Share of Clicks for top 10 UK Retail Apparel & Accessories brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| marksandspencer.com | 7.02 |
| bbcicecream.eu | 3.2 |
| shein.co.uk | 2.98 |
| next.co.uk | 2.49 |
| lululemon.co.uk | 2.26 |
| debenhams.com | 2 |
| jdsports.co.uk | 1.87 |
| schuh.co.uk | 1.77 |
| asos.com | 1.69 |
| gymshark.com | 1.6 |
| others | 73.12 |
- marksandspencer.com - 7.02%
- bbcicecream.eu - 3.2%
- shein.co.uk - 2.98%
- next.co.uk - 2.49%
- lululemon.co.uk - 2.26%
- debenhams.com - 2%
- jdsports.co.uk - 1.87%
- schuh.co.uk - 1.77%
- asos.com - 1.69%
- gymshark.com - 1.6%
- others - 73.12%
Copyright © Adthena. All rights reserved.
Marks & Spencer leads with 7.02% click share, while ‘others’ dominate at 73.12%, overshadowing brands like Gymshark and ASOS.
Share of Spend for the top 10 UK Retail Apparel & Accessories brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | marksandspencer.com | shein.co.uk | next.co.uk | asos.com | lululemon.co.uk | mandmdirect.com | michaelkors.co.uk | jdsports.co.uk | schuh.co.uk | bbcicecream.eu |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 4.46% | 1.96% | 2.22% | 1.67% | 1.42% | 1.52% | 0.22% | 2.13% | 2.14% | 4.46% |
| 2026/01/02 | 3.73% | 2.7% | 1.34% | 2.02% | 1.28% | 2.14% | 1.29% | 2.68% | 1.78% | 4.65% |
| 2026/01/03 | 3.38% | 3.85% | 1.46% | 1.92% | 1.46% | 2.26% | 1.99% | 2.45% | 1.52% | 5.56% |
| 2026/01/04 | 3.23% | 5.48% | 1.42% | 2.78% | 1.62% | 1.88% | 2.21% | 2.8% | 1.65% | 2.98% |
| 2026/01/05 | 2.87% | 6.24% | 1.8% | 2.04% | 1.9% | 1.55% | 2.29% | 2.3% | 1.57% | 2.27% |
| 2026/01/06 | 3.54% | 3.85% | 2.14% | 1.33% | 2.26% | 1.45% | 2.48% | 1.98% | 2% | 3.23% |
| 2026/01/07 | 4.21% | 1.46% | 1.35% | 1.79% | 1.33% | 1.64% | 0.33% | 2.51% | 1.84% | 4.28% |
| 2026/01/08 | 5.03% | 3.78% | 1.82% | 1.95% | 2.31% | 1.77% | 1.89% | 1.53% | 2.22% | 4.36% |
| 2026/01/09 | 4.69% | 3.92% | 1.2% | 2.15% | 2.53% | 1.49% | 1.86% | 1.15% | 1.21% | 6.56% |
| 2026/01/10 | 4.4% | 4.53% | 1.56% | 2.57% | 2.24% | 1.52% | 2.07% | 1.34% | 1.96% | 2.9% |
| 2026/01/11 | 4.64% | 5.01% | 1.54% | 2% | 2.03% | 1.16% | 2.41% | 1.63% | 1.51% | 4.29% |
| 2026/01/12 | 4.11% | 4.89% | 1.54% | 2.19% | 2.44% | 0.99% | 1.94% | 1.83% | 1.49% | 2.35% |
| 2026/01/13 | 6.09% | 4.83% | 1.61% | 0.61% | 2.08% | 1.04% | 1.95% | 1.71% | 2.02% | 3.52% |
| 2026/01/14 | 3.84% | 4.18% | 1.38% | 0.82% | 2.51% | 0.8% | 1.27% | 1.11% | 1.72% | 8.63% |
| 2026/01/15 | 3.61% | 3.84% | 1.6% | 0.25% | 2.5% | 0.93% | 1.5% | 1.45% | 1.79% | 5.15% |
| 2026/01/16 | 4.67% | 3.9% | 1.19% | 2.14% | 2.51% | 1.48% | 1.86% | 1.15% | 1.2% | 6.52% |
| 2026/01/17 | 3.24% | 4.44% | 1.54% | 0.92% | 2.3% | 1.02% | 1.18% | 2.29% | 1.44% | 6.44% |
| 2026/01/18 | 4.13% | 3.7% | 2.06% | 2.01% | 2.36% | 0.88% | 1.5% | 2.18% | 1.39% | 7% |
| 2026/01/19 | 4.99% | 3.71% | 2.44% | 2.2% | 2.49% | 1.19% | 0.89% | 1.38% | 1.41% | 4.92% |
| 2026/01/20 | 6.36% | 3.25% | 2.9% | 1.31% | 2.32% | 1.39% | 0.8% | 1.23% | 1.88% | 4.54% |
| 2026/01/21 | 6.01% | 3.04% | 2.29% | 1.98% | 2.33% | 1.76% | 1.03% | 1.59% | 1.87% | 1.38% |
| 2026/01/22 | 6.03% | 3.17% | 2.13% | 1.52% | 2.37% | 2.07% | 0.97% | 1.47% | 1.52% | 4.57% |
| 2026/01/23 | 6.52% | 3.51% | 1.66% | 1.23% | 2.43% | 2.11% | 1.14% | 1.28% | 1.55% | 3.87% |
| 2026/01/24 | 6.02% | 4.05% | 1.67% | 1.37% | 2.08% | 2.47% | 0.97% | 1.09% | 1.34% | 3.58% |
| 2026/01/25 | 6.73% | 4.13% | 1.69% | 1.96% | 2.05% | 2.6% | 1.31% | 1.4% | 1.39% | 0.66% |
| 2026/01/26 | 5.93% | 4.15% | 2.52% | 1.89% | 2.11% | 2.53% | 1.15% | 1.23% | 1.42% | 0.62% |
| 2026/01/27 | 6.45% | 3.74% | 3.34% | 1.64% | 2.39% | 2.06% | 0.95% | 1.44% | 1.59% | 1.88% |
| 2026/01/28 | 6.95% | 3.88% | 2.62% | 1.85% | 2.42% | 2.02% | 1.41% | 1.42% | 1.64% | 0.98% |
| 2026/01/29 | 5.6% | 3.88% | 2.49% | 2.22% | 2.62% | 1.64% | 1.92% | 0.9% | 1.73% | 0.1% |
| 2026/01/30 | 5.46% | 4.93% | 3.28% | 2.82% | 2.3% | 1.54% | 1.83% | 1.09% | 1.46% | 0.95% |
| 2026/01/31 | 5.75% | 4.8% | 3.07% | 2.8% | 2.48% | 1.53% | 1.49% | 1.28% | 1.27% | 0.49% |
- marksandspencer.com
- shein.co.uk
- next.co.uk
- asos.com
- lululemon.co.uk
- mandmdirect.com
- michaelkors.co.uk
- jdsports.co.uk
- schuh.co.uk
- bbcicecream.eu
Copyright © Adthena. All rights reserved.
Marksandspencer.com started January with a spend share of 4.46%, peaking at 6.95% on the 28th. Shein.co.uk saw fluctuations, starting at 1.96% and ending at 4.8%. Next.co.uk’s share rose from 2.22% to 3.07%. Asos.com experienced a dip mid-month but recovered to 2.8%. Lululemon.co.uk maintained a steady increase, closing at 2.48%. Mandmdirect.com showed a gradual rise, peaking at 2.6% on the 25th. Michaelkors.co.uk had a volatile month, ending at 1.49%. Jdsports.co.uk’s share decreased, finishing at 1.28%. Schuh.co.uk remained stable, closing at 1.27%. Bbcicecream.eu started strong but dropped significantly, ending at 0.49%.
Competitor Count for UK Retail Apparel & Accessories
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 5168 |
| 2026/01/02 | 5183 |
| 2026/01/03 | 5188 |
| 2026/01/04 | 5181 |
| 2026/01/05 | 5312 |
| 2026/01/06 | 5212 |
| 2026/01/07 | 5252 |
| 2026/01/08 | 5180 |
| 2026/01/09 | 5144 |
| 2026/01/10 | 5247 |
| 2026/01/11 | 5171 |
| 2026/01/12 | 5106 |
| 2026/01/13 | 5160 |
| 2026/01/14 | 5108 |
| 2026/01/15 | 5168 |
| 2026/01/16 | 5144 |
| 2026/01/17 | 5010 |
| 2026/01/18 | 5055 |
| 2026/01/19 | 5001 |
| 2026/01/20 | 5139 |
| 2026/01/21 | 4844 |
| 2026/01/22 | 4728 |
| 2026/01/23 | 4729 |
| 2026/01/24 | 4720 |
| 2026/01/25 | 4670 |
| 2026/01/26 | 5702 |
| 2026/01/27 | 5303 |
| 2026/01/28 | 5205 |
| 2026/01/29 | 5251 |
| 2026/01/30 | 5289 |
| 2026/01/31 | 5213 |
Copyright © Adthena. All rights reserved.
January saw fluctuating advertiser numbers, peaking at 5,702 on the 26th. The month concluded with 5,213 advertisers, reflecting dynamic market activity.
