UK Media & Entertainment Publishing - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Publishing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Publishing – UK

Google AI Overview visibility for Media & Entertainment Publishing UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 66.2337982357
33.7662017643
66%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 5
95
5%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 4%
Navigational 65%
Seasonal 0%
Local 0%
Problem Solving 2%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Publishing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
audible.co.uk 15.04
bloomberg.com 12.59
amazon.co.uk 10.49
psychologytoday.com 7.89
thetimes.com 7.02
nytimes.com 5.86
magazine.co.uk 4.6
ebay.co.uk 4.37
nzherald.co.nz 2.32
ft.com 2.21
others 27.61
  • audible.co.uk - 15.04%
  • bloomberg.com - 12.59%
  • amazon.co.uk - 10.49%
  • psychologytoday.com - 7.89%
  • thetimes.com - 7.02%
  • nytimes.com - 5.86%
  • magazine.co.uk - 4.6%
  • ebay.co.uk - 4.37%
  • nzherald.co.nz - 2.32%
  • ft.com - 2.21%
  • others - 27.61%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Audible.co.uk leads with 15.04% click share, followed by Bloomberg.com at 12.59%. Amazon.co.uk captures 10.49%, while ‘others’ collectively hold 27.61%.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Publishing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date bloomberg.com audible.co.uk good-deeds-day.org amazon.co.uk magazine.co.uk allyoucanbooks.com magazineboutique.co.uk thetimes.com ebay.co.uk everand.com
2026/10/01 21.82% 18.77% 0% 11.73% 3.75% 4.1% 1.71% 5% 1.31% 4.41%
2026/10/02 23.13% 23.16% 0% 10.4% 2.48% 1.32% 1.71% 4.51% 2.18% 5.17%
2026/10/03 15.93% 27.34% 0% 10.81% 8.41% 1.3% 4.18% 3.58% 0.9% 7.59%
2026/10/04 23.03% 27.08% 0% 11.97% 5.09% 2.04% 2.5% 3.56% 0.63% 5.62%
2026/10/05 17.26% 32.5% 0.85% 14.46% 4.04% 0.82% 2.8% 4.22% 0.43% 4.03%
2026/10/06 12.4% 22.87% 0% 11.45% 7.27% 0.13% 4.05% 2.84% 1.78% 3.3%
2026/10/07 17.81% 19.41% 1.47% 14.76% 7.9% 0.89% 4.43% 3.75% 2.52% 3.51%
2026/10/08 13.25% 21.04% 0% 13.07% 5.18% 2.26% 4.26% 3.08% 0.52% 6.51%
2026/10/09 13.18% 21.81% 1.54% 11.77% 11.57% 0.33% 4.23% 3.16% 0.86% 1.35%
2026/10/10 15.94% 26.08% 0.72% 12.51% 7.81% 0.11% 4.41% 2.81% 0.78% 2.04%
2026/10/11 14.11% 21.35% 0% 10.18% 2.52% 0.7% 4.4% 2.64% 0.51% 2.02%
2026/10/12 13.4% 25.2% 0% 13.13% 6.24% 0.57% 5.72% 2.93% 0.84% 1.6%
2026/10/13 13.39% 21.96% 0% 10.89% 4.98% 1.71% 4.67% 2.49% 1.12% 2.79%
2026/10/14 17.26% 18.88% 0% 10.79% 5.47% 3.06% 4.57% 2.84% 0.8% 3.77%
2026/10/15 12.76% 21.77% 0.7% 9.65% 4.01% 2.96% 4.72% 2.71% 1.24% 3.17%
2026/10/16 16.15% 18.63% 0% 11.36% 6.19% 2.52% 3.59% 2.1% 12.79% 2.24%
2026/10/17 24.33% 20.25% 0% 12.01% 4.58% 3.56% 3.92% 3.05% 1.15% 3.4%
2026/10/18 24.46% 25.11% 0% 10.15% 3.89% 2.28% 4.7% 2.89% 1.06% 3.23%
2026/10/19 25.47% 24.6% 0% 11.53% 3.3% 3.35% 3.33% 3.37% 0.9% 3.02%
2026/10/20 24.05% 20.65% 0% 10.62% 4.07% 3.15% 4.33% 3.71% 0.67% 3.96%
2026/10/21 24.97% 20.81% 0% 8.4% 5.25% 3.71% 4.66% 2.64% 1.22% 4.85%
2026/10/22 19.7% 14.22% 0% 11.36% 4.45% 2.86% 2.92% 2.62% 14.16% 3.19%
2026/10/23 18.59% 18.96% 0% 9.43% 5.67% 1.6% 4.3% 2.85% 1.36% 1.32%
2026/10/24 18.37% 15.35% 15.13% 7.77% 3.17% 4.08% 3.87% 2.87% 0.9% 0.23%
2026/10/25 22.61% 14.91% 16.23% 6.22% 3.6% 4.17% 3.59% 2.06% 0.64% 1.14%
2026/10/26 16.66% 17.46% 0% 11.09% 2.54% 4.86% 3.69% 2.77% 0.8% 1.02%
2026/10/27 18.08% 15.16% 0% 8.39% 4.45% 3.76% 4.24% 3.27% 11.18% 1.84%
2026/10/28 12.53% 12.97% 5.95% 6.78% 4.04% 3.02% 2.73% 2.68% 17.59% 0.29%
2026/10/29 23.61% 15.92% 0% 7.68% 4.16% 2.87% 3.49% 3.24% 0.66% 1.33%
2026/10/30 11.76% 17.52% 9.58% 6.74% 3.4% 4.01% 3.88% 3.24% 0.84% 0.6%
2026/10/31 19.71% 16.44% 8.53% 7.48% 5.21% 3.67% 3.37% 3.22% 0.82% 0.8%
  • bloomberg.com
  • audible.co.uk
  • good-deeds-day.org
  • amazon.co.uk
  • magazine.co.uk
  • allyoucanbooks.com
  • magazineboutique.co.uk
  • thetimes.com
  • ebay.co.uk
  • everand.com

Copyright © Adthena. All rights reserved.

Bloomberg’s PPC share fluctuated, peaking mid-month. Audible.co.uk led early, then dipped. Good-deeds-day.org surged late. Amazon.co.uk’s share declined steadily. Magazine.co.uk and allyoucanbooks.com remained stable. October ended with diverse trends.

Market Exposure

Competitor Count for UK Media & Entertainment Publishing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 106
2026/10/02 108
2026/10/03 98
2026/10/04 96
2026/10/05 100
2026/10/06 110
2026/10/07 106
2026/10/08 109
2026/10/09 121
2026/10/10 107
2026/10/11 119
2026/10/12 112
2026/10/13 107
2026/10/14 114
2026/10/15 111
2026/10/16 122
2026/10/17 110
2026/10/18 108
2026/10/19 98
2026/10/20 112
2026/10/21 99
2026/10/22 111
2026/10/23 115
2026/10/24 133
2026/10/25 121
2026/10/26 119
2026/10/27 146
2026/10/28 149
2026/10/29 144
2026/10/30 149
2026/10/31 127

Copyright © Adthena. All rights reserved.

October began with 106 advertisers, fluctuating throughout the month. A peak of 149 was reached on the 28th and 30th. The month concluded with 127 advertisers, showcasing dynamic activity.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Publishing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bloomberg.com 3.88%
ebay.co.uk 2.37%
good-deeds-day.org 1%
amazon.co.uk 0.92%
allyoucanbooks.com 0.87%
printed.com -1.06%
magazine.co.uk -1.32%
vogue.co.uk -1.48%
audible.co.uk -2.35%
theguardian.com -4.79%

Copyright © Adthena. All rights reserved.

Bloomberg.com surged with a 3.88% click share increase, while theguardian.com faced a 4.79% decline. eBay.co.uk rose by 2.37%, contrasting audible.co.uk’s 2.35% drop.

Campaign Efficiency

UK Media & Entertainment Publishing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date amazon.co.uk audible.co.uk bloomberg.com thetimes.com magazineboutique.co.uk ebay.co.uk psychologytoday.com magazine.co.uk wsj.com nytimes.com
2026/10/01 15.63% 10.74% 8.66% 7.75% 2.18% 14.72% 1.95% 2.22% 1.57% 3.73%
2026/10/02 15.16% 11.66% 9.51% 5.86% 1.65% 25.58% 2.5% 1.3% 1.94% 2.49%
2026/10/03 14.68% 16.95% 8.15% 6.91% 5.1% 7.37% 4.11% 5.21% 1.8% 3.03%
2026/10/04 17.12% 16.69% 13.3% 6.66% 2.96% 5.76% 3.53% 2.6% 2.26% 4.04%
2026/10/05 18.95% 21.1% 8.77% 6.52% 3.29% 3.92% 3.43% 2.68% 2.02% 3.99%
2026/10/06 16.56% 10.83% 4.87% 3.76% 4.45% 6.46% 1.82% 3.79% 1.32% 1.2%
2026/10/07 19.18% 10.42% 7.19% 4.89% 4.96% 10.97% 2.22% 3.64% 1.36% 2.37%
2026/10/08 17.56% 13.43% 6.6% 4.98% 5.58% 4.05% 2.91% 2.96% 1.39% 2.14%
2026/10/09 15.23% 11.15% 5.12% 3.99% 4.32% 5.92% 1.93% 5.59% 1.57% 2.55%
2026/10/10 13.59% 15.87% 8.23% 4.05% 5.22% 5.5% 2.72% 4.63% 2.06% 3.22%
2026/10/11 9.73% 11.23% 5.45% 3.13% 3.77% 3.23% 2.53% 2.56% 1.57% 1.82%
2026/10/12 15.58% 15.81% 6.35% 4.27% 6.77% 3.55% 3.61% 4.3% 2.57% 1.44%
2026/10/13 10.94% 10.54% 5.41% 2.68% 4.37% 4.71% 1.95% 2.67% 1.84% 1.4%
2026/10/14 11.86% 9.35% 7.9% 3.7% 4.64% 14.53% 2.68% 3.45% 3.1% 1.67%
2026/10/15 10.05% 13.25% 6.12% 4.24% 5.11% 4.94% 2.89% 2.64% 1.13% 2.4%
2026/10/16 13.14% 11.55% 9.02% 3.43% 4.3% 13.86% 3.53% 4.31% 2.22% 1.82%
2026/10/17 15.71% 12.36% 12.5% 4.44% 4.8% 9.17% 3.08% 3.07% 1.67% 3.51%
2026/10/18 11.66% 16.29% 12.66% 4.28% 5.69% 7.98% 5.19% 2.82% 1.44% 2.93%
2026/10/19 13.99% 16.69% 13.7% 4.82% 4.37% 7.45% 4.79% 2.69% 1.53% 1.92%
2026/10/20 12.92% 12.91% 12.57% 5.23% 5.06% 10.41% 4.16% 2.6% 1.03% 1.87%
2026/10/21 16.09% 13.15% 13.05% 3.91% 5.57% 6.48% 3.04% 2.91% 0.69% 1.81%
2026/10/22 22.93% 7.51% 8.68% 2.77% 2.76% 22.6% 1.51% 1.96% 0.75% 2.35%
2026/10/23 7.85% 10.13% 7.89% 3.21% 4.29% 21.22% 3.53% 2.7% 3.06% 3.58%
2026/10/24 9.85% 9.77% 8.98% 4.29% 4.25% 5.19% 2.04% 1.67% 2.35% 3.17%
2026/10/25 11.59% 9.86% 12.6% 2.25% 4.29% 3.64% 2.02% 2.22% 3.01% 2.42%
2026/10/26 16.79% 9.79% 7.24% 3.48% 3.75% 4.38% 1.76% 1.23% 3.43% 2.19%
2026/10/27 9.35% 9.67% 8.76% 4.45% 4.81% 8.29% 2.31% 2.39% 2.03% 1.97%
2026/10/28 10.36% 9.15% 6.2% 3.8% 3.31% 16.9% 1.56% 2.29% 1.56% 2.68%
2026/10/29 9.37% 9.04% 10.72% 3.75% 3.5% 13.32% 1.28% 2.28% 2.88% 1.42%
2026/10/30 8.38% 12.04% 5.44% 4.15% 4.33% 5.41% 2.77% 2.37% 2.2% 2.46%
2026/10/31 12.21% 10.94% 9.89% 4% 3.99% 3.7% 3.22% 3.07% 2.67% 1.57%
  • amazon.co.uk
  • audible.co.uk
  • bloomberg.com
  • thetimes.com
  • magazineboutique.co.uk
  • ebay.co.uk
  • psychologytoday.com
  • magazine.co.uk
  • wsj.com
  • nytimes.com

Copyright © Adthena. All rights reserved.

Amazon.co.uk’s impression share fluctuated, peaking at 22.93% on October 22. Audible.co.uk saw a high of 21.10% on October 5. Bloomberg.com and TheTimes.com had moderate shares, while eBay.co.uk spiked to 25.58% on October 2. The month ended with varied shares across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing - Last month
  1. 1
    Free Unlimited Audiobooks https://www.allyoucanbooks.com › online › audiobooks

    Download as many as you want — Choose from over 40,000+ AudioBooks, eBooks, Courses & Podcasts now - for Free!

  2. 2
    Buy World In Maps at Amazon - at Amazon - Most gifted Books https://www.amazon.co.uk/books/world+in+maps

    Browse best-sellers, new releases, editor picks and the best deals in books

  3. 3
    Audiobooks on Audible - Listen Any Time, Anywhere https://www.audible.co.uk › audible › audiobooks

    Make Your Commute Extraordinary With Thousands Of Podcasts & Audiobooks.

  4. 4
    Bloomberg UK https://www.bloomberg.com

    Unlimited news and insights — Don't wait to sign up for Bloomberg. Get informed perspectives on financial markets today. Sign up...

  5. 5
    Roman At Matalan - New Season Fashion https://www.matalan.co.uk

    Shop the Roman Collection Online & Instore At Matalan.

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, “allyoucanbooks.com” entices with unlimited audiobooks, while “amazon.co.uk” highlights best-selling books. “audible.co.uk” promises extraordinary commutes with audiobooks, “bloomberg.com” offers financial insights, and “matalan.co.uk” showcases new fashion collections. Each ad captivates with unique offerings.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports