UK Media & Entertainment Publishing - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Publishing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Publishing – UK

Google AI Overview visibility for Media & Entertainment Publishing UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.3603902419
87.6396097581
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 24
76
24%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 7%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Publishing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
audible.co.uk 13.58
thetimes.com 10.1
bloomberg.com 9.11
amazon.co.uk 8.48
ebay.co.uk 6.72
psychologytoday.com 5.87
theweek.com 3.15
wsj.com 3.13
printed.com 2.89
cardsforcharity.co.uk 2.75
others 34.22
  • audible.co.uk - 13.58%
  • thetimes.com - 10.1%
  • bloomberg.com - 9.11%
  • amazon.co.uk - 8.48%
  • ebay.co.uk - 6.72%
  • psychologytoday.com - 5.87%
  • theweek.com - 3.15%
  • wsj.com - 3.13%
  • printed.com - 2.89%
  • cardsforcharity.co.uk - 2.75%
  • others - 34.22%

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In the PPC landscape, Audible.co.uk leads with 13.58% click share, followed by TheTimes.com at 10.1%. Others collectively dominate with 34.22%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Publishing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date bloomberg.com audible.co.uk thetimes.com wsj.com printed.com amazon.co.uk bookprintinguk.com psychologytoday.com ebay.co.uk photobox.co.uk
2026/03/01 17.21% 16.18% 3.9% 9.25% 4.33% 1.74% 3.35% 2.63% 0.9% 3.88%
2026/03/02 13.98% 16.91% 2.7% 3.65% 4.58% 3.37% 3.22% 3.07% 2.08% 7.94%
2026/03/03 5.36% 16.16% 3.73% 1.69% 3.89% 3.91% 2.19% 1.27% 12.52% 11.97%
2026/03/04 6.31% 18.46% 3.94% 3.39% 4.5% 5.66% 2.78% 2.07% 13.33% 4.62%
2026/03/05 2.42% 20.82% 4.17% 4.11% 3.7% 3.89% 3.4% 2.24% 19.52% 1.95%
2026/03/06 8.03% 18.53% 4.11% 3.55% 2.69% 3.35% 2.26% 2.3% 17.81% 1.87%
2026/03/07 11.01% 21.12% 5.04% 6.98% 4.36% 2.93% 3.93% 2.8% 1.57% 1.42%
2026/03/08 11.63% 20.64% 4% 5.66% 4.21% 4.12% 4.1% 2.59% 1.86% 0.75%
2026/03/09 22.36% 20.7% 4.77% 4.33% 4.21% 1.46% 3.83% 2.17% 1.16% 2.96%
2026/03/10 10.87% 21.45% 6.48% 4.33% 4.06% 3.86% 1.75% 1.8% 2.45% 1.98%
2026/03/11 17.84% 23.2% 4.2% 3.77% 4.36% 2.96% 2.69% 2.6% 0.65% 1.85%
2026/03/12 9.19% 21.84% 4.07% 3.74% 3.75% 4.26% 2.41% 3.57% 1.51% 0.48%
2026/03/13 4.93% 19.62% 4.48% 5.49% 3.54% 3.78% 2.99% 0.7% 13.01% 0.34%
2026/03/14 11.2% 21.53% 4.69% 2.12% 4.14% 7.17% 4.04% 3.98% 2.93% 0.65%
2026/03/15 22.17% 16.17% 3.87% 1.13% 5.53% 4.58% 2.77% 3.03% 2.87% 0.87%
2026/03/16 10.39% 21.54% 5.26% 1.17% 4.11% 4.98% 1.91% 0.62% 3.52% 1.32%
2026/03/17 13.74% 18.28% 6.08% 2.81% 4.56% 2.81% 2.84% 1.85% 2.99% 0.9%
2026/03/18 9.59% 20.13% 5.54% 5.43% 4.88% 3.42% 2.2% 2.01% 2.14% 1.53%
2026/03/19 8.19% 16.93% 4.84% 3.4% 4.05% 7.2% 1.42% 2.29% 9.19% 2.46%
2026/03/20 9.06% 18.93% 4.59% 2.83% 4.94% 4.51% 2.43% 3.53% 1.48% 2.46%
2026/03/21 16.74% 18.83% 5.36% 5.7% 4.66% 2.53% 2.78% 4.31% 0.89% 0.87%
2026/03/22 14.06% 18.34% 5.71% 4.43% 5.85% 1.02% 3.69% 2.14% 0.56% 0.9%
2026/03/23 13.38% 19.47% 4.53% 5.57% 5.9% 3.33% 3.42% 2.17% 1.53% 1.4%
2026/03/24 13.68% 18.21% 6.05% 2.8% 4.53% 2.8% 2.83% 1.84% 2.98% 0.9%
2026/03/25 0.66% 23.45% 6.06% 6.96% 7.51% 1.46% 1.6% 3.51% 7.91% 1.19%
2026/03/26 7.84% 19.26% 6.14% 5.21% 3.32% 9.55% 2.49% 2.8% 6.45% 0.42%
2026/03/27 8.21% 19.16% 4.97% 4.94% 2.57% 2.56% 2.49% 3.27% 9.61% 0.12%
2026/03/28 18.26% 18.99% 5.04% 8.96% 3.72% 5.07% 1.37% 2.38% 2.31% 0.2%
2026/03/29 16.13% 19.94% 5.25% 9.14% 4.36% 1.7% 2.44% 2.27% 0.51% 1.13%
2026/03/30 12.33% 17.13% 4.54% 8.64% 4.78% 3.07% 1.82% 2.07% 1.28% 3%
2026/03/31 18.59% 16.82% 5.24% 4.18% 4.09% 2.81% 2.46% 1.53% 0.66% 0.38%
  • bloomberg.com
  • audible.co.uk
  • thetimes.com
  • wsj.com
  • printed.com
  • amazon.co.uk
  • bookprintinguk.com
  • psychologytoday.com
  • ebay.co.uk
  • photobox.co.uk

Copyright © Adthena. All rights reserved.

In March 2026, Audible.co.uk consistently led PPC spend, peaking mid-month. Bloomberg.com showed volatility, with notable spikes. TheTimes.com and WSJ.com maintained moderate levels, while eBay.co.uk fluctuated significantly. The month concluded with Audible.co.uk dominant.

Market Exposure

Competitor Count for UK Media & Entertainment Publishing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 129
2026/03/02 132
2026/03/03 137
2026/03/04 131
2026/03/05 134
2026/03/06 124
2026/03/07 116
2026/03/08 129
2026/03/09 135
2026/03/10 123
2026/03/11 117
2026/03/12 138
2026/03/13 131
2026/03/14 119
2026/03/15 137
2026/03/16 141
2026/03/17 152
2026/03/18 140
2026/03/19 136
2026/03/20 147
2026/03/21 123
2026/03/22 126
2026/03/23 124
2026/03/24 152
2026/03/25 115
2026/03/26 127
2026/03/27 118
2026/03/28 127
2026/03/29 124
2026/03/30 112
2026/03/31 116

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 152 on the 17th and 24th. The month concluded with a dip to 116, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Publishing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
thetimes.com 2.96%
wsj.com 1.4%
psychologytoday.com 0.96%
everand.com 0.95%
theweek.com 0.81%
audible.co.uk -0.78%
magazine.co.uk -0.78%
cardsforcharity.co.uk -0.97%
homemade-gifts-made-easy.com -1.35%
ebay.co.uk -3.02%

Copyright © Adthena. All rights reserved.

In the past month, thetimes.com surged with a 2.96% click share increase, while ebay.co.uk faced a 3.02% decline.

Campaign Efficiency

UK Media & Entertainment Publishing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date bloomberg.com audible.co.uk ebay.co.uk thetimes.com amazon.co.uk commonslibrary.org firstchurchnewark.org printed.com cardsforcharity.co.uk homemade-gifts-made-easy.com
2026/03/01 10.08% 8.35% 5.93% 3.67% 4.09% 2.19% 2.9% 3.42% 7.39% 3.54%
2026/03/02 7.74% 8.91% 11.35% 2.9% 7.36% 0.93% 5.63% 3.55% 5.16% 3.41%
2026/03/03 2.6% 7.58% 24.4% 3.02% 9.09% 4.53% 4.18% 2.31% 8.04% 1.16%
2026/03/04 2.75% 7.6% 25.55% 2.87% 9.43% 3.06% 3.71% 2.38% 3.62% 0.03%
2026/03/05 1.11% 8.96% 27.64% 3.33% 7.94% 2.11% 1.16% 2.36% 1.77% 8.47%
2026/03/06 3.78% 10.31% 27.42% 3.09% 7.49% 3.5% 2.79% 1.6% 2.76% 1.25%
2026/03/07 5.41% 12.81% 5.91% 4.86% 6.47% 2.52% 0.78% 2.82% 9.66% 7.24%
2026/03/08 6.02% 13.15% 8.08% 3.33% 5.22% 2.62% 3.74% 2.7% 3.68% 6.28%
2026/03/09 12.78% 11.94% 5.69% 4.99% 2.88% 3.24% 0.63% 3.1% 8.81% 0%
2026/03/10 5.16% 11.07% 8.8% 4.57% 9.27% 3.72% 5.75% 2.29% 3.29% 5.1%
2026/03/11 10.45% 13.03% 5.43% 4.98% 5.42% 4.68% 2.49% 3.25% 6.45% 4.28%
2026/03/12 4.56% 12.88% 4.88% 3.1% 9.1% 1.98% 1.76% 2.48% 7.7% 4.51%
2026/03/13 2.14% 9.91% 20.37% 3.38% 6.43% 2.07% 2.14% 1.86% 10.7% 2.7%
2026/03/14 5.72% 15.09% 10.98% 4.79% 11.46% 1.45% 1.88% 2.45% 2.3% 3.52%
2026/03/15 10% 10.2% 8.84% 3.03% 6.42% 5.05% 2.97% 3.87% 0.47% 6%
2026/03/16 4.79% 13.47% 11.47% 3.8% 8.04% 0.33% 0.11% 2.91% 4.57% 4.54%
2026/03/17 6.19% 10.88% 10.69% 5.07% 6.69% 6.05% 1.59% 2.62% 5.6% 0%
2026/03/18 16.46% 10.17% 14.49% 4.02% 5.06% 1.32% 4.39% 2.43% 2.44% 0%
2026/03/19 4.07% 8.19% 22.84% 4.19% 9.97% 0% 1.49% 2.46% 5.19% 1.28%
2026/03/20 4.63% 10.52% 16.19% 4.33% 6.56% 2.1% 2.02% 3.47% 0.04% 0.14%
2026/03/21 9.86% 13.52% 7.75% 6.32% 5.73% 1.25% 4.07% 3.54% 2.35% 2.21%
2026/03/22 8.61% 9.06% 5.59% 7.03% 1.88% 2.46% 0.67% 4.16% 4.54% 6.9%
2026/03/23 7.64% 10.48% 6.78% 5.63% 8.17% 1.83% 2.47% 4.3% 2.07% 0.04%
2026/03/24 6.19% 10.88% 10.69% 5.07% 6.69% 6.05% 1.59% 2.62% 5.6% 0%
2026/03/25 0.79% 13.57% 10.76% 6.93% 2.45% 1.1% 1.66% 6.63% 5.69% 0%
2026/03/26 4.13% 9.75% 10.94% 5.81% 13.98% 1.48% 2.1% 2.25% 7.33% 1.8%
2026/03/27 3.94% 8.96% 25.19% 4.59% 2.8% 4.4% 1.07% 1.58% 2% 3.44%
2026/03/28 10.12% 10.09% 9.81% 5.81% 13.25% 0% 2.05% 2.88% 1.95% 1.76%
2026/03/29 10.18% 12.2% 3.43% 6.44% 4.47% 2.03% 4.05% 3.56% 3.73% 0.04%
2026/03/30 7.4% 9.17% 6.48% 5.4% 7.7% 5.2% 3.62% 3.42% 4.79% 3.25%
2026/03/31 11.76% 9.75% 6.62% 5.53% 5.49% 4.07% 3.46% 3.21% 1.81% 0.12%
  • bloomberg.com
  • audible.co.uk
  • ebay.co.uk
  • thetimes.com
  • amazon.co.uk
  • commonslibrary.org
  • firstchurchnewark.org
  • printed.com
  • cardsforcharity.co.uk
  • homemade-gifts-made-easy.com

Copyright © Adthena. All rights reserved.

In March 2026, eBay.co.uk dominated with fluctuating peaks, notably on the 5th and 27th. Audible.co.uk maintained a steady presence, while Bloomberg.com showed sporadic spikes. The month concluded with eBay.co.uk leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing - Last month
  1. 1
    Audible Audiobooks & Podcasts - Listen Any Time, Anywhere https://www.audible.co.uk › audible › audiobooks

    Looking For The Next Listen? Choose From Our Selection Of Trending Podcasts And Audiobooks. Make Your Commute Extraordinary With...

  2. 2
    In-Depth UK & Global News - Bloomberg: The UK’s Choice https://www.bloomberg.com

    Unrivaled reporting on the UK and beyond. Choose Bloomberg for deeper news insights.

  3. 3
    Over 17,000+ Free Audiobooks https://www.calibreaudio.org.uk

    Audiobooks Without Limits — Can't read print? Get free unlimited audiobooks from Calibre Audio without any restriction. UK-based charity that provides audiobooks to anyone who struggles to access & read print. National Charity.

  4. 4
    Terribly Cheesy Dad Jokes | Charity Cards and Gifts https://www.cardsforcharity.co.uk

    The title says it all This book is full of the cheesiest jokes of all time. Guaranteed to get a few laughs

  5. 5
    The Times & Sunday Times https://www.thetimes.com

    Read The Times Online — Stay Well Informed With Breaking News Stories From Across The UK And Around The World. Comment & Join The Conversation. Exclusive Rewards With Times+. Just £3 For 3 Months.

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, Audible entices with the promise of transforming commutes through trending audiobooks and podcasts. Bloomberg captivates with its deep dive into UK and global news. Calibre Audio offers a charitable lifeline with free audiobooks for those unable to read print. Cards for Charity brings humor with cheesy dad jokes, while The Times offers informed engagement with exclusive rewards.

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