UK Media & Entertainment Publishing - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Publishing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Publishing – UK

Google AI Overview visibility for Media & Entertainment Publishing UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.3333640985
78.6666359015
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 6%
Navigational 9%
Seasonal 0%
Local 0%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Publishing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ebay.co.uk 14.86
bloomberg.com 12.67
audible.co.uk 11.13
amazon.co.uk 7.45
psychologytoday.com 5.13
thetimes.com 4.79
magazine.co.uk 4.68
printed.com 2.09
theweek.com 1.93
ft.com 1.73
others 33.54
  • ebay.co.uk - 14.86%
  • bloomberg.com - 12.67%
  • audible.co.uk - 11.13%
  • amazon.co.uk - 7.45%
  • psychologytoday.com - 5.13%
  • thetimes.com - 4.79%
  • magazine.co.uk - 4.68%
  • printed.com - 2.09%
  • theweek.com - 1.93%
  • ft.com - 1.73%
  • others - 33.54%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, eBay.co.uk leads with a 14.86% click share, closely followed by Bloomberg.com at 12.67%. Audible.co.uk captures 11.13%, while Amazon.co.uk holds 7.45%. Notably, ‘others’ collectively dominate with 33.54%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Publishing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date bloomberg.com audible.co.uk amazon.co.uk theweek.com ebay.co.uk thetimes.com bookprintinguk.com printed.com magazine.co.uk photobox.co.uk
2026/06/01 9.67% 13.36% 3.85% 3.3% 5.99% 3.21% 3.21% 3.54% 6.28% 2.79%
2026/06/02 11.29% 13.19% 2.94% 2.34% 10.95% 3.45% 3.01% 3.25% 4.08% 3.48%
2026/06/03 9.85% 14.42% 2.26% 2.13% 16.47% 3.23% 2.13% 3.76% 4.41% 1.53%
2026/06/04 7.48% 13.88% 3.16% 1.39% 17.57% 3.02% 2.38% 2.41% 5.94% 4.65%
2026/06/05 8.61% 13.51% 4.62% 1.77% 19.17% 2.7% 2.05% 2.93% 3.75% 3.13%
2026/06/06 11.09% 14.14% 4.69% 1.96% 6.63% 3.33% 3.3% 5.02% 4.24% 4.08%
2026/06/07 7.39% 14.62% 4.72% 2.29% 7.41% 2.33% 2.75% 5.07% 4.51% 4.98%
2026/06/08 12.02% 15.71% 4.21% 2.26% 5.51% 3.24% 2.58% 4.49% 4.51% 2.94%
2026/06/09 13.63% 15.73% 3.71% 2.17% 7.84% 4.31% 2.5% 2.75% 3.86% 3.19%
2026/06/10 14.07% 14.12% 3.47% 2.45% 6.72% 3.75% 2.5% 2.83% 5.21% 5.22%
2026/06/11 11.27% 11.26% 2.91% 2.01% 19.35% 2.59% 2.74% 3.39% 2.88% 3.06%
2026/06/12 14.31% 13.1% 4.14% 1.45% 6.17% 2.86% 2.45% 4.5% 3.75% 4.22%
2026/06/13 12.67% 13.15% 4.45% 1.83% 7.03% 2.15% 2.46% 5.41% 4.97% 5.67%
2026/06/14 16.4% 12.65% 5.01% 1.75% 5.21% 1.5% 3.54% 5.81% 4.7% 3.44%
2026/06/15 14.52% 14% 3.87% 2.75% 9.88% 1.59% 1.51% 3.74% 4.26% 3.77%
2026/06/16 13.47% 13.63% 3.55% 1.6% 6.18% 2.29% 2.32% 2.34% 5.13% 5.25%
2026/06/17 15.68% 12.65% 4.99% 1.73% 5.16% 2.39% 1.57% 3.64% 4.78% 3.97%
2026/06/18 14.46% 13.36% 5.11% 0.83% 6.79% 1.8% 2.65% 3.78% 5.27% 3.46%
2026/06/19 11.67% 12.62% 6.37% 2.5% 6.6% 1.78% 2.34% 4.84% 5.55% 2.65%
2026/06/20 22.02% 16.69% 5.87% 3.02% 4.6% 2.67% 2.93% 2.8% 2.52% 0%
2026/06/21 22.14% 20.58% 7.03% 3.86% 1.98% 2% 3.15% 4.12% 1.16% 0%
2026/06/22 18.48% 19.96% 5.01% 4.04% 1.29% 2.24% 3.71% 4.19% 1.55% 0.26%
2026/06/23 14.83% 14.22% 8.15% 2.84% 10.78% 2.68% 3.58% 2.6% 2.48% 0.14%
2026/06/24 11.93% 18.4% 10.65% 3.22% 3.42% 3.62% 3.99% 4% 2.99% 0.03%
2026/06/25 21.05% 15.69% 10.06% 3.71% 2.11% 2.61% 5.08% 3.7% 2.49% 0%
2026/06/26 16.12% 19.58% 11.15% 3.62% 1.53% 3.69% 3.67% 3.56% 2.22% 0.06%
2026/06/27 14.34% 18.78% 5.88% 3.69% 2.51% 3.22% 4.63% 4.62% 2.22% 0.1%
2026/06/28 20.27% 17.43% 6.73% 3.85% 2.58% 1.63% 3.17% 3.52% 2.15% 0%
2026/06/29 14.36% 17.85% 6.39% 4.58% 1.44% 2.79% 3.5% 2.54% 3.98% 0.1%
2026/06/30 20.52% 17.2% 5.35% 3.38% 3.28% 2.89% 2.13% 1.86% 1.73% 0.17%
  • bloomberg.com
  • audible.co.uk
  • amazon.co.uk
  • theweek.com
  • ebay.co.uk
  • thetimes.com
  • bookprintinguk.com
  • printed.com
  • magazine.co.uk
  • photobox.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, Bloomberg.com surged, peaking at 22.14% on the 21st. Audible.co.uk maintained steady growth, while Amazon.co.uk climbed mid-month. TheWeek.com and eBay.co.uk fluctuated, ending lower. Photobox.co.uk plummeted, nearing zero.

Market Exposure

Competitor Count for UK Media & Entertainment Publishing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 191
2026/06/02 189
2026/06/03 181
2026/06/04 187
2026/06/05 188
2026/06/06 172
2026/06/07 182
2026/06/08 169
2026/06/09 191
2026/06/10 180
2026/06/11 178
2026/06/12 163
2026/06/13 175
2026/06/14 162
2026/06/15 167
2026/06/16 177
2026/06/17 176
2026/06/18 175
2026/06/19 172
2026/06/20 143
2026/06/21 127
2026/06/22 139
2026/06/23 148
2026/06/24 142
2026/06/25 137
2026/06/26 146
2026/06/27 137
2026/06/28 132
2026/06/29 139
2026/06/30 140

Copyright © Adthena. All rights reserved.

In June, advertiser numbers fluctuated, peaking at 191 on the 1st and 9th. A decline followed, reaching a low of 127 on the 21st. The month concluded with a slight recovery at 140.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Publishing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bloomberg.com 5.76%
audible.co.uk 2.79%
amazon.co.uk 1.69%
fatherly.com 1.38%
psychologytoday.com 1.2%
moo.com -1.01%
mixam.co.uk -1.05%
magazine.co.uk -1.28%
photobox.co.uk -1.48%
ebay.co.uk -8.11%

Copyright © Adthena. All rights reserved.

Bloomberg.com surged with a 5.76% click share increase, while ebay.co.uk plummeted by 8.11%. Audible.co.uk and amazon.co.uk also gained traction, contrasting with declines from photobox.co.uk and others.

Campaign Efficiency

UK Media & Entertainment Publishing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ebay.co.uk bloomberg.com audible.co.uk amazon.co.uk uniquemaps.co.uk thetimes.com magazineboutique.co.uk printed.com magazine.co.uk photobox.co.uk
2026/06/01 19.35% 5.5% 6.33% 5.73% 6.22% 3.24% 1.45% 1.97% 3.46% 2.09%
2026/06/02 29.94% 4.87% 5.58% 4.79% 1.88% 2.51% 1.27% 1.66% 2.07% 2.25%
2026/06/03 31.74% 5.13% 8.46% 3.83% 0.63% 2.95% 2.91% 2.56% 2.66% 1.01%
2026/06/04 28.91% 3.66% 7.05% 4.29% 2.74% 3.71% 2% 1.59% 3.75% 3.51%
2026/06/05 29.98% 4.03% 6.48% 4.75% 1.01% 2.42% 0.98% 1.57% 2.33% 2.35%
2026/06/06 20.02% 5.47% 7.12% 7.45% 0.24% 3.73% 2.13% 3.28% 2.66% 3.03%
2026/06/07 22.25% 3.76% 7.18% 8% 0.9% 2.22% 1.88% 3.11% 2.58% 3.46%
2026/06/08 17.22% 6.64% 8.21% 7.44% 1.16% 3% 2.72% 2.74% 2.47% 2.07%
2026/06/09 25.11% 6.47% 7.33% 6.1% 1.53% 3.63% 1.15% 1.5% 2.09% 2.06%
2026/06/10 23.46% 7.5% 7.28% 4.73% 2.29% 3.95% 0.49% 1.71% 3.24% 3.76%
2026/06/11 29.25% 5.32% 6.97% 4.77% 0.87% 2.6% 1.14% 1.9% 1.92% 2.37%
2026/06/12 18.87% 7.21% 7.91% 5% 0.25% 2.48% 4.15% 2.8% 2.38% 3.03%
2026/06/13 21.57% 6.31% 6.97% 8.76% 0.97% 1.72% 2.42% 3.28% 2.83% 3.78%
2026/06/14 17.77% 8.67% 6.99% 8.38% 1.27% 1.22% 0.53% 3.76% 3.11% 2.45%
2026/06/15 27.78% 6.39% 7.9% 5.64% 3.16% 1.16% 0.54% 1.88% 2.28% 2.23%
2026/06/16 20.51% 6.17% 7.17% 4.73% 2.78% 2.28% 0.92% 1.45% 3.08% 3.32%
2026/06/17 18.51% 7.71% 6.95% 7.16% 1.22% 1.98% 0.6% 2.15% 2.75% 2.43%
2026/06/18 23.97% 6.83% 10.18% 6.61% 0.24% 1.48% 0.94% 2.3% 2.76% 2.1%
2026/06/19 19.69% 4.85% 7.43% 7.5% 2.44% 1.12% 0.92% 2.64% 2.81% 1.67%
2026/06/20 17.42% 12.01% 11.33% 8.03% 5.05% 1.99% 0.08% 1.66% 1.8% 0%
2026/06/21 9.81% 14.46% 14.93% 7.9% 0% 1.33% 0.22% 2.7% 0.97% 0%
2026/06/22 5.77% 12.31% 14.37% 7.33% 0% 1.99% 4.07% 3.34% 1.39% 0.15%
2026/06/23 19.26% 7.88% 9.33% 10.23% 0.19% 1.85% 0.45% 1.51% 1.53% 0.2%
2026/06/24 14.27% 6.17% 13.17% 12.39% 0% 3.07% 0.77% 1.9% 1.8% 0.03%
2026/06/25 8.96% 13.39% 13.43% 12.94% 0% 2.46% 0.91% 2.56% 1.9% 0%
2026/06/26 5.74% 8.39% 16.04% 11.84% 0% 3.14% 4.52% 1.71% 1.57% 0.08%
2026/06/27 9.17% 8.5% 12.37% 5.25% 0% 3.3% 6.82% 2.69% 1.29% 0.08%
2026/06/28 9.87% 11.25% 10.1% 8.19% 1.41% 0.83% 1.47% 2.1% 1.87% 0%
2026/06/29 8.2% 9.22% 10.6% 9.82% 0.31% 2.58% 1.16% 1.73% 3.02% 0.09%
2026/06/30 14.37% 8.88% 8.68% 5.19% 4.65% 3.19% 1.35% 1.18% 0.92% 0.14%
  • ebay.co.uk
  • bloomberg.com
  • audible.co.uk
  • amazon.co.uk
  • uniquemaps.co.uk
  • thetimes.com
  • magazineboutique.co.uk
  • printed.com
  • magazine.co.uk
  • photobox.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, eBay.co.uk started strong, peaking at 31.74% on June 3, but ended at 14.37%. Bloomberg.com saw a mid-month surge, reaching 14.46% on June 21. Audible.co.uk climbed steadily, peaking at 16.04% on June 26. Amazon.co.uk fluctuated, peaking at 12.94% on June 25. Uniquemaps.co.uk had a low presence, peaking at 6.22% on June 1. Thetimes.com remained stable, peaking at 3.95% on June 10. Magazineboutique.co.uk saw a late surge, peaking at 6.82% on June 27. Printed.com maintained a steady presence, peaking at 3.76% on June 14. Magazine.co.uk had a consistent presence, peaking at 3.75% on June 4. Photobox.co.uk’s presence dwindled, ending at 0.14% on June 30.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing - Last month
  1. 1
    Kindle Unlimited | 3 months for £0.00 | Prime Day deal https://www.amazon.co.uk/

    Get 3 months of Kindle Unlimited for £0.00. Limited time only. Explore millions of books, thousands of audiobooks and selected magazines.

  2. 2
    Long Awaited Prime Day Offer | No Charge For 3 Months https://www.audible.co.uk › audible › primeday

    Try 3 Months Of Audible for free with Prime. Auto Renews for £5.99/m. Terms Apply. Enjoy A Monthly Selection Of Totally Free And Exclusive Titles.

  3. 3
    Bloomberg UK https://www.bloomberg.com

    Bloomberg Business Offer — Don't wait to sign up for Bloomberg. Get informed perspectives on financial markets today. Sign up...

  4. 4
    Over 17,000+ Free Audiobooks https://www.calibreaudio.org.uk

    Audiobooks Without Limits — UK-based charity that provides audiobooks to anyone who struggles to access & read print. Can't read print? Get free unlimited audiobooks from Calibre Audio without any restriction. National Charity.

  5. 5
    Terribly Cheesy Dad Jokes | Charity Cards and Gifts https://www.cardsforcharity.co.uk

    The title says it all This book is full of the cheesiest jokes of all time. Guaranteed to get a few laughs

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s SERP, Amazon.co.uk and Audible.co.uk captivate with enticing Prime Day offers, promising free access to vast libraries. Meanwhile, Bloomberg.com emphasizes timely financial insights, and Calibre Audio champions accessibility with free audiobooks. Cardsforcharity.co.uk adds humor with its cheeky dad jokes, blending charity with laughter.

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