | 7.7% |
| 2026/06/07 | 1.36% | 3.74% | 0% | 4.28% | 5.18% | 3.1% | 0% | 6.12% | 2.52% | 6.58% |
| 2026/06/08 | 1.92% | 6.28% | 0.01% | 0.95% | 4.31% | 2.55% | 0% | 5.2% | 2.11% | 5.49% |
| 2026/06/09 | 8.81% | 4.46% | 4.65% | 2.89% | 2.74% | 1.16% | 4.94% | 3.47% | 1.52% | 4.58% |
| 2026/06/10 | 5.58% | 3.5% | 1.18% | 6.18% | 4.02% | 4.15% | 0.88% | 7.61% | 2.56% | 11.19% |
| 2026/06/11 | 11.66% | 3.52% | 1.68% | 0.35% | 2.95% | 2.41% | 7.72% | 6.32% | 2.07% | 8.79% |
| 2026/06/12 | 8.95% | 2.47% | 4.57% | 3.39% | 4.14% | 3.52% | 0.89% | 4.65% | 2.34% | 6.75% |
| 2026/06/13 | 11.82% | 1.42% | 3.13% | 1.85% | 4.83% | 2.94% | 0% | 5.84% | 2.26% | 6.53% |
| 2026/06/14 | 9.29% | 0% | 2.3% | 2.33% | 4.54% | 2.69% | 0% | 5.48% | 2.23% | 5.81% |
| 2026/06/15 | 12.35% | 0.12% | 3.19% | 1.43% | 3.04% | 1.35% | 0.12% | 4.11% | 1.48% | 5.31% |
| 2026/06/16 | 3.94% | 3.5% | 0.36% | 0.63% | 2.85% | 3.01% | 2% | 5.7% | 2.11% | 8.2% |
| 2026/06/17 | 8.36% | 2.92% | 1.92% | 5.02% | 3.06% | 3.65% | 2.07% | 5.15% | 2.57% | 6.35% |
| 2026/06/18 | 13.02% | 3.76% | 2.72% | 0.86% | 3.36% | 3.96% | 2.1% | 6.23% | 1.68% | 8.35% |
| 2026/06/19 | 4.77% | 2.95% | 1.43% | 1.15% | 4.27% | 3.19% | 3.15% | 6.76% | 1.44% | 10.4% |
| 2026/06/20 | 4.07% | 3.61% | 3.03% | 3.06% | 2.19% | 1.89% | 1.21% | 3.03% | 2.41% | 2.31% |
| 2026/06/21 | 8.46% | 3.64% | 1.94% | 2.81% | 2.23% | 1.79% | 3.79% | 1.81% | 1.78% | 1.75% |
| 2026/06/22 | 4.51% | 2.88% | 3.6% | 4.88% | 1.17% | 1.8% | 2.49% | 2.35% | 1.99% | 2.49% |
| 2026/06/23 | 12.24% | 3.62% | 0.32% | 4.34% | 1.06% | 1.35% | 7.36% | 3.83% | 0% | 0.98% |
| 2026/06/24 | 7.72% | 3.25% | 4.69% | 5.48% | 1.62% | 1.1% | 3.14% | 2.83% | 0.31% | 2.12% |
| 2026/06/25 | 21.34% | 4.16% | 0.58% | 3.83% | 0.66% | 1.11% | 4.12% | 4.33% | 0.38% | 1.39% |
| 2026/06/26 | 5.12% | 5.02% | 3.39% | 1.55% | 1.87% | 1.19% | 1.83% | 3.36% | 2.28% | 0.63% |
| 2026/06/27 | 15.56% | 5.18% | 5.35% | 2.67% | 2.18% | 1.87% | 0% | 2.21% | 0.41% | 2% |
| 2026/06/28 | 8.85% | 6.27% | 3.36% | 1.41% | 1.15% | 0.97% | 2.51% | 2.11% | 1.56% | 0.5% |
| 2026/06/29 | 5.83% | 4.42% | 5.56% | 3.93% | 0.83% | 1.79% | 0.45% | 2.17% | 1.92% | 2.34% |
| 2026/06/30 | 10.09% | 5.67% | 5.32% | 4.82% | 2.78% | 2.74% | 2.27% | 1.82% | 0.95% | 0.94% |
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Alignhc.com.au’s impression share surged from 0.04% to 21.34% mid-month, ending at 10.09%. Betterhelp.com fluctuated, peaking at 6.28%, closing at 5.67%. Purephysio.com.au saw a steady rise, finishing at 5.32%. Healthengine.com.au’s share varied, ending at 4.82%. Painreliefaustralia.com.au’s share decreased, closing at 2.78%. Ortorex.au’s share remained low, ending at 2.74%. Bendandmend.com.au’s share peaked mid-month, closing at 2.27%. Chemistwarehouse.com.au’s share declined, ending at 1.82%. Infraredi.com.au’s share fluctuated, closing at 0.95%. Rapidmedicalsupplies.com.au’s share dropped significantly, ending at 0.94%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Customized Therapy And Counselling, 100% Online. No Referrals. No Long Waitlists.
Experience Pain Free Movement With Physiotherapy At Better Rehab™.
Get Tips To Relieve Lower Back Pain And Avoid It From Returning With Simple Steps.
Easily find and book Physiotherapist appointments near you. View local Physio appointments and book online with Healthengine now.
Pick Your Own Support Worker — Choose Support Workers Based On Personality, Hobbies, Skills And More On Mable. Join Now.
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In the competitive landscape of healthcare PPC ads, BetterHelp stands out with its promise of hassle-free, online therapy without referrals. Better Rehab and Healthengine emphasize immediate access to physiotherapy, highlighting convenience and availability. Elastoplast offers practical solutions for back pain relief, while Mable personalizes occupational therapy by allowing users to choose support workers based on personal preferences.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Healthcare & Medical Rehabilitation June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the AUS Healthcare & Medical Rehabilitation June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The AUS Healthcare & Medical Rehabilitation June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
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Yes. The AUS Healthcare & Medical Rehabilitation June 2026 Report aggregates data from across both device types and Google Shopping.
The AUS Healthcare & Medical Rehabilitation June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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