Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Publishing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 21.3333640985 |
| 78.6666359015 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 21 |
| 79 |
Copyright © Adthena. All rights reserved.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| ebay.co.uk | 14.86 |
| bloomberg.com | 12.67 |
| audible.co.uk | 11.13 |
| amazon.co.uk | 7.45 |
| psychologytoday.com | 5.13 |
| thetimes.com | 4.79 |
| magazine.co.uk | 4.68 |
| printed.com | 2.09 |
| theweek.com | 1.93 |
| ft.com | 1.73 |
| others | 33.54 |
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google’s PPC, eBay.co.uk leads with a 14.86% click share, closely followed by Bloomberg.com at 12.67%. Audible.co.uk captures 11.13%, while Amazon.co.uk holds 7.45%. Notably, ‘others’ collectively dominate with 33.54%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | bloomberg.com | audible.co.uk | amazon.co.uk | theweek.com | ebay.co.uk | thetimes.com | bookprintinguk.com | printed.com | magazine.co.uk | photobox.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 9.67% | 13.36% | 3.85% | 3.3% | 5.99% | 3.21% | 3.21% | 3.54% | 6.28% | 2.79% |
| 2026/06/02 | 11.29% | 13.19% | 2.94% | 2.34% | 10.95% | 3.45% | 3.01% | 3.25% | 4.08% | 3.48% |
| 2026/06/03 | 9.85% | 14.42% | 2.26% | 2.13% | 16.47% | 3.23% | 2.13% | 3.76% | 4.41% | 1.53% |
| 2026/06/04 | 7.48% | 13.88% | 3.16% | 1.39% | 17.57% | 3.02% | 2.38% | 2.41% | 5.94% | 4.65% |
| 2026/06/05 | 8.61% | 13.51% | 4.62% | 1.77% | 19.17% | 2.7% | 2.05% | 2.93% | 3.75% | 3.13% |
| 2026/06/06 | 11.09% | 14.14% | 4.69% | 1.96% | 6.63% | 3.33% | 3.3% | 5.02% | 4.24% | 4.08% |
| 2026/06/07 | 7.39% | 14.62% | 4.72% | 2.29% | 7.41% | 2.33% | 2.75% | 5.07% | 4.51% | 4.98% |
| 2026/06/08 | 12.02% | 15.71% | 4.21% | 2.26% | 5.51% | 3.24% | 2.58% | 4.49% | 4.51% | 2.94% |
| 2026/06/09 | 13.63% | 15.73% | 3.71% | 2.17% | 7.84% | 4.31% | 2.5% | 2.75% | 3.86% | 3.19% |
| 2026/06/10 | 14.07% | 14.12% | 3.47% | 2.45% | 6.72% | 3.75% | 2.5% | 2.83% | 5.21% | 5.22% |
| 2026/06/11 | 11.27% | 11.26% | 2.91% | 2.01% | 19.35% | 2.59% | 2.74% | 3.39% | 2.88% | 3.06% |
| 2026/06/12 | 14.31% | 13.1% | 4.14% | 1.45% | 6.17% | 2.86% | 2.45% | 4.5% | 3.75% | 4.22% |
| 2026/06/13 | 12.67% | 13.15% | 4.45% | 1.83% | 7.03% | 2.15% | 2.46% | 5.41% | 4.97% | 5.67% |
| 2026/06/14 | 16.4% | 12.65% | 5.01% | 1.75% | 5.21% | 1.5% | 3.54% | 5.81% | 4.7% | 3.44% |
| 2026/06/15 | 14.52% | 14% | 3.87% | 2.75% | 9.88% | 1.59% | 1.51% | 3.74% | 4.26% | 3.77% |
| 2026/06/16 | 13.47% | 13.63% | 3.55% | 1.6% | 6.18% | 2.29% | 2.32% | 2.34% | 5.13% | 5.25% |
| 2026/06/17 | 15.68% | 12.65% | 4.99% | 1.73% | 5.16% | 2.39% | 1.57% | 3.64% | 4.78% | 3.97% |
| 2026/06/18 | 14.46% | 13.36% | 5.11% | 0.83% | 6.79% | 1.8% | 2.65% | 3.78% | 5.27% | 3.46% |
| 2026/06/19 | 11.67% | 12.62% | 6.37% | 2.5% | 6.6% | 1.78% | 2.34% | 4.84% | 5.55% | 2.65% |
| 2026/06/20 | 22.02% | 16.69% | 5.87% | 3.02% | 4.6% | 2.67% | 2.93% | 2.8% | 2.52% | 0% |
| 2026/06/21 | 22.14% | 20.58% | 7.03% | 3.86% | 1.98% | 2% | 3.15% | 4.12% | 1.16% | 0% |
| 2026/06/22 | 18.48% | 19.96% | 5.01% | 4.04% | 1.29% | 2.24% | 3.71% | 4.19% | 1.55% | 0.26% |
| 2026/06/23 | 14.83% | 14.22% | 8.15% | 2.84% | 10.78% | 2.68% | 3.58% | 2.6% | 2.48% | 0.14% |
| 2026/06/24 | 11.93% | 18.4% | 10.65% | 3.22% | 3.42% | 3.62% | 3.99% | 4% | 2.99% | 0.03% |
| 2026/06/25 | 21.05% | 15.69% | 10.06% | 3.71% | 2.11% | 2.61% | 5.08% | 3.7% | 2.49% | 0% |
| 2026/06/26 | 16.12% | 19.58% | 11.15% | 3.62% | 1.53% | 3.69% | 3.67% | 3.56% | 2.22% | 0.06% |
| 2026/06/27 | 14.34% | 18.78% | 5.88% | 3.69% | 2.51% | 3.22% | 4.63% | 4.62% | 2.22% | 0.1% |
| 2026/06/28 | 20.27% | 17.43% | 6.73% | 3.85% | 2.58% | 1.63% | 3.17% | 3.52% | 2.15% | 0% |
| 2026/06/29 | 14.36% | 17.85% | 6.39% | 4.58% | 1.44% | 2.79% | 3.5% | 2.54% | 3.98% | 0.1% |
| 2026/06/30 | 20.52% | 17.2% | 5.35% | 3.38% | 3.28% | 2.89% | 2.13% | 1.86% | 1.73% | 0.17% |
Copyright © Adthena. All rights reserved.
In June 2026, Bloomberg.com surged, peaking at 22.14% on the 21st. Audible.co.uk maintained steady growth, while Amazon.co.uk climbed mid-month. TheWeek.com and eBay.co.uk fluctuated, ending lower. Photobox.co.uk plummeted, nearing zero.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 191 |
| 2026/06/02 | 189 |
| 2026/06/03 | 181 |
| 2026/06/04 | 187 |
| 2026/06/05 | 188 |
| 2026/06/06 | 172 |
| 2026/06/07 | 182 |
| 2026/06/08 | 169 |
| 2026/06/09 | 191 |
| 2026/06/10 | 180 |
| 2026/06/11 | 178 |
| 2026/06/12 | 163 |
| 2026/06/13 | 175 |
| 2026/06/14 | 162 |
| 2026/06/15 | 167 |
| 2026/06/16 | 177 |
| 2026/06/17 | 176 |
| 2026/06/18 | 175 |
| 2026/06/19 | 172 |
| 2026/06/20 | 143 |
| 2026/06/21 | 127 |
| 2026/06/22 | 139 |
| 2026/06/23 | 148 |
| 2026/06/24 | 142 |
| 2026/06/25 | 137 |
| 2026/06/26 | 146 |
| 2026/06/27 | 137 |
| 2026/06/28 | 132 |
| 2026/06/29 | 139 |
| 2026/06/30 | 140 |
Copyright © Adthena. All rights reserved.
In June, advertiser numbers fluctuated, peaking at 191 on the 1st and 9th. A decline followed, reaching a low of 127 on the 21st. The month concluded with a slight recovery at 140.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
Copyright © Adthena. All rights reserved.
Bloomberg.com surged with a 5.76% click share increase, while ebay.co.uk plummeted by 8.11%. Audible.co.uk and amazon.co.uk also gained traction, contrasting with declines from photobox.co.uk and others.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | ebay.co.uk | bloomberg.com | audible.co.uk | amazon.co.uk | uniquemaps.co.uk | thetimes.com | magazineboutique.co.uk | printed.com | magazine.co.uk | photobox.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 19.35% | 5.5% | 6.33% | 5.73% | 6.22% | 3.24% | 1.45% | 1.97% | 3.46% | 2.09% |
| 2026/06/02 | 29.94% | 4.87% | 5.58% | 4.79% | 1.88% | 2.51% | 1.27% | 1.66% | 2.07% | 2.25% |
| 2026/06/03 | 31.74% | 5.13% | 8.46% | 3.83% | 0.63% | 2.95% | 2.91% | 2.56% | 2.66% | 1.01% |
| 2026/06/04 | 28.91% | 3.66% | 7.05% | 4.29% | 2.74% | 3.71% | 2% | 1.59% | 3.75% | 3.51% |
| 2026/06/05 | 29.98% | 4.03% | 6.48% | 4.75% | 1.01% | 2.42% | 0.98% | 1.57% | 2.33% | 2.35% |
| 2026/06/06 | 20.02% | 5.47% | 7.12% | 7.45% | 0.24% | 3.73% | 2.13% | 3.28% | 2.66% | 3.03% |
| 2026/06/07 | 22.25% | 3.76% | 7.18% | 8% | 0.9% | 2.22% | 1.88% | 3.11% | 2.58% | 3.46% |
| 2026/06/08 | 17.22% | 6.64% | 8.21% | 7.44% | 1.16% | 3% | 2.72% | 2.74% | 2.47% | 2.07% |
| 2026/06/09 | 25.11% | 6.47% | 7.33% | 6.1% | 1.53% | 3.63% | 1.15% | 1.5% | 2.09% | 2.06% |
| 2026/06/10 | 23.46% | 7.5% | 7.28% | 4.73% | 2.29% | 3.95% | 0.49% | 1.71% | 3.24% | 3.76% |
| 2026/06/11 | 29.25% | 5.32% | 6.97% | 4.77% | 0.87% | 2.6% | 1.14% | 1.9% | 1.92% | 2.37% |
| 2026/06/12 | 18.87% | 7.21% | 7.91% | 5% | 0.25% | 2.48% | 4.15% | 2.8% | 2.38% | 3.03% |
| 2026/06/13 | 21.57% | 6.31% | 6.97% | 8.76% | 0.97% | 1.72% | 2.42% | 3.28% | 2.83% | 3.78% |
| 2026/06/14 | 17.77% | 8.67% | 6.99% | 8.38% | 1.27% | 1.22% | 0.53% | 3.76% | 3.11% | 2.45% |
| 2026/06/15 | 27.78% | 6.39% | 7.9% | 5.64% | 3.16% | 1.16% | 0.54% | 1.88% | 2.28% | 2.23% |
| 2026/06/16 | 20.51% | 6.17% | 7.17% | 4.73% | 2.78% | 2.28% | 0.92% | 1.45% | 3.08% | 3.32% |
| 2026/06/17 | 18.51% | 7.71% | 6.95% | 7.16% | 1.22% | 1.98% | 0.6% | 2.15% | 2.75% | 2.43% |
| 2026/06/18 | 23.97% | 6.83% | 10.18% | 6.61% | 0.24% | 1.48% | 0.94% | 2.3% | 2.76% | 2.1% |
| 2026/06/19 | 19.69% | 4.85% | 7.43% | 7.5% | 2.44% | 1.12% | 0.92% | 2.64% | 2.81% | 1.67% |
| 2026/06/20 | 17.42% | 12.01% | 11.33% | 8.03% | 5.05% | 1.99% | 0.08% | 1.66% | 1.8% | 0% |
| 2026/06/21 | 9.81% | 14.46% | 14.93% | 7.9% | 0% | 1.33% | 0.22% | 2.7% | 0.97% | 0% |
| 2026/06/22 | 5.77% | 12.31% | 14.37% | 7.33% | 0% | 1.99% | 4.07% | 3.34% | 1.39% | 0.15% |
| 2026/06/23 | 19.26% | 7.88% | 9.33% | 10.23% | 0.19% | 1.85% | 0.45% | 1.51% | 1.53% | 0.2% |
| 2026/06/24 | 14.27% | 6.17% | 13.17% | 12.39% | 0% | 3.07% | 0.77% | 1.9% | 1.8% | 0.03% |
| 2026/06/25 | 8.96% | 13.39% | 13.43% | 12.94% | 0% | 2.46% | 0.91% | 2.56% | 1.9% | 0% |
| 2026/06/26 | 5.74% | 8.39% | 16.04% | 11.84% | 0% | 3.14% | 4.52% | 1.71% | 1.57% | 0.08% |
| 2026/06/27 | 9.17% | 8.5% | 12.37% | 5.25% | 0% | 3.3% | 6.82% | 2.69% | 1.29% | 0.08% |
| 2026/06/28 | 9.87% | 11.25% | 10.1% | 8.19% | 1.41% | 0.83% | 1.47% | 2.1% | 1.87% | 0% |
| 2026/06/29 | 8.2% | 9.22% | 10.6% | 9.82% | 0.31% | 2.58% | 1.16% | 1.73% | 3.02% | 0.09% |
| 2026/06/30 | 14.37% | 8.88% | 8.68% | 5.19% | 4.65% | 3.19% | 1.35% | 1.18% | 0.92% | 0.14% |
Copyright © Adthena. All rights reserved.
In June 2026, eBay.co.uk started strong, peaking at 31.74% on June 3, but ended at 14.37%. Bloomberg.com saw a mid-month surge, reaching 14.46% on June 21. Audible.co.uk climbed steadily, peaking at 16.04% on June 26. Amazon.co.uk fluctuated, peaking at 12.94% on June 25. Uniquemaps.co.uk had a low presence, peaking at 6.22% on June 1. Thetimes.com remained stable, peaking at 3.95% on June 10. Magazineboutique.co.uk saw a late surge, peaking at 6.82% on June 27. Printed.com maintained a steady presence, peaking at 3.76% on June 14. Magazine.co.uk had a consistent presence, peaking at 3.75% on June 4. Photobox.co.uk’s presence dwindled, ending at 0.14% on June 30.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Get 3 months of Kindle Unlimited for £0.00. Limited time only. Explore millions of books, thousands of audiobooks and selected magazines.
Try 3 Months Of Audible for free with Prime. Auto Renews for £5.99/m. Terms Apply. Enjoy A Monthly Selection Of Totally Free And Exclusive Titles.
Bloomberg Business Offer — Don't wait to sign up for Bloomberg. Get informed perspectives on financial markets today. Sign up...
Audiobooks Without Limits — UK-based charity that provides audiobooks to anyone who struggles to access & read print. Can't read print? Get free unlimited audiobooks from Calibre Audio without any restriction. National Charity.
The title says it all This book is full of the cheesiest jokes of all time. Guaranteed to get a few laughs
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google’s SERP, Amazon.co.uk and Audible.co.uk captivate with enticing Prime Day offers, promising free access to vast libraries. Meanwhile, Bloomberg.com emphasizes timely financial insights, and Calibre Audio champions accessibility with free audiobooks. Cardsforcharity.co.uk adds humor with its cheeky dad jokes, blending charity with laughter.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Media & Entertainment Publishing June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Media & Entertainment Publishing June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Media & Entertainment Publishing June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
Learn more about our data accuracy
Yes. The UK Media & Entertainment Publishing June 2026 Report aggregates data from across both device types and Google Shopping.
The UK Media & Entertainment Publishing June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
Complete the form below to get started.
Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.
With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.