Log in Book a Demo

UK Retail Apparel & Accessories - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Apparel & Accessories category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Retail Apparel & Accessories brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
shein.co.uk 7.14
jdsports.co.uk 3.48
marksandspencer.com 3.46
amazon.co.uk 2.41
nike.com 2.31
next.co.uk 2.02
debenhams.com 1.8
drmartens.com 1.74
schuh.co.uk 1.6
mandmdirect.com 1.59
others 72.45

Copyright © Adthena. All rights reserved.

Shein.co.uk leads with 7.14% click share, followed by JD Sports at 3.48%. Others dominate with 72.45%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Retail Apparel & Accessories brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date shein.co.uk amazon.co.uk mandmdirect.com jdsports.co.uk marksandspencer.com asos.com sportsdirect.com nike.com next.co.uk schuh.co.uk
2025/03/01 9.19% 1.77% 1.39% 2.02% 2.02% 1.17% 0.64% 1.11% 1.62% 2.07%
2025/03/02 8.92% 1.77% 1.35% 1.84% 1.75% 1.43% 0.9% 1.27% 2.01% 1.91%
2025/03/03 10.42% 1.83% 1.73% 1.91% 1.91% 1.11% 0.91% 1.1% 1.79% 1.62%
2025/03/04 9.09% 1.89% 1.77% 2.5% 2% 1.29% 0.86% 2.25% 1.44% 1.59%
2025/03/05 10.37% 2.29% 2.07% 2.01% 1.81% 1.49% 1% 1.84% 1.59% 1.86%
2025/03/06 11.92% 2.74% 1.83% 1.76% 1.88% 2.15% 1.1% 1.69% 1.42% 1.72%
2025/03/07 10.6% 3.15% 1.73% 2.17% 2.38% 1.41% 1.14% 1.41% 1.5% 1.71%
2025/03/08 9.5% 2.47% 1.94% 1.98% 2.47% 1.36% 1.33% 1.47% 2.04% 1.66%
2025/03/09 9.67% 2.59% 2.19% 1.88% 1.63% 1.58% 1.31% 1.43% 1.75% 1.59%
2025/03/10 8.56% 2.82% 2.33% 1.79% 1.82% 1.15% 1.23% 1.78% 1.79% 1.57%
2025/03/11 7.17% 2.42% 2.3% 1.91% 1.93% 1.19% 1.26% 1.7% 1.52% 1.51%
2025/03/12 6.71% 2.33% 2.19% 2.19% 2.2% 1.35% 1.48% 1.77% 1.55% 1.39%
2025/03/13 3.68% 2.48% 2.26% 1.96% 2.04% 2.55% 1.76% 1.74% 1.6% 1.63%
2025/03/14 6.62% 2.33% 1.94% 1.71% 2.42% 1.65% 1.75% 1.85% 1.26% 1.6%
2025/03/15 7.6% 2.54% 1.88% 1.8% 2.1% 1.31% 1.8% 1.71% 1.15% 1.45%
2025/03/16 6.83% 2.66% 1.91% 2.08% 2.08% 1.33% 1.81% 1.58% 1.18% 1.26%
2025/03/17 7.03% 2.47% 1.73% 1.74% 2.12% 1.89% 1.52% 1.32% 1.07% 1.05%
2025/03/18 10.03% 2.39% 1.91% 1.66% 1.91% 1.56% 1.58% 1.4% 1.22% 1.26%
2025/03/19 7.29% 2.3% 2.31% 2.07% 1.77% 1.43% 1.57% 1.35% 1.34% 1.18%
2025/03/20 6.17% 2.4% 2.39% 2.13% 1.65% 2.25% 1.33% 1.36% 1.29% 1.06%
2025/03/21 7.14% 2.37% 2.44% 2.17% 1.94% 1.71% 1.37% 1.69% 1.17% 1.18%
2025/03/22 8.49% 2.26% 2.35% 2.42% 1.94% 1.08% 1.49% 1.73% 1.22% 1.05%
2025/03/23 9.76% 2.09% 2.34% 2.85% 1.64% 1.18% 1.84% 2.07% 1% 0.84%
2025/03/24 8.51% 2.46% 2.04% 2.65% 1.81% 0.95% 1.61% 1.96% 1.08% 0.83%
2025/03/25 7.61% 3.15% 2.16% 2.74% 1.93% 1.11% 1.51% 1.81% 1.4% 0.85%
2025/03/26 10.01% 3.58% 2.52% 2.82% 1.79% 1.08% 1.5% 1.45% 1.71% 0.86%
2025/03/27 7.34% 3.4% 2.82% 2.79% 2.66% 1.88% 1.6% 1.4% 1.89% 1.05%
2025/03/28 8.15% 3.51% 3.09% 2.68% 2.32% 1.69% 1.48% 1.31% 1.79% 1%
2025/03/29 9.26% 3.08% 3.01% 2.67% 1.83% 2% 1.41% 1.3% 1.53% 1%
2025/03/30 10.16% 3.09% 2.78% 2.57% 1.75% 1.96% 1.57% 1.46% 1.37% 0.86%
2025/03/31 12.28% 3.51% 2.39% 2.33% 1.93% 1.67% 1.54% 1.35% 1.04% 1%

Copyright © Adthena. All rights reserved.

In March 2025, Shein.co.uk led with fluctuating spend, peaking at 12.28% on the 31st. Amazon.co.uk steadily increased, ending at 3.51%. Mandmdirect.com and Jdsports.co.uk showed consistent growth, while Schuh.co.uk’s share declined.

Market Exposure

Competitor Count for UK Retail Apparel & Accessories

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/03/01 7591
2025/03/02 7535
2025/03/03 7645
2025/03/04 7647
2025/03/05 7777
2025/03/06 7951
2025/03/07 8017
2025/03/08 7898
2025/03/09 7749
2025/03/10 7800
2025/03/11 7733
2025/03/12 7767
2025/03/13 7782
2025/03/14 7835
2025/03/15 7576
2025/03/16 7578
2025/03/17 7555
2025/03/18 7532
2025/03/19 7515
2025/03/20 7453
2025/03/21 7448
2025/03/22 7357
2025/03/23 7353
2025/03/24 7349
2025/03/25 7294
2025/03/26 7320
2025/03/27 7418
2025/03/28 7344
2025/03/29 7383
2025/03/30 7298
2025/03/31 7307

Copyright © Adthena. All rights reserved.

March began with 7,591 advertisers, peaking at 8,017 on March 7. A decline followed, ending the month at 7,307.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Apparel & Accessories

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
jdsports.co.uk 0.7%
timberland.co.uk 0.63%
bbcicecream.eu 0.5%
prettylittlething.com 0.36%
mandmdirect.com 0.32%
zara.com -0.27%
hm.com -0.27%
marksandspencer.com -0.33%
drmartens.com -0.42%
schuh.co.uk -0.58%

Copyright © Adthena. All rights reserved.

In the past month, JD Sports and Timberland surged in click share, while Schuh and Dr. Martens experienced declines.

Campaign Efficiency

UK Retail Apparel & Accessories Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date shein.co.uk amazon.co.uk jdsports.co.uk mandmdirect.com asos.com sportsdirect.com marksandspencer.com debenhams.com schuh.co.uk next.co.uk
2025/03/01 11.61% 2.24% 2.46% 1.65% 1.6% 0.84% 1.94% 1.46% 2.71% 1.64%
2025/03/02 11.13% 2.26% 2.15% 1.61% 1.91% 1.16% 1.72% 1.58% 2.53% 2.05%
2025/03/03 12.34% 2.19% 2.34% 1.96% 1.46% 1.18% 1.89% 1.52% 2.07% 1.85%
2025/03/04 11.42% 2.29% 2.77% 2.06% 1.71% 1.11% 1.84% 1.51% 2.04% 1.45%
2025/03/05 12.1% 2.7% 2.41% 2.3% 1.96% 1.29% 1.67% 1.58% 2.27% 1.57%
2025/03/06 13.65% 3.17% 2.1% 2% 2.75% 1.36% 1.74% 1.56% 2.07% 1.43%
2025/03/07 12.26% 3.74% 2.35% 1.89% 1.8% 1.42% 2.14% 1.38% 2.05% 1.51%
2025/03/08 11.15% 2.92% 2.24% 2.16% 1.75% 1.67% 2.2% 1.44% 2.02% 2.11%
2025/03/09 11.28% 3.05% 2.24% 2.37% 2% 1.63% 1.65% 1.51% 1.96% 1.83%
2025/03/10 10.15% 3.2% 2.13% 2.59% 1.5% 1.52% 1.76% 1.25% 1.9% 1.82%
2025/03/11 8.68% 2.84% 2.44% 2.62% 1.56% 1.6% 1.85% 1.49% 1.88% 1.52%
2025/03/12 8.08% 2.75% 2.69% 2.47% 1.76% 1.88% 2.08% 1.41% 1.72% 1.52%
2025/03/13 4.8% 2.86% 2.54% 2.52% 3.25% 2.21% 1.94% 1.52% 1.97% 1.53%
2025/03/14 8.52% 2.73% 2.14% 2.19% 2.12% 2.21% 2.21% 1.45% 1.94% 1.19%
2025/03/15 9.31% 2.99% 2.07% 2.11% 1.68% 2.23% 2.03% 1.57% 1.79% 1.13%
2025/03/16 8.21% 3.15% 2.4% 2.11% 1.71% 2.23% 2.03% 1.69% 1.56% 1.21%
2025/03/17 8.71% 2.9% 2.14% 1.94% 2.43% 1.92% 1.98% 1.46% 1.32% 1.08%
2025/03/18 12.05% 2.77% 1.99% 2.13% 1.97% 1.96% 1.64% 1.56% 1.53% 1.19%
2025/03/19 9.11% 2.64% 2.29% 2.56% 1.86% 1.97% 1.53% 1.56% 1.45% 1.3%
2025/03/20 7.73% 2.81% 2.55% 2.72% 2.86% 1.67% 1.44% 1.51% 1.33% 1.23%
2025/03/21 8.68% 2.79% 2.47% 2.76% 2.24% 1.75% 1.7% 1.59% 1.45% 1.12%
2025/03/22 10.53% 2.67% 2.74% 2.66% 1.41% 1.9% 1.77% 1.92% 1.3% 1.2%
2025/03/23 11.71% 2.5% 3.31% 2.56% 1.5% 2.29% 1.66% 2.41% 1.08% 1.04%
2025/03/24 10.34% 2.9% 3.16% 2.3% 1.24% 2.03% 1.74% 2.03% 1.05% 1.12%
2025/03/25 9.49% 3.75% 3.3% 2.48% 1.46% 1.91% 1.83% 1.45% 1.08% 1.42%
2025/03/26 11.99% 4.27% 3.26% 2.78% 1.38% 1.92% 1.76% 1.35% 1.09% 1.82%
2025/03/27 8.74% 3.89% 3.28% 3.11% 2.36% 1.99% 2.45% 1.85% 1.27% 1.95%
2025/03/28 9.72% 4.06% 3.09% 3.46% 2.17% 1.9% 2.25% 1.7% 1.22% 1.85%
2025/03/29 10.9% 3.63% 3.2% 3.33% 2.54% 1.83% 1.82% 1.88% 1.25% 1.57%
2025/03/30 11.9% 3.7% 3.13% 3.06% 2.52% 2.03% 1.85% 1.68% 1.11% 1.46%
2025/03/31 13.84% 4.09% 2.8% 2.59% 2.08% 1.93% 1.85% 1.64% 1.22% 1.03%

Copyright © Adthena. All rights reserved.

In March 2025, Shein.co.uk led with fluctuating impressions, peaking at 13.84% on the 31st. Amazon.co.uk steadily rose, ending at 4.09%. JD Sports and MandM Direct showed consistent growth, while Asos and Sports Direct had varied trends. Marks and Spencer, Debenhams, Schuh, and Next had minor fluctuations, with Schuh and Next ending lower.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Apparel & Accessories

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    On Your Own Time | COACH® UK Official Site https://uk.coach.com › spring › coach

    Step into Spring with our On Your Own Time Collection. Check Out Trending Bags & Styles

  2. 2
    George At ASDA - Clothing At George https://direct.asda.com

    Premium Quality Clothing At Great Value. Shop Our Wide Range At George Online Now.

  3. 3
    River Island UK https://www.riverisland.com

    River Island Spring Collection — This Spring Immerse Yourself In Exclusive Online Styles At River Island. Split Your Spend Into 3...

  4. 4
    TK Maxx Online Store https://www.tkmaxx.com

    Shop Online & In-Store — Find Ridiculous Possibilities This Season. Get Browsing For Big Brand Bargains. Order Now. He...

  5. 5
    Watch & Watch™ | UK's Leading Watch Retailer https://www.watchandwatch.co.uk

    The UK's Leading Retailer Of Top Quality Watch Brands, Huge Sale Now On Up To 65% Off. Watch & Watch Embodies the Pinnacle of Watch Retailing. 100% Authenticity Guaranteed.

Copyright © Adthena. All rights reserved.

In the vibrant world of Google PPC, Coach.com entices with its “On Your Own Time” spring collection, while ASDA’s George offers premium clothing at great value. River Island immerses shoppers in exclusive styles, TK Maxx promises big brand bargains, and Watch & Watch boasts top-quality watches with up to 65% off.

Frequently Asked Questions

Customer Success Stories

PPC case study: How Serotonin x Assos achieved 6-figure growth & brand protection

In this PPC case study, Serotonin x Assos generated six figures in additional revenue by leveraging Adthena's brand protection solution.

Adthena identified over 108,000 trademark infringements, empowering the company to safeguard its brand equity and stay ahead of competitors.Read case study
Budget cuts case study

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.