UK Media & Entertainment Publishing - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Publishing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Publishing – UK

Google AI Overview visibility for Media & Entertainment Publishing UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 64.4857373792
35.5142626208
64%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 5
95
5%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 4%
Navigational 67%
Seasonal 0%
Local 0%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Publishing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
audible.co.uk 14.17
bloomberg.com 10.44
thetimes.com 9.01
psychologytoday.com 8.33
amazon.co.uk 7.4
ebay.co.uk 7.03
nytimes.com 5.73
magazine.co.uk 3.35
printed.com 2.52
nzherald.co.nz 2.48
others 29.54
  • audible.co.uk - 14.17%
  • bloomberg.com - 10.44%
  • thetimes.com - 9.01%
  • psychologytoday.com - 8.33%
  • amazon.co.uk - 7.4%
  • ebay.co.uk - 7.03%
  • nytimes.com - 5.73%
  • magazine.co.uk - 3.35%
  • printed.com - 2.52%
  • nzherald.co.nz - 2.48%
  • others - 29.54%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, Audible.co.uk leads with 14.17% click share, followed by Bloomberg.com at 10.44%. Others collectively hold a significant 29.54%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Publishing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date bloomberg.com audible.co.uk amazon.co.uk thetimes.com printed.com magazine.co.uk nytimes.com everand.com moo.com ebay.co.uk
2026/09/01 9.48% 25.12% 10.88% 6.6% 4.17% 3.3% 2.19% 0.78% 0.46% 1.52%
2026/09/02 12.43% 16.58% 6.26% 4.25% 5.08% 10.2% 1.87% 0.28% 0.57% 7.98%
2026/09/03 6.3% 17.57% 7.25% 3.52% 4.19% 8.88% 2.55% 0.79% 1.51% 12.79%
2026/09/04 8.26% 17.46% 3.93% 3.36% 4.62% 4.15% 2.43% 1.94% 4.33% 4.45%
2026/09/05 7.52% 21.42% 5.39% 3.62% 8.04% 2.53% 5.36% 0.65% 2.17% 0.66%
2026/09/06 9.82% 19.82% 5.63% 3.04% 7.35% 3.85% 2.81% 1.05% 1.99% 0.91%
2026/09/07 1.95% 23% 8.49% 4.31% 4.35% 5.35% 3.77% 0.62% 3.35% 1.45%
2026/09/08 7.25% 20.41% 6.93% 2.99% 5.5% 3.88% 2.56% 0.5% 2.47% 3.39%
2026/09/09 8.52% 21.45% 5.9% 4.73% 5.11% 4.55% 1.96% 0.43% 2.88% 2.99%
2026/09/10 4.17% 30.09% 4.15% 5.59% 2.49% 4.76% 2.65% 0.01% 1.88% 0.57%
2026/09/11 2.93% 15.89% 4.88% 2.75% 3.67% 3.99% 2.21% 0.02% 4.47% 29.49%
2026/09/12 6.65% 29.31% 4.66% 6.43% 2.25% 2.67% 4.95% 0.01% 5.79% 0.58%
2026/09/13 9.48% 33.61% 5.21% 5.15% 2.02% 4.03% 1.74% 0.01% 1.74% 0.8%
2026/09/14 7.04% 31.94% 7.22% 4.07% 1.35% 5.86% 3.61% 0.03% 2.14% 0.45%
2026/09/15 6.74% 28.43% 5.57% 3.74% 4.96% 3.06% 2.2% 3.16% 3.3% 4.73%
2026/09/16 8.07% 26.75% 7.55% 5.56% 2.21% 2.66% 2.47% 6.3% 5.25% 0.89%
2026/09/17 12.54% 22.83% 4.93% 3.48% 2.47% 2.74% 1.51% 6.36% 2.23% 5.73%
2026/09/18 9.74% 20.56% 7.5% 4.25% 2.95% 3.09% 1.59% 8.79% 3.72% 0.8%
2026/09/19 16.06% 19.56% 5.69% 3.61% 2.16% 3.12% 0.81% 5.9% 4.4% 1.06%
2026/09/20 28.43% 21.47% 9.49% 3.82% 2.58% 2.89% 1.31% 6.08% 2.33% 0.39%
2026/09/21 20.67% 25.28% 10.37% 4.32% 1.83% 3.06% 3.74% 2.29% 1.53% 1.01%
2026/09/22 20.26% 20.42% 10.77% 4.31% 2.95% 2.96% 1.14% 3.82% 1.62% 1.68%
2026/09/23 19.31% 16.11% 9.38% 4.44% 2.44% 2.27% 0.96% 2.23% 1.37% 4.13%
2026/09/24 18.49% 16.85% 9.62% 3.7% 2.69% 3.23% 2.24% 3.58% 1.17% 1.04%
2026/09/25 23.22% 11.84% 6.79% 3.02% 2.38% 1.39% 1.77% 2.76% 0.89% 18.88%
2026/09/26 27.19% 15.7% 11.42% 4.06% 1.56% 2.33% 1.93% 4.19% 0.79% 1.07%
2026/09/27 29.42% 13.97% 12.97% 3.16% 2.04% 2.03% 3.71% 1.73% 1.11% 2.06%
2026/09/28 25.91% 16.67% 11.98% 3.84% 2.91% 1.75% 3.11% 1.06% 2.09% 0.94%
2026/09/29 29.13% 17.28% 10.66% 4.44% 2.36% 2.03% 3.72% 1.06% 0.77% 1.13%
2026/09/30 24.09% 17.42% 11.33% 6.08% 2.26% 2.26% 1.82% 1.5% 0.76% 0.38%
  • bloomberg.com
  • audible.co.uk
  • amazon.co.uk
  • thetimes.com
  • printed.com
  • magazine.co.uk
  • nytimes.com
  • everand.com
  • moo.com
  • ebay.co.uk

Copyright © Adthena. All rights reserved.

In September 2026, Bloomberg.com saw a dramatic rise in PPC spend share, peaking at 29.42% on the 27th. Audible.co.uk led early, but Bloomberg’s late surge dominated the month’s end.

Market Exposure

Competitor Count for UK Media & Entertainment Publishing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 99
2026/09/02 113
2026/09/03 114
2026/09/04 113
2026/09/05 117
2026/09/06 115
2026/09/07 116
2026/09/08 118
2026/09/09 118
2026/09/10 125
2026/09/11 121
2026/09/12 107
2026/09/13 103
2026/09/14 107
2026/09/15 113
2026/09/16 116
2026/09/17 110
2026/09/18 114
2026/09/19 103
2026/09/20 89
2026/09/21 100
2026/09/22 101
2026/09/23 99
2026/09/24 102
2026/09/25 102
2026/09/26 95
2026/09/27 97
2026/09/28 98
2026/09/29 109
2026/09/30 115

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in advertisers, starting at 99 and peaking at 125 mid-month. A dip followed, ending at 115, reflecting a fluctuating yet resilient market.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Publishing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bloomberg.com 10.49%
amazon.co.uk 1.64%
photobox.co.uk 1.26%
everand.com 1.18%
theweek.com 1.08%
ebay.co.uk -1.69%
uniquemaps.co.uk -1.79%
psychologytoday.com -1.86%
nytimes.com -2.19%
audible.co.uk -3.09%

Copyright © Adthena. All rights reserved.

Bloomberg.com surged with a 10.49% click share increase, while audible.co.uk dropped by 3.09%.

Campaign Efficiency

UK Media & Entertainment Publishing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date amazon.co.uk bloomberg.com audible.co.uk thetimes.com tts-group.co.uk ebay.co.uk printed.com psychologytoday.com magazineboutique.co.uk moo.com
2026/09/01 7.14% 4.47% 12.34% 7.75% 0% 25.02% 2.67% 2.98% 5.58% 0.41%
2026/09/02 4.49% 5.52% 8.41% 4.76% 0% 31.85% 2.86% 1.98% 4.5% 0.46%
2026/09/03 7.44% 2.49% 7.98% 3.12% 0% 32.74% 2.01% 2.17% 3.05% 1.34%
2026/09/04 3.15% 3.23% 7.56% 3.17% 0% 14.01% 2.07% 1.74% 4.45% 3.87%
2026/09/05 7.18% 4.15% 14.11% 3.37% 0% 2.82% 6.34% 3.82% 6.43% 3.53%
2026/09/06 6.35% 5.84% 12.93% 2.52% 0% 6.54% 6.27% 4.06% 9.13% 2.22%
2026/09/07 9.31% 1.03% 14.14% 3.91% 0% 6.81% 3.2% 4.23% 5.27% 4.24%
2026/09/08 10.7% 3.95% 11.85% 2.09% 0% 16.21% 3.65% 2.57% 4.95% 2.41%
2026/09/09 6.3% 4.25% 10.57% 4.43% 0% 23.83% 2.96% 3.3% 4.44% 3.25%
2026/09/10 5.01% 1.73% 13.68% 5.2% 0% 19.11% 1.48% 4% 5.42% 1.97%
2026/09/11 5.97% 1.32% 8.22% 1.99% 3.58% 35.05% 2.49% 2.04% 2.94% 4.34%
2026/09/12 4.81% 2.99% 14.09% 5.86% 9.87% 2.02% 2.13% 4.24% 3.57% 5.94%
2026/09/13 5.39% 4.41% 15.68% 6.55% 13.77% 2.79% 1.92% 6.09% 7.45% 1.82%
2026/09/14 6.36% 3.22% 15.67% 3.73% 10.6% 3.11% 1.31% 4.18% 5.73% 3.27%
2026/09/15 5.34% 3.06% 12.76% 4.65% 0% 20.53% 3.25% 2.01% 4.99% 2.9%
2026/09/16 7.81% 4.01% 14.61% 6.38% 13.83% 4.06% 1.7% 2.97% 3.32% 5.48%
2026/09/17 4.7% 6.79% 12.38% 4.01% 0% 23.75% 2.82% 1.89% 2.91% 2.07%
2026/09/18 9.06% 5.33% 12.36% 5.18% 0% 3.9% 2.76% 2.45% 2.74% 3.69%
2026/09/19 5.9% 8.96% 11.89% 5.05% 9.29% 3.78% 2.66% 2.62% 4.18% 5.22%
2026/09/20 11.33% 17.59% 13.8% 5.03% 0% 3.01% 3.25% 4.32% 3.22% 3.54%
2026/09/21 15.56% 10.65% 13.53% 5.52% 0.92% 5.82% 2.02% 3.59% 2.87% 2.02%
2026/09/22 11.31% 8.85% 10.19% 4.48% 0.75% 18.77% 2.18% 2% 2.99% 1.65%
2026/09/23 8.8% 8.27% 7.81% 3.6% 8.3% 26.97% 1.92% 1.86% 2.52% 1.27%
2026/09/24 13.69% 9.17% 10.11% 3.95% 0% 8.55% 2.84% 2.62% 2.34% 1.03%
2026/09/25 7.32% 10.89% 7.19% 3.05% 16.79% 21.28% 3.62% 1.86% 2.38% 1.31%
2026/09/26 12.66% 13.08% 9.6% 4.55% 0.9% 5.93% 2.21% 2.42% 3.61% 0.66%
2026/09/27 14.03% 14.26% 7.88% 2.5% 9.65% 11.39% 2.2% 3.11% 2.61% 1.27%
2026/09/28 13.55% 11.89% 9.23% 3.31% 1.75% 4.5% 3% 3.51% 3.49% 2.56%
2026/09/29 13.81% 16.24% 9.49% 4.97% 0% 11.17% 2.75% 2.82% 3.16% 0.77%
2026/09/30 12.79% 11.88% 11.31% 9.21% 6.29% 3.95% 2.46% 2.11% 1.89% 0.69%
  • amazon.co.uk
  • bloomberg.com
  • audible.co.uk
  • thetimes.com
  • tts-group.co.uk
  • ebay.co.uk
  • printed.com
  • psychologytoday.com
  • magazineboutique.co.uk
  • moo.com

Copyright © Adthena. All rights reserved.

In September 2026, Amazon.co.uk’s impression share fluctuated, peaking mid-month. Bloomberg.com saw a significant rise on the 20th. Audible.co.uk maintained a steady presence, while eBay.co.uk experienced notable highs and lows. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing - Last month
  1. 1
    World Map With Countries Vector Images – Browse https://stock.adobe.com

    Browse through a variety of over 200 Million creative and inspiring assets.

  2. 2
    Kindle Unlimited | 3 months for £0.00 | Prime Big Deal Days https://www.amazon.co.uk/

    Get 3 months of Kindle Unlimited for £0.00. Limited time only. Explore millions of books, thousands of audiobooks and selected magazines.

  3. 3
    Audible Audiobooks & Podcasts | Listen Now With A 30 Day Trial https://www.audible.co.uk › audible › 30daysfreetrial

    From £5.99/Month After 30 Days. Renews Automatically. See audible.co.uk/ft For Eligibility

  4. 4
    Bloomberg UK Special Offer | Ends Soon New Subscriber Offer https://www.bloomberg.com

    Get global business news, analysis, newsletters and more for just £115/first year. Move at market speed with trusted Bloomberg.com reporting, now 60% off.

  5. 5
    The Times & Sunday Times | Breaking News Stories https://www.thetimes.com

    Stay Well Informed With Breaking News Stories From Across The UK And Around The World. Comment & Join The Conversation. Exclusive Rewards With Times+. Just £3 For 3 Months.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC, Adobe, Amazon, Audible, Bloomberg, and The Times captivate audiences with unique offers. Adobe entices with a vast creative library, while Amazon and Audible lure with free trials. Bloomberg and The Times offer exclusive news access at discounted rates, each leveraging their unique strengths to engage and convert users.

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