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UK Media & Entertainment Publishing - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Publishing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Publishing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
roman.co.uk 74.31
amazon.co.uk 9.39
ebay.co.uk 1.38
hitched.co.uk 1.07
magazine.co.uk 0.93
redletterdays.co.uk 0.91
stories.com 0.84
photobox.co.uk 0.78
rosemood.co.uk 0.74
buysubscriptions.com 0.56
others 9.09

Copyright © Adthena. All rights reserved.

In the PPC landscape, roman.co.uk dominates with 74.31% click share. Amazon.co.uk follows at 9.39%, while ‘others’ collectively hold 9.09%.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Publishing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date roman.co.uk amazon.co.uk buysubscriptions.com photobox.co.uk rosemood.co.uk bloomberg.com papier.com magazine.co.uk ebay.co.uk printerpix.co.uk
2025/02/01 65.18% 6% 0.01% 2.76% 0.73% 0.71% 0.03% 2.35% 1.81% 0.82%
2025/02/02 54.8% 9.64% 0% 7.17% 1.33% 0.3% 2.71% 2.29% 0.68% 1.77%
2025/02/03 52.62% 4.77% 1.19% 6.41% 1.13% 0.32% 4.86% 2.65% 1.58% 2.33%
2025/02/04 55.4% 10.95% 2.27% 3.91% 0.63% 0.34% 1.87% 1.75% 1.27% 1.29%
2025/02/05 61.47% 10.2% 1.75% 1.35% 0% 0.75% 0.07% 1.4% 2.61% 0.69%
2025/02/06 60.71% 10.34% 1.7% 1.13% 0.67% 1.29% 2.98% 2.66% 2.18% 0.6%
2025/02/07 61.79% 9.03% 1.11% 1.39% 0.79% 1.55% 0.89% 2.04% 4.52% 0.01%
2025/02/08 59.76% 6.98% 0.75% 1.15% 0% 4.15% 0.14% 1.58% 3.12% 0.06%
2025/02/09 44.13% 16.19% 1.29% 2.1% 4.9% 1.8% 2.14% 2.14% 1.43% 0.7%
2025/02/10 41.5% 6.7% 0.39% 12.83% 8.78% 1.2% 3.11% 0.58% 3.14% 3.99%
2025/02/11 51.35% 2.29% 1.22% 8.65% 7% 2.47% 2.06% 1.96% 0.59% 4.28%
2025/02/12 59.24% 11.79% 0.74% 2.59% 0.17% 1.81% 0.84% 1.26% 0.69% 0.85%
2025/02/13 50.27% 4.55% 1.2% 3.31% 8.17% 1.77% 2.42% 3.88% 0.37% 0.62%
2025/02/14 44.14% 4.04% 1.51% 4.66% 14.51% 1.42% 3.79% 2.2% 0.41% 1.09%
2025/02/15 41.13% 17.17% 1.65% 1.96% 7.97% 1.25% 0.71% 2.14% 3.48% 2.6%
2025/02/16 52.15% 10.76% 1.97% 5.04% 2.58% 0.99% 0.89% 1.15% 1.06% 1.2%
2025/02/17 52.5% 8.05% 1.46% 1.18% 4.89% 1.12% 1.43% 2.81% 1.67% 1.47%
2025/02/18 45.32% 20.57% 1.59% 2.31% 0.07% 1.19% 0.45% 1.31% 5.45% 0.05%
2025/02/19 47.66% 21.76% 2.23% 1.32% 0.18% 1.85% 0.08% 1.3% 0.88% 0.87%
2025/02/20 52.54% 12.89% 1.79% 3.84% 0% 1.34% 0% 2.72% 1.38% 0.02%
2025/02/21 47.55% 8.51% 1.56% 4.24% 5.4% 2.16% 1.09% 4.63% 0.42% 0.96%
2025/02/22 46.52% 8.82% 0.93% 7.51% 2.87% 1.95% 1.67% 1.25% 1.36% 1.57%
2025/02/23 39.23% 9.56% 2.55% 7.25% 6.05% 1.21% 0.43% 3.98% 0.71% 4.1%
2025/02/24 41.95% 9.2% 2.19% 0.28% 7.58% 1.39% 0.02% 2.54% 2.78% 1.08%
2025/02/25 44.32% 12.74% 2.94% 2.92% 7.59% 2.24% 0.51% 3.98% 0.92% 1.06%
2025/02/26 36.18% 22.85% 2.33% 1.6% 2.3% 1.44% 1.7% 3.1% 2.59% 0.16%
2025/02/27 32.98% 5.26% 2.81% 10.91% 8.92% 2.63% 0.51% 3.42% 0.76% 3.71%
2025/02/28 42.09% 14.03% 3.19% 3.16% 3.09% 2.45% 1.71% 1.68% 1.6% 1.17%

Copyright © Adthena. All rights reserved.

In February 2025, roman.co.uk led with fluctuating spend, peaking early and declining later. Amazon.co.uk saw a mid-month surge, while buysubscriptions.com steadily increased. Photobox.co.uk and rosemood.co.uk had notable spikes, ending with diverse trends.

Market Exposure

Competitor Count for UK Media & Entertainment Publishing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/02/01 258
2025/02/02 264
2025/02/03 267
2025/02/04 292
2025/02/05 273
2025/02/06 268
2025/02/07 282
2025/02/08 256
2025/02/09 258
2025/02/10 243
2025/02/11 244
2025/02/12 220
2025/02/13 225
2025/02/14 247
2025/02/15 219
2025/02/16 235
2025/02/17 238
2025/02/18 243
2025/02/19 230
2025/02/20 248
2025/02/21 234
2025/02/22 231
2025/02/23 228
2025/02/24 224
2025/02/25 223
2025/02/26 237
2025/02/27 232
2025/02/28 226

Copyright © Adthena. All rights reserved.

February began with 258 advertisers, peaking at 292 on the 4th. A decline followed, ending the month at 226.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Publishing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
amazon.co.uk 5.19%
hitched.co.uk 0.71%
spectator.co.uk 0.67%
vogue.co.uk 0.39%
stories.com 0.38%
mixam.co.uk -0.11%
photobox.co.uk -0.14%
redletterdays.co.uk -0.14%
papier.com -0.25%
roman.co.uk -10.23%

Copyright © Adthena. All rights reserved.

Amazon.co.uk surged with a 5.19% click share increase, while roman.co.uk faced a significant drop of 10.23%.

Campaign Efficiency

UK Media & Entertainment Publishing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.co.uk roman.co.uk ebay.co.uk buysubscriptions.com rosemood.co.uk greatmagazines.co.uk photobox.co.uk redletterdays.co.uk shein.co.uk awesomebooks.com
2025/02/01 13.1% 56.27% 5.15% 0.01% 0.27% 3.69% 1.1% 1.01% 0.02% 0.03%
2025/02/02 26.65% 42.31% 2.22% 0% 0.58% 2.33% 1.83% 0.87% 0.06% 4.73%
2025/02/03 11.55% 48.97% 5.01% 1.57% 0.45% 2.1% 2.19% 1.18% 0.19% 0.01%
2025/02/04 27.95% 38.25% 5.55% 2.08% 0.19% 1.06% 0.94% 1.12% 0.99% 0.15%
2025/02/05 27.72% 41.65% 8.68% 1.57% 0% 0.64% 0.51% 1.07% 1.26% 0.02%
2025/02/06 26.36% 45.05% 5.18% 1.98% 0.21% 1.21% 0.38% 0.95% 0.7% 0.05%
2025/02/07 18.85% 46.86% 9.32% 1.22% 0.26% 0.6% 0.49% 0.19% 1% 0%
2025/02/08 26.55% 39.62% 10.39% 0.65% 0% 0.43% 0.9% 0.92% 0.25% 0%
2025/02/09 43.03% 27.07% 4.46% 1.07% 1.29% 0.37% 0.58% 0.96% 0.17% 1.97%
2025/02/10 23.76% 36.79% 9.38% 0.63% 4.02% 0.23% 4.11% 1% 0.24% 0%
2025/02/11 5.34% 54.25% 2.53% 2.03% 3.58% 1.52% 3.04% 1.7% 0.32% 0.02%
2025/02/12 25.81% 40.38% 1.91% 0.92% 0.09% 0.44% 0.78% 0.79% 4.67% 2.59%
2025/02/13 13.49% 43.34% 1.46% 1.41% 3.73% 0.86% 0.98% 1.19% 0.36% 3.23%
2025/02/14 11.54% 43.05% 2.66% 1.94% 8.09% 0.95% 1.78% 1.24% 1.11% 0.01%
2025/02/15 34.88% 28.05% 7.8% 1.68% 2.62% 0.56% 0.45% 0.7% 3.57% 2.33%
2025/02/16 29.81% 37.38% 3.66% 1.84% 1.25% 0.52% 1.11% 1.08% 0.8% 2.59%
2025/02/17 25.92% 36.09% 5.35% 1.68% 1.77% 0.64% 0.29% 0.99% 1.34% 2.7%
2025/02/18 38.09% 25.27% 12.19% 1.17% 0.03% 0.88% 0.41% 0.83% 1.03% 2.27%
2025/02/19 37.26% 32.66% 3.11% 2.01% 0.1% 1.26% 0.37% 0.67% 0.47% 0.02%
2025/02/20 30.23% 35.61% 5.24% 1.84% 0% 1.04% 0.9% 0.37% 0.59% 3.08%
2025/02/21 18.3% 40.77% 1.61% 2.17% 2.02% 1.07% 1.41% 0.5% 1.72% 0.14%
2025/02/22 31.1% 32.43% 4.76% 1.24% 0.96% 0.53% 1.99% 0.9% 0.24% 0.01%
2025/02/23 27.7% 31.46% 3.02% 2.32% 2.26% 0.69% 1.94% 0.41% 0.36% 0.02%
2025/02/24 22.9% 24.52% 7.34% 1.81% 1.94% 0.94% 0.24% 0.73% 0.43% 5.93%
2025/02/25 31.45% 33.58% 3.29% 3.04% 2.6% 0.82% 0.8% 0.7% 0.67% 0.05%
2025/02/26 46.21% 20.51% 5.01% 1.88% 0.61% 0.89% 0.54% 0.83% 0.16% 0.04%
2025/02/27 16.6% 29.11% 2.76% 3.38% 3.58% 2.24% 2.96% 0.53% 0.04% 0.04%
2025/02/28 41.48% 24.3% 4.99% 2.59% 0.78% 0.71% 0.62% 0.39% 0.09% 0.01%

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Amazon.co.uk’s impression share fluctuated, peaking at 46.21% on February 26. Roman.co.uk led early, but declined, ending at 24.3%. eBay.co.uk remained low, while buysubscriptions.com saw a slight rise. February concluded with diverse shifts.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Books On Audible - Audiobooks on Audible https://www.audible.co.uk

    Try Us For Free, Cancel Anytime. See audible.co.uk/ft For Eligibility. Escape Your...

  2. 2
    Bloomberg UK https://www.bloomberg.com

    Bloomberg Business Offer — Subscriptions for only £115 for your first year. Sign up today for this exclusive offer. Sign up...

  3. 3
    Papier Photo Books | A Photo Book Designed By You https://www.papier.com

    Some Pictures Are Too Special To Stay On-Screen – Create A Photo Book At Papier.

  4. 4
    Magazine Subscriptions | Try 2 Months Free https://gb.readly.com

    Unlimited Access To Magazines From All The Major Publishers - Your Favourite Titles Await. Read...

  5. 5
    Experience Vouchers & Gifts | Red Letter Days https://www.redletterdays.co.uk

    Treat A Loved One To An Unforgettable Experience From Pampering To Adrenaline Days Out.

Copyright © Adthena. All rights reserved.

Audible entices with free trials, inviting users to escape into audiobooks. Bloomberg offers an exclusive subscription deal, appealing to business enthusiasts. Papier personalizes memories with custom photo books. Readly provides unlimited magazine access, while Red Letter Days promises unforgettable experiences. Each ad uniquely captivates its audience.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.