UK Media & Entertainment Publishing - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Publishing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Publishing – UK

Google AI Overview visibility for Media & Entertainment Publishing UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.1071874469
68.8928125531
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 14
86
14%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 6%
Navigational 27%
Seasonal 0%
Local 0%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Publishing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bloomberg.com 16.5
audible.co.uk 14.78
thetimes.com 8.22
amazon.co.uk 6.74
ebay.co.uk 6.1
psychologytoday.com 6.02
fatherly.com 2.82
theweek.com 2.63
magazine.co.uk 2.1
nytimes.com 2.09
others 32
  • bloomberg.com - 16.5%
  • audible.co.uk - 14.78%
  • thetimes.com - 8.22%
  • amazon.co.uk - 6.74%
  • ebay.co.uk - 6.1%
  • psychologytoday.com - 6.02%
  • fatherly.com - 2.82%
  • theweek.com - 2.63%
  • magazine.co.uk - 2.1%
  • nytimes.com - 2.09%
  • others - 32%

Copyright © Adthena. All rights reserved.

Bloomberg.com leads with 16.5% click share, followed by Audible.co.uk at 14.78%. Others dominate with 32%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Publishing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date bloomberg.com audible.co.uk thetimes.com theweek.com magazine.co.uk amazon.co.uk ebay.co.uk printed.com ft.com bookbeat.com
2026/07/01 25.81% 20.03% 2.61% 2.84% 1.88% 3.44% 1.91% 4.16% 3.47% 2.69%
2026/07/02 21.72% 18.02% 2.55% 3.29% 2.48% 4.43% 1.47% 2.54% 3.06% 2.85%
2026/07/03 23.33% 19.29% 2.86% 2.8% 4.08% 2.95% 0.78% 2.34% 3.2% 2.11%
2026/07/04 20.87% 16.01% 2.77% 2.81% 5.42% 3.3% 1.6% 3.23% 3.64% 1.54%
2026/07/05 24.73% 17.24% 3.4% 2.83% 3.28% 4.14% 2.22% 4.54% 3.99% 2.49%
2026/07/06 13.33% 19.86% 2.56% 3.43% 5.37% 3.54% 2.12% 1.38% 3.14% 2.28%
2026/07/07 13.78% 13.47% 1.69% 3.06% 3.53% 4.99% 9.3% 2.48% 3.12% 1.72%
2026/07/08 14.15% 16.79% 2.05% 1.81% 2.86% 4.3% 23.74% 2.2% 2.32% 1.52%
2026/07/09 23.36% 18.5% 4.06% 1.99% 3.92% 4.44% 1.64% 1.37% 2.25% 2.67%
2026/07/10 13.74% 19.7% 3.34% 3.69% 3.65% 5.82% 3.16% 2.75% 3.42% 2.53%
2026/07/11 18.27% 17.57% 5.09% 3.39% 3.46% 5.44% 1.93% 3.95% 1.58% 2.35%
2026/07/12 21.33% 18.42% 2.89% 3.39% 0.98% 3.84% 2.37% 4.8% 1.98% 2.92%
2026/07/13 21.03% 17.9% 2.65% 3.38% 2.62% 4.1% 0.86% 4.84% 2.23% 1.91%
2026/07/14 19% 20.84% 2.88% 3.47% 0.5% 5.59% 1.08% 3.98% 2.3% 4.01%
2026/07/15 21.39% 23.07% 2.9% 2.22% 0.49% 4.68% 0.49% 3.44% 1.73% 3.61%
2026/07/16 15.62% 18.58% 3.19% 2.74% 2.19% 3.1% 14.25% 3.94% 1.75% 3.89%
2026/07/17 19.66% 18.11% 3.55% 3.86% 0.28% 4.46% 16.95% 2.91% 1.93% 3.99%
2026/07/18 21.04% 26.28% 4.46% 3.97% 0.09% 3.1% 1.55% 3.69% 2.37% 2.9%
2026/07/19 15.68% 24.77% 2.27% 6.09% 0.93% 4.17% 1.35% 5.38% 2.36% 5.05%
2026/07/20 18.66% 28.02% 4.14% 5.63% 0.49% 3.54% 2.73% 2.11% 2.94% 3.56%
2026/07/21 18.79% 20.61% 2.85% 3.43% 0.58% 5.88% 1.06% 3.94% 2.27% 3.97%
2026/07/22 18.87% 20.69% 4.7% 4.74% 1.84% 3.73% 1.78% 2.92% 2.05% 2.39%
2026/07/23 25.28% 19.29% 4.2% 2.45% 1.85% 2.79% 8.68% 2.33% 1.91% 1.98%
2026/07/24 24.96% 17.28% 2.51% 3.59% 1.48% 3.82% 8.19% 1.62% 1.88% 2.85%
2026/07/25 24.1% 20.25% 2.86% 3.27% 1.67% 5% 1.86% 3.21% 2.6% 2.86%
2026/07/26 21.22% 22.57% 3.88% 2.62% 2.79% 5.36% 0.75% 2.24% 1.74% 3.5%
2026/07/27 27.19% 17.11% 3.96% 3.58% 1.01% 4.64% 3.75% 2.74% 1.84% 2.16%
2026/07/28 24.74% 17.16% 2.69% 3.06% 1.15% 4.78% 2.28% 2.93% 1.57% 3.82%
2026/07/29 21.6% 17.02% 3.44% 4.05% 1.72% 4.98% 1.56% 3.66% 1.27% 1.42%
2026/07/30 21.29% 20.02% 5.36% 4.83% 1.73% 5.23% 3.28% 2.79% 1.74% 1.25%
2026/07/31 23.83% 21.7% 6.39% 4.94% 4.72% 4.64% 2.89% 1.53% 1.17% 0.34%
  • bloomberg.com
  • audible.co.uk
  • thetimes.com
  • theweek.com
  • magazine.co.uk
  • amazon.co.uk
  • ebay.co.uk
  • printed.com
  • ft.com
  • bookbeat.com

Copyright © Adthena. All rights reserved.

In July 2026, Bloomberg’s PPC spend fluctuated, peaking at 27.19% on the 27th. Audible saw a high of 28.02% on the 20th. The Times and The Week experienced steady growth, while Magazine.co.uk’s spend dropped mid-month. Amazon.co.uk maintained consistent activity, and eBay.co.uk had notable spikes. The month concluded with varied spend shares across domains.

Market Exposure

Competitor Count for UK Media & Entertainment Publishing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 117
2026/07/02 126
2026/07/03 137
2026/07/04 148
2026/07/05 147
2026/07/06 139
2026/07/07 144
2026/07/08 125
2026/07/09 139
2026/07/10 142
2026/07/11 135
2026/07/12 137
2026/07/13 130
2026/07/14 136
2026/07/15 136
2026/07/16 123
2026/07/17 112
2026/07/18 100
2026/07/19 115
2026/07/20 96
2026/07/21 136
2026/07/22 144
2026/07/23 145
2026/07/24 134
2026/07/25 145
2026/07/26 151
2026/07/27 131
2026/07/28 149
2026/07/29 125
2026/07/30 130
2026/07/31 117

Copyright © Adthena. All rights reserved.

July began with 117 advertisers, peaking at 151 mid-month. A dip followed, ending at 117. The month saw fluctuations, reflecting dynamic advertiser engagement.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Publishing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bloomberg.com 2.96%
thetimes.com 1.75%
fatherly.com 1.43%
nytimes.com 1.41%
audible.co.uk 0.67%
psychologytoday.com -0.77%
amazon.co.uk -1.13%
ebay.co.uk -1.26%
magazine.co.uk -1.29%
wikipedia.org -2.09%

Copyright © Adthena. All rights reserved.

Bloomberg.com surged with a 2.96% click share increase, while Wikipedia.org faced a 2.09% decline. TheTimes.com and Fatherly.com also saw positive growth, contrasting with declines for Magazine.co.uk and Ebay.co.uk.

Campaign Efficiency

UK Media & Entertainment Publishing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date audible.co.uk fatherly.com ebay.co.uk bloomberg.com thetimes.com amazon.co.uk cardsforcharity.co.uk magazineboutique.co.uk achievingpositivethinkingworldwide.org britishnewspaperarchive.co.uk
2026/07/01 15.58% 4.85% 8.86% 13.55% 3.62% 4.24% 0.62% 1.24% 1.3% 0%
2026/07/02 11.26% 6.37% 8.73% 9.98% 3.56% 5.7% 0.86% 3.99% 1.07% 0%
2026/07/03 14.47% 2.74% 5.4% 10.44% 4.53% 3.43% 0.66% 4.71% 2.82% 0%
2026/07/04 9.66% 4.17% 5.13% 8.9% 3.23% 4.25% 2.01% 1.78% 1.9% 0.17%
2026/07/05 11.55% 1.43% 11.43% 12% 4.32% 8.29% 5.15% 1.76% 0.09% 0%
2026/07/06 13.56% 5.97% 7.96% 5.46% 2.6% 5.87% 0.37% 2.66% 3.81% 0.2%
2026/07/07 10.69% 3.55% 14.89% 6.11% 2.27% 6.81% 0.38% 2.69% 2.22% 0.2%
2026/07/08 9.4% 7.57% 28.27% 5.73% 1.94% 7.1% 0.06% 3.76% 0.65% 0%
2026/07/09 13.57% 1.97% 6.76% 10.08% 5.78% 8.92% 0.69% 2.29% 6.68% 0%
2026/07/10 3.63% 1.66% 3.69% 1.54% 1.07% 1.81% 0.09% 1.33% 1.24% 70.34%
2026/07/11 11.38% 1.45% 6.66% 18.87% 3.81% 5.64% 2.2% 1.38% 1.07% 0.2%
2026/07/12 13.06% 1.37% 7.76% 7.84% 1.89% 5.31% 1.75% 2.35% 5.08% 0.37%
2026/07/13 12.78% 1.81% 4.45% 8.88% 3.35% 6.64% 2.27% 2.39% 3.01% 0.24%
2026/07/14 13.84% 3.18% 11.53% 6.98% 2.82% 7.51% 3.46% 4.13% 3.84% 0.22%
2026/07/15 14.7% 4.82% 9.99% 8.46% 3.53% 6.17% 3.49% 6.74% 4.79% 0.27%
2026/07/16 13.89% 1.85% 20.36% 7.12% 3.67% 3.09% 0.16% 5.94% 2.61% 0.25%
2026/07/17 11.25% 4.21% 29.61% 9.96% 4.34% 7.03% 0.35% 5.22% 0% 0%
2026/07/18 17.87% 9.94% 7.08% 11.1% 4.86% 6.52% 1.27% 3.03% 0% 0.36%
2026/07/19 17.14% 9.5% 4.7% 8.15% 2.24% 4.63% 3.66% 4.41% 2.33% 0%
2026/07/20 18.72% 7.55% 11.35% 9.49% 4.59% 3.77% 0.16% 3.14% 0% 0%
2026/07/21 13.84% 3.18% 11.53% 6.98% 2.82% 7.51% 3.46% 4.13% 3.84% 0.22%
2026/07/22 13.48% 1.58% 8.37% 8.75% 5.67% 5.85% 3.81% 3.67% 2.58% 0%
2026/07/23 13.36% 4.86% 21.81% 9.58% 3.55% 4.01% 1.25% 4.26% 3.18% 0.2%
2026/07/24 11.38% 7.29% 11.32% 11.53% 3.17% 5.68% 0.57% 5.27% 4.08% 0%
2026/07/25 13.31% 10.29% 9.6% 10.69% 4.21% 6.23% 1.87% 3.65% 1.2% 0.2%
2026/07/26 15.04% 4.1% 4.64% 9.73% 5.1% 5.98% 4.39% 6.46% 4.39% 0.19%
2026/07/27 10.84% 4.52% 16.95% 11.12% 4.34% 5.67% 3.27% 5.81% 2.27% 0%
2026/07/28 12.39% 3.46% 14.88% 9.05% 3.44% 5.3% 0.33% 3.57% 3.48% 0%
2026/07/29 10.22% 11.45% 7.04% 7% 4.2% 4.48% 4.93% 0.68% 0% 0%
2026/07/30 15.96% 7.11% 13.34% 7.73% 6.42% 5.33% 2.38% 1.97% 1.83% 0%
2026/07/31 14.49% 14.02% 11.52% 8.41% 6.27% 6.02% 5.65% 0.01% 0% 0%
  • audible.co.uk
  • fatherly.com
  • ebay.co.uk
  • bloomberg.com
  • thetimes.com
  • amazon.co.uk
  • cardsforcharity.co.uk
  • magazineboutique.co.uk
  • achievingpositivethinkingworldwide.org
  • britishnewspaperarchive.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, Audible.co.uk’s impression share fluctuated, peaking at 18.72% on the 20th. Fatherly.com saw a significant rise, ending at 14.02%. eBay.co.uk’s share spiked mid-month, reaching 29.61% on the 17th. Bloomberg.com maintained a steady presence, while Britishnewspaperarchive.co.uk had a notable surge on the 10th with 70.34%. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing - Last month
  1. 1
    Long Awaited Prime Day Offer - No Charge For 3 Months https://www.audible.co.uk › audible › primeday

    Get An Exclusive £10 Voucher With A 3 Month Audible Free Trial. Terms Apply. Enjoy A Monthly Selection Of Totally Free And Exclusive Titles.

  2. 2
    Bloomberg Flash Sale | Ends Soon: Limited-Time Offer https://www.bloomberg.com

    Get global business news, analysis, newsletters and more for just £115/first year. Move at market speed with trusted Bloomberg.com reporting, now 60% off.

  3. 3
    Terribly Cheesy Dad Jokes | Charity Cards and Gifts https://www.cardsforcharity.co.uk

    The title says it all This book is full of the cheesiest jokes of all time. Guaranteed to get a few laughs

  4. 4
    The Times & Sunday Times https://www.thetimes.com

    Breaking News Stories — Stay Well Informed With Breaking News Stories From Across The UK And Around The World. Comment & Join The Conversation. Exclusive Rewards With Times+. Just £3 For 3 Months.

  5. 5
    Wikipedia https://en.wikipedia.org

    Free Encyclopedia — Start a New Article. Nominate an Article

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Audible entices with a 3-month free trial and exclusive titles, while Bloomberg offers a 60% discount on global news. Cards for Charity brings humor with cheesy jokes, The Times provides breaking news for £3, and Wikipedia remains a free knowledge hub.

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