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UK Logistics Shipping Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
fedex.com 32.47
parcel2go.com 12.3
ups.com 4.89
amazon.co.uk 4.45
poferries.com 2.59
parcelhero.com 2.42
sendmybag.com 2.11
royalmail.com 1.97
parcelcompare.com 1.91
dfds.com 1.82
others 33.07

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In the logistics PPC landscape, FedEx leads with 32.47% click share, closely followed by ‘others’ at 33.07%. Parcel2Go captures 12.3%, while UPS and Amazon hold 4.89% and 4.45%, respectively.

Market Exposure

Share of Spend for the top 10 UK Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date fedex.com amazon.co.uk poferries.com shipstation.com parcel2go.com parcelhero.com dfds.com ups.com parcelcompare.com freight-amazon.com
2025/05/01 5.82% 3.83% 6.87% 2.51% 5.29% 3.43% 5.27% 3.73% 3.05% 1.76%
2025/05/02 6.35% 4.17% 5.41% 2.89% 6.05% 3.89% 4.48% 5.15% 3.32% 2.94%
2025/05/03 5.74% 5.31% 6.82% 3.86% 4.62% 2.81% 5.86% 5.78% 1.78% 2.64%
2025/05/04 5.35% 5.61% 7.13% 3.73% 4.01% 3.29% 5.81% 5.34% 0.85% 2.56%
2025/05/05 4.39% 5.19% 5.88% 2.55% 3.92% 3.69% 5.55% 4.04% 2.11% 2.22%
2025/05/06 5.8% 6.45% 5.19% 3.86% 5.09% 4.29% 4.46% 1.94% 4.33% 2.32%
2025/05/07 5.95% 6.4% 3.94% 3.01% 5.54% 4.76% 3.32% 1.85% 3.32% 3.32%
2025/05/08 5.18% 6.62% 4.29% 3.35% 5.45% 4.96% 4.2% 1.16% 4.09% 3.16%
2025/05/09 4.85% 6.27% 3.13% 2.98% 5.45% 3.65% 3.93% 1.02% 3.83% 3.22%
2025/05/10 5.09% 7.04% 4.23% 3.49% 4.59% 3.67% 5.13% 1.29% 2.25% 2.94%
2025/05/11 4.23% 6.47% 4.64% 3.51% 5.37% 3.46% 4.83% 0.83% 3.19% 3.55%
2025/05/12 4.96% 5.94% 4.41% 3.36% 6.52% 5.55% 2.85% 0.42% 4.48% 3.32%
2025/05/13 5.9% 5.77% 2.94% 3.19% 6.86% 5.49% 3.88% 0.58% 4.75% 3.27%
2025/05/14 5.14% 5.93% 2.34% 3% 6.5% 5.84% 3.87% 0.41% 5.37% 3.34%
2025/05/15 5.02% 5.83% 3.77% 3.07% 5.49% 5.69% 2.87% 1.15% 5.23% 2.79%
2025/05/16 5.06% 5.27% 4.48% 3.82% 4.94% 5.11% 3.11% 1.65% 4.59% 2.64%
2025/05/17 6.91% 5.65% 7.9% 4.89% 3.39% 5.12% 4.89% 2.21% 2% 2.09%
2025/05/18 6.49% 5.66% 6.27% 4.68% 3.66% 5.18% 4.13% 1.87% 3.22% 2.67%
2025/05/19 6.77% 4.56% 6.39% 4.71% 4.09% 5.83% 3.74% 1.44% 4.83% 2.39%
2025/05/20 3.8% 5.25% 4.71% 4.62% 4.91% 6.08% 3.25% 1.66% 5.05% 2.47%
2025/05/21 5.25% 4.96% 6.34% 4.26% 4.27% 5.9% 3.97% 1.38% 4.2% 1.75%
2025/05/22 6.19% 5.93% 4.67% 4.88% 4.01% 5.47% 2.99% 1.23% 3.56% 2.13%
2025/05/23 7.52% 5.95% 4.04% 5.03% 4.33% 5.38% 2.89% 1.09% 4.78% 1.9%
2025/05/24 7.87% 5.5% 5.09% 5.66% 4.28% 3.13% 1.65% 2.13% 2.6% 2.67%
2025/05/25 9.22% 6.7% 3.15% 6.51% 3.64% 3.36% 0.96% 1.97% 2.45% 3.04%
2025/05/26 7.16% 4.83% 4.78% 4.89% 3.42% 6.2% 4.32% 1.88% 3.85% 1.99%
2025/05/27 6.29% 5.37% 6.98% 4.78% 3.26% 5.93% 4.34% 3.36% 4.14% 1.63%
2025/05/28 7.8% 6.17% 3.14% 4.4% 3.91% 6.93% 3.91% 1.43% 4.34% 1.79%
2025/05/29 7.58% 3.74% 5.38% 4.9% 4.02% 6.2% 2.97% 1.64% 3.79% 1.58%
2025/05/30 7.7% 5.85% 4.98% 4.72% 4.4% 6.34% 2.64% 2.89% 3.71% 1.42%
2025/05/31 7.76% 7.11% 5.33% 4.79% 4.49% 4.19% 4.16% 3.23% 3.15% 1.99%

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In May 2025, FedEx’s PPC spend share surged, peaking at 9.22% on the 25th. Amazon.co.uk saw fluctuations, ending at 7.11%. P&O Ferries experienced a mid-month dip, recovering to 5.33%. ShipStation’s share rose steadily, closing at 4.79%. Parcel2Go’s share decreased, finishing at 4.49%. ParcelHero’s share peaked mid-month, ending at 4.19%. DFDS’s share dropped significantly, closing at 4.16%. UPS’s share fluctuated, ending at 3.23%. ParcelCompare’s share remained stable, closing at 3.15%. Freight-Amazon’s share was low, ending at 1.99%.

Market Exposure

Competitor Count for UK Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 536
2025/05/02 529
2025/05/03 522
2025/05/04 521
2025/05/05 549
2025/05/06 539
2025/05/07 578
2025/05/08 575
2025/05/09 573
2025/05/10 570
2025/05/11 584
2025/05/12 605
2025/05/13 627
2025/05/14 609
2025/05/15 614
2025/05/16 614
2025/05/17 574
2025/05/18 560
2025/05/19 566
2025/05/20 563
2025/05/21 533
2025/05/22 519
2025/05/23 518
2025/05/24 475
2025/05/25 465
2025/05/26 476
2025/05/27 489
2025/05/28 496
2025/05/29 478
2025/05/30 471
2025/05/31 482

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers on Google SERP began at 536, peaked at 627 mid-month, then declined, ending at 482.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
fedex.com 8.76%
shipstation.com 0.39%
aferry.com 0.31%
shippn.com 0.3%
transglobalexpress.co.uk 0.26%
ebay.co.uk -0.49%
portablespace.co.uk -0.51%
amazon.co.uk -0.82%
royalmail.com -1.47%
parcel2go.com -3.63%

Copyright © Adthena. All rights reserved.

FedEx surged with an 8.76% click share increase, while Parcel2Go faced a 3.63% decline. ShipStation and AFerry saw modest gains, contrasting with Royal Mail’s drop.

Campaign Efficiency

UK Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date fedex.com amazon.co.uk parcelhero.com parcel2go.com parcelcompare.com ups.com dfds.com poferries.com freight-amazon.com ebay.co.uk
2025/05/01 13.41% 5.36% 4.97% 6.43% 4.13% 3.83% 2.61% 2.39% 1.78% 1.68%
2025/05/02 12.25% 5.61% 4.91% 6.58% 4.46% 6.34% 2.22% 2.06% 2.48% 1.7%
2025/05/03 11.63% 6.38% 3.62% 5.33% 2.48% 7.17% 2.96% 2.94% 2.52% 1.92%
2025/05/04 11.37% 6.89% 4.36% 4.46% 1.03% 6.67% 2.93% 3.1% 2.89% 2.4%
2025/05/05 8.37% 5.46% 5.32% 4.67% 3.12% 5.19% 2.84% 2.49% 2.18% 2.39%
2025/05/06 11.2% 7.02% 5.96% 5.63% 6.36% 2.21% 2.23% 2.1% 2.16% 1.2%
2025/05/07 10.75% 7.87% 6.47% 5.82% 4.75% 2.05% 1.68% 1.56% 2.87% 1.66%
2025/05/08 9.82% 6.87% 6.99% 6.1% 6.1% 1.23% 2.06% 1.8% 2.86% 1.56%
2025/05/09 8.84% 6.25% 4.91% 6.2% 5.65% 1.34% 2.05% 1.35% 3.09% 1.78%
2025/05/10 10.43% 7.81% 4.62% 5.29% 2.69% 1.67% 2.62% 1.68% 2.69% 1.89%
2025/05/11 8.31% 7.8% 4.82% 5.97% 4.77% 1.11% 2.38% 1.91% 3.24% 2.13%
2025/05/12 9.38% 6.14% 7.76% 7.14% 6.62% 0.38% 1.5% 1.78% 3.2% 1.85%
2025/05/13 10.09% 6.13% 7.68% 7.64% 6.86% 0.49% 1.88% 1.25% 2.86% 1.56%
2025/05/14 9.57% 5.93% 7.99% 7.09% 7.83% 0.49% 1.88% 1.05% 2.93% 2.47%
2025/05/15 9.38% 5.57% 7.53% 6.05% 7.64% 1.01% 1.45% 1.58% 2.48% 2.18%
2025/05/16 10.03% 5.4% 7.07% 5.52% 6.64% 1.45% 1.64% 1.85% 2.31% 0.47%
2025/05/17 13.66% 4.57% 6.8% 4.18% 2.54% 2.63% 2.65% 3.48% 1.89% 0.51%
2025/05/18 13.83% 5.09% 6.98% 4.35% 4.52% 1.91% 2.32% 2.64% 2.59% 1.55%
2025/05/19 13.09% 4.09% 7.8% 4.74% 7.06% 1.18% 1.88% 2.64% 1.98% 1.02%
2025/05/20 7.87% 4.36% 8.18% 5.63% 7.31% 1.4% 1.75% 2.04% 2.18% 0.86%
2025/05/21 11.38% 4.19% 8.12% 5.06% 6.09% 1.26% 2.1% 2.79% 1.62% 1.28%
2025/05/22 12.78% 4.68% 7.69% 4.58% 4.99% 0.97% 1.6% 1.92% 1.92% 1.24%
2025/05/23 14.6% 4.35% 7.17% 4.93% 6.38% 0.87% 1.53% 1.59% 1.66% 1.02%
2025/05/24 15.41% 4.84% 3.67% 4.95% 3.07% 1.84% 1.01% 2.01% 2.41% 1.28%
2025/05/25 18.05% 4.72% 4.15% 4.1% 2.88% 1.83% 0.69% 1.19% 2.76% 0.9%
2025/05/26 15.01% 3.53% 8.07% 4.05% 5.12% 1.6% 2.44% 2.26% 1.88% 0.53%
2025/05/27 13.19% 3.36% 8.62% 3.97% 5.9% 3.65% 2.3% 3.07% 1.55% 0.41%
2025/05/28 15.18% 4.76% 9.75% 4.54% 6.07% 1.42% 2.05% 1.35% 1.61% 0.61%
2025/05/29 14.52% 3.79% 8.55% 4.57% 5.27% 1.59% 1.63% 2.12% 1.41% 0.61%
2025/05/30 15.05% 4.97% 8.69% 5.15% 5.18% 2.94% 1.4% 1.98% 1.16% 0.97%
2025/05/31 13.94% 5.74% 5.45% 5.2% 4% 3.41% 2.22% 2.21% 1.94% 1.09%

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In May 2025, FedEx’s impression share fluctuated, peaking at 18.05% on the 25th. Amazon.co.uk saw a decline, ending at 5.74%. ParcelHero and Parcel2Go experienced mid-month highs, while UPS and DFDS had varied trends. P&O Ferries and Freight-Amazon showed stability, with eBay.co.uk declining.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Amazon Shipping UK - Reliable Pickup Service https://shipping.amazon.co.uk/

    Reliable parcel delivery from your website, Amazon UK and other e-commerce channels

  2. 2
    FedEx UK - Official Site https://www.fedex.com › -- › --

    FedEx Official Site — International shipping solutions to suit your business needs. Open an account. Worldwide...

  3. 3
    Amazon Freight UK https://uk.freight-amazon.com › services › freight

    Welcome to Amazon Freight — Amazon’s middle-mile logistics technology solution for anyone looking to ship road freight. Amazon’s...

  4. 4
    Parcel2Go https://www.parcel2go.com

    Parcel2Go Official Site — Parcel2Go is the UK's leading parcel delivery comparison site. Choose from 20+ couriers! No sign up required for a quote. Simply tell us where it's going and we'll do the rest.

  5. 5
    Dover to Calais - No Fee When You Book Direct https://www.poferries.com

    Everyone Gets Room To Explore On Board P&O! Relax And Unwind With Sea Views To Calais.

Copyright © Adthena. All rights reserved.

In the bustling world of logistics, Amazon and FedEx dominate with their reliable and international shipping solutions. Amazon’s dual presence, through Shipping UK and Freight UK, highlights their comprehensive service from parcel delivery to road freight logistics. Parcel2Go offers a unique comparison service, simplifying courier choices without sign-up hassles. Meanwhile, P&O Ferries entices with a relaxing sea journey, emphasizing leisure alongside logistics.

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