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UK Retail Apparel & Accessories - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Apparel & Accessories category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Retail Apparel & Accessories brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
shein.co.uk 10.45
jdsports.co.uk 4.93
marksandspencer.com 3.93
bbcicecream.eu 2.76
next.co.uk 2.2
nike.com 2.16
debenhams.com 1.63
asos.com 1.54
amazon.co.uk 1.47
sportsdirect.com 1.42
others 67.51

Copyright © Adthena. All rights reserved.

Shein.co.uk leads with 10.45% click share, followed by JD Sports at 4.93%. Others dominate with 67.51%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Retail Apparel & Accessories brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date shein.co.uk bbcicecream.eu jdsports.co.uk amazon.co.uk nike.com next.co.uk mandmdirect.com marksandspencer.com sportsdirect.com asos.com
2025/05/01 11.38% 2.91% 2.79% 2.12% 1.13% 2.01% 2.17% 1.89% 1.62% 2.38%
2025/05/02 13.1% 3.85% 2.56% 2.01% 1.26% 1.63% 2.03% 1.81% 1.79% 1.84%
2025/05/03 14.19% 2.04% 2.94% 2.16% 1.05% 1.59% 1.99% 1.5% 1.81% 1.95%
2025/05/04 15.44% 7.14% 2.56% 2.27% 0.99% 1.42% 1.99% 0.63% 1.75% 1.72%
2025/05/05 16.18% 3.04% 2.78% 2.57% 1.06% 1.61% 2.11% 2% 1.75% 1.24%
2025/05/06 15.33% 3.48% 2.64% 2.76% 1.09% 1.7% 2.21% 1.7% 1.79% 1.54%
2025/05/07 14.35% 4.42% 2.62% 2.74% 1.13% 1.44% 1.76% 2.33% 1.7% 1.23%
2025/05/08 14.23% 2.05% 2.68% 1.31% 1.11% 1.63% 1.89% 3.11% 1.87% 1.16%
2025/05/09 14.31% 3.87% 2.88% 1.47% 1.2% 1.51% 1.82% 2.94% 1.6% 0.99%
2025/05/10 15.33% 4.99% 2.85% 1.4% 1.17% 1.44% 1.79% 2.26% 1.35% 1.12%
2025/05/11 15.43% 3.85% 2.82% 1.48% 1% 1.5% 1.8% 2.58% 1.44% 1.98%
2025/05/12 14.18% 4.36% 3.01% 1.4% 1.25% 1.6% 1.83% 2.87% 1.41% 1.72%
2025/05/13 14.63% 4.79% 2.41% 1.54% 1.25% 1.56% 1.81% 2.86% 1.49% 1.96%
2025/05/14 14.63% 3.8% 2.79% 1.49% 1.2% 1.32% 1.83% 2.39% 1.63% 1.99%
2025/05/15 13.03% 5.05% 2.96% 1.33% 1.35% 1.44% 1.5% 2.43% 1.33% 1.06%
2025/05/16 14.25% 4.05% 2.85% 1.28% 1.65% 1.4% 1.35% 1.84% 1.21% 0.88%
2025/05/17 13.74% 4.54% 3.12% 1.48% 1.54% 1.25% 1.65% 1.82% 1.36% 1.04%
2025/05/18 16.13% 3.49% 2.59% 1.41% 1.49% 1.25% 1.61% 1.69% 1.18% 1.06%
2025/05/19 13.55% 3.02% 3.21% 1.75% 1.75% 1.31% 1.51% 2.38% 0.61% 1.47%
2025/05/20 13.01% 3.84% 2.85% 1.49% 1.59% 1.56% 1.35% 2.47% 1.01% 2%
2025/05/21 11.7% 2.89% 3.06% 0.86% 1.54% 1.47% 1.29% 1.66% 1.06% 2.18%
2025/05/22 11.47% 2.17% 3.07% 0.91% 2.01% 1.4% 1.21% 2.06% 1.17% 2.63%
2025/05/23 10.65% 4.1% 3.33% 0.96% 1.69% 1.43% 1.19% 2.18% 0.88% 2.62%
2025/05/24 10.42% 2.28% 3.84% 0.94% 1.5% 1.2% 1.33% 1.36% 0.93% 2.54%
2025/05/25 12.29% 5.84% 3.28% 0.89% 1.55% 1% 1.23% 1.54% 1.09% 2.16%
2025/05/26 12.1% 4.01% 3.08% 0.94% 1.83% 1.14% 1.44% 1.51% 1.07% 2.23%
2025/05/27 13.25% 3.32% 3.48% 1.18% 1.41% 1.38% 1.23% 1.9% 1.12% 2.01%
2025/05/28 13.97% 2.82% 2.93% 1.37% 1.45% 1.47% 1.05% 2.03% 1.07% 2.27%
2025/05/29 11.95% 6.25% 2.76% 1.27% 1.6% 1.59% 1.06% 1.58% 1.12% 1.56%
2025/05/30 13% 2.45% 3.22% 1.59% 1.45% 1.66% 1.23% 1.58% 1.05% 0.91%
2025/05/31 13.08% 6.31% 2.88% 1.57% 1.45% 1.45% 1.34% 1.31% 1.18% 1.04%

Copyright © Adthena. All rights reserved.

In May 2025, Shein.co.uk led with fluctuating spend, peaking mid-month. BBCIceCream.eu saw a late surge, while JD Sports maintained steady growth. Amazon.co.uk’s share dipped, and Nike.com rose steadily. Asos.com ended with a notable increase.

Market Exposure

Competitor Count for UK Retail Apparel & Accessories

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 6782
2025/05/02 6815
2025/05/03 6891
2025/05/04 6856
2025/05/05 6828
2025/05/06 6731
2025/05/07 7005
2025/05/08 7106
2025/05/09 7073
2025/05/10 7041
2025/05/11 7034
2025/05/12 6990
2025/05/13 7029
2025/05/14 7058
2025/05/15 7105
2025/05/16 6925
2025/05/17 6707
2025/05/18 6684
2025/05/19 6611
2025/05/20 6643
2025/05/21 6574
2025/05/22 6535
2025/05/23 6389
2025/05/24 6459
2025/05/25 6347
2025/05/26 6389
2025/05/27 6449
2025/05/28 6405
2025/05/29 6464
2025/05/30 6381
2025/05/31 6387

Copyright © Adthena. All rights reserved.

Advertisers peaked at 7,106 on May 8, then declined, ending May with 6,387.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Apparel & Accessories

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
nike.com 0.9%
gymshark.com 0.61%
prettylittlething.com 0.51%
jdsports.co.uk 0.42%
asos.com 0.36%
amazon.co.uk -0.48%
bbcicecream.eu -0.51%
sportsdirect.com -0.54%
marksandspencer.com -1.43%
shein.co.uk -1.96%

Copyright © Adthena. All rights reserved.

Nike.com leads with a 0.9% click share increase, while Shein.co.uk faces a 1.96% decline. Gymshark.com, Prettylittlething.com, and Jdsports.co.uk also see positive growth.

Campaign Efficiency

UK Retail Apparel & Accessories Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date shein.co.uk jdsports.co.uk bbcicecream.eu amazon.co.uk sportsdirect.com mandmdirect.com marksandspencer.com next.co.uk asos.com debenhams.com
2025/05/01 13.59% 3.12% 1.11% 2.52% 2.03% 2.32% 1.76% 1.98% 3.1% 1.56%
2025/05/02 15.5% 2.84% 1.58% 2.43% 2.24% 2.19% 1.9% 1.58% 2.4% 1.28%
2025/05/03 16.27% 3.16% 0.63% 2.52% 2.23% 2.11% 1.62% 1.5% 2.52% 1.16%
2025/05/04 18.47% 2.71% 2.43% 2.78% 2.25% 2.17% 0.74% 1.43% 2.29% 1.27%
2025/05/05 18.98% 2.89% 0.96% 3.04% 2.21% 2.24% 2.13% 1.59% 1.58% 1.28%
2025/05/06 17.88% 2.64% 1.16% 3.3% 2.25% 2.37% 1.87% 1.71% 2% 1.48%
2025/05/07 16.81% 2.69% 1.5% 3.34% 2.16% 1.94% 2.48% 1.41% 1.62% 1.7%
2025/05/08 16.53% 2.77% 0.68% 1.59% 2.35% 2.04% 3.37% 1.6% 1.49% 1.74%
2025/05/09 16.65% 3.01% 1.25% 1.8% 2.08% 2.01% 3.29% 1.52% 1.3% 1.36%
2025/05/10 17.95% 3.07% 1.7% 1.73% 1.76% 2% 2.55% 1.39% 1.5% 1.14%
2025/05/11 17.92% 2.99% 1.31% 1.79% 1.85% 1.98% 2.89% 1.5% 2.57% 1.27%
2025/05/12 16.61% 3.24% 1.42% 1.73% 1.82% 2% 3.18% 1.6% 2.23% 1.29%
2025/05/13 17.46% 2.51% 1.66% 1.93% 1.93% 2.02% 3.1% 1.56% 2.52% 1.15%
2025/05/14 17.31% 2.91% 1.23% 1.86% 2.11% 2.03% 2.78% 1.3% 2.52% 1.31%
2025/05/15 15.83% 3.23% 1.72% 1.66% 1.77% 1.69% 2.62% 1.42% 1.39% 0.97%
2025/05/16 17.39% 3.07% 1.31% 1.62% 1.64% 1.54% 2.16% 1.38% 1.13% 0.96%
2025/05/17 16.76% 3.38% 1.54% 1.96% 1.86% 1.9% 2.29% 1.24% 1.4% 1.21%
2025/05/18 19.34% 2.61% 1.13% 1.8% 1.56% 1.79% 2.07% 1.25% 1.39% 1.21%
2025/05/19 16.35% 3.31% 0.94% 2.27% 0.83% 1.74% 2.67% 1.25% 1.95% 1.35%
2025/05/20 16.02% 3.06% 1.28% 1.93% 1.36% 1.56% 2.72% 1.5% 2.65% 1.12%
2025/05/21 14.72% 3.22% 0.99% 1.15% 1.46% 1.5% 1.85% 1.45% 2.93% 1.17%
2025/05/22 13.64% 3.22% 0.71% 1.17% 1.56% 1.38% 2.26% 1.33% 3.48% 1.31%
2025/05/23 13.19% 3.46% 1.4% 1.24% 1.19% 1.41% 2.39% 1.37% 3.51% 1.36%
2025/05/24 12.14% 3.91% 0.78% 1.2% 1.22% 1.53% 1.45% 1.12% 3.35% 1.63%
2025/05/25 14.99% 3.39% 2.04% 1.14% 1.46% 1.41% 1.7% 0.97% 2.96% 1.42%
2025/05/26 14.74% 3.21% 1.36% 1.19% 1.46% 1.63% 1.75% 1.15% 3.06% 1.18%
2025/05/27 15.91% 3.74% 1.09% 1.49% 1.48% 1.4% 2.1% 1.38% 2.69% 1.14%
2025/05/28 16.97% 3.15% 0.96% 1.77% 1.43% 1.21% 2.18% 1.45% 2.99% 1.1%
2025/05/29 15.04% 3.03% 2.19% 1.72% 1.52% 1.22% 1.73% 1.65% 2.19% 1.36%
2025/05/30 15.87% 3.27% 0.82% 2.1% 1.46% 1.41% 1.79% 1.68% 1.25% 1.55%
2025/05/31 16.16% 2.94% 2.25% 2.12% 1.61% 1.6% 1.51% 1.47% 1.37% 1.26%

Copyright © Adthena. All rights reserved.

In May 2025, Shein.co.uk led with fluctuating impressions, peaking mid-month. JD Sports saw a steady rise, while BBC Ice Cream and Amazon had varied trends. Marks & Spencer and ASOS experienced notable mid-month spikes. The month concluded with Shein maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Apparel & Accessories

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Billionaire Boys Club EU https://www.bbcicecream.eu

    20% Student Discount — Unlock 10% Off Your First Order! Join Our Newsletter For Early Access & Exclusive Deals.

  2. 2
    Debenhams https://www.debenhams.com

    Debenhams.com Online — Shop The Biggest Brands Online At Debenhams & Get Free Delivery On All Orders Over £15. Save...

  3. 3
    Billionaire Boys Club https://www.farfetch.com/brand/new_season

    Up to 50% off: sale now on — The World's Best Fashion Edits, Catered To Your Individual Style. Only On FARFETCH®. Discover a...

  4. 4
    Gymshark - We Do Gym https://uk.gymshark.com › gym_clothing

    Gym Clothes & Workout Wear — Achieve Your Best In & Out Of The Gym With Our High Quality Products & Unrivalled Fits. Form...

  5. 5
    The Official Nike Site https://www.nike.com

    Nike - Online Store — Any Place. Any Time. Any Condition. Be Your Best Every Time With Nike Shoes And Clothing. The Official Website. Home Of Everything Nike. Shop...

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, top performers like Billionaire Boys Club EU and Debenhams captivate with exclusive discounts and free delivery. Farfetch entices with up to 50% off, while Gymshark and Nike promise quality and performance, appealing to fitness enthusiasts.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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