UK Media & Entertainment Publishing - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Publishing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Media & Entertainment Publishing UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	16.5804979033
	83.4195020967

16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	24
	76

24%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	6%
Transactional	5%
Navigational	2%
Seasonal	0%
Local	0%
Problem Solving	6%

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Publishing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
bloomberg.com	14.27
amazon.co.uk	12.13
spectator.co.uk	6.89
audible.co.uk	6.56
thetimes.com	5.8
magazine.co.uk	4.5
uniquemaps.co.uk	4.46
ebay.co.uk	3.53
authenticmanhood.com	3.14
photobox.co.uk	2.73
others	35.99

bloomberg.com - 14.27%
amazon.co.uk - 12.13%
spectator.co.uk - 6.89%
audible.co.uk - 6.56%
thetimes.com - 5.8%
magazine.co.uk - 4.5%
uniquemaps.co.uk - 4.46%
ebay.co.uk - 3.53%
authenticmanhood.com - 3.14%
photobox.co.uk - 2.73%
others - 35.99%

In the competitive landscape of Google’s PPC, Bloomberg.com leads with 14.27% click share, followed by Amazon.co.uk at 12.13%. Others collectively hold a significant 35.99%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Publishing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	bloomberg.com	photobox.co.uk	papier.com	audible.co.uk	ebay.co.uk	amazon.co.uk	thetimes.com	magazine.co.uk	uniquemaps.co.uk	spectator.co.uk
2025/12/01	45.97%	2.29%	1.87%	6.82%	0.46%	3.79%	1.24%	2.32%	2.47%	0.72%
2025/12/02	29.26%	1.3%	1.26%	5.43%	27.49%	2.99%	2.2%	2.28%	1.85%	0%
2025/12/03	44.68%	1.54%	0.96%	7.08%	0.46%	1.43%	2.67%	3.69%	2.22%	0.92%
2025/12/04	37.89%	1.78%	1.39%	7.57%	0.42%	2.82%	2.51%	2.92%	4.23%	1.64%
2025/12/05	37.52%	2.05%	2.12%	6.98%	0.51%	3.72%	1.65%	3.76%	3.82%	3.55%
2025/12/06	36.13%	2.28%	2.3%	6.42%	0.39%	3.28%	2.24%	3.63%	2.19%	5.62%
2025/12/07	29.12%	2.71%	2.1%	7.68%	0.61%	4.23%	1.94%	3.38%	2.74%	6.78%
2025/12/08	38.18%	2.03%	2.84%	6.63%	0.3%	2.66%	1.78%	3.2%	1.35%	6.6%
2025/12/09	35.9%	1.98%	2.93%	8.45%	6.28%	4.91%	2.01%	2.22%	1.14%	5.94%
2025/12/10	25.58%	1.56%	1.91%	8.34%	6.87%	6.45%	2.24%	3.26%	3.4%	6.39%
2025/12/11	15.53%	2.63%	1.72%	9.71%	6.95%	4.83%	3.95%	3.62%	3.76%	6.4%
2025/12/12	13.51%	2.4%	1.5%	10.28%	7.89%	4.82%	4.09%	2.79%	1.35%	7.9%
2025/12/13	28.68%	2.21%	2.11%	7.38%	0.91%	5.55%	2.03%	4.36%	2.02%	7.02%
2025/12/14	23.72%	3.43%	2.79%	9.54%	0.71%	2.34%	1.68%	4.04%	3.64%	8.14%
2025/12/15	28.86%	2.57%	2.34%	7.74%	0.49%	3.56%	2.04%	3.24%	7.01%	6.33%
2025/12/16	17.3%	1.55%	2.92%	9.2%	4.84%	16.29%	2.8%	3.11%	5.94%	5.32%
2025/12/17	10.96%	1.37%	1.7%	8.8%	9.47%	11.36%	2.93%	1.91%	11.2%	4.81%
2025/12/18	22.29%	1.36%	0.71%	10.19%	4.04%	7.11%	3.98%	4.53%	2.1%	0%
2025/12/19	17.92%	0.84%	0.85%	10.97%	0.3%	9.99%	3.45%	5.62%	6.53%	0%
2025/12/20	18.71%	3.32%	0.91%	7.97%	0.4%	18.22%	2.49%	3.57%	0.36%	0%
2025/12/21	24.52%	5.35%	2.41%	7.92%	0.46%	10.66%	2.08%	3.53%	1.07%	0%
2025/12/22	8.14%	13.22%	5.39%	7.11%	0.61%	16.13%	2.42%	3.43%	3.66%	0%
2025/12/23	24.17%	9.02%	4.3%	8.13%	0.44%	4.17%	1.8%	3.7%	3.27%	0%
2025/12/24	13.76%	4.29%	8.38%	8.35%	0.41%	3%	2.03%	3.02%	0.78%	0%
2025/12/25	26.72%	2.64%	4.29%	9.58%	0.53%	2.18%	1.64%	3.52%	0.43%	0%
2025/12/26	38.24%	3.21%	2.09%	8.84%	1.3%	1.32%	1.55%	2.71%	2.65%	0%
2025/12/27	35.73%	6.85%	2.76%	7.58%	1%	2.27%	1.02%	2.41%	0.96%	0%
2025/12/28	18.66%	8.46%	3.9%	9.72%	1.09%	3.3%	1.41%	2.91%	0%	0%
2025/12/29	32.55%	6.99%	2.97%	7.44%	0.65%	1.89%	2.18%	2.63%	0%	0%
2025/12/30	25.96%	7.86%	0.61%	6.38%	6.23%	4%	2.53%	2.94%	0%	0%
2025/12/31	31.36%	14.04%	5.64%	5.52%	4.34%	2.36%	2.36%	1.95%	0.31%	0%

bloomberg.com
photobox.co.uk
papier.com
audible.co.uk
ebay.co.uk
amazon.co.uk
thetimes.com
magazine.co.uk
uniquemaps.co.uk
spectator.co.uk

In December 2025, Bloomberg.com started strong but saw a decline, ending with a moderate share. Photobox.co.uk and Papier.com experienced fluctuations, while Audible.co.uk maintained a steady presence. Ebay.co.uk and Amazon.co.uk showed sporadic peaks. The month concluded with diverse trends across domains.

Market Exposure

Competitor Count for UK Media & Entertainment Publishing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	147
2025/12/02	153
2025/12/03	152
2025/12/04	151
2025/12/05	152
2025/12/06	153
2025/12/07	149
2025/12/08	148
2025/12/09	144
2025/12/10	150
2025/12/11	159
2025/12/12	163
2025/12/13	161
2025/12/14	153
2025/12/15	161
2025/12/16	159
2025/12/17	158
2025/12/18	143
2025/12/19	154
2025/12/20	154
2025/12/21	157
2025/12/22	161
2025/12/23	156
2025/12/24	157
2025/12/25	147
2025/12/26	143
2025/12/27	148
2025/12/28	147
2025/12/29	147
2025/12/30	150
2025/12/31	147

December saw fluctuating advertiser numbers, peaking at 163 on the 12th, before stabilizing at 147 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Publishing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
amazon.co.uk	4.58%
photobox.co.uk	2.82%
authenticmanhood.com	2.47%
magazineboutique.co.uk	1.33%
ordnancesurvey.co.uk	1.2%
philosophypark.org	-0.6%
ebay.co.uk	-0.98%
printed.com	-1.29%
uniquemaps.co.uk	-3.49%
spectator.co.uk	-14.23%

Amazon.co.uk surged with a 4.58% click share increase, while spectator.co.uk faced a significant drop of 14.23%.

Campaign Efficiency

UK Media & Entertainment Publishing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	bloomberg.com	photobox.co.uk	ebay.co.uk	magazineboutique.co.uk	audible.co.uk	authenticmanhood.com	amazon.co.uk	commonslibrary.org	uniquemaps.co.uk	spectator.co.uk
2025/12/01	14.74%	2.62%	3%	0.11%	6.63%	3.2%	6.4%	2.12%	8.3%	1.05%
2025/12/02	8.95%	1.44%	25.25%	0.5%	5.34%	1.31%	5.17%	2.24%	6.29%	0%
2025/12/03	15.76%	1.99%	2.82%	1.06%	7.32%	0%	2.95%	0.66%	6.06%	1.22%
2025/12/04	11.25%	1.81%	9.23%	2.49%	5.33%	3.78%	3.51%	6.4%	9.19%	1.52%
2025/12/05	8.99%	2.19%	3.01%	2.81%	5.79%	3.25%	6.83%	2.13%	12.69%	3.97%
2025/12/06	10.36%	2.76%	2.64%	2.44%	6.18%	2.46%	5.9%	2.15%	5.61%	6.49%
2025/12/07	6.32%	2.7%	2.66%	3.29%	6.48%	2.26%	8.86%	3.12%	9.69%	6.84%
2025/12/08	11.11%	1.93%	2.71%	3.95%	6.29%	3.84%	4.02%	0.89%	3.24%	8.07%
2025/12/09	9.01%	2.08%	12.18%	1.25%	6.97%	3.99%	8.02%	1.6%	2.92%	6.83%
2025/12/10	6.87%	1.69%	6.44%	1.72%	6.32%	8.01%	9.01%	2.82%	7.22%	6.34%
2025/12/11	2.63%	2.5%	10.09%	1.55%	6.94%	3.41%	6.77%	2.55%	10.11%	6.41%
2025/12/12	3.52%	1.92%	9.75%	2.53%	6.92%	3.89%	5.49%	1.96%	2.91%	7.51%
2025/12/13	6.53%	2%	3.73%	0.56%	5.01%	4.8%	9.87%	3.26%	3.91%	6.28%
2025/12/14	4.31%	2.67%	3.62%	0.96%	7.72%	4.78%	3.51%	4.08%	9.26%	7.39%
2025/12/15	5.5%	2.25%	2.85%	1.79%	5.49%	4.15%	4.27%	2.19%	17.49%	6.11%
2025/12/16	2.34%	1.18%	3.74%	0.3%	6.22%	5.04%	25.87%	3.01%	12.6%	3.85%
2025/12/17	1.34%	0.87%	9.82%	0.92%	4.6%	7.27%	15.73%	2.47%	20.91%	3.59%
2025/12/18	4.8%	1.48%	4.82%	2.43%	7%	8.8%	14.42%	4.24%	4.54%	0%
2025/12/19	2.24%	0.58%	4.33%	4.07%	6.38%	5.23%	17.33%	4.08%	11.99%	0%
2025/12/20	2.96%	1.38%	1.57%	3.03%	4.69%	10.52%	31.62%	3.76%	0.76%	0%
2025/12/21	5.71%	2.64%	2.27%	3.65%	5.83%	6.12%	23.48%	1.11%	2.4%	0%
2025/12/22	1.17%	4.62%	2.05%	2.99%	4.97%	6.26%	29.34%	1.88%	8.24%	0%
2025/12/23	5.96%	4.65%	2.7%	4.66%	6.38%	6.23%	6.38%	2.33%	8.31%	0%
2025/12/24	2.32%	1.96%	2.89%	4.32%	6.36%	11.25%	3.58%	3.49%	1.68%	0%
2025/12/25	5.07%	1.27%	10.5%	3.51%	7.43%	6.9%	2.94%	0.92%	0.92%	0%
2025/12/26	6.87%	1.43%	10.79%	3.41%	9.61%	6.1%	1.98%	0.88%	9.33%	0%
2025/12/27	10.02%	3.55%	4.88%	3.94%	8.11%	6.74%	3.86%	1.52%	2.52%	0%
2025/12/28	4.39%	3.72%	3.8%	4.91%	9.22%	7.42%	5.3%	2.43%	0%	0%
2025/12/29	7.49%	3.54%	3.01%	4.9%	5.84%	13.84%	3.02%	5.3%	0%	0%
2025/12/30	5.06%	4.2%	11.86%	5.56%	4.08%	9.76%	5.63%	2.5%	0%	0%
2025/12/31	10.34%	8.76%	5.76%	5.16%	4.68%	4.57%	3.48%	2.03%	0.94%	0%

bloomberg.com
photobox.co.uk
ebay.co.uk
magazineboutique.co.uk
audible.co.uk
authenticmanhood.com
amazon.co.uk
commonslibrary.org
uniquemaps.co.uk
spectator.co.uk

December saw dynamic shifts in PPC impressions. Bloomberg started strong, peaking early, then declined. Amazon surged mid-month, dominating late December. Unique Maps fluctuated, with notable highs and lows. Spectator’s presence faded towards month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing - Last month

1
World In Maps https://www.amazon.co.uk/
Fast as Next-Day with Prime — Read customer reviews & find bestsellers. Easy returns on millions of items. Amazon offers home décor from hundreds of top brands at brilliant prices.
2
Audiobooks on Audible - Listen Any Time, Anywhere https://www.audible.co.uk › audible › audiobooks
Looking For The Next Listen? Choose From Our Selection Of Trending Podcasts And Audiobooks
3
Bloomberg UK https://www.bloomberg.com
Cyber Week Offer — Subscriptions for only £105 for your first year. Sign up today for this Cyber Week Offer. Claim our...
4
Terribly Cheesy Dad Jokes | Charity Cards and Gifts https://www.cardsforcharity.co.uk
The title says it all This book is full of the cheesiest jokes of all time. Guaranteed to get a few laughs. Shop Now. Brands: Birthday Greeting Cards...
5
The Week Magazine - Try 6 Issues Free https://www.theweek.com
Balanced, impartial insight on the stories that matter. Start your free trial to The Week. A fresh perspective on the stories that matter. Try 6 weeks free & then save an extra 10% Free UK Delivery.

In the competitive world of PPC, Amazon.co.uk entices with swift delivery and vast selection, while Audible.co.uk offers a world of audio adventures. Bloomberg.com lures with exclusive Cyber Week deals, Cardsforcharity.co.uk charms with humor, and Theweek.com captivates with insightful journalism and enticing trials.

Frequently Asked Questions

Why is the UK Media & Entertainment Publishing December 2025 Report useful and how should I use it?

Why is the UK Media & Entertainment Publishing December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Media & Entertainment Publishing December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Media & Entertainment Publishing December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Media & Entertainment Publishing December 2025 Report?

The UK Media & Entertainment Publishing December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Media & Entertainment Publishing December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Media & Entertainment Publishing December 2025 Report for?

The UK Media & Entertainment Publishing December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Google AI Overview visibility for Media & Entertainment Publishing UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Media & Entertainment Publishing brands

Share of Spend for the top 10 UK Media & Entertainment Publishing brands

Competitor Count for UK Media & Entertainment Publishing

Market Loss & Market Gains for UK Media & Entertainment Publishing

UK Media & Entertainment Publishing Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing

Frequently Asked Questions

Why is the UK Media & Entertainment Publishing December 2025 Report useful and how should I use it?

Why is the UK Media & Entertainment Publishing December 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Media & Entertainment Publishing December 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Media & Entertainment Publishing December 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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